ACTION PRODUCTS INTERNATIONAL INC
10KSB, 1998-03-31
ICE CREAM & FROZEN DESSERTS
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<PAGE>
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC  20549

                                   FORM 10-KSB

 Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of
                                      1934

For the fiscal year ended December 31, 1997Commission file number 0-13118


                        ACTION  PRODUCTS  INTERNATIONAL,  INC.
                 (Name of Small Business Issuer in Its Charter)

           Florida                                59-2095427
   (State of incorporation)           (IRS Employer Identification No.)

                  344 Cypress Road, Ocala, Florida  34472-3108
                    (Address of principal executive offices)

               Registrant's telephone number, including area code
                                 (352) 687-2202

        Securities registered pursuant to Section 12(b) of the Act:  None
           Securities registered pursuant to Section 12(g) of the Act:

                      Common Stock, par value $.001 per share
                                (Title of Class)

    Check  whether the Issuer (1) has filed all reports required to be filed  by
Section  13 or 15(d) of the Securities Exchange Act of 1934 during the  past  12
months (or for such shorter period that the registrant was required to file such
reports), and (2) has been subject to such filing requirements for the  past  90
days.  Yes   X    No

    Check if there is no disclosure of delinquent filers in response to Item 405
of  Regulation  S-B  is not contained in this form, and no  disclosure  will  be
contained,  to  the  best  of registrant's knowledge,  in  definitive  proxy  or
information statements incorporated by reference in Part III of this Form 10-KSB
or any amendment to this Form 10-KSB.[   ]

      State issuer's revenues for its most recent fiscal year:  $ 5,864,300
                                        
    The aggregate market value of the voting stock held by the non-affiliates of
the  Registrant  was  $2,850,625 based on the average high  and  low  bid  price
reported March 25, 1998 (based on 912,200 shares).

   Indicate the number of shares outstanding of each of the registrant's classes
of common stock, as of March 25, 1998

          Class                                             Outstanding
      Common Stock, $.001                                         1,624,900

                       DOCUMENTS INCORPORATED BY REFERENCE
                                      NONE

<PAGE>

                             PART I

ITEM 1. DESCRIPTION OF BUSINESS:

     (a)  General Development of Business

     Action Products International, Inc. (the "Company") began its operations in
     1977  and  subsequently  incorporated in  Florida  in  1984.   The  Company
     designs,  manufactures,  and  markets toys  and  published  products  in  a
     creative  portfolio of educationally-minded product lines.   The  Company's
     products  are sold primarily to toy stores, specialty retailers,  education
     outlets,  museums,  zoos, aquariums, theme parks, and  attractions  in  the
     United States and worldwide.

     In  1996,  a new CEO was named from within the Company.  He and  his  newly
     formed management team have transformed the Company into a manufacturer and
     producer of toys and published products from its previous role as a toy and
     book  distributor.  During the past fiscal year, the Company  has  expanded
     its  existing product lines, developed new proprietary products and entered
     new  distribution channels.  The result has been a marked growth  in  gross
     profit  margins and the beginning of a balanced portfolio of product lines.
     The Company has also recently announced its plans to pursue acquisitions in
     the children's toy, publishing and software arenas.

     The Company's focus on core product lines has created opportunities for the
     divestiture  of non-core product lines.  On December 31, 1997, the  Company
     completed  its  sale  of the Action Snacks(r) freeze-dried  foods  line  to
     American  Outdoor Products, Inc.  The total purchase price was  $2,200,000,
     including  notes  receivable, the aggregate of  which  is  $1,850,000,  and
     $350,000 cash.  Total cash and principal payments plus interest will  total
     approximately  $3,000,000.   The  purchase price  represents  approximately
     three times the annual sales of this product line.  The Company intends  to
     use the proceeds from this transaction for the development and marketing of
     the Company's core product lines.

     (b)  Description of Business Products

     The  Company sells its educational toy product lines under the name "Action
     Products."   The  lines  include  figurines, Woodkits(tm),  activity  kits,
     Imaginetics(tm),  PowerBalls(tm), and other  toy  and  gift  items  with  a
     strategic emphasis on space, dinosaurs, science and nature, and other  non-
     violent  categories.  The Company's products are derived from approximately
     20  sources  and  are produced by outside manufacturing  companies  in  the
     United  States, Mexico, Taiwan, Hong Kong and increasingly, China, and  are
     brought in directly by the Company as finished goods.

     The  Company publishes its line of educational books under the name "Action
     Publishing(tm)."   The  line  includes children's  activity,  coloring  and
     sticker books and CD-ROM's on topics such as nature, science, dinosaurs and
     aerospace.  Its books are produced both domestically and overseas.

<PAGE>
     Customers

     Management  has  focused its efforts on growing the Company's  distribution
     channels.  The Company still currently sells to approximately 1,500  museum
     stores and attractions throughout the United States and the world, a market
     that served as the Company's niche for many years.  While this niche market
     provides  a  solid foundation for future growth, the Company is continually
     expanding  its  distribution outside its established niche to  toy  stores,
     bookstores, and other types of specialty retailers.

     Customers  obtained  from these new markets emulate the  mass  market  with
     multiple-outlet volume buying.  This results in larger individual orders of
     a  reduced number of SKU's (stock keeping units).  In addition to expanding
     into these new markets, management has begun implementing its plan to enter
     mass  market  distribution.   The Company is  exploring  various  licensing
     arrangements  of  high-recognition names providing the  strategic  leverage
     needed  to  capture  the  mass  market customer  base.   In  addition,  the
     Company's  announced  strategy of pursuing acquisitions  of  other  toy  or
     publishing  companies may provide an entree into the  mass  market  through
     established channels of distribution.

     The  Company has customers in every state in the United States, as well  as
     the  District  of  Columbia.  The Company exports to more than  15  foreign
     countries and regions including Europe, South and Central America,  Canada,
     Saudi  Arabia,  Japan, Hong Kong, Korea, New Zealand,  and  Australia.   No
     single  customer accounts for more than 6% of sales and no  single  product
     accounts for more than 2% of sales.

     Marketing and Sales

     The  Company  markets  its product lines through its full  color  catalogs,
     newsletters, trade publications, client visits, the Internet, and telephone
     contact and solicitation.  The Company also exhibits its product lines  and
     services at toy, gift, museum, book, school supply, and other trade  shows,
     as  well  as showrooms located across the country staffed by manufacturers'
     sales  representatives.  The Company capitalizes on strategic  advertising,
     product  placement  and  package design to emphasize  its  own  proprietary
     product lines and trade names.

     A  network  of  manufacturers' representative companies  ("rep  companies")
     provides  the Company with national sales coverage.  This network  includes
     toy  reps,  book  reps,  and educational dealers and  distributors  and  is
     supplemented  by  the Company's in-house sales staff.  The Company  employs
     sales  professionals to sell its product lines directly  to  certain  house
     accounts  by  telephone,  visits, correspondence, trade  shows,  and  other
     personal  contact.  This combined sales method provides  the  Company  with
     ongoing  customer  contact, allowing the Company to  identify  new  markets
     quickly  and  to  respond  promptly  to  individual  customer  needs.   The
     Company's  customer service representatives offer opportunities  for  sales
     increases  in  assisting  the rep companies and their  customer  base  with
     customer support and the various administrative tasks involved in  new  and
     recurring orders.

     The  Company's  catalogs segregate the Company's toy and  published  lines.
     The  catalogs are designed to permit buyers to select and purchase products
     and  play  an important role in the generation of new customers and  leads.
     To  supplement  its printed catalogs, the Company recently  established  an
     Internet-accessible "online" catalog as an added resource for  its  growing
     customer  base.  Customers are encouraged to place orders from the catalogs
     through  the  Company's  toll-free telephone  number,  toll-free  fax,  and
     password protected online ordering.


<PAGE>
     International Sales and Manufacturing

     Revenues  from  the Company's international sales represented approximately
     3.3%  and  5.8% of total revenues in 1997 and 1996, respectively.   Product
     lines  marketed  internationally are generally the same as  those  marketed
     domestically and generally sold internationally directly to retail  stores.
     The  Company  recently added a South and Central American  distributor  and
     plans to achieve wider distribution through the addition of distributors in
     Europe  and  Japan.   The  Company's  revenues  from  international   sales
     represent  a  limited  percentage of total revenues and  therefore  do  not
     expose  the  Company  to  significant  risk.   The  Company  conducts   its
     international sales in U.S. dollars, and accordingly receives  payment  for
     such  sales  in  U.S.  dollars.  The Company also  purchases  its  imported
     products in U.S. dollars.

     In  general, international sales are subject to inherent risks,  including,
     but  not limited to, transportation delays and interruptions, political and
     economic disruptions, currency risks, the imposition of tariffs and  import
     and  export  controls, changes in government policies, cultural differences
     affecting  product demands and the burdens of complying with a  variety  of
     foreign  laws.  While the Company to date has not experienced any  material
     adverse  effect  due  to such risks, there can be no assurances  that  such
     events  will  not occur in the future and possibly result in  increases  in
     costs and delays of, or interference with, product deliveries resulting  in
     losses  of  sales and good will.  The Company believes that it  experiences
     minimal currency risk because all foreign transactions are conducted  using
     U.S. dollars.

