PHOTOCOMM INC
DEF 14C, 1995-12-22
ELECTRICAL INDUSTRIAL APPARATUS
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                            SCHEDULE 14C INFORMATION
             Information Statement Pursuant to Section 14(c) of the
                        Securities Exchange Act of 1934
                                (Amendment No. )


Check the appropriate box:

     [ ]   Preliminary Information Statement    
     [X]   Definitive Information Statement
    
                                 PHOTOCOMM, INC.
                    ----------------------------------------
                (Name of Registrant as Specified in Its Charter)

                               DONALD E. ANDERSON
- --------------------------------------------------------------------------------
                (Name of Person(s) Filing Information Statement)

Payment of Filing Fee (Check the appropriate box):

[X] $125 per Exchange Act Rules 0-1l(c)(1)(ii), or 14c-5(g).

[ ] Fee computed on table below per Exchange Act Rules 14c-5(g) and 0-11.

     1) Title of each class of securities to which transaction applies:

     2) Aggregate number of securities to which transaction applies:

     3) Per unit  price  or  other  underlying  value  of  transaction  computed
        pursuant  to  Exchange Act Rule 0-11:(1)

     4) Proposed maximum aggregate value of transaction:

         (1) Set forth the  amount on which the  filing  fee is  calculated  and
state how it was determined.


[ ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
    Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
    paid  previously.  Identify the previous  filing by  registration  statement
    number, or the Form or Schedule and the date of its filing.

     1) Amount Previously Paid:

     2) Form, Schedule or Registration Statement No.:

     3) Filing Party:

     4) Date Filed:



<PAGE>

                                 PHOTOCOMM, INC.
                               7681 EAST GRAY ROAD
                            SCOTTSDALE, ARIZONA 85260


                  *********************************************
                        NOTICE AND INFORMATION STATEMENT
                       FOR ANNUAL MEETING OF SHAREHOLDERS
                         TO BE HELD ON JANUARY 19, 1996
                  *********************************************


To Our Shareholders:

The 1996 Annual Meeting of Shareholders of PHOTOCOMM,  INC. (the "Company") will
be held at the  Resort  Suites  of  Scottsdale,  7677 East  Princess  Boulevard,
Scottsdale,  Arizona on  January  19,  1996  beginning  at 10:00  a.m.  Mountain
Standard Time, for the following purposes:

            1.    To elect seven directors to serve for one year terms;

            2.    To approve an  amendment  to increase  the number of shares of
                  Common Stock authorized for issuance under the Company's Stock
                  Option Plan from 2,445,000 to 2,895,000 shares;

            3.    To approve a  Non-Employee  Directors  Stock Option Plan under
                  which 100,000  shares of the  Company's  Common Stock would be
                  reserved  for  grants  of  stock   options  to  non-  employee
                  directors; and

            4.    To  transact  such  other  business  as may  come  before  the
                  meeting. Management is presently aware of no other business to
                  come before the meeting.

The Board of  Directors  has fixed the close of business on December 20, 1995 as
the record date for the determination of Shareholders entitled to receive notice
of and to vote at the meeting or any  adjournment  thereof (the "Record  Date").
Shares of Common Stock and  Preferred  Stock can be voted at the meeting only if
the holder is present at the meeting in person or by valid proxy.  Management is
not soliciting  proxies in connection  with the Annual Meeting and  Shareholders
are requested not to send proxies to the Company.  A copy of the Company's  1995
Annual Report,  which includes certified financial  statements,  was mailed with
this  Notice and  Information  Statement  to all  Shareholders  of record on the
Record Date.

Management  of the Company  cordially  invites you to attend the  meeting.  Your
attention is directed to the attached Information Statement.

                                   By order of the Board of Directors



                                   Donald E. Anderson
                                   Chairman of the Board
Scottsdale, Arizona
December 22, 1995


<PAGE>



                                 PHOTOCOMM, INC.
                               7681 EAST GRAY ROAD
                            SCOTTSDALE, ARIZONA 85260

                              INFORMATION STATEMENT


This Information  Statement is furnished by the Board of Directors of PHOTOCOMM,
INC. (the "Company") in connection with the Annual Meeting of Shareholders to be
held on January 19, 1996.  Materials  relating to the Annual Meeting were mailed
on or about December 22, 1995 to Shareholders of record at the close of business
on December 20, 1995. As of the Record Date, there were  outstanding  13,514,834
shares of the Company's  Common Stock and 109,972 Series A Preferred  Shares and
65,165 Series AA Preferred  Shares with voting rights  equivalent to 439,888 and
260,660 Common shares,  respectively.  Shareholders are entitled to one vote for
each share of Common  Stock of record and four votes for each share of Preferred
Stock of record on each  matter  of  business  to be  considered  at the  Annual
Meeting.

                      WE ARE NOT ASKING YOU FOR A PROXY AND
                   YOU ARE REQUESTED NOT TO SEND US A PROXY.

The  information  included  herein  should be reviewed in  conjunction  with the
financial  statements,  notes to consolidated  financial  statements,  auditor's
report and other  information  included in the Company's  Annual Report that was
mailed with this  Information  Statement  to all  Shareholders  of record on the
Record Date.

                                   THE COMPANY

Photocomm,   Inc.,   directly   and   through  its   wholly-owned   subsidiaries
(collectively,   the  "Company"),  is  engaged  primarily  in  the  development,
manufacturing  and marketing of photovoltaic  (solar electric) power systems and
related products.  Photovoltaic power generation is an emerging, high technology
industry based upon the recent commercial  application of advanced semiconductor
devices which convert  sunlight  directly to electricity.  The Company is one of
the largest solar electric marketing companies or "systems integrators" in North
America in terms of annual sales and number of employees. The Company's products
are primarily complete photovoltaic power systems, system components and certain
accessory products.  The Company also markets the individual components of solar
electric systems,  including  photovoltaic modules,  inverters,  controllers and
batteries, as well as generators,  battery chargers,  switches, metering devices
and mounting hardware.

                              ELECTION OF DIRECTORS

Cumulative Voting

At the Annual  Meeting of  Shareholders,  seven  directors  are to be elected to
serve  for a term  of one  year  or  until  their  successors  are  elected  and
qualified.  Each Shareholder present at the annual meeting,  either in person or
by proxy,  will have an  aggregate  number of votes in the election of directors
equal to the number of persons nominated for election as directors multiplied by
the  number  of  shares  of  Common  Stock  of the  Company  held by  each  such
shareholder on the Record Date. The resulting  aggregate  number of votes may be
cast  by the  Shareholder  for  the  election  of  any  single  nominee,  or the
Shareholder  may distribute  such votes among any number or all of the nominees.
The seven nominees  receiving the highest number of votes will be elected to the
Board of Directors.  Robert R.  Kauffman,  Programmed  Land,  Inc. and New World
Power  Corporation  have indicated that they will vote FOR election of all seven
directors and, therefore, it is expected that all seven nominees will be elected
to the Board.

Information Concerning Directors, Nominees and Officers

The present terms of the Company's current directors, Donald E. Anderson, Robert
R. Kauffman,  Thomas C. LaVoy, Walter M. Baker, Gerald R. Cummins, John D. Kuhns
and Robert W.  MacDonald,  expire upon the election and  qualification  of their
successors at the Company's  1996 Annual Meeting of  Shareholders.  The Board of
Directors has nominated  each of the current  directors as nominees for election
as directors in the election to be held at the Annual Meeting.

The following table sets forth information regarding the officers, directors and
director nominees of the Company.


Name                          Age               Position
- ----                          ---               --------

Donald E. Anderson            62                Chairman of the Board

Robert R. Kauffman            55                President, Chief Executive
                                                Officer and Director

Thomas C. LaVoy               36                Senior Vice President,
                                                Secretary, Chief Financial
                                                Officer and Director

Myron D. Anduri               40                Senior Vice President,
                                                Marketing

Robert W. Spotts              38                Vice President

Ronald Kenedi                 48                Vice President

Walter M. Baker               58                Director

John D. Kuhns                 45                Director

Robert W. MacDonald           48                Director

Gerald R. Cummins             69                Director




Donald E.  Anderson has served as Chairman of the Board of the Company  since he
founded  it in 1981.  Mr.  Anderson  has also been  president  and  director  of
Programmed  Land,  Inc.  since its inception in 1968.  Mr.  Anderson  received a
Bachelor of Arts degree from Minneapolis Business College.

