CURTIS HELENE INDUSTRIES INC /DE/
DEF 14A, 1994-05-25
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
Previous: DREYFUS GOVERNMENT CASH MANAGEMENT, PRE 14A, 1994-05-25
Next: WITTER DEAN EQUITY INCOME TRUST, NSAR-A, 1994-05-25



<PAGE>
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )

    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12

                                HELENE CURTIS INDUSTRIES, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
- --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

/X/  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(j)(2)
/ /  $500 per  each party  to  the controversy  pursuant  to Exchange  Act  Rule
     14a-6(i)(3)
/ /  Fee   computed  on   table  below   per  Exchange   Act  Rules  14a-6(i)(4)
     and 0-11
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit  price  or  other  underlying  value  of  transaction  computed
        pursuant to Exchange Act Rule 0-11:*
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
*    Set forth the amount on which the filing fee is calculated and state how it
     was determined.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>

   [LOGO]
    HELENE CURTIS INDUSTRIES, INC.
    325 N. WELLS STREET
    CHICAGO, ILLINOIS 60610
- --------------------------------------------------------------------------------

                                                                    May 25, 1994

    Fellow Stockholders:

        We  are pleased to invite you to  the Annual Meeting of Stockholders, to
    be held Tuesday,  June 28,  1994, at  10:00 A.M.  in the  Auditorium of  the
    Harold  Washington Library  Center (Plymouth  Court entrance),  400 S. State
    Street, Chicago, Illinois. Enclosed are the official notice of the  meeting,
    a proxy statement and a form of proxy.

        At  the Annual  Meeting, the stockholders  will be asked  to elect three
    directors, to ratify and approve the material terms of each of the Company's
    Executive  Management   Incentive  Plan   and  the   Company's  1994   Stock
    Appreciation  Right  Plan and  to ratify  the  appointment of  the Company's
    certified public  accountants for  this  year, as  described in  the  formal
    notice of meeting and proxy statement on the following pages.

        We  hope that you  will attend the  Annual Meeting and  encourage you to
    read the accompanying statement carefully.

        YOUR VOTE IS VERY IMPORTANT. TO  ENSURE THAT YOUR STOCK IS  REPRESENTED,
    WE  URGE  YOU TO  VOTE, SIGN  AND MAIL  THE ENCLOSED  PROXY IN  THE ENVELOPE
    PROVIDED, WHETHER OR NOT YOU INTEND TO BE PRESENT AT THE ANNUAL MEETING.

                                     Sincerely,

          Gerald S. Gidwitz                       Ronald J. Gidwitz
               Chairman                               President

<PAGE>
                         HELENE CURTIS INDUSTRIES, INC.
                              325 N. WELLS STREET
                            CHICAGO, ILLINOIS 60610
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

    Notice is hereby  given that the  Annual Meeting of  Stockholders of  Helene
Curtis  Industries, Inc., a Delaware corporation, will be held in the Auditorium
of the Harold Washington Library Center (Plymouth Court entrance), 400 S.  State
Street,  on  Tuesday,  June 28,  1994,  at  10:00 A.M.,  Chicago  time,  for the
following purposes:

                   1. To elect three directors of  the Company for a  three-year
                      term  expiring at the annual meeting of stockholders to be
                      held in 1997  and until their  successors are elected  and
                      have been qualified.

                   2. To  ratify and approve the material terms of the Company's
                      Executive Management  Incentive Plan,  which authorizes  a
                      performance-based bonus for certain executive officers.

                   3. To  ratify and approve the material terms of the Company's
                      1994 Stock Appreciation Right  Plan, which authorizes  the
                      issuance of up to 2,000,000 stock appreciation rights.

                   4. To  ratify  and  approve  the  appointment  of independent
                      accountants for  the Company  for the  fiscal year  ending
                      February 28, 1995.

                   5. To  transact  such  other business  as  may  properly come
                      before the meeting.

    Only stockholders of record  at the close  of business on  May 4, 1994,  are
entitled to vote at the Annual Meeting or any adjournment thereof.

                                              By order of the Board of Directors

                                                         Roy A. Wentz, Secretary

Chicago, Illinois
May 25, 1994
<PAGE>
HELENE CURTIS INDUSTRIES, INC.
325 N. WELLS STREET
CHICAGO, ILLINOIS 60610

- ---------------------

PROXY STATEMENT
ANNUAL MEETING OF STOCKHOLDERS--JUNE 28, 1994

    This Proxy Statement is furnished in connection with the solicitation by the
Board  of Directors of the  Company of Proxies for use  at the Annual Meeting of
Stockholders to be held on June 28, 1994. All Proxies duly executed and received
will be voted on all matters presented at the meeting. Where a specification  as
to  any matter  is indicated, the  Proxy will  be voted in  accordance with such
specification. Where no specification is indicated, the Proxy will be voted  for
the  named nominees and in favor of  all three proposals. The Board of Directors
knows of no other  matter to be  brought before the  meeting; however, if  other
matters  should come before the  meeting it is intended  that the holders of the
Proxies will vote thereon at their discretion.

    The Company will pay the expense of soliciting Proxies. Solicitation will be
made by mail, but may in some cases  also be made by telephone or personal  call
by   officers,  directors  or  Company  employees  who  will  not  be  specially
compensated for such solicitation. This  Proxy Statement and accompanying  Proxy
were  mailed on  or about May  25, 1994, together  with a copy  of the Company's
Annual Report for the fiscal year ended February 28, 1994.

    The total number of voting securities of the Company issued and  outstanding
as  of May  4, 1994  was 6,806,791 shares  of Common  Stock (excluding 1,114,680
shares held in the treasury) and 3,072,669 shares of Class B Common Stock.  Only
stockholders  of record  as of  the close of  business on  May 4,  1994, will be
entitled to vote at the Annual Meeting.  Each share of Common Stock is  entitled
to  one vote on each matter presented to  stockholders and each share of Class B
Common Stock is entitled to ten votes on each matter presented to  stockholders.
The  Common Stock and  the Class B Common  Stock will vote  together as a single
class on all proposals presented in the Proxy Statement. The aggregate number of
votes entitled to be cast by  all stockholders present in person or  represented
by  Proxy at the Annual Meeting will  be counted for purposes of determining the
presence of a quorum. If a quorum  is present at the meeting, the three  persons
receiving  the  most votes  will be  elected as  directors, irrespective  of the
number of  shares  voted.  Shares  not  voted,  whether  by  abstention,  broker
non-vote,  or  otherwise,  have no  impact  on  the election  of  directors. The
affirmative vote of a majority of shares present at the meeting in person or  by
proxy  is necessary to  ratify and approve  the material terms  of the Executive
Management Incentive Plan and the 1994 Stock Appreciation Right Plan and  ratify
the appointment of the Company's independent accountants. Abstentions and broker
non-votes  on these items are  not counted as affirmative  or negative votes and
are not counted in determining the amount of shares entitled to vote.
<PAGE>
    A Proxy may  be revoked at  any time before  it is voted  by giving  written
notice  of  revocation to  the  Secretary of  the  Company, by  submission  of a
subsequent Proxy or by attending and voting in person at the Annual Meeting.

PRINCIPAL SECURITY HOLDERS

    COMMON STOCK.  The following table sets forth the only persons known by  the
Board  of Directors to be the beneficial owners of more than 5% of the Company's
Common Stock  as of  December 31,  1993, except  as otherwise  indicated,  based
solely on filings made with the Securities and Exchange Commission:

<TABLE>
<CAPTION>
           NAME AND ADDRESS OF                  COMMON SHARES
            BENEFICIAL OWNER                  BENEFICIALLY OWNED
- -----------------------------------------  ------------------------
                                                       PERCENT OF
                                            NUMBER        CLASS
                                           ---------  -------------
<S>                                        <C>        <C>
Neuberger & Berman(1)                       388,132       5.75
605 Third Avenue
New York, NY 10158
Southeastern Asset Management, Inc.(2)      381,400        5.6
860 Ridgelake Boulevard, Suite 301
Memphis, TN 38120
Shamrock Holdings of California, Inc.(3)    373,900        5.5
4444 Lakeside Drive
P.O. Box 7774
Burbank, CA 91510
</TABLE>

- ---------

    (1) Neuberger  & Berman has shared dispositive  power with respect to all of
        the reported  shares, sole  power to  vote 195,400  of such  shares  and
        shared power to vote 32,000 shares.

    (2) Southeastern  Asset  Management,  Inc.  has  shared  voting  and  shared
        dispositive power with  respect to  145,000 shares and  sole voting  and
        sole dispositive power with respect to 236,400 shares.

    (3) Information  indicated as of May 13,  1994, as reflected by the Schedule
        13D filed  by  Shamrock  Holdings  of California,  Inc.  on  that  date.
        Shamrock  Holdings of California,  Inc. has sole power  to vote and sole
        dispositive power with respect to 373,900 shares.

                                       2
<PAGE>
    CLASS B COMMON STOCK.  The following table sets forth the only persons known
by the Board of  Directors to be the  beneficial owners of more  than 5% of  the
Company's Class B Common Stock as of May 4, 1994:

<TABLE>
<CAPTION>
                                           CLASS B COMMON SHARES
          NAME AND ADDRESS OF                  BENEFICIALLY
           BENEFICIAL OWNER               OWNED AS OF MAY 4, 1994
- ---------------------------------------  -------------------------
                                                      PERCENT OF
                                           NUMBER        CLASS
                                         ----------  -------------
<S>                                      <C>         <C>
Gidwitz Family Group*                    3,042,207       99.0
325 N. Wells St.
Chicago, Illinois 60610
</TABLE>

- ---------

    *   The  Gidwitz  Family  Group  consists  of  (i)  Gerald  S.  Gidwitz, his
        children, their spouses, grandchildren of Gerald S. Gidwitz and  various
        trusts,  partnerships and other entities  holding shares for the benefit
        of members of the Gerald S. Gidwitz Family, and (ii) Joseph L.  Gidwitz,
        his  children,  their spouses,  grandchildren of  Joseph L.  Gidwitz and
        various trusts, partnerships and other  entities holding shares for  the
        benefit  of members of the Joseph  L. Gidwitz Family. The Gidwitz Family
        Group has shared voting and shared dispositive power with respect to all
        reported shares which are held of record as follows:

        (a) 2,096,206 shares owned of record by the Gidwitz Family  Partnership,
            an  Illinois  general partnership.  Certain  members of  the Gidwitz
            Family Group contributed the entire  amount of these shares in  1991
            in  exchange for a pro rata  interest in said partnership. Under the
            terms of the partnership agreement, five partners are designated  as
            managing partners, and, by their majority vote, have the dispositive
            and  voting rights to  such shares. Three  of the managing partners,
            Gerald S. Gidwitz, Joseph L. Gidwitz and Ronald J. Gidwitz, who  own
            interests  in the partnership of 5.8%, 5.5% and 15.1%, respectively,
            are directors of the Company.

        (b) 584,900 shares  owned  of record  by  HCI Partnership,  an  Illinois
            general  partnership. Certain  members of  the Gidwitz  Family Group
            contributed the entire amount  of these shares in  1988 and 1991  in
            exchange  for a pro rata interest in said partnership. Management of
            the  partnership  is  identical  to  that  of  the  Gidwitz   Family
            Partnership.  Gerald  S. Gidwitz,  Joseph L.  Gidwitz and  Ronald J.
            Gidwitz own interests in the  partnership of .03%, 12.0% and  11.9%,
            respectively.

