ACTION PRODUCTS INTERNATIONAL INC
10QSB, 1996-07-29
ICE CREAM & FROZEN DESSERTS
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                    SECURITIES AND EXCHANGE COMMISSION
                       Washington, D.C.  20549

                             Form 10-QSB

             QUARTERLY REPORT UNDER SECTION 13 or 15(d)
               OF THE SECURITIES EXCHANGE ACT OF 1934

  For Quarter Ended June 30, 1996          Commission File Number
	                                 Registration Number 2-93512-A




                  ACTION PRODUCTS INTERNATIONAL, INC.
       (Exact name of registrant as specified in its charter)




          Florida                                     59-2095427
(State or other jurisdiction of           (I.R.S. Employer Identification No.)
incorporation or organization)

  344 Cypress Road, Ocala, Florida                      34472-3108
(Address of principal executive offices)                (Zip Code) 


Registrant's telephone number, including area code     (352) 687-2202


Check whether the registrant (1) has filed all reports required to be filed by 
section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding
12 months (or for such shorter period that the registrant was required to file
such reports), and (2) has been subject to such filing requirements for the
past 90 days.


                           YES   X         NO		


Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of June 30, 1996.


                Class                           Outstanding at June 30, 1996
        Common Stock, $.001 par value                    1,499,926

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Page 2 of 9
                       I N D E X

PART I.     FINANCIAL INFORMATION                                 Page Number
	
Item 1.     Financial Statements

  Condensed balance sheets - June 30, 1996
   and  December 31, 1995 (unaudited)                                 3

  Condensed statements of operations and changes 
   in Retained Earnings - Three and six months ended
   June 30, 1996 and 1995 (unaudited)                                 4

  Condensed statements of cash flows - Three and six
   months ended June 30, 1996 and 1995 (unaudited)                    5

  Notes to condensed financial statements                             6

Item 2.     Management's Discussion and Analysis of 
             Financial Condition and Results of Operations            7


 SIGNATURE PAGE                                                       9

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Page 3 of 9
                     ACTION PRODUCTS INTERNATIONAL, INC.
                        CONDENSED BALANCE SHEETS
               ASSETS, LIABILITIES AND SHAREHOLDERS' EQUITY
                                (UNAUDITED)
<TABLE>
<CAPTION>
                                             June 30, 1996   December 31, 1995
<S>                                          <C>             <C> 
Current assets:				
  Cash and cash equivalents                    $   196,880        $   600,085 
  Accounts receivable, net of allowance of				
    $3,500 at June 30, 1996 and $3,500				
    at December 31, 1995                           824,934            554,926 
  Inventories, net                               1,815,160          1,311,230 
  Prepaid expenses                                 127,387             29,980 
				
    Total Current Assets                         2,964,361          2,496,221 
				
Property, plant and equipment, net of				
  accumulated depreciation of $1,093,586 at				
  June 30, 1996 and $1,040,404 at				
  December 31, 1995                              1,038,456            979,385 
Other assets                                       296,863            258,578 
				
    TOTAL ASSETS                                 4,299,680          3,734,184 
				
Current liabilities:
 Accounts payable & accrued expenses               636,066            569,112 
 Deferred income taxes	                                 0              11,075 
				
    Total Current Liabilities                      636,066            580,187 
				
Long term liabilities:				
  Notes payable                                    600,000            600,000 
				
Shareholder's equity:  Common stock $.001				
 par value authorized 7,500,000; 1,499,926				
 issued and outstanding at June 30,1996				
 and 1,499,926 shares at December 31, 1995           1,500              1,500 
				
Capital in excess of par value                   2,829,242          2,829,242 
				
Stock Subscription Receivable                       (9,000)          (277,000)
				
