FINGERHUT COMPANIES INC
DEF 14A, 1995-03-30
CATALOG & MAIL-ORDER HOUSES
Previous: FINGERHUT COMPANIES INC, 10-K, 1995-03-30
Next: VENCOR INC, DEF 14A, 1995-03-30



<PAGE>
                                     [LOGO]

                                4400 BAKER ROAD
                          MINNETONKA, MINNESOTA 55343

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                  MAY 18, 1995

TO THE SHAREHOLDERS OF FINGERHUT COMPANIES, INC.:

    Notice  is  hereby given  that  the Annual  Meeting  of the  Shareholders of
Fingerhut  Companies,  Inc.  (the  "Company")   will  be  held  at  11:00   a.m.
(Minneapolis  time) on Thursday,  May 18, 1995, at  the Minneapolis Hilton, 1001
Marquette Avenue South, Minneapolis, Minnesota, for the following purposes:

    1.  To elect three Class II  directors, each to serve for a three-year  term
       and until his successor is elected and qualified.

    2.   To vote on the approval of the Fingerhut Companies, Inc. 1995 Long-Term
       Incentive and Stock Option Plan.

    3.  To vote on the ratification of the appointment of KPMG Peat Marwick  LLP
       as independent auditors of the Company for the 1995 fiscal year.

    4.   To transact such other business as may properly come before the meeting
       or any adjournment thereof.

    Only holders  of  record of  the  Company's Common  Stock  at the  close  of
business  on March 22,  1995, will be entitled  to notice of and  to vote at the
Annual Meeting or any adjournment thereof.

    YOU ARE CORDIALLY INVITED TO ATTEND THE MEETING. WHETHER OR NOT YOU PLAN  TO
BE PRESENT AT THE MEETING, PLEASE COMPLETE, DATE AND SIGN THE ENCLOSED PROXY AND
RETURN IT PROMPTLY IN THE ENCLOSED ENVELOPE.

                                          BY ORDER OF THE BOARD OF DIRECTORS

                                                  [SIGNATURE]
                                          John K. Ellingboe
                                          SECRETARY

March 27, 1995
<PAGE>
                             ---------------------

                                PROXY STATEMENT
                         ANNUAL MEETING OF SHAREHOLDERS
                                  MAY 18, 1995

                                ----------------

    This  proxy statement is provided in connection with the 1995 Annual Meeting
of Shareholders of Fingerhut Companies, Inc. (the "Company"), which will be held
at 11:00  a.m.  on  Thursday, May  18,  1995  at the  Minneapolis  Hilton,  1001
Marquette Avenue South, Minneapolis, Minnesota, and any adjournment thereof. The
accompanying  proxy is solicited by  the Board of Directors  of the Company. The
Company's  principal  executive  offices  are   located  at  4400  Baker   Road,
Minnetonka, Minnesota 55343.

    The  Board of Directors is aware of three items of business to be considered
at the  Annual  Meeting: (1)  the  election of  three  Class II  directors;  (2)
approval  of the  Fingerhut Companies, Inc.  1995 Long-Term  Incentive and Stock
Option Plan  (the  "1995  Stock  Option Plan");  and  (3)  ratification  of  the
appointment  of  independent auditors  for the  1995 fiscal  year. The  Board of
Directors knows of no  other matters to  be presented for  action at the  Annual
Meeting.  However, if any other matters properly come before the Annual Meeting,
the persons named in the proxy will vote on such other matters and/or for  other
nominees in accordance with their best judgment.

    The  Board of Directors recommends that an affirmative vote be cast in favor
of all of the proposals  listed in the proxy  (or voting instructions) card.  By
completing  and  returning the  accompanying  proxy, the  shareholder authorizes
Theodore Deikel and John K. Ellingboe, as  designated on the face of the  proxy,
to  vote all shares for the shareholder.  All returned proxies that are properly
signed and dated will be  voted as the shareholder  directs. If no direction  is
given,  executed  proxies will  be voted  FOR  each of  the nominees  and listed
proposals. Regardless  of the  size  of your  holdings,  you are  encouraged  to
complete  and return the proxy  or voting instructions card  so that your shares
may be voted at the Annual Meeting. A  proxy may be revoked by a shareholder  at
any time before it is voted at the Annual Meeting by giving notice of revocation
to  the Company in writing, by execution of  a later dated proxy or by attending
and voting at the Annual Meeting.

    Shares voted as abstentions on  any matter (or a  "withhold vote for" as  to
directors)  will be counted for purposes of determining the presence of a quorum
at the Annual Meeting and treated  as unvoted, although present and entitled  to
vote,  for purposes of determining  the approval of each  matter as to which the
shareholder has abstained. If a broker submits a proxy that indicates the broker
does not have discretionary  authority as to  certain shares to  vote on one  or
more  matters,  those shares  will be  counted for  purposes of  determining the
presence of a quorum at the meeting,  but will not be considered as present  and
entitled to vote with respect to such matters.

    This  proxy statement and the  accompanying form of proxy  are being sent or
given to  shareholders beginning  on or  about March  29, 1995,  along with  the
Company's 1994 Annual Report to Shareholders.

    Holders of record of the Company's common stock, $.01 par value (the "Common
Stock"), at the close of business on March 22, 1995, will be entitled to vote on
all  matters at the Annual Meeting. Each share  will be entitled to one vote. On
March 22, 1995, a total of 45,762,968 shares of Common Stock were outstanding.

    All expenses in connection with the solicitation of this proxy will be  paid
by  the Company. Officers,  directors and regular employees  of the Company, who
will receive no extra  compensation for their services,  may solicit proxies  by
telephone or electronic transmission.
<PAGE>
                       PROPOSAL 1:  ELECTION OF DIRECTORS

    In  accordance with the terms of the Company's Amended and Restated Articles
of Incorporation,  the  Board  of  Directors  is  divided  into  three  classes,
designated  as Class  I, Class  II and  Class III,  respectively, with staggered
three-year terms of office. At each annual meeting, directors who are elected to
succeed the  class of  directors whose  terms  expire at  that meeting  will  be
elected  for three-year terms.  At the Annual Meeting,  three Class II directors
will be elected  to hold office  for three-year  terms that will  expire at  the
annual meeting of shareholders to be held in 1998 and until their successors are
elected and qualified. The Board of Directors has designated Stanley S. Hubbard,
Rakesh K. Kaul and Richard M. Kovacevich as nominees for reelection to the Board
of  Directors of  the Company. Each  of the  nominees has consented  to serve as
director, if elected. If any of the nominees becomes unable to accept nomination
or election, the  enclosed proxy will  be voted  for the election  of a  nominee
designated  by the Board  of Directors, unless  the Board reduces  the number of
directors on the Board of Directors  or unless the shareholder indicates to  the
contrary  on the  proxy. The  affirmative vote  of a  majority of  the shares of
Common Stock entitled to vote  and present in person or  by proxy at the  Annual
Meeting  is  required  for election  of  each  nominee. THE  BOARD  OF DIRECTORS
RECOMMENDS A VOTE FOR EACH OF THE NOMINEES.

    Certain biographical information  furnished by the  Company's directors  and
nominees, and the directors' respective terms of office, is presented below.

NOMINEES FOR ELECTION AT THE ANNUAL MEETING:

    STANLEY  S. HUBBARD (age 61) has been  a director of the Company since 1990.
For more than the past five years he has been Chief Executive Officer of Hubbard
Broadcasting, Inc. (privately held communications company); he is also  Chairman
of  Conus Communications and  the United States  Satellite Broadcasting Company.
Mr. Hubbard is a Class II director whose term expires at the Annual Meeting.

    RICHARD M. KOVACEVICH (age 51) has been a director of the Company since 1993
and is  a Class  II  director whose  term expires  at  the Annual  Meeting.  Mr.
Kovacevich has been President and Chief Executive Officer of Norwest Corporation
(bank holding company) since 1993; from 1989 to 1992, he was President and Chief
Operating  Officer  of  Norwest Corporation.  Mr.  Kovacevich also  serves  as a
director of Norwest  Corporation, ReliaStar Financial  Corp. (formerly The  NWNL
Companies,  Inc.),  Northwestern National  Life  Insurance Company  and Northern
States Power Company.

    RAKESH K. KAUL  (age 43) has  been Vice  Chairman of the  Company since  May
1994. In addition, he became Chief Operating Officer in March 1995. Mr. Kaul was
Executive  Vice President and  Chief Administrative Officer  of the Company from
January 1992  to  May  1994. Prior  to  joining  the Company,  he  held  several
positions  at Shaklee  Corporation (direct  marketing company),  including Chief
Financial and  Strategic  Officer  from  1990 to  April  1991  and  Senior  Vice
President,  Corporate Development and Planning from 1989  to 1990. Mr. Kaul is a
Class II director whose term expires at the Annual Meeting.

CONTINUING DIRECTORS:

    THEODORE DEIKEL (age  59) has been  Chairman of the  Board, Chief  Executive
Officer  and President  of the  Company since  1989. Mr.  Deikel is  a Class III
director whose  term  expires  at  the 1996  Annual  Meeting.  From  1985  until
rejoining the Company, Mr. Deikel served as Chairman and Chief Executive Officer
of  CVN Companies, Inc., a direct  marketing company using television and direct
mail. From 1979 to 1983, Mr. Deikel was Executive Vice President of American Can
Company (a  predecessor of  The Travelers  Inc.) and  Chairman of  American  Can
Company's specialty retailing division, which included the Company. In addition,
Mr.  Deikel was  Chief Executive Officer  of Fingerhut Corporation  from 1975 to
1983.

    WENDELL R. ANDERSON (age 62) has been of counsel to the law firm of  Larkin,
Hoffman,  Daly and Lindgren, Ltd. since 1991, and  was a partner in the firm for
at least five years prior to that time. The law firm provides legal services  to
the  Company from time to time. Mr. Anderson  has been a director of the Company
since 1990. He is  a Class III  director whose term expires  at the 1996  Annual
Meeting. He

                                       2
<PAGE>
is a former United States Senator and former Governor of the State of Minnesota,
serves on the University of Minnesota Board of Regents and is also a director of
National  City  Bancorporation,  Evans Environmental  Corporation  and Supermail
International, Inc.