        (c) 181,973  shares  owned  by various  trusts  for the  benefit  of the
            children and  grandchildren  of  Gerald S.  Gidwitz  and  Joseph  L.
            Gidwitz.

        (d) 120,000  shares  owned  of  record  and  beneficially  by  Ronald J.
            Gidwitz, which  shares are  set forth  under SECURITY  OWNERSHIP  OF
            MANAGEMENT.

        (e) 59,128  shares  owned by  family members  of  Gerald S.  Gidwitz and
            Joseph L. Gidwitz.

                                       3
<PAGE>
    The Gidwitz Family Group  may cast 81.3% of  the total votes represented  by
all the outstanding Common Stock and Class B Common Stock as of May 4, 1994. The
Gidwitz  Family Group has  advised the Company  that they intend  to vote all of
their shares for the named nominees and in favor of all three proposals.

    Members of  the Gidwitz  Family Group  own 84,611  shares of  Common  Stock,
including  those  shares  set  forth  under  SECURITY  OWNERSHIP  OF MANAGEMENT.
Assuming that all Class  B Common Stock  owned by the  Gidwitz Family Group  was
converted  to  Common  Stock and  that  no other  Class  B Common  Stock  was so
converted, the percentage ownership of Common Stock of the Gidwitz Family  Group
would be 31.75%.

SECURITY OWNERSHIP OF MANAGEMENT

    As  set  forth under  PRINCIPAL SECURITY  HOLDERS,  as of  May 4,  1994, the
Gidwitz Family Group, which includes partnerships of, and trusts for the benefit
of, Gerald  S.  Gidwitz, Joseph  L.  Gidwitz  and members  of  their  respective
families, including Ronald J. Gidwitz, owned an aggregate of 3,042,207 shares of
Class  B Common  Stock. The  following table  excludes the  shares held  by such
partnerships and trusts as well as shares allocated to each individual's account
pursuant to the Company's Employee  Stock Ownership and Employee Stock  Purchase
Plans,  but otherwise shows  the shares held  beneficially at that  date by each
director, by the named  executive officers, and by  all directors and  executive
officers as a group.

<TABLE>
<CAPTION>
                                                                   SHARES OF
                                                      PERCENT       CLASS B       PERCENT
                                        SHARES OF        OF          COMMON         OF
NAME                                  COMMON STOCK*   CLASS(1)       STOCK         CLASS
- ------------------------------------  -------------   --------   --------------   -------
<S>                                   <C>             <C>        <C>              <C>
Marshall L. Burman..................       7,000(2)      --         --              --
Frank W. Considine..................         400(2)     --          --             --
Charles G. Cooper...................      73,928(3)     1.09        --             --
Gerald S. Gidwitz...................      --            --             --(4)       --
Joseph L. Gidwitz...................          --(6)     --             --(4)(5)    --
Ronald J. Gidwitz...................      25,000(7)     --        120,000(4)       3.91
Michael Goldman.....................      52,962(8)     --          --             --
Colin J. Morgan.....................      11,239(9)
Abbie J. Smith......................         500(10)    --          --             --
Gilbert P. Smith....................      49,233(11)    --          --             --
John C. Stetson.....................       2,000(2)     --          --             --
All executive officers and directors
  as a group (20 persons)...........     364,249(12)    5.35      120,000          3.91
</TABLE>

- ---------
    *   The beneficial ownership (including percent of class) shown in the table
with respect to Common Stock  does not reflect the  shares of Common Stock  that
could  be acquired upon  the conversion of  shares of Class  B Common Stock into
shares of Common Stock.

                                       4
<PAGE>
    (1) The shares owned, in each case except as otherwise indicated, constitute
less than 1% of the outstanding shares of the Company's Common Stock.

    (2) Excludes 16,000 shares currently acquirable or acquirable within 60 days
of the  date of  this Proxy  Statement  pursuant to  options granted  under  the
Company's Directors Stock Option Plan, as adjusted for a stock split in 1989.

    (3)  Excludes 17,128 shares  acquirable by Mr.  Cooper pursuant to currently
exercisable options  granted under  the  Company's 1983  and 1992  Stock  Option
Plans.

    (4) Excludes shares attributable to ownership interest in the Gidwitz Family
Partnership and the HCI Partnership as set forth in PRINCIPAL SECURITY HOLDERS.

    (5)  Excludes 37,732 shares held as trustee for the benefit of Mr. Gidwitz's
children and grandchildren.

    (6) Excludes 34,211 shares held as trustee for the benefit of Mr.  Gidwitz's
children and grandchildren.

    (7)  Excludes 37,975 shares acquirable by  Mr. Gidwitz pursuant to currently
exercisable options  granted under  the  Company's 1983  and 1992  Stock  Option
Plans.

    (8)  Excludes 16,625 shares acquirable by  Mr. Goldman pursuant to currently
exercisable options  granted under  the  Company's 1983  and 1992  Stock  Option
Plans.

    (9)  Excludes 11,225 shares  acquirable by Mr.  Morgan pursuant to currently
exercisable options  granted under  the  Company's 1983  and 1992  Stock  Option
Plans.

    (10) Excludes 6,400 shares currently acquirable or acquirable within 60 days
of  the  date of  this Proxy  Statement  pursuant to  options granted  under the
Company's Directors Stock Option Plan.

    (11) Excludes 16,625 shares  acquirable by Mr.  Smith pursuant to  currently
exercisable options granted under the Company's 1983 and 1992 Stock Option Plans
and  16,000 shares of restricted Common Stock issued under the 1992 Stock Option
Plan which remain restricted in compliance with that plan.

    (12) Excludes 651  and 2,350  shares credited to  all members  of the  group
under  the Company's Employee Stock Ownership and Employee Stock Purchase Plans,
respectively, 197,366  shares acquirable  by members  of the  group pursuant  to
currently  exercisable options granted  under the Company's  1983, 1991 and 1992
Stock Option Plans and 24,000 shares of restricted Common Stock issued under the
1992 Stock Option Plan which remain restricted in compliance with that plan.

                                       5
<PAGE>
NOMINEES FOR DIRECTORS
Term Expiring in 1997

    Marshall L. Burman,  64, is  counsel to the  law firm  of Wildman,  Harrold,
Allen  & Dixon, which provided  legal services to the  Company during the fiscal
year ended February 28, 1994. Until January 1, 1992, he was a senior partner  in
the  law firm of Arvey, Hodes, Costello &  Burman. He has been a director of the
Company since 1980. Mr. Burman is also Chairman of the Board of Directors of The
Illinois State Board of Investments, a  director of CFI Industries, Inc., and  a
director of Safecard Services, Inc.

    Frank  W. Considine, 72, is Honorary Chairman  of the Board of Directors and
Chairman of the Executive Committee of American National Can Company, a  company
engaged  in  the manufacture  and  sale of  packaging  products, from  which the
Company has purchased packaging  materials in the  ordinary course of  business.
From  1983 to 1990, he was Chairman of  the Board of Directors and, from 1973 to
1988, he was  President and  Chief Executive  Officer of  American National  Can
Company  and was Vice Chairman of the Board of Directors of Triangle Industries,
Inc. from 1985 to 1988. He has been a director of the Company since 1988. He  is
a  director  of Encyclopedia  Brittanica, Inc.,  IMC Fertilizer  Group, Pechiney
International, S.A., Schwitzer,  Inc. and  Scotsman Industries, Inc.,  and is  a
member of the Board of Governors of the Midwest Stock Exchange.

    Ronald  J.  Gidwitz, 49,  is President  and Chief  Executive Officer  of the
Company. He has  been a director  of the Company  since 1974. Mr.  Gidwitz is  a
director  of Continental Materials Corporation,  a director of American National
Can Company and he is the Chairman of the Board of Trustees of the City Colleges
of Chicago. He is the son of Gerald S. Gidwitz.

CONTINUING DIRECTORS
Term Expiring in 1995

    Joseph L. Gidwitz, 89,  is Vice Chairman  of the Board  of Directors of  the
Company.  He has  been a  director of the  Company since  1946. He  is also Vice
Chairman of the Board of Directors of Continental Materials Corporation.

    Michael Goldman, 57, is Executive Vice President and Chief Operating Officer
of the Company. He has been employed by the Company for more than 30 years and a
director of the Company since 1989.

    Gilbert P. Smith, 57,  is Executive Vice President  of the Company. He  also
serves  as President of the Company's Helene Curtis U.S.A. business unit. He has
been employed  by the  Company for  more than  15 years  and a  director of  the
Company since 1989.

Term Expiring in 1996

    Charles  G. Cooper, 66, is Senior Vice President of the Company, responsible
for business development. Until  his election to  this position effective  March
30,  1993, he previously served as  Executive Vice President and Chief Operating

                                       6
<PAGE>
Officer of the Company.  Mr. Cooper has  been employed by  the Company for  more
than 40 years and a director of the Company since 1984. He is also a director of
Sportmart, Inc.

    Gerald S. Gidwitz, 87, is Chairman of the Board of Directors of the Company.
He has been a director of the Company since 1928. He is the brother of Joseph L.
Gidwitz.

    Abbie J. Smith, Ph.D., 41, is Professor of Accounting at the Graduate School
of  Business of the University  of Chicago, a position  she has held since 1989.
She was previously Associate Professor of Accounting at the University. She  has
been a director of the Company since 1990.

    John  C. Stetson, 73, is President of  J.C. Stetson, Inc., a private venture
capital firm. Mr. Stetson was Secretary of  the Air Force from 1977 to 1979  and
prior  to his government  assignment, was President  of AB Dick  Company. He has
been a director of  the Company since  1982. Mr. Stetson is  also a director  of
Laser  Technology,  Inc.,  NIBCO,  Inc.,  Chicago  Tube  and  Iron  Company  and
Madison-Kipp Corporation,  and a  director emeritus  of Kemper  Corporation  and
Kemper National Insurance Co.

THE BOARD OF DIRECTORS

    The  Board of  Directors has  audit, executive,  and compensation  and stock
option committees. The Board has no standing nominating committee, but acts as a
whole with respect to nominees for the Board of Directors.

    The Audit Committee, consisting of Messrs. Burman and Stetson and Dr. Smith,
met four times during the fiscal year  ended February 28, 1994. The function  of
the  Audit Committee is to review and make recommendations regarding: engagement
of  an  independent  public  accounting  firm;  the  scope  of  the  independent
accountants' audit procedures; the adequacy and implementation of internal audit
controls;  regulatory compliance procedures; and  such other matters relating to
the Company's  financial  affairs and  accounts  as the  Audit  Committee  deems
desirable.

    The  Executive Committee, consisting of Messrs. Gerald S. Gidwitz, Joseph L.
Gidwitz and Ronald  J. Gidwitz,  met three times  during the  fiscal year  ended
February 28, 1994. The Executive Committee, during the interval between meetings
of the Board of Directors, may exercise all of the authority of the Board in the
management of the Company, except as otherwise provided in the Company's By-Laws
or  by applicable  law. It is  also responsible for  administering the Directors
Stock Option Plan.

    The Compensation and Stock Option  Committee, consisting of Messrs.  Burman,
Considine   and  Stetson,  is  responsible  for  determining  salary  and  other
compensation of  the principal  officers of  the Company  and for  administering
certain  of  the Company's  incentive  plans including  the  Company's executive
management incentive,  stock  option and  stock  appreciation right  plans.  The
Committee met three times during the fiscal year ended February 28, 1994.

