CHALONE WINE GROUP LTD
DEF 14A, 1998-07-02
BEVERAGES
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                              Exchange Act of 1934

Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box: [ ]

[ ] Preliminary Proxy Statement      [ ] Confidential, for Use of the Commission
                                         Only (as permitted by Rule 14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                          The Chalone Wine Group, Ltd.
     ----------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

     ----------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

Payment of Filing Fee (Check the appropriate box):
   [X]  No fee required
   [ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

        (1) Title of each class of securities to which transaction applies:


        (2) Aggregate number of securities to which transaction applies:


        (3) Per unit price or other  underlying  value of  transaction  computed
pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee
is calculated and state how it was determined):


        (4) Proposed maximum aggregate value of the transaction:


        (5) Total fee paid:


   [ ]  Fee paid previously with preliminary materials:

<PAGE>

   [ ]  Check box if any part of the fee is offset as provided  by Exchange  Act
Rule 0-11 (a) (2) and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

           (1)      Amount previously paid:


           (2)      Form, Schedule or Registration Statement No.:


                                  SCHEDULE 14A


           (3)      Filing Party:


                          The CHALONE Wine Group, Ltd.


           (4)      Date Filed:


                                  July 2, 1998


<PAGE>

                                   ----------
                                    CHALONE
                                   Wine Group
                                   ----------


                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                                       OF

                          THE CHALONE WINE GROUP, LTD.

                          To be held on August 20, 1998


TO ALL SHAREHOLDERS:

     It is with  great  pleasure  that we invite  you to the  Annual  Meeting of
Shareholders of The CHALONE Wine Group,  Ltd., which will be held at 10:00 a.m.,
Pacific time, on Thursday,  August 20, 1998, at the Company's executive offices,
621 Airpark Road, Napa, California, for the following purposes:

     1. Election of directors for the ensuing year.

     2. Ratification  of  the  appointment  of  Deloitte  &  Touche  LLP  as the
        Company's  independent  certified public accountants for the fiscal year
        ending March 31, 1999.

     3. Consideration and action on any other matter properly brought before the
        meeting.

     Shareholders  of  record  as of the close of business on June 15, 1998, the
record  date,  are entitled to notice of, and to vote at, the Annual Meeting and
any postponement or adjournment thereof.

     You  are  requested to date, complete and sign the enclosed proxy, which is
solicited  by the Company's Board of Directors, and to return it promptly in the
envelope  provided.  Even  if  you  return  this  proxy, and you later decide to
attend  the  Annual  Meeting, you may vote your shares in person by completing a
ballot or proxy at the meeting.


                                        By Order of the Board of Directors,

                                        /s/ W. Philip Woodward

                                        W. Philip Woodward
                                        Chairman of the Board

Napa, California
July 2, 1998

- --------------------------------------------------------------------------------

YOUR VOTE IS IMPORTANT  REGARDLESS  OF THE NUMBER OF SHARES YOU OWN.  WHETHER OR
NOT YOU PLAN TO BE PRESENT  AT THE  MEETING,  PLEASE  COMPLETE,  DATE,  SIGN AND
RETURN THE ENCLOSED PROXY PROMPTLY. YOU MAY REVOKE YOUR PROXY AT ANY TIME BEFORE
IT IS VOTED AT THE ANNUAL MEETING.

- --------------------------------------------------------------------------------
<PAGE>

                                   ----------
                                    CHALONE
                                   Wine Group
                                   ----------

Acacia  Winery Canoe  Ridge  Vineyard Carmenet  Vineyard Chalone  Vineyard  Edna
                      Valley Vineyard Ch-teau Duhart-Milon



                                PROXY STATEMENT
                  ------------------------------------------

                        ANNUAL MEETING OF SHAREHOLDERS
                                August 20, 1998

                  ------------------------------------------

                    INFORMATION CONCERNING THE SOLICITATION

     This Proxy  Statement is furnished in connection  with the  solicitation of
proxies by the Board of Directors of The CHALONE Wine Group,  Ltd., a California
corporation (the "Company"),  for use at the 1998 Annual Meeting of Shareholders
of the Company, to be held at 10:00 a.m., Pacific time, on Thursday,  August 20,
1998, at the Company's executive offices, 621 Airpark Road, Napa, California and
any adjournments thereof (the "Meeting").

     Only holders of the Company's  common stock (the "Common  Stock") of record
as of the close of business on June 15, 1998, the record date fixed by the Board
of Directors,  will be entitled to notice of, and to vote at, the Meeting. As of
the record date,  8,540,653  shares of Common Stock were issued and outstanding.
Holders  of Common  Stock are  entitled  to cast one vote for each share held of
record by them on each proposal  submitted to a vote at the Meeting except that,
for the election of directors,  upon request made prior to the  commencement  of
voting, each shareholder will be accorded cumulative voting rights,  under which
he or she will be entitled to as many votes as equals the number of shares held,
multiplied  by the number of  directorship  positions to be filled (10),  all of
which  may be cast  for a  single  candidate  or  distributed  among  any or all
candidates in such proportions as each  shareholder  sees fit.  Shareholders may
vote in person or by proxy.  Execution  of a proxy  will not in any way affect a
shareholder's  right to attend the Meeting and vote in person.  Any  shareholder
giving a proxy has the right to revoke  that proxy by (i)  filing a  later-dated
proxy or a written notice of revocation with the Secretary of the Company at the
address set forth above at any time  before it is  exercised,  or (ii) voting in
person at the Meeting.

     The Company's Secretary, Assistant Secretary and Chairman were appointed by
the Board of  Directors  as the  persons to receive  and vote the proxies at the
Meeting.  All properly  executed  proxies  returned in time to be counted at the
Meeting will be voted as stated below under "Voting Procedures." Any shareholder
giving a proxy has the right to withhold  authority  to vote for any  individual
nominee to the Board of Directors by so marking the proxy in the space  provided
thereon.  Where a choice has been  specified  on the proxy  with  respect to the
foregoing matters,  including the election of directors,  the shares represented
by the proxy will be voted in accordance with the choice specified. If no choice
is specified, the proxy will be voted as follows:

     Proxy Item No. 1. FOR election of management's proposed slate of directors,
as set forth herein.

     Proxy Item No. 2. FOR  ratification of the appointment of Deloitte & Touche
LLP as the Company's independent certified public accountant for the fiscal year
ending March 31, 1999.

                                        1

<PAGE>

     The Board of  Directors  knows of no other  matters to be  presented at the
Meeting.  If any other  matter  should be  presented at the Meeting upon which a
vote  properly  may be taken,  including  any  proposal to adjourn the  Meeting,
shares  represented  by all proxies  received by the Board of Directors  will be
voted with respect  thereto in accordance with the judgment of the persons named
as attorneys in the proxies.

     An  Annual  Report  to  Shareholders  on Form  10-K,  containing  financial
statements  for the fiscal year ended March 31, 1998,  was mailed  previously to
all  shareholders  entitled to vote.  This Proxy Statement and the form of proxy
were first mailed to shareholders on or about July 2, 1998.