    EDWIN C. GAGE (age 54)  has been a director of  the Company since 1992.  Mr.
Gage  is  Chairman  and Chief  Executive  Officer  of Gage  Marketing  Group LLC
(integrated direct  marketing  and promotional  services),  which he  formed  in
January  1992, and Vice Chairman of  Carlson Holdings, Inc. (holding company for
hospitality, marketing and travel companies). He was Chief Executive Officer  of
Carlson  Companies, Inc.  from 1989  to 1992  and President  and Chief Operating
Officer from 1984 to 1989. Mr. Gage  is a Class III director whose term  expires
at  the 1996 Annual  Meeting. Mr. Gage  is also a  director of SuperValu Stores,
Inc., Carlson Holdings,  Inc., Minnesota  Council for  Quality, and  Minneapolis
Institute  of Arts; and an advisory board member for the Kellogg Graduate School
of Management at Northwestern University.

    DUDLEY C. MECUM (age 60) has been  a director of the Company since 1990  and
has  been a partner in the firm of  G.L. Ohrstrom & Co. (merchant banking) since
1989. He was  Chairman of  Mecum Associates, Inc.  (management consulting)  from
1987  to 1989. Mr.  Mecum is a Class  I director whose term  expires at the 1997
Annual Meeting. Mr.  Mecum is also  a director of  The Travelers Inc.,  Lyondell
Petrochemical  Company, Vicorp Restaurants, Inc.,  DynCorp and Roper Industries,
Inc.

    The Board of  Directors has  established Executive,  Compensation and  Audit
Committees. The Company does not have a nominating committee.

    The  Executive Committee  is authorized  to exercise  the full  power of the
Board of Directors in the management and conduct of the business affairs of  the
Company  during  the  interim  between  meetings  of  the  Board.  The Executive
Committee may also  review and make  recommendations to the  Board of  Directors
with  respect to various corporate matters. The current members of the Executive
Committee are Messrs. Anderson and Deikel. During the fiscal year ended December
30, 1994, the Executive Committee met five times.

    The Compensation  Committee  sets  the compensation  of  all  the  Company's
officers  whose  base  annual  salary  exceeds  $200,000,  approves,  adopts and
administers compensation plans, administers and  grants stock options under  the
Company's  stock option plans,  reviews administration of  the Company's benefit
plans, reviews and makes  recommendations to the Board  of Directors on  matters
relating  to compensation of all officers and reviews ranges of compensation for
all other employees of  the Company. During the  fiscal year ended December  30,
1994,  the  Compensation Committee  met six  times. The  current members  of the
Compensation Committee are Messrs. Gage, Hubbard and Kovacevich.

    The Audit  Committee supervises  and reviews  the Company's  accounting  and
financial  services,  makes  recommendations to  the  Board of  Directors  as to
nomination of independent  auditors, confers with  the independent auditors  and
internal  auditors regarding the scope of  their proposed audits and their audit
findings, reports and recommendations, reviews the Company's financial controls,
procedures and  practices, approves  all nonaudit  services by  the  independent
auditors  and reviews transactions  between the Company  and its affiliates. The
current members of the Audit Committee are Messrs. Gage, Hubbard and Mecum.  The
Audit Committee met four times during the fiscal year ended December 30, 1994.

    During  the fiscal year ended December 30,  1994, the Board of Directors met
five times. All incumbent directors attended at least 75% of all the meetings of
the Board of Directors and committees that were held while they were serving  on
the  Board of Directors or  on such committee. The  Company's Board of Directors
and committees also act from time to  time by unanimous written consent in  lieu
of meetings.

    COMPENSATION  OF DIRECTORS.  Members of the  Board of Directors  who are not
employees of the Company receive an annual retainer of $20,000 for membership on
the Board  of Directors,  including  service on  committees  of the  Board.  The
directors  designated and serving as the  chairperson of the Audit Committee and
of the Compensation  Committee also  receive an  annual retainer  of $4,000  for
service  as chairperson of  such committee. In  addition, non-employee directors
receive an attendance

                                       3
<PAGE>
fee of $2,500  for each  regular or  special meeting  attended of  the Board  of
Directors.  Directors employed  by the  Company receive  no directors'  fees. In
addition, the Company reimburses reasonable travel, lodging and other incidental
expenses incurred by directors in attending  meetings of the Board of  Directors
and  committees. Wendell Anderson, a member of the Company's Board of Directors,
provides certain governmental and regulatory affairs consulting services to  the
Company, for which he was paid $144,000 plus reimbursement of expenses in 1994.

    Beginning  in 1995, under the  Fingerhut Companies, Inc. Directors' Retainer
Stock Deferral Plan, non-employee directors may  elect to defer, in the form  of
shares  of Common Stock, all or a portion  of the annual retainer for service on
the Board of Directors.  Directors who elect to  defer their retainer will  have
their  deferred stock accounts credited  with the number of  shares equal to the
deferred retainer amount divided by the market price of the Common Stock on  the
date the retainer was otherwise payable.

                         TOTAL SHAREHOLDER RETURN INDEX

    The  following graph compares the cumulative total shareholder return on the
Company's Common Stock  ("FHT") since  it became  publicly traded  on April  25,
1990, with the cumulative total return for the Standard & Poor's 500 Stock Index
("SP500")  and the Dow  Jones Retailers Broadline Index  ("DJRTB") over the same
period, assuming the investment  of $100 on April  25, 1990 and reinvestment  of
all dividends.

                                    [CHART]
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC

<TABLE>
<CAPTION>
            4/25/90     12/31/90    12/31/91    12/31/92    12/31/93    12/31/94
<S>         <C>         <C>         <C>         <C>         <C>         <C>
 FHT        $   100     $    98     $   177     $   190     $   355     $  $197
 SP500      $   100     $   102     $   133     $   143     $   158     $   160
 DJRTB      $   100     $    99     $   165     $   191     $   183     $   155
</TABLE>

                                       4
<PAGE>
            COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

    The  Compensation  Committee of  the Board  of Directors  (the "Compensation
Committee") is composed  of independent directors  who qualify as  disinterested
persons for purposes of Rule 16b-3 under the Securities Exchange Act of 1934.

    COMPENSATION POLICIES. The Company's current executive compensation policies
are  intended to achieve three basic goals: (i) allow the Company to attract and
retain the highest caliber executives;  (ii) provide compensation programs  that
reward  individual and corporate performance  and motivate executives to achieve
strategic corporate goals for both  short-term and long-term financial  results;
and  (iii) align the interests of executives with the interests of the Company's
long-term shareholders through stock options and other stock-based awards.

    The Compensation  Committee  believes  that  the  most  effective  executive
compensation program is one that provides incentives to achieve both current and
longer-term   strategic  goals,   with  the  ultimate   objective  of  enhancing
shareholder value. Accordingly,  the Compensation  Committee believes  executive
compensation  should be  comprised of  both short-term  cash-based programs that
reward achievement  of  individual  and  Company-specific  goals  and  long-term
equity-based  incentives  that reward  executives only  to  the extent  that the
Company's Common Stock price increases for all shareholders.

    The Company's annual compensation mix provides for base salaries, as well as
the opportunity to receive annual bonuses that are linked directly to  financial
performance  of the Company and, to  varying extents, to individual performance,
and which are designed  to provide better than  competitive pay only for  better
than  competitive financial performance. This permits the Company to attract and
retain talented  executives but  makes  a substantial  portion of  an  executive
officer's annual compensation dependent on the Company's performance.

    The  Company provides long-term  equity-based compensation generally through
participation in the  Fingerhut Companies,  Inc. Stock Option  Plan (the  "Stock
Option  Plan"), the Fingerhut Companies, Inc. Performance Enhancement Investment
Plan (the "PEIP  Plan") and the  proposed 1995 Stock  Option Plan. This  assures
that key employees have a meaningful stake in the Company, the ultimate value of
which is dependent on the Company's long-term stock price appreciation, and that
the  interests  of employees  are  aligned with  those  of the  shareholders. In
limited cases,  the  Compensation Committee  has  granted equity  incentives  in
subsidiaries.

    POLICY  ON  DEDUCTIBILITY OF  COMPENSATION. Section  162(m) of  the Internal
Revenue Code limits the  tax deduction to $1  million per year for  compensation
paid  to the executive officers named in "Executive Compensation" unless certain
requirements are met. The Compensation Committee has carefully considered  these
requirements  and the proposed regulations. Based on the transition rules in the
proposed  regulations,   the   Compensation  Committee   believes   that   bonus
compensation  and gains from  exercises of Company stock  options will be exempt
from the deduction limitations.  The Compensation Committee's present  intention
is to structure compensation to be tax deductible; however, it retains the right
to authorize compensation that does not qualify for income tax deductibility.

    SALARIES.  Executive  officer  salaries  are  not  based  on  the  Company's
performance. Salaries generally are intended to be competitive with the  average
base  salaries paid by corporations similar in size to the Company, as indicated
in independent salary surveys. The Company competes for talented executives with
a wide variety  of corporations,  which are not  necessarily the  same as  those
referenced in the performance graph. Recently recruited executive officers' base
salaries   will  reflect  their  positions  and   experience,  as  well  as  the
compensation package  necessary to  attract them  to the  Company. Annual  merit
increases  are based on a subjective  evaluation of an officer's performance. As
part of the annual budget process, the Company sets company-wide guidelines  for
merit  salary  increases.  These  guidelines,  which  established  4.5%  average
increases for  exempt  employees' salary  reviews  effective during  1994,  were
followed  for the executive officers. In accordance with these guidelines and in
recognition of  his  performance  during the  previous  year,  the  Compensation
Committee increased the

                                       5
<PAGE>
Chief  Executive Officer's  1994 salary to  $544,050 from $516,300  in 1993. The
Summary Compensation  Table does  not  reflect these  exact amounts  because  of
timing differences relating to the pay periods.

