CLEAR CHANNEL COMMUNICATIONS INC
424B3, 1998-07-10
RADIO BROADCASTING STATIONS
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PROSPECTUS                                      Filed Pursuant to Rule 424(b)(3)
                                       Registration Statement File No. 333-57987

                                1,500,000 Shares

                       Clear Channel Communications, Inc.

                                  Common Stock
                                ----------------

         This Prospectus covers 1,500,000 shares of common stock, $.10 par value
(the "Common  Stock"),  which may be offered and issued by the Company from time
to time in connection with the acquisition directly or indirectly by the Company
of various businesses or properties, or interests therein.

         It is expected that the specific terms of any acquisition in respect of
which  this   Prospectus   will  be  delivered  will  be  determined  by  direct
negotiations  with the  owners  or  controlling  persons  of the  businesses  or
properties  to be  acquired,  and that the  shares  of  Common  Stock  issued in
connection  therewith  will be valued at prices  reasonably  related  to current
market prices either at the time the terms of an acquisition  are agreed upon or
at or  about  the time of  delivery  of such  shares.  It is  expected  that the
consideration  for such  acquisitions  will  consist of shares of Common  Stock,
cash, notes or other evidences of  indebtedness,  assumption of liabilities or a
combination thereof as determined in negotiations relating to such transactions.
No underwriting  discounts or commissions will be paid,  although  finders' fees
may be paid from time to time with respect to specific acquisitions.  Any person
receiving any such fees may be deemed to be an underwriter within the meaning of
the Securities Act of 1933, as amended (the "Securities Act").

         With the consent of the Company,  this  Prospectus  may also be used by
persons who have received or will receive from the Company  Common Stock covered
by this Prospectus or by  prospectuses  under other  registration  statements in
connection  with  acquisitions  and  who  may  wish to  sell  such  stock  under
circumstances requiring or making desirable its use. See "Outstanding Securities
Covered by this Prospectus" herein for information  relating to resales pursuant
to this  Prospectus  of shares of Common  Stock  issued  under the  Registration
Statement of which this Prospectus forms a part.

         Prospective  investors should carefully  consider the matters set forth
under the caption "Risk Factors" beginning on page 6 of this Prospectus.

         The shares of Common Stock offered  hereby are or will be listed on the
New York  Stock  Exchange,  Inc.  (the "New York  Stock  Exchange")  subject  to
official  notice of issuance.  On July 8, 1998,  the last reported sale price of
the Common Stock on the New York Stock Exchange was $114.875 per share.

     All  expenses  of this  offering  will be paid  by the  Company.  The  term
"Company" refers to Clear Channel Communications, Inc., a Texas corporation, and
its  consolidated  subsidiaries,  unless the  context  requires  otherwise.  The
Company's  principal  executive offices are located at 200 Concord Plaza,  Suite
600, San Antonio, Texas 78216 (telephone: (210) 822-2828).
                                ----------------

  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
       EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
           SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
               COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF
                   THIS PROSPECTUS. ANY REPRESENTATION TO THE
                         CONTRARY IS A CRIMINAL OFFENSE.
                                ----------------

                  The date of this Prospectus is July 10, 1998


<PAGE>

                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  information   requirements  of  the
Securities  Exchange  Act of 1934,  as amended  (the  "Exchange  Act"),  and, in
accordance therewith, files reports, proxy statements and other information with
the Securities and Exchange  Commission (the "Commission").  Reports,  proxy and
information  statements filed by the Company with the Commission pursuant to the
information  requirements of the Exchange Act may be inspected and copied at the
public  reference  facilities  maintained by the Commission at 450 Fifth Street,
N.W.,  Washington,  DC  20549;  and at the  following  Regional  Offices  of the
Commission:  New York Regional Office, Seven World Trade Center, 13th Floor, New
York, New York 10048;  and Chicago Regional  Office,  Citicorp Center,  500 West
Madison Street, 14th Floor, Chicago, Illinois 60661. Copies of such material may
be obtained  from the Public  Reference  Section of the  Commission at 450 Fifth
Street,  N.W.,  Washington,  DC 20549, at prescribed  rates. The Commission also
maintains  a site on the  World  Wide Web at  http://www.sec.gov  that  contains
reports,  proxies and  information  statements and other  information  regarding
registrants  (including  the  Company)  that file  electronically.  In addition,
reports,  proxy statements and other  information  concerning the Company can be
inspected  and  copied  at the  offices  of the New York  Stock  Exchange,  Inc.
("NYSE"),  20 Broad Street,  New York, New York 10005, on which the Common Stock
of the Company (symbol: "CCU") is listed.

         This Prospectus  constitutes a part of a Registration Statement on Form
S-4  (together  with all  amendments  and exhibits  thereto,  the  "Registration
Statement")  filed by the Company with the Commission  under the Securities Act.
This Prospectus  omits certain of the information  contained in the Registration
Statement,  and  reference  is hereby  made to the  Registration  Statement  for
further  information  with respect to the Company and the Common  Stock  offered
hereby.  Any  statements  contained  herein  concerning  the  provisions  of any
document filed as an exhibit to the  Registration  Statement or otherwise  filed
with the Commission are not necessarily complete, and in each instance reference
is made to the copy of such document so filed.  Each such statement is qualified
in its entirety by such reference.


                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

THIS  PROSPECTUS  INCORPORATES  DOCUMENTS BY REFERENCE  WHICH ARE NOT  PRESENTED
HEREIN OR DELIVERED  HEREWITH.  THESE  DOCUMENTS ARE AVAILABLE UPON REQUEST FROM
CLEAR CHANNEL  COMMUNICATIONS,  INC., 200 CONCORD PLAZA, SUITE 600, SAN ANTONIO,
TEXAS 78216,  ATTENTION:  HOUSTON LANE (TEL. (210) 822-2828). IN ORDER TO ENSURE
TIMELY  DELIVERY OF THE  DOCUMENTS,  ANY REQUEST  SHOULD BE MADE NO LATER THAN 5
BUSINESS DAYS PRIOR TO THE DATE ON WHICH THE FINAL  INVESTMENT  DECISION MUST BE
MADE.

         The  following  documents,  heretofore  filed by the  Company  with the
Commission  pursuant to the Exchange Act, are hereby  incorporated  by reference
into this Prospectus and made a part hereof:

         1. The  Company's  Annual Report on Form 10-K for the fiscal year ended
December 31, 1997.

         2. The  Company's  Quarterly  Report on Form 10-Q for the quarter ended
March 31, 1998.

         3. The Company's Current Report on Form 8-K filed April 10, 1998.

<PAGE>

         5.  The Company's  Current  Report on Form 8-K filed March 12, 1998, as
             amended by Form 8-K/A filed on March 23, 1998.