Robert R.  Kauffman  has served as  President  and Chief  Executive  Officer and
Director of the Company since 1988.  Mr.  Kauffman  acted as a consultant to the
Company from May 1987 until his election as President. From 1982 until May 1987,
Mr.  Kauffman  was senior vice  president,  marketing  for ARCO Solar,  Inc.,  a
subsidiary of the Atlantic  Richfield  Company.  From 1978 to 1982, Mr. Kauffman
was president of ARCO Durethene  Plastics  Company,  another Atlantic  Richfield
subsidiary.  Mr. Kauffman is a graduate of Lafayette  College with a Bachelor of
Science  in  chemical  engineering  and  holds  a  Masters  degree  in  Business
Administration from the Wharton School of the University of Pennsylvania.

Thomas  C.  LaVoy  has  served  as  Chief   Financial   Officer,   Senior   Vice
President-Operations,  Secretary and a Director of the Company  since 1988.  Mr.
LaVoy served as a controller and director of PLI from 1986 to 1988, during which
period Mr. LaVoy also served as Photocomm's controller on a part-time basis. Mr.
LaVoy had been an employee  of PLI since 1983 and prior to that was  employed by
KPMG Peat  Marwick as a senior  accountant.  Mr. LaVoy has a Bachelor of Science
degree  in  Accounting  from St.  Cloud  University  and is a  Certified  Public
Accountant.

Myron D. Anduri has served as Senior Vice  President  Sales and Marketing of the
Company since January 1994.  Prior to that time, he had served as Vice President
of Industrial Sales of the Company since November 1988. In November 1987, he was
employed to manage the Company's Rocky Mountain sales region. From 1978 to 1987,
Mr. Anduri owned and operated a  construction  firm which  specialized in custom
remote homes in the Denver,  Colorado  area.  Mr.  Anduri has a Bachelor of Arts
degree in Economics from Colorado State University.

Robert W. Spotts has served as Vice President  Engineering and  Manufacturing of
the  Company  since May 1991.  Prior to that time,  he had served as director of
sales and operations at Solar SignAge,  Inc. since 1989.  From 1987 to 1989, Mr.
Spotts  managed a regional sales office for Integrated  Power  Corporation.  Mr.
Spotts  has a Bachelor  of Science  degree in  Physics/Energy  Science  from the
University  of  Colorado,   and  a  Masters  of  Science  Degree  in  Mechanical
Engineering from Drexel University of Pennsylvania.

Ronald Kenedi has served as Vice President  Distribution Division of the Company
since June 1989.  Prior to that time,  he had served as Manager of the Company's
Consumer  Division  since June 1988.  Since  1985,  Mr.  Kenedi has  managed the
Company's Northern California Regional Sales Center, in charge of the mail order
division and dealer  development  business.  From 1976 to 1985,  Mr.  Kenedi was
co-owner and operator of Independent Power Company,  a solar electric company in
Northern  California which was acquired by the Company in 1985. Mr. Kenedi has a
Bachelor of Science degree in Psychology and Fine Arts from the State University
of New York.

Walter M. Baker is an attorney at law and practices in the area of corporate law
and  real  estate  law.  He has been in  private  practice  in the  Minneapolis,
Minnesota  area since 1965.  Mr. Baker has served as an attorney for  Programmed
Land,  Inc. and its affiliates  since the early 1970's.  Prior to his entry into
the  practice  of law,  he served in various  capacities  with  small  Minnesota
business organizations.  He is a graduate of the University of Minnesota and the
William Mitchell College of Law.


John D. Kuhns became a Director of the Company in November  1993.  Mr. Kuhns has
been chairman of the board of The New World Power  Corporation  since 1989. From
October 1986  through  April 1989,  Mr.  Kuhns was chairman and chief  executive
officer of Wolverine Power Corporation.  At various times from 1982 to 1988, Mr.
Kuhns was president,  chief executive  officer and a director of Catalyst Energy
Corporation,  an  independent  power and steam  producer.  Mr. Kuhns is also co-
chairman of East Rock Partners,  Inc., an investment and management company, and
in  connection  therewith  was a director  or officer of several  privately-held
companies.  From October 1986 through June 1988,  Mr. Kuhns was also chairman of
Kuhns Brothers & Laidlaw, Inc., a New York Stock Exchange member firm. Mr. Kuhns
had previously been employed at Salomon Brothers,  Inc., where he specialized in
energy project financing. Mr. Kuhns received a Bachelor's degree from Georgetown
University,  a Master of Fine Arts from the  University of Chicago and an M.B.A.
from Harvard University.

Robert W.  MacDonald  became a Director of the Company on December 4, 1995.  Mr.
MacDonald has been a Director of The New World Power  Corporation since 1990. He
was a founder of Catalyst  Energy  Corporation,  an independent  power and steam
producer, and served as a director, Executive Vice President and Chief Operating
Officer of Catalyst  until 1988. He is currently a Managing  Director of William
E.  Simon  & Sons,  Inc.,  a  merchant  banking  firm  located  in Los  Angeles,
California.   Mr.  MacDonald   received  a  Bachelor's   degree  from  Fairfield
University.

Gerald R. Cummins became a Director of the Company in November 1994. Mr. Cummins
has been a director of The New World Power  Corporation since October 1990 and a
private investor for more than five years. Mr. Cummins is a political strategist
who served as chairman of The New York State Thruway Authority.  Mr. Cummins was
the campaign manager for Hugh L. Carey, the former Governor of New York.

Meetings and Compensation

During the year ended August 31, 1995, the Board of Directors of the Company met
on four occasions.  Each of the Company's  Directors attended 75% or more of the
meetings of the Board of Directors.

The  Company's  non-employee  Directors  receive  $1,000 per  meeting  for their
services to the Company,  and are  reimbursed  for  reasonable  travel  expenses
incurred  in  connection  with  attendance  at  each  meeting  of the  Board  of
Directors.

The  Board of  Directors  has  Audit  and  Compensation  Committees.  The  Audit
Committee,  which is  comprised  of Donald E.  Anderson  and John D.  Kuhns,  is
responsible  for reviewing with the  independent  auditors and management of the
Company the annual audit,  the adequacy and  effectiveness of the accounting and
financial controls of the Company,  the accounting policies of the Company,  and
the annual and interim financial  statements and SEC filings of the Company. The
Audit Committee was formed on October 27, 1995.

The Compensation  Committee,  which is currently  comprised of Gerald R. Cummins
and Walter M. Baker, is responsible for administering the Company's Stock Option
Plan,  recommending  and  approving  stock  option  grants,  and  reviewing  and
recommending the Company's  compensation packages and policies for the executive
officers and other  employees.  The  Compensation  Committee met once during the
1995 fiscal year.

Employment   Contracts,   Termination   of  Employment   and   Change-in-Control
Arrangements.

At August 31, 1995, the Company did not have any employment contracts, severance
or change-in-control arrangements with any of its executive officers.

EXECUTIVE COMPENSATION

The table below sets forth  information  regarding  the annual  compensation  to
Robert R.  Kauffman for  services in all  capacities  to the Company  during the
fiscal years ended August 31, 1995, 1994 and 1993.


                           SUMMARY COMPENSATION TABLE

                                                 Annual            Long-Term
                                               Compensation       Compensation
                                               ------------     ----------------
                                Fiscal            Annual            Number of
Name(1)                          Year            Salary(2)      Options Awarded
- ----------------------          ------         ------------     ----------------
Robert R. Kauffman                                                 
  President, Chief               1995            $209,500            200,000
  Executive Officer              1994            $169,000            200,000
  and Director                   1993            $162,000            200,000




- --------------------

(1)       Mr.  Kauffman  is the only  officer  of the  Company to earn an annual
          salary  greater than  $100,000 in any of the last three fiscal  years.
          Donald  E.  Anderson,   Chairman  of  the  Board,   does  not  receive
          compensation  directly  from the  Company,  but is an  employee of and
          compensated by PLI. Mr. Kauffman was not paid a bonus or any long-term
          compensation during the last three fiscal years.