                                       7
<PAGE>
    During  the fiscal year ended  February 28, 1994, the  Board of Directors of
the Company  met six  times. Each  director,  except for  John C.  Stetson,  was
present  at  more than  seventy-five percent  of the  aggregate number  of Board
meetings and the total  number of meetings  held by committees  of the Board  on
which such director served.

    Directors who are not Company employees receive an annual fee of $14,000 and
a  fee of $2,000 for  each Board meeting attended  and $1,000 for each committee
meeting attended, plus travel expenses. In addition, each non-employee  director
is  a  participant  in the  Company's  Directors  Stock Option  Plan,  which was
approved by the stockholders  at the 1988 Annual  Meeting. Under this Plan  each
such director at the time of the Plan's adoption or who was subsequently elected
to  the Board  of Directors was  granted an  option to purchase  8,000 shares of
Common Stock, exercisable in five equal annual installments commencing one  year
after  the date of grant. The exercise price for such options is the fair market
value of the Company's stock on the date of grant. All options expire ten  years
from  the date of  grant or earlier in  the event a director  ceases to serve in
that capacity or becomes an employee of the Company.

                                       8
<PAGE>
EXECUTIVE OFFICER COMPENSATION

    The following  tables and  notes present  the compensation  provided by  the
Company  to its Chief Executive Officer and  the Company's four next most highly
compensated executive officers who  served as executive officers  at the end  of
fiscal 1994.

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                LONG-TERM COMPENSATION
                                                          -----------------------------------
                               ANNUAL COMPENSATION                AWARDS
                           ----------------------------   -----------------------    PAYOUTS
                                                OTHER                  SECURITIES   ---------
                                                ANNUAL    RESTRICTED   UNDERLYING   LONG-TERM   ALL OTHER
                                               COMPEN-      STOCK       OPTIONS/    INCENTIVE    COMPEN-
NAME/PRINCIPAL              SALARY    BONUS    SATION(2)    AWARDS        SARS       PAYOUTS    SATION(4)
POSITION/YEAR (1)             $         $         $           $            #            $           $
- -------------------------  --------  --------  --------   ----------   ----------   ---------   ---------
<S>                        <C>       <C>       <C>        <C>          <C>          <C>         <C>
Ronald J. Gidwitz
President and Chief
Executive Officer
1994.....................  $715,000  $      0    --           $0              0     $      0    $123,268
1993.....................   575,000   366,300    --           0          21,100(3)   526,500(5)   97,564
1992.....................   525,000   323,400     *           0          22,800(3)    59,450(6)    *
Charles G. Cooper
Senior Vice President
1994.....................  $347,000  $      0    --           $0              0     $      0    $ 86,789
1993.....................   415,000   257,000    --           0          15,300      415,350(5)   81,925
1992.....................   384,000   238,700     *           0          16,600       47,850(6)    *
Michael Goldman
Executive Vice President
and Chief Operating
Officer
1994.....................  $371,000  $      0    --           $0              0     $      0    $ 69,557
1993.....................   310,000   178,400    --           0           8,900      310,050(5)   58,075
1992.....................   287,000   159,200     *           0           9,600       35,525(6)    *
Colin J. Morgan
Senior Vice President
1994.....................  $248,000  $117,499    --           $0              0     $      0    $ 54,849
1993.....................   215,000   123,800    --           0           6,200      210,600(5)   49,116
1992.....................   195,000   108,000     *           0           6,500       23,925(6)    *
Gilbert P. Smith
Executive Vice President
1994.....................  $357,000  $      0    --        $832,500(7)        0     $      0    $ 69,723
1993.....................   310,000   180,900    --           0           8,900      310,050(5)   59,318
1992.....................   287,000   162,400     *           0           9,600       34,800(6)    *
</TABLE>

- ---------
    (1)  All information  is provided  for each of  the last  three fiscal years
ending on the last day of February for the year indicated.

    (2) The  only  type of  Other  Annual Compensation  for  each of  the  named
officers  was in the form  of perquisites, and was  less than the level required
for reporting.

    (3) Stock appreciation rights issued in tandem with grant of stock options.

    (4) Consists  of the  following: (a)  contributions by  the Company  to  the
executives'  accounts under the Company's  Profit Sharing Retirement Savings and
Supplemental Profit Sharing and Retirement  Savings Plans and (b) premiums  paid
pursuant  to the  Company's Executive  Death Benefit  Agreement. The  values for

                                       9
<PAGE>
each of the two component amounts for fiscal 1994 for each executive officer are
as follows: Mr. Gidwitz,  (a) $120,383 and (b)  $2,885; Mr. Cooper, (a)  $76,575
and  (b)  $10,214; Mr.  Goldman, (a)  $64,377  and (b)  $5,180; Mr.  Morgan, (a)
$43,653 and (b) $11,196; and Mr. Smith, (a) $63,547 and (b) $6,176.

    (5) Stockholder Value Creation  Plan award granted in  1991 and earned  over
the three-year performance period from fiscal 1991 through fiscal 1993.

    (6)  Stockholder Value Creation  Plan award granted in  1990 and earned over
the three-year performance period from fiscal 1990 through fiscal 1992.

    (7) Net value of 20,000 shares of restricted stock based on the market price
of the Common Stock on the date granted. As of February 28, 1994, Mr. Smith held
20,000 restricted shares with a value of  $515,000 based on the market price  on
that date. Mr Smith has the right to receive dividends on the restricted shares.

    *  In  accordance  with  transitional provisions  of  the  revised  rules on
executive officer and director compensation disclosure, amounts of Other  Annual
Compensation and All Other Compensation are not included for fiscal 1992.

    The  following table sets forth the number of shares for which stock options
were exercised during the  last fiscal year, the  value realized, the number  of
shares  for which options were outstanding and  the value of those options as of
the fiscal year-end.

              AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                          AND FY-END OPTION/SAR VALUES

<TABLE>
<CAPTION>
                                                                        NUMBER OF          VALUE OF
                                                                        SECURITIES      UNEXERCISED IN-
                                                                        UNDERLYING         THE-MONEY
                                                                       OPTIONS/SARS     OPTIONS/SARS AT
                                                                      AT FY-END (#)       FY-END ($)
                                                                      --------------  -------------------
                              SHARES ACQUIRED ON                       EXERCISABLE/      EXERCISABLE/
NAME                             EXERCISE (#)      VALUE REALIZED $   UNEXERCISABLE    UNEXERCISABLE (*)
- ----------------------------  -------------------  -----------------  --------------  -------------------
<S>                           <C>                  <C>                <C>             <C>
Ronald J. Gidwitz...........               0           $       0      32,275/27,225        $     0/0
Charles G. Cooper...........               0                   0      12,978/19,775              0/0
Michael Goldman.............               0                   0      14,225/11,475              0/0
Colin J. Morgan.............           7,400              70,781       9,600/ 7,900              0/0
Gilbert P. Smith............               0                   0      14,225/11,475              0/0
</TABLE>

- ---------
    (*) These columns represent the difference on February 28, 1994 between  the
market  price of the  Common Stock and  the option exercise  price. The exercise
price of all unexercised options exceeded  the market price of the Common  Stock
on February 28, 1994, and therefore the options had no value.

                                       10
<PAGE>
EXECUTIVE PENSION BENEFITS

    The  table shown below identifies estimated  benefits which would be payable
annually at age 65 under a straight life annuity option:

                               PENSION PLAN TABLE

<TABLE>
<CAPTION>
REMUNERATION                   YEARS OF SERVICE
- -----------  -----------------------------------------------------
                15         20         25         30         35
             ---------  ---------  ---------  ---------  ---------
<S>          <C>        <C>        <C>        <C>        <C>
  $200,000   $  40,020  $  53,360  $  66,700  $  80,040  $  93,380
   250,000      50,025     66,700     83,375    100,050    116,725
   300,000      60,030     80,040    100,050    120,060    140,070
   350,000      70,035     93,380    116,725    140,070    163,415
   400,000      80,040    106,720    133,400    160,080    186,760
   450,000      90,045    120,060    150,075    180,090    210,105
   500,000     100,050    133,400    166,750    200,100    233,450
   550,000     110,055    146,740    183,425    220,110    256,795
</TABLE>

    Benefits are payable under the Executive Pension Plan to executive  officers
who  are employed by the Company or  its subsidiaries for 35 years, with partial
benefits available for service of between 15 and 35 years. Pension benefits  are
determined  by  the  average of  each  executive officer's  highest  five years'
salaries over the last  ten years, excluding  bonuses, insurance premiums  which
constitute   taxable  income  for  federal  income  tax  purposes  and  deferred
compensation. The executive  officers named  in the  Summary Compensation  Table
have  the following years of credited service for pension plan purposes: Charles
G. Cooper, 41  years; Ronald J.  Gidwitz, 26 years;  Michael Goldman, 32  years;
Colin  J. Morgan, 7  years; and Gilbert  P. Smith, 17  years. Benefits under the
plan are  not subject  to deduction  for  Social Security,  but are  offset  for
amounts  payable under the Company's Profit  Sharing and Retirement Savings Plan
and a former plan which was terminated as to future contributions.

COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
TO OUR STOCKHOLDERS:

    The Compensation and Stock Option  Committee (the "Committee") of the  Board
of  Directors, is composed of three directors of the Company who are not current
or former employees or officers of  the Company and are "disinterested  persons"
within  the  meaning  of  the  Securities  and  Exchange  Commission  rules. The
Committee is  generally responsible  for administering  the Company's  executive
compensation  programs. In  particular, the  Committee reviews  and approves the
compensation of the Company's most highly compensated executives, including  the
named executive officers whose compensation is detailed in this Proxy Statement.

COMPENSATION PHILOSOPHY

    The  Company's  executive  compensation  program  is  intended  to  attract,
develop, reward and  retain the  highest quality  management talent.  It is  the
philosophy  of  the  Company  that executive  compensation  should  recognize an
individual's contribution to  the Company and  be competitive with  compensation
offered by

                                       11
<PAGE>
other  major consumer  goods companies. At  the same time,  the Company believes
that executive  compensation should  also  be closely  linked to  the  Company's
financial  performance. Accordingly,  a significant portion  of each executive's
compensation is  dependent upon  achieving objective,  pre-determined  financial
goals.  Therefore, in  years in  which these  performance goals  are achieved or
exceeded, executive  compensation will  be higher  than in  years in  which  the
performance is below expectations.

    In  addition, to further  align executive officers'  interests with those of
the stockholders, the  Company's executive compensation  program utilizes  stock
options  and long-term  incentive plan awards  tied to  increases in stockholder
value. In fiscal 1994,  approximately 50% of  total potential cash  compensation
(consisting  of salary, target bonus and target long-term incentive plan awards)
of  the  named  executive  officers   was  contingent  on  achieving   corporate
performance goals.

COMPENSATION COMPONENTS

    Working  with outside consultants on a biennial basis and with the Company's
Human  Resources  Department,  the   Committee  conducts  comprehensive   annual
evaluations  of the Company's executive  compensation program. The components of
the Company's executive compensation program are as follows: base salary, annual
incentive cash  bonuses, long-term  incentive plan  awards and  awards of  stock
options and restricted stock.

