TCBY ENTERPRISES INC
10-Q, 1994-10-14
ICE CREAM & FROZEN DESSERTS
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                             PAGE 1



        UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C.  20549
                            FORM 10Q


(Mark One)
__X__ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
    SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended August 31, 1994

                               OR

_____ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
    SECURITIES EXCHANGE ACT OF 1934

For the transition period from ______________ to _____________

Commission file number 1-10046


                       TCBY ENTERPRISES, INC.
       (Exact name of registrant as specified in its charter)


Delaware                                       71-0552115
(State or other jurisdiction of             (I.R.S. Employer
 incorporation or organization)             Identification No.)


425 West Capitol Avenue, Little Rock, AR                 72201
(Address of principal executive offices)              (Zip Code)


                           (501) 688-8229
(Registrant's telephone number, including area code)



Indicate by check mark whether the  registrant (1) has filed all  reports
required to be filed by Section 13 of the Securities Exchange Act of 1934
during the preceding  12 months,  (or for  such shorter  period that  the
registrant was required to file such reports) and (2) has been subject to
such filing requirements for the past 90 days.


                                       Yes _X_   No ___


On September 30, 1994  there were 25,594,264 shares of  the registrant's
common stock outstanding.



                                     Sequential Page No. 1
<PAGE>


                             PAGE 2
<TABLE>

                        TABLE OF CONTENTS
<CAPTION>
Part I.   FINANCIAL INFORMATION                                  Page
<S>       <C>                                                    <C>
Item 1.   Financial Statements (Unaudited)

          Consolidated Balance Sheets
          August 31, 1994 and November 30, 1993                   3

          Consolidated Statements of Income
          Quarter and Nine months ended
          August 31, 1994 and 1993                                5

          Consolidated Statements of Cash Flows
          Nine months ended August 31, 1994 and 1993              6

          Notes to Consolidated Financial Statements 
          August 31, 1994                                         7


Item 2.   Management's Discussion and Analysis of Financial
          Condition and Results of Operations                     9


PART II.  OTHER INFORMATION


Item 1.   Legal Proceedings                                      15

Item 6.   Exhibits and Reports on Form 8-K                       15


SIGNATURES                                                       16
</TABLE>






















                                          Sequential Page No. 2


<PAGE>


                                     PART 1
                              FINANCIAL INFORMATION

ITEM 1 FINANCIAL STATEMENTS (UNAUDITED)

TCBY ENTERPRISES, INC.
CONSOLIDATED BALANCE SHEETS (UNAUDITED)
<TABLE>
<CAPTION>
                                              August 31,        November 30,
                                                1994               1993
                                             ____________       ____________
<S>                                         <C>                <C>
CURRENT ASSETS
 Cash and cash equivalents                  $  5,709,845       $ 10,167,074
 Short-term investments                        8,669,213         14,826,289
 Receivables:
  Trade accounts                              20,821,696         10,859,638
  Notes                                        2,229,671          2,577,182
  Allowance for doubtful accounts
   and notes                                    (400,381)          (650,547)
                                            _____________      _____________
                                              22,650,986         12,786,273

 Refundable income taxes                            -               487,394
 Deferred income taxes                           611,914            611,914
 Inventories                                  13,775,945         11,476,837
 Prepaid expenses and other assets             3,528,858          2,539,461
                                            _____________      _____________
   TOTAL CURRENT ASSETS                       54,946,761         52,895,242

PROPERTY, PLANT AND EQUIPMENT
 Land                                          4,127,523          3,879,175
 Buildings                                    23,208,174         22,519,574
 Furniture, vehicles and equipment            51,817,157         49,932,263
 Leasehold improvements                        9,812,560         11,020,257
 Construction in progress                      5,161,490            743,493
 Allowances for depreciation 
  and amortization                           (38,484,049)       (34,179,906)
                                            _____________      _____________
                                              55,642,855         53,914,856

OTHER ASSETS
 Notes receivable, less current portion
  (less allowance for doubtful notes
  1994 - $934,224; 1993 - $1,517,943)          8,648,879         10,146,885
 Intangibles (less amortization
  1994 - $3,772,528; 1993 - $2,705,816)        5,926,313          6,122,354
 Other                                         9,608,086          5,611,799
                                            _____________      _____________
                                              24,183,278         21,881,038
                                            _____________      _____________
   TOTAL ASSETS                             $134,772,894       $128,691,136
                                            =============      =============

See notes to consolidated financial statements.
</TABLE>


                                                 Sequential Page No. 3



<PAGE>
TCBY ENTERPRISES, INC.
CONSOLIDATED BALANCE SHEETS (UNAUDITED)
<TABLE>
<CAPTION>

                                              August 31,         November 30,
                                                1994                 1993
                                            ____________       _____________

LIABILITIES AND STOCKHOLDERS' EQUITY
<S>                                         <C>                <C>
CURRENT LIABILITIES
 Accounts payable                           $  1,572,500       $  1,199,737
 Accrued expenses                              5,970,904          5,276,677
 Income taxes payable                          2,660,322               -
 Deferred franchise fee income                   366,984            265,227
 Current portion of long-term debt             2,092,841          2,092,761
                                            _____________      _____________
   TOTAL CURRENT LIABILITIES                  12,663,551          8,834,402

LONG-TERM DEBT, less current portion           9,913,777         11,486,736

DEFERRED INCOME TAXES                          3,138,784          3,138,784

COMMITMENTS AND CONTINGENCIES                       -                  -

STOCKHOLDERS' EQUITY
 Preferred stock, par value $.10 per share;
  authorized 2,000,000 shares                       -                  -
 Common stock, par value $.10 per share;
  authorized 50,000,000 shares; issued-
  1994 - 26,848,933; 1993 - 26,804,385         2,684,893          2,680,439
 Additional paid-in capital                   24,480,234         24,255,981
 Retained earnings                            91,302,854         87,705,993
                                            _____________      _____________
                                             118,467,981        114,642,413

Less treasury stock, at cost 
 (1,317,069 shares in 1994 and 1993)          (9,411,199)        (9,411,199)
                                            _____________      _____________
                                             109,056,782        105,231,214
                                            _____________      _____________