(2)       Does not include fees of $400.00 per  quarterly  board meeting for all
          inside directors. 


The  following  table  sets forth  information  regarding  option  grants to Mr.
Kauffman during the fiscal year ended August 31, 1995.


                        Option Grants in Fiscal Year 1995
                               (Individual Grants)
                        ---------------------------------

                                      % of Total
                       Number of    Options Granted
                       Options       to Employees    Exercise     Expiration
Name                   Granted(1)   in Fiscal Year    Price          Date
- ----                   ----------   ---------------  --------     ----------
Robert R. Kauffman      200,000          50%          $1.625    December 1, 2004


- --------------------

(1)       Vesting for Mr.  Kauffman's  options  occur over a three year  period,
          with  25%,  50% and 100%  vesting  occurring  in  1995,  1996 and 1997
          respectively.

The  following  table sets forth  information  regarding the number and value of
stock options held by Robert R. Kauffman at August 31, 1995, and the exercise of
stock options by Mr. Kauffman during the fiscal year ended August 31, 1995.

<TABLE>

                                        Aggregated Option/Exercises in Fiscal
                                     Year 1995 and Fiscal Year-End Option Values
                                     -------------------------------------------
<CAPTION>

                                                                                                        Value of Unexercised
                                   Number of Exercised              Number of Unexercised              In-the-Money Options
                                   Options at 8/31/95                Options at 8/31/95                    at 8/31/95(1)
                                   -------------------              ---------------------              --------------------
Name                            Shares
- ----                        Acquired on         Value
                           Exercise           Realized(2)      Exercisable      Unexercisable        Exercisable      Unexercisable
                           ------------       -----------      -----------      -------------        -----------      -------------

<S>                         <C>               <C>               <C>               <C>               <C>                 <C>
Robert R. Kauffman           206,900          $  362,000         820,000           100,000           $1,156,250          100,000

- -----------------

(1)       Represents the  difference  between the closing price of the Company's
          Common Stock on August 31, 1995 and the exercise price of the options.

(2)       Represents  the  difference  between the exercise price of the options
          and the price of the Company's Common Stock on the dates of exercise.


</TABLE>

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Effective  October 1, 1993, the Company acquired  $473,000 of solar  illuminated
billboard  systems from Donald E. Anderson,  Bakerson,  Inc. (a company owned by
Walter Baker and Donald E. Anderson),  Cedric Adams, PLI and Robert R. Kauffman.
The Company  offset  $82,000 of its  outstanding  accounts  receivable  from the
group, paid approximately $25,000 in cash and issued 20,000 shares of its Series
AA  Convertible  Preferred  Stock to Robert R.  Kauffman for  $108,000,  as down
payment on the transaction  effective October 1, 1993. The remaining outstanding
balance of the transaction,  $258,000, is in the form of notes payable to Donald
E.  Anderson,  Bakerson,  PLI,  Cedric Adams and Robert R.  Kauffman.  The notes
payable are  unsecured,  bear a 10% annual  interest  rate and are payable  over
three  years in  monthly  installments  of  $8,076.  The notes can be prepaid at
anytime by the Company. On November 15, 1993, the Company prepaid $78,000 of the
outstanding notes payable. The remaining principal balance as of August 31, 1995
for the group is  approximately  $70,191 made up of notes  payable of $22,952 to
Donald E.  Anderson,  $36,150  to  Bakerson  and  $11,089 to Cedric  Adams.  The
adjusted monthly payments  effective August 31, 1995, are approximately  $5,700,
based upon a three year amortization schedule at a 10% annual interest rate.

On November 9, 1993,  the Company  entered into a new financing  agreement  with
NWP, Westinghouse,  PLI and Robert R. Kauffman (the "Stock Purchase Agreement").
Pursuant to the Stock Purchase  Agreement,  the Company sold 1,600,000 shares of
restricted  Common Stock to NWP for $1.25 per share.  The Company also issued to
NWP an option to purchase an additional  2,600,000  shares of restricted  Common
Stock of the  Company at $2.50 per share  until  December  31,  1995,  and up to
1,500,000 shares of unregistered  shares of Common Stock of the Company at $3.00
per share until  December  31, 1996 (the "NWP  Option").  Certain  officers  and
directors of the Company who own, or have an option to purchase, an aggregate of
1,000,000  shares of Common Stock shall have the right,  but not the obligation,
to sell such 1,000,000 shares to NWP upon the exercise of the NWP Option in lieu
of shares to be issued by the Company.  In  conjunction  with the Stock Purchase
Agreement,  NWP acquired 500,000 shares of unregistered Common Stock from PLI at
$1.25 per share. NWP also acquired an option to purchase 2,000,000  unregistered
shares from PLI at $2.00 per share until  December 31, 1994, and also acquired a
right of first  refusal  from PLI with  respect  to all of its shares of Company
stock. In fiscal 1995, NWP exercised part of its option and purchased  1,000,000
shares from PLI;  1,000,000 shares subject to the option expired on December 31,
1994.

NWP  beneficially  owns 6,612,447 shares of Common Stock as of November 3, 1995,
pursuant to the Stock Purchase Agreement, the Exchange Agreement and open market
purchases,  which represents  approximately  49.3% of the issued and outstanding
shares of Common Stock and approximately 46.5% of the total voting shares of the
Company.  Furthermore,  NWP has the right to acquire  4,100,000  shares from the
Company and has a right of first  refusal  from Robert  Kauffman  for  1,000,000
shares pursuant to the Stock Purchase  Agreement.  If NWP were to acquire all of
the foregoing shares, when added to the 6,612,447 shares it presently holds, NWP
would hold 67% of the issued and outstanding Common Stock of the Company.

The Company granted registration rights to NWP with respect to all of the shares
of Company  Common  Stock  issued to or  purchased  by NWP pursuant to the Stock
Purchase  Agreement.  The  registration  rights give NWP the  one-time  right to
register  all of the above  shares  upon  written  notice at any time  after the
six-month  anniversary  of the Stock Purchase  Agreement.  NWP's exercise of the
registration  right will  require  the  Company  to  register  the Common  Stock
pursuant to a Form S-3 Registration Statement.  The Company has agreed to pay up
to $40,000 in costs associated with such filing.  All NWP underwriting costs and
commissions will be paid by NWP. The Company has the right to defer registration
of its  Common  Stock up to 180 days  after  notice if it  determines  that such
registration would be detrimental to the Company or its stockholders.

In October 1995, the Company leased 6,500 square feet of office/warehouse  space
in a 20,000  square foot  office/warehouse  building  adjacent to the  Company's
corporate  headquarters.  The Company has a lease option for an additional 2,150
square feet in the same  building  through May of 1996.  On October 18,  1995, a
partnership including the Company's CEO, Robert Kauffman, and CFO, Thomas LaVoy,
opened escrow for the purchase of this adjacent building.  The Company's present
lease was  negotiated  at fair market value rates with the present  owner of the
facility. If Messrs. Kauffman and LaVoy purchase the building, the present lease
will be continued and, if the Company needs  facilities,  it is anticipated that
additional space may be leased on those premises.


         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The following  table sets forth  information as of November 3, 1995,  concerning
shares of  voting  stock  beneficially  owned by each  stockholder  known by the
Company to be the  beneficial  owner of more than 5% of the  outstanding  Common
Stock of the Company, by each director of the Company, the Named Officer and all
directors and officers of the Company as a group.

