FRONTIER ADJUSTERS OF AMERICA INC
DEF 14A, 1997-09-11
PATENT OWNERS & LESSORS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [  ]

Check the appropriate box:

[ ] Preliminary Proxy Statement
[ ] Confidential,  for  Use  of  the  Commission  Only  (as  permitted  by  Rule
    14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                       Frontier Adjusters of America, Inc.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

[X] No fee required.
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

1) Title of each class of securities to which transaction applies:

- --------------------------------------------------------------------------------

2) Aggregate number of securities to which transaction applies:

- --------------------------------------------------------------------------------

3) Per unit price or other underlying value of transaction  computed pursuant to
   Exchange  Act Rule 0-11  (set  forth the  amount on which the  filing  fee is
   calculated and state how it was determined):

- --------------------------------------------------------------------------------

4) Proposed maximum aggregate value of transaction:

- --------------------------------------------------------------------------------

5) Total fee paid:

- --------------------------------------------------------------------------------

[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
    0-11(a)(2)  and  identify the filing for which the  offsetting  fee was paid
    previously.  Identify the previous filing by registration  statement number,
    or the form or schedule and the date of its filing.

    1) Amount previously paid:

    ----------------------------------------------------------------------------

    2) Form, Schedule or Registration No.
 
    ----------------------------------------------------------------------------

    3) Filing party:

    ----------------------------------------------------------------------------

    4) Date filed:

    ----------------------------------------------------------------------------
<PAGE>
                       FRONTIER ADJUSTERS OF AMERICA, INC.

              -----------------------------------------------------

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                OCTOBER 10, 1997

              -----------------------------------------------------




         The Annual Meeting of  Shareholders  of Frontier  Adjusters of America,
Inc., an Arizona  corporation (the "Company"),  will be held on Friday,  October
10,  1997 at 9:00  a.m.  (Phoenix,  Arizona  time)  at the  Company's  principal
executive  office  located at 45 East  Monterey  Way,  Phoenix,  Arizona for the
following purposes:

         1. To  elect  directors  to serve  until  the next  annual  meeting  of
shareholders and until their successors are elected and qualified.

         2. To ratify the  appointment  of  McGladrey & Pullen,  LLP,  Certified
Public Accountants, as the auditors of the Company for the Company's fiscal year
ending June 30, 1998.

         3. To  transact  such other  business as may  properly  come before the
meeting or any adjournment thereof.

         The foregoing  items of business are more fully  described in the Proxy
Statement accompanying this Notice.

         Only  shareholders  of record as of the close of business on August 20,
1997 are  entitled  to notice of, and to vote at, the  meeting  and  adjournment
thereof.

         All shareholders are cordially invited to attend the meeting in person.
To assure your  representation at the meeting,  however,  you are urged to mark,
sign,  date and return the  enclosed  proxy card as  promptly as possible in the
postage-prepaid  envelope enclosed for that purpose.  Any shareholder  attending
the  meeting  may vote in person  even if he or she  previously  has  returned a
proxy.

         YOUR VOTE IS IMPORTANT, REGARDLESS OF THE NUMBER OF SHARES YOU OWN.
SHAREHOLDERS WHO DO NOT EXPECT TO BE PRESENT AT THE MEETING ARE REQUESTED
TO SIGN, DATE AND RETURN THE ENCLOSED PROXY IN THE ENVELOPE PROVIDED.

                                        By Order of the Board of Directors,

                                        /s/   James S. Rocke

                                        James S. Rocke
                                        Secretary


Phoenix, Arizona
September 5, 1997
<PAGE>
                       FRONTIER ADJUSTERS OF AMERICA, INC.

              -----------------------------------------------------

                                 PROXY STATEMENT

              -----------------------------------------------------


General

                  The  enclosed   Proxy  is  solicited  on  behalf  of  Frontier
Adjusters  of  America,  Inc. an Arizona  corporation  (the  "Company"),  by the
Company's  board of directors (the "Board of  Directors")  for use at the Annual
Meeting of  Shareholders  to be held on Friday,  October  10,  1997 at 9:00 a.m.
(Phoenix,  Arizona  time)  (the  "Meeting"),  and at any  and  all  adjournments
thereof,  for  the  purposes  set  forth  in  this  proxy  statement  and in the
accompanying Notice of Annual Meeting of Shareholders.  The Meeting will be held
at the Company's  principal  executive office,  located at 45 East Monterey Way,
Phoenix, Arizona 85012.

                  These  proxy   solicitation   materials  were  mailed  to  all
shareholders  entitled  to notice of,  and to vote at,  the  Meeting on or about
September 5, 1997.

Record Date

                  The Board of  Directors  has fixed  the close of  business  on
August 20, 1997 as the record date (the "Record Date") for the  determination of
shareholders entitled to notice of, and to vote at, the Meeting.

Revocability of Proxies

                  Any  person  giving a proxy may  revoke  the proxy at any time
before its use by delivering to the Secretary of the Company  written  notice of
revocation  or a duly  executed  proxy bearing a later date, or by attending the
Meeting and voting in person.