     Many  of  the  Company's products are manufactured outside  of  the  United
     States, primarily in Hong Kong, Taiwan, Mexico and China and in most  cases
     are  directly imported by the Company.  The implementation of  the  General
     Agreement on Tariffs and Trade in 1996 reduced or eliminated customs duties
     on  many  products imported by the Company.  The Company believes that  the
     manufacturing  capacity  of  its facilities and  the  supply  of  completed
     products which it purchases from unaffiliated manufacturers is adequate  to
     meet the foreseeable demand for the product lines which it markets.  Over a
     period of time, the Company's reliance on external sources of manufacturing
     can  be  shifted  to alternative sources of supply should  such  change  be
     necessary.   However, if the Company is prevented from  obtaining  products
     from  a  substantial  number  of its current  Far  East  suppliers  due  to
     political,  labor  or  other  factors beyond  its  control,  the  Company's
     operations  would be disrupted while alternative sources of  products  were
     secured.  The imposition of trade sanctions by the United States against  a
     class of products imported by the Company , or loss of "most favored nation
     trading  status"  by China, could significantly increase the  cost  of  the
     Company's products imported into the United States.

     Competition

     The   Company  competes  against  toy  and  educational  manufacturers  and
     importers,  distributors  and book publishers.  The  Company's  ability  to
     compete  successfully  is based upon its core competencies,  including  its
     ability  to  offer  a  wide range of specialized "theme"  products;  unique
     proprietary product lines; "same-day" shipment on most domestic orders; and
     its  regional  independent reps, in-house sales professionals and  customer
     service  representatives who maintain regular and close  contact  with  the
     Company's  customers.   The Company believes its reputation,  service,  and
     customer orientation enable it to build and maintain customer loyalty.

     The  Company believes that it can maintain and expand its customer base due
     to its wide range of product lines, its customer service abilities, and its
     experience  in  the  industry,  as well  as  its  recent  emphasis  on  the
     development of proprietary products and packaging.  Management is improving
     its distribution channel strategy and its representation to traditional toy
     outlets.    The  Company  has  maintained  focused  efforts   towards   the
     establishment  and extension of proprietary product lines and  is  strongly
     committed  to  maintaining and enhancing its advantages in its  markets  by
     continually growing and improving the product lines and services it offers.
     These  services include "value-added" merchandising such as  packaging  and
     display materials intended to assist customers in the sale of the Company's
     products.


<PAGE>
Government Regulation

     The  Company's  toys are subject to the provisions of the Consumer  Product
     Safety  Act, the Federal Hazardous Substances Act and the Flammable Fabrics
     Act,  and  the  regulations promulgated thereunder.  The  Consumer  Product
     Safety  Act  and the Federal Hazardous Substances Act enable  the  Consumer
     Product  Safety Commission (the "CPSC") to exclude from the market consumer
     products that fail to comply with applicable product safety regulations  or
     otherwise  create  a  substantial risk of injury,  and  the  articles  that
     contain  excessive amounts of a banned hazardous substance.  The  Flammable
     Fabrics Act enables the CPSC to regulate and enforce flammability standards
     for  fabrics  used  in consumer products.  The CPSC may  also  require  the
     repurchase by the manufacturer of articles which are banned.  Similar  laws
     exist in some states and cities and in various international markets.

     All  of  the  Company's products are rated according to  the  EN-71  safety
     protocol adopted by the European Community and the Company's products  will
     be  certified for the Japanese Toy Association ("JTA") safety criteria  for
     consumer products once the JTA standards go completely into effect in 1998.

     The Company also voluntarily complies with certain standards established by
     the   American  Society  of  Testing  and  Materials  ("ASTM").    Although
     compliance with this much stricter standard is completely at the discretion
     of  the  manufacturer, it is the policy of the Company that its  toys  meet
     this superior level of safety.

     The  Company  maintains a quality control program to ensure product  safety
     compliance  with the various federal, state and international requirements.
     The  Company's  membership  in the Toy Manufacturer's  Association  ("TMA")
     provides  an  important resource to remain informed of  the  latest  safety
     guidelines.

     Personnel

     As  of December 31, 1997, the Company had 33 full-time employees, including
     four  executive  positions,  thirteen sales positions,  and  sixteen  other
     positions to fulfill administrative responsibilities in marketing,  product
     development, accounting, logistics, etc.  The employees are not represented
     by  a union.  In 1997, the Company offered an improved benefits package  to
     its  employees including health and life insurance plans, an Employee Stock
     Ownership Plan (ESOP), a 401(k) plan, and employee contributed IRC  Section
     125  health  plan.  Employees are required to sign a non-compete  agreement
     prohibiting  direct  competition with the Company  for  a  one-year  period
     following   termination   of  their  employment.    Any   personnel-related
     agreements deemed significant by management have been included as exhibits.
     The Company believes its employee relations are good.


<PAGE>
ITEM 2.   DESCRIPTION  OF  PROPERTY:

     The Company's headquarters are located in a 35,000 square foot building  on
     2.5  acres  which  it  owns in an industrial park in Ocala,  Florida.   The
     property is currently unencumbered by lien or mortgage and is in usable and
     sellable  condition.  While management considers the building  adequate  to
     house  its  operations  for the foreseeable future, the  Company  leased  a
     limited amount of office space in Orlando, Florida in 1997 which is staffed
     by its marketing and product development personnel.

ITEM 3.   LEGAL  PROCEEDINGS:

     The Company is not a party to any material litigation, and is not aware  of
     any pending or threatened litigation against the company that could have  a
     material  adverse  effect on the Company's business  operating  results  or
     financial condition.

ITEM 4.   SUBMISSION  OF  MATTERS  TO  A  VOTE  OF  SECURITY  HOLDERS:

     During the quarter ended December 31, 1997, there were no matters submitted
     to a vote of the Company's security holders.

                            PART II

ITEM 5.   MARKET  FOR  COMMON  EQUITY  AND  RELATED  STOCKHOLDER  MATTERS:

     The  Company's Common Stock is traded on The NASDAQ SmallCap  Market  under
     the  respective  symbol  APII.  The number of  holders  on  record  of  the
     Company's Common Stock as of March 25, 1998, was approximately 1,250.

     The  high and low bid quotations for each quarter of the fiscal years ended
     December 31, 1996 and 1997 are follows:
<TABLE>
<CAPTION>
     Quarter Ended:            High    Low
                               Bid     Bid
<S>  <C>                       <C>     <C>
                             
     March 31, 1996            $3.3125 $2.875
     June 30, 1996             4.25    3
     September 30, 1996        3.125   2.75
     December 31, 1996         2.8125  2.0625
     March 31, 1997            2.188   2
     June 30, 1997             2.188   2
     September 30, 1997        3.188   2.5
     December 31, 1997         2.375   2.375
</TABLE>

     The  quotations represent prices between dealers in securities; they do not
     include  retail mark ups, mark downs, or commissions and do not necessarily
     represent actual transactions.

     Dividend Policy

     The  Company  paid an 8% stock dividend in August 1995.   The  Company  has
     previously  distributed warrants as dividends, but has not  paid  any  cash
     dividends.   Any  payment of cash dividends in the future will  be  at  the
     discretion  of  the  Board of Directors and will  depend  on,  among  other
     things, the Company's future earnings, financial condition, any contractual
     restrictions,  capital and other cash requirements,  and  general  business
     conditions.


<PAGE>
ITEM 6.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF
         FINANCIAL CONDITION  AND  RESULTS  OF  OPERATIONS:

     General

     Action  Products  International,  Inc.  is  positioned  for  growth.    New
     management  has  focused  on success as a toy and  publishing  company  and
     continues  to  lead  the  Company away from being a  distributor  of  other
     manufacturers'  toy  and published products towards the  establishment  and
     distribution of products and brands of its own manufacture.  The result has
     been   marked  growth  in  gross  profit  margins,  increased  distribution
     channels,  and  the  beginnings of a balanced portfolio of  product  lines.
     While still improving margins, management is now emphasizing the growth  of
     its  distribution  channels and resultant sales, as  well  as  growing  and
     improving its product offerings.

     Growth  of Margins - The Company experienced significant increases  in  its
     gross  margins  over prior years.  The Company's margins  had  historically
     remained  in  the mid-thirties, but dramatically increased to  better  than
     forty-six percent this year.  This increase was anticipated and comes as  a
     result  of various initiatives.  The first was the establishment and growth
     of  proprietary product lines.  The shrinking margins of the Company  as  a
     toy  and  book  distributor are a stark contrast to  the  improved  margins
     experienced  by  the  Company as a manufacturer  of  proprietary  products.
     Secondly, the Company has placed a strong emphasis on improving its  terms,
     pricing  and relationships with its overseas vendors.  The result has  been
     lower  costs  and  improved lead and response times.  The  Company  expects
     still  further improvement in its margins through added recognition of  its
     products,  continued improvement in its sourcing, and the  divestitures  of
     its lower-margin product lines.

