OSHKOSH B GOSH INC
10-Q, 1994-08-08
APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL
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                             UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                                          Washington, D.C. 20549

                                                FORM 10-Q

         (Mark One)

         /X/   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934

                              For the quarterly period ended June 30, 1994 

                                                    OR

               TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934

               For the transition period from                to

                                      Commission File Number 0-13365

                                           OSHKOSH B'GOSH, INC.

                            (Exact name of registrant as specified in charter)

        Delaware                                        39-0519915              
(State or other jurisdiction of              (IRS Employer Identification No.)
incorporation or organization)

112 Otter Avenue   Oshkosh, Wisconsin                            54901         
(Address of principal executive offices)                      (Zip code)       

                                              (414)231-8800
                                     (Registrant's telephone number)

Indicate by check mark whether  the registrant (1) has filed all reports 
required to be filed by  Section  13 or  15(d)  of the  Securities  Exchange
Act  of 1934  during  the preceding 12  months (or for  such shorter period
that the registrant was  required to file such reports), and (2) has been  
subject to such filing requirements for the  past 90 days.

                     Yes  X                                    No

As of June 30, 1994, there  were outstanding 12,649,752 shares of Class A
Common Stock and 1,291,048 shares of Class B Common Stock.



                                    FORM 10-Q

                      OSHKOSH B'GOSH, INC. AND SUBSIDIARIES

                                     INDEX

                                                                         Page

PART I.     Financial Information

Item 1.     Financial Statements

            Condensed Consolidated Balance Sheets -
            June 30, 1994 and December 31, 1993                          3 

            Unaudited Condensed Consolidated Statements
            of Income - Three Months and Six Months       
            Ended June 30, 1994 and 1993                                 4 

            Unaudited Condensed Consolidated Statements
            of Cash Flow - Six Months Ended June 30, 1994 
            and 1993                                                     5 

            Notes to Condensed Consolidated
            Financial Statements                                         6 

Item 2.     Management's Discussion and Analysis of
            Financial Condition and Results of Operations                7 



Part II.    Other Information                                            9 



Signatures                                                               9 








                                    OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
                                    Condensed Consolidated Balance Sheets
                                           (Dollars in thousands)

                                                June 30,          December 31,
                                                  1994                 1993    
                                               (Unaudited)              *     
ASSETS                                                                        
Current assets                                              
Cash and cash equivalents                         $  5,428          $ 17,853
Accounts receivable                                 34,588            19,477
Inventories                                        113,715            99,999
Prepaid expenses and other current assets            2,298             3,810
Deferred income taxes                               10,430            10,716
Total current assets                               166,459           151,855

Property, plant and equipment                      116,959           114,397
Less accumulated depreciation and
     amortization                                   45,890            42,642
Net property, plant and equipment                   71,069            71,755

Other assets                                         6,014             5,521

Total assets                                      $243,542          $229,131

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities
Short-term borrowings                             $ 26,638        $      -- 
Current maturities of long-term debt                   239               536
Accounts payable                                     5,541             9,720
Accrued expenses                                    31,815            29,805
Total current liabilities                           64,233            40,061

Long-term debt                                         751               757

Other liabilities                                   17,599            16,315

Shareholders' equity
Preferred stock                                       --                --  
Common stock:                                                               
  Class A                                              126               133
  Class B                                               13                13
Additional paid-in capital                             --              2,971
Retained earnings                                  160,708           169,182
Cumulative foreign currency translation adjustments    112              (301)   
Total shareholders' equity                         160,959           171,998

Total liabilities and shareholders' equity        $243,542          $229,131
              
* Condensed from audited financial statements.


                                 OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
                              Condensed Consolidated Statements of Income
                               (In thousands, except per share amounts)
                                              (Unaudited)

<TABLE>
                                        Three Months Ended         Six Months Ended
                                             June 30,                  June 30,       
                                       1994             1993        1994      1993  

<S>                                 <C>            <C>            <C>       <C>
Net sales                           $  66,158      $  63,306      $153,552  $156,540
Cost of products sold                  46,720         45,375       111,707   112,914
Gross profit                           19,438         17,931        41,845    43,626

Selling, general and
  administrative expenses              20,862         16,541        42,845    36,445
Operating income (loss)                (1,424)         1,390        (1,000)    7,181

Other income (expense):
  Interest expense                       (167)          (125)         (325)     (233)
  Interest income                         233            240           468       477
  Royalty income                          185          1,084         1,104     1,714
  Other                                  (129)          (113)           21       (81)
Net other income (expense)                122          1,086         1,268     1,877

Income (loss) before taxes             (1,302)         2,476           268     9,058
Income taxes                             (560)         1,129           115     3,774

Net income (loss)                    $   (742)      $  1,347       $   153  $  5,284


Average number of shares outstanding   14,547         14,586        14,566    14,586

Net income (loss) per common share   $   (.05)     $     .09      $    .01  $    .36

Cash dividends per common share
  Class A                             $ .1025        $ .1025      $   .205  $   .205
  Class B                            $    .09       $    .09      $    .18  $    .18

</TABLE>


See notes to condensed consolidated financial statements.




