BRADY W H CO
8-K, 1996-06-17
MISCELLANEOUS MANUFACTURING INDUSTRIES
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION

                              WASHINGTON, DC 20549

                                 ______________

                                    FORM 8-K
                                 CURRENT REPORT

                       Pursuant to Section 13 or 15(d) of
                      the Securities Exchange Act of 1934

               Date of Report (Date of earliest event reported):
                                 June 17, 1996

                                 ______________

                                 W.H. Brady Co.

             (Exact name of registrant as specified in its charter)

        Wisconsin                      0-12730                 39-0178960
(State or other jurisdiction      (Commission File             (IRS Employer
    of incorporation)                  Number)                 Identification
                                                               Number)

                            6555 West Good Hope Road
                              Milwaukee, WI  53223
                    (Address of principal executive offices)

                                 (414) 358-6600
              (Registrant's telephone number, including area code)
<PAGE>   2

Item 5.  Other Events

        In respect to the registration and sale of shares of Class A Nonvoting
Common Stock pursuant to a registration statement on Form S-3 (Reg. No.
333-04155), filed with the Commission on May 21, 1996, W.H. Brady Co. (the
"Registrant") is filing the form of Underwriting Agreement to be entered into
by and among the Registrant, the several Underwriters (as identified in
the Underwriting Agreement) and the Selling Shareholders (as identified in the
Underwriting Agreement).  The Underwriting Agreement is filed as an exhibit to
this Report.


Item 7.  Financial Statements and Exhibits

        C. Exhibits

           (1.1)  Form of Underwriting Agreement.
<PAGE>   3

                                   SIGNATURES

  Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly authorized this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                             W.H. BRADY CO.


June 17, 1996                                /s/ Donald P. DeLuca          
- ------------------------                     ---------------------------------
Date                                         by:  Donald P. DeLuca
                                                  Senior Vice President and
                                                  Chief Financial Officer
                                     
<PAGE>   4

                                 W.H. BRADY CO.

                                 EXHIBIT INDEX
                           TO FORM 8-K CURRENT REPORT
                           DATED AS OF JUNE 17, 1996


<TABLE>
<CAPTION>
                    
Exhibit No.         Description                         at Page No.
- -----------         -----------                         -----------
   <S>              <C>                                 <C>
   1.1              Underwriting Agreement by and
                    among the Registrant, the
                    several Underwriters (as
                    identified in the Underwriting
                    Agreement) and the Selling
                    Shareholders (as identified in
                    the Underwriting Agreement).  
                                                  
</TABLE>
                    

<PAGE>   1





                                 W.H. BRADY CO.

              3,125,000 Shares of Nonvoting Class A Common Stock*

                             UNDERWRITING AGREEMENT

                                 JUNE __, 1996



ROBERT W. BAIRD & CO. INCORPORATED
A.G. EDWARDS & SONS, INC.
PIPER JAFFRAY INC.
  As Representatives of the Several Underwriters
  Identified in Schedule II Annexed Hereto
c/o Robert W. Baird & Co. Incorporated
777 East Wisconsin Avenue
Milwaukee, Wisconsin  53202

Ladies and Gentlemen:

          SECTION 1.  INTRODUCTORY.  The several shareholders of W.H. Brady Co.,
a Wisconsin corporation (the "Company"), identified in Schedule I annexed hereto
(the "Selling Shareholders") propose to sell 3,125,000 shares (the "Firm
Shares") of Nonvoting Class A Common Stock, $.01 par value per share (the
"Common Stock"), to the several underwriters identified in Schedule II annexed
hereto (the "Underwriters"), who are acting severally and not jointly.  In
addition, one of the Selling Shareholders has agreed to grant to the
Underwriters an option to purchase up to 468,750 additional shares of Common
Stock (the "Optional Shares") as provided in section 6 hereof.  The Firm Shares
and, to the extent such option is exercised, the Optional Shares are hereinafter
collectively referred to as the "Shares."

          You, as representatives of the Underwriters (the "Representatives"),
have advised the Company and the Selling Shareholders that the Underwriters
propose to make a public offering of their respective portions of the Shares as
soon hereafter as in your judgment is advisable and that the public offering
price of the Shares initially will be $_____ per share.

          The Company and the Selling Shareholders hereby confirm their
respective agreements with the Underwriters as follows:

          SECTION 2.  REPRESENTATIONS AND WARRANTIES OF THE COMPANY.  The
Company and each of the Selling Shareholders jointly and severally, represent
and warrant to, and agree





__________________________________

     *   Plus an option to acquire up to 468,750 additional shares of Nonvoting
         Class A Common Stock from one of the Selling Shareholders to cover
         over-allotments.
<PAGE>   2

  with, the several Underwriters, and shall be deemed to represent and warrant
  to the several Underwriters on each Closing Date (as hereinafter defined),
  that:

          (a)   Each of the Company, the subsidiaries of the Company that are
     listed on Exhibit 21.1 of the Company's most recent Annual Report on Form
     10-K incorporated by reference into the Registration Statement (as
     hereinafter defined) and any subsidiaries of the Company that would have
     been required to be listed on Exhibit 21.1 of such Annual Report on Form
     10-K if they had been subsidiaries of the Company on the last day of the
     Company's most recently completed fiscal year (individually, including
     Varitronic Systems, Inc. ("VSI"), a "Subsidiary" and collectively, the
     "Subsidiaries"), has been duly incorporated and is validly existing as a
     corporation and in good standing under the laws of its jurisdiction of
     incorporation.  Each of the Company and the Subsidiaries has the corporate
     power and authority to carry on its business, in all material respects, as
     is currently conducted and described in the Prospectus (as hereinafter
     defined) and the Registration Statement; each of the Company and the
     Subsidiaries is duly registered and qualified to do business as a foreign
     corporation under the laws of, and is in good standing as such in, each
     jurisdiction in which such registration or qualification is required,
     except where the failure to so register or qualify would not have a
     material adverse effect on the Company and the Subsidiaries, taken as a
     whole ("Material Adverse Effect").  Complete and correct copies of the
     articles of incorporation and by-laws, as amended or restated ("Articles of
     Incorporation" and "By-laws," respectively), of the Company and each of the
     Subsidiaries as in effect on the date hereof have been delivered to the
     Representatives, and no changes thereto will be made on or subsequent to
     the date hereof and prior to each Closing Date.

          (b)   The shares of Common Stock (including the Shares) issued and
     outstanding immediately prior to the sale of the Shares as set forth in the
     Prospectus have been duly authorized and validly issued, are fully paid and
     nonassessable (except, with respect to assessability, as provided in
     Section 180.0622(2)(b) of the Wisconsin Business Corporation Law and
     judicial interpretations thereof) and conform to the description thereof
     contained in the Prospectus and the Registration Statement.  There are no
     preemptive, preferential or, except as described in the Prospectus,
     comparable contractual rights to subscribe for or purchase any shares of
     Common Stock, and no shares of Common Stock (including the Shares) have
     been issued in violation of such rights.  The delivery of certificates for
     the Shares to be issued and sold hereunder and payment therefor pursuant to
     the terms of this Agreement will pass valid title to such Shares to the
     Underwriters, free and clear of any lien, claim, encumbrance or defect in
     title.  Except as described in the Prospectus, there are no outstanding
     options, warrants or other rights of any description, contractual or
     otherwise, entitling any person to be issued any class of security by the
     Company or any Subsidiary, and there are no holders of Common Stock or
     other securities of the Company or any Subsidiary, or of securities that
     are convertible or exchangeable into Common Stock or other securities of
     the Company or any Subsidiary, that have rights to the registration of such
     Common Stock or securities under the Securities Act of 1933, as amended,
     and the regulations



                                      -2-
<PAGE>   3

  thereunder (together, the "Act") or the securities laws or regulations of any
  of the states or of Canada and any of its provinces (the "Blue Sky Laws").

          (c)   Other than the Subsidiaries, the Company has no subsidiary (as
     defined in Rule 405 under the Act) that is required to be listed on Exhibit
     21.1 of the Company's most recent Annual Report on Form 10-K or that would
     have been required to be listed on Exhibit 21.1 of such Annual Report on
     Form 10-K if it had been a subsidiary (as so defined) of the Company on the
     last day of the Company's most recently completed fiscal year.  The Company
     owns directly all of the issued and outstanding capital stock of each
     Subsidiary, free and clear of any and all liens, claims, encumbrances or
     security interests, and all such capital stock has been duly authorized and
     validly issued and is fully paid and nonassessable.  There are no
     outstanding options, warrants or other rights of any description,
     contractual or otherwise, entitling any person to subscribe for or purchase
     any shares of capital stock of any Subsidiary.

          (d)   The Company has full corporate power and authority to enter into
     and perform this Agreement, and the execution and delivery by the Company
     of this Agreement and the performance by the Company of its obligations
     hereunder and the consummation of the transactions described herein, have
     been duly authorized with respect to the Company by all necessary corporate
     action and will not:  (i) violate any provisions of the Articles of
     Incorporation or By-laws of the Company; (ii) violate any provisions of, or
     result in the breach, modification or termination of, or constitute a
     default under, any provision of any agreement, lease, franchise, license,
     indenture, permit, mortgage, deed of trust, evidence of indebtedness or
     other instrument to which the Company or any Subsidiary is a party or by
     which the Company or any Subsidiary, or any property owned or leased by the
     Company or any Subsidiary, may be bound or affected, if such violation,
     breach, modification, termination, or default would affect the validity or
     enforceability of this Agreement against the Company; (iii) violate any
     statute, ordinance, rule or regulation applicable to the Company or any
     Subsidiary, or order or decree of any court, regulatory or governmental
     body, arbitrator, administrative agency or instrumentality of the United
     States or other country or jurisdiction having jurisdiction over the
     Company if such violation would affect the validity or enforceability of
     this Agreement against the Company; or (iv) result in the creation or
     imposition of any lien, charge or encumbrance upon any property or assets
     of the Company or any Subsidiary, which lien, charge or encumbrance would
     have a Material Adverse Effect.  No consent, approval, authorization or
     other order of any court, regulatory or governmental body, arbitrator,
     administrative agency or instrumentality of the United States or other
     country or jurisdiction is required for the execution and delivery of this
     Agreement by the Company, the performance of its obligations hereunder or
     the consummation of the transactions contemplated hereby, except for
     compliance with the Act, the Securities Exchange Act of 1934, as amended,
     and the regulations thereunder (together, the "Exchange Act"), the Blue Sky
     Laws applicable to the public offering of the Shares by the several
     Underwriters and the clearance of such offering and the underwriting
     arrangements evidenced hereby with the National Association of Securities
     Dealers, Inc.





                                      -3-
<PAGE>   4

     (the "NASD").  This Agreement has been duly executed and delivered      
     by and on behalf of the Company and is a valid and binding
     agreement of the Company enforceable against the Company in accordance
     with its terms.

