BRADY W H CO
10-K405/A, 1996-10-29
MISCELLANEOUS MANUFACTURING INDUSTRIES
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<PAGE>   1
 
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- --------------------------------------------------------------------------------
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
 
                           -------------------------
 
                                   FORM 10-K
 
/X/ Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act
    of 1934 (Fee Required)
 
                    For the Fiscal Year Ended JULY 31, 1996
 
                         Commission File Number 0-12730
 
                                 W.H. BRADY CO.
               (Exact name of registrant as specified in charter)
 
<TABLE>
<S>                                               <C>
                  WISCONSIN                                        39-0178960
          (State of Incorporation)                      (IRS Employer Identification No.)
</TABLE>
 
                            6555 West Good Hope Road
                              Milwaukee, WI 53223
             (Address of Principal Executive Offices and Zip Code)
 
                                 (414) 358-6600
                        (Registrant's Telephone Number)
 
          Securities Registered Pursuant to Section 12(b) of the Act:
 
                                      None
 
          Securities Registered Pursuant to Section 12(g) of the Act:
 
            Class A Nonvoting Common Stock, Par Value $.01 per share
 
                           -------------------------
 
     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes /X/ No / /
 
     Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of the registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. Yes / / No /X/
 
     As of September 30, 1996, there were outstanding 20,131,551 shares of Class
A Nonvoting Common Stock (the "Class A Common Stock"), and 1,769,314 shares of
Class B Common Stock. The Class B Common Stock, all of which is held by
affiliates of the Registrant, is the only voting stock.
 
                      DOCUMENTS INCORPORATED BY REFERENCE
       W.H. Brady Co. 1996 Annual Report, Incorporated into Part II & IV
 
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<PAGE>   2
 
                        W.H. BRADY CO. AND SUBSIDIARIES
 
                SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
 
<TABLE>
<CAPTION>
                                                                          YEAR ENDED JULY 31,
                                                                       --------------------------
                                                                        1996      1995      1994
                                                                       ------    ------    ------
                                                                         (DOLLARS IN THOUSANDS)
<S>                                                                    <C>       <C>       <C>
DESCRIPTION
Valuation accounts deducted in balance sheet from assets to which
  they apply --
Accounts receivable -- allowance for losses:
Balances at beginning of period.....................................   $1,881    $1,565    $1,247
Additions -- Charged to expense.....................................      367       463       725
Additions -- From businesses acquired...............................      130
Deductions -- Bad debts written off, net of recoveries..............     (386)     (147)     (407)
                                                                       ------    ------    ------
Balances at end of period...........................................   $1,992    $1,881    $1,565
                                                                       ======    ======    ======
</TABLE>
 
                                      IV-3
<PAGE>   3
 
                                   SIGNATURES
 
     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized this twenty-fifth day
of October, 1996
 
                                          W.H. BRADY CO.
 
                                          By          /s/ D. P. DELUCA
 
                                            ------------------------------------
                                                        D. P. DeLuca
                                             Senior Vice President, Treasurer,
                                                  and Assistant Secretary
                                               (Principal Accounting Officer)
                                               (Principal Financial Officer)
 
     Pursuant to the requirements of the Securities Exchange Act of 1934, this
report signed below by the following persons on behalf of the Registrant and in
the capacities and on the dates indicated.
 
<TABLE>
<C>                                              <S>                               <C>
              /s/ K. M. HUDSON                   President and Director            October 25, 1996
- ---------------------------------------------    (Principal Executive Officer)
                K. M. Hudson
           /s/ P. J. LETTENBERGER                Director                          October 25, 1996
- ---------------------------------------------
             P. J. Lettenberger
               /s/ R. A. BEMIS                   Director                          October 25, 1996
- ---------------------------------------------
                 R. A. Bemis
                                                 Director
- ---------------------------------------------
                W.H. Brady II
                                                 Director
- ---------------------------------------------
                 E. B. Lurie
                                                 Director
- ---------------------------------------------
                F. W. Harris
             /s/ R. C. BUCHANAN                  Director                          October 25, 1996
- ---------------------------------------------
               R. C. Buchanan
                                                 Director
- ---------------------------------------------
                R. D. Peirce
              /s/ D. P. DELUCA                   Director                          October 25, 1996
- ---------------------------------------------
                D. P. DeLuca
                /s/ G. E. NEI                    Director                          October 25, 1996
- ---------------------------------------------
                  G. E. Nei
</TABLE>
 
                                      IV-5


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