    BASE  SALARY.   The Committee establishes  annually the base  salaries to be
paid to the Company's executive officers for the coming fiscal year. In  setting
each  salary,  the  Committee  takes  into  account  several  factors, including
competitive compensation data  and qualitative factors  such as an  individual's
experience,  responsibilities,  management  and  leadership  abilities  and  job
performance in the  prior year.  In evaluating competitive  data, the  Committee
generally  strives  to  set  salaries  competitive  with  other  consumer  goods
companies, including many of the companies contained in the peer group used  for
the performance graph in this Proxy Statement.

    ANNUAL  INCENTIVE  PROGRAM.   Each year,  the Committee  establishes minimum
performance thresholds under  the Executive Incentive  Plan for key  executives,
including  most of the named  executive officers in order  for any bonuses to be
paid. Based on the participant's salary range, this program provides for  target
bonuses  for executive officers of approximately 40% to 63% of base salary based
on the attainment of annual corporate performance goals (principally relating to
targeted pre-tax earnings of  the Company and/or  business unit) and  individual
goals.  The individual's personal  contribution to the  achievement of corporate
financial goals is  assessed in  determining the individual's  bonus range.  The
Company  failed to achieve  its internal pre-tax earnings  target for the fiscal
year ending February 28, 1994.  As a result, no bonuses  were paid to the  named
executive  officers  other than  Mr. Morgan  as  a result  of the  Helene Curtis
International business unit achieving its pre-tax earnings target.

    STOCKHOLDER VALUE CREATION PLAN.  Each of the named executive officers  also
participates  in  the Company's  Stockholder Value  Creation Plan  ("SVC Plan"),

                                       12
<PAGE>
a long-term  incentive  plan. Each  year,  the Committee  determines  which  key
executives  will be eligible for participation and establishes a minimum pre-tax
return on equity threshold that must be met  in order for any awards to be  made
during  the succeeding three-year period. Awards  are payable under the SVC Plan
pursuant to a  formula based  on the  extent to  which the  Company's return  on
equity  increases above the  threshold return on equity.  This plan provides for
target awards at 50% of the participant's base salary. For the three-year period
ending February 28,  1994, the  Company only marginally  exceeded its  threshold
target  under the  SVC Plan, but  no payouts were  made under the  plan for this
period.

    STOCK OPTIONS AND RESTRICTED  STOCK.  The  Committee believes stock  options
are  a key long-term incentive vehicle  because they provide executives with the
opportunity to acquire an  equity interest in  the Company and  to share in  the
appreciation  of  the  value  of its  Common  Stock.  Stock  options, therefore,
directly  align  the  executive's  interest  with  those  of  the  stockholders.
Restricted  stock  awards  further  the goal  of  retaining  key  executives and
encourage stock ownership.

    Stock options are  granted to  the named  executive officers  and other  key
managers  by the  Committee generally  every 12  to 18  months. No  options were
granted during the fiscal  year ended February 28,  1994 to the named  executive
officers  or other key  management employees. Restricted  stock awards were made
during the fiscal year ended February 28, 1994 to two executive officers.

    In making stock  option grants, the  Committee reviews alternative  exercise
pricing formulas and other methods for correlating the exercise price of options
to Company performance. Generally, stock options are not fully exercisable until
four  years following the date of grant to reinforce a long-term perspective and
to help  retain valued  executives. Further,  options are  granted at  the  fair
market  value of the Company's Common Stock on the date of grant. Therefore, the
Company's Common Stock  must increase  in value in  order for  the executive  to
realize  any benefit from the option. In determining the number of stock options
to be awarded to each individual, the Committee has utilized a formula based  on
a percentage of the executive's base salary, taking into account the executive's
level  of  management  responsibility  and  potential  impact  on  the Company's
profitability and  growth. Restricted  stock awards  have been  made in  special
limited circumstances, primarily as a retention and performance incentive.

    As  part  of the  Omnibus Budget  Reconciliation Act  (the "Act")  passed by
Congress  in  1993,  a  new  limit  was  implemented  on  the  deductibility  of
compensation  to  the chief  executive  officer and  the  next four  most highly
compensated executive officers. The limit generally disallows a deduction to the
Company for any compensation to these officers in excess of $1,000,000 per year.
The $1,000,000  limit on  deductible compensation  does not,  however, apply  to
certain  performance-based  pay  that meets  the  requirements of  the  Act. The
Company has  taken  the  necessary  actions to  preserve  the  deductibility  of
payments  made under  the new Executive  Management Incentive Plan  and the 1994
Stock Appreciation  Right  Plan described  in  this Proxy  Statement,  including
soliciting the required stockholder approval of the material terms of such plans
in  this Proxy Statement. The Company believes  that the stock option plan under
which its officers receive grants of options and restricted stock complies  with
Rule 16b-3 and therefore

                                       13
<PAGE>
qualifies  as a "performance-based"  plan until the earlier  of its amendment or
1997 under the transitional provisions  of the proposed regulations. When  final
regulations   are  issued,  further  changes  will  be  made  to  the  executive
compensation program to the extent necessary  and feasible in order to  maintain
the deductibility of payments under performance-based plans.

CHIEF EXECUTIVE OFFICER COMPENSATION

    In  determining the base salary  for Ronald J. Gidwitz  for the prior fiscal
year commencing March  1, 1993, the  Committee considered the  base salaries  of
chief  executive  officers of  peer group  companies  within the  consumer goods
industry, the Company's performance in fiscal 1993 and Mr. Gidwitz's  leadership
and  job  performance. In  evaluating the  Company's performance,  the Committee
considered the  Company's  total return  to  stockholders, earnings,  return  on
equity  and financial condition. No precise weight  was assigned to any of these
factors, although the Committee believed that the Company's performance in  each
area has compared favorably with its peers in the fiscal year ended February 28,
1993.  In  particular,  the  Company  achieved  its  targeted  pre-tax  earnings
objective and a  record net  income of $22,109,000  for the  fiscal year  ending
February  28, 1993. Based on  the Company's fiscal 1993  performance, as well as
comparative data which  indicated that Mr.  Gidwitz's salary was  less than  the
median  salary for chief executive officers  in other Fortune 500 consumer goods
companies, Mr.  Gidwitz's base  salary was  set at  an annual  rate of  $715,000
commencing  March  1,  1993,  an  increase  of  $140,000  over  the  base salary
established on March 1, 1992. However, as a result of the Company's  performance
in  fiscal 1994  in which  it generally  failed to  meet its  internal financial
objectives, Mr. Gidwitz  earned no awards  in accordance with  the formulas  set
forth  in the Executive Incentive Plan and SVC Plan, as compared to $366,300 and
$526,500, respectively, in  awards under  those plans  in fiscal  1993 when  the
Company  achieved its internal financial goals. Accordingly, Mr. Gidwitz's total
compensation of  $715,000 for  fiscal  1994 was  substantially affected  by  the
Company's  fiscal 1994 performance. As of May  4, 1994, Mr. Gidwitz held options
to purchase a  total of  98,539 shares of  Common Stock  and owned  beneficially
25,056 shares of Common Stock and 524,543 shares of Class B Common Stock.

CONCLUSION

    The  Committee believes  that the  Company's policies  and programs  will be
effective over a period of years in achieving its goals of competitive executive
compensation and maximizing the return to shareholders.

                                      Marshall L. Burman
                                      Frank W. Considine
                                      John C. Stetson

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

    Mr. Burman is of counsel to Wildman, Harrold, Allen & Dixon. During the last
fiscal year the firm rendered legal services to the Company.

                                       14
<PAGE>
                            COMMON STOCK PERFORMANCE

    The following  graphs  compare over  the  five-year and  seven-year  periods
ending  February 28, 1994, the annual  percentage change in the cumulative total
returns on the Company's Common Stock, the S&P 500 Index, and a peer group of 10
major U.S. consumer  goods companies  selected by  the Company.  The peer  group
consists  of Alberto-Culver  Company, Avon Products,  Inc., Bristol-Myers Squibb
Company, Carter-Wallace, Inc.,  Colgate-Palmolive Company, The  Dial Corp.,  The
Dow  Chemical Company, The Gillette Company, Johnson & Johnson and The Procter &
Gamble Company.  For the  purpose of  calculating the  peer group  average,  the
returns  of  each  company have  been  weighted  according to  its  stock market
capitalization as of the beginning of each fiscal year.

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
<TABLE>
<CAPTION>
             HELENE CURTIS IND      PEER GROUP      BROAD MARKET
<S>        <C>                    <C>             <C>
1989                         100             100                100
1990                       92.57          125.59             118.91
1991                      117.91          167.21             136.33
1992                      171.35          202.64             158.15
1993                      192.32          188.71             175.02
1994                      114.79          201.19             189.62
</TABLE>

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
<TABLE>
<CAPTION>
             HELENE CURTIS IND      PEER GROUP      BROAD MARKET
<S>        <C>                    <C>             <C>
1987                         100             100                100
1988                       86.61          100.37              97.33
1989                      138.69           106.7              108.9
1990                      128.39          133.96             129.49
1991                      163.54          178.41             148.46
1992                      237.65          216.35             172.23
1993                      266.74           202.4              190.6
1994                       159.2          215.56              206.5
</TABLE>

TRANSACTIONS WITH AFFILIATED PERSONS

    During the  last  fiscal  year,  the Company  leased  office  space  in  its
headquarters  building  at 325  N. Wells  St.,  Chicago, Illinois,  and provided
miscellaneous office supplies to  Burnham Realty Company, Continental  Materials
Corporation  and other  entities in which  Gerald S. Gidwitz,  Joseph L. Gidwitz
and/or members of their families have  an interest. The rental amount and  other
terms  and conditions of the leases were  established as fair rental value by an
independent appraiser  and were  approved by  the Company's  outside  directors.
Amounts  received by the  Company pursuant to such  leases and for miscellaneous
supplies during the  last fiscal year  were as follows:  Burnham Realty  Company
$23,484.09;  Continental  Materials  Corporation  $248,484.09;  and  all  others
$20,972.14.

    During the  last fiscal  year, McCord  Group, Inc.  provided certain  travel
agency  services to  the Company. In  the opinion of  management, these services
were provided at  rates equal  to or less  than those  of competitive  services.
Members  of  the  families  of  Gerald S.  Gidwitz  and  Joseph  L.  Gidwitz own
substantially all the capital stock of McCord Group, Inc.

                                       15
<PAGE>
                                   PROPOSALS

1. PROPOSAL TO ELECT DIRECTORS.

    The Board of Directors is currently composed of ten members. The Certificate
of Incorporation  of the  Company  divides the  Board  of Directors  into  three
classes,  as  nearly equal  in size  as  possible, with  one class  of directors
elected each year for a three-year term.

    The Board  of Directors  has nominated  three persons  for election  at  the
Annual  Meeting to serve for a three-year term expiring at the annual meeting of
stockholders to be held in 1997 and until their successors are elected and  have
qualified. All three nominees, Marshall L. Burman, Frank W. Considine and Ronald
J. Gidwitz, are currently serving as directors.

    It is the intention of those persons named in this Proxy to vote in favor of
all  three nominees, all  of whom have  agreed to serve.  If any nominee should,
before the meeting, become  unavailable for election, the  holders of the  Proxy
may exercise their discretion to vote for the election of any substitutes as the
Board of Directors may recommend.

