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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D. C. 20549
FORM 8-K
Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): September 18, 1998
THE ST. JOE COMPANY
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(Exact name of registrant as specified in its charter)
Florida 1-10466 59-0432511
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(State or other jurisdiction of (Commission (I.R.S. Employer
Incorporation) File No.) Identification No.)
Suite 400, 1650 Prudential Drive
Jacksonville, Florida 32207
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(Address of principal executive offices) (Zip Code)
Registrant's telephone number, including area code: (904) 396-6600
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Item 5. Other Events
On September 18, 1998, the Company and the National Football League mutually
agreed not to proceed with plans for the joint development, construction and
operation of NFL entertainment centers, tentatively called NFLX. After
extensive discussions and analysis, the Company and the NFL jointly decided not
to pursue the project further.
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.
The St. Joe Company
Date September 21, 1998 By:/Michael N. Regan/
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Michael N. Regan
Vice President Finance and Planning
(Principal Financial Officer)
