TCBY ENTERPRISES INC
10-Q, 1996-07-12
ICE CREAM & FROZEN DESSERTS
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        UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                    WASHINGTON, D.C.  20549
                           FORM 10-Q


(Mark One)
_X_QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
    SECURITIES EXCHANGE ACT OF 1934

 For the quarterly period ended May 31, 1996 
                                _____________

                               OR

___ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
    SECURITIES EXCHANGE ACT OF 1934

For   the   transition   period   from   ______________   to
______________

Commission file number  1-10046
                        _______



                       TCBY ENTERPRISES, INC.
___________________________________________________________
(Exact name or registrant as specified in its charter)


                                                            
   Delware                                   71-0552115
___________________________________________________________
(State of other jurisdiction of           (I.R.S. Employer
 incorporation or organization)          Identification No.)

425 West Capitol Avenue   Little Rock, Arkansas     72201 
___________________________________________________________
(Address of principal executive offices)         (Zip Code)


                           (501) 688-8229                   
 
___________________________________________________________
(Registrant's telephone number, including area code)



Indicate by check mark whether the registrant (1) has  filed
all reports  required  to be  filed  by Section  13  of  the
Securities Exchange  Act of  1934  during the  preceding  12
months, (or for such shorter period that the registrant  was
required to file such reports)  and (2) has been subject  to
such filing requirements for the past 90 days.


                                       Yes _X_   No ___


On June  30,  1996  there  were  25,135,476  shares  of  the
registrant's common stock outstanding.




                                     Sequential Page No. 1




<TABLE>
                       TABLE OF CONTENTS
<CAPTION>
PART I.   FINANCIAL INFORMATION                                  Page
<S>       <C>                                                    <C>
Item 1.   Financial Statements (Unaudited)

          Consolidated Balance Sheets
          May 31, 1996 and November 30, 1995                       3

          Consolidated Statements of Operations
          Quarter ended and six months ended
          May 31, 1996 and 1995                                    5

          Consolidated Statements of Cash Flows
          Six months ended May 31, 1996 and 1995                   6

          Notes to Consolidated Financial Statements 
          May 31, 1996                                             7


Item 2.   Management's Discussion and Analysis of Financial
          Condition and Results of Operations                      9


PART II.  OTHER INFORMATION


Item 1.   Legal Proceedings                                       16

Item 4.   Submission of Matters to a Vote of
          Security Holders                                        16

Item 6.   Exhibits and Reports on Form 8-K                        16


SIGNATURES                                                        18

</TABLE>




                                      Sequential Page No. 2






                                     PART 1
                              FINANCIAL INFORMATION

ITEM 1 FINANCIAL STATEMENTS (UNAUDITED)

TCBY ENTERPRISES, INC.
CONSOLIDATED BALANCE SHEETS (UNAUDITED)
<TABLE>
<CAPTION>
                                                May 31,         November 30,
                                                  1996              1995    
                                            _________________________________
<S>                                         <C>                <C>
CURRENT ASSETS:
 Cash and cash equivalents                  $ 10,844,702       $  5,565,654
 Short-term investments                        4,977,292          8,824,163
 Receivables:
  Trade accounts                              13,547,397         10,114,935
  Notes                                        2,817,714          2,918,762
  Allowance for doubtful accounts
   and impaired notes                         (1,495,391)        (1,592,607)
                                            _____________      _____________
                                              14,869,720         11,441,090

 Refundable income taxes                         291,377          4,418,936
 Deferred income taxes                         3,194,403          2,463,089
 Inventories                                  13,454,710         12,920,468
 Prepaid expenses and other assets             2,226,043          2,098,366
 Assets held for sale                          1,660,036          3,625,375
                                            _____________      _____________

    TOTAL CURRENT ASSETS                      51,518,283         51,357,141

PROPERTY, PLANT, AND EQUIPMENT:
 Land                                          2,866,820          2,866,820
 Buildings                                    23,429,544         23,402,389
 Furniture, vehicles, and equipment           47,506,837         47,325,993
 Leasehold improvements                        3,319,980          3,214,117
 Construction in progress                        649,916             31,483
 Allowances for depreciation 
  and amortization                           (33,332,397)       (31,130,608)
                                            _____________      _____________

                                              44,440,700         45,710,194

OTHER ASSETS:
 Notes receivable, less current portion
  (less allowance for doubtful and impaired 
  notes of $9,223,083 in 1996 and 
  $9,585,410 in 1995)                          6,756,368          7,035,259
 Intangibles (less amortization of
  $1,615,323 in 1996 and $1,514,068 in 
  1995)                                        3,585,225          3,517,942<PAGE>
 Other                                         1,891,623          4,004,707
                                            _____________      _____________

                                              12,233,216         14,557,908
                                            _____________      _____________

     TOTAL ASSETS                          $108,192,199       $111,625,243
                                            =============      =============
</TABLE>
See notes to consolidated financial statements.


                                     Sequential Page No. 3 

 TCBY ENTERPRISES, INC.
CONSOLIDATED BALANCE SHEETS (UNAUDITED)
<TABLE>
<CAPTION>
                                                May 31,        November 30,
                                                 1996              1995    
                                            _________________________________

LIABILITIES AND STOCKHOLDERS' EQUITY
<S>                                         <C>                <C>
CURRENT LIABILITIES:
 Accounts payable                           $ 4,304,930        $ 2,455,127
 Accrued expenses                             6,521,107         9,041,380
 Current portion of long-term debt            3,171,448         3,171,448 
                                            _____________      _____________

    TOTAL CURRENT LIABILITIES                13,997,485         14,667,955

LONG-TERM DEBT, less current portion         11,319,468         12,640,904

DEFERRED INCOME TAXES                         3,354,567          2,137,617

COMMITMENTS AND CONTINGENCIES

STOCKHOLDERS' EQUITY
 Preferred stock, par value $.10 per share;
  authorized 2,000,000 shares                       -                  -
 Common stock, par value $.10 per share;
  authorized 50,000,000 shares; issued
  27,062,345 shares in 1996 and 1995           2,706,235          2,706,235
 Additional paid-in capital                   25,547,184         25,547,184
 Retained earnings                            63,062,316         63,661,235
                                            _____________      _____________

                                              91,315,735         91,914,654

 Less treasury stock, at cost (1,857,469
  shares in 1996 and 1,387,069 in 1995)      (11,795,056)        (9,735,887)
                                            _____________      _____________

     TOTAL STOCKHOLDERS' EQUITY               79,520,679         82,178,767
                                            _____________      _____________

    TOTAL LIABILITIES AND STOCKHOLDERS'
     EQUITY                                 $108,192,199       $111,625,243
                                            =============      =============
</TABLE>
See notes to consolidated financial statements.