          (e)   A registration statement on Form S-3 (Reg. No. 33-_______) with
     respect to the Shares, including a preliminary form of prospectus, has been
     prepared by the Company in conformity in all material respects with the
     requirements of the Act and has been filed with the Securities and Exchange
     Commission (the "Commission").  The conditions for use of Form S-3, set
     forth in the General Instructions thereto, have been satisfied.  Such
     registration statement, as finally amended and revised at the time such
     registration statement was or is declared effective by the Commission
     (including the information contained in the form of final prospectus, if
     any, filed with the Commission pursuant to Rule 424(b) and Rule 430A under
     the Act and deemed to be part of the registration statement if the
     registration statement has been declared effective pursuant to Rule
     430A(b)) and as thereafter amended by post-effective amendment, if any, and
     including any registration statement filed and declared effective pursuant
     to Rule 462(b) under the Act, is herein referred to as the "Registration
     Statement."  The related final prospectus in the form first filed with the
     Commission pursuant to Rule 424(b) or, if no such filing is required, as
     included in the Registration Statement, or any supplement thereto, is
     herein referred to as the "Prospectus."  The prospectus subject to
     completion in the form included in the Registration Statement at the time
     of the initial filing of the Registration Statement with the Commission,
     and each such prospectus as amended from time to time until the date of the
     Prospectus, is referred to herein as the "Preliminary Prospectus."
     Reference made herein to each Preliminary Prospectus or the Prospectus, as
     amended or supplemented, shall include all documents and information
     incorporated by reference therein and shall be deemed to refer to and
     include any documents filed after the date of such Preliminary Prospectus
     or Prospectus, as the case may be, and so incorporated by reference, under
     the Exchange Act.  The Company has prepared and filed such amendments to
     the Registration Statement since its initial filing with the Commission, if
     any, as may have been required to the date hereof, and will file such
     additional amendments thereto as may hereafter be required.

          (f)   Neither the Commission nor any state securities commission has
     issued any order preventing or suspending the use of any Preliminary
     Prospectus, nor, to the knowledge of the Company or the Selling
     Shareholders, have any proceedings for that purpose been initiated or
     threatened, and each Preliminary Prospectus filed with the Commission as
     part of the Registration Statement as originally filed or as part of any
     amendment or supplement thereto complied when so filed with the
     requirements of the Act and, as of its date, did not include any untrue
     statement of a material fact or omit to state a material fact required to
     be stated therein or necessary to make the statements therein not
     misleading.  As of the effective date of the Registration Statement, and at
     all times subsequent thereto up to each Closing Date, the Registration
     Statement and the Prospectus contained or will contain all statements that
     are required to be stated therein in accordance with the Act and conformed
     or will conform in all material respects to the





                                      -4-
<PAGE>   5

     requirements of the Act, and neither the Registration Statement nor the   
     Prospectus included or will include any untrue statement of a material
     fact or omitted or will omit to state a material fact required
     to be stated therein or necessary to make the statements therein not
     misleading.  The representations and warranties contained in this
     paragraph shall not apply to statements or omissions in conformity with
     the written information furnished to the Company by the Underwriters as
     described in Section 5 hereof.  Neither the Company, nor any person that
     controls, is controlled by (including the Subsidiaries) or is under common
     control with the Company, has distributed or will distribute prior to each
     Closing Date any offering material in connection with the offering and
     sale of the Shares other than a Preliminary Prospectus, the Prospectus,
     the Registration Statement or other materials permitted by the Act and
     provided to the Representatives.

          (g)   The documents that are incorporated by reference in each
     Preliminary Prospectus, the Prospectus or the Registration Statement or
     from which information is so incorporated by reference, when they became
     effective or were filed with the Commission, as the case may be, complied
     in all material respects with the requirements of the Act or the Exchange
     Act, as applicable, and any document so filed and incorporated by reference
     subsequent to the effective date of the Registration Statement shall, when
     it is filed with the Commission, comply in all material respects with the
     requirements of the Act and the Exchange Act, as applicable, and when read
     together with the other information included in such Preliminary
     Prospectus, the Prospectus or the Registration Statement, as the case may
     be, do not contain an untrue statement of a material fact or omit to state
     a material fact required to be stated therein or necessary to make the
     statements therein, in light of the circumstances under which they were
     made, not misleading.

          (h)   Deloitte & Touche L.L.P., which has expressed its opinion with
     respect to the financial statements and schedules of the Company filed with
     the Commission and included as a part of each Preliminary Prospectus, the
     Prospectus or the Registration Statement, are independent auditors as
     required by the Act.  Coopers & Lybrand L.L.P., which has expressed its
     opinion with respect to the financial statements and schedules of VSI filed
     with the Commission and included as a part of each Preliminary Prospectus,
     the Prospectus or the Registration Statement, are independent public
     accountants as required by the Act.

          (i)   The consolidated financial statements and the related notes
     thereto included in each Preliminary Prospectus, the Prospectus and the
     Registration Statement present fairly the financial position, results of
     operations and cash flows of the Company and VSI, as applicable, as of
     their respective dates or for the respective periods covered thereby, all
     in conformity with generally accepted accounting principles consistently
     applied throughout the periods involved, except in the case of consistency
     as described therein. The financial statement schedules, if any, included
     in the Registration Statement present fairly the information required to be
     stated therein on a basis consistent with the consolidated financial
     statements of the Company and VSI, as applicable, contained





                                      -5-
<PAGE>   6

     therein.  The Company had an outstanding capitalization as set forth in
     the Company's most recent Quarterly Report on Form 10-Q as of the
     date indicated therein, and there has been no material change thereto
     since such date except as disclosed in the Prospectus.  The financial and
     statistical information and data relating to the Company and VSI, as
     applicable, in each Preliminary Prospectus, the Prospectus and the
     Registration Statement are accurately presented and prepared on a basis
     consistent with the audited consolidated financial statements and books
     and records of the Company and VSI, as applicable.  The pro forma
     consolidated financial statements and the related notes thereto included
     in each Preliminary Prospectus, the Prospectus or the Registration
     Statement comply in all material respects with Regulation S-X and all
     other applicable rules and regulations under the Act and are the only such
     pro forma financial statement required by the Act to be set forth therein.

          (j)   Except as described in the Prospectus, neither the Company nor
     any Subsidiary is, nor with the giving of notice or passage of time or
     both, would be, in violation or in breach of: (i) its respective Articles
     of Incorporation or By-laws; (ii) any statute, ordinance, order, rule or
     regulation applicable to the Company or such Subsidiary; (iii) any order or
     decree of any court, regulatory body, arbitrator, administrative agency or
     other instrumentality of the United States or other country or jurisdiction
     having jurisdiction over the Company or such Subsidiary; or (iv) any
     provision of any agreement, lease, franchise, license, indenture, permit,
     mortgage, deed of trust, evidence of indebtedness or other instrument to
     which the Company or such Subsidiary is a party or by which any property
     owned or leased by the Company or such Subsidiary is bound or affected,
     except for violations or breaches that, singly, or in the aggregate, are
     not reasonably likely to have a Material Adverse Effect.  Neither the
     Company nor any Subsidiary has received notice of any material violation of
     any applicable statute, ordinance, order, rule or regulation applicable to
     the Company or any Subsidiary.  The Company and each Subsidiary have
     obtained and hold, and are in compliance with, all permits, certificates,
     licenses, approvals, registrations, franchises, consents and authorizations
     of governmental or regulatory authorities required under all laws, rules
     and regulations in connection with their businesses (hereinafter "permit"
     or "permits"), and all of such permits are in full force and effect, except
     where the failure to have such permits, singly or in the aggregate, would
     not have a Material Adverse Effect; and the Company and each Subsidiary
     have fulfilled and performed all of their respective obligations with
     respect to each such permit and no event has occurred which would result
     in, or after notice or lapse of time would result in, revocation or
     termination of any such permit or result in any other impairment of the
     rights of the holder of such permit, except where the failure to fulfill or
     perform such obligations, singly or in the aggregate, would not have a
     Material Adverse Effect. Neither the Company nor any Subsidiary is (by
     virtue of any action, omission to act, contract to which it is a party or
     other occurrence) in violation of any applicable foreign, federal, state,
     municipal or local statutes, laws, ordinances, rules, regulations or orders
     (including those relating to environmental protection, occupational safety
     and health and equal employment practices)





                                      -6-
<PAGE>   7

     heretofore or currently in effect, except where such violation, singly or
     in the aggregate, would not have a Material Adverse Effect.

          (k)   There are no legal or governmental proceedings or investigations
     pending or, to the knowledge of the Company, threatened to which the
     Company or any Subsidiary is or may be a party or to which any property
     owned or leased by the Company or any Subsidiary is or may be subject,
     including, without limitation, any such proceedings that are related to
     environmental or employment discrimination matters, which are required to
     be described in the Registration Statement or the Prospectus which are not
     so described, or which question the validity of this Agreement or any
     action taken or to be taken pursuant hereto.  Except as described in the
     Registration Statement or the Prospectus, neither the Company nor any
     Subsidiary:  (i) is in violation of any statute, ordinance, rule or
     regulation, or any decision, order or decree of any court, regulatory body,
     arbitrator, administrative agency or other instrumentality of the United
     States or other country or jurisdiction having jurisdiction over the
     Company or such Subsidiary relating to the use, disposal or release of
     hazardous or toxic substances or relating to the protection or restoration
     of the environmental or human exposure to hazardous or toxic substances
     (collectively, "environmental laws"); (ii) owns or operates any real
     property contaminated with any substance that is subject to any
     environmental laws; (iii) is liable for any off-site disposal or
     contamination pursuant to any environmental laws; or (iv) is subject to any
     claim relating to any environmental laws; which violation, contamination,
     liability or claim could have a Material Adverse Effect.

          (l)   There is no transaction, relationship, obligation, agreement or
     other document required to be described in the Registration Statement or
     the Prospectus or to be filed or deemed to be filed as an exhibit to the
     Registration Statement by the Act, which has not been described or filed as
     required.

          (m)   Neither the Company nor any person that is controlled by
     (including the Subsidiaries) the Company, nor, to the Company's knowledge,
     any person that controls or is under common control with the Company, has
     taken or will take, directly or indirectly, any action designed to cause or
     result in, or which constituted, or which could cause or result in,
     stabilization or manipulation, under the Exchange Act or otherwise, of the
     price of any security of the Company to facilitate the sale or resale of
     the Common Stock.

          (n)   Except as described in the Registration Statement or the
     Prospectus, since the respective dates as of which information is given in
     the Registration Statement or the Prospectus and prior to each Closing
     Date:  (i) neither the Company nor any Subsidiary has or will have incurred
     any liability or obligation, direct or contingent, or entered into any
     transaction, that is material to the Company, except as in the ordinary
     course of business; (ii) the Company has not and will not have paid or
     declared any dividend or other distribution with respect to its capital
     stock and neither the Company nor any Subsidiary is or will be delinquent
     in the payment of principal or interest on any





                                      -7-
<PAGE>   8

     outstanding debt obligation; and (iii) there has not been and will not
     have been any change in the capital stock, any material change in
     the indebtedness of the Company or any Subsidiary, or any change or
     development involving or which could be expected to involve, a Material
     Adverse Effect, whether or not arising from transactions in the ordinary
     course of business.

          (o)   The Company or a Subsidiary owns or possesses adequate rights to
     use all material patents, patent applications, trademarks, service marks,
     trade names, trademark registrations, service mark registrations,
     copyrights and licenses (collectively, "Intellectual Property") presently
     used in the conduct of its business or ownership of its properties, and
     neither the Company nor any Subsidiary has violated or infringed upon the
     rights of others, or received any notice of conflict with the asserted
     rights of others, in respect thereof, except where such violation,
     infringement or notice thereof, singly or in the aggregate, would not have
     a Material Adverse Effect.

