MARTIN LAWRENCE LIMITED EDITIONS INC
10-Q, 1996-05-20
MISCELLANEOUS PUBLISHING
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<PAGE>   1
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549


                                  FORM 10-Q


                  QUARTERLY REPORT UNDER SECTION 13 or 15(d)
                    OF THE SECURITIES EXCHANGE ACT OF 1934

                                                    

For the quarter ended:                                 Commission File Number:
    March 31, 1996                                             0-13141        
----------------------                                 -----------------------


                    MARTIN LAWRENCE LIMITED EDITIONS, INC.
------------------------------------------------------------------------------
            (Exact name of Registrant as specified in its charter)


             Delaware                                      95-4103583         
---------------------------------                 ----------------------------
   (State or other jurisdiction                   (IRS Employer Identification
of incorporation or organization)                           Number)           
                                               

                              16250 Stagg Street
                          Van Nuys, California 91406
------------------------------------------------------------------------------
            (Address and zip code of principal executive offices)


                                (818) 988-0630
------------------------------------------------------------------------------
             (Registrant's telephone number, including area code)
                                                     

Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject to the
filing requirements for at least the past 90 days.

                               YES   X        NO
                                   -----         -----


Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date:


                                                  Number of Shares Outstanding
           Class                                        at May 10, 1996       
           -----                                  ----------------------------

Common Stock, $.01 par value                               5,893,748          





                      This document consists of 14 pages
                                                     
                                                     






















<PAGE>   2
                     MARTIN LAWRENCE LIMITED EDITIONS, INC.

                               TABLE OF CONTENTS

                                                                          Page

PART I.  FINANCIAL INFORMATION

    Item 1.     Financial Statements

                Consolidated Balance Sheet for March 31, 1996
                  and December 31, 1995 (Unaudited) . . . . . . . . . . .   3

                Consolidated Statement of Operations
                  for the Three Months Ended March 31, 1996
                  and March 31, 1995 (Unaudited)  . . . . . . . . . . . .   4

                Consolidated Statement of Cash Flows
                  for the Three Months Ended March 31, 1996
                  and March 31, 1995 (Unaudited)  . . . . . . . . . . . .   5

                Notes to Unaudited Consolidated
                  Financial Statements  . . . . . . . . . . . . . . . . .   6

     Item 2.    Management's Discussion and Analysis of Financial 
                  Condition and Results of Operations . . . . . . . . . .   9

PART II. OTHER INFORMATION

     Item 1.    Legal Proceedings . . . . . . . . . . . . . . . . . . . .  14

     Item 2.    Changes in Securities . . . . . . . . . . . . . . . . . .  14

     Item 3.    Defaults Upon Senior Securities . . . . . . . . . . . . .  14

     Item 4.    Submission of Matters to a Vote of Security
                  Holders . . . . . . . . . . . . . . . . . . . . . . . .  14

     Item 5.    Other Information . . . . . . . . . . . . . . . . . . . .  14

     Item 6.    Exhibits and Reports on Form 8-K  . . . . . . . . . . . .  14



                                  Page 2 of 14
<PAGE>   3
                    MARTIN LAWRENCE LIMITED EDITIONS, INC.

                        PART I.  FINANCIAL INFORMATION

                        ITEM 1.  FINANCIAL STATEMENTS

--------------------------------------------------------------------------------

                          CONSOLIDATED BALANCE SHEET
                                 (UNAUDITED)

<TABLE>
<CAPTION>
                                                         March 31, 1996        Dec. 31, 1995
                                                         --------------        -------------
<S>                                                       <C>                   <C>
ASSETS
Current assets:
  Cash and cash equivalents                               $   188,000           $   769,000
  Accounts receivable, net (Note 2)                         1,042,000             1,033,000
  Inventories (Note 2)                                     11,836,000            12,318,000
  Prepaid expenses and other current assets                   385,000               363,000
  Notes receivable, short-term                                 31,000                31,000
                                                          -----------           -----------
Total current assets                                       13,482,000            14,514,000
Equipment and leasehold improvements,
  net of accumulated depreciation and
  amortization (Note 2)                                     2,884,000             2,907,000
Other assets                                                  689,000               693,000
Deferred income taxes (Note 3)                                652,000               652,000
                                                          -----------           -----------
Total assets                                              $17,707,000           $18,766,000
                                                          ===========           ===========
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Accounts payable and accrued expenses (Note 2)          $ 3,302,000           $ 3,170,000
  Accrued compensation and employee benefits                  490,000               512,000
  Deferred rents--current                                     103,000               170,000
  Customer deposits                                           152,000               155,000
  Escrowed funds (Note 4)                                        -                  150,000
  Notes payable                                                16,000                16,000
  Deferred income taxes (Note 3)                            1,341,000             1,341,000
                                                          -----------           -----------
Total current liabilities                                   5,404,000             5,514,000
Notes payable, long-term                                      211,000               214,000
Deferred rents                                                409,000               407,000
                                                          -----------           -----------
Total liabilities                                           6,024,000             6,135,000
                                                          -----------           -----------

