FIRST PLACE FINANCIAL CORP
8-K, 1999-05-05
STATE COMMERCIAL BANKS
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                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, DC  20549


                                   FORM 8-K

                                CURRENT REPORT

                   Pursuant to Section 13 or 15 (d) of the
                       Securities Exchange Act of 1934

             Date of Report (Date of earliest event reported)
                                 May 3, 1999


                       FIRST PLACE FINANCIAL CORPORATION
            ------------------------------------------------------
            (Exact name of registrant as specified in its charter)


         New Mexico                        0-25956               85-0317365
- --------------------------------         ------------        -------------------
(State or other jurisdiction of          (Commission          (I.R.S Employer
incorporation or organization)           file number)        Identification No.)


100 East Broadway, Farmington, New Mexico                           87401
- -------------------------------------------------------------------------------
Address of principal executive offices                            Zip Code


Registrant's telephone number, including area code:  (505) 324-9500

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ITEM 5.  OTHER EVENTS

         Shareholder letter dated May 3, 1999, announcing first quarter 1999 
         earnings and quarterly dividend.

ITEM 7.  FINANCIAL STATEMENTS AND EXHIBITS

         (c)  EXHIBITS

         99.1  Shareholder letter dated May 3, 1999.



                                       2

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                                  SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.


                                       FIRST PLACE FINANCIAL CORPORATION
                                       ---------------------------------
                                                  (Registrant)


Date: May 3, 1999                      /s/  James D. Rose
                                       ---------------------------------
                                       President and Chief Operating Officer


                                       3

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         FIRST PLACE
[LOGO]   FINANCIAL
         CORPORATION


                                       May 3, 1999


Dear Shareholder:

    We are pleased to report that at their last meeting, the Board of 
Directors declared a regular quarterly dividend of $.37 per share, payable 
May 3, 1999, to shareholders of record as of April 19, 1999.

    We are also pleased to report that net income for the first quarter of 
1999 was $3,021,000, up $1,336,000, or 79.3%, compared to the first quarter 
of 1998. Although the primary factor contributing to this increase was the 
$1,174,000 pre-tax decrease in the provision for loan losses during the 
quarter, it is significant that pre-tax operating income was $468,000 higher 
than the year earlier period.

    Total assets at March 31, 1999 were $923,022,000, up 2.3% from December 
31, 1998 and down .5% compared to March 31, 1998. Investment securities were 
up 5.8% compared to year-end and up 25.8% versus last year.

    Even though total loans were down $39,548,000, or 8.3%, versus first 
quarter 1998, net interest income was up $205,000, or 2.8%, primarily as the 
result of diligent efforts to reduce our cost of funds. It is also gratifying 
to report that non-interest income for the quarter was 32.6% higher than last 
year while non-interest expense was up only 1.8%, despite the fact that we 
operated three more banking offices in first quarter 1999 than in 1998.

    One of the new offices is Capital Bank, which opened last October in 
Albuquerque. Capital Bank recently surpassed $20,000,000 in total assets and 
we are very encouraged by the recent surge in loan activity.  We remain 
confident that this investment will make significant contributions to future 
long-term growth and profitability.

    The other two offices opened during the past year were the Kirtland and 
Furr's Supermarket branches of First National Bank of Farmington. Western 
Bank, Gallup is scheduled to open a branch in the new Wal-Mart superstore on 
May 19, 1999. At that point, the Company will be operating 17 banking offices.

    In summary, we believe the steps taken over the past two years to update 
our technology and expand our banking offices is starting to pay off and will 
position us well for the future.

    Although most bank stocks, especially "small cap" bank stocks, have 
been depressed over the past few months, we are pleased to report that recent 
trades of First Place stock (symbol FPLF) have been in the mid- to high-$50 
range.

<PAGE>

    As a shareholder, you can help increase the value of your investment by 
being a customer of one of the company's subsidiary banks and by recommending 
us to your friends and colleagues. Word of mouth recommendations by satisfied 
customers are the best marketing efforts we can have.


/s/ Richard I. Ledbetter               /s/ James D. Rose
Richard I. Ledbetter                   James D. Rose
Chairman of the Board and              President and
Chief Executive Officer                Chief Operating Officer


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