CHALONE WINE GROUP LTD
DEF 14A, 1996-04-08
BEVERAGES
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                        SCHEDULE 14A INFORMATION
            PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE
                    SECURITIES EXCHANGE ACT OF 1934
                     (Amendment No. ______________)


Filed by the Registrant    /X/
Filed by a party other than the Registrant   / /

Check the appropriate box:
/ /  Preliminary proxy statement
/ /  Confidential, for use of the Commission only (as permitted by
     Rule 14a-6(e)(2))
/x/  Definitive proxy statement
/ /  Definitive additional materials
/ /  Soliciting material pursuant to Sec. 240.14a-11(c) or Sec. 240.14a-12

                            Chalone Wine Group, Ltd.
            ------------------------------------------------
            (Name of Registrant as Specified in Its Charter)

                            Chalone Wine Group, Ltd.
  ------------------------------------------------------------------------
  (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of filing fee (Check the appropriate box):

/X/  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2)
     or Item 22(a)(2) or Schedule 14A

/ /  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).

/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.


(1)  Title of each class of securities to which transactions applies:

- ----------------------------------------------------------------------------

(2)  Aggregate number of securities to which transactions applies:

- ----------------------------------------------------------------------------

(3)  Per unit price or other underlying value of transaction computed
pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing
fee is calculated and state how it was determined):

- ----------------------------------------------------------------------------

(4)  Proposed maximum aggregate value of transaction:

- ----------------------------------------------------------------------------

(5)  Total fee paid:

- ----------------------------------------------------------------------------

/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act
     Rule 0-11(a)(2) and identify the filing for which the offsetting fee
     was paid previously.  Identify the previous filing by registration
     statement number, or the Form or Schedule and the date of its filing.

(1)  Amount previously paid:

- ----------------------------------------------------------------------------

(2)  Form, Schedule or Registration Statement No.:

- ----------------------------------------------------------------------------

(3)  Filing party:

- ----------------------------------------------------------------------------

(4)  Date filed:

- ----------------------------------------------------------------------------


<PAGE>

                       =================================

                                     CHALONE
                                   Wine Group

                       =================================

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                                       OF

                          THE CHALONE WINE GROUP, LTD.

                              Monday, May 13, 1996

TO ALL SHAREHOLDERS:

         PLEASE  TAKE  NOTICE  that the Annual  Meeting of  Shareholders  of THE
CHALONE WINE GROUP, LTD., will be held at the Company's  executive offices,  621
Airpark Road, Napa, California  94558-6272,  on Monday, May 13, 1996, commencing
at the hour of 10:00 a.m. local time.
 
         Shareholders  of record as of the close of business on March 21,  1996,
will be entitled to vote at the meeting and any adjournments thereof.

         The meeting will be held for the following purposes:

         1.  Election of directors for the ensuing year.

         2.  Ratification  of  the  appointment  of  the  Company's  independent
             certified public accountants.

         3.  Consideration  and  action on any  other  matter  properly  brought
             before the meeting.

         Management's proxy and proxy statement are enclosed.

         You are  requested  to date  and  sign  the  enclosed  proxy,  which is
solicited by the Company's Board of Directors,  and to return it promptly in the
envelope  which is also  enclosed.  Shareholders  who execute and return proxies
retain the right to revoke them at any time prior to the voting thereof.

                                        By Order of the Board of Directors


                                        /s/ William L. Hamilton


                                        William L. Hamilton
                                        Secretary

Napa, California
April 10, 1996


YOUR VOTE IS IMPORTANT  REGARDLESS  OF THE NUMBER OF SHARES YOU OWN.  WHETHER OR
NOT YOU PLAN TO BE PRESENT AT THE MEETING,  PLEASE  COMPLETE,  DATE,  SIGN,  AND
RETURN THE ENCLOSED PROXY PROMPTLY.


<PAGE>


                       =================================

                                     CHALONE
                                   Wine Group

                       ==================================



                                 PROXY STATEMENT
                   -------------------------------------------

                         ANNUAL MEETING OF SHAREHOLDERS

                                  May 13, 1996
                  --------------------------------------------

                     INFORMATION CONCERNING THE SOLICITATION


         This Proxy Statement is furnished in connection  with the  solicitation
of proxies by the Board of  Directors  of THE  CHALONE  WINE  GROUP,  LTD.  (the
"Company"),  for the 1996  Annual  Meeting of  Shareholders,  to be held May 13,
1996.  The  proxies  solicited  are  revocable  at any time  prior to the voting
thereof.  All properly  executed proxies received by the Company and not revoked
will be voted as directed or, if no direction  is given,  will be voted  (except
where excluded):

         1.  For  election  of  management's  proposed  slate of  directors,  as
             described herein, for the ensuing year.

         2.  For  ratification  of the  appointment  of Deloitte & Touche as the
             Company's certified public accountants.

         The  proxies  will  also be voted in the  discretion  of the  appointed
proxy-holders  on any other  matter of  business  properly  brought  before  the
meeting.

         The cost of  soliciting  proxies in the enclosed  form will be borne by
the  Company.  The  Company  may  reimburse  brokerage  firms and other  persons
representing  beneficial  owners  of  shares  for  their  expenses  incurred  in
forwarding solicitation materials to such beneficial owners. Proxies may also be
solicited  personally  or by  telecommunication  by one or more of the Company's
directors, officers, and/or employees, at no additional compensation. This Proxy
Statement is first being mailed to shareholders of the Company on or about April
10, 1996.

         Pursuant to Section 2.9 of the Company's  By-Laws,  the record date for
the  determination  of the  shareholders of the Company  entitled to vote at the
Annual Meeting has been fixed at March 21, 1996. The Company had outstanding, as
of such record date, a total of 7,590,246  shares of its common stock,  its only
class of voting  securities.  At the Annual Meeting,  each  shareholder  will be
entitled to one vote for each share held on the record date,  except  that,  for
the election of directors,  upon request therefor made prior to the commencement
of voting,  each shareholder will be accorded  cumulative  voting rights,  under
which  (s)he will be entitled to as many votes as equals the number of shares of
stock held,  multiplied  by the number of  directorship  positions  to be filled
(eleven),  all of which votes may be cast for a single  candidate or distributed
among any or all of the candidates in such  proportions as each shareholder sees
fit.