2. PROPOSAL TO APPROVE THE MATERIAL TERMS OF THE
  EXECUTIVE MANAGEMENT INCENTIVE PLAN.

    The  Compensation and Stock  Option Committee of the  Board of Directors has
adopted, subject to stockholder  approval at the  Annual Meeting, the  Executive
Management Incentive Plan (the "Incentive Plan"). The Incentive Plan was adopted
to  conform  to recent  changes  in federal  tax law  in  order to  preserve the
Company's tax deduction  for compensation  paid to  certain executive  officers.
Specifically,  Section 162(m) of the Internal  Revenue Code of 1986, as amended,
requires  stockholder  approval  of  the  material  terms  of  performance-based
compensation  for  the chief  executive officer  and the  four next  most highly
compensated  executive  officers  in  order  for  the  Company  to  deduct   any
performance-based  compensation to such officer in  excess of $1 million. If the
stockholders fail  to approve  the Incentive  Plan, the  Committee may  consider
adopting  an alternative bonus program without stockholder approval, even though
some or all of the payments made thereunder may not be deductible by the Company
in order to maintain the competitiveness of the Company's executive compensation
program. The full text of the Incentive Plan appears as Exhibit A to this  Proxy
Statement  and  is  incorporated  herein by  reference.  The  Incentive  Plan is
summarized below, but such summary is qualified in its entirety by reference  to
the full text of the Incentive Plan.

    An  annual bonus program has been an  integral part of the Company's overall
compensation program for  many years. The  annual bonus program  is intended  to
provide  cash  awards based  on  the attainment  of  a combination  of financial
objectives  and  personal  goals.  The   Incentive  Plan  described  herein   is
substantially  similar to the Executive Incentive  Plan, the existing bonus plan
for all executive officers and key  employees, except that it conforms with  the
requirements  of Section 162(m).  Any key executive officers  of the Company and
its subsidiaries

                                       16
<PAGE>
selected by the  Committee are eligible  to participate in  the Incentive  Plan.
There  are currently 16 executive officers  of the Company. Participants who are
selected to participate in the Incentive Plan will be ineligible to  participate
in  the Company's Executive Incentive  Plan. As of March  1, 1994, the President
and Chief Executive Officer, Ronald J. Gidwitz, was the only participant in  the
Incentive Plan.

    The Incentive Plan will be administered by the Compensation and Stock Option
Committee  (the "Committee"),  which consists of  three members of  the Board of
Directors who are not  current or former employees  or officers of the  Company.
Based  on  the  participant's salary  range,  this program  provides  for target
bonuses expressed as  a percentage  of base salary  based on  the attainment  of
annual  corporate and individual performance goals. The Committee will establish
the salary, performance goals and target  bonus for each participant in  writing
at  the  beginning  of each  fiscal  year.  The performance  goals  will  be the
Company's, and if applicable, the business unit's, target pre-tax income for the
applicable fiscal year  and various objective  individual goals. The  individual
goals are personal business objectives which must be attained by the participant
within  the fiscal year, and may include  goals such as hiring of key personnel,
developing a corporate  strategy for  a particular  business unit  or market  or
completing   a  corporate  acquisition.   The  selected  individual  performance
objectives are assigned various weights by  the Committee, which may vary  among
participants  and may be changed from year to year by the Committee. The Company
believes that the  specific performance goals  constitute confidential  business
information the disclosure of which would have an adverse effect on the Company.
The  Committee must certify in  writing that the goals  have been met before any
payments to participants may be made.  The Committee will have no discretion  to
increase  the bonus but will retain the ability to eliminate or decrease a bonus
otherwise payable to a participant.

    The Incentive Plan provides for payouts in excess of the target bonus for  a
participant  if  the Company  exceeds its  corporate  goals. The  maximum amount
payable in any fiscal year under the Incentive Plan to any participant under the
Plan is  $1.3  million.  The  Committee has  approved,  subject  to  stockholder
approval  of the  Incentive Plan,  the target  bonus for  Ronald J.  Gidwitz for
fiscal 1995 as detailed in the table under "New Plan Benefits".

    The Company reserves the right to amend the Incentive Plan, provided however
that stockholder approval is required for any amendments that would modify:  (a)
the participants eligible to participate in the Incentive Plan; (b) the business
criteria  underlying the objective performance goals;  and (c) the maximum bonus
payable to any participant under the Incentive Plan.

          THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THIS PROPOSAL.

                                       17
<PAGE>
3. PROPOSAL TO APPROVE THE MATERIAL TERMS OF THE HELENE CURTIS INDUSTRIES, INC.
   1994 STOCK APPRECIATION RIGHT PLAN.

    The  Compensation and Stock  Option Committee of the  Board of Directors has
adopted, subject  to stockholder  approval  at the  Annual Meeting,  the  Helene
Curtis  Industries, Inc. 1994 Stock Appreciation Right Plan (the "SAR Plan"). If
approved, the  SAR  Plan  will  be  effective  as  of  March  1,  1994.  If  the
stockholders  fail to approve  the Plan, the Committee  may consider adopting an
alternative compensation program without stockholder approval, even though  some
or  all of the payments made thereunder may  not be deductible by the Company in
order to maintain  the competitiveness of  the Company's executive  compensation
program. The Board of Directors believes that the participation of key employees
(including officers) of the Company and its subsidiaries in a stock appreciation
right  plan  is  an  important  part  of  the  Company's  compensation  program.
Participants in the  SAR Plan  receive a benefit  only if  the Company's  Common
Stock appreciates in value above its fair market value on the date of grant. The
full  text of the SAR Plan  appears as Exhibit B to  this Proxy Statement and is
incorporated herein by  reference. The SAR  Plan is summarized  below, but  such
summary  is qualified in its  entirety by reference to the  full text of the SAR
Plan.

    The SAR Plan authorizes the issuance  of up to 2,000,000 units to  employees
of  the Company, subject  to appropriate adjustments  for stock dividends, stock
splits, recapitalizations  or  similar  changes in  outstanding  shares  of  the
Company's  Common Stock.  A unit  is a right  which entitles  the participant to
receive at the time of  exercise an amount equal  to the difference between  the
fair  market value of a single share of Common Stock on the date of exercise and
the base price of the unit. The base price of any unit may not be less than  the
fair  market value of  a single share  of Common Stock  on the date  the unit is
granted. No more  than 100,000 units  may be  granted to any  individual in  any
12-month  period. If  any unit  granted to  a participant  terminates or expires
prior to being exercised, such unexercised units will be available for  issuance
again  under the  SAR Plan.  The units  will be  awarded for  no additional cash
consideration from the participants selected.

    The SAR  Plan will  be administered  by the  Compensation and  Stock  Option
Committee  (the "Committee"),  which consists of  three members of  the Board of
Directors who are not current or former employees or officers of the Company and
thus will not at any time during  the administration of the SAR Plan receive  an
award  pursuant to the  SAR Plan or  any discretionary stock  option plan of the
Company. Subject to the provisions of the SAR Plan, the Committee will have full
power to select from among  the officers and other  employees of the Company  or
any  subsidiary persons eligible for awards, the individuals to whom awards will
be granted, the number of units, the  duration of each unit, and the base  price
of each unit.

    Under  certain circumstances, all units  will terminate immediately upon the
cessation of the employee's employment. In  the event of a participant's  death,
retirement or long-term disability while employed by the Company or a subsidiary
(or  during  the  three-month  period  during which  the  unit  continues  to be
exercisable

                                       19
<PAGE>
after  cessation   of  employment),   the  participant   or  the   participant's
representative  may exercise the unit (to the  extent exercisable as of the date
of death or retirement) within three  years after the date of death,  retirement
or  long-term disability, but no later than the expiration date of the unit. The
Committee has the discretion to provide for the exercise of all or a portion  of
unvested units upon death, disability or retirement. The exercise of units under
the  SAR Plan may be subject to such other terms and conditions not inconsistent
with the SAR Plan as  the Committee may specify in  granting such units. In  the
event  of the merger, consolidation, dissolution or sale of substantially all of
its assets,  the Company  may cancel  any unit  by giving  30 days'  notice  and
permitting the exercise of any units without regard to vesting provisions.

    The  Board of Directors, acting  by a majority of  its members, exclusive of
Board Members who  are eligible to  receive awards under  the SAR Plan,  without
further  action on the  part of the  stockholders, may from  time to time alter,
amend or suspend the SAR Plan or any  unit granted under the SAR Plan or may  at
any  time terminate the SAR Plan; PROVIDED,  HOWEVER, that the Board may not (i)
(except as provided in  Section 7 of  the SAR Plan) change  the total number  of
units  available under  the Plan,  (ii) increase  the maximum  term of  units or
maximum number of units  that may be  granted to an  individual in any  12-month
period,  (iii) decrease the minimum unit  price or otherwise materially increase
the benefits accruing to participants under  the Plan or (iv) materially  modify
the  eligibility requirements of  the Plan, and provided  further that no action
shall materially and adversely affect any outstanding units without the  consent
of the respective unit holders.

          THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THIS PROPOSAL.

    Annual cash bonus awards and SAR awards to be issued in the future under the
Incentive  Plan and SAR  Plan, respectively, cannot be  determined at this time.
The following table  sets forth: (1)  the target and  maximum annual cash  bonus
awards  that participants are entitled to receive for fiscal 1995 if performance
goals are met and (2) SAR awards granted at fair market value on March 1, 1994.

                               NEW PLAN BENEFITS

<TABLE>
<CAPTION>
                                          EXECUTIVE MANAGEMENT INCENTIVE PLAN
                                        ---------------------------------------
                                               FY 1995 DOLLAR VALUE ($)              SAR PLAN
                                        ---------------------------------------  ----------------
          NAME AND POSITION                MINIMUM       TARGET       MAXIMUM    NUMBER OF UNITS
- --------------------------------------  -------------  -----------  -----------  ----------------
<S>                                     <C>            <C>          <C>          <C>
Ronald J. Gidwitz.....................    $       0    $   472,973  $   543,919         57,486
Charles G. Cooper.....................            0              0            0         13,600
Michael Goldman.......................            0              0            0         25,500
Colin J. Morgan.......................            0              0            0         10,000
Gilbert P. Smith......................            0              0            0         14,400
Executive Group.......................            0        472,973      543,919        149,834
Non-Executive Director Group..........            0              0            0              0
Non-Executive Officer Employee
 Group................................            0              0            0          5,422
</TABLE>

                                       20
<PAGE>
4. PROPOSAL TO RATIFY APPOINTMENT OF INDEPENDENT ACCOUNTANTS.

    The Board of Directors and the Audit Committee recommend the ratification of
the appointment of Coopers & Lybrand, Certified Public Accountants, to audit the
Company's financial statements for the fiscal year ending February 28, 1995.  An
appropriate  resolution  ratifying such  appointment  will be  submitted  to the
stockholders  at  the  Annual  Meeting.  If  such  resolution  is  not  adopted,
management will reconsider such appointment.

    A representative of Coopers & Lybrand will be present at the Annual Meeting,
will  have the opportunity to make  a statement if he or  she wishes and will be
available to respond to appropriate questions.

          THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THIS PROPOSAL.

OTHER MATTERS

    The Board of Directors knows of no other matters which may be brought before
the meeting. In the event that other matters are properly presented for  action,
it is the intention of the named Proxies to vote on them at their discretion.

