ACTION PRODUCTS INTERNATIONAL INC
10KSB, 1997-03-31
ICE CREAM & FROZEN DESSERTS
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC  20549

                                   FORM 10-KSB
(Mark One)

   [ X ]  Annual Report under Section 13 or 15(d) of the Securities Exchange Act
of 1934 [Fee Required]
                                        OR
   [   ]  Transition Report under Section 13 or 15(d) of the Securities Exchange
Act of 1934 [No Fee Required]

For the fiscal year ended December 31, 1996Commission file number 0-13118

For the transition period from _________________ to ___________________

                        ACTION  PRODUCTS  INTERNATIONAL,  INC.
                 (Name of Small Business Issuer in Its Charter)

          Florida                                                59-2095427
State or other jurisdiction of                             (IRS Employer
incorporation or organization                           Identification No.)

   344 Cypress Road, Ocala, Florida                         34472-3108
   (Address of principal executive offices)                 (Zip Code)

Registrant's telephone number, including area code    (352) 687-2202

           Securities registered pursuant to Section 12(b) of the Act:
                                      NONE
           Securities registered pursuant to Section 12(g) of the Act:

                      Common Stock, par value $.001 per share
                                (Title of Class)

    Check  whether the Issuer (1) has filed all reports required to be filed  by
Section  13 or 15(d) of the Securities Exchange Act of 1934 during the  past  12
months (or for such shorter period that the registrant was required to file such
reports), and (2) has been subject to such filing requirements for the  past  90
days.  Yes   X    No

    Check if there is no disclosure of delinquent filers in response to Item 405
of  Regulation  S-B  is not contained in this form, and no  disclosure  will  be
contained,  to  the  best  of registrant's knowledge,  in  definitive  proxy  or
information statements incorporated by reference in Part III of this Form 10-KSB
or any amendment to this Form 10-KSB.[   ]

      State issuer's revenues for its most recent fiscal year:  $ 5,574,746
                                        
    The aggregate market value of the voting stock held by the non-affiliates of
the  Registrant was $1,943,032 based on the average bid and asked price reported
March 4, 1997 (based on 887,229 shares).

   Indicate the number of shares outstanding of each of the registrant's classes
of common stock, as of March 4, 1997

          Class                                             Outstanding
      Common Stock, $.001                                         1,549,926

                       DOCUMENTS INCORPORATED BY REFERENCE
                                      NONE

<PAGE>

                             PART I
ITEM 1. BUSINESS:

     Description of Business

      The  Company, and its divisions Action Snacks, Action Publishing, and Logo
America, design, manufacture, and market toys, gifts, books, freeze dried  snack
foods,  and  other  products in an extensive line of creative merchandise.   The
Company  also sells and imprints wearables such as t-shirts and caps  and  other
promotional products, gifts, and souvenirs.  The Company's products are sold  to
edutainment   specialty  retailers,  museums,  zoos,  aquariums,  theme   parks,
attractions and toy stores in the United States and worldwide.

     Educational Toys and Other Products - "Action Products"

     The Company sells an educational toy and gift product line with an emphasis
on  nature,  space  and  dinosaurs.  The Company's  products  are  derived  from
approximately  50 sources.  About 50% of the products are manufactured  for  the
Company  outside  the  United  States,  primarily  in  Taiwan,  Hong  Kong   and
increasingly, China, and are directly imported by the Company.

     Freeze Dried Snack Foods - "Action Snacks"{r}

      The  Company domestically manufactures freeze dried snack foods  including
ice  cream  and ice cream sandwiches, frozen yogurt, fruit and pizza.   Produced
using  a  process  developed  by  NASA for the Apollo  program,  they  are  sold
primarily as novelty foods to space and science-related shops.  The freeze dried
products are sold under the protected registered trademark "Action Snacks."

     Publishing - "Action Publishing"

      The  Company publishes a line of educational books under the name  "Action
Publishing."   The  line  of books includes children's  activity,  coloring  and
sticker  books on such topics as nature, science, dinosaurs and aerospace.   Its
books are published both domestically and overseas.

     Promotional Products - "Logo America"

      The  Company sells "Activewear" such as t-shirts, jackets, and  hats  upon
which  the  Company  prints original designs, as well  as  corporate  and  other
promotional logos.  The Company maintains an in-house screen printing plant with
two  computerized presses which produce the garments for sale.  The Company uses
state  of  the art printing equipment together with computer graphic systems  to
obtain  a  high-quality reproduction of photographic realism. It  has  developed
processes  which allow photographs to be used as primary sources of artwork  and
is introducing new lines of photographic t-shirts.  The Company also sells other
promotional products such as pens, pencils, lapel pins, coffee mugs, mouse pads,
and  other  stationery items imprinted with corporate logos, promotional  logos,
and  original designs.  The Company markets its promotional products through its
"Logo America" division.

     Customers

     The Company currently sells to approximately 2,000 museum stores throughout
the  United States out of a market of over 6,000 stores.  The museum  gift  shop
market  includes  natural  history, science, zoos,  nature  centers,  aquariums,
history  and  space-related  facilities  (NASA  Base  shops).   The  Company  is
increasingly  selling outside its established niche to toy stores,  gift  stores
and other types of specialty retailers.

     No single customer accounts for more than 3% of sales and no single product
accounts for more than 6% of sales.  The Company has customers in every state in
the United States, as well as the District of Columbia.  The Company exports  to
more  than 20 foreign countries and regions including Canada, Europe, South  and
Central  America, Saudi Arabia, Finland, Germany, Japan, Hong Kong,  Korea,  New
Zealand, Denmark, Sweden and Australia.
<PAGE>
     Marketing and Sales

      The  Company  markets  its  products  through  its  full  color  catalogs,
newsletters, client visits, and telephone contact and solicitation.  The Company
also  exhibits its products and services at museum, gift, toy, and  other  trade
shows, as well as showrooms located across the country staffed by manufacturers'
sales  representatives.  The Company continues to emphasize its own  proprietary
products  and  trade names through aggressive advertising and extensive  package
redesign.

      Inside sales representatives sell the Company's products directly  to  key
accounts  by  telephone  and  other personal contact.   This  sales  method  has
permitted  the Company to have continuing contact with the Company's  customers,
allowing the Company to identify new markets quickly and to respond promptly  to
individual customer needs.  National sales coverage is supplemented by a network
of manufacturers' representative companies.

      The  Company's product lines are presented to customers through full color
catalogs which were completely redesigned for 1997.  The catalogs segregate  the
Company's product lines by division.  The catalogs are designed to permit buyers
to  select and purchase products and play an important role in the generation of
new  customers  and leads.  Customers are encouraged to place  orders  from  the
catalog through the Company's toll-free telephone number and by toll-free fax.

      Sales  invoices  are posted to the financial records on day  of  shipment,
which  is usually the same day as the order is entered.  No interest is  charged
during the first 30 days following posting of an invoice.  After 30 days, unpaid
invoices  are  deemed overdue and late charges of one and one half  percent  per
month  are applied to the unpaid balance.  A small number of orders are prepaid,
paid  C.O.D. or paid by credit card.  The Company requires a deposit of  50%  or
more  for  most  custom  design or imprinting orders.  A computerized  perpetual
inventory  is  maintained.   Customers must  request  approval  for  credits  in
writing.   Credits  are  processed and approved by  the  accounting  department.
Returned  merchandise  is inspected for damage and is  generally  subject  to  a
reasonable  restocking  charge.  Credit memos must  generally  be  used  against
future  purchases.   Sales are netted in the month the credit  memo  is  issued.
Historically,  credits and adjustments have been less than  2%  of  sales.   The
Company  believes that its sales, inventory and credit policies reflect standard
industry practices.
      Less  than 15% of the Company's sales are made on terms other than regular
terms  as  noted above.  In a limited number of cases, customers are granted  an
additional 30 to 60 days credit without service charges.