TOTAL LIABILITIES AND STOCKHOLDERS'
  EQUITY                                    $134,772,894       $128,691,136
                                            =============      =============

See notes to consolidated financial statements.
</TABLE>


                                                 Sequential Page No. 4


<PAGE>
TCBY ENTERPRISES, INC.
CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)
<TABLE>
<CAPTION>
                                 Quarter Ended                   Nine Months Ended
                                  August 31,                         August 31,
                            1994             1993               1994            1993
                         ____________     ____________      _____________   _____________
<S>                      <C>              <C>               <C>             <C>
Sales                    $46,691,476      $33,824,848       $108,878,526    $ 85,923,279
Cost of sales             27,105,673       17,541,107         63,990,315      45,346,145
                         ____________     ____________      _____________   _____________
  GROSS PROFIT            19,585,803       16,283,741         44,888,211      40,577,134

Franchising revenues:
 Initial franchise and
  license fees               284,128          112,000          1,017,828         695,500
 Royalty income            3,699,076        3,289,250          8,379,169       7,652,544
                         ____________     ____________      _____________   _____________
  Total franchising
  revenues                 3,983,204        3,401,250          9,396,997       8,348,044
                         ____________     ____________      _____________   _____________
                          23,569,007       19,684,991         54,285,208      48,925,178

Selling, general and
 administrative expenses  16,825,023       13,925,011         43,160,108      40,269,627
                         ____________     ____________      _____________   _____________
                           6,743,984        5,759,980         11,125,100       8,655,551

Interest expense            (173,287)        (192,631)          (482,411)       (655,331)
Interest income              208,137          322,326            726,049         997,458
Other income (expense)        41,643          246,160            (38,099)        125,422
                         ____________     ____________      _____________   _____________
                              76,493          375,855            205,539         467,549
                         ____________     ____________      _____________   _____________
  INCOME BEFORE
  INCOME TAXES             6,820,477        6,135,835         11,330,639       9,123,100

Income taxes:
 Current                   2,340,886        1,674,653          3,909,070       2,713,325
 Deferred                       -             458,778              -             458,778
                         ____________     ____________      _____________   _____________
                           2,340,886        2,133,431          3,909,070       3,172,103
                         ____________     ____________      _____________   _____________
  NET INCOME             $ 4,479,591      $ 4,002,404       $  7,421,569    $  5,950,997
                         =============    =============     =============   =============

  NET INCOME PER SHARE   $      0.18      $      0.16       $      0.29     $      0.23
                         =============    =============     =============   =============

Average shares 
 outstanding              25,518,767       25,625,837         25,501,297      25,635,158
                         =============    =============     =============   =============
Cash dividends paid
per share                $      0.05      $      0.05       $      0.15     $      0.15
                         =============    =============     =============   =============
See notes to consolidated financial statements.


</TABLE>
                                                  Sequential Page No. 5
<PAGE>

TCBY ENTERPRISES, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
<TABLE>
<CAPTION>

                                                          Nine Months Ended
                                                             August 31,
                                                        1994              1993
                                                    _______________________________
<S>                                                 <C>               <C>
OPERATING ACTIVITIES
Net Income                                          $  7,421,569      $  5,950,997 
Adjustments to reconcile net income to net
 cash (used in) provided by operating activities:
  Depreciation and amortization                        6,308,485         5,827,401
  Amortization of intangibles                            468,848           400,232
  Provision for doubtful accounts                        901,708           831,537
  Provision for deferred income taxes                       -              458,778
  Loss on disposal of property and equipment             315,465            37,897
Changes in operating assets and liabilities:
  Accounts receivable                                (11,697,651)       (6,439,281)
  Inventories                                         (2,299,108)         (151,408)
  Prepaid expenses                                      (989,397)          136,377 
  Intangibles and other assets                        (4,957,338)       (2,503,437)
  Accounts payable and accrued expenses                1,066,990         1,117,450
  Deferred revenues                                      101,757          (184,036)
  Income taxes                                         3,147,716         1,627,052
                                                    _____________     _____________

  NET CASH (USED IN) PROVIDED BY
   OPERATING ACTIVITIES                                 (210,956)        7,109,559

INVESTING ACTIVITIES
 Purchases of property, plant and equipment           (8,260,222)       (5,377,577)
 Proceeds from sale of property and equipment            596,517         1,526,079
 Origination of notes receivable                      (1,297,530)       (1,217,583)
 Principal collected on notes receivable               3,726,766         2,557,089
 Purchases of short-term investments                  (4,384,779)      (17,144,501)
 Proceeds from sale of short-term investments         10,541,855        18,180,353
                                                    _____________     _____________
  NET CASH PROVIDED BY (USED IN)
   INVESTING ACTIVITIES                                  922,607        (1,476,140)
FINANCING ACTIVITIES
 Proceeds from long-term borrowings                         -           14,622,357
 Proceeds from sales of common stock                     228,707            99,289
 Dividends paid                                       (3,824,708)       (3,838,575)
 Purchases of treasury stock                                -             (708,643)
 Retirement of long-term debt                         (1,572,879)      (17,327,344)
                                                    _____________     _____________
  NET CASH USED IN FINANCING ACTIVITIES               (5,168,880)       (7,152,916)
                                                    _____________     _____________
Decrease in cash and cash equivalents                 (4,457,229)       (1,519,497)
Cash and cash equivalents at beginning of period      10,167,074        17,055,288
                                                    _____________     _____________
  CASH AND CASH EQUIVALENTS AT END OF PERIOD        $  5,709,845      $ 15,535,791
                                                    =============     =============
</TABLE>
See notes to consolidated financial statements.
ments.
                                                      Sequential Page No. 6

<PAGE>
                             PAGE 7


TCBY ENTERPRISES, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

August 31, 1994


NOTE A -- FINANCIAL STATEMENT PRESENTATION

The notes to the consolidated financial statements do not include all notes
which would be included in the annual report to stockholders and  reference
to the footnotes  contained in the  annual report to  stockholders for  the
year ended  November 30,  1993, will  give additional  information on  such
items as  significant accounting  policies, long-term  debt, income  taxes,
lease commitments, contingencies and employee  benefit plans.  However,  in
the opinion of management, all footnotes have been included for disclosures
required for compliance with the Securities and Exchange Commission  rules,
as contained in Accounting Series Release No. 177.  Also in the opinion  of
management, all adjustments (consisting of normal recurring accruals) which
are necessary for a fair statement  of the results for the interim  periods
have been included.