                                VOTING PROCEDURES

     The  presence,  in  person  or by  proxy,  of at  least a  majority  of the
outstanding  shares of Common Stock entitled to vote at the Meeting is necessary
to establish a quorum for the  transaction  of business.  Shares  represented by
proxies  pursuant  to which  votes  have  been  withheld  from any  nominee  for
director, or which contain one or more abstentions,  including broker non-votes,
are counted as present for purposes of determining  the presence or absence of a
quorum for the Meeting.

     All properly executed proxies  delivered  pursuant to this solicitation and
not revoked will be voted at the Meeting as specified in such  proxies.  The ten
director-nominees  receiving  the  highest  number of  affirmative  votes of the
shares  present or  represented  and voting on the  election of directors at the
Meeting will be elected as directors.

     For all other matters being submitted to  shareholders at the Meeting,  the
affirmative vote of the majority of shares present,  in person or represented by
proxy, and voting on that matter is required for approval.



                              ELECTION OF DIRECTORS
                               (Proxy Item No. 1)

     At a regular  meeting of the Board of Directors,  the Board amended Article
III,  Section  3.2 of the Bylaws of this  Corporation  to reduce the size of the
Board to ten (10) directors.  Management is proposing  re-election of all ten of
the present directors.  Three (3) nominees, Messrs. Istel, Rothschild and Salin,
have been designated by Domaines Barons de Rothschild (Lafite) ("DBR"),  and two
(2) nominees, Messrs. Hojel and Plant, have been designated by SFI Intermediate,
Ltd.  ("SFI"),  pursuant to the terms of a voting agreement between the Company,
DBR, SFI and W. Philip Woodward, as more fully described below under the caption
"Voting Agreement."

     All of the nominees for election  are  currently  members of the  Company's
Board of Directors.  Thomas B. Selfridge, the Company's President, was appointed
by the Board on May 14, 1998 in  accordance  with the Bylaws to fill the vacancy
created by the death of Richard H. Graff in  February,  and will be standing for
election for the first time. William L. Hamilton will not stand for re-election.

     At the  Meeting,  directors  will be elected to serve until the 1999 Annual
Meeting or until their  successors  have been duly elected and  qualified.  Each
nominee has  consented to be named in this proxy  statement and has consented to
serve as a director  if so elected and  qualified.  The Company has no reason to
believe that any of the nominees  will not be available to serve;  if,  however,
any nominee should for any reason become unable or unwilling to serve, the Board
of Directors may vote to fix the number of directors at a lesser number, but not
less than seven (7), or direct that the shares  represented by proxies  received
by the  Company  be  voted  for the  election  of such  person  as the  Board of
Directors may recommend, in place of the unavailable nominee.


Director-Nominees

     W. Philip Woodward. Age 59. Mr. Woodward is a co-founder of the Company and
has served as the Company's  Chief  Executive  Officer since 1974. He has been a
director of the Company since 1972, its chairman  since August,  1997, and he is
an ex officio member of the Board's Executive  Committee.  He joined the Company
as Vice  President  and Chief  Financial  Officer in 1972 and in 1974 became its
Chief


                                        2
<PAGE>

Executive  Officer.  He  continued  as  Chief  Financial Officer until 1983. Mr.
Woodward  is  a  director  of  DBR,  the  Northern Trust Bank of California, Hog
Island   Oyster   Company,   the   Wine  Institute  and  the  American  Vitners'
Association.  He  also  serves  as President and a director of the Marin Theater
Company.  Mr.  Woodward is a member of the compensation committees of the boards
of Hog Island Oyster Company and The Marin Theater Company.

     Eric de Rothschild. Age 57. Baron Eric de Rothschild has been a director of
the Company  since 1989,  and is a member of the  Board's  Executive  Committee.
Since  1982,  he has been a Managing  Partner  of DBR.  He also is  chairman  of
Paris-Orleans,  S.A., a publicly held French company which is one of DBR's major
shareholders;  chairman of Francarep, a subsidiary of Paris-Orleans, S.A.; and a
Managing  Partner  of  Ch-teau  Lafite  Rothschild,  a  shareholder  of DBR.  In
addition,  Baron de Rothschild is a partner of Rothschild & Cie. Banque,  Paris,
France;  chairman  of  Rothschild  Asset  Management;  and a  director  of  N.M.
Rothschild & Sons, London; J.I.B.; and Rothschild Continuation.

     Mark A. Hojel.  Age 29. Mr. Hojel has been a director of the Company  since
1995, and is a member of the Board's Audit Committee.  Since 1996, Mr. Hojel has
been President of Monte Xanic, a premium winery located in Mexico City,  Mexico.
Mr. Hojel holds a Master's Degree in Business  Administration  from the Anderson
School at the  University  of  California  at Los Angeles and was employed as an
Industrial  Engineer  from  January  of  1992  through  August  of  1994  at PGI
International of Mexico City, Mexico.

     Yves-Andre  Istel.  Age 62. Mr.  Istel has been a director  of the  Company
since 1995 and is a member of the Board's  Audit  Committee.  From 1993 to 1997,
Mr.  Istel has been Vice  Chairman  of  Rothschild  Inc.  He also serves as Vice
Chairman of Rothschild Europe,  B.V., and Director of Rothschild et Cie. Banque,
Paris, France.

     C.  Richard  Kramlich.  Age 63. Mr.  Kramlich  has been a  director  of the
Company since 1990, and is a member of the Board's Executive Committee. He was a
director of Carmenet Vineyard, Inc. from its inception until its merger into the
Company in 1984.  Between  1984 and 1990,  he served as an advisor to the Board.
Since 1978, Mr. Kramlich has been General Partner of New Enterprise  Associates,
a San  Francisco-based  venture  capital  firm.  He also is a director of Ascend
Communications,   Inc.,  Macromedia,  Corp.,  Silicon  Graphics,  Inc.,  Syquest
Technology,  Inc. and Com 21. Previously, he has served as a director of Graphix
Zone, Lumisys, Inc. and Neopath, Inc.

     William G.  Myers.  Age 71. Mr.  Myers has been a director  of the  Company
since 1996, and is a member of the Board's Executive and Audit Committees. Since
1962,  Mr. Myers has been Chief  Executive  Officer of Ojai Ranch and Investment
Company,  Inc.  Mr.  Myers  currently  serves as a director of Security  Capital
Industrial  Trust;  Security Capital Pacific Trust;  S.E.E.  International;  The
Library of  Congress,  James  Madison  Council;  California  Historical  Society
Foundation; The H.C. and R.C. Merritt Trust; Santa Barbara Botanical Garden; The
Nature Conservancy;  and St. Joseph's Health & Retirement Center Foundation. Mr.
Myers has served as a director  in the past for Idetek,  Inc.,  Bank of A. Levy,
Bradley Real Estate  Investment  Trust,  Oregon  Shakespeare  Festival and Santa
Barbara Museum of Art. Mr. Myers is a member of the  compensation  committees of
the boards of Security  Capital  Industrial  Trust and Security  Capital Pacific
Trust.