         6. The Company's Current Report on Form 8-K filed December 22, 1997.

         7. The Company's Current Report on Form 8-K filed April 17, 1997.

         Any documents filed by the Company  pursuant to Sections 13(a),  13(c),
14 or 15(d) of the Exchange Act after the date of this  Prospectus  and prior to
the termination of the offering hereby of the Common Stock shall be deemed to be
incorporated  by reference in this  Prospectus  and to be a part hereof from the
date of filing of such documents.

         Any  statement  contained  in a document  incorporated  or deemed to be
incorporated  by reference  herein shall be deemed to be modified or  superseded
for purposes of this Prospectus to the extent that a statement  contained herein
or in any other  subsequently  filed  document  which also is or is deemed to be
incorporated by reference herein modifies or supersedes such statement. Any such
statement so modified or superseded  shall not be deemed,  except as so modified
or superseded,  to constitute a part of this Prospectus.  To the extent that any
proxy statement is incorporated by reference herein,  such  incorporation  shall
not include any  information  contained  in such proxy  statement  which is not,
pursuant to the Commission's  rules, deemed to be "filed" with the Commission or
subject to the liabilities of Section 18 of the Exchange Act.

         The Company will provide  without charge to each person,  including any
beneficial  owner,  to whom a copy of this  Prospectus  is  delivered,  upon the
written or oral  request of any such person,  a copy of any  document  described
above (other than exhibits,  unless such exhibits are specifically  incorporated
by  reference).  Requests  for such copies  should be directed to Houston  Lane,
Clear Channel  Communications,  Inc., 200 Concord Plaza, Suite 600, San Antonio,
Texas 78216 (telephone: (210) 822-2828).



<PAGE>


                                   THE COMPANY

         The Company,  which began  operations in 1972,  is a diversified  media
company that owns or programs  radio and  television  stations and is one of the
largest domestic outdoor  advertising  companies based on its total  advertising
display inventory. In addition, the Company currently owns a 50% equity interest
in the  Australian  Radio Network Pty.  Ltd.,  which  operates radio stations in
Australia;  a  one-third  equity  interest in New Zealand  Radio  Network  which
operates radio stations in New Zealand;  a 28.7%  non-voting  equity interest in
Heftel Broadcasting Corporation (Nasdaq: HBCCA), a Spanish-language  broadcaster
which  operates  radio stations in domestic  markets;  a 40% equity  interest in
Grupo Acir Communicaciones,  S.A. de C.V., one of the largest radio broadcasters
in Mexico owning or programming through  affiliations 164 radio stations serving
72 markets in Mexico; a 50% equity interest in Radio Bonton, a.s., which owns an
FM radio station in the Czech  Republic;  and a 30% equity  interest in American
Tower Corporation, a leading domestic provider of wireless transmission sites.

         The radio  stations  currently  owned or  programmed by the Company are
principally located in the South, Southeast,  Southwest,  Northeast and Midwest.
These radio  stations  employ a wide  variety of  programming  formats,  such as
News/Talk/Sports,  Country,  Adult  Contemporary,  Urban  and  Album  Rock.  The
television  stations currently owned or programmed by the Company are located in
the South,  Southeast,  Northeast  and Midwest.  These  television  stations are
affiliated  with  various  television  networks,  including  the FOX  television
network,  the UPN  television  network,  the  ABC  television  network,  the NBC
television  network and the CBS television  network.  Additionally,  the Company
operates radio networks  serving  Oklahoma,  Texas,  Iowa,  Kentucky,  Virginia,
Alabama, Tennessee, Florida and Pennsylvania.  The Company's outdoor advertising
properties  are located  throughout  the United States in over 35 major markets.
During 1997, the Company derived approximately 48% of its net revenue from radio
operations,  approximately 22% from television  operations and approximately 30%
from outdoor advertising operations.

         The Company has its  principal executive offices at 200 Concord Plaza,
Suite 600, San  Antonio,  Texas 78216 (telephone: 210-822-2828).

         The  Company's  overall  strategy  is to acquire  and develop a diverse
array of media  assets  which  enable the  Company to assist  its  customers  in
employing the most effective and cost-efficient methods to market their products
and services.  Accordingly, the Company has assembled a diversified portfolio of
assets  encompassing  radio  broadcasting,  television  broadcasting and outdoor
advertising.  The Company  plans to use this  diversified  collection of assets,
along with the operating  expertise of its  management,  to continue  generating
substantial  internal growth.  The Company believes it can augment this internal
growth with the  opportunistic  acquisition  of additional  media  assets.  Such
potential  acquisitions  will be evaluated based on their strategic value to the
Company  and  their  potential  to  deliver  attractive  rates of  return to the
Company's shareholders and to add revenue and cash flow to its operating results
as well as to improve the  performance  of the Company's  existing  assets.  The
Company believes that focusing on its clients' goals, creating a sales-intensive
operating  organization  while  attempting to maintain a conservative  financial
position are synergistic aspects of its operating strategy.

         The Company believes that the potential exists for cooperation  between
its various  business  segments and that it can help its customers  market their
products and services  more  effectively  and  efficiently  by offering  greater
flexibility in the choice of media outlets for marketing  messages.  The Company
is now able to offer additional advertising solutions for its customers in those
markets where it simultaneously operates radio stations with television stations
or outdoor  advertising  displays.  In this way, the Company  believes  that its
combination  of assets will allow it to offer  greater  value to its  customers.
Additionally,  the  Company  intends to use its  various  business  segments  to
cross-promote one another when possible.

<PAGE>

         In order to implement its operating  strategy,  the Company  frequently
evaluates strategic  opportunities both within and outside its existing lines of
business  and from time to time  enters  into  letters  of intent.  The  Company
expects from time to time to pursue  additional  acquisitions  and may decide to
dispose  of certain  businesses.  Such  acquisitions  or  dispositions  could be
material.


                               RECENT DEVELOPMENTS

More Group Acquisition

     On March 5, 1998,  the  Company  agreed to make a cash offer for all of the
issued and to be issued shares of More Group Plc, an outdoor advertising company
organized  under the laws of the United  Kingdom (the "More  Group"),  for Pound
Sterling10.30 per share (approximately  $17.20 per share on March 5, 1998). This
offer was recommended to More Group shareholders by More Group's board of
directors.

     On March 30, 1998, a competing offer of Pound  Sterling11.10  per share was
made by New  Decaux plc (a newly  formed UK  subsidiary  of the  French  outdoor
advertising  company  Decaux  S.A.)  and as a  result,  the More  Group  board's
recommendation of the Company's offer was withdrawn.