NOTE B -- RECLASSIFICATIONS

Certain amounts in  the 1993  consolidated financial  statements have  been
reclassified to conform to the 1994 presentation.

NOTE C -- INVENTORY
<TABLE>
<CAPTION>
                                  August 31,      November 30,
                                     1994             1993
                                  ___________     ___________
<S>                               <C>             <C>
Manufacturing materials and
  supplies                        $ 4,157,109     $ 3,775,732

Finished yogurt products and
  other food products               4,832,981       3,281,552

Equipment and other products        4,785,855       4,419,553
                                  ___________     ___________
                                  $13,775,945     $11,476,837
                                  ===========     =========== 
</TABLE>













                                         Sequential Page No. 7
<PAGE>
                             PAGE 8


NOTE D -- ACCRUED EXPENSES

Accrued expenses consist of the following:
<TABLE>
<CAPTION>
                                   August 31,     November 30,
                                      1994            1993
                                  ____________    ____________
<S>                               <C>             <C>
Rent                              $   859,218     $ 1,031,718

Compensation                        1,755,680       1,714,336

Other                               3,356,006       2,530,623
                                  ___________     ___________
                                  $ 5,970,904     $ 5,276,677
                                  ===========     ===========
</TABLE>


NOTE E -- CONTINGENCIES

A purported investor in a  former franchisee has claimed approximately  $26
million in trebled damages, plus  costs and prejudgment interest, from  the
former franchisee for  alleged fraudulent acts.   The compensatory  damages
requested are $8.7 million.  The Company  has also been named in this  suit
as a defendant and  has cross-claimed the former  franchisee.  The  Company
believes the plaintiff's claims  against the Company  to be without  merit,
and the Company is vigorously contesting the suit.

Other than as  set forth  above, there  is no  material litigation  pending
against the  Company.   Various legal  and administrative  proceedings  are
pending against the  Company which are  incidental to the  business of  the
Company.  The  ultimate legal  and financial  liability of  the Company  in
connection with  such  proceedings  and  that  discussed  above  cannot  be
estimated  with  certainty,  but  the  Company  believes,  based  upon  its
examination of these matters, its  experience to date, and its  discussions
with legal  counsel, that  resolution  of these  proceedings will  have  no
material adverse  effect upon  the  Company's financial  condition,  either
individually or in the aggregate; of course, any substantial loss  pursuant
to any litigation  might have  a material  adverse impact  upon results  of
operations in the fiscal quarter or year  in which it were to be  incurred,
but the Company cannot estimate the range of any reasonably possible loss.









                                         Sequential Page No. 8 
<PAGE>
                             PAGE 9

ITEM 2

MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Total sales for the third quarter of fiscal 1994 increased 38 percent  from
sales for the third quarter of fiscal 1993.  Total sales for the first nine
months of fiscal 1994  increased 27 percent from  sales for the first  nine
months of fiscal 1993.

The following  table sets  forth  sales by  category within  the  Company's
primary segments of operation:





<TABLE>
<CAPTION>
                             Quarter Ended August 31            Nine Months Ended August 31
                                 % of                % of              % of               % of
                       1994      Sales     1993      Sales    1994     Sales     1993     Sales
                      ______     _____    ______     _____   ______    _____    ______    _____
<S>                   <C>        <C>      <C>        <C>     <C>       <C>      <C>       <C>
Food Products:
 Yogurt sales to
  Martin-Brower and
  other food service
  distributors        $18,132     39%     $16,989     50%   $ 42,533    39%     $42,027    49%
 Retail sales by
  Company-owned
  stores                6,950     15%       8,314     25%     17,223    16%      21,432    25%
 Yogurt sales to the
  retail grocery
  trade                16,191     35%       3,791     11%     34,570    32%       8,981    10%
                      _______    _____    _______    _____  ________   _____    _______   _____
                       41,273     89%      29,094     86%     94,326    87%      72,440    84%

Equipment:
 Sales by the 
  Company's equip-
  ment distributor      4,123    9%      2,564    7%   11,115   10%     6,809    8%
 Sales of manufac-
  tured specialty
  vehicles              1,063      2%       1,935      6%      2,783     2%       5,828     7%
                      _______    _____    _______    _____  _______    _____    _______   _____
                        5,186     11%       4,499     13%     13,898    12%      12,637    15%
Other                     232      0%         232      1%        655     1%         846     1%
                      _______    _____    _______    _____  ________   _____    _______   _____
Total Sales           $46,691    100%     $33,825    100%   $108,879   100%     $85,923   100%
                      =======    ====     =======    ====   ========   =====    =======   =====
</TABLE>





($ rounded to nearest thousand)


Sales from the Company's food produc ts segment include (i) wholesale sales
of frozen yogurt products to  The Martin-Brower Company, which  distributes
yogurt and other  products to  TCBY locations,  and to  other food  service
distributors,  which  distribute  to  non-traditional  locations  such   as
airports, on-premises business cafeterias, hospitals, sporting arenas, toll
road plazas, etc., (ii) retail sales of yogurt and related 