                                 OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
                            Condensed Consolidated Statements of Cash Flow
                                        (Dollars in thousands)
                                              (Unaudited)

                                                        Six Months Ended      
                                                            June 30,          
                                                      1994           1993  

Cash flows from operating activities
  Net income for the period                        $     153     $   5,284
  Items in income not affecting cash                   7,396         5,574
  Changes in current assets                          (27,315)      (35,726)
  Changes in current liabilities                      (2,169)         (813)

Net cash used in operating activities                (21,935)      (25,681)


Cash flows from investing activities
  Property, plant and equipment additions             (5,979)       (4,435)
  Other                                                 (360)          (32)
  Proceeds from disposal of assets                     1,119           137

Net cash used in investing activities                 (5,220)       (4,330)


Cash flows from financing activities
  Net increase in short-term borrowings               26,638        19,323
  Payments of long-term debt                            (303)       (7,321)
  Cash dividends paid                                 (2,958)       (2,945)
  Repurchase of common stock                          (8,647)          -- 


Net cash provided by financing activities             14,730         9,057


Net decrease in cash and cash equivalents           $(12,425)     $(20,954)


See notes to condensed consolidated financial statements.






                               OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
                         Notes to Condensed Consolidated Financial Statements
                                              (Unaudited)


Note 1.  Basis of Presentation

The condensed financial statements  included herein have been prepared  by the
Company  without  audit.    However,  the  foregoing  statements  contain  all
adjustments (consisting only  of normal recurring  adjustments) which are,  in
the opinion of Company  management, necessary to present fairly  the financial
position as  of June 30, 1994,  the results of operations  for the three-month
and six-month periods ended June 30, 1994 and 1993 and cash flows for the six-
month periods ended June 30, 1994 and 1993.

Certain information and  footnote disclosures normally  included in  financial
statements   prepared  in   accordance  with  generally   accepted  accounting
principles   have  been  condensed  or  omitted  pursuant  to  the  rules  and
regulations of the Securities and Exchange  Commission.  It is suggested  that
these condensed financial statements be read in conjunction with the financial
statements and notes thereto included in the Company's 1993 Annual Report.



Note 2.  Inventories

A summary of inventories follows:

                                           June 30,           December 31,
                                             1994                   1993    
                                               (Dollars in thousands)        

Finished goods                              $93,581                $82,737
Work in process                               5,275                  5,008
Raw materials                                14,859                 12,254

Total                                      $113,715                $99,999

The replacement cost of inventory exceeds the above LIFO costs by $15,289  and
$14,716 at June 30, 1994 and December 31, 1993, respectively.




                                MANAGEMENTS' DISCUSSION AND ANALYSIS OF
                             FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Results of Operations

Net sales for  the three  months ended June  30, 1994 were  $66.2 million,  an
increase of  approximately $2.9 million (4.5%) over the $63.3 million in sales
for the same period in 1993.  Net sales for the six months ended June 30, 1994
were $153.6 million, a decrease of  approximately $2.9 million (1.9%) over the
same six month period in  1993.  The Company's domestic wholesale  business of
approximately $44.7 million for  the second quarter of 1994  was approximately
7.5% less  than 1993  second quarter  domestic wholesale sales.   For  the six
month period ended  June 30, 1994, sales  of domestic wholesale  products were
$109.5 million, a 13% decrease from the comparable period  sales in 1993.  The
Company's 1994 second  quarter and year to date unit  shipments were down 3.5%
and 10.5%,  respectively, with comparable  periods in 1993.   The  decrease in
domestic  wholesale unit  shipments related  primarily to  the effects  of the
competitive  environment  in  the  children's  wear  business  with  decreased
wholesale sales  of both  fashion and  basic product  offerings.  The  Company
currently anticipates its domestic wholesale unit  shipments for the remainder
of 1994  will be down slightly in comparison  with unit shipments for the same
time period in 1993.

Company retail sales at its Oshkosh  B'Gosh branded outlet stores and  Genuine
Kids stores were approximately $16.6 million for the second quarter of 1994, a
39.5%  increase over 1994 second  quarter retail sales  of approximately $11.9
million.  For the  six month period ended June 30,  1994, Company retail sales
were approximately $30.9  million, a 48.6% increase over the  first six months
of 1993 retail sales of  approximately $20.8 million.  Retail sales  increases
resulted  primarily from the opening  of additional retail  stores during 1993
and 1994, offset in  part by a decrease in  comparable store sales during  the
first six  months of 1994  of approximately 9%.   Through  June 30, 1994,  the
Company has  opened an additional 22  retail outlets (both Oshkosh  B'Gosh and
Genuine Kids stores) and is currently on target with its planned opening of 35
to 45 retail  stores in all of  1994.  The Company  currently anticipates that
increased retail sales through the remainder of 1994 will more than offset the
reduction in the domestic wholesale business.

