ACTION PRODUCTS INTERNATIONAL INC
10QSB, 1995-11-09
ICE CREAM & FROZEN DESSERTS
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                SECURITIES AND EXCHANGE COMMISSION  
                     Washington, D.C.  20549

                           Form 10-QSB

           QUARTERLY REPORT UNDER SECTION 13 or 15(d)
             OF THE SECURITIES EXCHANGE ACT OF 1934

              For Quarter Ended September 30, 1995

    Commission File Number Registration Number  2-93512-A

              ACTION PRODUCTS INTERNATIONAL, INC.
     (Exact name of registrant as specified in its charter)

	Florida                                       59-2095427
	(State or other jurisdiction of          (I.R.S. Employer 
	incorporation or organization)          Identification No.)

	344 Cypress Road, Ocala, Florida                34472-3108
	(Address of principal executive offices)         (Zip Code) 

Registrant's telephone number, including area code
(904) 687-2202

Check whether the registrant (1) has filed all reports required to be filed 
by section 13 or 15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months  (or for such  shorter   period  that  the registrant 
was required to file such reports),  and  (2)  has  been subject  to such 
filing requirements for the past 90 days.

                             YES [X]  NO [ ]

Indicate the number of shares outstanding of each of the issuer's classes 
of common stock, as of September 30, 1995.

       Common Stock, $.001 par value  - 1,499,926 shares as of 
September 30, 1995

<PAGE>
<TABLE>

                    ACTION PRODUCTS INTERNATIONAL, INC.
                       CONDENSED BALANCE SHEETS
               ASSETS, LIABILITIES AND SHAREHOLDERS' EQUITY
                              (UNAUDITED)
<CAPTION>
                               September 30, 1995         December 31, 1994
<S>                                     <C>                       <C>
Current assets:
Cash and cash equivalents                $273,260                  $287,050  
Tax Refund                                      0                    10,000
Accounts receivable, net of 
allowance of $3,500 at 
September 30, 1995 and 
$3,500 at December 31, 1994                672,761                   446,812
Inventories, net                         1,369,739                 1,441,251
Prepaid expenses                            77,408                    95,954
Total Current Assets                     2,393,168                 2,281,067
Property, plant and equipment, 
net of accumulated depreciation of 
$1,019,407 at September 30, 1995 
and $947,164 at December 31, 1994          972,242                   984,661
Other assets                               255,743                   172,690
TOTAL ASSETS                             3,621,153                 3,438,418
Current liabilities:
Accounts payable & 
accrued expenses                           549,988                   340,948
Current portion of notes 
payable to S/H                                   0                         0
 Demand Notes payable 
to shareholders                                  0                   335,320
 Deferred income taxes                       3,000                     3,000
Total Current Liabilities                  552,988                   679,268
Long term liabilities:
Notes payable                              600,000                   600,000
Deferred income taxes                        6,000                     6,000
Shareholder's equity:  Common 
stock $.001 par value authorized 
7,500,000; 1,499,926 issued and 
outstanding at September 30,1995
and 1,042,820  shares at 
December 31, 1994                            1,500                     1,043
Capital in excess of par value           2,829,242                 1,947,577
Stock Subscription Receivable             (454,000)                        0
Retained earnings                           85,423                   204,530
Total Shareholders' Equity               2,462,165                 2,153,150
TOTAL LIABILITIES AND 
SHAREHOLDERS' EQUITY                     3,621,153                 3,438,418
<FN>    
See Accompanying Notes to Financial Statements  
</TABLE>

