FINGERHUT COMPANIES INC
DEF 14A, 1994-03-31
CATALOG & MAIL-ORDER HOUSES
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<PAGE>
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
                      the Securities Exchange Act of 1934

    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.142-12

                         Fingerhut Companies, Inc.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

                         Fingerhut Companies, Inc.
- --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

/X/  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2)
/ /  $500 per  each party  to  the controversy  pursuant  to Exchange  Act  Rule
     14a-6(i)(3)
/ /  Fee   computed  on   table  below   per  Exchange   Act  Rules  14a-6(i)(4)
     and 0-11
     1) Title of each class of securities to which transaction applies:


        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:


        ------------------------------------------------------------------------
     3) Per unit  price  or  other  underlying  value  of  transaction
        computed pursuant to Exchange Act Rule 0-11:*


        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:


        ------------------------------------------------------------------------
*    Set forth the amount on which the filing fee is calculated and state how it
     was determined.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.

     1) Amount Previously Paid:


        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:


        ------------------------------------------------------------------------
     3) Filing Party:


        ------------------------------------------------------------------------
     4) Date Filed:


        ------------------------------------------------------------------------

<PAGE>
                                     [LOGO]

                                4400 BAKER ROAD
                          MINNETONKA, MINNESOTA 55343

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                  MAY 12, 1994

TO THE SHAREHOLDERS OF FINGERHUT COMPANIES, INC.:

    Notice  is  hereby given  that  the Annual  Meeting  of the  Shareholders of
Fingerhut  Companies,  Inc.  (the  "Company")   will  be  held  at  11:00   a.m.
(Minneapolis  time) on Thursday,  May 12, 1994, at  the Minneapolis Hilton, 1001
Marquette Avenue South, Minneapolis, Minnesota, for the following purposes:

    1.  To elect one Class I director  to serve for a three-year term and  until
       his successor is elected and qualified.

    2.    To  vote  on  the  approval  of  the  Fingerhut  Companies,  Inc.  and
       Subsidiaries  Annual  Incentive  Bonus  Plan  for  Designated   Corporate
       Officers.

    3.   To  vote on  the approval of  the Fingerhut  Companies, Inc. Directors'
       Retainer Stock Deferral Plan.

    4.  To vote on the approval  of the Fingerhut Companies, Inc. 1994  Employee
       Stock Purchase Plan.

    5.   To vote on the ratification of  the appointment of KPMG Peat Marwick as
       independent auditors of the Company for the 1994 fiscal year.

    6.  To transact such other business as may properly come before the  meeting
       or any adjournment thereof.

    Only  holders  of record  of  the Company's  Common  Stock at  the  close of
business on March 24,  1994, will be entitled  to notice of and  to vote at  the
Annual Meeting or any adjournment thereof.

    YOU  ARE CORDIALLY INVITED TO ATTEND THE MEETING. WHETHER OR NOT YOU PLAN TO
BE PRESENT AT THE MEETING, PLEASE COMPLETE, DATE AND SIGN THE ENCLOSED PROXY AND
RETURN IT PROMPTLY IN THE ENCLOSED ENVELOPE.

                                          BY ORDER OF THE BOARD OF DIRECTORS

                                          John K. Ellingboe
                                          SECRETARY

March 31, 1994
<PAGE>
                           FINGERHUT COMPANIES, INC.
                                4400 BAKER ROAD
                          MINNETONKA, MINNESOTA 55343

                             ---------------------

                                PROXY STATEMENT
                         ANNUAL MEETING OF SHAREHOLDERS
                                  MAY 12, 1994

                             ---------------------

    This  proxy statement is provided in connection with the 1994 Annual Meeting
of Shareholders of Fingerhut Companies, Inc. (the "Company"), which will be held
at 11:00  a.m.  on  Thursday, May  12,  1994  at the  Minneapolis  Hilton,  1001
Marquette Avenue South, Minneapolis, Minnesota, and any adjournment thereof. The
accompanying  proxy is solicited  by the Board  of Directors of  the Company. By
completing and  returning the  accompanying  proxy, the  shareholder  authorizes
Theodore  Deikel and John K. Ellingboe, as  designated on the face of the proxy,
to vote  all  shares for  the  shareholder. The  Company's  principal  executive
offices are located at 4400 Baker Road, Minnetonka, Minnesota 55343.

    The  Board of Directors is aware of  five items of business to be considered
at the Annual Meeting: (1) the election of one Class I director; (2) approval of
the Fingerhut Companies, Inc. and  Subsidiaries Annual Incentive Bonus Plan  for
Designated  Corporate  Officers  (the  "Incentive Plan");  (3)  approval  of the
Fingerhut  Companies,  Inc.  Directors'   Retainer  Stock  Deferral  Plan   (the
"Directors'  Plan"); (4) approval of the Fingerhut Companies, Inc. 1994 Employee
Stock Purchase Plan (the "Employee  Stock Purchase Plan"); and (5)  ratification
of  the appointment of independent auditors for  the 1994 fiscal year. The Board
of Directors knows of no other matters to be presented for action at the  Annual
Meeting.  However, if any other matters properly come before the Annual Meeting,
the persons named in the proxy will vote on such other matters and/or for  other
nominees in accordance with their best judgment.

    The  Board of Directors recommends that an affirmative vote be cast in favor
of all of the proposals listed in  the proxy (or voting instructions) card.  All
returned  proxies  that are  properly  signed and  dated  will be  voted  as the
shareholder directs. If no  direction is given, executed  proxies will be  voted
FOR election of the Class I director named herein, FOR approval of the Incentive
Plan,  FOR approval of the  Directors' Plan, FOR approval  of the Employee Stock
Purchase Plan,  and FOR  ratification of  appointment of  KPMG Peat  Marwick  as
independent  auditors for the 1994  fiscal year. Regardless of  the size of your
holdings, you  are  encouraged  to  complete and  return  the  proxy  or  voting
instructions card so that your shares may be voted at the Annual Meeting.

    Shares  voted as abstentions on  any matter (or a  "withhold vote for" as to
directors) will be counted as shares that  are present and entitled to vote  for
purposes  of determining the presence of a quorum at the meeting and as unvoted,
although present and entitled to vote, for purposes of determining the  approval
of  each matter as to which the shareholder has abstained. If a broker submits a
proxy that indicates  the broker  does not  have discretionary  authority as  to
certain  shares to vote on one or more  matters, those shares will be counted as
shares that are  present and entitled  to vote for  purposes of determining  the
presence  of a quorum at the meeting, but  will not be considered as present and
entitled to vote with respect to such matters.

    This proxy statement and  the accompanying form of  proxy are being sent  or
given  to shareholders  beginning on  or about  March 31,  1994, along  with the
Company's 1993 Annual Report to Shareholders.

    Holders of record of the Company's common stock, $.01 par value (the "Common
Stock"), at the close of business on March 24, 1994, will be entitled to vote on
all matters at the Annual Meeting. Each  share will be entitled to one vote.  On
March 24, 1994, a total of 46,286,348 shares of Common Stock were outstanding.

    A  proxy may be revoked by  a shareholder at any time  before it is voted at
the Annual Meeting by giving notice of revocation to the Company in writing,  by
execution  of  a later  dated proxy  or by  attending and  voting at  the Annual
Meeting.
<PAGE>
    All expenses in connection with the solicitation of this proxy will be  paid
by  the Company. Officers,  directors and regular employees  of the Company, who
will receive no extra  compensation for their services,  may solicit proxies  by
telephone or electronic transmission.

                       PROPOSAL 1:  ELECTION OF DIRECTORS

    In  accordance with the terms of the Company's Amended and Restated Articles
of Incorporation,  the  Board  of  Directors  is  divided  into  three  classes,
designated  as Class  I, Class  II and  Class III,  respectively, with staggered
three-year terms of office. At each annual meeting, directors who are elected to
succeed the  class of  directors whose  terms  expire at  that meeting  will  be
elected  for three-year terms. At the Annual  Meeting, one Class I Director will
be elected to hold office for a  three-year term that will expire at the  annual
meeting  of shareholders to be  held in 1997 and  until his successor is elected
and qualified. The Board of Directors has designated Dudley C. Mecum as  nominee
for reelection to the Board of Directors of the Company. Mr. Mecum has consented
to  serve  as a  director, if  elected. If  Mr. Mecum  becomes unable  to accept
nomination or election, the enclosed proxy will  be voted for the election of  a
nominee  designated  by the  Board of  Directors, unless  the Board  reduces the
number of  directors  on  the  Board of  Directors  or  unless  the  shareholder
indicates  to the contrary on  the proxy. The affirmative  vote of a majority of
the shares of Common Stock entitled to vote and present in person or by proxy at
the Annual  Meeting  is required  for  election of  the  nominee. THE  BOARD  OF
DIRECTORS RECOMMENDS A VOTE FOR THE NOMINEE.