                                                 Sequential Page No. 4



TCBY ENTERPRISES, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
<TABLE>
<CAPTION>
                                 Quarter Ended                    Six Months Ended
                                     May 31,                            May 31,
                            1996             1995               1996            1995 
                         ____________________________________________________________
 <S>                      <C>              <C>               <C>             <C>
Sales                    $24,578,698      $30,362,346       $ 39,631,597    $ 55,594,
Cost of sales             15,745,751       16,958,946         25,197,737      32,026,
                         ____________     ____________      _____________   _________
  GROSS PROFIT             8,832,947       13,403,400         14,433,860      23,567,

Franchising revenues:
 Initial franchise and
  license fees               616,875          419,000          1,149,625         614,
 Royalty income            2,749,467        2,754,868          4,441,471       4,521,
                         ____________     ____________      _____________   _________
                           3,366,342        3,173,868          5,591,096       5,136,
                         ____________     ____________      _____________   _________

                          12,199,289       16,577,268         20,024,956      28,703,

Operating expenses:
 Selling, general, and
  administrative expenses  8,472,689       14,862,570         17,109,747      31,117,
 Provision for doubtful
  accounts and impaired
  notes                       22,303          399,443             44,358       3,076,
                         ____________     ____________      _____________   _________
                           8,494,992       15,262,013         17,154,105      34,194,

  INCOME (LOSS) FROM 
   OPERATIONS              3,704,297        1,315,255          2,870,851      (5,490,<PAGE>

Other income (expense):
 Interest expense           (240,030)        (225,540)          (502,784)       (523,
 Interest income             246,013          228,944            521,791         503,
 Other income                 63,904        2,439,790            107,900       2,465,
                         ____________     ____________      _____________   _________
                              69,887        2,443,194            126,907       2,444,
                         ____________     ____________      _____________   _________
  INCOME (LOSS) BEFORE
   INCOME TAXES            3,774,184        3,758,449          2,997,758     (3,046,0

Income tax expense
  (benefit)                1,320,963        1,318,351          1,049,214     (1,050,9
                         ____________     ____________      _____________   _________

  NET INCOME (LOSS)      $ 2,453,221      $ 2,440,098       $  1,948,544    $ (1,995,
                         ============     ============      =============   =========
  Net income (loss) 
    per share            $      0.10      $      0.10       $       0.08    $      (0
                         ============     ============      =============   =========
  Average shares 
   outstanding            25,282,552       25,556,636         25,422,426      25,575,
                         ============     ============      =============   =========
  Cash dividends paid
    per share            $      0.05      $      0.05       $       0.10    $       0
                         ============     ============      =============   =========
</TABLE>
See notes to consolidated financial statements.



                                  Sequential Page No. 5

TCBY ENTERPRISES, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
<TABLE>
<CAPTION>
                                                        Six Months Ended
                                                             May 31,
                                                   1996               1995    
                                              ________________________________
<S>                                            <C>                <C>
OPERATING ACTIVITIES
 Net income (loss)                             $  1,948,544       $ (1,995,192)
 Adjustments to reconcile net income (loss) 
  to net cash provided by (used in) 
   operating activities:
  Depreciation and amortization                   2,562,161          5,784,228
  Amortization of intangibles                       101,256            315,418
  Provision for doubtful accounts and 
   impaired notes                                    44,358          3,076,444
  Deferred income taxes                             485,636               -
  (Gain) loss on sales of property  
   and equipment                                    (26,396)            31,928<PAGE>
  Gain on sale of product line                         -            (2,370,046)
  Changes in operating assets and liabilities:
   Receivables                                   (3,787,176)        (1,097,172)
   Inventories                                     (534,242)        (4,979,306)
   Prepaid expenses                                (127,677)          (317,775)
   Distribution allowances                             -              (415,234)
   Assets held for disposal                       1,965,339               -
   Intangibles and other assets                   1,811,152            693,099
   Accounts payable and accrued expenses           (670,470)        (2,541,384)
   Income taxes                                   4,127,559             26,974
                                               _____________      _____________ 
    NET CASH PROVIDED BY
     (USED IN) OPERATING ACTIVITIES              7,900,044         (3,788,018)

INVESTING ACTIVITIES
 Purchases of property, plant, and equipment     (1,448,587)        (7,946,386)
 Proceeds from sales of property and equipment      288,472            417,569
 Origination of notes receivable                   (107,237)          (275,968)
 Principal collected on notes receivable            727,553          1,289,145
 Purchases of short-term investments             (9,481,107)        (3,118,602)
 Proceeds from maturity of short-term
  investments                                    13,327,978         13,792,222
 Proceeds from sale of product line                    -             1,200,000
                                               _____________      _____________
    NET CASH PROVIDED BY INVESTING ACTIVITIES    3,307,072          5,357,980

FINANCING ACTIVITIES
 Proceeds from sale of common stock                    -                 3,969
 Dividends paid                                  (2,547,463)        (2,559,470)
 Purchases of treasury stock                     (2,059,169)          (324,688)
 Principal payments of long-term debt            (1,321,436)        (1,225,690)
                                               _____________      _____________
    NET CASH USED IN FINANCING ACTIVITIES        (5,928,068)        (4,105,879)
                                               _____________      _____________

   INCREASE (DECREASE) IN CASH AND 
     CASH EQUIVALENTS                            5,279,048         (2,535,917)

Cash and cash equivalents at beginning
 of period                                        5,565,654          4,938,118
                                               _____________      _____________
    CASH AND CASH EQUIVALENTS AT END
     OF PERIOD                                  $ 10,844,702       $  2,402,201
                                               =============     =============
</TABLE>
See notes to consolidated financial statements.

                                                      Sequential Page No. 6







TCBY ENTERPRISES, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
May 31, 1996

NOTE A -- FINANCIAL STATEMENT PRESENTATION

The accompanying unaudited consolidated financial statements
have been  prepared in  accordance with  generally  accepted
accounting principles for interim financial information  and
with the  instructions  to  Form  10-Q  and  Article  10  of
Regulation S-X.  Accordingly, they do not include all of the
information and  footnotes  required by  generally  accepted
accounting principles for complete financial statements.  In
the opinion of  management, all  adjustments (consisting  of
normal recurring accruals) considered  necessary for a  fair
presentation have been included.  Operating results for  the
three-month and six-month period ended May 31, 1996 are  not
necessarily indicative of the  results that may be  expected
for  the  year  ended  November  30,  1996.    For   further
information, refer to the consolidated financial  statements
and footnotes  thereto  included  in  the  Company's  annual
report on Form 10-K for the year ended November 30, 1995.

NOTE B -- RECLASSIFICATIONS AND RESTATEMENT

Certain  amounts   in   the  1995   consolidated   financial
statements have  been reclassified  to conform  to the  1996
presentation.

Net loss per share as  originally reported differs from  the
amount set forth in the Consolidated Statement of Operations
for the first  six months  of 1995  due to  the adoption  of
Financial Accounting  Standards  Board  Statement  No.  114,
"Accounting by  Creditors  for  Impairment  of  a  Loan"  in
November 1995.  The effect of the adoption of this statement
increased the net loss by  $1,615,836 or $.06 per share  for
the first six months of 1995.