     Growth  of  Distribution and Sales - In addition to its margin growth,  the
     Company  also  experienced growth in its sales and distribution.   This  is
     particularly important in light of the many "lost" sales resulting from the
     elimination   of   previously  distributed   product   lines   from   other
     manufacturers.   The  year ended December 31, 1997  represents  the  fourth
     consecutive year of increased sales.  During the year, the Company saw five
     record  sales  months,  including  its  all-time  best  month,  and   three
     consecutive  record  sales quarters, including its all-time  best  quarter.
     During the latter part of the year, the Company recruited the sales manager
     from  one  of its chief competitors. His experience and focus is on  vastly
     improving  and  increasing  distribution through  specialty  retailers  and
     traditional toy outlets.

     Growth  of  Product Lines - The development and expansion of the  Company's
     product lines is a key step in positioning the Company for growth.  Through
     the  development  of  a  balanced portfolio of  brands  and  product  lines
     diversified  among end-users by gender, age groups, and price  points,  the
     Company  expects  to continue the growth trends of sales and  margin.   For
     example, upon its initial introduction in mid-1997, the Company's new space
     figurine   line   experienced  overwhelming  success.  Drawing   from   the
     authenticity of NASA specifications, the Company's space figurines are true
     to-life  replicas  with  lasting  marketability.   Within  thirty  days  of
     introduction,  the line rocketed to the top of the Company's  best  selling
     product  list.  In 1997 the Company also successfully introduced  a  CD-ROM
     and book package licensed by World Book.

     The  Company  seeks  to  capitalize  on the  successes  of  its  previously
     introduced lines through both the extension of those lines and the creation
     and  introduction  of  new  and unique products and  lines.   A  heightened
     awareness  of and pursuit of acquisition candidates will broaden the  focus
     on  product development.  Management hopes to capitalize on the strength of
     the  Company's financial statements, customer base, distribution  channels,
     and  product mix to further enhance shareholder value through both internal
     growth and the expanding possibilities of growth by merger and acquisition.

     Cautionary Statements

     Any  statements that are not historical facts contained in this  discussion
     are  forward-looking statements.  It is possible that the assumptions  made
     by  management for purposes of such statements may not materialize.  Actual
     results  may  differ  materially from those projected  or  implied  in  any
     forward-looking  statements.   Such  statements  may  involve   risks   and
     uncertainties,  including  but not limited to  those  relating  to  product
     demand, pricing, market acceptance, the effect of economic conditions,  and
     intellectual property rights and the outcome of competitive products, risks
     in  product  development, the results of financing efforts, the ability  to
     complete transactions, and other risks identified in this and the Company's
     other Securities and Exchange Commission filings.


<PAGE>
     Results of Operations

     The financial data included in the following table has been selected by the
     Company  and has been derived from the financial statements.  The following
     financial  data  should be read in conjunction with the  audited  financial
     statements and related notes included elsewhere herein.

                            Twelve (12) Months Ended December 31,
                                       1997           1996
Net Sales                          $5,864,300     $5,574,700
Gross Profit                        2,720,100      1,923,300
Selling, General &
  Administrative Expenses           2,490,200      2,226,200
Net Income (loss)                     635,600      (317,900)
Net Income (loss) per Common Share       0.40         (0.21)

                                     As of December 31,
                                       1997           1996
Current Assets                      2,977,400      2,432,800
Total Assets                        5,325,900      3,872,300
Current Liabilities                 1,020,200        768,200
Long Term Liabilities               1,091,000        600,000
Stockholders' Equity                3,214,700      2,504,100

     Year Ended December 31, 1997 Compared with Year Ended December 31, 1996

     Net sales increased to a record $5,864,300 in 1997 from $5,574,700 in 1996,
     up  $289,600.   The increase comes as a result of management's  efforts  to
     grow  its distribution channels and the successful introduction of  various
     proprietary lines.

     Gross profit grew substantially to $2,720,100, up $796,800, from $1,923,300
     in 1996.  As a percentage of sales, gross profit improved to 46.4% compared
     to  34.5% in the prior year.  Management anticipated these results  due  to
     its  subsequent focus on product and product-packaging improvements in 1996
     and 1995, as well as the introduction of successful proprietary lines.

     Selling,  General  and Administrative (SG&A) expenses were  $2,490,200  and
     $2,226,200 in 1997 and 1996, respectively.  As a percentage of sales,  SG&A
     expenses were 42.5% and 39.9% in 1997 and 1996, respectively.  The increase
     in  SG&A  expenses is due primarily to increased selling expenses including
     marketing efforts, growth of the distribution channels, commissions to  the
     growing  network of toy and book reps, as well as added product development
     expenses  and increased depreciation and amortization expenses.   SG&A  for
     the year 1996 included certain product development and market repositioning
     expenses  totaling $491,700.  This amount was segregated on  the  financial
     statements due to its material nature when taken as a whole.  These charges
     resulted from management's decision to reposition the Company from toy  and
     book  distributor to toy and book manufacturer.  The Company  continues  to
     incur   certain  positioning  expenses  but  does  not  expect  the  future
     aggregated  expenses to be material and has accordingly  included  them  in
     SG&A.

     Interest  expense  related to current and long term debt  was  $91,100  and
     $55,500  in 1997 and 1996, respectively.  The increase is due to additional
     activity  relating  to  the line of credit.  (See  "Liquidity  and  Capital
     Resources")

     Interest income was $24,600 and $12,500 in 1997 and 1996, respectively, and
     related primarily to interest earned on temporary cash investments.

     Other income has historically been insignificant and represented less  than
     one  fourth  of  one percent of net sales in each of the  last  two  years.
     During  1997,  the  Company sold or otherwise disposed of  certain  assets,
     primarily  associated with its snack food and certain silk  screen  product
     lines, resulting in a gain of $771,800.

     Liquidity and Capital Resources

     As of December 31, 1997, current assets were $2,977,400 compared to current
     liabilities of $1,020,200 for a current ratio of approximately 3 to 1.

     The  Company had cash flows used in operations of $698,300 due in  part  to
     the disposition of assets, because the underlying transaction was primarily
     non-cash  in the current year.  Total current assets increased by  $544,600
     and  total assets increased by $1,453,600 primarily due to the addition  of
     notes  receivable  related  to  the sale  of  assets  associated  with  the
     Company's food line.  Accounts receivable increased by $202,000 due in part
     to  increased  selling  activities  in  the  fourth  quarter.   Inventories
     decreased by $118,800 to $1,086,000 at December 31, 1997 due to the sale of
     certain product line inventories, reserve adjustments, and the lower  costs
     of  inventory purchases.  Cash and cash equivalents were up by $74,700  and
     prepaid  and other current assets were down $188,300 due to the  timing  of
     cash  outlays in the prior year.  Current liabilities were up $252,000  due
     primarily to borrowings against the Company's revolving line of credit  and
     income taxes payable.

     In  connection  with the sale of assets during December 1997,  the  Company
     received notes aggregating $1,850,000.  The notes bear interest at  a  rate
     approximating  ten percent and provide for principal and interest  payments
     of  approximately  $400,000 per year with the final payment  due  in  March
     2004.   As  collateral  for the notes, the Company has  obtained  liens  on
     certain  real  estate,  mortgage receivables, life insurance  policies  and
     other  assets  of the purchaser.  The Company intends to use  the  proceeds
     from  this  transaction for the development and marketing of the  Company's
     core product lines and the retirement of short-term debt.

     As  of  December  31,  1997,  the  Company's  only  long-term  debt  was  a
     convertible promissory note of $600,000 owed to a related party.  This note
     bears  interest  at 9% per annum, payable monthly, and is convertible  into
     approximately 1,036,300 shares of the Company's Common Stock.   Other  long
     term liabilities comprised of deferred revenue of $225,000, associated with
     a  non-compete agreement, and deferred income taxes of $266,000, associated
     with  the  gain,  both  in connection with the sale of  certain  food  line
     assets.

     During the year ended December 31, 1997, the Company received $75,000  from
     the collection of stock subscription receivables from related parties.   In
     addition,  the Company had a stock subscription receivable of approximately
     $113,000 due from a related party at year-end.

     The  Company  has established a revolving line of credit with a  commercial
     bank  that  is  collateralized by accounts receivable and  inventory.   The
     borrowing limit as of December 31, 1997 was $700,000, on which the  Company
     had  borrowed $591,800.  The Company subsequently paid the line to zero and
     satisfied its resting covenant.

     During  1997, the Company recorded normal depreciation and amortization  of
     its  fixed  assets  of  approximately $107,000.  In addition,  the  Company
     invested  approximately  $70,000 and $196,000 in  the  acquisition  of  new
     assets in 1997 and 1996, respectively.  The Company also disposed of assets
     with  a  book value of approximately $104,000.  Accordingly, net  property,
     plant and equipment decreased by approximately $141,000.

     Shareholders'  equity  at  December 31,  1997  increased  by  approximately
     $710,600 to $3,214,700.  Shareholder equity increased due to net income and
     the issuance of common stock from stock options.

     Other Matters

     The Company's product line historically has not been significantly affected
     by  inflation  and  inflation  has not had a significant  effect  on  gross
     earnings.

     The  Company's sales have historically been seasonal in nature,  reflecting
     peak  sales  in the second quarter and slower sales in the fourth  quarter.
     Due  to changes and improvements in the Company's customer base, the impact
     of the seasonal nature of the Company's sales is expected to diminish.

     Due  to  the  structure  of  the  Company's internal  computer  system  and
     database,  certain  modifications will need to be made to  accommodate  the
     year  2000.  However, the Company does not anticipate costs of greater than
     $100,000 in connection with these changes.


