CURTIS HELENE INDUSTRIES INC /DE/
SC 13G, 1996-02-13
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                               UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549

                                SCHEDULE 13G

                 Under the Securities Exchange Act of 1934
                          (Amendment No.       )*
                                         ------

                          Helene Curtis Industries
- ------------------------------------------------------------------------------
                              (Name of Issuer)

                          class A  common stock
- ------------------------------------------------------------------------------
                       (Title of Class of Securities)

                                423-236-108
- ------------------------------------------------------------------------------
                              (CUSIP Number)

Check the  following box if a fee is being paid with this statement / /.  (A
fee is not required only if the filing person: (1) has a previous statement on
file reporting beneficial ownership of more than five percent of the class of
securities  described in Item 1; and (2) has filed no amendment subsequent
thereto reporting  beneficial ownership of five percent or less of such class.)
(See Rule 13d-7).

*The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which
would alter the disclosures provided in a prior cover page.

The information  required in the  remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934  ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).



                              Page 1 of  8  pages

<PAGE>

CUSIP No. 423-236-108                 13G                 Page     of     Pages
          -----------                                            ---    ---

- -------------------------------------------------------------------------------
 1 Name of Reporting Person.  S.S. or I.R.S. Identification No. of Above
     Person

              Kenneth L. Fisher   ###-##-####
- -------------------------------------------------------------------------------
 2 Check the Appropriate Box if a Member     (a)  / /
   of a Group*                               (b)  / /
- -------------------------------------------------------------------------------
 3 SEC Use Only

- -------------------------------------------------------------------------------
 4 Citizenship or Place of Organization
           United States
- -------------------------------------------------------------------------------
Number of Shares              5 Sole Voting Power
 Beneficially                    501,850 shares
 Owned by                    --------------------------------------------------
 Each Reporting               6 Shared Voting Power
 Person With                      na
                             --------------------------------------------------
                              7 Sole Dispositive Power
                                  501,850 shares
                             --------------------------------------------------
                              8 Shared Dispositive Power
                                  na
- -------------------------------------------------------------------------------
 9 Aggregate Amount Beneficially Owned by Each Reporting Person
                      501,850 shares
- -------------------------------------------------------------------------------
10 Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares*

- -------------------------------------------------------------------------------
11 Percent of Class Represented by Amount in Row (9)
                          7.3%
- -------------------------------------------------------------------------------
12 Type of Reporting Person*
                          IN
- -------------------------------------------------------------------------------
                    *SEE INSTRUCTION BEFORE FILLING OUT!



<PAGE>

CUSIP No. 423-236-108                 13G                 Page     of     Pages
          -----------                                            ---    ---

- -------------------------------------------------------------------------------
 1 Names of Reporting Persons.  S.S. or I.R.S. Identification Nos. of Above
     Persons

              Fisher Investments, Inc.  94-3029777
- -------------------------------------------------------------------------------
 2 Check the Appropriate Box if a Member     (a)  / /
   of a Group*                               (b)  / /
- -------------------------------------------------------------------------------
 3 SEC Use Only

- -------------------------------------------------------------------------------
 4 Citizenship or Place of Organization
           Fisher Investments was organized and incorporated in the state
           of California.
- -------------------------------------------------------------------------------
Number of Shares              5 Sole Voting Power
 Beneficially                    501,850 shares
 Owned by                    --------------------------------------------------
 Each Reporting               6 Shared Voting Power
 Person With                      na
                             --------------------------------------------------
                              7 Sole Dispositive Power
                                  501,850 shares
                             --------------------------------------------------
                              8 Shared Dispositive Power
                                  na
- -------------------------------------------------------------------------------
 9 Aggregate Amount Beneficially Owned by Each Reporting Person
                      501,850 shares
- -------------------------------------------------------------------------------
10 Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares*

- -------------------------------------------------------------------------------
11 Percent of Class Represented by Amount in Row (9)
                          7.3%
- -------------------------------------------------------------------------------
12 Type of Reporting Person*
                          IA
- -------------------------------------------------------------------------------
                    *SEE INSTRUCTION BEFORE FILLING OUT!




<PAGE>

                                          SCHEDULE 13
                                          FOR HOLDINGS AS OF 12/31/95

ITEM 1  SECURITY AND ISSUER
(1a) Helene Curtis Industries

(1b) 325 North Wells Street
     Chicago, IL 60610-4791

ITEM 2
(2a) NAME OF PERSON FILING
     a. Fisher Investments
     b. Kenneth L. Fisher

(2b) ADDRESS OF PRINCIPAL BUSINESS OFFICE
     a. Fisher Investments
        13100 Skyline Blvd.
        Woodside, CA 94062

     b. Fisher Investments
        13100 Skyline Blvd.
        Woodside, CA 94062

(2c) CITIZENSHIP

     a. Fisher Investments. Inc. was incorporated and is organized in the state
        of California
     b. Kenneth L. Fisher: United States

(2d) TITLE OF CLASS OF SECURITIES

     There is no title of class of equity purchased. Securities is registered
     as class A common stock.

(2e) CUSIP NUMBER
     423-236-108

ITEM 3  IF THIS STATEMENT IS FILED PURSUANT TO RULES 13d-1(b), OR 13d-2(b),
CHECK WHETHER THE PERSON FILING IS A:

    (e) Investment Adviser registered under section 203 of the Investment
        Advisers Act of 1940

ITEM 4 OWNERSHIP

    (a) amount beneficially owned:
         501,850

    (b) percent of class:
         7.3%

    (c) Number of shares as to which such person has:
        a. Fisher Investments:
       (i) sole power to vote or to direct the vote:  501,850 shares
      (ii) shared power to vote or to direct the vote: 0 shares
     (iii) sole power to dispose or to direct the disposition of: 501,850
           shares

<PAGE>

      (iv) shared power to dispose or to direct the disposition of: 0 shares

       b. Kenneth L. Fisher
      (i) sole power to vote or to direct the vote:  501,850 shares
     (ii) shared power to vote or to direct the vote: 0 shares
    (iii) sole power to dispose or to direct the disposition of: 501,850
          shares
     (iv) shared power to dispose or to direct the disposition of: 0 shares

ITEM 5 OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS
         N/A

ITEM 6 OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON
         N/A

ITEM 7 IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED
THE SECURITY BEING REPORTED BY THE PARENT HOLDING COMPANY
       N/A

ITEM 8 IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP
       N/A

ITEM 9 NOTICE OF DISSOLUTION OF THE GROUP
       N/A

ITEM 10 CERTIFICATION

By signing below, I certify that, to the best of my knowledge and belief,
the securities referred to above were acquired in the ordinary course of
business and were not acquired for the purpose of and do not have the effect of
changing or influencing the control of the issuer of such securities and were
not acquired in connection with or as a participant in any transaction having
such purposes or effect.

                                            SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

                                            Fisher Investments, Inc.

                                            by
                                               -------------------------------
                                            Kenneth L. Fisher
                                            Chairman and CEO




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