STOCKHOLDER PROPOSALS FOR 1995

    In  order to  be considered  for inclusion  in the  Proxy Statement  for the
Annual Meeting of Stockholders  of the Company to  be held in 1995,  stockholder
proposals  must  be received  not later  than January  28, 1995.  Such proposals
should be  sent to:  Secretary, Helene  Curtis Industries,  Inc., 325  N.  Wells
Street, Chicago, Illinois 60610.

    According  to the By-Laws of the Company, any other proposal or action to be
presented by any stockholder at the 1995 Annual Meeting tentatively scheduled to
be held on June 27, 1995, shall be out-of-order unless specifically described in
the Company's  notice  to all  stockholders  of  the meeting  or  provided  such
proposal  shall have been submitted  in writing to the  Secretary of the Company
not less than 60 days nor more than  90 days prior to the date of the  aforesaid
1995 Annual Meeting.

    In  addition, the By-Laws of the Company require that stockholders intending
to nominate directors  for election at  the 1994 Annual  Meeting must  similarly
deliver  written notice thereof to the Secretary of the Company in the same time
period as provided for other stockholder proposals above.

    The Secretary of the Company shall furnish to any stockholder so requesting,
a copy of the By-Laws of the  Company specifying the items that are required  to
be  included in any written stockholder  proposal or stockholder nomination of a
director.

COMPLIANCE WITH SECTION 16(A)

    Section 16(a) of the Securities Exchange Act of 1934 requires the  Company's
officers and directors and persons who own more than ten percent of a registered

                                       21
<PAGE>
class  of  the Company's  equity  securities to  file  reports of  ownership and
changes in  ownership  of  such  securities with  the  Securities  and  Exchange
Commission  and the New York  Stock Exchange. Based solely  upon a review of the
forms furnished to the Company or  written representations that no Forms 5  were
required,  the Company believes that during  fiscal 1994 all filing requirements
applicable to its  officers, directors  and greater than  10% stockholders  were
complied  with except that the following named persons each inadvertently failed
to include  one grant  of stock  options  on that  person's respective  Form  5:
Charles  G.  Cooper, Richard  W.  Frank, Ronald  J.  Gidwitz, Thomas  J. Gildea,
Michael Goldman, V.  James Marino,  Colin J. Morgan,  Robert K.  Niles, Mary  J.
Oyer,  Robert Sack, Arthur A. Schneider, Gilbert  P. Smith, Roy A. Wentz, Eugene
Zeffren. Each of such officers or directors timely amended or filed a Form 5  to
reflect the omitted transaction. No options were exercisable prior to the filing
of  the amended Form 5 and options  granted to the named executive officers were
disclosed in the Proxy Statement for the 1993 Annual Meeting of Shareholders.

AVAILABILITY OF FORM 10-K

    Upon receipt of  the written request  of any stockholder,  the Company  will
supply  to such stockholder, without charge, a copy of the Company's most recent
Annual Report  on Form  10-K. The  request should  be addressed  to:  Secretary,
Helene Curtis Industries, Inc., 325 N. Wells Street, Chicago, Illinois 60610.

                                              By Order of the Board of Directors

                                                  HELENE CURTIS INDUSTRIES, INC.

                                                         Roy A. Wentz, Secretary

                                       22
<PAGE>
                                                                       EXHIBIT A

                         HELENE CURTIS INDUSTRIES, INC.
                      EXECUTIVE MANAGEMENT INCENTIVE PLAN

1. PURPOSE

    The  purpose of  the Executive  Management Incentive  Plan (the  "Plan"), as
hereinafter set forth, is to motivate  and reward certain executive officers  by
providing  an incentive to  achieve short-term performance  goals related to the
performance of  the  Company.  The Plan  is  also  intended to  conform  to  the
requirements of Section 162(m) of the Internal Revenue Code of 1986, as amended,
and the regulations promulgated thereunder.

2. DEFINITIONS

    "Base  Salary" means the gross  base salary as of  the beginning of the Plan
Year before  any reduction  for any  contribution to  a retirement  or  deferred
income plan of the Company.

    "Business  Unit Bonus"  means the  portion of  a Participant's  Target Bonus
determined by the Committee to be contingent on the Participant's business  unit
achieving its Business Unit Goal.

    "Business  Unit Goal" means with respect to any Plan Year the target pre-tax
earnings of the  Participant's business unit  of the Company  (either before  or
after  corporate charges), exclusive of performance compensation under this Plan
and any extraordinary items, as established in the Company's budget and approved
by the Committee prior to the beginning of such Plan Year.

    "Committee" means the Compensation and  Stock Option Committee of the  Board
of Directors.

    "Company" means Helene Curtis Industries, Inc.

    "Corporate  Bonus"  means  the  portion  of  a  Participant's  Target  Bonus
determined by  the Committee  to  be contingent  on  the Company  achieving  its
Corporate Goal.

    "Corporate  Goal" means  with respect  to any  Plan Year  the target pre-tax
earnings for the Company,  exclusive of extraordinary  items, as established  in
the  Company's budget and  approved by the  Committee prior to  the beginning of
such Plan Year.

    "Individual Bonus" means the portion of a Participant's bonus determined  by
the  Committee to be contingent on  the Participant achieving his/her Individual
Goals.

    "Individual Goals"  means  with respect  to  any Plan  Year  the  objective,
personal  business goals established by the Committee for each Participant prior
to the beginning of the Plan Year.

                                      A-1
<PAGE>
    "Maximum  Performance"  means  the  maximum  percentage  above  the   Target
Performance  level  of  the  Corporate and,  for  business  unit  employees, the
Business Unit  Goal, that  the  Company will  recognize in  calculating  amounts
payable under the Plan.

    "Participant"  means for any  Plan Year an executive  officer of the Company
selected by the Committee to participate in the Plan.

    "Payout Multiple" means the multiple(s) chosen by the Committee prior to the
beginning of  the  Plan  Year  used  to  calculate  the  amounts  payable  to  a
Participant if the Company exceeds its Target Performance level.

    "Plan Year" means the fiscal year of the Company.

    "Target  Bonus" means  with respect to  any Participant, the  amount of cash
compensation, expressed as a percentage  of the Participant's Base Salary,  that
will  be earned by the Participant if  100% of the Individual, Corporate and, if
applicable, Business Unit Goals are achieved.

    "Target Performance" means  achieving 100%  of the Corporate  Goal and,  for
business unit employees, the Business Unit Goal.

    "Threshold  Performance" means the minimum  percentage of the Corporate Goal
(for corporate employees) or  Business Unit Goal  (for business unit  employees)
which  must be achieved in order for a Participant to receive any portion of the
Participant's Corporate or Business Unit Bonus.

3. ADMINISTRATION

    A.   Committee.    The Plan  is  administered  by the  Committee,  which  is
comprised solely of outside, disinterested members of the Board of Directors who
are  not current or former officers or  employees of the Company. Subject to the
express terms  of  the  Plan,  the Committee  has  all  authority  necessary  to
administer  the Plan, including selecting  Participants from among the executive
officers,  determining  the  size  of   such  Participant's  Target  Bonus   and
determining  the  Individual,  Corporate  and  Business  Unit  Goals  and Payout
Multiple for the Plan Year.

    B.  Participants.  Prior to the  beginning of each Plan Year, the  Committee
will   select  Participants   from  among  the   Company's  executive  officers.
Participants selected by the Committee to participate in the Plan are ineligible
to participate in any other Company annual bonus plan. Nothing contained  herein
shall  be construed as creating a contract  of employment with a Participant nor
obligate the Company to allow  the employee to be a  Participant in the Plan  in
future Plan Years.

4. PERFORMANCE GOALS

    A.   Goals.   Prior to the beginning  of each Plan  Year, the Committee will
establish in writing the Individual, Corporate and, if applicable, Business Unit
Goals for each Participant. For employees employed by the corporate function  of
the  Company,  their  Target Bonus  is  based  upon achieving  a  combination of
Individual and Corporate Goals.  For employees employed by  one of the  business

                                      A-2
<PAGE>
units  of the Company, their Target Bonus  is based upon achieving a combination
of Individual,  Corporate and  Business  Unit Goals.  Individual Goals  must  be
objective  business goals  which may be  achieved personally  by the Participant
within the Plan Year.  The Committee will assign  percentages to the  Individual
Goals  according  to their  relative  importance. Such  goals  will be  based on
business criteria related to the  Participant's area of responsibility such  as:
operating  a  department  or  division  within  budget,  hiring  key  personnel,
completing a transaction such as an acquisition or joint venture or  introducing
a new product.

    B.   Corporate and Business Unit Performance Levels.  Prior to the beginning
of each  Plan Year,  the Committee  will establish  in writing  the Company  and
Business Unit Threshold, Target and Maximum Performance levels.

5. BONUS DETERMINATION

    A.   Target and Maximum Bonus.  Prior to the beginning of the Plan Year, the
Committee will establish a Target Bonus for each Participant. The  Participant's
personal contribution to the achievement of Corporate and Business Unit Goals is
assessed  in  determining  the  Participant's Target  Bonus.  The  maximum bonus
payable in any Plan Year to any Participant may not exceed $1.3 million.

    B.  Bonus Calculation.  No amount  is payable to any Participant under  this
Plan  unless  the Company  achieves  70% of  its  Corporate Goal  (for corporate
employees) or  70% of  the  applicable Business  Unit  Goal (for  business  unit
employees). If the Company achieves 70% of its Corporate or Business Unit Goals,
as  applicable, the Participant is entitled  to the following payments under the
Plan:

        1.  INDIVIDUAL BONUS.  A Participant is entitled to receive the  portion
        (up to a maximum of 100%) of the Participant's Individual Bonus that the
    Committee  certifies  in  writing  as  of  the  end  of  the  Plan  Year was
    accomplished by the Participant.

        2.  CORPORATE BONUS (for all Participants).

        (a) LESS THAN TARGET PERFORMANCE:  If the Company achieves its Corporate
            Goal at LESS than the Target Performance level but GREATER than  the
            Threshold  Performance level, a Participant is entitled to receive a
            percentage  of  his/her  Corporate   Bonus  in  proportion  to   the
            percentage  of  the  Corporate  Goal achieved  by  the  Company. For
            example, assuming the  Threshold Performance  level is  85% and  the
            Company  achieves  90% of  its  Corporate Goal,  a  Participant will
            receive 90% of his/her Corporate Bonus.

        (b) TARGET PERFORMANCE:  If the  Company achieves its Corporate Goal  at
            the Target Performance level (I.E., 100%), a Participant is entitled
            to receive 100% of his/her Corporate Bonus.

        (c) GREATER  THAN  TARGET  PERFORMANCE:    If  the  Company  exceeds its
            Corporate Goal, a  Participant is  entitled to receive  100% of  the
            Participant's  Corporate Bonus,  PLUS the Payout  Multiple times the
            percentage amount  that  the  Company  exceeds  its  Corporate  Goal

                                      A-3
<PAGE>
            up  to the  Maximum Performance level.  For example,  if the Maximum
            Performance level is 120%, the Payout Multiple is 2 and the  Company
            achieves  110% of its Corporate Goal, a Participant receives 120% of
            his/her Corporate Bonus.

        3.  BUSINESS UNIT BONUS (for business unit employees).

        (a) LESS THAN  TARGET  PERFORMANCE:   If  the applicable  business  unit
            achieves  its Business Unit Goal at LESS than the Target Performance
            level  but  GREATER   than  the  Threshold   Performance  level,   a
            Participant  is entitled to receive a percentage of his/her Business
            Unit Bonus in proportion to the percentage of the Business Unit Goal
            achieved by the business unit.  For example, assuming the  Threshold
            Performance  level is 85% and  the applicable business unit achieves
            90% of its  Business Unit Goal,  a Participant will  receive 90%  of
            his/her Business Unit Bonus.