     James H. Niven.  Age 55. Mr. Niven has been a director of the Company since
1993 and is a member of the Board's Audit  Committee.  Since 1989, Mr. Niven has
been President of Paragon Vineyard Co., Inc., the Company's  partner in the Edna
Valley Vineyard Joint Venture (the "Edna Valley Joint Venture").  Mr. Niven also
is a partner in Niven & Smith,  a San  Francisco law firm  specializing  in real
estate matters.

     Phillip M.  Plant.  Age 52. Mr.  Plant has been a director  of the  Company
since 1996, and is a member of the Board's Executive Committee.  Since 1985, Mr.
Plant has been Senior Vice-President,  Investment Counsel of Dain Rauscher Corp.
(formerly Rauscher,  Pierce,  Refsnes,  Inc.), a regional investment banking and
brokerage  firm.  Mr. Plant also serves as an advisory  director of the American
National Bank,  Corpus Christi,  Texas,  and as a director of Plymouth  Mortgage
Investments and Rauscher, Pierce & Clark, London, England.

     Christophe  Salin.  Age 43. Mr.  Salin has been a director  of the  Company
since 1991, and is chairman of the Board's Executive  Committee.  Since 1990, he
has been President and a director of DBR, which he

                                        3
<PAGE>

joined  in  1985.  He also is chairman of Domaines Barons de Rothschild (Lafite)
Distribution  and of Societ- de Gestion et d'Assistance Viticole. He serves as a
director  of  Ch-teau  Rieussec, Societ- Financiere Viticole, Domaines Barons de
Rothschild  Development,  Vi-a  Los  Voscos,  Quinta  do  Carmo,  La Viticole de
Participation and other affiliates of DBR.

     Thomas B. Selfridge.  Age 54. Mr.  Selfridge was appointed to the Company's
Board of  Directors  in May 1998.  He is an ex  officio  member  of the  Board's
Executive  Committee and serves as a director of Edna Valley  Vineyard and Canoe
Ridge  Winery.  He joined the Company as  President  on January 1, 1998.  Before
joining  the  Company,   Mr.   Selfridge   was  Executive   Vice   President  of
Kendall-Jackson Winery, Ltd. He joined Kendall-Jackson in 1990 as Vice-President
of  Production,  and had wide ranging  responsibilities  over the areas of brand
marketing,  creative  services,  hospitality,   public  relations,   winemaking,
bottling,  grower management,  quality control and warehouse operations. In all,
Mr.  Selfridge has over 25 years  experience in the wine industry,  initially as
the winemaker at Beaulieu Vineyard where he became president in 1983. He holds a
Masters Degree in Enology and  Viticulture  from the University of California at
Davis, a Masters Degree in Economics from San Francisco State  University and he
has done doctoral studies at the University of Pennsylvania's  Wharton School of
Business.

     THE  BOARD OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  A VOTE FOR  MANAGEMENT'S
NOMINEES.


Other Executive Officers

     The  information  required  by this item is  furnished  in a separate  item
captioned  "Executive officers of the registrant," and included in Part I of the
Company's annual report filed on Form 10-K.


Committees

     Executive  Committee.  The Company has a five-person  Executive  Committee,
with specific  jurisdiction over employment and compensation  matters concerning
the Company's  senior  executive  officers,  compensation and benefits for other
employees and such additional  matters  customarily  handled by such committees.
The  Executive  Committee's  membership  currently  includes  Messrs.  Woodward,
Rothschild,  Salin, Plant and Myers. The Committee met six times during the year
ended March 31, 1998.

     Audit Committee. The Audit Committee, comprised of Messrs. Hojel, Niven and
Istel,  concerns itself with the Company's internal  accounting controls as well
as meeting and conferring with the Company's  certified  public  accountants and
reviewing  the  results  of  their  auditing  engagement.  The  Audit  Committee
typically  meets once annually in conjunction  with the Company's  annual audit,
including in 1998, with all members in attendance.


Board Meetings and Compensation

     The Company's Board of Directors met four times during the year ended March
31, 1998. Each director attended at least 75% of the aggregate of those meetings
and the  meetings  of  those  committees  of  which  he was a  member,  with the
exception of Messrs. Rothschild, Istel and Kramlich.

     Each director who is not an employee of the Company is  compensated  on the
basis of $500 per year plus $100 for each Board of  Directors  meeting  attended
and receives  reimbursement of extraordinary travel costs to attend meetings. No
additional  compensation  is or has been  paid for  committee  participation  or
special assignments.

     Non-employee directors also receive quarterly grants of options to purchase
the Company's stock,  pursuant to the Company's  Non-Discretionary  Stock Option
Plan. During 1998, the nine non-employee  directors  received options covering a
total of 27,240 shares. The exercise price in each instance was the market value
of the stock on the date of grant. The weighted average per-share exercise price
of all such options is $11.69.


Shareholding Information as to Directors, Director Nominees and Management

     The following  table sets forth  information as of June 15, 1998 respecting
the  beneficial  ownership  of the  Company's  no par value  common  stock,  the
Company's only class of voting securities, by (i) all

                                        4

<PAGE>

persons  known  by  the  Company  to own more than five percent of the Company's
common  stock,  (ii) each director, director-nominee, and the executive officers
named  below  under  "Executive  Compensation-- Summary Compensation Table," and
(iii) all directors and executive officers as a group.

     Except as may be noted in the footnotes to the table,  the Company believes
that the persons named in the table have sole voting and  investment  power with
respect  to all  shares of common  stock  shown as  beneficially  owned by them,
subject to community property laws where applicable.

            Beneficial Owner(1)    Shares Beneficially Owned(2) Percent of Class
- ---------------------------------- ---------------------------- ----------------
Domaines Barons de Rothschild                                      
 (Lafite)(3) .....................      4,530,301                    51.2%
 33 rue de la Baume                                                
 75008 Paris, France                                               

SFI Intermediate Ltd.(4) .........      1,858,583                    21.0%
 c/o HM International Inc. .......                                 
 5810 East Skelly Drive,                                           
 Suite 1000                                                        
 Tulsa, OK 74135-6403                                              

W. Philip Woodward(5) ............        420,439                     4.8%

William G. Myers(6) ..............        390,265                     4.4%

Thomas B. Selfridge(7) ...........           --                        --

William L. Hamilton(8) ...........        135,697                     1.5%

C. Richard Kramlich(9) ...........         46,232                     0.5%

Lawrence M. Brooks(10) ...........         78,721                     0.9%

Robert B. Farver(11) .............         37,410                     0.4%

Christophe Salin(12) .............         15,716                     0.2%

Eric de Rothschild(13) ...........         13,676                      *

James H. Niven(14) ...............         12,966                      *

Mark A. Hojel(15) ................          7,676                      *

Phillip M. Plant(16) .............          7,006                      *

Yves-Andr-e Istel(17) ............          6,676                      *

All directors, director-nominees                                   
  and executive officers                                           
  as a group (13 persons)(18) ....      1,172,480                    13.3%

* Less than 1% ownership.
- ------------                                                    

1   Pursuant to Item 403(a) of Regulation  S-K,  addresses are provided only for
    beneficial owners of more than 5% of the Company's common stock.