    ANNUAL  INCENTIVE  COMPENSATION.  A  significant  portion  of  the executive
officers' compensation  is at  risk each  year in  the form  of variable  annual
incentive  bonuses  under the  Fingerhut  Companies, Inc.  and  Subsidiaries Key
Management Incentive Bonus  Plan for Designated  Corporate Officers (the  "Bonus
Plan") or the Fingerhut Companies, Inc. Annual Incentive Bonus Plan (the "Annual
Incentive Bonus Plan").

    BONUS  PLAN.  The  Bonus  Plan  is  approved  annually  by  the Compensation
Committee and is  intended to  provide incentives  to management  to achieve  or
exceed the Company's financial goals for that year. All executive officers other
than  the Chief Executive Officer participated in  the 1994 Bonus Plan. The 1994
Bonus Plan  formula  had  four  components: paid  base  salary,  targeted  bonus
percentage  (based  on job  level),  Company performance  factor  and individual
performance objectives.  The  proportion of  the  targeted bonus  based  on  the
Company's  financial performance ranged from 50%  for vice presidents to 80% for
senior executive  officers.  The 1994  Bonus  Plan established  maximum  bonuses
ranging  from 97.5% of  paid base salary  for vice presidents  to 162.5% of paid
base salary for senior executives. The  Company performance factor was based  on
1994  pre-tax earnings, with no bonuses to be paid if the Company's 1994 pre-tax
earnings were lower than in 1993. Due primarily to the charge-off related to the
television operations  and corporate  streamlining, the  Company's 1994  pre-tax
earnings were lower than in 1993. Under the original terms of the Bonus Plan, no
bonuses  would have been  payable. However, the  Compensation Committee believed
that rewarding achievement  of individual performance  objectives would  further
the  Company's  interest in  motivating individual  performance. In  early 1995,
after considering  the advice  of an  independent compensation  consultant,  the
Committee  amended the Bonus Plan  to permit payment of  only the portion of the
targeted bonus  that was  based  on achievement  of the  individual  performance
factors (and nothing based on Company performance), except that no bonuses would
be  paid  to  the  five highest  paid  officers  unless  otherwise contractually
obligated. One executive officer  in this group was  guaranteed a 1994 bonus  in
his  original  employment  offer letter.  The  amended Bonus  Plan  provided for
maximum bonuses ranging from  25% of paid base  salary for senior executives  to
37.5%  of paid base salary for vice presidents, because senior executives have a
greater portion of their bonuses based on Company performance. As a result,  all
executive  officers  received significantly  lower  bonuses for  1994  than they
received for 1993 and four of  the officers named in the executive  compensation
charts  received  no bonus  for  1994. In  addition,  the 1994  Bonus  Plan also
provided for special President's Awards for extraordinary service. One executive
officer received a President's Award for 1994.

    ANNUAL INCENTIVE BONUS PLAN. The Company wishes to ensure that bonuses  paid
to  executive officers satisfy the  requirements for deductibility under Section
162(m) of  the  Internal  Revenue  Code of  1986,  as  amended.  Therefore,  the
Compensation  Committee  adopted  the  Annual Incentive  Bonus  Plan,  which was
approved by the shareholders in 1994.  The Chief Executive Officer was the  only
1994  participant. As  with the  Bonus Plan,  the Annual  Incentive Plan  used a
Company performance  schedule  based  on  the  Company's  pre-tax  earnings.  It
provided for a maximum bonus of 162.5% of paid base salary, calculated solely on
the  Company  performance factor,  with  no bonus  to  be paid  if  1994 pre-tax
earnings were less than 1993. Because  the Company's 1994 pre-tax earnings  were
less  than 1993, the  Chief Executive Officer  received no bonus  for 1994. As a
result, although the Company's pre-tax earnings were 37% less than in 1993,  the
Chief Executive Officer's combined 1994 salary and bonus dropped 59% from 1993.

    LONG-TERM INCENTIVE COMPENSATION. The Company's option plans are designed to
align a significant portion of the executive compensation program with long-term
shareholder  interests. The  options only  have value  to the  extent the Common
Stock appreciates from the date the options are granted.

    STOCK OPTION PLAN. The Stock Option  Plan permits grants of incentive  stock
options and non-qualified stock options, although the Compensation Committee has
granted  only non-qualified options. These options  are granted with an exercise
price   at    the   fair    market    value   on    the   grant    date,    vest

                                       6
<PAGE>
over  a five- year period and expire after ten years. The Compensation Committee
typically has  granted  stock  options  to  executive  officers  and  other  key
employees  when  they commence  employment  with the  Company  or when  they are
promoted. The number  of shares  covered by  a grant  reflect the  level of  job
responsibility  and, in some cases,  subjective factors based on recommendations
of the Chief Executive Officer. During 1994, the Compensation Committee  granted
options  to purchase a total  of 38,500 shares of  Common Stock to two executive
officers as a result of promotions. Following the adoption of the PEIP Plan, the
Compensation Committee reduced the use of new grants under the Stock Option Plan
for executive  officers. Because  the level  of compensation  provided by  stock
options  depends on  appreciation of the  Common Stock,  the Company's executive
officers  have  suffered  a  decline  in  the  value  of  their  stock   options
commensurate with the decline in the Company's stock. The Compensation Committee
has not repriced any stock options granted under the Stock Option Plan.

    PEIP  PLAN. Under  the PEIP Plan,  employees are offered  the opportunity to
purchase option units, each consisting of four non-qualified seven-year  options
to  purchase Common Stock,  with exercise prices  of 110%, 120%,  130% and 140%,
respectively, of the fair market value of Common Stock on the grant date. If  an
option expires unexercised, or upon termination of employment, the optionee will
be  entitled to the return  of the purchase price  initially paid to acquire the
option, but only if the  market value of the Common  Stock on the expiration  or
termination  date  is  equal  to or  greater  than  on the  grant  date  (or the
termination was involuntary).  If the market  value of the  Common Stock on  the
date  of expiration of  the option is  less than it  was on the  grant date, the
amount of the purchase price to be returned to the optionee will be reduced by a
percentage equal to  the percentage decline  in the market  value of the  Common
Stock  between the  grant date  and the  date of  expiration. During  1994, five
executive officers were  granted the right  to purchase options  under the  PEIP
Plan  for an  aggregate of 239,000  shares of Common  Stock, as a  result of new
hires and promotions.  The amounts  of the grants  were based  generally on  the
level  of job responsibility  and on the recommendations  of the Chief Executive
Officer.

    When the Compensation Committee adopted the PEIP Plan, it believed the  PEIP
Plan  would attract,  motivate and  retain key employees,  as well  as align the
interests of  management  with  long-term shareholder  interests.  In  practice,
however, the PEIP Plan failed these expectations. PEIP options have not appealed
to  prospective employees. Because most corporations offer standard stock option
arrangements, the  Company  must  provide  additional  compensation  to  counter
competing  employment offers.  Moreover, the  mechanics of  the PEIP  Plan are a
disincentive to employee retention. Many  employees borrowed the purchase  price
of  their PEIP  options, all of  which now are  substantially out-of- the-money.
Unlike shareholders who can sell their stock, even at a loss, PEIP optionholders
can only recover their purchase price if their employment terminates or the PEIP
options expire. This financial motivation to resign is not in the Company's best
interests.

    In 1995,  the  Compensation Committee  decided  to stop  granting  new  PEIP
options  and to allow employees to sell their PEIP options to the Company at the
original purchase price.  The decision was  based on the  above factors and  the
determination  that  the outstanding  PEIP options  had a  Black-Scholes present
value at  least equal  to the  original purchase  price. The  Company will  only
repurchase  either all an  employee's PEIP options (vested  and unvested) or all
the employee's unvested PEIP options. Employees  may not retain only the  lowest
priced  tiers of PEIP options. Upon approval  of the 1995 Stock Option Plan, the
available ungranted shares  and the shares  underlying repurchased PEIP  options
will be cancelled and not re-issued. The Compensation Committee will not reprice
any  PEIP  options  that employees  decide  to  keep. The  Company  has  not yet
repurchased any PEIP options.

    1995 STOCK OPTION PLAN. Following its decision to cancel the PEIP Plan,  the
Compensation  Committee adopted the  1995 Stock Option Plan  to be the Company's
new equity-based compensation  plan. The 1995  Stock Option Plan  will permit  a
variety  of stock-based grants and awards  and give the Committee flexibility in
tailoring its long-term compensation programs. The Committee has made no  grants
under  the 1995 Stock Option Plan and  is evaluating various approaches to using
stock-based

                                       7
<PAGE>
grants or awards in the Company's  compensation programs. It will not  "reprice"
PEIP options or options granted under the Stock Option Plan by making equivalent
replacement grants under the new plan.

RICHARD M. KOVACEVICH      EDWIN C. GAGE              STANLEY S. HUBBARD
CHAIRMAN                   MEMBER                     MEMBER
COMPENSATION COMMITTEE     COMPENSATION COMMITTEE     COMPENSATION COMMITTEE

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

    The  members of  the Compensation  Committee are  Edwin C.  Gage, Stanley S.
Hubbard  and  Richard  M.  Kovacevich.  The  Company  leases  telemarketing  and
warehouse space from Carlson Real Estate Company, a partnership owned by various
members  of the immediate  family of Edwin  C. Gage, including  Mr. Gage. Rental
expense for 1994 under  these leases was  approximately $2,063,000. The  Company
believes  the terms of the leases are at least as favorable to the Company as it
could have received from an unrelated  third party. The annual rental amount  is
not material to either the Company or Carlson Real Estate Company.

