TCBY ENTERPRISES INC
DEFS14A, 1994-03-10
EATING PLACES
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<PAGE>
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
                      the Securities Exchange Act of 1934
                           (Amendment No.           )

    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12

                             TCBY ENTERPRISES, INC.
                (Name of Registrant as Specified In Its Charter)
                             TCBY ENTERPRISES, INC.
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

/X/  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(j)(2)
/ /  $500 per  each party  to  the controversy  pursuant  to Exchange  Act  Rule
     14a-6(i)(3)
/ /  Fee   computed  on   table  below   per  Exchange   Act  Rules  14a-6(i)(4)
     and 0-11
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit  price  or  other  underlying  value  of  transaction  computed
        pursuant to Exchange Act Rule 0-11:(1)
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
(1)  Set forth the amount on which the filing fee is calculated and state how it
     was determined.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                             TCBY ENTERPRISES, INC.
                            425 WEST CAPITOL AVENUE
                          LITTLE ROCK, ARKANSAS 72201

                                                                  March 14, 1994

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

    NOTICE  IS  HEREBY GIVEN  that the  annual meeting  of stockholders  of TCBY
Enterprises, Inc.  will  be  held  at  the  State  House  Convention  Center,  1
Statehouse  Plaza, Little Rock, Arkansas, on  Thursday, April 14, 1994, at 10:00
a.m., Little Rock time, to consider the following proposals:

        1.  to elect nine directors; and

        2.  to  transact such  other business as  may properly  come before  the
    meeting.

                                           By order of the Board of Directors,
                                                      BETTE D. CLAY
                                                        SECRETARY

                            ------------------------

                                PROXY STATEMENT

    Only  stockholders of record at the close of business on March 14, 1994 will
be entitled to notice of and to vote at the meeting. The Company had outstanding
26,807,047 shares of common stock (inclusive of treasury stock) as of the  close
of  business  on  February  18,  1994. There  are  no  other  outstanding voting
securities. Each stockholder is entitled to one vote per share for the  election
of  directors,  as well  as on  other  matters. The  accompanying proxy  form is
solicited on behalf of the Board of  Directors. If the proxy form is signed  and
returned,  the shares represented thereby will be voted; and it is intended that
they will be voted for the nominees named herein, except to the extent authority
to vote is withheld. The stockholder may  revoke the proxy at any time prior  to
the  voting thereof by giving written notice  of such revocation to the Company,
by executing and duly delivering a subsequent proxy or by attending the  meeting
and  voting in  person. In  addition to  the use  of the  mails, proxies  may be
solicited by directors, officers,  or regular employees of  the Company and  its
subsidiaries in person, by telegraph or by telephone.

    The  Company knows of no matter to  be brought before the meeting other than
that referred to in the accompanying notice of annual meeting. If, however,  any
other  matters  properly come  before the  meeting,  the proxy  solicited hereby
confers discretionary authority to the proxies to vote in their sole  discretion
with  respect to such matters, as well  as other matters incident to the conduct
of the meeting.
<PAGE>
                             PRINCIPAL STOCKHOLDERS

    The following table sets forth as of February 18, 1994, with respect to each
person who is known to the Company to be the beneficial owner of more than 5% of
the  outstanding shares of common stock of  the Company, the name and address of
such owner, the number of shares of common stock beneficially owned, the  nature
of  such ownership, and the percentage  such shares comprised of the outstanding
shares of common stock of the Company:

<TABLE>
<CAPTION>
                                                               AMOUNT AND NATURE
                     NAME AND ADDRESS                            OF BENEFICIAL        PERCENT*
                  OF BENEFICIAL OWNER (A)                          OWNERSHIP          OF CLASS
- -----------------------------------------------------------  ---------------------  ------------
<S>                                                          <C>                    <C>
Frank D. Hickingbotham(b) .................................         10,031,712            39.4%
    c/o TCBY Enterprises, Inc.
    425 West Capitol Avenue
    Little Rock, Arkansas 72201
<FN>
- ------------------------
 *   Percentages are based  upon 25,489,978 shares  outstanding and entitled  to
     vote  (excluding 1,317,069 shares the Company holds as treasury stock which
     is not entitled to vote) on February 18, 1994.
(a)  The Company is relying on reports filed under Section 13 of the  Securities
     Exchange  Act of 1934, as amended, for purposes of determining ownership of
     more than 5% of its common stock by any person or group.
(b)  See the table and footnote (a) under "Nominees for Election as Directors."
</TABLE>