Voting Solicitation

                  As of the close of  business  on the Record  Date,  there were
4,605,358  shares  of the  Company's  common  stock,  par  value  $.01 per share
("Common  Stock"),  outstanding  excluding 176,652 shares held by the Company as
treasury  stock.  The Company has no other  category of stock  outstanding.  The
presence in person or by proxy of the  holders of a majority of the  outstanding
shares of Common Stock is required to constitute a quorum at the meeting.

                  Votes  cast by  proxy  or in  person  at the  Meeting  will be
tabulated  by the  election  inspectors  appointed  for  the  Meeting  and  will
determine  whether a quorum is  present.  The  election  inspectors  will  treat
abstentions  as shares  that are present  and  entitled to vote for  purposes of
determining  the presence of a quorum but as unvoted for purposes of determining
the approval of any matter submitted to the stockholders for a vote. If a broker
indicates  on the  proxy  that it does not have  discretionary  authority  as to
certain  shares  to  vote on a  particular  matter,  those  shares  will  not be
considered as present and entitled to vote with respect to that matter.

                  Shareholders  have cumulative voting rights in the election of
directors.  Each  shareholder  is  entitled to that number of votes equal to the
number of shares of Common Stock owned by him or her  multiplied  by that number
of directors to be elected.  The  shareholder  may cumulate the shares of Common
Stock and give one nominee all of the shareholder's  votes or may distribute his
or her votes on the same  principle  among as many  nominees as he or she thinks
fit to serve.  The  enclosed  proxy  does not seek  discretionary  authority  to
cumulate votes in the election of directors.

                  With  respect  to  all  other   matters  to  be  submitted  to
shareholders at the Meeting,  each shareholder is entitled to one vote per share
with respect to each matter presented.  The affirmative vote of the holders of a
majority of the shares of Common  Stock then  represented  at the  Meeting  will
constitute the act of the shareholders.

                  See  "Security   Ownership  of  Principal   Shareholders   and
Management"  with respect to the percentage of the outstanding  shares of Common
Stock beneficially owned by the Company's directors and executive officers.
<PAGE>
                  The cost of this solicitation will be borne by the Company. In
addition,   the  Company  may  reimburse   brokerage  firms  and  other  persons
representing  beneficial  owners of shares for expenses  incurred in  forwarding
solicitation  material to such beneficial owners.  Proxies also may be solicited
by certain of the Company's  directors and officers,  personally or by telephone
or telegram, without additional compensation.

                  The 1997 Annual  Report to  Stockholders,  which was mailed to
stockholders  with or preceding  this Proxy  Statement,  contains  financial and
other  information  about the activities of the Company but is not  incorporated
into this Proxy  Statement  and is not to be  considered  a part of these  proxy
soliciting  materials.  The information contained in the "Report of Compensation
Committee"  below and "Company  Performance"  below shall not be deemed  "filed"
with the Securities and Exchange Commission or subject to Regulations 14A or 14C
or to the  liabilities of Section 18 of the Securities  Exchange Act of 1934, as
amended (the "Exchange Act").

                  The Company will provide upon written request,  without charge
to each  shareholder  of record as of the Record Date,  a copy of the  Company's
annual report on Form 10-K for the fiscal year ended June 30, 1997 as filed with
the SEC. Any exhibits listed in the Form 10-K report also will be furnished upon
request  at the actual  expense  incurred  by the  Company  in  furnishing  such
exhibit.  Any such requests should be directed to the Company's Secretary at the
Company's executive offices set forth in this Proxy Statement.

Security Ownership of Certain Beneficial Owners and Management
<TABLE>
<CAPTION>
                                                                   Amount of Beneficial Ownership
                                                                   ------------------------------
                                                                    Common Stock $.01 Par Value
                                                                    ---------------------------
                  Name and Address (1)                           Number of Shares (1)  Percent (2)
- ----------------------------------------------------------       --------------------  -----------
<S>                                                              <C>                   <C>   
Patric R. Greer (3)                                                 66,316              1.42%

George M. Hill (4)                                                 150,000              3.26%

Francis J. LaPallo and Wendy J. Harrison, his wife (5)              54,782              1.19%

Louis T. Mastos and Eva B. Mastos, his wife (6)                    208,703              4.53%

William J. Rocke and Garnet Rocke, his wife (7)                    442,268              9.50%
P. O. Box 7641
Phoenix, Arizona  85011

James S. Rocke (8)                                                 471,803             10.14%
P. O. Box 7641
Phoenix, Arizona  85011

Jean E. Ryberg (9)                                                 160,589              3.45%

Merlin J. Schumann and Donna L. Schumann, his wife                  20,114                  *

William W. Strawther, Jr. and Marjorie A. Strawther,
 his wife (10)                                                     444,138              9.60%
7108 North 15th Street
Phoenix, Arizona  85020

R. Scott Younker and Sandra L. Younker, his wife                    90,669              1.97%

All officers and directors as a group
     (ten persons) (11)                                          1,819,382             37.55%
- -----------------------------------------                                                                  
</TABLE>
*Less than 1%

(1)  The number of shares shown in the table,  including the notes thereto, have
     been rounded to the nearest whole share. Includes, when applicable,  shares
     owned of record by such  person's  minor  children  and spouse and by other
     related  individuals  and  entities  over whose shares of Common Stock such
     person has custody,  voting control or power of disposition.  Also includes
     shares of Common Stock that the identified  person had the right to acquire
     within 60 days of August 1, 1997 by the exercise of stock options.

