STATE FINANCIAL SERVICES CORP
DEF 14A, 2000-03-24
STATE COMMERCIAL BANKS
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                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                              (Amendment No. ____)

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted by
     Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive  Additional  Materials
[ ]  Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12

                      STATE FINANCIAL SERVICES CORPORATION
                ------------------------------------------------
                (Name of Registrant as Specified in its Charter)


     ----------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     1) Title of each class of securities to which transaction applies:

     2) Aggregate number of securities to which transaction applies:

     3) Per unit  price  or other  underlying  value of  transaction  computed
        pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):

     4) Proposed maximum aggregate value of transaction:

     5) Total fee paid:

[ ]  Fee paid previously with preliminary materials.

[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the filing for which the  offsetting  fee was paid
     previously.  Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

     1)   Amount Previously Paid:

     2)   Form, Schedule or Registration Statement No.:

     3)   Filing Party:

     4)   Date Filed:
<PAGE>

                      State Financial Services Corporation



March 24, 2000


Dear Shareholder:

     You are cordially invited to attend the 2000 Annual Meeting of Shareholders
of State Financial Services Corporation. The 2000 Annual Meeting will be held at
4:00 P.M., Central Time, on Wednesday, May 3, 2000 at the Tuckaway Country Club,
6901 West Drexel Avenue, Franklin, Wisconsin.

     Information  about the meeting,  including a description  of the matters on
which the  shareholders  will act, is contained in the attached Notice of Annual
Meeting and Proxy Statement.  Directors and officers of State Financial Services
Corporation as well as a representative  from Ernst & Young LLP, State Financial
Services Corporation's  independent auditors,  will be present at the meeting to
respond to any questions that shareholders may have.

     We encourage you to attend the Annual  Meeting.  Whether or not you plan to
attend,  we ask that you complete,  sign, and date the enclosed proxy and return
it in the  envelope  provided,  so that your vote can be  counted  at the Annual
Meeting.

     On behalf of the Board of Directors  and the  employees of State  Financial
Services  Corporation,  I wish to extend my gratitude for your continued support
of our organization.


                                        Sincerely,


                                        /s/ Michael J. Falbo
                                        Michael J. Falbo
                                        President and Chief Executive Officer



10708 West Janesville Road * Hales Corners, Wisconsin 53130 * (414) 425-1600

<PAGE>

                      STATE FINANCIAL SERVICES CORPORATION

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                   May 3, 2000


TO THE SHAREHOLDERS OF STATE FINANCIAL SERVICES CORPORATION:

NOTICE  IS  HEREBY  GIVEN  that the  Annual  Meeting  of  Shareholders  of State
Financial Services  Corporation ("SFSC" or the "Company") will be held on May 3,
2000, at 4:00 P.M., Central Time, at the Tuckaway Country Club, 6901 West Drexel
Avenue, Franklin, Wisconsin for the following purposes:

     1.   To elect two (2) directors to hold office until the Annual  Meeting of
          Shareholders  in 2003 or until their  respective  successors  are duly
          elected and qualified;

     2.   To act  upon a  proposal  to  approve  the  State  Financial  Services
          Corporation 1998 Stock Incentive Plan, as amended.

     3.   To consider and act upon such other  business  that may properly  come
          before the meeting or any adjournment or postponement thereof.

     These  items  are  more  fully  described  in  the  Proxy  Statement  which
accompanies this Notice.

     Shareholders  of record at the close of  business on March 17, 2000 will be
entitled  to notice of,  and to vote at,  the  meeting  and any  adjournment  or
postponement thereof.

     IT IS  IMPORTANT  THAT YOUR STOCK BE  REPRESENTED  AT THE  ANNUAL  MEETING.
SHAREHOLDERS  WHO DO NOT  EXPECT TO ATTEND  THE  ANNUAL  MEETING  IN PERSON  ARE
REQUESTED TO SIGN THE ENCLOSED PROXY AND RETURN IT IN THE ENCLOSED ENVELOPE.  IF
YOU LATER FIND THAT YOU MAY BE  PRESENT  AT THE ANNUAL  MEETING OR FOR ANY OTHER
REASON  DESIRE  TO REVOKE  YOUR  PROXY,  YOU MAY DO SO AT ANY TIME  BEFORE IT IS
VOTED.


                                        By Order of the Board of Directors


                                        /s/ Michael J. Falbo
                                        MICHAEL J. FALBO,
                                        President and Chief Executive Officer

March 24, 2000

<PAGE>

                      STATE FINANCIAL SERVICES CORPORATION
                           10708 West Janesville Road
                         Hales Corners, Wisconsin 53130

                                 PROXY STATEMENT
                         ANNUAL MEETING OF SHAREHOLDERS
                                   May 3, 2000
                            ________________________


                                  INTRODUCTION

          This Proxy Statement is being  furnished to the  shareholders of State
Financial Services  Corporation ("SFSC" or the "Company") in connection with the
solicitation  of proxies by the Board of Directors of SFSC for use at the Annual
Meeting of Shareholders of SFSC to be held at 4:00 P.M.  Central Time, on May 3,
2000 at the Tuckaway Country Club, 6901 West Drexel Avenue, Franklin,  Wisconsin
(the "Meeting"), or any adjournment or postponement thereof.

          Purposes of the Meeting.  At the Meeting,  shareholders  will consider
and vote upon three  matters:  (1) the election of two  directors to hold office
until the  annual  meeting of  shareholders  in 2003 or until  their  respective
successors are duly elected and qualified, (2) the proposal to approve the State
Financial Services Corporation 1998 Stock Incentive Plan, as amended, and (3) to
consider  and act upon such other  business  that may  properly  come before the
Meeting or any adjournment or postponement thereof.

          Proxy  Solicitation.  The cost of soliciting  proxies will be borne by
the Company.  The Company expects to solicit proxies primarily by mail.  Proxies
may also be solicited  personally  and by  telephone  by executive  officers and
directors of the Company.  It is not  anticipated  that anyone will be specially
engaged to solicit  proxies or that special  compensation  will be paid for that
purpose.  The Company  will  reimburse  brokers and other  nominees who hold the
Company's common stock, $0.10 par value per share (the "Common Stock"), in their
names  and  solicit   proxies  from  the   beneficial   owners  for   reasonable
out-of-pocket  expenses.   Proxy  Statements  and  Proxies  will  be  mailed  to
shareholders of record beginning on approximately March 24, 2000.

          Quorum  and Voting  Information.  Only  shareholders  of record at the
close of business on March 17, 2000 are entitled to notice of and to vote at the
Meeting or at any  adjournment or  postponement  thereof.  As of March 17, 2000,
there were issued and  outstanding  8,587,289  shares of Common  Stock,  each of
which is entitled  to one vote per share.  At the  Meeting,  a quorum will exist
with respect to each matter to be voted upon if a majority of the votes entitled
to be cast thereon is represented in person or by proxy.

          Proxies and Revocation of Proxies.  A Proxy in the accompanying  form,
which is properly executed,  duly returned to the Company and not revoked,  will
be voted in accordance with instructions  contained therein.  If no instructions
are given with respect to any particular  proposal  referred to herein,  a Proxy
will be voted in favor of such matter. Execution of a Proxy given in response to
the solicitation will not affect a shareholder's right to attend the Meeting and
to vote in person.  In the event that any matter which is not  described in this
Proxy  Statement  properly comes before the Meeting,  the  accompanying  form of
Proxy authorizes the persons  appointed as proxies thereby  ("Proxyholders")  to
vote on such  matter  in  their  sole  discretion  in  accordance  with the best
judgement of the Proxyholders. At the present time, management knows of no other
matters  which are to come  before  the  Meeting.  See  "Proposal  No. 3.  Other
Matters."  A  shareholder  giving a Proxy may revoke it at any time before it is
voted  by  filing  with  the  Secretary  of the  Company  a  written  notice  of
revocation,  by delivering to the Company a duly executed  proxy bearing a later
date, or by attending the Meeting and voting in person.

          Shareholder  Proposals.  There  are no  shareholder  proposals  on the
agenda for the Meeting.  In order to be  considered  for  inclusion in the proxy
statement for the 2001 Annual Meeting,  a shareholder  proposal must be received
by the  Company  no later  than the close of  business  on  November  24,  2000.
Additionally,  if the Company  receives  notice of a shareholder  proposal after
February 9, 2001,  the persons  named in the proxies  solicited  by the Board of
Directors for the 2001 Annual  Meeting may exercise  discretionary  voting power
with respect to such proposal.  A shareholder  who otherwise  intends to present
business at the 2001 Annual Meeting must comply with the  requirements set forth
in the Company's bylaws.  Shareholder  proposals should be sent to the Company's
principal  offices by certified mail,  return receipt  requested,  and should be
addressed to the Secretary of the Company.


                                       1
<PAGE>

          Annual Report. The Company's Annual Report to Shareholders,  including
audited financial  statements for the year ended December 31, 1999, although not
a part of this Proxy Statement, is delivered herewith. PROPOSAL NO. 1 - ELECTION
OF DIRECTORS

          The Board of Directors and the Nominees. The Board of Directors of the
Company currently  consists of seven persons,  divided into three classes,  each
consisting of two or three  directors  elected to serve  three-year  terms.  The
Board of Directors is  recommending  that two  individuals,  Richard A. Horn and
Barbara E. Weis,  be elected to director  positions at the  Meeting,  each for a
term expiring on the date of the Company's  annual meeting to be held in 2003 or
until their respective  successors are duly elected and qualified.  Mr. Horn and
Mrs. Weis are currently directors of SFSC.

          Voting Information.  Unless otherwise directed, the shares represented
by all properly  executed  Proxies will be voted by the  Proxyholders  "FOR" the
election of Mr. Horn and Mrs. Weis.  Management  does not expect that either Mr.
Horn or Mrs.  Weis  will be unable to serve as a  director,  but if that  should
occur for any reason prior to the Meeting, the Proxyholders reserve the right to
vote for another person of their choice.  Directors are elected by a "plurality"
of the votes cast (assuming a quorum is present).  This means that the number of
nominees  corresponding  to the  number of seats on a board of  directors  to be
filled at a  shareholders'  meeting who receive the highest number of votes will
be elected. In the case of the Meeting, the two nominees who receive the highest
number of votes for their election as directors  will be the persons  elected to
the two director positions to be filled at the Meeting. Consequently, any shares
not voted on this matter  (whether by  abstention,  broker nonvote or otherwise)
will have no effect on the election of directors. An abstention from voting will
be  tabulated  as a vote  withheld  on the  election  and  will be  included  in
computing the number of shares present for purposes of determining  the presence
of a quorum.

          Directors.  The following sets forth, with respect to the nominees and
each director who will continue to serve after the date of the Meeting,  his/her
name,  age,  principal  occupation  for the last five  years,  the year in which
he/she first became a director of the Company or a predecessor thereof, the year
in which his/her  current term as director  will expire,  and  directorships  in
other publicly  traded  corporations.  SFSC is a bank holding company which owns
State  Financial  Bank  (Wisconsin)  ("SFB"),  State  Financial Bank - Waterford
("SFBW"), State Financial Bank (Illinois) ("Richmond"),  Home Federal Savings of
Elgin  ("Home"),  and Bank of  Northern  Illinois,  N.A.  ("BNI")  (collectively
referred to as the "Banks").  SFSC is also the parent company of State Financial
Mortgage Company ("SFMC"), which originates adjustable and fixed rate mortgages,
selling  them  into the  secondary  market  service  released;  State  Financial
Investments,  Inc.("SFII"),  which conducts various  brokerage  activities;  and
Lokken,  Chesnut & Cape ("LCC"), which provides professional asset management to
commercial and retail customers.

                                                                      Current
                                                            Director   Term
Name             Age    Positions Held with the Company      Since    Expires(1)
- ----             ---    -------------------------------     --------  ---------

Jerome J. Holz    72  Chairman of the Board and Vice          1984      2002
                      President of SFSC; Chairman of the
                      Board of SFB; Director of SFBW,
                      Richmond, Home and BNI.

Michael J. Falbo  50  President, Chief Executive Officer,     1984      2001
                      and Director of SFSC; Vice Chairman
                      and Chief Executive Officer of SFB;
                      Director of SFBW, Richmond, Home,
                      BNI, SFMC, and LCC.

Richard A. Horn   75  Director of SFSC and SFB                1984      2000

Ulice Payne, Jr.  44  Director of SFSC                        1998      2001

Thomas S. Rakow   57  Director of SFSC and Home               1999      2002

David M. Stamm    51  Director of SFSC and SFB                1993      2002

Barbara E. Weis   44  Director of SFSC and SFB                1993      2000

- ----------------------
(1) On the  date of the  annual  shareholders'  meeting  to be held in the  year
indicated.

          Jerome J. Holz serves as Chairman of the Board and Vice  President  of
SFSC. In these  capacities,  he consults on a regular  basis with  management of
SFSC  and  the  Banks  concerning  matters  of  strategic   planning,   business
development, and company

                                       2
<PAGE>

policies.  Mr. Holz is also Chairman of the Board of SFB. He has been a director
of SFSC  since  its  organization  in 1984 , a  director  of SFB since  1960,  a
director of SFBW since August, 1995, a director of Richmond since January, 1998,
a director of Home since  December,  1998 and a director  of BNI since 1999.  Mr
Holz has served as Chairman of the Board and President of Holz Motors,  Inc., an
automobile dealership with locations in Hales Corners and Watertown,  Wisconsin,
since 1960.

          Michael J. Falbo has been  President  and Chief  Executive  Officer of
SFSC since 1984. Mr. Falbo is Vice Chairman and Chief Executive  Officer of SFB.
Mr. Falbo has been a director of SFSC since its organization in 1984, a director
of SFB since 1983,  a director of SFBW since  August,  1995,  a director of SFMC
since December  1996, a director of Richmond since January,  1998, a director of
LCC since  September,  1998,  a  director  of Home  since  December,  1998 and a
director of BNI since 1999.