                                       2
<PAGE>
                      NOMINEES FOR ELECTION AS DIRECTORS;
                        SECURITY OWNERSHIP OF MANAGEMENT

    Nine persons are nominated  for election as directors  to hold office  until
the annual meeting of stockholders in 1995 and until their respective successors
are elected and qualified. The following table sets forth certain information as
of  January 1, 1994 with respect to  the positions held and beneficial ownership
of the  Company's  Common Stock  by  its  directors, nominees  for  election  as
directors and certain named executive officers:

<TABLE>
<CAPTION>
                                                                                                     OUTSTANDING COMMON
                                                                                                           STOCK
                                             PRINCIPAL OCCUPATION; NAME OF          FIRST BECAME A       OF COMPANY
                                          ORGANIZATION IN WHICH OCCUPATION IS       DIRECTOR OF THE  BENEFICIALLY OWNED
                                       CARRIED ON; OFFICES AND POSITIONS, IF ANY,   COMPANY OR OF A    AT JANUARY 1,
                NAME                         HELD WITH THE COMPANY; AND AGE           PREDECESSOR         1994(A)
- ------------------------------------  --------------------------------------------  ---------------  ------------------
<S>                                   <C>                                           <C>              <C>
DIRECTOR NOMINEES
Frank D. Hickingbotham..............  Chairman of the Board and Chief Executive             1970           10,031,712
                                       Officer of the Company; Age 57(b)
Herren C. Hickingbotham.............  President of the Company; Age 35(b)                   1982              572,912
William H. Bowen....................  President and Chief Executive Officer,                1993             *
                                       Healthsource Arkansas Ventures, Inc.
                                       (health maintenance organization); Age
                                       70(b)
Daniel R. Grant.....................  President Emeritus, Ouachita Baptist                  1989             *
                                       University; Age 70
F. Todd Hickingbotham...............  President of Riverport Equipment and                  1990              533,890
                                       Distribution Company, a subsidiary of the
                                       Company; Age 30
Don O. Kirkpatrick..................  President and Chief Executive Officer,                1993             *
                                       Quality Foods, Inc. (foodservice
                                       distribution); Age 56
Gale Law............................  Senior Vice President, Treasurer and Chief            1989             *
                                       Financial Officer of the Company; Age 48(b)
Marvin D. Loyd......................  Dentist; Age 61                                       1984             *
Hugh H. Pollard.....................  Chief Executive Officer of Brooks-Pollard             1984              286,000
                                       Co., Inc. (a marketing consulting firm);
                                       Age 53(b)
NAMED EXECUTIVES
Kevin Carlin........................  President, Carlin Manufacturing, Inc., a               N/A             *
                                       subsidiary of the Company; Age 39(c)
Charles A. Cocotas..................  President, TCBY Systems, Inc., a subsidiary            N/A             *
                                       of the Company; Age 58
Thomas Tipps........................  President, Americana Foods Limited                     N/A             *
                                       Partnership and the National Sales Division
                                       of TCBY Systems, Inc., subsidiaries of the
                                       Company; Age 47
<FN>
- ------------------------
 *   Denotes  ownership of less than  1% of the outstanding  common stock of the
     Company.
</TABLE>

                                       3
<PAGE>

<TABLE>
<S>  <C>
(a)  Includes shares, if any, held by spouse; held in joint tenancy with spouse;
     held by or for the benefit of  nominee or one or more members of  nominee's
     immediate  family; held by a charitable  foundation of which the nominee is
     the trustee; credited  to nominee's  account in the  Company's employee  or
     non-employee director stock option plans; with respect to which the nominee
     has  or  shares  voting or  investment  powers; subject  to  employee stock
     options which were exercisable on January 1, 1994 (355,132 shares) or which
     have or will become exercisable within 60 days thereafter; or in which  the
     nominee  otherwise has a beneficial interest. All directors and officers as
     a group beneficially  own an  aggregate of  11,791,613 shares  (44% of  all
     outstanding shares).
(b)  Also  a member of the Executive Committee  of the Board of Directors of the
     Company.
(c)  Mr. Carlin's employment by the Company ended as of November 30, 1993.
</TABLE>

    Frank D. Hickingbotham is the father of Herren C. Hickingbotham and F.  Todd
Hickingbotham.  No other family relationships exist among any of the above named
individuals.