<PAGE>
ITEM 7.   FINANCIAL  STATEMENTS:

     Financial statements and schedules are submitted in Items 13(1) and (2)  on
     this Form 10-KSB.

ITEM 8.   CHANGES  IN  AND  DISAGREEMENTS  WITH  ACCOUNTANTS  ON  ACCOUNTING
          AND  FINANCIAL  DISCLOSURE:

     Not applicable.

ITEM 9.   DIRECTORS  AND  EXECUTIVE  OFFICERS,  PROMOTERS  AND  CONTROL PERSONS:
          COMPLIANCE  WITH  SECTION  16(A)  OF  THE  EXCHANGE  ACT:

               MANAGEMENT/BOARD OF DIRECTORS
<TABLE>
<CAPTION>
Name                   Age    Position             
<S>                    <C>    <C>
                  
Ronald S. Kaplan       32     Chair  of the Board of Directors,
                              President, Chief Executive Officer
                  
Richard Gordon, Jr.    68     Director, Chair  of  Nominating
                              Committee
                  
David A. Carter        47     Director, Chair of Audit
                              Committee
                  
Judith Kaplan          59     Director
                  
Warren Kaplan          60     Director
                  
Pablo Savetman         32     Vice President, Director of Sales
                  
Delton G. de Armas     27     Chief Financial Officer, Secretary
                  
Robert Zumbahlen       41     Treasurer, Purchasing and
                              Inventory Control Manager
</TABLE>

     Ronald  Kaplan, Director since 1991, was appointed Chair of  the  Board  on
     January  1, 1996.  He was President ('93-present), Chief Executive  Officer
     ('96-present),  Chief Operating Officer ('93-present), and  Executive  Vice
     President  ('91-'93) of the Company.  He is the son of  Warren  Kaplan  and
     Judith Kaplan.

     Richard  Gordon,  Jr., Director since April 1996, is a  former  Apollo  and
     Gemini  Astronaut  and has served both as director and officer  with  other
     publicly  traded  companies,  including Executive  Vice  President  of  the
     National  Football  League's New Orleans Saints, Board  Director  of  Scott
     Science  and Technology, Inc., President/CEO of Astro Sciences Corporation,
     and  President of Space Age America, Inc.  Mr. Gordon chairs the Nominating
     Committee.

     David A. Carter, Director since February of 1998, Mr. Carter has managed  a
     legal  practice under the name David A. Carter, P.A. since October of 1990.
     The  firm's client base and expertise have emphasis in Securities,  General
     Corporate and Commercial Litigation.  He holds a Bachelor of Arts degree in
     Finance from the University of South Florida and a Juris Doctor from  Drake
     University  and  has more than 16 years experience in Banking  and  General
     Corporate law.  Mr. Carter chairs the Audit Committee.

     Judith Kaplan, Company Founder and Director since 1981, served as Chair  of
     the  Board  of Directors of the Company since its formation in  1981  until
     December  31,  1995.  Ms. Kaplan was President ('81-'87),  Secretary  ('81-
     present), Chief Executive Officer ('81-'95), Chief Financial Officer  ('81-
     98)  and  Treasurer  ('81-'91)  of the Company.   She is the wife of Warren
     Kaplan and mother of Ronald Kaplan.

     Warren Kaplan, Director since 1987, was President of the Company from  1987
     until he retired in 1994.  He is the husband of Judith Kaplan and father of
     Ronald Kaplan.

     Pablo  Savetman,  Vice President, earned an Associate  degree  in  Business
     Management from St. Johns University in New York.  His experience  previous
     to  Action  Products  focused  on the sales and  distribution  of  consumer
     products  primarily in international markets and included his  position  as
     International Sales Manager for Cowboy Brothers Trading Corp from  1993  to
     1994,  and  several  years  preceding as a sales manager  for  Juno  Export
     Trading.   Mr.  Savetman joined Action Products in April  of  1994  and  is
     currently the Company's Vice President of Sales.

     Delton  G. de Armas,  Chief Financial Officer and Secretary, is a graduate 
     of the University of Central Florida  in Orlando, Florida with Bachelor of 
     Science  degrees  in  Accounting  and Finance.  Mr. de Armas joined Action 
     Products in September of 1995. He was previously with the Certified Public 
     Accounting firm of Lovelace, Roby &  Company,  P.A.

     Robert  Zumbahlen  has been Treasurer since 1991.   He  is  a  graduate  of
     Bentley College in Waltham, Massachusetts (1979) with a Bachelor of Science
     in  accounting.   Mr.  Zumbahlen joined Action  Products  in  1984  and  is
     currently the Company's Purchasing and Inventory Control Manager.

     Nominating Committee - Richard Gordon, Chair; Warren Kaplan; Ron Kaplan

     Audit  Committee  -  David Carter, Chair; Richard  Gordon;  Judith  Kaplan;
     Delton de Armas

<PAGE>

                            PART III

ITEM 10.  EXECUTIVE  COMPENSATION:

     The  following table sets forth the aggregate compensation paid  to  Ronald
     Kaplan  (the "Named Executive Officer") by the Company.  None of the  other
     executive  officers  of  the Company were paid a total  annual  salary  and
     bonuses  of $100,000 or more.  Except as set forth in the table  below,  no
     bonuses or other compensation was paid during the 1997, 1996 or 1995 fiscal
     years.

<TABLE>
<CAPTION>
       Summary Compensation Table
         Long Term Compensation
<S>          <C>    <C>      <C>     <C>
                                    
                                     Other
  Name and                   Annual  Restricted
 Principal          Salary   Bonus   Compensation
  Position   Year   ($)      ($)     ($)(1)
Ronald       1997  $75,000   0       $6,000
Kaplan       1996  $73,370   0       $6,000 
CEO          1995  $54,218   0       $6,000
____________
   (1)Includes value of use of automobile, vacation pay, sick pay.
</TABLE>

     Ron  Kaplan  was  promoted to Chief Executive Officer and Chairman  of  the
     Board  of  Directors  as  of  January 1, 1996 and  continues  to  serve  as
     President of the Company.  Mr. Kaplan's annual salary is $75,000  plus  the
     use of an automobile.

     Option Grants in Last Fiscal Year
                                        
     The  Company  did not grant any options to the Named Executive  during  the
     fiscal year ended December 31, 1997.

     Aggregated Option Exercises and Year End Option Values in Last Fiscal Year

     The  following table sets forth the aggregate of options exercised  in  the
     year ended December 31, 1997 and the value of options held at December  31,
     1997.

<TABLE>
<CAPTION>
                         Option Exercises/Option Values
                                                       
                                     Number of      
                                     Securites
                                     Underlying      
                                     Unexercised     Value of Unexercised
               Shares                Options at      In-the-money Options 
               Acquired on  Value    Fiscal Year End At Fiscal Year End
               Exercise     Realized Exercisable     Exercisable
Name                (#)      ($)    /Unexercisable   /Unexercisable
<S>            <C>         <C>      <C>              <C>
Ronald Kaplan   -          -        343,000/0        $212,625/0(1)
                                                                     
   (1) The dollar value was calculated by determining the difference
  between the fair market value at fiscal year-end of the Common
  Stock underlying the options and the exercise prices of the
  options.  The last sale price of a share of the Company's Common
  Stock on December 31, 1997 as reported by Nasdaq was $2.375.
</TABLE>

<PAGE>
     Section 16(a) Beneficial Ownership Reporting Compliance

     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
     directors and executive officers, and persons who own more than ten percent
     (10%) of the Company's outstanding common stock to file with the Securities
     and Exchange Commission (the "SEC") and NASDAQ initial reports of ownership
     and  reports  of  changes in ownership of common stock.  Such  persons  are
     required by the SEC regulations to furnish the Company with copies  of  all
     such  reports  they file.  To the Company's knowledge, based  solely  on  a
     review  of the copies of such reports furnished to the Company and  written
     representations  that  no other reports were required,  all  Section  16(a)
     filing requirements applicable to officers, directors and greater than  ten
     percent (10%) beneficial owners were complied with.

     Director Compensation

     Directors  who are full-time employees of the Company receive no additional
     compensation for services rendered as members of the Company's Board or any
     committee  thereof.   Directors  who are not  full-time  employees  of  the
     Company  receive $2,500 per year, $500 for each Board meeting  attended  in
     person, and $250 for each Company Board meeting attended telephonically. In
     addition, the Company grants incentive stock options with an exercise price
     greater than the market value of the underlying stock to the directors  for
     services rendered while serving on the Board.

     Employee Stock Ownership Plan

     On  April  23,  1984, the Company adopted an Employee Stock Ownership  Plan
     ("ESOP").   The ESOP qualifies for special tax benefits under the  Internal
     Revenue Code.  Under the ESOP, the Company, at the discretion of its  Board
     of  Directors,  may make an annual contribution to a trust which  purchases
     the  Company's  stock  from the Company for the benefit  of  the  Company's
     employees who have completed at least 1,000 hours of work during the fiscal
     year.  Employer  contributions  under  the  ESOP  are  allocated  to   each
     employee's  account on a pro-rata basis according to the total compensation
     paid to, and the number of years of service by, all eligible employees.  An
     employee  becomes  100%  vested  in the ESOP  following  5  years  of  plan
     eligibility.  As of December 31, 1997, there were 28,215 shares  of  Common
     Stock held by the Company's ESOP trust.