          Richard A. Horn has been President of Horn Bros., Inc., a retail feed,
seed, and fertilizer  firm located in Muskego,  Wisconsin,  since 1969. Mr. Horn
has been a director of SFSC since 1984 and a director of SFB since 1971.

          Ulice  Payne,  Jr.,  has been a  partner  with the law firm of Foley &
Lardner,  Milwaukee,  Wisconsin  since February  1998,  practicing in the firm's
securities and  international  law practice groups.  From 1990 through 1998, Mr.
Payne was a partner with the Milwaukee, Wisconsin law firm of Reinhart, Boerner,
Van Deuren,  Norris & Rieselbach,  S.C.  Prior to 1990,  Mr. Payne was a partner
with the Milwaukee,  Wisconsin law firm of Whyte Hirschboeck (now known as Whyte
Hirschboeck & Dudek) and served as the Wisconsin Commissioner of Securities. Mr.
Payne also serves as a director of Midwest  Express  Holdings,  Inc.  and Badger
Meter, Inc.

          Thomas S.  Rakow has been the  President  of IHC Group,  Inc.,  Elgin,
Illinois,  a general  contractor since 1981; the President of Rakow Enterprises,
Inc., Elgin,  Illinois, an equipment leasing company,  since 1991; and a partner
in Harkow Partnership,  Elgin,  Illinois, a real estate company, since 1986. Mr.
Rakow has been a director of Home since 1980 and a director of SFSC since 1999.

          David M. Stamm has been President of the George Webb Corporation since
1985, a franchise restaurant operation with locations in southeastern Wisconsin.
Mr. Stamm has been a director of SFSC since 1993 and of SFB since 1992.

          Barbara  E. Weis has been the owner of Barb's  Greenhouse  Florist,  a
retail  full-service flower shop in Hales Corners,  Wisconsin,  since 1978. Mrs.
Weis has been a director of SFSC since 1993 and of SFB since 1981.  Mrs. Weis is
the daughter of Mr. Holz.

          Board Committees. The Board of Directors has the following committees:

          Compensation  Committee.  The  Compensation  Committee  determines the
annual base salary and other  remuneration  for the  officers of the Company and
the Banks. The Compensation Committee also acts as fiduciaries for the Company's
Money Purchase Pension Plan and Employee Stock Ownership Plan  (collectively the
"Plans") and is  responsible  for  conducting the business and activities of the
Plans  in  accordance  with  the  provisions  of the  Plans'  documents  and the
Company's By-Laws. The Compensation  Committee consists of all of the members of
the Board of  Directors.  A member of the  Compensation  Committee who is also a
member of management must abstain from voting on any matters pertaining directly
to them, including but not limited to, review of their respective salary, bonus,
option grants,  or incentive  awards.  The  Compensation  Committee met one time
during 1999.

          Stock Option  Committee.  The Stock Option  Committee  administers the
Company's equity incentive plans. The Stock Option Committee consists of Messrs.
Horn  (Chairman),  Payne,  Rakow  and  Stamm and Mrs.  Weis.  The  Stock  Option
Committee met one time during 1999.

          Audit  Committee.  The Audit  Committee was  established  to assist in
monitoring  the  independence  of the  Company's  outside  auditors  and thereby
promote  objectivity in the Company's  financial  reports.  The Audit  Committee
serves as the liaison between the Company's  independent  auditors and its Board
of  Directors.  The  Audit  Committee's  responsibilities  include,  but are not
limited  to, the  selecting  or  recommending  the  selection  of the  Company's
independent  auditors,  reviewing the adequacy of internal controls,  consulting
with the  independent  auditors in regards to the audit scope and plan of audit,
and reviewing with the independent  auditors their report of audit including the
accompanying  management  letter.  The Audit  Committee  is comprised of Messrs.
Horn,  Rakow,  and Stamm and Mrs. Weis. The Audit  Committee met one time during
1999. The Audit Committee does not currently have a written formal charter,  but
it intends to adopt one by June 14, 2000.

          Nominating  Committee.  The  Nominating  Committee was  established in
January,  1999 to propose candidates to fill new seats on the Board of Directors
or vacancies  that occur from time to time and to provide a slate of  candidates
for the Board of

                                       3
<PAGE>

Directors to  recommend  for election by the  shareholders  of the Company.  The
Nominating  Committee  consists  of the  all  of the  members  of the  Board  of
Directors.  A member of the  Nominating  Committee must abstain from voting with
respect to his or her own  nomination.  The  Nominating  Committee will consider
persons  recommended by shareholders  to become  nominees.  Recommendations  for
consideration  by the Nominating  Committee  should be sent the Secretary of the
Company  in  writing  together  with the  appropriate  biographical  information
concerning  each  proposed   nominee  in  accordance  with  the  advance  notice
provisions contained in the Company's by-laws.

          Compensation  of Directors.  The Company has established a policy that
no employee of SFSC or the Banks may  receive  director  fees for serving on the
Boards of  Directors  of the Company or the Banks.  Accordingly,  Messrs.  Holz,
Falbo,  John B.  Beckwith,  Philip P.  Hudson  and  Michael A.  Reindl,  who are
employees of SFSC, SFB, SFBW,  Richmond,  Home, BNI, SFMC, SFII,  and/or LCC and
who also serve as directors of SFSC, SFB, SFBW,  Richmond Home, BNI, SFMC, SFII,
and/or LCC did not receive any director fees in connection with their respective
director positions for services rendered in that capacity in 1999.

          Directors of the Company (other than Messrs.  Holz and Falbo) are paid
a quarterly retainer of $1,562.50 and $1,562.50 for each regular quarterly Board
meeting  attended.  During  1999,  the Board held four regular  quarterly  Board
meetings and three  special  Board  meetings for a total of seven  meetings held
during the year. Each of the directors  attended at least 75% of the meetings of
the Board of Directors  with the  exception of Mr. Rakow who attended 67% of the
meetings of the Board of Directors.  Each of the directors attended all meetings
of the committees on which each director served.

          Directors of the Company are also  eligible to receive  stock  options
pursuant to the Company's  1998 Stock  Incentive  Plan (the "1998 Plan").  For a
description  of the 1998 Plan,  as  amended,  which is  subject  to  shareholder
approval at the meeting,  see  "Proposal  No. 2.  Approval of the 1998 Plan,  As
Amended."





            [THE REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT BLANK]


                                       4
<PAGE>

          Compensation of Executive Officers.

          Summary  Compensation  Information.  The table  below  sets  forth the
annual and long-term  compensation for the Company's Chief Executive Officer and
the other  executive  officers of the Company and the Banks whose total salaries
and bonuses  exceeded  $100,000 in 1999, as well as the respective  compensation
paid to each individual during the 1997 and 1998 fiscal years. The persons named
in the table are sometimes referred to herein as the "Named Executive Officers."
<TABLE>
          Summary Compensation Table
<CAPTION>
                                          -------------------------------------------------------------------------------------
                                                    Annual              Long Term             All Other Compensation
                                                 Compensation         Compensation
- -------------------------------------------------------------------------------------------------------------------------------
                                                                        Awards                       Money       Supplemental
                                                                      Securities                    Purchase      Executive
                                                                      Underlying       ESOP       Pension Plan    Retirement
  Name and Principal Position                Salary        Bonus        Options    Contribution   Contributions      Plan
                                     Year      ($)         ($)(1)       ($)(3)         ($)            ($)            ($)
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                  <C>     <C>          <C>             <C>         <C>            <C>            <C>
  Michael J. Falbo                   1999    375,000      160,000         -0-          7,994         9,200          39,000
   President and  CEO - State        1998    310,000      145,000         -0-          9,495         9,200          33,840
    Financial Services Corporation   1997    280,000      132,000         -0-         14,988         9,200          30,000
- -------------------------------------------------------------------------------------------------------------------------------

  Jerome J. Holz                     1999    210,000      125,000         -0-          7,994         9,200            -0-
   Chairman of the Board - State     1998    210,000      125,000         -0-          9,492         9,200            -0-
    Financial Services Corporation   1997    210,000      125,000         -0-         14,988         9,200            -0-
- -------------------------------------------------------------------------------------------------------------------------------

  John B. Beckwith                   1999    145,000       50,000         -0-          7,994         9,200           2,640
   President - State Financial Bank  1998    128,000       45,000         -0-          9,484         9,200            -0-
                                     1997    119,000       40,000         -0-         14,426         8,840            -0-
- -------------------------------------------------------------------------------------------------------------------------------

  Philip F. Hudson                   1999    156,000       35,000         -0-          7,994         9,200            -0-
   Chairman of the Board and CEO -   1998    146,000       30,000         -0-          9,484         9,200            -0-
    State Financial Bank - Illinois  1997    137,000       27,500         -0-         14,941         9,170            -0-
    and Vice Chairman - Bank of
    Northern Illinois
- -------------------------------------------------------------------------------------------------------------------------------

  Michael A. Reindl                  1999    113,000       30,000         -0-          6,395         7,280            -0-
   Senior Vice President,Controller  1998     93,000       25,000         -0-          6,818         6,500            -0-
    and Chief Financial Officer-     1997     83,000       22,000         -0-          9,368         5,600            -0-
    State Financial Services
    Corporation
- -------------------------------------------------------------------------------------------------------------------------------

  Daniel L. Westrope (2)             1999    160,000       20,000        23,535        3,498         3,800            -0-
   President and CEO - Home          1998    109,375          -0-         -0-            -0-          -0-             -0-
    Federal Savings and Loan
    Association of Elgin
- -------------------------------------------------------------------------------------------------------------------------------

(1)       For Messrs. Falbo, Beckwith,  Hudson, Reindl and Westrope, the amount represents the bonus earned in the respective
          year but paid in the following year. For Mr. Holz, the bonus was earned and paid in the respective year.
(2)       Mr. Westrope joined the Company in February,  1998. The amounts  presented for 1998 represent the compensation from
          his date of hire to December 31, 1998.
(3)       On November 30, 1999, 1,500 shares of restricted stock was granted to Mr. Westrope. The value of these shares as of
          December 31, 1999 was $18,000.
</TABLE>

          Money  Purchase  Pension  Plan.  The  Board of  Directors  of SFSC has
adopted the State Financial Services Corporation and Subsidiaries Money Purchase
Plan  ("Pension  Plan") for the  benefit of  certain  employees  of SFSC and its
subsidiaries.  The Pension Plan is a tax  qualified  defined  contribution  plan
pursuant to which SFSC's  contributions are fixed based upon the compensation of
each participant. For each participant,  SFSC's contribution to the Pension Plan
is an amount equal to four percent (4%) of the participant's  total compensation
and an additional two percent (2%) of the  participant's  compensation in excess
of $20,000.  The  amounts  contributed  by the Company for each Named  Executive
Officer during 1999 are included in the Summary Compensation Table.

          A participant's account balance becomes 20% vested after completion of
two years of service. Thereafter, a participant's account balance vests 20% each
year until the  participant  becomes 100% vested  after six years of service.  A
participant  becomes  100% vested in his account  balance in the event of death,
disability, or retirement. Normal retirement age under the Pension Plan


                                       5
<PAGE>

is 65. Upon  retirement,  a participant's  account balance may be distributed to
him/her pursuant to his/her  election of one of a number of alternative  methods
of distribution.

          Stock  Options.  The Company  has in effect the 1998 Plan  pursuant to
which options to purchase  Common Stock may be granted to officers and other key
employees of the Company and its  subsidiaries.  The  following  table  presents
certain  information as to the grant of stock options made during fiscal 1999 to
Daniel L. Westrope.  No other  executive  officer was granted  options in fiscal
1999.
<TABLE>
                                 Option Grants in 1999 Fiscal Year
<CAPTION>
                                                                                   Potential Realizable Value at
                                                                                      Assumed Annual Rates of
                                                                                     Stock Price Appreciation
                                            Individual Grants                            For Option Term (2)
                             ---------------------------------------------------         -------------------
                                         % of Total                                   At 5%            At 10%
                             Options      Options       Exercise                      Annual           Annual
                             Granted     Granted to       Price       Expiration      Growth           Growth
Name                         (#)(1)      Employees      ($/Share)        Date          Rate             Rate
- ----                         --------    -----------    ---------     ----------      ------           ------
<S>                            <C>         <C>           <C>           <C>            <C>             <C>
Daniel L. Westrope             125          4.2%         $15.69        11/30/02       $309.14          $649.17
                               375         12.7           15.69        11/30/04        603.08         1,235.59
                               438         14.8           15.69        11/30/06        704.40         1,443.17
                               312         10.6           15.69        11/30/09        771.62         1,620.34

- --------------------

(1)  The options reflected in the table were granted on November 30, 1999, and become exercisable on May 31, 2000.
(2)  This presentation is intended to disclose the potential value which would accrue to the optionee if the option
     were  exercised the day before it would expire and if the per share value had  appreciated  at the  compounded
     annual rate indicated in each column.  The assumed rates of  appreciation  of 5% and 10% are prescribed by the
     rules of the Securities and Exchange Commission  regarding disclosure of executive  compensation.  The assumed
     annual rates of appreciation are not intended to forecast possible future  appreciation,  if any, with respect
     to the price of the Common Stock.
</TABLE>

          The following table presents the value of unexercised  options held by
the Named Executive  Officers at December 31, 1999. No options were exercised by
the Named Executive Officers in 1999.

                       1999 Fiscal Year-End Option Values

                            Number of Securities          Value of Unexercised
                           Underlying Unexercised         In-the-Money Options
Name                       Options at Fiscal Year            At Fiscal Year
                                End (#) (1)                  End ($) (1) (2)
                                -----------                  ---------------
Michael J. Falbo                   3,370                         $23,354
Jerome J. Holz                      -0-                            -0-
John B. Beckwith                    -0-                            -0-
Philip F. Hudson                    -0-                            -0-
Michael A. Reindl                   -0-                            -0-
Daniel L. Westrope                 1,250                           -0-

- -------------------------
(1)  All options were exercisable at December 31, 1999,  except Mr.  Westrope's,
     which are not exercisable until May 31, 2000.
(2)  The dollar  values are  calculated  by the market  value of the  underlying
     Common Stock at December 31, 1999 and the exercise price of the options.