     Competition

      The  Company  competes against toy, educational, scientific  and  souvenir
manufacturers  and importers, distributors and book publishers.   The  Company's
ability  to  compete  successfully is based upon  its  core  competencies:   its
ability  to  offer  a  wide  range of specialized "theme"  products;  "same-day"
shipment  on most orders; and its in-house sales personnel who maintain  regular
and  close  contact  with  the Company's customers.  The  Company  believes  its
reputation,  service, and customer orientation enable it to build  and  maintain
customer loyalty.

      The Company believes that it can maintain and expand its customer base due
to  its  wide  range  of  products,  its customer  service  abilities,  and  its
experience  in  the industry.  The Company is strongly committed to  maintaining
and  enhancing  its  advantages  in its markets  by  continually  improving  the
products   and   services  it  offers.   These  services  include  "value-added"
merchandising  such as packaging and display materials intended  to  assist  the
Company's  customers in the sale of the Company's products.   In  addition,  the
Company  has  maintained  its  focused efforts  towards  the  establishment  and
extension of proprietary product lines in a move away from distributed lines.

     Personnel

      As of December 31, 1996, the Company had 41 full time employees, including
three  executive positions, twelve sales positions, and the remaining twenty-six
positions  to  fulfill  administrative responsibilities  in  marketing,  product
development, accounting, logistics, etc.  None of the employees are  represented
by  a  union.   In 1996, the Company offered certain benefits to  its  employees
including  life  insurance, an Employee Stock Ownership Plan  (ESOP),  a  401(k)
plan,  and employee contributed IRC Section 125 health plan.  All employees  are
required  to  sign  a  non-compete agreement prohibiting  competition  with  the
Company for a period of one year following termination of their employment.  The
Company believes its employee relations are good.
<PAGE>

ITEM 2.  DESCRIPTION  OF  PROPERTY:

      The  Company's operations are located in a 35,000 square foot building  on
2.5  acres  which  it owns in an industrial park in Ocala, Florida.   Management
considers  the  building adequate to house its operations  for  the  foreseeable
future.

ITEM 3.   LEGAL  PROCEEDINGS:

          NONE

ITEM 4.   SUBMISSION  OF  MATTERS  TO  A  VOTE  OF  SECURITY  HOLDERS:

          NONE

<PAGE>
                            PART II

ITEM 5.   MARKET  FOR  COMMON  EQUITY  AND  RELATED  STOCKHOLDER  MATTERS:

      The  Company  paid an 8% stock dividend in August 1995.  The  Company  has
previously  distributed  warrants  as dividends,  but  has  not  paid  any  cash
dividends.   Any  payment  of  cash dividends in  the  future  will  be  at  the
discretion of the Board of Directors and will depend on, among other things, the
Company's   future  earnings,  financial  condition,  capital  and  other   cash
requirements, and general business conditions.

      The  Company's Common Stock is traded on The NASDAQ SmallCap Market  under
the respective symbol APII.  The number of holders of the Company's Common Stock
as of March 5, 1997, was approximately 500.

      The high and low bid quotations for each quarter of the fiscal years ended
December 31, 1996 and 1995 are follows:

     Quarter Ended:          High Bid       Low Bid

     March 31, 1995              1.75            1
     June 30, 1995              3.625        1.375
     September 30, 1995         3.375       2.3125
     December 31, 1995         3.9375        1.625
     March 31, 1996            3.3125        2.875
     June 30, 1996               4.25            3
     September 30, 1996         3.125         2.75
     December 31, 1996         2.8125       2.0625


ITEM 6.   MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL CONDITION  AND
RESULTS  OF  OPERATIONS:

     General

      The  Company achieved a marginal sales increase over its record  sales  in
1995.   Management has expressed its dissatisfaction with the rate of its  sales
growth, but is optimistic about the effects of its current marketing and product
development efforts on future sales.  During the year ended December  31,  1996,
the  Company  exerted  significant energy towards the development  of  its  core
management team, creation of new marketing programs, packaging and repositioning
of  its  products, and the development of new concepts and products for sale  in
future  years.   Management expects these projects, joined  by  an  emphasis  on
developing  and  selling  only  proprietarily  packaged  products,  to  lead  to
increased market penetration and improved gross profit margins.

      Sales,  marketing, and product development efforts have  been  focused  on
developing  divisionalized,  proprietary lines of products.   During  1996,  the
Company established its network of manufacturers' reps to provide national sales
coverage for its new and existing lines of product.  The continued recruiting of
outside reps supplemented the further development of the Company's inside  sales
force.

      The  marketing  efforts of the Company bridge the gap  between  sales  and
product  development.  It seeks to provide the Company's sales  force  with  the
tools  and  resources necessary to further penetrate the Company's markets.   To
accomplish this, the Company continues to redesign its product packaging and  is
working  with   retailers to develop planagrams and point-of-purchase  displays.
By  improving the presentation of its proprietary products, the Company provides
its customers--retail stores--with the means to improve sales to their customers
- -the  consumers.  It addition to sales support, the Company's marketing  efforts
provide  product development research, feedback, and data needed to  create  and
improve product types and mix.
<PAGE>
     Coupled with its efforts in the improvement of the quality of its sales and
its  marketing efforts, the Company continues its investments in product quality
through its product development system. The Company feels the time and resources
invested in developing more proprietary products is leading to increased  market
penetration into its current and expanding customer base.  The Company  now  has
in  place  a  network  of  model makers, pattern makers, designers  and  product
development specialists.  This network composes the foundation of the  Company's
product  development  system.  The Company feels that the resultant  proprietary
products  carry  higher  perceived  values  and  lay  the  foundation  for   the
improvement of lasting profit margins.

      Any  statements that are not historical facts contained in this discussion
are  forward looking statements that involve risks and uncertainties,  including
but not limited to those relating to product demand, pricing, market acceptance,
the  effect  of economic conditions, intellectual property rights and litigation
and  the  outcome  of governmental proceedings, competitive products,  risks  in
product  and  technology  development, the results  of  financing  efforts,  the
ability  to  complete transactions, and other risks identified in this  and  the
Company's other Securities and Exchange Commission filings.

     Results of Operations

     The financial data included in the following table has been selected by the
Company  and  has  been  derived from the financial statements.   The  following
financial  data  should  be  read  in conjunction  with  the  audited  financial
statements and related notes included elsewhere herein.

                   Twelve (12) Months Ended December 31,
                               1996               1995

     Net Sales             $5,574,746         $5,487,015
     Cost of Sales          3,651,392          3,575,517
     Selling, General &
       Administrative Exp.  2,226,206*         1,700,258
     Net Income (loss)       (317,855)           149,878
     Net Income (loss)
       per Common Share         (0.21)              0.12
     Total Assets           3,872,316          3,734,184
     Stockholders' Equity   2,504,142          2,553,997

     *Includes charges of $491,662 associated with the
       discontinuation of distribution activities and
       a write down of assets.


Year Ended December 31

      Net  sales  were $5,574,746 and $5,487,015 in 1996 and 1995, respectively.
The  Company produced an increase despite a substantial reduction in  the  total
number  of  available products.  Management's efforts to streamline the  product
mix  in  a  directed  move  away from the distribution of  other  manufacturer's
products resulted in an only slight sales increase of $87,731, up 1.6%.