     401(k) Plan

     Effective  October  3, 1986, the Company adopted a Voluntary  401(k)  Plan.
     All employees are eligible for the plan.  Employees who have worked for the
     Company  18  months  are  currently eligible  for  a  34%  match  of  their
     subsequent  contributions.  Benefits are determined annually.   The  lowest
     66%  of paid employees may contribute the lesser of 15% of their salary  or
     $9,500.   The  top 1/3 of employees cannot contribute a percentage  greater
     than  15% of their compensation or 150% the of average contribution of  the
     lowest  66%  of  paid employees to a maximum of $9,500  or  the  applicable
     maximum allowed by the Internal Revenue Code.  Employer contributions  vest
     within  three months and all contributions are held in individual  employee
     accounts with an outside financial institution.

     Stock Option Plan

     To  increase the officers', key employees' and consultants' interest in the
     Company and to align more closely their interests with the interests of the
     Company's shareholders, the Board of Directors, adopted a stock option plan
     called  the  "1996 Stock Option Plan" (the "Plan") on May  28,  1996.   The
     Board of Directors has determined that the Plan will work and believes that
     the Plan is in the Company's best interests.

     Under the Plan, the Company has reserved an aggregate of 900,000 shares  of
     Common Stock for issuance pursuant to options granted under the Plan ("Plan
     Options").   Plan Options are either options qualifying as incentive  stock
     options  ("Incentive  Options")  or options  that  do  not  qualify  ("Non-
     Qualified  Options").  Any Incentive Option granted  under  the  Plan  must
     provide  for  an  exercise price of not less than 100% of the  fair  market
     value  of  the  underlying shares on the date of such grant.  The  exercise
     price  of  Non-Qualified  Options shall  be  determined  by  the  Board  of
     Directors  or the Committee but shall in no event be less than  5%  of  the
     fair market value of the underlying shares on the date of the grant.  As of
     December 31, 1997, there were 509,000 options existing under the plan.


<PAGE>
ITEM 11.  SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND  MANAGEMENT:

     The  following table sets forth information with respect to the  number  of
     shares  of  Common  Stock beneficially owned by (i) each  director  of  the
     Company,  (ii)  the  executive officer named in  the  Summary  Compensation
     Table,  (iii)  all  directors  and  officers  as  a  group  and  (iv)  each
     shareholder known by the Company to be a beneficial owner of more  than  5%
     of  the  Company's common stock as of March 25, 1998.  Except as  otherwise
     indicated,  each  of  the shareholders listed below  has  sole  voting  and
     investment power over the shares beneficially owned and the address of each
     beneficial  owner is c/o Action Products International, Inc.,  344  Cypress
     Road,  Ocala, Florida 34472-3108.  As of March 25, 1998, there were  issued
     and outstanding 1,624,926 shares of Common Stock.
<PAGE>
<TABLE>
<CAPTION>
                          Table of Beneficial Ownership
                                        
                                       Amount and
                                        Nature of
     Name and              Title        Beneficial    Percent
     Address               of Class     Ownership     of Class
     <S>                   <C>          <C>           <C>
     Ronald S. Kaplan      Common         364,127 (1) 18.5%

     Judith Kaplan         Common       1,026,302 (2) 52.9%

     Warren Kaplan         Common       1,026,302 (3) 52.9%

     David A. Carter       Common           1,000      0.1%

     Richard Gordon, Jr.   Common          20,000 (4)  0.6%

     All Directors and
     Officers as a Group
     (8 persons, Directors
     and %5 owners shown)  Common       1,509,912 (5) 62.9%
___________________
(1) Includes immediately exercisable options to purchase 243,000 shares at $1.38
    per  share  and  100,000  shares  at $3.50  per  share.   Does  not  include
    approximately  1,036,300 shares of Common Stock which  may  be  issued  upon
    conversion of certain convertible promissory notes held by Ronald S.  Kaplan
    and Elissa Kaplan.

(2) Includes  28,215  shares  held as Trustee of the  Company's  Employee  Stock
    Ownership Plan Trust and immediately exercisable options to purchase  58,000
    shares  at  $1.38  per share and 100,000 shares at $3.50  per  share.   Also
    includes  338,875  shares  held by her husband,  and  of  which  Ms.  Kaplan
    disclaims beneficial ownership.

(3) Includes  immediately exercisable options to purchase 58,000 share at  $1.38
    per  share  and  100,000 shares at $3.50 per share.   Also  includes  28,215
    shares held as Trustee of the Company's Employee Stock Ownership Plan  Trust
    and  343,212  shares  owned by his wife, and of which Mr.  Kaplan  disclaims
    beneficial ownership.

(4) Includes immediately exercisable options to purchase 20,000 shares at  $3.50
    per share.

(5) The  1,026,302  shares  of Common Stock owned by Judith  Kaplan  and  Warren
    Kaplan referred to in footnotes 2 and 3 are counted only once in calculating
    the total in order to avoid a misleading total.

</TABLE>

<PAGE>
ITEM 12.  CERTAIN  RELATIONSHIPS  AND  RELATED  TRANSACTIONS:

     As  of December 31, 1996, the Company owed $600,000 to Ronald S. Kaplan and
     Elissa  Kaplan  in  the amounts of $480,000 and $120,000, respectively,  on
     five-year  convertible promissory notes.  These notes bear interest  at  9%
     per  annum,  payable  monthly, and are convertible  into  an  aggregate  of
     approximately 1,036,300 shares of the Company's Common Stock.

     In  connection  with stock options exercised during the  year,  there  were
     stock  subscriptions  receivable from related parties  of  $113,200  as  of
     December 31, 1997.

                            PART IV

ITEM 13.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a)  Financial Statements, Financial Statement Schedules and Exhibits

     1.   Financial Statements

            Report of Independent Certified Public Accountants

            Balance Sheet - December 31, 1997

            Statements of Operations - Years ended December 31, 1997 and 1996

            Statements of Changes in Stockholders' Equity - Years  ended
             December 31, 1997 and 1996

            Statements of Cash Flows - Years ended December 31, 1997 and 1996

            Notes  to  Financial Statements - Years ended  December  31,
             1997 and 1996

     2.   Financial Statement Schedules
          None.

     3.   Exhibits

Exhibit No.
     (3)     Articles  of  Incorporation and  By-Laws  filed  as  an
             Exhibit to Form 10-K filed April 12, 1988

     (10)    Material Contracts

             (a)  Employee Stock Ownership Plan filed as an Exhibit  to
                  the Company's Registration Statement on Form S-18, dated April
                  23, 1984, at pages 154-208
             (b)  Incentive Stock Option Plan filed as an Exhibit to the
                  Company's  Registration Statement on Form S-18 dated September
                  25, 1984, at pages 210-220
             (c)  401(k) Plan dated October 3, 1986, filed as an Exhibit
                  to Form 10-K filed August 15, 1987
             (d)  Convertible Promissory Notes dated August 4, 1994  to
                  Ronald S. Kaplan and Elissa Kaplan filed as an Exhibit to Form
                  10-KSB filed February 21, 1995.
             (e)  Amendment  to  Employee Stock  Ownership  Plan  dated
                  February 8, 1988, filed as an Exhibit to Form 10-K filed March
                  31, 1989
             (f)  Amendment to Employee Stock Ownership Plan dated March
                  10,  1989,  filed as an Exhibit to Form 10-K filed  March  31,
                  1989

             (11) Statement re: computation of per share earnings

             (27) Financial data schedule

(b)  Reports on Form 8-K
     
     A Current Report on Form 8-K dated December 31, 1997 was filed with the SEC
     on  February  26,  1998 to announce the sale of the Action  Snacks(r)  food
     product lines.  The Current Report included pro forma financial information
     about  the effects of the disposition, with a balance sheet as of September
     30, 1997 and an income statement for the period ending September 30, 1997.


<PAGE>
                           SIGNATURES

      Pursuant  to  the  requirements of Section 13 or 15(d) of  the  Securities
Exchange  Act of 1934, Action Products International, Inc. has duly caused  this
report to be signed on its behalf by the undersigned, thereunto duly authorized.

                              ACTION  PRODUCTS  INTERNATIONAL,  INC.
                              a Florida corporation


Date: March 30, 1998          By:   /s/ Ronald S. Kaplan
                                    Ronald S. Kaplan,
                                    Chairman of the Board, 
                                    Chief Executive Officer

      Pursuant to the requirements of the Securities Exchange Act of 1934,  this
report has been signed by the following persons on behalf of the registrant  and
in the capacities and on the dates indicated.

