TCBY ENTERPRISES INC
10-Q, 1996-04-12
ICE CREAM & FROZEN DESSERTS
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                              PAGE 1



         UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C.  20549
                             FORM 10-Q


(Mark One)
 _X_QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
    SECURITIES EXCHANGE ACT OF 1934

 For the quarterly period ended February 29, 1996
                                __________________
                               OR

___TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE <PAGE>


    SECURITIES EXCHANGE ACT OF 1934

For   the   transition   period   from   ______________   to
______________

Commission file number 1-10046
                       _______
                       TCBY ENTERPRISES, INC.               
 
___________________________________________________________
____
(Exact name of registrant as specified in its charter)

 Delaware                                     71-0552115
___________________________________________________________
(State of other jurisdiction of             (I.R.S. Employer
 incorporation or organization)             Identification No.)

425 West Capitol Avenue    Little Rock, Arkansas    72201        
___________________________________________________________
(Address of principal executive offices)                (Zip
                                                       Code)

                           (501) 688-8229                   
 
___________________________________________________________
____
(Registrant's telephone number, including area code)



Indicate by check mark whether the registrant (1) has  filed
all reports  required  to be  filed  by Section  13  of  the
Securities Exchange  Act of  1934  during the  preceding  12
months, (or for such shorter period that the registrant  was
required to file such reports)  and (2) has been subject  to
such filing requirements for the past 90 days.


                                       Yes _X_   No ___


On March  31,  1996  there were  25,314,876  shares  of  the
registrant's common stock outstanding.


                                     Sequential Page No. 1




<TABLE>
                      TABLE OF CONTENTS
<CAPTION>
PART I.  FINANCIAL INFORMATION                        Page                      
<S>       <C>                                         <C>           
Item 1.   Financial Statements (Unaudited)

          Consolidated Balance Sheets
          February 29, 1996 and November 30, 1995      3         

          Consolidated Statements of Operations
          Three Months Ended February 29, 1996 
          and February 28, 1995                        5        

          Consolidated Statements of Cash Flows
          Three Months Ended February 29, 1996 
          and February 28, 1995                        6                      

          Notes to Consolidated Financial Statements 
          February 29, 1996                            7     


Item 2.   Management's Discussion and Analysis of Financial
          Condition and Results of Operations           9    


PART II.  OTHER INFORMATION


Item 1.   Legal Proceedings                            14     

Item 6.   Exhibits and Reports on Form 8-K             14     


SIGNATURES                                             15     

</TABLE>








                                            Sequential  Page
No. 2



                                     PART 1
                              FINANCIAL INFORMATION

ITEM 1 FINANCIAL STATEMENTS (UNAUDITED)

TCBY ENTERPRISES, INC.
CONSOLIDATED BALANCE SHEETS (UNAUDITED)
<TABLE>
<CAPTION>
                                             February 29,      November 30,
                                                1996               1995    
                                            ________________________________
<S>                                         <C>                <C>
CURRENT ASSETS:
 Cash and cash equivalents                  $    500,558       $  5,565,654
 Short-term investments                       11,275,252          8,824,163
 Receivables:
  Trade accounts                               9,883,909         10,114,935
  Notes                                        2,907,644          2,918,762
  Allowance for doubtful accounts
   and impaired notes                         (1,589,587)        (1,592,607)
                                            _____________      _____________
                                              11,201,966         11,441,090

 Refundable income taxes                       4,697,990          4,418,936
 Deferred income taxes                         2,463,089          2,463,089
 Inventories                                  12,444,173         12,920,468
 Prepaid expenses and other assets             2,266,520          2,098,366
 Assets held for sale                          2,847,756          3,625,375
                                            _____________      _____________

    TOTAL CURRENT ASSETS                      47,697,304         51,357,141

PROPERTY, PLANT, AND EQUIPMENT:
 Land                                          2,866,820          2,866,820
 Buildings                                    23,410,187         23,402,389
 Furniture, vehicles, and equipment           47,417,615         47,325,993
 Leasehold improvements                        3,319,745          3,214,117
 Construction in progress                        218,892             31,483
 Allowances for depreciation 
  and amortization                           (32,210,728)       (31,130,608)
                                            _____________      _____________

                                              45,022,531         45,710,194

OTHER ASSETS:
 Notes receivable, less current portion
  (less allowance for doubtful and impaired 
  notes of $9,484,673 in 1996 and 
  $9,585,410 in 1995)                          7,001,935          7,035,259
 Intangibles (less amortization of
  $1,561,773 in 1996 and $1,514,068 in 1995)   3,579,581          3,517,942
 Other                                         3,349,377          4,004,707
                                            _____________      _____________

                                              13,930,893         14,557,908
                                            _____________      _____________

     TOTAL ASSETS                           $106,650,728       $111,625,243
                                            =============      =============<PAGE>


</TABLE>
See notes to consolidated financial statements.



                                                 Sequential Page No. 3




TCBY ENTERPRISES, INC.
CONSOLIDATED BALANCE SHEETS (UNAUDITED)


<TABLE>
<CAPTION>
                                             February 29,       November 30,
                                                1996               1995    
                                            _________________________________


LIABILITIES AND STOCKHOLDERS' EQUITY
<S>                                         <C>                <C>
CURRENT LIABILITIES:
 Accounts payable                           $  3,115,777       $  2,455,127
 Accrued expenses                              7,061,569          9,041,380
 Current portion of long-term debt             3,171,448          3,171,448
                                            _____________      _____________

    TOTAL CURRENT LIABILITIES                 13,348,794         14,667,955

LONG-TERM DEBT, less current portion          12,112,330         12,640,904

DEFERRED INCOME TAXES                          2,137,617          2,137,617

COMMITMENTS AND CONTINGENCIES

STOCKHOLDERS' EQUITY:
 Preferred stock, par value $.10 per share;
  authorized 2,000,000 shares                       -                  -
 Common stock, par value $.10 per share;
  authorized 50,000,000 shares; issued -
  27,062,345 in 1996 and 1995                  2,706,235          2,706,235
 Additional paid-in capital                   25,547,184         25,547,184
 Retained earnings                            61,874,839         63,661,235
                                            _____________      _____________

                                              90,128,258         91,914,654

Less treasury stock, at cost (1,705,869
 shares in 1996 and 1,387,069 in 1995)       (11,076,271)        (9,735,887)
                                            _____________      _____________

 TOTAL STOCKHOLDERS' EQUITY                   79,051,987         82,178,767
                                            _____________      _____________

TOTAL LIABILITIES AND STOCKHOLDERS'
  EQUITY                                    $106,650,728       $111,625,243
                                            =============      =============
</TABLE>
See notes to consolidated financial statements.