    Certain  biographical information  furnished by the  Company's directors and
nominee, and the directors' respective terms of office, is presented below.

NOMINEE FOR ELECTION AT THE ANNUAL MEETING:

    DUDLEY C. MECUM (age 59) has been  a director of the Company since 1990  and
has  been a partner in the firm of  G.L. Ohrstrom & Co. (merchant banking) since
1989. He was  Chairman of  Mecum Associates, Inc.  (management consulting)  from
1987  to 1989. Mr. Mecum is a Class  I director whose term expires at the Annual
Meeting.  Mr.  Mecum  is  also  a  director  of  The  Travelers  Inc.,  Lyondell
Petrochemical  Company, Vicorp Restaurants, Inc.,  DynCorp and Roper Industries,
Inc.

CONTINUING DIRECTORS:

    THEODORE DEIKEL (age  58) has been  Chairman of the  Board, Chief  Executive
Officer  and President  of the  Company since  1989. Mr.  Deikel is  a Class III
director whose  term  expires  at  the 1996  Annual  Meeting.  From  1985  until
rejoining the Company, Mr. Deikel served as Chairman and Chief Executive Officer
of  CVN Companies, Inc., a direct  marketing company using television and direct
mail. From 1979 to 1983, Mr. Deikel was Executive Vice President of American Can
Company (a  predecessor of  The Travelers  Inc.) and  Chairman of  American  Can
Company's   specialty  retailing  division,  which  included  the  Company,  The
Musicland Group,  Inc. and  Pickwick Distribution  Companies. In  addition,  Mr.
Deikel was Chief Executive Officer of Fingerhut Corporation from 1975 to 1983.

    WENDELL  R. ANDERSON (age 61) has been of counsel to the law firm of Larkin,
Hoffman, Daly and Lindgren, Ltd. since 1991,  and was a partner in the firm  for
at  least five years prior to that time. The law firm provides legal services to
the Company from time to time. Mr.  Anderson has been a director of the  Company
since  1990. He is  a Class III director  whose term expires  at the 1996 Annual
Meeting. He is a former United States  Senator and former Governor of the  State
of Minnesota, serves on the University of Minnesota Board of Regents and is also
a director of National City Bancorporation.

    EDWIN  C. GAGE (age 53)  has been a director of  the Company since 1992. Mr.
Gage is  Chairman  and Chief  Executive  Officer  of Gage  Marketing  Group  LLC
(integrated  direct  marketing and  promotional  services), which  he  formed in
January 1992, and Vice Chairman of  Carlson Holdings, Inc. (holding company  for
hospitality,  marketing and travel companies). He was Chief Executive Officer of
Carlson Companies, Inc.  from 1989  to 1992  and President  and Chief  Operating
Officer  from 1984 to 1989. Mr. Gage is  a Class III director whose term expires
at the 1996 Annual Meeting. Mr. Gage is also

                                       2
<PAGE>
a director of SuperValu Stores, Inc., Carlson Holdings, Inc., Minnesota  Council
for Quality, and Minneapolis Institute of Arts; and an advisory board member for
the Kellogg Graduate School of Management at Northwestern University.

    STANLEY  S. HUBBARD (age 60) has been  a director of the Company since 1990.
For more than the past five years he has been Chief Executive Officer of Hubbard
Broadcasting, Inc.  (a  privately  held  communications  company);  he  is  also
Chairman  of Conus Communications  and the United  States Satellite Broadcasting
Company. Mr. Hubbard  is a  Class II  director whose  term expires  at the  1995
Annual Meeting.

    RICHARD M. KOVACEVICH (age 50) has been a director of the Company since 1993
and  is a Class II  director whose term expires at  the 1995 Annual Meeting. Mr.
Kovacevich has been President and Chief Executive Officer of Norwest Corporation
(bank holding company) since 1993; from 1989 to 1992, he was President and Chief
Operating Officer  of  Norwest Corporation.  Mr.  Kovacevich also  serves  as  a
director of Norwest Corporation, The NWNL Companies, Inc., Northwestern National
Life  Insurance Company,  Northern States Power  Company, VISA  U.S.A. Inc., The
Guthrie Theater, and the Walker Art Center; as Vice Chairman of the Board of The
Greater Minneapolis Metropolitan Housing Corporation; as director and member  of
the  executive  committee  of the  Minnesota  Business Partnership,  Inc.;  as a
trustee of Twin  Cities Public  Television, Inc.;  as Chairman  of the  American
Bankers  Council; and as a member of the Advisory Council of Stanford University
Graduate School of Business.

    At the Annual  Meeting, shareholders  may only  vote for  one individual  to
serve as a Class I director.

    The  Board of  Directors has  established Executive,  Compensation and Audit
Committees. The Company does not have a nominating committee.

    The Executive Committee  is authorized  to exercise  the full  power of  the
Board  of Directors in the management and conduct of the business affairs of the
Company during  the  interim  between  meetings  of  the  Board.  The  Executive
Committee  may also  review and make  recommendations to the  Board of Directors
with respect to various corporate matters. The current members of the  Executive
Committee are Messrs. Anderson and Deikel. During the fiscal year ended December
31, 1993, the Executive Committee met four times.

    The  Compensation  Committee  sets  the compensation  of  all  the Company's
officers whose  base  annual  salary  exceeds  $200,000,  approves,  adopts  and
administers  compensation plans, administers and  grants stock options under the
Company's stock option  plans, reviews administration  of the Company's  benefit
plans,  reviews and makes  recommendations to the Board  of Directors on matters
relating to compensation of all officers and reviews ranges of compensation  for
all  other employees of the  Company. During the fiscal  year ended December 31,
1993, the Compensation  Committee met  five times.  The current  members of  the
Compensation Committee are Messrs. Gage, Hubbard and Kovacevich.

    The  Audit  Committee supervises  and reviews  the Company's  accounting and
financial services,  makes  recommendations to  the  Board of  Directors  as  to
nomination  of independent auditors,  confers with the  independent auditors and
internal auditors regarding the scope of  their proposed audits and their  audit
findings, reports and recommendations, reviews the Company's financial controls,
procedures  and  practices, approves  all nonaudit  services by  the independent
auditors and reviews transactions  between the Company  and its affiliates.  The
current  members of the Audit Committee are Messrs. Gage, Hubbard and Mecum. The
Audit Committee met four times during the fiscal year ended December 31, 1993.

    During the fiscal year ended December  31, 1993, the Board of Directors  met
four times. All incumbent directors attended at least 75% of all the meetings of
the  Board of Directors and committees that were held while they were serving on
the Board of Directors  or on such committee.  The Company's Board of  Directors
and  committees also act from time to  time by unanimous written consent in lieu
of meetings.

                                       3
<PAGE>
    COMPENSATION OF DIRECTORS.  Members of the  Board of Directors  who are  not
employees of the Company receive an annual retainer of $20,000 for membership on
the  Board  of Directors,  including  service on  committees  of the  Board. The
directors designated and serving as the  chairperson of the Audit Committee  and
of  the Compensation  Committee also  receive an  annual retainer  of $4,000 for
service as chairperson  of such committee.  In addition, non-employee  directors
receive an attendance fee of $2,500 for each regular or special meeting attended
of  the Board  of Directors.  If the  shareholders approve  the Directors' Plan,
non-employee directors can elect to defer payment  of all or a portion of  their
annual retainer fees through a deferred common stock account. Directors employed
by  the Company receive no directors'  fees. In addition, the Company reimburses
reasonable travel, lodging and other  incidental expenses incurred by  directors
in  attending  meetings  of  the  Board  of  Directors  and  committees. Wendell
Anderson, a  member  of  the  Company's Board  of  Directors,  provides  certain
governmental  and  regulatory affairs  consulting services  to the  Company, for
which he was paid $144,000 plus reimbursement of expenses in 1993.

                         TOTAL SHAREHOLDER RETURN INDEX

    The following graph compares the cumulative total shareholder return on  the
Company's  Common Stock  ("FHT") since  it became  publicly traded  on April 25,
1990, with the cumulative total return for the Standard & Poor's 500 Stock Index
("SP500") and the Dow  Jones Retailers Broadline Index  ("DJRTB") over the  same
period,  assuming the investment of $100 in  the Company's Common Stock on April
25, 1990  and  $100  in each  of  the  other  vehicles on  March  31,  1990  and
reinvestment of all dividends.