<PAGE>
<TABLE>

                        ACTION PRODUCTS INTERNATIONAL, INC.
                        CONDENSED STATEMENTS OF OPERATIONS
                         AND CHANGES IN RETAINED EARNINGS
                                  (UNAUDITED)
<CAPTION>
           Three months ended September 30      Nine months ended September 30 
                            1995         1994          1995         1994
<S>                      <C>          <C>           <C>          <C>
Net Sales                $1,454,796   $1,275,148    $4,400,500   $3,698,192  
Cost of Sales              $974,251     $814,158    $2,907,265   $2,355,959  
Gross Profit               $480,545     $460,990    $1,493,235   $1,342,233  
Selling, G&A 
Expenses                   $472,187     $405,956    $1,276,927   $1,139,844  
Other (expenses) income
Other                       $50,324      $62,556       $72,427      $79,933  
Interest expense           ($16,243)    ($14,276)     ($53,692)    ($38,716)
Legal Settlement                 $0    ($294,500)           $0    ($294,500)
Warrants' related costs          $0    ($110,000)           $0    ($110,000)
Total                       $34,081    ($356,220)      $18,735    ($363,283)
Income before 
income taxes                $42,439    ($301,186)     $235,043    ($160,894)
Provision for 
income taxes                     $0           $0            $0           $0
Net Income                  $42,439     $301,186)     $235,043    ($160,894)
Beginning Retained 
Earnings                   $397,134     $585,362      $204,530     $445,070
Stock Dividend            ($354,150)          $0     ($354,150)          $0
Ending Retained 
Earnings                    $85,423     $284,176       $85,423     $284,176
Net Income 
per share                     $0.03       ($0.29)        $0.20       ($0.16)
Weighted average number 
of common shares 
outstanding               1,395,605    1,042,820     1,161,777    1,019,487
<FN>    
See Accompanying Notes to Financial Statements  
</TABLE>
<PAGE>
<TABLE>

                       ACTION PRODUCTS INTERNATIONAL, INC.
                       CONDENSED STATEMENTS OF CASH FLOWS
                                 (UNAUDITED)
<CAPTION>
                            Three months ended          Nine months ended
                               September 30                September 30 
                             1995        1994          1995          1994
<S>                      <C>           <C>           <C>          <C>       
Cash flows from  
operating activities:
Net income (loss)         $42,439      ($301,186)     $235,043    ($160,896)
Adjustments to reconcile 
net income to net cash 
provided by (used in) 
operating activities:
Depreciation              $23,614        $26,269       $72,243      $81,164  
Provision for contribution 
to ESOP                    $4,688             $0        $4,688           $0  
Change in assets and liabilities:
Decrease (increase) in current 
assets other than cash and 
cash equivalents         $341,542       $111,824     ($125,891)   ($150,035)
Increase (decrease) in current 
liabilities other than Employee 
Stock Ownership Plan liability 
and related party 
borrowings               ($94,487)       ($4,399)     $209,039       $7,018
Decrease (increase) 
in other assets          ($38,250)       $60,985      ($83,052)    ($25,247)
Net cash provided by 
(used in) operating
activities               $279,546      ($106,507)     $312,070    ($247,996)
Net cash used in 
investing activities     ($18,434)       ($2,512)     ($59,824)    ($65,675)
Cash flows from financing activities:
Proceeds from (repayments of) 
borrowings from 
related parties,net     ($168,321)     ($210,345)    ($335,320)     $235,501
Results of other 
financing activities      $46,784             $0       $69,284      ($15,653)
Net cash (used in) provided 
by fin. activities      ($121,537)     ($210,345)    ($266,036)     $219,848
Net increase (decrease) in 
cash and cash equiv      $139,575      ($319,364)     ($13,790)     ($93,823)
Cash and cash equivalents 
at start of period       $133,685       $444,686      $287,050      $219,145
Cash and cash equivalents 
at end of period         $273,260       $125,322      $273,260      $125,322
Supplemental disclosures - cash paid for 
Interest                  $16,243        $13,418       $53,692       $37,858
 Taxes                         $0             $0            $0            $0  
<FN>    
See Accompanying Notes to Financial Statements  
</TABLE>

<PAGE>
ACTION PRODUCTS INTERNATIONAL, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL 
STATEMENTS  (UNAUDITED)

1.   Condensed consolidated financial statements
In the opinion of management, the accompanying unaudited condensed 
consolidated financial statements contain all normal recurring adjustments
 necessary to present fairly the financial position of Action Products 
International, Inc. at September 30, 1995 and the results of its operations and 
cash flows for the three and nine month periods ending September 30, 1995.

Certain information and footnote disclosures normally included in financial 
statements prepared in accordance with generally accepted accounting 
principles have been condensed or omitted.  It is suggested that these 
condensed financial statements be read in conjunction with the financial 
statements and notes thereto included in the Company's report on Form 
10-KSB for the year ended December 31, 1994.  The results of operations 
for the period ended September 30, 1995 are not necessarily indicative of
the operating results for the full year.