                                                 Sequential Page No. 4





TCBY ENTERPRISES, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
<TABLE>
<CAPTION>
                                                    Three Months Ended
                                             February 29,       February 28,
                                                1996               1995    
                                            _________________________________
<S>                                         <C>                 <C>
Sales                                       $ 15,052,899        $ 25,231,842
Cost of sales                                  9,451,986          15,067,896
                                            _____________       _____________
  GROSS PROFIT                                 5,600,913          10,163,946

Franchising revenues:
 Initial franchise and license fees              532,750             195,900
 Royalty income                                1,692,004           1,766,579
                                            _____________       _____________
                                               2,224,754           1,962,479
                                            _____________       _____________

                                               7,825,667          12,126,425

OPERATING EXPENSES:
 Selling, general, and administrative
  expenses                                     8,637,058          16,255,400
 Provision for doubtful accounts
  and impaired notes                              22,055           2,677,001
                                            _____________       _____________
                                               8,659,113          18,932,401
                                            _____________       _____________

  LOSS FROM OPERATIONS                          (833,446)         (6,805,976)

Other income (expense):
 Interest expense                               (262,754)           (298,451)
 Interest income                                 275,778             274,440
 Other income                                     43,996              25,444
                                            _____________       _____________
                                                  57,020               1,433
                                            _____________       _____________

  LOSS BEFORE INCOME TAXES                      (776,426)         (6,804,543)

Income tax benefit                              (271,749)         (2,369,253)


                                            _____________       _____________

  NET LOSS                                  $   (504,677)       $ (4,435,290)
                                            =============       =============
  Net loss per share                        $      (0.02)       $      (0.17)
                                            =============       =============

  Average shares outstanding                  25,563,836          25,595,638
                                            =============       =============

  Cash dividends paid per share             $       0.05        $       0.05
                                            =============       =============
</TABLE>
See notes to consolidated financial statements.







                                                      Sequential Page No. 5



TCBY ENTERPRISES, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
<TABLE>
<CAPTION>
                                                       Three Months Ended
                                               February 29,       February 28,
                                                   1996               1995    
                                               ________________________________
<S>                                            <C>                <C>
OPERATING ACTIVITIES
Net loss                                       $   (504,677)      $ (4,435,290)
Adjustments to reconcile net loss to net cash
 provided by (used in) operating activities:
  Depreciation and amortization                   1,295,965          2,981,444
  Amortization of intangibles                        47,705            155,042
  Provision for doubtful accounts and 
   impaired notes                                    22,055          2,677,001
  Gain on disposal of property and equipment         (2,864)            (1,354)
Changes in operating assets and liabilities:
  Receivables                                        29,444         (2,294,022)
  Inventories                                       476,295         (3,644,413)
  Prepaid expenses                                 (168,154)          (316,461) 
  Distribution allowances                              -              (175,860)
  Assets held for disposal                          777,619               -
  Intangibles and other assets                      480,785            218,243 
  Accounts payable and accrued expenses          (1,319,161)           307,491
  Income taxes                                     (279,054)        (1,661,388)
                                               _____________      _____________

    NET CASH PROVIDED BY (USED IN) OPERATING
     ACTIVITIES                                     855,958         (6,189,567)

INVESTING ACTIVITIES
Purchases of property, plant, and equipment        (597,575)        (3,877,561)
Proceeds from sales of property and equipment        37,600             89,089
Origination of notes receivable                     (48,364)           (92,539)<PAGE>
Principal collected on notes receivable             289,051            631,690
Purchases of short-term investments              (5,012,019)           (92,112)
Proceeds from sale of short-term investments      2,560,930          6,777,222
                                               _____________      _____________

    NET CASH (USED IN) PROVIDED BY
     INVESTING ACTIVITIES                        (2,770,377)         3,435,789

FINANCING ACTIVITIES
Proceeds from sale of Common Stock                     -                 2,188
Dividends paid                                   (1,281,719)        (1,279,713)
Purchases of treasury stock                      (1,340,384)              -
Principal payments of long-term debt               (528,574)          (612,547)
                                               _____________      _____________

    NET CASH USED IN FINANCING ACTIVITIES        (3,150,677)        (1,890,072)
                                               _____________      _____________

    DECREASE IN CASH AND CASH EQUIVALENTS        (5,065,096)        (4,643,850)
Cash and cash equivalents at beginning
 of period                                        5,565,654          4,938,118
                                               _____________      _____________

    CASH AND CASH EQUIVALENTS AT END
     OF PERIOD                                 $    500,558       $    294,268
                                               ==============     =============<PAGE>





</TABLE>
See notes to consolidated financial statements.


                                                  Sequential
Page No. 6


TCBY ENTERPRISES, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
FEBRUARY 29, 1996

NOTE A -- FINANCIAL STATEMENT PRESENTATION

The accompanying unaudited consolidated financial statements
have been  prepared in  accordance with  generally  accepted
accounting principles for interim financial information  and
with the  instructions  to  Form  10-Q  and  Article  10  of
Regulation S-X.  Accordingly, they do not include all of the
information and  footnotes  required by  generally  accepted
accounting principles for complete financial statements.  In
the opinion of  management, all  adjustments (consisting  of
normal recurring accruals) considered  necessary for a  fair
presentation have been included.  Operating results for  the
three-month  period  ended   February  29,   1996  are   not
necessarily indicative of the  results that may be  expected
for  the  year  ended  November  30,  1996.    For   further
information, refer to the consolidated financial  statements
and footnotes  thereto  included  in  the  Company's  annual
report on Form 10-K for the year ended November 30, 1995.

NOTE B -- RECLASSIFICATIONS AND RESTATEMENT

Certain  amounts   in   the  1995   consolidated   financial
statements have  been reclassified  to conform  to the  1996
presentation.

Net loss per share as originally reported differ from the
amount set forth in the Consolidated Statement of Operations
for the first quarter of 1995 due to the adoption of Finanical
Accounting Standards Board Statement No. 114, "Accounting by
Creditors for Impairment of a Loan" in 1995.  The effect of
the adoption of this statement increased the net loss by
$1,615,836 or $.06 per share.


