ACTION PRODUCTS INTERNATIONAL INC
10KSB40, 2000-04-06
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                   FORM 10-KSB

         Annual Report Pursuant to Section 13 or 15(d) of the Securities
                              Exchange Act of 1934

For the fiscal year ended December 31, 1999       Commission file number 0-13118


                       ACTION PRODUCTS INTERNATIONAL, INC.
                       -----------------------------------
                 (Name of Small Business Issuer in Its Charter)

         Florida                                         59-2095427
  (State of incorporation)                    (IRS Employer Identification No.)

           390 North Orange Avenue, Suite 2185, Orlando, Florida 32801
                    (Address of principal executive offices)

               Registrant's telephone number, including area code
                                 (407) 481-8007
                                 --------------

        Securities registered pursuant to Section 12(b) of the Act: None

          Securities registered pursuant to Section 12(g) of the Act:

                    Common Stock, par value $.001 per share
                    ---------------------------------------
                                (Title of Class)

      Check whether the Issuer (1) has filed all reports required to be filed by
Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12
months (or for such shorter period that the registrant was required to file such
reports), and (2) has been subject to such filing requirements for the past 90
days. Yes  X   No
          ---    ---

         Check if disclosure of delinquent filers in response to Item 405 of
Regulation S-B is not contained in this form, and no disclosure will be
contained, to the best of registrant's knowledge, in definitive proxy or
information statements incorporated by reference in Part III of this Form 10-KSB
or any amendment to this Form 10-KSB. [X]

      State issuer's revenues for its most recent fiscal year: $5,881,000

         The aggregate market value of the voting stock held by the
non-affiliates of the Registrant was $2,283,750 based on the average high and
low bid price reported March 27, 2000 (based on 913,500 shares).

         Indicate the number of shares outstanding of each of the registrant's
classes of common stock, as of March 27, 2000

                  Class                                     Outstanding
                  -----                                     -----------
             Common Stock, $.001                             2,025,333

                       DOCUMENTS INCORPORATED BY REFERENCE
                                      NONE

<PAGE>

                                TABLE OF CONTENTS

                                     PART I
<TABLE>
<CAPTION>

<S>  <C>                                                                                            <C>
ITEM 1.  DESCRIPTION OF BUSINESS.....................................................................3

ITEM 2.  DESCRIPTION OF PROPERTIES...................................................................8

ITEM 3.  LEGAL PROCEEDINGS...........................................................................8

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.........................................8

                                     PART II

ITEM 5.  MARKET FOR COMMON EQUITY AND RELATED STOCKHOLER.............................................9

ITEM 6.  MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
         OF OPERATIONS...............................................................................9

ITEM 7.  FINANCIAL STATEMENTS.......................................................................17

ITEM 8.  ACCOUNTING AND FINCANCIAL DISCLSURE........................................................17

ITEM 9.  DIRECTORS AND EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS............................17

                                    PART III

ITEM 10. EXECUTIVE COMPENSATION.....................................................................19

ITEM 11. SECURITY OWNERSHIP OF CERTAIN BENEFICAL OWNERS AND MANAGEMENT..............................21

ITEM 12. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.............................................22

                                     PART IV

ITEM 13. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K............................22

         EXHIBITS...................................................................................

         FINANCIAL STATEMENTS.......................................................................

</TABLE>

                                       2
<PAGE>

                                     PART I

         FORWARD-LOOKING STATEMENTS

         Certain statements contained in the Form 10-KSB constitute
         "forward-looking statements" within the meaning of Section 27A of the
         Securities Act of 1933, as amended (the "Securities Act") and Section
         21E of the Exchange Act. Such statements include management's
         expectations and objectives regarding the Company's future financial
         position, operating results and business strategy. These statements are
         subject to risks, uncertainties and other factors that may cause the
         actual results, performance or achievements of the Company to be
         materially different from any future results, performance or
         achievements expressed or implied by such forward-looking statements.
         Such risks and uncertainties include those set forth under the caption
         "Forward-Looking Statements" set forth in "Management's Discussion and
         Analysis of Financial Condition and Results of Operations" and
         elsewhere in this Form 10-KSB. The Company assumes no obligation to
         update the forward-looking information to reflect actual results or
         changes in the factors affecting such forward-looking information.

ITEM 1.  DESCRIPTION OF BUSINESS:

         (a) General Development of Business

         Action Products International, Inc. (the "Company") began its
         operations in 1977 and subsequently incorporated in Florida in 1980.
         The Company designs, manufactures, and markets toys and published
         products in a creative and diversified portfolio of branded
         educationally minded product lines. The Company's products are sold
         primarily to toy stores, specialty retailers, Internet retailers,
         education outlets, museums, zoos, aquariums, theme parks, and
         attractions in the United States and worldwide.

         From the beginning of 1998 through 1999, the Company demonstrated
         success in developing the sales of a core portfolio of brands to
         replace the sales of divested non-core lines. During the past fiscal
         year, the Company continued expanding its product lines, developed new
         proprietary products and expanded distribution channels. In 1998 the
         Company launched its first internally generated branded proprietary toy
         line, Space Voyagers(R). Space Voyagers(R) educational action figure
         and role play toys helped establish the Company as offering proprietary
         product lines in its new channels of distribution. In 1999, the first
         full year in which this line was marketed, the Company sold
         approximately $1 million in the Space Voyager brand. In addition to the
         further internal development of proprietary lines and brands, the
         Company completed its first year of a three-year renewable licensing
         agreement with Discovery Communications, Inc. This agreement provides
         for, among other things, the Company's right to utilize intellectual
         properties surrounding the Discovery Channel(TM) brand in certain
         product categories. The internal development of brands coupled with the
         Company's licensing efforts has led to the broadening of a balanced
         portfolio of product lines. Additionally, the Company is currently
         seeking and pursuing possible acquisition opportunities in the
         children's toy, publishing, Internet and software arenas to continue
         broadening its product offerings.

                                       3
<PAGE>

         (b) Description of Business Products

         The Company sells its educational toy product lines under the name
         "Action Products(TM)." The lines include such proprietary brands as
         Space Voyagers(R), Woodkits(TM), Imaginetics(TM), Science in Action(TM)
         and Powerballs(TM). Products include figurines, activity kits, other
         toy and gift items with a strategic emphasis on space, dinosaurs,
         science and nature, and other educational and non-violent categories.
         In addition to its proprietary brands, the Company also sells products
         packaged under a license from Discovery Channel(TM). In second quarter
         of 1999, the Company signed an agreement with Logiblocs Ltd., a UK
         manufacturer of electronic building blocks, to exclusively market the
         Logiblocs(R) product line in North, Central, and South America.

         The Company publishes its line of educational books under the name
         "Action Publishing(TM)." The line includes children's activity,
         coloring and sticker books and CD-ROM's on topics such as nature,
         science, dinosaurs and aerospace. Its books are produced both
         domestically and overseas. Management is investigating opportunities
         for the Company to further emphasize its publishing offerings both
         through proprietary development and acquisition of new interactive book
         and software titles. The Company may also utilize cross-promotional
         opportunities with the Company's other brands and products.

         Customers
         ---------

         Management focuses its efforts on both growing the Company's
         distribution channels and the Company's portfolio of brands. The
         Company currently markets and sells three dominant brands to
         approximately 2,000 museums in its portfolio. Museum stores and
         attractions throughout the United States and around the world are a
         market that has served as the Company's niche for many years. While
         this niche market provides a solid foundation for future growth, the
         Company is continually expanding its distribution outside its
         established niche to toy stores, bookstores, Internet retailers, and
         other types of specialty retailers.

         Some customers obtained from these new specialty retail markets emulate
         the mass market with multiple-outlet volume buying. This results in
         larger individual orders of a reduced number of SKU's (stock keeping
         units). One unique category of customer arising from the specialty
         retail market is the Internet retailer. The Company is currently
         working together with several of its current Internet retailers, as
         well as new ones, to offer the Company's product lines to the online
         market. Management is currently contemplating certain Internet-related
         products and services to offer to its established and growing customer
         and consumer niche (see "Marketing and Sales").

         In addition to expanding into these new markets, Management began
         implementing its plan to enter mass-market distribution. The Company's
         licensing arrangement with Discovery Channel(R), signed in November
         1998, provides the Company with the strategic leverage needed to begin
         to capture a mass-market customer base. Specifically, the arrangement
         with Discovery Channel(TM) provides for a unique relationship with
         Target Corporation, formerly known as Dayton Hudson Corporation (i.e.
         Target Stores). Pursuant to this agreement, in 1999 the Company sold
         approximately $750,000 in Discovery Channel(TM) branded toy
         merchandise. The license agreement expires in December 31, 2001. Target
         store represents 8.1% of total sales for 1999. No other customer
         represents more than 4% of the Company's sales.

         Management differentiates the products and brands it offers to the
         specialty and mass markets due to the importance of the preservation of
         each distribution channel and differing product life cycles. While the
         special relationships with Target Stores and Discovery Communications,
         Inc. allow for some overlap, the Company generally separates the
         distribution of its products and brands between the Specialty
         Toy/Specialty Retail Market and Mass-Market distribution channels. In
         addition, the Company's announced strategy of pursuing

                                       4
<PAGE>

         acquisitions of other toy or publishing companies and product lines
         could provide an entire into the mass-market through established
         channels of distribution.

         The Company services customers in every state in the United States, as
         well as the District of Columbia. The Company exports to approximately
         20 foreign countries and regions including Europe, South and Central
         America, Canada, Saudi Arabia, Japan, Hong Kong, Korea, New Zealand,
         and Australia.

         Marketing and Sales
         -------------------

         The Company markets its product lines through its full-color catalog
         and extensive Internet web sites a Network of manufacturer's
         representatives and utilizes newsletters, trade publications, client
         visits, and telephone contact and solicitation. The Company exhibits
         its product lines and services at toy, gift, museum, book, school
         supply, and other trade shows, as well as showrooms located across the
         country staffed by its independent manufacturers' sales
         representatives. The Company capitalizes on strategic advertising,
         product placement and package design to emphasize its own proprietary
         product lines and trade names.

         The Company's catalog is supplemented by an Internet accessible
         "online" catalog. While the Company's catalog markets primarily to the
         wholesale customer, the Company utilizes its primary Internet site,
         "www.apii.com," to provide information to both the wholesale customer
         and the end-user, or consumer. By password protecting its
         customer-sensitive sites, the Company allows its customers to browse an
         online catalog and generate orders that are immediately processed by
         the Company. Customers are encouraged to place orders from the catalog
         or web site through password protected online ordering or the Company's
         toll-free telephone number and toll-free fax. The site utilizes many of
         the same features to provide access to the retail market for special
         orders and fill-ins that may be purchased directly from the Company.
         The Company also utilizes its Internet presence to promote its brands,
         products, and identity, while partnering with its customers who offer
         its products for sale online. In late 1998 the Company launched a
         second web site, "www.spacevoyagers.com," designed specifically to
         promote the Space Voyagers(R) brand name and product lines to
         consumers. Management foresees the further proliferation of the
         Company's Internet activity and promotion of its brands and products.

         In addition to its expanding Internet presence, a network of
         manufacturers' representative companies ("rep companies") provides the
         Company with national sales coverage. This network includes toy reps,
         educational dealers and distributors and is supplemented by the
         Company's in-house sales staff. The Company employs sales professionals
         to sell its product lines directly by telephone, visits,
         correspondence, trade shows, and other personal contact. This combined
         sales method provides the Company with ongoing customer contact,
         allowing the Company to identify new markets quickly and to respond
         promptly to individual customer needs. The Company's sales associates
         offer opportunities for sales increases by assisting the rep companies
         and their customer base with customer support and expediting the
         various administrative tasks involved in new and recurring orders.

         The annual American International Toy Fair held in New York City in
         February, attracts thousands of manufacturers, importers and sales
         agents from 30 countries to showcase their products. It is the most
         important toy industry-marketing event of the year and is attended by
         more than 15,000 commercial retail buyers and over 900 national and
         international prints and broadcast reporters, and is an important sales
         and marketing event for the Company. The Company's six figure sale
         orders taken at the 1999 Fair represented a 48% increase over its
         record - setting 1998 sales, which was the Company's fourth consecutive
         record Toy Fair. The Company show cased numerous new products from its
         freshest branded lines, Discovery Channel(TM) toys, Logiblocs(R)
         electronic building systems, and extensions to the Company's
         proprietary Space Voyagers(R) brand of authentic space action figures
         and replicas, all of which contributed to record results.