2   Shares of common stock subject to stock options  exercisable  within 60 days
    from June 15, 1998 are deemed  outstanding  for computing the  percentage of
    the  class  of  securities  owned  by  the  person  or  group  holding  such
    securities.

3   Includes  416,667  shares  issuable  upon  exercise of warrants  and 624,476
    shares  issuable  upon  conversion  of $5  million  principal  amount of the
    Company's 5% Convertible Subordinated Debentures due April 18, 1999.

4   Includes 416,667 shares issuable upon exercise of warrants and 56,770 shares
    issuable upon conversion of $5 million  principal amount of the Company's 5%
    Convertible  Subordinated  Debentures  due April 18, 1999,  and 6,956 shares
    issuable upon exercise of stock options which are vested or will vest within

                                       5
<PAGE>

    the next 60 days. SFI  Intermediate  Ltd. is a Texas limited  partnership of
    which GHA 1 Holdings, Inc. is the general partner.  Phyllis S. Hojel, mother
    of Mark A. Hojel,  is the sole  stockholder  and director of GHA 1 Holdings,
    Inc. Mrs. Hojel, GHA 1 Holdings, Inc. and SFI Intermediate Ltd. share voting
    power and the power to dispose or direct the disposition of such shares.

5   Includes  1,073  shares held by Mr.  Woodward's  wife as to all of which Mr.
    Woodward  disclaims  beneficial  ownership.  Includes  20,800 shares held by
    trusts of which Mr. Woodward is the beneficiary, and 132,000 shares issuable
    on  exercise  of options  which are  vested or will vest  within the next 60
    days.

6   Includes  56,770  shares  issuable  upon  conversion  of  the  Company's  5%
    Convertible  Subordinated  Debentures  due April 18, 1999,  and 5,429 shares
    issuable to Mr.  Myers on exercise of options  which are vested or will vest
    within the next 60 days.

7   Includes  200,000  shares  issuable to Mr.  Selfridge on exercise of options
    which are vested or will vest within the next 60 days.

8   Includes  109,500  shares  issuable  to Mr.  Hamilton on exercise of options
    which are vested or will vest within the next 60 days.

9   Includes 22,076 shares issuable to Mr. Kramlich on exercise of options which
    are vested or will vest within the next 60 days.

10  Includes  65,888 shares  issuable to Mr. Brooks on exercise of options which
    are vested or will vest within the next 60 days.

11  Includes  31,500 shares  issuable to Mr. Farver on exercise of options which
    are vested or will vest within the next 60 days.

12  Consists of 41,556  shares  issuable on exercise of options which are vested
    or will vest within the next 60 days. Excludes shares held and acquirable by
    DBR,  of which Baron de  Rothschild  is  Managing  Partner and Mr.  Salin is
    President,  which holdings are set forth  separately  above, and as to which
    the two individuals named disclaim beneficial ownership.

13  Consists of 13,676  shares  issuable on exercise of options which are vested
    or will vest within the next 60 days. Excludes shares held and acquirable by
    DBR, of which Baron Eric de Rothschild is Managing Partner,  as set forth in
    the next Section, and as to which he disclaims beneficial ownership.

14  Consists of 11,196  shares  issuable on exercise of options which are vested
    or will vest within the next 60 days. Excludes 10,000 shares held by Paragon
    Vineyard Co.,  Inc., of which Mr. Niven is President,  as to which Mr. Niven
    disclaims beneficial ownership.

15  Includes 6,747 shares issuable to Mr. Hojel on exercise of options which are
    vested  or will  vest  within  the next 60 days.  Excludes  shares  held and
    acquirable  by SFI as set  forth  above,  as to which  Mr.  Hojel  disclaims
    beneficial ownership.

16  Includes  300 shares  owned by Mr.  Plant's  family  members as to which Mr.
    Plant disclaims beneficial ownership.  Includes 5,977 shares issuable to Mr.
    Plant on the  exercise  of options  which are vested or will vest within the
    next 60 days.

17  Includes 6,676 shares issuable to Mr. Istel on exercise of options which are
    vested or will vest within the next 60 days.

Voting Agreement

     In 1995,  DBR, SFI and Mr. Woodward  entered into a voting  agreement which
provides  that they will vote their  shares (and use their best  efforts to have
certain  others vote their shares) for the other  signatories'  designees to the
Company's  Board of Directors,  including the  nomination of such  designees for
directorship  positions.  The  agreement  provides  for a  signatory's  right to
designate  one or more  nominees,  according to the  percentage  of total shares
outstanding then held by the particular  signatory,  as follows: 26% or greater,
three designees; 12%-26%, two designees; and 5%-12%, one designee. The agreement
has a five (5) year term and supersedes a prior 1993 voting  agreement among the
parties and certain other directors and officers of the Company.
 

                                        6
<PAGE>
<TABLE>

                            EXECUTIVE COMPENSATION

     The  following  Table sets forth for the calendar years ending December 31,
1995  and  1996,  and  the  fiscal  year  ending  March  31,  1998, a summary of
compensation  awarded  to,  earned  by  or paid to the Company's Chief Executive
Officer  and  each  of its four other most highly compensated executive officers
who were serving as of March 31, 1998 (the "Named Executive Officers").


                          Summary Compensation Table

<CAPTION>
                                               Annual Compensation                   Long-Term Compensation
                                       ------------------------------------   -------------------------------------
                                                                    Other                     Securities
                                                                    Annual     Restricted     Underlying
                                                                   Compen-        Stock        Options/      LTIP
     Name And Principal        Year       Salary        Bonus       sation        Award          SARs       Payouts
          Position              ($)        ($)          ($)2         ($)3          ($)           (#)4         ($)
- ---------------------------   ------   -----------   ----------   ---------   ------------   -----------   --------
<S>                           <C>       <C>           <C>          <C>            <C>          <C>            <C>
W. Philip Woodward            1998      $155,000      $48,825      $ 4,750        --               --         --
Chief Executive Officer       1996      $143,333      $25,000      $ 3,600        --            15,000        --
                              1995      $121,700      $18,000      $ 2,400        --            10,000        --

Thomas B. Selfridge1          1998      $ 48,750      $12,188          --         --           150,000        --
President

William L. Hamilton           1998      $117,250      $34,650          --         --               --         --
Executive Vice-President      1996      $106,833      $15,800          --         --            10,000        --
Chief Financial Officer       1995      $105,300      $10,300          --         --             2,500        --

Larry M. Brooks               1998      $120,407      $37,800      $ 4,750        --               --         --
Executive Vice-President,     1996      $100,250      $15,000      $ 4,552        --            10,000        --
Winegrowing                   1995      $ 88,333      $ 5,000      $ 4,620        --            10,000        --
Managing Director,
Acacia Winery

Robert B. Farver              1998      $100,417      $75,713      $ 4,750        --               --         --
Vice President, Sales         1996      $ 94,583      $65,776      $ 4,750        --            10,000        --
                              1995      $ 85,000      $36,056      $ 4,620        --               --         --
<FN>

- ------------

1 Mr.  Selfridge  joined the  Company  on  January  1, 1998 at a base  salary of
  $195,000 per annum.

2 Annual  bonuses  were paid to eligible  employees on February 28, 1997 for the
  calendar  year ending  December 31,  1996,  and on May 30, 1998 for the fiscal
  year ending March 31, 1998. No bonuses actually were paid during fiscal 1998.