NOTE C -- INVENTORIES
<TABLE>
<CAPTION>
                                  February 29,    November 30,
                                      1996           1995   
                                  ____________    ____________
<S>                               <C>             <C>
Manufacturing materials and
  supplies                        $ 5,224,719     $ 4,449,940

Finished yogurt products and
  other food products               3,214,904       4,203,058

Equipment and other products        4,004,550       4,267,470
                                  ____________    ____________

                                  $12,444,173     $12,920,468
                                  ============    ============ 
</TABLE>


NOTE D -- ACCRUED EXPENSES
<TABLE>
<CAPTION>
Accrued expenses consist of the following:

                                  February 29,    November 30,
                                     1996           1995   
                                  ____________    ____________
<S>                               <C>             <C>
Rent                              $ 1,310,024     $ 1,547,372

Compensation                        2,155,631       3,355,348

Other                               3,595,914       4,138,660
                                  ____________    ____________

                                  $ 7,061,569     $ 9,041,380
                                  ============    ============ 





</TABLE>
                                       Sequential Page No. 7






NOTE E -- CONTINGENCIES

A purported  investor in  a  former franchisee  has  claimed
approximately $26 million in trebled damages plus costs  and
prejudgment interest from the former franchisee for  alleged
fraudulent acts.   The  compensatory damages  requested  are
$8.7 million.  The Company has also been named in this  suit
as a defendant and has cross-claimed the former  franchisee.
The Company  believes  the plaintiff's  claims  against  the
Company to be without merit,  and the Company is  vigorously
contesting the suit.

Other  than  as  set  forth  above,  there  is  no  material
litigation pending against the  Company.  Various legal  and
administrative proceedings are  pending against the  Company
which are incidental to  the business of  the Company.   The
ultimate legal  and financial  liability of  the Company  in
connection with such  proceedings and  that discussed  above
cannot  be  estimated  with   certainty,  but  the   Company
believes, based upon its  examination of these matters,  its
experience to date, and its discussions with legal  counsel,
that resolution of these  proceedings will have no  material
adverse  effect  upon  the  Company's  financial  condition,
either individually  or in  the  aggregate; of  course,  any
substantial loss  pursuant to  any litigation  might have  a
material adverse impact  upon results of  operations in  the
fiscal quarter or year in which it were to be incurred,  but
the Company  cannot estimate  the  range of  any  reasonably
possible loss.
















                                         Sequential Page No.
8




ITEM 2

MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The Company's  total sales  for the  first quarter  of  1996
decreased 40  percent from  sales in  the first  quarter  of
1995.   As  described  below,  this  decrease  in  sales  is
primarily  related   to  the   sale   of  the   rights   for
manufacturing   and   distribution   of   "TCBY"(Registered)
refrigerated yogurt products  to Mid-America Dairymen,  Inc.
in April  1995,  and  the franchising  or  closing  of  most
Company-owned stores.  The Company operates primarily in two
segments:  food products and equipment.  The following table
sets forth sales by category  within the Company's  primary
segments of operation (dollars in thousands):





<TABLE>
<CAPTION>
                                      1st Quarter              1st Quarter
                                        1996                    1995       
                                 ____________________     ____________________
                                  Sales           %        Sales           % 
                                 ________       _____     ________       _____
<S>                              <C>            <C>       <C>            <C>
Food Products:
______________
 Yogurt sales to ProSource
  and other food service
  distributors                   $  8,246        55%      $  8,901        35%
 Yogurt sales to the retail
  grocery trade                     2,177        14%         8,713        35%
 Retail sales by Company-  
  owned stores                      1,326         9%         3,640        14%
                                 ________       _____     ________       _____
                                   11,749        78%        21,254        84%

Equipment:
__________
 Sales by the Company's 
  equipment distributor             2,265        15%         2,556        10% 
 Sales of manufactured 
  specialty vehicles                  784         5%         1,186         5%
                                 ________       _____     ________       _____
                                    3,049        20%         3,742        15%
Other                                 255         2%           236         1%
                                 ________       _____     ________       _____

Total Sales                      $ 15,053       100%      $ 25,232       100%
                                 ========       =====     ========       =====<PAGE>





</TABLE>


Sales from the Company's  food products segment include  (i)
wholesale sales of frozen yogurt  and ice cream products  to
ProSource Distribution  Services  and to  other  foodservice
distributors, which distribute yogurt and other products  to
"TCBY"(Registered) stores and non-traditional locations, and
sales to international master  franchisees of frozen  yogurt
products and proprietary ingredients for the manufacture  of
frozen  yogurt  products  in  the  countries  that   produce
locally, (ii) sales of hardpack frozen yogurt,  refrigerated
yogurt, and frozen novelties for distribution to the  retail
grocery trade, and (iii) retail sales of yogurt and  related
food items  by  Company-owned stores.    Sales in  the  food
products segment decreased from  $21.3 million in the  first
quarter of 1995 to $11.7 million during the first quarter of
1996.  

                                         Sequential Page No.
9





Wholesale sales of frozen yogurt decreased 7 percent  during
the first quarter of 1996  as compared to the first  quarter
of 1995.  This is attributed primarily to a reduction in the
number of domestic traditional "TCBY"(Registered) stores  in
operation and  a decline  in yogurt  purchased by  operating
stores during the first quarter of 1996 compared to the same
period in 1995.  The purchases of yogurt by operating stores
is generally  greater  during warm  weather  conditions  and
diminishes during periods of inclement weather.  As  weather
conditions throughout the  USA during the  first quarter  of
1996  were  generally  more  severe  than  the  prior  year,
purchases of  yogurt  by  operating  stores  were  adversely
impacted.

The following  table sets  forth location  activity for  the
first quarter of 1996 and 1995.





<TABLE>
<CAPTION>

                                                                          NON-
                             FRANCHISED    COMPANY      INTERNATIONAL  TRADITIONAL   
                               STORES      STORES         LOCATIONS     LOCATIONS   L
                             1996   1995  1996  1995    1996    1995   1996   1995  1
                            _________________________________________________________
 <S>                        <C>    <C>    <C>    <C>    <C>     <C>   <C>    <C>    <
 For the first quarter:
  Locations open at 
   beginning of period      1,218  1,245   42    96     187     141   1,273  1,319  2
  Opened                        2     10    -     -      16      10      47     46   
  Closed                      (18)   (16)  (1)   (8)    (11)      -     (62)   (35)  
Locations transferred           6      -  (15)    -       -       -       9      -   
                            _________________________________________________________

  Locations open at
   end of period            1,208  1,239   26    88     192     151   1,267  1,330  2
                            =========================================================<PAGE>





</TABLE>



Included in the franchised and Company store information are
146 and 163 "TCBY"(Registered) stores closed for  relocation
or for  the season  on February  29, 1996  and February  28,
1995, respectively.   During the first  quarter of 1996,  62
non-traditional locations  were  closed.    These  locations
generally purchased low volumes of yogurt from the  Company.
The Company expects that there may be additional closings of
low volume  non-traditional  locations.   In  addition,  the
Company's joint  venture  partners were  not  successful  in
retaining all  of the  "TCBY"(Registered) locations  at  the
Dallas/Ft. Worth, Atlanta,  and Los  Angeles airports  where
the foodservice contracts  were up  for bid  in 1995,  thus,
closings in  these airports  will occur  during 1996.    The
amount of the  expected decline  in frozen  yogurt sales  in
these airports is not  known at this  time due to  uncertain
closing dates  and relocation  of  existing units  at  these
sites; however, these airports have historically experienced
higher yogurt sales than other non-traditional locations.




                                        Sequential Page  No.
10



Sales of yogurt  to the  retail grocery  trade decreased  75
percent during the first quarter of 1996 as compared to  the
first quarter of 1995.  In April 1995, the Company sold  the
rights for   exclusive manufacturing and  distribution of the
"TCBY"(Registered) refrigerated  yogurt products  throughout
the  United  States  to  Mid-America  Dairymen,  Inc.,   who
co-packed the products for the Company.  The Company's sales
of refrigerated yogurt  products totaled approximately  $5.3
million in the first quarter  of 1995.  In addition,  during
the fourth quarter of  1995, the Company  began to focus  on
geographic  regions  where  the  hardpack  products  can  be
delivered and marketed  in a  more efficient  manner.   This
action has improved  operating results but  has resulted  in
lower sales of hardpack frozen yogurt products in 1996.

Sales by Company-owned stores declined 64 percent during the
first quarter of 1996  as compared to  the first quarter  of
1995.  This  decline results primarily  from a reduction  of
Company-owned stores operated  during the  first quarter  of
1996.   During  the  fourth quarter  of  1995,  the  Company
decided to  franchise or  close  most of  the  Company-owned
stores.  The  Company believes the  stores can operate  more
effectively with local  ownership.  The  divestiture of  the
stores will lower future sales in the food products segment.
At February 29, 1996, the Company operated 26 stores most of
which the Company expects to franchise during the  remainder
of 1996.

Sales in the Company's  equipment segment include (i)  sales
from  the  distribution  of  equipment  to  the  foodservice
industry and (ii) sales of manufactured mobile kitchens  and
other  specialty  vehicles   primarily  to  businesses   and
governments.  Sales  in the equipment  segment decreased  19
percent during  the  first quarter  of  1996 over  the  same
period in  the  prior  year.    The  decrease  in  sales  is
primarily due to decreased orders for specialty vehicles  at
the Company's equipment manufacturer.  The Company has taken
steps  to  divest  its  equipment  manufacturer  located  in
Fresno, California as this subsidiary is no longer a part of
the Company's core business. 

The ratio of cost of sales  to sales was 63 percent for  the
first quarter  of 1996  as compared  to 60  percent for  the
first quarter of 1995.  The ratio of cost of sales to  sales
for the food products segment  and equipment segment in  the
first quarter  of  1996  was  60  percent  and  80  percent,
respectively,  compared  to  57  percent  and  77   percent,
respectively, in the first quarter of 1995.











                                         Sequential Page No.
11


The increase in the overall cost of sales to sales ratio  is
attributed to a  number of factors  including the  Company's
decision to  franchise or  close most  of its  Company-owned
stores.  The Company-owned stores have a lower cost of sales
to sales ratio than the overall ratio for the food  products
segment.  Therefore, as such stores are sold or closed,  the
cost of sales  to sales  ratio is increased.   In  addition,
milk  prices  which  represent  a  major  component  of  the
Company's cost of sales  increased during the first  quarter
of 1996 compared to the first quarter of 1995.  Milk  prices
are expected to remain higher in the second quarter of  1996
compared to the same period  in 1995.  Lastly, the  overhead
cost per  unit at  the Company's  manufacturing facility  in
Dallas has  increased  during  1996 as  a  result  of  lower
volumes produced compared  to the previous  year and  higher
total overhead costs primarily  related to the expansion  of
the manufacturing facility.   The  increase in  the cost  of
sales to sales ratio was  partially offset by reduced  sales
to the retail grocery trade.  Wholesale sales to the  retail
grocery trade  and private  label  customers, which  have  a
higher  cost  of  sales  to  sales  ratio,  were  a  smaller
percentage of total food products sales in the first quarter
of 1996 compared to the prior year primarily because of  the
sale of the refrigerated yogurt product line.  

Franchising  revenues  consist  of  initial  franchise   and
license fees and royalty  income.  In  the first quarter  of
1996, initial  franchise  and  license  fees  increased  172
percent while royalty income decreased four percent from the
same period in 1995.  This increase in franchise and license
fees results primarily from increased initial  international
and domestic franchise fees.  The decrease in royalty income
is due primarily to  a decrease in  domestic royalties as  a
result   of   the    decrease   in   domestic    traditional
"TCBY"(Registered) stores and a decline in store sales noted
above.

Operating expenses decreased 54 percent in the first quarter
of 1996 compared to the same  period in 1995.  The  decrease
is  attributable  to  several  factors  including:    (i)  a
decrease in the provision for doubtful accounts and impaired
notes as 1995  includes charges related  to the adoption  of
Financial  Accounting  Standards  Board  Statement  No.  114
"Accounting by Creditors for Impairment  of a Loan"; (ii)  a
reduction  in  depreciation  and  amortization  due  to  the
reduction in the basis of various assets associated with the
adoption of Financial  Accounting Standards Board  Statement
No. 121 "Accounting for the Impairment of Long-Lived  Assets
and for Long-Lived  Assets to be  Disposed Of" during  1995;
(iii) a reduction in selling and marketing costs due to  the
sale of the refrigerated yogurt  line in April 1995 and  the
Company's decision  to focus  distribution of  its  hardpack
frozen yogurt  products  to  the  retail  grocery  trade  in
geographic regions where the  products can be delivered  and
marketed in a  more efficient  manner; (iv)  a reduction  in
selling, general,  and  administrative expenses  related  to
corporate stores due to the  franchising or closing of  most
corporate  stores   as   discussed   above,   and;   (v)   a
restructuring of the  Company's organization  in the  fourth
quarter of  1995.   As a  percentage of  combined sales  and
franchising revenues, operating expenses were 50 percent and
70  percent  for  the  first  quarter  of  1996  and   1995,
respectively. 