Signature                     Title                      Date


/s/ Ronald S. Kaplan          Chairman of the Board/     March 30, 1998
Ronald S. Kaplan              President/Chief Executive
                              Officer/ Director


/s/ Delton G. de Armas        Chief Financial Offcer/    March 30, 1998
Delton G. de Armas            Secretary





                     ACTION  PRODUCTS  INTERNATIONAL,  INC.
                                        
                                        
                                        
                              FINANCIAL  STATEMENTS
                                        
                                        
                  Years  Ended  December  31,  1997  and  1996


<PAGE>


                                 C O N T E N T S
                                     _______



                                                            Page
                                                            Number


REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS          F-1


FINANCIAL STATEMENTS

 Balance Sheet                                              F-2

 Statements of Operations                                   F-3

 Statements of Changes in Shareholders' Equity              F-4

 Statements of Cash Flows                                   F-5

 Notes to Financial Statements                              F-6


<PAGE>





             REPORT  OF  INDEPENDENT  CERTIFIED  PUBLIC  ACCOUNTANTS







Board  of  Directors
Action  Products  International,  Inc.
Ocala,  Florida



We have audited the accompanying balance sheet of Action Products International,
Inc.  as of December 31, 1997, and the related statements of operations, changes
in  shareholders' equity, and cash flows for each of the two years in the period
ended  December 31, 1997.  These financial statements are the responsibility  of
the  Company's management.  Our responsibility is to express an opinion on these
financial statements based on our audits.

We   conducted  our  audits  in  accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing  the  accounting  principles used and significant  estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In  our  opinion, the financial statements referred to above present fairly,  in
all  material respects, the financial position of Action Products International,
Inc.  as  of December 31, 1997, and the results of its operations and  its  cash
flows  for  each  of  the two years in the period ended December  31,  1997,  in
conformity with generally accepted accounting principles.






                            MOORE  STEPHENS  LOVELACE,  P.L.
                            Certified  Public  Accountants


Orlando,  Florida
January  29,  1998





                                       F-1
                                        
<PAGE>
                                        
                       ACTION PRODUCTS INTERNATIONAL, INC.
                                        
                                  BALANCE SHEET
                                        
                                December 31, 1997
                                        
                                        
                                        
                                     ASSETS


CURRENT ASSETS
 Cash and cash equivalents                             $  537,800
 Accounts receivable, net of an allowance
   for doubtful accounts of $25,500                       720,000
 Notes receivable                                         575,000
 Inventories, net                                       1,086,000
 Prepaid expenses and other assets                         58,600

                    TOTAL CURRENT ASSETS                2,977,400



PROPERTY, PLANT AND EQUIPMENT
 Land                                                      67,400
 Building and building improvements                       993,000
 Equipment                                                462,100
 Furniture and fixtures                                   119,600
                                                        1,642,100
 Less accumulated depreciation
   and amortization                                     (718,700)

       NET PROPERTY, PLANT AND EQUIPMENT                  923,400


NOTES RECEIVABLE                                        1,275,000

OTHER ASSETS                                              150,100




                             TOTAL ASSETS              $5,325,900



    The accompanying notes are an integral part of the financial statements.

<PAGE>








                      LIABILITIES AND SHAREHOLDERS' EQUITY


CURRENT LIABILITIES
 Accounts payable                                      $   97,700
 Accrued expenses                                         167,700
 Accrued payroll and related                               51,000
 Borrowings under line of credit                          591,800
 Deferred revenue                                          75,000
 Income tax payable                                        37,000

               TOTAL CURRENT LIABILITIES                1,020,200

NOTES PAYABLE TO SHAREHOLDERS                             600,000

DEFERRED INCOME TAXES                                     266,000

DEFERRED REVENUE                                          225,000

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY
 Common stock - $.001 par value; 7,500,000
   shares authorized; 1,624,900 shares issued
   and outstanding                                          1,600
 Additional paid-in capital                             3,008,300
 Retained earnings                                        318,000
 Stock subscription receivable                          (113,200)

              TOTAL SHAREHOLDERS' EQUITY                3,214,700


   TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY          $5,325,900



                                       F-2
                                        
<PAGE>
                                        
                       ACTION PRODUCTS INTERNATIONAL, INC.
                                        
                            STATEMENTS OF OPERATIONS


                                              Years Ended December 31,
                                                   1997        1996

NET SALES                                       $5,864,300  $5,574,700
COST OF SALES                                    3,144,200   3,651,400

                                  GROSS PROFIT   2,720,100   1,923,300

OPERATING EXPENSES
 Selling                                         1,040,100     775,400
 General and administrative                      1,450,100   1,450,800
                                                 2,490,200   2,226,200

                 INCOME (LOSS) FROM OPERATIONS     229,900   (302,900)

OTHER INCOME (EXPENSE)
 Interest expense                                 (91,100)    (55,500)
 Gain on disposition of assets                     771,800        -
 Interest income                                    24,600      12,500
 Other income                                        3,400       7,000
                                                   708,700    (36,000)

                          INCOME (LOSS) BEFORE
                    PROVISION FOR INCOME TAXES     938,600   (338,900)

PROVISION (BENEFIT) FOR INCOME TAXES
 Current                                            37,000    (21,000)
 Deferred                                          266,000          -
                                                   303,000    (21,000)

                             NET INCOME (LOSS)  $  635,600  $(317,900)

INCOME (LOSS) PER SHARE
 Basic                                          $     0.40  $   (0.21)
 Diluted                                        $     0.25  $   (0.21)




    The accompanying notes are an integral part of the financial statements.

                                       F-3
                                        
<PAGE>
                                        
                       ACTION PRODUCTS INTERNATIONAL, INC.
                                        
                  STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY



<TABLE>
<CAPTION>                                                      

                     COMMON STOCK  ADDITI  RETAINED   STOCK    TOTAL
                                   ONAL    EARNINGS
                        $.001  PAR PAID-   (ACCUMULAT SUBSCRI  SHAREHO
                     VALUE         IN      ED         PTION    LDERS'
                     SHARE  AMOUN  CAPITA  DEFICIT)   RECEIVA  EQUITY
                     S      T      L                  BLE
                                                               
<S>                 <C>       <C>    <C>        <C>      <C>        <C>
                                                               
BALANCE - DECEMBER  1,499,900 $1,500 $2,829,200 $ 300    $(277,000) $2,554,000
31, 1995
                                                               
COLLECTION OF STOCK  -        -      -          -        268,000    268,000
SUBCRIPTIONS
                                                               
ISSUANCE OF  COMMON 50,000    -      75,000     -        (75,000)   -
SHARES  ON EXERCISE
OF OPTIONS
                                                               
NET LOSS            -         -      -          (317,900) -        (317,900)
                                                               
BALANCE - DECEMBER  1,549,900 $1,500 $2,904,200 ($317,600)($84,000)$2,504,100
31, 1996
                                                       
COLLECTION OF STOCK -         -      -           -         75,000  75,000
SUBCRIPTIONS
                                                               
ISSUANCE OF COMMON                                            
SHARES ON
EXERCISE OF OPTIONS 75,000    100    104,100    -         (104,200) -
                                                            
NET INCOME          -         -      -          635,600   -         635,600
                                                               
BALANCE - DECEMBER  1,624,900 $1,600 $3,008,300 $318,000 ($113,200) $3,214,700
31, 1997             
</TABLE>


    The accompanying notes are an integral part of the financial statements.

                                       F-4
                                        
<PAGE>
                                        
                       ACTION PRODUCTS INTERNATIONAL, INC.
                                        
                            STATEMENTS OF CASH FLOWS


                                           Years Ended December 31,
                                                1997        1996

CASH FLOWS FROM OPERATING ACTIVITIES
 Net income (loss)                          $   635,600 $  (317,900)
 Adjustments to reconcile net 
     income (loss) to net cash
     used in operating activities
   Depreciation                                 107,900      110,400
   Amortization                                 136,200       67,300
   Deferred income tax benefit                  266,000         -
   Provision for bad debts                         -          22,000
   Provision for Product development and
     market repositioning expense                  -         491,700
   (Gain) loss on disposal of fixed assets     (771,800)         600
 Changes in:
   Accounts receivable                         (224,000)      14,900
   Inventories                                 (616,600)     106,500
   Prepaid expenses and
     other current assets                        47,900     (360,300)
   Income taxes refundable                       21,000      (21,000)
   Other assets                                (128,600)    (511,000)
   Accounts payable                            (193,300)     (88,400)
   Accrued expenses                             (15,600)     112,400
   Income taxes payable                          37,000      (11,100)

      NET CASH USED IN OPERATING ACTIVITIES    (698,300)    (383,900)

CASH FLOWS FROM INVESTING ACTIVITIES
 Acquisition of property, plant
   and equipment                                (68,800)    (196,100)
 Proceeds from sale of assets                   350,000         -

                      NET CASH PROVIDED BY
             (USED IN) INVESTING ACTIVITIES     281,200     (196,100)

CASH FLOWS FROM FINANCING ACTIVITIES
 Collection of stock
   subscriptions receivable                      75,000      268,000
 Net proceeds from borrowings
   under line of credit                         416,800      175,000

     NET CASH PROVIDED BY FINANCING ACTIVITIES   491,800     443,000

                NET INCREASE (DECREASE) IN
                  CASH AND CASH EQUIVALENTS      74,700     (137,000)

CASH AND CASH EQUIVALENTS AT
   BEGINNING OF PERIOD                          463,100      600,100


                  CASH AND CASH EQUIVALENTS
                           AT END OF PERIOD  $  537,800   $  463,100



    The accompanying notes are an integral part of the financial statements.