<TABLE>

- ---------------------------------------------------------------------------------------------------------------------------------
<CAPTION>
                                                                   Number of                    Number of
                                    Number of                       Series A                    Series AA
     Name & Address of               Common           Percent      Preferred      Percent       Preferred       Percent
    Beneficial Owner(1)              Shares         of Class(2)     Shares      of Class(3)       Shares      of Class(4)
- -----------------------------   -----------------   -----------   -----------   -----------     ----------    -----------
<S>                               <C>                <C>           <C>              <C>          <C>              <C>
- ---------------------------------------------------------------------------------------------------------------------------------
Robert Kauffman                   1,757,125(5)        13.1%         95,763          87.1%         40,000          37.6%
- ---------------------------------------------------------------------------------------------------------------------------------
Donald Anderson                          25(6)          *             --             --             --             --
- ---------------------------------------------------------------------------------------------------------------------------------
Thomas LaVoy                        112,800(7)          *             --             --             --             -- 
- ---------------------------------------------------------------------------------------------------------------------------------
Walter Baker                            --              *             --             --             --             --
- ---------------------------------------------------------------------------------------------------------------------------------
John Kuhns(8)                           --              *             --             --             --             --
- ---------------------------------------------------------------------------------------------------------------------------------
Robert MacDonald(8)                     --              *             --             --             --             --
- ---------------------------------------------------------------------------------------------------------------------------------
Gerald R. Cummins(8)                    --              *             --             --             --             --
- ---------------------------------------------------------------------------------------------------------------------------------
Programmed Land, Inc.             1,690,000           12.6%           --             --             --             --
- ---------------------------------------------------------------------------------------------------------------------------------
New World Power Corp.(8)          6,612,447           49.3%           --             --             --             --
- ---------------------------------------------------------------------------------------------------------------------------------
All Officers and Directors        2,033,175(9)        15.1%          95,763         87.1%         40,000          57.6%
as a Group (11 persons)
- ---------------------------------------------------------------------------------------------------------------------------------

- --------------------------

*          Less than 1%.

(1)       The address of Messrs. Kauffman, LaVoy and Baker is 7681 E. Gray Road,
          Scottsdale,  Arizona 85260.  The address of Mr.  Anderson,  as well as
          that of Programmed  Land,  Inc., is 9414 E. San Salvador,  Scottsdale,
          Arizona 85258. The address of The New World Power Corporation, as well
          as John Kuhns, and Gerald Cummins is 558 Lime Rock Road, Lime Rock, CT
          06039.

(2)       Based  upon  13,401,859  shares  of  Common  Stock  outstanding  as of
          November 3, 1995.
  

(3)       Based upon 109,972 Series A Convertible  Preferred shares  outstanding
          as of November 3, 1995. Each preferred share is convertible  into four
          Common  shares at any time.  The Common Stock  equivalents  of 439,888
          represents 3.1% of the equity of the Company.


(4)       Based upon 69,365 Series AA Convertible  Preferred shares  outstanding
          as of November 3, 1995. Each preferred share is convertible  into four
          Common  shares at any time.  The Common Stock  equivalents  of 277,460
          represent 2.0% of the equity of the Company.

(5)       Includes  722,000  shares of Common Stock  issuable  upon  exercise of
          vested stock options currently held by Mr. Kauffman.  Does not include
          383,052 shares of Common Stock issuable upon  conversion of the 95,763
          shares of Series A  Preferred  Stock held by Mr.  Kauffman  or 160,000
          shares of Common Stock  issuable  upon  conversion of 40,000 shares of
          Series AA Preferred Stock.

(6)       Donald Anderson owns 73.3% of PLI. The Donald E. Anderson Family Trust
          owns 11.5% of PLI. In turn, PLI owns 1,690,000  shares of Common Stock
          of the Company which  represents  12.6% of the issued and  outstanding
          Common  Stock  of the  Company  at  November  3,  1995.  Mr.  Anderson
          disclaims beneficial ownership of the shares owned by PLI.

(7)       Includes  112,675  shares of Common Stock  issuable  upon  exercise of
          vested stock options held by Mr. LaVoy.

(8)       John D. Kuhns  beneficially  owns more than 5% of the common  stock of
          The New World Power Corporation  ("NWP"). In addition,  Gerald Cummins
          and Robert MacDonald each  beneficially own less than 1% of the common
          stock of NWP. In turn,  NWP owns  6,612,447  shares of Common Stock of
          the Company,  representing  49.3% of the issued and outstanding Common
          Stock at December 15, 1995. This does not include  4,100,000 shares of
          Common Stock  issuable upon  exercise by NWP of options  issued by the
          Company,  and  1,000,000  shares of Common  Stock  purchasable  by NWP
          pursuant to its right of first refusal  granted by Robert R. Kauffman.
          If NWP acquired all the foregoing shares of Common Stock, it would own
          a total of 11,712,447  shares,  representing  approximately 67% of the
          issued and outstanding Common Stock of the Company.

(9)       Includes  975,925  shares of Common Stock  issuable  upon  exercise of
          vested stock options currently held by all officers and directors as a
          group.

</TABLE>

Compliance With Section 16(a) of the Securities Exchange Act of 1934

Section  16(a) of the  Securities  Exchange Act of 1934  requires the  Company's
directors,  executive officers and beneficial owners of more than ten percent of
the Common Stock to file with the  Securities  and Exchange  Commission  initial
statements  of  beneficial  ownership  and  statements  of changes in beneficial
ownership of the Common Stock and other equity securities of the Company held by
such persons. The Company believes,  based solely upon a review of the copies of
such beneficial  ownership  change  statements  furnished to it, that during the
fiscal  year ended  August 31,  1995,  all  Section  16(a)  filing  requirements
applicable to the Company's  officers,  directors and beneficial  owners of more
than ten percent of the Common Stock of the Company were complied with.

<PAGE>

                                 PROPOSAL NO. 1
                   APPROVAL OF AMENDMENT TO STOCK OPTION PLAN

At the  Annual  Meeting,  the  Company  will  seek  Shareholder  approval  of an
amendment to the Company's Stock Option Plan (the "Plan") to increase the number
of shares of Common Stock  authorized for issuance under the Plan from 2,445,000
to  2,895,000  shares.  Substantially  all] of the  2,445,000  shares  currently
authorized  have been  exercised or are reserved for issuance  upon  exercise of
outstanding  options.  The Plan provides officers and other key employees of the
Company  with  an  incentive  to  achieve  and  sustain  a  superior   level  of
performance,  and aligns their  interests  with the  interests of the  Company's
Shareholders.

In General
- ----------

The Company adopted the Plan in February 1990, which was subsequently amended on
April 17, 1991. On January 15, 1993, the  Shareholders  approved an amendment to
the Plan to  increase  the  number  of shares of  Common  Stock  authorized  for
issuance  upon  exercise  of  options  under the Plan from  1,250,000  shares to
2,000,000 shares. On January 20, 1995, the Shareholders approved an amendment to
the Plan to  increase  the  number  of shares of  Common  Stock  authorized  for
issuance from 2,000,000 to 2,445,000 shares.  Options granted under the Plan may
be either (i) options  intended to constitute  incentive stock options  ("ISOs")
under Section 422 of the Internal  Revenue Code of 1986, as amended (the "Code")
or (ii) non-statutory  options.  ISOs may be granted under the Plan to employees
and officers of the Company.

The Plan is administered by an impartial  committee,  comprised of disinterested
Board of Director  members.  The Committee,  within the limitations of the Plan,
determines the persons to whom options will be granted,  the number of shares to
be covered by each option,  whether the options granted are intended to be ISOs,
the duration and rate of exercise of each option,  the exercise  price per share
and the  manner of  exercise,  and the time,  manner  and form of  payment  upon
exercise of an option.  In  determining  whether to grant  options to particular
employees  under  the Plan,  the  Committee  considers  a  variety  of  factors,
including the contribution that the employee is expected to make to the Company,
the employee's past and present contributions to the Company,  comparable equity
compensation  offered by other  similarly  situated  companies  to  employees of
comparable  rank,  prior  option  grants  to the  employee,  and the  number  of
outstanding options held by such employee, if any.

As of  December  15,  1995,  934,675  options  granted  under the Plan have been
exercised.