    Mr. Bowen served as Chairman and Chief Executive Officer of First Commercial
Corporation, a bank holding company, from  1984 to 1991 and currently remains  a
director of that company. From September 1991 to December 1992, Mr. Bowen served
as Chief of Staff to former Arkansas Governor Bill Clinton.

    Except  as set forth above each of  the foregoing nominees has served on the
nominee's  respective  company  in  the   capacity  set  forth  or  in   various
administrative  or  executive  positions  with  such  company,  its  parents  or
subsidiaries for at least five years.

                               BOARD OF DIRECTORS

    The Board of  Directors of  the Company held  meetings or  acted by  written
consent  five (5) times during  the fiscal year ended  November 30, 1993. All of
the Company's incumbent director nominees  attended each of these meetings.  The
Board  of Directors has standing compensation  and audit committees; it does not
have a standing  nominating committee.  Directors who  are not  officers of  the
Company  or  any subsidiary  of  the Company  are paid  $1,000  for each  day of
attendance at  Board  meetings,  are  reimbursed  for  expenses  and  were  paid
additional  fees of $5,000 for fiscal  1993. In 1992, the Company's stockholders
approved the  adoption  of  the  1992 Nonemployee  Director  Stock  Option  Plan
("Director  Plan") pursuant to  which each director  of the Company  who was not
otherwise an  employee  of  the Company  or  any  subsidiary on  April  1,  1992
("Effective  Date") automatically was granted options  to purchase shares of the
Company's common stock  on such  date, determined  by multiplying  one plus  the
number  of whole  years of  continuous service  on the  Board during  the period
commencing on March 31, 1985 through  March 30, 1991 times 4,000. Each  director
elected  to  the  Board  after  the  Effective  Date  shall  upon  such election
automatically be granted an  option to purchase  4,000 shares. Additionally,  on
each  succeeding  April  1 following  the  Effective Date,  each  director shall
automatically be granted  an option to  purchase 4,000 shares  of common  stock;
provided  however, that such option grants shall only be made to those directors
who (i) are not otherwise employees of the Company or any subsidiary on the date
of grant; (ii) were not employees of  the Company or any subsidiary at any  time
during  the period commencing on the date of the last annual meeting through the
date of grant  (the "Eligibility  Period"); (iii) served  on the  Board for  the
entire Eligibility Period; and (iv) attended at least 50% of the meetings of the
Board  during the  Eligibility Period.  As of February  15, 1994,  none of these
options had been exercised. In fiscal 1993 4,000 options were granted under this
plan to each  of the  five non-employee  directors now  nominated for  election.
Outstanding  options  terminate three  months after  a director's  service ends,
except in  case of  the death  or  permanent disability  of such  director.  The
exercise  price of all options under this plan is equal to the fair market value
of the common stock of the Company as of the close of trading on the date of the
grant.

    The Compensation Committee, which during fiscal 1993 consisted of Mr. Bowen,
Dr. Grant and Dr. Loyd, considers, approves and reports to the

                                       4
<PAGE>
Board of Directors the compensation to be  paid to the officers of the  Company,
determines  the amounts  of grants  under the  Company's stock  option plans and
makes recommendations to the  Board with respect  to the Company's  compensation
policies. The Compensation Committee held 3 meetings during fiscal 1993.

    The  Audit Committee,  which during fiscal  1993 consisted of  Dr. Loyd, Dr.
Grant  and  Mr.  Kirkpatrick,  recommends  independent  public  accountants  for
appointment  by  the Board  of  Directors as  auditors  of the  Company  and its
subsidiaries, reviews and makes recommendations to the Board with respect to the
scope of  the  annual  audit  of  the  Company  and  its  subsidiaries,  reviews
recommendations made by the auditors with respect to the accounting methods used
and  the adequacy  of the Company's  internal control structure  and advises the
Board with respect to such recommendations, and approves non-audit services. The
Audit Committee held 3 meetings in fiscal 1993.