2.  Shareholders' equity
During the three months ending September 30, 1995 shareholders' equity 
increased $93,910.   Net income for the period was $42,439.  The Company
 issued 226,000 shares of its common stock at $1.50 per share on options 
exercised by qualified employees.  100,000 shares were issued at $1.75 
per share on other options exercised.  5000 shares were issued under the
 Company's Employees' Stock Ownership Trust at $.94 per share.  Finally, 
the Company declared an 8% stock dividend resulting in an additional 
111,106 shares issued at $3.1875 on August 18 to all shareholders of  record.  
An outstanding stock subscription receivable for $454,000 is held in the 
form of promissory notes with no interest, due on demand; these promissory
notes are secured by the stock purchased.

3.  Income  per common share
Income per common share is computed based upon the weighted average 
number of shares outstanding during the period.

4.  Other Matters
As referred to above, on July 7,1995, the Company declared an 8% stock 
dividend to shareholders of record on July 28, 1995.  The stock dividend 
was paid on August 18, 1995 and charged to retained earnings.

<PAGE>

ITEM 2.	Management's Discussion and Analysis of
	Financial Condition and Results of Operations

Results of Operations:
Three months ended September 30, 1995
During the third quarter ended September 30, 1995 revenue increased by 
14% to $1,454,796 in 1995 from $1,275,148 in 1994.  The third quarter 
1995 net  income was $42,439 versus a net loss of $301,186 for the 1994 
comparable period, an improvement of $343,625, due in part to the increase
 in sales, as well as the charges in the prior period due to the legal 
settlement and warrant related costs.  Income per share for the third quarter 
improved to $.03 in 1995 versus a loss of $.29  per share for the same quarter 
in 1994. The increase in sales is attributable to the improved packaging, 
merchandising and marketing efforts of the Company's core product lines.

Gross profit increased $19,555 to $480,545 from $460,990. As a percent of 
sales, gross profit was 33% from 36% due to the increased costs of plastic and 
paper.  Selling, General & Administrative Expenses as a percentage of sales 
decreased from 32% to 29% of gross sales due to results of the continued 
emphasis on cost containment and other efficiencies and the increase in sales.

Nine months ended September 30, 1995
During the nine months ended September 30, 1995 revenue increased by 
19% to $4,400,500 in 1995 from $3,698,192 in 1994.  The nine months 1995 
net  income was $235,043 versus a net loss of $160,894 for the 1994 
comparable period, an improvement of $395,937, again due in part to the 
increase in sales, as well as the charges in the prior period due to the legal 
settlement and warrant related costs.  Income per share for the nine months 
improved to $.20 in 1995 versus a loss of $.18 per share for the same period 
in 1994.  Again, the increase in sales is attributable to the improved 
packaging,merchandising and marketing efforts of the Company's core product 
lines.

Gross profit increased $137,083 to $1,276,927 from $1,139,844. As a percent 
of sales, gross profit was 34% from 36% due to the increased costs of plastic
and paper.  Selling, General & Administrative Expenses as a percentage of 
sales decreased from 31% to 29% of gross sales due to results of the continued 
emphasis on cost containment and other efficiencies and the increase in sales.

Financial Condition, Liquidity and Capital Resources:
As of  September 30, 1995 current assets were $2,393,168 compared to 
current liabilities of $552,988 for a current ratio of 4.33:1.  At  
September 30,1995 working capital improved by $238,382 compared to 
December 31, 1994. 

The peak period of the Company's business cycle is March through August.
Thus, accounts receivable and inventories were $667,708 and $1,369,739, 
respectively, at September 30, 1995 compared to $446,071 and $1,441,251, 
respectively, at  December 31, 1994.  The increase in receivables and 
decrease in inventories are considered normal for the Company and reflect 
the increased activity in our high volume period.  Total current assets 
increased by $112,101, total assets increased by $182,735 and current 
liabilities decreased by $126,281. 