NOTE C -- INVENTORIES
<TABLE>
<CAPTION>
                                    May 31,       November 30,
                                     1996            1995   
                                  ___________     ____________
<S>                               <C>             <C>
Manufacturing materials and
  supplies                        $ 5,814,438     $ 4,449,940

Finished yogurt products and
  other food products               4,009,106       4,203,058

Equipment and other products        3,631,166       4,267,470
                                  ___________     ____________

                                  $13,454,710     $12,920,468
                                  ===========     =========== 
</TABLE>


                                       Sequential Page No. 7




NOTE D -- ACCRUED EXPENSES

Accrued expenses consist of the following:
<TABLE>
<CAPTION>
                                    May 31,       November 30,
                                     1996            1995   
                                 ___________     ____________
<S>                               <C>             <C>
Rent                              $ 1,034,470     $ 1,547,372

Compensation                        2,069,151       3,355,348

Other                               3,417,486       4,138,660
                                  ___________     ____________

                                  $ 6,521,107     $ 9,041,380
                                  ===========     =========== 
</TABLE>






NOTE E -- CONTINGENCIES

A purported  investor in  a  former franchisee  has  claimed
approximately $26 million in trebled damages plus costs  and
prejudgment interest from the former franchisee for  alleged
fraudulent acts.   The  compensatory damages  requested  are
$8.7 million.  The Company has also been named in this  suit
as a defendant and has cross-claimed the former  franchisee.
The Company  believes  the plaintiff's  claims  against  the
Company to be without merit,  and the Company is  vigorously
contesting the suit to the extent the pace of the litigation
allows.

Other  than  as  set  forth  above,  there  is  no  material
litigation pending against the  Company.  Various legal  and
administrative proceedings are  pending against the  Company
which are incidental to  the business of  the Company.   The
ultimate legal  and financial  liability of  the Company  in
connection with such  proceedings and  that discussed  above
cannot  be  estimated  with   certainty,  but  the   Company
believes, based upon its  examination of these matters,  its
experience to date, and its discussions with legal  counsel,
that resolution of these  proceedings will have no  material
adverse  effect  upon  the  Company's  financial  condition,
either individually  or in  the  aggregate; of  course,  any
substantial loss  pursuant to  any litigation  might have  a
material adverse impact  upon results of  operations in  the
fiscal quarter or year in which it were to be incurred,  but
the Company  cannot estimate  the  range of  any  reasonably
possible loss.



                                      Sequential Page No. 8


ITEM 2

MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The Company's total sales during the second quarter of  1996
decreased 19 percent  from sales  in the  second quarter  of
1995.   Total sales  during  the first  six months  of  1996
decreased 29 percent from sales  in the first six months  of
1995.   As  described  below,  the  decrease  in  sales  are
primarily related  to the  franchising  or closing  of  most
Company-owned  stores,     the  sale  of   the  rights   for
manufacturing   and   distribution   of   "TCBY"(Registered)
refrigerated yogurt products  to Mid-America Dairymen,  Inc.
in April  1995,  and  the Company's  decision  to  focus  on
geographic regions where hardpack products can be  delivered
and marketed  in  a  more efficient  manner.    The  Company
operates primarily  in  two  segments:   food  products  and
equipment.  The following table sets forth sales by category
within the Company's primary segments of operation  (dollars
in thousands):



<TABLE>
<CAPTION>
                               Quarter Ended May 31,                Six Months Ended 
                             1996                1995               1996             
                       Sales      %      Sales      %     Sales     %      Sales     
                      _______     ____    _______    ____    _______   ____     _____
<S>                   <C>         <C>     <C>        <C>     <C>       <C>      <C>  
Food Products:
 Yogurt sales to
  ProSource
  Distribution
  Services and
  other foodservice
  distributors        $14,559     59%     $14,965     49%    $22,805    57%     $23,8
 Yogurt sales to the
  retail grocery
  trade                 4,467     18%       5,941     20%      6,644    17%      14,6
 Retail sales by
  Company-owned
   stores                 883     4%     5,195    17%    2,209    6%      8,835   16%
                      _______     ____    _______    ____    _______   ____     _____

                       19,909     81%      26,101     86%     31,658    80%      47,3

Equipment:
 Sales by the 
  Company's equip-
  ment distributor      3,719     15%       2,964     10%      5,984    15%       5,5
 Sales of manufac-
  tured specialty
  vehicles                690     3%      1,030     3%     1,474    4%      2,216    
                      _______    ____     _______    ____    _______   ____     _____

                        4,409     18%       3,994     13%      7,458    19%       7,7
Other                     261     1%        267     1%       516    1%        503    
                      _______    ____     _______    ____    _______   ____     _____
Total Sales           $24,579    100%     $30,362    100%    $39,632   100%     $55,5
                      =======    ====     =======    ====    =======   ====     =====
</TABLE>




                                         Sequential Page No. 9






Sales from the Company's  food products segment include  (i)
wholesale sales of frozen yogurt  and ice cream products  to
ProSource Distribution  Services  and to  other  foodservice
distributors, which distribute yogurt and other products  to
"TCBY"(Registered) stores and non-traditional locations, and
sales to international master  franchisees of frozen  yogurt
products and proprietary ingredients for the manufacture  of
frozen  yogurt  products  in  the  countries  that   produce
locally, (ii) sales of hardpack frozen yogurt,  refrigerated
yogurt  (through  April  1995),  and  frozen  novelties  for
distribution to the retail  grocery trade, and (iii)  retail
sales of  yogurt and  related  food items  by  Company-owned
stores.  

Wholesale sales of frozen yogurt decreased three percent and
four percent during the second quarter and first six  months
of 1996, respectively, compared to the same periods in 1995.
These decreases are attributed  primarily to a reduction  in
the number of domestic traditional "TCBY"(Registered) stores
in operation and a decline in yogurt purchased by  operating
stores during  1996  compared to  1995.   The  purchases  of
yogurt by operating stores is generally greater during  warm
weather  conditions   and  diminishes   during  periods   of
inclement weather.  As weather conditions throughout the USA
during the first quarter and  part of the second quarter  of
1996  were  generally  more  severe  than  the  prior  year,
purchases of  yogurt  by  operating  stores  were  adversely
impacted.   The Company  also believes  the sale  of  frozen
yogurt during  the  second  quarter of  1996  was  adversely
impacted by an aggressive marketing  campaign of one of  its
primary competitors.

The following  table sets  forth location  activity for  the
second quarter and first six months of 1996 and 1995.