                                   [GRAPHIC]
<TABLE>
<CAPTION>
            3/31/90     12/31/90    12/31/91    12/31/92    12/31/93
<S>         <C>         <C>         <C>         <C>         <C>
 FHT        $   100     $    98     $   177     $   190     $   355
 SP500      $   100     $   100     $   130     $   140     $   154
 DJRTB      $   100     $    98     $   163     $   189     $   181
</TABLE>

                                       4
<PAGE>
                      REPORT OF THE COMPENSATION COMMITTEE
                           OF THE BOARD OF DIRECTORS

    The  Compensation  Committee of  the Board  of Directors  (the "Compensation
Committee") is composed of  independent directors who are  not employees of  the
Company  and who  qualify as  disinterested persons  for purposes  of Rule 16b-3
under the Securities Exchange Act of  1934. The Compensation Committee sets  the
compensation  of all  officers of the  Company whose base  annual salary exceeds
$200,000, adopts and  administers the Company's  compensation plans and  reviews
and  makes  recommendations to  the Board  of Directors  on matters  relating to
compensation of all officers.

    COMPENSATION PRINCIPLES.  The  Company's executive  compensation  policy  is
intended  to relate the compensation levels  of executives to the performance of
the Company and the individual, while at  the same time allowing the Company  to
attract  and  retain the  highest  caliber executives  by  providing appropriate
incentives to deliver  the maximum short-term  and long-term financial  results.
The  goal of the executive  compensation program is to  (i) allow the Company to
attract and  retain talented  executives,  who are  essential to  the  Company's
success;  (ii)  provide compensation  that reflects  and rewards  individual and
corporate  performance  and  motivates  the  executives  to  achieve   strategic
corporate  goals; and (iii) align the interests of executives with the long-term
interests of shareholders through stock options and other stock-based awards.

    The Compensation  Committee  believes  that  the  most  effective  executive
compensation program is one that provides incentives to achieve both current and
longer-term  strategic  management  goals  of  the  Company,  with  the ultimate
objective  of  enhancing  shareholder   value.  Accordingly,  the   Compensation
Committee  believes executive compensation should be  comprised of both cash and
equity-based   programs   that   reward   performance   as   measured    against
Company-specific goals and as measured by performance of the Common Stock in the
public  market. With respect  to equity-based compensation,  an integral part of
the Company's compensation program is to provide for the ownership and retention
of the Company's  Common Stock  by key  employees. This  is facilitated  through
participation  in the  Fingerhut Companies, Inc.  Stock Option  Plan (the "Stock
Option  Plan")  and  the  Fingerhut  Companies,  Inc.  Performance   Enhancement
Investment  Plan  (the "PEIP  Plan").  This assures  that  key employees  have a
meaningful stake in the Company, the ultimate value of which is dependent on the
Company's continued long-term success, and  that the interests of employees  are
aligned with those of the shareholders.

    The  Company's annual compensation programs are also structured to encourage
initiative and  achievement.  The  annual compensation  mix  provides  for  base
salaries,  as well as the opportunity to  receive annual bonuses that are linked
directly to financial  performance of the  Company and, to  varying extents,  to
individual   performance,  and  which  are   designed  to  provide  better  than
competitive pay only  for better  than competitive  financial performance.  This
permits  the  Company to  attract  and retain  talented  executives but  makes a
substantial portion of an executive  officer's annual compensation dependent  on
the Company's performance.

    SALARY.  The salaries of  the Company's executive officers  are not based on
the Company's performance.  Salaries generally  are intended  to be  competitive
with  the average base salaries paid by corporations similar to the Company. The
Company competes for talented  executives with a  wide variety of  corporations,
which are not necessarily the same as the corporations in the performance graph.
A  new executive officer's base  salary will depend on his  or her job level and
the compensation  package  necessary to  attract  a particular  officer  to  the
Company.  Annual merit  increases are  based on  a subjective  evaluation of the
officer's  performance.  As  part  of  the  budget  process,  the  Company  sets
company-wide  guidelines for  annual merit increases.  These guidelines provided
for average increases of  3.25% for salary reviews  effective during the  period
from  January 1  to June 30,  1993 and  4.5% for increases  effective during the
period from July  1 to December  31, 1993. The  Compensation Committee  followed
these guidelines for the executive officers. In accordance with these guidelines
and in recognition of his performance during the previous year, the Compensation
Committee  increased the Chief Executive Officer's  1993 salary to $516,300 from
$500,000 in  1992. These  amounts are  not precisely  reflected in  the  Summary
Compensation Table because of timing differences relating to the pay periods.

                                       5
<PAGE>
    BONUS  PLAN. A significant portion of management's compensation each year is
from  payments  under  the  Fingerhut  Companies,  Inc.  and  Subsidiaries   Key
Management  Incentive Bonus Plan  for Designated Corporate  Officers (the "Bonus
Plan"). The Bonus Plan is approved annually by the Compensation Committee and is
intended to provide incentives to management to optimize the Company's financial
performance. Participants are recommended  by Fingerhut Corporation's  Executive
Compensation  Committee  and  the Chief  Executive  Officer of  the  Company and
approved by  the  Compensation  Committee.  The 1993  Bonus  Plan  provided  for
increasing  Company  performance  factors  tied to  the  Company's  1993 pre-tax
earnings, with no bonuses paid if the Company's 1993 pre-tax earnings were lower
than in  1992. Awards  under  the 1993  Bonus Plan  were  based upon  a  formula
comprised  of the individual's  paid base salary,  the targeted bonus percentage
for the  officer's  job level,  the  Company  performance factor  based  on  the
Company's  pre-tax  earnings  and,  except  for  the  Chief  Executive  Officer,
achievement of individual/departmental performance  objectives (which are  often
tied to successful completion of corporate programs). The amount of the targeted
bonus  that is  based on  the Company's  financial performance  increases as the
officer's  level  of  responsibility  increases,  ranging  from  50%  for   vice
presidents  to 75% for senior executive officers to 100% for the Chief Executive
Officer. The 1993 Bonus Plan provided for maximum bonuses ranging from 97.5%  to
162.5%   of  the  paid  base  salary   of  the  participant,  depending  on  the
participant's job  level. The  Company's  1993 pre-tax  earnings resulted  in  a
117.8%  Company  performance  factor  for the  Chief  Executive  Officer's bonus
calculation and  a 92.8%  Company  performance factor  for the  other  executive
officers' bonus calculations. In addition, the 1993 Bonus Plan also provided for
special  President's Awards for extraordinary service. In 1993, the Compensation
Committee granted a  President's Award of  $100,000 to an  executive officer  in
recognition  of  his  significant  contributions  to  the  Company  through  the
development of the business of USA Direct, one of the Company's subsidiaries.

    The Company wishes to ensure that bonuses paid to executive officers satisfy
the requirements for deductibility under Section 162(m) of the Internal  Revenue
Code of 1986, as amended. Therefore, in 1994, the Compensation Committee adopted
the  Fingerhut  Companies,  Inc. Annual  Incentive  Bonus Plan,  which  is being
submitted for approval by the shareholders at the Annual Meeting.

    STOCK OPTION PLAN. The Stock Option Plan was designed to align a significant
portion of the  executive compensation program  with shareholder interests.  The
Compensation Committee typically has granted stock options to executive officers
and other key employees at the time the individual commenced employment with the
Company  or  when  the individual  is  promoted. During  1993,  the Compensation
Committee granted options to purchase a  total of 67,000 shares of Common  Stock
to three executive officers as a result of new hires and a promotion. The number
of  shares covered by each grant reflect the level of job responsibility and, in
some cases, subjective factors based  on recommendations of the Chief  Executive
Officer.  Following the adoption of the PEIP Plan, the Compensation Committee is
reducing the  use  of new  grants  under the  Stock  Option Plan  for  executive
officers.

    PEIP  PLAN. The PEIP Plan is a long-term incentive plan designed to attract,
motivate and retain key employees. The Compensation Committee believes the  PEIP
Plan  is superior to conventional stock plans  because (i) to enjoy the benefits
of the options, participants are required  to make an investment in the  Company
that  will be subject to  loss if the market price  of the Common Stock declines
and (ii) participants will  benefit only if there  are significant increases  in
the  value of the Common Stock  over the life of the  options and only after the
shareholders have enjoyed a substantial increase  in the value of their  shares.
Under  the PEIP Plan,  employees are offered the  opportunity to purchase option
units, each consisting of four options  to purchase Common Stock, with  exercise
prices  of 110%, 120%, 130% and 140%,  respectively, of the fair market value of
Common Stock  on the  grant date.  If  an option  expires unexercised,  or  upon
termination  of employment, the optionee  will be entitled to  the return of the
purchase price initially  paid to  acquire the option,  but only  if the  market
value  of the Common Stock on the expiration  or termination date is equal to or
greater than on the grant date. If the  market value of the Common Stock on  the
date  of expiration of  the option is  less than it  was on the  grant date, the
amount of the purchase price to be returned to the optionee will be reduced by a
percentage equal to  the percentage decline  in the market  value of the  Common
Stock between the grant date and the date of expiration.

                                       6
<PAGE>
    During  1993,  employees  purchased  options  under  the  PEIP  Plan  for an
aggregate of 2,440,076 shares  of Common Stock. Of  these, 400,000 options  were
purchased  by the Chief Executive Officer  and an aggregate of 1,250,000 options
were purchased by the other executive  officers. The amounts of the grants  were
based generally on the level of job responsibility and on the recommendations of
the Chief Executive Officer.

<TABLE>
<S>                            <C>                       <C>
RICHARD M. KOVACEVICH*         EDWIN C. GAGE             STANLEY S. HUBBARD
CHAIRMAN                       MEMBER                    MEMBER
COMPENSATION COMMITTEE         COMPENSATION COMMITTEE    COMPENSATION COMMITTEE
<FN>
*Member since July 1993
</TABLE>

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

    The  members of  the Compensation  Committee are  Edwin C.  Gage, Stanley S.
Hubbard and Richard M.  Kovacevich. The Company leases  office space for one  of
its  telemarketing centers and warehouse space from Carlson Real Estate Company,
a partnership owned by various members of the immediate family of Edwin C. Gage,
including Mr. Gage. Rental expense for 1993 under these leases was approximately
$798,000. The Company believes the terms of the leases are at least as favorable
to the Company  as it could  have received  from an unrelated  third party.  The
annual  rental amount  is not  material to  either the  Company or  Carlson Real
Estate Company.

    For a number  of years, the  Company has had  regular banking  relationships
with  Norwest Bank  Minnesota, N.A.  ("Norwest Bank"),  a subsidiary  of Norwest
Corporation. Norwest Bank is one of the lending banks and is a letter of  credit
issuing  bank under the Company's revolving credit and letter of credit facility
and is  also the  registrar and  transfer agent  with respect  to the  Company's
common  stock. The Company and its  subsidiaries maintain a number of depository
and  checking  accounts  with  Norwest  Bank.  The  Company  paid  Norwest  Bank
approximately  $1,284,000 with respect  to these services  and relationships for
the portion of 1993 that Mr. Kovacevich was a member of the Board of  Directors.
The  Company believes  the terms of  the various banking  relationships, and the
fees paid, are at least  as favorable to the Company  as it could have  received
from  an unrelated third  party. The amount  paid is not  material to either the
Company or Norwest Corporation.

                                       7
<PAGE>
                             EXECUTIVE COMPENSATION

    The following table sets forth cash and noncash compensation for each of the
last three fiscal years to the Chief  Executive Officer, each of the four  other
most  highly  compensated  executive  officers  who  were  serving  as executive
officers at December  31, 1993,  and one additional  individual who  was not  an
executive officer at fiscal year-end:

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                                     LONG TERM
                                                                                   COMPENSATION
                                                                                  ---------------
                                                                                      AWARDS
                                                  ANNUAL COMPENSATION             ---------------
                                       -----------------------------------------    SECURITIES
                                                                  OTHER ANNUAL      UNDERLYING        ALL OTHER
         NAME AND                                                 COMPENSATION        OPTIONS       COMPENSATION
    PRINCIPAL POSITION        YEAR     SALARY ($)    BONUS ($)       ($)(A)           (#)(B)           ($)(C)
- --------------------------  ---------  -----------  -----------  ---------------  ---------------  ---------------
<S>                         <C>        <C>          <C>          <C>              <C>              <C>
Theodore Deikel                  1993  $   536,756  $   789,702    $   299,536          400,000      $    30,000
 Chief Executive Officer         1992  $   499,038  $   561,418    $    30,389          523,382      $    30,000
                                 1991  $   450,000  $   566,269                         --
Gregory D. Lerman                1993  $   317,641  $   447,278    $    41,099          200,000      $    30,000
 Executive Vice President        1992  $   294,673  $   418,615    $    23,317          --           $    30,000
 Merchandising                   1991  $   277,250  $   340,221                         --
Rakesh K. Kaul (d)               1993  $   294,231  $   414,314    $    53,515          250,000      $    94,858
 Chief Administrative            1992  $   254,904  $   275,615    $   161,388          120,000      $   239,814
 Officer                         1991      --           --                              --
James B. Moran (d)               1993  $   294,750  $   415,045    $    34,649          100,000      $    30,000
 Senior V.P., Operations         1992  $   274,460  $   346,760    $    28,478          --           $    30,000
                                 1991  $    75,971  $    95,600                          86,000
Glenn L. Habern (d)              1993  $   224,393  $   252,778    $     8,411           50,000      $    30,000
 Chief Information Officer       1992  $   208,039  $   192,453    $     5,778          --           $    30,000
                                 1991  $   146,154  $   180,249                          50,000
Leopoldo C. Toralballa (e)       1993  $   244,779  $   344,680    $    35,066          150,000      $   284,168
                                 1992  $   106,827  $   110,833    $    54,336           80,000      $   107,653
                                 1991      --           --                              --
<FN>
- ------------------------
(a)   Pursuant  to the transition provisions of the SEC disclosure requirements,
      amounts disclosed in this  column are for the  1992 and 1993 fiscal  years
      only  and represent amounts  reimbursed during the fiscal  year for a cash
      automobile allowance and the payment of taxes on certain personal benefits
      received  by  the  named  executives   and  on  relocation  expenses,   if
      applicable.  In addition, the 1993 amount for Mr. Deikel includes interest
      paid by the Company  on a personal  loan to pay  the income tax  liability
      incurred  as a  result of  his 1992  stock option  exercise. The aggregate
      amount of non-cash perquisites and other personal benefits did not  exceed
      the  lesser of $50,000 or 10% of the  total of salary and bonus for any of
      the named officers and is therefore not included.
(b)   Adjusted for the Company's 1993  two-for-one stock split. The Company  did
      not  grant any  restricted stock  during 1991-1993  and none  of the named
      executives has any outstanding restricted stock.
(c)   Pursuant to the transition provisions of the SEC disclosure  requirements,
      amounts  disclosed in this column  are for the 1992  and 1993 fiscal years
      only and, except  as to Mr.  Kaul and  Mr. Toralballa for  1992 and  1993,
      represent  amounts  contributed  under  the  Fingerhut  Corporation Profit
      Sharing Plan The amounts  listed for Mr. Kaul  and Mr. Toralballa in  1992
      consisted  solely  of relocation  expenses as  they  were not  eligible to
      participate in the Profit Sharing Plan in that year. The amount listed for
      Mr. Kaul for 1993 also included  $64,858 in relocation expenses. The  1993
      amount  for Mr. Toralballa consisted of  $9,168 in relocation expenses and
      $275,000 in severance pay.
(d)   Mr. Kaul commenced employment with the Company in January 1992; Mr.  Moran
      commenced  employment with the  Company in September  1991; and Mr. Habern
      commenced employment with the Company in April 1991.
(e)   Mr. Toralballa was Executive Vice President, Marketing of the Company from
      October 1992 to October 1993.
</TABLE>

                                       8
<PAGE>
    PENSION PLAN.  Fingerhut  Corporation maintains  a  noncontributory  defined
benefit  plan  (the  "Pension  Plan")  for  substantially  all  of  its nonunion
employees who have  completed at least  one year of  service. Under the  Pension
Plan, the current service pension credit of a participant for each year is equal
to  the sum of  .82% of his  or her certified  earnings not in  excess of Social
Security covered compensation for that plan year and 1.40% of the balance of his
or her certified earnings for that  year. Retirement benefits under the  Pension
Plan  are the sum of the pension  credits for each year of service. Participants
are 100% vested after completion  of at least five years  of service or if  they
are  at  least age  65 upon  termination  of employment.  The Pension  Plan also
provides reduced early  retirement benefits for  participants who have  attained
age  55 and have  at least five  years of service.  The estimated annual benefit
payable at age 65 for the named executives is: Mr. Deikel, $58,078; Mr.  Lerman,
$42,243;  Mr. Kaul,  $43,803; Mr. Moran,  $42,596; Mr. Habern,  $35,058; and Mr.
Toralballa, $0.

    The following  table  shows  information concerning  stock  options  granted
during the fiscal year ended December 31, 1993 for the named executives.

                       OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                       INDIVIDUAL GRANTS
- ------------------------------------------------------------------------------------------------  POTENTIAL REALIZABLE VALUE AT
                                     NUMBER OF                                                    ASSUMED ANNUAL RATES OF STOCK
                                     SECURITIES       % OF TOTAL                                  PRICE APPRECIATION FOR OPTION
                                     UNDERLYING     OPTIONS GRANTED    EXERCISE                                TERM
                                      OPTIONS       TO EMPLOYEES IN      PRICE       EXPIRATION   ------------------------------
              NAME                 GRANTED (#)(A)        1993        ($/SHARE) (B)      DATE        5% ($)(C)       10% ($)(C)
- --------------------------------  ----------------  ---------------  -------------  ------------  --------------  --------------
<S>                               <C>               <C>              <C>            <C>           <C>             <C>
Theodore Deikel                         400,000            14.1%      $  24.0625        3/26/00   $      831,000  $    4,904,000
Gregory D. Lerman                       200,000             7.1%      $  24.0625        3/26/00   $      415,500  $    2,452,000
Rakesh K. Kaul                          250,000             8.8%      $  24.0625        3/26/00   $      519,375  $    3,065,000
James B. Moran                          100,000             3.5%      $  24.0625        3/26/00   $      207,750  $    1,226,000
Glenn L. Habern                          50,000             1.8%      $  24.0625        3/26/00   $      103,875  $      613,000
Leopoldo C. Toralballa (d)              150,000             5.3%      $  24.0625        3/26/00         --              --
All Shareholders' Potential
 Realizable Gain (e)                                                                              $  361,803,832  $  842,670,660
<FN>
- ------------------------
(a)   The  right to purchase  these options was  granted under the  PEIP Plan as
      described in the  Report of  the Compensation Committee.  The options  are
      divided  into four tiers and were issued  in units comprised of one option
      from each tier. Optionees were required to purchase the options in  units.
      The  purchase price  paid by  the optionees for  each option  was: Tier I,
      $1.29; Tier II, $1.22;  Tier III, $1.15; and  Tier IV, $1.09. The  options
      vest  25% of each  tier on January 1,  1995 and 25%  of each tier annually
      thereafter. If the  options expire  unexercised, or are  forfeited due  to
      termination of employment before vesting, the optionee will be entitled to
      the  return of all  or a portion  of the purchase  price, depending on the
      relation of the market price of the Common Stock on the expiration date to
      the market price on the grant date.
(b)   The exercise prices of the options are: Tier I, $21.175; Tier II,  $23.10,
      Tier  III, $25.025; and Tier IV, $26.95 and represent 110%, 120%, 130% and
      140%,  respectively,  of  the  market   price  on  the  grant  date.   The
      corresponding in-the-money prices are $22.465, $24.32, $26.175 and $28.04,
      respectively.  The  average exercise  price  is $24.0625  and  the average
      in-the-money price is $25.25.
(c)   These dollar amounts  are the  result of calculations  at the  5% and  10%
      rates  required  by the  Securities and  Exchange  Commission and  are not
      intended to  forecast possible  future appreciation  of the  Common  Stock
      price.  The actual gains, if any, on stock option exercises will depend on
      the future performance of the Common Stock.
(d)   Mr. Toralballa terminated employment with the Company prior to the vesting
      of his options. The Company returned the full amount of the purchase price
      pursuant to the terms of the PEIP Plan.
(e)   The  potential  realizable  gain  to   all  shareholders  at  the   stated
      appreciation  rates is based on  46,148,448 shares outstanding at December
      31, 1993, assuming such shares were  purchased on March 26, 1993 and  held
      until March 26, 2000.
</TABLE>

                                       9
<PAGE>
    The  following table indicates for each  of the named executives information
concerning stock  options exercised  during 1993  and the  number and  value  of
exercisable and unexercisable in-the-money options as of December 31, 1993.

                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND FISCAL YEAR END OPTION VALUES

<TABLE>
<CAPTION>
                                                                                                  VALUE OF
                                                                                 NUMBER OF       UNEXERCISED
                                                                                UNEXERCISED     IN-THE-MONEY
                                                                                OPTIONS AT       OPTIONS AT
                                                                               12/31/93 (#)    12/31/93 ($)(A)
                                                                              ---------------  ---------------
                              SHARES ACQUIRED ON                               EXERCISABLE/     EXERCISABLE/
           NAME                  EXERCISE (#)          VALUE REALIZED ($)      UNEXERCISABLE    UNEXERCISABLE
- --------------------------  -----------------------  -----------------------  ---------------  ---------------
<S>                         <C>                      <C>                      <C>              <C>
Theodore Deikel                            0                      N/A              2,870,511    $  62,576,644
                                                                                   1,673,691    $  27,526,734
Gregory D. Lerman                          0                      N/A                184,000    $   4,171,280
                                                                                     246,000    $   1,617,820
Rakesh K. Kaul                             0                      N/A                 24,000    $     333,000
                                                                                     346,000    $   2,050,750
James B. Moran                             0                      N/A                 34,400    $     511,700
                                                                                     151,600    $   1,055,050
Glenn L. Habern                            0                      N/A                 20,000    $     327,500
                                                                                      80,000    $     635,000
Leopoldo C. Toralballa                     0                      N/A                 16,000    $     227,000
                                                                                    --          $    --
<FN>
- ------------------------
(a)   The  value of  unexercised in-the-money  options represents  the aggregate
      difference between the  market value on  December 31, 1993,  based on  the
      closing  price  of the  Common Stock  as  reported on  the New  York Stock
      Exchange on December 31, 1993, and the applicable exercise or in-the-money
      prices.
</TABLE>

    ARRANGEMENTS WITH MANAGEMENT.  In November  1989, the  Company entered  into
agreements  providing  for  the employment  of  Theodore Deikel  and  Gregory D.
Lerman. Most of the terms of these agreements lapsed after the Company's initial
public offering in 1990. The sole remaining effect of the agreements would be to
vest the remaining 20% unvested options granted to such officer under the  Stock
Option  Plan  if he  were terminated  other than  for "cause"  (as such  term is
defined in  the agreement)  prior to  his  vesting date  in November,  1994.  In
consideration  of Mr. Deikel's  agreement to exercise  stock options in December
1992, the Company agreed to pay Mr. Deikel additional compensation in an  amount
equal to the interest incurred on the personal loan taken out by him to fund the
income  tax liability incurred as a result of his exercise of the stock options,
although not  to  pay  a  "tax  gross  up"  on  the  amount  of  the  additional
compensation.  The Company will  pay such compensation  until December 21, 1999,
whether or not Mr. Deikel  is an officer, director  or employee of the  Company.
The  proceeds of any sales of the shares acquired in the option exercise will be
deemed to repay the loan and reduce the Company's obligation.

                    PROPOSAL 2:  APPROVAL OF INCENTIVE PLAN

    The  Compensation  Committee  adopted  the  Fingerhut  Companies,  Inc.  and
Subsidiaries  Annual Incentive Bonus Plan for Designated Corporate Officers (the
"Incentive Plan" or the "Plan")  on March 23, 1994,  subject to approval by  the
Company's   shareholders.  As  indicated  in  the  Report  of  the  Compensation
Committee, annual  incentive bonuses  are  an important  part of  the  Company's
compensation  program.  The  Company  is  seeking  shareholder  approval  of the
Incentive  Plan   to  qualify   compensation  paid   under  it   as   "qualified
performance-based  compensation," as defined  in Section 162(m)  of the Internal
Revenue Code  of  1986, as  amended  (the "Code")  and  thereby retain  its  tax

                                       10
<PAGE>
deductability.  THE BOARD OF DIRECTORS RECOMMENDS  A VOTE FOR THE ABOVE PROPOSAL
TO APPROVE THE INCENTIVE PLAN. The affirmative vote of a majority of the  shares
of  Common Stock  entitled to vote  at the  Annual Meeting will  be necessary to
approve the Incentive Plan.

SUMMARY OF THE INCENTIVE PLAN

    ELIGIBILITY; ADMINISTRATION. Eligibility for participation in the  Incentive
Plan is limited to the Company's Chairman and Chief Executive Officer and to any
of the executive vice presidents or senior vice presidents of the Company or any
affiliate  that the Compensation Committee designates  as a participant prior to
the start  of each  performance period.  The Company  employed approximately  13
persons  as of March 31, 1994 who would be eligible as a class to participate in
the Incentive Plan; however, the chief executive officer is the only officer who
was designated to participate in 1994 and it is anticipated that officers  whose
compensation  would not be  in excess of $1,000,000  will instead participate in
the Company's regular Bonus Plan. The Incentive Plan will be administered by the
Compensation Committee. Prior  to the  start of each  performance period  (which
will  coincide with the Company's fiscal  year), the Compensation Committee will
designate  officers  who   will  participate   in  the   Incentive  Plan,   each
participant's base pay and targeted bonus percentage and the company performance
factor or factors for the applicable performance period. After the first meeting
of  shareholders at which directors are to  be elected that occurs after July 1,
1994, the Compensation Committee will consist of two or more "outside directors"
who satisfy the requirements of Section 162(m) of the Code; until that time, the
Committee shall  consist  of two  or  more disinterested  directors  within  the
meaning  of Rule 16b-3 under the Securities  Exchange Act of 1934. The Committee
has authority to establish rules for  the administration of the Incentive  Plan,
and  has  the authority,  in  its sole  discretion,  to make  determinations and
interpretations with respect to the Plan that shall be binding on all interested
parties.

    BONUS FORMULA;  LIMITATIONS.  Bonuses  under  the  Incentive  Plan  will  be
determined  in accordance with  a pre-established formula.  For each performance
period, each participant will receive a bonus in an amount not greater than  his
or  her base  pay, multiplied  by the  participant's targeted  bonus percentage,
multiplied by the applicable company  performance factor, each as designated  in
advance  by the Compensation Committee for  that performance period. The company
performance factor will be a percentage  that is directly and specifically  tied
to  one or more  of the following business  criteria: the Company's consolidated
pre-tax earnings, net revenues, net earnings, operating income, earnings  before
interest  and taxes, cash flow, return on equity, return on net assets employed,
or earnings per share for the applicable performance period, all as computed  in
accordance  with generally  accepted accounting  principles and  subject to such
other special rules as the Compensation Committee may establish at the beginning
of the applicable performance period.

    No participant shall receive a bonus for any performance period in which the
applicable minimum company performance factor is not met. The Committee has  the
authority  to reduce  the amount  of or  eliminate any  bonus otherwise payable,
although it  does not  have the  power to  increase the  amount of  an award  as
determined  pursuant to  the formula. The  maximum bonus that  a participant can
receive under the Incentive Plan for  any performance period is $1,500,000.  The
Incentive  Plan is in  addition to, not  in lieu of,  any other employee benefit
plan or  program  in  which  any  participant  may  be  or  become  eligible  to
participate, and the receipt of benefits under the Plan shall have the effect on
contributions  to and benefits under those other plans that is specified in such
other plans.

    TIME AND FORM OF PAYMENT. Following the close of each performance period and
prior to the  payment of any  bonus under the  Incentive Plan, the  Compensation
Committee  must certify in  writing that the company  performance factor and the
other factors upon which a bonus is  based have been attained. Benefits will  be
paid to participants in one or more cash payments after such certification.

    AMENDMENT   AND  TERMINATION.  The  Compensation  Committee  may  amend  the
Incentive Plan  prospectively at  any  time and  may  terminate or  curtail  the
benefits  thereunder with regard to persons expecting to receive benefits in the
future and with regard to persons already receiving benefits at the time of such
action. The Incentive Plan shall terminate  on December 31, 1998, unless it  has
been

                                       11
<PAGE>
discontinued or terminated prior to that time. No bonuses shall be granted after
termination, but payments made be made with respect to a performance period that
began  before  the  termination date.  The  Committee's authority  to  amend the
Incentive Plan shall extend beyond its termination.

                    PROPOSAL 3:  APPROVAL OF DIRECTORS' PLAN

    The Compensation Committee adopted the Fingerhut Companies, Inc.  Directors'
Retainer  Stock Deferral Plan (the "Directors' Plan" or the "Plan") on March 23,
1994, subject to approval by the Company's shareholders. The Board of  Directors
believes the Plan will advance the interests of the Company and its shareholders
by  increasing  the  proprietary  interests  of  non-employee  directors  in the
Company's long-term success and their  identification with the interests of  the
Company's  shareholders by  allowing them  to defer  all or  a portion  of their
retainer fees for payment in  the form of Common  Stock upon a specified  future
date  or event. THE BOARD  OF DIRECTORS RECOMMENDS A  VOTE "FOR" THE PROPOSAL TO
ADOPT THE  DIRECTORS' STOCK  PLAN. The  affirmative vote  of a  majority of  the
shares  of Common Stock entitled to vote at the Annual Meeting will be necessary
to approve the Directors' Stock Plan.

SUMMARY OF THE DIRECTORS' PLAN

    DEFERRAL OF RETAINER. Subject to the availability of shares of Common  Stock
under  the Plan, an eligible director may elect  to defer, in the form of shares
of Common Stock,  all or a  portion of the  annual retainer for  service on  the
Board of Directors, not including attendance fees or chairmanship fees.

    ELIGIBILITY;  PARTICIPATION. Any  present or future  member of  the Board of
Directors of the Company who is not an employee or officer of the Company or any
subsidiary may elect to participate in  the Directors' Plan by filing a  written
election  agreement with the  Company before the  beginning of the  plan year to
which the election relates.  The election agreement must  specify the amount  of
the  retainer  fee to  be deferred,  and the  payment date  with respect  to the
deferred amounts, and will continue until  the participant files a new  election
agreement.  An election agreement is not effective for six months after its date
and thereafter is irrevocable with respect to all retainer fees payable while it
is in effect.

    DEFERRED STOCK AND DIVIDEND CREDITS. As of each date that any portion of the
retainer fee  would otherwise  be  payable, the  Company  shall credit  to  each
participant's  deferred stock account a number of shares (rounded to the nearest
one-hundredth of a  share) equal  to the  deferred amount  of the  participant's
retainer  fee, as  specified in  his or  her then  effective election agreement,
divided by the market price  of the Common Stock on  such day. Each time a  cash
dividend  is  paid  on  the  Common Stock,  the  Company  shall  credit  to each
participant's deferred  stock account  that  number of  shares (rounded  to  the
nearest  one-hundredth of a share) determined by multiplying the dividend amount
per share by the total number  of shares credited to the participant's  deferred
stock  account as of the record date  for such dividend and dividing that number
by the market price of the Common Stock on the dividend payment date.

    ESTABLISHMENT OF ACCOUNT. The Company will establish and maintain a deferred
stock account for each participant, which shall reflect all entries required  to
be  made  pursuant to  the terms  and conditions  of the  participant's election
agreement.  The  numbers,  rights  and  privileges  of  the  share  credits   in
participants'  deferred stock accounts will be  adjusted in the event of changes
in the Company's capitalization  as if such shares  had been outstanding at  the
time  of  such  occurrence.  Credits  in the  deferred  stock  accounts  will be
reflected on the books and records of the Company as an obligation to issue  and
deliver  a number of shares of Common Stock on the specified payment date. Stock
will not be issued until the payment date and participants will not have any  of
the  rights and privileges of a shareholder  with respect to such share credits,
except that deferred stock will  earn dividend equivalents. Deferred stock  will
not be subject to forfeiture for any reason.

    PAYMENT.  The share credit balance in a participant's deferred stock account
will be paid in whole shares of Common Stock on or promptly after the applicable
payment date specified in the applicable

                                       12
<PAGE>
election agreement  or upon  the death  or retirement  of the  participant or  a
change  in control of the Company, if earlier. Any fractional share amounts will
be paid in cash equal to the market value of the fractional share amount on  the
payment date.

    ADMINISTRATION;   AMENDMENT;  TERMINATION.  The   Directors'  Plan  will  be
administered  by  the  Compensation  Committee,  which  has  the  authority   to
prescribe,  amend  and  rescind  rules and  regulations  relating  to  the Plan,
establish procedures deemed appropriate for its administration, and make any and
all other determinations that  may be necessary or  advisable for its  effective
administration. The Compensation Committee may amend or terminate the Directors'
Plan,  except that  no such  termination or  amendment shall  adversely affect a
participant's rights with respect to his  or her deferred stock account  without
consent  and no amendment will be effective without shareholder approval if such
approval is then required pursuant to  Rule 16b-3 under the Securities  Exchange
Act of 1934 or the applicable rules of any securities exchange.

    STOCK SUBJECT TO PLAN. The maximum number of shares of Common Stock that may
be issued under the Plan is 50,000 shares, subject to adjustment upon changes in
the capitalization of the Company.

    FEDERAL  TAX  CONSEQUENCES.  The following  is  a summary  of  the principal
federal  income  tax  consequences  of  the  acquisition  of  shares  under  the
Directors' Plan. The deferral of retainer fees under the Plan is not expected to
result in any taxable income for a director. Upon a distribution of Common Stock
pursuant  to the Plan,  a director must  recognize ordinary income  equal to the
fair market value of such shares, and the Company will be entitled at that  time
to  a tax deduction for the same amount. The tax consequences to a director upon
a disposition of stock acquired pursuant to  the Plan will depend upon how  long
the  shares have been held. Generally, there  will be no tax consequences to the
Company in connection with the disposition  of such shares. Special rules  apply
to  directors under  Section 16(b)  of the Securities  Exchange Act  of 1934, as
amended. In particular, unless a special election is made pursuant to the  Code,
shares  acquired  pursuant  to the  Plan  may  be treated  as  restricted  as to
transferability and subject to a substantial risk of forfeiture for a period  of
up  to six months after the acquisition  of such shares. Accordingly, the amount
of any ordinary income recognized and the amount of the Company's tax  deduction
may be determined as of the end of such period.

             PROPOSAL 4:  APPROVAL OF EMPLOYEE STOCK PURCHASE PLAN

    The  Compensation  Committee  adopted  the  Fingerhut  Companies,  Inc. 1994
Employee Stock Purchase Plan (the "Employee Stock Purchase Plan" or the  "Plan")
on  March 23, 1994, subject to approval by the Company's shareholders. The Board
of Directors believes the  Employee Stock Purchase Plan  will give employees  of
the  Company and  certain related  corporations an  opportunity to  share in the
ownership of  the Company,  and a  strong incentive  to work  for its  continued
success,  by providing them  with a convenient means  for regular and systematic
purchases of the Common Stock. THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR  THE
ABOVE PROPOSAL TO APPROVE THE EMPLOYEE STOCK PURCHASE PLAN. The affirmative vote
of  a majority  of the  shares of Common  Stock entitled  to vote  at the Annual
Meeting will be necessary to approve the Employee Stock Purchase Plan.

    It is intended that the Plan be an "employee stock purchase plan" as defined
in Section 423(b) of the Internal Revenue Code of 1986, as amended (the "Code"),
and the regulations promulgated thereunder.

SUMMARY OF THE EMPLOYEE STOCK PURCHASE PLAN

    ELIGIBILITY;  PARTICIPATION.   All  employees   of   the  Company   or   any
participating  affiliate will be  eligible to participate  in the Employee Stock
Purchase Plan,  except employees  who are  both "highly  compensated"  employees
pursuant to Section 423(b)(4)(D) of the Code and a vice president or more senior
officer  of the Company or a participating affiliate with compensation in excess
of $75,000. The  Company employed approximately  8,500 persons as  of March  31,
1994,  who would be eligible as a class to participate in the Plan. The Employee
Stock Purchase Plan is voluntary. Eligible employees

                                       13
<PAGE>
participate by  filing  with the  Company,  in accordance  with  the  applicable
procedures,   a  form  authorizing  regular  payroll  deductions  from  eligible
compensation, which includes base  salary, overtime, shift differential,  and/or
other  regular  payments,  but  not  bonuses,  expense  reimbursement,  deferred
compensation, or other non-regular payments. A participant may withdraw from the
Employee Stock  Purchase Plan,  in accordance  with the  applicable  procedures,
whereupon  no  further  payroll  deductions shall  be  made.  A  participant who
withdraws from  the Plan  may  elect to  participate  in a  subsequent  purchase
period, if then eligible, in accordance with applicable procedures.

    PURCHASE OF SHARES. On each quarterly investment date, each participant will
be  offered the  right to  purchase, and  shall be  deemed, without  any further
action, to have purchased, the number  of whole and fractional shares of  Common
Stock  determined by  dividing the  amount of payroll  deductions in  his or her
stock purchase account by the applicable purchase price, unless the  participant
has requested, in accordance with the applicable procedures, the distribution of
such  amount  in cash.  The purchase  price for  shares of  Common Stock  on any
investment date will be 90% of the fair market value of the Common Stock on  the
first  or last business day (whichever is lower) of the purchase period to which
the investment date relates; PROVIDED,  HOWEVER, that if the Company's  earnings
per share for the fiscal quarter that ended immediately preceding the investment
date  is greater than for  the comparable fiscal quarter  in the prior year, the
purchase price for each share  of Common Stock shall be  85% of the fair  market
value of the Common Stock on the first or last business day (whichever is lower)
of  the purchase period  to which the investment  date relates. Shares purchased
under the Employee  Stock Purchase  Plan will  be deposited  in broker  accounts
established for each participant.

    LIMITATIONS.  No participant may  purchase more than  1,000 shares of Common
Stock under the Employee Stock Purchase Plan in any purchase period or more than
$25,000 in fair  market value of  stock under  the Plan and  all other  employee
stock  purchase plans (if any) of the Company and its affiliates in any calendar
year. No employee  may purchase Common  Stock under the  Plan if such  employee,
immediately  after such a right  to purchase is granted,  would own, directly or
indirectly, within the meaning  of Section 423(b)(3) and  Section 424(d) of  the
Code,  5% or more of the total combined  voting power or value of all classes of
the capital stock of the Company.

    STOCK SUBJECT TO THE PLAN. The Common Stock to be issued and sold under  the
Employee  Stock Purchase  Plan may be  authorized but unissued  shares or shares
purchased in the market. The  aggregate number of shares  of Common Stock to  be
sold under the Plan will not exceed 250,000 shares, subject to adjustment in the
event of changes to the Company's capitalization.

    AMENDMENT;  TERMINATION. The  Compensation Committee may  amend or terminate
the Employee Stock Purchase Plan at  any time. No amendment or termination  that
would  cause it  to fail  to meet the  requirements for  employee stock purchase
plans as defined in  Section 423 of  the Code or permit  the issuance of  Common
Stock  before payment in  full shall be  effective without shareholder approval.
The Plan shall automatically terminate when  the maximum shares of Common  Stock
have been sold.

    ADMINISTRATION. The Employee Stock Purchase Plan will be administered by the
Compensation  Committee, which may delegate the authority to administer the Plan
to officers and employees of Fingerhut Corporation. The Committee has  authority
to  adopt such rules and  regulations for administering the  Plan as it may deem
appropriate and  to  determine whether  all  or any  part  of the  Common  Stock
acquired  thereunder  shall be  subject to  restrictions on  the transferability
thereof or any other restrictions affecting in any manner a participant's rights
with respect thereto but any such restrictions shall be contained in the form by
which a participant elects to participate in the Plan.

    FEDERAL TAX  CONSEQUENCES.  The following  is  a summary  of  the  principal
federal  income tax consequences of the acquisition of shares under the Employee
Stock Plan.  At  the time  Common  Stock is  acquired,  a participant  will  not
recognize ordinary income and the Company will not be entitled to a compensation
deduction.  The tax consequences  to a participant upon  a disposition of shares
acquired under the Plan will depend upon how long the shares have been held. The
Company will be entitled  to a tax  deduction equal to the  amount by which  the
fair    market    value    of    the   shares    at    the    time    of   their

                                       14
<PAGE>
acquisition by a participant under the Plan exceeds the purchase price  therefor
when  a participant  sells such  shares purchased under  the Plan  less than two
years after the first day of a purchase  period or less than one year after  the
last day of the purchase period in which such shares were purchased.

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

    The following information concerning ownership of the Company's Common Stock
is  furnished as of March 31, 1994 with  respect to (i) all persons known by the
Company to be the  beneficial owner of  more than 5%  of the outstanding  Common
Stock;  (ii) each  of the  current directors  and nominees  for director  of the
Company; (iii) each of the named executives and (iv) all directors and executive
officers as a group. Beneficial ownership  has been determined for this  purpose
in  accordance with Rule 13d-3 of  the Securities and Exchange Commission, under
which a person is deemed to be the  beneficial owner of securities if he or  she
has  or shares voting power or investment power in respect of such securities or
has the right to acquire beneficial ownership within 60 days.