Commitments and contingencies
Mandatorily redeemable preferred stock--
  $.01 par value, 1,000,000 shares
  authroized, 260,000 shares issued
  and outstanding at March 31, 1996 (Note 4)                2,353,000             2,021,000
                                                          -----------           -----------

Stockholders' equity:
  Preferred stock--$.01 par value, 4,000,000
    shares authorized, none issued or outstanding                -                     -
  Common stock--$.01 par value, 20,000,000
    shares authorized, 8,350,000 shares issued
    and 5,893,748 shares outstanding
    at March 31, 1996 and December 31, 1995                    83,000                83,000
  Paid-in capital                                          27,709,000            27,709,000
  Deficit                                                 (10,677,000)           (9,397,000)
  Less cost of shares held in treasury--
    2,456,000 shares at March 31, 1996 and
    December 31, 1995                                      (7,785,000)           (7,785,000)
                                                          -----------           -----------
Total stockholders' equity                                  9,330,000            10,610,000
                                                          -----------           -----------

Total liabilities and stockholders' equity                $17,707,000           $18,766,000
                                                          ===========           ===========
</TABLE>

          See accompanying notes to consolidated financial statements

                                 Page 3 of 14
<PAGE>   4
                     MARTIN LAWRENCE LIMITED EDITIONS, INC.

                         PART I.  FINANCIAL INFORMATION

                         ITEM 1.  FINANCIAL STATEMENTS

                      CONSOLIDATED STATEMENT OF OPERATIONS
                                  (Unaudited)

<TABLE>
<CAPTION>
                                                  Three Months Ended March 31,
                                                     1996              1995
                                                --------------    -------------

<S>                                             <C>               <C>
Revenues:
  Net sales                                     $  5,382,000      $  4,170,000
  Other income                                       109,000           157,000
                                                --------------    -------------
                                                   5,491,000         4,327,000
                                                --------------    -------------
Costs and expenses:
  Cost of sales                                    2,122,000         1,616,000
  Selling expenses                                 3,013,000         2,437,000
  General and administrative expenses              1,559,000         1,335,000
  Interest                                             4,000             3,000
  Net (gain) on gallery closure                          -             (91,000)
                                                --------------    -------------
                                                   6,698,000         5,300,000
                                                --------------    -------------
Loss before tax benefit                           (1,207,000)         (973,000)

Provision for taxes (benefit)                          3,000           (46,000)
                                                --------------    -------------

Net loss                                          (1,210,000)         (927,000)

Dividends and accretion on mandatorily
  redeemable preferred stock                          70,000            33,000
                                                --------------    -------------

Net loss applicable to common stock             $ (1,280,000)     $   (960,000)
                                                ==============    =============

Net loss per common share                       $       (.22)     $       (.16)
                                                ==============    =============

Weighted average common shares
  outstanding                                      5,894,000         5,894,000
                                                ==============    =============
</TABLE>




          See accompanying notes to consolidated financial statements




                                  Page 4 of 14
<PAGE>   5

                    MARTIN LAWRENCE LIMITED EDITIONS, INC.