          (p)   All federal and state tax returns required to be filed by or on
     behalf of the Company or any Subsidiary have been filed (or are the subject
     of valid extension) with the appropriate federal and state authorities, and
     all such tax returns, as filed, are accurate except such as would not have
     a Material Adverse Effect; all local tax returns required to be filed by or
     on behalf of the Company or any Subsidiary have been filed (or are the
     subject of valid extension) with the appropriate local authorities, except
     such as would not, singly or in the aggregate, have a Material Adverse
     Effect, and all such tax returns as filed are accurate in all material
     respects; all federal, state and local taxes (including estimated tax
     payments) required to be shown on all such tax returns or claimed to be due
     from or with respect to the business of the Company or such Subsidiary have
     been paid or reflected as a liability on the financial statements of the
     Company or such Subsidiary for appropriate periods, except where failure to
     pay such taxes or reflect such tax liabilities would not, singly or in the
     aggregate, have a Material Adverse Effect; all deficiencies asserted as a
     result of any federal, state or local tax audits have been paid or finally
     settled, and no issue has been raised in any such audit which, by
     application of the same or similar principles, reasonably could be expected
     to result in a proposed deficiency for any other period not so audited,
     except such as would not, singly or in the aggregate, have a Material
     Adverse Effect; no state of facts exist or has existed which would
     constitute grounds for the assessment of any tax liability with respect to
     the periods which have not been audited by appropriate federal, state or
     local authorities, except such as would not, singly or in the aggregate,
     have a Material Adverse Effect; there are no outstanding agreements or
     waivers extending the statutory period of limitation applicable to any
     federal, state or local tax return of any period; and neither the Company
     nor any Subsidiary has ever been a member of an affiliated group of
     corporations filing consolidated federal income tax returns, other than a
     group of which the Company is and has been the common parent.

          (q)   Neither the Company, any Subsidiary nor any affiliate of the
     Company or such Subsidiary does business with the government of Cuba or
     with any person or





                                      -8-
<PAGE>   9

     affiliate located in Cuba within the meaning of Section 517.075 of the
     Florida Statutes, and the Company agrees to comply with such Section if,
     prior to the completion of the distribution of the Shares, the Company, any
     Subsidiary or any affiliate of the Company or such Subsidiary commences
     doing such business.

          A certificate signed by any officer of the Company and delivered to
the Representatives or to counsel for the Underwriters shall be deemed a
representation and warranty by the Company and the Selling Shareholders to the
Underwriters as to the matters covered thereby.  A certificate delivered by the
Company to its counsel for purposes of enabling such counsel to render the
opinion referred to in section 10(d) will also be furnished to the
Representatives and counsel for the Underwriters and shall be deemed to be
additional representations and warranties to the Underwriters by the Company as
to the matters covered thereby.

          SECTION 3.  REPRESENTATIONS AND WARRANTIES OF THE SELLING
SHAREHOLDERS. Each Selling Shareholder, severally and not jointly, represents
and warrants to and agrees with the several Underwriters and the Company, and
shall be deemed to represent and warrant to the several Underwriters and the
Company on each Closing Date, that:

          (a)   All consents, approvals, authorizations and orders necessary for
     the execution and delivery by such Selling Shareholder of this Agreement,
     and for the sale and delivery of the Shares to be sold by such Selling
     Shareholder hereunder, as set forth on Schedule I annexed hereto, have been
     obtained. Such Selling Shareholder has, and at the time of delivery thereof
     hereunder such Selling Shareholder will have, good and valid title to the
     Shares proposed to be sold by such Selling Shareholder hereunder, free and
     clear of all voting trust arrangements, liens, encumbrances, security
     interests, equities, claims and community or marital property rights, other
     than any created by this Agreement for the benefit of the Underwriters.
     Such Selling Shareholder has full right, power and authority to enter into
     this Agreement and to sell, assign, transfer and deliver such Shares
     hereunder, free and clear of all voting trust arrangements, liens,
     encumbrances, security interests, equities, claims and community or marital
     property rights, other than any created by this Agreement for the benefit
     of the Underwriters.  Upon delivery of and payment for such Shares
     hereunder, the Underwriters will acquire good and valid title thereto, free
     and clear of all voting trust arrangements, liens, encumbrances, security
     interests, equities, claims and community or marital property rights.

          (b)   Such Selling Shareholder has not distributed and will not
     distribute any Preliminary Prospectus, the Prospectus or any other material
     in connection with the offering and sale of the Shares.  Such Selling
     Shareholder has not taken and will not take, directly or indirectly, any
     action designed to or which could cause or result in, under the Exchange
     Act or otherwise, stabilization or manipulation of the price of any
     security of the Company to facilitate the sale or resale of the Common
     Stock.





                                      -9-
<PAGE>   10

          (c)   The execution, delivery and performance by such Selling
     Shareholder of this Agreement will not (i) result in the violation of any
     provisions of any governing documents applicable to such Selling
     Shareholder, or (ii) constitute a breach, or be in contravention, of any
     provision of any agreement, franchise, license, indenture, mortgage, deed
     of trust or other instrument to which such Selling Shareholder is a party
     or by which such Selling Shareholder or such Selling Shareholder's property
     may be bound or affected, if such breach or contravention would affect the
     validity or enforceability of this Agreement against such Selling
     Shareholder; or (iii) violate any statute, rule or regulation applicable to
     such Selling Shareholder, or violate any order or decree of any court,
     regulatory body, administrative agency or other governmental body having
     jurisdiction over such Selling Shareholder or any of such Selling
     Shareholder's property, if such violation would affect the validity or
     enforceability of this Agreement against such Selling Shareholder.  No
     consent, approval, authorization or other order of any court, regulatory
     body, administrative agency or other governmental body is required for the
     execution and delivery of, and performance under, this Agreement by such
     Selling Shareholder or the consummation by such Selling Shareholder of the
     transactions contemplated by this Agreement, except for compliance with the
     Act, the Exchange Act, the Blue Sky Laws applicable to the public offering
     of the Shares by the Underwriters and the clearance of such offering with
     the NASD.  Such Selling Shareholder hereby represents and warrants that
     each Attorney-in-Fact has been duly appointed as attorney-in-fact (except
     as such appointment may be limited by bankruptcy, insolvency or other
     similar laws) by such Selling Shareholder for the purpose of entering into
     and carrying out this Agreement.

          (d)   This Agreement is a valid and binding agreement of such Selling
     Shareholder enforceable in accordance with its terms.

          (e)   Insofar as it relates to such Selling Shareholder, each
     Preliminary Prospectus, as of its date, has conformed in all material
     respects with the requirements of the Act and, as of its date, has not
     included any untrue statement of a material fact or omitted to state a
     material fact necessary to make the statements therein not misleading; and
     on the effective date of the Registration Statement and at all times
     subsequent thereto up to each Closing Date, (i) the Registration Statement
     and the Prospectus, as they relate to such Selling Shareholder, did or will
     conform to the requirements of the Act, and (ii) neither the Registration
     Statement nor the Prospectus as it relates to such Selling Shareholder did
     or will include any untrue statement of a material fact or omit to state
     any material fact required to be stated therein or necessary to make the
     statements therein not misleading.

          A certificate signed by or on behalf of any Selling Shareholder as
such and delivered to the Representatives or to counsel for the Underwriters
shall be deemed a representation and warranty by such Selling Shareholder to the
Underwriters as to the matters covered thereby.  A certificate delivered by or
on behalf of any Selling Shareholder to counsel for the Selling Shareholders for
purposes of enabling such counsel to render the opinion referred





                                      -10-
<PAGE>   11

in Section 10(e) will also be furnished to the Representatives and counsel for
the Underwriters and shall be deemed to be additional representations and
warranties to the Underwriters by such Selling Shareholder as to the matters
covered thereby.

          SECTION 4.  REPRESENTATION OF UNDERWRITERS.  The Representatives will
act as the representatives for the several Underwriters in connection with the
public offering of the Shares, and any action under or in respect of this
Agreement taken by the Representatives will be binding upon all of the
Underwriters.

          SECTION 5.  INFORMATION FURNISHED BY THE UNDERWRITERS.  The
information set forth in the last paragraph on the outside front cover page of
the Prospectus concerning the terms of the offering by the Underwriters, the
paragraphs on the inside front cover page of the Prospectus relating to
stabilization practices and passive market making, and the concession and
reallowance amounts and references to passive market making appearing under the
caption "Underwriting" in the Prospectus constitute all of the information
furnished to the Company by and on behalf of the Underwriters for use in
connection with the preparation of the Registration Statement and the
Prospectus, as such information is referred to in this Agreement.

          SECTION 6.  PURCHASE, SALE AND DELIVERY OF SHARES.

          (a)   On the basis of the representations, warranties and agreements
     herein contained, and subject to the terms and conditions herein set forth,
     each Selling Shareholder agrees, severally and not jointly, to sell to the
     Underwriters that number of full Firm Shares set forth opposite the name of
     such Selling Shareholder in Schedule I annexed hereto (an aggregate of
     3,125,000 Firm Shares from all of the Selling Shareholders), and each of
     the Underwriters agrees, severally and not jointly, to purchase from each
     Selling Shareholder the number of Firm Shares as set forth in Schedule II
     hereto at the price per share of $_________.  The obligation of each
     Underwriter to each Selling Shareholder shall be to purchase from that
     Selling Shareholder that number of full Firm Shares which (as nearly as
     practicable in full shares as determined by the Representatives) bears the
     same proportion to the number of Firm Shares to be sold by such Selling
     Shareholder as the number of shares set forth opposite the name of such
     Underwriter in Schedule II annexed hereto bears to the total number of Firm
     Shares to be purchased by all of the Underwriters under this Agreement.

          (b)   On the First Closing Date (as hereinafter defined), the Selling
     Shareholders will deliver to the Representatives, at the offices of Robert
     W. Baird & Co. Incorporated, 777 East Wisconsin Avenue, Milwaukee,
     Wisconsin 53202, or through the facilities of The Depository Trust Company,
     for the accounts of the several Underwriters, certificates representing the
     Firm Shares to be sold by them against payment in Milwaukee, Wisconsin of
     the purchase price therefor by certified or official bank check or checks
     in New York Clearing House (next day) funds payable to the order of each
     Selling Shareholder with respect to the Firm Shares being sold by such
     Selling Shareholder, or at the option of a Selling Shareholder, by wire
     transfer of immediately available funds





                                      -11-
<PAGE>   12
     to an account designated by such Selling Shareholder not less than 24 hours
     prior to the Closing Date.  As referred to in this Agreement, the "First
     Closing Date" shall be on the [FOURTH] full business day after the date of
     the Prospectus, at 9:00 a.m., Milwaukee, Wisconsin time, or at such other
     date or time not later than ten full business days after the date of the
     Prospectus as the Representatives, the Company and the Selling
     Shareholders. The certificates for the Firm Shares to be so delivered will
     be in denominations and registered in such names as the Representatives
     request by notice to the Company and the Selling Shareholders, or either of
     them, prior to the First Closing Date, and such certificates will be made
     available for checking and packaging at 9:00 a.m., Milwaukee, Wisconsin
     time on the first full business day preceding the First Closing Date at a
     location to be designated by the Representatives.