3 Company contributions under The CHALONE Wine Group, Ltd. Profit Sharing 401(k)
  Plan.

4 All of the options  were  incentive  stock  options,  granted  pursuant to the
  Company's 1987 and 1997 Stock Option Plans, when initially awarded.
</FN>
</TABLE>

Option Grants In Fiscal Year 1998
<TABLE>

     The  following  table  sets  forth  certain  information  regarding options
granted  during  the  fiscal  year  ended  March 31, 1998 to the Company's Named
Executive Officers:

<CAPTION>
                                           Individual Grants Realizable                              Potential
                          --------------------------------------------------------------   -----------------------------
                                            Percentage Of                                        Value at Assumed   
                            Number Of           Total                                          Annual Rates of Stock
                            Securities      Options/SARs                                      Price Appreciation For
                            Underlying       Granted to        Exercise                           Option Term(2)    
                           Option/SARs        Employees           or         Expiration    -----------------------------
           Name             Granted(#)     In Fiscal Year     Base Price        Date             5%             10%
- ------------------------- -------------   ----------------   ------------   ------------   -------------   -------------
<S>                          <C>                 <C>           <C>            <C>           <C>             <C>
W. Philip Woodward ......         --               --              --              --              --              --
Thomas B. Selfridge .....    150,000(1)          91.5%         $ 11.75        01/02/08      $1,108,427      $2,808,971
William L. Hamilton .....         --               --              --              --              --              --
Larry M. Brooks .........         --               --              --              --              --              --
Robert B. Farver ........         --               --              --              --              --              --
<FN>

- ------------
1 Options  are  incentive  stock options, granted pursuant to the Company's 1997
  Stock Option Plan. They become exercisable on January 2, 1999.

2 Potential realizable value is calculated based on an assumption that the price
  of the Company's Common Stock appreciates at the annual rate shown (compounded
  annually)  from the date of grant of the  option  until the end of the  option
  term "10 years).  The value is net of the  exercise  price but is not adjusted
  for  the  taxes  that  would  be due  upon  exercise.  The  assumed  rates  of
  appreciation  are  mandated  by the  rules  of  the  Securities  and  Exchange
  Commission and do not represent the Company's estimate or projection of future
  stock prices.  Actual gains, if any, will depend on the future  performance of
  the Company,  overall market  conditions  and the continued  employment of the
  executive officer during the applicable vesting period.
</FN>
</TABLE>

                                        7
<PAGE>

Aggregate  Option  Exercises  in  Fiscal  1998  and  Fiscal  Year-End  Value  of
Unexercised Options
<TABLE>

     The  following  table  sets  forth  information  regarding each exercise of
stock  options  during fiscal 1998 and the number and value of unexercised stock
options  held  by each Named Executive Officer as of March 31, 1998. The Closing
Price  of  the  Company's  Common  Stock at fiscal year end was $11.50 per share
based on the Nasdaq closing price.

<CAPTION>
                                                                           Number of
                                                                          Securities           Value of Unexercised
                                                                    Underlying Unexercised         In-The-Money
                                                                         Options/SARs              Options/SARs
                                                                        at Fiscal Year-          at Fiscal Year-
                                                       Value                End (#)                  End ($)
                               Shares Acquired          Net              Exercisable/              Exercisable/
             Name              on Exercise (#)     Realized ($)          Unexercisable            Unexercisable
- ----------------------------- -----------------   --------------   ------------------------   ---------------------
<S>                                 <C>               <C>                 <C>                     <C>   
W. Phillip Woodward .........       7,500             39,375              132,000/                $ 378,875/
                                                                              0                        0
William L. Hamilton .........       6,000             31,500              109,500/                $ 317,250/
                                                                              0                        0
Larry M. Brooks .............       2,500             13,125               65,888/                $ 185,214/
                                                                              0                        0
Robert B. Farver ............         --                 --                31,500/                $  60,500/
                                                                              0                        0
</TABLE>                      
                                                                            
Profit Sharing 401(k) Plan

     The  Company's  Profit  Sharing 401(k) Plan (the "401(k) Plan") is intended
to  be  a qualified retirement plan under Section 401(k) of the Internal Revenue
Code  of 1986, as amended (the "Code"). Under this plan, participating employees
(including  the  Named  Executive  Officers)  may  contribute up to 15% of their
compensation,  but not exceeding the maximum amount allowed under applicable tax
laws  ($9,500  and $10,000 in 1997 and 1998, respectively). All employees of the
Company  with  one  year  of  service, unless covered by a collective bargaining
agreement,  are  eligible  to  participate  in  the  401(k)  Plan. The company's
contribution  is  fully  vested  in  Common  Stock.  The  Company's  Edna Valley
Vineyard joint venture has a similar plan.


Employee Stock Purchase Plan

     Under  the  Company's  Employee  Stock  Purchase  Plan (the "Stock Purchase
Plan"),  pursuant  to  Section  423 of the Code, all Company Employees, with one
year  of  service  (including the Named Executive Officers) may contribute up to
10%  of  their  compensation  during  each 27-month period of the Stock Purchase
Plan.  At  the  end  of  the period, the participant's contributions are used to
purchase  Common  Stock  at  85%  of  the  market  price  of  said shares on the
commencement  or  ending  date  of  the  offering period, whichever is lower. On
January  20,  1998,  the  Board  renewed  the Stock Purchase Plan for the period
February 1, 1998 through January 31, 2001.


Compensation Committee Report on Compensation of Executive Officers

     General. The   Executive   Committee   of   the  Board  of  Directors  (the
"Committee")  performs the functions of a compensation committee and administers
the   Company's  executive  compensation  program.  The  Committee  is  composed
entirely  of  directors  who  are  not  employees  of the Company or a parent or
subsidiary of the Company.

     The  objective  of  the  Company's  executive  compensation  program  is to
develop  and  maintain  executive  reward  programs  which (i) contribute to the
enhancement  of  shareholder  value, (ii) are competitive with the pay practices
of  other  industry-leading companies and (iii) attract, motivate and retain key
executives  who  are  critical  to  the  long-term  success  of  the Company. As
discussed  below,  the Company's executive compensation program consists of both
fixed  (base  salary)  and  variable (incentive) compensation elements. Variable
compensation  consists  of  annual cash incentives and stock option grants under
the  Company's  1987  and  1997  Stock  Option Plans (the "Stock Option Plans").
These  elements  are  designed  to  operate  on an integrated basis and together
comprise total compensation value.