    For  a number  of years, the  Company has had  regular banking relationships
with Norwest  Bank Minnesota,  N.A. ("Norwest  Bank"), a  subsidiary of  Norwest
Corporation.  Richard M. Kovacevich is President  and Chief Executive Officer of
Norwest Corporation. Norwest Bank is one of the lending banks and is a letter of
credit issuing bank under  the Company's revolving credit  and letter of  credit
facility and is also the registrar and transfer agent with respect to the Common
Stock.  In  addition, the  Company  and its  subsidiaries  maintain a  number of
depository and  checking accounts  with  Norwest Bank  and its  affiliates.  The
Company  paid  Norwest  Bank  approximately  $1,725,000  with  respect  to these
services and  relationships for  1994. The  Company believes  the terms  of  the
various  banking relationships, and the fees paid,  are at least as favorable to
the Company as it could have received from an unrelated third party. The  amount
paid is not material to either the Company or Norwest Corporation.

                                       8
<PAGE>
                             EXECUTIVE COMPENSATION

    The following table sets forth cash and noncash compensation for each of the
last  three fiscal years to the Chief  Executive Officer, each of the four other
most highly  compensated  executive  officers  who  were  serving  as  executive
officers at December 30, 1994:

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>

                                                                        LONG-TERM
                                         ANNUAL COMPENSATION             AWARDS
                                  ----------------------------------  -------------
                                                        OTHER ANNUAL   SECURITIES     ALL OTHER
      NAME AND                     SALARY               COMPENSATION   UNDERLYING    COMPENSATION
 PRINCIPAL POSITION      YEAR        ($)     BONUS ($)     ($)(A)     OPTIONS(#)(B)     ($)(C)
<S>                    <C>        <C>        <C>        <C>           <C>            <C>
Theodore Deikel             1994  $ 542,971  $       0   $  433,873             0     $   15,900
 Chief Executive            1993  $ 536,756  $ 789,702   $  327,996       400,000     $   30,000
 Officer                    1992  $ 499,038  $ 561,418   $   30,389       523,382     $   30,000
Rakesh K. Kaul              1994  $ 342,689  $       0   $   35,970        50,000     $   15,900
 Chief Operating            1993  $ 294,231  $ 414,314   $   39,031       250,000     $   94,858
 Officer                    1992  $ 254,904  $ 275,615   $  161,388       120,000     $  239,814
Gregory D. Lerman           1994  $ 321,354  $       0   $   84,676             0     $   15,900
 EVP, Merchandising         1993  $ 317,641  $ 447,278   $   26,615       200,000     $   30,000
 and CEO, USA Direct        1992  $ 294,673  $ 418,615   $   23,317             0     $   30,000
James B. Moran              1994  $ 284,000  $       0   $   69,723             0     $   15,900
 Sr. V.P., Operations       1993  $ 294,750  $ 415,045   $   20,165       100,000     $   30,000
                            1992  $ 274,460  $ 346,760   $   28,478             0     $   30,000
Ronald N. Zebeck (d)        1994  $ 275,962  $ 206,971   $   15,134        75,000     $  790,500
 President, Fingerhut       1993     --         --           --            --             --
 Financial Services         1992     --         --           --            --             --
 Corporation
<FN>
--------------------------
(a)  Amounts reported under "Other Annual Compensation" represent perquisites or
     other  personal benefits,  tax reimbursement  payments and,  for 1994 only,
     cash payments of $9,099 to each of Messrs. Deikel, Kaul and Moran under the
     Fingerhut Corporation Profit Sharing Excess Plan. In accordance with  rules
     of  the Securities and Exchange  Commission, perquisites and other personal
     benefits totalling less than $50,000 or 10% of a named executive  officer's
     salary  and bonus have been omitted. The perquisites that exceed 25% of the
     amounts listed in this column for any named executive officer are: $327,482
     for 1994 and  $244,661 for 1993  for interest  paid by the  Company on  Mr.
     Deikel's  personal loan to pay  the income tax liability  on his 1992 stock
     exercise and a $16,524 auto allowance for each of Mr. Lerman and Mr.  Moran
     in 1994.
(b)  Adjusted  for the Company's  1993 two-for-one stock  split. The Company did
     not grant  any restricted  stock during  1992-1994 and  none of  the  named
     executives has any outstanding restricted stock.
(c)  Amounts  disclosed in this  column, except as  to Mr. Kaul  and Mr. Zebeck,
     represent only amounts contributed  under the Fingerhut Corporation  Profit
     Sharing  Plan.  The  amounts  listed  for  Mr.  Kaul  consisted  solely  of
     relocation expenses in 1992 and in 1993 also included $64,858 of relocation
     expenses. The 1994 amount  for Mr. Zebeck consisted  of the amount paid  to
     Mr.  Zebeck to cover expenses incurred in connection with his relocation to
     Minnesota.
(d)  Mr.  Zebeck  commenced   employment  with   Fingerhut  Financial   Services
     Corporation,  a wholly owned  subsidiary of the Company,  in March 1994. As
     part of his offer of employment, Mr. Zebeck was guaranteed a 1994 bonus  of
     at least 75% of his paid base salary.
</TABLE>

    PENSION  PLAN.  Fingerhut  Corporation maintains  a  noncontributory defined
benefit plan  (the  "Pension  Plan")  for  substantially  all  of  its  nonunion
employees  who have completed  at least one  year of service.  Under the Pension
Plan, the current service pension credit of a participant for each year is equal
to the sum  of .82% of  his or her  certified earnings not  in excess of  Social
Security covered compensation for that plan year and 1.40% of the balance of his
or  her certified earnings for that  year. Retirement benefits under the Pension
Plan  are  the  sum   of  the  pension  credits   for  each  year  of   service.

                                       9
<PAGE>
Participants  are 100% vested after completion of at least five years of service
or if they are at least age 65 upon termination of employment. The Pension  Plan
also  provides  reduced  early  retirement benefits  for  participants  who have
attained age 55 and have  at least five years  of service. The estimated  annual
benefit  payable at age 65 for the named executives is: Mr. Deikel, $58,075; Mr.
Lerman, $13,271; Mr. Kaul, $43,752; Mr. Zebeck; $43,863 and Mr. Moran, $42,591.

    The following  table  shows  information concerning  stock  options  granted
during the fiscal year ended December 30, 1994 for the named executives.

<TABLE>
<CAPTION>
                                          OPTION GRANTS IN LAST FISCAL YEAR
                                                                                                 POTENTIAL REALIZABLE
                                                                                                   VALUE AT ASSUMED
                                                                                                 ANNUAL RATES OF STOCK
                                                                                                  PRICE APPRECIATION
                                       INDIVIDUAL GRANTS                                            FOR OPTION TERM
                                       NUMBER OF       % OF TOTAL
                                      SECURITIES        OPTIONS
                                      UNDERLYING       GRANTED TO      EXERCISE
                                    OPTIONS GRANTED   EMPLOYEES IN       PRICE      EXPIRATION
               NAME                     (#)(A)            1994       ($/SHARE)(B)      DATE      5%($)(C)   10%($)(C)
<S>                                 <C>              <C>             <C>            <C>          <C>        <C>
Theodore Deikel                                0           --             --            --          --          --
Rakesh K. Kaul                            50,000            10.3%      $   32.16       6/14/01   $ 115,500  $  779,000
Gregory D. Lerman                              0           --             --            --          --          --
James B. Moran                                 0           --             --            --          --          --
Ronald N. Zebeck                          75,000            15.5%      $   38.39       3/21/01   $ 207,750  $1,395,750
<FN>
------------------------------
(a)  The  rights to purchase these  options were granted under  the PEIP Plan as
     described in the Compensation  Committee Report on Executive  Compensation.
     The  options are divided into four tiers and were issued in units comprised
     of one  option from  each tier.  Optionees were  required to  purchase  the
     options  in units. The  average purchase prices paid  for each option were:
     $1.53 for Mr. Kaul and $1.83 for  Mr. Zebeck. The options vest 25% of  each
     tier  on the anniversary  of the grant  date and 25%  of each tier annually
     thereafter. If  the options  expire unexercised,  or are  forfeited due  to
     termination  of employment, the optionee will  be entitled to the return of
     all or a portion of  the purchase price, depending  on the relation of  the
     market price of the Common Stock on the expiration date to the market price
     on  the  grant  date.  See  "Compensation  Committee  Report  on  Executive
     Compensation."
(b)  The amounts listed represent the average of the exercise prices of the four
     options within a unit, which are  110%, 120%, 130% and 140%,  respectively,
     of  the market price on the grant  date, plus the applicable purchase price
     for each option. For  Mr. Kaul, the  individual option in-the-money  prices
     are  $28.63, $30.98, $33.33 and $35.69 and for Mr. Zebeck, they are $34.16,
     $36.97, $39.80 and $42.64, respectively.
(c)  These dollar amounts are the result of calculations at the 5% and 10% rates
     required by the Securities and Exchange Commission from the market price on
     the date  of  grant  and  are not  intended  to  forecast  possible  future
     appreciation  of the Common Stock price. All options reported in this chart
     presently are substantially out of the money. The actual gains, if any,  on
     stock  option exercises will depend on the future performance of the Common
     Stock.
</TABLE>

                                       10
<PAGE>
    The following table indicates for  each of the named executives  information
concerning  stock  options exercised  during 1994  and the  number and  value of
exercisable and unexercisable in-the-money options as of December 30, 1994.