          (c)   In addition, on the basis of the representations, warranties and
     agreements herein contained, and subject to the terms and conditions herein
     set forth, the William H. Brady, Jr. Marital Trust hereby agrees to sell to
     the Underwriters up to 468,750 Optional Shares, and the Underwriters,
     severally and not jointly, shall have the right at any time within thirty
     days after the date of the Prospectus to purchase up to 468,750 Optional
     Shares from such Selling Shareholder at the purchase price per share to be
     paid for the Firm Shares, for use solely in covering any over-allotments
     made by the Underwriters in the sale and distribution of the Firm Shares.
     If any Optional Shares are to be purchased, each Underwriter agrees,
     severally and not jointly, to purchase from such Selling Shareholder the
     number of Optional Shares which (as nearly as practicable in full shares as
     determined by the Representatives) bears the same proportion to the total
     number of Optional Shares to be purchased as the number of Firm Shares
     purchased by such Underwriter bears to the total number of Firm Shares.
     The option granted hereunder may be exercised upon notice by the
     Representatives to the Company and such Selling Shareholder, or either of
     them, within thirty days after the date of the Prospectus setting forth the
     aggregate number of Optional Shares to be purchased by the Underwriters and
     sold by such Selling Shareholder, the names and denominations in which the
     certificates for such shares are to be registered and the date and place at
     which such certificates will be delivered.  Such date of delivery (the
     "Second Closing Date") shall be determined by the Representatives, provided
     that the Second Closing Date, which may be the same as the First Closing
     Date, shall not be earlier than the First Closing Date and, if after the
     First Closing Date, shall not be earlier than three nor later than ten full
     business days after delivery of such notice to exercise.  Certificates for
     the Optional Shares will be made available for checking and packaging at
     9:00 a.m., Milwaukee, Wisconsin time, on the first full business day
     preceding the Second Closing Date at a location to be designated by the
     Representatives.  The manner of payment for and delivery of (including the
     denominations of and the names in which certificates are to be registered)
     the Optional Shares shall be the same as for the Firm Shares.

          (d)   The Representatives have advised the Company and the Selling
     Shareholders that each Underwriter has authorized the Representatives to
     accept delivery of the Shares and to make payment therefor.  It is
     understood that the Representatives,





                                      -12-
<PAGE>   13

     individually and not as representatives of the Underwriters, may (but shall
     not be obligated to) make payment for any Shares to be purchased by any
     Underwriter whose funds shall not have been received by the Representatives
     by the First Closing Date or the Second Closing Date, as the case may be,
     for the account of such Underwriter, but any such payment shall not relieve
     such Underwriter from any obligation under this Agreement.  As referred to
     in this Agreement, "Closing Date" shall mean either the First Closing Date
     or the Second Closing Date.

          SECTION 7.  COVENANTS OF THE COMPANY.  The Company covenants and
agrees with the several Underwriters that:

          (a)   If the effective time of the Registration Statement is not prior
     to the execution and delivery of this Agreement, the Company will use its
     best efforts to cause the Registration Statement to become effective at the
     earliest possible time and, upon notification from the Commission that the
     Registration Statement has become effective, will so advise the
     Representatives and counsel to the Underwriters promptly.  If the effective
     time of the Registration Statement is prior to the execution and delivery
     of this Agreement and any information shall have been omitted therefrom in
     reliance upon Rule 430A, the Company, at the earliest possible time, will
     furnish the Representatives with a copy of the Prospectus to be filed by
     the Company with the Commission to comply with Rule 424(b) and Rule 430A
     under the Act and, if the Representatives do not object to the contents
     thereof, will comply with such Rules. Upon compliance with such Rules, the
     Company will so advise the Representatives promptly.  The Company will
     advise the Representatives and counsel to the Underwriters and the Selling
     Shareholders promptly of the issuance by the Commission or any state
     securities commission of any stop order suspending the effectiveness of the
     Registration Statement or of the institution of any proceedings for that
     purpose, or of any notification of the suspension of qualification of the
     Shares for sale in any jurisdiction or the initiation or threatening of any
     proceedings for that purpose, and will also advise the Representatives and
     counsel to the Underwriters promptly of any request of the Commission for
     amendment or supplement of the Registration Statement, of any Preliminary
     Prospectus or of the Prospectus, or for additional information, and the
     Company will not file any amendment or supplement to the Registration
     Statement (either before or after it becomes effective), to any Preliminary
     Prospectus or to the Prospectus (including a prospectus filed pursuant to
     Rule 424(b)), or file any document under the Exchange Act before the
     termination of the public offering of the Shares by the Underwriters if
     such document would be deemed to be incorporated by reference in the
     Registration Statement, if the Representatives have not been furnished with
     a copy prior to such filing (with a reasonable opportunity to review such
     amendment or supplement) or if the Representatives object to such filing,
     unless in the written opinion of counsel for the Company such amendment or
     supplement is required to be made by the Act.

          (b)   If, at any time when a prospectus relating to the Shares is
     required by law to be delivered in connection with sales by an Underwriter
     or dealer, any event occurs





                                      -13-
<PAGE>   14

     as a result of which the Prospectus would include an untrue statement of a
     material fact, or would omit to state any material fact required to be
     stated therein or necessary to make the statements therein, in the light of
     the circumstances under which they were made, not misleading, or if it is
     necessary at any time to supplement the Prospectus to comply with the Act,
     the 1934 Act, or the Blue Sky Laws or to file under the Exchange Act any
     document which would be deemed to be incorporated by reference in the
     Registration Statement to comply with the Act or the Exchange Act, the
     Company promptly will advise the Representatives and counsel to the
     Underwriters thereof and will promptly prepare and file with the
     Commission, at its expense, an amendment to the Registration Statement, or
     file such document which will correct such statement or omission or an
     amendment which will effect such compliance; and, if any Underwriter is
     required to deliver a prospectus after the effective date of the
     Registration Statement, the Company, upon request of the Representatives,
     will prepare promptly such prospectus or prospectuses as may be necessary
     to permit compliance with the requirements of Section 10(a)(3) of the Act.
     The Company consents to the use, in accordance with the provisions of the
     Act and with the Blue Sky Laws of the jurisdictions in which the Shares are
     offered by the several Underwriters and by dealers, of each Preliminary
     Prospectus.

          (c)   Neither the Company nor any Subsidiary will, prior to the Second
     Closing Date, if any, incur any material liability or obligation, direct or
     contingent, or enter into any material transaction, other than in the
     ordinary course of business, or enter into any transaction with an
     "affiliate," as defined in Rule 405 under the Act, which is required to be
     described in the Prospectus pursuant to Item 404 of Regulation S-K under
     the Act, except as described in the Prospectus.

          (d)   Neither the Company nor any Subsidiary will,  prior to the
     Second Closing Date, if any, acquire any of the Common Stock.

          (e)   The Company will make generally available to its security
     holders and the Representatives an earnings statement as soon as
     practicable, but in no event later than sixty days after the end of its
     fiscal quarter in which the first anniversary of the effective date of the
     Registration Statement occurs, covering a period of twelve consecutive
     calendar months beginning after the effective date of the Registration
     Statement, which will satisfy the provisions of the last paragraph of
     Section 11(a) of the Act and Rule 158 promulgated thereunder.

          (f)   During such period as a prospectus is required by law to be
     delivered in connection with sales by an Underwriter or dealer, the Company
     will furnish to the Representatives, at the expense of the Company, copies
     of the Registration Statement, the Prospectus, any Preliminary Prospectus
     and all amendments and supplements to any such documents, including any
     document filed under the Exchange Act and deemed to be incorporated by
     reference in the Registration Statement, in each case as soon as available
     and in such quantities as the Representatives may reasonably request.





                                      -14-
<PAGE>   15

          (g)   The Company will cooperate with the Representatives and counsel
     to the Underwriters in qualifying or registering the Shares for sale under
     the Blue Sky Laws of such jurisdictions as the Representatives designate,
     and will continue such qualifications or registrations in effect so long as
     reasonably requested by the Representatives to effect the distribution of
     the Shares. The Company shall not be required to qualify as a foreign
     corporation or to file a general consent to service of process in any such
     jurisdiction where it is not presently qualified.  In each jurisdiction
     where any of the Shares shall have been qualified as provided above, the
     Company will file such reports and statements as may be required to
     continue such qualification for a period of not less than one year from the
     date of the Prospectus.  The Company shall promptly prepare and file with
     the Commission, from time to time, such reports as may be required to be
     filed by the Act and the Exchange Act, and the Company shall comply in all
     respects with the undertakings given by the Company in connection with the
     qualification or registration of the Shares for offering and sale under the
     Blue Sky Laws.

          (h)   During the period of three years from the date of the
     Prospectus, the Company will furnish to each of the Representatives and to
     each of the other Underwriters who may so request, as soon as available,
     each report, statement or other document of the Company or its Board of
     Directors mailed to its shareholders or filed with the Commission, and such
     other information concerning the Company as the Representatives may
     reasonably request.

          (i)   The Company shall deliver the requisite notice of issuance to
     Nasdaq and shall take all necessary or appropriate action within its power
     to maintain the authorization for trading of the Common Stock as a Nasdaq
     National Market security for a period of at least thirty-six months after
     the date of the Prospectus.

          (j)   The Company will maintain a transfer agent and, if required by
     law or the rules of The Nasdaq Stock Market or any national securities
     exchange on which the Common Stock is listed, a registrar (which, if
     permitted by applicable laws and rules, may be the same entity as the
     transfer agent) for its Common Stock.

          (k)   If at any time when a prospectus relating to the Shares is
     required to be delivered under the Act, any publication or event relating
     to or affecting the Company shall occur as a result of which, in the
     opinion of Baird and the Company, the market price of the Common Stock has
     been or is likely to be materially affected (regardless of whether such
     publication or event necessitates a supplement to the Prospectus), the
     Company will, after written notice from Baird advising the Company of any
     of the matters set forth above, promptly consult with Baird concerning the
     advisability and substance of, and, if the Company and Baird determine that
     it is appropriate, disseminate, a press release or other public statement
     responding to or commenting on, such publication or event.





                                      -15-
<PAGE>   16

          (l)   The Company will use all reasonable efforts to comply or cause
     to be complied with the conditions to the obligations of the Underwriters
     in section 10 hereof.

          SECTION 8.  COVENANTS OF THE SELLING SHAREHOLDERS. Each Selling
Shareholder, severally and not jointly, covenants and agrees with the several
Underwriters and the Company as follows:

          (a)   If the effective time of the Registration Statement is not prior
     to the execution and delivery of this Agreement, such Selling Shareholder
     will cooperate to the extent necessary to cause the Registration Statement
     to become effective at the earliest possible time; and such Selling
     Shareholder will do and perform all things to be done and performed by such
     Selling Shareholder prior to each Closing Date, pursuant to this Agreement
     or the Durable Power of Attorney and Custody Agreement.

          (b)   Such Selling Shareholder agrees to deliver to the
     Representatives on or prior to the First Closing Date a properly completed
     and executed United States Treasury Department Form W-9 (or other
     applicable substitute form or statement specified by Treasury Department
     regulations in lieu thereof).

          (c)   Such Selling Shareholder will pay all federal and other taxes,
     if any, on the transfer or sale of the Shares being sold by such Selling
     Shareholder to the Underwriters.