       Cost   of  sales  were  $3,651,392  and  $3,575,517  in  1996  and  1995,
respectively.  As a percentage of net sales, cost of sales was up slightly 65.5%
in  1996  and  65.2%  in  1995.  Accordingly, gross profit  was  $1,923,354  and
$1,911,498 in 1996 and 1995, respectively.  Management placed a strong focus  on
product and product packaging improvements in 1996 and 1995 which it anticipates
will reap benefits in future years.

     Selling expenses were $775,407 and $659,689 in 1996 and 1995, respectively.
As  a percentage of net sales, selling expenses were 13.9% and 12.0% in 1996 and
1995,   respectively.   Selling  expenses  are  primarily   related   to   sales
commissions,  the  Company's representation at industry  trade  shows,  and  its
efforts  to increase the quality of customer contacts.  The increase in  selling
expenses is primarily attributable to an enhanced commission structure  for  the
Company's  sales force and the further addition of manufacturers' representative
companies.
<PAGE>
      General and Administrative expenses were $959,137 and $1,040,569  in  1996
and  1995, respectively.  The decrease in General and Administrative is a result
of management's efforts to control costs.

      Product development and market repositioning expense of $491,662  in  1996
included  the  costs associated with the development of new proprietary  product
lines,  repackaging and repositioning of existing lines, and  a  write  down  of
assets  associated with discontinued and substantially altered products.   These
charges  resulted  from  management's efforts to  reposition  the  Company  from
distributor to manufacturer.

      Interest  expense related to current and long term debt  was  $55,493  and
$67,624 in 1996 and 1995, respectively. (See "Liquidity and Capital Resources")

      Interest income was $12,376 and $7,668 in 1996 and 1995, respectively, and
related primarily to interest earned on temporary cash investments.

      Other income has historically been insignificant and represented less than
one fourth of one percent of net sales in each of the last two years.

     Liquidity and Capital Resources

     As of December 31, 1996, current assets were $2,432,785 compared to current
liabilities of $768,174 for a current ratio of 3.2:1 from 4.3:1 at December  31,
1995.

      The  Company had negative cash flows from operations of $383,803 primarily
due  to  the  investment  in other assets subsequently written  off  as  product
development and market repositioning expense.  Total current assets decreased by
$63,436 while total assets increased by $138,132.  Accounts receivable decreased
by  $36,944 due in part to the increase in the allowance for doubtful  accounts.
Inventories,  primarily finished goods, decreased by $106,452 to  $1,204,778  at
December  31,  1996, from $1,311,230 at December 31, 1995 due primarily  to  the
reduction  in  the  number  of products being distributed  by  the  Company  and
improved  inventory  turn management.  Cash and cash equivalents  were  down  by
$136,948  and prepaid assets were up $195,908 due to the timing of cash  outlays
for  short  term amortizable assets.  Current liabilities were up  $187,987  due
primarily to borrowings against the Company's revolving line of credit.

      As  of  December  31,  1995,  the Company's  only  long-term  debt  was  a
convertible  promissory  note of $600,000 owed to a related  party.   This  note
bears  interest  at  9%  per annum, payable monthly,  and  is  convertible  into
1,036,800 shares of the Company's Common Stock.

     During the year ended December 31, 1996, the Company received approximately
$268,000  from the collection of stock subscription receivables.   In  addition,
the Company had a stock subscription receivable of $84,000 at year end.

      The  Company has established a revolving line of credit with  a  financial
institution that is secured by accounts receivable and inventory.  The borrowing
limit  as  of December 31, 1996 was $300,000, on which the Company had  borrowed
$175,000.   As of March 14, 1997, the Company's financial institution  increased
the Company's borrowing limit to $700,000.

      During 1996, the Company recorded normal depreciation of its fixed  assets
of  approximately  $111,000  and  write  downs  of  approximately  $83,000.   In
addition,  the  Company  invested  approximately  $196,000  and  88,000  in  the
acquisition  of  new  assets in 1996 and 1995, respectively.   Accordingly,  net
property, plant and equipment increased by approximately $85,000.

      Shareholders'  equity  at  December 31, 1996  decreased  by  approximately
$50,000  to $2,504,142.  Shareholder equity decreased due to the loss which  was
offset by the collection of stock subscription receivables.

<PAGE>
     Other Matters

     The Company's product line historically has not been significantly affected
by inflation and inflation has not had a significant effect on gross earnings.

      The Company's industry is seasonal in nature, reflecting peak sales in the
second quarter and slower sales in the fourth quarter.

ITEM 7.        FINANCIAL  STATEMENTS:

           Financial statements and schedules are submitted in Items  13(1)  and
          (2) on this Form 10-KSB.

ITEM 8.        CHANGES  IN  AND  DISAGREEMENTS  WITH  ACCOUNTANTS  ON
ACCOUNTING  AND  FINANCIAL  DISCLOSURE:

          NONE

ITEM 9.        DIRECTORS  AND  EXECUTIVE  OFFICERS,  PROMOTERS  AND  CONTROL
PERSONS:  COMPLIANCE  WITH  SECTION  16(A)  OF  THE  EXCHANGE  ACT:

               MANAGEMENT/BOARD OF DIRECTORS

 Name               Age              Position

Ronald Kaplan        31     Director, President, Chairman of the
                            Board of Directors, Chief Executive Officer

Judith Kaplan        58     Director, Chief Financial Officer

Warren Kaplan        59     Director

Richard Gordon       67     Director

Delton G. de Armas   26     Secretary

Robert Zumbahlen     40     Treasurer

      Ronald Kaplan, Director since 1991, was appointed Chairman of the Board on
January 1, 1996.  He was President ('93-present), Chief Executive Officer  ('96-
present),  Chief Operating Officer ('93-present), and Executive  Vice  President
('91-'93) of the Company.

      Judith Kaplan, Director since 1981, served as Chairperson of the Board  of
Directors  of the Company since its formation in 1981 until December  31,  1995.
Ms.  Kaplan  was  President ('81-'87), Secretary ('81-present), Chief  Executive
Officer ('81-'95), Chief Financial Officer ('81-present) and Treasurer ('81-'91)
of the Company.  She is the wife of Warren Kaplan and mother of Ronald Kaplan.

      Warren Kaplan, Director since 1987, was President of the Company from 1987
until  1994.   Mr. Kaplan now operates Kaplan Asset Management and serves  as  a
consultant to the Company.

      Richard  Gordon, Director since April 1996, is a former Apollo and  Gemini
Astronaut and has served both as director and officer with other publicly traded
companies, including Executive Vice President of the National Football  League's
New  Orleans  Saints,  Board  Director of Scott Science  and  Technology,  Inc.,
President/CEO of Astro Sciences Corporation, and President of Space Age America,
Inc.

      Delton  G. de Armas, Secretary, is a graduate of the University of Central
Florida  in  Orlando,  Florida with Bachelor of Science  degrees  in  Accounting
(1992) and Finance (1993).  Mr. de Armas joined Action Products in 1995 from the
Certified  Public  Accounting  firm  of Lovelace,  Roby  &  Company,  P.A.,  the
Company's  auditors.   He  currently serves  as  the  Company's  Controller  and
Accounting Manager.

      Robert  Zumbahlen  has been Treasurer since 1991.  He  is  a  graduate  of
Bentley  College in Waltham, Massachusetts (1979) with a Bachelor of Science  in
accounting.   Mr. Zumbahlen joined Action Products in 1984 and is currently  the
Company's Purchasing Manager.