Retained earnings	                                 241,872                255 
				
     Total Shareholders' Equity                  3,063,614          2,553,997 
				
TOTAL LIABILITIES AND				
 SHAREHOLDERS' EQUITY                          $ 4,299,680        $ 3,734,184 
</TABLE>
<PAGE>

Page 4 of 9
                  ACTION PRODUCTS INTERNATIONAL, INC.
                  CONDENSED STATEMENTS OF OPERATIONS
                   AND CHANGES IN RETAINED EARNINGS
                            (UNAUDITED)
<TABLE>
<CAPTION>
                        Three months ended June 30   Six months ended June 30
                               1996          1995       1996        1995
<S>                         <C>          <C>          <C>          <C>
Net Sales                   $1,736,182   $1,659,990   $3,173,846   $2,945,705 
Cost of Sales                1,155,792    1,109,075    2,071,599    1,933,014 
						
Gross Profit                   580,390      550,915    1,102,247    1,012,691 
		 				
Selling, General &		 				
 Administrative Expenses       465,631      446,151      851,370      804,740 
		 				
Other (expenses) income	
  Other                         12,234       17,434       18,939       22,103 
  Interest expense             (14,156)     (20,700)     (28,199)     (37,449)
Total                           (1,922)      (3,266)      (9,260)     (15,346)
 		 				
Income before income taxes     112,837      101,498      241,617      192,605 
						
Provision for income taxes           0            0            0            0 
		 				
Net Income                     112,837      101,498      241,617      192,605 
		 				
Beginning Retained Earnings    129,035      295,636          255      204,529
						
Ending Retained Earnings      $241,872     $397,134     $241,872     $397,134 
						
						
Net Income per share             $0.08        $0.10         0.16        $0.18 
		 				
Weighted average number of
 common shares outstanding   1,499,926    1,042,987    1,499,926    1,042,904 
</TABLE>
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Page 5 of 9
                 ACTION PRODUCTS INTERNATIONAL, INC.
                 CONDENSED STATEMENTS OF CASH FLOWS
                            (UNAUDITED)
<TABLE>
<CAPTION>
                         Three months ended June 30  Six months ended June 30
                                1996          1995        1996         1995
<S>                          <C>          <C>          <C>          <C>
Cash flows from operating activities:					
 Net income (loss)            $112,837     $101,498     $241,617     $192,605 
Adjustments to reconcile net income					
   to net cash provided by (used in)					
   operating activities:					
     Depreciation               28,036       27,883       53,182       48,629 
					
Change in assets and liabilities:					
     Decrease (increase) in current					
      assets other than cash and cash
      equivalents             (177,864)      (5,047)    (882,420)    (467,434)
     Increase (decrease) in 
      current liabilities     (137,436)      56,232       66,954      303,526 
     Decrease (increase) in 
      other assets               5,055      (20,152)     (38,285)     (44,803)

Net cash provided by (used
 in) operating activities    ($169,372)    $160,414    ($558,952)     $32,523

Net cash used in investing 
 activities                   ($53,472)    ($25,478)   ($112,253)    ($41,390)

Cash flows from financing activities:					
     Proceeds from (repayments 
      of) borrowings from related 
      parties, net                   0      (60,000)           0     (166,999)

     Results of other financing 
      activities                     0       22,500      268,000       22,500

Net cash (used in) provided
 by fin. activities                 $0     ($37,500)    $268,000    ($144,499)
					
Net increase (decrease) in 
 cash and cash equiv.        ($222,844)     $97,436    ($403,205)   ($153,366)

Cash and cash equivalents 
 at start of period           $419,724      $36,248     $600,085     $287,050

Cash and cash equivalents 
 at end of period             $196,880     $133,684     $196,880     $133,684

Supplemental disclosures - cash paid for					
 Interest                      $14,156      $20,700      $28,199      $37,449
 Taxes                              $0           $0      $11,075           $0
</TABLE>
<PAGE>

Page 6 of 9


ACTION PRODUCTS INTERNATIONAL, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)

1.  Condensed consolidated financial statements
In the opinion of management, the accompanying unaudited condensed 
consolidated financial statements contain all normal recurring adjustments 
necessary to present fairly the financial position of Action Products 
International, Inc. at June 30, 1996 and the results of its operations and 
cash flows for the three and six month periods ended June 30, 1996.

Certain information and footnote disclosures normally included in financial
statements prepared in accordance with generally accepted accounting 
principles have been condensed or omitted.  It is suggested that these 
condensed financial statements be read in conjunction with the financial 
statements and notes thereto included in the Company's report on Form 10-KSB/A
for the year ended December 31, 1995.  The results of operations for the 
period ended June 30, 1996 are not necessarily indicative of the operating 
results for the full year.

2.  Shareholders' equity
During the six months ending June 30, 1996 shareholders' equity increased 
$509,617.  Net income for the period was $241,617. The Company collected 
$268,000 of the outstanding stock subscriptions receivable; $9,000 remains
receivable in the form of non-interest bearing promissory notes secured by 
the stock purchased.

3.  Income  per common share
Income per common share is computed based upon the weighted average number of 
shares outstanding during the period.

4.  Related Party Transactions
The convertible notes payable to Warren and Judith Kaplan totaling $600,000
were transferred as follows:  $480,000 to Ronald Kaplan and $120,000 to Elissa
Kaplan.  There were no other changes in the terms or conditions of the notes.

5.  Credit Line
During the quarter, the Company has established a $300,000 revolving line of 
credit with a financial institution.  At June 30, 1996, there were no 
outstanding borrowings on the line of credit.

<PAGE>
Page 7 of 9
ITEM 2.	Management's Discussion and Analysis of
	Financial Condition and Results of Operations

Results of Operations:
Three months ended June 30, 1996
During the second quarter ended June 30, 1996 revenue increased to $1,736,182
in 1996 from $1,659,990 in 1995, up 5%.  The second quarter 1996 net income 
improved 11% to $112,837 versus $101,498 for the 1995 comparable period, due
to the increase in sales.  Income per share was $.08 in 1996 versus $.10 per
share in 1995 due to the 44% increase in the weighted average number of common
shares outstanding.  The increase in sales is attributable to the improved
packaging, merchandising and marketing efforts of the Company's core product 
lines and a newly focused effort by sales management which includes the use 
of outside representatives.

Gross profit increased $29,475 to $580,390 from $550,915.  As a percent of 
sales, gross profit was up to 33.43% from 33.19% for the 1995 comparable 
period.  Selling, General & Administrative Expenses as a percentage of sales 
remained constant at 27% of gross sales due to the results of the continued 
emphasis on cost containment and other efficiencies, and the increase in sales.

Six months ended June 30, 1996
During the six months ended June 30, 1996 revenue increased 8% to $3,173,846 
in 1996 from $2,945,705 in 1995.  The six months 1996 net income was $241,617 
versus $192,605 in 1995, an improvement of over 25%, due to the sales increase.
Income per share for the six months was $.16 in 1996 versus $.18 per share in 
1995 reflecting the 44% increase in the weighted average number of common 
shares outstanding.  The increase in sales is attributable to the improved 
packaging, merchandising and marketing efforts of the Company's core product 
lines and a newly focused effort by sales management which includes the use 
of outside representatives.

Gross profit increased $89,556 to $1,102,247 from $1,012,691.  As a percent of 
sales, gross profit was up to 33.73% from 33.38% for the 1995 comparable 
period.  Selling, General & Administrative Expenses as a percentage of sales 
remained constant at 27% of gross sales due to results of the continued 
emphasis on cost containment and other efficiencies and the increase in sales.

Financial Condition, Liquidity and Capital Resources:
As of June 30, 1996, current assets were $2,964,361 compared to current 
liabilities of $636,066 for a current ratio of 5:1.  At June 30, 1996, working 
capital improved by $412,261 compared to December 31, 1995. 

The peak period of the Company's business cycle is March through August.  
Thus, accounts receivable and inventories were $824,934 and $1,815,160, 
respectively, at June 30, 1996 compared to $554,926 and $1,311,230, 
respectively, at  December 31, 1995.  The increase in receivables and 
inventories are considered normal for the Company and reflect the increased 
activity in our high volume period.  Total current assets increased by 
$468,140, total assets increased by $565,496 and current liabilities increased 
by only $55,879.

<PAGE>
Page 8 of 9

Significant changes in balance sheet from December 31, 1995 included the 
following:  Accounts receivable increased to $824,934 from $554,926, an 
increase of $270,008, due in part to the increase in sales. Inventories, 
consisting primarily of finished goods, increased $503,930 to $1,815,160 at 
June 30, 1996 from $1,311,230 at December 31, 1995.  Prepaid expenses increased 
by $97,407 to $127,387 from $29,980 at December 31, 1995 due to their seasonal 
nature.  Property, plant and equipment, net of depreciation, increased by 
$59,071 from December 31, 1995 due to various equipment purchases to improve 
production and technological efficiency.  Other assets increased by $38,285 
from December 31, 1995, primarily due to dies, molds, designs and prepaid 
expenses related to new products and packaging.  Accounts payable and accrued 
expenses increased $66,954 to $636,066 at June 30, 1996 from $569,112 at 
December 31, 1995 due primarily to the seasonal nature of the purchases and 
the timing of inventory receipts.

Cash and cash equivalents were down $403,205 from December 31, 1995 and 
$222,844 from March 31, 1996.  Cash flow used in operations was $169,372 for 
the three months ended June 30, 1996 as compared to cash flow provided by 
operations of $160,414 for the comparable period June 30, 1995.  This is due 
to increases in sales and net income and a concerted effort towards earlier 
inventory purchases.

Shareholders' equity at June 30, 1996 increased during the second quarter by 
$509,617 to $3,063,614 due to earnings and the receipt of stock subscriptions 
receivable.

During the quarter, the Company established a $300,000 line of credit with a
lending institution.  The stated rate of interest for the line is defined as
Prime plus one half of one percent.  As of June 30, 1996, the Company had no 
outstanding borrowings against the line.

<PAGE>
Page 9 of 9


                                SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.



                                       ACTION PRODUCTS INTERNATIONAL, INC.




     Date:  July 24,  1996             By:  /s/ Judith Kaplan               
                                       Judith Kaplan
                                       Chief Financial Officer


<TABLE> <S> <C>

<ARTICLE>      5
<MULTIPLIER>   1,000
       
<S>                                     <C>       
<PERIOD-TYPE>                           6-MOS
<FISCAL-YEAR-END>                       Dec-31-1996
<PERIOD-START>                          Jan-01-1996
<PERIOD-END>                            Jun-30-1996                     
<CASH>                                          197
<SECURITIES>                                      0
<RECEIVABLES>                                   825
<ALLOWANCES>                                      0
<INVENTORY>                                    1815
<CURRENT-ASSETS>                               2964    
<PP&E>                                         2132
<DEPRECIATION>                                (1094)
<TOTAL-ASSETS>                                 4300    
<CURRENT-LIABILITIES>                           636
<BONDS>                                         600
<COMMON>                                          1
                             0
                                       0
<OTHER-SE>                                     3062
<TOTAL-LIABILITY-AND-EQUITY>                   4300
<SALES>                                        3174
<TOTAL-REVENUES>                               3174
<CGS>                                          2072
<TOTAL-COSTS>                                  2072  
<OTHER-EXPENSES>                                832
<LOSS-PROVISION>                                  0
<INTEREST-EXPENSE>                               28
<INCOME-PRETAX>                                 242
<INCOME-TAX>                                      0
<INCOME-CONTINUING>                             242
<DISCONTINUED>                                    0
<EXTRAORDINARY>                                   0
<CHANGES>                                         0
<NET-INCOME>                                    242
<EPS-PRIMARY>                                   .16
<EPS-DILUTED>                                   .16
        

</TABLE>


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