(2)  The  percentages  shown include the shares of Common Stock which the person
     will  have the right to  acquire  within  60 days of  August  1,  1997.  In
     calculating  the percentage of ownership,  all shares of Common Stock which
     the  identified  person  will have the right to  acquire  within 60 days of
     August 1, 1997 are deemed to be  outstanding  for the purpose of  computing
     the percentage of the shares of Common Stock owned by such person,  but are
     not deemed to be outstanding for the purpose of computing the percentage of
     shares of Common Stock owned by any other stockholders.
<PAGE>
(3)   Includes 51,346 shares subject to currently  exercisable  stock options at
      an average of $3.005 per share.

(4)   Excludes  50,000 shares held by Nell S. Hill, Mr. Hill's wife, and 134,258
      shares held by Mr. Hill's children and  grandchildren,  in which shares he
      disclaims any beneficial interest.

(5)   Includes 34,782 shares subject to currently  exercisable  stock options at
      an average of $2.875 per share.

(6)   Includes 183,180 shares which are held in a trust under an agreement dated
      February  10,  1981,  in which Mr. and Mrs.  Mastos hold equal  beneficial
      interests,  and  25,523  shares  which are held by the  Louis T.  Mastos &
      Associates,  Inc.  Employees Profit Sharing Plan, of which Mr. Mastos is a
      trustee and the majority beneficial owner.

(7)   Includes 290,000 shares held by Old Frontier Investment, Inc., of Arizona,
      of which Mr.  William J. and  Garnet  Rocke  holds 51% of the  outstanding
      stock.  Includes  48,654  shares  subject to currently  exercisable  stock
      options at $3.2829 per share.

(8)   Includes 290,000 shares held by Old Frontier  Investment,  Inc. of Arizona
      of which Mr. James S. Rocke holds 49% of the outstanding  stock.  Includes
      48,653 shares subject to currently exercisable stock options at an average
      of $3.2829 per share.

(9)   Includes 51,347 shares subject to currently  exercisable  stock options at
      an average of $3.005 per share.

(10)  Held as trustees under Trust Agreement,  dated June 7, 1989,  establishing
      the William W. Strawther,  Jr. and Marjorie A. Strawther  Living Trust, of
      which Mr. and Mrs. Strawther are  beneficiaries.  Excludes an aggregate of
      200,000  shares  beneficially  owned by Mr. and Mrs.  Strawther's  son, in
      which shares Mr. and Mrs. Strawther disclaim any beneficial interest.

(11)  Excludes all duplicate reporting of holdings.

To the best of knowledge of the Company,  no person or groups of persons,  other
than  officers  and  directors,  beneficially  own more than five percent of the
Frontier Adjusters of America,  Inc. Common Stock (based upon present records of
the transfer agent).


                                  PROPOSAL ONE
                                  ------------

                              ELECTION OF DIRECTORS

Nominees

                  A Board of ten directors is to be elected at the Meeting.  The
nominees for directors are Patric R. Greer,  George M. Hill, Francis J. LaPallo,
Louis T. Mastos,  William J. Rocke, Jean E. Ryberg, Merlin J. Schumann,  William
W.  Strawther,  Jr., R. Scott Younker and James S. Rocke,  all of whom currently
are  directors  of the  Company.  In the absence of  direction  by  shareholders
executing  proxies,  the persons  named in the enclosed  proxy will vote FOR the
nominees named herein. In the event that any nominee of the Company is unable or
declines to serve as a director at the time of the Meeting,  the proxies will be
voted for any nominee  designated  by the current Board of Directors to fill the
vacancy.  It is not  presently  expected that any nominee will be unable or will
decline to serve as a director.  The term of office of each person  elected as a
director will continue until the next annual meeting of shareholders and until a
successor has been elected and qualified.  Biographical information with respect
to the  nominees  for  directors  is set  forth  below  and  under  the  heading
"Information Concerning Directors and Executive Officers of the Company".
<PAGE>
Information Concerning Directors and Executive Officers of the Company

                  The following table sets forth certain  information  regarding
the Company's directors and executive officers:
<TABLE>
<CAPTION>
Name                                Age         Position(s) With the Company                       Director Since
- -----------------------------------------------------------------------------------------------------------------
<S>                                 <C>         <C>                                                          <C> 
Patric R. Greer                     42          Director, Chief Financial Officer,                           1994
                                                Controller