                            PART III

ITEM 10.  EXECUTIVE  COMPENSATION:

      The  following table sets forth the aggregate compensation paid to  Ronald
Kaplan  (the  "Named  Executive Officer") by the Company.   None  of  the  other
executive  officers of the Company were paid a total annual salary  and  bonuses
which was $100,000 or more.
<TABLE>
<CAPTION>
                     Summary
                Compensation Table
                    Long Term
                  Compensation
<S>         <C>  <C>     <C>    <C>        <C>      <C>      <C>      <C>
                                                                     
                                Other                              
                                Restricted Other    Options           All
Name and                 Annual Compen-    Stock    /LTIP             Compen-
Principal        Salary  Bonus  sation     Award(s) SARs     Payouts  sation
Position    Year    ($)   ($)    ($)(1)    ($)      (#)      ($)       ($)
Ronald      1996 $73,370        $6,000              -0-      -0-      -0-
Kaplan      1995 $54,218        $6,000              -0-      -0-      -0-
CEO         1994 $47,335        $6,000              -0-      -0-      -0-
             
_________________________
  (1)Includes value of use of automobile, vacation pay, sick pay.
</TABLE>

      Ron  Kaplan  was promoted to Chief Executive Officer and Chairman  of  the
Board of Directors as of January 1, 1996 and continues to serve as President  of
the  Company.   Mr.  Kaplan's  annual salary is  $75,000  plus  the  use  of  an
automobile.

      The  following table sets forth the aggregate of options exercised in  the
year ended December 31, 1996 and the value of options held at December 31, 1996.
<TABLE>
<CAPTION>
Option Exercises/Option Values
<S>            <C>           <C>        <C>          <C>
                                                     Value of
               Shares                   Unexercised  Unexercised
               Acquired on   Value      Options at   Options at
Name           Exercise      Realized   Year End     Year End(1)
Ronald Kaplan  -             -          343,000      $228,420
                                                                    
             (1)The market price of the stock at December 31, 1996 was
             $2.44 per share. The Value of Unexercised options is
             shown net of the exercise price of $1.50.  Based upon the
             market price at year end, there were 100,000 options with
             an exercise price of $3.50 that were deemed to have no value.
</TABLE>

      Paragraph  16(a)  of  the Securities Exchange Act  of  1934  requires  the
Company's  directors and executive officers, and persons who own more  than  ten
percent  (10%)  of  the  Company's outstanding common stock  to  file  with  the
Securities and Exchange Commission (the "SEC") initial reports of ownership  and
reports  of changes in ownership of common stock.  Such persons are required  by
the  SEC Regulation to furnish the Company with copies of all such reports  they
file.   To  the Company's knowledge, based solely on a review of the  copies  of
such  reports furnished to the Company and written representations that no other
reports  were  required,  all  Section 16(a) filing requirements  applicable  to
officers,  directors and greater than ten percent (10%) beneficial  owners  have
been complied with.
<PAGE>
     Employee Stock Ownership Plan

      On  April  23, 1984, the Company adopted an Employee Stock Ownership  Plan
("ESOP").   The  ESOP  qualifies for special tax  benefits  under  the  Internal
Revenue  Code.  Under the ESOP, the Company, at the discretion of its  Board  of
Directors,  may  make  an  annual contribution to a trust  which  purchases  the
Company's stock from the Company for the benefit of the Company's employees  who
have  completed  at least 1,000 hours of work during the fiscal  year.  Employer
contributions under the ESOP are allocated to each employee's account on a  pro-
rata  basis according to the total compensation paid to, and the number of years
of  service by, all eligible employees.  An employee becomes 100% vested in  the
ESOP following 5 years of plan eligibility.  As of December 31, 1996, there were
28,215 shares of Common Stock held by the Company's ESOP trust.

     401(k) Plan

      Effective  October 3, 1986, the Company adopted a Voluntary  401(k)  Plan.
All  employees  are eligible for the plan.  Employees who have  worked  for  the
Company   18   months  are  eligible  for  a  34%  match  of  their   subsequent
contributions.   Benefits  are determined annually.   The  lowest  66%  of  paid
employees  may  contribute the lesser of 15% of their  salary  or  approximately
$9,000.   The  top 1/3 of employees cannot contribute a percentage greater  than
15% of their compensation or 150% of average contributions of the lowest 66%  of
paid  employees  to  a  maximum of approximately $9,000  or  applicable  maximum
allowed by the Internal Revenue Code.  Employer contributions vest within  three
months  and all contributions are held in individual employee accounts  with  an
outside company.

     Stock Option Plan

      On  May 28, 1996 the Board of Directors adopted a stock option plan called
the  "1996  Stock  Option  Plan" (the "Plan").   The  Board  of  Directors  have
determined that the Plan will work to increase the officers', key employees' and
consultants'  interest in the Company and to align more closely their  interests
with  the  interests  of  the Company's shareholders.  The  Board  of  Directors
believes that the Plan is in the Company's best interests.

      Under the Plan, the Company has reserved an aggregate of 900,000 shares of
Common  Stock  for issuance pursuant to options granted under  the  Plan  ("Plan
Options").   Plan  Options may either be options qualifying as  incentive  stock
options  ("Incentive  Options") or options that do not  qualify  ("Non-Qualified
Options").   Any  Incentive Option granted under the Plan must  provide  for  an
exercise  price of not less than 100% of the fair market value of the underlying
shares  on the date of such grant.  The exercise price of Non-Qualified  Options
shall  be determined by the Board of Directors or the Committee but shall in  no
event  be less than 5% of the fair market value of the underlying shares on  the
date of the grant.  As of December 31, 1996, there were 509,000 options existing
under the plan.

ITEM 11.  SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND  MANAGEMENT:

      The  following  table sets forth information as of  March  4,  1997,  with
respect to the beneficial ownership of Common Stock by all shareholders known by
the  Company  to  be  the beneficial owners of more than 5% of  its  outstanding
Common Stock, all directors, and all directors and officers of the Company as  a
group.  Except as noted below, each person has sole voting and investment  power
with  respect to the shares shown.  On the above date the Company had  1,549,926
shares of Common Stock outstanding.
<PAGE>



<TABLE>
<CAPTION>
                          Table of Beneficial Ownership
<S>                        <C>          <C>             <C>
                                       Amount and
                                       Nature of
Name and                   Title        Beneficial      Percent
Address                    of Class     Ownership(1)    of Class

Ronald S. Kaplan
344 Cypress Road
Ocala, FL  34472           Common       364,157 (3)     19.24%

Judith Kaplan
344 Cypress Road
Ocala, FL  34472           Common       843,302 (2)     44.02%

Warren Kaplan
344 Cypress Road
Ocala, FL  34472           Common       843,302 (2)     44.02%

Richard (Dick) Gordon, Jr.
344 Cypress Road
Ocala, FL  34472           Common        20,000 (4)      1.27%

All Directors and
Officers as a Group
(6 persons)                Common     1,286,912 (2,3,4) 56.97%
___________________
(1) Nature of ownership is record holder unless otherwise shown.

(2)  Includes spouse's shares (Judith Kaplan - 318,212; Warren Kaplan - 313,875)
plus  28,215  shares held as Trustee of the Company's Employee  Stock  Ownership
Plan Trust.  Also includes immediately exercisable options for Warren and Judith
Kaplan  each  to purchase 83,000 shares at $1.50 per share and 100,000 shares at
$3.50  per share.   Does  not  include 104,000  options issued to Elissa Kaplan,
daughter of Warren and Judith Kaplan, or any shares or options held by Ronald S.
Kaplan.   Does not include approximately  1,036,800 shares of Common Stock which
may be issued upon conversion  of  certain convertible  promissory notes held by
Ronald S. Kaplan and Elissa Kaplan.