         Any proxy  given  pursuant  to this  solicitation  may be  revoked by a
shareholder  prior to the voting at the Annual  Meeting by written notice to the
Secretary of the Company,  by  submission of another proxy bearing a later date,
or upon oral request at the meeting.

         Under the  Company's  By-Laws and the laws of the State of  California,
assuming a quorum (3,795,124  shares) is present,  the eleven  director-nominees
receiving the highest number of affirmative votes of the shares  represented and
voting will be elected as directors.  All other matters  require the affirmative
vote of a majority  of the shares  represented  and voting at the  meeting.  The
Company will count shares duly  represented  but  abstaining,  including  broker
non-votes, towards the determination of whether a quorum exists.

                                       1
<PAGE>
                              ELECTION OF DIRECTORS

         In 1995,  the  Company  acquired  new  equity  from two of its  largest
shareholders,   Domaines  Barons  de  Rothschild  (Lafite)  ("DBR")  and  Summus
Financial, Inc. ("Summus"),  pursuant to an agreement dated August 22, 1995 (the
"Omnibus Agreement").  The transactions  described in the Omnibus Agreement were
approved by the shareholders of the Company at a Special Meeting held on October
25, 1995. Pursuant to the terms of the Omnibus Agreement,  the Company increased
the size of its Board from nine to eleven  directors,  and  designees of DBR and
Summus, Yves-Andre Istel and Mark A. Hojel, respectively,  were appointed to the
two newly-created Board seats. Summus subsequently transferred its shares of the
Company's common stock to an affiliate,  SFI Intermediate  Ltd., a Texas limited
partnership ("SFI"), and SFI transferred such shares to another affiliate,  Hook
Financial  Inc.,  an  exempted  company  organized  under the laws of the Cayman
Islands ("HFI").

         In addition to Mr.  Istel,  DBR currently has two nominees on the Board
of Directors:  Eric de Rothschild and Christophe  Salin. In addition to Mr. Mark
A. Hojel,  HFI  currently  has one nominee on the Board:  Phillip M. Plant.  The
Company  has  undertaken  to  include  the three DBR  designees  and the two HFI
designees in the slate of nominees for election at the Annual  Meeting  pursuant
to the terms of a voting agreement  between the Company,  DBR,  Summus,  and the
Company's President, Mr. W. Philip Woodward, as more fully described below under
the caption "Voting Agreement."

         All of the  nominees  for  election are now serving as directors of the
Company,  except for William G. Myers who will be standing  for election for the
first time. John A. McQuown, who is currently serving as a director, has decided
that he will not stand for  re-election.  Richard C.  Hojel,  a director  of the
Company for three years and the president of Summus, passed away on December 15,
1995. On February 5, 1996, Phillip M. Plant was appointed to the vacancy created
upon Richard C. Hojel's death. Phillip M. Plant and Mark A. Hojel are related by
marriage, and Mark A. Hojel is the son of Richard C. Hojel and Phyllis S. Hojel.
Phyllis S. Hojel is president and sole director of HFI.

         At the Annual  Meeting,  directors  will be elected to serve  until the
1997 Annual Meeting and their  successors  have been duly elected and qualified.
Each nominee has consented to be named in this proxy statement and has consented
to serve as a director if so elected.  The Company has no reason to believe that
any of the  nominees  will not be available  to serve;  if however,  any nominee
would for any reason become unable or unwilling to serve, the shares represented
by proxies received by the Company will (unless otherwise directed) be voted for
the election of such person as the Board of Directors may recommend, in place of
the unavailable nominee.

         The eleven nominees are listed in the following section,  together with
summary biographical information.

Director Nominees

         Richard H.  Graff.  Age 59. Mr.  Graff  served as  President  and Chief
Executive  Officer  of the  Company  from its  formation  in June of 1969  until
December  of  1974,  when  he  relinquished  the  presidency  to  Mr.  Woodward,
continuing as Chairman of the Board.  From December of 1974 through  December of
1992  he  served  as  the  Company's  Chief  Operating  Officer,   with  overall
responsibility for the Company's vineyard and winemaking activities. In February
of 1994 he  resigned  as an  employee  of the  Company,  so as to  pursue  other
interests.  He continues as Chairman of the Board and as a part-time  consultant
to the Company, on an independent-contractor basis. Mr. Graff is a founder, past
Chairman,  and currently Chairman Emeritus of the American Institute of Wine and
Food, and currently serves on the board of The Philharmonia  Baroque  Orchestra.
He has been a director of the Company since its formation in 1969.

         W. Philip  Woodward.  Age 56. Mr.  Woodward  joined the Company as Vice
President and Chief Financial Officer in 1972 and in December of 1974 became its
President and Chief Executive  Officer.  He continued as Chief Financial Officer
until  October of 1983.  He has  overall  responsibility  for all aspects of the
Company's  operations.  He is a  director  of DBR,  the  Northern  Trust Bank of
California,  and Hog Island Oyster Company. Mr. Woodward is serving as President
and a director  of the Marin  Theatre  Company.  He has been a  director  of the
Company since 1972.

         William L. Hamilton.  Age 51. Mr.  Hamilton joined the Company as Chief
Financial and Administrative  Officer in September of 1985. In November 1986 his
title was changed to Vice President, Finance and Administration, and he was also
appointed Assistant Secretary.  In September of 1990, he was appointed Executive
Vice  President  of the  Company,  and in 1996 was  appointed  Secretary  of the
Company.  He is a  trustee  of the  Marin  Community  Foundation.  He has been a
director of the Company since April of 1986.

                                       2
<PAGE>
         C.  Richard  Kramlich.  Age 60. Mr.  Kramlich  has,  since  1978,  been
Managing  General Partner of New Enterprise  Associates,  a San  Francisco-based
venture capital company. He was a director of Carmenet Vineyard,  Inc., from its
inception until its merger into the Company effective January 1, 1984. From that
date until his  election as a director he served as an Advisor to the Board.  He
is a director of Ascend Communications,  Inc., Macromedia, Corp., Neopath, Inc.,
Silicon Graphics,  Inc., Syquest Technology,  Inc., Graphix Zone, Lunisys,  Inc.
and  Telebit  Corporation.  He has been a director  since May of 1990,  and is a
member of the Executive and Audit Committees.