<TABLE>
<CAPTION>
                                          NUMBER OF SHARES
                 NAME                    BENEFICIALLY OWNED   PERCENT OF CLASS
- --------------------------------------  --------------------  -----------------
<S>                                     <C>                   <C>
Theodore Deikel                                4,291,891(1)            8.7%
Wendell R. Anderson                              --                  --
Edwin C. Gage                                    --                  --
Stanley S. Hubbard                               --                  --
Richard M. Kovacevich                              8,000                   (2)
Dudley C. Mecum                                    1,000                   (2)
Glenn L. Habern                                   30,000(3)          --
Rakesh K. Kaul                                    48,000(3)                (2)
Gregory D. Lerman                                227,614(4)                (2)
James B. Moran                                    34,400(3)                (3)
Leopoldo C. Toralballa                           --                  --
All directors and executive
 officers as a group (19 persons)              4,949,235(5)            9.9%
<FN>
- ------------------------
(1)   Includes 2,870,511 shares that Mr. Deikel has the right to acquire  within
      60 days of March 31, 1994 through the exercise of stock options.
(2)   Less than 1% of the outstanding Common Stock.
(3)   The  numbers of shares beneficially owned  by each of Messrs. Habern, Kaul
      and Moran consist solely of shares that such officers have the  respective
      rights to acquire within 60 days of March 31, 1994 through the exercise of
      stock options.
(4)   Includes 184,000 shares that Mr. Lerman has the right to acquire within 60
      days of March 31, 1994 through the exercise of stock options.
(5)   Includes  3,465,711 shares that  the executive officers  have the right to
      acquire within 60  days of March  31, 1994 through  the exercise of  stock
      options.
</TABLE>

    OTHER   MATTERS.  The  Company   believes  that  during   1993,  all  filing
requirements under Section 16(a) of the Exchange Act applicable to its officers,
directors and greater  than ten  percent beneficial owners  were complied  with,
except  that Richard M. Kovacevich, a director  of the Company, filed his Form 3
approximately one week late. He subsequently filed amended Forms 3 and 4 because
shares were purchased by the corporate co-trustee of Mr. Kovacevich's  revocable
trust without his knowledge prior to his election as a director.

                                       15
<PAGE>
               ARRANGEMENTS AND TRANSACTIONS WITH RELATED PARTIES

    Wendell  Anderson, a  member of the  Company's Board  of Directors, provides
certain governmental and regulatory affairs consulting services to the  Company,
for which he was paid $144,000 in 1993.

    The  Company leases  office space for  one of its  telemarketing centers and
warehouse space from Carlson Real Estate Company, a partnership owned by various
members of the  immediate family of  Edwin C. Gage,  including Mr. Gage.  Rental
expense  for 1993  under these  leases was  approximately $798,000.  The Company
believes the terms of the leases are at least as favorable to the Company as  it
could  have received from an unrelated third  party. The annual rental amount is
not material to either the Company or Carlson Real Estate Company.

    For a number  of years, the  Company has had  regular banking  relationships
with  Norwest Bank  Minnesota, N.A.  ("Norwest Bank"),  a subsidiary  of Norwest
Corporation. Norwest Bank is one of the lending banks and is a letter of  credit
issuing  bank under the Company's revolving credit and letter of credit facility
and is  also the  registrar and  transfer agent  with respect  to the  Company's
common  stock. The Company and its  subsidiaries maintain a number of depository
and  checking  accounts  with  Norwest  Bank.  The  Company  paid  Norwest  Bank
approximately  $1,284,000 with respect  to these services  and relationships for
the portion of 1993 that Mr. Kovacevich was a member of the Board of  Directors.
The  Company believes  the terms of  the various banking  relationships, and the
fees paid, are at least  as favorable to the Company  as it could have  received
from  an unrelated third  party. The amount  paid is not  material to either the
Company or Norwest Corporation.

              PROPOSAL 5:  RATIFICATION OF APPOINTMENT OF AUDITORS

    At the Annual Meeting  a vote will  be taken on  the proposal ratifying  the
appointment  by  the Board  of  Directors of  KPMG  Peat Marwick  as independent
auditors of the Company and its subsidiaries for the fiscal year ending December
30, 1994.

    KPMG Peat Marwick have been  the Company's independent auditors since  1989.
Representatives  of KPMG Peat Marwick  are expected to be  present at the Annual
Meeting and  will  be  given an  opportunity  to  make a  statement  and  answer
appropriate  shareholder questions. Shareholders may submit questions concerning
the financial statements and accounts of the Company either orally at the Annual
Meeting or in writing before the Annual Meeting.

               SHAREHOLDER PROPOSALS FOR THE NEXT ANNUAL MEETING

    Proposals of  shareholders  intended to  be  presented at  the  next  annual
meeting  of shareholders must  be received in  the Company's principal executive
offices no later  than December  1, 1994 for  inclusion in  the Company's  proxy
materials.  Proposals should be mailed to  Fingerhut Companies, Inc., 4400 Baker
Road, Minnetonka, Minnesota 55343, Attention: Secretary.

    PLEASE SIGN AND DATE  THE ENCLOSED PROXY (OR  VOTING INSTRUCTIONS CARD)  AND
RETURN IT PROMPTLY IN THE POSTAGE-PAID ENVELOPE PROVIDED FOR THAT PURPOSE.

                                          BY ORDER OF THE BOARD OF DIRECTORS

                                          John K. Ellingboe
                                          SECRETARY

March 31, 1994

                                       16
<PAGE>
[LOGO] Printed On
       Recycled Paper With
       Post-Consumer Content
<PAGE>
                                     PROXY
                           FINGERHUT COMPANIES, INC.

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

    The  undersigned hereby  appoints THEODORE DEIKEL  and JOHN  K. ELLINGBOE as
Proxies each with  the power to  appoint his substitute,  and hereby  authorizes
them  to vote all of the shares of Common Stock of Fingerhut Companies, Inc. the
undersigned is entitled to vote at the Annual Meeting of Shareholders to be held
on May 12, 1994, or any adjournment thereof, as specified below on the following
matters which are further described in the Proxy Statement related hereto:

1.  ELECTION OF DIRECTOR

/ /   FOR DUDLEY C. MECUM               / /   WITHHOLD AUTHORITY
                                            to vote for DUDLEY C. MECUM
2.  PROPOSAL TO ADOPT THE INCENTIVE PLAN:
                / /  FOR          / /  AGAINST          / /  ABSTAIN

3.  PROPOSAL TO ADOPT THE DIRECTORS' PLAN:
                / /  FOR          / /  AGAINST          / /  ABSTAIN

4.  PROPOSAL TO ADOPT THE EMPLOYEE STOCK PURCHASE PLAN:
                / /  FOR          / /  AGAINST          / /  ABSTAIN

5.  PROPOSAL TO RATIFY THE APPOINTMENT OF  KPMG PEAT MARWICK AS THE  INDEPENDENT
    AUDITORS OF THE COMPANY:
                / /  FOR          / /  AGAINST          / /  ABSTAIN

           (CONTINUED, AND TO BE DATED AND SIGNED ON THE OTHER SIDE)
<PAGE>
                          (CONTINUED FROM THE OTHER SIDE)

6.  IN  THEIR DISCRETION,  THE PROXIES  ARE AUTHORIZED  TO VOTE  UPON SUCH OTHER
    BUSINESS AS MAY PROPERLY BE BROUGHT BEFORE THE MEETING.

    THIS PROXY  WHEN PROPERLY  EXECUTED WILL  BE VOTED  IN THE  MATTER  DIRECTED
HEREIN  BY THE UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL
BE VOTED FOR THE  DIRECTOR NAMED IN  ITEM 1 AND  FOR PROPOSALS 2,  3, 4, AND  5.
Please  sign  exactly as  name  appears below.  When  shares are  held  by joint
tenants, both should  sign. When signing  as attorney, executor,  administrator,
trustee  or guardian, please give  full title as such.  If a corporation, please
sign in full corporate name by the  president or other authorized officer. If  a
partnership,  please sign  in partnership  name by  partner or  other authorized
person.
                                                ________________________________
                                                           Signature
                                                ________________________________
                                                   Signature if held jointly
                                                Dated: __________________ , 1994

   PLEASE MARK, SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY IN THE ENCLOSED
                                   ENVELOPE.


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