                                       5
<PAGE>

         The Company continues to strengthen its sales and exposure to the
         e-commerce industry. Since July 1999, many of the Company's products
         are available through Amazon.com Toys and Game store, which provides a
         large distribution channel though the Internet. Additionally, many more
         e-commerce retailers such as E-Toys, Toysmart.com and others carry
         Action Products' toys and books. Management plans to continue its
         growth and monitoring of e-commerce applications, as it believes that
         the global market will continue to prove favorable over time.

         International Sales and Manufacturing
         -------------------------------------

         Revenues from the Company's international sales represented
         approximately 7.0% and 6.5% of total revenues in 1999 and 1998,
         respectively. Product lines marketed internationally are generally the
         same as those marketed domestically and generally sold internationally
         directly to retail stores. In 1999, the Company added distributors in
         the United Kingdom and one in Canada. Management plans to continue to
         seek broader global distribution through the addition of distributors
         in Europe and Japan. The Company's revenues from international sales
         represent a limited percentage of total revenues and therefore, do not
         expose the Company to significant risk. The Company conducts its
         international sales in US dollars, and accordingly receives payment for
         such sales in US dollars. The Company purchases its imported products
         in US dollars.

         In general, international sales are subject to inherent risks,
         including, but not limited to, transportation delays and interruptions,
         political and economic disruptions, the imposition of tariffs and
         import and export controls, changes in government policies, cultural
         differences affecting product demands and the burdens of complying with
         a variety of foreign laws. The Company's products are produced by
         approximately 30 outside manufacturing companies in the United States,
         Mexico, Taiwan, Hong Kong and China, and are imported directly by the
         Company as finished goods. While the Company to date has not
         experienced any material adverse effect due to such risks, there can be
         no assurances that such events will not occur in the future and
         possibly result in increases in costs and delays of, or interference
         with, product deliveries resulting in losses of sales and goodwill. The
         Company believes that it experiences minimal currency risk because all
         foreign transactions are conducted using US dollars.

         Many of the Company's products are manufactured outside of the United
         States, primarily in Hong Kong, Taiwan, Mexico and China and in most
         cases are directly imported by the Company. The implementation of the
         General Agreement on Tariffs and Trade in 1996 reduced or eliminated
         customs duties on many products imported by the Company. The Company
         believes that the capacity of its facilities and the supply of
         completed products which it purchases from unaffiliated manufacturers
         is adequate to meet the foreseeable demand for the product lines which
         it markets. Over a period of time, the Company's reliance on external
         sources of manufacturing can be shifted to alternative sources of
         supply should such change be necessary. However, if the Company were
         prevented from obtaining products from a substantial number of its
         current Far East suppliers due to political, labor or other factors
         beyond its control, the Company's operations would be disrupted while
         alternative sources of products were secured. The imposition of trade
         sanctions by the United States against a class of products imported by
         the Company, or loss of "most favored nation trading status" by China,
         could significantly increase the cost of the Company's products
         imported into the United States.

         In July of 1999, the Company enlisted Benjamin Toys Ltd. to distribute
         products into the UK market for an initial period though December 31,
         2000. Benjamin Toys plans to distribute the Company's entire Space
         Voyagers(R) line with the option of adding other lines. In late 1999 a
         Canadian distributor was added. The Company also has one other formal
         international distributor relationship, for South/Central America with
         Century Merchandising. As mentioned elsewhere in this filing, the
         Company sells to other international territory accounts and
         distributors on a direct basis with out formal exclusive distribution
         arrangements.

                                       6
<PAGE>

         Competition

         The Company competes against toy and educational manufacturers and
         importers, distributors and book publishers. The Company's ability to
         compete successfully is based upon its core competencies, including its
         portfolio of proprietary brands. The Company's also relies on its
         ability to offer a wide range of specialized "theme" products; "same
         day" shipment on most domestic orders; and its regional independent
         reps, in-house sales professionals and sales associates who maintain
         regular and close contact with the Company's customers. The Company
         believes its reputation, service, and customer orientation enable it to
         build and maintain customer loyalty.

         The Company believes it can maintain and expand its customer base due
         to the growing recognition of its brands within the industry and by
         consumers. Further, the Company's continued emphasis on the development
         of proprietary products and packaging complements its abilities to
         service its customers and its experience in the industry. Management is
         improving its distribution channel strategy and its representation to
         traditional toy outlets. The Company focused its efforts on the
         establishment and extension of proprietary product lines and is
         strongly committed to maintaining and enhancing its advantages in its
         markets by continually growing and improving the product lines and
         services it offers. These services include "value-added" merchandising
         such as packaging and display materials intended to assist customers in
         the sale of the Company's products. In the future Management intends to
         establish consumer-level promotions, designed to drive consumers to
         retail outlets in search of the Company's products and brands. The
         Company also plans to leverage its core competencies through the
         strategic acquisition of other product lines in the toy, publishing,
         game and puzzle areas. This diversification should help to solidify
         distribution channels already served by the Company.

         Intellectual Property
         ---------------------

         The Company's products are protected, for the most part and in as many
         countries as practical, by trademark, copyright and patent law to the
         extent that such protection is available and meaningful. The Company
         owns the registration of Space Voyager(R). The loss of such rights
         concerning any particular product would not have a material adverse
         effect on the Company's business, although the loss of such protection
         for a number of significant items might have such an effect.

         Government Regulation
         ---------------------

         The Company's toys are subject to the provisions of the Consumer
         Product Safety Act, the Federal Hazardous Substances Act and the
         Flammable Fabrics Act, and the regulations promulgated there under. The
         Consumer Product Safety Act and the Federal Hazardous Substances Act
         enable the Consumer Product Safety Commission (the "CPSC") to exclude
         from the market consumer products that fail to comply with applicable
         product safety regulations or otherwise create a substantial risk of
         injury, and the articles that contain excessive amounts of a banned
         hazardous substance. The Flammable Fabrics Act enables the CPSC to
         regulate and enforce flammability standards for fabrics used in
         consumer products. The CPSC may also require the repurchase by the
         manufacturer of articles, which are banned. Similar laws exist in some
         states and cities and in various international markets.

         The Company's products are rated according to the EN-71 safety protocol
         adopted by the European Community. In addition, the Company expects to
         certify its products according to the Japanese Toy Association ("JTA")
         safety criteria for consumer products.

         The Company also voluntarily complies with certain standards
         established by the American Society of Testing and Materials ("ASTM").
         Although compliance with this much stricter standard is completely at
         the discretion of the manufacturer, it is the policy of the Company
         that its toys meet this superior level of safety.

                                       7
<PAGE>

         The Company maintains a quality control program to ensure product
         safety compliance with the various federal, state and international
         requirements. The Company's membership in the Toy Manufacturer's
         Association ("TMA") provides an important resource to remain informed
         of the latest safety guidelines.

         Personnel
         ---------

         As of December 31, 1999, the Company had 26 full-time employees,
         including four executive positions, ten sales and customer support
         positions, and twelve other positions to fulfill administrative
         responsibilities in marketing, product development, accounting,
         logistics, etc. The employees are not represented by a union. In 1999,
         the Company offered a benefits package to its employees that included
         health and life insurance plans, an Employee Stock Ownership Plan
         (ESOP), a 401(k) plan, and an employee-contributed IRC Section 125
         health plan. Employees are required to sign a non-compete agreement
         prohibiting direct competition with the Company for a one-year period
         following termination of their employment. Any personnel-related
         agreements deemed significant by management have been included as
         exhibits. The Company believes its employee relations are good.

ITEM 2.  DESCRIPTION OF PROPERTY:

         The Company's corporate headquarters are located in Orlando, Florida.
         The Company leases a 3,000 square foot suite in the downtown Orlando
         business district which is staffed by executive, sales, marketing,
         product development, importing and graphics personnel.

         The Company's other operations are located in a 35,000 square foot
         building on 2.5 acres that it owns in an industrial park in Ocala,
         Florida. This location is approximately one hour north of Orlando and
         has served as the Company's home for nearly 20 years. The Company-owned
         Ocala location serves as the Company's distribution center and houses
         its purchasing, accounting, management information systems and
         administrative departments. The Ocala facility also maintains a
         customer service call center. The Ocala property is currently
         encumbered by a mortgage. The principal balance as of December 31, 1999
         was $731,400 and may be prepaid at any time without penalty. The
         mortgage is amortized over 20 years and payable in monthly installments
         of principal and interest until 2008, whereby a balloon payment of
         approximately $514,000 will become due. The property is currently in
         usable and sellable condition.

ITEM 3.  LEGAL PROCEEDINGS:

         The Company is engaged in various legal and regulatory proceedings
         incidental to its normal business activities. Such matters are subject
         to many uncertainties, and outcomes are not currently predictable.
         Consequently, it is not practical to estimate a range of possible loss
         from the final disposition of these matters, and losses, if any, could
         be material with respect to earnings in a given period. However, the
         Company is of the opinion that the resolution of these matters will not
         result in any significant liability to the Company in relation to its
         financial position or liquidity.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS:

         During the quarter ended December 31, 1999, there were no matters
         submitted to a vote of the Company's security holders.

                                       8
<PAGE>

                                     PART II

ITEM 5.  MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS:

         The Company's Common Stock is traded on The NASDAQ Small Cap Market
         under the respective symbol APII. The number of holders on record of
         the Company's Common Stock as of March 27, 2000, was approximately
         1,250.

         The high and low bid quotations for each quarter of the fiscal years
         ended December 31, 1998 and 1999 are follows:

         Quarter Ended:                    High Bid                 Low Bid
         -------------                     --------                 -------

         March 31, 1998                       3.250                  2.250
         June 30, 1998                        3.188                  2.563
         September 30, 1998                   2.875                  2.000
         December 31, 1998                    6.438                  1.750

         March 31, 1999                       2.688                  2.500
         June 30, 1999                        2.375                  2.250
         September 30, 1999                   2.750                  2.625
         December 31, 1999                    2.188                  2.000

         The quotations represent prices between dealers in securities; they do
         not include retail mark-ups, markdowns, or commissions, and do not
         necessarily represent actual transactions.

         Dividend Policy
         ---------------

         The Company previously distributed shares and warrants as dividends,
         but has not paid any cash dividends. Any payment of cash dividends in
         the future will be at the discretion of the Board of Directors and will
         depend on, among other things, the Company's future earnings, financial
         condition, any contractual restrictions, capital and other cash
         requirements, and general business conditions.

ITEM 6.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS:

         General
         -------

         The Company is focused on developing brands. Management recently led
         the Company away from simply being another distributor of other
         manufacturers' toy and published products towards the establishment and
         distribution of products and brands of its own manufacture or otherwise
         exclusive to the Company. In addition to the marked growth in increased
         market-penetrating opportunities afforded by its new mix of product
         offerings, the Company's efforts have resulted in the beginning of a
         balanced portfolio of recognizable brands. The Company's strategy is to
         continue broadening its collection of brands through internal
         development, licensing, and merger and acquisition.

         Internal Development - The Company's continued development of its
         proprietary brands, in particular its Space Voyager(R) product line;
         John Glenn's return to space and certain mainstream motion pictures has
         helped progress the already growing interest generated within the
         educational markets. Sparked by a renewed consumer interest in space
         exploration, the Company expanded its product line to capitalize on the
         growing

                                       9
<PAGE>

         enthusiasm. The concept of Astronaut Action Figures was conceived,
         developed, and brought timely to market by the Company's product
         development professionals. Other products that the Company introduced
         were its Space Playsets, Pocket Aliens, Inflatables, Gyroscopes and new
         additions to the Powerball line. New product introductions reached
         their initial sales expectations and the Company plans on continuing
         each of the new product lines in fiscal 2000. Management expects to
         continue its internal development strategies in search of additional
         proprietary and profitable brands.

         Licensing - In addition to the internal development of brands, the
         Company began the strategic use of licensed intellectual properties.
         Aware of the risks often associated with short-lived properties, the
         Company began its licensing ventures by signing a licensing agreement
         with Discovery Communications, Inc. The Discovery Channel(R) brand is
         recognized worldwide, and possesses the unique, exclusive qualities of
         name-recognition and longevity. While the value of many licenses may
         fade in a short period of time, the Discovery Channel(R), with its
         educational, quality, true-to-life image, and broad staying power, is a
         natural fit with the Company's other product offerings. Further,
         Discovery Communications, Inc. has arrangements with Target Corp. (i.e.
         Target Stores) to form a solid distribution channel for its licensed
         products. While the products that the Company offers through Target
         Stores under the license stand on their own inherent qualities, the
         arrangement under the license affords the Company with an entire into
         the mass-market. With this arrangement the Company received
         approximately $700,000 in sales in 1999, however there is no guarantee
         or obligation that these sales will continue.