<TABLE>
<CAPTION>
                      AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                             AND FISCAL YEAR END OPTION VALUES
                                                                                VALUE OF
                                                                               UNEXERCISED
                                                                 NUMBER OF    IN-THE-MONEY
                                                                UNEXERCISED    OPTIONS AT
                                                                OPTIONS AT      12/30/94
                                                               12/30/94 (#)      ($)(A)
                       SHARES ACQUIRED           VALUE         EXERCISABLE/   EXERCISABLE/
       NAME            ON EXERCISE (#)       REALIZED ($)      UNEXERCISABLE  UNEXERCISABLE
<S>                  <C>                  <C>                  <C>            <C>
                                                                  4,144,202   $ 36,632,828
Theodore Deikel            --                   --                  400,000   $          0
                                                                    230,000   $  2,310,350
Gregory D. Lerman          --                   --                  200,000   $          0
                                                                     48,000   $     60,000
Rakesh K. Kaul             --                   --                  372,000   $     90,000
                                                                     51,600   $    116,100
James B. Moran             --                   --                  134,400   $     77,400
                                                                          0   $          0
Ronald N. Zebeck           --                   --                   75,000   $          0
<FN>
--------------------------
(a)  The value  of unexercised  in-the-money  options represents  the  aggregate
     difference  between the  market value  on December  30, 1994,  based on the
     closing price  of  the Common  Stock  as reported  on  the New  York  Stock
     Exchange, and the applicable exercise or in-the-money prices.
</TABLE>

    ARRANGEMENTS  WITH MANAGEMENT. In consideration of Mr. Deikel's agreement to
exercise stock options in  December 1992, the Company  agreed to pay Mr.  Deikel
additional  compensation  in an  amount equal  to the  interest incurred  on the
personal loan taken out by  him to fund the income  tax liability incurred as  a
result  of his exercise of  the stock options, although not  to pay a "tax gross
up" on the  amount of  the additional compensation.  The Company  will pay  such
compensation  until December 21, 1999, whether or  not Mr. Deikel is an officer,
director or employee of  the Company. The  proceeds of any  sales of the  shares
acquired  in the option exercise will be deemed to repay the loan and reduce the
Company's obligation.

    In the  event Mr.  Zebeck voluntarily  resigns his  employment within  three
years,  he  is obligated  to  repay the  Company  $490,500 (adjusted  for taxes)
reduced by an amount equal to 1/36  of the adjusted $490,500 for each  completed
month  of  employment  with  Fingerhut Financial  Services  Corporation.  If his
employment is involuntarily terminated within two  years, he is entitled to  one
year's  base salary,  reduced by  1/36 of  the adjusted  $490,500 for  each such
completed month of employment less than 36 months.

                    PROPOSAL 2:  APPROVAL OF 1995 LONG-TERM
                        INCENTIVE AND STOCK OPTION PLAN

    The Fingerhut Companies, Inc. 1995 Long-Term Incentive and Stock Option Plan
(the "1995 Stock Option Plan") was adopted  on March 22, 1995. It provides  that
up  to  2,500,000  shares of  Common  Stock,  subject to  adjustment  in certain
circumstances, are available for  awards of stock  options or other  stock-based
awards  to  certain  key  employees  of the  Company  and  its  subsidiaries. As
discussed  in  more  detail  in  "Compensation  Committee  Report  on  Executive
Compensation," the PEIP Plan has not been an effective long-term incentive plan.
Because  of this, the Compensation Committee decided to cancel the PEIP Plan and
adopt a more flexible plan. The PEIP Plan has

                                       11
<PAGE>
749,300 available shares  on March  27, 1995. Upon  approval of  the 1995  Stock
Option  Plan, these shares  will be cancelled, reducing  the maximum shares that
can be issued under the PEIP Plan. As a part of the decision to cancel the  PEIP
Plan,  the  Compensation Committee  authorized  the Company  to  repurchase PEIP
options from employees at the original purchase price. Although no PEIP  options
have  been repurchased  to date,  the Company  estimates it  will repurchase and
cancel PEIP options to purchase approximately 1,500,000 shares. As a result, the
Company believes  the  1995 Stock  Option  Plan will  have  nominal  incremental
dilutive  effect on its Common Stock. As of March 27, 1995, no options or awards
have been granted under the 1995 Stock Option Plan. The closing price of  Common
Stock  on March 24, 1995,  as reported on the  New York Stock Exchange composite
tape, was $11.625 per share.

    The 1995 Stock Option Plan will  permit a variety of stock-based grants  and
awards   and  give  the   Committee  flexibility  in   tailoring  its  long-term
compensation programs. The  Committee has made  no grants under  the 1995  Stock
Option  Plan and is evaluating various approaches to using stock-based grants or
awards in  the  Company's compensation  programs.  It will  not  "reprice"  PEIP
options  or options  granted under  the Stock  Option Plan  by making equivalent
replacement grants under the new plan.

    The Board of Directors believes that stock options are a valuable method for
attracting, motivating  and retaining  key management  employees. THE  BOARD  OF
DIRECTORS  RECOMMENDS A VOTE  FOR THE ABOVE  PROPOSAL TO APPROVE  THE 1995 STOCK
OPTION PLAN. The affirmative vote  of a majority of  the shares of Common  Stock
entitled to vote and present in person or by proxy at the Annual Meeting will be
necessary for approval.

SUMMARY OF THE 1995 STOCK OPTION PLAN

    The  1995  Stock  Option  Plan  will  be  administered  by  the Compensation
Committee of the Board of Directors,  the composition of which will satisfy  the
requirements  of Section 162(m) of the Internal Revenue Code of 1986, as amended
(the "Code"). The Compensation Committee has the authority, subject to the terms
of the plan, to determine the employees to whom awards are granted, the type  of
option  or award,  the number  of shares  of Common  Stock with  respect to such
options or  awards  and the  terms  of such  options  or awards,  including  the
purchase  or exercise  price, vesting periods  (and the  authority to accelerate
vesting) and  expiration dates.  The  1995 Stock  Option  Plan will  permit  the
Compensation  Committee  to grant  options  that are  either  nonqualified stock
options or incentive stock options ("ISOs")  that qualify under Section 422A  of
the  Code, as well as stock appreciation rights, restricted stock or performance
awards. The Company anticipates using the  1995 Stock Option Plan primarily  for
grants  of non-qualified stock options. However, the 1995 Stock Option Plan will
provide flexibility in structuring long-term incentive programs to best meet the
Company's needs.

    The Compensation  Committee  has the  authority  to determine  the  exercise
prices,  vesting  dates  or  conditions,  expiration  dates  and  other material
conditions upon which options or awards may be exercised, except that the option
price for ISOs may not be less than 100% of the fair market value of the  Common
Stock  on the date of grant (and not less  than 110% of the fair market value in
the case of an ISO  granted to any employee owning  more than 10% of the  Common
Stock (a "Ten Percent Employee")) and the term of nonqualified stock options may
not  exceed 15 years from the date of grant (not more than 10 years for ISOs and
five years  for ISOs  granted to  a  Ten Percent  Employee). Full  or  part-time
employees,  consultants or independent contractors to  the Company or one of its
subsidiaries are eligible to receive nonqualified options and awards (only  full
or  part-time employees in the case of ISOs).  As of March 27, 1995, the Company
and its subsidiaries  had approximately  9,000 employees. No  options or  awards
have been granted under the 1995 Stock Option Plan and the total amount that may
be   granted  to  any  executive  officer,  the  executive  officer  group,  the
non-employee Directors, or all other employees as a group is not determinable.

    The exercise price of shares being acquired under an option or award must be
paid in full in cash at the  time of exercise unless the Compensation  Committee
in  its sole discretion  permits payment by  tendering to the  Company shares of
Common Stock already owned by the optionee  having a fair market value equal  to
the  exercise price of the shares being acquired or by delivering the optionee's

                                       12
<PAGE>
promissory note in such amount, which note shall provide for interest at a  rate
not  less than  the minimum  rate required  to avoid  the imputation  of income,
original issue discount or  a below-market rate loan  pursuant to Sections  483,
1274  or 7872 of  the Code or any  successor provisions thereto.  At the time of
exercise, the optionee must pay, or  have withheld, the amount requested by  the
Company for the purpose of satisfying any liability to withhold federal or state
income  or  other taxes.  The Compensation  Committee  may permit  a participant
holding a nonqualified stock  option or award to  satisfy the tax obligation  by
witholding  a portion of the shares otherwise to be delivered upon exercise with
a fair market value equal to such  taxes or by delivering to the Company  shares
of Common Stock already owned by the optionee with such value. In the case of an
ISO,  the right to  make payment by  tender of currently  owned shares of Common
Stock must be authorized at the time of grant.

    The 1995 Stock  Option Plan  authorizes the Compensation  Committee, at  its
discretion, to grant a replacement (or reload) option to an optionee who tenders
previously  owned shares to pay all or a  portion of the exercise price of stock
options under the 1995 Stock Option Plan  or any prior stock option plan of  the
Company.  Such replacement or reload option would have as its exercise price the
market price of the Common Stock on the date of exercise of the original  option
and cover the same number of shares as tendered by the participant in payment of
the exercise price and, if applicable, the withholding taxes. The Company has no
present  intention to grant reload options, but  the 1995 Stock Option Plan will
give the Compensation Committee the flexibility to do so in appropriate cases.

    The number or kind of shares issuable  under the 1995 Stock Option Plan,  or
the  number or  kind of shares  subject to, or  in the exercise  price per share
under, outstanding options  may be adjusted  in the event  of certain  corporate
events affecting the Company's capital structure.

    The 1995 Stock Option Plan may be amended by the Board, but no amendment may
increase  the maximum number of  shares of Common Stock  issuable under the 1995
Stock Option  Plan, decrease  the  minimum exercise  price, extend  the  maximum
option term or modify the eligibility requirements for participation in the 1995
Stock Option Plan, unless it is approved by the Company's shareholders.

    The  1995 Stock Option Plan will terminate on March 31, 2005. No termination
of the  1995 Stock  Option  Plan will  alter  or impair  any  of the  rights  or
obligations of any person, without his or her consent, under any option or award
previously granted under the Plan.