George M. Hill                      89          Director, Vice President, Assistant                          1978
                                                Secretary, Member Audit Committee

Francis J. LaPallo                  49          Director, Executive Vice President                           1996

Louis T. Mastos                     76          Director, Member Audit Committee,                            1978
                                                Member Compensation Committee

James S. Rocke                      29          Director, Secretary/Treasurer                                1993

William J. Rocke                    73          Director, Chairman of the Board,                             1975
                                                Chief Executive Officer

Jean E. Ryberg                      65          Director, President                                          1975

Merlin J. Schumann                  53          Director, Member Audit Committee,                            1984
                                                Member Compensation Committee

William W. Strawther, Jr.           71          Director, Vice Chairman of the Board                         1978

R. Scott Younker                    61          Director                                                     1992
</TABLE>

                  Patric R. Greer is a certified public  accountant and has been
with the  Company as  Controller  since  1985.  Mr.  Greer was  appointed  Chief
Financial  Officer in January 1997. Mr. Greer  graduated  from Northern  Arizona
University with a B.S. degree in accounting. An employment agreement between Mr.
Greer and the Company  provides  that Mr.  Greer will serve as an officer of the
Company through June 30, 2000.

                  George  M. Hill has been  associated  with the  Company  in an
advisory  capacity  for more than 25  years,  has been a Vice  President  of the
Company  since 1985 and has been the  Assistant  Secretary of the Company  since
1990.  He is a senior  partner  in the  Phoenix  law firm of  George  M.  Hill &
Associates and has been a practicing  attorney in Arizona for over 50 years. Mr.
Hill is a Director and  Secretary of National  Car Rental,  Phoenix,  Denver and
Colorado Springs, and Director and Vice President of Precise Metal Products Co.,
Phoenix and Salt Lake City.

                  Francis J. LaPallo  joined the Company on June 24, 1996.  From
1977 until  joining the Company he practiced  law in  Maryland,  the District of
Columbia and  California.  From 1990 until  joining the Company he was a partner
with the law firm  Manatt,  Phelps & Phillips  in Los  Angeles,  California.  He
represented  the Company in various  legal  matters from 1994 until  joining the
Company.  An employment  agreement  between the Company and Mr. LaPallo provides
that Mr. LaPallo will serve as an executive  officer of the Company through June
30, 2001.

                  Louis T.  Mastos has been the  President  of Louis T. Mastos &
Associates, Inc., a managing general agency located in Reno, Nevada, since 1971.
He is past President of the American  Association of Managing General Agents. He
was the Insurance Commissioner of the State of Nevada from 1965 to 1971.
<PAGE>
                  James S. Rocke has been employed by the Company since 1982 and
currently is an adjuster in the Company's Phoenix office.  Mr. Rocke was elected
Secretary/Treasurer of the Company on January 29, 1993. Mr. Rocke graduated from
Arizona State University in 1991 with a B.S. degree in Finance. Mr. Rocke is the
son of William J. Rocke.

                  William J. Rocke is the  founder of the Company and has served
as President of the Company and its  predecessor  entities since 1957. Mr. Rocke
has been in the claims  adjusting  business since 1952. He has a law degree from
the  University  of Denver and is a member of the Colorado Bar  Association.  An
agreement  between Mr. Rocke and the Company  provides that Mr. Rocke will serve
as the Chief  Executive  Officer of the Company through June 30, 2000. Mr. Rocke
is the father of James S. Rocke.

                  Jean E.  Ryberg  has  been  employed  by the  Company  and its
predecessors since 1962. She has held several positions with the Company and has
been the  Secretary/Treasurer  of the Company and its predecessor entities since
1975.  She also manages the Company's  claims  adjusting  operations in Phoenix,
Arizona.  An agreement  between Mrs.  Ryberg and the Company  provides that Mrs.
Ryberg will serve as an executive officer of the Company through June 30, 2000.

                  Merlin J. Schumann has been a certified public accountant with
the firm of Murray & Murray,  P.C.,  located in  Phoenix,  Arizona,  for over 20
years. Since December,  1990, Mr. Schumann has also held the position of General
Securities  Representative with H. D. Vest Investment Securities,  Inc., a stock
brokerage and investment counseling firm located in Irving, Texas.

                  William W.  Strawther,  Jr. was the  President  and  principal
shareholder  of  Continental  American  Securities,  Inc.,  located in  Phoenix,
Arizona from 1970 through 1982.  He is a former member of the National  Board of
Governors of the National Association of Securities Dealers, Inc. He has been an
independent business consultant since 1982.

                  R.  Scott  Younker  has  been a  licensee  of the  Company  in
Prescott,  Arizona  since  1979.  He has been  engaged in the  claims  adjusting
business for 32 years.

                  All  directors  are  elected  at each  annual  meeting  of the
Company's  shareholders  for a term of one  year  and hold  office  until  their
successors  are elected and  qualified.  All officers serve at the discretion of
the Board of Directors.

Meetings, Committees and Compensation of the Board of Directors

                  The Company's Board of Directors met five times in fiscal year
1997. All members attended 75% or more of the meetings of the Board of Directors
and the  meetings of each  committee on which such  director  was a member.  The
Board has two committees, an audit committee and a compensation committee.

                  Board  members are  reimbursed  for  expenses  incurred  while
attending Board meetings, and each director, including employees of the Company,
is paid $750 per Board  meeting  attended.  During fiscal 1997,  each  director,
except for Messrs. Strawther and Mastos, received $3,750 for attendance at Board
meetings.  Messrs.  Strawther and Mastos received $3,000 for attendance at Board
meetings during fiscal 1997.

                  The Company  has a standing  audit  committee  of the Board of
Directors of which Messrs.  Hill,  Mastos,  and Schumann are members.  The audit
committee reviews the annual financial  statements,  the significant  accounting
issues, and the scope of the audit with the Company's  independent  auditors and
is available to discuss with the auditors any other  audit-related  matters that
may arise during the year. The Committee held one meeting during the 1997 fiscal
year.

Compensation Committee Interlocks and Insider Participation

                  The Company's compensation committee of the Board of Directors
consists of Messrs. Mastos and Schumann.  The compensation committee reviews and
acts on  matters  relating  to  compensation  levels and  benefit  plans for key
employees of the  Company.  Messrs.  Mastos and  Schumann  have not nor are they
presently  serving as officers of the Company.  The  committee  held one meeting
during the 1997 fiscal year.
<PAGE>
Executive Compensation

                  The following table sets forth certain information  concerning
compensation during its year ended June 30, 1997 to each executive officer whose
aggregate compensation exceeded $100,000.
<TABLE>
<CAPTION>
                                                    Annual Compensation (1)
                                   ----------------------------------------------------------
                  a                   b              c             d                  e                 i
- ---------------------------------------------------------------------------------------------      ------------
                                                                                 Other Annual        All Other
                                                                                 Compensation      Compensation
Name and Principal Position        Year      Salary ($)         Bonus ($)         ($)     (2)       ($)    (3)
- --------------------------------------------------------------------------------------------------------------------
<S>                                 <C>        <C>              <C>                     <C>           <C>   
William J. Rocke, CEO,              1997       231,300          51,559                  --            23,569
Chairman, Director                  1996       225,000          71,981                  --            22,719
                                    1995       206,636          50,000                  --            23,670

Jean E. Ryberg,                     1997       164,480          51,559                  --            29,568
President, Director                 1996       160,000          71,981                  --            29,266
                                    1995       145,861          50,000                  --            29,168

Francis J. LaPallo,                 1997       180,000              --                  --            29,568
Executive Vice President,           1996           692              --                  --                --
Director

Patric R. Greer                     1997        92,520          17,187                  --            21,876
Controller, Director                1996        90,000          11,224                  --            17,364
                                    1995        68,116          12,703                  --            14,756
</TABLE>

(1)  Columns  f, g and h have  been  omitted  as  there  has  been no long  term
     compensation  awarded to, earned by or paid to any of the named  executives
     in any fiscal year covered by these columns.

(2)  No  perquisites  were  received by any person named above  greater than the
     lesser of $50,000 or 10% of salary plus bonus.

(3)  "All Other Compensation"  includes (i) directors fees of $3,750, $2,250 and
     $3,000  for Mr.  Rocke  in  years  ended  June  30,  1997,  1996  and  1995
     respectively; $3,750, $3,000 and $3,000 for Mrs. Ryberg in years ended June
     30, 1997,  1996 and 1995  respectively;  $3,750 for Mr.  LaPallo for fiscal
     1997 and  $3,750,  $3,000 and $2,250 for Mr.  Greer in years ended June 30,
     1997,  1996, and 1995  respectively;  (ii) profit sharing  contributions of
     $19,819,  $20,469 and $20,670 for Mr.  Rocke in years ended June 30,  1997,
     1996 and 1995 respectively; $25,818, $26,266 and $26,168 for Mrs. Ryberg in
     years  ended June 30,  1997,  1996 and 1995  respectively;  $25,818 for Mr.
     LaPallo in fiscal year 1997; $18,126, $14,364 and $12,506 for Mr. Greer for
     years ended June 30, 1997, 1996 and 1995, respectively.

     Excluded from all other  compensation is the increase and the  amortization
     of the June 30, 1995 cash surrender  value of life insurance  policies that
     will  transfer  to Mr.  Rocke and Mrs.  Ryberg  upon  termination  of their
     employment.  The amount  excluded is $18,119 and $18,203 for Mr.  Rocke for
     the years  ended June 30,  1997 and 1996 and  $13,678  and $13,511 for Mrs.
     Ryberg for the years ended June 30, 1997 and 1996.

Option/SAR Exercises and Holdings
<TABLE>
<CAPTION>
                                                     OPTIONS/SAR GRANTS IN LAST FISCAL YEAR

                                        Individual Grants
                          -------------------------------------------
                                          % of Total                                      Potential Realization
                           Number of     Options/SARs                                        Value at Assumed
                           Securities     Granted to        Exercise                   Annual Rates of Stock Price
                           Underlying    All Employees      or base      Expiration   Appreciation for Options Term
Name                      Options/SARs   in fiscal 1997   Price ($/SH)      Date           5%               10%
- --------------------     --------------  --------------   ------------  ------------  ------------       ---------
<S>                          <C>              <C>            <C>             <C>         <C>             <C>      
Francis J. LaPallo           100,000          100.00         $2.875     July 1, 2006     $ 180,807       $ 458,201
</TABLE>
<PAGE>
                  The  following  table shows  Company  stock  options that were
exercised  during  fiscal  1997 and the  number  of  shares  and value of grants
outstanding as of June 30, 1997 for each Named Executive.

  AGGREGATED OPTION/SAR EXERCISES IN FISCAL 1997 AND YEAR-END OPTION/SAR VALUES
<TABLE>
<CAPTION>
                                                           Number of Securities           Value of Unexercised,
                                                          Underlying Unexercised        In-The-Money Options/SARs
                          Shares                        Options/SARs at 6/30/97 (#)         at 6/30/97 ($)(a)
                        Acquired           Value        ---------------------------   -----------------------------
       Name           on Exercise (#)   Realized ($)    Exercisable  Unexercisable    Exercisable     Unexercisable
- ------------------   ----------------  ----------------------------------------------------------------------------
<S>                        <C>            <C>             <C>            <C>            <C>               <C> 
William J. Rocke           --             --              48,654              --           --             --

Jean E. Ryberg             --             --              51,346              --        2,715             --

Francis J. LaPallo         --             --                  --         100,000           --             --

Patric R. Greer            --             --              51,346              --        2,715             --
</TABLE>

(a)  Value of unexercised,  in-the-money  Company options based on a fair market
     value of the  Company's  common  stock of  $2.625  per share as of June 30,
     1997.

Employment Agreements

         The Company has entered into employment agreements with Mr. Rocke, Mrs.
Ryberg,  Mr. Greer and Mr. LaPallo each for five-year terms.  Mr. Rocke's,  Mrs.
Ryberg's and Mr. Greer's  agreements were effective July 1, 1995 and expire June
30, 2000. Mr. LaPallo's agreement is effective July 1, 1996 and expires June 30,
2001.

         Mr.  Rocke's  agreement  provides for an annual salary of $225,000 with
annual cost of living  increases based upon the U.S.  Department of Labor's cost
of living  index,  plus a bonus of three  percent (3%) of the  Company's  income
before taxes and bonuses and 5% of the increase in the  Company's  income before
taxes and bonuses from the prior year.

         Mrs. Ryberg's  agreement provides for an annual salary of $160,000 with
annual cost of living  increases based upon the U.S.  Department of Labor's cost
of living  index,  plus a bonus of three  percent (3%) of the  Company's  income
before taxes and bonuses and 5% of the increase in the  Company's  income before
taxes and bonuses from the prior year.

         Mr.  Greer's  agreement  provides for an annual  salary of $90,000 with
annual cost of living  increases based upon the U.S.  Department of Labor's cost
of living index,  plus a bonus of .5% of the  Company's  income before taxes and
bonuses in year 1 and 1% in year two and 1.5% in years 3, 4 and 5 and .5% of the
increase in the Company's income before taxes and bonuses from the prior year in
year one and increasing .5% annually to 2.5% in year five of the agreement.

         Mr. LaPallo's  agreement provides for an annual salary of $180,000 with
annual cost of living  increases based upon the U.S.  Department of Labor's cost
of living index for the first two years.  For the  remaining  three  years,  the
agreement  provides for an annual  salary of $150,000 with annual cost of living
increases based upon the U.S. Department of Labor's cost of living index, plus a
bonus of three percent (3%) of the Company's income before taxes and bonuses and
3% of the  increase in the  Company's  income  before taxes and bonuses from the
prior year. In  connection  with the Company's  employment of Mr.  LaPallo,  the
Company sold Mr.  LaPallo 20,000 shares of common stock from the treasury for an
aggregate of $55,547.
<PAGE>
                        Report of Compensation Committee

                  The  Compensation  Committee  of the  Board  of  Directors  is
comprised of Louis T. Mastos and Merlin J. Schumann,  both outside  directors of
the Company. The Committee  establishes policies relating to the compensation of
employees.   All  decisions  by  the  Compensation  Committee  relating  to  the
compensation of the Company's executive officers are reviewed by the full Board.

                  The  following  is a  report  submitted  by  the  above-listed
committee  members in their  capacity  as the  Board's  Compensation  Committee,
addressing  the  Company's  compensation  policy  as it  relates  to  the  named
executive officers for fiscal 1997.

Compensation Policy

                  The goal of the Company's executive  compensation policy is to
ensure that an appropriate  relationship  exists  between  executive pay and the
creation of shareholder  value,  while at the same time motivating and retaining
key  employees.  To achieve  this goal,  the  Company's  executive  compensation
policies  integrate annual base  compensation  with bonuses based upon corporate
performance.  Annual cash compensation,  together with  equity-based,  incentive
compensation  is  designed  to attract and retain  qualified  executives  and to
ensure that such executives have a continuing stake in the long-term  success of
the Company.  All executive  officers and management are eligible to participate
in the Company's Incentive Stock Option Plan.

Fiscal 1997 Compensation

                  The Company's fiscal 1997 executive compensation consisted of:
(i) a base salary,  (ii) bonuses based upon the  Company's  income before income
taxes and  bonuses,  and (iii)  fixed  contributions  to a defined  contribution
Profit Sharing Plan. Stock options are granted from time to time by the Board of
Directors. Options were granted during fiscal 1997 to Mr. LaPallo.

                  The Company's 1997  compensation  to named  executives is best
exemplified  by  examining  the salary paid to William J. Rocke,  the  Company's
Chairman and Chief Executive Officer which is based upon an employment agreement
entered  into in 1995  after  negotiations  with  the  Board of  Directors.  The
agreement  calls for a base salary with  annual cost of living  increases  based
upon the U.S.  Department  of Labor's cost of living  index.  Additionally,  the
agreement  provides for a bonus of 3% of the  Company's  income before taxes and
bonuses and 5% of the increase in the Company's  income before taxes and bonuses
from the prior year.  The base salary is believed to be in the range of those of
other executives in comparable  companies,  both regionally and nationally.  The
bonus based upon the Company's income caused  compensation to decrease in fiscal
1997 as the Company's income decreased from 1996 levels.

                  The Committee believes that linking executive  compensation to
corporate performance (i.e., income and stock performance) provides incentive to
the executives to enhance corporate performance and the shareholders' interests.
It was with this in mind that the bonus  portion of executive  compensation  was
revised to the current  bonus  arrangement  effective  July 1, 1995.  This bonus
arrangement is effective until June 30, 2000,  except with regard to Mr. LaPallo
which is  effective  until  June  30,  2001,  and the  Committee  believes  that
compensation levels in 1997 reflect the Company's compensation policy.

                                        Louis T. Mastos
                                        Merlin J. Schumann


                               COMPANY PERFORMANCE

                  The  following  graph  reflects  a  five-year   comparison  of
cumulative  total returns for the Company's  Common  Stock,  the American  Stock
Exchange Market Value Index, and the Company's Peer Group of Stocks based on the
four-digit SIC Code Index. The total cumulative return on investment  (change in
the year-end stock price plus reinvested  dividends) for each of the periods and
indexes  is based on the  stock  price or  composite  index at the end of fiscal
1992. The graph compares the performance of the Company with AMEX and Peer Group
Indexes with the investment weighted based upon market capitalization.
<PAGE>
                 COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN

                                     (GRAPH)


 Measurement Period        Frontier Adjusters of    American Stock    Peer Group
(Fiscal Year Covered)           America, Inc.         Exchange         of Stocks

          1992                     100.00               100.00            100.00
          1993                      90.31               109.33            104.14
          1994                      91.41               105.54            101.94
          1995                      99.97               126.99            118.23
          1996                     117.13               145.40            138.81
          1997                     109.93               154.64            190.60

Certain Transactions

                  Old Frontier Investment,  Inc. of Arizona, of which William J.
Rocke  and  Garnet  Rocke,  his  wife,  are  owners  of 51% of  the  issued  and
outstanding stock of said corporation and James S. Rocke owns the remaining 49%,
has  entered  into a license  agreement  with the  Company  pursuant to which it
operates,  under standard terms and conditions,  an insurance adjusting and risk
management business located in Scottsdale,  Arizona, and is paid a 5% royalty on
gross  revenues  derived from  services  provided by certain  licensees in other
Arizona  cities and towns.  The Company  paid that  corporation  $15,944  during
fiscal year 1997 in connection with such 5% royalty agreement.

                  George M. Hill,  Vice  President  and Director of the Company,
acts as General Counsel to the Company. During the fiscal year 1997, the Company
paid Mr. Hill $91,572 for services  rendered and  disbursements.  Such fees will
continue to accrue,  pursuant to a retainer agreement, at the rate of $6,650 per
month effective September 1, 1995.

                  The Company paid its Vice Chairman, William W. Strawther, Jr.,
$20,000 during fiscal year 1997 for business and financial consulting services.

                  The Company  believes  that the cost to the Company for all of
the foregoing  were and are  competitive  with charges for similar  services and
facilities available from third parties.