(3) Includes immediately exercisable options to purchase 243,000 shares at $1.50
per share and 100,000 shares at $3.50 per share. Does  not include approximately
1,036,800  shares of Common Stock which may be issued upon conversion of certain
convertible promissory notes held by Ronald S. Kaplan and Elissa Kaplan.

(4)  Includes immediately exercisable options to purchase 20,000 shares at $3.50
per share.



ITEM 12.  CERTAIN  RELATIONSHIPS  AND  RELATED  TRANSACTIONS

      As of December 31, 1996, the Company owed $600,000 to Ronald S. Kaplan and
Elissa  Kaplan  in the amounts of $480,000 and $120,000, respectively,  on  five
year  convertible promissory notes.  This note bears interest at 9%  per  annum,
payable monthly, and is convertible into approximately 1,036,800 shares  of  the
Company's Common Stock.

<PAGE>
                            PART IV

ITEM 13.  EXHIBITS, LIST:

(a)  1.   Financial Statements

       (i)   Report of Independent Certified Public Accountants

      (ii)   Balance Sheet - December 31, 1996

     (iii)   Statements of Operations - Years ended December 31, 1996 and 1995

       (iv)  Statements  of  Changes in Stockholders'  Equity  -  Years  ended
             December 31, 1996 and 1995

       (v)   Statements of Cash Flows - Years ended December 31, 1996 and 1995

       (vi)  Notes to Financial Statements - Years ended December 31, 1996  and
             1995

     2.   Financial Statement Schedules                      NONE

     3.   Exhibits

        (i)    Plan of acquisition, reorganization, arrangement, liquidation  or
               succession                                    NONE

       (ii)   Articles of Incorporation and By-Laws filed as an Exhibit to  Form
              10-K filed April 12, 1988

     (iii)   Voting Trust Agreement                          NONE

      (iv)   Material Contracts

             (a) Employee  Stock Ownership Plan filed as  an  Exhibit  to  the
                 Company's Registration Statement on Form S-18, dated April 23,
                 1984, at pages 154-208
             (b) Incentive Stock Option Plan filed as an Exhibit to the 
                 Company's Registration Statement on Form S-18 dated 
                 September 25, 1984, at pages 210-220
             (c) Employment Agreement for Judith Kaplan dated January 1, 1992 as
                 filed as an Exhibit to Form 10-K for the year ended 
                 December 31, 1993.
             (d) Employment Agreement for Warren Kaplan dated January 1, 1992 as
                 filed as an Exhibit to Form 10-K for the year ended 
                 December 31, 1993.
             (e) 401(k) Plan dated October 3, 1986, filed as an Exhibit to Form
                 10-K filed August 15, 1987
             (f) Convertible Promissory Notes dated August 4, 1994 to Ronald S.
                 Kaplan and Elissa Kaplan.

       (v)   Statement re: Computation of Per Share Footnote 1, Page 7
              Earnings                        Financial Statement

      (vi)   Statements re: computation of ratios            NONE

     (vii)   Annual Report to security holders, Form 10-Q or quarterly report to
             security holders                                NONE

     (viii)  Letter re: Change in Accounting Principles      NONE

      (ix)   Previously unfiled Documents                    NONE

       (x)   Subsidiaries of Registrant                      NONE
<PAGE>
      (xi)   Published Report re: Matters Submitted to
             Vote of Security Holders                        NONE

     (xii)   Consents of Experts and Counsel             Consent of independent
                                                   certified public accountants

     (xiii)  Power of Attorney                               NONE

     (xiv)   Additional Exhibits

              (a)  Amendment to Employee Stock Ownership Plan dated February  8,
                   1988, filed as an Exhibit to Form 10-K filed March 31, 1989
              (b)  Amendment  to Employee Stock Ownership Plan dated  March  10,
                   1989, filed as an Exhibit to Form 10-K filed March 31, 1989

       (xv)   Information  from reports furnished to state insurance  regulatory
              authorities                                    NONE

(b)  Reports on Form 8-K                                     NONE

<PAGE>
                           SIGNATURES

      Pursuant  to  the  requirements of Section 13 or 15(d) of  the  Securities
Exchange  Act of 1934, Action Products International, Inc. has duly caused  this
report to be signed on its behalf by the undersigned, thereunto duly authorized.

                              ACTION  PRODUCTS  INTERNATIONAL,  INC.
                              a Florida corporation


Date: March 31, 1997          By: /s/ Ronald Kaplan
                              Ronald Kaplan, Chairman of the Board,
                              Chief Executive Officer,

      Pursuant to the requirements of the Securities Exchange Act of 1934,  this
report has been signed by the following persons on behalf of the registrant  and
in the capacities and on the dates indicated.

Signature                Title                              Date


/s/ Ronald Kaplan        Chairman of the Board/             March 31, 1997
Ronald Kaplan            President/Chief Executive
                         Officer/ Director


/s/ Judith Kaplan        Chief Financial Officer/           March 31, 1997
Judith Kaplan            Director


/s/ Delton de Armas      Controller/Secretary               March 31, 1997
Delton de Armas


</TABLE>



                     ACTION  PRODUCTS  INTERNATIONAL,  INC.
                                        
                                        
                                        
                              FINANCIAL  STATEMENTS
                                        
                                        
                  Years  Ended  December  31,  1996  and  1995




<PAGE>

             REPORT  OF  INDEPENDENT  CERTIFIED  PUBLIC  ACCOUNTANTS







Board  of  Directors
Action  Products  International,  Inc.
Ocala,  Florida



We have audited the accompanying balance sheet of Action Products International,
Inc.  as of December 31, 1996, and the related statements of operations, changes
in  shareholders' equity, and cash flows for each of the two years in the period
ended  December 31, 1996.  These financial statements are the responsibility  of
the  Company's management.  Our responsibility is to express an opinion on these
financial statements based on our audits.

We   conducted  our  audits  in  accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing  the  accounting  principles used and significant  estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In  our  opinion, the financial statements referred to above present fairly,  in
all  material respects, the financial position of Action Products International,
Inc.  as  of December 31, 1996, and the results of its operations and  its  cash
flows  for  each  of  the two years in the period ended December  31,  1996,  in
conformity with generally accepted accounting principles.




                            /s/ Lovelace, Roby & Company, P. A.   

                            LOVELACE,  ROBY  &  COMPANY,  P. A.
                            Certified  Public  Accountants


Orlando,  Florida
January  23,  1997, except for Note 7 as
  to which the date is March 10, 1997


<PAGE>
<TABLE>
<CAPTION>

                       ACTION PRODUCTS INTERNATIONAL, INC.
                                        
                                  BALANCE SHEET
                                        
                                December 31, 1996
                                        
                                        
                                        
                                     ASSETS

<S>                                                    <C>
CURRENT ASSETS
 Cash and cash equivalents                             $  463,137
 Accounts receivable, net of an allowance
   for doubtful accounts of $25,500                       517,982
 Inventories, net                                       1,204,778
 Prepaid expenses and other assets                        225,888
 Income taxes refundable                                   21,000

                    TOTAL CURRENT ASSETS                2,432,785



PROPERTY, PLANT AND EQUIPMENT
 Land                                                      67,382
 Building and building improvements                       986,795
 Equipment                                                737,871
 Furniture and fixtures                                   145,166
                                                        1,937,214
 Less accumulated depreciation                           (872,692)

       NET PROPERTY, PLANT AND EQUIPMENT                1,064,522


OTHER ASSETS                                              375,009





                             TOTAL ASSETS              $3,872,316
</TABLE>

    The accompanying notes are an integral part of the financial statements.
<PAGE>


<TABLE>
<CAPTION>
                      LIABILITIES AND SHAREHOLDERS' EQUITY

<S>                                                    <C>
CURRENT LIABILITIES
 Accounts payable                                      $  383,891
 Accrued expenses                                         161,264
 Accrued payroll and related                               43,519
 Accrued interest                                           4,500
 Borrowings under line of credit                          175,000

               TOTAL CURRENT LIABILITIES                  768,174

LONG-TERM LIABILITIES
 Notes payable to shareholders                            600,000

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY
 Common stock - $.001 par value; 7,500,000
   shares authorized; 1,549,926 shares issued
   and outstanding                                          1,550
 Additional paid-in capital                             2,904,192
 Accumulated deficit                                     (317,600)
 Stock subscription receivable                            (84,000)

              TOTAL SHAREHOLDERS' EQUITY                2,504,142





   TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY          $3,872,316


</TABLE>


<PAGE>
<TABLE>
<CAPTION>

                       ACTION PRODUCTS INTERNATIONAL, INC.
                                        
                            STATEMENTS OF OPERATIONS

                                              Years Ended December 31,
                                                1996       1995
<S>                                             <C>        <C>
NET SALES                                       $5,574,746 $5,487,015
COST OF SALES                                    3,651,392  3,575,517

                                  GROSS PROFIT   1,923,354  1,911,498

OPERATING EXPENSES
 Selling                                           775,407    659,689
 General and administrative                        959,137  1,040,569
 Product   development  and  market
    repositioning  expense                         491,662          -
                                                 2,226,206  1,700,258

                 INCOME (LOSS) FROM OPERATIONS    (302,852)   211,240

OTHER INCOME (EXPENSE)
 Interest expense                                  (55,493)   (67,624)
 Interest income                                    12,376      7,668
 Other income                                        7,114     12,594
                                                   (36,003)   (47,362)

                          INCOME (LOSS) BEFORE
                    PROVISION FOR INCOME TAXES    (338,855)   163,878

PROVISION (BENEFIT) FOR INCOME TAXES
 Current                                          (21,000)     23,000
 Deferred                                             -        (9,000)
                                                  (21,000)     14,000

                             NET INCOME (LOSS) $ (317,855) $  149,878

INCOME (LOSS) PER SHARE
 Primary                                       $    (0.21) $      0.12
 Fully diluted                                 $    (0.21) $      0.11

WEIGHTED AVERAGE NUMBER OF
COMMON SHARES OUTSTANDING
 Primary                                         1,524,926   1,421,000
 Fully diluted                                   1,524,926   1,466,600
</TABLE>


    The accompanying notes are an integral part of the financial statements.

<PAGE>
<TABLE>
<CAPTION>

                       ACTION PRODUCTS INTERNATIONAL, INC.
                                        
                  STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY



                 COMMON STOCK      ADDITIONAL          STOCK        TOTAL
                 $.001 PAR VALUE   PAID-IN    ACCUM.   SUBS         SHRHLDRS'
                 SHARES    AMOUNT  CAPITAL    DEFICIT  RECEIVABLE   EQUITY
<S>              <C>       <C>     <C>        <C>      <C>          <C>
BALANCE-12/31/94 1,042,820 $1,043  $1,947,577 $204,527 $ -          $2,153,147
                                                                               
ISSUANCE OF          5,000      5       4,683   -        -               4,688
 COMMON SHARES
 FOR EMPLOYEE
 STOCK OWNERSHIP 
 TRUST
                                                                               
ISSUANCE OF        341,000    341     522,943   -       (277,000)      246,284
 COMMON SHARES
 ON EXERCISE OF
 OPTIONS
                                                                               
ISSUANCE OF  8%    111,106    111     354,039 (354,150)   -           -
 STOCK DIVIDEND
                                                                               
NET INCOME             -      -           -    149,878    -            149,878
                                                                               
BALANCE -        1,499,926 $1,500  $2,829,242     $255 $(277,000)   $2,553,997
 DECEMBER 31,
 1995
                                                                               
COLLECTION OF          -      -           -        -     268,000       268,000
 STOCK
 SUBCRIPTIONS
                                                                               
ISSUANCE OF         50,000     50     74,950       -     (75,000)          -
 COMMON SHARES
 ON EXERCISE OF
 OPTIONS
                                                                               
NET LOSS               -      -          -    (317,855)      -        (317,855)
                                                                               
BALANCE-         1,549,926 $1,550 $2,904,192 $(317,600) $(84,000)   $2,504,142
DECEMBER 31,
1996


</TABLE>




    The accompanying notes are an integral part of the financial statements.

<PAGE>
<TABLE>
<CAPTION>

                       ACTION PRODUCTS INTERNATIONAL, INC.
                                        
                            STATEMENTS OF CASH FLOWS

                                           Years Ended December 31,
                                                1996        1995
<S>                                        <C>             <C>
CASH FLOWS FROM OPERATING ACTIVITIES
 Net income (loss)                         $  (317,855)    $ 149,878
 Adjustments to reconcile net income
 (loss) to net   cash provided by (used in)
 operating activities
   Depreciation                                110,415        93,240
   Amortization                                 67,312        54,836
   Benefit for deferred income taxes                -         (9,000)
   Provision for contribution to
Employee Stock Ownership Plan                      -           4,688
   Provision for bad debts                      22,000           -
   Provision for Product development
and market repositioning expense               491,662           -
   Loss on disposal of fixed assets                593           -
   Decrease (increase) in accounts
receivable, net                                 14,944      (108,855)
   Decrease in inventories, net                106,452       130,021
   (Increase) decrease in prepaid
expenses and other current assets             (360,255)       66,715
   (Increase) decrease in income
taxes refundable                               (21,000)       10,000
   Increase in other assets                   (511,058)     (140,726)
   (Decrease) increase in accounts payable     (88,354)      191,290
   Increase in accrued expenses                112,416        36,873
   (Decrease) increase in income
taxes payable                                  (11,075)       11,075

                         NET CASH (USED IN)
           PROVIDED BY OPERATING ACTIVITIES   (383,803)      490,035

CASH FLOWS FROM INVESTING ACTIVITIES
 Acquisition of property, plant
and equipment                                 (196,145)      (87,964)

CASH FLOWS FROM FINANCING ACTIVITIES
 Collection of stock subscriptions
receivable                                      268,000         -
 Net proceeds from issuance of common
stock and options                                  -         246,284
 Proceeds from borrowings under line
of credit                                       175,000         -
 Repayments of related-party
borrowings                                            -     (335,320)

                      NET CASH PROVIDED BY
             (USED IN) FINANCING ACTIVITIES     443,000      (89,036)

                NET (DECREASE) INCREASE IN
                  CASH AND CASH EQUIVALENTS    (136,948)     313,035

CASH AND CASH EQUIVALENTS AT
BEGINNING OF PERIOD                             600,085      287,050


                  CASH AND CASH EQUIVALENTS
                           AT END OF PERIOD  $  463,137   $  600,085
</TABLE>


    The accompanying notes are an integral part of the financial statements.