                                        8

<PAGE>

     The  Committee  reviews  executive  compensation  in light of the Company's
performance  during  the year. In reviewing the Company's performance during the
1998  fiscal  year,  the Committee considered a variety of factors. Consolidated
sales  increased by 18% for the year to the highest dollar level achieved in the
Company's  history.  After-tax  profits were a record $3,410,000 for the year as
compared  to  $2,520,000 for 1997, a net after-tax increase of 35%. In addition,
the  Company  introduced the Echelon brand and acquired a new vineyard (together
with  a  small  winery) on Vintage Lane in Sonoma County. In March and April, it
completed  the  issuance  of  828,571  shares  of  Common  Stock pursuant to the
exercise  of  previously  issued warrants by four of its shareholders whereby it
acquired  substantial  new  equity  (as  more  fully  described  below under the
caption  "Certain Relationships and Related Transactions"). In reviewing Company
performance,   the  Committee  considered  these  factors  as  a  whole  without
assigning specific weights to particular factors.

     Base   Salary. Base   salary   levels  for  the  Company's  executives  are
determined  by  the  Committee  based  on factors such as individual performance
(e.g.,  leadership,  level  of  responsibility,  management  skills and industry
activities),  and  Company  performance  (as  discussed  above).  For 1998, base
salaries  for  the  Named  Executive  Officers,  including  that  of  the  Chief
Executive Officer, were established as above.

     Annual  Cash Incentives. The annual cash incentive is designed to provide a
short-term  (one-year)  incentive.  The  Company  does  not adhere to any firmly
established  formulas for the award of annual cash incentives. Rather, incentive
awards  are based on the achievement of corporate and individual performance for
the  year,  including  subjective  factors. The Summary Compensation Table shows
annual  cash  incentives  paid  to  the  Named Executive Officers, including the
Chief  Executive  Officer  for  the  calendar years ending December 31, 1996 and
1997 and fiscal year ending March 31, 1998.

     Stock  Options. Stock  options are designed to provide long-term incentives
and  rewards  tied  to  the price of the Common Stock. Given the fluctuations of
the  stock  market,  stock  price  performance and financial performance are not
always  consistent.  The  Committee  believes  that stock options, which provide
value  to  participants  only when the Company's shareholders benefit from stock
price  appreciation,  are  an  important  component  of  the Company's executive
compensation  program.  The  number of options or shares of stock currently held
by  an  executive  is  not  a  factor  in determining individual grants, and the
Committee  has  not established any target level of ownership of Common Stock by
the  Company's  executives.  However,  retention  of  shares  of Common Stock by
executives is encouraged.

     The  Company  does  not  adhere  to any firmly established formulas for the
issuance  of  options.  The Summary Compensation Table shows the options granted
to  the  Named  Executive Officers for the past three years, including the Chief
Executive  Officer. In determining the size of the grants to the Chief Executive
Officer  and the other Named Executive Officers, the Committee assessed relative
levels  of  responsibility  and  the  long-term  incentive  practices  of  other
comparable companies.

     In  accordance  with the provisions of the Plans, the exercise price of all
options  granted was equal to the market value of the underlying common stock on
the  date  of  grant.  Accordingly, the value of these grants to the officers is
dependent solely upon the future growth and share value of the Common Stock.

     The foregoing report is given by the members of the Committee, namely:

                              C. Richard Kramlich
                               William G. Myers
                               Phillip M. Plant
                              Eric de Rothschild
                               Christophe Salin
                        Thomas B. Selfridge (ex officio)
                        W. Philip Woodward (ex officio)

                                        9

<PAGE>

          COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     Compensation  decisions are made by the Executive Committee of the Board of
Directors,  whose  current  members  are:  Messrs.  Woodward, Plant, Rothschild,
Salin  and  Myers.  Baron  de  Rothschild  and  Mr. Salin are, respectively, the
Managing  Partner  and  President of DBR. The Company and DBR engaged in certain
related  transactions which are described in more detail below under the caption
"Certain Relationships and Related Transactions."


Performance Graph
     The  line  graph  below  compares the cumulative total return to holders of
the  Common  Stock  in the period from April 1, 1993 to March 31, 1998, with the
cumulative  total return in the same period on (i) the NASDAQ Stock Market Index
(U.S.)  and  (ii)  a peer group index comprised of the following companies whose
returns  have  been  weighted based on market capitalization as of the beginning
of  each  period  for  which  a  return  is  indicated:  Robert  Mondavi  Corp.,
Canandaigua  Wine  Inc.,  Adolph  Coors Company, Anheuser-Busch Companies, Inc.,
Brown  Forman Corporation, Genesee Corporation and R.H. Phillips, Inc. The graph
assumes  an  investment  of  $100.00  on April 1, 1993 in the Company and in two
comparison   indices.  "Total  return,"  for  purposes  of  the  graph,  assumes
reinvestment of all dividends.


                 COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
                      AMONG THE CHALONE WINE GROUP, LTD.,
                      THE NASDAQ STOCK MARKET (U.S.) INDEX
                                AND A PEER GROUP



[The following  descriptive  data is supplied in accordance  with Rule 304(d) of
Regulation S-T]


                                            Cumulative Total Return
                               -------------------------------------------------
                                3/93     3/94    3/95    3/96    3/97    3/98

THE CHALONE WINE GROUP, LTD.   100.00    80.77  111.54  146.15  169.23  176.92
PEER GROUP                     100.00   103.72  119.12  142.70  176.09  208.43
NASDAQ STOCK MARKET (U.S.)     100.00   107.94  120.07  163.03  181.21  275.03

* $100  INVESTED  ON  3/31/93  IN  STOCK OR  INDEX.  INCLUDING  REINVESTMENT  OF
  DIVIDENDS. FISCAL YEAR ENDING MARCH 31.

    

                                       10

<PAGE>

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     The  Edna  Valley  Joint  Venture. Mr. Niven, a director of the Company, is
the  President  and  a  substantial  shareholder  of  Paragon Vineyard Co., Inc.
("Paragon"),  the  Company's  partner  in  the  Edna  Valley  Joint  Venture. In
December  1996,  the  Company  and Paragon entered into an agreement (the "Joint
Venture  Amendment")  which  amended  and  restated the terms of the Edna Valley
Joint  Venture.  Under  the terms of the Joint Venture Amendment, the Company is
obligated  to  make  substantial payments in order to maintain its 50% ownership
interest  in  the Edna Valley Joint Venture and to extend its term indefinitely.
Specifically,  the Company previously paid Paragon $1,070,000 (the "Deposit") as
a  deposit  toward  future payments due for the foregoing purposes, and the sums
of  $1,590,000 and $1,406,667 (consisting of $1,050,000 in cash, and $356,667 by
application  of  one-third  of  the  Deposit)  in  1996  and  in  January  1998,
respectively.  Its future obligations in respect of the foregoing rights require
future  payments  of 1,406,667 (consisting of $1,050,000 in cash and $356,667 by
application  of  one-third of the Deposit) in 1999 and $1,206,666 (consisting of
$850,000  in  cash and $356,667 by application of the balance of the Deposit) in
2001.  In the year 2001, the Company will also have an option to purchase 50% of
the  "Edna Valley" brand-name for $200,000. If the the Company fails to make the
foregoing  payments,  it may be removed as the managing joint venture partner in
the  Edna  Valley  Joint  Venture. The Edna Valley Joint Venture's lease for the
property  on  which  the  winery is located was also amended in December 1996 to
include  additional  land  necessary  for expansion of the winery facilities. In
additon  to  the  foregoing payments by the Company to Paragon in respect of the
Joint  Venture  Amendment and ground lease, in fiscal 1998 the Edna Valley Joint
Venture made distributions to Paragon of approximately $600,000.

     Under  the  terms  of  a  grape  purchase  agreement,  Paragon  sells fixed
quantities  of  Chardonnay  grapes  to  the  Edna Valley Joint Venture at prices
calculated  by  reference  to  the  average prices paid for Chardonnay grapes in
Napa  County during the preceding year with certain adjustments depending on the
grapes'  sugar  content.  Paragon also supplies grapes to Carmenet. During 1998,
the  value  of  the  grapes sold by Paragon to the Edna Valley Joint Venture and
Carmenet  pursuant  to  the foregoing contracts was approximately $2,250,000 and
$250,000, respectively.

     Domaines   Barons   de   Rothschild   and  SFI  Intermediate,  Ltd. Certain
directors-nominees  have relationship with DBR and SFI. Baron Eric de Rothschild
and  Mr. Salin are, respectively, the Managing Partner and President of DBR, and
Mr.  Istel  is  a  director  of  certain  affiliates of DBR. Mr. Hojel's mother,
Phyllis  S.  Hojel,  is  the  President  and sole director of SFI. Mr. Plant has
served  as  a  financial advisor to the Hojel family and is related to the Hojel
family by marriage.

     Pursuant  to  DBR's  investment  in  the  Company,  the Company receives an
allocation   of   the   wines   of   DBR,   including   the   wines  of  Chateau
Lafite-Rothschild   and   Duhart-Milon.   In   fiscal  1998,  the  Company  paid
approximately  $1,865,000  to  DBR,  of  which approximately $310,000 represents
deposits  made  in  prior years for wine to be delivered during fiscal 1998, and
approximately  $1,167,000  represents  deposits for wine which will be delivered
in future years (often referred to as wine "futures").

  Other

     In  February  1997,  the  Company  purchased  from Richard H. Graff, then a
director  of  the Company, and his affiliates approximately 160 aces of land and
a  single  family  home  situated on property adjacent to Chalone Vineyard, with
part  of  the  purchase  price  of  $1,192,503  being paid by a promissory note,
bearing  interest at 7.03%, in the original principal amount of $942,503 secured
by  the  property.  As  of March 31, 1998, the balance of this note, owed by the
Company to the estate of Richard H. Graff, was $934,000.

     Mr.  Yves-Andre  Istel  is an executive officer of Rothschild Inc. to which
the  Company  paid  a  retainer  of  $50,000 in November, 1997 for financial and
investment  banking  consulting  services  in connection with a special project.
The  terms of the foregoing engagement were determined by a special committee of
the  Board  consisting  of Messrs. Kramlich, Plant and Woodward. Additional fees
for  such  services  and  reimburesment for expenses incurred in connection with
the engagement may be paid to Rothschild Inc. in the future.

     William  L. Hamilton, Executive Vice President and Chief Financial Officer,
owes  to  the  Company a total of $65,000 pursuant to two notes in the principal
amounts of $27,500 and $37,500, respectively. Each


                                       11

<PAGE>

note  is  secured by shares of the Company's common stock which are owned by Mr.
Hamilton,  bear  interest  at the rate of 1|M/2 point over the Company's cost of
borrowing,  and  is for a two year term. Both loans were made to Mr. Hamilton in
connection with the exercise of certain stock options.

     During  March  and  April  1998,  the  Company issued 828,571 shares of its
common  stock  upon  the  exercise  by  the  principal holders of the all of the
Company's  outstanding  $7.00  warrants  issued on March 29, 1993. The principal
warrantholders  included  Mr.  Woodward and certain persons affiliated with him,
DBR  and  SFI,  among  others. The Company received gross proceeds of $5,799,997
from the exercise of the foregoing warrants.

     In  the  judgment  of  the  Company,  all material transactions between the
Company  and  its  directors,  officers  and  principal  shareholders, and their
affiliates,  have been made on terms no less favorable to the Company than could
have been obtained from unaffiliated third parties.


            SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     The  Company's  executive  officers, directors and greater-than-ten-percent
beneficial  owners  are required under Section 16(a) of the Exchange Act to file
reports  of  ownership and changes in ownership with the Securities and Exchange
Commission. Copies of those reports must also be furnished to the Company.

     Based  on  review  of  copies  of  filings  received by it and upon written
representations  from  certain  reporting  persons,  the  Company  believes that
during   fiscal   1998   all   of   the   Company's   officers,   directors  and
greater-than-ten-percent   beneficial   owners   complied   with   all   filing
requirements applicable.


                 RATIFICATION OF APPOINTMENT OF THE COMPANY'S
                         CERTIFIED PUBLIC ACCOUNTANTS
                              (Proxy Item No. 2)

     The  Board  of  Directors  has  reappointed  Deloitte  &  Touche LLP as the
Company's  independent  certified  public  accountants for the fiscal year ended
March  31,  1999  subject  to  ratification  by the shareholders at the Meeting.
Deloitte  & Touche and its constituent predecessor, Touche Ross & Co., have been
the  Company's  certified  public  accountants  since  1986.  Representatives of
Deloitte  &  Touche are expected to be in attendance at the Annual Meeting, with
the  opportunity  to  make  a statement if they so desire and to be available to
answer shareholders' questions.

     THE   BOARD   OF   DIRECTORS  RECOMMENDS  A  VOTE  "FOR"  RATIFICATION  AND
APPOINTMENT OF THE COMPANY'S CERTIFIED PUBLIC ACCOUNTS.


                                 OTHER MATTERS

     The  Company  does not know of any matter other than those discussed in the
foregoing  materials  contemplated  for  action at the Meeting. Should any other
matter  be  properly  brought  before  the  Meeting,  it is the intention of the
persons  named  in  the proxies to vote in accordance with the recommendation of
the  Board  of Directors. Discretionary authority for them to do so is contained
in the proxy cards.


                             FINANCIAL STATEMENTS

     Shareholders  should  refer  to  the  Consolidated Financial Statements and
Supplemental  Data, Management's Discussion and Analysis, and Selected Financial
Data  set  forth  in  the  Company's  Annual  Report  on  Form  10-K,  which was
previously  filed  with  the Securities and Exchange Commission and furnished to
shareholders.


                                       12

<PAGE>

                           SUBMISSION OF SHAREHOLDER
                       PROPOSALS FOR 1999 ANNUAL MEETING

     Any  proposal  which  a  shareholder  wishes  to have presented at the 1999
Annual  Meeting  and  included in the Company's proxy statement for such meeting
must  be received by the Company, at its principal executive office, 621 Airpark
Road,  Napa, California 94558-6272, no later than May 31, 1999. Proposals should
be  addressed  to  the  attention  of the Corporate Secretary of the Company. In
order  to  avoid  controversy as to the date on which a proposal was received by
the  Company,  it  is  suggested  that  any  stockholder  who wishes to submit a
proposal submit such proposal by Certified Mail, Return Receipt Requested.