                        PART I.  FINANCIAL INFORMATION


                        ITEM 1.  FINANCIAL STATEMENTS

-------------------------------------------------------------------------------

                     CONSOLIDATED STATEMENT OF CASH FLOWS
                                 (Unaudited)



<TABLE>
<CAPTION>

                                                                  Three Months ended March 31,
                                                                   1996                  1995
                                                               ------------           ------------
<S>                                                            <C>                    <C>
Cash flows from operating activities:
  Net loss                                                     $ (1,210,000)          $   (927,000)
  Adjustments to reconcile net loss to net cash
    provided by (used in) operating activities:
      Depreciation and amortization                                 230,000                226,000
  Changes in assets and liabilities:
      Accounts receivable, net                                       (9,000)              (106,000)
      Inventories                                                   482,000                285,000
      Prepaid expenses and other current assets                     (22,000)               (93,000)
      Other assets                                                    4,000                 (6,000)
      Accounts payable and accrued expenses (Note 5)                 68,000               (313,000)
      Accrued compensation and employee benefits                    (22,000)               (36,000)
      Escrowed Funds                                               (150,000)                  -
      Deferred rents                                                (65,000)               (78,000)
      Customer deposits                                              (3,000)                (6,000)
      Deferred income taxes                                            -                   (51,000)
                                                               ------------           ------------
  Net cash provided by (used in) operating activities              (697,000)            (1,105,000)
                                                               ------------           ------------
Cash flows from investing activities:
  Additions to equipment and leasehold improvements                (207,000)               (28,000)
                                                               ------------           ------------
  Net cash used in investing activities                            (207,000)               (28,000)
                                                               ------------           ------------
Cash flows from financing activities:
  Net proceeds from issuance of mandatorily
    redeemable preferred stock (Note 4)                             326,000              1,787,000
  Dividends paid on preferred stock                                    -                      -
  Notes payable                                                      (3,000)                (1,000)
                                                               ------------           ------------
  Net cash provided by financing activities                         323,000              1,786,000
                                                               ------------           ------------
  Net increase (decrease) in cash and cash equivalents             (581,000)               653,000
  
  Cash and cash equivalents at beginning of period                  769,000                575,000
                                                               ------------           ------------
  Cash and cash equivalents at end of period                   $    188,000           $  1,228,000
                                                               ============           ============
</TABLE>


          See accompanying notes to consolidated financial statements



                                 Page 5 of 14

<PAGE>   6
                     MARTIN LAWRENCE LIMITED EDITIONS, INC.

                         PART I.  FINANCIAL INFORMATION

         ITEM 1.  FINANCIAL STATEMENTS: NOTES TO UNAUDITED CONSOLIDATED
                              FINANCIAL STATEMENTS
-------------------------------------------------------------------------------

        Note 1.  BASIS OF PRESENTATION

        The unaudited consolidated financial statements presented herein
include the accounts of Martin Lawrence Limited Editions, Inc., a Delaware
corporation, and its wholly owned subsidiaries (the "Company").  All
significant intercompany accounts and transactions have been eliminated from
the consolidated financial statements.

        These financial statements have been prepared in accordance with the
instructions to Form 10-Q and do not contain certain information required by
generally accepted accounting principals.  These statements should be read in
conjunction with the financial statements and notes thereto included in the
Company's Form 10-K for the year ended December 31, 1995.  The accompanying
financial statements reflect all adjustments of a normal recurring nature which
are, in the opinion of management, necessary for a fair presentation.

        Reclassification:  Beginning in 1996, certain expenses, such as store
rents and other occupancy costs, which were previously classified as general
and administrative expenses have been reclassified as selling expenses.  Such
expenses amounted to $789,000 in 1996 and $687,000 in 1995.

        All prior year financial information has been restated to conform with
this year's presentation.

        Note 2.  DETAILS OF CERTAIN FINANCIAL STATEMENT COMPONENTS

        ACCOUNTS RECEIVABLE

<TABLE>
<CAPTION>
                                       March 31, 1996      December 31, 1995
                                       --------------      -----------------
        <S>                             <C>                  <C>
        Amounts due from
          trade customers               $ 1,062,000          $ 1,054,000

        Accounts receivable -
          other                               5,000                4,000

        Less: Allowance for
          doubtful accounts                 (25,000)             (25,000)
                                        -----------          -----------
                                        $ 1,042,000          $ 1,033,000
                                        ===========          ===========
</TABLE>

        INVENTORIES

<TABLE>
<CAPTION>
                                       March 31, 1996      December 31, 1995
                                       --------------      -----------------
        <S>                             <C>                  <C>
        Raw materials - 
          framing                       $   306,000          $   277,000

        Finished goods:
          Limited editions,
            frames and other              9,986,000           10,304,000

         Original works of art            1,544,000            1,737,000
                                        -----------          -----------
                                        $11,836,000          $12,318,000
                                        ===========          ===========
</TABLE>


                                  Page 6 of 14

<PAGE>   7
                     MARTIN LAWRENCE LIMITED EDITIONS, INC.