                                  REMUNERATION

    The following table shows the cash compensation paid by the Company, and its
subsidiaries, as well as certain other compensation paid or accrued, during  the
fiscal  years indicated, to  each of the five  most highly compensated executive
officers of the Company  and its subsidiaries, in  all capacities in which  they
served:

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                                              LONG TERM
                                                                                            COMPENSATION
                                                                                            -------------
                                                               ANNUAL COMPENSATION
                                                       -----------------------------------     AWARDS
                                                                             OTHER ANNUAL   -------------     ALL OTHER
                                                        SALARY      BONUS    COMPENSATION   STOCK OPTIONS   COMPENSATION
NAME AND PRINCIPAL POSITION                   YEAR        ($)        ($)        ($)(A)       (IN SHARES)       ($)(A)
- ------------------------------------------  ---------  ---------  ---------  -------------  -------------  ---------------
<S>                                         <C>        <C>        <C>        <C>            <C>            <C>
Frank D. Hickingbotham....................       1993    410,192                  16,422          12,500          4,497(b)
  Chairman and CEO                               1992    410,000                                  15,000          4,000(b)
                                                 1991    406,000
Herren C. Hickingbotham...................       1993    244,041                  24,266          11,000          4,497(b)
  President                                      1992    234,000                                  12,500          4,000(b)
                                                 1991    230,000
Kevin Carlin..............................       1993    251,216                   2,367(e)        3,000          3,551(b)
  President -- Carlin Manufacturing, Inc.        1992    240,000    132,000                        3,000          4,000(b)
                                                 1991    218,000
Charles A. Cocotas(c).....................       1993    186,550     75,000                       10,000            976(d)
  President -- TCBY Systems, Inc.                1992    106,731                                 100,000          3,841(d)
Thomas R. Tipps(c)........................       1993    168,074      1,851       15,826(d)       10,000          1,851(b)
  President -- Americana Foods Limited           1992    115,000     45,000       43,000(d)      100,000
   Partnership
<FN>
- ------------------------
(a)  In  accordance  with  Securities  and  Exchange  Commission  ("SEC") rules,
     information with respect to fiscal year 1991 has been omitted.
(b)  Represents  amounts  contributed  as   matching  contributions  under   the
     Company's 401(k) Plan.
(c)  Mr.  Tipps and Mr. Cocotas were not executive officers of the Company prior
     to fiscal 1992.
(d)  Primarily relocation expenses incurred in fiscal 1993.
(e)  Primarily represents net gain on  exercise of 2,100 options (1,350  options
     at  a price of $6.375  and 750 options at a  price of $5.75) and subsequent
     sale at a per share price of $7.25.
</TABLE>

                                       5
<PAGE>
                       OPTION GRANTS IN LAST FISCAL YEAR

    The following table  shows all  individual grants  of stock  options to  the
named  executive officers of  the Company during the  fiscal year ended November
30, 1993:

