BRADY CORP
8-K, 1998-08-06
MISCELLANEOUS MANUFACTURING INDUSTRIES
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<PAGE>
 
                       SECURITIES AND EXCHANGE COMMISSION

                            Washington, D.C.  20549

                                    Form 8-K

                                CURRENT REPORT*


                       PURSUANT TO SECTION 13 OR 15(d) OF
                      THE SECURITIES EXCHANGE ACT OF 1934



        Date of Report (Date of earliest event reported): August 1, 1998
                                                          --------------


                               BRADY CORPORATION
                               -----------------
             (Exact name of Registrant as specified in its charter)


   Wisconsin                        0-12730                      39-0178960
   ---------                        -------                      ----------
(State of other                 (Commission File              (I.R.S. Employer
 jurisdiction of                    Number)                  Identification No.)
 incorporation)         


                            6555 West Good Hope Road
                                  P.O. Box 571
                        Milwaukee, Wisconsin  53201-0571
                        --------------------------------
              (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (414) 358-6600
                                                           --------------

                                W.H. Brady Co.
        ---------------------------------------------------------------
         (Former name or former address, if changed since last report)
<PAGE>
 
Item 5. Other Events.

          Effective August 1, 1998 W.H. Brady Co. changed its corporate name to
Brady Corporation.

                                       1
<PAGE>
 
                                   SIGNATURE

          Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                              BRADY CORPORATION



                              By:   /s/ Thomas E. Scherer
                                    ---------------------
                                    Thomas E. Scherer
                                    Vice President

Date: July 31, 1998

                                      S-1
<PAGE>
 
                               BRADY CORPORATION
                               (the "Registrant")
                         (Commission File No. 0-12730)

                                 EXHIBIT INDEX
                                       to
                            FORM 8-K CURRENT REPORT
                              Dated August 1, 1998

<TABLE>
<CAPTION>
                                      Incorporated Herein     Filed
Number           Description            By Reference To      Herewith
- ------           -----------            ---------------      --------   
<S>              <C>                  <C>                    <C>
 99.1            Press Release                                   X
</TABLE>

                                      EI-1

<PAGE>
 
[LOGO]                                                            W.H. BRADY CO.

                                                                    NEWS RELEASE

                                           For more information contact:
                                           -----------------------------
                                           Laurie Bernardy (414) 438-6880 or
                                           Carole Herbstreit (414) 438-6882
FOR IMMEDIATE RELEASE

W.H. Brady Co. to change its name to Brady Corporation
- ------------------------------------------------------

MILWAUKEE (July 28, 1998)--The Board of Directors of W.H. Brady Co. (Nasdaq: 
BRCOA), an international identification, safety, graphic systems and specialty 
tape manufacturer, today approved a resolution to change the company's name to 
Brady Corporation. Brady USA, Inc., a subsidiary within the Brady companies, 
will also change its name to Brady Worldwide, Inc. Both changes will take effect
at the start of the Company's new fiscal year on August 1, 1998.

     "As a company that's operating on a global stage to provide high-
performance products and services, Brady needs a strong identity which 
communicates the quality, innovation and global reach that we represent," stated
Katherine M. Hudson, president and chief executive officer. "W.H. Brady Co. was 
named after the company founder, William H. Brady. While the name has served us 
well through the years, the name Brady Corporation reflects our growth from a 
private, small company founded in 1914 to a publicly traded, international 
business."

     With the changes, investors, customers and others can look forward to 
finding the company in directories and indexes under the letter "B" rather than 
the inconsistent "W" and "B" placements experienced in the past.

     Brady USA, Inc., which will be named Brady Worldwide, Inc., includes the 
company's Industrial Solutions and Specialty Tapes, Coated Products, 
Signmark(R), Software Products, Graphic Solutions and Radio Frequency 
Identification units in the United States.

     "As we continue our growth strategies of global expansion and increased 
market penetration, along with new product development and acquisitions and 
joint ventures, these business units are providing more and more solutions to 
customers throughout the world," stated Hudson. "Brady Worldwide more accurately
reflects the commitment of these U.S.-based operations to serve the global 
marketplace."

     Brady is an international manufacturer of industrial identification, 
safety, graphics and precision tape products. It markets more than 30,000 
products including high-performance labels, printing systems, data-collection 
systems, software, signs and specialty tapes. It employs about 2,700 people in 
operations in the United States, Europe, Asia/Pacific, Latin America and Canada.
Brady's sales in fiscal 1997, ending July 31, 1997, were $426 million. The 
company plans to report its fiscal 1998 results September 11.

                                     -30-


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