                                         Sequential Page No.
12





LIQUIDITY AND CAPITAL RESOURCES

The Company has historically generated cash from  operations
sufficient  to  meet  its  normal  operating   requirements.
However, the Company normally experiences a decrease in cash
and cash equivalents in the first quarter as a result of the
seasonality  of  its  business.    The  Company's  cash  and
short-term investments decreased approximately $2.6  million
in the  first  quarter  of 1996.    This  decrease  resulted
primarily from (i)  the net  loss for the  first quarter  of
1996, (ii) purchases  of treasury  stock, and  (iii) a  cash
dividend of five  cents per  share or $1.3  million paid  in
January 1996.   The  Company's  foreseeable cash  needs  for
operations and capital expenditures  are expected to be  met
through cash flows from operations; however, the Company has
available  a  $5  million  unsecured  credit  line  to  meet
seasonal cash needs.

On February  29, 1996,  working  capital was  $34.3  million
compared to $36.7 million on November 30, 1995.  The current
ratio was 3.6 to 1.0 on February 29, 1996 and 3.5 to 1.0  on
November 30, 1995.  The  long-term debt to equity ratio  was
 .15 to 1.0 at February 29, 1996 and November 30, 1995.   The
Company has tangible net worth of $75.5 million at  February
29, 1996.

On March 15, 1996, the Company's Board of Directors declared
a five cents per share dividend payable on April 12, 1996 to
the stockholders of record on  March 29, 1996.  The  Company
will consider adjustments to the dividend rate after  giving
consideration  to  return  to  stockholders,   profitability
expectations and financing needs.










                                         Sequential Page No.
13




                   PART II.  OTHER INFORMATION

ITEM 1.   LEGAL PROCEEDINGS

There were no changes from previously reported litigation.
<TABLE>
<CAPTION>
ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

          a)  Exhibits
<S>           <C>
4(a)               Second Amendment  to Second  Amended  and
                   Restated Loan Agreement and Amendment to
                   Loan Documents. 

27              Article 5,  Financial Data Schedule for  the
                First Quarter Fiscal 1996 Form 10-Q

99(a)         Press release, dated February 12, 1996, "TCBY 
              Enterprises, Inc. Announces Promotion of Gene 
              Whisenhunt  to Executive Vice President  and
              Chief Financial Officer"

99(b)         Press release, dated March 13, 1996, "TCBY 
              Licenses Development in Israel"

99(c)         Press release, dated March 15, 1996, "TCBY 
              Reports Improved Operating Results for First 
              Quarter"

99(d)         Press release, dated March 26, 1996, "TCBY 
              Names Tony Passarello Senior Vice President of
              Marketing"
</TABLE>
            b)  The Company filed  a Current Report on  Form
                8-K, dated December 1, 1995 in relation to stock 
                repurchase,  franchising of  Company-owned
                stores, and other developments.




























                                         Sequential Page No.
14





                            SIGNATURES
                            __________


Pursuant to the requirements of the Securities Exchange  Act
of 1934, the registrant  has duly caused  this report to  be
signed on  its  behalf  by the  undersigned  thereunto  duly
authorized.

                                   TCBY ENTERPRISES, INC.




Date:   04/11/96                    /s/  Frank  D. Hickingbotham
                                   ___________________________
                                   Frank D. Hickingbotham,
                                   Chairman of the Board and
                                   Chief Executive Officer<PAGE>






Date:  04/11/96                    /s/ Gene Whisenhunt      
                                   ___________________________
                                   Gene Whisenhunt,
                                   Executive Vice President
                                   Chief Financial Officer































                                         Sequential Page No.
15

           SECOND AMENDMENT TO SECOND AMENDED AND RESTATED
           LOAN AGREEMENT AND AMENDMENT TO LOAN DOCUMENTS

      THIS SECOND AMENDMENT  TO SECOND AMENDED AND  RESTATED
LOAN  AGREEMENT  AND  AMENDMENT   TO  LOAN  DOCUMENTS   (the
"Amendment") is made and entered into to be effective as  of
the 1st day of December, 1995 by and among TCBY ENTERPRISES,
INC. (herein referred to with its successors and assigns  as
the "Borrower"), AMERICANA FOODS LIMITED PARTNERSHIP (herein
referred  to  with  its   successors  and  assigns  as   the
"Guarantor") and Bank One,  Texas, N.A., a national  banking
association (herein  referred  to with  its  successors  and
assigns as the "Lender").

                            RECITALS:

     A.     Borrower and Lender executed that certain Second
Amended and Restated  Loan Agreement, dated  as of April  7,
1995 (the "Loan Agreement") pursuant to which the Lender has
made and  may  hereafter  make loans  to  the  Borrower,  as
evidenced by that certain Term Note executed by Borrower and
dated June 11, 1993  payable to the order  of Lender in  the
original principal  amount  of  $14,609,776.64  ("Term  Note
#1"), that certain Term Note executed by Borrower and  dated
November 28, 1994,  payable to  the order of  Lender in  the
original principal amount of $7,500,000.00 ("Term Note  #2")
and by that  certain Revolving  Credit Note  dated April  7,
1995 executed by Borrower  and payable to  the order of  the
Lender in the maximum principal amount of $5,000,000.00 (the
"Revolving Credit  Note").   Except as  otherwise  expressly
provided herein,  all capitalized  terms used  herein  shall
have the same  meaning assigned  to such terms  in the  Loan
Agreement.

     B.     The Borrower has asked the Lender to  declassify
Ca   rlin Manufacturing, Inc.  as a  "Material Subsidiary,"  to
redefine "Net Income,"  and to decrease  the required  Fixed
Charge Coverage ratio from 1.5 to  1.0 to 1.25 to 1.0.   The
Lender is willing to agree  to the Borrower's requests  upon
the terms and conditions outlined herein and subject to  the
Borrower's and the Guarantor's agreements with the terms and
provisions hereof and of each and every other instrument and
agreement executed in connection herewith.

                           AGREEMENTS

     In consideration of the premises, which are made a part
hereof, and the  mutual covenants  and agreements  contained
herein and for  the other good  and valuable  consideration,
the receipt and adequacy  of which are hereby  acknowledged,
the parties hereto hereby amend the Loan Agreement and  Loan
Documents as follows:

                            SECTION I

                AMENDMENTS TO THE LOAN AGREEMENT

     The Loan  Agreement is hereby amended in the  following
respects:





      1.1    Amendments to Section 1.1   Section 1.1 of  the
Loan Agreement shall be and is hereby amended to  declassify
Carlin Manufacturing, Inc.,  an Arkansas  corporation, as  a
"Material  Subsidiary"  and  to  delete  the  name  of  such
corporation from the definition of "Material Subsidiary."

      1.2    Amendment to Section 6.6.   The Loan  Agreement
shall be and is  hereby amended to add  the following as  an
additional subsection to Section 6.6:

     "2.6.3
           Waiver Fee.  Subject to Section 2.5, the Borrower
           agrees to pay to the Lender a fee in the amount 
           $15,000.00 in consideration for the one time, 
           limited waiver made by Lender as evidenced by its
           letter to Borrower dated January 11, 1996.   Such
           fee shall be paid in twelve (12) monthly payments of 
           $1,250.00 each beginning on January 15, 1996 and 
           continuing  on the  15th day  of each  month
           thereafter until paid in full.  The Lender shall have the 
           right, at its option, to debit the amount of any 
           installment of the waiver fee that is not made on
           the date the same is due and payable against any 
            deposit account maintained by the Borrower  with
            the  Lender including, but not limited  to, demand
           deposit account #1889860316.

      1.3    Amendment to Section 5.9.   Section 5.9 of  the
Loan Agreement shall  be and is  hereby amended to  decrease
the required Fixed Charge Coverage  ratio from "1.5 to  1.0"
to "1.25  to  1.0."    Section 5.9  is  further  amended  to
provide, solely for purposes of calculating the Fixed Charge
Coverage ratio, that nonrecurring or extraordinary gains  or
losses which are excluded from the calculation of Net Income
shall mean nonrecurring and  extraordinary gains and  losses
which are determined on a pre-tax basis.

                           SECTION II

                   AMENDMENT TO LOAN DOCUMENTS

      2.1    Reference to the Loan  Agreement.  Each of  the
Loan Documents is  hereby amended so  that any reference  in
any Loan Document to the Loan Agreement or to any other Loan
Document shall mean  a reference  to the  Loan Agreement  or
such other Loan Document as amended hereby.

                           SECTION III

                          MISCELLANEOUS






      3.1    Authority.  The  Borrower and Guarantor  hereby
represent and  warrant  that  the  execution,  d elivery and
performance of this  Amendment, all instruments,  agreements
and other documents executed in connection herewith and  all
other instruments,  agreements  and  documents  executed  in
connection with the Loan Agreement have been duly authorized
by  all  necessary  action  of  each  of  the  Borrower  and
Guarantor  and  do  not  and  will  not:  (a)  violate   any
provisions of any agreement,  law, rule, regulation,  order,
writ, judgment, injunction,  decree, determination or  award
presently in  effect to  which Borrower  or Guarantor  is  a
party or to which  it or any of  its assets may be  subject;
(b) result in, or require the creation or imposition of  any
Lien (other than a Permitted  Lien) upon or with respect  to
any  asset  now  owned  by  Borrower  or  Guarantor  or  any
collateral; or (c)  result in  a breach of  or constitute  a
default) by Borrower or Guarantor (and neither the  Borrower
nor the Guarantor is in default under any indenture, loan or
credit agreement  or any  other agreement  or instrument  to
which it is s party or by which it or any of its assets  are
bound or affected.   Borrower and Guarantor further  warrant
and  represent  that   no  approval  authorization,   order,
license, permit, franchise  or consent  of or  registration,
declaration, qualification or  filing with any  governmental
authority is  required  in connection  with  the  execution,
delivery or  performance by  Borrower or  Guarantor of  this
Amendment or any other Loan Document.  Such instruments  and
agreements  constitute   the   legal,  valid   and   binding
obligations  of  the  Borrower     and  Guarantor,  enforceable
against Borrower  and  Guarantor in  accordance  with  their
respective terms,  subject  only to  the  applicable  debtor
relief laws.

      3.2     Ratification.  Borrower  and Guarantor  hereby
ratify and confirm the Loan Agreement and Loan Documents, as
amended hereby, in all  respects, and acknowledge and  agree
that all of the terms, provisions and covenants thereof,  as
amended  hereby, do  and shall  remain and  continue in  full
force and  effect,  enforceable  against  the  Borrower  and
Guarantor and their assets in accordance with their terms.

     3.3    Further Assurances.  The Borrower and  Guarantor
covenant and agree  from time to  time to promptly  execute,
assign,  endorse,  and  deliver  to  Lender  all  documents,
instruments,  notices,  agreements,  assignments,   pledges,
statements, and  writings,  and to  do  all other  acts  and
things as the Lender may reasonable request in order to more
fully evidence and/or to carry out more fully the intent and
purposes of the Loan Agreement and other Loan Documents.

     3.4   Multiple Counterparts.  Multiple counterparts  of
this Amendment may be signed  by the parties, each of  which
shall be  an  original  but  all  of  which  together  shall
constitute one and the same instrument.

     3.5   Representations and Warranties.  The Borrower and
Guarantor   hereby   represent   and   warrant   that   all
representations  and  warranties   contained  in  the   Loan
Agreement and other  Loan Documents are  and continue to  be
true and correct in all material respects, as if made on the
date hereof,  and nothing  is omitted  therefrom that  would
cause the same to be misleading in any material respect.

       3.6     Applicable  Laws.   THIS AMENDMENT  SHALL  BE
CONSTRUED, INTERPRETED AND ENFORCEABLE UNDER AND PURSUANT TO
THE LAWS OF THE  STATE OF TEXAS AND  APPLICABLE LAWS OF  THE
UNITED STATES.