<TABLE>
<CAPTION>
                                                                                                  POTENTIAL REALIZABLE
                                                                                                    VALUE AT ASSUMED
                                                       % OF TOTAL                                   ANNUAL RATES OF
                                                         OPTIONS                                      STOCK PRICE
                                                       GRANTED TO                                   APPRECIATION FOR
                                             OPTIONS    EMPLOYEES     EXERCISE                        OPTION TERM
                                             GRANTED    IN FISCAL       PRICE       EXPIRATION    --------------------
                   NAME                      (#)(A)       1992      ($/SHARE)(B)       DATE       5%($)(C)   10%($)(C)
- ------------------------------------------  ---------  -----------  -------------  -------------  ---------  ---------
<S>                                         <C>        <C>          <C>            <C>            <C>        <C>
Frank D. Hickingbotham....................     12,500       3.74%     $    4.75       12/10/2002  $  37,341  $  94,628
Herren C. Hickingbotham...................     11,500       3.29%          4.75       12/10/2002     32,860     83,273
Kevin Carlin..............................      3,000       0.89%          4.75       12/10/2002      8,962     22,711
Charles A. Cocotas........................     10,000       2.99%          4.75       12/10/2002     29,872     75,703
Thomas R. Tipps...........................     10,000       2.99%          4.75       12/10/2002     29,872     75,703
<FN>
- ------------------------
(a)  Except  as  noted,  the  options  become  exercisable  in  4  equal  annual
     installments  beginning one year after the date of grant assuming continued
     employment with the Company or its subsidiaries.
(b)  The exercise price reflects the fair  market value of the Company's  Common
     Stock  on the date of  grant. Currently, the exercise  price may be paid in
     cash or in shares of the Company's Common Stock having a fair market  value
     on the date of exercise equal to the aggregate option price. Any obligation
     to pay federal or state withholding taxes must be paid in cash.
(c)  As  required by rules of the SEC,  potential values stated are based on the
     prescribed assumption that  the Company's Common  Stock will appreciate  in
     value  from the date of grant to the end of the option term (ten years from
     the date of grant) at annualized rates of 5% and 10% (total appreciation of
     63% and 159%),  respectively, and  therefore are not  intended to  forecast
     possible  future appreciation, if any, in the price of the Company's Common
     Stock.
</TABLE>

              AGGREGATED OPTIONS EXERCISED IN LAST FISCAL YEAR AND
                         FISCAL YEAR END OPTION VALUES

    The following table provides information concerning unexercised options held
by the named executive officers as of the fiscal year ended November 30, 1993:

<TABLE>
<CAPTION>
                                                   NUMBER                      NUMBER
                    NAME(A)                      EXERCISABLE  MARKET VALUE  UNEXERCISABLE  MARKET VALUE
- -----------------------------------------------  -----------  ------------  -------------  ------------
<S>                                              <C>          <C>           <C>            <C>
Frank D. Hickingbotham.........................      20,675    $    1,875        26,425     $   24,375
Herren C. Hickingbotham........................      25,459         9,956        22,382         20,625
Kevin Carlin...................................         -0-           -0-         6,600          5,625
Charles A. Cocotas.............................      50,000        56,250        60,000         71,250
Thomas R. Tipps................................      50,000        56,250        60,000         71,250
<FN>
- ------------------------
(a)  There were no options exercised by any named executive during fiscal  1993,
     except in the case of Mr. Carlin (see Summary Compensation Table).
</TABLE>

EMPLOYMENT ARRANGEMENTS

    Messrs. Cocotas and Tipps each entered into substantially similar employment
agreements with subsidiary companies; Mr. Cocotas entered into an agreement with
TCBY  Systems, Inc.,  as of  February 17,  1992, and  Mr. Tipps  entered into an
agreement with Americana  Foods Limited  Partnership as  of March  3, 1992.  The
material  terms of  each agreement  provide for  minimum, fixed  compensation of
$150,000 (increased  subsequently by  the  Company), a  grant of  100,000  stock
options under the

                                       6
<PAGE>
Company's  current plans but  vesting half on  the first and  half on the second
anniversary date of grant,  accelerated vesting of the  100,000 option grant  in
the event of a change of control of the Company, termination of the agreement on
the  second anniversary of the agreement, and a post-employment covenant against
competition with the Company for a term of one year.

    Messrs. Herren Hickingbotham, Cocotas, and  Tipps, each, as well as  certain
other  officers of  the Company have  entered into change  of control agreements
with the  Company in  which 2  times (2.99  in Mr.  Hickingbotham's case;  other
officers  have  the  same or  lower  multiple)  the average  of  the immediately
preceding five year's annual includable compensation  will be paid to them  upon
an  involuntary  termination of  employment  for either  (i)  a one  year period
following a change of control of the Company or (ii) a voluntary termination  of
employment between the 90th day following up to the anniversary date of a change
of control. "Change of control" is defined in the agreements. Any payments under
these  agreements are expressly limited by so called "safe harbor" provisions of
Section  280G  of  the  Internal  Revenue  Code  of  1986  and  the  regulations
promulgated thereunder.

         BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

    The   Company's  executive  compensation  program  is  administered  by  the
Compensation Committee of the Board of  Directors. At fiscal 1993 year end,  the
Compensation  Committee was  comprised of  Mr. William  H. Bowen,  Dr. Marvin D.
Loyd, and Dr.  Daniel R. Grant,  all of  whom are nonemployee  directors of  the
Company.  The  Compensation  Committee  establishes  policies  relating  to  the
compensation of  executive officers,  approves management's  recommendations  on
executive compensation amounts, and oversees the administration of the Company's
employee benefit plans.

    Set  forth below is the Compensation  Committee's report which describes the
components of the Company's executive  compensation program for fiscal 1993  and
the underlying policies upon which compensation determinations were based.

COMPENSATION POLICIES

    The  goal of the  Company's compensation policy is  to ensure that executive
compensation is  related to  and  supports the  Company's overall  objective  of
enhancing  shareholder value. To achieve this goal the following objectives have
been adopted  by  the  Compensation Committee  as  guidelines  for  compensation
decisions:

        - Provide  a  competitive compensation  package that  enables the
          Company to attract and retain key executives;

        - Relate compensation  to  past and  anticipated  individual  and
          Company performance; and

        - Align  employees' interests with  the interests of shareholders
          by encouraging executive stock ownership.

COMPENSATION ELEMENTS

    The Committee believes that the  above objectives are obtained by  combining
cash  and equity based compensation. For fiscal 1993, the Company's compensation
program consisted  of  (i) base  salary,  adjusted  from the  prior  year;  (ii)
discretionary  bonuses based upon individual  initiatives and performance; (iii)
stock option grants under the Company's 1992 Employee Stock Option Plan and (iv)
matching contributions under the Company's deferred compensation plan.

    BASE SALARY.    Executives' base  salary  levels are  reviewed  annually  to
determine  whether they are near the  median range of persons holding comparable
positions at  companies  engaging in  similar  businesses of  similar  size  and
complexity   and  whether  they  fairly   compensate  executives  for  past  and
anticipated  efforts.  Various  salary  studies  reviewed  by  the  Compensation
Committee indicate that the executive officers of the Company generally are paid
at  or below the median salary of all executives performing similar functions at
companies  engaged  in  similar  businesses  of  similar  size.  New   executive
management  was hired in  1992, and salaries established  for these persons were
believed to be

                                       7
<PAGE>
commensurate with each such officer's experience and anticipated contribution to
the profitability of the  Company. Individual salaries are  based upon past  and
anticipated  individual  performance,  level and  scope  of  responsibility, and
experience within a competitive salary range  in line with the pay practices  of
similarly  situated  companies.  Base  salaries  for  executives  increased only
slightly during fiscal  1993 and  fiscal 1992,  except for  Messrs. Cocotas  and
Tipps  (see below).  This occurred  despite increased  responsibilities for most
members of  management as  Company staff  was reduced  during this  period.  The
Compensation  Committee believes  that such  salaries were  competitive within a
range that the Committee believes to  be reasonable and necessary to  accomplish
the  Company's compensation objectives. The base salaries of Messrs. Cocotas and
Tipps were  increased in  fiscal 1993  to reflect  the Compensation  Committee's
belief that their respective performances merited the increases.

    CASH  BONUSES.  In prior fiscal  years the Compensation Committee determined
whether to  award bonuses  to  executive officers  based upon  their  individual
performances   and  the  performance  of  the   Company.  For  fiscal  1993  the
Compensation Committee  adopted  the Company's  general  bonus program  for  all
executive  and other officers of  the Company. Bonus participation  was set at a
percentage of base salary for each full-time employee of the Company (except for
full-time employees who were already covered  by a bonus program, such as  those
operating  Company-owned stores, at Carlin Manufacturing, Inc., and at Americana
Foods Limited  Partnership)  by  the Company's  internal  salary  administration
committee,  and  in the  case  of executives  and  officers by  the Compensation
Committee; the percentage assigned to the  position was determined in all  cases
based  upon the relative value to the Company of the work to be performed by the
employee holding such position. The bonus participation assigned was  attainable
in  four equal parts by each employee: (i) individual performance, as determined
by the employee's immediate supervisor or Compensation Committee, in the case of
the executive officers of the  Company; (ii) departmental or group  performance,
as  determined with reference to the financial plan for that department or group
established and  approved  prior  to  commencement of  the  fiscal  year;  (iii)
subsidiary  or division  performance, also as  determined with  reference to the
financial plan for that subsidiary or division established prior to commencement
of the fiscal  year; and (iv)  overall Company performance,  also as  determined
with  reference to the financial  plan for the Company.  In addition, for fiscal
1993 an additional condition existed for  all bonus plan participants: No  bonus
would be payable for the fiscal year unless the Company achieved at least 75% of
its  planned earnings; the Company failed to  achieve such goal for fiscal 1993,
and payments  under the  bonus  program were  not made.  Discretionary  payments
ranging  from $100 to  two weeks' salary (based  upon employment longevity) were
paid as Christmas bonuses to reflect employee efforts for fiscal 1993, and  such
payments  for executive officers were approved by the Compensation Committee. In
fiscal 1993  discretionary  cash bonuses  totalling  $75,000 were  paid  to  Mr.
Cocotas reflecting his perceived contributions to the Company and his efforts on
behalf  of  the  Company; the  bonus  payments  made were  not  pursuant  to the
aforementioned or any other plan.

    STOCK OPTIONS.    The  Compensation Committee  strongly  believes  that  the
interests  of shareholders and executives become  more closely aligned when such
executives are provided an opportunity to acquire a proprietary interest in  the
Company  through  ownership  of  the Company's  common  stock.  Accordingly, key
employees of the Company, including executive officers, as part of their overall
compensation package, are eligible for  participation in the Company's  Employee
Stock  Option Plan, whereby they  are granted options to  purchase shares of the
Company's Common Stock  in the future  at a  price specified at  time of  grant.
Stock  options are  granted at  no less than  fair market  value on  the date of
grant, and are exercisable in four annual installments beginning one year  after
the  date of grant.  Because no benefit  is received unless  the Company's stock
price performs favorably,  awards under the  stock option plan  are intended  to
provide  incentives  for  executive  officers  to  enhance  long-term  corporate
performance, as  reflected  in  stock  price  appreciation,  thereby  increasing
shareholder   value.  Individual  stock  option   grants  are  determined  after
considering  a  number  of  factors  such  as  individual  performance,  Company
performance,  and the  relative mix  of cash  and non-cash  compensation. During
fiscal 1993,  options to  purchase a  total  of 90,000  shares were  granted  to
executive officers at a price of $4.75 per share.

                                       8
<PAGE>
    DEFERRED  COMPENSATION.    The  Company has  adopted  a  broad-based pre-tax
savings plan (the "401(k)  Plan") to provide a  means for eligible employees  to
defer  a  portion  of  their  compensation  and  encourage  savings  to  provide
additional financial security for the  future. While the Compensation  Committee
considers  this  to  be  an important  element  of  its  employees' compensation
package, Company contributions under the 401(k) plan are fixed and therefore are
not directly tied to individual or corporate performance.

CEO COMPENSATION

    Mr. Frank D. Hickingbotham has been Chairman and Chief Executive Officer  of
the  Company since its inception in 1981.  As with other executive officers, Mr.
Hickingbotham's compensation package  has been designed  to encourage short  and
long-term  performance in line with  the stockholder interests. The Compensation
Committee believes that  Mr. Hickingbotham's  base salary is  reflective of  his
position  and  responsibility,  and  various  salary  surveys  reviewed  by  the
Compensation Committee indicate that  he is paid  comparably to chief  executive
officers  of  companies of  similar size.  Mr.  Hickingbotham's 1993  salary was
determined based upon the factors considered in determining the base salary  for
all executives.

    In accordance with the Company's overall policy with regard to and treatment
of  cash bonuses  in fiscal 1993,  Mr. Hickingbotham received  a Christmas bonus
equal to two weeks' base salary. In  keeping with the Company's goal of  linking
executive  compensation to the creation  of shareholder value, Mr. Hickingbotham
was granted stock  options to  purchase 12,500  shares of  the Company's  Common
Stock.  In  granting such  options,  the Compensation  Committee  considered Mr.
Hickingbotham's level and scope of responsibility, contributions to the  Company
and  the  extent to  which  such options  were being  granted  in lieu  of other
cash-based compensation.