         On May 21, 1998,  because of  competition  concerns in the market,  the
offer by New  Decaux  plc was  referred  to the UK  competition  authority,  the
Monopolies  and  Mergers  Commission,  for  further  investigation  and  lapsed.
Accordingly,  the Company agreed on May 21, 1998 to make a final  increased cash
offer  for all of the  issued  and to be issued  shares of More  Group for Pound
Sterling11.10  per  share  (the  "Increased  Offer").  The  Increased  Offer was
recommended to More Group shareholders by More Group's board of directors.

         Since May 21, 1998, the Company through its  subsidiary,  Clear Channel
Peoples,  Inc., has purchased 19,123,605 shares of More Group. On June 24, 1998,
the Company had received valid  acceptances  pursuant to the Increased Offer for
18,809,939  More Group  shares.  Purchases of More Group shares and  acceptances
received  pursuant to the Increased  Offer have resulted in the Company  holding
more than 90% of More Group's shares to which the Increased  Offer relates.  The
aggregate  consideration for all such shares will be approximately $700 million.
The Increased Offer,  which is now unconditional in all respects,  will close on
July 10, 1998 and the Company is compulsorily  acquiring the remaining  minority
interest. As of December 31, 1997, More Group had approximately $95.3 million in
long term debt outstanding (based on the exchange rate as of such date).



<PAGE>


                                  RISK FACTORS

         An  investment  in the Common  Stock being  offered  hereby  involves a
significant  degree of risk. In addition to the other  information  set forth in
this  Prospectus,  prospective  purchasers  of the Common Stock should  consider
carefully  the  following  factors  which may  adversely  affect  the  business,
financial condition,  results of operations and future prospects of the Company,
and the prevailing market price and performance of the Company's Common Stock.

Financial Leverage

         The Company has borrowed  and expects to continue  borrowing to finance
acquisitions of broadcasting  and other  media-related  and outdoor  advertising
properties and for other corporate  purposes.  Future  acquisitions of radio and
television stations and other  media-related and outdoor advertising  properties
effected in connection  with the  implementation  of the  Company's  acquisition
strategy are expected to be financed from increased  borrowings under its credit
facility, other debt or equity financings and cash flow from operations, as well
as the  issuance  of stock  in such  acquisition  transactions.  See "-- Risk of
Acquisition  Strategy;  Capital  Requirements."  Because  of the  amount  of the
Company's indebtedness,  a significant portion of the Company's operating income
may be  required  for  debt  service.  The  Company's  leverage  could  make  it
vulnerable  to an  increase in  interest  rates or a downturn  in the  operating
performance  of  its  radio  and  television  stations  or in  general  economic
conditions.  The  Company's  credit  facility  contains  certain  financial  and
operational covenants and other restrictions with which the Company must comply,
including  limitations  on capital  expenditures,  the  incurrence of additional
indebtedness,  payment of cash dividends and  requirements  to maintain  certain
financial ratios.

Government Regulation

         Broadcasting.   The  domestic   broadcasting  industry  is  subject  to
extensive federal regulation which, among other things, requires approval by the
Federal  Communications  Commission  (the  "FCC")  for  the  issuance,  renewal,
transfer and assignment of broadcasting  station  operating  licenses and limits
the  number  of   broadcasting   properties   the  Company  may   acquire.   The
Telecommunications Act of 1996 (the "1996 Act"), which became law on February 8,
1996, creates significant new opportunities for broadcasting  companies but also
creates  uncertainties  as to how  the  FCC  and the  courts  will  enforce  and
interpret the 1996 Act.

         The Company's business will continue to be dependent upon acquiring and
maintaining  broadcasting  licenses  issued by the FCC,  which are  issued for a
maximum  term of eight  years.  There can be no  assurance  that future  renewal
applications will be approved,  or that renewals will not include  conditions or
qualifications that could adversely affect the Company's  operations.  Moreover,
governmental  regulations  and policies may change over time and there can be no
assurance  that such changes would not have a material  adverse  impact upon the
Company's business, financial condition and results of operations.

         The  consummation of domestic  broadcasting  acquisitions  requires FCC
approval with respect to the transfer of the  broadcast  license of the acquired
station.  There can be no assurance that the FCC will approve  pending or future
acquisitions, or that the Company will be able to consummate such acquisitions.

         Outdoor  Advertising.  The outdoor  advertising  industry is subject to
governmental   regulation  at  the  federal,   state  and  local  level.   These
regulations,  in some cases, limit the height,  size,  location and operation of

<PAGE>

billboards and, in some  circumstances,  regulate the content of the advertising
copy displayed on the billboards.  Some  governmental  regulations  prohibit the
construction of new billboards or the  replacement,  relocation,  enlargement or
upgrading  of  existing  structures.   Some  local  jurisdictions  have  adopted
amortization  ordinances under which, after the expiration of a specified period
of time,  billboards  must be removed at the owner's expense and without payment
of  compensation.   Ordinances  requiring  the  removal  of  billboards  without
compensation, whether through amortization or otherwise, are being challenged in
various  state and federal  courts  with  conflicting  results.  There can be no
assurance  that  the  Company  will  be  successful  in  negotiating  acceptable
arrangements  in  circumstances  in which its displays are subject to removal or
amortization,  and  what  effect,  if  any,  such  regulations  may  have on the
Company's  operations.  In  addition,  the  Company  is unable to  predict  what
additional  regulations  may be imposed on outdoor  advertising  in the  future.
Legislation  regulating  the  content  of  billboard   advertisements  has  been
introduced  in  Congress  from  time to time in the  past.  Changes  in laws and
regulations  affecting outdoor advertising at any level of government could have
a  material   adverse  effect  on  the  Company.   Furthermore,   the  Company's
international  operations  will be subject  to  governmental  regulation  by the
foreign jurisdictions in which they are located.

         Tobacco  Advertising.   Outdoor  advertising  of  tobacco  products  is
affected by federal,  state and municipal  legislation and numerous regulations.
Municipal  and state  governments  have passed  ordinances  or statutes to limit
outdoor  advertising of tobacco  products.  Increasing  political  pressure will
likely lead to the passage of additional  legislation and adoption of additional
regulations to limit the content and placement of outdoor  advertising  relating
to the sale of tobacco products.  In addition, it has been reported that certain
cigarette  manufacturers  who are  defendants  in numerous  class  action  suits
throughout  the U.S.  have proposed an out of court  settlement  with respect to
such suits that is likely to include  restrictions  on billboard  advertising by
these and other cigarette manufacturers.

         There  can be no  assurance  as to the  effect  of  these  regulations,
potential legislation or settlement discussions on the Company's business and on
its net revenues and financial position. A reduction in billboard advertising by
the tobacco industry would cause an immediate  reduction in the Company's direct
revenue from such  advertisers and would  simultaneously  increase the available
space  on the  existing  inventory  of  billboards  in the  outdoor  advertising
industry.  This could in turn result in a lowering of outdoor  advertising rates
in each of the  Company's  outdoor  advertising  markets or limit the ability of
industry participants to increase rates for some period of time.