<PAGE>

                       ACTION PRODUCTS INTERNATIONAL, INC.
                                        
                          NOTES TO FINANCIAL STATEMENTS
                                        
                     Years Ended December 31, 1996 and 1995



NOTE 1 -SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

        Description of Business

        Action  Products  International, Inc. (the Company) is  engaged  in  the
        manufacture  and  sale  of toys, books, freeze dried  snack  foods,  and
        other  educational  and entertaining products.  The Company  also  sells
        and   imprints   promotional  products.   The  Company's  products   are
        wholesaled worldwide to educational and leisure industry retailers.

        Cash and Cash Equivalents

        For  financial presentation purposes, the Company considers  short-term,
        highly  liquid investments with original maturities of three  months  or
        less to be cash equivalents.

        Inventories

        Inventories,  which  consist primarily of finished goods  purchased  for
        resale, are stated at lower of cost (determined by the first-in,  first-
        out   method)  or  market.   At  December  31,  1996,  the  Company  had
        approximately  $164,000  of work in process  inventory.   The  inventory
        valuation allowance at December 31, 1996 was approximately $77,000.

        Property, Plant and Equipment

        Property,  plant  and  equipment are stated at  cost.   Depreciation  is
        provided using the straight-line method over the estimated useful  lives
        of the various classes of assets, as follows:

         Building                                     40 Years
         Building improvements                    6 - 12 Years
         Furniture and fixtures                        5 Years
         Equipment                                 5 - 7 Years

        Revenue Recognition

        The  Company recognizes revenue from the sale of its products to  retail
        establishments   as  transactions  are  completed.    Transactions   are
        generally considered complete when goods are shipped.

        Income Taxes

        The  Company  recognizes deferred tax liabilities  and  assets  for  the
        expected  future tax consequences of events that have been  included  in
        its   financial  statements  or  tax  returns.   Deferred   income   tax
        liabilities  and  assets are determined based on the difference  between
        the  financial statement and tax bases of liabilities and  assets  using
        enacted  tax  rates in effect for the year in which the differences  are
        expected to reverse. (See Note 4)

<PAGE>
NOTE 1 -SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

        Net Income (Loss) Per Share

        Net  income  (loss)  per common share and common share  equivalents  are
        computed  based  upon the weighted average number of  shares  (including
        ESOP shares) and common share equivalents outstanding during each year.

        In  1996,  common share equivalents were not considered in the  earnings
        per  share calculation because the effect would have been anti-dilutive.
        Primary  and  fully diluted net income per share in 1995 include  common
        shares assumed to have been issued as a result of the exercise of  stock
        options.   Proceeds  from the pro-forma exercise of  stock  options  for
        greater  than  300,000 shares, approximately 20 percent of total  common
        shares  outstanding at December 31, 1995, were assumed  to  be  used  to
        retire long-term debt bearing interest at nine percent, increasing  pro-
        forma net income accordingly.

        Use of Estimates

        The  preparation  of financial statements in conformity  with  generally
        accepted  accounting principles requires management  to  make  estimates
        and   assumptions  that  affect  the  reported  amounts  of  assets  and
        liabilities and disclosure of contingent assets and liabilities  at  the
        date  of  the financial statements.  Estimates also affect the  reported
        amounts  of  revenues and expenses during the reporting period.   Actual
        results could differ from those estimates.

        Credit Risk and Fair Value of Financial Instruments

        Financial   instruments  which  potentially  subject  the   Company   to
        concentrations  of  credit  risk  at December  31,  1996  include  trade
        receivables  and  approximately $185,000 of cash deposited  in  a  money
        market  fund.   Concentrations of credit  risk  with  respect  to  trade
        receivables  are  limited,  in the opinion of  management,  due  to  the
        Company's large number of customers and their geographic dispersion.

        The  carrying values of cash and cash equivalents and the line of credit
        approximate  their fair values.  It is not practicable to  estimate  the
        fair  value  of  the note payable to related party due  to  the  related
        party nature and the equity conversion features.

        Product Development and Market Repositioning Costs

        During  1996, to reposition itself in its market and enter new  markets,
        the   Company   consolidated  its  array  of  products  into   distinct,
        proprietary  lines.  As a result, expense was recognized for  previously
        deferred  costs related to abandoned and substantially altered products.
        Additionally, costs associated with the development of new products  and
        changes to existing products were charged to operations.



<PAGE>
NOTE 2 -RELATED-PARTY BORROWINGS

        At  December  31,  1996,  the  Company had  long-term  debt  payable  to
        shareholders,  resulting primarily from working capital  loans  and  the
        purchase of the Company's facility in prior years, as follows:

          Unsecured promissory notes payable to  related
          parties,  bearing interest at  9%  per  annum,
          monthly   payments  of  interest  only   until
          September 1, 2002, with 24 monthly payments of
          principal   and   interest  of   $27,411   due
          thereafter, convertible at any time  in  whole
          or in part at the lender's option after May 9,
          1995, into common shares of the Company at 
          $.579 per share                                               $600,000


        The  Company  has  reserved, from its authorized but  unused  shares  of
        common  stock, 1,036,800 shares for use in the event the long-term  debt
        is converted.

        Future  principal  maturities of long-term debt to related  parties  are
        approximately  as  follows:   $93,000 in 2002;  $295,000  in  2003;  and
        $212,000 in 2004.

        Cash  paid  for interest during the years ended December  31,  1996  and
        1995 was approximately $55,000 in each year.


NOTE 3 -STOCK DIVIDEND

        At  its  1995  annual  shareholders' meeting,  the  Company's  Board  of
        Directors  declared an 8 percent stock dividend payable to  shareholders
        of  record on July 28, 1995.  As a result, approximately 111,000  common
        shares   were   issued  and  the  Company  charged   retained   earnings
        approximately  $354,000  in 1995 to reflect the  capitalization  of  the
        dividend shares.


NOTE 4 -INCOME TAXES

        The Company had no foreign operations subject to foreign income taxes.

        Significant  components of the Company's deferred  tax  liabilities  and
        assets at December 31, 1996 are approximately as follows:

             Deferred Tax Liabilities
                 Depreciation                     $ (10,000)
             Deferred Tax Assets
                 Bad Debt Allowance       $  5,000
                 Inventories                 8,000
                 Accrued interest and
                 compensation                2,000
                 Net operating loss
                 carryforwards              62,000
                 Gross deferred tax assets  77,000
                 Valuation allowance       (67,000)
                 Net deferred tax assets             10,000
             Net deferred taxes                    $    -

        During 1996, deferred tax asset valuation allowance increased $65,000.

        The  difference between the Company's effective income tax rate and  the
        federal statutory rate is reconciled below:

                                               1996       1995

          Federal provision (benefit)
          expected at statutory rates      $ (111,000)  $ 55,500
          Surtax exemption                      4,000     (7,800)
          Alternative Minimum Tax and
           other carryback items              (21,000)    (2,000)
          Tax effects of net operating loss   107,000    (31,700)
              Provision (benefit) for
              income taxes                 $  (21,000)  $ 14,000

        At  December  31, 1996, net operating losses in the amount  of  $275,000
        are  available  to  carry forward to offset taxable income  through  the
        year  2011.   Income taxes paid in cash were approximately  $12,000  and
        $10,000   during   the  years  ended  December  31,   1996   and   1995,
        respectively.  The Company has received overpayments from  the  Internal
        Revenue  Service of approximately $112,000.  This amount is included  in
        the liabilities of the accompanying balance sheet.