     3.7   No Oral Agreements.  THIS WRITTEN LOAN  AGREEMENT
REPRESENTS THE FINAL AGREEMENT  BETWEEN THE PARTIES AND  MAY
NOT BE CONTRADICTED BY EVIDENCE OF PRIOR, CONTEMPORANEOUS OR
SUBSEQUENT ORAL AGREEMENTS  OF THE  PARTIES.   THERE ARE  NO
UNWRITTEN ORAL AGREEMENTS AMONG THE PARTIES.

     IN WITNESS  WHEREOF, the Borrowers and the Lender  have
caused this Amendment  to be  executed effective  as of  the
date specified above.


                             BORROWER:

                             TCBY ENTERPRISES, INC.

                             By:/s/ Gene H. Whisenhunt
                          _____________________________

                   Printed Name: Gene  H. Whisenhunt
                                                            
                              __________________
                          Title: Executive Vice President
                                  and CFO
                              _________________________


                             GUARANTOR:

                             AMERICANA FOODS LIMITED 
                              PARTNERSHIP

                             By: /s/ Jim H. Fink
                              _____________________________


                             Printed Name: Jim H. Fink
                                         ___________________

                             Title: Executive Vice President
                                                            
                                   __________________________


                             LENDER:

                             BANK ONE TEXAS, N. A.

                             By: /s/ Gina A. Norris
                              _____________________________

                             Printed Name: Gina A. Norris
                                         ___________________

                             Title: Vice President
                             __________________________

<TABLE> <S> <C>

<ARTICLE>  5
<LEGEND>
THE  SCHEDULE   CONTAINS   SUMMARY   FINANCIAL   INFORMATION
EXTRACTED FROM THE CONSOLIDATED BALANCE SHEET AS OF FEBRUARY
29, 1996 AND  THE CONSOLIDATED STATEMENT  OF INCOME FOR  THE
QUARTER ENDED  FEBRUARY 29,  1996    AND  IS QUALIFIED  IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>  1
       
<S>                              <C>
<PERIOD-TYPE>                    3-MOS
<FISCAL-YEAR-END>                NOV-30-1996
<PERIOD-END>                     FEB-29-1996
<CASH>                                              500,558
<SECURITIES>                                     11,275,252
<RECEIVABLES>                                    12,791,553
<ALLOWANCES>                                      1,589,587
<INVENTORY>                                      12,444,173
<CURRENT-ASSETS>                                 47,697,304
<PP&E>                                           77,233,259
<DEPRECIATION>                                   32,210,728
<TOTAL-ASSETS>                                  106,650,728
<CURRENT-LIABILITIES>                            13,348,794
<BONDS>                                          12,112,330
<COMMON>                                          2,706,235
                                     0
                                               0
<OTHER-SE>                                       76,345,752
<TOTAL-LIABILITY-AND-EQUITY>                    106,650,728
<SALES>                                          15,052,899
<TOTAL-REVENUES>                                 17,277,653
<CGS>                                             9,451,986
<TOTAL-COSTS>                                     9,451,986
<OTHER-EXPENSES>                                          0
<LOSS-PROVISION>                                     22,055
<INTEREST-EXPENSE>                                  262,754
<INCOME-PRETAX>                                    (776,426)
<INCOME-TAX>                                       (271,749)
<INCOME-CONTINUING>                                (504,677)
<DISCONTINUED>                                            0
<EXTRAORDINARY>                                           0
<CHANGES>                                                 0
<NET-INCOME>                                       (504,677)
<EPS-PRIMARY>                                          (.02)
<EPS-DILUTED>                                          (.02)
        

</TABLE>

                          EXHIBIT 99(a)

                          PRESS RELEASE



FOR IMMEDIATE RELEASE 
MONDAY
FEBRUARY 12, 1996

CONTACT PERSON:         STACY DUCKETT, VICE PRESIDENT
                        CORPORATE COMMUNICATIONS 
                        (501) 688-8229 


          TCBY ENTERPRISES, INC. ANNOUNCES PROMOTION OF
         GENE WHISENHUNT TO EXECUTIVE VICE PRESIDENT AND
                     CHIEF FINANCIAL OFFICER

LITTLE ROCK, AR - FEBRUARY 12, 1996 - TCBY ENTERPRISES, INC.
(NYSE:TBY) has  announced  that  Gene  Whisenhunt  has  been
promoted to  Executive Vice  President and  Chief  Financial
Officer of TCBY  Enterprises, Inc.   He will be  responsible
for the financial functions of the Company.

Mr. Whisenhunt has  been with  the Company since  1989.   He
obtained  his  undergraduate   degree  in  Accounting   from
Ouachita  Baptist  University,  and  a  Master's  Degree  in
Business Administration from Louisiana Tech University.   He
holds a CPA certification.


                                -30-

                          EXHIBIT 99(b)

                          PRESS RELEASE

FOR IMMEDIATE RELEASE
WEDNESDAY
MARCH 13, 1996
CONTACT PERSON:              STACY DUCKETT, VICE PRESIDENT
                             CORPORATE COMMUNICATIONS
                             TCBY ENTERPRISES, INC.
                             501-688-8229


               TCBY LICENSES DEVELOPMENT IN ISRAEL

LITTLE  ROCK,  AR  -  WEDNESDAY  (MARCH  13,  1996)  -  TCBY
ENTERPRISES, INC.,  (NYSE:TBY) today  announced that  TCBY's
International Division has awarded local development  rights
for "TCBY"(Registered) stores and products in Israel,  which
will be  operated by  JSH  Enterprises, a  New  Jersey-based
corporation.

The franchise agreement calls for
 the opening of  10 "TCBY"(Registered) frozen yogurt  stores
in Israel  during  the  next five  years.    The  franchisee
intends to open  the first  "TCBY"(Registered) locations  in
the Tel Aviv area.  Plans also call for the distribution  of
hardpack  and   novelty  frozen   yogurt  products   through
supermarkets and other channels. 

"The  Israeli   market  presents   many  opportunities   for
development.  Israel has the highest per capita  consumption
of ice cream in  the Middle East  and consumers are  already
familiar with frozen yogurt as an alternative to ice cream,"
said Hartsell  Wingfield, President  of TCBY  International.
"We  are   excited  about   introducing   "TCBY"(Registered)
products in this market with our new partners," he said.