SUMMARY

    The Compensation Committee believes that the combination of base salary  and
bonuses  based  upon individual  and corporate  performance in  conjunction with
equity based compensation linking executives interests with the interests of the
Company's shareholders,  provides  a  competitive  program  which  reflects  the
Company's  compensation policies described above. The Committee further believes
that these  policies  are specifically  reflected  in fiscal  1993  compensation
levels.

                             COMPENSATION COMMITTEE

                                William H. Bowen
                                Daniel R. Grant
                                 Marvin D. Loyd

                                       9
<PAGE>
                               PERFORMANCE GRAPH

    The  following performance graph  compares the performance  of the Company's
Common Stock  to  the Dow  Jones  Equity Market  Index  and Dow  Jones  Consumer
Cyclical  Sector  Entertainment &  Leisure-Restaurants Index  for the  last five
years beginning  November 30,  1988  and ending  November  30, 1993.  The  graph
assumes  that the value of the investment in the Company's Common Stock and each
index was  $100 at  November  30, 1988  and that  all  dividends, if  any,  were
reinvested.

<TABLE>
<CAPTION>
                                                                            1989       1990       1991       1992       1993
                                                                          ---------  ---------  ---------  ---------  ---------
<S>                                                                       <C>        <C>        <C>        <C>        <C>
TCBY Enterprises, Inc.                                                    $     217  $      59  $      55  $      50  $      68
Dow Jones Equity Market Index                                             $     145  $     127  $     160  $     228  $     266
Dow Jones Consumer Cyclical Sector Entertainment & Leisure-Restaurants
 Index                                                                    $     131  $     125  $     152  $     182  $     200
</TABLE>

                              CERTAIN TRANSACTIONS

    The Company engages Brooks-Pollard Co., Inc., a marketing consulting firm of
which  Mr. Hugh H. Pollard is Chief  Executive Officer, to advise and assist its
marketing department. The Company paid to Brooks-Pollard Co., Inc. approximately
$190,619 primarily for consultation services in fiscal 1993.

    The Company's  health  plans  administrator, Spradley  &  Coker,  Inc.,  was
acquired  by Healthsource Arkansas Ventures, Inc., in 1993. Mr. William H. Bowen
is President and  Chief Executive Officer  of the acquiring  company. In  fiscal
1993 the Company paid fees of $76,400 to Spradley & Coker.

    The  Company  contracts with  Quality Foods,  Inc., for  certain foodservice
distribution,  primarily  within  the  State  of  Arkansas  in  connection  with
deliveries  to accounts of the National Sales Division of TCBY Systems, Inc. The
value of goods  handled by  Quality Foods for  the National  Sales Division  was
$329,235  in  fiscal  1993,  and  Quality  Foods,  Inc.  derived  fees therefrom
consistent with industry standards.

    During fiscal  1993, the  Company deposited  monies in  banks owned  by  FDH
Bancshares,  Inc., a bank holding company, the  sole shareholder of which is Mr.
Frank D. Hickingbotham. Deposits bore market rates of interest.

                                       10
<PAGE>
                                    AUDITORS

    Representatives of Ernst & Young, the Company's auditors, are expected to be
present at the meeting  and will be  available to respond  to questions and  may
make a statement if they so desire.

                             STOCKHOLDER PROPOSALS

    Any proposal which a stockholder intends to present at the annual meeting of
stockholders  in 1995 must  be received by  the Company by  November 18, 1994 in
order to  be  eligible for  inclusion  in the  proxy  statement and  proxy  form
relating to such meeting.

                            EXPENSES OF SOLICITATION

    The  cost of soliciting proxies will  be borne by the Company. Solicitations
may be made by officers, directors and employees of the Company personally or by
mail, telephone, telegraph  or other  similar means  of communication;  provided
that  solicitation by such persons  is made on a part  time basis and no special
compensation, other than actual expenses incurred, will be paid.

                                   IMPORTANT

    All stockholders are cordially invited to  attend the meeting in person.  If
you  cannot be present at  the meeting, please sign  and date the enclosed Proxy
and mail it PROMPTLY in the enclosed self-addressed envelope. No postage need be
affixed if mailed in the United States.

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