    The  following is a summary of the principal federal income tax consequences
generally applicable to awards under the 1995 Stock Option Plan. The grant of an
option is not expected to result in  any taxable income for the recipient.  Upon
exercising  a nonqualified  stock option,  the optionee  must recognize ordinary
income equal to  the excess of  the fair market  value of the  shares of  Common
Stock  acquired on the date of exercise over the exercise price, and the Company
will be entitled at  that time to a  tax deduction for the  same amount. In  the
case  of individuals  subject to  Section 16 of  the Securities  Exchange Act of
1934, as  amended  (the "Exchange  Act"),  the  amount of  any  ordinary  income
recognized, and the amount of the Company's tax deduction, will be determined as
of  six  months after  the  exercise date,  unless  a special  election  is made
pursuant to the Code. The tax consequences to an optionee upon a disposition  of
shares acquired through the exercise of a non-qualified stock option will depend
upon  how long the shares  have been held. Upon  exercising an ISO, the optionee
generally will not  recognize ordinary  income and, if  certain holding  periods
specified  in  the Code  are satisfied,  the  optionee will  recognize long-term
capital gain or loss upon a disposition of the acquired shares. If such  holding
periods  are not satisfied,  the optionee will recognize  ordinary income upon a
disposition of the shares and the Company will be entitled to a tax deduction at
that time. Under  the 1995  Stock Option  Plan, the  Compensation Committee  may
permit  participants exercising stock options, subject  to the discretion of the
Compensation Committee and upon such terms  and conditions as it may impose,  to
surrender shares of Common Stock previously owned by the optionee to the Company
to  satisfy federal and state tax obligations. Except for dispositions of shares
acquired through the exercise of an ISO before the holding period is  satisfied,
generally  there will be no  tax consequences to the  Company in connection with
disposition of shares acquired under an option.

                                       13
<PAGE>
         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

    The following information concerning ownership of the Company's Common Stock
is furnished as of March 15,  1995 (except as otherwise indicated) with  respect
to  (i) all persons known by the Company to be the beneficial owner of more than
5% of  the outstanding  Common Stock;  (ii) each  of the  current directors  and
nominees  for director of  the Company; (iii)  each of the  named executives and
(iv) all directors and executive officers  as a group. Beneficial ownership  has
been determined for this purpose in accordance with Rule 13d-3 of the Securities
and  Exchange Commission, under  which a person  is deemed to  be the beneficial
owner of securities if he or she has or shares voting power or investment  power
in  respect of such securities or has  the right to acquire beneficial ownership
within 60 days.

<TABLE>
<CAPTION>
                                       NUMBER OF SHARES
                                         BENEFICIALLY
                NAME                         OWNED        PERCENT OF CLASS
<S>                                    <C>                <C>
The Equitable Companies Incorporated
 787 Seventh Avenue
 New York, NY 10019                         3,100,100(1)           6.8%
Neuberger & Berman
 605 Third Avenue
 New York, NY 10158                         2,967,200(2)           6.5%
Theodore Deikel                             5,659,282(3)          11.3%
Wendell R. Anderson                           --                 --
Edwin C. Gage                                  26,900(4)               (5)
Stanley S. Hubbard                            --                       (5)
Richard M. Kovacevich                          20,000                  (5)
Dudley C. Mecum                                 1,000                  (5)
Rakesh K. Kaul                                134,500(6)               (5)
Gregory D. Lerman                             273,614                  (5)
James B. Moran                                 76,600(4)               (5)
Ronald N. Zebeck                               18,750(6)               (5)
All directors and executive officers
 as a group (18 persons)                    6,458,163(7)          12.7%
<FN>
--------------------------
(1)  Based on a Schedule 13G dated  February 10, 1995 prepared by The  Equitable
     Companies  Incorporated indicating that these shares are held by one of its
     subsidiaries, Alliance Capital Management L.P., an investment adviser.
(2)  Based on a  Schedule 13G dated  February 10, 1995  prepared by Neuberger  &
     Berman.
(3)  Includes  4,244,202 shares that Mr. Deikel  has the right to acquire within
     60 days of  March 15,  1995 through the  exercise of  stock options.  Share
     ownership shown does not include 825 shares held by Mr. Deikel's son, as to
     which he disclaims beneficial ownership.
(4)  Share  ownership shown  does not  include 6,900  shares held  by Mr. Gage's
     wife, as to which he disclaims beneficial ownership.
(5)  Less than 1% of the outstanding Common Stock.
(6)  The numbers of shares beneficially owned by each of Messrs. Kaul, Moran and
     Zebeck consist  solely of  shares that  such officers  have the  respective
     rights  to acquire within 60 days of March 15, 1995 through the exercise of
     stock options.
(7)  Includes 4,988,552 shares  that the  executive officers have  the right  to
     acquire  within 60  days of  March 15, 1995  through the  exercise of stock
     options.
</TABLE>

    COMPLIANCE WITH  SECTION 16.  The  Company believes  that during  1994,  all
filing  requirements under Section  16(a) of the Exchange  Act applicable to its
officers, directors and greater than ten percent beneficial owners were complied
with.

                                       14
<PAGE>
               ARRANGEMENTS AND TRANSACTIONS WITH RELATED PARTIES

    Wendell Anderson, a  member of  the Company's Board  of Directors,  provides
certain  governmental and regulatory affairs consulting services to the Company,
for which he was paid $144,000 in 1994.

    The Company leases  office space for  one of its  telemarketing centers  and
warehouse space from Carlson Real Estate Company, a partnership owned by various
members  of the immediate  family of Edwin  C. Gage, including  Mr. Gage. Rental
expense for 1994 under  these leases was  approximately $2,063,000. The  Company
believes  the terms of the leases are at least as favorable to the Company as it
could have received from an unrelated  third party. The annual rental amount  is
not material to either the Company or Carlson Real Estate Company.

    For  a number  of years, the  Company has had  regular banking relationships
with Norwest  Bank Minnesota,  N.A. ("Norwest  Bank"), a  subsidiary of  Norwest
Corporation.  Richard M. Kovacevich is President  and Chief Executive Officer of
Norwest Corporation. Norwest Bank is one of the lending banks and is a letter of
credit issuing bank under  the Company's revolving credit  and letter of  credit
facility  and  is also  the registrar  and  transfer agent  with respect  to the
Company's common stock. The Company and its subsidiaries also maintain a  number
of  depository and  checking accounts with  Norwest Bank or  its affiliates. The
Company paid  Norwest  Bank  approximately  $1,725,000  with  respect  to  these
services  and relationships for the 1994. The  Company believes the terms of the
various banking relationships, and the fees  paid, are at least as favorable  to
the  Company as it could have received from an unrelated third party. The amount
paid is not material to either the Company or Norwest Corporation.

              PROPOSAL 3:  RATIFICATION OF APPOINTMENT OF AUDITORS

    At the Annual Meeting  a vote will  be taken on  the proposal ratifying  the
appointment  by the Board of  Directors of KPMG Peat  Marwick LLP as independent
auditors of the Company and its subsidiaries for the fiscal year ending December
29, 1995.

    KPMG Peat  Marwick LLP  have served  as the  Company's independent  auditors
since  1989. Representatives of KPMG Peat Marwick LLP are expected to be present
at the Annual Meeting and will be  given an opportunity to make a statement  and
answer  appropriate  shareholder  questions. Shareholders  may  submit questions
concerning the financial statements of the  Company either orally at the  Annual
Meeting or in writing before the Annual Meeting.

               SHAREHOLDER PROPOSALS FOR THE NEXT ANNUAL MEETING

    Proposals  of  shareholders  intended to  be  presented at  the  next annual
meeting of shareholders must  be received in  the Company's principal  executive
offices  no later than  November 29, 1995  for inclusion in  the Company's proxy
materials. Proposals should be mailed  to Fingerhut Companies, Inc., 4400  Baker
Road, Minnetonka, Minnesota 55343, Attention: Secretary.

    PLEASE  SIGN AND DATE  THE ENCLOSED PROXY (OR  VOTING INSTRUCTIONS CARD) AND
RETURN IT PROMPTLY IN THE POSTAGE-PAID ENVELOPE PROVIDED FOR THAT PURPOSE.

                                          BY ORDER OF THE BOARD OF DIRECTORS

                                                  [SIGNATURE]
                                          John K. Ellingboe
                                          SECRETARY

March 27, 1995

                                       15
<PAGE>
[LOGO]
       Printed On
       Recycled Paper With
       Post-Consumer Content
<PAGE>

APPENDIX TO PROXY STATEMENT


                            FINGERHUT COMPANIES, INC.

                 1995 LONG-TERM INCENTIVE AND STOCK OPTION PLAN


1.   PURPOSE OF PLAN.

     This Plan shall be known as the "FINGERHUT COMPANIES, INC. 1995 LONG-TERM
INCENTIVE AND STOCK OPTION PLAN" and is hereinafter referred to as the "Plan."
The purpose of the Plan is to aid in maintaining and developing personnel
capable of ensuring the future success of Fingerhut Companies, Inc., a Minnesota
corporation (the "Company"), to offer such personnel additional incentives to
put forth maximum efforts for the success of the business, and to afford them an
opportunity to acquire a proprietary interest in the Company through stock
options and other long-term incentive awards as provided herein.  Options
granted under this Plan may be either incentive stock options ("Incentive Stock
Options") within the meaning of Section 422 of the Internal Revenue Code of
1986, as amended (the "Code"'), or stock options which do not qualify as
Incentive Stock Options ("Nonqualified Stock Options").  Awards granted under
this Plan may be stock appreciation rights, restricted stock or performance
awards as hereinafter described.

2.   STOCK SUBJECT TO PLAN.

     Subject to the provisions of Section 15 hereof, the stock to be subject to
options or other awards under the Plan shall be the Company's common stock, $.01
par value (the "Common Stock").  Subject to adjustment as provided in Section 15
hereof, the maximum number of shares on which options may be exercised or other
awards issued under this Plan shall be 2,500,000 shares.  If an option or award
under the Plan expires, or for any reason is terminated or unexercised with
respect to any shares, such shares shall again be available for options or
awards thereafter granted during the term of the Plan.

3.   ADMINISTRATION OF PLAN.

     (a)  The Plan shall be administered by the Compensation Committee of the
Board of Directors (the "Committee") which shall be a committee comprised solely
of two or more "outside directors" of Fingerhut Companies, Inc. which satisfied
the requirements of Section 162(m) of the Code; provided, however, that until
the first meeting of shareholders of the Company at which directors are to be
elected that occurs after January 1, 1996 (or such later date as may be provided
in regulations proposed or promulgated under the Code), the Compensation
Committee may be composed of two or more disinterested directors within the
meaning of Rule 16b-3 promulgated under the Securities Act of 1934.