        (b) TARGET  PERFORMANCE:  If  the applicable Business  Unit achieves its
            Business Unit Goal at the  Target Performance level (I.E., 100%),  a
            Participant  is entitled  to receive  100% of  his/her Business Unit
            Bonus.

        (c) GREATER THAN TARGET  PERFORMANCE:  If  the applicable business  unit
            exceeds its Business Unit Goal, a Participant is entitled to receive
            100%  of  the Participant's  Business  Unit Bonus,  PLUS  the Payout
            Multiple times the percentage amount that the business unit  exceeds
            its  Business Unit  Goal up  to the  Maximum Performance  level. For
            example, if  the  Maximum  Performance level  is  105%,  the  Payout
            Multiple  is 3 and  the business unit achieves  110% of its Business
            Unit Goal,  a Participant  receives 115%  of his/her  Business  Unit
            Bonus.

    C.   Payment of Bonus.   Participants must be employed  by the Company as of
the end of the Plan Year in order to receive any amount payable under this  Plan
for  the Plan Year.  All payments under this  Plan will be made  in cash and are
subject to withholding for all applicable  taxes. Payments under this Plan  will
be  made after the  Committee certifies in  writing as to  the completion of the
Individual, Corporate and Business Unit Goals, and any payments will be made  no
later than May 1 of the following Plan Year.

6. PLAN AMENDMENT

    The  Committee will have no discretion to increase the bonus but will retain
the ability to eliminate or decrease  a bonus otherwise payable under this  Plan
to  a Participant. The Committee reserves the right to amend the Plan, PROVIDED,
HOWEVER, that stockholder  approval is  required for any  amendments that  would
modify:  (a)  the Participants  eligible  to participate  in  the Plan;  (b) the
business criteria on which the performance goals are based; and (c) the  maximum
bonus payable to any Participant under the Plan.

                                      A-4
<PAGE>
                                                                       EXHIBIT B

                         HELENE CURTIS INDUSTRIES, INC.
                       1994 STOCK APPRECIATION RIGHT PLAN

1. PURPOSE

    The  purpose of the  Helene Curtis Industries,  Inc. 1994 Stock Appreciation
Right Plan (the "Plan"),  as hereinafter set forth,  is to enable Helene  Curtis
Industries,  Inc.,  a Delaware  corporation  (the "Company"),  to  recognize the
contributions of officers and key employees of the Company and its  subsidiaries
to  the appreciation in value of the Company's stock. Additional purposes of the
Plan  include  providing  a  meaningful   incentive  to  Participants  to   make
substantial  contributions  to the  Company's future  success and  enhancing the
Company's  ability  to   attract  and   retain  persons  who   will  make   such
contributions.  By meeting these objectives, the Plan is intended to benefit the
interests of the Company's stockholders.

2. DEFINITIONS

    As used herein,  the following words  or terms have  the meanings set  forth
below:

    "Award" means the grant of a Unit to a Participant.

    "Base Price" has the meaning contained in Section 6.1.

    "Board" means the Board of Directors of the Company.

    "Code"  means the  Internal Revenue  Code of 1986,  as amended  from time to
time, or any successor statute.

    "Committee" means the Compensation and Stock Option Committee of the  Board.
The  Committee  shall  be  comprised  solely of  two  or  more  persons  who are
"disinterested persons"  within  the meaning  of  Rule 16b-3(c)(2)(i),  are  not
current  or  former employees  or officers  of the  Company, otherwise  meet the
requirements  of  an  outside  director  as  that  term  is  defined  under  the
regulations  promulgated pursuant to Section 162(m) of the Code, and will not at
any time during the administration of the Plan receive an Award pursuant to  the
Plan or any discretionary stock option plan of the Company.

    "Common Stock" or "Stock" means the Common Stock of the Company.

    "Company"  means Helene  Curtis Industries, Inc.,  a corporation established
under the laws of Delaware.

                                      B-1
<PAGE>
    "Designated Beneficiary" means the beneficiary designated by a  Participant,
in  a manner  determined by  the Committee, to  receive amounts  due or exercise
rights of  the Participant  in the  event  of the  Participant's death.  In  the
absence  of  an effective  designation,  Designated Beneficiary  shall  mean the
Participant's estate.

    "Disability" means a physical or mental disability of such a nature that  it
would  qualify  a  Participant  for  benefits  under  the  long  term disability
insurance plan of Helene Curtis, Inc. or any successor plan.

    "Fair Market Value,"  as used to  refer to the  price of a  share of  Common
Stock on a particular day, means the closing price for the Common Stock for that
day  as reported in The Wall Street Journal, or if no prices are quoted for that
day, the last preceding day on which such prices of Common Stock are so quoted.

    "Participant" means an individual  selected by the  Committee to receive  an
Award under the Plan.

    "Retirement"  means  the termination  of employment  by a  Participant after
attaining  age  62  under  circumstances  which  the  Committee,  in  its   sole
discretion, deems equivalent to retirement.

    "Unit"  means a right granted  pursuant to this Plan  to a Participant which
entitles the Participant to receive at  the time of exercise an amount,  payable
solely  in cash,  equal to  the difference  between the  Fair Market  Value of a
single share of  Common Stock and  the Base Price  of a single  share of  Common
Stock.

    "Unit   Agreement"  means  an  agreement  executed  by  the  Company  and  a
Participant containing the terms and conditions for an Award of Units.

    "Substantial Cause" means (a) the commission  of a criminal act against,  or
in derogation of the interests of the Company or its subsidiaries; (b) knowingly
divulging  confidential information about  the Company or  its subsidiaries to a
competitor or to the public; (c) interference with the relationship between  the
Company  or its  subsidiaries and  any major  supplier or  customer; or  (d) the
performance of any similar  action that the Committee,  in its sole  discretion,
may  deem to  be sufficiently injurious  to the  interest of the  Company or its
subsidiaries to constitute substantial cause for termination.

3. ADMINISTRATION

    The Plan shall  be administered  by the  Committee in  accordance with  Rule
16b-3(c)(2)(i).  Subject to  the express provisions  of the  Plan, the Committee
shall have full authority to determine the number and type of Awards granted  to
each  Participant and  shall interpret  the Plan,  prescribe, amend  and rescind
rules and regulations relating to it, determine the terms and provisions of  the
respective  Participants' agreements (which need not be identical) and make such
other determinations as it deems  necessary or advisable for the  administration
of

                                      B-2
<PAGE>
the  Plan. The  decisions of  the Committee  on matters  within its jurisdiction
under the Plan shall be  conclusive and binding. No member  of the Board or  the
Committee  shall be liable  for any action  taken or determination  made in good
faith.

4. UNITS AVAILABLE

    The maximum number of  Units that will be  available for issuance under  the
Plan is 2,000,000 Units, which shall be subject to adjustment in accordance with
the  provisions of Section 7  hereof. No Participant may  be granted an Award in
excess of 100,000  Units in  any 12-month  period. In  the event  that any  Unit
granted  under the  Plan expires  unexercised or is  terminated or  ceases to be
exercisable for any other  reason without having been  fully exercised prior  to
the  end of the  period during which Units  may be granted  under the Plan, such
unexercised Units shall  again become  available for  new Awards  to be  granted
under  the Plan to  any eligible employee  (including the holder  of such former
Units).

5. AWARDS

    Awards may be made under the Plan to any of the officers or employees of the
Company or its  subsidiaries who,  in the  opinion of  the Committee,  are in  a
position to make a significant contribution to the Company's future success. The
Committee  shall determine, within  the limits of the  express provisions of the
Plan, those key managerial employees  to whom, and the  time or times at  which,
Units are to be granted. The Committee shall also determine the number of Units,
the  duration of each  Unit, the Base Price  under each Unit,  the time or times
within which (during the term of the Unit)  all or portions of each Unit may  be
exercised.  In making such  determinations, the Committee  may take into account
the nature of  the services rendered  by the  employee, his or  her present  and
potential  contributions to the Company's success  and such other factors as the
Committee in its discretion shall deem relevant.

6. REQUIRED TERMS AND CONDITIONS OF UNITS

    The Units granted under the Plan shall  be in such form and upon such  terms
and  conditions as the Committee  shall from time to  time determine, subject to
the provisions of the Plan, including the following:

    6.1 Base Price. The  Base Price  of each Unit  shall be  established by  the
        Committee  and may  not be a  price less  than the Fair  Market Value of
        Common Stock on the date an Award is made.

    6.2 Maximum Term of Unit. A Unit shall be exercisable during such period  of
        time  as  the Committee  may  specify, provided  that  no Unit  shall be
        exercisable after  the expiration  of five  years from  the date  it  is
        granted.

    6.3 Installment  Exercise  Limitations.  Each Award  shall  generally become
        exercisable in  such number  of cumulative  annual installments  as  the

                                      B-3
<PAGE>
        Committee  shall  establish,  if  any,  with  an  equal  number becoming
        exercisable at the end of each year  after the date such Award is  made,
        except  to  the extent  that other  terms  of exercise  are specifically
        provided by other provisions of the Plan.

    6.4 Termination of Employment

        (a) DEATH. If a Participant dies during employment with the Company  (or
            within  three  months  after cessation  of  such  employment, unless
            cessation occurs due to  Substantial Cause) and at  a time when  the
            Participant  is entitled  to exercise a  Unit, all  Units which were
            exercisable at the time of the Participant's death may be  exercised
            at  any time within three years after the Participant's death. Units
            not  exercisable  at  the  time  of  death  will  terminate.   Units
            exercisable   after  death  may  be   exercised  by  the  Designated
            Beneficiary and shall be subject to all provisions of the Plan,  and
            must  be  exercised by  the end  of  the post-death  exercise period
            specified in this paragraph. Unless exercised within the  applicable
            period,  each Unit  shall expire  at the end  of such  period. In no
            event, however, may  any Unit  granted under the  Plan be  exercised
            after  the expiration of the term set  forth in the Unit at the time
            of grant.

        (b) RETIREMENT. In  the event  a Participant  ceases employment  due  to
            Retirement  at a time when the Participant is entitled to exercise a
            Unit granted under the Plan (unless, as determined by the Committee,
            such Participant becomes  employed by a  competitor of the  Company)
            all  Units which were  exercisable at the  time of the Participant's
            Retirement may be exercised at any time within three years after the
            Participant  terminates  employment  due  to  Retirement;  PROVIDED,
            HOWEVER,  that  if the  Participant  shall die  during  the extended
            period for exercise provided by this section, the Units  exercisable
            at  the time of Retirement may be exercised to the same extent as if
            the deceased Participant had survived  during a period equal to  the
            greater  of one year from the date  of death or the remainder of the
            extended period. Units  not exercisable  at the  time of  Retirement
            will  terminate. Unless exercised within the applicable period, each
            Unit shall expire at the end  of such period. In no event,  however,
            may  any  Unit  granted  under  the  Plan  be  exercised  after  the
            expiration of the term set forth in the Unit at the time of grant.