                         PART I.  FINANCIAL INFORMATION

         ITEM 1.  FINANCIAL STATEMENTS: NOTES TO UNAUDITED CONSOLIDATED
                              FINANCIAL STATEMENTS
-------------------------------------------------------------------------------

        Note 2.  DETAILS OF CERTAIN FINANCIAL STATEMENT COMPONENTS
                 (Contd.)

        EQUIPMENT AND LEASEHOLD IMPROVEMENTS

<TABLE>
<CAPTION>
                                       March 31, 1996      December 31, 1995
                                       --------------      -----------------
        <S>                             <C>                  <C>
        Equipment                       $ 4,153,000          $ 4,113,000
        Leasehold improvements          $ 7,025,000          $ 6,858,000
                                        -----------          -----------
                                         11,178,000           10,971,000
        Less: Accumulated
          depreciation and
          amortization                   (8,294,000)          (8,064,000)
                                        -----------          -----------
                                        $ 2,884,000          $ 2,907,000
                                        ===========          ===========
</TABLE>

        ACCOUNTS PAYABLE AND ACCRUED EXPENSES

        At March 31, 1996 and December 31, 1995, the Company had rent payable
of $417,000 and $436,000, respectively, included in accounts payable and
accrued expenses.

        Note 3.  INCOME TAXES

        The income tax benefit for the three months ended March 31, 1995
reflects adjustments to the deferred income tax liability.  The provision of
$3,000 in the first quarter of 1996 relates to state income or franchise taxes.

        Note 4.  MANDATORILY REDEEMABLE PREFERRED STOCK

        On February 6, 1995, the Company issued 200,000 shares of its 10%
Cumulative Convertible Preferred Stock, $.01 par value per share (the
"Preferred Stock"), pursuant to a private placement commenced in October 1994.
The shares of Preferred Stock were sold at $10.00 per share.  The Company
received net proceeds of $1,786,000 from the initial closing of the offering.
In three additional closings of the private placement on September 18, 1995,
January 3, 1996 and February 8, 1996, the Company received additional net
proceeds of $232,500, $139,500 and $186,000, respectively, and issued an
aggregate of 60,000 shares of Preferred Stock.  The $150,000 of gross proceeds
from the January 3, 1996 closing was included as a liability (Escrowed Funds)
at December 31, 1995 since the amounts were held in escrow subject to the
escrow holder's clearing of the funds prior to distribution to the Company.
The private placement terminated on February 5, 1996.

        Dividends on the Preferred Stock are payable semi-annually at the rate
of 10% per annum on April 1 and October 1 of each year.  Each share of
Preferred Stock will automatically convert into 10 shares of the Company's
common stock, subject to adjustment in certain events, when the trading price
of the common stock equals or


                                  Page 7 of 14
<PAGE>   8
                     Martin Lawrence Limited Editions, Inc.

                         PART I.  FINANCIAL INFORMATION

         ITEM 1.  FINANCIAL STATEMENTS: NOTES TO UNAUDITED CONSOLIDATED
                              FINANCIAL STATEMENTS

        Note 4.  MANDATORY REDEEMABLE PREFERRED STOCK (Cont.)

exceeds $2.25 per share for 20 consecutive trading days.  In addition, holders
of the Preferred Stock may, under certain circumstances, elect to convert the
Preferred Stock into common stock.

        The Preferred Stock is redeemable by the Company on or after January 1,
1997 at $10.80 per share, with redemption rates decreasing by $0.20 per year
until the rate is $10.00 per share on or after January 1, 2001.  The Company
must redeem all of the shares of Preferred Stock no later than January 1, 2005.

        Holders of Preferred Stock will be entitled to elect 20% (not less than
two) of the Board of Directors when dividends on the Preferred Stock have been
in arrears in an amount equal to at least two semi-annual dividends.  The
holders of Preferred Stock will be entitled to elect an additional 10% (not
less than one) of the directors upon each additional dividend arrearage until
either they can elect a majority of the Board of Directors or the dividends in
arrears have been paid in full.

        Thomas Green, the principal of one of the placement co-agents for the
private placement, acquired 77,500 shares of the Preferred Stock in the initial
closing of the offering.

        The proceeds from the offering were used principally for acquiring new
inventory, marketing and sales expansion, opening new galleries, the payment of
certain lease deferrals and for working capital and general corporate purposes.

        In connection with its private placement of Preferred Stock, the Company
issued warrants to purchase an aggregate of 162,500 shares of common stock to
the placement co-agents for the offering (the "Warrants").  The Warrants are
exercisable at $1.20 per share of common stock for an 18-month period commencing
at such time that the common stock equals or exceeds $2.25 per share for 20
consecutive trading days.  The exercise price of the Warrants (other than $.10
per share) may be paid with a promissory note secured by the shares of common
stock issuable upon exercise of the Warrants and maturing 18 months from the
date of issuance.  The Warrants expire as follows: 125,000 on February 6, 2000,
15,625 on September 18, 2000, 9,500 on January 3, 2001 and 12,500 on February 8,
2001.

        Note 5.  ADDITIONAL CASH FLOW INFORMATION

        For the three months ended March 31, 1996, accounts payable and accrued
expenses include non-cash financing activities of $64,000 for dividends payable
on the Preferred Stock.  There was an additional non-cash financing activity of
$6,000 for accretion on the Preferred Stock.

                                  Page 8 of 14
<PAGE>   9
                     MARTIN LAWRENCE LIMITED EDITIONS, INC.

                         PART I.  FINANCIAL INFORMATION

           ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                      CONDITION AND RESULTS OF OPERATIONS

-------------------------------------------------------------------------------

        1.  LIQUIDITY AND CAPITAL RESOURCES

        Several key components affect the Company's ability to meet its
financial needs, including funds generated from operations, levels of accounts
receivable and inventories, capital expenditures, short-term borrowing capacity
and the ability to obtain long-term capital on satisfactory terms.  For the
three months ended March 31, 1996, the Company experienced negative cash flow
from operating activities of $704,000, compared with a negative cash flow from
operating activities of $1,105,000 during the same period last year.  This
change is due to increased sales and the reduction in Company owned inventory.

        Overall, cash decreased $581,000 in the first quarter of 1996, compared
with an increase of $653,000 for the comparable period last year.  The
principal reason for this difference is the Company's receipt during the first
quarter of 1995 of net proceeds of $1,787,000 from the private placement
discussed below compared to $325,000 in the first quarter of 1996.

        On February 6, 1995, the Company issued 200,000 shares of its 10%
Cumulative Convertible Preferred Stock, $.01 par value per share (the "Preferred
Stock"), pursuant to a private placement commenced in October 1994. The shares
of Preferred Stock were sold at $10 per share.  The Company received net
proceeds of $1,786,000 from the offering.  In three additional closings of the
private placement on September 18, 1995, January 3, 1996 and February 8, 1996,
the Company received additional net proceeds of $232,500, $139,500 and $186,000,
respectively, and issued an aggregate of 60,000 shares of Preferred Stock.

        As a result of the Southern California earthquake in January 1994, in
1995, the Company received an aggregate of $206,200 of proceeds under a
disaster assistance loan with the Small Business Administration (the "SBA
Loan").  The SBA Loan accrues interest at the rate of 4% per annum.  Principal
and interest payments of $1,965 per month began on March 10, 1996 and the
balance is due on February 10, 2007.  The SBA loan is secured by the Company's
equipment and machinery.

        Due to the Company's net losses, the Company's cash flow has been
severely restricted.  In order to alleviate some of the constraints on the
Company's cash flow, in March 1996, the Company took a series of measures to
reduce its overhead costs.  The Company has reduced its staff at corporate
headquarters by approximately 15% through layoffs and attrition.  The Company
has also terminated its full-time security staff at its corporate headquarters
and instituted alternative internal safeguards.  In addition, on May 1, 1996,
the Company began reducing certain selling costs within its control including
sales commissions.

        In April 1996, the Company signed a lease for a new distribution
facility to replace its present facility.  The new location is 12,000 square
feet smaller and will be occupied on September 1, 1996.  This

                                  Page 9 of 14
<PAGE>   10
                     Martin Lawrence Limited Editions, Inc.

                         PART I.  FINANCIAL INFORMATION

          ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                      CONDITION AND RESULTS OF OPERATIONS


        1.      Liquidity and Capital Resources (Contd.)

relocation will significantly reduce corporate rent.  In addition, the Company
continues to evaluate its other leases.

        On April 1, 1996, the Company entered into a Loan and Security
Agreement with four individuals (the "Lenders") to borrow an aggregate of
$500,000 (the "Loan").  The Loan has a maturity of six months and bears
interest at the rate of 24% per annum (with a default rate of 36% per annum).
All portions of the Loan funded between April 1 and April 3, 1996.  The Loan is
secured by the Company's inventory with a cost of approximately $5,500,000.  In
connection with the Loan, the Company issued to the Lenders five-year warrants
to purchase an aggregate of 50,000 shares at $1.00 per share.  Thomas Green
Securities, Inc. ("TGI") arranged the Loan on behalf of the Company and, for
those services, the Company paid TGI a fee of $20,000.

        On April 17, 1996, Woodfield Associates filed a lawsuit against the
Company in Circuit Court for the Sixth Judicial Circuit for the State of
Michigan alleging, among other things, the Company's failure to satisfy its
lease obligations, including the payment of rent.  On August 15, 1995, after
receiving a notice of forcible detainer action from the landlord for failure to
pay several months' rent, the Company vacated its premises in the Woodfield
Mall prior to the expiration of the lease.  The term of the lease as set forth
in the lease agreement extended until January 31, 2001.  The lawsuit demands
payment of $1,943,602.90 in damages for rent and other charges through the end
of the lease term.  The Company believes that the damages sought by Woodfield
Associates are far in excess of any damages the landlord may have suffered.
The Company believes that it will be able to reach a settlement of the action
with Woodfield Associates which may involve leasing of a new, smaller space in
the Woodfield Mall.

        At April 30, 1996, the Company owed approximately $600,000 to its major
supplier of non-published artwork for the purchase of various artwork.  The
Company is currently negotiating repayment terms and continuing payment terms
for new purchases of artwork with such supplier.

        The Company believes that, based on its current projections, its cash
and capital resources should be sufficient to meet its financing requirements
throughout the balance of 1996.  The Company will continue its efforts to
increase sales, maintain margins, reduce inventory levels and minimize
operational costs.  However, the Company can make no assurances that it will
meet its current projections.  The Company is exploring alternative sources of
liquidity, including other sources of financing and reductions of inventory
levels.  Notwithstanding the foregoing, in the event that additional financing
is not available, the Company may elect to undertake such other actions as may
be appropriate in light of the circumstances at the time.

                                 Page 10 of 14
<PAGE>   11
                     MARTIN LAWRENCE LIMITED EDITIONS, INC.

                         PART I.  FINANCIAL INFORMATION

           ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                      CONDITION AND RESULTS OF OPERATIONS

-------------------------------------------------------------------------------

        2.  RESULTS OF OPERATIONS

            a.  THREE MONTHS ENDED MARCH 31, 1996

        Net sales for the three months ended March 31, 1996 were $5,382,000, an
increase of $1,212,000 or 29.1%, compared with the same period in 1995.  The
Company believes that this increase was due to its promotional activities
coupled with sales of artwork published by the Company's newest artist,
increased consumer confidence in the economy and the opening of two new gallery
locations and five frame shops.

        Retail sales were $4,042,000, an increase of 40.8%, compared with the
same period last year.  Retail operations provided 75.1% of total net sales
through the full-period operation of 21 galleries and the full-period operation
of four frame shops.  During the same quarter last year, retail operations
provided 68.9% of the total net sales through the full-period operation of 20
galleries.

        Retail sales on a same-store basis (17 stores) increased 47.1%,
compared with the same period last year.  The Company believes that this
increase is due, in part, to sales of artwork published by the Company's newest
artist, promotional activities and increased consumer confidence in the economy.

        Additionally, during the period October 1995 to January 1996, the
Company opened five Martin Lawrence Frame Shops to provide custom framing
services.  While adding to the sales increase, these stores had not yet reached
their break-even point by the end of the quarter.

        The Company opened five Masterpieces of the World retail stores between
May and July 1995 in regional shopping malls in California.  All of these
locations were taken on a temporary basis in order to test a new concept in art
retailing.  Masterpieces of the World sold framed oil paintings at affordable
prices, primarily under $500.  The results of operations of Masterpieces of the
World did not meet the Company's expectations and, accordingly, the Company
began closing the stores in January 1996 and completed the closings in March.
Although the Company has ceased operating Masterpieces of the World retail
stores, management believes that the concept may be viable in other venues.
The Company currently offers Masterpieces of the World inventory in its Frame
Shops locations and gallery outlet store.

        Wholesale sales provided 10.8% of net sales, compared with 17.8% of net
sales for the same quarter last year.  Wholesale sales for the first quarter of
1996 were $582,000, a decrease of 21.9%, compared with the same period last
year.  The Company believes that this decrease is primarily due to two large
sales made last year in the amount of $165,000.

        Auction sales for the first quarter of 1996 were $758,000, or 14.1% of
net sales, compared with $554,000, or 13.3%, of net sales for the same period
in 1994.  The Company believes that this increase is due to increased frequency
of auctions during the quarter.

                                 Page 11 of 14
<PAGE>   12
                     Martin Lawrence Limited Editions, Inc.

                         PART I.  FINANCIAL INFORMATION

           ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                      CONDITION AND RESULTS OF OPERATIONS
----------------------------------------------------------------------------

        2.  RESULTS OF OPERATIONS (Cont.)

            a.  THREE MONTHS ENDED MARCH 31, 1996 (Cont.)

        Auctions which are conducted in geographical areas where the Company
has retail galleries tend to reduce the retail sales per square foot in those
galleries.  However, the Company believes that the combination of its retail
galleries and auctions have increased its overall sales in those areas.

        Historically, a majority of the Company's net sales have been generated
by the works of only a few of the Company's published artists.  The Company
expects the mix of these artists to change over time, due to factors such as
changing customer preference and the expiration or termination of publishing
agreements with artists.  As a result of these factors, the Company maintains
an extensive inventory of the works of popular artists and constantly seeks to
attract new promising artists and to promote their works.  The works of two of
the Company's published artists accounted for approximately 12.9% and 6.1% of
the Company's net sales during the first three months of 1996.  Two of the
Company's non-published artists accounted for approximately 13.4% and 8.1%,
respectively, of the Company's net sales during the first three months of 1996.

        Cost of sales as a percentage of net sales was 39.4% and 38.8% for the
three months ended March 31, 1996 and 1995, respectively.  The increase in the
cost of sales percentage from 1995 to 1996 was primarily the result of lower
margins on selected works of art.

        Selling expenses as a percentage of net sales were 56.0% and 58.4% for
the three months ended March 31, 1996 and 1995, respectively.  Selling expenses
include such items as retail sales location occupancy costs, advertising, sales
commissions, brochures and other promotional material costs, freight and
certain salary expenses.  The percentage decrease is primarily due to the
increase in sales.

        Selling expenses increased $576,000 in the first quarter of 1996,
compared with the first quarter of 1995.  The increase is primarily due to
increased promotional costs and fixed and variable compensation in the amount
of $442,000 associated with the increase in sales.  Sales location occupancy
costs increased $103,000 over the same period last year.  This increase is due
to the opening of new locations and increased percentage rent under certain
leases.  Depreciation expense increased $10,000 over the same period last
year.  All other selling expenses increased $21,000 compared with the comparable
period last year.

        On May 1, 1996, the Company began reducing certain selling costs within
its control including sales commissions.  In addition, the Company continues to
evaluate its leases.

        General and administrative expenses as a percentage of net sales were
29.0% and 32.0% for the three months ended March 31, 1996 and 1995,
respectively.  General and administrative expenses include all



                                 Page 12 of 14
<PAGE>   13

                    MARTIN LAWRENCE LIMITED EDITIONS, INC.

                        PART I.  FINANCIAL INFORMATION


          ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                         CONDITION AND RESULTS OF OPERATIONS

-------------------------------------------------------------------------------

        2.  RESULTS OF OPERATIONS (Contd.)

            a.  THREE MONTHS ENDED MARCH 31, 1996 (Contd.)

corporate overhead costs.  General and administrative expenses increased
$224,000, compared with the same period in 1995.  For the three months ended
March 31, 1996, occupancy costs increased $9,000 over the same period last
year.  Depreciation and amortization expense decreased $12,000, compared with
the same period last year.  All other general and administrative expenses
increased $221,000, compared with the same period last year, due in part to
additional operational and support personnel required for the sales volume
increase and the increased level of credit card sales resulting in higher
finance costs.

        The Company had a net loss applicable to common stock of $1,280,000 for
the three months ended March 31, 1996, compared with a net loss applicable to
common stock of $960,000 in the same period last year.  The increase in the net
loss is due to higher cost of sales and higher selling and general and
administrative expenses associated with increased sales volume and additional
retail locations.  Additionally, in the first quarter of 1995, the Company
realized a $91,000 gain on gallery closings and $46,000 tax benefit.  There
were no comparable items in the first quarter of 1996.

        The Company's strategy in this cost-conscious environment is to
continue to conduct art auctions and sales and other promotions at its retail
galleries.  The Company will also continue to test the viability of factory
outlet stores.  In addition, with respect to new artists published by the
Company, the Company intends to provide the collector with tremendous value at
moderate prices.  The Company is also offering custom framing services through
its new Martin Lawrence Frame Shops stores.  Significant improvement in the
Company's operating results is, to a large extent, dependent upon increased
consumer spending of discretionary income and the Company's ability to publish
artists that are appealing to consumers.





                                Page 13 of 14
<PAGE>   14
                     MARTIN LAWRENCE LIMITED EDITIONS, INC.

                          PART II.  OTHER INFORMATION

-------------------------------------------------------------------------------

ITEM 1.         LEGAL PROCEEDINGS.

                On April 17, 1996, Woodfield Associates filed a lawsuit against
                the Company in the Circuit Court for the Sixth Judicial Circuit
                for the State of Michigan alleging, among other things, the
                Company's failure to satisfy its lease obligations, including
                the payment of rent.  On August 15, 1995, after receiving a
                notice of forcible detainer action from the landlord for failure
                to pay several months' rent, the Company vacated its premises in
                the Woodfield Mall prior to the expiration of the lease.  The
                term of the lease as set forth in the lease agreement extended
                until January 31, 2001.  The lawsuit demands payment of
                $1,943,602.90 in damages for rent and other charges through the
                end of the lease term.  The Company believes that the damages
                sought by Woodfield Associates are far in excess of any damages
                the landlord may have suffered. The Company believes that it
                will be able to reach a settlement of the action with Woodfield
                Associates which may involve leasing a new, smaller space in the
                Woodfield Mall.

ITEM 2.         CHANGES IN SECURITIES.

                Not applicable.

ITEM 3.         DEFAULTS UPON SENIOR SECURITIES.

                Not applicable.

ITEM 4.         SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

                Not applicable.

ITEM 5.         OTHER INFORMATION.

                Not applicable.

ITEM 6.         EXHIBITS AND REPORTS ON FORM 8-K.

                On February 14, 1996, the Company filed a Current Report on Form
                8-K attaching the Company's press release which announced the
                termination of its private placement of Convertible Preferred
                Stock.

                                  SIGNATURE(S)

        Pursuant to the requirements of the Securities Exchange Act of 1934,
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                       MARTIN LAWRENCE LIMITED EDITIONS, INC.
                                       (Registrant)

DATED:  May 17, 1996                   BY: /s/  Allen A. Baron
                                           ------------------------------------
                                           ALLEN A. BARON
                                           Chief Financial Officer and Treasurer
                                           (Duly Authorized Officer)

                                 Page 14 of 14


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED BALANCE SHEETS, THE CONSOLIDATED STATEMENTS OF INCOME AND THE
CONSOLIDATED STATEMENTS OF CASH FLOWS FOR THE QUARTER ENDED MARCH 31, 1996 AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                         188,000
<SECURITIES>                                         0
<RECEIVABLES>                                1,067,000
<ALLOWANCES>                                    25,000
<INVENTORY>                                 11,836,000
<CURRENT-ASSETS>                            13,482,000
<PP&E>                                      11,178,000
<DEPRECIATION>                               8,294,000
<TOTAL-ASSETS>                              17,707,000
<CURRENT-LIABILITIES>                        5,404,000
<BONDS>                                        211,000
                        2,353,000
                                          0
<COMMON>                                        83,000     
<OTHER-SE>                                   9,247,000
<TOTAL-LIABILITY-AND-EQUITY>                17,707,000
<SALES>                                      5,382,000
<TOTAL-REVENUES>                             5,491,000
<CGS>                                        2,122,000
<TOTAL-COSTS>                                6,698,000
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               4,000
<INCOME-PRETAX>                            (1,207,000)
<INCOME-TAX>                                     3,000
<INCOME-CONTINUING>                        (1,210,000)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (1,210,000)
<EPS-PRIMARY>                                   (0.22)
<EPS-DILUTED>                                   (0.22)
        

</TABLE>


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