                                   Sequential Page No. 10






<TABLE>
<CAPTION>

                                                                         NON-
                             FRANCHISED    COMPANY      INTERNATIONAL  TRADITIONAL   
                               STORES      STORES         LOCATIONS     LOCATIONS   L
                             1996   1995  1996  1995    1996    1995  1996   1995  19
                            _________________________________________________________
<S>                          <C>    <C>   <C>   <C>     <C>     <C>   <C>    <C>   <c
For the second quarter:
 Locations open at 
  beginning of period       1,208  1,239   26    88     192     151   1,267  1,330  2
 Opened                        12      7    -     -       6      15     119     72   
 Closed                       (10)   (16)   -     -      (4)      -     (75)  (121)  
 Locations transferred         18      1  (18)   (1)      -       -       -      -   
                            _________________________________________________________

 Locations open at
  end of period             1,228  1,231    8    87     194     166   1,311  1,281  2
                            =========================================================
</TABLE>
<TABLE>
<CAPTION>
                                                                          NON-
                             FRANCHISED   COMPANY      INTERNATIONAL   TRADITIONAL   
                               STORES     STORES         LOCATIONS      LOCATIONS   L
                             1996   1995  1996  1995    1996    1995  1996   1995  19
                            _________________________________________________________
<S>                          <C>    <C>   <C>   <C>     <C>     <C>   <C>    <C>   <c
For the first six months:
 Locations open at 
  beginning of period       1,218  1,245   42    96     187     141   1,273  1,319  2
 Opened                        14     17    -     -      22      25     166    118   
 Closed                       (28)   (32)  (1)   (8)    (15)      -    (137)  (156)  
 Locations transferred         24      1  (33)   (1)      -       -       9      -   
                            _________________________________________________________

 Locations open at
  end of period             1,228  1,231    8    87     194     166   1,311  1,281  2
                            =========================================================
</TABLE>






Included in the franchised and Company store information are
127 "TCBY"(Registered) stores closed  for relocation or  for
the season on May 31, 1996  and 1995.  During the first  six
months of 1996, 137  non-traditional locations were  closed.
These locations generally  purchased low  volumes of  yogurt
from the Company.   The  Company expects that  there may  be
additional closings of low volume non-traditional locations.
In addition, the Company's  joint venture partners were  not
successful  in  retaining  all  of  the   "TCBY"(Registered)
locations at the Dallas/Ft. Worth , Atlanta, and Los Angeles
airports where the foodservice contracts were up for bid  in
1995, thus,  closings in  these airports  will occur  during
1996.  The amount of  the expected decline in frozen  yogurt
sales in these  airports is not  known at this  time due  to
uncertain closing dates and relocation of existing units  at
these  sites;  however,  these  airports  have  historically
experienced higher yogurt  sales than other  non-traditional
locations.

                                 Sequential Page  No. 11


Sales of yogurt  to the  retail grocery  trade decreased  25
percent and 55 percent during  the second quarter and  first
six months  of  1996,  respectively, compared  to  the  same
periods in 1995.  In April 1995, the Company sold the rights
for  exclusive   manufacturing  and   distribution  of   the
"TCBY"(Registered) refrigerated  yogurt products  throughout
the  United  States  to  Mid-America  Dairymen,  Inc.,   who
co-packed the products for the  Company.  The sale  resulted
in a pre-tax gain of $2.4  million in the second quarter  of
1995 which is included in  other income on the  Consolidated
Statements  of   Operations.     The  Company's   sales   of
refrigerated  yogurt  products  totaled  approximately  $5.3
million in 1995.   During  the fourth quarter  of 1995,  the
Company began  to  focus  on geographic  regions  where  the
hardpack products can  be delivered and  marketed in a  more
efficient  manner.    This  action  has  improved  operating
results but has resulted in  lower sales of hardpack  yogurt
products to the retail grocery trade in 1996.

Sales by  Company-owned stores  declined 83  percent and  75
percent during the  second quarter and  first six months  of
1996, respectively, compared  to the same  periods in  1995.
These  declines  result  primarily   from  a  reduction   of
Company-owned stores  operated  during  1996.    During  the
fourth quarter of 1995, the Company decided to franchise  or
close  most  of  the  Company-owned  stores.    The  Company
believes the stores can operate more effectively with  local
ownership.  The divestiture of the stores will lower  future
sales in the  food products segment.   At May  31, 1996  and
1995,  the  Company  operated   8  stores  and  87   stores,
respectively.  The Company expects to franchise most of  the
remaining stores during 1996. 

Sales in the Company's  equipment segment include (i)  sales
from  the  distribution  of  equipment  to  the  foodservice
industry and (ii) sales of manufactured mobile kitchens  and
other  specialty   vehicles   primarily  to   business   and
government  entities.    Sales  in  the  equipment   segment
increased 10 percent during the second quarter of 1996  over
the same period  in the  prior year.   Sales decreased  four
percent during the first  six months of  1996 over the  same
period in the prior year.  

The  increase  in  sales   during  the  second  quarter   is
attributable to i  ncreased sales at the  Company's equipment
distributor due to the opening of non-traditional  locations
which are purchasing a  portion of their original  equipment
packages from  the  Company.   These  increased  sales  were
partially offset by decreased orders for specialty  vehicles
at the Company's  equipment manufacturer.   The decrease  in
sales for the six  month period is due  to the same  reasons
described above except  that the decrease  in orders at  the
equipment manufacturer exceeded  the increase  in sales  for
the equipment distributor.   The Company  has continued  the
process  to  possibly  divest  its  equipment   manufacturer
located in  Fresno,  California  as this  subsidiary  is  no
longer a part of the Company's core business. 


                           Sequential Page 12



The ratio of cost of sales  to sales was 64 percent for  the
second quarter of  1996 as  compared to 56  percent for  the
second quarter of 1995.  The ratio of cost of sales to sales
for the food products segment  and equipment segment in  the
second quarter  of  1996  was 62  percent  and  77  percent,
respectively,  compared  to  53  percent  and  82   percent,
respectively, in the second quarter of 1995.  

The ratio of cost of sales  to sales was 64 percent for  the
first six months of 1996 as  compared to 58 percent for  the
first six months  of 1995.   The rat  io of cost  of sales to
sales for the food products segment and equipment segment in
the first six months of 1996 was 61 percent and 78  percent,
respectively,  compared  to  55  percent  and  80   percent,
respectively, in the first six months of 1995.

The increase in the overall cost of sales to sales ratio for
 1996 is  attributed to  a number of  factors including  the
Company's  decision  to  franchise  or  close  most  of  its
Company-owned stores.  The Company-owned stores have a lower
cost of sales to sales ratio than the overall ratio for  the
food products segment.  Therefore,  as such stores are  sold
or closed, the cost  of sales to  sales ratio is  increased.
In addition, milk prices  which represent a major  component
of  the  Company's  cost  of  sales  increased  during  1996
compared to 1995.   Milk prices  have risen as  a result  of
lower milk production primarily  due to extremely high  feed
prices and strong consumer demand for dairy products.   Milk
prices are expected to remain higher in the third quarter of
1996 compared  to the  same  period in  1995.   Lastly,  the
overhead  cost  per  unit  at  the  Company's  manufacturing
facility in Dallas has increased during 1996 as a result  of
lower volumes  produced compared  to the  previous year  and
higher total overhead  costs primarily related  to the  1995
expansion of the  manufacturing facility.   The increase  in
the cost of  sales to  sales ratio was  partially offset  by
reduced sales to the retail grocery trade.  Wholesale  sales
to the  retail grocery  trade and  private label  customers,
which have a  higher cost of  sales to sales  ratio, were  a
smaller percentage  of total  food  products sales  in  1996
compared  to  1995  primarily  for  the  reasons  previously
discussed. 

Franchising  revenues  consist  of  initial  franchise   and
license fees and royalty income.   In the second quarter  of
1996,  initial  franchise  and  license  fees  increased  47
percent over the  same period in  1995 while royalty  income
was virtually unchanged compared to the same period in 1995.
The increase in franchise and license fees results primarily
from increased initial international and domestic  franchise
fees.   The  increase  in domestic  franchise  fees  results
primarily  from  the   expansion  into  convenience   stores
operated in association with national petroleum companies.

                                     Sequential Page No. 13


In the  first  six months  of  1996, initial  franchise  and
license fees increased  87 percent over  the same period  in
1995 while  royalty income  decreased two  percent from  the
same period in 1995.  The increase in franchise and  license
fees is discussed above.  The decrease in royalty income  is
due primarily  to  a decrease  in  domestic royalties  as  a
result   of   the    decrease   in   domestic    traditional
"TCBY"(Registered) stores  and the  decline in  store  sales
noted above.

Selling, general, and  administrative expenses decreased  43
percent and 45 percent in  the second quarter and first  six
months of 1996, respectively,  compared to the same  periods
in 1995.    These  decreases  are  attributable  to  several
factors including:   (i)  a  reduction in  depreciation  and
amortization due to  the reduction in  the basis of  various
assets associated with the adoption of Financial  Accounting
Standards  Board  Statement  No.  121  "Accounting  for  the
Impairment of Long-Lived Assets and for Long-Lived Assets to
be Disposed Of" during 1995; (ii) a reduction in selling and
marketing costs due to the  sale of the refrigerated  yogurt
line in  April  1995 and  the  Company's decision  to  focus
distribution of its hardpack  frozen yogurt products to  the
retail  grocery  trade  in  geographic  regions  where   the
products can be delivered and  marketed in a more  efficient
manner; (iii) a reduction  in expenses related to  operation
of corporate stores  due to  the franchising  or closing  of
most of  these  stores  as  discussed  above,  and;  (iv)  a
restructuring of the  Company's organization  in the  fourth
quarter of  1995.   As a  percentage of  combined sales  and
franchising revenues, selling,  general, and  administrative
expenses were  30  percent and  44  percent for  the  second
quarter of 1996 and 1995, respectively.  As a percentage  of
combined sales and franchising revenues, operating  expenses
were 38 percent and 51 percent  for the first six months  of
1996 and 1995, respectively.

The provision  for  doubtful  accounts  and  impaired  notes
decreased 94 percent and 99  percent for the second  quarter
and first six months of 1996, respectively, compared to  the
same periods in 1995.  The decreases are attributable to the
adoption of Financial  Accounting Standards Board  Statement
No. 114 "Accounting by Creditors  for Impairment of a  Loan"
in 1995.




                                  Sequential Page No. 14




LIQUIDITY AND CAPITAL RESOURCES

The Company has historically generated cash from  operations
sufficient to meet its  normal operating requirements.   The
Company's  cash   and   short-term   investments   increased
approximately $1.4 million in the first six months of  1996.
This increase resulted primarily from (i) the net income for
the first six months of 1996, (ii) cash from the disposal of
assets held  for  sale; and  (iii)  receipt of  federal  tax
refunds from  1995  tax  benefits.    These  increases  were
partially offset by  purchases of  treasury stock  totalling
$2.1 million and cash  dividends of ten  cents per share  or
$2.5 million paid in 1996.   The Company's foreseeable  cash
needs for operations and  capital expenditures are  expected
to be met through cash  flows from operations; however,  the
Company has available a $5 million unsecured credit line  to
meet seasonal cash needs.


On May 31, 1996, working capital was $37.5 million  compared
to $36.7 million on  November 30, 1995.   The current  ratio
was 3.7 to 1.0 on  May 31, 1996 and  3.5 to 1.0 on  November
30, 1995.  The long-term debt to equity ratio was .14 to 1.0
at May 31, 1996 and  .15 to 1.0 at  November 30, 1995.   The
Company has tangible net worth  of $75.9 million at May  31,
1996.

On June 14, 1996, the Company's Board of Directors  declared
a five cents per share dividend payable on July 15, 1996  to
the stockholders of record  on June 28,  1996.  The  Company
will consider adjustments to the dividend rate after  giving
consideration  to  return  to  stockholders,   profitability
expectations and financing needs.





                                Sequential Page No. 15



                   PART II.  OTHER INFORMATION                

ITEM 1.   LEGAL PROCEEDINGS

There were no changes from previously reported litigation.

ITEM 4.     SUBMISSION  OF MATTERS  TO  A VOTE  OF  SECURITY
HOLDERS

a)   The Annual Meeting of Shareholders was held April 17, 
     1996.

c)      A  total  of  23,845,452  shares  were  present   or
     represented at the meeting.  The first matter voted
     upon was the unconstested election of directors. 
     Abstentions and withholdings of votes constituted the 
     differences between the total shares voted for each
     director and the total shares voting.  All individuals 
     nominated as  directors of the Corporation were
     elected with the following number of votes:

          Frank D. Hickingbotham                 23,296,715
          Herren C. Hickingbotham                23,302,331
          William H. Bowen                       23,311,005
          Daniel R. Grant                        23,329,722<PAGE>
          F. Todd Hickingbotham                  23,297,478
          Don O'Neal Kirkpatrick                 23,292,114
          Marvin D. Loyd                         23,305,676
          Hugh H. Pollard                        23,335,196

     The second matter voted upon was a request to amend the
     1992 Employee Stock  Option Plan  of TCBY  Enterprises,
     Inc. (the "Plan")  which would increase  the number  of
     shares available under the Plan  by 500,000 shares.   A
     total of 22,399,066  shares voted  "for" the  amendment
     and   1,323,499   voted   "against"   the    amendment.
     Abstentions and withholdings  of votes constituted  the
     differences between  the  total shares  voted  and  the
     total shares voting.
<TABLE>
<CAPTION>
ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

          a)  Exhibits
<S>           <C>
27              Article 5,  Financial Data Schedule for  the
              Second Quarter Fiscal 1996 Form 10-Q

99(a)         Press release, dated April 11, 1996, "TCBY 
              Licenses Development in the Netherlands"

99(b)          Press release, dated April 15, 1996,  "TCBY's
              Hong Kong Franchisee Launches Distribution in 7-11 
              Stores"

99(c)         Press release, dated April 17, 1996, "TCBY and
              Wall Street Deli Announce Co-Branding Plans"





                                    Sequential Page No. 16




99(d)         Press release, dated April 22, 1996, "TCBY to 
              Launch $7.5  Million National  Television
              Campaign"

99(e)            Press release, dated  June 17, 1996,  "TCBY
              Reports Improved Results for the First Half of 1996"

99(f)         Press release, dated July 10, 1996, "TCBY and 
              Texaco to Develop Caribbean and Latin American
              Locations"
</TABLE>
           b)  The Company did not file any reports on  Form
              8-K during the three months ended May 31, 1996.




                                  Sequential Page No. 17



                            SIGNATURES
                            __________


Pursuant to the requirements of the Securities Exchange  Act
of 1934, the registrant  has duly caused  this report to  be
signed on  its  behalf  by the  undersigned  thereunto  duly
authorized.

                                   TCBY ENTERPRISES, INC.




Date:  07/12/96                 /s/ Frank D. Hickingbotham
                               ___________________________
                                   Frank D. Hickingbotham,
                                   Chairman of the Board and
                                   Chief Executive Officer




Date:  07/12/96                    /s/ Gene Whisenhunt     
                                 ___________________________
                                   Gene Whisenhunt,
                                   Executive Vice President
                                   Chief Financial Officer



                                     Sequential Page No. 18

<TABLE> <S> <C>

<ARTICLE>  5
<LEGEND>
THE  SCHEDULE   CONTAINS   SUMMARY   FINANCIAL   INFORMATION
EXTRACTED FROM THE CONSOLIDATED BALANCE SHEET AS OF MAY  31,
1996 AND  THE  CONSOLIDATED  STATEMENT  OF  INCOME  FOR  THE
QUARTER ENDED MAY 31, 1996 AND IS QUALIFIED IN ITS  ENTIRETY
BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>  1
       
<S>                              <C>
<PERIOD-TYPE>                    3-MOS
<FISCAL-YEAR-END>                NOV-30-1996
<PERIOD-END>                     MAY-31-1996
<CASH>                                           10,844,702
<SECURITIES>                                      4,977,292
<RECEIVABLES>                                    16,365,111
<ALLOWANCES>                                      1,495,391
<INVENTORY>                                      13,454,710
<CURRENT-ASSETS>                                 51,518,283
<PP&E>                                           77,773,097
<DEPRECIATION>                                   33,332,397
<TOTAL-ASSETS>                                  108,192,199
<CURRENT-LIABILITIES>                            13,997,485
<BONDS>                                          11,319,468
<COMMON>                                          2,706,235
                                     0
                                               0
<OTHER-SE>                                       76,814,444
<TOTAL-LIABILITY-AND-EQUITY>                    108,192,199
<SALES>                                          24,578,698
<TOTAL-REVENUES>                                 27,945,040
<CGS>                                            15,745,751
<TOTAL-COSTS>                                    15,745,751
<OTHER-EXPENSES>                                          0
<LOSS-PROVISION>                                     22,303
<INTEREST-EXPENSE>                                  240,030
<INCOME-PRETAX>                                   3,774,184
<INCOME-TAX>                                      1,320,963
<INCOME-CONTINUING>                               2,453,221
<DISCONTINUED>                                            0
<EXTRAORDINARY>                                           0
<CHANGES>                                                 0
<NET-INCOME>                                      2,543,221
<EPS-PRIMARY>                                           .10
<EPS-DILUTED>                                           .10
        

</TABLE>

                          Exhibit 99(a)

                          PRESS RELEASE


FOR IMMEDIATE RELEASE 
THURSDAY
APRIL 11, 1996

CONTACT PERSON:          STACY DUCKETT, VICE PRESIDENT
                         CORPORATE COMMUNICATIONS 
                         (501) 688-8229 

                  TCBY LICENSES DEVELOPMENT IN
                         THE NETHERLANDS

LITTLE  ROCK,  AR  -  THURSDAY  (APRIL  11,  1996)  -   TCBY
ENTERPRISES, INC.  (NYSE:TBY)  today announced  that  TCBY's
International Division has awarded local development  rights
for TCBY stores  and products   in The  Netherlands,   which
will  be operated by P. Karsten Horeca-Franchise B.V., based
in Blokker, The Netherlands.

The franchise  agreement  calls  for opening  a  minimum  of
twenty TCBY frozen yogurt  stores in The Netherlands  during
the next five  years.   The franchisee intends  to open  the
first three TCBY  locations within   the next  twelve months.
Plans also call for  the distribution of  "TCBY"(Registered)
branded hardpack and novelty frozen yogurt products  through
supermarkets and other channels.

The  Karsten  Group  is  a  very  successful  Dutch  company
involved in  franchising  and  food  distribution  for  many
years.  Their primary business is the wholesale distribution
of  food  products  throughout   The  Netherlands  and   the
operation of the Amax and A-Market supermarket chains.   The
Karsten Group has  recently begun  offering their  customers
the  opportunity  to   bundle  various  franchise   concepts
including TCBY, Pizza Hut,  Kentucky Fried Chicken,  Kelly's
Restaurant, and others in a co-branded environment. 

"TCBY feels  that  the  Karsten Group  is  an  ideal  master
franchisee for developing  our concept  in The  Netherlands.
This is our first development in Northern Europe and we feel
that it will be a springboard to other European  countries,"
said Hartsell Wingfield, President of TCBY International.

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells  soft serve  frozen yogurt,  hardpack
frozen  yogurt,  hardpack  ice  cream  and  frozen   novelty
products, and markets foodservice equipment.  The Company is
the largest manufacturer-franchisor of frozen yogurt in  the
world.
                                -30-

                          Exhibit 99(b)

                          PRESS RELEASE


FOR IMMEDIATE RELEASE 
MONDAY
APRIL 15, 1996

CONTACT PERSON:          STACY DUCKETT, VICE PRESIDENT
                         CORPORATE COMMUNICATIONS 
                         (501) 688-8229 

                   TCBY'S HONG KONG FRANCHISEE
              LAUNCHES DISTRIBUTION IN 7-11 STORES

LITTLE  ROCK,  AR   -  MONDAY  (APRIL   15,  1996)  -   TCBY
ENTERPRISES, INC. (NYSE:TBY) today  announced its Hong  Kong
Franchisee, Top Green International, has begun  distribution
of "TCBY"(Registered)  branded products  in 7-11  Stores  in
that country.

The 330  7-11  Stores  in  Hong  Kong  will  offer  thirteen
varieties    of     "TCBY"(Registered)     mini-cups     and
Yog-A-Bar(Registered)   novelties.       The    franchisee's
production facility in China is supplying the stores.

"TCBY"(Registered) products were  introduced in  7-11 Stores
last week.   A  six-day  newspaper and  television  campaign
promoted the  arrival  of "TCBY"(Registered)  items  in  the
stores, including  a full-page,  color ad  in the  Sing  Pao
Daily News, one of Hong Kong's largest newspapers.

Neil Friedman of Top Green International said, "We are  very
excited about  this opportunity  to distribute  TCBY  frozen
yogurt through  7-11 Stores.    Already, over  250,000  TCBY
novelty items have  been sold  through the  330 7-11  Stores
during the 6-day introductory promotion."

"We are so pleased  for Top Green  International.  The  7-11
Stores offer a tremendous amount of sales potential for  Top
Green,  and  certainly  contribute  to  the  overall   brand
awareness of TCBY," said Herren Hickingbotham, President and
Chief Operating Officer of TCBY Enterprises, Inc.

Top Green International is the franchisee for TCBY in China,
Hong Kong and Macao.   Jardines/Dairy Farm  is the owner  of
7-11 Stores in Hong Kong.

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells  soft serve  frozen yogurt,  hardpack
frozen  yogurt,  hardpack  ice  cream,  and  frozen  novelty
products, and markets foodservice equipment.  The Company is
the  largest manufacturer-franchisor of frozen yogurt in the
world.
                                -30-

                          Exhibit 99(c)

                          PRESS RELEASE

FOR IMMEDIATE RELEASE 
WEDNESDAY
APRIL 17, 1996

CONTACT PERSON:          STACY DUCKETT, VICE PRESIDENT
                         CORPORATE COMMUNICATIONS 
                         TCBY ENTERPRISES, INC.
                         (501) 688-8229 

                         BOB BARROW, PRESIDENT
                         WALL STREET DELI, INC.
                         (901) 684-1020

                    TCBY AND WALL STREET DELI
                   ANNOUNCE CO-BRANDING PLANS

LITTLE  ROCK,  AR  -  WEDNESDAY  (APRIL  17,  1996)  -  TCBY
ENTERPRISES, INC.  (NYSE:TBY)  and Wall  Street  Deli,  Inc.
(NASDAQ:WSDI) today announced co-branding plans for the  two
companies to begin immediately.

Plans call for 10 Wall  Street Deli units in Dallas,  Denver
and  Los   Angeles  to   be   retrofitted  with   a   "TCBY"
Treats(Service  Mark)  unit.     The  first  unit  will   be
operational in Dallas in May.

"We are excited about this  project with Wall Street  Deli,"
said Herren  Hickingbotham,  President and  Chief  Operating
Officer of TCBY Enterprises, Inc.  "We expect to move beyond
these markets  with  additional  units.   Wall  Street  Deli
affords us access to some great locations in these cities."

"Wall Street Deli is very pleased to be working with  TCBY,"
said Jeffrey  Kaufman, Executive  Vice President  and  Chief
Operating Officer of Wall Street  Deli, Inc.  "We think  our
customers will respond positively.  TCBY products will add a
great new dimension to these locations."

Wall Street Deli, Inc. is  one of the nation's largest  food
service operators  specializing in  office locations.    The
Company owns and operates 125 delicatessen-style restaurants
which are  located primarily  in  office buildings  or  high
traffic retail complexes  in central  business districts  of
large metropolitan cities. 

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells  soft serve  frozen yogurt,  hardpack
frozen  yogurt,  hardpack  ice  cream,  and  frozen  novelty
products, and markets foodservice equipment.  The Company is
the world's largest manufacturer-franchisor of frozen yogurt
in the world.
                                -30-

                          Exhibit 99(d)

                          PRESS RELEASE

FOR IMMEDIATE RELEASE
MONDAY
APRIL 22, 1996

CONTACT PERSON:               STACY DUCKETT, VICE PRESIDENT
                              CORPORATE COMMUNICATIONS
                              TCBY ENTERPRISES, INC.
                              (501) 688-8229

                              MILLIE WARD, PRESIDENT
                              STONE & WARD
                              (501) 375-3003

                   TCBY TO LAUNCH $7.5 MILLION
                   NATIONAL TELEVISION CAMPAIGN

LITTLE ROCK, AR -  MONDAY (APRIL 22,  1996) - TCBY  SYSTEMS,
INC. today  announced  it  will  launch  its  1996  national
television campaign featuring the new "TCBY"  Treats(Service
Mark) concept and menu.  This campaign, beginning on May  6,
will be the first to promote the addition of hand-dipped ice
cream   and   hand-    dipped   frozen    yogurt   to    the
"TCBY"(Registered) menu.

The  spot,   "Celebration",   announces   the   upgrade   of
traditional  "TCBY"(Registered)   stores   to   the   "TCBY"
Treats(Service Mark)  frozen  snacks and  desserts  concept.
"TCBY"     Treats(Service      Mark)     stores      feature
"TCBY"(Registered) soft-serve frozen yogurt and sorbet,  and
"TCBY"(Registered) hand-dipped  frozen yogurt,  premium  ice
cream and sorbet.  Currently, over 60 percent of traditional
operating stores  in  the U.S.  have  converted to  the  new
format or are in the process of doing so.

The campaign will  run for ten  weeks beginning May  6.   It
will appear on the major cable networks, as well as national
broadcast networks.  Over 4,400  :30 and :15 spots will  air
during this time.

The national campaign was developed and launched by Stone  &
Ward Advertising, Marketing and  Public Relations of  Little
Rock, Ark.,  which has  been the  agency of  record for  the
Company for three years.

"We're pleased with the execution of the spots," said  Larry
Stone,  Executive  Creative  Director  and  Chief  Executive
Officer of  Stone &  Ward.   "The campaign  combines  strong
product visuals with upbeat,  original music to  effectively
introduce the  next generation  of TCBY  products.   It  all
works together to build the value of the brand."

Kathy Scharff of  Stone & Ward  served as  Producer/Creative
Director and  Jean  Romano of  Stone  & Ward  was  Associate
Creative Director.  The  television commercials were  filmed
by Director Greg  Ramsey of  Fahrenheit Films  of New  York.
Editing was completed by  Palestrini Post Production of  New
York, and music was produced  and mixed by Shapiro Music  of
Boston.

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells  soft serve  frozen yogurt,  hardpack
frozen  yogurt,  hardpack  ice  cream,  and  frozen  novelty
products, and markets foodservice equipment.  The Company is
the largest manufacturer-franchisor of frozen yogurt in  the
world.

                               -30-

                          Exhibit 99(e)

                          PRESS RELEASE


FOR IMMEDIATE RELEASE 
MONDAY
JUNE 17, 1996


CONTACT PERSON:    STACY DUCKETT, VICE PRESIDENT
                   CORPORATE COMMUNICATIONS 
                   (501) 688-8229 


                  TCBY REPORTS IMPROVED RESULTS
                   FOR THE FIRST HALF OF 1996


LITTLE ROCK, AR  - June  17, 1996 -  TCBY ENTERPRISES,  INC.
(NYSE:TBY) today  announced net  income  for the  first  six
months of 1996 was $1,948,544,  or $.08 per share,  compared
to a net loss of $(1,995,192), or $(.08) per share, for  the
same period in 1995.  Year-to-date results for 1995 included
a $(.06)  per  share loss  due  to  the adoption  of  a  new
accounting standard which  was offset  by a  $.06 per  share
gain from the sale of the marketing and distribution  rights
of the  Company's refrigerated  yogurt  product line.    Net
income for the  second quarter  of 1996  was $2,453,211,  or
$.10 per share, compared to  $2,440,098, or $.10 per  share,
for the same period in 1995,  which included in 1995 a  $.06
per  share  gain  from  the   sale  of  the  marketing   and
distribution rights  of  the Company's  refrigerated  yogurt
product line.  The improvements in results in 1996 reflect a
43% reduction for  the second  quarter and  a 45%  reduction
year-to- date in selling,  general and administrative  costs
primarily achieved through the Company's restructuring,  the
sale of  Company-owned stores,  and  a focus  on  geographic
regions where the Company's hardpack frozen products can  be
delivered and marketed in a more efficient manner.

Sales and franchising revenues for the second quarter  ended
May 31,  1996 and  1995  were $27,945,040  and  $33,536,214,
respectively.  Sales and franchising revenues for the  first
six  months   of  1996   and  1995   were  $45,222,693   and
$60,730,535,  respectively.    The  declines  in  sales  and
franchising  revenues  are  primarily  attributable  to  the
execution of the  Company's decision to  franchise or  close
its Company-owned stores,  and a  decrease in  sales to  the
retail  grocery  trade  resulting  from  the  sale  of   the
refrigerated yogurt line and  the refocus of the  geographic
regions where  the Company's  hardpack frozen  products  are
marketed.