          Agreements With Named Executive Officers

          Deferred  Compensation  Agreement.  SFB  has a  Deferred  Compensation
Agreement  dated  December 9, 1980 with Jerome J. Holz  pursuant to which SFB is
obligated to pay Mr. Holz $1,000 per month for 120 months following  termination
of his employment. Payments will commence upon Mr. Holz's voluntary termination,
his  involuntary  termination  for  reasons  other than cause (as defined in the
agreement),  or upon his death or  permanent  disability.  In the event that Mr.
Holz dies before receiving all


                                       6
<PAGE>

payments,  the balance of the  payments  will be made to Mr.  Holz's  designated
beneficiary or heirs. SFB's obligations under this agreement are insured.

          Supplemental Executive Retirement Plan. The Board of Directors of SFSC
has a Supplemental Executive Retirement Plan ("Supplemental Plan") to supplement
the  benefits  received  by  Messrs.  Falbo and  Beckwith  under  the  Company's
qualified  retirement plans. Messrs. Falbo and Beckwith have participated in the
Supplemental Plan since 1994 and 1999, respectively. Due to restrictions imposed
by the Internal Revenue Service,  SFSC cannot  contribute the same percentage of
compensation  on behalf of Messrs.  Falbo and Beckwith that it can contribute on
behalf of other employees. As a result, SFSC makes a limited contribution to its
qualified  retirement plans on Messrs.  Falbo and Beckwith's behalf. Their right
to  participate  in the  Supplemental  Plan  ceases  at  the  earlier  of  their
termination  of  employment or the date the  Supplemental  Plan is terminated by
SFSC.

          Pursuant  to the  Supplemental  Plan,  SFSC  contributes  on behalf of
Messrs.  Falbo and  Beckwith  an amount  equal to 12% of their  compensation  in
excess of the compensation limits stated under the Internal Revenue Code of 1986
section 401(a)(17) for that year.  Interest on the contributions made to Messrs.
Falbo and Beckwith's  account is credited annually at a rate equal to the annual
interest earnings for the Pension Plan.

          Benefits under the Supplemental  Plan will begin to be made to Messrs.
Falbo and Beckwith at the  termination of their  employment or  retirement.  The
form in which  benefits are paid to Messrs.  Falbo and Beckwith is determined by
their age at the time of their termination or retirement.  If Messrs.  Falbo and
Beckwith's  employment  terminates  on or after  the date they  attains  age 65,
benefits  will be paid  beginning  the  month  following  their  termination  or
retirement and monthly  thereafter  until the final payment is made in the month
they attain age 80. If Messrs.  Falbo and Beckwith  terminates  employment on or
after age 55, but  before  age 65,  SFSC will  begin  paying  Messrs.  Falbo and
Beckwith's  accumulated  benefits in monthly  installments  beginning  the first
month following their termination and monthly thereafter until the final payment
is made in the month they attain age 65. If Messrs. Falbo and Beckwith die after
termination  but before  receipt of all benefits  under the plan,  the remaining
benefits will be paid in installments to their spouse over the remaining term of
the plan, as applicable.  In the event Messrs. Falbo and Beckwith dies without a
spouse or their widow dies before  completion of the installment  payments,  the
unpaid benefits will be paid to their or, if applicable, their widow's estate in
a lump sum. If Messrs. Falbo and Beckwith terminates employment prior to age 55,
SFSC will pay the amount  credited on their behalf under the plan as a lump sum.
Messrs.  Falbo and Beckwith's benefits under the Supplemental Plan will be fully
and completely forfeited in the event they are terminated for cause.

          If Messrs.  Falbo and Beckwith die before age 65 and before  beginning
to receive benefits under the Supplemental  Plan, their surviving  spouse, or if
there is no  surviving  spouse  their  estate,  shall be  entitled to a lump sum
benefit  equal to the greater of one million  dollars or the amount  credited on
Messrs.  Falbo and Beckwith's behalf under the Supplemental  Plan. The Company's
obligations under this plan are insured.

          Transition  Agreements.   The  Company  has  entered  into  transition
agreements with Messrs. Falbo, Reindl,  Westrope, and Beckwith and certain other
key executives which become effective upon a change of control of the Company as
defined  therein.  The  transition  agreements  provide  that,  in the  event of
termination  of such  individual's  employment  with the  Company for any reason
(other than for cause or by death)  within three years (two years in the case of
Mr.  Westrope and Mr.  Beckwith) after a change of control of the Company or (in
the case of Messrs. Falbo, Reindl and Westrope) termination of employment by the
individual  within 60 days after the first anniversary of a change in control of
the Company,  such  individual will receive a cash payment in an amount equal to
the product of the sum of (i) twelve times the individual's highest monthly base
salary during the twelve-month period preceding  termination,  or if higher, his
or her annual  salary (ii) the highest  annual bonus paid during the  three-year
period  preceding  termination  and (iii) the Company's  annual  contribution to
deferred  compensation  and  pension  plans for the year out of the three  years
prior to  termination  in which  the  Company's  contribution  was the  highest,
multiplied  by  the  number  of  years  or  fraction  thereof  remaining  in the
employment  period  under the  agreements.  Such  individuals  will also receive
continued  medical benefits,  life insurance,  welfare benefits and outplacement
services until the earlier of end of the employment  period  remaining under the
agreements  or such time as the  individual  has  obtained new  employment.  The
contracts  state that if any of the  payments to the  employees  are  considered
"excess  parachute  payments" as defined in Section 280G of the Internal Revenue
Code, then the Company will pay the penalty imposed upon the employee plus a tax
gross-up.  The agreements also provide the foregoing benefits in connection with
certain terminations which are effected in anticipation of a change in control.

          A "change  of  control"  for  purposes  of the  transition  agreements
includes the following events: (i) continuing  directors no longer constitute at
least two-thirds of the directors serving on the Board, (ii) any person or group
becomes a beneficial owner of 25% or more of the Common Stock or combined voting
power of the Company's voting  securities,  or (iii) the Company's  shareholders
approve a merger,  consolidation  or share exchange  involving the Company,  the
sale of substantially all of the

                                       7
<PAGE>

Company's assets or the liquidation or dissolution of the Company, unless in the
case of a  merger,  consolidation  or  share  exchange  either  (a)  the  voting
securities  of  the  Company  outstanding  immediately  prior  to  such  merger,
consolidation or share exchange continue to represent at least 50% of the voting
securities of the surviving  entity or (b) the voting  securities of the Company
outstanding  immediately  prior to such merger,  consolidation or share exchange
continue to represent  at least 25% of the voting  securities  of the  surviving
entity and continuing  directors constitute at least a majority of the directors
serving on the board of directors of the survivor entity. A continuing  director
is a director of the Company who was a director on a specified  date  (generally
on or shortly prior to the date of the applicable  transition  agreement) or who
was nominated or elected by two-thirds of the  continuing  directors  (except in
the case of an actual or threatened proxy or control contest).

          Executive Employment and Consulting  Agreement.  On December 31, 1999,
the Company entered into an Executive  Employment and Consulting  Agreement with
Jerome  J.  Holz,  pursuant  to  which  the  Company  will pay Mr.  Holz  annual
compensation  of $100,000 per year for each year (or portion  thereof)  that Mr.
Holz  serves as  Chairman of the Board of the  Company;  provided  that Mr. Holz
shall not  continue to serve as Chairman of the Board after  December  31, 2004.
Under the agreement, Mr. Holz will also serve as a consultant to the Company for
life  beginning  January 1, 2000,  and the  Company  will pay Mr. Holz an annual
consulting  payment of $225,000  (subject to  downward  adjustment)  and provide
supplemental  Medicare insurance coverage and prescription  medication  coverage
for each year during such consulting period. In addition, the agreement provides
that in the event of a change in control of the Company,  Mr. Holz shall receive
one lump sum payment equal to the then present value of the remaining consulting
compensation for the remainder of Mr. Holz's then actuarial life expectancy. The
agreement  uses the same  definition of a "change of control" as the  transition
agreements described above.

          Board of Directors Report on Executive Compensation.  The Compensation
Committee,  which  consists  of all of the  members  of the  Company's  Board of
Directors, is responsible for all aspects of the compensation package offered to
the executive officers of the Company and the Banks, other than the awards under
the Company's equity-based incentive compensation plans, which are determined by
the Company's Stock Option Committee.  The Compensation Committee meets annually
to  consider  the  executive  officers'  compensation  levels and bonus  awards.
Directors  who are also  executive  officers of the Company  (Messrs.  Falbo and
Holz) do not participate in discussions regarding their respective compensation.
The  following is a joint  report of the  Compensation  Committee  and the Stock
Option Committee.

          The Company's executive  compensation policies are intended to attract
and  retain  competent  management  with  a  balance  of  short  and  long  term
considerations and to provide incentives to individuals based upon the Company's
financial performance, growth, and the attainment of certain goals. The Board of
Directors  believes  this  compensation  philosophy is critical to the Company's
long-term success.

          The  compensation  package  offered to the  executive  officers of the
Company  and the Banks  consists  of a mix of salary,  incentive  bonus  awards,
awards of stock options and awards of restricted stock as well as benefits under
several employee  benefit plans offered by the Company to all employees  meeting
certain eligibility  requirements as defined by each respective employee benefit
plan. The additional  employee  benefits include the Pension Plan, ESOP,  401(k)
Plan, and medical/dental insurance coverage.

          In  setting  and  adjusting  the  executive  salaries,  including  the
salaries of the Chief Executive Officer and the other Named Executive  Officers,
it is the policy of the Compensation  Committee to review the base salaries paid
or proposed to be paid by the Company and the Banks with the salaries offered by
financial  institutions  that  are  comparable  in  size to the  Company  or the
respective  Bank.  To  determine  the specific  salary range for each  executive
officer,   the  Company  utilizes  formal  financial   surveys   available  from
independent  banking  associations  and  consulting  organizations  which detail
salary  ranges  for  each  applicable  executive  officer  position  in banks of
comparable  asset  size This  comparison  group,  since it  includes  non-public
entities,  is not  identical to the peer group of  companies  referred to in the
section titled "Performance Information."

          In  addition  to base  salary,  the  Compensation  Committee  seeks to
provide a substantial  portion of each executive  officer's  total  compensation
through  bonus  incentives  which  provide  awards  based  on  or  tied  to  the
performance of the Company and the Banks and the applicable  executive officers'
contribution  thereto.  The purpose of these bonus incentives is to more closely
align executive  compensation to the annual and long-term financial  performance
of the Company and the Banks and to reward key employees for the  achievement of
certain goals.

          Collectively,   the  Compensation  Committee  reviews  the  comparable
statistical  salary  information  for the  Chairman  of the  Board and the Chief
Executive  Officer to determine  the  compensation  levels and bonuses for these
executive  officer  positions.  Messrs.  Falbo  and Holz are  excluded  from the
discussions  pertaining  to  their  respective  salaries  and  bonuses.  For the
remaining  executive  officers of the Company and the Banks, the Chief Executive
Officer reviews the comparable statistical salary information

                                       8
<PAGE>

for each  applicable  position  and makes  specific  recommendations  for salary
adjustments  and bonus awards to the  Compensation  Committee  for its approval.
Each of  these  recommendations  for  1999  were  approved  by the  Compensation
Committee as presented.

          The Compensation  Committee considered the following factors in making
its executive compensation decisions, including recommended salary increases and
bonus awards,  for 1999; (1) the Company's  short-term  and long-term  financial
performance  (including an evaluation of the Company's net income,  earnings per
share,  increases in loans and  deposits,  return on average  assets,  return on
average  equity,  market  performance  of the Common  Stock,  and  growth,  both
internally  and  through  acquisitions);  (2)  in  regards  to  each  individual
executive  officer,  the financial  performance  of the  particular  area of the
Company for which the applicable  officer is responsible,  including  whether or
not that area of the Company achieved its performance objectives in 1999; (3) an
evaluation of the  executive's  overall job  performance;  (4) the  compensation
levels of executive  officers in similar positions with similar  companies;  (5)
the executive's  length of service with the Company;  and (6) other  information
(such as cost of living  increases) and  subjective  factors which the Committee
deems  appropriate  in the  case of a  particular  executive.  The  Compensation
Committee  subjectively  analyzes these factors,  and certain  factors may weigh
more heavily than others with regard to an  individual  executive  officer.  The
Compensation  Committee  determines  the base  salary  and  bonuses of the Chief
Executive  Officer and the  Chairman of the Board based on its review of similar
competitive compensation data and performance related criteria.

          The executive  compensation  package of the Company and the Banks also
includes  stock option  grants.  Options  granted under the 1998 Plan have a per
share exercise price of 100% of the fair market value of a share of Common Stock
on the  date of  grant,  and,  accordingly,  the  value  of the  option  will be
dependent  upon the future  market  value of the Common  Stock.  The granting of
options under the 1998 Plan is administered by the Stock Option Committee, which
recommends  awards  to  the  Compensation  Committee.  It is the  policy  of the
Compensation  Committee that options  should  provide a long-term  incentive and
align  the  interest  of   management   with  the  interest  of  the   Company's
shareholders.  During  fiscal 1999,  options to purchase  1,250 shares of Common
Stock were granted to Mr. Westrope.