         Any regulatory change or settlement agreement restricting the Company's
or the tobacco  industry's  ability to utilize  outdoor  advertising for tobacco
products could have a material adverse effect on the Company.

         Environmental.  As the  owner,  lessee  or  operator  of  various  real
properties and facilities,  the Company is subject to various federal, state and
local  environmental  laws and regulations.  Historically,  compliance with such
laws and  regulations  has not had a material  adverse  effect on the  Company's
business.  There can be no assurance,  however, that compliance with existing or
new  environmental  laws and  regulations  will not  require the Company to make
significant expenditures in the future.

Antitrust Matters

         An important  element of the  Company's  growth  strategy  involves the
acquisition  of additional  radio stations and other  media-related  and outdoor
advertising  properties,  many of which  are  likely to  require  preacquisition
antitrust  review by the Federal Trade  Commission (the "FTC") and the Antitrust
Division of the United States Department of Justice (the "Antitrust  Division").
Following  passage of the 1996 Act,  the  Antitrust  Division  has  become  more
aggressive  in  reviewing  proposed  acquisitions  of radio  stations  and radio

<PAGE>

station networks,  particularly in instances where the proposed acquirer already
owns one or more radio  stations  in a  particular  market  and the  acquisition
involves  another radio station in the same market.  In the past,  the Antitrust
Division has obtained consent decrees requiring radio station  divestitures in a
particular  market  based  on  allegations  that  acquisitions   would  lead  to
unacceptable  concentration  levels. The Antitrust Division has also been active
in reviewing proposed acquisitions of outdoor advertising properties.  There can
be no assurance that the Antitrust  Division or the FTC will not seek to bar the
Company  from  acquiring  additional  radio  or  television  stations  or  other
media-related and outdoor advertising properties in any market where the Company
already has a significant position. In addition, to the extent the Company makes
acquisitions of foreign  broadcasting  properties or display faces,  the Company
will also be subject to the antitrust laws of foreign jurisdictions.

Risk of Acquisition Strategy; Capital Requirements

         The  Company  intends  to  pursue  growth  through  the   opportunistic
acquisition  of domestic and  international  broadcasting  companies,  radio and
television  station groups,  individual radio and television  stations,  outdoor
advertising  companies,  individual outdoor  advertising  display faces or other
assets that the Company believes are best suited to the purpose of assisting its
customers  in  marketing  their  products and  services.  The Company  routinely
reviews potential  acquisitions.  It is likely that the Company will continue to
experience  significant  expansion  in the future.  As a result,  the  Company's
management  will be  required  to  effectively  manage a rapidly  expanding  and
significantly   larger  portfolio  of  broadcasting   and  outdoor   advertising
properties.  The Company's  acquisition  strategy involves numerous other risks,
including  difficulties  in the  integration  of  operations  and  systems,  the
diversion  of  management's  attention  from  other  business  concerns  and the
potential loss of key employees of acquired companies or stations.  There can be
no assurance such acquisitions will benefit the Company. See "Company Strategy."

         The Company will face competition  from other  broadcasting and outdoor
advertising  companies for available  acquisition  opportunities.  If the prices
sought by sellers of broadcasting and outdoor advertising properties continue to
rise,  the  Company  may find fewer  acceptable  acquisition  opportunities.  In
addition,  the  payment of the  purchase  price of possible  acquisitions  could
require the Company to issue capital stock, to incur  additional debt or seek to
obtain equity  financing.  The incurrence of additional  debt could increase the
Company's  leverage,  make the Company more vulnerable to economic downturns and
limit  its  ability  to  withstand  competitive  pressures.  See  "--  Financial
Leverage."  Additional  equity  financing or  issuances  of capital  stock could
result  in  dilution  to the  existing  holders  of the  Common  Stock  and  the
purchasers of the Common Stock offered  hereby.  There can be no assurance  that
the Company will have  sufficient  capital  resources to complete  acquisitions,
that  acquisitions  can be completed on terms  acceptable to the Company or that
any businesses or assets that are acquired can be integrated  successfully  into
the Company.

         The Company continually  evaluates strategic  opportunities both within
and outside of its existing lines of business.  The Company expects from time to
time to pursue  additional  acquisitions  and may  decide to  dispose of certain
businesses. Such acquisitions or dispositions could be material



<PAGE>


Competition; Business Risks

         The Company's three current business segments are in highly competitive
industries.  The Company's radio and television stations and outdoor advertising
properties  compete for audiences and advertising  revenues with other radio and
television  stations and outdoor  advertising  companies,  as well as with other
media, such as newspapers,  magazines, cable television, and direct mail, within
their  respective  markets.  Audience  ratings and market  shares are subject to
change  and any  adverse  change in a  particular  market  could have a material
adverse effect on the Company's  revenue in that market.  Future  operations are
further  subject to many  variables  which could have an adverse effect upon the
Company's financial performance, including economic conditions, both general and
relative  to  the  broadcasting   industry;   shifts  in  population  and  other
demographics;  the level of competition for advertising dollars; fluctuations in
operating  costs;  technological  changes  and  innovations;  changes  in  labor
conditions;  and changes in governmental regulations and policies and actions of
federal  regulatory  bodies.  There can be no assurance that the Company will be
able to maintain  or  increase  its  current  audience  ratings and  advertising
revenues.

New Technologies

         The FCC is considering  ways to introduce new technologies to the radio
broadcast  industry,  including  satellite and  terrestrial  delivery of digital
audio  broadcasting  and the  standardization  of available  technologies  which
significantly enhance the sound quality of AM broadcasts.  The Company is unable
to  predict  the  effect  any such new  technology  will  have on the  Company's
financial  condition  or  results  of  operations.  On  April 3,  1997,  the FCC
announced that it had adopted rules that will allow  television  broadcasters to
provide digital television ("DTV") to consumers. The FCC also adopted a table of
allotments for DTV, which will provide  eligible  existing  broadcasters  with a
second  channel on which to provide  DTV  service.  On  February  23,  1998,  in
response  to numerous  petitions  for  reconsideration,  the FCC  announced  its
adoption of orders affirming,  with some modifications,  the FCC's April 3, 1997
decisions.  The FCC's  DTV  allotment  plan is based on the use of a "core"  DTV
spectrum  between  channels  2-51.  Ultimately,  the FCC  plans to  recover  the
channels currently used for analog  broadcasting and will decide at a later date
the use of the spectrum ultimately  recovered.  Television  broadcasters will be
allowed to use their channels  according to their best business  judgment.  Such
uses can include multiple standard  definition program channels,  data transfer,
subscription  video,   interactive  materials,   and  audio  signals,   although
broadcasters  will be  required  to  provide a free  digital  video  programming
service that is at least comparable to today's analog service. Broadcasters will
not be required to air "high definition" programming or, initially, to simulcast
their analog programming on the digital channel. Affiliates of ABC, CBS, NBC and
FOX in the top 10  television  markets  will be required to be on the air with a
digital  signal by May 1, 1999.  Affiliates  of those  networks in markets 11-30
will be required to be on the air with a digital signal by November 1, 1999, and
remaining  commercial   broadcasters  by  May  1,  2002.  The  FCC  stated  that
broadcasters  will  remain  public  trustees  and that it will issue a notice to
determine the extent of broadcasters'  future public interest  obligations.  The
Company will incur  considerable  expense in the conversion to DTV and is unable
to predict the extent or timing of consumer demand for any such DTV services.