          (d)   For a period of 90 days after the date of the Prospectus, such
     Selling Shareholder will not, without the prior written consent of Baird,
     directly or indirectly, offer, sell, transfer, or pledge, contract to sell,
     transfer or pledge or cause or in any way permit to be sold, transferred,
     pledged or otherwise disposed of any:  (i) shares of Common Stock or any
     other equity security of the Company; (ii) rights to purchase shares of
     Common Stock or any other equity security of the Company (including,
     without limitation, shares of Common Stock or any other equity security of
     the Company that may be deemed to be beneficially owned by such Selling
     Shareholder in accordance with the rules and regulations of the Commission
     and shares of Common Stock that may be issued upon exercise of a stock
     option, warrant or other convertible security); or (iii) securities that
     are convertible or exchangeable into shares of Common Stock or any other
     equity security of the Company.

          (e)   Such Selling Shareholder will furnish any documents, instruments
     or other information which the Representatives may reasonably request in
     connection with the sale and transfer of the Shares to the Underwriters.

          SECTION 9.  PAYMENT OF EXPENSES.  Whether or not the transactions
contemplated hereunder are consummated or this Agreement becomes effective, or
if this Agreement is terminated for any reason, each Selling Shareholder will be
jointly and severally obligated to pay the costs, fees and expenses incurred in
connection with the public offering of





                                      -16-
<PAGE>   17

the Shares.  Such costs, fees and expenses to be paid by the Company and the
Selling Shareholders include, without limitation:

          (a)   All costs, fees and expenses (excluding the expenses incurred by
     the Underwriters and the legal fees and disbursements of counsel for the
     Underwriters, but including such fees and disbursements described in
     subsection (b) of this section 9) incurred in connection with the
     performance of the Company's obligations hereunder, including, without
     limiting the generality of the foregoing: the registration fees related to
     the filing of the Registration Statement with the Commission; the fees and
     expenses related to the quotation of the Shares on the Nasdaq or other
     national securities exchange; the fees and expenses of the Company's
     counsel, accountants, transfer agent and registrar; the costs and expenses
     incurred in connection with the preparation, printing, shipping and
     delivery of the Registration Statement, each Preliminary Prospectus and the
     Prospectus (including all exhibits and financial statements) and all
     agreements and supplements provided for herein, this Agreement and the
     Preliminary and Supplemental Blue Sky Memoranda, including, without
     limitation, shipping expenses via overnight delivery and/or courier service
     to comply with applicable prospectus delivery requirements; and the costs
     and expenses associated with the production of materials related to, and
     travel expenses incurred by the management of the Company in connection
     with, the various meetings to be held between the Company's management and
     prospective investors.

          (b)   All registration fees and expenses, including reasonable legal
     fees and disbursements of counsel for the Underwriters incurred in
     connection with qualifying or registering all or any part of the Shares for
     offer and sale under the Blue Sky Laws, but in no event to exceed $7,500,
     and the clearing of the public offering and the underwriting arrangements
     evidenced hereby with the NASD.

          (c)   All fees and expenses related to printing of the certificates
     for the Shares, and all transfer taxes, if any, with respect to the sale
     and delivery of the Shares.

          SECTION 10.  CONDITIONS TO THE OBLIGATIONS OF THE UNDERWRITERS.  The
obligations of the several Underwriters under this Agreement shall be subject to
the accuracy of the representations and warranties on the part of the Company
and the Selling Shareholders herein set forth as of the date hereof and as of
each Closing Date, to the accuracy of the statements of the Company's officers
and the Selling Shareholders made pursuant to the provisions hereof, to the
performance by the Company and the Selling Shareholders of their respective
obligations hereunder, and to the following additional conditions, unless waived
in writing by the Representatives:

          (a)   The Registration Statement shall have been declared effective by
     the Commission not later than 5:30 p.m., Washington, D. C. time, prior to
     the date of this Agreement, or such later time as shall have been consented
     to by the Representatives, which consent shall be deemed to have been given
     if the Registration Statement shall





                                      -17-
<PAGE>   18

     have been declared effective on or before the date and time requested in
     the acceleration request submitted on behalf of the Representatives
     pursuant to Rule 461 under the Act; all filings required by Rules 424(b)
     and 430A under the Act shall have been timely made; no stop order
     suspending the effectiveness of the Registration Statement shall have been
     issued by the Commission or any state securities commission nor, to the
     knowledge of the Company or the Selling Shareholders, shall any proceedings
     for that purpose have been initiated or threatened; and any request of the
     Commission or any state securities commission for inclusion of additional
     information in the Registration Statement, or otherwise, shall have been
     complied with to the satisfaction of the Representatives.

          (b)   Since the dates as of which information is given in the
     Registration Statement there shall not have occurred any change or
     development involving, or which could be expected to involve, a Material
     Adverse Effect, whether or not arising from transactions in the ordinary
     course of business.

          (c)   The Representatives shall not have advised the Company that the
     Registration Statement or the Prospectus contains an untrue statement of
     fact that, in the opinion of the Representatives or counsel for the
     Underwriters, is material, or omits to state a fact that, in the opinion of
     the Representatives or such counsel, is material and is required to be
     stated therein or necessary to make the statements therein not misleading.

          (d)   The Representatives shall have received an opinion of Quarles &
     Brady, counsel for the Company addressed to the Representatives, as the
     representatives of the Underwriters, and dated the First Closing Date or
     the Second Closing Date, as the case may be, to the effect that:

               (i)  The Company has been duly incorporated and is validly
          existing and has the corporate power and authority to carry on its
          business as presently conducted and as described in the Prospectus and
          the Registration Statement;

               (ii) The authorized capital stock of the Company consists of
          100,000,000 shares of Nonvoting Class A Common Stock, par value $.01
          per share, 10,000,000 shares of Voting Class B Common Stock, par value
          $.01 per share, 45,000 shares of Cumulative Preferred Stock, par value
          $100 per share, and 5,000,000 shares of Preferred Stock, par value
          $.01 per share, and all such stock conforms as to legal matters, in
          all material respects, to the descriptions thereof in the Prospectus
          and the Registration Statement;

               (iii)  The issued and outstanding shares of capital stock of the
          Company immediately prior to the issuance and sale of the Shares to be
          sold by the Company hereunder have been duly authorized and validly
          issued, are fully paid and nonassessable (except, with respect to
          assessability, as provided in Section 180.0622(2)(b) of the Wisconsin
          Business Corporation Law and judicial





                                      -18-
<PAGE>   19

     interpretations thereof), and there are no preemptive, preferential or, to
     counsel's knowledge, except as described in the Prospectus, other rights to
     subscribe for or purchase any shares of capital stock of the Company, and
     to such counsel's knowledge, no shares of capital stock of the Company have
     been issued in violation of such rights;

          (iv) Each Subsidiary that is incorporated under the laws of a state of
     the United States is validly existing as a corporation in good standing
     under the laws of its jurisdiction of incorporation, with full corporate
     power and authority to carry on its business as presently conducted and as
     described in the Prospectus and the Registration Statement; the Company
     owns directly or indirectly and, to such counsel's knowledge, beneficially
     all of the issued and outstanding capital stock of each Subsidiary, free
     and clear of any and all liens, claims, encumbrances and security
     interests, except for director's qualifying shares in the case of certain
     Subsidiaries;

          (v)  The certificates for the Shares to be delivered hereunder are in
     due and proper form and conform to the requirements of applicable law; and
     when duly countersigned by the Company's transfer agent, and delivered to
     the Representatives or upon the order of the Representatives against
     payment of the agreed consideration therefor in accordance with the
     provisions of this Agreement, the Shares to be sold by the Company
     represented thereby will be duly authorized and validly issued, fully paid
     and nonassessable (except, with respect to assessability, as provided in
     Section 180.062(2)(b) of the Wisconsin Business Corporation Law and
     judicial interpretations thereof), and free of any preemptive, preferential
     or, to counsel's knowledge, other rights to subscribe for or purchase
     shares of Common Stock;

          (vi) The Registration Statement has become effective under the Act,
     and to such counsel's knowledge, no stop order suspending the effectiveness
     of the Registration Statement has been issued by the Commission or by any
     other governmental agency administering any applicable Blue Sky Law and no
     proceedings for that purpose have been initiated or are threatened under
     the Act or any Blue Sky Laws; the Registration Statement and the Prospectus
     and any amendment or supplement thereto, including any document
     incorporated by reference in the Registration Statement, (except for the
     financial statements and other statistical or financial data included
     therein as to which such counsel need express no opinion) comply as to form
     in all material respects with the requirements of the Act; the conditions
     for use of Form S-3, set forth in the General Instructions thereto, have
     been satisfied; no facts have come to the attention of such counsel which
     lead it to believe that either the Registration Statement or the Prospectus
     or any amendment or supplement thereto, including any document incorporated
     by reference in the Registration Statement, contains any untrue statement
     of a material fact or omitted or will omit to state a material





                                      -19-
<PAGE>   20

     fact required to be stated therein or necessary to make the statements
     therein not misleading or that the Prospectus, as of the First Closing Date
     or the Second Closing Date, as the case may be, contained any untrue
     statement of a material fact or omitted or will omit to state a material
     fact required to be stated therein or necessary to make the statements
     therein not misleading in light of the circumstances under which they were
     made (except for the financial statements and other financial data included
     therein as to which such counsel need express no opinion); to such
     counsel's knowledge, there are no legal or governmental proceedings pending
     or threatened, including, without limitation, any such proceedings that are
     related to environmental or employment discrimination matters, required to
     be described in the Registration Statement or the Prospectus which are not
     so described as required in all material respects or which question the
     validity of this Agreement or any action taken or to be taken pursuant
     thereto, nor is there any transaction, relationship, agreement, contract or
     other document of a character required to be described in the Registration
     Statement or the Prospectus, or required to be filed under the Exchange Act
     if upon such filing they would be incorporated, in whole or in part, by
     reference therein, or to be filed as an exhibit to or incorporated by
     reference in the Registration Statement by the Act, which is not described,
     filed or incorporated by reference as required;

          (vii)  The Company has full corporate power and authority to enter
     into and perform this Agreement; the performance of the Company's
     obligations hereunder and the consummation of the transactions described
     herein have been duly authorized by the Company by all necessary corporate
     action and this Agreement has been duly executed and delivered by and on
     behalf of the Company, and is a legal, valid and binding agreement of the
     Company enforceable against the Company in accordance with its terms,
     except that rights to indemnity or contribution may be limited by
     applicable law and except as enforceability of this Agreement may be
     limited by bankruptcy, insolvency, reorganization, moratorium or similar
     laws affecting creditors' rights generally, and by equitable principles
     limiting the right to specific performance or other equitable relief; no
     consent, approval, authorization or other order  or decree of any court,
     regulatory or governmental body, arbitrator, administrative agency or other
     instrumentality of the United States or other country or jurisdiction
     having jurisdiction over the Company and applying applicable federal law or
     laws of the State of Wisconsin is required for the execution and delivery
     of this Agreement or the consummation of the transactions contemplated by
     this Agreement (except for compliance with the Act, the Exchange Act,
     applicable Blue Sky Laws and the clearance of the underwriting arrangements
     by the NASD), except that in the case of any consent or approval which is
     required under the terms of any order or decrees to which the Company is
     subject, such opinion may be given to such counsel's knowledge;





                                      -20-
<PAGE>   21

               (viii)   The execution, delivery and performance of this
          Agreement by the Company will not:  (A) violate any provisions of the
          Articles of Incorporation or By-laws of the Company; (B) violate any
          provisions of, or result in the breach, modification or termination
          of, or constitute a default under, any agreement, lease, franchise,
          license, indenture, permit, mortgage, deed of trust, other evidence of
          indebtedness or other instrument to which the Company or any
          Subsidiary is a party or by which the Company or such Subsidiary, or
          any of their respective owned or leased property is bound, and which
          is filed or incorporated by reference as an exhibit to the
          Registration Statement; or (C) violate any statute, ordinance, order,
          rule, decree or regulation of any court, regulatory or governmental
          body, arbitrator, administrative agency or other instrumentality of
          the United States or other country or jurisdiction having jurisdiction
          over the Company or any Subsidiary (assuming compliance with all
          applicable federal and state securities laws);

               (ix) To such counsel's knowledge, except as described in the
          Prospectus, there are no holders of Common Stock or other securities
          of the Company, or securities that are convertible or exchangeable
          into Common Stock or other securities of the Company, that have rights
          to the registration of such securities under the Act or any Blue Sky
          Laws;

               (x)  The description or incorporation by reference in the
          Registration Statement and the Prospectus of statutes, law,
          regulations, legal and governmental proceedings, and contracts and
          other legal documents described or incorporated by reference therein
          fairly and correctly present, in all material respects, the
          information required to be included therein by the Act; and

     In rendering such opinion, counsel for the Company may rely, to the extent
counsel expressly deems such reliance proper in such opinion, (i) as to matters
of fact upon certificates of officers of the Company and of governmental
officials, and (ii) as to matters with respect to any Subsidiary organized under
the laws of a jurisdiction other than the States of Wisconsin or Delaware, upon
the opinion of legal counsel licensed to practice in such jurisdiction, and
copies of all such certificates and opinions shall be furnished to the
Representatives and the Underwriters on or before each Closing Date.