                                         Sequential Page No. 9
<PAGE>
                             PAGE 10

food items by Company-owned  stores, and (iii)  sales of "hardpack"  frozen
yogurt and  refrigerated "traditional  style"  yogurt for  distribution  to
retail groceries.    Third  quarter  sales in  the  food  products  segment
increased from $29.1  million in  fiscal 1993  to $41.3  million in  fiscal
1994.  The food  products segment represented 89  percent of the  Company's
total sales in the third quarter of fiscal 1994 and 86 percent in the third
quarter of fiscal  1993.   For the  first nine  months, sales  in the  food
products segment  increased from  $72.4  million in  fiscal 1993  to  $94.3
million in fiscal 1994.  The  food products segment represented 87  percent
of the Company's total sales in the first nine months of fiscal 1994 and 84
percent in fiscal 1993.  Within the food products segment, wholesale  sales
of soft  serve frozen  yogurt  mix increased  7  pe  rcent during  the third
quarter of fiscal 1994 and increased 1 percent during the first nine months
of fiscal 1994 from the same periods  in fiscal 1993.  These increases  are
due to a greater number  of non-traditional locations operating during  the
fiscal 1994 periods compared  to the same periods  in fiscal 1993 and,  for
the nine month period,  was partially  offset by a reduction in the  number
of traditional  "TCBY" stores  (Company-owned  and franchised  stores)  in
operation.  The Company expects a  continuation of growth in the number  of
non-traditional locations during the remainder  of fiscal 1994.  While  the
Company experienced a  stabilization in the  combined number of  franchised
and Company-owned stores operating  in the third  quarter, the Company  may
experience a decline  in operating  stores during the  remainder of  fiscal
1994.

The table below  sets forth  location activity  for the  third quarter  and
first nine months of fiscal 1994 and 1993.
<TABLE>





<CAPTION>

                               FRANCHISED        COMPANY     NON-TRADITIONAL
                                 STORES          STORES         LOCATIONS         TOTAL
                             1994     1993     1994    1993   1994     1993     1994   1993
                             _____    _____    ____    ____  ______    ____    ______ ______
<S>                          <C>      <C>      <C>     <C>   <C>       <C>     <C>    <C>
For the third quarter:
  Locations at 
    beginning of period      1,341    1,383    114     137   1,117     631     2,572  2,151
  Opened/Added                  54       15      1       0     170     188       225    203
  Closed                       (24)     (22)   (15)     (2)    (26)    (11)      (65)   (35)
  Net locations purchased
    (sold) between fran-
    chisees and Company          1        3     (1)     (3)      0       0         0      0
                             _____    _____    ____    ____  ______    ____    ______ ______
  Locations at
    August 31                1,372    1,379     99     132   1,261     808     2,732   2,319
                            ======    =====    ====    ====  ======    ====    ====== ======
</TABLE>






                                         Sequential Page No. 10
<PAGE>
                             PAGE 11
<TABLE>
<CAPTION>

                               FRANCHISED        COMPANY     NON-TRADITIONAL
                                 STORES          STORES         LOCATIONS         TOTAL
                              1994     1993    1994    1993    1994    1993     1994   1993
                             ______   ______   ____    ____   ______   ____    ______ ______
<S>                          <C>      <C>      <C>     <C>     <C>     <C>     <C>    <C>
For the first nine months:
  Locations at 
    beginning of period      1,364    1,401    121     147      989    292     2,474  1,840
  Opened/Added                  74       45      1       1      389    541       464    587
  Closed                       (71)     (80)   (18)     (3)    (117)   (25)     (206)  (108)
  Net locations purchased
    (sold) between fran-
    chisees and Company          5       13     (5)    (13)       0      0         0      0
                             ______   ______   ____    ____   ______   ____    ______ ______
  Locations at
    August 31                1,372    1,379     99     132    1,261    808     2,732  2,319
                            ================================================================





</TABLE>


Included in total locations above are 122 and 115 "TCBY" stores closed for
relocation or  for the  season at  August  31, 1994  and August  31,  1993,
respectively.

Sales by Company-owned stores declined 16 percent during the third  quarter
of fiscal 1994 as  compared to the  same period in fiscal  1993.  Sale s by
Company-owned stores declined 20  percent during the  first nine months  of
fiscal 1994 as compared to the same period in fiscal 1993.  These  declines
result primarily from a reduction  of Company-owned stores operated  during
the periods including the closing of 6 stores in Ohio, 4 stores in Georgia,
and 5  stores  in  other  markets.   The  Company  expects  the  number  of
Company-owned stores to stabilize at approximately 90 stores by the end  of
fiscal 1994.  However, the Company will continue to evaluate  opportunities
to refranchise stores.

Sales of yogurt to  the retail grocery trade  increased 327 percent  during
the third quarter of fiscal 1994 as compared to the third quarter of fiscal
1993.  Sales of  yogurt to the retail  grocery trade increased 285  percent
during the first nine months of fiscal  1994 as compared to the first  nine
months of fiscal 1993.   This increase is  a result of expanded  geographic
distribution of both "hardpack" frozen and "traditional style" refrigerated
yogurt products.  The Company plans to continue to expand the  distribution
of yogurt products  in the  retail grocery  trade during  the remainder  of
fiscal 1994.

Sales from  the Company's  equipment  segment include  (i) sales  from  the
distribution of equipment to  the food service industry  and (ii) sales  of
manufactured mobile  kitchens and  other  specialty vehicles  primarily  to
businesses and governments.   Sales in the  equipment segment increased  15
percent during the third quarter of fiscal 1994 from $4.5 million in fiscal
1993 to $5.2 million in fiscal 1994.  Sales by the equipment segment 
                                         Sequential Page No. 11
<PAGE>
                             PAGE 12

represented 11 percent and 13 percent  of the Company's total sales  during
the third  quarter of  fiscal 1994  and fiscal  1993, respectively.    This
increase in sales results primarily  from increased sales by the  Company's
equipment distributor due to sales  of equipment packages to  international
franchisees.

Sales in the  equipment segment  increased 10  percent for  the first  nine
months in fiscal 1994 from $12.6 million in fiscal 1993 to $13.9 million in
fiscal 1994.  Sales by the equipment segment represented 12 percent of  the
Company's total  sales during  the  first nine  months  of fiscal  1994  as
compared to 15 percent during  fiscal 1993.  The  increase in sales by  the
Company's equipment  distributor is  primarily due  to sales  of  equipment
packages to international franchisees and  inclusion of a full nine  months
of sales for  AIMCO Equipment Company,  which was acquired  in April  1993.
The increase was partially offset by  the completion in the second  quarter
of 1993  of an  $11 million  contract with  a foreign  government that  was
accounted for on a percentage-of-completion basis.  The Company's equipment
manufacturing subsidiary has not entered  into any additional contracts  of
this magnitude.