     (b)  The Committee shall have plenary authority in its discretion, but
subject to the express provisions of the Plan: (i) to determine the purchase
price of the Common Stock covered by each option or award, (ii) to determine the
employees to whom and the time or times at which such options and awards shall
be granted and the number of shares to be subject to each, (iii) to


<PAGE>

determine the form of payment to be made upon the exercise of an SAR or in
connection with performance awards, either cash, Common Stock or a combination
thereof, (iv) to determine the terms of exercise of each option and award, (v)
to accelerate the time at which all or any part of an option or award may be
exercised, (vi) to amend or modify the terms of any option or award with the
consent of the optionee, (vii) to interpret the Plan, (viii) to prescribe, amend
and rescind rules and regulations relating to the Plan, (ix) to determine the
terms and provisions of each option and award agreement under the Plan (which
agreements need not be identical), including the designation of those options
intended to be Incentive Stock Options, and (x) to make all other determinations
necessary or advisable for the administration of the Plan, subject to the
exclusive authority of the Board of Directors under Section 16 hereof to amend
or terminate the Plan.  The Committee's determinations on the foregoing matters,
unless otherwise disapproved by the Board of Directors of the Company, shall be
final and conclusive.

4.   ELIGIBILITY.

     Incentive Stock Options may only be granted under this Plan to any full or
part-time employee (which term as used herein includes, but is not limited to,
officers and directors who are also employees) of the Company and of its present
and future subsidiary corporations within the meaning of Section 424(f) of the
Code (herein called "subsidiaries").  Full or part-time employees, consultants
or independent contractors to the Company or one of its subsidiaries shall be
eligible to receive Nonqualified Stock Options and awards.  In determining the
persons to whom options and awards shall be granted and the number of shares
subject to each, the Committee may take into account the nature of services
rendered by the respective employees or consultants, their present and potential
contributions to the success of the Company and such other factors as the
Committee in its discretion shall deem relevant.  A person who has been granted
an option or award under this Plan may be granted additional options or awards
under the Plan if the Committee shall so determine; provided, however, that for
Incentive Stock Options granted after December 31, 1986, to the extent the
aggregate fair market value (determined at the time the Incentive Stock Option
is granted) of the Common Stock with respect to which all Incentive Stock
Options are exercisable for the first time by an employee during any calendar
year (under all plans described in subsection (d) of Section 422 of the Code of
his employer corporation and its parent and subsidiary corporations) exceeds
$100,000, such options shall be treated as Nonqualified Stock Options.  Nothing
in the Plan or in any agreement thereunder shall confer on any employee any
right to continue in the employ of the Company or any of its subsidiaries or
affect, in any way, the right of the Company or any of its subsidiaries to
terminate his or her employment at any time.

5.   PRICE.

     The option price for all Incentive Stock Options granted under the Plan
shall be determined by the Committee but shall not be less than 100% of the fair
market value per share of Common Stock at the date of grant of such option.  The
option price for Nonqualified Stock Options granted under the Plan and, if
applicable, the price for all awards shall also be determined by the Committee.
For purposes of the preceding sentence and for all other valuation purposes
under the Plan, the fair market value of the Common Stock shall be as reasonably

                                        2

<PAGE>

determined by the Committee.  If on the date of grant of any option or award
hereunder the Common Stock is not traded on an established securities market,
the Committee shall make a good faith attempt to satisfy the requirements of
this Section 5 and in connection therewith shall take such action as it deems
necessary or advisable.

6.   TERM.

     Each option and award and all rights and obligations thereunder shall
expire on the date determined by the Committee and specified in the option or
award agreement.  The Committee shall be under no duty to provide terms of like
duration for options or awards granted under the Plan, but the term of an
Incentive Stock Option may not extend more than ten (10) years from the date of
grant of such option and the term of options granted under the Plan which do not
qualify as Incentive Stock Options may not extend more than fifteen (15) years
from the date of granting of such option.

7.   EXERCISE OF OPTION OR AWARD.

     (a)  The Committee shall have full and complete authority to determine
whether an option or award will be exercisable in full at any time or from time
to time during the term thereof, or to provide for the exercise thereof in such
installments, upon the occurrence of such events (such as termination of
employment for any reason) and at such times during the term of the option as
the Committee may determine and specify in the option or award agreement.

     (b)  The exercise of any option or award granted hereunder shall only be
effective at such time that the sale of Common Stock pursuant to such exercise
will not violate any state or federal securities or other laws.

     (c)  An optionee or grantee electing to exercise an option or award shall
give written notice to the Company of such election and of the number of shares
subject to such exercise.  The full purchase price of such shares shall be
tendered with such notice of exercise.  Payment shall be made to the Company in
cash (including bank check, certified check, personal check, or money order),
or, at the discretion of the Committee and as specified by the Committee, (i) by
delivering certificates for Common Stock already owned by the optionee or
grantee having a fair market value as of the date of grant equal to the full
purchase price of the shares, or (ii) by delivering the optionee's or grantee's
promissory note, which shall provide for interest at a rate not less than the
minimum rate required to avoid the imputation of income, original issue discount
or a below-market-rate loan pursuant to Sections 483, 1274 or 7872 of the Code
or any successor provisions thereto, or (iii) a combination of cash, the
optionee's or grantee's promissory note and such shares.  The fair market value
of such tendered shares shall be determined as provided in Section 5 hereof.
The optionee's or grantee's promissory note shall be a full recourse liability
of the optionee and may, at the discretion of the Committee, be secured by a
pledge of the shares being purchased.  Until such person has been issued the
shares subject to such exercise, he or she shall possess no rights as a
shareholder with respect to such shares.

     (d)  The Committee may grant "restoration" options, separately or together
with

                                        3

<PAGE>

another option, pursuant to which, subject to the terms and conditions
established by the Committee and any applicable requirements of Rule 16b-3
promulgated under the Securities and Exchange Act of 1934 or any other
applicable law, the optionee would be granted a new option when the payment of
the exercise price of the option to which such "restoration" option relates is
made by the delivery of shares of Common Stock owned by the optionee, as
described in subsection (c) above, which new option would be an option to
purchase the number of shares not exceeding the sum of (a) the number of shares
of Common Stock tendered as payment upon the exercise of the option to which
such "restoration" option relates and (b) the number of shares of Common Stock,
if any, tendered as payment of the amount to be withheld under applicable income
tax laws in connection with the exercise of the option to which such
"restoration" option relates, as described in Section 11 hereof.  "Restoration"
options may be granted with respect to options previously granted under this
Plan or any prior stock option plan of the Company, and may be granted in
connection with any option granted under this Plan at the time of such grant.
The purchase price of the Common Stock under each such new option, and the other
terms and conditions of such option, shall be determined by the Committee
consistent with the provisions of the Plan.

8.   STOCK APPRECIATION RIGHTS.

     (a)  GRANT.  At the time of grant of an option or award under the Plan (or
at any other time), the Committee, in its discretion, may grant a stock
appreciation right ("SAR") evidenced by an agreement in such form as the
Committee shall from time to time approve.  Any such SAR may be subject to
restrictions on the exercise thereof as may be set forth in the agreement
representing such SAR, which agreement shall comply with and be subject to the
following terms and conditions and any additional terms and conditions
established by the Committee that are consistent with the terms of the Plan.

     (b)  EXERCISE.  An SAR shall be exercised by the delivery to the Company of
a written notice which shall state that the holder thereof elects to exercise
his or her SAR as to the number of shares specified in the notice and which
shall further state what portion, if any, of the SAR exercise amount
(hereinafter defined) the holder thereof requests be paid in cash and what
portion, if any, is to be paid in Common Stock of the Company.  The Committee
promptly shall cause to be paid to such holder the SAR exercise amount either in
cash, in Common Stock of the Company, or any combination of cash and shares as
the Committee may by the holder of the SAR or in the sole and absolute
discretion of the Committee.  The SAR exercise amount is the excess of the fair
market value of one share of Common Stock on the date of exercise over the per
share exercise price in respect of which the SAR was granted, multiplied by the
number of shares as to which the SAR is exercised.  For the purposes hereof, the
fair market value of the Common Stock shall be determined as provided in Section
5 hereof.

9.   RESTRICTED STOCK AWARDS.

     Awards of Common Stock subject to forfeiture and transfer restrictions may
be granted by the Committee.  Any restricted stock award shall be evidenced by
an agreement in such form as the Committee shall from time to time approve,
which agreement shall comply with and be

                                        4

<PAGE>

subject to the following terms and conditions and any additional terms and
conditions established by the Committee that are consistent with the terms of
the Plan:

     (a)  GRANT OF RESTRICTED STOCK AWARDS.  Each restricted stock award made
under the Plan shall be for such number of shares of Common Stock as shall be
determined by the Committee and set forth in the agreement containing the terms
of such restricted stock award.  Such agreement shall set forth a period of time
during which the grantee must remain in the continuous employment of the Company
in order for the forfeiture and transfer restrictions to lapse.  If the
Committee so determines, the restrictions may lapse during such restricted
period in installments with respect to specified portions of the shares covered
by the restricted stock award.  The agreement may also, in the discretion of the
Committee, set forth performance or other conditions that will subject the
Common Stock to forfeiture and transfer restrictions.  The Committee may, at its
discretion, waive all or any part of the restrictions applicable to any or all
outstanding restricted stock awards.