Gross margin  as a percent of sales was 29.4%  for the three months ended June
30, 1994 compared to  28.3% for the same period  in 1993.  For the  six months
ended June 30, 1994, gross margin as a percent of sales was 27.3%  compared to
27.9% for the  first six months of  1993.  The Company's second  quarter, 1994
gross  margin improvement  was due  primarily to  the impact of  the Company's
increased  retail sales  at  higher gross  margins  relative to  its  domestic
wholesale  business.   The  favorable impact  of  the Company's  retail  gross
margins was  offset in part  by the domestic wholesale  business gross margin,
which  was down slightly  during the second  quarter due primarily  to reduced
unit sales and slightly lower  pricing to wholesale customers.   The Company's
gross margin for the first  six months of 1994 was adversely  affected earlier
in the  year by poor  weather conditions  which were disruptive  to production
schedules,  as well as slightly lower wholesale pricing throughout the period.
The  Company currently  anticipates improvement  in its  gross margins  in the
second half of 1994, primarily as a result of increased retail sales activity.

Selling,  general and administrative expenses  for the second  quarter of 1994
increased $4.4 million over the second quarter of 1993.   Selling, general and
administrative expenses for  the second quarter of 1994 and  year to date 1994
as a percent of sales  were 31.5% and 27.9%, respectively as compared to 26.1%
and 23.3%  in the same  periods of  1993.  The  primary reason for  increasing
selling, general and administrative expenses is the Company's increasing focus
on its retail business.  The Company's primary retail sales periods are in the
second half of the calendar  year.  Accordingly, the Company anticipates  that
selling,  general and  administrative expenses  as a  percent of  sales should
decrease  in the  second half  of 1994.   In  addition, the  Company's catalog
division,  initiated in  the  second half  of  1993, added  approximately  $.6
million to  its  second  quarter,  1994 selling,  general  and  administrative
expense.   The Company's increasing focus on its international operations also
resulted  in  an  increase  in  second  quarter,  1994  selling,  general  and
administrative expenses of approximately $.8 million.

Net other  income for the second quarter of  1994 was $.1 million, compared to
$1.1 million  in the second quarter of  1994.  This decrease  is the result of
significantly lower  royalty payments  received  from the  Company's  domestic
licensees.  The  Company anticipates  that royalties  from domestic  licensees
will be lower  in the second half of 1994 than  received in the second half of
1993.

Financial Condition and Liquidity

The Company's financial condition remains strong.  Net working capital at June
30, 1994 was $102.2 million,  as compared to $111.8 million at the end of 1993
and $114.3 million at June 30, 1993.  The Company's current ratio was 2.6 to 1
at June 30, 1994, compared to 3.8 to 1 at the end of 1993 and 3.4 to 1 at June
30, 1993.

On June 14, 1994, the  Company announced a stock repurchase program for  up to
1,500,000 shares  of its Class A  Common Stock in open  market transactions at
prevailing  prices.    Through June  30,  1994,  the  Company has  repurchased
approximately 650,000 shares of its Class A Common Stock.

In June, 1994,  the Company  finalized a credit  agreement with  participating
banks.   This  arrangement  provides  a  $60  million,  three  year  unsecured
revolving credit line  and an  additional $40 million  unsecured demand  line.
The Company believes that  these credit facilities, along with  cash generated
from  operations, will be sufficient to finance the Company's stock repurchase
program as well as its capital expenditures and business development needs.

At June 30, 1994, the Company had short-term borrowings outstanding of 
approximately  $26.6 million,  as compared  with $19.3 million  of outstanding
short-term indebtedness  at June 30, 1993.   The increase is  due primarily to
the repurchase of Class A Common Stock during June 1994.

The  Company's long-term debt as  a percentage of  total capitalization (long-
term debt  plus shareholders' equity) was 0.4%  and 0.5% at June  30, 1994 and
1993, respectively. 



                                   PART II.  OTHER INFORMATION


Item 6.     Exhibits and Reports on Form 8-K

            (a)   Exhibits

                  None


             (b)   Reports on Form 8-K

                   None





                                       SIGNATURES

Pursuant to the requirements of  the Securities and Exchange Act of  1934, the
Registrant has  duly caused  this report  to be  signed on its  behalf by  the
undersigned thereunto duly authorized.


                                 OSHKOSH B'GOSH, INC.




        Date:  8/08/94          /s/ DOUGLAS W. HYDE                           
             
                                President, Chief Executive
                                Officer and Director



        Date:  8/08/94          /s/ DAVID L. OMACHINSKI                       
             
                                Vice President-Finance, 
                                Chief Financial Officer and Treasurer    


                        



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