          (e)   At the time this Agreement is executed and also on each Closing
     Date, the Representatives shall have received an opinion from Quarles &
     Brady, counsel for the Selling Shareholders, dated the date hereof, the
     First Closing Date or the Second Closing Date, as the case may be, to the
     effect that:

               (i)  This Agreement has been duly authorized, executed and
          delivered by or on behalf of each Selling Shareholder and, to the
          knowledge of counsel in the case of Elizabeth B. Lurie (but this
          qualification shall not apply to the other Selling Shareholder), such
          agreement constitutes the valid and binding agreement





                                      -21-
<PAGE>   22

     of such Selling Shareholder, enforceable in accordance with its respective
     terms, except that rights to indemnity or contribution thereunder may be
     limited by applicable law and except as enforceability of such agreement
     may be limited by bankruptcy, insolvency, reorganization, moratorium or
     similar laws generally affecting the rights of creditors and by equitable
     principles limiting the right to specific performance or other equitable
     relief; provided, however, that in the case of Elizabeth B. Lurie, such
     opinions may be limited to the extent that the due authorization, execution
     and delivery of the Durable Power of Attorney and Custody Agreement
     referred to in clause (ii) below is limited to the knowledge of such
     counsel;

          (ii) To the knowledge of such counsel, Elizabeth B. Lurie, one of the
     Selling Shareholders, has duly authorized, executed and delivered the
     Durable Power of Attorney and Custody Agreement dated June __, 1996 (the
     "Custody Agreement"), among Firstar Trust Company, the Company and the
     Attorneys-in-Fact named therein (the "Attorneys-in-Fact") and such Custody
     Agreement constitutes the valid and binding agreement of such Selling
     Shareholder, enforceable in accordance with its terms, except as
     enforceability of such agreement may be limited by bankruptcy, insolvency,
     reorganization, moratorium or similar laws generally affecting the rights
     of creditors and by equitable principles limiting the right to specific
     performance or other equitable relief;

          (iii)  The execution and delivery of this Agreement by each Selling
     Shareholder and the Custody Agreement by Elizabeth B. Lurie and the
     consummation of the transactions herein and therein contemplated will not,
     (w) if applicable, result in the violation of any provisions of the trust
     instrument or other governing documents of any such Selling Shareholder, or
     (x) constitute a breach, or be in contravention, of any provision of any
     agreement, franchise, license, indenture, mortgage, deed of trust or other
     instrument to which any such Selling Shareholder is a party or by which any
     such Selling Shareholder or any such Selling Shareholder's property may be
     bound or affected and which is known to such counsel, or any statute, rule
     or regulation applicable to any such Selling Shareholder, or (z) violate
     any order or decree of any court, regulatory or governmental body,
     administrative body or instrumentality of the United States or other
     jurisdiction having jurisdiction over any such Selling Shareholder or any
     of any such Selling Shareholder's property and which order or decree is
     known to such counsel;

          (iv) Each Selling Shareholder has full legal right, power and
     authority, and has secured any consent, approval, authorization and order
     of any court, regulatory or governmental body required to enter into and
     perform this Agreement and, in the case of Elizabeth B. Lurie, the Custody
     Agreement and to sell, assign, transfer and deliver title to the Shares to
     be sold by such Selling Shareholder as provided herein except that in the
     case of any consent or approval





                                      -22-
<PAGE>   23

          required under the terms of any order or decree to which such Selling
          Shareholder is subject, such opinion may be given to such counsel's
          knowledge; and upon delivery to the Underwriters or upon the order of
          the Representatives against payment of the agreed consideration
          therefor in accordance with the provisions of this Agreement, the
          Underwriters will acquire good and marketable title to the Shares to
          be sold hereunder by such Selling Shareholder, free and clear of all
          voting trust arrangements, liens, encumbrances, security interests,
          equities, claims and community or marital property rights; and

               (v)  To such counsel's knowledge, the information concerning the
          Selling Shareholders contained in the Prospectus under the caption
          "Principal and Selling Shareholders" complies in all material respects
          with the Act.

     In rendering such opinion, counsel for the Selling Shareholders may rely,
to the extent counsel deems such reliance proper, as to matters of fact upon
certificates of the Selling Shareholders, and copies of all such certificates
shall be furnished to the Representatives and counsel for the Underwriters on or
before the date hereof or each Closing Date as applicable.

          (f)   The Representatives shall have received an opinion of Foley &
     Lardner, counsel for the Underwriters, dated the First Closing Date or the
     Second Closing Date, as the case may be, with respect to the valid
     existence of the Company, the authorization, execution and delivery of this
     Agreement by the Company and the Selling Shareholders, the issuance of the
     Shares by the Company, the sale of the Shares by the Selling Shareholders,
     the Registration Statement and the Prospectus, and other related matters as
     the Representatives may require, and the Company shall have furnished to
     such counsel such documents and shall have exhibited to them such papers
     and records as they request for the purpose of enabling them to pass upon
     such matters.

          (g)   The Representatives shall have received on each Closing Date, a
     certificate of the President or a Senior Vice President of the Company and
     of the Chief Financial Officer of the Company, in their corporate
     capacities, to the effect that:

               (i)  The representations and warranties of the Company set forth
          in section 2 hereof are true and correct as of the date of this
          Agreement and as of the date of such certificate, and the Company has
          complied in all material respects with all the agreements and
          satisfied all the conditions to be performed or satisfied by it at or
          prior to the date of such certificate;

               (ii) The Commission has not issued an order preventing or
          suspending the use of the Prospectus or any Preliminary Prospectus or
          any amendment or supplement thereto; no stop order suspending the
          effectiveness of the Registration Statement has been issued; and to
          the knowledge of the respective signatories, no proceedings for that
          purpose have been initiated or are pending or contemplated under the
          Act or under the Blue Sky Laws of any jurisdiction;





                                      -23-
<PAGE>   24


          (iii)  Each of the respective signatories has examined the
     Registration Statement and the Prospectus, and any amendment or supplement
     thereto, including any documents filed under the Exchange Act and deemed to
     be incorporated by reference in the Registration Statement, and such
     documents do not include any untrue statement of a material fact or omit to
     state any material fact required to be stated therein or necessary to make
     the statements therein not misleading, and since the date on which the
     Registration Statement was initially filed, no event has occurred that was
     required to be set forth in an amended or supplemented prospectus or in an
     amendment to the Registration Statement that has not been so set forth, and
     there has been no document required to be filed under the Exchange Act that
     upon such filing would be deemed to be incorporated by reference in the
     Registration Statement that has not been so filed; and

          (iv) Since the date on which the Registration Statement was initially
     filed with the Commission, there shall not have occurred any change or
     development involving, or which could be expected to involve, a Material
     Adverse Effect, whether or not arising from transactions in the ordinary
     course of business, except as disclosed in the Prospectus and the
     Registration Statement as heretofore amended or (but only if the
     Representatives expressly consent thereto in writing) as disclosed in an
     amendment or supplement thereto filed with the Commission and delivered to
     the Representatives after the execution of this Agreement; since such date
     and except as so disclosed or in the ordinary course of business, the
     Company has not incurred any material liability or obligation, direct or
     indirect, or entered into any transaction which is material to the Company;
     since such date and except as so disclosed, there has not been any change
     in the outstanding capital stock of the Company, or any change that is
     material to the Company in the short-term debt or long-term debt of the
     Company; since such date and except as so disclosed, the Company has not
     acquired any of the Common Stock or other capital stock of the Company nor
     has the Company declared or paid any dividend, or made any other
     distribution, upon its outstanding Common Stock payable to shareholders of
     record on a date prior to such Closing Date; since such date and except as
     so disclosed, the Company has not incurred any material contingent
     obligations, and no material litigation is pending or threatened against
     the Company; and, since such date and except as so disclosed, the Company
     has not sustained any material loss or interference from any strike, fire,
     flood, windstorm, accident or other calamity (whether or not insured) or
     from any court or governmental action, order or decree.

     The delivery of the certificate provided for in this subsection (g) shall
be and constitute a representation and warranty of the Company as to the facts
required in the immediately foregoing clauses (i), (ii), (iii) and (iv) to be
set forth in said certificate.

     (h)   The Representatives shall have received a certificate from each
Selling Shareholder (which may be signed by such Selling Shareholder's
Attorneys-in-Fact, or





                                      -24-
<PAGE>   25

     either of them), dated the First Closing Date or the Second Closing Date,
     as the case may be, to the effect that:  (i) the representations and
     warranties of such Selling Shareholder in Section 3 of this Agreement are
     true and correct as of the date of this Agreement and as of the date of
     such certificate, as if again made on and as of such Closing Date, and such
     Selling Shareholder has complied with all of the agreements and satisfied
     all of the conditions to be performed or satisfied by such Selling
     Shareholder at or prior to such Closing Date; and (ii) such Selling
     Shareholder has no reason to believe that the Registration Statement or any
     amendment thereto, including any documents filed under the Exchange Act and
     deemed to be incorporated by reference in the Registration Statement, at
     the time it was declared effective by the Commission contained any untrue
     statement of a material fact or omitted to state any material fact required
     to be stated therein or necessary to make the statements therein not
     misleading, or that the Prospectus, as amended or supplemented, including
     any documents filed under the Exchange Act and deemed to be incorporated by
     reference in the Registration Statement, contains any untrue statement of a
     material fact or omits to state a material fact necessary to make the
     statements therein, in the light of the circumstances under which they were
     made, not misleading.