TCBY had  2,741 total  locations at  the conclusion  of  the
second quarter  of 1996.   These  locations consisted  of  8
Company-owned stores,  194  international locations,  1,311
non-traditional locations and 1,228 franchised stores.   The
Company continues to  pursue the  development of  franchised
non-traditional  locations   with   a   special   focus   on
convenience stores  operated  in association  with  national
petroleum companies.  As  of May 31,  1996, the Company  had
opened  159  of  these   petroleum  locations  and  had   an
additional 76 locations under  agreement for development  in
1996.   These  locations offer  dual-branding  opportunities
with other national food companies.  

In addition, it was announced during the second quarter that
a  development  agreement  had   been  reached  with   Citgo
Petroleum Corporation,  and development  alliances had  been
established with A&W Restaurants and Wall Street Deli.   The
Company is pursuing  similar agreements  and alliances  with
other companies.

The Company's "TCBY" Treats(Service Mark) concept  continues
to expand  through  the TCBY  franchise  system.   To  date,
approximately  65%   of   operating   traditional   domestic
franchise stores have  converted or  are in  the process  of
converting to the new  "TCBY" Treats(Service Mark)  concept.
To support  this  new  development,  a  national  television
campaign, running from May through July, focuses on the  new
products, including  premium ice  cream, offered  under  the
"TCBY" Treats(Service Mark) concept.

During  the  second  quarter,  the  Company  announced   its
international   division   had   finalized   new   franchise
agree       ments for  Israel  and  the  Netherlands  and  now  has
development  agreements  in  32  countries.    International
Franchise Conferences  were held  in  Hong Kong  and  Mexico
during the quarter  to introduce  the "TCBY"  Treats(Service
Mark) concept  to international  franchisees.   It was  also
announced  during  the   second  quarter   that  Top   Green
International, the licensee for China, Hong Kong and  Macao,
reached an agreement with  7-11 Stores for the  distribution
of "TCBY"(Registered) products  in over 330  7-11 Stores  in
Hong Kong.  

"We are  pleased with  our second  quarter results  and  the
continued improvements  we  are experiencing,"  said  Herren
Hickingbotham, President and Chief  Operating Officer.   "We
continue to be excited  about our development  opportunities
in  1996  through  new  international  and   non-traditional
locations, as well as  through conversions and expansion  of
the TCBY Treats program in our traditional franchise stores.
We expect the  improvements in SG&A  to hold throughout  the
year, and will  continue our  focus on  improving sales  and
profitability throughout the Company."


In December, 1995, the  Company announced the  authorization
by its Board of  Directors to purchase  up to three  million
shares of  its  outstanding  common stock.    To  date,  the
Company has purchased over  470,000 shares.  Purchases  have
been made utilizing the Company's cash resources.

The Board of Directors  of the Company  declared a $.05  per
share cash dividend payable on July 15, 1996 to stockholders
of record as of June 28, 1996.

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells  soft serve  frozen yogurt,  hardpack
frozen  yogurt,  hardpack  ice  cream,  and  frozen  novelty
products, and markets foodservice equipment.  The Company is
the largest manufacturer-franchisor of frozen yogurt in  the
world.






                       TCBY Enterprises, Inc.
                    Selected Financial Highlights
                  ($000, Except Per Share Amounts)
                             (Unaudited)
<TABLE>
<CAPTION>
                             Three Months Ended  Six Months Ended
                                   May 31,            May 31, 
                               1996     1995      1996      1995
<S>                          <C>      <C>       <C>       <C>
Operating Results
Sales & Franchising Revenue  $ 27,945 $ 33,536  $ 45,223  $ 60,731
Net Income (Loss)            $  2,453 $  2,440  $  1,949  $ (1,995)
Net Income (Loss) Per Share  $    .10 $    .10  $    .08  $ (  .08)
Average Shares Outstanding     25,283   25,557    25,422    25,576
Dividends Paid Per Share     $    .05 $    .05  $    .10  $    .10
</TABLE>
<TABLE>
<CAPTION>
                                       May 31,        November 30,
                                        1996             1995
<S>                                   <C>               <C>
Financial Position 
Current Assets                        $ 51,518          $ 51,357
Current Liabilities                   $ 13,997          $ 14,668
Property, Plant & Equipment, Net      $ 44,441          $ 45,710
Total Assets                          $108,192          $111,625
Long-term Debt, less current portion  $ 11,319          $ 12,641
Stockholders' Equity                  $ 79,521          $ 82,179
</TABLE>

                                -30-

                          Exhibit 99(f)

                          PRESS RELEASE


FOR IMMEDIATE RELEASE 
WEDNESDAY
JULY 10, 1996


CONTACT PERSON:          STACY DUCKETT, VICE PRESIDENT
                         CORPORATE COMMUNICATIONS 
                         TCBY ENTERPRISES, INC.
                         (501) 688-8229 

                         PAUL MEREDITH
                         TEXACO LATIN AMERICA/WEST AFRICA
                         (305) 529-4524


                   TCBY AND TEXACO TO DEVELOP
             CARIBBEAN AND LATIN AMERICAN LOCATIONS


LITTLE  ROCK,  AR  -  WEDNESDAY  (JULY  10,  1996)  -   TCBY
ENTERPRISES, INC. (NYSE:TBY) and Texaco today announced that
they will  pursue  joint development opportunities  in  the
Caribbean and Latin America.

To date, one  location has  been opened in  Jamaica, one  is
under construction in  the Dominican Republic,  and a  third
location is under development in the Cayman Islands.  All of
these  markets   offer   additional  locations   for   joint
development.

"We are  very excited  about the  development  opportunities
with Texaco in these markets.   This is a natural  extension
of our  successful  convenience  store  development  in  the
U.S.,"  said   Hartsell   Wingfield,   President   of   TCBY
International.

"A TCBY Treats location allows  us to offer our customers  a
great snack alternative from a company they know and  like,"
said J. Carey  McHugh, Vice President  of Texaco  Caribbean,
Inc.  "We are  pleased we can join  our two brands to  serve
consumers in these markets."

Locations  in  the  Bahamas,  Brazil  and  Costa  Rica   are
currently  under  consideration.     In  some  cases,   TCBY
franchisees will  operate  the "TCBY"  Treats(Service  Mark)
location; in others, the  Texaco convenience store  operator
will become a TCBY franchisee and manage both operations.


Branded food concepts inside convenience stores is a booming
trend in the  United States.   TCBY currently  has over  200
such locations  operating or in  development.   Texaco  has
partnerships with  more  than  20 food  franchises  and  has
launched a redesign of its outlets to better accommodate the
addition of these concepts to its operations.

TCBY  Enterprises,  Inc.,   through  subsidiary   companies,
manufactures and sells  soft serve  frozen yogurt,  hardpack
frozen  yogurt,  hardpack  ice  cream,  and  frozen  novelty
products, and markets foodservice equipment.  The Company is
the  world's  largest   manufacturer-franchisor  of   frozen
yogurt.
                                -30-


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