Significant changes in balance sheet from December 31, 1994 included 
the following:  Accounts receivable increased to $667,708 from $446,071, 
an increase of $221,637, due in part to the increase in sales. Inventories, 
consisting primarily of finished goods, decreased $71,512 to $1,369,739 at 
September 30, 1995 from $1,441,251 at December 31, 1994.  Prepaid 
expenses decreased by $18,546 to $77,408 from $95,954 at December 31, 1994.
Property, plant and equipment, net of depreciation, decreased by $12,419 
from December 31, 1994. Other assets increased by $83,053 from 
December 31, 1994, primarily due to product development, dies, molds,
 designs and prepaid expenses related to new packaging.  Accounts payable 
and accrued expenses increased $209,040 to $549,988 at September 30, 1995 
from $340,948 at December 31, 1994 due primarily to the seasonal nature 
of the purchases and the timing of inventory receipts, i.e. large purchases 
coming in earlier in the year.

Cash and cash equivalents were down $13,790 from December 31, 1994 
but up $139,575 from June 30, 1995.  Cash flow provided by operations
 was $279,546 for the three months ended September 30, 1995 as 
compared to cash flow used in operations of $106,507 for the comparable 
period September 30, 1994, a favorable swing of $386,053.  This is due in 
part to increases sales and net income, timing of purchases, and in the 
efficiency of operation.

The Company does not have a bank line of credit and had relied upon
loans from related parties for working capital secured by demand notes.  
During this quarter, these notes were paid down to $0 from $335,320 at 
December 31, 1994.  Long term debt is unchanged consisting of a 
$600,000 9% Convertible Note held by related parties.

Shareholders' equity at September 30,1995 increased during the 3rd 
quarter by $93,910 to $2,462,165 in part due to earnings. In addition, 
during this period the Company issued 326,000 shares of its Common 
stock, from the exercise of employee and other options.  The Company
 has received $82,500 in cash from the exercise of the options; the balance 
is held as stock subscriptions receivable in the form of promissory notes 
collateralized by the stock.  Related costs of $13,216 were netted for the 
purpose of cash flow statement presentation.

In August of 1995, the Company paid an 8% stock dividend which 
amounted to approximately 103,000 shares.  As a result, the Company 
charged retained earnings approximately $354,000 to reflect the 
permanent capitalization of the dividend shares.  For the nine months
 ended September 30,1995, shareholder's equity increased by $309,015 
from $2,153,149 at December 31,1994.


<PAGE>

                   PART II - OTHER INFORMATION  
  
  
Item #6 Exhibits and Reports on Form 8-K  
  
        a. Exhibits  
  
           Exhibit 27. Financial Data Schedule
  
        B. Reports on Form 8-K  
  
           No reports have been filed on Form 8-K during this    
           quarter.   
                                  
  
<PAGE>  
  

SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934,  the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.

ACTION PRODUCTS INTERNATIONAL, INC.

November 10, 1995                 Judith Kaplan

Date                                           Judith Kaplan
                           (Principal Executive and Financial Officer) 


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER>   1,000
       
<S>                                     <C>       
<PERIOD-TYPE>                           9-MOS
<FISCAL-YEAR-END>                       Dec-31-1995
<PERIOD-START>                          Jan-01-1995
<PERIOD-END>                            Sep-30-1995                     
<CASH>                                          273
<SECURITIES>                                      0
<RECEIVABLES>                                   672
<ALLOWANCES>                                      0
<INVENTORY>                                    1370
<CURRENT-ASSETS>                               2393    
<PP&E>                                         1992
<DEPRECIATION>                                (1019)
<TOTAL-ASSETS>                                 3621    
<CURRENT-LIABILITIES>                           553
<BONDS>                                         600
<COMMON>                                          1
                             0
                                       0
<OTHER-SE>                                     2460
<TOTAL-LIABILITY-AND-EQUITY>                   3621
<SALES>                                        4400
<TOTAL-REVENUES>                               4400
<CGS>                                          2907
<TOTAL-COSTS>                                  2907  
<OTHER-EXPENSES>                               1277
<LOSS-PROVISION>                                  0
<INTEREST-EXPENSE>                               54
<INCOME-PRETAX>                                 235
<INCOME-TAX>                                      0
<INCOME-CONTINUING>                             235
<DISCONTINUED>                                    0
<EXTRAORDINARY>                                   0
<CHANGES>                                         0
<NET-INCOME>                                    235
<EPS-PRIMARY>                                   .20
<EPS-DILUTED>                                   .20
        

</TABLE>


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