NOTE 5 -EMPLOYEE STOCK OWNERSHIP AND OPTION PLANS

        The  Company  has  an Employee Stock Ownership Plan  (the  ESOP),  which
        covers  substantially  all employees.  The ESOP  provides,  among  other
        things, that contributions to the ESOP shall be determined by the  Board
        of  Directors  prior  to  the end of the Company's  year  and  that  the
        contributions  may be paid in cash, Company stock or other  property  at
        any time within the limits prescribed by the Internal Revenue Code.   At
        December  31,  1996, the ESOP held approximately 33,000  shares  of  the
        Company's common stock.  During 1995, the Company contributed  5,000  of
        its  common  shares  to the ESOP.  As a result, $4,688  was  charged  to
        operations in 1995.  No shares were contributed in 1996.

        On May 28, 1996 the Company's Board of Directors adopted the "1996 Stock
        Option Plan"  (the  SOP).   Under the  SOP, the  Company has reserved an
        aggregate  of  900,000 shares  of  Common Stock for issuance pursuant to
        options.   SOP  options  are issuable at the  discretion of the Board of
        Directors  at  exercise prices of not less than the fair market value of
        the underlying shares on the grant date. During 1996, a total of 509,000
        options  were issued under the SOP at a weighted  average exercise price
        of approximately $3.50 per share.

        Stock  options  outstanding  at  December 31, 1996  expire  as  follows:
        463,000 in 1999, 509,000 in 2001.   In  the event  of  a  change in  the
        Company's control, the options  may  not  be callable  by  the  Company.
        The following table summarizes the  stock  option activity for the years
        ended December 31, 1995 and 1996:


                                                    Shares Under
                                                       Option

         Outstanding at December 31, 1994             711,000

         Exercised during 1995                       (341,000)
         Called during 1995                            (5,000)
         Granted during 1995                          110,000
         Effect of Stock Dividend                      38,000

         Outstanding at December 31, 1995             513,000

         Exercised during 1996                        (50,000)

         Granted during 1996                          509,000

         Outstanding at December 31, 1996             972,000


<PAGE>
NOTE 5 -EMPLOYEE STOCK OWNERSHIP AND OPTION PLANS (Continued)

        All stock options not granted under the SOP are exercisable at $1.50 per
        share.

        During  1995,  341,000 stock options were exercised,  resulting  in  net
        proceeds to the Company of approximately $523,000.  During 1996,  50,000
        stock  options  were  exercised resulting in net  proceeds  of  $75,000.
        Stock  subscriptions  receivable  from  the  exercise  of  options  were
        $84,000 and $277,000 at December 31, 1996 and 1995, respectively.

        During  1995, the Financial Accounting Standards Board issued  FAS  123,
        "Accounting for Stock-Based Compensation."  This pronouncement  requires
        that  the  Company calculate the value of stock options at the  date  of
        grant  using an option pricing model.  The Company has elected the "pro-
        forma,  disclosure  only" option permitted under  FAS  123,  instead  of
        recording a charge to operations, as shown below:

                                                            1996      1995
         Net income (loss)          As reported          (317,855)  149,878
                                    Pro forma            (635,487)  114,880

         Income (loss) per share  Primary
                                    As reported             (0.21)     0.12
                                    Pro forma               (0.42)     0.08
                                  Fully diluted
                                    As reported             (0.21)     0.11
                                    Pro forma               (0.42)     0.07

        Because  the  FAS  123  method of accounting has  not  been  applied  to
        options  granted  prior  to January 1, 1995,  the  resulting  pro  forma
        compensation  cost may not be representative of that to be  expected  in
        future years.

        The  Company's  weighted-average assumptions used in the  pricing  model
        and resulting fair values were as follows:

                                           1996    1995
         Risk-free rate                    6.50%   6.50%
         Expected option life (in years)       5       5
         Expected stock price volatility     45%     45%
         Grant date value                  $0.62   $0.32


NOTE 6 -EMPLOYEE BENEFIT PLANS

        The   Company   has  a  401(k)  employee  benefit  plan,  which   covers
        substantially  all employees.  Under the terms of the 401(k)  plan,  the
        Company  is  to  contribute  an amount, as determined  annually  by  the
        Company's   Board   of   Directors,  of  the   participants'   voluntary
        contributions  to  the  plan.   The Company  has  charged  approximately
        $15,500  and  $13,100 in 1996 and 1995, respectively, to operations  for
        its contributions to the plan.

<PAGE>
NOTE 7 -CREDIT LINE

        During  1996,  the  Company obtained a line of credit with  a  financial
        institution  under  a  revolving loan agreement, which  matures  May  9,
        1997.   The  borrowing  limit  as of December  31,  1996  was  $300,000.
        Borrowings   are   collateralized  by  all   accounts   receivable   and
        inventories  and  interest  is payable quarterly  at  one  half  of  one
        percent  over the financial institution's prime rate (8.25  at  December
        31,  1996).   The  agreement  provides that,  among  other  things,  the
        Company  maintain  a minimum working capital and net  worth,  a  maximum
        debt  to  net  worth  ratio, and a 30 day resting  requirement,  all  as
        defined  in  the  agreement.   The agreement also  prohibits  additional
        indebtedness in excess of $200,000 in aggregate.  At December  31,  1996
        the Company had $175,000 of borrowings under the line of credit.  As  of
        March  10,  1997,  the  Company  had  received  a  commitment  from  its
        financial  institution to increase the borrowing limit to $700,000  with
        no material changes in the covenant requirements.

NOTE 8 -INTERNATIONAL SALES

        Export  sales  amounted to approximately $325,000 and $455,000  in  1996
        and 1995, respectively.
<PAGE>


CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

We consent to the incorporation by reference in the Registration Statement 
of Action Products International, Inc. on Form S-8 and in the related prospectus
of our report dated January 23, 1997, except for Note 7 as to which the date is 
March 10, 1997, with respect to the financial statements of Action Products 
International, Inc. included in this Annual Report on Form 10-KSB for the years 
ended December 31, 1996.


        /s/ Lovelace Roby & Company, P. A.
        LOVELACE, ROBY & COMPANY, P. A.
        Certified Public Accountants


Orlando, Florida
March 31, 1997


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<ARTICLE> 5
<MULTIPLIER>   1,000
       
<S>                                     <C>
<PERIOD-TYPE>                           YEAR
<FISCAL-YEAR-END>                       Dec-31-1996
<PERIOD-START>                          Jan-01-1996
<PERIOD-END>                            Dec-31-1996
<CASH>                                          463
<SECURITIES>                                      0
<RECEIVABLES>                                   518
<ALLOWANCES>                                      0
<INVENTORY>                                    1205
<CURRENT-ASSETS>                               2433
<PP&E>                                         1937
<DEPRECIATION>                                 (873)
<TOTAL-ASSETS>                                 3872
<CURRENT-LIABILITIES>                           768
<BONDS>                                         600
<COMMON>                                          2
                             0
                                       0
<OTHER-SE>                                     2503
<TOTAL-LIABILITY-AND-EQUITY>                   3872
<SALES>                                        5575
<TOTAL-REVENUES>                               5575
<CGS>                                          3651
<TOTAL-COSTS>                                  3651
<OTHER-EXPENSES>                               2226
<LOSS-PROVISION>                                  0
<INTEREST-EXPENSE>                               55
<INCOME-PRETAX>                                (339)
<INCOME-TAX>                                    (21)
<INCOME-CONTINUING>                            (317)
<DISCONTINUED>                                    0
<EXTRAORDINARY>                                   0
<CHANGES>                                         0
<NET-INCOME>                                   (317)
<EPS-PRIMARY>                                  (.21)
<EPS-DILUTED>                                  (.21)
        

</TABLE>


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