Reason for Approval
- -------------------

The  grant of stock  options  pursuant  to a plan  which  has been  approved  by
shareholders  and  meets  certain  conditions  is exempt  from the  "short-swing
profits"  liability  provisions of Section 16(b) of the  Securities and Exchange
Act of 1934,  as amended  (the  "Act").  Section  16(b)  provides  that upon the
purchase and sale (or sale and  purchase) of the  Company's  Common Stock within
any six month period by a principal  officer,  director or  beneficial  owner of
more than 10 percent of the  Company's  Common Stock,  any "profit"  realized by
such person is recoverable  by the Company.  Thus,  shareholder  approval of the
amendment to the Plan is sought in order to exempt from the liability provisions
of Section  16(b) the grant of  options to  principal  officers,  directors  and
beneficial  owners of 10 percent of the Company's  Common Stock who are eligible
to participate in the Plan. In addition,  shareholder  approval of the amendment
to the Plan is necessary in order that ISOs granted  under the Plan will qualify
for treatment as such under the Code.

Plan Provisions
- ---------------

Options may be granted to key employees of the Company,  including  officers who
are members of the Board of Directors. As of December 8, 1995,  approximately 40
employees of the Company were eligible to participate in the Plan.

An optionee  may  exercise an ISO at any time within five years from the date of
grant (or such other period not to exceed 10 years as  determined by the Board).
With respect to  non-statutory  stock  options,  an optionee  may exercise  such
options  at any time  within  11  years  from the  date of  grant.  Options  are
evidenced  by  written  agreements  which  typically  provide  that the right to
exercise vests in fractional amounts over a one- to three-year period commencing
on the first  anniversary of the date of the option grant. The exercise price of
an ISO must equal or exceed  the fair  market  value of the Common  Stock on the
date  of  grant,  and  the  exercise  price  of  ISOs  granted  to  ten  percent
shareholders  must equal or exceed 110% of the Common  Stock's fair market value
on the date of grant.  The aggregate  fair market value of shares for which ISOs
granted to any employee  exercisable for the first time by such employee may not
exceed $100,000. Non-statutory options granted under the plan may be issued at a
price less than fair market value of the Common Stock on the date of grant.  The
options  generally become  exercisable  over a four year period,  and ultimately
lapse if unexercised at the end of ten years.

The exercise price of options may be satisfied with (i) cash,  (ii),  subject to
certain  federal  income  tax and  securities  law  restrictions,  shares of the
Company's  Common  Stock  with an  aggregate  fair  market  value on the date of
delivery equal to the exercise  price,  or (iii) a combination of the foregoing.
The Company may assist an  optionee in paying the  exercise  price of options by
(i) extending a loan to the optionee or (ii) guaranteeing a loan obtained by the
optionee from a third party.  Optionees  exercising  non-statutory stock options
may  authorize  the  Company to  satisfy  its  withholding  tax  obligations  by
retaining  such number of the shares  subject to the option  having an aggregate
fair market value on the exercise  date equal to the Company's  withholding  tax
obligations.

The option  price,  number of shares of Common Stock subject to the Plan and the
number of shares  issuable upon the exercise of each option will be increased or
decreased,  as appropriate,  to reflect any stock merger,  consolidation,  stock
split, stock dividend or other similar capital adjustment.

An option  granted  under the Plan may not be  transferred  except by bequest or
inheritance and, during the lifetime of the optionee to whom granted, the option
may only be exercised by such optionee.  Unexercised  options expire on the date
that an  optionee's  employment is  terminated,  except if such  termination  is
voluntary or is due to death or  disability.  If termination is voluntary or due
to  retirement  (in each case with the  consent of the Board) the  optionee  may
exercise  his options at any time  within 30 days (or such other  period of time
not  exceeding  three  months as is  determined  by the Board)  from the date of
termination.  If termination is due to disability, the optionee may exercise his
options  at any time  within  three  months  (or such  other  period of time not
exceeding 12 months as is determined by the Board) from the date of termination.
If an optionee  dies while  employed by the  Company,  any options  held by such
optionee  may be  exercised  for a period of one year from the date of death (or
such other  period of time as is  determined  by the Board) by the  executors or
administrators  of the  optionee's  estate,  or by any person who  acquired  the
option  directly  from the optionee by bequest or  inheritance,  but only to the
extent that the  optionee  was  entitled to exercise  the options on the date of
death.  None of the  foregoing  applies to a  non-statutory  stock option to the
extent otherwise provided in the option agreement relating thereto.

The Board of Directors may amend or terminate the Plan at any time. No amendment
of the Plan  may  increase  the  number  of  shares  reserved  under  the  Plan,
materially  increase the  benefits  accruing to  participants  under the Plan or
change the designation of employees  eligible to participate in the Plan without
prior shareholder approval. No amendment or termination of the Plan may alter or
impair any rights or obligations under any option  previously  granted under the
Plan, without the consent of the holder thereof.

Federal Income Tax Consequences
- -------------------------------

The Plan is not a "qualified plan" as defined in Section 401(a) of the Code, nor
is it  subject  to the  Employee  Retirement  Income  Security  Act of 1974,  as
amended.

With  respect to ISOs,  neither the grant of the option nor the  exercise of the
option by an optionee will result in income to the  optionee.  The ultimate sale
or other disposition by the optionee of the shares of Common Stock obtained upon
exercise of the ISO will result in capital gain or loss equal to the  difference
between  the fair market  value on the date of sale and the  exercise  price.  A
disposition  of shares  acquired  pursuant to an option  which  results in a net
capital gain will be taxed at the ordinary  income rate (but not more than 28%).
If the stock is disposed of at a price less than the  exercise  price,  the loss
will be capital loss. In 1995,  capital losses are deductible for individuals to
the extent of capital  gains plus an amount not  exceeding  $3,000  ($1,500  for
married individuals filing separately).

The Company  will not be allowed a deduction  with regard to the ISO at the time
of its grant, its exercise or the ultimate sale of the Common Stock. However, if
an optionee  sells or disposes of the Common  Stock prior to two years after the
date of the  grant of the ISO or one year  after the date of the  exercise,  the
optionee will recognize  compensation income on the sale to the extent the value
of the Common  Stock on the date of exercise  exceeds the  exercise  price.  The
excess of the amount received on the sale over the value on the date of exercise
(if any) will be capital  gain. In the case of such a premature  disposition  of
the Common  Stock,  the  Company may deduct the amount of income  recognized  as
compensation  income.  A person  entitled to exercise an incentive  stock option
after  the  death of an  optionee  may sell the  Common  Stock  obtained  on the
exercise  of the  option at any time  without  regard to the  foregoing  holding
period requirements.

While the exercise of an ISO will not generate  compensation  income at the time
of  exercise,  the excess of the fair  market  value of the stock on the date of
exercise  over  the  exercise  price is  treated  as a tax  preference  item for
purposes of the alternative  minimum tax. The impact of the alternative  minimum
tax rules will depend upon the individual circumstances of each employee.

In the event the Committee  permits an ISO to be exercised  with Common Stock of
the  Company  acquired  by the  exercise  of an ISO,  the use of such  stock  to
exercise an ISO prior to completion of the minimum holding periods applicable to
such stock will be treated as a  premature  disposition  resulting  in  ordinary
income to the employee.

With respect to non-statutory stock options,  since such options are not readily
marketable, an optionee does not realize any compensation income upon the grant.
Additionally, the Company may not take a tax deduction at the time of the grant.
Upon exercise of a  non-statutory  stock option,  an optionee  realizes and must
report as compensation income an amount equal to the difference between the fair
market value of the shares on the date of exercise and the exercise  price.  The
Company is entitled to take a deduction at the same time and in the same amount,
provided the Company  withholds  federal income tax in accordance  with the Code
and the applicable Treasury regulations.

Subject  to the  approval  of the Board,  an  optionee  may make an  irrevocable
election to have the Company  withhold from those shares that would otherwise be
received  upon the  exercise  of the  option,  a number of shares  having a fair
market  value equal to the minimum  amount  necessary  to satisfy the  Company's
federal,  state, local and foreign tax withholding obligations and FICA and FUTA
obligations  with  respect to the exercise of such option by the  optionee.  The
Company  shall be entitled if  necessary  or  desirable  to pay or withhold  the
amount of any tax  attributable  to the  delivery of Common Stock under the Plan
from other amounts  payable to the optionee after giving the person  entitled to
receive such Common Stock notice as far in advance as practical, and the Company
may defer  making  delivery of such Common  Stock if any such tax may be pending
unless and until indemnified to its satisfaction.