         James H. Niven. Age 53. Since January 1989 Mr. Niven has been President
of Paragon  Vineyard Co., Inc., a grape-growing  firm located in San Luis Obispo
County,  California.  Paragon is the Company's joint venture partner in the Edna
Valley  Vineyard  joint venture.  Mr. Niven has,  since 1985,  been a partner in
Niven & Smith, a San Francisco law firm specializing in real estate matters. Mr.
Niven has been a director of the Company since July of 1993.

         Eric de Rothschild.  Age 55. Baron Eric de Rothschild  has, since 1982,
been a  Managing  Partner  of DBR as  well as  Chairman  of one of  DBR's  major
shareholders,  Paris Orleans, S.A., a French publicly-held company,  Chairman of
Francarep,  a subsidiary of  Paris-Orleans,  and Managing  Partner of another of
DBR's major  shareholders,  Chateau Lafite  Rothschild.  DBR holds a significant
interest in the Company,  resulting from  cross-purchases of securities in April
of  1989  and  September  of  1991,  through  participation  in a  1993  private
placement,  and through the  conversion of its  convertible  debentures in 1995.
Since 1981,  Baron Eric de  Rothschild  has been a partner in  Rothschild & Cie.
Banque,  Paris, and is also a director of N.M.  Rothschild & Sons, London, and a
director of Rothschild North America,  Inc., New York. He has been a director of
the Company since April of 1989, and is a member of the Executive Committee.

         Christophe  Salin.  Age 40. Since  January of 1990,  Mr. Salin has been
President and a director of DBR, which company he joined in 1985. He is also the
Chairman of Grancru and of Societe de Gestion et  d'Assistance  Viticole,  and a
director of Chateau Rieussec,  Societe Financiere  Viticole,  Domaines Barons de
Rothschild  Developpement,  Vi-a Los Vascos, and Quinta do Carmo, La Viticole de
Participation,  and all  affiliated  companies of DBR. He has been a director of
the Company  since  September  of 1991,  and is the  Chairman  of the  Executive
Committee.

         Yves-Andre  Istel. Age 60. Since 1993, Mr. Istel has served as the Vice
Chairman of Rothschild  Inc., a New York banking firm.  Prior to that, from 1988
through  1993,  Mr. Istel was Managing  Director of  Wasserstein  Perella & Co.,
Inc.,  a New York  banking  firm.  He is also the Vice  Chairman  of  Rothschild
Europe,  B.V., and Director of Rothschild et Cie.  Banque,  Paris,  France.  Mr.
Istel was appointed a director of the Company in November of 1995.

         Mark A. Hojel.  Age 27.  Since  September  of 1994,  Mr. Hojel has been
pursuing a Masters Degree in Business  Administration  at the Anderson School at
the  University  of  California  at Los  Angeles.  Mr.  Hojel was employed as an
Industrial  Engineer  from  January  of  1992  through  August  of  1994  at PGI
International  in  Houston,  Texas.  Mr.  Hojel was  appointed a director of the
Company in November of 1995.

         Phillip M. Plant.  Age 50.  Since 1985,  Mr. Plant has served as Senior
Vice-President,  Manager,  of Rauscher,  Pierce,  Refsnes,  Inc.,  an investment
banking and brokerage  firm.  Mr. Plant is an advisory  director of the American
National Bank,  Corpus  Christi,  Texas,  and a director for Rauscher,  Pierce &
Clark,  London,  England.  Mr. Plant was  appointed a director of the Company in
February of 1996, and is a member of the Executive Committee.

         William G. Myers.  Age 68.  Since 1962,  Mr.  Myers has served as Chief
Executive  Officer  of Ojai  Ranch  and  Investment  Company,  Inc.,  which  has
agribusiness and investment interests. Mr. Myers currently serves as director of
Security  Capital  Industrial  Trust,  Santa Fe, New  Mexico,  Security  Capital
Pacific  Trust,  El  Paso,  Texas,   S.E.E.   International  of  Santa  Barbara,
California, The Library of Congress, James Madison Council, of Washington, D.C.,
California Historical Society Foundation, of San Francisco, California, H.C. and
R.C. Merritt Trusts, of Los Angeles, California, and Idetek, Inc., of Sunnyvale,
California.  Mr. Myers has served as a director in the past for Bank of A. Levy,
Oxnard,  California,  Bradley REIT,  Boston,  Massachusetts,  Oregon Shakespeare
Festival,   Ashland,  Oregon,  Santa  Barbara  Botanic  Garden,  Santa  Barbara,
California, and Santa Barbara Museum of Art, Santa Barbara, California.

                                       3
<PAGE>

Shareholding Information as to Directors, Director Nominees and Management

         The  following  table  sets  forth  information   respecting   security
ownership of the Company's no par value common stock,  the Company's  only class
of voting  securities,  beneficially  owned by each of the Company's  directors,
director-nominees,  and executive officers, and all directors, director-nominees
and executive officers as a group, as of March 15, 1996.

         The persons  named in the table have sole voting and  investment  power
with respect to all shares shown as  beneficially  owned by them,  respectively,
subject  to  applicable  community  property  laws  and  to  the  qualifications
contained in the footnotes to the table.

                      Name of                           Share
  Title             Beneficial                       Beneficially        Percent
of Class               Owner                            Owned           of Class
- --------               -----                            -----           --------
No par value   W. Philip Woodward(1)                      410,192          4.3%
common         William G. Myers                           263,100          2.8%
               J.A. McQuown(2)                            126,000          1.3%
               Richard H. Graff(3)                        104,646          1.1%
               William L. Hamilton(4)                      91,889          1.0%
               Larry M. Brooks(5)                          49,051           *
               C. Richard Kramlich(6)                      38,216           *
               Robert B. Farver(7)                          8,824           *
               Christophe Salin(8)                          8,010           *
               Eric de Rothschild(8)                        5,390           *
               James H. Niven(9)                            2,620           *
               Phillip M. Plant                               400           *
               Yves-Andre Istel                                 0           *
               Mark A. Hojel(10)                                0           *

               All directors, director-nominees         1,108,338         10.5%
               and executive officers as a group
               (14 persons)(11)

*Less than 1% ownership.
- ----------------------------------------

(1)   Includes  11,043 shares held by Mr.  Woodward's wife and 1,577 shares held
      by Mr.  Woodward's  children,  as to all of which Mr.  Woodward  disclaims
      beneficial  ownership.  Includes 22,100 shares held by trusts of which Mr.
      Woodward is the beneficiary.  Includes 123,500 shares issuable on exercise
      of options which are vested or will vest within the next 60 days, warrants
      for the purchase of an aggregate of 42,857 shares collectively held by Mr.
      Woodward and the aforesaid trusts,  and 941 shares in the Company's Profit
      Sharing Plan.

(2)   Includes 13,510 shares issuable on exercise of options which are vested or
      will vest within the next 60 days.

(3)   Includes  99,710 shares issuable to Mr. Graff on exercise of options which
      are vested or will vest within the next 60 days.

(4)   Includes 637 shares held by Mr.  Hamilton's wife and 30 shares held by Mr.
      Hamilton's children,  as to all of which Mr. Hamilton disclaims beneficial
      ownership.  Includes 95,500 shares issuable to Mr. Hamilton on exercise of
      options  which  are  vested or will  vest  within  the next 60 days and an
      additional 416 shares  similarly  issuable to Mrs.  Hamilton,  as to which
      latter Mr.  Hamilton  disclaims  beneficial  ownership.  Also includes 680
      shares in the Company's Profit Sharing Plan.

(5)   Includes 43,388 shares issuable to Mr. Brooks on exercise of options which
      are vested or will vest within the next 60 days.

(6)   Includes  13,510  shares  issuable to Mr.  Kramlich on exercise of options
      which are vested or will vest within the next 60 days.

(7)   Includes 6,500 shares  issuable to Mr. Farver on exercise of options which
      are vested or will vest within the next 60 days.

(8)   Consists of shares  issuable  on  exercise of options  which are vested or
      will vest within the next 60 days.  Excludes shares held and acquirable by
      DBR, of which Baron de  Rothschild  is Managing  Partner and Mr.  Salin is
      President,  which  holdings are set forth in the next  section,  and as to
      which the two individuals named disclaim beneficial ownership.

(9)   Consists of shares  issuable  on  exercise of options  which are vested or
      will vest within the next 60 days.  Excludes 10,000 shares held by Paragon
      Vineyard Co., Inc., of which Mr. Niven is President, as to which Mr. Niven
      disclaims beneficial ownership.

(10)  Excludes  shares  held  and  acquirable  by HFI as set  forth  in the next
      section, as to which Mr. Hojel disclaims beneficial ownership.

(11)  Includes  411,638 shares  issuable on exercise of options which are vested
      or will vest within the next 60 days,  warrants for the purchase of 42,857
      shares, and 1,621 in the Company's Profit Sharing Plan.

                                       4
<PAGE>

Shareholding By Other Owners of More Than Five Percent
<TABLE>

         In   addition   to   the   foregoing    shareholdings   by   directors,
director-nominees  and management,  the Company is aware of two other beneficial
owners of more than 5% of the Company's  common stock,  the Company's only class
of voting  securities,  as  described  in the  following  table and  explanatory
paragraphs. The information disclosed below is based on information furnished by
the  holders or  contained  in filings  made with the  Securities  and  Exchange
Commission. The percentage number is based on shares and warrants outstanding on
March 21, 1996:


<CAPTION>
                                                                           Shares             Percent of Class
  Title of Class              Name of Beneficial Owner               Beneficially Owned      Beneficially Owned
  --------------              ------------------------               ------------------      ------------------

   <S>                 <C>                                               <C>                       <C>  
   No par value        Domaines Barons de Rothschild (Lafite)            3,871,668                 42.7%
      common                     33 rue de la Baume
                                75008 Paris, France

                                Hook Financial Inc.                      1,756,919                 19.4%
                         5810 East Skelly Drive, Suite 1000
                             Tulsa, Oklahoma 74135-6403
</TABLE>

         The holding of DBR  consists of  3,097,858  shares held  outright,  and
773,810 shares acquirable on exercise of warrants.

         The holding of HFI  consists of  1,054,538  shares held  outright,  and
702,381  shares  acquirable  on exercise of  warrants.  HFI and Phyllis S. Hojel
share  voting power and the power to dispose or direct the  disposition  of such
shares.

Committees

         Executive  Committee.  In 1993,  the Company  established a five-person
Compensation  Review Committee,  with specific  jurisdiction over employment and
compensation   matters  concerning  the  Company's  senior  executive  officers.
Subsequently  the Committee  was  redesignated  the Executive  Committee and its
jurisdiction   broadened  to  encompass  matters  customarily  handled  by  such
committees.  The Committee also assumed the duties of the Company's Compensation
and Benefits  Committee,  previously  held by the prior  Executive  Compensation
Committee.  The Committee's  membership  currently  includes  Messrs.  Kramlich,
McQuown,  Plant,  Rothschild and Salin, although as noted above Mr. McQuown will
not be standing for  re-election  at the Annual  Meeting.  The Committee met six
times in 1995.

         Audit Committee.  The Audit Committee,  currently  comprised of Messrs.
Kramlich and McQuown,  concerns  itself with the Company's  internal  accounting
controls as well as meeting and conferring with the Company's  certified  public
accountants  and  reviewing  the  results  of  their  auditing  engagement.  The
Committee  typically meets in March of each year, in conjunction with the annual
audit, and so met in 1995, with both members in attendance.  As noted above, Mr.
McQuown will not be standing for re-election at the Annual Meeting.

         The Company has no standing nominating committee.

Board Meetings and Compensation

         The  Company's  Board of Directors  met seven times  during 1995.  Each
director  attended  at least  75% of the  aggregate  of those  meetings  and the
meetings of those  committees  of which he was a member,  with the  exception of
Messrs. Salin, McQuown, and Rothschild.

         Each director who is not an employee of the Company is  compensated  on
the  basis of $500 per year  plus  $100  for  each  Board of  Directors  meeting
attended,  plus reimbursement of extraordinary  travel costs to attend meetings.
No additional  compensation is or has been paid for committee  participation  or
special assignments.

         Non-employee  directors  also  receive  quarterly  grants of options to
purchase the Company's stock, pursuant to the Company's  Non-Discretionary Stock
Option Plan.  During 1995, the seven  non-employee  directors  received  options
covering a total of 2,060  shares.  The exercise  price in each instance was the
market value of the stock on the date of grant. The weighted  average  per-share
exercise price of all such options is $7.74.

                                       5
<PAGE>

Executive Compensation
<TABLE>

         The following Table shows compensation paid by the Company for the past
three years to its Chief Executive  Officer and each other executive  officer of
the Company.

<CAPTION>
                                               Summary Compensation Table

                                                          Annual                     Long Term           All Other
                                                       Compensation                 Compensation        Compensation
                                                       ------------                 ------------        ------------
      Name and
Principal Position                  Year           Salary          Bonus              Options(1)
- ------------------                  ----           ------          -----              -------
<S>                                 <C>          <C>              <C>               <C>                     <C>   
W. Philip Woodward                  1995         $121,700         $18,000           10,000 shs.             ---
President and Chief                 1994         $105,000           ---             10,000 shs.             ---
Executive Officer                   1993         $124,313           ---             25,000 shs.             ---

William L. Hamilton                 1995         $105,300         $10,300            2,500 shs.             ---
Executive Vice-President            1994         $101,750           ---             10,000 shs.             ---
and Chief Financial Officer         1993         $102,732           ---             25,000 shs.             ---

Larry M. Brooks                     1995         $ 88,333         $ 5,000           10,000 shs.             ---
Vice President, Production, and     1994         $ 78,958         $ ---             10,000 shs.             ---
Managing Director, Acacia Winery    1993         $ 75,173         $ ---              2,500 shs.             ---

Robert B. Farver                    1995         $ 85,000         $36,056               ---                 ---
Vice President, Sales               1994         $ 65,000         $28,675               ---                 ---
                                    1993         $ 60,000         $15,400            6,500 shs.             ---
<FN>

(1)  All of the options were incentive  stock options,  granted  pursuant to the
     Company's 1987 Stock Option Plan, when initially awarded.
</FN>
</TABLE>
<TABLE>

                                           Option Grants In Fiscal Year 1995
<CAPTION>

                                                                                            Potential Realizable
                                            Percentage of                                 Value at Assumed Annual
                                            Total Options                                   Rates of Stock Price
                                              Granted to       Exercise                        Appreciation for 
                               Options        Employees           or         Expiration          Option Term
           Name               Granted(1)    in Fiscal Year    Base Price        Date             ------------
           ----               ----------    --------------    ----------        ----        5%           10%
                                                                                            --           ---
<S>                          <C>                <C>            <C>             <C>         <C>          <C>     
W. Philip Woodward           10,000 shs.        27.6%          $6.75/sh.       2/15/05     $42,500      $107,500

William L. Hamilton           2,500 shs.         6.9%          $6.75/sh.       2/15/05     $10,625      $ 26,875

Larry M. Brooks              10,000 shs.        27.6%          $6.75/sh.       2/15/05     $42,500      $107,500

Robert B. Farver                 ---             ---              ---           ---                 ---

<FN>
- -------------------------------

(1)  Options are incentive stock options, granted pursuant to the Company's 1987
     Stock Option Plan. They became exercisable on February 15, 1996
(2)  Potential  realizable  value is calculated  based on an assumption that the
     price of the Company's  common stock  appreciates  at the annual rate shown
     (5% and 10%),  compounded  annually,  from the date of grant of the  option
     until  the end of the  option  term  (10  years).  The  value is net of the
     exercise  price but is not  adjusted  for the taxes  that would be due upon
     exercise.  The 5% and 10% assumed rates of appreciation are mandated by the
     rules of the  Securities  and Exchange  Commission and do not represent the
     Company's  estimate or projection of future stock prices.  Actual gains, if
     any, upon future exercise of any of these options will depend on the actual
     performance of the Company's  common stock and the continued  employment of
     the executive  officer holding the option through its vesting period. At 5%
     annual  appreciation from $6.75 over a ten-year term, the stock price would
     be $11.00.  At 10% annual appreciation from $6.75 over a ten-year term, the
     stock price would be $17.50.
</FN>
</TABLE>

                                       6
<PAGE>
<TABLE>

Aggregated Option Exercises in Last Fiscal Year and Fiscal Year-End Option 
Values
<CAPTION>

                                                                              Number of         Value of Unexercised
                                                                         Unexercised Options    In-The-Money Options
                                                                              at FY-End               at FY-End

           Name               Shares Acquired             Value              Execisable/            Exercisable/
           ----                 on Exercise             Realized            Unexercisable           Unexercisable
                              ---------------           --------            -------------           -------------
<S>                                 <C>                    <C>                 <C>                  <C>         
W. Philip Woodward                  ---                    ---                 113,500/              $228,062.50/
                                                                                10,000               $ 26,250.00

William L. Hamilton                 ---                    ---                  93,000/              $158,250.00/
                                                                                 2,500               $  6,562.50

Larry M. Brooks                     ---                    ---                  33,388/              $ 64,375.00/
                                                                                10,000               $ 26,250.00

Robert B. Farver                    ---                    ---                   6,500/              $ 15,437.50/
                                                                                 ---                      0

</TABLE>

                                       7
<PAGE>

Performance Graph

         The line graph below compares the cumulative total return to holders of
the  Company's  common  stock in the period from January 1, 1990 to December 31,
1995,  with the  cumulative  total  return in the same  period on (i) the NASDAQ
Stock Market Index (U.S.) and (ii) a peer group index comprised of the following
companies whose returns have been weighted based on market  capitalization as of
the  beginning of each period for which a return is  indicated:  Robert  Mondavi
Corp.,  Canandaigua Wine Inc., Adolph Coors Company,  Anheuser-Busch  Companies,
Inc.,  Brown-Forman  Corporation and Genesee  Corporation.  The graph assumes an
investment of $100.00 on December 31, 1990 in the Company and in two  comparison
indices.  "Total return," for purposes of the graph, assumes reinvestment of all
dividends.

                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
        AMONG CHALONE WINE GROUP, LTD., THE NASDAQ STOCK MARKET-US INDEX
                                AND A PEER GROUP


{The following descriptive data is supplied in accordance to with Rule 304(d) of
Regulation S-T}



                                        Cumulative Total Return
                         ------------------------------------------------------
                         1990     1991     1992      1993      1994       1995

Chalone Wine Group       100      110       79        73        65        106
Peer Group               100      142      140       127       136        181
Nasdaq Stock Market      100      161      187       214       210        297




* $100  invested  on  12/31/90  in  stock  or index  including  reinvestment  of
dividends, fiscal year ending December 31.

The  information  contained in the  performance  graph shall not be deemed to be
"soliciting  material" or to be "filed" with the SEC, nor shall such information
be  incorporated by reference into any future filing under the Securities Act of
1933 or the Securities  Exchange Act of 1934 (the "Exchange Act"), except to the
extent that the Company  specifically  incorporates  it by  reference  into such
filing.


Compensation Committee Interlocks and Insider Participation

         Compensation decisions are made by the Executive Committee of the Board
of Directors,  whose current  members are:  Messrs.  Kramlich,  McQuown,  Plant,
Rothschild and Salin.  Mr.  McQuown will not be standing for  re-election at the
Annual  Meeting.  Baron de  Rothschild  and Mr.  Salin  are,  respectively,  the
Managing  Partner and President of DBR. As described  above, in 1995 the Company
and DBR entered  into the Omnibus  Agreement  whereby the Company  acquired  new
equity from DBR and another shareholder of the Company,  and the Company and DBR
engaged in certain related transactions which are described in more detail below
under the caption "Certain Relationships and Related Transactions."

                                       8
<PAGE>

Compensation Committee Report on Compensation of Executive Officers

         General.  The  Executive  Committee  of the  Board  of  Directors  (the
"Committee") performs the functions of a compensation  committee and administers
the  Company's  executive  compensation  program.  The  Executive  Committee  is
composed entirely of directors who are not employees of the Company.

         The objective of the  Company's  executive  compensation  program is to
develop and maintain  executive  reward  programs  which (i)  contribute  to the
enhancement of shareholder value, (ii) are competitive with the pay practices of
other  industry-leading  companies  and (iii)  attract,  motivate and retain key
executives  who  are  critical  to the  long-term  success  of the  Company.  As
discussed below, the Company's executive  compensation  program consists of both
fixed (base salary) and variable  (incentive)  compensation  elements.  Variable
compensation  consists of annual cash  incentives  and stock option grants under
the  Company's  1987 Stock Option Plan ( the "1987  Plan").  These  elements are
designed  to  operate  on  an  integrated  basis  and  together  comprise  total
compensation value.
         
         The Executive Committee reviews executive  compensation in light of the
Company's  performance  during the  fiscal  year.  In  reviewing  the  Company's
performance  during 1995, the Committee  considered a variety of factors.  Sales
increased  by 22% for the year,  the highest  level  achieved  in the  Company's
history.  Profits  increased to a record  $207,000 for the year as compared to a
break-even  1994. In addition,  the Company  completed a transaction  whereby it
acquired  substantial  new equity  from two of its  shareholders,  as more fully
described   below  under  the  caption   "Certain   Relationships   and  Related
Transactions." In reviewing Company performance,  the Committee considered these
factors as a whole without assigning specific weights to particular factors.

         Base  Salary.  Base  salary  levels for the  Company's  executives  are
determined  by the  Committee  based on factors such as  individual  performance
(e.g.,  leadership,  level of  responsibility,  management  skills and  industry
activities),  and Company  performance  (as  discussed  above).  For 1995,  base
salaries for the named executive officers, including that of the Chief Executive
Officer, were established as above.

         Annual  Cash  Incentives.  The annual  cash  incentive  is  designed to
provide a short-term  (one-year)  incentive.  The Company does not adhere to any
firmly  established  formulas for the award of annual cash  incentives.  Rather,
incentive  awards  are based on the  achievement  of  corporate  and  individual
performance for the year, including subjective factors. The Summary Compensation
Table  shows  annual  cash  incentives  paid to the  named  executive  officers,
including the CEO, for 1995, 1994 and 1993.

         Stock  Options.   Stock  options  are  designed  to  provide  long-term
incentives  and rewards tied to the price of the Company's  common stock.  Given
the  fluctuations  of the stock market,  stock price  performance  and financial
performance  are not  always  consistent.  The  Committee  believes  that  stock
options,   which  provide  value  to   participants   only  when  the  Company's
shareholders  benefit from stock price appreciation,  are an important component
of the Company's executive compensation program. The number of options or shares
of  stock  currently  held  by an  executive  is  not a  factor  in  determining
individual  grants,  and the Committee has not  established  any target level of
ownership  of  Company  common  stock  by  the  Company's  executives.  However,
retention of shares of Company stock by executives is encouraged.

         The Company does not adhere to any firmly established  formulas for the
issuance of options. The Summary Compensation Table shows the options granted to
the named  executive  officers for the past three years,  including  the CEO. In
determining  the size of the  grants  to the CEO and the other  named  executive
officers,  the Committee  assessed  relative  levels of  responsibility  and the
long-term incentive practices of other comparable companies.

         In accordance  with the provisions of the 1987 Plan, the exercise price
of all options  granted was equal to the market value of the  underlying  common
stock on the date of  grant.  Accordingly,  the  value  of these  grants  to the
officers  is  dependent  solely  upon the future  growth and share  value of the
Company's common stock.

         The  foregoing  report  is  given  by  the  members  of  the  Executive
Committee, namely:
                               C. Richard Kramlich
                                 John A. McQuown
                                Phillip M. Plant
                               Eric de Rothschild
                                Christophe Salin


                                       9
<PAGE>

Voting Agreement

         In 1995, DBR, Summus and Mr. Woodward  entered into a voting  agreement
which  provides  that they will vote their shares (and use their best efforts to
have  certain  others  vote  their  shares)  in favor of the other  signatories'
designees to the Company's Board of Directors,  including the nomination of such
designees for directorship  positions.  The agreement provides for a signatory's
right to designate one or more  nominees,  according to the  percentage of total
shares  outstanding then held by the particular  signatory,  as follows:  26% or
greater, three designees;  12%-26%, two designees; and 5%-12%, one designee. The
agreement  has a five-year  term and  supersedes  a prior 1993 voting  agreement
among the parties and certain other directors and officers of the Company.

Certain Relationships and Related Transactions

         Mr. Niven is the President of Paragon  Vineyard Co., Inc.  ("Paragon"),
the Company's  joint venture  partner in the Edna Valley Vineyard Joint Venture.
In 1991, the Company and Paragon entered into a set of agreements to convert the
Joint  Venture  into  a  "permanent   partnership"  of  unlimited  duration.   A
significant  element of the  transaction  was the  purchase by the Company of an
option  for  $1,017,174  (with  $175,439  remaining  due in annual  installments
through  1997) which  gives the  Company  the right to convert the  limited-term
venture into a permanent relationship upon final payments to Paragon of $200,000
in 1998 and 1999 and $4,500,000 in 2000.  The Company  continued as the Managing
Joint  Venture  Partner.  Paragon  also  receives  and will  receive,  annually,
significant  sums as the provider of grapes to the Joint  Venture  pursuant to a
grape purchase  contract  between the Joint Venture and Paragon,  and additional
sums by reason of Paragon's  provision  of  white-wine  grapes to the  Company's
Carmenet Vineyard facility. In 1995, grape-purchase payments to Paragon amounted
to approximately  $1,144,700 from the Joint Venture and $73,800 from the Company
for Carmenet Vineyard.  Paragon leases to Edna Valley Vineyard the land on which
the winery is located at an annual fee of $10,240 with  adjustments  to the fees
every three years. In 1995, the Company advanced $500,000 to Paragon pursuant to
an understanding relating to a short crop at the Edna Valley Vineyard.

         Certain directors and nominees have relationships with DBR, Summus, and
Summus' affiliate, HFI. Baron de Rothschild and Mr. Salin are, respectively, the
Managing  Partner and  President  of DBR, and Mr. Istel is a director of certain
affiliates of DBR. Mr. Mark A. Hojel is the son of deceased  director Richard C.
Hojel and Phyllis S.  Hojel.  Richard C. Hojel was a director of the Company for
three years and the  president of Summus.  Phyllis S. Hojel is the president and
sole  director of Summus'  affiliate,  HFI.  Mr. Plant has served as a financial
advisor to the Hojel family and is related to the Hojel  family by marriage.  On
April 26, 1995, the Company  reached  agreement in principle with DBR and Summus
for the  infusion  of new equity into the  Company  and a  restructuring  of the
Company's  operational  relationship  with  DBR  and  its  affiliated  group  of
companies,  which agreement was formalized in the Omnibus Agreement.  On October
25, 1995, the transaction was approved at a Special Meeting of the Shareholders.
The principal terms of the Agreement may be summarized as follows:

         1. DBR converted its $12.4  million  principal  amount of the Company's
convertible debentures, at a conversion price of $7.00, into 1,769,143 shares of
common stock.

         2. The Company  received a total of $4.5 million,  net of expenses,  in
cash,  contributed in equal amounts of $2.5 million by DBR and Summus, in return
for the issuance to each of 416,667 units,  each unit consisting of one share of
common stock and one warrant for the purchase of one share of common stock, at a
per-unit  price of  $6.00.  The  warrants,  which  have a  five-year  term,  are
exercisable at $8.00/share.

         3. The Company exchanged  essentially all of its existing  ownership in
DBR for a 23.5%  interest  in Chateau  Duhart-Milon,  a Bordeaux  wine-producing
estate located in Pauillac, France, and an affiliated company of DBR. The effect
of this element of the overall transaction was to convert an essentially passive
11.3%  interest  in DBR into an interest in an active,  operating  vineyard  and
winery operation.

         4. The Company  retained one share of stock in DBR and will continue to
hold one seat on DBR's board of directors  (Conseil de  Surveillance),  with the
Company's President  continuing to fill that seat. DBR will review the Company's
nomination to that seat on an annual basis.

         5. The Company's  Board of Directors was increased  from nine to eleven
positions,  with DBR and Summus  each given the right to  designate a nominee to
one of the newly created  positions.  As described above, Mr. Istel and Mr. Mark
A. Hojel were appointed to the two newly-created Board seats.

         6. DBR was  released  from its  existing  "standstill"  restriction  on
increasing its ownership  position in the Company,  but with a commitment not to
increase  that  position to over 49.9% of total shares  outstanding,  on a fully
diluted basis, through December 31, 1999.

                                       10
<PAGE>

         As a result  of the  investment  in the  Company  by DBR,  the  Company
receives  an  allocation  of the wines of DBR,  including  the wines of  Chateau
Lafite-Rothschild   and  Duhart-Milon,   to  sell  primarily  to  the  Company's
shareholders.

         The Company pays approximately  $65,000 annually to director Richard H.
Graff in connection  with  consulting  services  provided to the Company.  As of
December 31, 1995, Mr. Graff owed $85,426 to the Company for processing of wines
for the Richard Graff Vineyard,  his own winemaking venture,  which amount bears
interest at a rate of 8.31%.

         On February 28, 1996,  Director and Chief Financial  Officer William L.
Hamilton paid to the Company all remaining amounts due pursuant to a loan by the
Company to Mr. Hamilton in the principal amount of $96,666.

         In the judgment of the Company,  all material  transactions between the
Company  and its  directors,  officers  and  principal  shareholders,  and their
affiliates,  have been made on terms no less favorable to the Company than could
have been obtained from unaffiliated third parties.

Compliance with Section 16(a) of the Securities and Exchange Act of 1934

         The      Company's      executive      officers,      directors     and
greater-than-ten-percent  beneficial  owners are required under Section 16(a) of
the Exchange Act to file reports of ownership and changes in ownership  with the
SEC. Copies of those reports must also be furnished to the Company.

         Based on review  of  copies of  filings  received  by it,  the  Company
believes that during fiscal year 1995 all filing requirements  applicable to the
Company's  officers,  directors and  greater-than-ten-percent  beneficial owners
under Section 16(a) of the Exchange Act were complied  with,  except that two of
the  Company's  executive  officers,  Larry M.  Brooks  and  Robert  B.  Farver,
inadvertently  failed to file the required  report upon  achieving the status of
executive  officers during 1995, and Mr. Brooks  inadvertently  failed to file a
report upon receiving a grant of options in 1995.

                                       11
<PAGE>
           RATIFICATION OF APPOINTMENT OF CERTIFIED PUBLIC ACCOUNTANTS

         The Board of  Directors  has  reappointed  Deloitte & Touche LLP as the
Company's  independent  certified public accountants.  Deloitte & Touche and its
constituent  predecessor,  Touche Ross & Co., have been the Company's  certified
public accountants since 1986.

         Although not required by  California  law, the Company makes a practice
of  seeking  shareholder  ratification  of  the  appointment  of  the  Company's
auditors,  at each  annual  meeting.  In the  event  the  necessary  vote is not
obtained,   the  matter  will  be  returned  to  the  Board  of  Directors   for
consideration of alternatives.

         Representatives  of Deloitte & Touche are expected to be in  attendance
at the Annual  Meeting,  with the  opportunity  to make a  statement  if they so
desire and to be available to answer shareholders' questions.

                                  OTHER MATTERS

         The Company does not know of any matter  other than those  discussed in
the foregoing  materials  contemplated for action at the Annual Meeting.  Should
any other  matter be properly  brought  before the  Meeting,  the holders of the
proxies herein solicited will vote thereon in their discretion.

                              FINANCIAL STATEMENTS

         Shareholders should refer to the Consolidated  Financial Statements and
Supplemental Data,  Management's Discussion and Analysis, and Selected Financial
Data set forth in the Company's Annual Report on Form 10-K,  concurrently  being
provided, which financial statements are incorporated herein by reference.

           SUBMISSION OF SHAREHOLDER PROPOSALS FOR 1997 ANNUAL MEETING

         Any proposal  which a shareholder  wishes to have presented at the 1997
Annual  Meeting and included in the Company's  proxy  statement for such meeting
must be received by the Company,  at its principal executive office, 621 Airpark
Road, Napa,  California  94558-6272,  no later than December 10, 1996. Proposals
should be addressed to the attention of Mr. William L. Hamilton,  Executive Vice
President.

April 10, 1996                          By Order of the Board of Directors

                                        /s/ William L. Hamilton

                                        William L. Hamilton
                                        Secretary





A COPY OF THE COMPANY'S MOST CURRENT ANNUAL REPORT ON FORM 10-K (LESS  EXHIBITS)
IS  CONCURRENTLY  BEING  PROVIDED TO EACH  SHAREHOLDER  AS THE COMPANY'S  ANNUAL
REPORT TO SHAREHOLDERS.

                                       12
<PAGE>
                                                                      APPENDIX A


                          THE CHALONE WINE GROUP, LTD.

P
R             PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
O
X              For Annual Meeting of Shareholders, May 13, 1995
Y

         KNOW ALL MEN BY THESE PRESENTS that the undersigned,  shareholder(s) of
THE CHALONE  WINE GROUP,  LTD.  do(es)  hereby  appoint W. PHILIP  WOODWARD  and
WILLIAM  L.  HAMILTON,  and each of  them,  proxies,  each  with  full  power of
substitution,  for and in the name and stead of the  undersigned  at the  Annual
Meeting of Shareholders  of THE CHALONE WINE GROUP,  LTD., to be held on May 13,
1996,  and at any and all  adjournments  thereof,  to vote all shares of capital
stock  held by the  undersigned,  with all  powers  that the  undersigned  would
possess if personally present, on each of the matters referred to herein.


         This  proxy,  when  properly  executed,  will  be voted  in the  manner
directed by the undersigned shareholder(s).  If no direction is made, this proxy
will be voted FOR the election of the nominees for director  named in item 1 and
FOR item 2. It will also be voted in the discretion of the  proxyholders  on any
other matter of business  properly coming before the Meeting.  In the event that
any  nominee for  director  is unable or  declines to serve as a director,  this
Proxy  will be voted for any  nominee  who shall be  designated  by the Board of
Directors.

                                                                SEE REVERSE
                                                                    SIDE

                  (Continued and to be signed on reverse side)

                                 O-B-V-E-R-S-E
<PAGE>
<TABLE>

[  X  ]   Plese mark
          votes as in
          this example
<CAPTION>

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE FOLLOWING:
<S>                                                           <C>
1. ELECTION OF DIRECTORS:                                     2. Ratification of appointment       FOR    AGAINST   ABSTAIN
Nominees:  Richard H. Graff, W. Philip Woodward,              of Deloitte & Touche LLP as          [  ]    [   ]     [   ] 
William L. Hamilton, C. Richard Kramlich, James H.            the Company's certified                                      
Niven, Eric de Rothschild, Christophe Salin, Yves-            public accountants.                                          
Andre Istel, Mark A. Hojel, Phillip M. Plant, William                                                                      
G. Myers 

     FOR the nominees listed      WITHHOLD authority to       PLEASE PROMPTLY MARK, SIGN       MARK HERE FOR               
[  ] above (except as        [  ] vote for all Nominees       DATE AND RETURN THIS PROXY       ADDRESS CHANGE   [   ]      
     marked to the contrary       listed above.               IN THE ENVELOPE PROVIDED.        AND NOTE AT                 
     below).                                                                                   LEFT                        
To withhold authority to vote for any individual Nominee,     This proxy revokes any and all other proxies heretofore      
write that Nominee's name in the space provided below:        given by the undersigned.                                    
                                                             
                                                              Please sign exactly as name appears hereon. When shares are  
- ----------------------------------------------------------    held by joint tenants, both should sign. When signing as     
                                                              attorney, executor, administrator, trustee, guardian or in a 
                                                              fiduciary capacity, please give full title as such. If a     
                                                              corporation, please sign in full corporate name by           
                                                              President or authorized person. If a partnership, please     
                                                              sign in partnership's name by authorized person.             
                                                                                                                           
                                                              Signature:                               Date:               
                                                                        ------------------------------      ---------      
                                                                                                                           
                                                              Signature:                               Date:               
                                                                        ------------------------------      ---------      
                                                                          (if held jointly)                                
                                                              
</TABLE>
                                 R-E-V-E-R-S-E


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