                                       F-5
                                        
<PAGE>
                                        
                       ACTION PRODUCTS INTERNATIONAL, INC.
                                        
                          NOTES TO FINANCIAL STATEMENTS
                                        
                     Years Ended December 31, 1997 and 1996



NOTE 1 -SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

        Description of Business

        Action  Products  International, Inc. (the Company) is  engaged  in  the
        design,  manufacture and sale of toys, books, and other educational  and
        entertaining  products.   The Company also sells  promotional  products.
        The  Company's  products  are wholesaled worldwide  to  educational  and
        leisure industry retailers.

        Cash and Cash Equivalents

        For  financial presentation purposes, the Company considers  short-term,
        highly  liquid investments with original maturities of three  months  or
        less to be cash equivalents.

        Inventories

        Inventories, which consist of finished goods purchased for  resale,  are
        stated  at lower of cost (determined by the first-in, first-out  method)
        or  market. The inventory valuation allowance at December 31,  1997  was
        approximately $400,000.

        Property, Plant and Equipment

        Property,  plant  and  equipment are stated at  cost.   Depreciation  is
        provided using the straight-line method over the estimated useful  lives
        of the various classes of assets, as follows:

         Building                                     40 Years
         Building improvements                    6 - 12 Years
         Furniture and fixtures                        5 Years
         Equipment                                 5 - 7 Years

        Revenue Recognition

        The  Company recognizes revenue from the sale of its products when goods
        are shipped to customers.

        Deferred Revenue

        In  December  1997,  the  Company entered into  an  agreement  with  the
        purchaser of  certain of the Company's assets associated with its  snack
        food  product  line (see Note 3).  The agreement provides,  among  other
        things,  for the Company to receive compensation of $250,000 in exchange
        for  ceasing  its  activities related to the  manufacture  and  sale  of
        freeze-dried snack foods for a period of ten years.  The agreement  also
        provides  for  compensation of $50,000 in exchange  for  making  certain
        information  available  to  the  purchaser  during  1998.  The   Company
        recorded  these  amounts as deferred revenue at December  31,  1997  and
        will  amortize them into income using the straight-line method over  the
        ten-year term specified in the agreement.

                                       F-6

<PAGE>
NOTE 1 -SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

        Income Taxes

        The  Company  recognizes deferred tax liabilities  and  assets  for  the
        expected  future tax consequences of events that have been  included  in
        its   financial  statements  or  tax  returns.   Deferred   income   tax
        liabilities  and  assets are determined based on the difference  between
        the  financial statement and tax bases of liabilities and  assets  using
        enacted  tax  rates in effect for the year in which the differences  are
        expected to reverse (see Note 5).

        Net Income (Loss) Per Share

        During  1997,  the  Company adopted Statement  of  Financial  Accounting
        Standards  No.  128  (SFAS  128)  Earnings  Per  Share,  which  requires
        presentation  of  both  basic and diluted  earnings  per  share.   Basic
        earnigs  per  share is based on the weighted average  number  of  common
        shares  outstanding  during each year.  Diluted earnings  per  share  is
        based  on  the  sum  of  the weighted average number  of  common  shares
        outstanding  plus common stock equivalents arising out of stock  options
        and  convertible debt.  Earnings per share information for  all  periods
        have been restated to conform to the requirements of SFAS 128.

        The   following  table  is  a  reconciliation  of  the  numerators   and
        denominators  of  the basic and diluted earnings per share  computations
        for 1997:

<TABLE>                                         
<CAPTION>                       
                   
                    For the Year 
                    Ended December 31, 
                    1997 Income          Shares      Per-Share
                    (Numerator)        (Denominator) Amount
<S>                 <C>                <C>           <C>
                                                        
Basic EPS                                               
Net income           $  635,600        1,579,100     $0.40
                                                        
Effect of Dilutive                                      
Securities
Common Stock                             122,900            
  Options
9% Convertible                                          
  Notes Due
  to Related           
  Parties            $  35,600         1,036,300            

                                                        
Diluted EPS                                             
                                                        
Net Income Plus                                         
Assumed Conversions  $ 671,200        $2,738,300      0.25

Options  to purchase 509,000 shares of common  stock  at
$3.50  per share were outstanding during 1997  but  were
not  included in the computation of diluted EPS  because
the options' exercise price was greater than the average
market  price of the common shares.  The options,  which
expire  through 2001, were still outstanding at the  end
of 1997.
</TABLE>                                                

        Common  share equivalents were not considered in the earnings per  share
        calculation  for  1996  because  their  effect  would  have  been  anti-
        dilutive.   As a result, both basic and diluted earnings per  share  for
        1996  were calculated based on 1,524,900 weighted average common  shares
        outstanding during the year.

                                       F-7

<PAGE>
NOTE 1 -SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

        Use of Estimates

        The  preparation  of financial statements in conformity  with  generally
        accepted  accounting principles requires management  to  make  estimates
        and   assumptions  that  affect  the  reported  amounts  of  assets  and
        liabilities and disclosure of contingent assets and liabilities  at  the
        date  of  the financial statements.  Estimates also affect the  reported
        amounts  of  revenues and expenses during the reporting period.   Actual
        results could differ from those estimates.

        Credit Risk and Fair Value of Financial Instruments

        Financial   instruments  which  potentially  subject  the   Company   to
        concentrations  of  credit  risk  at December  31,  1997  include  trade
        receivables,  notes  receivable,  and  approximately  $103,000  of  cash
        deposited  in  money market funds.  Concentrations of credit  risk  with
        respect  to trade receivables are limited, in the opinion of management,
        due  to  the  Company's large number of customers and  their  geographic
        dispersion.

        The  carrying values of cash and cash equivalents and the line of credit
        approximate  their fair values.  It is not practicable to  estimate  the
        fair  value  of the notes receivable due to the nature of the underlying
        collateral,  or the notes payable to related parties due to the  related
        party nature and the equity conversion features.

        Product Development and Market Repositioning Costs

        During  1996, to reposition itself in its market and enter new  markets,
        the   Company   consolidated  its  array  of  products  into   distinct,
        proprietary lines.  As a result, approximately $492,000 was  charged  to
        General  and  Administrative  expense  for  previously  deferred   costs
        related   to   abandoned  and  substantially  altered  products,   costs
        associated with the development of new products and changes to  existing
        products.

NOTE 2 -  RELATED-PARTY BORROWINGS

        At  December  31,  1997,  the  Company had  long-term  debt  payable  to
        shareholders,  resulting primarily from working capital  loans  and  the
        purchase of the Company's facility in prior years, as follows:

          Unsecured promissory notes payable to  related
          parties,  bearing interest at  9%  per  annum,
          monthly   payments  of  interest  only   until
          September 1, 2002, with 24 monthly payments of
          principal   and   interest  of   $27,400   due
          thereafter, convertible at any time  in  whole
          or in part at the lender's option after May 9,
          1995, into common shares of the Company at 
          $0.579 per share                                      $600,000


        The  Company  has  reserved, from its authorized but  unused  shares  of
        common  stock, 1,036,300 shares for use in the event the long-term  debt
        is converted.

        Future  principal  maturities of long-term debt to related  parties  are
        approximately  as  follows:   $93,000 in 2002;  $295,000  in  2003:  and
        $212,000  in 2004.  Cash paid for interest on these related party  notes
        payable  during  the  years  ended  December  31,  1997  and  1996   was
        approximately $59,000 and $55,000, respectively.


                                       F-8

<PAGE>
NOTE 2 -RELATED-PARTY BORROWINGS (Continued)

        The  Company had stock subscriptions receivable from related parties  of
        approximately,  $113,200 and $84,000 as of December 31, 1997  and  1996,
        respectively.


NOTE 3 -GAIN ON DISPOSITION OF ASSETS

        During  1997, the Company sold or otherwise disposed of certain  assets,
        primarily associated with its snack food and silk screen product  lines.
        The  selling  price of the assets sold was approximately $2,200,000  and
        was  received  in  the  form  of  $350,000  cash  and  $1,850,000  notes
        receivable  (see Note 4).  The aggregate net book value of  assets  sold
        or  otherwise disposed was approximately $1,430,000, resulting in a gain
        of approximately $770,000.


NOTE 4 -NOTES RECEIVABLE

        In  connection with the sale of certain assets during December 1997, the
        Company  received notes aggregating $1,850,000.  The notes bear interest
        at  a  rate  approximating  ten percent and provide  for  principal  and
        interest  payments  of approximately $400,000 per year  with  the  final
        payment  due  in March 2004.  As collateral for the notes,  the  Company
        has  obtained  liens on certain real estate, mortgage receivables,  life
        insurance policies and other assets of the purchaser.

        In  January  1998, the purchaser sold a parcel of real estate  that  was
        pledged  as  collateral  for  the notes receivable.   Accordingly,  sale
        proceeds of $394,000 were remitted to the Company as a reduction in  the
        principal amount of the notes receivable.


NOTE 5 -INCOME TAXES

        Significant  components of the Company's deferred  tax  liabilities  and
        assets at December 31, 1997 are approximately as follows:

     Deferred Tax Liabilities
          Depreciation                                 $  (25,000)
          Deferred income on installment sale            (356,000)
          Net deferred tax liabilities                   (381,000)
     Deferred Tax Assets
          Bad debt allowance                  $   8,000
          Inventory reserves                    122,000
          Alternative minimum tax
            credit carryforwards                 37,000
          Non-Compete agreement                  14,000
          Net operating loss carryforwards       24,000
          Gross deferred tax assets             205,000
          Valuation allowance                  (90,000)
          Net deferred tax assets                         115,000
     Net deferred taxes                                 $(266,000)

        During  1997,  the  deferred  tax  asset valuation  allowance  increased
        $23,000.



                                       F-9

<PAGE>
NOTE 5 -  INCOME TAXES (Continued)

        The  difference between the Company's effective income tax rate and  the
        federal statutory rate is reconciled below:

                                               1997       1996
       Federal provision (benefit) expected
          at statutory rates                $ 320,000  $(111,000)
       Surtax exemption                          -         4,000
       Alternative minimum tax, depreciation,
          non-deductible expenses, and
          other items                          63,000    (21,000)
       Tax effects of net operating loss      (80,000)   107,000

          Provision (benefit) for
          income taxes                     $  303,000  $ (21,000)

        The Company had no foreign operations subject to foreign income taxes.

        At  December 31, 1997, net operating losses in the amount of $42,000 are
        available  to  carry forward to offset taxable income through  the  year
        2012.   Income  taxes paid in cash were approximately $10,000  and  zero
        during the years ended December 31, 1997 and 1996, respectively.

NOTE 6 -EMPLOYEE STOCK OWNERSHIP AND OPTION PLANS

        The  Company  has  an Employee Stock Ownership Plan  (the  ESOP),  which
        covers  substantially  all employees.  The ESOP  provides,  among  other
        things, that contributions to the ESOP shall be determined by the  Board
        of  Directors  prior to the end of each year and that the  contributions
        may  be paid in cash, Company stock or other property at any time within
        the  limits  prescribed by the Internal Revenue Code.  At  December  31,
        1997,  the ESOP held approximately 28,000 shares of the Company's common
        stock.  No shares were contributed in 1997 or 1996.

        On  May  28,  1996  the Company's Board of Directors adopted  the  "1996
        Stock  Option Plan" (the SOP).  Under the SOP, the Company has  reserved
        an  aggregate of 900,000 shares of Common Stock for issuance pursuant to
        options.   SOP  Options are issuable at the discretion of the  Board  of
        Directors at exercise prices of not less than the fair market  value  of
        the  underlying shares on the grant date.  During 1997 and 1996, a total
        of  10,000 and 509,000 options, respectively, were issued under the  SOP
        at a weighted average exercise price of approximately $3.50 per share.

        Stock  options  outstanding  at December 31,  1997  expire  as  follows:
        463,000  in  1999, 509,000 in 2001.  In the event of  a  change  in  the
        Company's control, the options may not be callable by the Company.   The
        following  table  summarizes the stock option  activity  for  the  years
        ended December 31, 1996 and 1997:

                                                    Shares Under
                                                       Option

         Outstanding at December 31, 1995             513,000
         Exercised during 1996                        (50,000)
         Granted during 1996                          509,000
         Outstanding at December 31, 1996             972,000
         Exercised during 1997                        (75,000)
         Called during 1997                           (10,000)
         Granted during 1997                           10,000
         Outstanding at December 31, 1997             897,000

                                      F-10

<PAGE>
NOTE 6 -EMPLOYEE STOCK OWNERSHIP AND OPTION PLANS (Continued)

        All  stock  options not granted under the SOP are exercisable  at  $1.38
        per share.

        During  1996, 50,000 stock options were exercised, resulting in proceeds
        to   the  Company  of  $75,000,  all  of  which  was  in  the  form   of
        subscriptions   receivable.   Stock  subscriptions  receivable   as   of
        December  31,  1996  were  $84,000  and  were  receivable  from  related
        parties.

        During  1997, 75,000 stock options were exercised, resulting in proceeds
        to   the  Company  of  $104,200,  all  of  which  was  in  the  form  of
        subscriptions   receivable.   Total  subscriptions  receivable   as   of
        December  31,  1997  were  $113,200 and  were  receivable  from  related
        parties.

        Stock  subscriptions receivable of $75,000 and $268,000  were  collected
        in 1997 and 1996, respectively.

        The   Financial  Accounting  Standards  Board  pronouncement  FAS   123,
        "Accounting  for  Stock-Based Compensation," requires that  the  Company
        calculate  the  value of stock options at the date  of  grant  using  an
        option   pricing  model.   The  Company  has  elected  the   "pro-forma,
        disclosure only" option permitted under FAS 123, instead of recording  a
        charge to operations, as shown below:

                                           1997     1996
         Net income (loss)   As reported  635,600  (317,900)
                             Pro forma    617,800  (635,500)

         Income (loss) per share        Primary
                             As reported     0.40     (0.21)
                             Pro forma       0.39     (0.42)
                          Fully diluted
                             As reported     0.25     (0.21)
                             Pro forma       0.24     (0.42)

        The  Company's  weighted-average assumptions used in the  pricing  model
        and resulting fair values were as follows:

                                           1997    1996
         Risk-free rate                    6.50%   6.50%
         Expected option life (in years)       5       5
         Expected stock price volatility    105%     45%
         Grant date value                  $1.78   $0.62


NOTE 7 -EMPLOYEE BENEFIT PLANS

        The   Company   has  a  401(k)  employee  benefit  plan,  which   covers
        substantially  all employees.  Under the terms of the 401(k)  plan,  the
        Company  is  to  contribute  an amount, as determined  annually  by  the
        Company's   Board   of   Directors,  of  the   participants'   voluntary
        contributions  to  the  plan.   The Company  has  charged  approximately
        $17,700  and  $15,500 in 1997 and 1996, respectively, to operations  for
        its contributions to the plan.





                                      F-11

<PAGE>
NOTE 8 -CREDIT LINE

        The  Company maintains a line of credit with a commercial bank  under  a
        revolving  loan  agreement, which matures May 1,  1998.   The  borrowing
        limit   as   of   December  31,  1997  was  $700,000.   Borrowings   are
        collateralized by all accounts receivable and inventories  and  interest
        is  payable  quarterly at one half of one percent  over  the  commercial
        bank's  prime rate (8.5% at December 31, 1997).  The agreement  provides
        that,  among  other  things,  the Company  maintain  a  minimum  working
        capital and net worth, a maximum debt to net worth ratio, and a  30  day
        resting  requirement,  all as defined in the agreement.   The  agreement
        also  prohibits  additional  indebtedness  in  excess  of  $200,000   in
        aggregate.   At December 31, 1997 the Company had $591,800 of borrowings
        under  the line of credit.  The Company has subsequently paid  the  line
        to  zero  and satisfied the 30-day resting requirement.  Cash  paid  for
        interest on the line of credit during the years ended December 31,  1997
        and 1996 was approximately $36,000 and zero, respectively.


NOTE 9 -INTERNATIONAL SALES

        Export  sales  amounted to approximately $194,000 and $325,000  in  1997
        and 1996, respectively.



                                      F-12


                                   EXHIBIT 11

                 STATEMENT RE: COMPUTATION OF EARNINGS PER SHARE
                    For the Year Ended December 31, 1997 (b)
                                        
                                        
                                Basic EPS      Diluted EPS

Weighted average number of
   common shares outstanding    1,579,100        1,579,100

Dilutive effect of common
 stock options                       -             122,900

Dilutive effect of 9%
   convertible debt
   due to related parties (a)        -           1,036,300

Weighted average common shares
   used in EPS calculation      1,579,100        2,738,300

Net income                       $635,600         $635,600

Add assumed interest
   savings on debt,
   net of tax effect          $     -              $35,600

Adjusted net income           $   635,600         $671,200

Earnings per share                  $0.40            $0.25


(a)  Convertible debt is considered an other potentially dilutive security.
(b)     Common share equivalents and other potentially dilutive securities  were
  not  considered in the earnings per share calculation for 1996  because  their
  effect would have been anti-dilutive.


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER>   1,000
       
<S>                                     <C>
<PERIOD-TYPE>                           YEAR
<FISCAL-YEAR-END>                       Dec-31-1997
<PERIOD-START>                          Jan-01-1997
<PERIOD-END>                            Dec-31-1997
<CASH>                                          538
<SECURITIES>                                      0
<RECEIVABLES>                                   720
<ALLOWANCES>                                      0
<INVENTORY>                                    1086
<CURRENT-ASSETS>                               2977
<PP&E>                                         1642
<DEPRECIATION>                                 (719)
<TOTAL-ASSETS>                                 5326
<CURRENT-LIABILITIES>                          1020
<BONDS>                                         600
<COMMON>                                          2
                             0
                                       0
<OTHER-SE>                                     3213
<TOTAL-LIABILITY-AND-EQUITY>                   5326
<SALES>                                        5864
<TOTAL-REVENUES>                               5864
<CGS>                                          3144
<TOTAL-COSTS>                                  3144
<OTHER-EXPENSES>                               2490
<LOSS-PROVISION>                                  0
<INTEREST-EXPENSE>                               91
<INCOME-PRETAX>                                 939
<INCOME-TAX>                                    303
<INCOME-CONTINUING>                             636
<DISCONTINUED>                                    0
<EXTRAORDINARY>                                   0
<CHANGES>                                         0
<NET-INCOME>                                    636
<EPS-PRIMARY>                                  0.40
<EPS-DILUTED>                                  0.25
        

</TABLE>


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