Combined same  store  sales  (the  comparison  of  fiscal  1994  individual
traditional "TCBY" store  sales with  sales by the  same stores  operating
during the same  period of fiscal  1993) increased 6  percent in the  third
quarter of  fiscal  1994.    Same  store  sales  for  Company-owned  stores
increased 2 percent and franchised stores increased 7 percent in the  third
quarter of fiscal 1994.  Combined  same store sales increased 3 percent  in
the first nine months of fiscal  1994.  Same store sales for  Company-owned
stores decreased 1 percent and franchised stores increased 4 percent in the
first nine months of  fiscal 1994.  The  overall improvement in same  store
sales in the quarter and for  the nine month period reflects the  Company's
continuing efforts  to increase  sales through  national media  advertising
(ended June 1994) and local media advertising, menu extensions, store decor
upgrades and relocations.  The  restaurant industry continues to be  highly
competitive.  Even with  the implementation of  these programs, same  store
sales may decline and store closings may occur.

The ratio of cost of sales to sales was 58 percent for the third quarter of
fiscal 1994 as compared to 52 percent for the third quarter of fiscal 1993.
The ratio of  cost of  sales to  sales for  the food  products segment  and
equipment segment in the third quarter of fiscal 1994 was 56 percent and 81
percent, respectively, compared to 49 percent and 74 percent, respectively,
in the third quarter of fiscal 1993.  The increase in the cost of sales  to
sales ratio is attributed primarily  to a change in sales mix.  Retail sales 
through Company-owned stores declined while wholesale sales to the
grocery trade and private label customers (which are made at a higher cost of 
sales to sales ratio) increased.    A  major component of the Company's cost of
sales of food products is milk.  Average milk prices are expected to increase   
in the fourth quarter of fiscal 1994 over the same period in fiscal 1993.
The cost of sales to sales ratio for the equipment segment increased due to
an increase in sales for equipment with lower gross profit margins.

The ratio of cost of sales to sales was 59 percent for the first nine
months of fiscal 1994 as compared to  53 percent for the first nine  months
of fiscal 1993.  The ratio of cost of sales to sales for the food  products
segment and equipment segment in the  first nine months of fiscal 1994  was
56 percent and 80  percent, respectively,  compared to  49 percent  and 79
percent, respectively,  in the  first  nine months  of  fiscal 1993.    The
changes in the cost of sales ratios  for the nine month period are for  the
same reasons as noted above for the third quarter.

Franchising revenues  consist of  initial franchise  and license  fees  and
royalty income.  In the third quarter of fiscal 1994, initial franchise and
license fees increased 154 percent and royalty income increased 12  percent
from fiscal  1993.   In  the  first nine  months  of fiscal  1994,  initial
franchise  and  license  fees  increased  46  percent  and  royalty  income
increased 9  percent from  fiscal  1993.   The  increase in  franchise  and
license fees results primarily from domestic and international  franchising
activity.   The  increase  in royalty  income  results  from  international
franchise activity and a higher number of non-traditional locations.

Selling, general and administrative (SG&A) expenses increased 21 percent in
the third quarter of  fiscal 1994 compared to  the third quarter of  fiscal
1993.  This  increase is due  primarily to an  increase in expenses  (e.g.,
hiring of  additional  salespersons  and administrative  staff  and  higher
selling costs such  as consumer marketing  expenses, trade allowances,  and
brokerage fees due to the growth in sales volume achieved by the Company in
an effort to  expand the  geographic distribution of  the Company's  yogurt
products within the retail grocery trade)  and the continued development of
non-traditional locations.   The increase referred  to above was  partially
offset by  a reduction  in  the number  of Company-owned  stores  operating
during the third  quarter of  fiscal 1994 (see  location activity  schedule
above) which  results  in a  decrease  in  the amount  of  total  operating
expenses within Company-owned stores.   As a  percentage of combined  sales
and franchising revenues, SG&A expenses were 33 percent and 37 percent  for
the third quarter of fiscal 1994 and 1993, respectively. The Company  plans
to continue  the  development  of sales  opportunities  in  non-traditional
locations and the retail grocery trade.  As a result of this plan and as  a
response to increased competitive activity,  this will result in  increased
selling costs in the remainder of fiscal 1994.

Selling, general and  administrative expenses  increased 7  percent in  the
first nine  months of  fiscal 1994  compared to  the first  nine months  of
fiscal 1993 for the same reasons as noted 
                                         Sequential Page No. 13
<PAGE>
                             PAGE 14

above for  the  third quarter.    As a  percentage  of combined  sales  and
franchising revenues, SG&A expenses were 36 percent and 43 percent for  the
first nine months of fiscal 1994 and 1993, respectively.

Interest expense decreased  approximately $19,000 in  the third quarter  of
fiscal 1994 compared to the third quarter of fiscal 1993.  Interest expense
decreased approximately $173,000 in  the first nine  months of fiscal  1994
compared to the same period of fiscal  1993.  These decreases are due to  a
reduction in  the principal  balances of  outstanding long-term  debt.   In
future periods,  interest  costs may  increase  as funds  are  borrowed  to
finance the expansion of the Company's yogurt manufacturing facility, which
is discussed in greater detail below.

Interest income decreased  approximately $114,000 in  the third quarter  of
fiscal 1994 compared to  the same period of  fiscal 1993.  Interest  income
decreased approximately $271,000 in  the first nine  months of fiscal  1994
compared to the same  period of fiscal  1993.  These  decreases are due  to
reductions in the outstanding balances of interest earning assets.





Income taxes as a percentage of  income before income taxes was 34  percent
in the  third  quarter  and  first  nine  months  of  fiscal  1994.    This
approximates the  effective rate  recorded for  the comparable  periods  in
fiscal 1993.

LIQUIDITY AND CAPITAL RESOURCES

The Company has historically generated  cash from operations sufficient  to
meet its normal operating requirements.  The Company's cash and  short-term
investments decreased approximately $ 4.5 million from November 30, 1993 to
August 31, 1994.  This decrease resulted primarily from (i)  an increase in
trade accounts  receivable and  other assets  (e.g., slotting  fees  paid),
primarily attributed to the seasonal increase in these accounts along  with
expansion into the  Private Label  and Retail Grocery  Trade markets,  (ii)
purchases of property, plant and  equipment, including the purchase of  the
building  previously  being  leased  by  AIMCO  and  various   construction
projects; the construction of modular Treatt  EExxpress Units;  reconfiguration
of the vault refrigeration system and modifications to the novelty products
equipment line  at  the  production  facility in  Dallas,  Texas;  and  the
construction of  new and  relocated Company-owned  stores, and  (iii)  cash
dividends of fifteen cents per share or $3.8 million paid in fiscal 1994.

The Board of Directors  authorized the Executive Committee  to spend up  to
$7.5 million on capital expenditures on various projects designed to expand
the production capabilities  of "hardpack"  frozen yogurt  products at  the
Company's  manufacturing  facility  in  Dallas,  Texas.    Long  term  bank
financing is expected to be utilized  to fund the various projects  related
to this  expansion.    Commitments  or  expenditures  have  been  made  for
approximately $3 million related to this project.
                                         Sequential Page No. 14
<PAGE>
                             PAGE 15

On August 31,  1994, working capital  was $42.3 million  compared to  $44.1
million on November 30, 1993.  The current ratio was 4.34 to 1.0 on  August
31, 1994 and 5.99 to 1.0 on November 30, 1993.  

The long-term debt to equity  ratio was .09 to 1.0  at August 31, 1994  and
.11 to 1.0 at November 30, 1993.   The Company has a tangible net worth  of
$103.1 million at August 31, 1994.

On September 15,  1994, the Company's  Board of Directors  declared a  five
cents per share dividend payable on October 11, 1994 to the stockholders of
record on September 26, 1994.  The Company will consider adjustments to the
dividend  rate  after  giving  consideration  to  return  to  stockholders,
profitability expectations and financing needs.


                  PART II.  OTHER INFORMATION

ITEM 1.   LEGAL PROCEEDINGS

There were no changes from previously reported litigation.






ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

          a)  Exhibits

              27 - Article 5, Financial Data Schedule for the Third Quarter
Fiscal 1994 10-Q

                  99(a) -  Press release, dated  September 15, 1994,  "TCBY
Reports Net  Income  and  Revenues  Up  25%  Year-To-Date,  Board  Declares
Dividend"

                 99(b)  - Press release, dated  September 16, 1994,  "Terry
Elliott Joins TCBY Enterprises As Senior VP of Corporate Development"

                  99(c) -  Press release, dated  September 20, 1994,  "TCBY
Enterprises, Inc.  Announces $7.5  Million Expansion  of Its  Manufacturing
Facility"

                  99(d) -  Press release, dated  September 28, 1994,  "TCBY
Enterprises, Inc. Announces  Promotion of  Gene Whisenhunt  to Senior  Vice
President"

                  99(e) -  Press Release, Dated  September 28, 1994,  "TCBY
Enterprises, Inc.  Announces  Promotion  of  John  Rogers  to  Senior  Vice
President"

              99(f) - Press Release, Dated September 30, 1994, "Gary Talley
Joins TCBY Retail Division as VP of Sales"

          b)   The Company did not file any reports on Form 8-K during  the
three months ended August 31, 1994.

                                         Sequential Page No. 15
<PAGE>
                             PAGE 16





                           SIGNATURES
                           __________

Pursuant to the requirements  of the Securities Exchange  Act of 1934,  the
registrant has duly caused this  report to be signed  on its behalf by  the
undersigned thereunto duly authorized.

                                   TCBY ENTERPRISES, INC.




Date:  10/12/94                   /s/ Frank D. Hickingbotham





                                  __________________________
                                  Frank D. Hickingbotham,
                                  Chairman of the Board and
                                  Chief Executive Officer




Date:  10/12/94                   /s/ Gale Law
                                  __________________________
                                   Gale Law,
                                   Senior Vice President,
                                   Chief Financial Officer



























                                          Sequential Page No. 16
<PAGE>



<TABLE> <S> <C>

<ARTICLE>  5
<LEGEND>
THE SCHEDULE  CONTAINS SUMMARY  FINANCIAL  INFORMATION EXTRACTED  FROM  THE
CONSOLIDATED BALANCE SHEET AS OF AUGUST 31, 1994  AND THE CONSOLIDATED 
STATEMENT OF INCOME FOR THE NINE MONTHS ENDED AUGUST 31, 1994 AND IS   
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>





<MULTIPLIER>  1
       
<S>                              <C>            
<PERIOD-TYPE>                    9-MOS
<FISCAL-YEAR-END>                NOV-30-1994
<PERIOD-END>                     AUG-31-1994
<CASH>                                            5,709,845
<SECURITIES>                                      8,669,213
<RECEIVABLES>                                    23,051,367
<ALLOWANCES>                                        400,381
<INVENTORY>                                      13,775,945
<CURRENT-ASSETS>                                 54,946,761
<PP&E>                                           94,126,904
<DEPRECIATION>                                   38,484,049
<TOTAL-ASSETS>                                  134,772,894
<CURRENT-LIABILITIES>                            12,663,551
<BONDS>                                           9,913,777
<COMMON>                                          2,684,893
                                     0
                                               0
<OTHER-SE>                                      106,371,889
<TOTAL-LIABILITY-AND-EQUITY>                    134,772,894
<SALES>                                         108,878,526
<TOTAL-REVENUES>                                118,275,523
<CGS>                                            63,990,315
<TOTAL-COSTS>                                    63,990,315
<OTHER-EXPENSES>                                          0
<LOSS-PROVISION>                                          0
<INTEREST-EXPENSE>                                  482,411
<INCOME-PRETAX>                                  11,330,639
<INCOME-TAX>                                      3,909,070
<INCOME-CONTINUING>                               7,421,569
<DISCONTINUED>                                            0
<EXTRAORDINARY>                                           0
<CHANGES>                                                 0
<NET-INCOME>                                      7,421,569
<EPS-PRIMARY>                                           .29
<EPS-DILUTED>                                           .29
        
<PAGE>

</TABLE>

                                      Sequential Page No. 17

                          PRESS RELEASE

                          EXHIBIT 99(a)

FOR IMMEDIATE RELEASE 
THURSDAY 
SEPTEMBER 15, 1994

CONTACT PERSON:    STACY DUCKETT
                   DIRECTOR, CORPORATE COMMUNICATIONS 
                   (501) 688-8229 

    TCBY REPORTS NET INCOME AND REVENUES UP 25% YEAR-TO-DATE
                     BOARD DECLARES DIVIDEND

LITTLE ROCK, AR - SEPTEMBER 15, 1994 - TCBY ENTERPRISES, INC.  (NYSE:TBY)
today announced an increase in net income of 25% in the first nine months
of fiscal 1994;  net income was $7,421,569 or $.29 per share, as compared
to $5,950,997 or $.23 per share for the first nine months of fiscal 1993.
Sales and franchising revenues  in the first nine  months of fiscal  1994
and 1993 were $118,275,523 and $94,271,323, respectively, a 25% increase.

Net income was $4,479,591 or $.18 per share as compared to $4,002,404  or
$.16 per share for the third  q uarter ended August 31, 1993, an  increase
of 12%.   Sales  and franchising  revenues for  the third  quarter  ended
August 31, 1994 and 1993 were $50,674,680 and $37,226,098,  respectively,
a 36% increase.
 
Same  store  sales  for  franchised  and  Company-owned  stores  combined
increased 6% in the third quarter of fiscal 1994 as compared to the  same
period of the previous  year.  Franchised same  store sales increased  7%
while Company-owned same store sales increased 2% in the third quarter of
fiscal 1994 as compared to the same period of the previous year.  

TCBY  had  2,732  total  locations  at  the  end  of  the  third  quarter
(consisting of 1,372 franchised stores, 99 Company-owned stores and 1,261
non-traditional locations) as compared to 2,319  at the end of the  third
quarter of fiscal  1993, a  net increase of  413 locations.   During  the
third quarter of fiscal  1994, the TCBY system  opened 225 new  locations
worldwide, consisting of  55 traditional stores  and 170  non-traditional
locations.  

Frank D. Hickingbotham, Chairman of the Board and Chief Executive Officer
said, "During the third quarter, the Company con-

                                         Sequential Page No. 18
<PAGE>
tinued its  national  television  campaign, and  introduced  several  new
products in  the Company-own    ed and  franchised stores.     The Company's
expansion  of  its  consumer  packaged  goods  into  the  retail  markets






continued.  During  the third  quarter of 1994,  Consumer Packaged  Goods
sales increased 250% as compared to the same period of fiscal 1993  which
we believe was a result of the Company's significant investment into  the
market development and promotion of its retail products.  We are  pleased
with these positive results in the third quarter, and they represent  the
eighth  consecutive  quarter  of  earnings  improvement  over  comparable
quarters of the previous year."

The Board of  Directors of  the Company declared  a $.05  per share  cash
dividend.  This dividend is payable  on October 11, 1994 to  shareholders
of record as of September 26, 1994.  

TCBY Enterprises, Inc.,  through subsidiary  companies, manufactures  and
sells soft serve frozen yogurt, hardpack frozen yogurt, novelty products,
custom foodservice vehicles, and markets traditional style cup yogurt and
foodservice equipment.  The Company  is the largest franchisor,  licensor
and operator of frozen yogurt stores in the world.

                     
                        TCBY Enterprises, Inc.
                    Selected Financial Highlights
                   (000, Except Per Share Amounts)
                             (Unaudited)

                             Three Months Ended  Nine Months Ended
                                 August 31,          August 31, 
                               1994     1993      1994      1993
Operating Results
Sales & Franchising Revenue  $ 50,675 $ 37,226  $118,276  $ 94,271
Net Income                   $  4,480 $  4,002  $  7,422  $  5,951
Net Income Per Share         $    .18 $    .16  $    .29  $    .23
Average Shares Outstanding     25,519   25,626    25,501    25,635
Dividends Paid Per Share     $    .05 $    .05  $    .15  $    .15

         
                                     August 31,        November 30,
                                        1994              1993
Financial Position 
Current Assets                        $ 54,947          $ 52,895
Current Liabilities                   $ 12,664          $  8,834
Property, Plant & Equipment, Net      $ 55,643          $ 53,915
Total Assets                          $134,773          $128,691
Long-term Debt, less current portion  $  9,914          $ 11,487
Stockholders' Equity                  $109,057          $105,231


                                -30-


                                              Sequential Page No. 19
<PAGE>







                          EXHIBIT 99(b)

                          PRESS RELEASE


FOR IMMEDIATE RELEASE
FRIDAY
SEPTEMBER 16, 1994

CONTACT PERSON:  STACY DUCKETT
                 DIRECTOR, CORPORATE COMMUNICATIONS
                 (501) 688-8229


             TERRY ELLIOTT JOINS TCBY ENTERPRISES AS
               SENIOR VP OF CORPORATE DEVELOPMENT


LITTLE ROCK, AR - September 16, 1994 - TBCY Enterprises, Inc.  (NYSE:TBY)
has announced  that  Terry  Elliott  has  joined  the  Company  effective
September 12 as its new  Senior Vice President of Corporate  Development.
This is a newly created position.

Mr. Elliott brings to  the Company 26 years  of financial and  management
experience with a focus on improving operations of companies. 

Mr. Elliott  previously  served as  Senior  Partner and  Office  Managing
Partner with Ernst & Young's Little Rock office.  
"We are extremely pleased to have Mr. Elliott join our management team at
TCBY.  His guidance and insights will be instrumental in the  development
and  execution  of  the  Company's   long-term  plans,"  said  Frank   D.
Hickingbotham, Chairman and CEO.