         Mergers and Acquisitions - To supplement the internal development of
         brands and its licensing efforts, the Company hopes to further augment
         its product offerings through the acquisition of related companies,
         product lines, and exclusive distribution rights. Additional mergers or
         acquisitions may further allow the Company to diversify its product
         offerings with new categories, niches, channels, and customers.
         Finally, the Company hopes to broaden its Internet presence and expects
         to achieve the brand recognition and corporate identity that are
         critical for success.

         The Company retained The DAK Group, Ltd. to represent interests in
         certain acquisition pursuits in the toy and publishing industries.
         Also, during 1999, the Company acquired the exclusive worldwide
         ownership rights to the patents, patents pending, and trademarks of
         Roar Knobs(TM). The Purchase / Acquisition Agreement grants the Company
         the exclusive ownership rights to the Roar Knobs(TM) product line
         worldwide. The Company previewed the line at the February 2000 Toy Fair
         to industry buyers. The Company plans to launch and begin sales of Roar
         Knobs (TM) in late 2000.

         Year 2000 - The Company concluded its efforts concerning its exposure
         relative to year 2000 issues for both information and non-information
         technology systems. Management actively monitors the status of the
         readiness program of the Company. The Company`s out of pocket cost
         associated with becoming Year 2000 compliant were approximately
         $15,000. These cost were expensed as incurred, and the Company does not
         anticipate any additional material expenditure as a result of Year 2000
         issues.

         Based on operations since January 1, 2000, including the leap year date
         of February 29, 2000, the Company has not experienced any significant
         disruption or change, and does not expect any significant impact to its
         ongoing business a result of the Year 2000 issue. Additionally, the
         Company is not aware of any significant Year 2000 issues or problems
         that have arisen for its significant customers, vendors or service
         providers. As there can be no assurance that the Company's efforts to
         achieve Year 2000 readiness have been completely successful or that
         customers, vendors and service providers will not experience Year 2000
         related failures in the future, the Company will continue to monitor
         its exposure to Year 2000 issues and will leave its contingency plans
         in place in the event that any significant Year 2000 related issues
         arise.

                                       10
<PAGE>

         FORWARD-LOOKING STATEMENTS
         --------------------------

         Forward-looking statements in this Form 10-KSB including, without
         limitation, statements relating to the Company's plans, strategies,
         objectives, expectations, intentions and adequacy of resources, are
         made pursuant to the safe harbor provisions of the Private Securities
         Litigation Reform Act of 1995. These forward-looking statements involve
         known and unknown risks, uncertainties and other factors that may cause
         our actual results, performance or achievements to be materially
         different from any future results, performance or achievements
         expressed or implied by the forward-looking statements. The following
         factors, among others, could cause actual results to differ materially
         from those set forth in the forward-looking statements: the Company's
         ability to successfully (i) develop its brands and proprietary products
         through internal development, licensing and/or mergers and
         acquisitions, (ii) enter the mass market through its licensing
         agreement with Discovery Communications, Inc., and (iii) develop its
         E-commerce strategy. Additional factors include, but are not limited to
         the following: the size and growth of the market for the Company's
         products; competition, pricing pressures, market acceptance of the
         Company's product, the effect of economic conditions, intellectual
         property rights and the outcome of competitive products; the results of
         financing efforts, risks in product development and other risks
         identified in this and the Company's other SEC reports.

         Results of Operations
         ---------------------

         The Company derived and selected the following table of financial data
         from the financial statements, which should be read in conjunction with
         the audited financial statements, and related notes included elsewhere
         herein.

<TABLE>
<CAPTION>
                                                                     Twelve (12) Months Ended December 31,
                                                                     ------------------------------------
                                                                         1999                      1998
                                                                         ----                      ----
<S>                                                                   <C>                       <C>
          Net Sales                                                   $5,881,000                $5,868,800
          Gross Profit                                                 2,597,200                 2,787,000
          Selling, General & Administrative Expenses                   3,260,200                 2,775,800
          Income (Loss) from operations                                 (663,000)                   11,200
          Income (Loss) before tax provision                            (429,500)                  202,000
          Net Income (Loss)                                             (232,500)                  130,000
          Basic Net Income (Loss) per share                                (0.14)                     0.08
          Cash flow used in operations                                (1,050,700)                 (289,400)

                                                                                As of December 31,
                                                                                ------------------
                                                                        1999                      1998
                                                                       ----                      ----
          Current Assets                                               3,605,400                 2,438,000
          Total Assets                                                 5,269,200                 5,016,300
          Current Liabilities                                         1,1,60,200                   372,300
          Long Term Liabilities                                          901,400                 1,229,800
          Stockholders' Equity                                         3,207,600                 3,414,200
</TABLE>

         Year Ended December 31, 1999 Compared with Year Ended December 31, 1998
         -----------------------------------------------------------------------

         Net sales increased slightly to a new record $5,881,000 in 1999 from
         $5,868,800 in 1998. Although a small increase, this represents the
         fifth consecutive improvement in annual sales. The increase comes as a
         result of management's efforts to grow its distribution channels and
         the growing strength of various proprietary lines and brands.
         Management particularly notes the replacement of "lost" sales due to
         the divestiture of certain product lines in the prior year.

                                       11
<PAGE>

         Gross profit decreased from $2,787,000 in 1998 to $2,597,200 in 1999,
         down $189,800. As a percentage of sales, gross profit decreased to
         44.2% compared to 47.5% in the prior year. Management attributes the
         decline in gross profit percentage to discounting programs, aimed at
         stimulating sales. Also, the profit margin on a significant new product
         line was reduced down to 28% when the initial inventory shipments were
         delivered airfreight.

         Selling, General and Administrative (SG&A) expenses were $3,260,200 and
         $2,775,800 in 1999 and 1998, respectively. The increase in SG&A
         expenses is due primarily to increased selling expenses, including
         marketing efforts, growth of the distribution channels, commissions to
         the growing network of toy reps, as well as added product development
         expenses and salaries.

         Interest expense related to current and long-term debt was $96,000 and
         $75,000 in 1999 and 1998, respectively. The increase is due primarily
         to interest for two months and twelve months for 1998 and 1999
         respectively, on the Mortgage Loan, which begin in late 1998, and an
         increase in borrowing capacity in the line of credit in 1999. (See
         "Liquidity and Capital Resources")

         Interest income was $172,100 and $114,000 in 1999 and 1998,
         respectively. The increase related primarily to interest earned on
         notes receivable obtained upon the divestiture of certain product
         lines.

         Other income and expense are netted for financial statement
         presentation. This amount has historically been insignificant and
         represented less than three-percent of net sales in each of the last
         two years. Other income in 1999 included approximately $113,000,
         resulting from the expiration of contingencies related to a refund from
         a taxing authority. Other income in 1998 included non-compete and
         consulting income resulting from product line divestitures. During
         1998, the Company sold or otherwise disposed of certain assets,
         primarily associated with its snack food and certain silkscreen product
         lines, resulting in gains of $97,100.

         As a result of the forgoing, the Company had a Net Operating Loss of
         $232,500 in fiscal year 1999, which was a transition year for Action
         Products. The Company established a new corporate headquarters in
         Orlando, Florida. A number of product lines were phased out impacting
         profit margins, and a more refined and proprietary product mix was
         developed. Additionally, an emphasis on mergers and acquisitions (M&A),
         led to a strong increase in legal, professional and corporate expenses.

         Management's emphasis on M&A in 1999 was bolstered and financed by cash
         assets built both through operations and divestitures. In 2000
         Management plans to continue acquisition activity but with emphasis on
         minimizing up-front expenditures, primarily legal and consulting.

         Liquidity and Capital Resources
         -------------------------------

         As of December 31, 1999, current assets were $3,605,400 compared to
         current liabilities of $1,160,200 for a current ratio of approximately
         3.1 to 1. In fiscal 1998, the Company's current ratio was 6.5 to 1.

         The Company had net cash flows used in operations of $1,050,700 in 1999
         compared to net cash flows used in operations of $289,400, a change of
         $761,300. This change was due in part to the net loss for the year of
         $232,500 and the increase in trade accounts receivable and inventory of
         $458,000 and $325,000, respectively in 1999. Improvements in accounts
         payable accrued expenses and income taxes payable make up the
         difference.

         On November 18, 1999, the Company received full payment on its
         significant note-receivable pursuant to its 1997 divestiture of Action
         Snacks(R). The Company received early its final payment of $671,504 of
         notes receivable, otherwise the note would have been amortized through
         June 2003.

                                       12
<PAGE>

         As of December 31, 1999, the Company's only long-term debt was a
         mortgage payable to a commercial bank of $731,400. The Mortgage is
         collateralized by real estate and improvements, bearing interest
         annually at 7.5% and amortized assuming a twenty-year term, with ten
         years of monthly principal and interest payments, then a balloon
         payment of approximately $514,000. The Company obtained the loan in
         November 1998 and used the proceeds to repay the $600,000 convertible
         9% promissory notes owed to related parties and provide additional
         permanent working capital. Other long term liabilities were comprised
         of deferred revenue of $175,000, associated with a non-compete
         agreement, and deferred income taxes of $14,000, primarily associated
         with the gain, both in connection with the sale of certain food line
         assets.

         During the year ended December 31, 1999, the Company collected $44,500
         of stock subscription receivables from related parties. In addition,
         the Company had stock subscription receivables of approximately
         $534,100 due from related parties at December 31, 1999.

         The Company maintains a revolving line of credit with a commercial bank
         collateralized by accounts receivable and inventory bearing an interest
         rate approximating the prime-lending rate. The borrowing limit as of
         December 31, 1999 was $1,000,000, against which the Company had
         borrowed $516,000.

         During 1999, the Company recorded normal depreciation and amortization
         of its fixed assets of approximately $109,800. In addition, the Company
         invested $125,700 and $116,500 in the acquisition of new assets in 1999
         and 1998, respectively.

         Shareholders' equity at December 31, 1999 decreased by $206,600 to
         $3,207,600 due primarily to the net loss of income and the increase in
         stock subscription receivables.

         Factors That May Affect Future Results and Market Price of Stock:
         -----------------------------------------------------------------

         The Company is operating in a rapidly changing environment, which
         involves a number of risk, some of these the Company controls. The
         following indicate some of these risks:

         Concentration of Stock Ownership. The Companies present Officers and
         Directors beneficially own approximately 65 % of the outstanding common
         stock. As a result, current management will be substantially able to
         exercise significant influence over all matters requiring shareholder
         approval, including the election of directors and approval of
         significant corporate transactions

         Dependence on Key Management. The Company success largely depends on a
         number of key employees. The loss of services or one or more of these
         employees could have a material adverse effect on the Company's
         business. The Company is especially dependent upon the efforts and
         abilities of certain of its senior management, particular Ronald
         Kaplan, its Chairman, President & Chief Executive Officer. The loss of
         Mr. Kaplan or any of its key executives could have a material adverse
         effect on the Company and its operations and prospects. Currently the
         Company has no key man life insurance on Mr. Kaplan. The Company
         believes that its future success will also depend, in part, upon its
         ability to attract, retain and motivate qualified personnel. There is
         no assurance, however, that the Company will be successful in
         attracting and retaining such personnel.

         No Dividends. The Company expects that it will retain all available
         earnings generated by our operations for the development and growth of
         our business. Accordingly, the Company does not anticipate paying any
         cash dividends on its common stock.

         Dilution. The Company's Articles of Incorporation authorizes the
         issuance of Shares of common and preferred stock. As of March 27, 2000,
         the Company has 2,025,333 shares of its common stock issued and
         outstanding and has not issued any preferred stock. The Company's Board
         has the ability, without further shareholder approval, issue up to
         12,974,667 additional shares of common stock, with preferences designed
         by the Board of Directors. As such issuance may result in a reduction
         of the book value or market price, if any of the

                                       13
<PAGE>

         outstanding common shares. Issuance of the additional common stock will
         reduce the proportionate ownership and voting power of the then
         existing shareholders.

         Anti-Takeover Provisions. The foregoing provision in the Company's
         Articles of Incorporation (namely the ability, without further
         shareholder approval) to issue additional shares of common stock and/or
         preferred stock with rights and preferences determined by the Board of
         Directors could be used as anti-takeover measures. These provisions
         could prevent or discourage or delay a non-negotiated change in control
         and result in shareholders receiving less for their common stock than
         they otherwise might in the event of a takeover attempt.

         Changing Consumer Preferences, reliance on New Product Introduction. As
         a result of changing consumer preferences, many toys are successfully
         marketed for only one or two years, if at all. There can be no
         assurance that (i) any of the Company's current successful products or
         product lines will continue to be popular with consumers for any
         significant period of time or (ii) new products and product lines
         introduced by the Company will achieve an acceptable degree of market
         acceptance, or that if such acceptance is achieved, it will be
         maintained for any significant period of time. Furthermore, sales of
         the Company's existing products are expected to decline over time and
         may decline at rates faster than expected. The Company's success is
         dependent upon the Company's ability to enhance existing product lines
         and develop new products and product lines. The failure of the
         Company's new products and product lines to achieve and sustain market
         acceptance and to produce acceptable margins could have a material
         adverse effect on the Company's financial condition and results of
         operations.

         Liquidity. Effective April 18, 1998, the Company entered into an
         agreement with SouthTrust Bank pursuant to which SouthTrust provides a
         revolving line of credit for up to $1 million (the "Revolver").
         Borrowings under the Revolver are utilized by the Company to finance
         accounts receivable, inventory, and other operating and capital
         requirements. The Revolver matures April 17, 2000 and contains
         covenants relating to the condition of the Company. If the Company
         fails to maintain compliance with the financial covenants contained in
         the Revolver, the maturity date will be accelerated. The Company is
         currently negotiating a new line of credit.

         Inventory Management. Most of the Company's largest retail customers
         utilize an inventory management system to track sales of products and
         rely on reorders being rapidly filled by the Company and other
         suppliers rather than maintaining large product inventories. These
         types of systems put pressure on suppliers like the Company to promptly
         fill customer orders and also shift some of the inventory risk from the
         retailer to suppliers. Production of excess products by the Company to
         meet anticipated retailer demand could result in price markdowns and
         increased inventory carrying costs for the Company. Similarly, if the
         Company fails to predict consumer demand for a product, it may not be
         able to deliver an adequate supply of products on a timely basis and
         will, as a result, lose sales opportunities.

         Returns and Markdowns. As is customary in the toy industry, the Company
         historically has permitted certain customers to return slow-moving
         items for credit or has provided price protection by making any price
         reductions effective as to certain products then held by retailers in
         inventory. The Company expects that it will continue to be required to
         make such accommodations in the future. Any significant increase in the
         amount of returns or markdowns could have a material adverse effect on
         the Company's financial condition and results of operations.

         Acquisition Risks. The Company may from time to time evaluate and
         pursue acquisition opportunities on terms management considers
         favorable to the Company. A successful acquisition involves an
         assessment of the business condition and prospects of the acquisition
         target, which includes factors beyond the Company's control. This
         assessment is necessarily inexact and its accuracy is inherently
         uncertain. In connection with such an assessment, the Company performs
         a review it believes to be generally consistent

                                       14
<PAGE>

         with industry practices. This review, however, will not reveal all
         existing or potential problems, nor will it permit a buyer to become
         sufficiently familiar with the acquisition target to assess fully its
         deficiencies. There can be no assurance that any such acquisition would
         be successful or that the operations of the acquisition target could be
         successfully integrated with the Company's operations. Any unsuccessful
         acquisition could have a material adverse effect on the Company.

         Dependence on Contract Manufacturers. The Company conducts
         substantially all of its manufacturing operations through contract
         manufacturers, many of which are located in the People's Republic of
         China (the "PRC"), Hong Kong, Singapore and Taiwan. The Company does
         not have long-term contracts with any of its manufacturers. Foreign
         manufacturing is subject to a number of risks, including but not
         limited to transportation delays and interruptions, political and
         economic disruptions, the impositions of tariffs and import and export
         controls and changes in governmental policies. While the Company to
         date has not experienced any material adverse effects due to such
         risks, there can be no assurance that such events will not occur in the
         future and possibly result in increases in costs and delays of, or
         interferences with, product deliveries resulting in losses of sales and
         goodwill.

         General Risks of Foreign Operations. Foreign operations are generally
         subject to risks such as transportation delays and interruptions,
         political and economic disruptions, the imposition of tariffs and
         import and export controls, difficulties in staffing and managing
         foreign operations, longer payment cycles, problems in collecting
         accounts receivable, changes in governmental policies, restrictions on
         the transfer of funds, currency fluctuations and potentially adverse
         tax consequences. While the Company to date has not experienced any
         material adverse effects due to its foreign operations, there can be no
         assurance that such events will not occur in the future. Any growth of
         the Company's international operations will subject the Company to
         greater exposure to risks of foreign operations. The occurrence of such
         an event, particularly one affecting the Company's relations with its
         manufacturers in the PRC, would have a material adverse effect on the
         Company.

         Product Safety and Liability, Regulation. Products that have been or
         may be developed or sold by the Company may expose the Company to
         potential liability from personal injury or property damage claims by
         end-users of such products. The Company has never been and is not
         presently a defendant in any product liability lawsuit; however, there
         can be no assurance that such a suit will not be brought in the future
         against the Company. The Company currently maintains product liability
         insurance coverage in the amount of $1.0 million per occurrence, with a
         $2.0 million excess umbrella policy. There can be no assurance that the
         Company will be able to maintain such coverage or obtain additional
         coverage on acceptable terms, or that such insurance will provide
         adequate coverage against all potential claims. Moreover, even if the
         Company maintains adequate insurance, any successful claim could
         materially and adversely affect the reputation and prospects of the
         Company, as well as divert management time. The CPSC has the authority
         under certain federal laws and regulations to protect consumers from
         hazardous goods. The CPSC may exclude from the market goods it
         determines are hazardous, and may require a manufacturer to repurchase
         such goods under certain circumstances. Some state, local and foreign
         governments have similar laws and regulations. In the event that such
         laws or regulations change or the Company is found in the future to
         have violated any such law or regulation, the sale of the relevant
         product could be prohibited and the Company could be required to
         repurchase such products.

         Competition. The toy industry is highly competitive. Many of the
         Company's competitors have longer operating histories, broader product
         lines and greater financial resources and advertising budgets than the
         Company. In addition, the toy industry has nominal barriers to entry.
         Competition is based primarily on the ability to design and develop new
         toys, procure licenses for popular products, characters and trademarks,
         and successfully market products. Many of the Company's competitors
         offer similar products or alternatives to the Company's products. The
         Company's products compete with other products for retail shelf space.
         There can be no assurance that shelf space in retail stores will
         continue to be available

                                       15
<PAGE>

         to support the Company's existing products or any expansion of the
         Company's products and product lines. There can be no assurance that
         the Company will be able to continue to compete effectively in this
         marketplace.

         Possible Volatility of Stock Price. The market price of the common
         stock has been and may continue to be highly volatile and has been and
         could be subject to wide fluctuations in response to quarterly
         variations in operating results, announcements of new products by the
         Company or its competitors, changes in financial estimates by
         securities analysts, or other events or factors. In the event that the
         Company's operating results are below the expectations of public market
         analysts and investors in one or more future quarters, it is likely
         that the price of the Company's common stock will be materially
         adversely affected. General market fluctuations may adversely affect
         the market price of the Company's common stock.

         Seasonality and Fluctuations in Quarterly Performance. The Company's
         sales are seasonal in that a substantial portion of net sales is made
         to retailers in anticipation of the summer and Christmas holiday
         seasons. During fiscal 1999, 56% of the Company's net sales were made
         during the Company's second and forth fiscal quarters in connection
         with retail sales for the summer and Christmas holiday season. Adverse
         business or economic conditions during these periods could adversely
         affect results of operations for the full year. The Company's financial
         results for a particular quarter may not be indicative of results for
         an entire year, and the Company's revenues and/or expenses will vary
         from quarter to quarter.

         Sales tend to be lowest in the first and third quarters and highest in
         the second and forth quarters of the calendar year. Products are
         generally shipped as orders are received and accordingly the Company
         has historically operated with little backlog. As a result, sales in
         any quarter are dependent on orders booked and shipped in that quarter.
         If sales or timing of orders fall below the Company's expectations,
         operating results could be adversely affected for relevant quarters and
         for the year if expenses based on these expectations have already been
         incurred. Further, due to the seasonality of the business, cash flow
         tends to be negative during the first and third quarters when inventory
         and accounts receivable have historically increased in anticipation of
         the seasonally higher product sales in the second and forth quarters.
         Cash flow requirements during these periods are funded by the revolving
         line of credit that the Company has with a bank. Should the Company not
         have a sufficient line of credit available during the year, it could
         have a material adverse effect on the Company's results of operations
         due to its limited ability to internally finance the growth in
         inventory and accounts receivables necessary to generate a positive net
         income.

         Governmental Regulation. In the United States, the Company is subject
         to the provisions of, among other laws, the Federal Consumer Product
         Safety Act and the Federal Hazardous Substances Act (the "Acts"). The
         Acts empower the Consumer Product Safety Commission (the "Consumer
         Commission") to protect the public against unreasonable risks of injury
         associated with consumer products, including toys and other articles.
         The Consumer Commission has the authority to exclude from the market
         articles, which are found to be hazardous and can require a
         manufacturer to repair or repurchase such toys under certain
         circumstances. Any such determination by the Consumer Commission is
         subject to court review. Violations of the Acts may also result in
         civil and criminal penalties. Similar laws exist in some states and
         cities in the United States and in many jurisdictions throughout the
         world. The Company maintains a quality control program (including the
         retention of independent testing laboratories) to ensure compliance
         with applicable laws. The Company believes it currently is in
         substantial compliance with these laws. In general, the Company has not
         experienced difficulty complying with such regulations, and compliance
         has not had an adverse effect on the Company's business.

         Accounts Receivable Risks. Certain of the Company's customers
         participate in an accounts receivable dating program pursuant to which
         payments for products are delayed for up to 120 days. Although

                                       16
<PAGE>

         Target Corporation accounted for more than 4% of the Company's sales in
         1999, the insolvency or business failure of any customer with a large
         account receivable could have a material adverse affect on the Company.

         Inflation & Seasonality. The Company's product line historically has
         not been significantly affected by inflation and inflation has not had
         a significant effect on gross earnings. The Company's sales have
         historically been seasonal in nature, reflecting peak sales in the
         second quarter and slower sales in the fourth quarter. Due to changes
         and improvements in the Company's customer base, the impact of the
         seasonal nature of the Company's sales is expected to diminish.

ITEM 7.  FINANCIAL STATEMENTS:

         Financial statements and schedules are submitted in Items 13(1) and (2)
on this Form 10-KSB.

ITEM 8.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
         FINANCIAL DISCLOSURE:

         During the two years, the Company has not had any changes in or
disagreements with its accountants.

ITEM 9.  DIRECTORS AND EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS:
         COMPLIANCE WITH SECTION 16(A) OF THE EXCHANGE ACT:

                           MANAGEMENT/BOARD OF DIRECTORS
       The executive officers and directors of the Company are as follows:

<TABLE>
<CAPTION>
                Name                 Age                          Position
                ----                 ---                          --------
<S>                                   <C>           <C>
         Ronald S. Kaplan             34           Chairman of the Board of Directors, President,
                                                   Chief Executive Officer (1)

         Timothy L. Young             37           Chief Financial Officer & Secretary

         Larry Bernstein              58           Director, Chair of Nominating Committee (1) (2)

         Ronald Tuchman               64           Director, Chair of Audit Committee (2)

         Judith Kaplan                61           Director

         Pablo Savetman               34           Vice President of Sales

         Robert Zumbahlen             43           Treasurer, Purchasing and Inventory Control Manager

(1)      Member of the Nominating Committee
(2)      Member of the Audit Committee
</TABLE>

         Ronald S. Kaplan, Chairman of the Board, Chief Executive Officer and
         President since January 1996. Prior to becoming President, Mr. Kaplan
         was the Chief Operating Officer. Son of founder/director Judith Kaplan
         (below)

         Timothy L. Young, Chief Financial Officer and Corporate Secretary, is a
         graduate of the Baylor University with Bachelor of Business
         Administration degrees in Accounting and Finance. Mr. Young

                                       17
<PAGE>

         joined the Company in February of 2000. Prior to joining the Company,
         Mr. Young was a financial consultant for various companies. His
         services included Joint Ventures, Mergers & Acquisitions, and
         consolidations of operations to international banking relations. From
         the beginning of 1994 to 1996, Mr. Young was Vice President, Chief
         Financial Officer & Treasurer of Brown & Brown, Inc. a $150 million
         publicly held NYSE listed company. He was previously with the Certified
         Public Accounting firm of Pricewaterhouse Coopers LLP.

         Larry Bernstein, Director since September 1999. Mr. Bernstein is a key
         figure in the toy industry. For twenty years Mr. Bernstein held several
         positions with the Hasbro Corporation. Prior to leaving Hasbro in 1995
         Mr. Bernstein was the President of the flagship Hasbro Toy Division and
         Executive Vice President of Hasbro, Inc. Mr. Bernstein holds a Bachelor
         of Science degree in Business Administration from Boston University
         with emphasis in Marketing & Economics.

         Ronald Tuchman, Director since August 1998, is a respected member of
         the toy industry with over 30 years of experience in all retailing
         aspects of the toy business. Prior to joining the Company's Board, Mr.
         Tuchman most recently served as Chairman of the Board, Chief Executive
         Officer and a Director of Imaginarium, an "upscale" educational
         specialty toy store chain. In addition to other professional
         accomplishments, Tuchman was employed by Toys "R" Us for nearly 25
         years, where he held several positions, including Senior Vice
         President, and is widely known within the Toy Industry as one of
         Toys"R"Us founding fathers. Mr. Tuchman attended Roosevelt University
         in Chicago where he majored in advertising and marketing.

         Judith Kaplan, Company Founder and Director since 1980, served as Chair
         of the Board of Directors of the Company since its incorporation in
         1980 until December 31, 1995. Ms. Kaplan was President (`80-'87),
         Secretary (`80-`97), Chief Executive Officer (`80-'95), Chief Financial
         Officer (`80-`98) and Treasurer (`80-'91) of the Company. She is the
         mother of Ronald Kaplan.

         Pablo Savetman, Vice President of Sales, earned an Associate degree in
         Business Management from St. John's University in New York. His
         experience previous to the Company focused on the sales and
         distribution of consumer products primarily in international markets
         and included his position as International Sales Manager for Cowboy
         Brothers Trading Corp from 1993 to 1994, and several years proceeding
         as a sales manager for Juno Export Trading. Mr. Savetman joined the
         Company in April of 1994 and is currently the Company's Vice President
         of Sales.

         Robert Zumbahlen, Treasurer & Purchasing and Inventory Control Manager,
         since 1991, is a graduate of Bentley College in Waltham, Massachusetts
         (1979) with a Bachelor of Science in accounting. Mr. Zumbahlen joined
         the Company in 1984 and is currently the Company's Purchasing and
         Inventory Control Manager.

         Nominating Committee - Larry Bernstein, Chair; Ronald S. Kaplan

         Audit Committee - Ronald Tuchman, Chair; Larry Bernstein; Judith Kaplan

         Director Compensation
         ---------------------

         Directors who are full-time employees of the Company receive no
         additional compensation for services rendered as members of the
         Company's Board or any committee thereof. Directors who are not
         full-time employees of the Company receive $2,500 per year, $500 for
         each Board meeting attended in person, and $250 for each Company Board
         meeting attended telephonically. In addition, from time to time the
         Company may grant incentive stock options with an exercise price
         greater than the market value of the underlying stock to the directors
         for services rendered while serving on the Board. In the past outside

                                       18
<PAGE>

         directors were granted 10,000 shares under Stock Option Plan, for each
         year of service on the Board, above the market value of the shares as
         listed at the time of the grant.

                                    PART III

ITEM 10. EXECUTIVE COMPENSATION:

         The following table sets forth the aggregate compensation paid to
         Ronald S. Kaplan (the "Named Executive Officer") by the Company. None
         of the other executive officers of the Company were paid a total annual
         salary and bonuses of $100,000 or more. Except as set forth in the
         table below, no bonuses or other compensation was paid during the 1999,
         1998, or 1997 fiscal years.

<TABLE>
<CAPTION>
                                                        Summary Compensation Table
                                                          Long Term Compensation
                                                                                                     Other
                                 Name and                                          Annual          Restricted
                                 Principal                         Salary           Bonus         Compensation
                                 Position             Year          ($)              ($)              ($)1
                         -----------------------------------------------------------------------------------------
<S>                                                   <C>         <C>                    <C>        <C>
                         Ronald Kaplan, CEO           1999        $100,000                $0         $6,000
                                                      1998        $100,000           $35,000         $6,000
                                                      1997        $75,000                            $6,000
                         --------------------------
                         (1) Includes value of use of automobile, vacation pay, sick pay.
</TABLE>

         Ron Kaplan was promoted to Chief Executive Officer and Chairman of the
         Board of Directors as of January 1, 1996 and continues to serve as
         President of the Company. As of February 2000, Mr. Kaplan's annual
         salary is $105,000 plus the use of an automobile.

         Option Grants in Last Fiscal Year
         ---------------------------------

         The Company did not grant any options to the Named Executive during the
         fiscal year ended December 31, 1999.

         Aggregated Option Exercises and Year End Option Values in Last Fiscal
         ---------------------------------------------------------------------
         Year
         ----

         The following table sets forth the aggregate of options exercised in
         the year ended December 31, 1999 and the value of options held at
         December 31, 1999. The Named Executive exercised 243,000 shares in
         November 1999 at an exercise price of $1.38.

<TABLE>
<CAPTION>
                                                    Option Exercises/Option Values

                                                                 Number of Securities          Value of Unexercised
                                   Shares                       Underlying Unexercised         In- the-money Options
                                 Acquired on      Value       Options at Fiscal Year End        At Fiscal Year End
                  Name          Exercise (#)   Realized ($)    Exercisable/Unexercisable     Exercisable/Unexercisable
                  ----          ------------   ------------    -------------------------     -------------------------
          <S>                      <C>         <C>                     <C>     <C>                    <C>
            Ronald S. Kaplan       243,000     $211,410(1)             100,000/0                      $0/0(2)
</TABLE>

         (1) On November 29, 1999, Mr. Kaplan exercised 243,000 shares at the
         exercise prices of $1.39. The value of these shares at the time of
         exercise is stated in ITEM 12 "Certain Relationships and Related
         Transactions", which

                                       19
<PAGE>

         indicates a realizable gain of $208,900. The Value Realized is
         calculated on the last sales price of a share of the Company's Common
         Stock on December 31, 1999 as reported by Nasdaq was $2.125. (2) The
         dollar value was calculated by determining the difference between the
         fair market value at fiscal year-end of the Common Stock underlying the
         options and the exercise prices of the options. The last sale price of
         a share of the Company's Common Stock on December 31, 1999 as reported
         by Nasdaq was $2.125, therefore the value of the unexercised options
         are out-of-the-money.

         Section 16(a) Beneficial Ownership Reporting Compliance
         -------------------------------------------------------

         Section 16(a) of the Securities Exchange Act of 1934 requires the
         Company's directors and executive officers, and persons who own more
         than ten percent (10%) of the Company's outstanding common stock to
         file with the Securities and Exchange Commission (the "SEC") and NASDAQ
         initial reports of ownership and reports of changes in ownership of
         common stock. Such persons are required by the SEC regulations to
         furnish the Company with copies of all such reports they file. To the
         Company's knowledge, based solely on a review of the copies of such
         reports furnished to the Company and written representations that no
         other reports were required, all Section 16(a) filing requirements
         applicable to officers, directors and greater than ten percent (10%)
         beneficial owners were complied with.

         Employee Stock Ownership Plan
         -----------------------------

         On April 23, 1984, the Company adopted an Employee Stock Ownership Plan
         ("ESOP"). The ESOP qualifies for special tax benefits under the
         Internal Revenue Code. Under the ESOP, the Company, at the discretion
         of its Board of Directors, may make an annual contribution to a trust
         that purchases the Company's stock from the Company for the benefit of
         employees who have completed at least 1,000 hours of work during the
         fiscal year. Employer contributions under the ESOP are allocated to
         each employee's account on a pro-rata basis according to the total
         compensation paid to, and the number of years of service by, all
         eligible employees. An employee becomes 100% vested in the ESOP
         following 5 years of plan eligibility. As of December 31, 1999, there
         were 24,077 shares of Common Stock held by the Company's ESOP trust.

         401(k) Plan
         -----------

         Effective October 3, 1986, the Company adopted a Voluntary 401(k) Plan.
         All employees are eligible for the plan. Employees who have worked for
         the Company for 18 months are currently eligible for a 34% match of
         their subsequent contributions. Benefits are determined annually. The
         lowest 66% of paid employees may contribute the lesser of 15% of their
         salary or the applicable maximum allowed by the Internal Revenue Code.
         The top 1/3 of employees cannot contribute a percentage greater than
         15% of their compensation or 150% of the average contribution of the
         lowest 66% of paid employees to the applicable maximum allowed by the
         Internal Revenue Code. Employer contributions vest within three months
         and all contributions are held in individual employee accounts with an
         outside financial institution.

         Stock Option Plan
         -----------------

         To increase the officers', key employees' and consultants' interest in
         the Company and to align more closely their interests with the
         interests of the Company's shareholders, the Board of Directors,
         adopted a stock option plan called the "1996 Stock Option Plan" (the
         "Plan") on May 28, 1996. The Plan was subsequently ratified by a
         majority vote of the Company's shareholders. The Board of Directors
         determined that the Plan will work and believes that the Plan is in the
         Company's best interests.

         Under the Plan, the Company has reserved an aggregate of 900,000 shares
         of Common Stock for issuance pursuant to options granted under the Plan
         ("Plan Options"). Plan Options are either options qualifying as
         incentive stock options ("Incentive Options") or options that do not
         qualify ("Non-Qualified Options"). Any

                                       20
<PAGE>

         Incentive Option granted under the Plan must provide for an exercise
         price of not less than 100% of the fair market value of the underlying
         shares on the date of such grant. The exercise price of Non-Qualified
         Options shall be determined by the Board of Directors or the Committee
         but shall in no event be less than 75% of the fair market value of the
         underlying shares on the date of the grant. As of December 31, 1999,
         there were 614,000 Incentive Options existing under the plan. No
         Non-Qualified Options have been issued.

ITEM 11. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT:

         The following table sets forth information with respect to the number
         of shares of Common Stock beneficially owned by (i) each director of
         the Company, (ii) the executive officer named in the Summary
         Compensation Table, (iii) all directors and officers as a group and
         (iv) each shareholder known by the Company to be a beneficial owner of
         more than 5% of the Company's common stock as of March 26, 2000. Except
         as otherwise indicated, each of the shareholders listed below has sole
         voting and investment power over the shares beneficially owned and the
         address of each beneficial owner is c/o Action Products International,
         Inc., 390 North Orange Ave., 21st Floor, Orlando, Florida 32801. As of
         March 27, 2000, there were issued and outstanding 2,025,333 shares of
         Common Stock.
<TABLE>
<CAPTION>
                                        Table of Beneficial Ownership
                                        -----------------------------

                                                                      Amount and
                                                                        Nature of
          Name and                              Title                  Beneficial              Percent
          Address                              of Class                Ownership               of Class
          -------                              --------                ---------               --------
<S>                                            <C>                     <C>                        <C>
          Ronald S. Kaplan                     Common                  1,202,317 1                32.7%

          Judith Kaplan                        Common                  1,026,948 2                27.9%

          Warren Kaplan                        Common                  1,026,948 3                27.9%

          Ronald Tuchman                       Common                     70,000 4                 1.9%

          Larry Bernstein                      Common                     10,000 5                  .3%

          All Directors and
          Officers as a Group
          (7 persons, Directors and
          5% owners shown above)               Common                  2,389,265 6                65.0%
</TABLE>

- -------------------
1       Includes immediately exercisable options to purchase 100,000 shares at
        $3.50 per share and immediately exercisable warrants to purchase
        approximately 829,000 shares of Common Stock at $0.579.

2       Includes immediately exercisable options to purchase 100,000 shares at
        $3.50 per share. Also includes 396,659 shares held by her husband, and
        of which Ms. Kaplan disclaims beneficial ownership.

3       Includes immediately exercisable options to 100,000 shares at $3.50 per
        share. Also includes 24,077 shares held as Trustee of the Company's
        Employee Stock Ownership Plan Trust and 406,212 shares owned by his
        wife, and of which Mr. Kaplan disclaims beneficial ownership.

4       Includes immediately exercisable options to purchase 70,000 shares at
        $3.50 per share.

                                       21
<PAGE>

5       Includes immediately exercisable options to purchase 10,000 shares at
        $3.50 per share.

6       The 1,026,048 shares of Common Stock owned by Judith Kaplan and Warren
        Kaplan referred to in footnotes 2 and 3 are counted only once in
        calculating the total in order to avoid a misleading total.

ITEM 12. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS:

         During 1998, Ronald S. Kaplan and Elissa Kaplan redeemed the conversion
         features of their notes due them form the Company in exchange for
         warrants exercisable for shares of the Company's Common Stock under
         substantially the same terms. The exchange, therefore, did not have a
         dilutive effect. Once alternative financing was arranged with a
         financial institution, the previous notes payable were repaid with
         proceeds from the mortgage payable. Accordingly, there are no notes
         payable to related parties as of December 31, 1999.

         On November 29, 1999, Ronald S. Kaplan, Judith Kaplan and Warren Kaplan
         exercised their options, 243,000, 58,000, and 58,000, respectively at a
         exercise price of $1.39 per share, the realizable gain at the time of
         exercise was $208,900, $49,880 and $49,880, respectively, based on a
         closing price of $ 2.25.

         In connection with stock options exercised during 1999, there were
         stock subscriptions receivable from related parties of $534,100 as of
         December 31, 1999.

                                     PART IV

ITEM 13. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a)      Financial Statements, Financial Statement Schedules and Exhibits

         1.       Financial Statements
                  --------------------

                        Report of Independent Certified Public Accountants

                        Balance Sheet - December 31, 1999

                        Statements of Operations - Years ended December 31, 1999
                        and 1998

                        Statements of Changes in Shareholders' Equity - Years
                        ended December 31, 1999 and 1998

                        Statements of Cash Flows - Years ended December 31, 1999
                        and 1998

                        Notes to Financial Statements - Years ended December 31,
                        1999 and 1998

         2.       Financial Statement Schedules
                  -----------------------------

                  None.

         3.       Exhibits
                  --------

      Exhibit No.
         (3)            Articles of Incorporation and By-Laws

                (a)     Articles of Incorporation and By-Laws incorporated by
                        reference to an Exhibit to Form 10-K filed April 12,
                        1988

                                       22
<PAGE>

                (b)     Amended Articles of Incorporation and By-Laws
                        incorporated by reference to an Exhibit to Definitive
                        Proxy Statement filed May 22, 1998.

         (10)           Material Contracts

                (a)     Employee Stock Ownership Plan incorporated by reference
                        to an Exhibit to the Company's Registration Statement on
                        Form S-18, dated April 23, 1984, at pages 154-208

                (b)     Incentive Stock Option Plan incorporated by reference to
                        an Exhibit to the Company's Registration Statement on
                        Form S-18 dated September 25, 1984, at pages 210-220

                (c)     401(k) Plan dated October 3, 1986, incorporated by
                        reference to an Exhibit to Form 10-K filed August 15,
                        1987

                (d)     Amendment to Employee Stock Ownership Plan dated
                        February 8, 1988, incorporated by reference to an
                        Exhibit to Form 10-K filed March 31, 1989

                (e)     Amendment to Employee Stock Ownership Plan dated March
                        10, 1989, incorporated by reference to an Exhibit to
                        Form 10-K filed March 31, 1989

                (f)     Asset Purchase Agreement between the Company and
                        American Outdoor Products, Inc. dated December 31, 1997
                        incorporated by reference to Exhibit 2.1 in the
                        Company's Current Report on Form 8-K filed February 26,
                        1998.

        (11)    Statement re: computation of per share earnings (filed herewith)

        (23)    Independent Auditors Consent Agreement

        (27)    Financial data schedule (filed herewith)

(b)      Reports on Form 8-K
         -------------------

         The Company did not file any Current Reports on Form 8-K during the
fourth quarter of 1999.

                                       23
<PAGE>

                                   SIGNATURES
                                   ----------

         Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, Action Products International, Inc. has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.

                                             ACTION PRODUCTS INTERNATIONAL, INC.
                                             a Florida corporation

Date: April 3, 2000                          By:   /s/ RONALD S. KAPLAN
      -------------------                          --------------------
                                                   Ronald S. Kaplan, Chairman of
                                                   the Board, Chief Executive
                                                   Officer

         Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed by the following persons on behalf of the registrant
and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>
Signature                                   Title                               Date

<S>                               <C>                                           <C>
/s/ RONALD S. KAPLAN             Chairman of the Board/                         April 3, 2000
- -----------------------------    President/Chief Executive                      --------------
Ronald S. Kaplan                 Officer/ Director


/s/ TIMOTHY L. YOUNG             Chief Financial Officer/                       April 3, 2000
- --------------------             Secretary (Chief Accounting Officer)           --------------
Timothy L. Young
</TABLE>

                                       24

<PAGE>

                       ACTION PRODUCTS INTERNATIONAL, INC.

                              FINANCIAL STATEMENTS

                     Years Ended December 31, 1999 and 1998


<PAGE>

                                 C O N T E N T S
                                 ---------------

                                                                     Page
                                                                    Number

REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS                   F-1


FINANCIAL STATEMENTS

   Balance Sheet                                                     F-2-3

   Statements of Operations                                          F-4

   Statements of Changes in Shareholders' Equity                     F-5

   Statements of Cash Flows                                          F-6

   Notes to Financial Statements                                     F-7


<PAGE>

               REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS
               --------------------------------------------------

Board of Directors
Action Products International, Inc.
Orlando, Florida

We have audited the accompanying balance sheet of Action Products International,
Inc. as of December 31, 1999, and the related statements of operations, changes
in shareholders' equity, and cash flows for each of the two years in the period
ended December 31, 1999. These financial statements are the responsibility of
the Company's management. Our responsibility is to express an opinion on these
financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Action Products International,
Inc. as of December 31, 1999, and the results of its operations and its cash
flows for each of the two years in the period ended December 31, 1999 in
conformity with generally accepted accounting principles.

MOORE STEPHENS LOVELACE, P.A.

Certified Public Accountants

Orlando, Florida
February 4, 2000

                                      F-1
<PAGE>


                       ACTION PRODUCTS INTERNATIONAL, INC.

                                  BALANCE SHEET

                                December 31, 1999

                                     ASSETS

CURRENT ASSETS
    Cash and cash equivalents                                       $ 1,053,600
    Accounts receivable, net of an allowance
       for doubtful accounts of $57,300                                 956,700
    Inventories, net                                                  1,416,300
    Prepaid expenses and other assets                                   178,800
                                                                    -----------

                         TOTAL CURRENT ASSETS                         3,605,400
                                                                    -----------

PROPERTY, PLANT AND EQUIPMENT
    Land                                                                 67,400
    Building and building improvements                                1,020,300
    Equipment                                                           499,300
    Furniture and fixtures                                              162,900
                                                                    -----------
                                                                      1,749,900
    Less accumulated depreciation and amortization                     (777,900)
                                                                    -----------

                         NET PROPERTY, PLANT AND EQUIPMENT              972,000

OTHER ASSETS                                                            691,800
                                                                    -----------

                                              TOTAL ASSETS          $ 5,269,200
                                                                    ===========


    The accompanying notes are an integral part of the financial statements.

                                      F-2
<PAGE>

                      LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES
    Accounts payable                                                $   165,900
    Accrued expenses                                                    306,100
    Accrued payroll and related                                          27,200
    Current portion of mortgage payable                                  19,000
    Borrowings under line of credit                                     516,000
    Income taxes payable                                                101,000
    Deferred revenue                                                     25,000
                                                                    -----------
                                 TOTAL CURRENT LIABILITIES            1,160,200

MORTGAGE PAYABLE                                                        712,400

DEFERRED INCOME TAXES                                                    14,000

DEFERRED REVENUE                                                        175,000
                                                                    -----------

                                         TOTAL LIABILITIES            2,174,400
                                                                    -----------

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY
    Common stock - $.001 par value; 15,000,000
       shares authorized; 2,007,400 shares
       issued and outstanding                                             2,000
    Additional paid-in capital                                        3,524,200
    Retained earnings                                                   215,500
    Stock subscription receivable                                      (534,100)
                                                                    -----------

                                     TOTAL SHAREHOLDERS' EQUITY       3,207,600
                                                                    -----------
                     TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY     $ 5,269,200
                                                                    ===========

    The accompanying notes are an integral part of the financial statements.


                                      F-3
<PAGE>

                       ACTION PRODUCTS INTERNATIONAL, INC.

                            STATEMENTS OF OPERATIONS

                     Years Ended December 31, 1999 and 1998
<TABLE>
<CAPTION>
                                                                                                  1999                     1998
                                                                                               -----------              -----------
<S>                                                                                            <C>                      <C>
NET SALES                                                                                      $ 5,881,000              $ 5,868,800

COST OF SALES                                                                                    3,283,800                3,081,800
                                                                                               -----------              -----------

                                            GROSS PROFIT                                         2,597,200                2,787,000

OPERATING EXPENSES
    Selling                                                                                      1,394,500                1,149,000
    General and administrative                                                                   1,865,700                1,626,700
                                                                                               -----------              -----------
                                                                                                 3,260,200                2,775,800
                                                                                               -----------              -----------

                           INCOME (LOSS) FROM OPERATIONS                                          (663,000)                  11,200

OTHER INCOME (EXPENSE)
    Interest expense                                                                               (96,000)                 (75,000)
    Gain on disposition of assets                                                                     --                     97,100
    Interest income                                                                                172,100                  114,000
    Other income                                                                                   157,400                   54,700
                                                                                               -----------              -----------
                                                                                                   233,500                  190,800
                                                                                               -----------              -----------
                               INCOME (LOSS) BEFORE
                         PROVISION fOR INCOME TAXES                                               (429,500)                 202,000

PROVISION (BENEFIT) FOR INCOME TAXES
    Current                                                                                        127,000                     --
    Deferred                                                                                      (324,000)                  72,000
                                                                                               -----------              -----------
                                                                                                  (197,000)                  72,000
                                                                                               -----------              -----------

                                 NET INCOME (LOSS)                                             $  (232,500)             $   130,000
                                                                                               ===========              ===========

INCOME (LOSS) PER SHARE
    Basic                                                                                      $     (0.14)             $      0.08
                                                                                               ===========              ===========
    Diluted                                                                                    $     (0.14)             $      0.06
                                                                                               ===========              ===========
</TABLE>

    The accompanying notes are an integral part of the financial statements.

                                      F-4
<PAGE>

                       ACTION PRODUCTS INTERNATIONAL, INC.

                  STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY
<TABLE>
<CAPTION>
                                               Common Stock
                                              $.001 Par Value            Additional                       Stock          Total
                                            --------------------          Paid-In        Retained      Subscription   Shareholders'
                                            Shares        Amount          Capital        Earnings        Receivable      Equity
                                            ------        ------          -------        --------        ----------      ------
<S>                                        <C>           <C>            <C>             <C>             <C>             <C>
BALANCE - DECEMBER 31, 1997                1,624,900     $     1,600    $ 3,008,300     $   318,000     $  (113,200)    $ 3,214,700

COLLECTION OF STOCK
SUBSCRIPTIONS                                   --              --             --              --            69,500          69,500

NET INCOME                                      --              --             --           130,000            --           130,000
                                         -----------     -----------    -----------     -----------     -----------     -----------


BALANCE - DECEMBER 31, 1998                1,624,900           1,600      3,008,300         448,000         (43,700)      3,414,200


COLLECTION OF STOCK
SUBSCRIPTIONS                                   --              --             --              --            44,500          44,500


ISSUANCE OF COMMON
SHARES UPON EXERCISE                         388,000             400        534,500            --          (534,900)           --
OF OPTIONS

CANCELLATION OF COMMON                        (5,500)           --          (18,600)           --              --           (18,600)
STOCK

NET LOSS                                        --              --             --          (232,500)           --          (232,500)
                                         -----------     -----------    -----------     -----------     -----------     -----------


BALANCE - DECEMBER 31, 1999                2,007,400     $     2,000    $ 3,524,200     $   215,500     $  (534,100)    $ 3,207,600
                                         ===========     ===========    ===========     ===========     ===========     ===========
</TABLE>

    The accompanying notes are an integral part of the financial statements.

                                      F-5
<PAGE>

                       ACTION PRODUCTS INTERNATIONAL, INC.

                            STATEMENTS OF CASH FLOWS

                     Years Ended December 31, 1999 and 1998
<TABLE>
<CAPTION>
                                                                                                          1999              1998
                                                                                                          ----              ----
<S>                                                                                                   <C>               <C>
CASH FLOWS FROM OPERATING ACTIVITIES
    Net income (loss)                                                                                 $  (232,500)      $   130,000
    Adjustments to reconcile net income (loss) to net cash
       Depreciation                                                                                       109,800            83,800
       Amortization                                                                                       181,100           109,100
       Provision for bad debts                                                                             31,800              --
       Deferred income tax provision (benefit)                                                           (324,000)           72,000
       Gain on disposal of fixed assets                                                                      --             (97,100)
       Changes in:
          Accounts receivable                                                                            (458,100)          189,600
          Inventories                                                                                    (325,300)           (5,000)
          Prepaid expenses and other assets                                                               (78,700)          (41,500)
          Income taxes refundable                                                                          37,000           (37,000)
          Accrued interest receivable                                                                      36,300           (36,300)
          Other assets                                                                                   (412,200)         (419,700)
          Accounts payable                                                                                121,800           (53,600)
          Accrued expenses and payroll                                                                    186,300           (71,700)
          Income taxes payable                                                                            101,000           (37,000)
          Deferred revenue                                                                                (25,000)          (75,000)
                                                                                                      -----------       -----------

                                                 NET CASH used in OPERATING ACTIVITIES                 (1,050,700)         (289,400)

CASH FLOWS FROM INVESTING ACTIVITIES
    Acquisition of property, plant and equipment                                                         (125,700)         (116,500)
    Proceeds from sale of assets                                                                             --              97,100
    Collection of note receivable                                                                       1,464,800           385,200
                                                                                                      -----------       -----------

                                             NET CASH provided by INVESTING ACTIVITIES                  1,339,100           365,800

CASH FLOWS FROM FINANCING ACTIVITIES
    Collection of stock subscriptions receivable                                                           44,500            69,500
    Purchase of treasury stock                                                                            (18,600)             --
    Proceeds from borrowings on mortgage                                                                     --             750,000
    Repayment of mortgage principal                                                                       (16,700)           (1,900)
    Repayment of notes payable to related parties                                                            --            (600,000)
    Net change in borrowings under line of credit                                                         416,100          (491,900)
                                                                                                      -----------       -----------

                                                        NET CASH PROVIDED BY (USED IN)
                                                                  FINANCING ACTIVITIES                    425,300          (274,300)
                                                                                                      -----------       -----------

                                                            NET INCREASE (DECREASE) IN
                                                             CASH AND CASH EQUIVALENTS                    713,700          (197,900)

CASH AND CASH EQUIVALENTS AT BEGINNING OF year                                                            339,900           537,800
                                                                                                      -----------       -----------

CASH AND CASH EQUIVALENTS AT END OF year                                                              $ 1,053,600       $   339,900
                                                                                                      ===========       ===========
</TABLE>

    The accompanying notes are an integral part of the financial statements.

                                      F-6
<PAGE>

                       ACTION PRODUCTS INTERNATIONAL, INC.

                          NOTES TO FINANCIAL STATEMENTS

                     Years Ended December 31, 1999 and 1998

NOTE 1 -       SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

               Description of Business

               Action Products International, Inc. (the Company) is engaged in
               the design, manufacture and sale of toys, books, and other
               educational and entertainment products. The Company also sells
               promotional products. The Company's products are wholesaled
               worldwide to educational and leisure industry retailers.

               Cash and Cash Equivalents

               For financial presentation purposes, the Company considers
               short-term, highly liquid investments with original maturities of
               three months or less to be cash equivalents.

               Inventories

               Inventories, which consist of finished goods purchased for
               resale, are stated at the lower of cost (determined by the
               first-in, first-out method) or market. The inventory valuation
               allowance at December 31, 1999 was approximately $136,000.

               Property, Plant and Equipment

               Property, plant and equipment are stated at cost. Depreciation is
               provided using the straight-line method over the estimated useful
               lives of the various classes of assets, as follows:

                              Building                            40   Years
                              Building improvements             6-12   Years
                              Furniture and fixtures               5   Years
                              Equipment                          5-7   Years

               Other Assets

               Other assets consist of costs associated with molds and dies for
               form-pressed toys, purchased text for the Company's books, and
               license fees for the use of the Discovery Channel(R) name on the
               packaging of certain educational toys. These assets are amortized
               on a straight-line basis over their useful lives as follows:

                              Molds and dies                       5    Years
                              Text                              3-10    Years
                              License fees                         1    Year

               In the event a product is discontinued and the associated costs
               are not fully amortized, the unamortized portion is charged to
               expense at the time the product is discontinued.

                                      F-7
<PAGE>


NOTE 1 -       SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

               The Company assesses the recoverability of intangible assets if
               facts and circumstances suggest that their carrying amount may
               have been impaired. In making its assessment, the Company gives
               consideration to the undiscounted cash flows from the use of such
               assets, the estimated fair value of such assets, and other
               factors that may affect the recoverability of such assets. If
               such an assessment indicates that the carrying value of
               intangible assets may not be recoverable, the carrying value of
               intangible assets is reduced.

               Deferred Revenue

               In December 1997, the Company entered into an agreement with the
               purchaser of certain of the Company's assets associated with its
               snack food product line (see Note 3). The agreement provides for,
               among other things, the Company to receive compensation of
               $250,000 in exchange for ceasing its activities related to the
               manufacture and sale of freeze-dried snack foods for a period of
               ten years. The agreement also provides for compensation of
               $50,000 in exchange for making certain information available to
               the purchaser during 1998. The Company recorded these amounts as
               deferred revenue at December 31, 1997 and is amortizing them into
               income using the straight-line method over the terms specified in
               the agreement. As of December 31, 1999, deferred revenue was
               $200,000.

               Comprehensive Income

               The Company has no accumulated or current items of comprehensive
               income that are excluded from net income. Accordingly, the
               Company has not presented a statement of comprehensive income.

               Revenue Recognition

               The Company recognizes revenue from the sale of its products when
               goods are shipped to customers.

               Income Taxes

               The Company recognizes deferred tax liabilities and assets for
               the expected future tax consequences of events that have been
               included in its financial statements or tax returns. Deferred
               income tax liabilities and assets are determined based on the
               difference between the financial statement and tax bases of
               liabilities and assets using enacted tax rates in effect for the
               year in which the differences are expected to reverse (see Note
               7).

               Net Income Per Share

               Basic earnings per share are based on the weighted average number
               of common shares outstanding during each year. Diluted earnings
               per share is based on the sum of the weighted average number of
               common shares outstanding plus common share equivalents arising
               out of stock options, warrants, and convertible debt. Common
               share equivalents were not considered in the diluted earnings per
               share calculation for 1999 because their effect would have been
               anti-dilutive. As a result, both basic and diluted earnings per
               share for 1999 were calculated based on 1,681,000 weighted
               average common shares outstanding during the year.

                                      F-8
<PAGE>


NOTE 1 -       SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

               The following table is a reconciliation of the numerator and
               denominator of the basic and diluted earnings per share
               computations for 1998:

<TABLE>
<CAPTION>
                                                                         Year Ended December 31, 1998
                                                            --------------------------------------------------------
                                                                 Income              Shares            Per-Share
                                                              (Numerator)        (Denominator)          Amount
                                                            ----------------- --------------------- ----------------
<S>                                                           <C>                   <C>                  <C>
               Basic EPS
                  Net Income                                  $    130,000          1,624,900            $0.08
                                                                                                    ================
               Effect of Dilutive Securities
                  Common Stock Options and
                      Warrants                                        -               300,500
                  9% Convertible Notes Due to
                      Related Parties                               29,700            863,600
                                                            ----------------- ---------------------
               Diluted EPS
                  Net Income Plus Assumed
                      Conversions                             $    159,700          2,789,000            $0.06
                                                            ================= ===================== ================
</TABLE>

               Options to purchase 634,000 shares of common stock at
               approximately $3.50 per share were outstanding during 1998, but
               were not included in the computation of diluted EPS because the
               options' exercise prices were greater than the average market
               price of the common shares. The options expire from 1999 to 2003.

               Use of Estimates

               The preparation of financial statements in conformity with
               generally accepted accounting principles requires management to
               make estimates and assumptions that affect the reported amounts
               of assets and liabilities and disclosure of contingent assets and
               liabilities at the date of the financial statements. Estimates
               also affect the reported amounts of revenues and expenses during
               the reporting period. Actual results could differ from those
               estimates.

               Credit Risk and Fair Value of Financial Instruments

               Financial instruments, which potentially subject the Company to
               concentrations of credit risk at December 31, 1999, include trade
               receivables and approximately $1,055,000 of cash deposited in
               money market mutual funds. The money market funds are not
               protected under the FDIC; however, the Company has not
               experienced any losses in these funds. The Company believes that
               it is not exposed to any significant credit risk on money market
               funds. Concentrations of credit risk with respect to trade
               receivables are limited, in the opinion of management, due to the
               Company's large number of customers and their geographical
               dispersion.

               The carrying values of cash and cash equivalents, mortgage
               payable and the line of credit approximate their fair values.

               Reclassifications

               Certain reclassifications have been made to the 1998 financial
               statements to conform to the 1999 presentation.

                                      F-9
<PAGE>


NOTE 2 -       RELATED-PARTY TRANSACTIONS

               During 1998, the conversion features related to approximately
               $600,000 of certain notes payable to related parties were
               exchanged for an equivalent number of warrants. The Company has
               reserved from its authorized but unissued shares of common stock
               1,036,300 shares for use in the event the warrants are exercised.
               The warrants are exercisable at $0.579 per share.

               Cash paid for interest on notes payable to related parties during
               the year ended December 31, 1998, was approximately $49,900.

               The Company had stock subscriptions receivable from related
               parties of approximately $534,100 and $43,700 as of December 31,
               1999 and 1998, respectively.

NOTE 3 -       NOTES RECEIVABLE

               In connection with the sale of certain assets during December
               1997, the Company received notes aggregating $1,850,000. The
               notes accrued interest at a rate approximating 10% and provided
               for principal and interest payments of approximately $400,000 per
               year, with the final payment due in March 2004. During the year
               ended December 31, 1999, the purchaser paid off the principal
               amount of the notes receivable due to the Company.

NOTE 4 -       MORTGAGE PAYABLE

               In November 1998, the Company borrowed $750,000 in the form of a
               mortgage payable. The mortgage bears interest at 7.5% per annum
               and is due in 120 monthly payments of principal and interest of
               approximately $6,100 based on a 20-year amortization. A balloon
               payment of approximately $513,500 is due in 2009. The mortgage is
               collateralized by real estate and improvements and contains
               certain restrictive covenants, which provide that, among other
               things, the Company maintains a minimum working capital and net
               worth, and a maximum debt to net worth ratio. The proceeds from
               this borrowing were used to repay notes payable to related
               parties of $600,000 and to provide additional permanent working
               capital. The outstanding principal balance due on the mortgage
               payable at December 31, 1999 was $731,400.

               Maturities on long-term debt and obligations are approximately as
               follows:

                         Year Ending
                         December 31,                              Amount
                     ---------------------                    ---------------
                            2000                              $     19,000
                            2001                                    20,500
                            2002                                    22,100
                            2003                                    23,800
                            2004                                    25,700
                         Thereafter                                620,300
                                                              ---------------
                                                              $    731,400
                                                              ===============

               Cash paid for interest on the mortgage payable during the years
               ended December 31, 1999 and 1998, approximated $56,300 and
               $4,200, respectively.

               Cash paid for interest on all borrowing arrangements were
               approximately $85,800 and $75,000 in 1999 and 1998, respectively.

                                      F-10
<PAGE>


NOTE 5 -       CREDIT LINE

               The Company maintains a line of credit with a financial
               institution under a revolving loan agreement, which matures in
               April 2000. The borrowing limit as of December 31, 1999 was
               $1,000,000. Borrowings are collateralized by all accounts
               receivable and inventories, and interest is payable monthly at
               the financial institution's prime rate (8.5% at December 31,
               1999). The agreement provides that, among other things, the
               Company maintains a minimum working capital and net worth and a
               maximum debt to net worth ratio as defined in the agreement. The
               agreement also prohibits additional indebtedness in excess of
               $200,000 in aggregate. At December 31, 1999, the Company had
               $516,000 of borrowings under the line of credit.

NOTE 6 -       GAIN ON DISPOSITION OF ASSETS

               During 1998, the Company sold assets related to its silkscreen
               product line, which had been abandoned in 1997.

NOTE 7 -       INCOME TAXES

               Significant components of the Company's deferred tax liabilities
               and assets at December 31, 1999, are approximately as follows:

                   Deferred Tax Liabilities
                   ------------------------
                       Amortization                               $    (31,000)

                   Deferred Tax Assets
                   -------------------
                       Bad debt allowance                               17,000
                       Inventory reserves                               40,000
                       Depreciation                                     11,000
                                                                  --------------
                             Gross deferred tax assets                  68,000
                       Valuation allowance                             (51,000)
                                                                  --------------
                             Net deferred tax assets                    17,000
                                                                  --------------

                                     Net deferred taxes           $    (14,000)
                                                                  ==============

               During 1999, deferred tax asset valuation allowance decreased by
               $39,000.

               The difference between the Company's effective income tax rate
               and the federal statutory rate is reconciled below:
<TABLE>
<CAPTION>
                                                                                  1999              1998
                                                                             ---------------    --------------
<S>                                                                          <C>                <C>
                   Federal provision (benefit) expected at
                       statutory rates                                       $    (146,000)     $    70,000
                   Alternative minimum tax, depreciation, meals
                   Income not subject to tax                                       (38,000)          -
                   Tax effects of net operating loss                                -                (3,000)
                                                                             ---------------    --------------
                             Provision for income taxes                      $    (197,000)     $    72,000
                                                                             ===============    ==============
</TABLE>

               The Company had no foreign operations subject to foreign income
               taxes. During 1999, the Company recognized approximately
               $113,000, which resulted from expiration of certain contingencies
               related to a refund from a taxing authority. This amount is
               reflected in other income in the statements of operations.

               Income taxes paid in cash were approximately $10,000 and $37,000
               during the years ended December 31, 1999 and 1998, respectively.

                                      F-11
<PAGE>


NOTE 8 -       INTERNATIONAL SALES

               International sales amounted to approximately $412,000 and
               $382,000 in 1999 and 1998, respectively. All foreign transactions
               are transacted in U.S. dollars.

NOTE 9 -       SHAREHOLDERS' EQUITY

               Employee Stock Ownership Plan

               The Company has an Employee Stock Ownership Plan (the ESOP),
               which covers substantially all employees. The ESOP provides that,
               among other things, contributions to the ESOP shall be determined
               by the Board of Directors prior to the end of each year and that
               the contributions may be paid in cash, Company stock or other
               property at any time within the limits prescribed by the Internal
               Revenue Code. At December 31, 1999, the ESOP held approximately
               24,077 shares of the Company's common stock. No shares were
               contributed in 1999 or 1998.

               1996 Stock Option Plan

               On May 28, 1996, the Company's Board of Directors adopted the
               "1996 Stock Option Plan" (the SOP). Under the SOP, the Company
               has reserved an aggregate of 900,000 shares of common stock for
               issuance pursuant to options. SOP options are issuable at the
               discretion of the Board of Directors at exercise prices of not
               less than the fair market value of the underlying shares on the
               grant date. During 1999 and 1998, a total of 60,000 and 130,000
               options, respectively, were issued under the SOP at a weighted
               average exercise price of approximately $3.50 per share. As of
               December 31, 1999, there were 614,000 SOP options.

               Other Stock Options

               In addition to the SOP options, the Company had other options
               outstanding. All outstanding stock options not granted under the
               SOP were exercisable at $1.38 per share. As of December 31, 1998,
               there were 388,000 other options outstanding. During 1999, all of
               these stock options were exercised at an aggregate exercise price
               of $534,900, all of which was in the form of subscriptions
               receivable.

               There was an aggregate of 614,000 stock options outstanding at
               December 31, 1999. The options expire as follows: 504,000 in
               2001; 70,000 is 2003; and 40,000 in 2004. In the event of a
               change in the Company's control, the options may not be callable
               by the Company. The following table summarizes the aggregate
               stock options activity for the years ended December 31, 1999 and
               1998:
<TABLE>
<CAPTION>
                                                                                                     Weighted
                                                                           Shares Under               Average
                                                                              Option              Exercise Price
                                                                          ----------------       ------------------
<S>                                        <C> <C>                              <C>                    <C>
                   Outstanding at December 31, 1997                             897,000                $2.58
                   Grants                                                       130,000                $3.58
                   Cancellations                                                 (5,000)               $3.50
                                                                          ----------------       ------------------
                   Outstanding at December 31, 1998                           1,022,000                $2.70
                   Grants                                                        70,000                $3.64
                   Exercises                                                   (388,000)               $1.38
                   Cancellations                                                (90,000)               $3.72
                                                                          ----------------       -----------------
                   Outstanding at December 31, 1999                             614,000                $3.50
                                                                          ================
</TABLE>

                                      F-12
<PAGE>

NOTE 9 -       SHAREHOLDERS' EQUITY (Continued)

               Other Stock Options (Continued)

               The exercise price for options outstanding at December 31, 1999,
               was $3.50. The weighted average term over which the options may
               be exercised is 2.2 years.

               Additionally, the Company has outstanding warrants for the
               purchase of up to 1,036,300 of its common shares (see Note 2).

               Total subscriptions receivable as of December 31, 1999, were
               $534,100 and were receivable from related parties. Payments of
               stock subscriptions receivable of $44,500 and $69,500 were
               collected in 1999 and 1998, respectively.

               Financial Accounting Standards Board pronouncement FAS No. 123,
               "Accounting for Stock-Based Compensation," (FAS 123) requires
               that the Company calculate the value of stock options at the date
               of grant using an option pricing model. The Company has elected
               the "pro-forma, disclosure only" option permitted under FAS 123,
               instead of recording a charge to operations, as shown below:
<TABLE>
<CAPTION>
                                                                                  1999               1998
                                                                              --------------     --------------
<S>                                               <C>                          <C>                 <C>
                  Net income (loss)               As reported                  $(232,500)          $ 130,000
                                                  Pro forma                    $(367,900)          $(166,700)

                  Income (loss) per share         Basic
                                                  -----
                                                       As reported             $   (0.14)          $    0.08
                                                       Pro forma               $   (0.22)          $   (0.10)
                                                  Diluted
                                                  -------
                                                       As reported             $   (0.14)          $    0.06
                                                       Pro forma               $   (0.22)          $   (0.10)
</TABLE>

               The Company's weighted-average assumptions used in the pricing
               model and resulting fair values were as follows:

                                                          1999        1998
                                                         -----        -----
                  Risk-free rate                          7.5%        6.50%
                  Expected option life (in years)         4.40        4.25
                  Expected stock price volatility         136%        152%
                  Grant date value                       $2.13        $2.08


NOTE 10 -      EMPLOYEE BENEFIT PLANS

               The Company has a 401(k) employee benefit plan (the Plan), which
               covers substantially all employees. Under the terms of the Plan,
               the Company may make a discretionary contribution to the Plan, as
               determined annually by the Company's Board of Directors. The
               Company charged approximately $14,800 and $17,700 in 1999 and
               1998, respectively, to operations for its contributions to the
               Plan.

                                      F-13
<PAGE>


NOTE 11 -      OTHER COMMITMENTS AND CONTINGENCIES

               Operating Leases

               During 1998, the Company entered into a noncancellable-operating
               lease for office space, which expires in November 2003. In
               addition, the Company leases certain vehicles under
               noncancellable operating leases expiring through 2002.
               Approximate minimum future lease payments due under these
               operating leases, are as follows:

                                  Year Ending
                                  December 31,                 Amount
                           --------------------------      ---------------
                                     2000                  $    107,500
                                     2001                        86,000
                                     2002                        82,100
                                     2003                        60,100
                                                           ---------------
                                                           $    335,700
                                                           ===============

               During 1999 and 1998, approximately $66,000 and $64,000,
               respectively, were charged to operations for rent expense related
               to the operating leases.

               Legal and Regulatory Proceedings

               The Company is engaged in various legal and regulatory
               proceedings incidental to its normal business activities. Such
               matters are subject to many uncertainties, and outcomes are not
               currently predictable. Consequently, it is not practical to
               estimate a range of possible loss from the final disposition of
               these matters, and losses, if any, could be material with respect
               to earnings in a given period. However, management is of the
               opinion that the resolution of these matters will not result in
               any significant liability to the Company in relation to its
               financial position or liquidity.

               Licensing Agreement

               During 1998, the Company entered into a three-year licensing
               agreement with Discovery Communications, Inc., which provides
               for, among other things, the Company's right to utilize
               intellectual properties surrounding the Discovery Channel(TM)
               brand. As defined in the agreement, the Company agreed to pay
               royalties totaling a minimum of $300,000 over the term of the
               agreement based on the expected sales of the product line bearing
               the Discovery Channel(TM) name.


                                      F-14


                                   EXHIBIT 11

                 STATEMENT RE: COMPUTATION OF EARNINGS PER SHARE
                 For the Years Ended December 31, 1999 and 1998

<TABLE>
<CAPTION>
                                                                         1999 (Note 1)                           1998
                                                                  ---------------------------        ---------------------------
                                                               Basic EPS         Diluted EPS          Basic EPS         Diluted EPS
                                                               ---------         -----------          ---------         -----------
<S>                                                                   <C>                 <C>                 <C>                <C>
Net income                                                    ($  232,500)        ($  232,500)        $   130,000        $   130,000

Add assumed interest savings on debt,
   Net of tax effect                                          $      --           $      --           $      --          $    29,700
                                                              -----------         -----------         -----------        -----------

Adjusted net income                                           ($  232,500)        ($  232,500)        $   130,000        $   159,700
                                                              ===========         ===========         ===========        ===========

Weighted average number of
   Common shares outstanding                                    1,681,000           1,681,000           1,624,900          1,624,900

Dilutive effect of common stock
  Options and warrants                                               --                  --                  --
                                                                                                                             300,500

Dilutive effect of 9% convertible debt
   due to related parties (a)                                        --                  --                  --              863,600
                                                              -----------         -----------         -----------        -----------

Weighted average common shares
   used in EPS calculation                                      1,681,000           1,681,000           1,624,900          2,789,000
                                                              ===========         ===========         ===========        ===========


Earnings per share                                            $     (0.14)        $     (0.14)        $      0.08        $      0.06
                                                              ===========         ===========         ===========        ===========
</TABLE>


(a) Convertible debt is considered an other potentially dilutive security. The
conversion feature of the debt was exchanged for warrants in November 1998.

Note 1: Common Shares Equivalents were not considered in the diluted earnings
per share calculation for 1999 because their effect would have been
anti-dilutive.



               CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

We consent to the incorporation by reference in the Registration Statement (Form
S-8, No. 333-76675) pertaining to the 1996 Stock Option Plan of Action Products
International, Inc. and in the related Prospectus of our report dated February
4, 2000, with respect to the financial statements of Action Products
International, Inc. included in the Annual Report (Form 10-KSB) for the year
ended December 31, 1999.


MOORE STEPHENS LOVELACE, P.A.
CERTIFIED PUBLIC ACCOUNTANTS


Orlando, Florida
April 4, 2000



<TABLE> <S> <C>

<ARTICLE>                     5
<MULTIPLIER>                  1,000

<S>                             <C>
<PERIOD-TYPE>                    YEAR
<FISCAL-YEAR-END>                DEC-31-1999
<PERIOD-START>                   JAN-01-1999
<PERIOD-END>                     DEC-31-1999
<CASH>                           10,536
<SECURITIES>                          0
<RECEIVABLES>                       956
<ALLOWANCES>                          0
<INVENTORY>                       1,416
<CURRENT-ASSETS>                  3,605
<PP&E>                            1,749
<DEPRECIATION>                      777
<TOTAL-ASSETS>                    5,269
<CURRENT-LIABILITIES>             1,160
<BONDS>                               0
                 2
                           0
<COMMON>                              0
<OTHER-SE>                        3,205
<TOTAL-LIABILITY-AND-EQUITY>      5,269
<SALES>                           5,881
<TOTAL-REVENUES>                  5,881
<CGS>                             3,283
<TOTAL-COSTS>                     3,283
<OTHER-EXPENSES>                  3,260
<LOSS-PROVISION>                     0
<INTEREST-EXPENSE>                  96
<INCOME-PRETAX>                   (429)
<INCOME-TAX>                      (197)
<INCOME-CONTINUING>               (232)
<DISCONTINUED>                       0
<EXTRAORDINARY>                      0
<CHANGES>                            0
<NET-INCOME>                      (232)
<EPS-BASIC>                      (0.14)
<EPS-DILUTED>                    (0.14)


</TABLE>


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