        (c) DISABILITY. In the  event that the  Participant's employment  ceases
            due  to Disability  at a  time when  the Participant  is entitled to
            exercise a Unit, all Units which were exercisable at the time of the
            Participant's Disability may be exercised  at any time within  three
            years  after the  Participant ceases  employment due  to Disability;
            PROVIDED, HOWEVER, that if Participant shall die during the extended
            period for exercise provided by this section, the Units  exercisable
            at  the time employment ceased due to Disability may be exercised by
            the Designated Beneficiary  to the  same extent as  if the  deceased
            Participant had

                                      B-4
<PAGE>
            survived  during a period equal to the  greater of one year from the
            date of death  or the remainder  of the extended  period. Units  not
            exercisable  at  the  time  of  Disability  will  terminate.  Unless
            exercised within the  applicable period, each  Unit shall expire  at
            the  end of  such period.  In no event  shall any  Unit be exercised
            after the expiration of the term set  forth in the Unit at the  time
            of grant.

        (d) OTHER  TERMINATION. In the event that  Participant shall cease to be
            employed by the Company and/or its subsidiaries for any reason other
            than death, Disability or Retirement  as set forth above unless,  as
            determined  by the Committee, the  Participant becomes employed by a
            competitor of the  Company, the  Participant shall  have the  right,
            subject  to the provisions of Sections 6.2 and 7, to exercise his or
            her Unit(s) at any time within three months after such cessation  of
            employment  (not in excess of the stated  term of the Unit) but only
            to the  extent  each  Unit  was exercisable  at  the  date  of  such
            cessation  of  employment.  Notwithstanding  the  provisions  of the
            preceding sentence, if  employment is terminated  at the request  of
            the  Company  for  Substantial  Cause,  the  Participant's  right to
            exercise any Units shall terminate at the time notice of termination
            of employment is given by the Company to such Participant.

        (e) ACCELERATION  OF  VESTING.  Notwithstanding  any  provision  to  the
            contrary  in the foregoing  Section 6, the  Committee shall have the
            discretion at the time Units are granted under the Plan, to  provide
            in the Unit Agreement for the exercise of all or a portion of Units,
            which  would otherwise  not be  exercisable, at  the time  of death,
            Disability or Retirement of the Participant.

    6.5 Notice of Exercise. Units may be  exercised by giving written notice  to
        the  Secretary of  the Company,  stating the  number of  Units which are
        being exercised. Upon exercise,  such holder of the  Units will be  paid
        the  difference between the Base Price of  the Units and the Fair Market
        Value of the Common Stock on the exercise date. The payment will be made
        in the form of a check payable to the holder of the Units within 30 days
        of the exercise date.

7. ADJUSTMENTS

    7.1 The aggregate number of  Units and the number  of Units per  Participant
        that  may be  granted hereunder  and the Base  Price per  share for each
        Unit, may all  be appropriately adjusted,  as the Committee  may in  its
        sole discretion determine, for any increase or decrease in the number of
        shares   of  issued  Common  Stock  of  the  Company  resulting  from  a
        subdivision or consolidation of  shares whether through  reorganization,
        payment  of a share dividend or other increase or decrease in the number
        of such shares outstanding effected without receipt of consideration  by
        the  Company; PROVIDED,  HOWEVER, that  no adjustment  in the  number of
        Units

                                      B-5
<PAGE>
        which may be  granted under  the Plan or  in the  number of  outstanding
        Units  shall  be  made  in  the event  of  a  contribution,  directly or
        indirectly of  Common  Stock by  the  Company to  any  Company  employee
        benefit plan.

    7.2 Subject to any required action by the stockholders, if the Company shall
        be  a party to a  transaction involving a sale  of substantially all its
        assets, a merger or a consolidation,  any Unit granted hereunder may  be
        canceled   by  the  Company  as  of  the  effective  date  of  any  such
        transaction, by  giving 30  days' prior  written notice  to the  holders
        thereof of its intention to do so during which time he or she shall have
        the right to exercise all Units whether or not by its terms such Unit is
        then   exercisable  and  without  regard  to  any  installment  exercise
        provisions therein or in this Plan.

    7.3 In the  case  of dissolution  of  the Company,  every  Unit  outstanding
        hereunder  shall  terminate; PROVIDED,  HOWEVER,  that each  Unit holder
        shall have 30  days' prior written  notice of such  event, during  which
        time  he or she shall have a right to exercise all Units whether or not,
        by its terms, such  Unit is then exercisable  and without regard to  any
        installment exercise provisions therein or in this Plan.

    7.4 On  the basis  of information  known to  the Company,  the Board  or the
        Committee shall make all determinations under this Section 7,  including
        whether a transaction involves a sale of substantially all the Company's
        assets, and all such determinations shall be conclusive and binding.

    7.5 The   termination  of  the   Plan  and  any  exercise   of  a  Unit  the
        exercisability of which is accelerated  by the operation of Section  7.2
        above  shall be subject to and  conditioned upon the consummation of the
        transaction, to which such acceleration relates and if, for any  reason,
        such  transaction is abandoned, the exercise  of such Unit shall be void
        and such Unit shall thereafter be  exercisable only as permitted by  the
        Plan, which shall remain in full force and effect.

8. UNIT AGREEMENTS

    Each Participant shall agree to such terms and conditions in connection with
the  exercise of a Unit  and execute a Unit  Agreement containing such terms and
conditions, as the Committee may deem  appropriate. Unit Agreements need not  be
identical.

9. NON-TRANSFERABILITY

    During  the lifetime  of a  Participant, any  Unit granted  to a Participant
shall be exercisable only by such Participant, the Participant's payee  pursuant
to  a qualified domestic relations  order or in the  case of a Disability, legal
guardian or representative. No Unit shall be assignable or transferable,  except
by  will or by the  laws of descent and distribution  or, pursuant to a domestic
relations order entered by a court of competent jurisdiction. The granting of  a
Unit  shall impose no  obligation upon the  employee to exercise  such Unit. The
foregoing notwithstanding, nothing

                                      B-6
<PAGE>
shall prevent  the Participant  (or any  other person  who acquires  any of  the
Participant's  Units in  the manner stated  above) from transferring  any of the
Units to a trust with the prior consent of the Committee.

10. NO CONTRACT OF EMPLOYMENT

    Neither the adoption of this Plan nor the grant of any Unit shall be  deemed
to  obligate  the Company  or  any subsidiary  of  the Company  to  continue the
employment of any Participant for any particular period, nor shall the  granting
of a Unit constitute a request or consent to postpone the Retirement date of any
Participant.

11. INDEMNIFICATION OF COMMITTEE

    In  addition to  such other  rights of indemnification  as they  may have as
directors or as members of the Committee, the members of the Committee shall  be
indemnified by the Company against the reasonable expenses, including attorneys'
fees  actually and  necessarily incurred in  connection with the  defense of any
action, suit or proceeding, (or in connection with any appeal therein), to which
they or any of them may be a party  by reason of any action taken or failure  to
act  under or in  connection with the  Plan or any  Award granted hereunder, and
against all amounts paid by them in settlement thereof (provided such settlement
is approved by  independent legal counsel  selected by the  Company) or paid  by
them  in satisfaction  of a  judgment in  any such  action, suit  or proceeding,
except in relation to matters as to  which it shall be adjudged in such  action,
suit or proceedings that such Committee member is liable for gross negligence or
misconduct  in the performance of his duties, provided that within 60 days after
institution of any such action, suit  or proceeding a Committee member shall  in
writing  offer the Company  the opportunity, at  its own expense,  to handle and
defend the same.

12. TERMINATION AND AMENDMENT OF PLAN

    The Board, acting by a majority  of its members, exclusive of Board  Members
who are eligible to receive Units, may from time to time alter, amend or suspend
the  Plan or any Unit  granted hereunder or may at  any time terminate the Plan,
provided, however, that the Board may not  (i) (except as provided in Section  7
hereof) change the total number of Units available under the Plan, (ii) increase
the  maximum term of Units or maximum number  of units that may be granted to an
individual in any  12-month period,  (iii) decrease  the minimum  Unit price  or
otherwise  materially increase the  benefits accruing to  participants under the
Plan or (iv)  materially modify the  eligibility requirements of  the Plan,  and
provided  further that no such action  shall materially and adversely affect any
outstanding Units without the consent of the respective Unit holders.

13. TAX WITHHOLDING

    The Company shall have the power to either require the recipient to remit to
the Company an amount sufficient to satisfy Federal, state and local withholding
tax requirements, or to  deduct from a  payment pursuant to  the Plan an  amount
sufficient to satisfy any withholding tax requirements.

                                      B-7
<PAGE>
14. GOVERNING LAW

    The  provisions  of  the  Plan  shall  be  governed  by  and  interpreted in
accordance with the laws of Delaware.

15. EFFECTIVE DATE AND TERMINATION DATE OF PLAN

    The effective date of the  Plan shall be March 1,  1994, and the Plan  shall
end on March 1, 2004.

                                      B-8
<PAGE>

                          HELENE CURTIS INDUSTRIES, INC.
PROXY              SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS       PROXY
                  FOR ANNUAL MEETING OF STOCKHOLDERS JUNE 28, 1994

   The undersigned hereby appoint(s) Joseph L. Gidwitz, Michael Goldman, and
Gilbert P. Smith as proxies, with full power of substitution, and hereby
authorizes them or any of them to vote the stock of the undersigned at the
Annual Meeting of Stockholders of Helene Curtis Industries, Inc. (the "Company")
to be held in the Auditorium of the Harold Washington Library Center, 400 South
State St., Chicago, Illinois on June 28, 1994 at 10:00 a.m., and at any
adjournments thereof, as indicated on the other side of this card on the
proposals described in the Notice and Proxy Statement for such meeting and in
their discretion on other matters which may properly come before the meeting.

       PLEASE COMPLETE THE OTHER SIDE, DATE, SIGN AND RETURN PROMPTLY.


<PAGE>

   PLEASE MARK IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. / /

<TABLE>
<S>                           <C>               <C>              <C>    <C>                              <C>     <C>       <C>
                                 FOR ALL         AGAINST ALL
                              NOMINEES LISTED   NOMINEES LISTED  FOR ALL NOMINEES LISTED
                                                                 EXCEPT THE FOLLOWING:

1. ELECTION OF DIRECTORS:

   The nominees for director      / /             / /            / /  _____________________________
   are: Marshall L. Burman,
   Frank W. Considine, and
   Ronald J. Gidwitz


2. Proposal to approve the       For           Against           Abstain  3. Proposal to approve the      For     Against   Abstain
   material terms of the                                                     the material terms of the
   Executive Management                                                      1994 Stock Appreciation
   Incentive Plan.                / /            / /               / /       Right Plan.                  / /       / /      / /


                                                                          4. Ratification of the          For     Against   Abstain
                                                                             selection of Coopers
                                                                             & Lybrand as Independent     / /      / /       / /
                                                                             Accountants.

                                                                               UNLESS OTHERWISE INSTRUCTED, THIS PROXY WILL BE VOTED
                                                                               FOR ALL NOMINEES LISTED IN PROPOSAL 1 AND FOR
                                                                               PROPOSALS 2, 3 AND 4.
                                                                               Dated:_______________________________________ , 1994
                                                                               ____________________________________________________
                                                                               ____________________________________________________

                                                                               Please sign exactly as your name appears. If acting
                                                                               attorney, executor, trustee, or in representative
                                                                               capacity, sign name and title.
                Please indicate any changes in your address above.
</TABLE>



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission