SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 8-K
Current Report Pursuant to Section 13 or 15(d) of
The Securities Act of 1934
Date of Report March 24, 1995
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TCBY Enterprises, Inc.
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(Exact name of registrant as specified in its charter)
Delaware 1-10046 71-0552115
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(State or other (Commission (I.R.S. Employer
jurisdiction of File Number) Identification
incorporation) Number)
425 West Capitol Avenue Little Rock, AR 72201
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(Address of principal executive offices) (Zip Code)
Registrant's telephone number (501) 688-8229
_____________________________
___________________________________________________________
(Former name or former address
if changed since last report)
ITEM 5. OTHER EVENTS
PRESS RELEASE
FOR IMMEDIATE RELEASE
MONDAY
MARCH 20, 1995
CONTACT PERSON: STACY DUCKETT
CORPORATE COMMUNICATIONS
501-688-8229
MID-AMERICA DAIRYMEN TO PURCHASE RIGHTS
TO "TCBY" TRADITIONAL STYLE YOGURT
LITTLE ROCK, AR - Monday, March 20 - TCBY ENTERPRISES, INC.,
(NYSE:TBY) TCBY Systems, Inc., a subsidiary of TCBY Enterprises,
Inc., and Mid-America Dairymen Inc. announced today they have
entered into an agreement whereby Mid-America Dairymen Inc. has
acquired the rights for the exclusive manufacturing and
distribution of the "TCBY" refrigerated yogurt products division
throughout the United States. The terms of the agreement were
not disclosed.
The "TCBY" refrigerated yogurt products consist of
nonfat/no-sugar added and low fat varieties of "TCBY"
Traditional Style Yogurt and the new "TCBY" Twosome refrigerated
yogurt with a variety of toppings on the side. The "TCBY"
Traditional Style Yogurt products have been manufactured by
Mid-America Dairymen since these products were introduced into
the market in 1991.
Estimated retail sales of the "TCBY" Traditional Style Yogurt
products approximated $35 million in 1994. Frank D.
Hickingbotham, Chairman of the Board and Chief Executive Officer
of TCBY Enterprises, Inc., stated, "We are pleased to enter into
this new strategic alliance with Mid-America Dairymen that will
allow for the continuing placement and development of the "TCBY"
brand in the refrigerated yogurt category of the retail grocery
trade." Gary Hanman, Chief Executive Officer of Mid-America
Dairymen Inc., stated, "We are excited to produce a high quality
product under the "TCBY" brand and look forward to the
opportunity to expand the marketing and distribution of the
"TCBY" Traditional Style Yogurt products."
TCBY Enterprises will continue to manufacture and distribute
"TCBY" brand hardpack frozen yogurt products through the retail
grocery trade. Recently the Company announced a major expansion
at its manufacturing facility located in Dallas, Texas to
accommodate the expected growth in this division.
TCBY Enterprises, Inc., through subsidiary companies,
manufactures and sells soft serve frozen yogurt, hardpack frozen
yogurt, novelty products, custom foodservice vehicles, and
markets foodservice equipment. TCBY is the largest franchisor,
licensor and operator of frozen yogurt stores in the world.
Mid-America Dairymen Inc. is the nation's largest dairy
marketing cooperative, with almost 18,000 dairy farm family
members in 30 states. Last year Mid-America Dairymen had sales
of more than $2.5 billion.
Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned hereunto duly authorized.
TCBY Enterprises, Inc.
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(Registrant)
March 24, 1995 /s/ Gale Law
___________________ ______________________________________
(Date) (Signature)
Gale Law
Senior Vice President
Chief Financial Officer