International Business Risks

         The  Company   currently   derives  a  portion  of  its  earnings  from
international  operations.  The risks of doing  business  in  foreign  countries
include  potential  adverse  changes  in the  diplomatic  relations  of  foreign
countries with the United  States,  hostility  from local  populations,  adverse
effects of currency exchange controls, restrictions on the withdrawal of foreign
investment  and  earnings,  government  policies  against  businesses  owned  by
non-nationals,  expropriations of property, the potential instability of foreign

<PAGE>

governments  and the risk of  insurrections  that could result in losses against
which the Company is not insured.  The Company's  international  operations also
are  subject  to  economic  uncertainties,  including,  among  others,  risks of
renegotiation  or  modification  of existing  agreements  or  arrangements  with
governmental authorities,  foreign exchange restrictions and changes in taxation
structure.  In addition, the Company's  international  operations are subject to
governmental  regulation  by the foreign  jurisdictions  in which they  operate.
Changes  in the laws and  regulations  affecting  the  Company's  operations  in
foreign  jurisdictions could have a material adverse effect on the Company.  See
"--Government Regulation."

Exchange Rate Risk

         A portion of the  Company's  earnings  are derived  from  international
operations  and a  portion  of  the  Company's  assets  are  invested  overseas.
Accordingly,  fluctuations in the values of foreign  currencies and in the value
of the U.S.  dollar may cause  currency  translation  losses for the  Company or
reduced  earnings,  or both.  The Company  cannot predict the effect of exchange
rate fluctuations upon future operating results.

Forward-looking Statements

         This Prospectus contains forward-looking  statements within the meaning
of Section 27A of the Securities Act. In addition, when used in this Prospectus,
the words  "believes,"  "anticipates,"  "expects"  and similar  expressions  are
intended to identify forward-looking  statements. Such statements are subject to
a number of risks and  uncertainties.  Actual results in the future could differ
materially from those described in the forward-looking statements as a result of
the risk  factors set forth  herein and the matters set forth in the  Prospectus
generally,  including the  information  incorporated  by reference  herein.  The
Company  undertakes  no  obligation  to  publicly  release  the  results  of any
revisions to these  forward-looking  statements  that may be made to reflect any
future events or circumstances.  The Company cautions the reader,  however, that
this list of risk factors may not be exhaustive.


                                 USE OF PROCEEDS

         This Prospectus  relates to shares of Common Stock of the Company which
may be offered and issued by the Company  from time to time in  connection  with
the acquisition of other businesses or properties,  or interests therein.  Other
than the  businesses  or properties  acquired,  there will be no proceeds to the
Company  from  these  offerings.  When  this  Prospectus  is  used  in a  public
reoffering or resale of Common Stock acquired  pursuant to this Prospectus,  the
Company will not receive any proceeds from such sale by the selling shareholder.



<PAGE>


                             SELECTED FINANCIAL DATA

         The selected financial  information  presented below for the five years
ended  December  31,  1997 has been  derived  from  the  consolidated  financial
statements  of the  Company,  which  have  been  audited  by Ernst & Young  LLP,
independent  auditors.  The selected financial  information as of March 31, 1998
and for the three  months  ended March 31, 1998 and 1997 has been  derived  from
unaudited  consolidated  financial  statements of the Company. In the opinion of
management of the Company,  the unaudited  financial  statements from which such
information  is  derived  contain  all  adjustments  (consisting  only of normal
recurring  adjustments)  necessary for the fair presentation of the results that
may be expected  for the full fiscal  year.  The  following  selected  financial
information  should  be read in  conjunction  with  the  consolidated  financial
statements and notes thereto of the Company,  which are  incorporated  herein by
reference.
<TABLE>
<CAPTION>
                                                                                                 Three months ended
                                                        Year ended December 31,                      March 31,
                                                        -----------------------                      ---------
                                           1993       1994       1995       1996       1997       1997       1998
                                           ----       ----       ----       ----       ----       ----       ----
Statement of Operations Data (1):                          (in thousands except per share amounts)
<S>                                      <C>        <C>        <C>        <C>        <C>        <C>        <C>
Net Revenue...........................   $ 121,118  $ 178,053  $ 250,059  $ 351,739  $ 697,068  $  98,289  $ 203,642
                                                                                       
Operating expenses....................      78,925    105,380    137,504    198,332    394,404     63,055    123,774
Depreciation and amortization.........
                                            17,447     24,669     33,769     45,790    114,207     15,946     43,011
                                            ------     ------     ------     ------    -------     ------     ------
Operating   income   before   corporate     24,746     48,004     78,786    107,617    188,457     19,288     36,857
expenses..............................
Corporate expenses....................
                                             3,464      5,100      7,414      8,527     20,883      2,854      5,909
                                             -----      -----      -----      -----     ------      -----      -----
Operating income......................      21,282     42,904     71,372     99,090    167,574     16,434     30,948
Interest expense......................       5,390      7,669     20,752     30,080     75,076     11,046     25,701
Other income (expense)................
                                             (196)      1,161      (803)      2,230     11,579      6,259      2,795
                                             -----      -----      -----      -----     ------      -----      -----
Income before income taxes............      15,696     36,396     49,817     71,240    104,077     11,647      8,042
Income taxes..........................
                                             6,573     14,387     20,292     28,386     47,116      4,962      4,259
                                             -----     ------     ------     ------     ------      -----      -----
Income  before  equity  in  net  income
(loss) of  nonconsolidated                                 
affiliates .......                            9,123     22,009     29,525     42,854     56,961      6,685      3,783
Equity   in  net   income   (loss)   of
nonconsolidated
affiliates.......................                --         --      2,489    (5,158)      6,615        914      1,796
                                            -------    -------      -----    -------      -----        ---      -----
Net income............................   $    9,123 $   22,009 $   32,014 $  37,696  $   63,576 $    7,599 $    5,579
                                         ========== ========== ========== ========== ========== ==========  ==========
     Basic............................   $     0.15 $     0.32 $     0.46 $    0.51  $     0.72 $     0.10 $     0.06
                                         ========== ========== ========== ========== ========== ==========  ==========
     Diluted..........................   $     0.15 $     0.32 $     0.46 $    0.51  $     0.67 $     0.10 $     0.04
                                         ========== ========== ========== ========== ========== ==========  ==========
Other Data:
After-tax cash flow (2)...............   $   26,638 $   46,866 $   71,140 $ 107,318  $  213,445 $   29,440 $   53,855
                                         ========== ========== ========== ========== ========== ==========  ==========
After-tax cash flow per share:
     Basic............................   $     0.43 $     0.69 $     1.03 $    1.46  $     2.41 $     0.38 $     0.55
                                         ========== ========== ========== ========== ========== ==========  ==========
     Diluted (3)......................   $     0.43 $     0.68 $     1.01 $    1.44  $     2.33 $     0.38 $     0.53
                                         ========== ========== ========== ========== ========== ==========  ==========
EBITDA (4)............................   $   38,533 $   68,734 $  106,827 $ 141,952  $  299,975 $   39,553 $   78,550
</TABLE>