          (i)   At the time this Agreement is executed and also on each Closing
     Date, there shall be delivered to the Representatives a letter addressed to
     the Representatives, as the representatives of the Underwriters, from
     Deloitte & Touche L.L.P., the Company's independent accountants, the first
     letter to be dated the date of this Agreement, the second letter to be
     dated the First Closing Date and the third letter (if applicable) to be
     dated the Second Closing Date, which shall be in form and substance
     satisfactory to the Representatives and shall contain information as of a
     date within five days of the date of such letter.  There shall not have
     been any change or decrease set forth in any of the letters referred to in
     this subsection (i) which makes it impracticable or inadvisable in the
     judgment of the Representatives to proceed with the public offering or
     purchase of the Shares as contemplated hereby.

          (j)   At the time this Agreement is executed and also on each Closing
     Date, there shall be delivered to the Representatives a letter addressed to
     the Representatives, as representatives of the Underwriters, from Coopers &
     Lybrand L.L.P., VSI's independent accountants, the first letter to be dated
     the date of this Agreement, the second to be dated the First Closing Date
     and the third letter (if applicable) to be dated the Second Closing Date,
     which shall be in form and substance satisfactory to the Representatives
     and shall contain information as of a date within five days of the date of
     such letter. There shall not have been any change or decrease set forth in
     any of the letters referred to in this Subsection (j) which makes it
     impracticable or inadvisable in the judgment of the Representatives to
     proceed with the public offering or purchase of the Shares as contemplated
     hereby.





                                      -25-
<PAGE>   26

          (k)   The Shares shall have been qualified or registered for sale
     under the Blue Sky Laws of such jurisdictions as shall have been specified
     by the Representatives, the underwriting terms and arrangements for the
     offering shall have been cleared by the NASD, and the Common Stock shall
     continue to be designated for inclusion as a Nasdaq National Market
     security on The Nasdaq Stock Market and shall continue to be registered
     under the Exchange Act.

          (l)   The Company shall not have filed any amendment, supplement or
     document of the type referred to in the last sentence of Section 7(a)
     hereof if the Representatives have reasonably objected to such filing.

          (m)   Such further certificates and documents as the Representatives
     may reasonably request (including certificates of officers of the Company).

          All such opinions, certificates, letters and documents shall be in
compliance with the provisions hereof only if they are satisfactory to the
Representatives and to Foley & Lardner, counsel for the Underwriters.  The
Company and the Selling Shareholders shall furnish the Representatives with such
manually signed or conformed copies of such opinions, certificates, letters and
documents as the Representatives may reasonably request.

          If any condition to the Underwriters' obligations hereunder to be
satisfied prior to or at either Closing Date is not so satisfied, this Agreement
at the election of the Representatives will terminate upon notification to the
Company and the Selling Shareholders without liability on the part of any
Underwriter, including the Representatives, the Company or the Selling
Shareholders except for the expenses to be paid by the Company and the Selling
Shareholders pursuant to section 9 hereof and except to the extent provided in
section 12 hereof.

          SECTION 11.  MAINTAIN EFFECTIVENESS OF REGISTRATION STATEMENT.  The
Company will use its best efforts and the Selling Shareholders will use their
best efforts to prevent the issuance of any stop order suspending the
effectiveness of the Registration Statement, and, if such stop order is issued,
to obtain as soon as possible the lifting thereof.

          SECTION 12.  INDEMNIFICATION.

          (a)   The Company and each of the Selling Shareholders, jointly and
severally,  agree to indemnify and hold harmless each Underwriter and each
person, if any, who controls any Underwriter within the meaning of the Act or
the Exchange Act, from and against any losses, claims, damages, expenses,
liabilities or actions in respect thereof ("Claims"), joint or several, to which
such Underwriter or each such controlling person may become subject under the
Act, the Exchange Act, Blue Sky Laws or other federal or state statutory laws or
regulations, at common law or otherwise (including payments made in settlement
of any litigation), insofar as such Claims arise out of or are based upon any
breach of any representation, warranty or covenant made by the Company and the
Selling Shareholders in this Agreement, or any untrue statement or alleged
untrue statement of any material fact contained in the Registration





                                      -26-
<PAGE>   27

     Statement, any Preliminary Prospectus, the Prospectus or any amendment or
     supplement thereto, or in any application filed under any Blue Sky Law or
     other document executed by the Company for that purpose or based upon
     written information furnished by the Company and filed in any state or
     other jurisdiction to qualify any or all of the Shares under the securities
     laws thereof (any such document, application or information being
     hereinafter called a "Blue Sky Application") or arise out of or are based
     upon the omission or alleged omission to state therein a material fact
     required to be stated therein or necessary to make the statements therein
     not misleading.  The Company and each of the Selling Shareholders, jointly
     and severally, agree to reimburse each Underwriter and each such
     controlling person for any reasonable legal fees or other expenses incurred
     by such Underwriter or any such controlling person in connection with
     investigating or defending any such Claim; provided, however, that the
     Company and the Selling Shareholders will not be liable in any such case to
     the extent that any such Claim arises out of or is based upon an untrue
     statement or alleged untrue statement or omission or alleged omission made
     in the Registration Statement, any Preliminary Prospectus, the Prospectus
     or supplement thereto or in any Blue Sky Application in reliance upon and
     in conformity with the written information furnished to the Company
     pursuant to section 5 of this Agreement.  The indemnification obligations
     of the Company and each of the Selling Shareholders as provided above are
     in addition to and in no way limit any liabilities the Company and each of
     the Selling Shareholders may otherwise have.  Notwithstanding the
     foregoing, the aggregate liability of any Selling Shareholder under this
     Section 12 shall be limited to an amount equal to the aggregate purchase
     price paid to such Selling Shareholder by the Underwriters for such Selling
     Shareholder's Firm Shares and any Optional Shares hereunder.

               (b)   Each Underwriter, severally and not jointly, will indemnify
     and hold harmless the Company, each of its directors and each of its
     officers who signs the Registration Statement, and each person, if any, who
     controls the Company within the meaning of the Act or the Exchange Act and
     each Selling Shareholder against any Claim to which the Company, or any
     such director, officer, controlling person or Selling Shareholder may
     become subject under the Act, the Exchange Act, Blue Sky Laws or other
     federal or state statutory laws or regulations, at common law or otherwise
     (including payments made in settlement of any litigation, if such
     settlement is effected with the written consent of such Underwriter and
     Baird), insofar as such Claim arises out of or is based upon any untrue or
     alleged untrue statement of any material fact contained in the Registration
     Statement, any Preliminary Prospectus, the Prospectus, or any amendment or
     supplement thereto, or in any Blue Sky Application, or arises out of or is
     based upon the omission or alleged omission to state therein a material
     fact required to be stated therein or necessary to make the statements
     therein not misleading, in each case to the extent, but only to the extent,
     that such untrue statement or alleged untrue statement or omission or
     alleged omission was made in the Registration Statement, any Preliminary
     Prospectus, the Prospectus, or any amendment or supplement thereto, or in
     any Blue Sky Application, in reliance solely upon and in conformity with
     the written information furnished by the Representatives to the Company
     pursuant to section 5 of this Agreement.  Each Underwriter will severally
     reimburse any legal fees or other expenses incurred by the Company, or any
     such director, officer, controlling person, or Selling Shareholder in
     connection with investigating or defending any such Claim, and from any and
     all Claims solely resulting from failure of an





                                      -27-
<PAGE>   28

     Underwriter to deliver a Prospectus, if the person asserting such Claim
     purchased Shares from such Underwriter and a copy of the Prospectus (as
     then amended if the Company shall have furnished any amendments thereto)
     was not sent or given by or on behalf of such Underwriter to such person,
     if required by law so to have been delivered, at or prior to the written
     confirmation of the sale of the Shares to such person, and if the
     Prospectus (as so amended) would have cured the defect giving rise to such
     Claim.  The indemnification obligations of each Underwriter as provided
     above are in addition to any liabilities any such Underwriter may otherwise
     have.  Notwithstanding the provisions of this section, no Underwriter shall
     be required to indemnify or reimburse the Company, or any officer,
     director, controlling person, or Selling Shareholder in an aggregate amount
     in excess of the total price at which the Shares purchased by any such
     Underwriter hereunder were offered to the public, less the amount of any
     damages such Underwriter has otherwise been required to pay by reason of
     such untrue or alleged untrue statement or omission or alleged omission.

               (c)   Promptly after receipt by an indemnified party under this
     section of notice of the commencement of any action in respect of a Claim,
     such indemnified party will, if a Claim in respect thereof is to be made
     against an indemnifying party under this section, notify the indemnifying
     party in writing of the commencement thereof, but the omission so to notify
     the indemnifying party will not relieve an indemnifying party from any
     liability it may have to any indemnified party under this section or
     otherwise.  In case any such action is brought against any indemnified
     party, and such indemnified party notifies an indemnifying party of the
     commencement thereof, the indemnifying party will be entitled to
     participate in and, to the extent that he, she or it may wish, jointly with
     all other indemnifying parties, similarly notified, to assume the defense
     thereof, with counsel reasonably satisfactory to such indemnified party;
     provided, however, if the defendants in any such action include both the
     indemnified party and any indemnifying party and the indemnified party
     shall have reasonably concluded that there may be legal defenses available
     to the indemnified party and/or other indemnified parties which are
     different from or additional to those available to any indemnifying party,
     the indemnified party or parties shall have the right to select separate
     counsel to assume such legal defenses and to otherwise participate in the
     defense of such action on behalf of such indemnified party or parties.

               (d)   Upon receipt of notice from the indemnifying party to such
     indemnified party of the indemnifying party's election to assume the
     defense of such action and upon approval by the indemnified party of
     counsel selected by the indemnifying party, the indemnifying party will not
     be liable to such indemnified party under this section for any legal fees
     or other expenses subsequently incurred by such indemnified party in
     connection with the defense thereof, unless:

               (i)   the indemnified party shall have employed separate counsel
          in connection with the assumption of legal defenses in accordance with
          the proviso to the last sentence of subsection (c) of this section;

               (ii)  the indemnifying party shall not have employed counsel
          reasonably satisfactory to the indemnified party to represent the
          indemnified party within a





                                      -28-
<PAGE>   29

     reasonable time after the indemnified party's notice to the indemnifying
     party of commencement of the action; or

          (iii)  the indemnifying party has authorized the employment of counsel
     at the expense of the indemnifying party.

          (e)   If the indemnification provided for in this section is
unavailable to an indemnified party under subsection (a) or (b) hereof in
respect of any Claim referred to therein, then each indemnifying party, in lieu
of indemnifying such indemnified party, shall, subject to the limitations
hereinafter set forth, contribute to the amount paid or payable by such
indemnified party as a result of such Claim:

          (i)   in such proportion as is appropriate to reflect the relative
     benefits received by the Company, each Selling Shareholder and the
     Underwriters from the offering of the Shares; or

          (ii)  if the allocation provided by clause (i) above is not permitted
     by applicable law, in such proportion as is appropriate to reflect not only
     the relative benefits referred to in clause (i) above, but also the
     relative fault of the Company, each Selling Shareholder and the
     Underwriters in connection with the statements or omissions which resulted
     in such Claim, as well as any other relevant equitable considerations.