In addition to the  foregoing  federal tax  considerations,  the  exercise of an
option and the ultimate sale of the shares acquired thereby are subject to state
income  taxation.  The impact of state income taxation laws will depend upon the
residence and individual circumstances of each optionee.

Required Vote
- -------------

Approval of the  amendment  to the Plan as  described  herein  will  require the
affirmative  vote of the majority of the combined  voting power of the shares of
Common  Stock  and  Preferred  Stock  entitled  to vote at the  Annual  Meeting.
However, because Robert Kauffman, The New World Power Corporation and Programmed
Land,  Inc. have  indicated that they will vote FOR approval of the amendment to
the Plan, it is expected that the amendment to the Plan will be approved.


                                 PROPOSAL NO. 2
              APPROVAL OF NON-EMPLOYEE DIRECTORS STOCK OPTION PLAN

General

At the Annual  Meeting,  the Company  will seek  shareholder  ratification  of a
Non-Employee  Directors Stock Option Plan (the "Directors Plan") that authorizes
the issuance of up to 100,000  shares of Common Stock pursuant to option grants.
The  Directors  Plan is  intended  to  provide  non-employee  directors  with an
incentive to actively direct and contribute to the Company's  growth by enabling
them to acquire a proprietary  interest in the Company.  The Company's  Board of
Directors  adopted the Directors Plan on December 4, 1995 (the "Effective Date")
and has  directed  that  the  Directors  Plan be  submitted  as a  proposal  for
Shareholder adoption at the Annual Meeting.

Plan Provisions

The Directors  Plan  provides for the  non-discretionary  grant of  nonstatutory
stock options to the Company's  non-employee  directors.  On the Effective Date,
each non-employee director was granted an option to acquire 10,000 shares of the
Company's  Common  Stock.  Each  non-employee  director  who  joins the Board of
Directors  after the Effective  Date will likewise  receive an option to acquire
10,000 shares of the Company's Common Stock. In addition to the foregoing option
grants,  a grant of options to purchase  3,000  shares of the  Company's  Common
Stock will be made  annually  to each  non-employee  director on December 1 each
year,  commencing on December 1, 1996;  provided that such director has attended
at  least  75% of the  meetings  of the  Board  of  Directors  and of the  Board
Committees  of which such  non-employee  director  is a member in the  preceding
fiscal year.

Pursuant  to the terms of the  Directors  Plan,  each option  granted  will vest
one-fourth  on the  date  of  grant,  an  additional  one-fourth  on  the  first
anniversary  of the  option  grant  and the  remaining  one-half  on the  second
anniversary  of the option  grant,  provided  the  optionee  remains an Eligible
Director (as defined in the Directors Plan) at such vesting dates.  Accordingly,
each option grant will be vested and exercisable  with respect to the 25% of the
underlying  shares on the date of  grant,  50% of the  underlying  shares on the
first anniversary and 100% of the underlying  shares on the second  anniversary.
The exercise  price of all options  granted under the Directors Plan will be the
Fair Market Value of the Company's  Common Stock on the grant date.  All options
granted  under the  Directors  Plan will  expire ten (10) years from the date of
grant.  Options  are not  transferrable  other  than by will,  under the laws of
descent and distribution,  or pursuant to a qualified  domestic relations order,
and each option is  exercisable  during the lifetime of the optionee only by the
optionee.  Unexercised  options  terminate  one year from the date an individual
ceases to be a director  of the Company  due to death or  disability  and thirty
(30) days after an individual ceases to be a director for any other reason.  The
Directors Plan terminates ten (10) years after the Effective Date,  except as to
outstanding  options. A copy of the Directors Plan is attached hereto as Exhibit
"A".

As of December 15, 1995,  options to purchase  50,000 shares of Common Stock had
been granted to  non-employee  directors  pursuant to the Directors  Plan;  such
options  have a term of ten years with an  exercise  price of $2.8125 per share,
which was the fair market value of the underlying shares on the date of grant.

Federal Income Tax Consequences for Nonstatutory Stock Options

The Directors  Plan will not be a "qualified  plan" as defined in Section 401(a)
of the Internal  Revenue Code of 1986,  as amended  (the  "Code").  Nonstatutory
stock options ("NSOs") do not qualify as "incentive stock options" under Section
422 of the Code.

An Optionee does not realize any  compensation  income upon the grant of an NSO.
Additionally, the Company may not take a tax deduction at the time of the grant.
Upon  exercise of an NSO, an Optionee  realizes and must report as  compensation
income in an amount equal to the difference between the fair market value of the
Common  Stock on the date of exercise  and the  exercise  price.  The Company is
entitled  to take a  deduction  at the same  time and in the same  amount as the
Optionee reports as compensation income,  provided the Company withholds federal
income tax in accordance with the Code and applicable Treasury regulations.

Special rules apply with respect to shares of Common Stock transferred  directly
to or acquired upon exercise of an NSO by an  individual  (officer,  director of
the Company of 10% shareholder (an "Insider") who is subject to the "short-swing
profits" provisions of the Securities Exchange Act of 1934 (the "Exchange Act").
With  respect to Common  Stock  acquired by an Insider,  the date six (6) months
after the date of  exercise  of an option is  generally  the  relevant  date for
determining when the Insider recognizes  compensation income, the amount of such
compensation   income  (and  the   Company's   corresponding   deduction),   for
establishing  the Insider's basis in the shares of Common Stock acquired and the
start of the  holding  period of such  shares for tax  purposes.  An Insider may
elect to accelerate  the  recognition of income under Section 83(b) of the Code.
Such an  election  must be made  within  thirty  (30) days after  exercise of an
Option and results in the  inclusion  of the excess value of the Common Stock at
exercise over the exercise price of the option in income.

When an Optionee  disposes of the shares of Common Stock  received upon exercise
of an NSO, he or she will realize  capital gain income if the amount realized on
the sale exceeds the Optionee's basis in the shares.  If the Optionee's basis in
the shares exceeds the amount  realized on the sale, the Optionee will realize a
capital  loss.  An  Optionee's  basis  in the  optioned  shares  if equal to the
exercise price plus any additional  compensation income realized by the Optionee
upon  exercise  of the option.  A  disposition  of shares of Common  Stock which
results in a net  long-term  capital gain will be taxed at the  ordinary  income
rate  (but  not at a rate in  excess  of  28%).  Capital  losses  are  currently
deductible  for  individuals  to the extent of capital  gains plus an amount not
exceeding $3,000 ($1,500 for married individuals filing separately). There is no
tax impact to the Company upon the sale of the shares by an Optionee.

In addition to the  foregoing  federal tax  considerations,  the  exercise of an
Option and the ultimate sale or other  disposition of the shares of Common Stock
acquired thereby will in most cases be subject to state income taxation.

If the  Optionee  is an Insider  subject  to the  short-swing  profit  liability
provisions  set forth in Section 16 of the  Exchange  Act,  then an  election to
withhold  stock is  subject to the  following  additional  restrictions:  (i) no
election shall be effective for a Tax Date (as hereinafter defined) which occurs
within  six (6) months of the grant of the award,  except  that this  limitation
shall not apply in the event of death or disability of the participant  prior to
the expiration of the six-month period and (ii) the election must be made either
six (6) months  prior to the Tax Date or must be made during a period  beginning
on the third  business day following the date of release for  publication of the
Company's  quarterly  or annual  summary  statements  of sales and  earnings and
ending on the twelfth  business day  following  such date.  "Tax Date" means the
date an Optionee  is  required to pay the Company an amount with  respect to tax
withholding obligations in connection with the exercise of an option.

Required Vote

Approval of the Directors Plan will require the affirmative vote of the majority
of the combined  voting power of the shares of Common Stock and Preferred  Stock
entitled to vote at the Annual Meeting.  However,  because Robert Kauffman,  The
New World Power  Corporation and Programmed  Land, Inc. have indicated that they
will vote FOR approval of the Directors Plan, it is expected that Directors Plan
will be approved.


                          RELATIONSHIP WITH INDEPENDENT
                               PUBLIC ACCOUNTANTS

The principal independent public accounting firm utilized by the Company for the
fiscal  year ended  August 31,  1995,  was KPMG Peat  Marwick  LLP,  independent
certified public accountants (the "Auditors"). It is presently contemplated that
the Auditors will be retained as the principal accounting firm to be utilized by
the  Company  during  the  current  fiscal  year.  It  is  anticipated   that  a
representative of the Auditors will attend the annual meeting for the purpose of
responding to appropriate  questions.  At the meeting,  a representative  of the
Auditors will be afforded an  opportunity to make a statement if the Auditors so
desire.

                            PROPOSALS BY SHAREHOLDERS

Any shareholder proposal which is intended to be presented at the Company's 1997
Annual  Meeting of  Shareholders  must be  received at the  Company's  principal
executive  offices no later than  August 23,  1996,  if such  proposal  is to be
considered for inclusion in the Company's proxy or information statement and any
form of proxy relating to such meeting.


                                 OTHER BUSINESS

The  meeting  is being  held for the  purposes  set  forth in the  Notice  which
accompanies  this  Information  Statement.  The Board of  Directors is presently
aware of no business to be  transacted at the meeting other than as set forth in
such notice.

                                             PHOTOCOMM, INC.



                                             Donald E. Anderson
                                             Chairman of the Board

Scottsdale, Arizona
December 22, 1995


<PAGE>

                                   EXHIBIT "A"

                                 PHOTOCOMM, INC.

                    NON-EMPLOYEE DIRECTORS STOCK OPTION PLAN


         Purposes  of the Plan.  The  purposes  of this Plan are to attract  and
retain the best available  individuals to serve as  non-employee  members of the
Board  of  Directors  of  the  Company,  to  reward  such  directors  for  their
contributions  to the  profitable  growth of the  Company,  and to maximize  the
identity of interest between such directors and stockholders generally.

         1.  Definitions.  As used herein,  the following  definitions shall
apply:

                 (a) "Board" shall mean the Board of Directors of the Company.

                 (b) "Company"   shall  mean   PHOTOCOMM,   INC.,   an   Arizona
         corporation.

                 (c) "Effective  Date"  shall  be  the date  that  the  Board of
         Directors of the Company adopts this Plan.

                 (d) "Eligible  Director"  shall mean (i) those  individuals who
         are serving as non-employee members of the Board on the Effective Date,
         or (ii) those  individuals who are elected or appointed as non-employee
         members  of  the  Board  after  the  Effective  Date,  whether  through
         appointment by the Board or election of the Company's stockholders.

                 (e) "Exercise  Price"  shall  mean,  with  respect to Shares of
         Optioned  Stock,  the Fair  Market  Value of such Shares on the date of
         grant of the Option.

                 (f) "Fair Market Value" shall mean,  with respect to the date a
         given  Option is granted or  exercised,  the value of the Common  Stock
         determined  by the Board in such  manner as it may deem  equitable  for
         Plan purposes;  provided,  however, that where there is a public market
         for the Common Stock, the Fair Market Value per Share shall be the mean
         of the bid and asked  prices of the Common  Stock on the date of grant,
         as  reported  in the Wall  Street  Journal  (or,  if not  reported,  as
         otherwise  reported by the National  Association of Securities  Dealers
         Automated Quotation System) or, in the event the Common Stock is listed
         on the New York Stock Exchange or the American Stock exchange, the Fair
         Market Value per Share shall be the closing  price on such  exchange on
         the  date of grant  of the  Option,  as  reported  in the  Wall  Street
         Journal.

                 (g) "Option"  shall  mean a right to  purchase  Stock,  granted
         pursuant to the Plan.

                 (h) "Optioned Stock" shall mean the Stock subject to an Option.

                 (i) "Optionee"  shall  mean  a  non-employee  director  of  the
         Company who has been granted an Option.

                 (j) "Plan" shall mean this Non-Employee  Directors Stock Option
         Plan.

                 (k) "Share" shall mean a share of the Stock.

                 (l) "Stock"  shall  mean   the  Common  Stock  of  the  Company
         described in the Certificate of Incorporation of the Company.

                 (m) "Stock Option  Agreement" shall mean the written  agreement
         evidencing the grant of an Option.

                 (n) "Trading  Day" shall  mean  a day on which the Fair  Market
         Value of the Stock can be determined.

         2.  Common  Stock  Subject  to  the  Plan.  Subject  to  increases  and
adjustments pursuant to Section 9 of the Plan, the number of Shares reserved and
available  for  distribution  under  the  Plan  shall  be one  hundred  thousand
(100,000).  If an Option  shall  expire or become  unexercisable  for any reason
without having been exercised in full,  the  unauthorized  Shares covered by the
Option  shall,  unless the Plan shall have  terminated,  be available for future
grants of Options.

         3.  Option Grants.

                 (a) On the  Effective  Date,  each Eligible  Director  shall be
         granted an Option to purchase 10,000 shares of Stock.

                 (b) Each  individual  who first  becomes an  Eligible  Director
         after the Effective Date,  whether through election by the stockholders
         or appointment of the Board, shall automatically be granted at the time
         of such initial  election or appointment,  an Option to purchase 10,000
         shares of Stock.

                 (c) On  December  1 of each year  (the  "Annual  Grant  Date"),
         beginning with December 1, 1996, each individual who is at that time an
         Eligible  Director shall  automatically  be granted an Option under the
         Plan to purchase an  additional  3,000 shares of Stock;  provided  such
         individual  (i) has  attended  75% of the  meetings  of the Board  held
         during the 12-month period immediately preceding the Annual Grant Date,
         or (ii) if such  individual  was  appointed  or  elected  as a director
         during such 12-month period, he or she has attended 75% of the meetings
         of the Board held during his of her term as a  director,  and (iii) has
         attended  75% of the  meetings of any  Committee  of the Board to which
         such  individual  has been  appointed as a member  during such 12-month
         period.

                 (d) The purchase  price of Shares subject to an Option shall be
         the Fair Market Value on the date of grant.

                 (e) Each  Option  granted  pursuant to this Plan shall vest and
         become exercisable  according to the following schedule,  provided that
         the Optionee remains an Eligible Director at such vesting date:

                        Vesting Date                Percentage of Shares Vesting
                        ------------                ----------------------------

                  Date of Grant                               25%
                  First Anniversary of Grant                  50%
                  Second Anniversary of Grant                100%

         4.  Stockholder  Approval.  This  Plan  was  adopted  by the  Board  of
Directors of the Company on December 4, 1995 (the "Effective Date"). Options may
be granted  under the Plan on and after the  Effective  Date.  The Plan shall be
submitted  for  stockholder  approval at the next  annual or special  meeting of
stockholders.  However, the failure to obtain such approval shall not affect the
effectiveness  of the Plan. No Option may be granted after the expiration of ten
(10) years from the effective date of the Plan; provided, however, that the Plan
and all outstanding Options shall remain in effect until such Options shall have
been exercised, shall have expired or shall otherwise be terminated.

         5.  Term; Exercise; Rights as a Stockholder.

                 (a) The term of each  Option  shall be ten (10)  years from the
         date of grant thereof. To the extent vested the Option may be exercised
         in whole or in part at any time and during the term of the  Option.  No
         fractional  Shares will be issued  upon  exercise of the Option and, if
         the exercise results in a fractional  interest,  an amount will be paid
         in cash  equal to the value of such  fractional  interest  based on the
         Fair Market Value of the Shares on the date of exercise.

                 (b) An Option shall be deemed to be  exercised  upon receipt by
         the Company from the Optionee of written notice of such exercise.  Such
         notice shall be  accompanied  by full payment for the Shares subject to
         such exercise.

         6.  Payment.  The Exercise Price shall be paid:

                 (a) In United States dollars in cash or by check payable to the
         order of the Company; or

                 (b) Subject to the approval of the Board, by delivery of Shares
         with an aggregate Fair Market Value equal to the Exercise Price; or

                 (c) By any combination of (a) and (b) above.

                 The  Board shall  determine  acceptable  methods for  tendering
Stock as payment upon exercise of an Option and may impose such  limitations and
prohibitions on the use of Stock to exercise an Option as it deems appropriate.