Gidon Wallis,  spokesman  for JSH's  operations  in  Israel,
added "We are excited about our association with the leading
and tastiest frozen yogurt product  in the world.  With  the
growing health consciousness in Israel, we are confident the
local consumer  will  soon  discover  you  do  not  have  to
sacrifice taste to sacrifice calories."

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells  soft serve  frozen yogurt,  hardpack
frozen yogurt,  novelty  products, and  markets  foodservice
equipment.         The     Company    is     the     largest
manufacturer-franchisor of frozen yogurt in the world.

                            -30-

                          EXHIBIT 99(c)

                         PRESS RELEASE


FOR IMMEDIATE RELEASE
FRIDAY
MARCH 15, 1996
CONTACT PERSON:              STACY DUCKETT, VICE PRESIDENT
                             CORPORATE COMMUNICATIONS
                             (501) 688-8229

             TCBY REPORTS IMPROVED OPERATING RESULTS
                        FOR FIRST QUARTER





LITTLE  ROCK,  AR   -  FRIDAY  (MARCH   15,  1996)  -   TCBY
Enterprises, Inc., (NYSE:TBY) announced its results improved
from a net  loss of $4,435,290,  or $.17 per  share, in  the
first quarter of fiscal 1995 to  a net loss of $504,677,  or
$.02 per share, in the first quarter of fiscal 1996.   First
quarter 1995 results include a loss of $.06 per share due to
the adoption of a new accounting standard.  The  improvement
in results reflects
 a reduction in selling, general and administrative costs
primarily achieved through the Company's restructuring,  the
sale of  Company-owned stores,  and  a focus  on  geographic
regions  where  the  Company's  hardpack  products  can   be
delivered and marketed  in a more  efficient manner.   Sales
and franchising revenues for the first quarter of 1996  were
$17,277,653 compared to $27,952,759 in the first quarter  of
1995.   The decline  in sales  and franchising  revenues  is
primarily attributable to a decrease in sales to the  retail
grocery trade  as a  result  of the  sale of  the  Company's
refrigerated yogurt line during the second quarter of fiscal
1995,  and  the  execution  of  the  Company's  decision  to
franchise or close the 88 Company-owned stores in  operation
as of first quarter 1995.

As of February 29, 1996, there were 2,693 "TCBY"(Registered)
locations worldwide.  These locations are comprised of 1,208
traditional domestic stores, 1,267 non-traditional  domestic
locations, 192 international locations, and 26 Company-owned
stores.     The   Company   continues   to   franchise   its
Company-owned stores  as  announced in  December,  1995  and
expects to complete this process in fiscal 1996.

Also  in   December,  1995,   the  Company   announced   the
authorization by its  Board of Directors  to purchase up  to
three million shares of its outstanding common stock and has
purchased over 325,000  shares since that  time.   Purchases
have  been  made  utilizing  the  Company's  available  cash
resources.

"We are encouraged by our first quarter results in light  of
the harsh  winter  experienced  across  the  country,"  said
Herren Hickingbotham, President and Chief Operating Officer.
"Many changes were announced in December, and we are  seeing
immediate improvements as a result of the implementation  of
these plans.   We  are also  excited about  our  development
opportunities  in   1996  through   new  international   and
non-traditional locations,  as  well  as  through  continued
conversions and expansion of the TCBY Treats program in  our
traditional stores."

Subsequent to the  close of the  first quarter, the  Company
announced  its  international   division  had  finalized   a
franchise  agreement  for  Israel.    In  addition,  it  was
announced that  a national  development agreement  had  been
reached  with   Citgo   Petroleum  Corporation   to   pursue
co-branding opportunities  in  Citgo  locations  across  the
country.

The Board of Directors  of the Company  declared a $.05  per
share  cash   dividend  payable   on  April   12,  1996   to
stockholders of record as of March 29, 1996.


TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells  soft serve  frozen yogurt,  hardpack
frozen yogurt and ice  cream, novelty products, and  markets
foodservice  equipment.     The  Company   is  the   largest
manufacturer-franchisor of frozen yogurt in the world.

                     TCBY Enterprises, Inc.
                  Selected Financial Highlights
            (In Thousands, Except Per Share Amounts)
                           (Unaudited)





<TABLE>
<CAPTION>
                                       Three Months Ended
                                     February 29   February 28
                                         1996          1995
<S>                                    <C>         <C>
Operating Results
Sales & Franchising Revenues           $  17,278   $  27,953
Net Loss                               $    (505)  $  (4,435)
Net Loss Per Share                     $    (.02)  $    (.17)
Average Shares Outstanding                25,564      25,596 
Dividends Paid Per Share               $     .05   $     .05

                                     February 29   November 30
                                         1996          1995
Financial Position
Current Assets                         $  47,697   $  51,357
Current Liabilities                    $  13,349   $  14,668
Property, Plant & Equipment, Net       $  45,023   $  45,710
Total Assets                           $ 106,651   $ 111,625
Long-term Debt                         $  12,112   $  12,641
Stockholders' Equity                   $  79,052   $  82,179
</TABLE>
                              -30-

                          EXHIBIT 99(d)

                          PRESS RELEASE


FOR IMMEDIATE RELEASE 
TUESDAY
MARCH 26, 1996

CONTACT PERSON:         STACY DUCKETT, VICE PRESIDENT
                        CORPORATE COMMUNICATIONS 
                        (501) 688-8229 


                   TCBY NAMES TONY PASSARELLO
               SENIOR VICE PRESIDENT OF MARKETING

LITTLE ROCK, AR -  MARCH 26, 1996  - TCBY ENTERPRISES,  INC.
(NYSE:TBY) announced  that Tony  Passarello has  been  named
Senior Vice President of Marketing for TCBY Systems.  He was
previously Vice President of Marketing for Popeye's  Chicken
and Biscuits.

Passarello will be  responsible for both  the marketing  and
research  and  development  functions  for  Systems.     His
experience  includes  marketing  management  positions  with
Pizza  Hut  and  A&W  Restaurants.    For  over  ten  years,
Passarello owned a  consulting firm  specializing in  target
market  strategies   for   clients   including   McDonald's,
Friendly's and Bakers Square.

TCBY Systems  is responsible  for domestic  traditional  and
non-traditional "TCBY"(Registered) locations.

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells  soft serve  frozen yogurt,  hardpack
frozen yogurt,  novelty  products, and  markets  foodservice
equipment.         The     Company    is     the     largest
manufacturer-franchisor of frozen yogurt in the world.

                                -30-


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