                              -30-











                                         Sequential Page No. 20
<PAGE>







                          EXHIBIT 99(c)
                          PRESS RELEASE

FOR IMMEDIATE RELEASE
TUESDAY - SEPTEMBER 20, 1994
CONTACT PERSON:                    STACY DUCKETT
                                   DIRECTOR
                                   CORPORATE COMMUNICATIONS

 TCBY ENTERPRISES, INC. ANNOUNCES $7.5 MILLION EXPANSION OF ITS
                     MANUFACTURING FACILITY

LITTLE ROCK, AR - SEPTEMBER 20, 1994 - TCBY ENTERPRISES, INC.  (NYSE:TBY)
announced  a  $7.5  million  expansion  of  its  manufacturing  facility,
Americana Foods in Dallas, Texas increasing the plant's overall  capacity
by more  than fifty  percent.   Americana Foods  manufactures the  frozen
yogurt and ice cream products for the Company - soft serve, hardpack  and
novelties.   Since 1986,  TCBY  has invested  over  $35 million  in  this
manufacturing facility.

A four-phase  expansion will  add equipment  and space  to meet  expanded
production levels.   A  new  freezing system  will  be added  to  improve
efficiencies, while the trailer staging  area will be enlarged to  handle
the number of trucks moving products.

The current plant was built in June of 1986.  In 1988, a new freezer  and
refrigeration plant  was  added.    Two  years  later,  after  additional
expansion,  the  manufacturing  facility  doubled  the  capacity  of  the
original plant.

"We are very excited about this expansion at Americana Foods," said Frank
D. Hickingbotham, Chairman of  the Board and  Chief Executive Officer  of
TCBY Enterprises.  "We will be able to better serve our existing and  new
customers both domestically and internationally."

This year Americana Foods will export products to over twenty  countries.
Employment increased 26% in 1994, and should increase another 26% in 1995
after new construction is completed.

TCBY Enterprises, Inc.,  through subsidiary  companies, manufactures  and
sells soft serve frozen yogurt, hardpack frozen yogurt, novelty products,
custom foodservice vehicles, and markets traditional style cup yogurt and
foodservice equipment.  The Company  is the largest franchisor,  licensor
and operator of frozen yogurt stores in the world.

                                         Sequential Page No. 21
<PAGE>







                          EXHIBIT 99(d)

                          PRESS RELEASE


FOR IMMEDIATE RELEASE
FRIDAY
SEPTEMBER 28, 1994

CONTACT PERSON:     STACY DUCKETT
                    DIRECTOR, CORPORATE COMMUNICATIONS
                    (501) 688-8229

          TCBY ENTERPRISES, INC. ANNOUNCES PROMOTION OF
            GENE WHISENHUNT TO SENIOR VICE PRESIDENT


LITTLE ROCK, AR - SEPTEMBER 23, 1994 - TCBY ENTERPRISES, INC.  (NYSE:TBY)
has announced  that Gene  Whisenhunt  has been  promoted to  Senior  Vice
President of National Sales and  Subsidiary Controller, for the  Company.
While retaining  his responsibility  for various  financial functions  of
some of  the  Company's subsidiaries,  he  will now  be  responsible  for
operational and financial functions for the National Sales Division,  the
division which operates the Company's foodservice locations.

Mr. Whisenhunt  has been  with the  Company  for five  years.   Prior  to
join   ing TCBY, he was a  manager at Ernst and  Young accounting firm.   He
obtained his  undergraduate degree  in accounting  from Ouachita  Baptist
University,  and  a  master's  degree  in  Business  Administration  from
Louisiana Tech.  He holds a CPA certification.

                              -30-













                                         Sequential Page No. 22
<PAGE>








                          EXHIBIT 99(e)

                          PRESS RELEASE


FOR IMMEDIATE RELEASE
FRIDAY
SEPTEMBER 28, 1994

CONTACT PERSON:     STACY DUCKETT
                    DIRECTOR, CORPORATE COMMUNICATIONS
                    (501) 688-8229

          TCBY ENTERPRISES, INC. ANNOUNCES PROMOTION OF
              JOHN ROGERS TO SENIOR VICE PRESIDENT


LITTLE ROCK, AR - SEPTEMBER 23, 1994 - TCBY ENTERPRISES, INC.  (NYSE:TBY)
has  announced  that  John  Rogers  has  been  promoted  to  Senior  Vice
President, Information Systems and Corporate Controller, for the Company.
Mr. Rogers' primary responsibilities will involve Management  Information
Systems, budgeting, SEC  compliance and overall  financial compliance  of
the Company.  

Mr. Rogers has been with the Company for eight years.  

Mr. Rogers  received  his undergraduate  degree  in accounting  and  data
proces  sing from the University of Southern  Mississippi.  He holds a  CPA
certification.  

                              -30-















                                         Sequential Page No. 23
<PAGE>








                          EXHIBIT 99(f)



                          PRESS RELEASE


FOR IMMEDIATE RELEASE
FRIDAY
SEPTEMBER 30, 1994

CONTACT PERSON:     STACY DUCKETT
                    DIRECTOR, CORPORATE COMMUNICATIONS
                    (501) 688-8229

     GARY TALLEY JOINS TCBY RETAIL DIVISION AS VP OF SALES

LITTLE ROCK, AR - SEPTEMBER 23, 1994 - TCBY ENTERPRISES, INC.  (NYSE:TBY)
has announced that Gary Talley has  joined the Company as Vice  President
of Sales for TCBY  Specialty Products.  This  division of the Company  is
responsible for the  sale and  distribution of  "TCBY" branded  consumer
packaged goods.  Mr. Talley will manage the division's sales staff.

Mr. Talley has over 20 years of experience in the consumer packaged goods
field.  Prior  to joining  TCBY Specialty  Products, he  was Director  of
Sales  and  Marketing  for  the   Special  Dairy  Products  Division   of
Mid-America  Farms   (Dairymen)  Inc.,  the   country's  largest   dairy
co-operative.  His  sales experience also  includes positions with  Lever
Brothers, Inc. and Colonial Baking Company.

A Missouri  native, Mr.  Talley received  his undergraduate  degree  from
Southwest Missouri State University.

TCBY Enterprises, Inc.,  through subsidiary  companies, manufactures  and
sells soft serve frozen yogurt, hardpack frozen yogurt, novelty products,
custom foodservice vehicles, and markets traditional style cup yogurt and
foodservice equipment.  The Company  is the largest franchisor,  licensor
and operator of frozen yogurt stores in the world.

                              -30-


                                         Sequential Page No. 24
<PAGE>


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