         7.  Transferability  of Options.  The Option may not be sold,  pledged,
assigned, hypothecated,  transferred, or disposed of in any manner other than by
will or by the laws of descent and  distribution  to the limited extent provided
herein or pursuant to a "qualified  domestic  relations order" as defined by the
Internal  Revenue Code or the  Employee  Retirement  Income  Security Act or the
rules thereunder. Except as permitted herein, an Option may be exercised, during
the lifetime of the  Optionee,  only by the Optionee or by his guardian or legal
representative.

                 In  the event of the Optionee's  death, his or her Option shall
be exercisable,  prior to the expiration of the Option, by the person or persons
to whom his or her  accrued  and  vested  rights  pass by will or by the laws of
descent and distribution.

         8. Adjustments Upon Changes in Capitalization or Merger. Subject to any
required action by the stockholders of the Company, the number of Shares covered
by each outstanding  Option, and the number of Shares which have been authorized
for issuance  under the Plan but as to which no Options have yet been granted or
which have been  returned  to the Plan upon  cancellation  or  expiration  of an
Option, as well as the price per Share covered by each such outstanding  Option,
shall be proportionately  adjusted for any increase or decrease in the number of
issued Shares resulting from a stock split, reverse stock split,  consolidation,
subdivision,  stock dividend,  combination or reclassification of the Shares, or
any other increase or decrease in the number of issued Shares  effected  without
receipt of consideration by the Company;  provided,  however, that conversion of
any  convertible  securities  of the  Company  shall  not be deemed to have been
"effected  without receipt of  consideration."  Such adjustment shall be made by
the Board,  whose  determination  in that  respect  shall be final,  binding and
conclusive.  Except as expressly  provided herein, no issuance by the Company of
shares of stock of any class, or securities  convertible into shares of stock of
any class, shall affect, and no adjustment by reason thereof shall be made, with
respect to the number or price of Shares subject to an Option.

                 In the event of the proposed  dissolution or liquidation of the
Company,  all Options will terminate  immediately  prior to the  consummation of
such proposed action,  unless otherwise provided by the Board. The Board may, in
the exercise of its sole discretion in such  instances,  declare that any Option
shall  terminate  as of a date fixed by the Board and give each holder the right
to exercise  the Option as to all or any part  thereof,  including  Shares as to
which the Option would not otherwise be exercisable.  In the event of a proposed
sale of all or substantially all of the assets of the Company,  or the merger of
the Company with or into another corporation,  the Option shall be assumed or an
equivalent Option shall be substituted by such successor corporation or a parent
or subsidiary of such successor corporation, unless the Board determines, in the
exercise of its sole discretion and in lieu of such assumption or  substitution,
that the  holder  shall have the right to  exercise  the Option as to all of the
Shares,  including  Shares  as to  which  the  Option  would  not  otherwise  be
exercisable.  If the Board makes an Option  exercisable in lieu of assumption or
substitution in the event of a merger or sale of assets,  the Board shall notify
the holder that the Option  shall be fully  exercisable  for a period of 30 days
from the date of such notice (but not later than the  expiration  of the term of
the Option), and the Option will terminate upon the expiration of such period.

         9.  Amendment and Termination of the Plan. The Board may amend the Plan
from time to time in such respects as the Board may deem  advisable or terminate
the Plan; provided, however, that amendments to the Plan relating to the amount,
price or  timing of  Option  grants  shall not be made more than once in any six
month  period,  other than  amendments  necessary  to comply with changes in the
Internal Revenue Code, the Employee Retirement Income Security Act, or the rules
thereunder.  Any amendment or  termination  of the Plan shall not affect Options
already  granted and such  Options  shall  remain in full force and effect as if
this Plan had not been amended or terminated.

              Notwithstanding  the  foregoing,   revisions  or  amendments  that
accomplish any of the following  shall require  approval of the  stockholders of
the Company, to the extent required by law, rule or regulation:

                 (a)  Materially increase the benefits  accruing to participants
         under the Plan;

                 (b)  Materially  increase  the  number of  Shares  which may be
         issued under the Plan;

                 (c)  Materially   modify  the  Plan  as  to   eligibility   for
         participation in the Plan; or

                 (d)  Otherwise  cause  the  Plan to lose  its  exemption  under
         Section 16(b) of the Securities  Exchange Act of 1934, as amended,  and
         the rules and regulations promulgated thereunder.

         10. Conditions  Upon  Issuance of Shares.  Shares  shall  not be issued
pursuant to the exercise of an Option unless the exercise of such Option and the
issuance  and  delivery of such Shares  pursuant  thereto  shall comply with all
relevant provisions of law, including,  without limitation the Securities Act of
1933, as amended, the Securities Exchange Act of 1934, as amended, the rules and
regulations promulgated  thereunder,  and the requirements of any stock exchange
or market  system  upon which the  Shares  may be  listed,  and shall be further
subject  to the  approval  of  counsel  for the  Company  with  respect  to such
compliance.

                 As a condition  to the  exercise of an Option,  the Company may
require the Optionee to represent  and warrant at the time of any such  exercise
that the Shares are being  purchased only for investment and without any present
intention  to sell or  distribute  such Shares if, in the opinion of counsel for
the Company, such a representation is required or advisable.

                 Inability of the Company to obtain  authority from a regulatory
body having jurisdiction,  which authority is deemed by the Company's counsel to
be  necessary  or  advisable  to the  lawful  issuance  and  sale of any  Shares
hereunder,  shall relieve the Company of any liability in respect of the failure
to issue or sell such Shares as to which such requisite authority shall not have
been obtained.

         11. Termination of Option.

                 (a)  Termination  as a Director.  If an Optionee ceases to be a
         director, unless such cessation occurs due to death or disability, then
         the Option  shall  terminate on the date thirty days after the date the
         Optionee ceases to be a director.

                 (b) Disability.  Unless  otherwise provided in the Stock Option
         Agreement,  in the event an  Optionee  is unable  to  continue  to be a
         member of the Board as a result of his permanent  and total  disability
         (as defined in Section  22(e)(3) of the Internal  Revenue Code of 1986,
         as amended),  he may exercise the Option at any time within twelve (12)
         months  following the date he ceased to be a director,  but only to the
         extent he was  entitled  to  exercise  it on the date he ceased to be a
         director. To the extent that he was not entitled to exercise the Option
         on the date he ceased to be a director, or if he does not exercise such
         Option  (which he was entitled to exercise)  within the time  specified
         herein, the Option shall terminate.

                 (c)  Death.  Unless  otherwise  provided  in  the Stock  Option
         Agreement,  if an  Optionee  dies  during the term of the  Option,  the
         Option may be exercised at any time within twelve (12) months following
         the date of death, but only to the extent that an Optionee was entitled
         to  exercise  the  Option  on the date of  death.  To the  extent  that
         decedent  was not entitled to exercise the Option on the date of death,
         or if the  Optionee's  estate,  or  person  who  acquired  the right to
         exercise the Option by bequest or  inheritance,  does not exercise such
         Option  (which he was entitled to exercise)  within the time  specified
         herein, the Option shall terminate.

         12. Option  Agreement.  Options  shall  be  evidenced  by Stock  Option
Agreements in such form as the Board shall approve.

         13. Miscellaneous Provisions.

                 (a) Plan Expense. Any expenses of administering this Plan shall
         be borne by the Company.

                 (b)   Construction   of  Plan.   The  validity,   construction,
         interpretation,  administration and effect of the Plan and of its rules
         and  regulations,  and rights relating to the Plan, shall be determined
         by the Board in accordance with the laws of the State of Arizona.

                 (c) Taxes.  The  Company  shall be  entitled  if  necessary  or
         desirable to pay or withhold the amount of any tax  attributable to the
         delivery  of Common  Shares  under the Plan  after  giving  the  person
         entitled to receive such Shares  notice as far in advance as practical,
         and the  Company may defer  making  delivery of such Shares if any such
         tax may be pending unless and until indemnified to its satisfaction.

                 (d)  Gender.  For  purposes  of this  Plan,  words  used in the
         masculine gender shall include the female and neuter,  and the singular
         shall include the plural and vice versa, as appropriate.




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