          In addition to stock option  awards,  awards of  restricted  stock may
also be made under the 1998 Plan.  Awards of restricted stock are based upon the
same factors as those  described in the preceding  paragraph and generally  vest
over a  seven-year  period  from the date of award.  Similar  to stock  options,
awards of restricted stock serve to provide  long-term  incentive for recipients
and tie  compensation to Company and Bank performance as reflected in the market
price of the  Common  Stock.  Grants  of  restricted  stock are made on a highly
selective basis to executive officers. From time to time, current executives may
receive  grants  of  restricted  stock  to  recognize  corporate  successes  and
individual  contributions.  The Stock Option Committee decides appropriate award
amounts based on the  circumstances of the situation.  During 1999, 1,500 shares
of restricted stock were awarded to Mr. Westrope.

          Under Section  162(m) of the Internal  Revenue Code, the tax deduction
by  corporate  taxpayers,  such as the  Company,  is limited with respect to the
compensation of certain  executive  officers  unless such  compensation is based
upon performance  objectives meeting certain regulatory criteria or is otherwise
excluded from the limitation.  The  Compensation  Committee and the Stock Option
Committee  currently  intend  to  qualify  compensation  paid  to the  Company's
executive  officers for deductibility by the Company under Section 162(m) of the
Code.

State Financial Services Corporation  State Financial Services Corporation
Compensation Committee                Stock Option Committee

Michael J. Falbo   Richard A. Horn    Richard A. Horn(Chairman) Ulice Payne, Jr.
Jerome J. Holz     Ulice Payne, Jr.   Barbara E. Weis           David M. Stamm
Barbara E. Weis    David M. Stamm                               Thomas S. Rakow
                   Thomas S. Rakow

          Compensation  Committee  Interlocks  and  Insider  Participation.  The
Compensation Committee consists of all of the members of the Board of Directors.
As  indicated  above,  Michael J.  Falbo is the  President  and Chief  Executive
Officer of the Company and Jerome J. Holz is Chairman of the Board of Directors.
Messrs.  Falbo  and  Holz do not  participate  in the  Compensation  Committee's
discussions  regarding the  determination of their respective  salaries or bonus
awards.  Ulice  Payne,  Jr.  is a  partner  in the law firm of Foley &  Lardner,
Milwaukee,  Wisconsin,  which has served as legal  counsel to the Company  since
February 1998.


                                       9
<PAGE>

          Performance  Graph.  The following  graph shows the  cumulative  total
return on the Company's Common Stock compared to the returns of the Nasdaq Stock
Market Index for U.S.  Companies and the Nasdaq Bank Stock Index.  The values in
the graph and table show the relative  performance of a $100  investment made on
December  31,  1994 in the Common  Stock and in each of the  indices.  The total
return information  presented in the graph and table assumes the reinvestment of
dividends.

                                 [Chart Omitted]

                      1994      1995      1996      1997      1998      1999
- --------------------------------------------------------------------------------
Nasdaq Stock Market $100.00   $141.33   $173.89   $213.07   $300.25   $542.43
- --------------------------------------------------------------------------------
Nasdaq Bank Index   $100.00   $149.00   $196.73   $314.92   $319.30   $314.42
- --------------------------------------------------------------------------------
SFSW                $100.00   $122.29   $174.24   $286.01   $202.51   $164.32
- --------------------------------------------------------------------------------


Security Ownership of Management and Certain Beneficial Owners

          Directors and Executive  Officers.  The following table sets forth, as
of March 17, 2000, for the  director-nominees,  directors  continuing in office,
the Named Executive Officers (see "Compensation of Executive Officers"), and all
directors  and  executive  officers  as a group,  the number of shares of Common
Stock, stock options,  and shares of restricted stock beneficially owned and the
percentage of such shares to the total number of shares  outstanding.  Except as
indicated in the footnotes, all of the persons listed below have sole voting and
investment  power over the shares of Common  Stock  identified  as  beneficially
owned.
<TABLE>
<CAPTION>
                                                           Subject to                                     Percent of
Name                                       Directly or        Stock        Restricted                       Shares
- ----                                     Indirectly (1)    Options (2)     Stock (3)        Total       Outstanding(4)
                                         --------------    -----------     ---------        -----       --------------
<S>                                           <C>             <C>             <C>          <C>               <C>
Jerome J. Holz (5)                            779,960            -0-            -0-        779,960           9.1%
Thomas S. Rakow (6)                            75,236         32,032            -0-        107,268           1.1
Michael J. Falbo (7)                           88,576          3,370            -0-         91,946           1.1
Richard A. Horn (12)                           72,478          6,620            -0-         78,698            *
Barbara E. Weis (8,12)                         61,025          6,531            -0-         67,556            *
Michael A. Reindl (11)                         26,245            -0-            -0-         26,245            *
David M. Stamm (12)                            23,343            -0-            -0-         23,343            *
John B. Beckwith (9)                           19,211            -0-            -0-         19,211            *
Philip F. Hudson (10)                          18,510            -0-            -0-         18,510            *
Daniel L. Westrope                              1,491            -0-          1,500          2,991            *
Ulice Payne, Jr. (12)                             250            -0-            -0-            250            *
All Directors and Executive Officers
</TABLE>


                                       10
<PAGE>
<TABLE>
<CAPTION>
                                                           Subject to                                     Percent of
Name                                       Directly or        Stock        Restricted                       Shares
- ----                                     Indirectly (1)    Options (2)     Stock (3)        Total       Outstanding(4)
                                         --------------    -----------     ---------        -----       --------------
<S>                                         <C>               <C>            <C>         <C>                <C>
  As a group (15 persons) including
  The above-named individuals (12)          1,556,904         49,171          2,191      1,608,266          18.6%
________________________________
*An asterisk denotes less than 1% ownership

(1)  Includes shares owned directly by each individual and the group, as well as shares owned indirectly (for example as
     trustee of a trust) and it also includes, for those individuals who were Participants in the ESOP and the Company's
     401(k) Plan, that number of shares of Common Stock which were allocated to such  individual's  ESOP and 401(k) Plan
     account as of March 17, 2000,  that such  individual  has voting  rights under the  provisions  of the ESOP and the
     401(k).
(2)  Shares subject to stock options which are currently exercisable or exercisable within 60 days of March 17, 2000.
(3)  Held by the Secretary of SFSC on behalf of the above-named individuals as participants in the 1998 Plan.
(4)  Assumes,  for each  individual  owning options and for the group,  the exercise of that number of options which are
     currently exercisable or which will become exercisable within 60 days of March 17, 2000.
(5)  Mr. Holz owns 742,963  shares in his own name.  Ownership of 25,186 shares are held by a trust  established  by Mr.
     Holz under which Mr. Holz's  grandchildren are the beneficiaries.  This total also includes 11,811 shares allocated
     to Mr. Holz under the ESOP.
(6)  Mr.  Rakow owns 12,812  shares in his own name,  and his spouse owns 13,142  shares in her own name.  Ownership  of
     15,044 shares is held by a trust established by Mr. Rakow as trustee for the Susan R. Rakow Grandchild Trust. Rakow
     Enterprises,  Inc., a corporation  controlled by Mr. Rakow, owns 11,425 shares,  and 16,726 shares are held for the
     benefit of Mr. Rakow by the 401(k) Plan  established  by this  corporation.  This total also includes  6,087 shares
     owned by the IHC Group  Foundation.  Mr. Rakow is a Trustee of this Foundation and may be deemed to have beneficial
     ownership of these shares since he may exercise  "voting" and "investment  power" over these shares in his capacity
     as a Trustee.  Mr. Rakow  disclaims  beneficial  ownership  of these 6,087  shares.  The shares  subject to options
     reported  for Mr.  Rakow  represent  the amount of options  awarded to Mr.  Rakow under the former Home  Bancorp of
     Elgin's Stock Option Plan adjusted for the 0.914 exchange ratio used in the merger between the Company and Home.
(7)  Mr. Falbo owns 55,402 shares in his own name,  his spouse owns 518 shares in her own name, and his two children own
     412 shares in their own names.  The total also  includes  14,305  shares  allocated to Mr. Falbo under the ESOP and
     17,939 shares allocated to Mr. Falbo under the 401(k) Plan.
(8)  Mrs. Weis owns 59,712 shares in her own name,  her spouse owns 58 shares in his own name,  and Mrs. Weis owns 1,255
     shares in her name for the benefit of her two children.
(9)  Mr.  Beckwith  owns 12,448  shares in his own name and his spouse owns 51 in her own name.  The total also includes
     6,712 shares allocated to Mr. Beckwith under the ESOP.
(10) Mr.  Hudson owns 10,148  shares in his own name and his spouse  owns 1,841  shares in her own name.  The total also
     includes 6,521 shares allocated to Mr. Hudson under the ESOP.
(11) Mr.  Reindl  owns 7,582  shares in his own name and his spouse  owns 2,862  shares in her own name.  The total also
     included  5,558 shares  allocated to Mr. Reindl under the ESOP and 10,243 shares  allocated to Mr. Reindl under the
     401(k) Plan.
(12) Messrs. Horn, Payne and Stamm, and Mrs. Weis are members of the Administrative Board of the ESOP ("ESOP Board"). As
     of March 17,  2000,  537,521  shares were held for the ESOP by the  independent  ESOP  trustee.  At March 17, 2000,
     162,020 shares had been allocated to ESOP participants' accounts and 375,501 shares remained unallocated.  The ESOP
     provides that the independent ESOP trustee must vote shares allocated to a participant's account in accordance with
     the direction of the participant. The ESOP Board directs voting by the independent Trustee, and may also direct the
     disposition of unallocated shares. The ESOP Board does not have the power to vote or direct the vote, or to dispose
     of or direct the disposition of, shares which have been allocated to a participant's account. To avoid duplication,
     the individual totals reported in the above table for Messrs.  Horn, Payne, and Stamm, and Mrs. Weis do not reflect
     the 375,501 unallocated shares of which they are deemed to share beneficial ownership as members of the ESOP Board;
     however, the total for all directors and executive officers as a group does include the 375,501 unallocated shares.
</TABLE>

          Beneficial  Owners.  The only person known to SFSC to beneficially own
more than 5% of the outstanding  shares of Common Stock as of March 17, 2000, is
the following:
                                                   Number of       Percent of
          Name and Business Address                 Shares           Class
          -------------------------                 ------           -----
          Jerome J. Holz (1)                         779,960           9.1%
            10708 West Janesville Road
            Hales Corners, WI  53130

     ----------------------------
     (1)  Mr.  Holz owns  742,963  shares in his own name.  Ownership  of 25,186
          shares are held by a trust  established  by Mr.  Holz under  which Mr.
          Holz's  grandchildren are the beneficiaries.  This total also includes
          11,811 shares allocated to Mr. Holz under the ESOP.

          Certain  Transactions  and Other  Relationships  with  Management  and
          Principal Shareholders

          Indebtedness  of  Management.  Some  of  the  executive  officers  and
directors of SFSC are, and have been during the  preceding  three fiscal  years,
customers of SFB,  and some of the  officers and  directors of SFB are direct or
indirect  owners of 10% or more of  corporations  which are, or have been in the
past,  customers of SFB. As such  customers,  they have had  transactions in the
ordinary course of business  (including  interest rates and collateral on loans)
as those prevailing at the time for comparable  transactions with  nonaffiliated
persons. In the opinion of management of SFSC, none of the transactions involved
more than the

                                       11
<PAGE>

normal risk of collectability or presented any other  unfavorable  features.  At
December 31, 1999, SFB had $3,916,000 in loans  outstanding to the directors and
executive officers of SFSC, which amount represented 3.6% of total shareholders'
equity at that  date.  A  substantial  portion of these  outstanding  loans were
commercial loans from SFB to George Webb Corporation, of which David M. Stamm, a
director  of  SFSC,  is  President  and  commercial  loans  from  Home to  Rakow
Enterprises, Inc., of which Thomas S. Rakow, a director of SFSC, is President.

          Edgewood Plaza.  SFB leases  approximately  4,100 square feet of floor
space in Edgewood Plaza,  an office building  located at 4811 South 76th Street,
Greenfield, Wisconsin, pursuant to the terms of a lease agreement dated December
20,  1982,  and amended  June 14,  1993,  between SFB and  Edgewood  Plaza Joint
Venture.  Edgewood Plaza Joint Venture is a Wisconsin  general  partnership that
includes as partners  Jerome J. Holz and  Richard A. Horn who are  directors  of
SFSC. The term of the lease will end December 27, 2007. The rent includes a base
rent of approximately $108,000 per year, plus additional rent equal to increases
in operating expenses over those incurred during the base year of 1983.

          Other Relationships. Ulice Payne, Jr., a director of the Company, is a
partner of the law firm of Foley & Lardner, which serves as legal counsel to the
Company in a variety of corporate and employee benefits matters.

PROPOSAL NO. 2.  APPROVAL OF THE 1998 PLAN, AS AMENDED

          The following  summary of the Company's 1998 Stock  Incentive Plan, as
amended (the "1998 Plan"), is qualified in its entirety by reference to the full
text of the 1998 Plan which is attached to this Proxy Statement as Appendix A.

          General.  The  1998  Plan  was  initially  approved  by the  Company's
shareholders on May 13, 1998. On January 25, 2000, the Board unanimously adopted
amendments to the 1998 Plan  contingent  upon  shareholder  approval of the 1998
Plan, as so amended, at the Meeting.

          The  amendments  to the 1998 Plan  increase  the  aggregate  number of
shares of Common  Stock  authorized  for  issuance  thereunder  from  425,000 to
750,000  (subject to adjustment to prevent  dilution in certain cases  described
below) and  increase  the maximum  number of shares of Common  Stock that may be
covered by options granted to any one participant under the 1998 Plan during any
single  fiscal year from  42,500 to 75,000  (subject  to  adjustment  to prevent
dilution  in certain  cases  described  below).  As of the  record  date for the
Meeting,  stock options and awards of restricted  stock covering an aggregate of
389,636  shares of Common  Stock  were  outstanding  under  the 1998  Plan.  The
amendments  to the 1998 Plan also  transfer  from the  Board of  Directors  to a
committee  selected  by the Board  the duty and  authority  to  select  eligible
participants under, and to administer, the 1998 Plan.

          Purpose.  The  purpose  of the 1998 Plan is to provide a means for the
Company  to  attract  and  retain   competent   personnel   and  to  provide  to
participating  directors,  officers and certain consultants who provide services
to the Company long term  incentives for high levels of performance by providing
them with a means to acquire a proprietary interest in the Company's success.

          Available  Shares.  Up to  750,000  shares  of  Common  Stock  will be
available for awards under the 1998 Plan,  subject to adjustment in the event of
any  stock  dividend  or  split,  recapitalization,  reclassification,  or other
similar  corporate change which affects the total number of shares  outstanding.
If any shares of Common Stock subject to awards  granted under the 1998 Plan are
forfeited or if an award otherwise terminates,  expires or is cancelled prior to
the  delivery  of all of the shares  issuable  thereunder,  such  shares will be
available for the granting of new awards under the 1998 Plan. Also, if shares of
Common  Stock  are used to pay the  option  price  of an  award  or any  related
withholding taxes, only the net number of shares actually issued pursuant to the
award will be counted  against the maximum number of shares  available under the
1998 Plan.

          Administration.  The 1998 Plan will be  administered by a committee of
the  Board of  Directors  (the  "Committee")  consisting  of not  less  than two
directors  who qualify as  "non-employee  directors"  within the meaning of Rule
16b-3 under the  Securities  Exchange  Act of 1934,  as amended  (the  "Exchange
Act"), and "outside directors" within the meaning of Section 162(m)(4)(C) of the
Internal Revenue Code (the "Code"). Any awards made to directors who are members
of the Committee must be approved by the Board and not by the  Committee.  If at
any time the Committee is not in existence,  the Board will  administer the 1998
Plan.  Subject to certain  limitations,  the Board may delegate the  Committee's
administrative  authority under the 1998 Plan to another  committee of the Board
or one or more senior officers of the Company. References in this summary to the
Committee also refer to the Board, as appropriate.

          Among other  functions,  the  Committee has the authority to establish
rules for the  administration of the 1998 Plan; to determine the officers of the
Company to whom awards will be granted;  to determine  the types of awards to be
granted and the

                                       12
<PAGE>

number of shares covered by such awards;  and to set the terms and conditions of
such awards. The terms of awards may differ from participant to participant. The
Committee may consider the  recommendations  of the Chief Executive Officer with
regard to awards to be granted under the 1998 Plan.

          Eligibility.  Qualified  officers and  directors of the Company or any
subsidiary  are  eligible to  participate  in the 1998 Plan,  as well as certain
consultants who provide  services to the Company.  Participants  may be selected
from  among  those   officers,   directors  and   consultants   recommended  for
participation  by the Chief  Executive  Officer,  and who, in the opinion of the
Committee  are in a position to contribute  materially to the Company's  growth,
development and financial success.

          Effective Date. The amendments to the 1998 Plan will become  effective
on the date it is approved by the shareholders of the Company, which is expected
to occur on the date of the Meeting, May 3, 2000.

          Stock  Options.  Options  granted  under  the 1998  Plan may be either
incentive  stock  options  meeting the  requirements  of Section 422 of the Code
("ISOs") or nonstatutory  stock options  ("NSOs").  The maximum number of shares
that may be covered by options  granted  to any  individual  employee  is 75,000
during any single  fiscal year;  provided,  however,  that the fair market value
(determined  on the date of grant) of all shares of Common Stock with respect to
which  ISOs are  exercisable  for the first  time by a  participant  during  any
calendar year may not exceed $100,000.

          Exercise Price. The exercise price per share of ISOs granted under the
1998 Plan may not be less than the Fair Market  Value of a share of Common Stock
on the date of  grant  (110% in the  case of more  than 10%  shareholders).  The
exercise  price per share of NSOs granted under the 1998 Plan will be determined
by the Committee.  There will be no consideration received by the Company from a
participant in exchange for the original grant of an option.  On March 17, 2000,
the last reported  sales price per share of the Common Stock on the Nasdaq Stock
Market was $10.63.

          Term.  The term of any option will be as determined by the  Committee,
provided that the term of an ISO may not exceed ten years from the date of grant
(five years in the case of a more than 10% shareholder).

          When Exercisable. Options will become exercisable at such times and be
subject to such restrictions as determined by the Committee.

          Manner of Exercise. Options may be exercised by payment as follows:

                    (a) in cash;

                    (b) by tendering shares of Common Stock having a fair market
          value at the time of exercise equal to the total option price;

                    (c) by any combination of (a) and (b) above; or

                    (d) by  delivery of an executed  irrevocable  exercise  form
          together  with  instructions  to a third  party  to sell or  margin  a
          sufficient  portion  of the  stock and  deliver  the  proceeds  to the
          Company to pay the option price.

          Section  422.  All ISOs  granted  under  the 1998  Plan  will  also be
required to comply with all other terms of Section 422 of the Code.

          Adjustment of Outstanding  Awards.  In the event of any stock dividend
or split,  recapitalization,  reclassification or other similar corporate change
which affects the total number of shares  outstanding,  the Committee shall make
an  appropriate  adjustment to change the number of options or the stated option
price, or both, under each outstanding award.

          Transferability.  Options  may not be sold  or  otherwise  transferred
other than by will or pursuant to the laws of descent and distribution,  and all
Options granted to a participant under the 1998 Plan are exercisable  during the
participant's lifetime only by the participant.

                                       13
<PAGE>

          Forfeiture.  Except as otherwise determined by the Committee,  options
generally will be subject to the following termination provisions:

          (1)       in the case of  death,  options  may be  exercised  until 12
                    months after the date of death;

          (2)       in the case of  termination  for reasons other than death or
                    cause,  options may be  exercised  until 3 months  after the
                    date of termination; and

          (3)       in the  case  of  termination  for  cause,  options  will be
                    forfeited.

          Notwithstanding  the  foregoing,  in all cases an  option  will not be
exercisable after its expiration date.

          Acquisitions.  In  the  event  of  an  "Acquisition"  of  the  Company
(generally  an  acquisition  of  more  than  50% of  its  outstanding  stock  or
substantially  all of  the  Company's  assets),  the  Company  may  cancel  each
outstanding  option in exchange for a cash payment to the optionee  equal to the
difference  between the estimated  price per share of Common Stock to be paid in
the transaction and the option exercise price.


                                       14
<PAGE>

          Substitute Options.  Unless otherwise determined by the Committee,  if
the Company at any time should be the surviving  corporation  through  merger or
consolidation, substitute options will be granted so as to preserve the economic
benefits to the optionees.

          Other  Transactions.  Generally,  if the Company is not the  surviving
corporation  in  a  merger  or  consolidation  or  there  is  a  dissolution  or
liquidation of the Company, outstanding options may be replaced with new options
or become immediately exercisable in full, as determined by the Committee.

          Restricted  Stock.  Shares  of  restricted  stock  may be  granted  to
officers and directors under the 1998 Plan,  subject to such restrictions as the
Committee  may  impose.  The  restrictions  imposed  on  the  shares  may  lapse
separately or in combination at such time or times,  or in such  installments or
otherwise,  as the Committee may deem  appropriate.  The Committee may condition
the  lapse of such  restrictions  on the  passage  of time,  the  attainment  of
specified  performance  goals or  otherwise.  Such  conditions  may differ  from
participant to participant.

          Forfeiture.  Except as otherwise  determined  by the  Committee,  upon
termination of a  participant's  employment for any reason during the applicable
restriction  period, all shares of restricted stock still subject to restriction
will be forfeited.

          Voting  and   Dividends.   Prior  to  the  lapse  of  the   applicable
restrictions,  shares of  restricted  stock  are  entitled  to vote and  receive
dividends  and  other  distribution  on the same  basis as all  other  shares of
outstanding Common Stock.

          Limits of Transferability.  No restricted stock, other than restricted
stock on which the restrictions have lapsed, may be assigned,  sold, transferred
or encumbered by any participant, except as otherwise provided by the Committee.

          Amendment,  Modification  and  Termination.  The Board may at any time
amend,  alter,  suspend,  discontinue  or  terminate  the 1998 Plan  (subject to
shareholder approval if required by or deemed by the Board to be desirable under
applicable law,  regulations or exchange listing  requirements).  Termination of
the 1998 Plan will not affect the rights of participants  with respect to awards
previously  granted to them, and all unexpired awards will continue in force and
effect  after  termination  of the 1998  Plan,  except  as they may  lapse or be
terminated by their own terms and conditions.

          Withholding. The Company is entitled to withhold the amount of any tax
attributable to any amount payable or shares of Common Stock  deliverable  under
the 1998 Plan after giving a  participant  reasonable  advance  notice,  and the
Company  may defer  making any such  payment or  delivery if any such tax may be
pending,  unless and until  indemnified to its  satisfaction.  A participant may
elect to pay all or a portion of such withholding  taxes by electing to (i) have
the Company  withhold shares of Common Stock;  (ii) tender back shares of Common
Stock received in connection  with an award;  or (iii) deliver other  previously
owned shares of Common  Stock,  in each case having a fair market value equal to
the amount to be withheld.

          Certain Federal Income Tax Consequences.

          Stock Options.  The grant of an NSO under the 1998 Plan will create no
income tax consequences to the participant or the Company.  A participant who is
granted an NSO will generally  recognize  ordinary income at the time the NSO is
exercised  in an  amount  equal to the  excess of the fair  market  value of the
Common Stock at such time over the exercise price.  The Company will be entitled
to a deduction  in the same  amount and at the same time as  ordinary  income is
recognized by the participant.  A subsequent  disposition of the Common Stock by
the participant  will give rise to capital gain or loss to the extent the amount
realized  from the sale  differs  from the tax basis.  This capital gain or loss
will be a  long-term  gain or loss if the  Common  Stock  has been  held for the
required holding period under the Code.

          In general, a participant will recognize no income or gain as a result
of the grant or exercise of an ISO (except that the alternative  minimum tax may
apply).  Except  as  described  below,  when a  participant  sells or  otherwise
disposes of stock  acquired  upon the  exercise of an ISO the  participant  will
recognize long-term capital gain or loss in the amount of the difference between
the amount realized upon sale and the exercise  price,  provided that the Common
Stock is held by the participant  for the requisite  "holding  periods",  and no
deduction will be allowed to the Company. The holding periods are two years from
the grant  date and one year  from the  exercise  date of the ISO.  As a general
rule,  if the  participant  fails to hold the  shares of Common  Stock  acquired
pursuant to the exercise of an ISO for at least two years from the date of grant
of  the  ISO  and  one  year  from  the  date  of  exercise  (a   "Disqualifying
Disposition"), the participant will recognize ordinary income at the time of the
disposition  equal to the lesser of (a) the gain  realized on the  Disqualifying
Disposition;  or (b) the excess of the fair market value of the shares of Common
Stock on the  date of  exercise  over  the  exercise  price.  In the  event of a
Disqualifying  Disposition,  the Company  will be entitled to a deduction in the


                                       15
<PAGE>

same  amount  and at the same  time as  ordinary  income  is  recognized  by the
participant.  Any gain or loss realized by the participant  over the fair market
value at the time of  exercise  of the ISO will be treated as a capital  gain or
loss. This capital gain or loss will be a long-term or short-term  capital gain,
depending  on how long the shares of Common  Stock were held by the  participant
prior to sale or other disposition.

          Restricted  Stock. A participant will not recognize income at the time
an award of restricted stock is made under the 1998 Plan, unless the participant
makes the election described below. However, a participant who has not made such
an election will recognize  ordinary income at the time the  restrictions on the
stock lapse.  The ordinary  income  recognized will be in an amount equal to the
fair market  value of the  restricted  stock at such time.  The Company  will be
entitled to a corresponding deduction in the same amount and at the same time as
the participant  recognizes  income.  Any otherwise  taxable  disposition of the
restricted  stock after the time the  restrictions  lapse will result in capital
gain or loss  (long-term  or  short-term  depending  on the  length  of time the
restricted stock is held after the time the restrictions lapse).  Dividends paid
in cash and received by a participant  prior to the time the restrictions  lapse
will  constitute  ordinary  income  to the  participant  in the year  paid.  Any
dividends  paid in  Common  Stock  will be  treated  as an award  of  additional
restricted stock subject to the tax treatment described herein.

          A  participant  may,  within  30 days  after  the date of the award of
restricted stock, elect to recognize ordinary income as of the date of the award
in an amount equal to the fair market value of such restricted stock on the date
of the award.  The Company will be entitled to a corresponding  deduction in the
same amount and at the same time as the participant  recognizes  income.  If the
election is made,  any cash  dividends  received with respect to the  restricted
stock will be  treated  as  dividend  income to the  participant  in the year of
payment  and  will not be  deductible  by the  Company.  Any  otherwise  taxable
disposition  of the restricted  stock (other than by forfeiture)  will result in
capital gain or loss (long-term or short-term  depending on the holding period).
If the  participant  who has made such an  election  subsequently  forfeits  the
restricted  stock,  the participant  will not be entitled to deduct any loss. In
addition,  the Company would then be required to include as ordinary  income the
amount of the deduction it originally claimed with respect to such shares.

          Future Awards. The Company cannot currently  determine the awards that
may be granted in the future under the 1998 Plan.  Such  determinations  will be
made from time to time by the  Committee or Board as  appropriate.  During 1999,
certain awards were granted to executive  officers and directors  under the 1998
Plan.  Stock  options and  restricted  stock  granted under the 1998 Plan to the
Named   Executive   Officers   during  1999  are  disclosed  under  the  caption
"Compensation of Executive Officers."

          Vote Required.  The  affirmative  vote of the holders of a majority of
the shares present or represented and voted at the Meeting (assuming a quorum is
present)  is  required to approve the 1998 Plan.  Assuming  the  existence  of a
quorum,  any  shares  not voted at the  Meeting  with  respect  to the 1998 Plan
(whether as a result of abstention,  broker  nonvote or otherwise)  will have no
impact on the vote. In the event that the 1998 Plan, as amended, is not approved
by shareholders at the Annual Meeting,  the 1998 Plan (except for the amendments
adopted by the Board of Directors in January 2000) will remain in full force and
effect.

          THE BOARD RECOMMENDS A VOTE FOR THE 1998 PLAN.  SHARES OF COMMON STOCK
REPRESENTED  AT THE MEETING BY EXECUTED BUT  UNMARKED  PROXIES WILL BE VOTED FOR
THE 1998 PLAN.



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                                       16
<PAGE>

PROPOSAL NO. 3.  OTHER MATTERS

          The matters  referred to in the foregoing  Notice of Meeting and Proxy
Statement  are, as far as the Board of Directors  knows,  the only matters which
will be  presented  for  consideration  at the  Meeting.  If any  other  matters
properly come before the Meeting,  the  Proxyholders  named in the  accompanying
Proxy will vote on them in accordance  with their best judgement  exercising the
authority conferred thereby.

MISCELLANEOUS

          Independent Auditors.  Ernst & Young LLP acted as independent auditors
for the Company in the fiscal year ended December 31, 1999 and it is anticipated
that such firm will be  similarly  appointed  to act for the fiscal  year ending
December 31, 2000.  A  representative  of Ernst & Young LLP is expected to be at
the Meeting and will have the  opportunity to make a statement if he so desires.
Such  representative  is also expected to be available to respond to appropriate
questions.

          Section 16(a) Beneficial Ownership Reporting Compliance. Under Section
16(a) of the Securities  Exchange Act of 1934, as amended  ("Exchange Act"), the
Company's directors and executive officers, and any persons holding greater than
10% of the  Company's  outstanding  Common  Stock are  required to report to the
Securities and Exchange  Commission their initial  ownership of the Common Stock
(including  stock options) and subsequent  changes  thereto.  Specific due dates
have been  established  for the filing of these reports with the  Securities and
Exchange Commission. The Company is required to disclose in this Proxy Statement
any failure in 1999 to file such reports by the specific due dates. Based solely
on  its  review  of the  copies  of  such  forms  received  by  it,  or  written
representations  from certain persons that no such forms were required for those
persons,  the Company believes that during the year ended December 31, 1999, its
officers and directors complied with the filing requirements of Section 16(a) of
the Exchange Act.



                                        By Order of the Board of Directors



                                        /s/ Michael J. Falbo
                                        Michael J. Falbo
                                        President and Chief Executive Officer


March 24, 2000

                                       17
<PAGE>
                                   APPENDIX A

                      STATE FINANCIAL SERVICES CORPORATION
                            1998 STOCK INCENTIVE PLAN
                                   As Amended

                      Article I. Establishment and Purpose
                      ------------------------------------
          1.1 Establishment.  State Financial Services Corporation,  a Wisconsin
corporation  (the  "Company"),  hereby  establishes  a stock plan for  officers,
directors and others  providing  services to the Company,  as described  herein,
which  shall be known as the State  Financial  Services  Corporation  1998 Stock
Incentive  Plan,  as amended (the  "Plan").  It is intended  that certain of the
options  issued  pursuant to the Plan may  constitute  incentive  stock  options
within the meaning of section 422 of the Internal  Revenue Code,  and that other
options issued pursuant to the Plan shall constitute nonstatutory options.

          1.2  Purpose.  The  purpose  of the Plan is to provide a means for the
Company  to  attract  and  retain   competent   personnel   and  to  provide  to
participating directors,  officers and Consultants long term incentives for high
levels of  performance  by providing  them with a means to acquire a proprietary
interest in the Company's success.

                             Article II. Definitions
                             -----------------------
          2.1 Definitions.  For purposes of this Plan, the following terms shall
be defined as follows:

          (a) "Board" means the Board of Directors of the Company.

          A "Cause" means the  definition of Cause in  Participant's  employment
agreement,  if any,  with  the  Company.  If no  such  employment  agreement  or
definition in such  agreement  exists,  Cause means (i) breach by Participant of
any covenant not to compete or confidentiality  agreement with the Company, (ii)
failure by  Participant  to  substantially  perform his duties to the reasonable
satisfaction  of the Board,  (iii) serious  misconduct by  Participant  which is
demonstrably  and  substantially   injurious  to  the  Company,  (iv)  fraud  or
dishonesty   by   Participant   with  respect  to  the  Company,   (v)  material
misrepresentation  by Participant to a stockholder or director of the Company or
(vi) acts of negligence by Participant in  performance of  Participant's  duties
that are  substantially  injurious to the Company.  The Board, by majority vote,
shall make the determination of whether Cause exists.

          (c) "Code"  means the internal  Revenue Code of 1986,  as amended from
time to time, and any successor thereto.

          (d) "Commission"  means the Securities and Exchange  Commission or any
successor agency.

          (e) "Committee" means the committee provided for by Article IV hereof,
which may be created at the discretion of the Board.

          (f) "Company" means State Financial Services Corporation,  a Wisconsin
corporation.  When  applicable  in the context,  "the  Company"  also means each
direct and indirect subsidiary of State Financial Services Corporation.

          (g) "Consultant"  means any person or entity who provides  services to
the Company (other than as an employee).

          (h) "Date of Exercise" means the date the Company receives notice,  by
a  Participant,  of the  exercise  of an Option  pursuant to section 8.1 of this
Plan.  Such notice shall indicate the number of shares of Stock the  Participant
intends to purchase upon exercise of an Option.

          (i)  "Exchange  Act" means the  Securities  Exchange  Act of 1934,  as
amended from time to time, and any successor thereto.

          (j) "Fair  Market  Value"  means the fair  market  value of Stock,  as
determined  by the  Committee.  If the Stock is  traded  on an  over-the-counter
securities  market or national  securities  exchange,  "Fair Market Value" shall
mean an amount  equal to the average of the highest  and lowest  reported  sales
prices of the Stock  reported on such  over-the-counter  market or such national
securities  exchange on the  applicable  date or, if no sales of Stock have been
reported  for  that  date,  on the next  preceding  date for  which  sales  were
reported.

                                       18
<PAGE>

          (k)  "Incentive  Stock Option" means an Option granted under this Plan
which is intended to qualify as an `incentive  stock option"  within the meaning
of section 422 of the Code.

          (l) "IRS" means the Internal Revenue Service, or any successor agency.

          (m)  "Nonstatutory  Option"  means an Option  granted  under this Plan
which is not intended to qualify as an incentive stock option within the meaning
of section  422 of the Code.  Nonstatutory  Options may be granted at such times
and subject to such restrictions as the Board shall determine without conforming
to the statutory  rules of section 422 of the Code applicable to incentive stock
options.

          (n) "Option"  means the right,  granted  under this Plan,  to purchase
Stock of the  Company at the option  price for a specified  period of time.  For
purposes  of  this  Plan,  an  Option  may be an  Incentive  Stock  Option  or a
Nonstatutory Option.

          (o) "Parent  Corporation"  shall have the meaning set forth in section
424(e) of the Code with the Company  being  treated as the employer  corporation
for purposes of this definition.

          (p)  "Participant"  means any officer,  director or  Consultant of the
Company or any direct or indirect subsidiary of the Company to whom an award has
been granted hereunder.

          (q)  "Qualified   Director"  means  a  director  who  is  both  (i)  a
"Non-Employee Director" within the meaning of Rule 16b-3 under the Exchange Act,
or any  successor  definition  adopted by the  Commission,  and (ii) an "Outside
Director"  under  section  162(m)  of the Code and the  regulations  promulgated
thereunder, or any successor definition adopted by the IRS.

          (r) "Restricted Stock" means an award under Article XI.

          (s) "Rule 16b-3" means Rule 16b-3,  as  promulgated  by the Commission
under Section 16(b) of the Exchange Act, as amended from time to time.

          (t)  "Significant  Stockholder"  means an individual  who,  within the
meaning of section  422(b)(6) of the Code,  owns stock  possessing more than ten
percent  of the  total  combined  voting  power of all  classes  of stock of the
Company. In determining whether an individual is a Significant  Stockholder,  an
individual  shall be treated as owning  stock owned by certain  relatives of the
individual and certain stock owned by  corporations in which the individual is a
partner, and estates or trusts of which the individual is a beneficiary,  all as
provided in section 424(d) of the Code.

          (u) "Stock" means the Common Stock,  par value $.10 per share,  of the
Company.

          2.2 Gender and Number. Except when otherwise indicated by the context,
any masculine terminology when used in this Plan also shall include the feminine
gender and the  definition of any term herein in the singular shall also include
the plural.

                   Article III. Eligibility and Participation.
                   ------------------------------------------
          3.1 Eligibility and  Participation.  All officers and directors (other
than  Qualified  Directors) are eligible to participate in this Plan and receive
Incentive  Stock Options,  Nonstatutory  Options and/or  Restricted  Stock.  All
Consultants and Qualified Directors are eligible to participate in this Plan and
receive Nonstatutory Options hereunder.  Subject to section 4.1, Participants in
the  Plan  shall  be  selected  by  the  Committee  from  among  those  eligible
individuals  who,  in  the  opinion  of the  Committee,  are  in a  position  to
contribute  materially to the Company's  continued growth and development and to
its long-term financial success.

                           Article IV. Administration
                           --------------------------
          4.1  Administration.  The Plan shall be  administered by the Committee
selected by the Board,  consisting  of two or more  members of the Board who are
Qualified  Directors.  The members of the  Committee  may be  directors  who are
eligible to receive  Options under the Plan,  but Options may be granted to such
persons only by action of the full Board and not by action of the Committee.  In
the event that the full Board  grants  Options to a director,  the Plan shall be
administered  by the Board  with  respect  to such  Options.  If at any time the
Committee shall not be in existence, the Board shall administer the Plan. To the
extent that the Board  administers  the Plan,  all  references  to the Committee
herein shall include the Board.  To the extent  permitted by applicable law, the
Board may  delegate to another  committee  of the Board or to one or more senior
officers of the

                                       19

<PAGE>

Company any or all of the authority  and  responsibility  of the Committee  with
respect to the Plan,  other than with respect to Participants who are subject to
Section 16 of the  Exchange  Act. To the extent that the Board has  delegated to
such other committee or one or more officers the authority and responsibility of
the Committee,  all references to the Committee  herein shall include such other
committee or one or more officers.

          Subject to the express  provisions of the Plan,  the  Committee  shall
have complete  authority to interpret the Plan, to prescribe,  amend and rescind
rules and  regulations  relating  to the Plan,  to provide  for  conditions  and
assurances  deemed  necessary  or  advisable  to protect  the  interests  of the
Company,  and to make all other  determinations  necessary or advisable  for the
administration of the Plan.  Subject to the express  provisions of the Plan, the
Committee shall also have complete  authority to select eligible  individuals to
receive awards hereunder, determine the types of awards and the number of shares
covered  by the  awards  and  the  terms,  conditions,  restrictions  and  other
provisions of such awards. Determinations, interpretations or other actions made
or taken by the Committee pursuant to the provisions of the Plan shall be final,
binding and conclusive for all purposes and upon all persons.

          To the extent  that the Board  administers  the Plan,  the Board shall
have all of the enumerated  powers of the  Committee.  No member of the Board or
the Committee shall be liable for any action or determination made in good faith
with respect to the Plan or any Option or Restricted Stock granted under it.

          The Board may from time to time remove  members  from,  or add members
to, the Committee.  The Board may terminate the Committee at any time. Vacancies
on the Committee,  howsoever caused, shall be filled by the Board. The Committee
shall  select one of its  members as  Chairman  and shall hold  meetings at such
times and places as the Chairman may  determine.  A majority of the Committee at
which a quorum is present,  or acts  reduced to or approved in writing by all of
the members of the Committee, shall be the valid acts of the Committee. A quorum
shall consist of two-thirds (2/3) of the members of the Committee.

          4.2 Special Provisions for Grants to Officers or Directors. Rule 16b-3
provides  that the grant of a stock  option or share of stock to a  director  or
officer  of a  company  subject  to the  Exchange  Act will be  exempt  from the
provisions of Section 16(b) of the Exchange Act if the  conditions  set forth in
Rule 16b-3 are satisfied. Unless otherwise specified by the Committee, grants of
Options or  Restricted  Stock  hereunder  to  individuals  who are  officers  or
directors of the Company for purposes of Section 16(b) of the Exchange Act shall
be made in a manner that satisfies the conditions of Rule 16b-3.

                      Article V. Stock Subject to the Plan
                      ------------------------------------
          5.1 Number.  The total number of shares of Stock hereby made available
and  reserved for  issuance  under the Plan shall be 750,000,  of which not more
than 750,000  shares of Stock may be issued as Options  intended to be Incentive
Stock  Options.  The  maximum  number of shares of Stock  that may be covered by
Options granted to any one Participant under the Plan shall be 75,000 during any
single fiscal year. The aggregate number of shares of Stock available under this
Plan shall be subject to adjustment as provided in section 5.3. The total number
of shares  of Stock may be  authorized  but  unissued  shares of Stock or shares
acquired  by purchase  as  directed  by the  Committee  from time to time in its
discretion,  to be used for  issuance as  Restricted  Stock or upon  exercise of
Options granted hereunder.

          5.2 Unused  Stock;  Payment  with Stock.  If an Option shall expire or
terminate for any reason without having been exercised in full, the  unpurchased
shares of Stock subject  thereto  shall (unless the Plan shall have  terminated)
become  available  for other  Options  under the Plan and if any shares of Stock
that are subject to any Restricted Stock award are forfeited,  such shares again
shall be available for  distribution  in connection with awards under this Plan.
In  addition,  upon the  full or  partial  payment  of any  option  price by the
transfer  to the  Company  of shares of Stock  pursuant  to  section  7.7,  upon
satisfaction  of tax  withholding  obligations  with shares of Stock pursuant to
section 15.1 or any other  payment made or benefit  realized  under this Plan by
the transfer or relinquishment of shares of Stock, only the net number of shares
of Stock actually  issued or transferred by the Company,  after  subtracting the
number  of shares  of Stock so  transferred  or  relinquished,  will be  charged
against the maximum share limitation set forth in section 5.1 above.

          5.3  Adjustment in  Capitalization.  In the event of any change in the
outstanding   shares  of  Stock  by  reason  of  a  stock   dividend  or  split,
recapitalization,  reclassification  or  other  similar  corporate  change,  the
aggregate  number  of  shares  of  Stock  set  forth  in  section  5.1  shall be
appropriately adjusted by the Committee whose determination shall be conclusive;
provided,  however, that fractional shares shall be rounded to the nearest whole
share.  In any such case,  the number and kind of shares that are subject to any


                                       20
<PAGE>

Option  (including any Option  outstanding  after termination of employment) and
the Option price per share shall be proportionately  and appropriately  adjusted
without  any  change in the  aggregate  Option  price to be paid  therefor  upon
exercise of the Option.

                        Article VI. Duration of the Plan
                        --------------------------------
          6.1  Duration  of the Plan.  The Plan shall be in effect for ten years
from the date of its  approval  by the  Company's  stockholders.  Any Options or
Restricted Stock outstanding at the end of such period shall remain in effect in
accordance  with their terms.  The Plan shall  terminate  before the end of such
period if all  Stock  subject  to the Plan has been  purchased  pursuant  to the
exercise  of Options  granted  under the Plan or issued as shares of  Restricted
Stock no longer subject to risk of forfeiture.

                       Article VII. Terms of Stock Options
                       -----------------------------------
          7.1 Grant of Options.  Subject to sections 3.1 and 5.1, Options may be
granted to eligible  individuals at any time and from time to time as determined
by the Committee;  provided,  however,  that Consultants and Qualified Directors
may  receive  only  Nonstatutory  Options and may not  receive  Incentive  Stock
Options.  The Committee shall have complete discretion in determining the number
of Options  granted to each  Participant.  In making  such  determinations,  the
Committee may take into account the nature of services rendered by such eligible
individual,  their present and potential  contributions to the Company, and such
other  factors as the  Committee  in its  discretion  shall deem  relevant.  The
Committee  shall also  determine  whether an Option is to be an Incentive  Stock
Option or a Nonstatutory Option.

          In the cases of Incentive  Stock Options,  the total Fair Market Value
(determined  at the date of  grant) of shares  of Stock  with  respect  to which
Incentive  Stock Options are  exercisable  for the first time by the Participant
during any calendar  year under all plans of the Company  under which  incentive
stock options may be granted (and all such plans of any Parent  Corporation  and
any  subsidiary   corporations  of  the  Company)  shall  not  exceed  $100,000.
(Hereinafter,  this  requirement  is  sometimes  referred  to as  the  "$100,000
Limitation.").

          Nothing in this Article VII of the Plan shall be deemed to prevent the
grant of Options  permitting  exercise in excess of the maximums  established by
the preceding  paragraph  where such excess amount is treated as a  Nonstatutory
Option.

          7.2 No Tandem  Options.  Where an Option  granted  under  this Plan is
intended to be an Incentive  Stock  Option,  the Option shall not contain  terms
pursuant to which the  exercise  of the Option  would  affect the  Participant's
right to exercise another Option,  or vice versa,  such that the Option intended
to be an Incentive Stock Option would be deemed a tandem stock option within the
meaning of the regulations  under section 422 of the Code. If an Incentive Stock
Option at any time would be deemed a tandem stock option with the meaning of the
regulations  under section 422 of the Code, the Incentive  Stock Option shall be
treated as a Nonstatutory Option.

          7.3 Option  Agreement;  Terms and Conditions to Apply Unless Otherwise
Specified.  As  determined  by the  Committee on the date of grant,  each Option
shall be evidenced by an Option agreement (the "Option Agreement") that includes
the nontransferability provisions required by section 10.2 hereof and specifies:
whether the Option is an Incentive  Stock Option or a Nonstatutory  Option;  the
Option price; the duration of the Option; the number of shares of Stock to which
the  Option  applies;  any  vesting  or  exercisability  restrictions  which the
Committee  may impose;  in the case of an Incentive  Stock  Option,  a provision
implementing  the $100,000  Limitation;  and any other terms and  conditions  as
shall be determined by the Committee at the time of grant of the Option.

          All Option Agreements shall incorporate the provisions of this Plan by
reference,  with certain  provisions to apply  depending upon whether the Option
Agreement applies to an Incentive Stock Option or to a Nonstatutory Option.


                                       21
<PAGE>

          7.4 Option Price. No Incentive  Stock Option granted  pursuant to this
Plan shall have an Option price that is less than the Fair Market Value of Stock
on  the  date  the  Option  is  granted.  Incentive  Stock  Options  granted  to
Significant Stockholders shall have an Option price of not less than 110 percent
of the Fair  Market  Value of Stock on the date of grant.  The Option  price for
Nonstatutory Options shall be established by the Committee.

          7.5 Term of  Options.  Each  Option  shall  expire at such time as the
Committee shall determine when it is granted, provided,  however, that no Option
shall  be  exercisable  later  than the  tenth  anniversary  date of its  grant.
Incentive Stock Options granted to Significant  Stockholders will be exercisable
over not more than five years after the date of grant, unless otherwise provided
by the Code.

          7.6  Exercise of  Options.  Options  granted  under this Plan shall be
exercisable at such times and be subject to such  restrictions and conditions as
the Committee shall in each instance approve, which need not be the same for all
Participants.

          7.7 Payment.

          (a)  Payment for all shares of Stock shall be made at the time that an
Option, or any part thereof,  is exercised,  and no shares shall be issued until
full payment  therefor has been made  (except  that,  in the case of an exercise
described in Section 7.7 (b),  payment may be made as soon as practicable  after
the exercise). Such payment may be made in cash, outstanding shares of Stock, in
combinations  thereof, or any other method of payment approved by the Committee;
provided,  however, that (i) the deposit of any withholding tax shall be made in
accordance  with  applicable  law and (ii) that such shares of Stock used to pay
the  exercise  price have been held by the  Participant  for at least six months
prior to the  exercise  date.  If shares of Stock are being used in part or full
payment for the shares to be acquired upon  exercise of the Option,  such shares
shall be valued for the  purpose of such  exchange as of the date of exercise of
the Option at the Fair Market Value of the shares.  Any certificates  evidencing
shares of Stock used to pay the  purchase  price shall be  accompanied  by stock
powers duly endorsed in blank by the registered  holder of the certificate (with
signatures thereon  guaranteed).  In the event the certificates  tendered by the
holder in such payment cover more shares than are required for such payment, the
certificate  shall also be  accompanied by  instructions  from the holder to the
Company's  transfer  agent with regard to the  disposition of the balance of the
shares covered thereby.

          (b) The Committee may permit a Participant  to pay the exercise  price
of an  Option  by  authorizing  a third  party to sell  shares  of  Stock  (or a
sufficient portion of the shares) acquired upon exercise of the Option and remit
to the  Company a  sufficient  portion of the sales  proceeds  to pay the entire
exercise price and any tax withholding resulting from such exercise.

                   Article VIII. Written Notice, Issuance of
                   -----------------------------------------
                   Stock Certificates, Stockholder Privilege
                   -----------------------------------------
          8.1 Written Notice. A Participant  wishing to exercise an Option shall
give written  notice to the Company,  in the form and manner  prescribed  by the
Committee. Full payment for the Options exercised, except as provided in section
7.7 above, must accompany the written notice.

          8.2 Issuance of Stock  Certificate.  As soon as practicable  after the
receipt  of  written  notice  and  payment,  the  Company  shall  deliver to the
Participant or to a nominee of the Participant a certificate or certificates for
the requisite number of shares of Stock.

          8.3  Privileges of a  Stockholder.  A Participant  or any other person
entitled  to  exercise  an Option  under  this Plan  shall not have  stockholder
privileges  with  respect to any Stock  covered by the Option  until the date of
issuance of a stock certificate for such Stock.

                Article IX. Termination of Employment or Services
                -------------------------------------------------
          Except as  otherwise  expressly  specified  by the Board,  all Options
granted  under  this  Plan  shall  be  subject  to  the  following   termination
provisions.


                                       22
<PAGE>

          9.1 Death.  If a  Participant's  employment  or  provision of services
terminates  by reason of death,  the Option may  thereafter  be exercised at any
time prior to the  expiration  date of the Option or within 12 months  after the
date of such death,  whichever  period is the shorter,  by the person or persons
entitled to do so under the Participant's will or, if the Participant shall fail
to make a  testamentary  disposition  of an Option or shall die  intestate,  the
Participant's  legal  representative  or  representatives.  The Option  shall be
exercisable  only to the extent that such Option was  exercisable as of the date
of death.

          9.2 Termination  Other Than for Cause or Due to Death. In the event of
a  Participant's  termination  of employment or  termination of the provision of
services,  other  than for  Cause or by reason of  death,  the  Participant  may
exercise  such  portion of his Option as was  exercisable  by him at the date of
such termination (the "Termination Date") at any time within three months of the
Termination Date; provided,  however, that where the Participant is an employee,
and is terminated due to disability  within the meaning of Code section 22(e)(3)
or any  successor  provision,  he may exercise such portion of his Option as was
exercisable by him on his  Termination  Date within one year of his  Termination
Date. In any event,  the Option cannot be exercised  after the expiration of the
original term of the Option.  Options not exercised within the applicable period
specified above shall terminate.

          In the case of an employee, a change of duties or position within the
Company,  if any,  shall not be  considered  a  termination  of  employment  for
purposes of this Plan. The Option  Agreements may contain such provisions as the
Committee shall approve with respect to the effect of approved leaves of absence
upon termination of employment.

          9.3 Termination for Cause. In the event of a Participant's termination
of employment or termination of the provision of services,  which termination is
by the Company for Cause,  any Option or Options held by him under the Plan,  to
the extent not exercised before such termination, shall forthwith terminate.

                        Article X. Rights of Participants
                        ---------------------------------
          10.1 Service.  Nothing in this Plan shall  interfere  with or limit in
any way the right of the Company to terminate  any  individual's  employment  or
services at any time,  nor confer upon any employee any right to continue in the
employ of the Company,  or upon any Consultant or director any right to continue
to provide services to the Company.

          10.2  Nontransferability.  Options  granted  under  this Plan shall be
nontransferable  by the  Participant,  other than by will or the laws of descent
and distribution,  and shall be exercisable  during the  Participant's  lifetime
only by the Participant.

                          Article XI. Restricted Stock
                          ----------------------------
          11.1  Administration.  Shares of Restricted Stock may be issued either
alone or in addition to other awards granted under the Plan.  Subject to section
3.1, the Committee shall determine the eligible individuals to whom and the time
or times at which grants of Restricted  Stock will be made, the number of shares
to be  awarded,  the time or times  within  which such  awards may be subject to
forfeiture  and any other terms and  conditions  of the  awards,  in addition to
those contained in Section 11.3.

          The Committee  may  condition  the grant of Restricted  Stock upon the
attainment of specified  performance  goals or such other factors or criteria as
the Committee shall  determine.  The provisions of Restricted  Stock awards need
not be the same with respect to each recipient.

          11.2 Awards and Certificates.  Each Participant receiving a Restricted
Stock  award  shall  be  issued a  certificate  in  respect  of such  shares  of
Restricted  Stock.  Such  certificate  shall be  registered  in the name of such
Participant  and  shall  bear an  appropriate  legend  referring  to the  terms,
conditions,  and  restrictions  applicable to such award,  substantially  in the
following form:

          "The  transferability  of this  certificate  and the  shares  of stock
represented   hereby  are  subject  to  the  terms  and  conditions   (including
forfeiture) of the State  Financial  Services  Corporation  1998 Stock Incentive
Plan,  as amended.  Copies of such Plan and Agreement are on file at the offices
of State  Financial  Services  Corporation,  10708 West Janesville  Road,  Hales
Corners, Wisconsin 53130."

          The Committee may require that the certificates evidencing such shares
be held in custody by the  Company  until the  restrictions  thereon  shall have
lapsed and that, as a condition of any Restricted  Stock award,  the Participant
shall have  delivered a stock  power,  endorsed in blank,  relating to the Stock
covered by such award.


                                       23
<PAGE>

          11.3 Terms and Conditions. Shares of Restricted Stock shall be subject
to the following terms and, conditions:

          (a) Subject to the  provisions  of the Plan and the  Restricted  Stock
Agreement referred to in Section 11.3(f),  during a period set by the Committee,
commencing  with  the  date  of  such  award  (the  "Restriction  Period"),  the
Participant  shall  not be  permitted  to  sell,  assign,  transfer,  pledge  or
otherwise  encumber  shares  of  Restricted  Stock.  Within  these  limits,  the
Committee may provide for the lapse of such restrictions in installments and may
accelerate or waive such  restrictions,  in whole or in part,  based on service,
performance and such other factors or criteria as the Committee may determine.

          (b) Except as provided in this paragraph (b), and Section 11.3(a), the
Participant  shall have, with respect to the shares of Restricted  Stock, all of
the rights of a  stockholder  of the  Company,  including  the right to vote the
shares and the right to receive any dividends,  unless  otherwise  determined by
the  Committee and other  distributions  made with respect to those shares while
they are so held. If any such dividends or  distributions  are paid in shares of
Stock, the shares will be subject to the same restrictions on transferability as
the shares of Restricted Stock with respect to which they were paid.

          (c)  Except  to  the  extent  otherwise  provided  in  the  applicable
Restricted  Stock Agreement and Sections  11.3(a) and (d), upon termination of a
Participant's  employment  for any reason  during the  Restriction  Period,  all
shares still subject to restriction shall be forfeited by the Participant.

          (d) In the  event of  hardship  or other  special  circumstances  of a
Participant whose employment is involuntarily terminated (other than for Cause),
the Committee  may waive in whole or in part any or all  remaining  restrictions
with respect to such Participant's shares of Restricted Stock.

          (e) If and  when  the  Restriction  Period  expires  without  a  prior
forfeiture  of  the  Restricted  Stock  subject  to  such  Restriction   Period,
unlegended certificates for such shares shall be delivered to the Participant.

          (f) Each award shall be confirmed  by, and be subject to the terms of,
a Restricted Stock Agreement.

        Article XII. Amendment, Modification and Termination of the Plan.
        ----------------------------------------------------------------
          12.1 Amendment,  Modification,  and Termination of the Plan. The Board
may at any time  amend,  alter,  suspend,  discontinue  or  terminate  the Plan;
provided,  however, that stockholder approval of any amendment of the Plan shall
be  obtained  if  otherwise  required  by (a) the Code or any rules  promulgated
thereunder  (in order to allow  incentive  stock options to be granted under the
Plan or the enable the Company to comply with the  provisions  of ss.  162(m) of
the Code so that the Company can deduct  compensation  in excess of  limitations
set forth therein),  or (b) the listing requirements of the principal securities
exchange or market on which the Stock is then  traded (in order to maintain  the
listing  or  quotation  of the  Stock  thereon).  To  the  extent  permitted  by
applicable  law, the Committee  may also amend the Plan,  provided that any such
amendments shall be reported to the Board.

          No amendment,  modification  or  termination  of the Plan shall in any
manner  adversely  affect any  outstanding  Option or share of Restricted  Stock
under the Plan  without  the  consent of the  Participant  holding the Option or
share of Restricted Stock.

          12.2 Waiver of  Conditions.  The  Committee  may, in whole or in part,
waive any  conditions  or other  restrictions  with respect to any award granted
under the Plan.

                Article XIII. Acquisition, Merger and Liquidation
                -------------------------------------------------
          13.1 Acquisition.  Notwithstanding anything herein to contrary, in the
event that an Acquisition (as defined below) occurs with respect to the Company,
the Company shall have the option,  but not the  obligation,  to cancel  Options
outstanding as of the effective date of Acquisition, whether or not such Options
are then exercisable,  in return for payment to the Participants for each Option
of  an  amount  equal  to  a  reasonable,  good  faith  estimate  of  an  amount
(hereinafter  the "Spread")  equal to the difference  between the net amount per
share payable in the Acquisition,  or as a result of the  Acquisition,  less the
exercise price per share of the Option.  In estimating  the Spread,  appropriate
adjustments  to give effect to the existence of the Options shall be made,  such
as deeming the Options to have been  exercised,  with the Company  receiving the
exercise  price  payable  thereunder,  and treating the shares  receivable  upon
exercise of the Options as being  outstanding in determining  the net amount per
share. For purposes of this section, an "Acquisition" shall mean any transaction
in which  substantially  all of the Company's  assets are acquired or in which a
controlling  amount of the Company's  outstanding  shares are acquired,  in each
case by a single  person or  entity or an  affiliated  group of  persons  and/or
entities. For purposes of this section a controlling amount shall mean more than
50% of the issued and  outstanding


                                       24
<PAGE>

shares of stock of the Company. The Company shall have such an option regardless
of how the Acquisition is  effectuated,  whether by direct  purchase,  through a
merger or  similar  corporate  transaction,  or  otherwise.  In cases  where the
acquisition consists of the acquisition of assets of the Company, the net amount
per share shall be  calculated  on the basis of the net amount  receivable  with
respect to shares upon a  distribution  and  liquidation  by the  Company  after
giving  effect to  expenses  and  charges,  including  but not limited to taxes,
payable by the Company before the liquidation can be completed.

          Where the Company  does not  exercise  its option  under this  section
13.1, the remaining  provisions of this Article XIII shall apply,  to the extent
applicable.

          13.2  Merger or  Consolidation.  Subject  to  section  13.1 and to any
required  action by the  stockholders,  if the  Company  shall be the  surviving
corporation in any merger or  consolidation,  any Option granted hereunder shall
pertain to and apply to the securities to which a holder of the number of shares
of Stock  subject  to the  Option  would have been  entitled  in such  merger or
consolidation.

          13.3 Other  Transactions.  Subject to section 13.1,  dissolution  or a
liquidation of the Company or a merger and consolidation in which the Company is
not the surviving  corporation shall cause every Option outstanding hereunder to
terminate as of the effective date of the  dissolution,  liquidation,  merger or
consolidation.  However,  the  Participant  either  (a) shall be  offered a firm
commitment  whereby  the  resulting  or  surviving  corporation  in a merger  or
consolidation will tender to the Participant an option (the "Substitute Option")
to purchase its shares on terms and  conditions  both as to number of shares and
otherwise,  which will substantially  preserve to the Participant the rights and
benefits of the Option  outstanding  hereunder  granted by the  Company,  or (b)
shall have the right immediately prior to such dissolution, liquidation, merger,
or  consolidation  to  exercise  any  unexercised  Options  whether  or not then
exercisable,  subject to the provisions of this Plan.  The Committee  shall have
absolute and  uncontrolled  discretion to determine  whether the Participant has
been offered a firm commitment and whether the tendered  Substitute  Option will
substantially  preserve to the Participant the rights and benefits of the Option
outstanding  hereunder.  In any event,  any  Substitute  Option for an Incentive
Stock Option shall comply with the requirements of the Code.

                      Article XIV. Securities Registration
                      ------------------------------------
          14.1 Securities Registration. In the event that the Company shall deem
it  necessary  or desirable to register  under the  Securities  Act of 1933,  as
amended, or any other applicable statute,  any Options or any Stock with respect
to which an Option may be or shall have been granted or exercised, or to qualify
any such Options or Stock under the Securities  Act of 1933, as amended,  or any
other statute,  then the  Participant  shall cooperate with the Company and take
such action as is  necessary to permit  registration  or  qualification  of such
Options or Stock.

          Unless the Company has determined that the following representation is
unnecessary, each person exercising an Option under the Plan or receiving shares
of  Restricted  Stock may be required  by the  Company,  as a  condition  to the
issuance of the shares of Restricted Stock or shares pursuant to exercise of the
Option,  to make a  representation  in  writing  that he will  comply  with  all
securities   laws  applicable  to  the  sale  of  such  shares  and  such  other
restrictions as the Company may deem  appropriate.  The Company may also require
that the certificates  representing  such shares contain legends  reflecting the
foregoing.

                           Article XV. Tax Withholding
                           ---------------------------
          15.1 Tax  Withholding.  Whenever  shares  of Stock are to be issued in
satisfaction  of Options  exercised  under  this Plan,  or upon the lapse of the
Restriction Period with respect to shares of Restricted Stock, the Company shall
have the power to require the  recipient of the Stock to remit to the Company an
amount   sufficient  to  satisfy  federal,   state  and  local  withholding  tax
requirements.  Unless otherwise determined by the Board, withholding obligations
may be settled with Stock,  including Stock that is part of the award that gives
rise to the  withholding  requirement.  The obligations of the Company under the
Plan shall be conditional on such payment or arrangements,  and the Company, its
subsidiaries  and  affiliates  shall,  to the extent  permitted by law, have the
right  to  deduct  any  such  taxes  from  any  payment  otherwise  due  to  the
participant.

                          Article XVI. Indemnification
                          ----------------------------
          16.1 Indemnification.  To the extent permitted by law, each person who
is or shall have been a member of the Board or  Committee  shall be  indemnified
and held harmless by the Company against and from any loss, cost, liability,  or
expense that may be imposed  upon or  reasonably  incurred by him in  connection
with or resulting from any claim, action, suit, or proceeding to which he may be
a party or in which he may be involved by reason of any action  taken or failure
to act under the Plan and against  and from any and all  amounts  paid by him in
sRettlement thereof, with the Company's approval, or paid by him in satisfaction
of judgment in any such action,  suit or  proceeding  against  him,  provided he
shall give the Company an opportunity,  at its own expense, to handle


                                       25
<PAGE>

and defend it on his own behalf.  The foregoing right of  indemnification  shall
not be exclusive of any other  rights of  indemnification  to which such persons
may be entitled under the Company's  articles of incorporation  or bylaws,  as a
matter of law, or otherwise, or any power that the Company may have to indemnify
them or hold them harmless.

                        Article XVII. Requirements of Law
                        ---------------------------------
          17.1 Requirements of Law. The granting of Restricted Stock and Options
and the  issuance  of shares of Stock upon the  exercise  of an Option  shall be
subject to all applicable laws, rules, and regulations, and to such approvals by
any governmental agencies or national securities exchanges as may be required.

          17.2  Governing Law. The Plan and all  agreements  hereunder  shall be
construed in accordance with and governed by the laws of the state of Wisconsin.

                       Article XVIII. Compliance with Code
                       -----------------------------------
          18.1 Compliance with Code.  Incentive Stock Options granted  hereunder
are intended to qualify as "incentive  stock options" under Code section 422. If
any provision of this Plan is susceptible to more than one interpretation,  such
interpretation  shall be given thereto as is  consistent  with  Incentive  Stock
Options  granted under this Plan being treated as incentive  stock options under
the Code.  Options granted  hereunder to any person who is a "covered  employee"
under  Code  section  162(m) at any time when the  Company  is  subject  to Code
section 162(m) are intended to qualify as performance-based  compensation within
the  meaning of Code  section  162(m)(4)(C).  If any  provision  of this Plan is
susceptible to more than one interpretation,  such interpretation shall be given
thereto as is consistent  with Options  granted under this Plan to such "covered
Participants" being treated as performance-based compensation under Code section
162(m).



                                       26
<PAGE>

REVOCABLE PROXY       STATE FINANCIAL SERVICES CORPORATION         COMMON STOCK
                         ANNUAL MEETING OF SHAREHOLDERS
                                   MAY 3, 2000


THIS PROXY IS SOLICITED  ON BEHALF OF THE BOARD OF DIRECTORS OF STATE  FINANCIAL
SERVICES CORPORATION FOR USE AT THE ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON
MAY 3, 2000, AND AT ANY ADJOURNMENT OR POSTPONEMENT THEREOF.

The  undersigned  having  received  the Notice of Annual  Meeting  and the Proxy
Statement dated March 24, 2000 (the "Proxy  Statement"),  relating to the Annual
Meeting  of the  Shareholders  of  State  Financial  Services  Corporation  (the
"Company"),  hereby appoints Michael J. Falbo,  Ulice Payne,  Jr., and Thomas S.
Rakow and each of them  (hereinafter  "Proxyholders"),  as Proxy,  with power of
substitution,  hereby  revoking any previous  proxies,  to vote on behalf of the
undersigned  all of the shares of Common  Stock of the Company held of record by
the  undersigned as of March 17, 2000 at the Annual Meeting of  Shareholders  of
the Company to be held on May 3, 2000, and at any  adjournment  or  postponement
thereof, in accordance with the following instructions:

THE SHARES  REPRESENTED  BY THIS PROXY WHEN  PROPERLY  EXECUTED WILL BE VOTED AS
DIRECTED BY THE  UNDERSIGNED  SHAREHOLDER.  IF NO DIRECTION IS  INDICATED,  THIS
PROXY  WILL BE  VOTED IN FAVOR  OF THE TWO  DIRECTOR  NOMINEES,  IN FAVOR OF THE
APPROVAL OF THE STATE FINANCIAL SERVICE  CORPORATION 1998 EQUITY INCENTIVE PLAN,
AS AMENDED,  AND UPON SUCH OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING
IN THE  DISCRETION  OF THE  PROXYHOLDERS  APPOINTED  HEREIN.  THIS  PROXY MAY BE
REVOKED AT ANY TIME BY FILING WITH THE SECRETARY OF THE COMPANY A WRITTEN NOTICE
OF  REVOCATION,  BY DELIVERING  TO THE COMPANY A DULY  EXECUTED  PROXY BEARING A
LATER DATE, OR BY ATTENDING THE ANNUAL NEETING AND VOTING IN PERSON.




             ^ DETACH BELOW AND RETURN USING THE ENVELOPE PROVIDED ^

 ___                                                                        ___
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               STATE FINANCIAL SERVICES CORPORATION ANNUAL MEETING
                                   May 3, 2000

      The Board of Directors recommends a vote for the following proposals


1.ELECTION OF DIRECTORS:  1-Richard A. Horn  [ ] FOR all nominees [ ] WITHHOLD
  (term expiring at the   2-Barbara E. Weis      listed to the        AUTHORITY
  2003 annual meeting)                           left (except       to vote for
                                                 as specified       all nominees
                                                 below).            listed to
                                                                    the left.
(Instructions: To withhold authority          _________________________________
 to vote for any individual nominee(s),      [                                 ]
 write the number(s) of the nominee(s) -->   [                                 ]
 in the box provided to the right.)          [_________________________________]

2. Approval of the State Financial Services  [ ] FOR  [ ] AGAINST  [ ] ABSTAIN
   Corporation 1998 Equity Incentive Plan,
   as amended.

3. In their discretion, the Proxyholders are authorized to
   vote upon such  other  business  as may  properly  come
   before the meeting.

Check appropriate box          Date ____________    NO. OF SHARES
Indicate changes below:                       _________________________________
Address Change?   [ ]   Name Change?  [ ]    [                                 ]
                                             [                                 ]
                                             [                                 ]
                                             [_________________________________]
                                             Signature(s) in Box
                                             Please  sign  exactly  as your name
                                             appears   hereon.   If   signed  as
                                             attorney,     executor,    personal
                                             representative,      administrator,
                                             trustee or  guardian,  please  give
                                             full  title as such.  If shares are
                                             held  in two  or  more  names,  all
                                             persons so named must sign. A proxy
                                             on behalf of a  corporation  should
                                             be  signed  in its  name  by a duly
                                             authorized officer.

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