          The relative benefits received by each of the Company, each Selling
Shareholder and the Underwriters shall be deemed to be in such proportion so
that the Underwriters are responsible for that portion represented by the
percentage that the amount of the underwriting discounts and commissions per
share appearing on the cover page of the Prospectus bears to the public offering
price per share appearing thereon, and the Company (including its officers and
directors and controlling persons), and the Selling Shareholders are responsible
for the remaining portion.  The relative fault of the Company, each Selling
Shareholder and the Underwriters shall be determined by reference to, among
other things, whether the untrue or alleged untrue statement of a material fact
or the omission or alleged omission to state a material fact relates to
information supplied by the Company, such Selling Shareholder or the
Underwriters and the parties' relative intent, knowledge, access to information
and opportunity to correct or prevent such statement or omission.  The amount
paid or payable by a party as a result of the Claims referred to above shall be
deemed to include, subject to the limitations set forth in subsections (c) and
(d) of this section, any legal or other fees or expenses reasonably incurred by
such party in connection with investigating or defending any action or claim.

          (f)   The Company, the Selling Shareholders and the Underwriters agree
that it would not be just and equitable if contribution pursuant to this section
were determined by pro rata or per capita allocation (even if the Underwriters
were treated as one entity for such purpose) or by any other method or
allocation which does not take into account the equitable considerations
referred to in subsection (d) of this section.  Notwithstanding the other
provisions of this section, no Underwriter shall be required to contribute any
amount that is greater than





                                      -29-
<PAGE>   30

     the amount by which the total price at which the Shares underwritten by it
     and distributed to the public were offered to the public exceeds the amount
     of any damages which such Underwriter has otherwise been required to pay by
     reason of such untrue or alleged untrue statement or omission or alleged
     omission.  No person guilty of fraudulent misrepresentation (within the
     meaning of section 11(f) of the Act) shall be entitled to contribution from
     any person who was not guilty of such fraudulent misrepresentation. The
     Underwriters' obligations to contribute pursuant to this section are
     several in proportion to their respective underwriting commitments and not
     joint.

               SECTION 13.  DEFAULT OF UNDERWRITERS.  It shall be a condition to
     the obligations of each Underwriter to purchase the Shares in the manner as
     described herein, that, except as hereinafter provided in this section,
     each of the Underwriters shall purchase and pay for all the Shares agreed
     to be purchased by such Underwriter hereunder upon tender to the
     Representatives of all such Shares in accordance with the terms hereof.  If
     any Underwriter or Underwriters default in their obligations to purchase
     Shares hereunder on either the First Closing Date or the Second Closing
     Date and the aggregate number of Shares which such defaulting Underwriter
     or Underwriters agreed but failed to purchase does not exceed ten percent
     (10%) of the total number of Shares which the Underwriters are obligated to
     purchase on such Closing Date, the Representatives may make arrangements
     for the purchase of such Shares by other persons, including any of the
     Underwriters, but if no such arrangements are made by such Closing Date the
     nondefaulting Underwriters shall be obligated severally, in proportion to
     their respective commitments hereunder, to purchase the Shares which such
     defaulting Underwriters agreed but failed to purchase on such Closing Date.
     If any Underwriter or Underwriters so default and the aggregate number of
     Shares with respect to which such default or defaults occur is greater than
     ten percent (10%) of the total number of Shares which the Underwriters are
     obligated to purchase on such Closing Date, and arrangements satisfactory
     to the Representatives for the purchase of such Shares by other persons are
     not made within thirty-six hours after such default, this Agreement will
     terminate without liability on the part of any nondefaulting Underwriter,
     the Company or any Selling Shareholder except for the expenses to be paid
     by the Company and the Selling Shareholders pursuant to section 9 hereof
     and except to the extent provided in section 12 hereof.

               In the event that Shares to which a default relates are to be
     purchased by the nondefaulting Underwriters or by another party or parties,
     the Representatives shall have the right to postpone the First Closing Date
     or the Second Closing Date, as the case may be, for not more than seven
     business days in order that the necessary changes in the Registration
     Statement, Prospectus and any other documents, as well as any other
     arrangements, may be effected. As used in this Agreement, the term
     "Underwriter" includes any person substituted for an Underwriter under this
     Section.  Nothing herein will relieve a defaulting Underwriter from
     liability for its default.

               SECTION 14.  EFFECTIVE DATE.  This Agreement shall become
     effective upon the execution and delivery of this Agreement by the parties
     hereto. Such execution and delivery





                                      -30-
<PAGE>   31

     shall include an executed copy of this Agreement sent by telecopier,
     facsimile transmission or other means of transmitting written documents.

               SECTION 15.  TERMINATION.  Without limiting the right to
     terminate this Agreement pursuant to any other provision hereof, this
     Agreement may be terminated by the Representatives prior to or on the First
     Closing Date and the over-allotment option from the Company and the Selling
     Shareholders referred to in section 6 hereof, if exercised, may be canceled
     by the Representatives at any time prior to or on the Second Closing Date,
     if in the judgment of the Representatives, payment for and delivery of the
     Shares is rendered impracticable or inadvisable because:

               (a)   additional governmental restrictions, not in force and
          effect on the date hereof, shall have been imposed upon trading in
          securities generally or minimum or maximum prices shall have been
          generally established on the New York Stock Exchange or the American
          Stock Exchange, or trading in securities generally shall have been
          suspended or materially limited on either such exchange or on The
          Nasdaq Stock Market or a general banking moratorium shall have been
          established by either federal or state authorities in New York or
          Wisconsin;

               (b)   any event shall have occurred or shall exist which makes
          untrue or incorrect in any material respect any statement or
          information contained in the Registration Statement or which is not
          reflected in the Registration Statement but should be reflected
          therein to make the statements or information contained therein not
          misleading in any material respect; or

               (c)   an outbreak or escalation of hostilities or other national
          or international calamity or any substantial change in political,
          financial or economic conditions shall have occurred or shall have
          accelerated to such extent, in the judgment of the Representatives, as
          to have a material adverse effect on the financial markets of the
          United States, or to make it impracticable or inadvisable to proceed
          with completion of the sale of and payment for the Shares as provided
          in this Agreement.

               Any termination pursuant to this Section shall be without
     liability on the part of any Underwriter to the Company or any Selling
     Shareholder, or on the part of the Company or any Selling Shareholder to
     any Underwriter, except for expenses to be paid by the Company and the
     Selling Shareholders pursuant to section 9 hereof and except as to
     indemnification to the extent provided in section 12 hereof.

               SECTION 16.  REPRESENTATIONS AND INDEMNITIES TO SURVIVE DELIVERY.
     The respective indemnities, agreements, representations, warranties,
     covenants and other statements of the Company, of its officers or directors
     of the Selling Shareholders, and of the several Underwriters set forth in
     or made pursuant to this Agreement will remain in full force and effect,
     regardless of any investigation made by or on behalf of any Underwriter,
     Selling Shareholder or the Company or any of its or their partners,
     officers, directors or any controlling





                                      -31-
<PAGE>   32

     person, as the case may be, and will survive delivery of and payment for
     the Shares sold hereunder.

               SECTION 17.  NOTICES.  All communications hereunder will be in
     writing and, if sent to the Representatives, will be mailed, delivered,
     telecopied (with receipt confirmed) or telegraphed and confirmed to Robert
     W. Baird & Co. Incorporated at 777 East Wisconsin Avenue, Milwaukee,
     Wisconsin 53202, Attention:  Paul T. Rogalski, Managing Director, with a
     copy to Jeffrey H. Lane, Esq., Foley & Lardner, 777 East Wisconsin Avenue,
     Milwaukee, Wisconsin 53202, and if sent to the Company, or the Selling
     Shareholders in care of the Company, will be mailed, delivered, telecopied
     (with receipt confirmed) or telegraphed and confirmed to the Company at
     6555 West Good Hope Road, Milwaukee, Wisconsin 53223, Attention: Donald P.
     DeLuca, with a copy to Conrad G. Goodkind, Esq., Quarles & Brady, 411 East
     Wisconsin Avenue, Milwaukee, Wisconsin 53201.

               SECTION 18.  SUCCESSORS.  This Agreement will inure to the
     benefit of and be binding upon the parties hereto and their respective
     successors, personal representatives and assigns, and to the benefit of the
     officers and directors and controlling persons referred to in section 12
     hereof and no other person will have any right or obligation hereunder. The
     term "successors" shall not include any purchaser of the Shares as such
     from any of the Underwriters merely by reason of such purchase.

               SECTION 19.  PARTIAL UNENFORCEABILITY.  If any section,
     paragraph, clause or provision of this Agreement is for any reason
     determined to be invalid or unenforceable, such determination shall not
     affect the validity or enforceability of any other section, paragraph
     clause or provision hereof.

               SECTION 20.  APPLICABLE LAW; COUNTERPARTS.  This Agreement shall
     be governed by and construed in accordance with the internal laws of the
     State of Wisconsin without reference to conflict of law principles
     thereunder.  This Agreement may be signed in various counterparts which
     together shall constitute one and the same instrument, and shall be
     effective when at least one counterpart hereof shall have been executed by
     or on behalf of each party hereto.

                                  * * * * * *





                                      -32-
<PAGE>   33

               If the foregoing is in accordance with your understanding of our
     agreement, kindly sign and return to us the enclosed duplicates hereof,
     whereupon it will become a binding agreement among the Company, each of the
     Selling Shareholders and the several Underwriters, including the
     Representatives, all in accordance with its terms.

                                            Very truly yours,

                                            W.H. BRADY CO.


                                            By:
                                               ---------------------------------
                                                 Name:
                                                 Title:

                                            THE SELLING SHAREHOLDERS:

                                            WILLIAM H. BRADY, JR. MARITAL TRUST



                                            By:
                                               ---------------------------------
                                            ELIZABETH B. LURIE



                                            By:
                                               ---------------------------------
                                                   Attorney-in-Fact

The foregoing Underwriting Agreement
is hereby confirmed and accepted as of
the date first above written.

ROBERT W. BAIRD & CO. INCORPORATED
A.G. EDWARDS & SONS, INC.
PIPER JAFFRAY INC.

By:      ROBERT W. BAIRD & CO. INCORPORATED
         Acting as Representatives of the several
         Underwriters (including themselves) identified
         in Schedule II annexed hereto.


By:      
         -----------------------------------------
         Authorized Representative





                                      -33-
<PAGE>   34

                                 W.H. BRADY CO.

                                   SCHEDULE I

<TABLE>
<CAPTION>

                                                                  NUMBER OF FIRM     NUMBER OF OPTIONAL
                                                                     SHARES                SHARES
                                                                     -------               ------
 <S>                                                              <C>                    <C> 
 THE SELLING SHAREHOLDERS:

 William H. Brady, Jr. Marital Trust . . . . . . . . . . . .        3,000,000             468,750
 Elizabeth B. Lurie  . . . . . . . . . . . . . . . . . . . .          125,000               --   
                                                                    ---------             -------
                                                                    3,125,000             468,750
                                                                    =========             =======
</TABLE>
<PAGE>   35

                                 W.H. BRADY CO.

                                  SCHEDULE II

<TABLE>
<CAPTION>                      
                                                                                                     NUMBER OF FIRM
                                                                                                        SHARES TO
                                                NAME OF UNDERWRITER                                   BE PURCHASED
                                                -------------------                                   ------------
                        <S>                                                                           <C>
                       Robert W. Baird & Co. Incorporated  . . . . . . . . . . . . . . . . .
                       A.G. Edwards & Sons, Inc.   . . . . . . . . . . . . . . . . . . . . .
                       Piper Jaffray Inc.  . . . . . . . . . . . . . . . . . . . . . . . . .





                                                                                                        _________
                                                                                                        3,125,000
                                                                                                        =========
</TABLE>







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