     The  Bylaws of the Company provide that in order for a shareholder to bring
business  before  or  propose  director  nominations  at  an  annual  meeting of
shareholders,  the  shareholder  must provide advance notice of such proposal or
nomination.  Specifically,  the  shareholder  must  give  written  notice to the
Corporate  Secretary  not  less  than  sixty (60) days nor more than ninety (90)
days  prior to the date of the annual meeting. The notice must contain specified
information   about  the  proposed  business  or  each  nominee  and  about  the
shareholder  making  the  proposal  or  nomination.  In the event that less than
seventy  (70)  days'  prior notice or prior public disclosure of the date of the
annual  meeting  is  given or made to shareholders, notice by the shareholder in
order  to  be timely must be received no later than the close of business on the
tenth  day  following  the  date on which such notice of the annual meeting date
was  mailed  or  public  disclosure  of the date of the annual meeting was made,
whichever occurs first.



                                          By Order of the Board of Directors,


                                          /s/ W. Phillip Woodward


                                          W. Phillip Woodward
                                          Chairman of the Board

Napa, California

                                       13

<PAGE>













                                                                SKU # 1820-PS-98


<PAGE>
                                                                      APPENDIX A

           VOTE VIA TELEPHONE OR THE INTERNET -- IT'S QUICK, EASY AND
                                   IMMEDIATE

Your telephone or Internet vote authorizes the named proxies to vote your shares
in the same manner as if you marked, signed and returned your proxy card. Please
note all votes cast via the  telephone or the  Internet  must be cast prior to 5
p.m.,  August 19, 1998. If you wish to change your address or notify the company
that you plan to attend the meeting, please mark the boxes below and return your
proxy by mail.

TELEPHONE VOTING:

o    There is NO CHARGE for this call.
o    On a Touch Tone Telephone call TOLL FREE  1-888-807-7699 24 hours per day -
     7 days a week.
o    You will be asked to enter the Control  Number which is located  above your
     name and address below.
- --------------------------------------------------------------------------------
 OPTION #1: If you choose to vote AS THE BOARD OF DIRECTORS RECOMMENDS, press 1
- --------------------------------------------------------------------------------

              Your vote will be confirmed and cast as you directed.

                                   END OF CALL

- --------------------------------------------------------------------------------
     OPTION # 2: If you choose to vote ON EACH PROPOSAL SEPARATELY, press 2
- --------------------------------------------------------------------------------

                        You will hear these instructions:

Proposal 1:    To vote AS THE BOARD OF  DIRECTORS  RECOMMENDS,  press 1; to vote
               AGAINST, press 2; to ABSTAIN, press 3.

Proposal 2:    To vote AS THE BOARD OF  DIRECTORS  RECOMMENDS,  press 1; to vote
               AGAINST, press 2; to ABSTAIN, press 3.

              Your vote will be confirmed and cast as you directed.

                                  END OF CALL.

INTERNET VOTING:

o   NOTE: As with all Internet access, there may be usage or server fees charged
    to the user.

Log  on  to  the   Company's   transfer   agent's   Internet   voting   site  at
http://www.equiserve.com/proxy/  and follow  the  instructions  on your  screen.
These instructions are similar to those above for telephone voting.

- --------------------------------------------------------------------------------
        If you vote via telephone or the Internet, it is not necessary to
                return your proxy by mail. THANK YOU FOR VOTING.
- -------------------------------------------------------------------------------

                                   DETACH HERE


                                       17
<PAGE>

- -------------------
     CHALONE                                                 THIS IS YOUR PROXY.
    Wine Group                                           YOUR VOTE IS IMPORTANT.
- -------------------





Dear Shareholder:

Regardless of whether you plan to attend the Annual Meeting of Shareholders, you
can be sure your shares are  represented  at the  meeting by promptly  returning
your proxy in the enclosed  envelope or by voting via telephone or the Internet.
Instructions are on the reverse side of this card.

Investor Relations Department




                                     PROXY

                          THE CHALONE WINE GROUP, LTD.

              PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
              for Annual Meeting of Shareholders, August 20, 1998.



     The undersigned,  shareholders(s)  of THE CHALONE WINE GROUP,  LTD., do(es)
hereby appoint the corporation's  Secretary,  Assistant  Secretary and Chairman,
and each of them, proxies, each with full power of substitution,  for and in the
name and stead of the  undersigned at the Annual Meeting of  Shareholders of THE
CHALONE  WINE GROUP,  LTD.,  to be held on August 20,  1998,  and at any and all
postponements or adjournments  thereof, to vote all shares of capital stock held
by the  undersigned,  with all  powers  that the  undersigned  would  possess if
personally present, on each of the matters referred to herein.


/X/ PLEASE MARK VOTES AS IN THIS EXAMPLE.

THIS PROXY WILL BE VOTED AS DIRECTED OR, IF NO CONTRARY  DIRECTION IS INDICATED,
WILL  BE  VOTED  FOR  THE  ELECTION  OF  MANAGEMENT'S   DIRECTOR-NOMINEES,   FOR
RATIFICATION  OF THE  APPOINTMENT OF THE COMPANY'S  INDEPENDENT  AUDITORS AND AS
SAID PROXIES DEEM  ADVISABLE ON SUCH OTHER  MATTERS AS MAY PROPERLY  COME BEFORE
THE MEETING AND ANY POSTPONEMENT(S) OR ADJOURNMENT(S) THEREOF.

                                                   FOR     WITHHELD   FOR ALL 
                                                                      EXCEPT
1.  ELECTION OF DIRECTORS                          / /        / /       / /
     Nominees:                                                       
     W. Philip Woodward                                              
     Eric de Rothschild                                              
     Mark A. Hojel                                                  
     Yves-Andre Istel                                                
     C. Richard Kramlich                                             
     William G. Myers                                                
     James H. Niven                                                  
     Phillip M. Plant                                                
     Christophe Salin                                                
     Thomas B. Selfridge                                             
/  / ________________________________                                
/  / ________________________________                                
/  / ________________________________                                
/  / ________________________________                                
/  / ________________________________                                
                                                                     
If you wish to withhold authority to vote for                        
any individual nominee(s), write such                                
nominee(s) name on the lines above.                                  
                                                                     
2.  Proposal to ratify the appointment of          / /        / /       / /
    Deloitte & Touche LLP as the Company's                          
    independent certified public accountants                        
    for the fiscal year ending March 31, 1999.                      
                                                                     
3.  In their discretion, upon such other 

                                       18
<PAGE>

    matters as may  properly 
    come  before  the  meeting
    and any postponement(s) or
    adjournment(s) thereof.

                               / / MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT

(This Proxy should be marked, dated and signed by the shareholder(s)  exactly as
his or her name appears hereon and returned  promptly in the enclosed  envelope.
Persons signing in a fiduciary  capacity should so indicate.  If shares are held
by joint tenants or as community property, both shareholders should sign.)

Signature:_____________  Date: _______    Signature:_____________  Date: _______

                                       19



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