<TABLE>
<CAPTION>
                                                             December 31,                          March 31, 1998

                                           1993       1994       1995       1996       1997
                                           ----       ----       ----       ----       ----
Balance Sheet Data:                                                    (in thousands)
<S>                                      <C>        <C>        <C>        <C>        <C>           <C>
Cash and cash equivalents.............   $   5,517  $   6,818  $   5,391  $   16,701 $    24,657   $     25,775
                                                                
Total assets..........................     227,577    411,594    563,011   1,324,711   3,455,637      3,599,627
Long-term debt, net of current (5)....      87,815    238,204    334,164     725,132   1,540,421        610,289
Shareholders' equity..................      98,343    130,533    163,713     513,431   1,746,784      2,338,570
</TABLE>
- -----------------
(1)  The  comparability  of  results of  operations  and  balance  sheet data is
     affected by acquisitions consummated in each of the periods presented.
(2)  Defined as net income before unusual items plus depreciation,  amortization
     of intangibles (including non-consolidated  affiliates) and deferred taxes.
     After-tax cash flow is not presented as a measure of operating  results and
     does not  purport to  represent  cash  provided  by  operating  activities.
     After-tax  cash  flow  should  not  be  considered  in  isolation  or  as a
     substitute  for  measures  of  performance   prepared  in  accordance  with
     generally accepted accounting principles.
(3)  Defined as after-tax  cash flow divided by weighted  average  common shares
     and common share equivalents outstanding assuming dilution.
(4)  Defined as income  from  continuing  operations  before  interest  expense,
     income taxes and depreciation and amortization. EBITDA is not a calculation
     based upon generally accepted accounting  principles;  however, the amounts
     included in the EBITDA calculation are derived from amounts included in the
     Statement of Operations. In addition, EBITDA should not be considered as an
     alternative to net income or operating income, as an indicator of operating
     performance,  or as an  alternative  to  operating  cash flows as a measure
     liquidity.
(5)  Does not include $500 million  aggregate  principle  amount of 25/8% Senior
     Convertible Notes due April 1, 2003 issued by the Company on March 30, 1998
     or $125 million  aggregate  principle amount of 65/8% Senior Notes due June
     15, 2008 and $175 million aggregate  principle amount of 67/8% Senior Notes
     due June 15, 2018 issued by the Company on June 16, 1998.  Does not include
     Universal Outdoor  Holdings,  Inc.  long-term debt of approximately  $561.1
     million  outstanding  as of March 31,  1998.  The Company has and may incur
     additional  indebtedness of up to approximately  $773 million in connection
     with the More Group Acquisition which is not reflected here.  Additionally,
     as of December 31, 1997, More Group had approximately  $95.3 million (based
     on the exchange rate as of such date) of long-term debt outstanding.


<PAGE>


                OUTSTANDING SECURITIES COVERED BY THIS PROSPECTUS

         This  Prospectus  has also been prepared for use by persons who receive
from  the  Company  Common  Stock  covered  by  the  Registration  Statement  in
acquisitions  and  who  may  be  entitled  to  offer  such  Common  Stock  under
circumstances  requiring the use of a prospectus (such persons being referred to
under this caption as "Shareholders");  provided,  however,  that no Shareholder
will be  authorized  to use this  Prospectus  for any offer of such Common Stock
without first  obtaining the consent of the Company.  The Company may consent to
the use of this Prospectus for a limited period of time by the  Shareholders and
subject to limitations and conditions  which may be varied by agreement  between
the Company and the Shareholders.  Resales of such shares may be made on the New
York Stock  Exchange  or such other  exchange  on which the Common  Stock may be
listed, in the  over-the-counter  market, in private transactions or pursuant to
underwriting agreements.

         Agreements  with  Shareholders  permitting  use of this  Prospectus may
provide  that any  such  offering  be  effected  in an  orderly  manner  through
securities dealers,  acting as broker or dealer,  selected by the Company;  that
Shareholders  enter into custody  agreements with one or more banks with respect
to such  shares;  and  that  sales  be made  only by one or more of the  methods
described in this  Prospectus,  as  appropriately  supplemented  or amended when
required.  The Shareholders may be deemed to be underwriters  within the meaning
of the Securities Act.

         The Company may agree to indemnify the Shareholders and  broker-dealers
against certain civil  liabilities,  including  liabilities under the Securities
Act, and to reimburse them for certain expenses  incurred in connection with the
offering and sale of shares of Common Stock.

         When resales are to be made through a broker or dealer  selected by the
Company, it is anticipated that a member firm of the New York Stock Exchange may
be  engaged  to act as the  Shareholders'  agent in the sale of  shares  by such
Shareholders.  The  member  firm  will be  entitled  to  commissions  (including
negotiated commissions to the extent permissible). Sales of shares by the member
firm may be made on the New York Stock Exchange or other  exchanges from time to
time at prices related to the prices then prevailing for shares of Common Stock.
Any such sales may be by block  trade.  Any such member firm may be deemed to be
an  underwriter  within the meaning of the  Securities  Act and any  commissions
earned  by such  member  firm may be  deemed to be  underwriting  discounts  and
commissions under such act.

         Upon the Company being notified by a Shareholder that a block trade has
taken place, a supplementary  prospectus, if required, will be filed pursuant to
Rule 424 under the Securities  Act,  disclosing the name of the member firm, the
number of shares  involved,  the price at which  such  shares  were sold by such
Shareholder,  and the commissions to be paid by such  Shareholder to such member
firm.

         Shareholders  may also offer  shares of Common Stock issued in past and
future acquisitions by means of prospectuses under other available  registration
statements or pursuant to exemptions from the  registration  requirements of the
Securities Act, including sales which meet the requirements of Rule 145(d) under
the Securities Act, and Shareholders should seek the advice of their own counsel
with respect to the legal requirements for such sales.



<PAGE>


                          DESCRIPTION OF CAPITAL STOCK

         The  authorized  capital  stock of the  Company  currently  consists of
2,000,000  shares of  preferred  stock,  $1.00  par value per share  ("Preferred
Stock"),  and 150,000,000  shares of Common Stock,  $.10 par value per share, of
which no shares of Preferred Stock and  123,957,790  shares of Common Stock were
issued and  outstanding  at June 19, 1998,  excluding  the 50,663 shares held in
treasury.

Preferred Stock

         The  Board of  Directors  has the  authority  to issue up to  2,000,000
shares  of  Preferred  Stock,  in one or more  series,  and to fix  the  rights,
preferences,  privileges and qualifications  thereof without any further vote or
action by the  shareholders.  The issuance of Preferred Stock could decrease the
amount of earnings and assets  available for  distribution  to holders of Common
Stock and adversely affect the rights and powers,  including  voting rights,  of
such  holders and may have the effect of  delaying,  deferring  or  preventing a
change in control of the Company. No shares of Preferred Stock are outstanding.

         The Board of Directors has submitted a proposal to the  shareholders to
approve an amendment to the  Company's  Restated  Articles of  Incorporation  to
authorize  the  issuance of up to  8,000,000  shares of a new class of preferred
stock (the "Class B Preferred  Stock").  If  approved by the  shareholders,  the
Board of Directors would have authority to issue up to 8,000,000 shares of Class
B Preferred  Stock, of one or more series,  and to fix the rights,  preferences,
privileges and qualifications  thereof without any further vote or action by the
shareholders.  However,  if the  authorization of the Class B Preferred Stock is
approved,  holders of shares of Class B Preferred Stock would not be entitled to
more than one vote per share when  voting as a class with the  holders of shares
of Common Stock. In addition, the Board of Directors and Company management have
undertaken not to issue, without prior shareholder  approval,  Class B Preferred
Stock (i) for any  defensive or  anti-takeover  purpose,  (ii) to implement  any
shareholders'  rights plan or (iii) with features intended to make any attempted
acquisition of the Company more difficult or costly. Such restrictions, however,
would not apply to the 2,000,000  shares of Preferred  Stock which are currently
authorized.

Common Stock

         The Board of Directors has submitted a proposal to the  shareholders to
approve an amendment to the  Company's  Restated  Articles of  Incorporation  to
increase the authorized number of shares of Common Stock from 150,000,000 shares
to  600,000,000  shares.  Holders of Common  Stock are  entitled to one vote per
share on all matters  submitted to a vote of  shareholders of the Company and to
ratably receive  dividends,  if any, as may be declared from time to time by the
Board of Directors from funds legally available therefor, subject to the payment
of any preferential  dividends declared with respect to any Preferred Stock that
from time to time may be outstanding.  Upon liquidation,  dissolution or winding
up of the Company,  holders of Common Stock are entitled to share ratably in any
assets  available  for  distribution  to  shareholders   after  payment  of  all
obligations  of the  Company,  subject  to the  rights to  receive  preferential
distributions of the holders of any shares of Preferred Stock then outstanding.

         Shareholders  do not have  cumulative  voting  rights or  preemptive or
other rights to acquire or subscribe to additional, unissued or treasury shares.
The shares of Common Stock currently  outstanding  are, and the shares of Common
Stock offered hereby will be, upon issuance thereof,  validly issued, fully paid
and nonassessable.

         The Transfer Agent and Registrar for the Common Stock is The Bank of 
New York.


<PAGE>


Repurchase Agreement

         In May 1977, the Company and its then shareholders,  including L. Lowry
Mays and B.J.  McCombs,  entered  into a  Buy-Sell  Agreement  (the  "Repurchase
Agreement")  restricting  the  disposition of the  outstanding  shares of Common
Stock  owned  by  L.  Lowry  Mays  and  B.J.  McCombs  and  their  heirs,  legal
representatives,   successors  and  assigns   (collectively,   the   "Restricted
Parties"). The Repurchase Agreement provides that in the event that a Restricted
Party  desires to dispose of his shares,  other than by  disposition  by will or
intestacy or through gifts to such Restricted  Party's spouse or children,  such
shares  must be offered for a period of 30 days to the  Company.  Any shares not
purchased  by the  Company  must then be offered  for a period of 30 days to the
other Restricted  Parties. If all of the offered shares are not purchased by the
Company or the other  Restricted  Parties,  the  Restricted  Party  offering his
shares may sell them to a third party during a period of 90 days thereafter at a
price and on terms not more  favorable than those offered to the Company and the
other Restricted Parties.  In addition,  a Restricted Party may not individually
or in concert with others sell any shares so as to deliver  voting  control to a
third party without providing in any such sale that all Restricted  Parties will
be offered the same price and terms for their shares.  The Repurchase  Agreement
may  continue in effect  following  the  issuance of the shares of Common  Stock
covered in this Prospectus and may preserve the control of the present principal
shareholders.

Texas Business Combination Law

         The  Company  is  governed  by the  provisions  of the  Texas  Business
Combination Law, Part 13 of the Texas Business  Corporation Act. In general, the
law prohibits a Texas "issuing public  corporation" from engaging in a "business
combination"  with an  "affiliated  shareholder,"  or an  affiliate or associate
thereof,  for a period of three years after the date of the transaction in which
the person became an affiliate  shareholder,  unless the business combination is
approved in a prescribed manner.  "Business combinations" include mergers, asset
sales and other transactions  resulting in a financial benefit to the affiliated
shareholder.  An  "affiliated  shareholder"  is  a  person  who,  together  with
affiliates  and  associates,  owns (or at any time  within the  preceding  three
years, did own) 20% or more of the corporation's voting stock. The applicability
of the Texas Business  Combination Law to the Company may have an  anti-takeover
effect.

Foreign Ownership

         As a consequence of the restrictions  imposed by the Communications Act
of 1934 on  ownership  of Common  Stock by aliens,  the  Company's  bylaws  were
amended effective  December 31, 1983 to provide that (i) not more than one-fifth
of the shares  outstanding shall at any time be owned of record, or voted, by or
for the account of aliens,  their  representatives,  a foreign  government  or a
corporation  organized  under the laws of a foreign  country,  (ii) the  Company
shall not be owned or controlled directly or indirectly by any other corporation
of which any officer or more than  one-fourth  of the directors are aliens or of
which more than one-fourth of the shares are owned of record or voted by aliens,
(iii) no  person  who is an alien  may be  elected  or  serve as an  officer  or
director of the Company,  and (iv) if the stock  records of the Company shall at
any time  reflect  one-fifth  ownership by aliens,  no  transfers of  additional
shares to aliens  shall be made and,  if it shall  thereafter  be found that any
such additional  shares are in fact held by or for the account of an alien, such
shares shall not be entitled to vote, to receive  dividends or to have any other
rights.  The holder of such shares will be required to transfer them to a United
States  citizen or to the Company.  This  restriction  will be applicable to the
shares of Common Stock which may be offered from time to time  hereunder  and to
the issuance or transfer of such shares after the date of this  Prospectus.  The
Company's stock  certificates may bear a legend setting forth this  restriction.
Since the bylaws were amended,  the  Communications Act of 1934 has been revised
to remove the limitations on alien officers and directors.

<PAGE>

                                  LEGAL OPINION

         The validity of the Common Stock which may be offered from time to time
hereunder  will be passed  upon for the Company by its  special  counsel,  Akin,
Gump,  Strauss,  Hauer & Feld,  L.L.P.  (a  partnership  including  professional
corporations),  San Antonio,  Texas.  Alan D. Feld,  the sole  shareholder  of a
professional  corporation  which is a partner of Akin,  Gump,  Strauss,  Hauer &
Feld, L.L.P., is a director of the Company and owns approximately  90,000 shares
of Common Stock (including presently exercisable nonqualified options to acquire
approximately 51,000 shares).


                                     EXPERTS

         The consolidated  financial  statements of the Company  incorporated by
reference and the financial  statement schedule included in the Company's Annual
Report on Form 10-K for the year ended  December 31, 1997,  have been audited by
Ernst & Young LLP, independent  auditors,  as set forth in their reports thereon
included or  incorporated  by reference  therein and  incorporated  by reference
herein which, as to the years 1996 and 1997, are based in part on the reports of
KPMG  and  KPMG  Peat  Marwick  LLP,  respectively,  independent  auditors.  The
financial  statements  referred to above are incorporated herein by reference in
reliance  upon such reports given upon the authority of such firms as experts in
accounting and auditing.

         The consolidated  financial statements  incorporated in this Prospectus
by reference to the audited financial  statements of Universal Outdoor Holdings,
Inc.  as of  December  31,  1997 and 1996 and for each of the three years in the
period ended December 31, 1997, included in the Company's Current Report on Form
8-K dated March 12, 1998, as amended by Form 8-K/A filed on March 23, 1998, have
been so  incorporated  in  reliance  on the  report  of  Price  Waterhouse  LLP,
independent  accountants,  given on the  authority  of said firm as  experts  in
auditing and accounting.

         The 1996 consolidated  financial statements of Australian Radio Network
Pty. Ltd. not separately  presented in the Company's  Annual Report on Form 10-K
for the  fiscal  year  ended  December  31,  1997,  have been  audited  by KPMG,
independent  auditors, as set forth in their report dated March 4, 1997 included
in the Company's Annual Report on Form 10-K for the year ended December 31, 1996
and  incorporated  herein  by  reference.  Such  report  referred  to  above  is
incorporated  herein by reference in reliance upon the authority of such firm as
experts in accounting and auditing.

         The   consolidated   financial   statements   of  Heftel   Broadcasting
Corporation and subsidiaries as of and for the year ended December 31, 1997 (not
separately  presented in the Company's Annual Report on Form 10-K for the fiscal
year ended December 31, 1997),  are incorporated by reference herein in reliance
upon  the  report  of  KPMG  Peat  Marwick  LLP,  independent  certified  public
accountants,  and upon the authority of that Firm as experts in  accounting  and
auditing.

         The financial  statements  incorporated in this Prospectus by reference
to the audited  historical  financial  statements of Paxson Radio (a division of
Paxson Communications Corporation) for the year ended December 31, 1996 included
in the Company's Current Report on Form 8-K dated December 22, 1997 have been so
incorporated  in reliance  on the report of Price  Waterhouse  LLP,  independent
accountants,  given on the  authority  of said firm as experts in  auditing  and
accounting.

<PAGE>

         The consolidated financial statements of Eller Media as of December 31,
1996 and 1995 and for the year ended  December  31, 1996 and for the period from
August 18, 1995  through  December  31,  1995,  together  with the  consolidated
financial  statements of PMG Holdings,  Inc. and  subsidiaries  and the combined
financial  statements  of Eller  Investment  Company,  Inc.  for the period from
January 1, 1995 to August 17, 1995, incorporated by reference in this prospectus
and  elsewhere  in the  Registration  Statement  are  included in the  Company's
Current Report on Form 8-K, filed on April 17, 1997, have been audited by Arthur
Andersen LLP, independent public accountants,  as indicated in their report with
respect thereto, and are incorporated by reference herein.

         The combined financial statements of Eller Investment Company,  Inc. as
of and for the year ended December 31, 1994,  incorporated  by reference in this
prospectus  and  elsewhere  in the  Registration  Statement  are included in the
Company's Current Report on Form 8-K, filed April 17, 1997, have been audited by
Arthur  Andersen  LLP,  independent  public  accountants,  as indicated in their
report with respect thereto and are incorporated by reference herein.


<PAGE>

==============================================       ==========================

                                                              1,500,000 Shares

                                                                  [CLEAR
                                                                  CHANNEL
                                                                   LOGO]

     No dealer, salesperson or other person 
has been authorized to give any information                    Clear Channel 
or to make any representation  not contained               Communications, Inc.
in this Prospectus and, if given or made, 
such information or  representation must
not be relied  upon as having been  authorized                Common Stock
by the Company or any  Underwriter.  This 
Pospectus does not constitute an offer to sell
or a solicitation  of an offer to buy any of the
securities offered hereby in any jurisdiction
to any  person  to whom it is unlawful to make
such an offer or solicitation.  Neither the
delivery of this Prospectus nor any sale made
hereunder shall, under any circumstances, create
any implication that the information herein is
correct as of any time subsequent to the date
hereof or that there has been no change in
the affairs of the Company since such date.









                                                                 




                   TABLE OF CONTENTS
                                                                
                                                   Page
Available Information...............................2
Incorporation of Certain Documents by Reference.....2
The Company.........................................4
Recent Developments.................................5
Risk Factors........................................6         PROSPECTUS
Use of Proceeds....................................10
Selected Financial Data............................11
Outstanding Securities Covered by this Prospectus..12
Description of Capital Stock.......................13
Legal Opinion......................................15
Experts............................................15

                                                            July 10, 1998






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