Compliance With Section 16(a) of the Securities Exchange Act of 1934

                  Based solely on a review of the copies of such forms  received
by the  Company  during  the  fiscal  year  ended  June 30,  1997,  and  written
representations  that no other reports were required,  the Company believes that
each person who, at any time during such fiscal year, was a director, officer or
beneficial  owner of more than 10% of the Company's  Common Stock  complied with
all Section  16(a)  filing  requirements  during such fiscal year except that R.
Scott  Younker  filed a late Form 4 covering  five  transactions  for a total of
2,800 shares.

                                  PROPOSAL TWO
                                  ------------

               RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

                  The Board of Directors has appointed  McGladrey & Pullen, LLP,
independent public accountants, as the auditors of the Company, to serve as such
at the pleasure of the Board of Directors.  Audit services provided by McGladrey
& Pullen,  LLP during the year ended June 30, 1997 consisted of the  examination
of  consolidated  financial  statements  of the  Company  and its  subsidiaries,
reviews of  information  in certain  filings  with the  Securities  and Exchange
Commission and periodic consultation regarding accounting and financial matters.
The Company is
<PAGE>
informed  that  neither  McGladrey  &  Pullen,  LLP nor any of its  partners  of
associates  has any  relationship  with the Company,  other than as  independent
auditors.

                  Certain  financial  statements  of the  Company  appear in the
Company's 1997 Annual Report. A representative  of McGladrey & Pullen,  LLP will
be present at the  Meeting  and will be  available  to make a  statement  and to
respond to questions concerning the financial statements.


                                  OTHER MATTERS

                  Management of the Company knows of no other matters which will
come before the Meeting.  However,  if any other  matter  should  properly  come
before the Meeting,  it is the  intention  of the persons  named in the enclosed
proxy to vote each proxy in accordance with their judgment on such matter.


                              SHAREHOLDER PROPOSALS

                  Proposals by  shareholders  which are intended to be presented
at the next annual  meeting of  shareholders  of the Company must be received by
the  Company on or before May 10, 1998 to be  considered  for  inclusion  in the
Company's proxy statement for the 1998 Annual Meeting of Shareholders.

                   By Order of the Board of Directors


                                  /s/   James S Rocke

                                       James S. Rocke
                                            Secretary

Phoenix, Arizona
September 5, 1997
<PAGE>
<TABLE>
FRONTIER ADJUSTERS OF AMERICA, INC.                                                             THIS PROXY IS SOLICITED
P.O. Box 7680                                                                                   ON BEHALF OF THE BOARD
Phoenix, Arizona  85011                                       P R O X Y                         OF DIRECTORS
- ------------------------------------------------------------------------------------------------------------------------------------


The  undersigned  hereby  appoints  WILLIAM  J.  ROCKE and JEAN E.  RYBERG as  Proxies,  each with the power to  appoint  his or her
substitute,  and hereby  authorizes them, or either of them, to represent and to vote, as designated below, all the shares of common
stock of Frontier  Adjusters of America,  Inc. held of record by the  undersigned as of the close of business on August 20, 1997, at
the annual  meeting of  shareholders  to be held on October 10, 1997 at 9:00 A.M.  (Phoenix,  Arizona  time) and at any  adjournment
thereof.

1.  ELECTION OF DIRECTORS        FOR all nominees listed below                      WITHHOLD AUTHORITY
                                 (except as marked to the contrary below)______     to vote for the ten nominees listed below ______

<S>                       <C>                      <C>                              <C>                        <C>
 ____  William J. Rocke   ____  Jean E. Ryberg     ____  William W. Strawther, Jr.  ____  Louis T. Mastos      ____  George M. Hill
 ____  James S. Rocke     ____  R. Scott Younker   ____  Merlin J. Schumann         ____  Francis J. LaPallo   ____  Patric R. Greer

2.  To ratify the selection of McGladrey & Pullen,  LLP,  Certified  Public  Accountants,  as the auditors of Frontier  Adjusters of
    America, Inc. for the Company's fiscal year ending June 30, 1998.
                        FOR___________________      AGAINST___________________      ABSTAIN___________________

3.  In their discretion, the Proxies are authorized to vote upon such other business as may properly come before the meeting.
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
This Proxy, when properly executed, will be voted in the manner directed herein by the undersigned  stockholder.  If no direction is
made, this Proxy will be voted FOR Proposals 1 and 2, with respect to Proposal 3, as appropriate in the Board's judgment.

Please sign exactly as the name appears below.  When shares are held by joint tenants or as community  property,  both  shareholders
should sign.  When  signing as  attorney,  as executor,  administrator,  trustee or guardian,  please give full title as such.  If a
corporation,  please sign in full  corporate  name by  President  or other  authorized  officer.  If a  partnership,  please sign in
partnership name by authorized person.


<S>                                                           <C>
                                                              Dated:
                                                                    ----------------------------------------------------------------
                                                              PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY
                                                              PROMPTLY, USING THE ENCLOSED ENVELOPE.

                                                              ----------------------------------------------------------------------
                                                              Signature

                                                              ----------------------------------------------------------------------
                                                              Signature if held jointly
</TABLE>


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