       (b)     DELIVERY OF COMMON STOCK AND RESTRICTIONS.  At the time of a
restricted stock award, a certificate representing the number of shares of
Common Stock awarded thereunder shall be registered in the name of the grantee.
Such certificate shall be held by the Company or any custodian appointed by the
Company for the account of the grantee subject to the terms and conditions of
the Plan, and shall bear such a legend setting forth the restrictions imposed
thereon as the Committee, in its discretion, may determine.  The grantee shall
have all rights of a shareholder with respect to the Common Stock, including the
right to receive dividends and the right to vote such shares, subject to the
following restrictions: (i) the grantee shall not be entitled to delivery of the
stock certificate until the expiration of the restricted period and the
fulfillment of any other restrictive conditions set forth in the restricted
stock agreement with respect to such Common Stock; (ii) none of such shares may
be sold, assigned, transferred, pledged, hypothecated or otherwise encumbered or
disposed of during such restricted period or until after the fulfillment of any
such other restrictive conditions; and (iii) except as otherwise determined by
the Committee, all of the Common Stock shall be forfeited and all rights of the
grantee to such Common Stock shall terminate, without further obligation on the
part of the Company, unless the grantee remains in the continuous employment of
the Company for the entire restricted period in relation to which such Common
Stock was granted and unless any other restrictive conditions relating to the
restricted stock award are met.  Any Common Stock, any other securities of the
Company and any other property (except for cash dividends) distributed with
respect to the Common Stock subject to restricted stock awards shall be subject
to the same restrictions, terms and conditions as such restricted Common Stock.

       (c)     TERMINATION OF RESTRICTIONS.  At the end of the restricted period
and provided that any other restrictive conditions of the restricted stock award
are met, or at such earlier time as otherwise determined by the Committee, all
restrictions set forth in the agreement relating to the restricted stock award
or in the Plan shall lapse as to the restricted Common Stock subject thereto,
and a stock certificate for the appropriate number of shares of Common Stock,
free of the restrictions and the restricted stock legend, shall be delivered to
the grantee or his beneficiary or estate, as the case may be.  If the Common
Stock is traded on a securities exchange, the Company shall not be required to
deliver such certificates until such shares have been admitted

                                        5

<PAGE>

for trading on such securities exchange.

10.  PERFORMANCE AWARDS.

     The Committee is further authorized to grant Performance Awards.  Subject
to the terms of this Plan and any applicable award agreement, a Performance
Award granted under the Plan (i) may be denominated or payable in cash, Common
Stock (including, without limitation, restricted stock), other securities, other
awards, or other property and (ii) shall confer on the holder thereof rights
valued as determined by the Committee, in its discretion, and payable to, or
exercisable by, the holder of the Performance Award, in whole or in part, upon
the achievement of such performance goals during such performance periods as the
Committee, in its discretion, shall establish.  Subject to the terms of this
Plan and any applicable award agreement, the performance goals to be achieved
during any performance period, the length of any performance period, the amount
of any Performance Award granted, and the amount of any payment or transfer to
be made by the grantee and by the Company under any Performance Award shall be
determined by the Committee.

11.  INCOME TAX WITHHOLDING.

     In order to comply with all applicable federal or state income tax laws or
regulations, the Company may take such action as it deems appropriate to ensure
that all applicable federal or state payroll, withholding, income or other
taxes, which are the sole and absolute responsibility of an optionee or grantee
under the Plan, are withheld or collected from such optionee or grantee.  In
order to assist an optionee or grantee in paying all federal and state taxes to
be withheld or collected upon exercise of an option or award which does not
qualify as an Incentive Stock Option hereunder, the Committee, in its absolute
discretion and subject to such additional terms and conditions as it may adopt,
shall permit the optionee or grantee to satisfy such tax obligation by (i)
electing to have the Company withhold a portion of the shares otherwise to be
delivered upon exercise of such option or award with a fair market value,
determined in accordance with Section 5 hereof, equal to such taxes or (ii)
delivering to the Company Common Stock other than the shares issuable upon
exercise of such option or award with a fair market value, determined in
accordance with Section 5 hereof, equal to such taxes.

12.  ADDITIONAL RESTRICTIONS.

     (a)  The Committee shall have full and complete authority to determine
whether all or any part of the Common Stock acquired upon exercise of any of the
options or awards granted under the Plan shall be subject to restrictions on the
transferability thereof or any other restrictions affecting in any manner the
optionee's or grantee's rights with respect thereto, but any such restriction
shall be contained in the agreement relating to such options or awards.

     (b)  No person, who is an employee of the Company at the time of grant, may
be granted any award or awards, the value of which awards are based solely on an
increase in the value of the Common Stock after the date of grant of such
awards, for more than 250,000 shares, in the aggregate, in any one calendar year
period.  The foregoing annual limitation specifically

                                        6

<PAGE>

includes the grant of any awards representing "qualified performance-based
compensation" within the meaning of Section 162(m) of the Code.

13.  TEN PERCENT SHAREHOLDER RULE.

     Notwithstanding any other provision in the Plan, if at the time an option
is otherwise to be granted pursuant to the Plan the optionee owns directly or
indirectly (within the meaning of Section 424(d) of the Code) Common Stock of
the Company possessing more than ten percent (10%) of the total combined voting
power of all classes of stock of the Company or its parent or subsidiary
corporations, if any (within the meaning of Section 422(b)(6) of the Code), then
any Incentive Stock Option to be granted to such optionee pursuant to the Plan
shall satisfy the requirements of Section 422(c)(5) of the Code, and the option
price shall be not less than 110% of the fair market value of the Common Stock
determined as described herein, and such option by its terms shall not be
exercisable after the expiration of five (5) years from the date such option is
granted.

14.  NON-TRANSFERABILITY.

     No option or award granted under the Plan shall be transferable by an
optionee or grantee, otherwise than by will or the laws of descent or
distribution.  Except as otherwise provided in an option or award agreement,
during the lifetime of an optionee or grantee, the option shall be exercisable
only by such optionee or grantee.

15.  DILUTION OR OTHER ADJUSTMENTS.

     If there shall be any change in the Common Stock through merger,
consolidation, reorganization, recapitalization, dividend in the form of stock
(of whatever amount), stock split or other change in the corporate structure,
appropriate adjustments in the Plan and outstanding options and awards shall be
made by the Committee.  In the event of any such changes, adjustments shall
include, where appropriate, changes in the aggregate number of shares subject to
the Plan, the number of shares and the price per share subject to outstanding
options and awards and the amount payable upon exercise of outstanding awards,
in order to prevent dilution or enlargement of option or award rights.

16.  AMENDMENT OR DISCONTINUANCE OF PLAN.

     The Board of Directors may amend or discontinue the Plan at any time.
Subject to the provisions of Section 15 hereof, however, no amendment of the
Plan shall without shareholder approval: (i) increase the maximum number of
shares under the Plan as provided in Section 2 hereof, (ii) decrease the minimum
price provided in Section 5 hereof, (iii) extend the maximum term under Section
6 hereof, or (iv) modify the eligibility requirements for participation in the
Plan.  The Board of Directors shall not alter or impair any option or award
theretofore granted under the Plan without the consent of the holder of the
option or award.

                                        7

<PAGE>

17.  TIME OF GRANTING.

     Nothing contained in the Plan or in any resolution adopted or to be adopted
by the Board of Directors or by the shareholders of the Company, and no action
taken by the Committee or the Board of Directors (other than the execution and
delivery of an option or award agreement), shall constitute the granting of an
option or award hereunder.

18.  EFFECTIVE DATE AND TERMINATION OF PLAN.

     (a)  The Plan shall be submitted to the shareholders of the Company for
their approval and adoption.

     (b)  Unless the Plan shall have been discontinued as provided in Section 16
hereof, the Plan shall terminate March 31, 2005.  No option or award may be
granted after such termination, but termination of the Plan shall not, without
the consent of the optionee or grantee, alter or impair any rights or
obligations under any option or award theretofore granted.

                                        8

<PAGE>
                                     PROXY
                           FINGERHUT COMPANIES, INC.

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

    The  undersigned hereby  appoints THEODORE DEIKEL  and JOHN  K. ELLINGBOE as
Proxies, each with the  power to appoint his  substitute, and hereby  authorizes
them  to vote all of the shares of Common Stock of Fingerhut Companies, Inc. the
undersigned is entitled to vote at the Annual Meeting of Shareholders to be held
on May 18, 1995, or any adjournment thereof, as specified below on the following
matters which are further described in the Proxy Statement related hereto:

1.  ELECTION OF DIRECTORS:

    / /   FOR all nominees listed       / /   WITHHOLD AUTHORITY to vote for
          below except as marked to           all nominees listed below
          the contrary

INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, STRIKE A
                    LINE THROUGH HIS NAME IN THE LIST BELOW:

       STANLEY S. HUBBARD       RAKESH K. KAUL       RICHARD M. KOVACEVICH

2.  PROPOSAL TO ADOPT THE 1995 STOCK OPTION PLAN:

                / /  FOR          / /  AGAINST          / /  ABSTAIN

3.  PROPOSAL TO  RATIFY  THE  APPOINTMENT  OF  KPMG  PEAT  MARWICK  LLP  AS  THE
    INDEPENDENT AUDITORS OF THE COMPANY:

                / /  FOR          / /  AGAINST          / /  ABSTAIN

           (CONTINUED, AND TO BE DATED AND SIGNED ON THE OTHER SIDE)
<PAGE>
                          (CONTINUED FROM THE OTHER SIDE)

4.  IN  THEIR DISCRETION,  THE PROXIES  ARE AUTHORIZED  TO VOTE  UPON SUCH OTHER
    BUSINESS AS MAY PROPERLY BE BROUGHT BEFORE THE MEETING.

    THIS PROXY  WHEN PROPERLY  EXECUTED WILL  BE VOTED  IN THE  MATTER  DIRECTED
HEREIN  BY THE UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL
BE VOTED FOR EACH  OF THE NOMINEES NAMED  IN ITEM 1 AND  FOR PROPOSALS 2 AND  3.
Please  sign  exactly as  name  appears below.  When  shares are  held  by joint
tenants, both should  sign. When signing  as attorney, executor,  administrator,
trustee  or guardian, please give  full title as such.  If a corporation, please
sign in full corporate name by the  president or other authorized officer. If  a
partnership,  please sign  in partnership  name by  partner or  other authorized
person.
                                                ________________________________
                                                           Signature
                                                ________________________________
                                                   Signature if held jointly
                                                Dated: __________________ , 1995

   PLEASE MARK, SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY IN THE ENCLOSED
                                   ENVELOPE.


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission