OSHKOSH B GOSH INC
10-K, 1995-03-31
APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL
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                    SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549

                                  FORM 10-K
Mark One

X        ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                  THE SECURITIES EXCHANGE ACT OF 1934
               For the fiscal year ended DECEMBER 31, 1994
                                  OR
         TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                    SECURITIES EXCHANGE ACT OF 1934
          For the transition period from ________ to _________

                        Commission File No. 0-13365

                              OshKosh B'Gosh, Inc.

A DELAWARE Corporation          IRS EMPLOYER IDENTIFICATION NO.  39-0519915    
                                112 Otter Avenue
                                Oshkosh, Wisconsin 54901
                                Telephone number: (414) 231-8800

Securities registered pursuant to Section 12(b) of the Act:
                                   NONE

Securities registered pursuant to Section 12(g) of the Act:
            Class A Common Stock, Par Value $.01 per share
            Class B Common Stock, Par Value $.01 per share

Indicate by check mark whether the registrant  (1) has filed all reports 
required to be  filed by Section 13 or  15(d) of the Securities Exchange  Act of
1934 during the preceding 12 months (or  for such shorter period that the 
Registrant was required to file  such reports), and  (2) has been  subject to 
such filing requirements for the past 90 days.
                          Yes    X            No---

[ ]   Indicate by check mark if disclosure of delinquent filers pursuant to Item
      405 of Regulation S-K is not  contained herein, and will not be contained,
      to the best of registrant's knowledge, in definite proxy or information 
      statements incorporated by reference in Part III of this Form  10-K or 
      any amendment to this Form 10-K.

As of March 17, 1995, there were outstanding 12,081,587 shares of Class  A 
Common Stock and 1,267,713 shares of Class B Common Stock, of which
10,905,781 shares and 445,906 shares, respectively, were held by non-
affiliates of the registrant.  Based upon the closing sales prices as of
March 17, 1995, the aggregate market value of the Class A Common Stock and
Class B Common Stock held by non-affiliates was $158,133,824.50 and
$6,688,590, respectively.

                DOCUMENTS INCORPORATED BY REFERENCE

OshKosh B'Gosh, Inc definitive Proxy Statement for its annual meeting to be held
on May 5, 1995 (or such later date as the directors may determine),
Incorporated into Part III.
<PAGE>



                                           INDEX

PART I                                                                  PAGE
Item 1.     Business                                                      1  
            (a) General Development of Business                           1  
            (b) Financial Information About Industry Segments             2  
            (c) Narrative Description of Business                         2  
                Products                                                  2  
                Raw Materials, Manufacturing and Sourcing                 3  
                Trademarks                                                4  
                Seasonality                                               4  
                Working Capital                                           4  
                Sales and Marketing                                       5  
                Backlog                                                   5  
                Competitive Conditions                                    6  
                Environmental Matters                                     6  
                Employees                                                 6  

Item 2.     Properties                                                    7  

Item 3.     Legal Proceedings                                             8  

Item 4.     Submission of Matters to a Vote of Security Holders           8  

PART II
Item 5.     Market for the Registrant's Common Stock and Related
                   Stockholder Matters                                     9  

Item 6.     Selected Financial Data                                        10  

Item 7.     Management's Discussion and Analysis of Results
                  of Operations and Financial Condition                    11  

Item 8.     Financial Statements and Supplementary Data                    15  

Item 9.     Disagreements on Accounting and Financial Disclosure           35  

PART III
Item 10.    Directors and Executive Officers of the Registrant             35  

Item 11.    Executive Compensation                                         35  

Item 12.    Security Ownership of Certain Beneficial Owners                35  
                  and Management

Item 13.    Certain Relationships and Related Transactions                 35  

PART IV
Item 14.    Exhibits, Financial Statement Schedules, and
                 Reports on Form 8-K                                       35  


PART I

ITEM 1. BUSINESS

(a) General Development of Business

OshKosh B'Gosh, Inc.(together with its subsidiaries, the "Company") was
founded in 1895 and  was incorporated in the state  of Delaware in 1929.   The
<PAGE>



Company designs, manufactures,  sources and sells  apparel for the  children's
wear, youth wear, and men's  wear markets.  While its heritage is in the men's
workwear market,  the Company is  currently best  known for its  line of  high
quality  children's wear.    The  children's  wear  and  youth  wear  business
represented  approximately 94% of consolidated Company revenues for 1994.  The
success of the  children's wear  business can be  attributed to the  Company's
core themes:   quality, durability, style, trust and Americana.   These themes
have propelled  the Company to  the position of  market leader in  the branded
children's wear industry.   The Company  also leverages the economic  value of
the  OshKosh  B'Gosh  name  via  both  domestic  and  international  licensing
agreements.

The Company's long-term  strategy is to  provide high  quality, high  value
clothing for  the entire  family.   Toward this end  the Company  continues to
expand its  business lines and avenues  for marketing its products.   In 1990,
the Company acquired Essex Outfitters, Inc. ("Essex"), a vertically integrated
children's  and  youth wear  retailer marketed under  the Boston Trader  label
through a  licensing agreement with Boston  Trader Ltd.  In  1994, the Company
merged the operations  of Essex into  OshKosh B'Gosh, Inc.  and created a  new
brand name, Genuine Kids , for the  line of children's and youth wear formerly
marketed  under the Boston Trader label.  The  Genuine Kids line of apparel is
sourced from third party manufacturers, primarily offshore, and sold primarily
through a chain of 77 domestic retail stores.  

OshKosh B'Gosh  International Sales, Inc. was created  in 1985 for the sale
of OshKosh  B'Gosh products  to foreign distributors.   In  1990, the  Company
formed OshKosh  B'Gosh Europe, S.A. in  conjunction with a  joint venture with
Poron Diffusion, S.A. to provide further access to European markets.   In 1992
the  Company  acquired Poron's  49% interest  in  OshKosh B'Gosh  Europe, S.A.
During 1993 OshKosh  B'Gosh made  moves to strategically  position itself  for
International expansion.  OshKosh B'Gosh/Asia Pacific Ltd. was created in Hong
Kong to  oversee licensees  and distributors  in  the Pacific  Rim, to  assist
international  licensees with  the  sourcing of  product,  and to  expand  the
Company's  presence in  that region.   OshKosh  B'Gosh U.K.  Ltd. and  OshKosh
B'Gosh Deutschland  GmbH,  incorporated  in  the United  Kingdom  and  Germany
respectively, were established to increase sales emphasis in those countries. 

The Company's chain  of 60 domestic  OshKosh B'Gosh  factory outlet  stores
sells  irregular and first  quality OshKosh B'Gosh  merchandise throughout the
United  States.  In 1994, the Company  opened an OshKosh B'Gosh showcase store
in New York City  bringing total domestic stores to 61.   In addition, Oshkosh
B'Gosh  Europe opened showcase  stores in London  and Paris during  1994.  The
showcase stores are  designed to  reinforce awareness and  demand for  OshKosh
B'Gosh  as  a global  brand.    In 1993,  the  Company  distributed its  first
children's  wear  mail  order  catalog,  further  expanding  its  channels  of
distribution.

The Company has been  expanding its utilization of off-shore  sourcing as a
cost-effective  means  to  produce  its products  and  to  this  end leased  a
production  facility in  Honduras in  1990 under  its wholly  owned subsidiary
Manufacturera International Apparel S.A.

(b) Financial Information About Industry Segments

The Company is  engaged in only one  line of business, namely,  the apparel
industry.

(c) Narrative Description of Business

                                       2
<PAGE>



Products

The Company designs,  manufactures, sources and  markets a  broad range  of
children's  clothing as well as lines of  youth wear and men's casual and work
wear clothing under the OshKosh , OshKosh B'Gosh , Baby B'Gosh , Genuine Kids 
or OshKosh  Men's Wear labels.  In  1994, the Company created the Our Stuff by
OshKosh B'Gosh  brandname (initial sales of  the product are scheduled for the
fall  1995 season).   The  products are  distributed primarily  through better
quality  department and  specialty stores,  138 of  the Company's  own stores,
direct mail  catalogs and foreign  retailers.  The  children's wear and  youth
wear business,  which is  the largest segment  of the business,  accounted for
approximately 94%  of 1994 sales compared to approximately 94% and 96% of such
sales in 1993 and 1992, respectively.

The children's  wear  and youth  wear  business is  targeted to  reach  the
middle  to upper middle segment of the  sportswear market.  Children's wear is
in size ranges  from newborn/infant to girls 6X and boys  7.  Youth wear is in
size ranges girls 7 to 14 and boys 8 to 20.  

The  Company's children's  wear  and youth  wear  business include  a broad
range of product categories organized primarily in a collection format whereby
the products in that collection share a primary design theme  which is carried
out  through fabric  design, screenprint,  embroidery, and  trim applications.
The  Company also offers basic  denim products with  multiple wash treatments.
The  product offerings for each season will  typically consist of a variety of
clothing items  including bib overalls,  pants, jeans,  shorts, and  shortalls
(overalls  with short  pant  legs), shirts,  blouses  and knit  tops,  skirts,
jumpers, sweaters, dresses, playwear and fleece.

The men's wear  line is the original  business that started the  Company in
1895.  The current line comprises the traditional bib overalls, several styles
of  waistband-work, carpenter,  and  painters-pants, five  pocket jeans,  work
shirts and flannel  shirts as well as coats and jackets.  The line is designed
with a full array of sizes up to and including size 60 inch waists and 5x size
shirts.

Most products are designed  by an in-house staff.   Product design requires
long lead times,  with products generally being designed a  year in advance of
the  time they actually  reach the retail  market.  In  general, the Company's
products are  traditional in nature and  not intended to be  "designer" items.
In designing new  products and  styles, the  Company attempts  to incorporate
current trends and consumer preferences in its traditional product offerings.

In selecting fabrics and  prints for its products, the Company seeks, where
possible, to obtain  exclusive rights to the fabric design  from its suppliers
in  order  to provide  the  Company  with some  protection  from  imitation by
competitors for a limited period of time.


Raw Materials, Manufacturing and Sourcing

All  raw  materials  used  in  the  manufacture  of  Company  products  are
purchased  from unaffiliated  suppliers.   In 1994,  approximately 78%  of the
Company's  direct expenditures for raw  materials (fabric) were  from its five
largest suppliers, with the largest such supplier accounting for approximately
29% of total raw material expenditures.  Fabric and  various non-fabric items,

                                        3
<PAGE>



such  as thread,  zippers,  rivets, buckles  and snaps  are  purchased from  a
variety of independent  suppliers.  The fabric  and accessory market in  which
OshKosh B'Gosh purchases its raw materials is composed of a substantial number
of suppliers with similar products and capabilities, and is characterized by a
high degree of competition.  As is customary in  its industry, the Company has
no  long-term  contracts  with its  suppliers.    To  date,  the  Company  has
experienced  little   difficulty  in  satisfying  its   requirements  for  raw
materials, considers its sources of  supply to be adequate, and believes  that
it would be  able to obtain  sufficient raw  materials should any  one of  its
product suppliers become unavailable.

Production  administration  is  primarily  coordinated  from the  Company's
headquarters facility in Oshkosh with most production  taking place in its one
Wisconsin, eight Tennessee, and five Kentucky plants.  Overseas  labor is also
accessed through a  leased sewing plant in Honduras,  where cut apparel pieces
are received  from the United States  and are reimported by  OshKosh B'Gosh as
finished  goods.    In addition,  product  is  produced by  contractors  in 11
countries and imported into the United States.

The majority  of the product  engineering and sample  making, allocation of
production  among plants  and  independent suppliers,  material purchases  and
invoice  payments is  done through  the Company's  Oshkosh headquarters.   All
designs and specifications utilized  by independent manufacturers are provided
by the Company.   While  no long-term,  formal arrangements  exist with  these
manufacturers, the  Company considers these relationships  to be satisfactory.
The Company believes it could obtain adequate alternative  production capacity
if any of its independent manufacturers become unavailable.

Because higher quality  apparel manufacturing is generally  labor intensive
(sewing, pressing, finishing and quality control), the Company has continually
sought to upgrade  its manufacturing and  distribution facilities.   Economies
are therefore realized by  technical advances in areas like  computer-assisted
design, computer-controlled  fabric cutting, computer  evaluation and matching
of fabric colors, automated  sewing processes, and computer-assisted inventory
control and shipping.   In order to realize economies  of operation within the
domestic production facilities, cutting operations are located in three of the
Company's fourteen plants,  with all product  washing, pressing and  finishing
done in one  facility in Tennessee and all screenprint  and embroidery done in
one facility in Kentucky.   Quality control inspections of  both semi-finished
and  finished  products  are  required  at  each  plant,  including  those  of
independent manufacturers, to assure compliance.

Customer  orders for fashion products  are booked from  three to six months
in advance of shipping.  Because most Company production of styled products is
scheduled  to fill  orders already  booked, the  Company believes  that it  is
better able  to plan its production  and delivery schedules than  would be the
case  if production  were in advance  of actual  orders.   In order  to secure
necessary fabrics on a timely basis and to obtain manufacturing capacity  from
independent suppliers, the Company  must make substantial advance commitments,
sometimes as much as five to seven months prior to receipt of customer orders.
Inventory levels therefore depend on Company judgment of market demand.

Trademarks

The  Company utilizes  the  OshKosh ,  OshKosh  B'Gosh ,  Baby  B'Gosh   or
Genuine  Kids   trademarks  on  most  of its  products,  either  alone  or  in
conjunction with a  white triangular  background.  In  addition, "The  Genuine
Article " is embroidered on the small OshKosh B'Gosh  patch to signify apparel

                                          4
<PAGE>



that is classic  in design and all-but-indestructible in quality construction.
The  Company  currently  uses  approximately 21  registered  and  unregistered
trademarks in the United States.  These trademarks and  universal awareness of
the OshKosh B'Gosh name are significant in marketing the products.  

Seasonality

Products are designed  and marketed  primarily for three  principal selling
seasons:

     RETAIL SALES SEASON      PRIMARY BOOKING PERIOD     SHIPPING PERIOD
     Spring/Summer            August-September             January-April
     Fall/Back-to-School      January-February             May-August
     Winter/Holiday           April-May                    September-December

The  Company's business  is increasingly  seasonal, with  highest sales and
income in the third quarter which  is the Company's peak retail selling season
at its  retail outlet stores.   The Company's second quarter  sales and income
are  the lowest  both  because  of  relatively  low  domestic  wholesale  unit
shipments  and relatively modest retail outlet store sales during this period.
The  Company anticipates  this seasonality  trend to  continue to  impact 1995
quarterly sales and income.

Working Capital

Working  capital  needs   are  affected  primarily  by   inventory  levels,
outstanding accounts receivable and trades payable.  In June 1994, the Company
entered into a  credit agreement with a  number of banks which  provides a $60
million  three  year revolving  credit facility  and  a $40  million revocable
demand  line of credit  for cash borrowings, issuance  of commercial paper and
letters of credit.  The agreement expires in June  1997.  The Company also has
a $12.5 million unsecured  credit facility available at December  31, 1994 for
issuance of letters of credit.   There were no outstanding borrowings  against
these  credit  arrangements at  December  31,  1994.    Letters of  credit  of
approximately $26 million were outstanding at December 31, 1994.

Inventory  levels  are affected  by  order backlog  and  anticipated sales.
Accounts receivable  are affected  by payment  terms offered.   It is  general
practice in the apparel industry to offer  payment terms of ten to sixty  days
from date of shipment. The Company offers net 30 days terms only.

The Company  believes that its  working capital requirements and  financing
resources  are comparable with those of other major, financially sound apparel
manufacturers.

                                          5
<PAGE>



Sales and Marketing

Company  products are sold primarily  through better quality department and
specialty stores, although  sales are  also made through  direct mail  catalog
companies, foreign retailers and other outlets, including 137 Company operated
domestic  retail factory  stores  and  one  retail  showcase  store,  and  the
Company's proprietary mail order catalog.   No one customer accounted for more
than  10% of the Company's 1994 sales.   The Company's largest ten and largest
100  customers  accounted  for  approximately  43%  and  68%  of  1994  sales,
respectively.   In  1994, the  Company's products  were sold  to approximately
3,300 wholesale customers (approximately  10,600 stores) throughout the United
States, and a sizeable number of international accounts.

Product sales  to  better  quality  department  and  specialty  stores  are
primarily by  an employee sales force  with the balance of  sales made through
manufacturer's  representatives or to in-house  accounts.  In  addition to the
central  sales office in Oshkosh, the Company maintains regional sales offices
and product showrooms in Dallas and  New York.  Most members of  the Company's
sales force are assigned to defined geographic territories, with some assigned
to  specific large  national accounts.   In sparsely  populated areas  and new
markets,  manufacturer's  representatives  represent  the Company  on  a  non-
exclusive basis.

Direct  advertising  in consumer  and  trade  publications is  the  primary
method of advertising used.  The Company also offers a cooperative advertising
program,  paying half  of  its customers'  advertising expenditures  for their
products, generally up to two percent of the higher of the customer's prior or
current year's gross purchases from the Company.  

Backlog

The dollar amount of backlog  of orders believed to  be firm as of the  end
of  the Company's  fiscal year  and as  of the  preceding fiscal  year is  not
material for an understanding of the business of the Company taken as a whole.

                                          6
<PAGE>



Competitive Conditions

The  apparel industry  is highly  competitive and  consists of  a number of
domestic  and foreign  companies.     Some competitors  have assets  and sales
greater than those of the Company.   In addition, the Company competes  with a
number of  firms that produce and distribute only a limited number of products
similar to those sold by the Company  or sell only in certain geographic areas
being supplied by the Company.

A characteristic  of  the  apparel  industry  is  the  requirement  that  a
marketer recognize fashion trends and adequately provide products to meet such
trends.   Competition within  the apparel  industry is  generally in  terms of
quality, price, service,  style and,  with respect to  branded product  lines,
consumer  recognition and preference.   The Company believes  that it competes
primarily on  the basis of quality,  style, and consumer recognition  and to a
lesser extent  on the  basis of service  and price.   The Company  is focusing
attention on the issue of price and service and has taken and will continue to
take  steps to  reduce costs,  become more  competitive in  the eyes  of value
conscious consumers and deliver the service expected by its customers.

The Company's share of the  overall children's wear market is  quite small.
This is due  to the diverse structure  of the market  where there is no  truly
dominant  producer of children's garments  across all size  ranges and garment
types.  In  the Company's  channel of distribution,  department and  specialty
stores, it holds the largest share of the branded children's wear market.

Environmental Matters

The Company's compliance with Federal, State,  and local environmental laws
and  regulations  had  no  material  effect  upon  its  capital  expenditures,
earnings,  or competitive  position.   The  Company  does not  anticipate  any
material capital  expenditures for environmental control in either the current
or succeeding fiscal years.

Employees

At December  31, 1994,  the Company employed  approximately 6,600  persons.
Approximately  52%  of  the  Company's personnel  are  covered  by  collective
bargaining agreements with the United Garment Workers of America.

The Company considers its relations with its personnel to be good.

                                       7
<PAGE>



ITEM 2. PROPERTIES

The Company's  principal executive and  administrative offices are  located
in Oshkosh,  Wisconsin.  Its principal office,  manufacturing and distribution
operations are conducted at the following locations:


                              Approximate
Location                      Floor Area in     Principal
                              Square Feet       Use

Albany, KY                    20,000            Manufacturing
Byrdstown, TN                 32,000            Manufacturing
Celina, TN                    100,000           Manufacturing
Celina, TN                    90,000            Laundering/Pressing
Columbia, KY                  78,000            Manufacturing
Columbia, KY                  23,000            Manufacturing
Dallas, TX (1)                1,995             Sales Offices/Showroom
Gainesboro, TN                61,000            Manufacturing
Gainesboro, TN                29,000            Warehousing
Hermitage Springs, TN         52,000            Manufacturing
Jamestown, TN                 43,000            Manufacturing
Liberty, KY                   218,000           Manufacturing/Warehousing
Liberty, KY (2)               32,000            Warehousing
Los Angeles, CA (3)           667               Sales Offices/Showroom
Marrowbone, KY                27,000            Manufacturing
McEwen, TN (4)                29,000            Manufacturing
New York City, NY (5)         18,255            Sales Offices/Showrooms
Oshkosh, WI                   99,000            Exec. & Operating Co. Offices
Oshkosh, WI                   88,000            Manufacturing
Oshkosh, WI                   128,000           Distribution/Warehousing
Red Boiling Springs,TN        41,000            Manufacturing
White House, TN               284,000           Distribution/Warehousing

All properties are owned by the Registrant with the exception of:
(1) Lease expiration date - 1995, (2) Lease  expiration date - 1999, (3) Lease
expiration date -1997, (4) Lease expiration date - 1997, (5) Lease  expiration
date - 2007.  The Company believes that its properties are well maintained and
its  manufacturing equipment is in good operating condition and sufficient for
current production.

Substantially all of the Company's retail stores occupy leased premises.   For
information  regarding the terms of the leases and rental payments thereunder,
refer to the "Leases" note to the consolidated financial statements on page 26
of this Form 10-K.



ITEM 3. LEGAL PROCEEDINGS

The Company and its subsidiaries are not parties to any material pending legal
proceedings.



ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.


                                            8
<PAGE>



PART II

ITEM 5. MARKET FOR THE REGISTRANT'S COMMON STOCK AND RELATED                 
        STOCKHOLDER MATTERS.

                          Quarterly Common Stock Data


                              1994                           1993             
                         Stock Price Dividends      Stock Price Dividends
                        High   Low   Per Share     High    Low  Per Share

Class A common stock
1st                    21-3/4 14-1/2  $0.1025     22-1/2  14-1/2  $0.1025
2nd                    15     12-1/4   0.1025     19      14-1/2   0.1025
3rd                    15-1/2 13-1/2   0.1025     18-1/4  13-1/2   0.1025
4th                    15-1/4 13       0.07       20-1/2  16-1/4   0.205

Class B common stock
1st                    22     16-3/4  $0.09       18      12      $0.09
2nd                    17     13-3/4   0.09       18-1/4  15-1/4   0.09
3rd                    15-1/2 14       0.09       18      13-3/4   0.09
4th                    15-1/4 13-1/2   0.06       20-3/4  17       0.18

The Company's Class  A common stock and  Class B common stock  trade on the
Over-The-Counter market  and is quoted on  NASDAQ under the symbols  GOSHA and
GOSHB, respectively.   The table reflects  the  last   price quotation on  the
NASDAQ  National Market System  and does not  reflect mark-ups, mark-downs, or
commissions and may not represent actual transactions.

The  Company has  paid cash dividends  on its common stock  each year since
1936.   The  Company's Certificate  of Incorporation  requires  that when  any
dividend  (other than a  dividend payable  solely in  shares of  the Company's
stock) is paid on the Company's Class B Common Stock, a dividend equal to 115%
of  such amount per share must concurrently  be paid on each outstanding share
of Class A Common Stock.

As of March 17, 1995, there were 1,939 Class A common stock shareholders of
record and 194 Class B common stock shareholders of record.

                                          9
<PAGE>



ITEM 6. SELECTED FINANCIAL DATA

                              Financial Highlights
                (Dollars in thousands, except per share amounts)

                                        Year Ended December 31, 
                              1994      1993     1992      1991      1990

Financial Results
Net sales                   $363,363  $340,186 $346,206  $365,173  $323,377
Net income                     7,039     4,523   15,135*   23,576    29,552
Return on sales                 1.9%      1.3%     4.4%      6.5%      9.1%

Financial Condition
Working capital             $102,463  $111,794 $111,075  $106,803  $103,063
Total assets                 217,211   229,131  226,195   214,963   192,196
Long-term debt (less
  current maturities)            517       757    1,293     2,379     3,459
Shareholders  equity         158,814   171,998  175,153   167,380   151,166

Data Per Common Share
Net income                   $   .50  $    .31  $ 1.04*  $   1.62   $  2.03
Cash dividends declared
  Class A                      .3775     .5125    .5125     .5125       .49
  Class B                        .33       .45      .45       .45       .43
Shareholders  equity           11.76     11.79    12.01     11.48     10.36

*  After a charge of $601 or $.04 per share to reflect cumulative effect of
change in accounting for nonpension postretirement benefits.  See Note 10 to
consolidated financial statements.


                                          10
<PAGE>



ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF
        RESULTS OF OPERATIONS AND FINANCIAL CONDITION

                          YEAR ENDED DECEMBER 31, 1994
                    COMPARED TO YEAR ENDED DECEMBER 31, 1993

     Net sales  in  1994 were  $363.4  million,  an increase  of  $23.2
million (6.8%) over 1993 sales of $340.2 million.  The Company's 1994
domestic wholesale business of approximately $234 million was 9% less
than  1993 sales of approximately  $257 million, with a corresponding
decline in unit  shipments of  approximately 6.7%.   The decrease  in
domestic wholesale unit shipments related primarily to the effects of
the competitive environment in  the children's wear business combined
with  the  effects  of prior  years   poor  shipping  performance and
perceived weakness  in product  design.   The Company's  Spring, 1995
children s  fashion  offering  has   been  well  received.    Company
initiatives undertaken during 1994 resulted in significantly improved
shipping  performance to  customers.   In addition,  improved product
design contributed to  better  sell-thrus  and margins for a majority
of our wholesale  customers.  The Company  currently anticipates that
unit  shipments of its  Spring, 1995 wholesale  product offering will
exceed Spring, 1994  by over 10%.  Early indications of acceptance of
the Company's Fall, 1995  children's fashion offering have also  been
promising.

     Company retail  sales at its OshKosh  B'Gosh branded outlet stores
and  Genuine Kids stores were approximately $99.4 million for 1994, a
52.5% increase over 1993 retail sales of approximately $65.2 million.
This retail sales increase was  primarily driven by the opening of an
additional  46 retail stores during 1994.  In addition, the Company's
comparable store sales for 1994 were up approximately 3.6%.   At year
end  the Company  operated 61  OshKosh B'Gosh  branded stores  and 77
Genuine Kids stores.  The  Company anticipates continued expansion of
its  retail   business  through  the  opening   of  approximately  35
additional retail stores during 1995.

     The Company's gross profit margin  as a percent of  sales improved
to 28.6%  in 1994, compared  with 28.0% in  1993.  This  gross profit
margin improvement was due  primarily to the impact of  the Company's
increased  retail sales  at  higher  gross  margins relative  to  its
domestic wholesale business.   The favorable impact of the  Company's
retail gross margins  was offset  in part by  the domestic  wholesale
gross margin, which  was down in  1994 primarily as  a result of  the
adverse impact of reduced unit volume on our manufacturing operations
and slightly  lower pricing to wholesale  customers.  As a  result of
capacity  reduction initiatives  implemented  during  1994 and  early
1995, along  with increased utilization  of contracted  manufacturing
resources  outside  of the  United  States,  the Company  anticipates
further improvement in its gross profit margins during 1995.

Selling, general  and administrative expenses  for 1994  increased
$16.5 million over 1993.  As a percent of net sales, selling, general
and  administrative expenses  were 26.1%  in 1994,  up from  23.1% in
1993.   The  primary reason  for the  increased selling,  general and
administrative expenses is the  Company's aggressive expansion of its
retail  business.  In addition, the Company's increasing focus on its
international operations  resulted in an increase  in 1994's selling,
general and  administrative expenses  of approximately $2.7  million.
Also, the Company's catalog division, initiated in the second half of

                                  11
<PAGE>



1993,  added  approximately  $1.6  million to  selling,  general  and
administrative  expenses  in  1994.     Continued  expansion  of  the
Company's  retail business,  along  with further  development of  its
foreign business and catalog division, will result in higher selling,
general and administrative expenses  in relation to its net  sales in
1995.

     During the fourth quarter of  1993, the Company recorded  a pretax
restructuring charge of  $10.8 million.  Restructuring costs  (net of
income  tax benefit)  reduced net  income by  $7.1 million  ($.49 per
share) in 1993.  The restructuring charge included approximately $3.3
million for facility closings, write-down  of the related assets  and
severance   costs  pertaining   to  work   force  reductions.     The
restructuring charge also reflected  the Company's decision to market
its Trader Kids line of children's apparel under the new name Genuine
Kids and the resulting costs  of the Company's decision not  to renew
its  Boston  Trader  license  arrangement  beyond  1994,  as well  as
expenses  to consolidate  its  retail operations.   Accordingly,  the
restructuring  charge also  included  approximately $7.5  million for
write-off of  unamortized trademark  rights and expenses  relating to
consolidating the Company's retail operations.

     During 1994, the  Company implemented its restructuring plan.  The
Company closed  its McKenzie, Tennessee facility  and announced plans
to  close its Dover, Tennessee facility, which was completed in early
1995.    Closing of  the  Dover  facility  in 1995  will  reduce  the
Company's work force by approximately 270 employees.  The Company was
able  to sell  both  operating facilities,  and reached  satisfactory
agreements   with  all   affected   employees  concerning   severance
arrangements.    The  Company  began  to  market  a  portion  of  its
children's wear line under the Genuine Kids label, discontinuing  the
Trader  Kids   line  of  children's   apparel.    The   Company  also
consolidated the operations  of its retail business  into its Oshkosh
office.   As  of  December  31,  1994,  the  Company  estimates  that
remaining restructuring  costs are  sufficiently provided for  in the
residual restructuring liability.   Remaining  costs include  charges
for  facility closings,  including disposal  of the  real  estate and
severance  costs pertaining  to  work force  reductions.   This  plan
should be substantially completed during 1995.

     The Company's  effective tax rate  for 1994 was  45.7% compared to
51.3%  in 1993.   The relatively  high effective  tax rates  for both
years result  primarily from the Company's  foreign operating losses,
which provide no tax benefit.   In addition, the high 1993  effective
tax rate was the  result of substantially lower income  before income
taxes in 1993 (which resulted in part from the restructuring charge).
Company management believes that the $11.5 million deferred tax asset
at  December  31, 1994  can be  fully  realized through  reversals of
existing taxable  temporary differences and the  Company's history of
substantial  taxable  income   which  allows   the  opportunity   for
carrybacks of current or future losses.

     In  November of  1992, the  Financial  Accounting Standards  Board
issued its Statement No. 112 entitled  Employers  Accounting for Post
Employment Benefits.   This standard had no significant impact on the
Company's 1994 financial statements.

                                   12


                          YEAR ENDED DECEMBER 31, 1993
                     COMPARED TO YEAR ENDED DECEMBER 31, 1992

     Net sales in 1993  were $340.2 million, down 1.7% from  1992 sales
of $346.2 million.   The  Company's domestic  wholesale business  of
approximately $257 million in 1993 was 9.3% less than 1992 sales, due
primarily to a decline in unit shipments of approximately 10% in 1993
from 1992.  The decrease in domestic wholesale unit shipments related
primarily to  the effects of  the competitive pricing  environment in
the children's wear business, the Company's difficulty in meeting the
delivery requirements of its wholesale customers as well as perceived
weakness in its product design.

     Company retail sales  at its OshKosh B'Gosh branded  outlet stores
and its Trader Kids stores (now marketed under the Genuine Kids name)
expanded  to approximately  $65.2 million in  1993, a  49.9% increase
over  1992 retail sales of approximately $43.5 million.  Retail sales
increases resulted  primarily from  the opening  of an  additional 38
retail stores during 1993.

     Gross profit  margin as a  percent of sales  improved to 28.0%  in
1993,  compared with  25.1%  in  1992.    During  1993,  the  Company
experienced  a slight  improvement  in its  domestic wholesale  gross
margins.    Increased  retail  store sales,  at  higher  gross profit
margins, had a  significant impact on  improved overall gross  margin
performance.   Gross  margins for  1992 were unfavorably  impacted by
manufacturing  inefficiencies  resulting  from  the  restructuring of
production lines  and increasing workers  compensation  insurance and
employee health care costs.

     Selling,  general  and  administrative  expenses  increased  $12.1
million  in 1993  from 1992.   As  a percent  of net  sales, selling,
general and administrative expenses were 23.1% in 1993, up from 19.2%
in 1992.   The primary reason for  the increased selling, general and
administrative  expenses was  the  Company's increased  focus on  its
retail  business.   In  addition,  the  Company initiated  a  catalog
division  in the second half  of 1993 which  added approximately $1.2
million  to  its   selling,  general  and   administrative  expenses.
Increased  emphasis  on foreign  sales  opportunities,  including the
start-up  cost associated  with the  opening of  sales  offices, also
added to  the Company's selling, general  and administrative expenses
during 1993.

     During the fourth quarter of  1993, the Company recorded  a pretax
restructuring charge of  $10.8 million.  Restructuring  costs (net of
income  tax benefit)  reduced net  income by  $7.1 million  ($.49 per
share) in 1993.

     During 1992, the  Company reduced its estimate of the Absorba line
restructuring costs originally recorded in  1991 by $2.8 million, due
to  the efficient and orderly  wind down of  operations and favorable
settlement of  lease obligations.   This adjustment  to restructuring
costs (net of income taxes) increased 1992 net income by $1.8 million
($.12 per share).

     Royalty income,  net of  expenses, was  $3.4 million  in 1993,  as
compared to $2.6 million in 1992.  The increase in net royalty income
resulted primarily from additional foreign license agreements.

     The  effective tax  rate for 1993  was 51.3% compared  to 39.8% in
1992.  The higher 1993 effective tax rate resulted from the Company's
foreign operating losses, which provide no tax benefit, combined with

                                      13
<PAGE>



the Company's substantially  lower income before income taxes in 1993
(which  resulted  in  part  from  the  restructuring  charge).    The
Company's  early  adoption  of  Statement  of   Financial  Accounting
Standards  No. 109,   Accounting for  Income Taxes,   in 1992  had no
material impact on 1992's results of operations.

     The Company elected early  adoption of the Statement of  Financial
Accounting  Standards  No.  106,   Employers    Accounting  for  Post
Retirement Benefits  Other  Than Pensions,   in  1992.   The  Company
elected to  record the  entire transition  obligation in 1992,  which
resulted in a net $.6 million after tax ($.04 per share) reduction in
net income.

SEASONALITY

     The  Company's  business is  increasingly  seasonal,  with highest
sales and income  in the  third quarter which  is the Company's  peak
retail selling season  at its  retail outlet stores.   The  Company's
second  quarter sales  and  income are  the  lowest both  because  of
relatively  low  domestic  wholesale unit  shipments  and  relatively
modest retail outlet  store sales  during this period.   The  Company
anticipates  this  seasonality  trend  to  continue  to  impact  1995
quarterly sales and income.

FINANCIAL POSITION, CAPITAL RESOURCES AND LIQUIDITY

     The Company's financial position remained  strong throughout 1994.
At  December 31, 1994, the  Company's cash and  cash equivalents were
$10.5 million, compared to $17.9 million at the end of 1993 and $21.1
million at  the end of 1992.  Net working  capital at the end of 1994
was $102.5  million, compared to $111.8 million  at 1993 year end and
$111.1 million  at 1992 year  end.  Cash  provided by operations  was
approximately $22.1  million in  1994, compared  to $21.6  million in
1993 and $22.9 million in 1992.

     Accounts  receivable  at  December 31,  1994  were  $23.9  million
compared to $19.5  million at December 31, 1993.   Inventories at the
end  of 1994  were  $93.9  million,  down  $6.1  million  from  1993.
Management believes that year end 1994 inventory levels are generally
appropriate for anticipated 1995 business activity.

     Capital expenditures were  approximately $9.9 million in  1994 and
$9  million in  1993.   Capital expenditures  for 1995  are currently
budgeted at approximately  $12 million.

     On  June 14,  1994,  the  Company  announced  a  stock  repurchase
program for  up to 1,500,000  shares of its  Class A common  stock in
open market transactions at prevailing prices.   Through December 31,
1994, the  Company has repurchased approximately  1,084,000 shares of
its Class A common stock for approximately $15 million.

     In  June  1994,  the Company  finalized  a  credit agreement  with
participating banks.  This arrangement provides a $60  million, three
year revolving  credit facility  and a $40  million revocable  demand
line  of credit for cash borrowings, issuance of commercial paper and
letters of credit.  The agreement  expires in June 1997.  The Company
believes that these credit facilities, along with cash generated from
operations,  will  be  sufficient  to  finance  the  Company's  stock
repurchase  program  as well  as  its  capital expenditure,  seasonal

                                 14
<PAGE>



working  capital,  remaining restructuring  and  business development
needs.

     Dividends  on the  Company's Class  A   and  Class B  common stock
totaled $.3775 per share  and $.33 per share, respectively,  in 1994,
compared to  $.5125 per  share and  $.45 per  share on the  Company's
Class  A and  Class  B  common stock,  respectively,  in  1993.   The
dividend payout rate was 75% of net income in 1994 and  163% in 1993.
The  Company's lower earnings  from operations in  1993 combined with
the  fourth  quarter  1993   restructuring  charge  resulted  in  the
unusually high 1993 payout rate.

INFLATION

     The effects  of inflation on  the Company's operating results  and
financial condition were not significant.



ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
                                                                        Page
Financial Statements:

        Reports of Independent Auditors                                  16

        Consolidated Balance Sheets - December 31, 1994 and 1993         18

        Consolidated Statement of Income - years ended 
        December 31, 1994, 1993, and 1992                                19

        Consolidated Statements of Changes in Shareholders Equity -
        years ended December 31, 1994, 1993, and 1992                    20

        Consolidated Statements of Cash Flows - years ended
        December 31, 1994, 1993, and 1992                                21

        Notes to Consolidated Financial Statements                       22























                                                    15
<PAGE>


                   REPORT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS


The Board of Directors
OshKosh B'Gosh, Inc. and Subsidiaries

  We have  audited the  accompanying consolidated  balance sheets  of  OshKosh
B'Gosh, Inc. and subsidiaries (the Company)  as of December 31, 1994 and 1993,
and  the related consolidated  statements of income,  changes in shareholders'
equity and cash flows for the  years then ended.  Our audit also  included the
1994 and 1993 financial statement schedules listed in the Index at Item 14(a).
These  financial  statements  and  schedules  are  the responsibility  of  the
Company's management.   Our responsibility is to  express an opinion on  these
financial statements and schedules based on our audits.

  We  conducted  our audits  in  accordance with  generally  accepted auditing
standards.   Those standards  require that  we plan and  perform the  audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements.   An audit
also  includes  assessing  the  accounting  principles  used  and  significant
estimates  made by  management, as  well as  evaluating the  overall financial
statement presentation.  We believe that our audits provide a reasonable basis
for our opinion.

  In our opinion, the  financial statements referred to above  present fairly,
in all  material  respects, the  consolidated  financial position  of  Oshkosh
B'Gosh,  Inc.  and  Subsidiaries at  December  31,  1994  and  1993,  and  the
consolidated results  of their operations and  their cash flows for  the years
then ended in conformity with generally accepted accounting principles.  Also,
in our opinion, the related 1994 and 1993 financial statements schedules, when
considered in  relation to the  basic financial statements  taken as a  whole,
present fairly, in all material respects, the information set forth therein.

  As discussed in  Notes 1 and  10 to  the consolidated financial  statements,
effective January  1, 1992, the  Company changed its method  of accounting for
income taxes and nonpension postretirement benefits.



Milwaukee, Wisconsin                                         ERNST & YOUNG LLP
February 6, 1995


















                                                  16
<PAGE>



                    REPORT OF SCHUMAKER, ROMENESKO & ASSOCIATES, S.C.
                                   INDEPENDENT AUDITORS



The Board of Directors
OshKosh B'Gosh, Inc. and Subsidiaries


  We have audited  the accompanying consolidated statements of income, changes
in  shareholders'  equity  and   cash  flows  of  OshKosh  B'Gosh,   Inc.  and
Subsidiaries for  the year ended December  31, 1992.  Our  audit also included
the 1992 financial  statement schedules  listed in  the Index  at Item  14(a).
These  financial statements  and  schedules  are  the  responsibility  of  the
Company's management.  Our  responsibility is to  express an opinion on  these
financial statements and schedules based on our audit.

  We  conducted  our  audit in  accordance  with  generally accepted  auditing
standards.   Those  standards require that  we plan  and perform  the audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts  and disclosures in the financial statements.  An audit
also  includes  assessing  the  accounting  principles  used  and  significant
estimates  made by  management, as  well as  evaluating the  overall financial
statement presentation.  We believe that our audit provides a reasonable basis
for our opinion.

  In our opinion, the  financial statements referred to above  present fairly,
in  all material  respects, the  consolidated results  of operations  and cash
flows of OshKosh B'Gosh, Inc. and Subsidiaries for the year ended December 31,
1992  in conformity with generally  accepted accounting principles.   Also, in
our opinion, the related  1992 financial statement schedules, when  considered
in relation to the basic financial statements taken as a whole, present fairly
in all material respects the information set forth therein.

  As discussed  in Notes 1  and 10 to  the consolidated  financial statements,
effective  January 1, 1992, the Company  changed its method  of accounting for
income taxes and nonpension postretirement benefits.



Oshkosh, Wisconsin                     SCHUMAKER, ROMENESKO & ASSOCIATES, S.C.
February 15, 1993  
                
















                                                  17
<PAGE>



Consolidated Balance Sheets                               OshKosh B'Gosh, Inc.
(Dollars in thousands, except share and per share amounts)    and Subsidiaries

                                                            December 31,       
                                                        1994            1993  
ASSETS
 Current assets
  Cash and cash equivalents                           $ 10,514        $ 17,853
  Accounts receivable, less allowances of
    $3,700 in 1994 and $3,310 in 1993                   23,857          19,477
  Inventories                                           93,916          99,999
  Prepaid expenses and other current assets              2,510           3,810
  Deferred income taxes                                 11,510          10,716
 Total current assets                                  142,307         151,855
 Property, plant and equipment, net                     69,829          71,755
 Other assets                                            5,075           5,521

 Total assets                                         $217,211        $229,131


LIABILITIES AND SHAREHOLDERS' EQUITY
 Current liabilities
  Current maturities of long-term debt               $     240       $     536
  Accounts payable                                       9,436           9,720
  Accrued liabilities                                   30,168          29,805
 Total current liabilities                              39,844          40,061
 Long-term debt                                            517             757
 Deferred income taxes                                   2,869           3,040
 Employee benefit plan liabilities                      15,167          13,275
 Commitments                                              -               -   
 Shareholders' equity
 Preferred stock, par value $.01 per share:
   Authorized - 1,000,000 shares;
     Issued and outstanding - None                        -               -   
   Common stock, par value $.01 per share:
     Class A, authorized - 30,000,000 shares;
       Issued and outstanding - 12,233,787 shares
       in 1994, 13,280,572 shares in 1993                  122             133
     Class B, authorized - 3,750,000 shares;
       Issued and outstanding - 1,267,713 shares
       in 1994, 1,305,228 shares in 1993                    13              13
  Additional paid-in capital                              -              2,971
  Retained earnings                                    158,933         169,182
  Cumulative foreign currency translation adjustments     (254)           (301)
 Total shareholders' equity                            158,814         171,998
 Total liabilities and shareholders' equity           $217,211        $229,131

See notes to consolidated financial statements.

                                       18
<PAGE>

Consolidated Statements of Income                         OshKosh B'Gosh, Inc.
(Dollars and shares in thousands, except per share amounts)   and Subsidiaries

                                                Year Ended December 31,       
                                            1994         1993         1992  

Net sales                                  $363,363     $340,186     $346,206
Cost of products sold                       259,416      244,926      259,344

Gross profit                                103,947       95,260       86,862

Selling, general and administrative expenses 94,988       78,492       66,414
Restructuring                                  -          10,836       (2,800)

Operating income                              8,959        5,932       23,248

Other income (expense):
 Interest expense                            (1,034)        (626)        (797)
 Interest income                              1,048        1,114        1,022
 Royalty income, net of expenses              3,442        3,417        2,562
 Miscellaneous                                  543         (545)          91

Other income - net                            3,999        3,360        2,878

Income before income taxes and cumulative
 effect of accounting change                 12,958        9,292       26,126
Income taxes                                  5,919        4,769       10,390

Income before cumulative effect of
 accounting change                            7,039        4,523       15,736
Cumulative effect of change in accounting
 for nonpension postretirement benefits        -            -            (601)

Net income                                 $  7,039     $  4,523     $ 15,135

Weighted average common shares outstanding   14,144       14,586       14,586

Income per share before cumulative
 effect of accounting change                   $.50         $.31        $1.08
Change in accounting for nonpension 
 postretirement benefits                        -            -           (.04)

Net income per common share                    $.50         $.31        $1.04

See notes to consolidated financial statements.














                                           19
<PAGE>

Consolidated Statements of Changes in Shareholders' Equity  Oshkosh B'Gosh, Inc.
(Dollars and shares in thousands, except per share amounts)     and Subsidiaries

                                                                   Cumulative
                                                                   Foreign   
                           Common Stock          Additional        Currency  
                       Class A       Class B     Paid-In  Retained Translation
                   Shares  Amount Shares Amount  Capital  Earnings Adjustments
Balance -
December 31, 1991   12,777  $128   1,809   $18    $2,971  $164,263   $  -  
Net income            -       -      -      -       -       15,135      -  
Dividends
 - Class A ($.5125
   per share)         -       -      -      -       -       (6,548)     -  
 - Class B ($.45
   per share)         -       -      -      -       -         (814)     -  

Balance -
December 31, 1992   12,777   128   1,809    18     2,971   172,036      -  
Net income            -       -      -      -       -        4,523      -  
Dividends
 - Class A ($.5125
   per share)         -       -      -      -       -       (6,667)     -  
 - Class B ($.45
   per share)         -       -      -      -       -         (710)     -  
Foreign currency
 translation
 adjustments         -       -      -      -       -         -        (301)
Conversions of
 common shares         504     5    (504)   (5)     -         -         -  

Balance -
December 31, 1993   13,281   133   1,305    13     2,971   169,182     (301)
Net income            -       -      -      -       -        7,039      -  
Dividends
 - Class A ($.3775
   per share)         -       -      -      -       -       (4,886)     -  
 - Class B ($.33
   per share)         -       -      -      -       -         (425)     -  
Foreign currency
 translation
 adjustments          -       -      -      -       -         -          47
Conversions of
 common shares          37    -      (37)   -       -         -         -  
Repurchase of
 common shares      (1,084)  (11)    -      -     (2,971)  (11,977)     -  

Balance -
December 31, 1994   12,234  $122   1,268   $13  $   -     $158,933    $(254)

See notes to consolidated financial statements.











                                                  20
<PAGE>

Consolidated Statements of Cash Flows                     OshKosh B'Gosh, Inc.
(Dollars in thousands)                                        and Subsidiaries

                                                  Year Ended December 31,       
                                               1994         1993        1992  
Cash flows from operating activities
  Net income                                 $ 7,039      $ 4,523     $15,135
  Adjustments to reconcile net income to
  net cash provided by operating activities:
     Depreciation and amortization            10,692        9,233       8,375
     (Gain) loss on disposal of assets          (185)          63          85
     Minority interest in loss of
       consolidated subsidiary                  -            -           (108)
     Provision for deferred income taxes        (965)      (5,537)         35
     Pension expense, net of contributions       979        1,852       1,753
     Cumulative effect of accounting change     -            -          1,001
     Restructuring                              -          10,836      (2,800)
   Changes in operating assets and liabilities:
      Accounts receivable                     (4,380)       4,948        (643)
      Inventories                              6,083       (7,247)      1,478
      Prepaid expenses and other current assets1,300       (1,624)       (252)
      Accounts payable                          (284)      (1,376)     (2,522)
      Accrued liabilities                      1,863        5,940       1,313
 Net cash provided by operating activities    22,142       21,611      22,850

Cash flows from investing activities
  Additions to property, plant and equipment  (9,914)      (8,990)    (12,563)
  Proceeds from disposal of assets             1,425        1,159         625
  Investments in subsidiaries                   -            -           (900)
  Additions to other assets                     (186)      (1,783)     (1,602)
 Net cash used in investing activities        (8,675)      (9,614)    (14,440)

Cash flows from financing activities
  Proceeds from long-term borrowings            -            -          7,000
  Payments of long-term debt                    (536)      (7,896)     (1,270)
  Dividends paid                              (5,311)      (7,377)     (7,362)
  Repurchase of common stock                 (14,959)        -           -   
 Net cash used in financing activities       (20,806)     (15,273)     (1,632)

Net increase (decrease) in cash
  and cash equivalents                        (7,339)      (3,276)      6,778
Cash and cash equivalents at
  beginning of year                           17,853       21,129      14,351

Cash and cash equivalents at end of year     $10,514      $17,853     $21,129

Supplementary disclosures
  Cash paid for interest                     $   638      $ 1,030    $    823
  Cash paid for income taxes                 $ 3,937      $12,194    $  9,877

See notes to consolidated financial statements.

                                       21
<PAGE>

                            OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
                         Notes to Consolidated Financial Statements
                 (Dollars in thousands, except share and per share amounts)

Note 1. Significant accounting policies

Business  - OshKosh  B'Gosh, Inc.  and its  wholly-owned subsidiaries  (the
Company) are engaged  primarily in  the design, manufacture  and marketing  of
apparel to wholesale customers and through Company owned retail stores.

Principles of consolidation - The consolidated financial statements include
the accounts of  all wholly-owned subsidiaries.  All  significant intercompany
accounts and transactions have been eliminated in consolidation.

Cash  equivalents  -  Cash  equivalents  consist   of  highly  liquid  debt
instruments such as money  market accounts and commercial paper  with original
maturities of three months or less.  The Company's policy is to invest cash in
conservative  instruments  as  part of  its  cash  management  program and  to
evaluate the credit exposure of any investment.  Cash and cash equivalents are
stated at cost, which approximates market value.

Inventories  - Inventories  are  stated at  the  lower of  cost  or market.
Inventories stated on the  last-in, first-out (LIFO) basis represent  95.7% of
total 1994 and  90.6% of total  1993 inventories.   Remaining inventories  are
valued using the first-in, first-out (FIFO) method.

Property, plant and  equipment - Property, plant and equipment  are carried
at  cost.  Depreciation and  amortization for financial  reporting purposes is
calculated using the straight line method based on the following useful lives:

                                                            Years 
         Land improvements                                 10 to 15
         Buildings                                         10 to 40
         Leasehold improvements                             5 to 10
         Machinery and equipment                            5 to 10

Income taxes - Effective  January 1, 1992, the Company accounts for  income
taxes  under the  provisions  of Statement  of Financial  Accounting Standards
(SFAS)  No. 109,  "Accounting  for Income  Taxes".   This  Statement  requires
recognition  of  deferred   tax  assets  and  liabilities  for  all  temporary
differences  between the  financial  reporting and  income  tax basis  of  the
Company's  assets and  liabilities.  The  effect of this  accounting change at
January 1, 1992 was not material.

Foreign currency translation -  The functional currency for certain foreign
subsidiaries is the local  currency.  Accordingly, assets and  liabilities are
translated  at year  end  exchange  rates,  and  income  statement  items  are
translated  at  average  exchange rates  prevailing  during  the  year.   Such
translation adjustments are  recorded as a separate component of shareholders'
equity.

Revenue recognition - Revenue within wholesale operations is  recognized at
the  time merchandise  is shipped  to customers.    Retail store  revenues are
recognized at the time of sale.

                                         22



Income per common  share - Income per common  share amounts are computed by
dividing  income  by the  weighted average  number of  shares of  common stock
outstanding.  There are no common stock equivalents.

Advertising  -  Advertising costs  are  expensed  as  incurred  and totaled
$9,858, $11,209, and $10,180 in 1994, 1993, and 1992, respectively.


Note 2. Restructuring

During 1993, the Company recorded a pretax restructuring charge of $10,836.
The restructuring charge included approximately $3,300 for facility  closings,
write-down of the related assets and severance  costs pertaining to work force
reductions.  The restructuring charge also reflected the Company's decision to
market  its Trader Kids line of children's  apparel under the new name Genuine
Kids and the resulting costs of the Company's decision not to renew its Boston
Trader license arrangement beyond 1994, as well as expenses to consolidate its
retail   operations.     Accordingly,   the   restructuring  charge   included
approximately  $7,500  for  write-off  of  unamortized  trademark  rights  and
expenses   related   to  consolidating   the   Company's   retail  operations.
Restructuring costs (net of  income tax benefit) reduced net  income by $7,100
($.49 per share) in 1993.

During 1994, the  Company implemented its restructuring plan.   The Company
closed  its McKenzie,  Tennessee facility,  and announced  plans to  close its
Dover, Tennessee facility, which was completed in early 1995.  The Company was
able to sell  both operating facilities,  and reached satisfactory  agreements
with all  affected workforce concerning  severance arrangements.   The Company
also  began to market  a portion of  its childrenswear line  under the Genuine
Kids  label, discontinuing the  Trader Kids line  of childrens'  apparel.  The
Company also successfully consolidated  the operations of its retail  business
into its OshKosh office.  As of December 31,  1994, the Company estimates that
remaining restructuring costs  are sufficiently provided  for in the  residual
restructuring  liability.    Remaining  costs  include  charges  for  facility
closings, including disposal of the real estate and severance costs pertaining
to workforce reductions.  This plan should be substantially completed in early
1995.

During  1992,  the  Company  reduced  its  estimate  of  the  Absorba  line
restructuring  costs originally  recorded  in  1991  by  $2,800,  due  to  the
efficient  and orderly  wind down  of operations  and favorable  settlement of
lease  obligations.   This adjustment  to restructuring  costs (net  of income
taxes) increased 1992 net income by $1,800 ($.12 per share).


Note 3. Inventories 

A summary of inventories follows:

                                                               December 31,    
                                                          1994         1993 

                  Finished goods                        $75,187      $82,737
                  Work in process                         7,410        5,008
                  Raw materials                          11,319       12,254

                  Total                                 $93,916      $99,999

The replacement cost  of inventory exceeds the  above LIFO costs by $16,122
and $14,716 at December 31, 1994 and 1993, respectively.


Note 4. Property, plant and equipment

A summary of property, plant and equipment follows:

                                                            December 31,     
                                                          1994        1993  

      Land and improvements                             $  4,139    $  4,172
      Buildings                                           37,442      37,640
      Leasehold improvements                               7,862       5,268
      Machinery and equipment                             70,498      67,026
      Construction in progress                                 9         291

      Total                                              119,950     114,397

      Less:  accumulated depreciation
               and amortization                           50,121      42,642

      Property, plant and equipment, net                 $69,829     $71,755

Depreciation and  amortization expense on property, plant and equipment for
the years  ended December 31,  1994, 1993, and 1992  amounted to approximately
$9,972, $8,425, and $7,909, respectively.

Note 5. Lines of Credit

In June 1994, the Company entered into a credit agreement with a number  of
banks  which provides  a $60,000  three year  revolving credit facility  and a
$40,000  revocable demand  line  of credit  for cash  borrowings,  issuance of
commercial paper, and letters of credit.  The agreement expires in June 1997.

Under the terms of the agreement, interest rates are determined at the time
of borrowing and are based on London Interbank Offered Rates plus .625% or the
prime  rate.   Commitment fees of  .125% are  required on  the $100,000 credit
facilities.  The  Company is required to maintain certain  financial ratios in
connection with this agreement.

The Company  also  has a  $12,500 unsecured  credit facility  available  at
December 31, 1994 for issuance of letters of credit.

There were no  outstanding borrowings against these credit  arrangements at
December   31,  1994.    Letters  of  credit  of  approximately  $26,150  were
outstanding at December 31,  1994, with $23,774 of the unused revocable demand
line of credit available for borrowing.


Note 6. Accrued liabilities

A summary of accrued liabilities follows:
                                                             December 31,    
                                                           1994        1993  
         Compensation                                     $ 8,491     $ 4,701
         Group health insurance                              -          1,700
         Worker's compensation                             10,800       8,600
         Income taxes                                       1,729         640
         Restructuring costs                                2,381       8,186
         Other                                              6,767       5,978

         Total                                            $30,168     $29,805


Note 7. Long-term debt

The Company's long-term debt is summarized as follows:

                                                             December 31,   
                                                           1994        1993 

        Obligation under industrial
          development revenue bonds                         $200      $  666
        Other mortgage notes and loans
          with interest at varying rates                     557         627

        Total                                                757       1,293

        Less current maturities                              240         536

        Total long-term debt                                $517        $757

The  final payment  on  the  industrial  development  revenue bond  is  due
October 1, 1995.  The interest rate on  the bond is approximately 80% of prime
rate (prime rate was 8.5% at December 31, 1994).

Annual total maturities of principal on long-term debt are as follows:

                  Year ending
                  December 31,

                      1995                                            $240
                      1996                                              42
                      1997                                              43
                      1998                                              45
                      1999                                              47
                      Thereafter                                       340

                      Total                                           $757


Note 8. Leases

The Company  leases certain  property and equipment  including retail sales
facilities and regional sales offices  under operating leases. Certain  leases
provide the Company with renewal options.  Leases  for retail sales facilities
provide for minimum rentals plus contingent rentals based on sales volume.

Minimum future rental payments under noncancellable operating leases are as
follows:

                    Year ending
                    December 31,

                    1995                                           $10,202
                    1996                                             9,148
                    1997                                             8,452
                    1998                                             7,608
                    1999                                             6,151
                    Thereafter                                      17,034

                    Total minimum lease payments                   $58,595
Total rent  expense charged  to operations for  all operating  leases is as
follows:

                                                   Year Ended December 31,     
                                               1994        1993         1992

         Minimum rentals                     $11,139      $7,718      $5,921
         Contingent rentals                      196         167         179

         Total rent expense                  $11,335      $7,885      $6,100


Note 9.  Income taxes

Income tax expense (credit) is comprised of the following:

                                                  Year Ended December 31,     
                                               1994        1993        1992 
         Current:
         Federal                              $5,653     $ 8,571     $ 8,155
         State and local                       1,231       1,735       1,800
                                               6,884      10,306       9,955
         Deferred                               (965)     (5,537)        435

         Total                                $5,919      $4,769     $10,390

The  components of  the  Company's  deferred tax  asset  and  deferred  tax
liability include:

                                                               December 31,   
                                                            1994        1993 
                                                          [Assets (Liabilities)]
      Current deferred taxes:
        Accounts receivable allowances                     $ 1,402     $ 1,272
        Inventory valuation                                  2,835       2,129
        Accrued liabilities                                  5,994       3,714
        Restructuring costs                                    834       3,204
        Other                                                  445         397

        Total net current deferred tax asset               $11,510     $10,716

      Non-current deferred taxes:
        Depreciation                                       $(8,497)    $(8,266)
        Deferred employee benefits                           5,234       4,419
        Trademark                                              394         807
        Foreign loss carryforwards                           2,418       1,807
        Valuation allowance                                 (2,418)     (1,807)

        Total net long-term deferred tax liability         $(2,869)    $(3,040)


For financial reporting purposes, income before income taxes and cumulative
effect of accounting change includes the following components:

                                                 Year Ended December 31,      
                                               1994        1993        1992  
       Pretax income (loss):
       United States                          $14,319     $11,704     $27,574
       Foreign                                 (1,361)     (2,412)     (1,448)

       Total                                  $12,958      $9,292     $26,126

A reconciliation of the  federal statutory income tax rate to the effective
tax rates reflected in the consolidated statements of income follows:

                                                    Year Ended December 31,    
                                                1994        1993        1992
      Federal statutory tax rate                35.0%       35.0%       34.0%
      Differences resulting from:
        State and local income taxes, net
         of federal income tax benefit           4.5         4.1         4.2
      Foreign losses with no tax benefit         3.7         9.1         1.9
      Other                                      2.5         3.1         (.3)

      Total                                     45.7%       51.3%       39.8%



Note 10. Retirement plans

The Company  has defined  contribution and  defined  benefit pension  plans
covering  substantially all employees.   Charges to operations  by the Company
for these  pension plans totaled $4,309, $4,621, and $4,477 for 1994, 1993 and
1992, respectively.

Defined  benefit pension  plans -  The Company  sponsors  several qualified
defined benefit pension plans covering certain hourly and salaried  employees.
In addition,  the Company maintains  a supplemental unfunded  salaried pension
plan  to provide  those benefits  otherwise due  employees under  the salaried
plan's benefit formulas, but which are in excess of benefits  permitted by the
Internal Revenue Service.

The benefits provided  are based primarily on  years of service and average
compensation.  The  pension plans'  assets are comprised  primarily of  listed
securities,  bonds, treasury  securities, commingled  equity and  fixed income
investment funds and cash  equivalents.  Plan assets included  7,000 shares of
OshKosh  B'Gosh, Inc. Class A common stock at  December 31, 1993 and 9,500 and
5,000 shares of OshKosh B'Gosh, Inc. Class B common stock at December 31, 1994
and 1993, respectively,  with a total market  value of approximately $128  and
$236 at December 31, 1994 and 1993, respectively.

The Company's funding  policy for qualified plans is to  contribute amounts
which are actuarially determined  to provide the plans with  sufficient assets
to  meet  future  benefit  payment requirements  consistent  with  the funding
requirements of federal laws and regulations.

The actuarial computations utilized the following assumptions.

                                                           December 31,        
                                                 1994       1993        1992 

      Discount rate                              7.5%        7.0%    7.0-7.5%
      Expected long-term rate
         of return on assets                     8.0%        7.0%    7.5-8.0%
      Rates of increase in
         compensation levels                   0-4.5%      0-4.5%      0-5.5%


Net periodic pension cost was comprised of:

                                                      December 31,             
                                              1994        1993        1992 
      Service cost - benefits
        earned during the period             $2,212      $2,318      $2,309
      Interest cost on projected
        benefit obligations                   1,888       1,808       1,601
      Actual return on plan assets           (1,118)     (1,708)     (1,037)
      Net amortization and deferral             552       1,259         636

      Net periodic pension cost              $3,534      $3,677      $3,509

The  following table sets forth the funded status  of the Company's defined
benefit plans and the amount recognized in  the Company's consolidated balance
sheets.   The funded  status of  plans with  assets exceeding the  accumulated
benefit  obligation (ABO) is segregated by column  from that of plans with the
ABO exceeding assets.

                                                     December 31,             
                                               1994                1993         
                                          Assets    ABO      Assets    ABO  
                                          Exceed   Exceeds   Exceed   Exceeds
                                            ABO    Assets      ABO    Assets 
        Actuarial present value of
          benefit obligations:
          Vested benefits                 $ 9,365  $ 6,599   $ 9,051  $ 6,308
          Nonvested benefits                  916      313     1,604      449

          Total accumulated benefit
            obligation                     $10,281  $ 6,912   $10,655  $ 6,757

          Projected benefit obligation     $19,334  $ 7,244   $22,299  $ 6,835

        Plan net assets at fair value       12,451    2,980    12,070    2,777

        Projected benefit obligation in
           excess of plan net assets        (6,883)  (4,264)  (10,229)  (4,058)

        Unamortized transition asset        (1,382)     (20)   (1,535)     (23)

        Unrecognized prior service
           cost                              2,586    3,022     2,821    2,867

        Unrecognized net (gain) loss          (604)    (679)    3,546     (592)

        Adjustment to recognize
           minimum liability                  -      (2,000)     -      (2,200)

        Accrued pension liability
           at December 31                  $(6,283) $(3,941)  $(5,397) $(4,006)


Defined contribution  plan -  The Company maintains  a defined contribution
retirement plan covering certain salaried employees.  Annual contributions are
discretionary  and  are  determined  by  the  Company's  Executive  Committee.
Charges to operations by the Company for contributions under this plan totaled
$531, $565 and $658 for 1994, 1993 and 1992, respectively.

The  Company  also has  a supplemental  retirement  program  for designated
employees.  Annual provisions to this unfunded plan  are discretionary and are
determined by the Company's Executive Committee.  Charges to operations by the
Company for additions  to this plan totaled $244, $379 and $310 for 1994, 1993
and 1992, respectively.

Deferred employee benefit plans - The Company has deferred compensation and
supplemental retirement arrangements with certain key officers.

Postretirement health  and life  insurance plan - The  Company sponsors  an
unfunded defined  benefit postretirement  health  insurance plan  that  covers
eligible salaried employees.   Life insurance benefits are provided  under the
plan to  qualifying retired  employees.   The postretirement  health insurance
plan is  offered, on a  shared cost  basis, only to  employees electing  early
retirement.  This coverage ceases when the employee reaches age 65 and becomes
eligible for medicare.  Retiree contributions are adjusted periodically.

In 1992, the  Company adopted the  provisions of SFAS  No. 106, "Employers'
Accounting for Postretirement Benefits Other Than Pensions."  In applying this
pronouncement, the Company  elected to immediately  recognize the  accumulated
postretirement benefit obligation as of the beginning of 1992 of approximately
$1 million in the first  quarter of 1992 as a change in  accounting principle.
The charge, net of an income tax benefit of $400, was $601 or $.04 per share.

The  following table  sets forth  the  funded status  of  the plan  and the
postretirement benefit  cost recognized in the  Company's consolidated balance
sheets:

                                                               December 31,    
                                                             1994       1993 

     Accumulated postretirement benefit obligation:
        Retirees                                            $  159     $  119
        Fully eligible active plan participants                169        216
        Other active plan participants                         523        670

                                                               851      1,005
        Plan assets                                           -          -   
        Unrecognized net gain                                  497        281

        Accrued postretirement benefit cost                 $1,348     $1,286

Net periodic postretirement benefit cost was comprised of:

                                                   Year Ended December 31,  
                                                  1994       1993       1992

        Service cost - benefits attributed
          to employee service during the year      $ 67       $ 98       $119
        Interest cost on accumulated
           postretirement benefit obligation         53         61         75
        Net amortization and deferral               (38)       (18)       -  

        Net periodic postretirement benefit
            cost                                     $82       $141       $194

The  discount  rate  used in  determining  the  accumulated  postretirement
benefit  obligation was  7% in 1994  and 1993.   The assumed  health care cost
trend rate used in measuring the accumulated postretirement benefit obligation
was 12%, declining gradually  to 6% by 2012  and then declining further  to an
ultimate rate of 4% by 2022.

The health care cost trend rate assumption has a  significant impact on the
amounts reported.   Increasing the assumed health care cost  trend rate by one
percentage  point  would  increase   the  accumulated  postretirement  benefit
obligation at December 31, 1994 by approximately $108 and the aggregate of the
service and  interest cost components  of net periodic  postretirement benefit
cost for 1994 by approximately $13.


Note 11. Common stock

In May, 1993 shareholders of  the Company approved a  stock conversion plan
whereby shares of  Class B common stock may be converted to an equal number of
Class A common shares.

The Company's common stock authorization provides that dividends be paid on
both the Class A  and Class B common stock at any time that dividends are paid
on either.   Whenever dividends  (other than dividends  of Company  stock) are
paid on the  common stock, each share  of Class A common stock  is entitled to
receive 115% of the dividend paid on each share of Class B common stock.

The Class A common stock shareholders are entitled to receive a liquidation
preference of $7.50 per share before any payment or distribution to holders of
the Class B common stock.  Thereafter, holders of the Class B common stock are
entitled to receive $7.50 per share before any further payment or distribution
to holders of  the Class A common  stock.  Thereafter, holders of  the Class A
common  stock  and Class  B common  stock  share on  a pro-rata  basis  in all
payments or distributions upon  liquidation, dissolution or winding up  of the
Company.


Note 12. Business and credit concentrations

The  Company  provides  credit,  in  the  normal  course  of  business,  to
department  and  specialty  stores.    The  Company  performs  ongoing  credit
evaluations  of its  customers and maintains  allowances for  potential credit
losses.

The Company's customers  are not  concentrated in  any specific  geographic
region.    In 1993,  sales to  a  customer, as  a percentage  of  total sales,
amounted  to  approximately 10%.    In  1992, sales  to  two  customers, as  a
percentage of total sales, amounted to approximately 12% each.


ITEM 9.  DISAGREEMENTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

         None

PART III.

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The  information required by this item is incorporated  by reference to the
definitive Proxy Statement of OshKosh  B'Gosh, Inc. for its annual  meeting to
be held on May 5, 1995.

ITEM 11. EXECUTIVE COMPENSATION

The information  required by this item is incorporated by  reference to the
definitive Proxy Statement of OshKosh B'Gosh,  Inc. for its annual meeting  to
be held on May 5, 1995.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The  information required by this  item is incorporated by reference to the
definitive Proxy Statement  of OshKosh B'Gosh, Inc. for its  annual meeting to
be held on May 5, 1995.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information required  by this item is  incorporated by reference to the
definitive Proxy Statement of  OshKosh B'Gosh, Inc. for its annual  meeting to
be held on May 5, 1995.

PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

  (a)   (1) Financial Statements
        Financial statements  for OshKosh B'Gosh, Inc. listed in the Index to
        Financial Statements and  Supplementary Data on page 17 are filed
        as part of this Annual Report.

        (2)    Financial Statement Schedules:
        Schedule II - Valuation and Qualifying Accounts                   F-1

        Schedules  not  included  have  been omitted  because  they  are  not
        applicable  or   the  required   information  is   included  in   the
        consolidated financial statements and notes thereto.

        (3)    Index to Exhibits

  (b)   Reports on Form 8-K
         None.






                                                  34
<PAGE>




(3)  Exhibits

  3.1  Certificate  of Incorporation  of  OshKosh  B'Gosh, Inc.,  as  restated,
       October 20,  1988, previously filed as  Exhibit 3.1  to the Registrant's
       Annual Report on Form 10-K for the fiscal year ended  December 31, 1988,
       Commission File Number 0-13365, is incorporated herein by reference.

  3.2  By-laws of OshKosh B'Gosh, Inc., as amended through the date hereof.

*10.1  Employment  Agreement dated  July 7, 1980, between  OshKosh B'Gosh, Inc.
       and Charles F. Hyde as extended by "Request For Later  Retirement" dated
       April 15, 1986 and accepted by  Board of Directors' resolution on May 2,
       1986,  previously  filed  as Exhibit  10.1  to  the  Registrant's Annual
       Report  on  Form  10-K for  the  fiscal  year ended  December  31, 1986,
       Commission File Number 0-13365, is incorporated herein by reference.

*10.2  Employment Agreement dated  July 7, 1980,  between OshKosh  B'Gosh, Inc.
       and  Thomas  R.  Wyman,  previously  filed   as  Exhibit  10.2  to   the
       Registrant's  Registration  Statement   No.  2-96586  on  Form  S-1,  is
       incorporated herein by reference.

*10.3  OshKosh  B'Gosh,  Inc.  Pension Plan  as  amended,  previously  filed as
       Exhibit 10.3  to the  Registrant's Annual  Report on  Form 10-K for  the
       fiscal year ended December 31,  1992, Commission File Number 0-13365, is
       incorporated herein by reference.

*10.4  OshKosh B'Gosh, Inc. Profit Sharing Plan, as amended on August  5, 1985,
       previously filed  as Exhibit 10.4 to  the Registrant's  Annual Report on
       Form 10-K for  the fiscal year ended  December 31, 1985, Commission File
       Number 0-13365, is incorporated herein by reference.

*10.5  OshKosh   B'Gosh,  Inc.  Restated   Excess  Benefit   Plan  as  amended,
       previously filed  as Exhibit 10.5 to  the Registrant's  Annual Report on
       Form 10-K  for the fiscal year  ended December 31, 1992, Commission File
       Number 0-13365, is incorporated herein by reference.

*10.6  OshKosh  B'Gosh, Inc. Executive  Deferred Compensation  Plan as amended,
       previously filed  as Exhibit 10.6 to  the Registrant's  Annual Report on
       Form  10-K for the fiscal  year ended December 31, 1992, Commission File
       Number 0-13365, is incorporated herein by reference.

*10.7  OshKosh  B'Gosh, Inc. Officers Medical and Dental Reimbursement Plan, as
       amended.

 10.8  Lease  Agreement between  OshKosh  B'Gosh,  Inc. and  City  of  Oshkosh,
       Wisconsin, dated as  of March 1, 1975, previously filed as Exhibit 10.13
       to the Registrant's Registration Statement No.  2-96586 on Form S-1,  is
       incorporated herein by reference.

*Represents  a   plan  that  covers  compensation,   benefits  and/or  related
 arrangements for executive management.

                                        35


 10.9  Acknowledgement  and Guaranty Agreement  between City  of Liberty, Casey
       County, Kentucky  and OshKosh B'Gosh, Inc.,  dated October  4, 1984, and
       related  Contract  of  Lease and  Rent dated  as  of November  26, 1968,
       previously  filed as  Exhibit  10.14  to the  Registrant's  Registration
       Statement No. 2-96586 on Form S-1, is incorporated herein by reference.

 10.10  Loan  Agreement between  OshKosh  B'Gosh,  Inc.  and  City  of  Oshkosh,
        Wisconsin, dated  as of  October 1,  1985, previously  filed as  Exhibit
        10.15  to the  Registrant's Annual  Report on  Form 10-K for  the fiscal
        year  ended  December  31,  1985,  Commission  File  Number 0-13365,  is
        incorporated herein by reference.

 10.11  Indemnity  Agreement  between   OshKosh  B'Gosh,  Inc.  and  William  P.
        Jacobsen (Vice President  and Treasurer  of OshKosh B'Gosh, Inc.)  dated
        as   of  June  8,  1987,  previously  filed  as  Exhibit  10.16  to  the
        Registrant's Annual  Report  on Form  10-K  for  the fiscal  year  ended
        December  31, 1987,  Commission  File  Number 0-13365,  is  incorporated
        herein  by reference.   (Note:   Identical agreements  have been entered
        into by  the Company  with each  of the following  officers: Charles  F.
        Hyde, Thomas R. Wyman, John F. Beckman, Anthony S. Giordano, Douglas  W.
        Hyde, Michael D. Wachtel, and Kenneth H. Masters).

*10.12  Employment agreement dated  December 14, 1989  and effective February 1,
        1990, between OshKosh B'Gosh, Inc.  and Harry M. Krogh, previously filed
        as Exhibit  10.17 to the Registrant's Annual Report on Form 10-K for the
        fiscal year ended December 31,  1989, Commission File Number 0-13365, is
        incorporated herein by reference.

*10.13  OshKosh   B'Gosh,  Inc.  Executive  Non-Qualified  Profit  Sharing  Plan
        effective as of  January 1, 1989, previously  filed as Exhibit 10.18  to
        the  Registrant's Annual Report  on Form 10-K for  the fiscal year ended
        December  31, 1990,  Commission  File  Number 0-13365,  is  incorporated
        herein by reference.

 10.14  Employment  agreement dated  and effective  May  1,  1994, by  and among
        OshKosh B'Gosh, Inc., Essex Outfitters, Inc. and Barbara Widder-Lowry.

 10.15  Employment agreement  dated  and effective  May  1,  1994 by  and  among
        OshKosh B'Gosh, Inc., Essex Outfitters, Inc. and Paul A. Lowry.

 10.16  Credit  agreement  between  Oshkosh   B'Gosh,  Inc.  and   Firstar  Bank
        Milwaukee,  N.A. and  participating banks as  amended, dated  as of June
        24, 1994.

*10.17  OshKosh B'Gosh, Inc. 1994 Incentive Stock Plan.

 10.18  OshKosh B'Gosh, Inc. 1995 Outside Directors' Stock Option Plan.

*Represents  a   plan  that  covers  compensation,   benefits  and/or  related
 arrangements for executive management.

                                        36

 21.  The  following is  a  list  of the  subsidiaries  of the  Company as  of
      December 31,  1994.  The consolidated  financial statements reflect  the
      operations of all subsidiaries as they existed on December 31, 1994.

                                                             State or Other
                                                             Jurisdiction of
                Name of                                      Incorporation or
                Subsidiary                                   Organization

                Term Co. (formerly Absorba, Inc.)            Delaware

                Grove Industries, Inc.                       Delaware

                Manufacturera International Apparel, S.A.    Honduras

                OshKosh B'Gosh Europe, S.A.                  France

                OshKosh B'Gosh International Sales, Inc.     Virgin Islands

                OshKosh B'Gosh Asia/Pacific Ltd.             Hong Kong

                OshKosh B'Gosh U.K. Ltd.                     United Kingdom

                OshKosh B'Gosh Deutschland GmbH              Germany

 27.  Financial Data Schedule









































                                                  37
<PAGE>



                                      SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the Registrant  has duly caused this  report to be signed on  its
behalf by the undersigned, thereunto duly authorized.


                                OSHKOSH B'GOSH, INC.


    By: /s/ DOUGLAS W. HYDE 
        Chairman of the Board, President and Chief Executive Officer


    By: /s/ DAVID L. OMACHINSKI
        Vice President, Treasurer and Chief Financial Officer


Pursuant to  the requirements  of the  Securities Exchange Act  of 1934,  this
report has  been  signed below  by  the following  persons  on behalf  of  the
Registrant and in the capacities and on the dates indicated.


            Signature                     Title

            /S/ DOUGLAS W. HYDE           Chairman of the Board, President,
                                          Chief Executive Officer and Director
                                     
            /S/ MICHAEL D. WACHTEL        Executive Vice President,
                                          Chief Operating Officer and Director

            /S/ DAVID L. OMACHINSKI       Vice President, Treasurer, Chief
                                          Financial Officer and Director

            /S/ STEVEN R. DUBACK          Secretary and Director

            /S/ THOMAS R. WYMAN           Director




















                                                  38
<PAGE>




                         OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
                                      Schedule II

Valuation and Qualifying Accounts
(Dollars in Thousands)

                                                Years Ended December 31,    
                                              1994         1993       1992 

Accounts Receivable - Allowances:
  Balance at Beginning of Period            $ 3,310       $2,265     $2,335
  Charged to Costs and Expenses               6,508        5,979      4,500
  Deductions - Bad Debts Written off,
    Net of Recoveries and Other
    Allowances                               (6,118)      (4,934)    (4,570)

  Balance at End of Period                  $ 3,700       $3,310     $2,265


                                                Years Ended December 31,    
                                              1994         1993       1992 

Restructuring Costs - Allowances:
  Balance at Beginning of Period            $ 8,186      $   422    $ 5,600
  Charged to Cost and Expenses                 -          10,836     (2,800)
  Actual Restructuring Costs Incurred        (5,805)      (3,072)    (2,378)

  Balance at End of Period                  $ 2,381      $ 8,186    $   422






























                                                  39
<PAGE>

EXHIBIT 3.2

                                      BYLAWS
                                        OF
                                OSHKOSH B'GOSH, INC.

                                APPROVALS/AMENDMENTS


11/04/85       First Approval of Amended and Restated Bylaws

02/03/86       Final Approval of Amended and Restated Bylaws

05/08/87       New Section 49 Adopted - (Indemnification)

02/01/88       Amended Section 11 - (Increase in Number of Directors)

02/01/90       Repealed old Sections 23-34 and created new Sections 23.01-23.16

08/03/90       Amended Section 41 [formerly Section 30]

05/03/91       Amended Section 15 to create Sections 15.01 - 15.06

07/01/91       Amended Sections 23.01, 23.05, 23.07 and 23.09

05/01/92       Amended Sections 23.05, 23.07, 23.08 and 23.10

02/20/95       Amended Section 15.03



























                                                  40
<PAGE>














                                                BYLAWS
                                                  OF
                                         OSHKOSH B'GOSH, INC.





                                   STATED TO INCLUDE ALL AMENDMENTS

                                   ADOPTED THROUGH FEBRUARY 20, 1995




































            QB1\225399.1
<PAGE>






                            TABLE OF CONTENTS

                                                                         Page

                                  OFFICES                                  1

                                   SEAL                                    1

                           STOCKHOLDERS' MEETING                           1

            Place of Meeting                                                1
            Annual Meeting                                                  1
            Notice of Annual Meeting                                        1
            Quorum                                                          2
            Voting of Shares                                                2
            Special Meetings                                                2
            Notice of Special Meeting                                       3

                                  DIRECTORS                                 3

            General Powers                                                  3
            Number                                                          3
            Office                                                          3
            Vacancies                                                       3
            Removal                                                         4

                                 COMMITTEES                                 4

            Executive Committee                                             4
            Audit Committee                                                 4
            Nominating Committee                                            5
            Retirement Plan Committee                                       6
            Compensation Committee                                          6
            Other Committees                                                6

                          COMPENSATION OF DIRECTORS                         6

                            MEETINGS OF DIRECTORS                           7

            Annual Meeting                                                  7
            Regular Meetings                                                7
            Special Meetings                                                7
            Quorum                                                          7
            Action By Written Consent of Directors                          8
            Participation By Conference Telephone                           8

                                  OFFICERS                                  8

            Number                                                          8
            Election and Term of Office                                     8
            Removal                                                         8
            Vacancies                                                       9
            Chairman of the Board                                           9
            Vice-Chairman of the Board                                      9
            President                                                       9
            Executive Vice President                                        9
            The Vice Presidents                                            10
            Shared Functions                                               10
            The Secretary                                                  10
            The Treasurer                                                  10
            Assistant Secretaries and Assistant Treasurers                 11
            Other Assistants and Acting Officers                           11
            Additional Officers                                            11
            Salaries                                                       11

                  CERTIFICATES OF STOCK AND THEIR TRANSFER                 11

            Certificates                                                   11
            Facsimile Signatures                                           12
            Transfers of Stock                                             12

                          CLOSING OF TRANSFER BOOKS                        12

            In General                                                     12
            List of Stockholders Available for Inspection                  13

                           REGISTERED STOCKHOLDERS                         13

                              LOST CERTIFICATES                            13

                                   CHECKS                                  14

                                 FISCAL YEAR                               14

                                  DIVIDENDS                                14

                         DIRECTORS' ANNUAL STATEMENT                       14

                                   NOTICES                                 14

            Notice                                                         14
            Waiver of Notice                                               15

                                 AMENDMENTS                                15

                  INDEMNIFICATION OF OFFICERS AND DIRECTORS                15

            Mandatory Indemnification                                      15
            Right to Indemnification: How Determined                       18
            Termination of an Action is Nonconclusive                      21
            Advance Payment                                                21
            Partial Indemnification: Interest                              21
            Nonexclusivity of Section 49                                   22
            Insurance                                                      23
            Witness Expenses                                               23
            Contribution                                                   23
            Severability                                                   24
            Amendment                                                      24




















































<PAGE>





                                       BYLAWS

                                         OF

                                 OSHKOSH B'GOSH, INC.


                                       OFFICES

              1.    The registered office shall be in the City of Wilmington,
County of New Castle, State of Delaware, and the name of the resident agent in
charge thereof is the Corporation Trust Company.

               The corporation may also have an office in the City of Oshkosh,
State of Wisconsin, and also offices at such other places as the Board of
Directors may from time to time appoint or the business of the corporation may
require.


                                           SEAL

               2.    The corporate seal shall have inscribed thereon the name of
the corporation, the year of its organization and the words "Corporate Seal,
Delaware."  Said seal may be used by causing it or a facsimile thereof to be
impressed or affixed or reproduced or otherwise.



                                   STOCKHOLDERS' MEETINGS

               3.    Place of Meeting. All meetings of the stockholders for the
election of directors shall be held at such place either within or without the
State of Delaware as shall be designated from time to time by the board of
directors and stated in the notice of the meeting.  Meetings of shareholders
for any other purpose may be held at such time and place, within or without
the State of Delaware, as shall be stated in the notice of the meeting or in
duly executed waiver of notice thereof.

               4.    Annual Meeting.  Annual meetings of stockholders shall be
held on the first Friday of May if not a legal holiday, and if a legal
holiday, then on the next business day following, at 2:00 p.m., local time, or
at such other date and time as shall be designated from time to time by the
Board of Directors and stated in the notice of the meeting, at which the
stockholders shall elect a Board of Directors, and transact such other
business as may properly be brought before the meeting.

               5.    Notice of Annual Meeting.  Written notice stating the date,
place and hour of the annual meeting shall be mailed to each stockholder
entitled to vote thereat at such address as appears on the records of the
corporation, at least fifteen days prior to the meeting.

               6.    Quorum.  The holders of a majority of the shares of stock
issued and outstanding and entitled to vote at a meeting of stockholders on a
particular matter, present in person or represented by proxy, shall constitute

<PAGE>






a quorum for the decision with respect to such matter except as otherwise
provided by statute or by the certificate of incorporation.  If, however, such
quorum shall not be present or represented at any meeting of the stockholders,
the stockholders entitled to vote thereat, present in person or represented by
proxy, shall have power to adjourn the meeting from time to time, without
notice other than announcement at the meeting, until a quorum shall be present
or represented.  At such adjourned meeting at which a quorum shall be present
or represented, any business may be transacted which might have been
transacted at the meeting as originally notified. If the adjournment is for
more than thirty days, or if after the adjournment a new record date is fixed
for the adjourned meeting, a notice of the adjourned meeting shall be given to
each stockholder of record entitled to vote at the meeting.

                 7.    Voting of Shares.  At every meeting of the stockholders,
each stockholder having the right to vote on a particular matter shall be
entitled to vote on such matter in person, or by proxy, appointed by an
instrument in writing subscribed by such stockholder and bearing a date not
more than three years prior to said meeting, unless such proxy provides for a
longer period.  Each stockholder shall have one vote on a particular matter
for each share of stock having voting power with respect to such matter,
registered in his or her name on the books of the corporation, except that no
share of stock shall be voted at any election for directors which has been
transferred on the books of the corporation within twenty days next preceding
such election.  The vote for directors, and, upon the demand of any
stockholder, the vote upon any question before the meeting, shall be by
ballot.  When a quorum of stockholders entitled to vote on a particular matter
brought before any meeting is present at such meeting, the vote of the holders
of a majority of the shares of stock having voting power with respect to such
matter, present in person or represented by proxy, shall decide such matter,
unless the matter is one upon which by express provision of the statutes or of
the certificate of incorporation, a different vote is required in which case
such express provision shall govern and control the decision of such matter.

               8.    Special Meetings. Special meetings of the stockholders, for
any purpose or purposes, unless otherwise prescribed by statute or by the
Certificate of Incorporation, may be called by the president and shall be
called by the president or secretary at the request in writing of a majority
of the Board of Directors, or at the request in writing of stockholders owning
a majority in amount of the entire capital stock of the corporation issued and
outstanding and entitled to vote.  Such request shall state the purpose or
purposes of the proposed meeting.

              9.    Notice of Special Meetings. Written notice stating the time
and place of a special meeting of stockholders, and the purpose or purposes
for which the meeting is called, shall be mailed, postage prepaid, at least
ten (10) but not more than sixty (60) days before the date of such meeting, to
each stockholder entitled to vote thereat at such address as appears on the
records of the corporation.  Business transacted at any special meeting of
stockholders shall be confined to the purposes stated in the notice.


                                DIRECTORS


             10.   General Powers.  The business of the corporation shall be
managed by or under the direction of its Board of Directors which may exercise
all such powers of the corporation and do all such lawful acts and things as
are not by statute or by the certificate of incorporation or by these bylaws
directed or required to be exercised or done by the stockholders or by others.

              11.   Number.  The number of directors which shall constitute the
whole board shall be nine (9).  The directors shall be elected at the annual
meeting of the stockholders, except as provided in Section 13 of these Bylaws,
and each director elected shall hold office until his or her successor is
elected and qualified.  The number of directors may be increased or decreased
from time to time by amendment to this Section, adopted by the stockholders or
Board of Directors, but no decrease shall have the effect of shortening the
term of an incumbent director.

               12.   Office.  The directors may hold their meetings and have one
or more offices outside of Delaware, at the office of the corporation in the
City of Oshkosh, Wisconsin, or at such other places as they may from time to
time determine.

               13.   Vacancies.  Vacancies and newly created directorships
resulting from any increase in the authorized number of directors may be
filled by a majority of the directors then in office, though less than a
quorum, or by a sole remaining director, and the directors so chosen shall
hold office until the next annual election and until their successors are duly
elected and shall qualify, unless sooner displaced.  If there are no directors
in office, then an election of directors may be held in the manner provided by
statute.  If, at the time of filling any vacancy or any newly created
directorship, the directors then in office shall constitute less than a
majority of the whole board (as constituted immediately prior to any such
increase), the Court of Chancery may, upon application of any stockholder or
stockholders holding at least ten percent of the total number of the shares at
the time outstanding having the right to vote for such directors, summarily
order an election to be held to fill any such vacancies or newly created
directorships, or to replace the directors chosen by the directors then in
office.

             14.   Removal.  Unless otherwise restricted by the certificate of
incorporation or by law, any director or the entire Board of Directors may be
removed, with or without cause, by the holders of a majority of shares
entitled to vote at an election of directors.  The provisions of this Section
14 shall apply, in respect to the removal without cause of a director or
directors elected by the holders of any class of stock voting as a separate
class, to the vote of the holders of the outstanding shares of that class and
not to the vote of the outstanding shares as a whole.


                                   COMMITTEES

             15.01  Executive Committee.  The Board of Directors, by resolution
passed by a majority of the whole board, shall elect the Executive Committee,
composed of five (5) or more members, all of whom shall be directors of the
corporation.  The board may designate one or more directors as alternate
members, who may replace any absent or disqualified member at any meeting of
the committee.  In the absence or disqualification of a member of a committee,
the member or members thereof present at any meeting and not disqualified from
voting, whether or not he or they constitute a quorum, may unanimously appoint
another member of the Board of Directors to act at the meeting in the place of
any such absent or disqualified member.  The Executive Committee shall have
and may exercise all powers and authority of the Board of Directors in the
management of the business and affairs of the corporation, and may authorize
the seal of the corporation, if any, to be affixed to all papers which may
require it, except that the Executive Committee shall not have the power or
authority in reference to amending the certificate of incorporation, adopting
an agreement of merger or consolidation, recommending to the shareholders the
sale, lease or exchange of all or substantially all of the corporation's
property and assets, recommending to the stockholders a dissolution of the
corporation or a revocation of a dissolution, or amending the by-laws of the
corporation; and, unless a resolution of the Board of Directors adopted within
the preceding 12 months shall expressly so provide, the Executive Committee
shall not have the power or authority to declare a dividend or to authorize
the issuance of stock.

               15.02  Audit Committee.  The Board of Directors, by resolution
passed by a majority of the whole board, shall elect the Audit Committee,
composed of three (3) members, all of whom shall be directors, and at least
two (2) of whom shall be persons who are not officers or employees of the
corporation and who are free of any relationship that, in the opinion of the
Board of Directors, would interfere with the exercise of their independent
judgment as members of the Audit Committee.  A majority of the members of the
Audit Committee shall constitute a quorum for the transaction of all business
of the committee.  The Audit Committee shall provide assistance to the
directors in fulfilling their responsibilities relating to corporate
accounting, reporting practices of the corporation, and the quality and
integrity of the financial reports of the corporation.  In assisting the
directors in carrying out these responsibilities, the Audit Committee shall
have the following powers, duties and functions:

                 (a)   To review the corporation's accounting
                       functions, operations and management;

                 (b)   To consider and review the adequacy and
                       effectiveness of the corporation's internal controls,
                       record keeping and internal auditing methods and
                       procedures;

                 (c)   To consider and recommend to the board of
                       directors for appointment independent auditors for the
                       corporation;

                 (d)   To meet and consult with the independent
                       auditors and with the corporation's financial and
                       accounting personnel and internal auditors;

                 (e)   To review and approve the scope of the
                       annual independent audit and the budget for
                       independent audit fees;

                 (f)   To review with the independent auditors
                       their report of the audit; and

                 (g)   To report, from time to time, to the board
                       of directors on the activities and findings of the
                       Audit Committee and to make recommendations to the
                       board based on such findings.

                15.03  Nominating Committee.  The Board of Directors, by
resolution passed by a majority of the whole board, shall elect the Nominating
Committee, composed of at least five (5) members, all of whom shall be
directors and at least two (2) of whom shall be persons who are not officers
or employees of the corporation.  A majority of the members of the Nominating
Committee shall constitute a quorum for the transaction of all business of the
committee.  The Nominating Committee shall have the following powers, duties
and functions:

                 (a)   To seek out and consider individuals to
                       serve as directors of the corporation;

                 (b)   To make recommendations to the Board of
                       Directors regarding the total size and frequency of
                       meetings of the Board of Directors;

                 (c)   To recommend to the Board of Directors
                       candidates for election to the board and to fill any
                       vacancies that occur between annual meetings; and

                 (d)   To make recommendations to the Board of
                       Directors regarding compensation of board members for
                       serving on the board and for board and committee
                       meetings attended.

                15.04  Retirement Plan Committee.  The Board of Directors, by
resolution passed by a majority of the whole board, shall elect the Retirement
Plan Committee, composed of at least three (3) members, all of whom shall be
directors of the corporation.  A majority of the members of the Retirement
Plan Committee shall constitute a quorum for the transaction of all business
of the committee.  The Retirement Plan Committee shall have general oversight
responsibilities with respect to (a) the administration of all employee
welfare benefit plans and all employee pension and profit sharing retirement
benefit plans of this Corporation (the "Welfare and Pension Plans"), and (b)
the investment management of all funded Welfare and Pension Plans.

                 15.05  Compensation Committee.  The Board of Directors, by
resolution passed by a majority of the whole board, shall elect the
Compensation Committee, composed of at least three (3) members, all of whom
shall be directors and at least a majority of whom shall be persons who are
not employees of the corporation.  A majority of the members of the
Compensation Committee shall constitute a quorum for the transaction of all
business of the committee.  The Compensation Committee shall make recommenda-
tions to the Board of Directors concerning the compensation of officers and
corporate department directors.


                 15.06  Other Committees.  The Board of Directors, by resolution
passed by a majority of the whole board, may designate other committees, each
committee to consist of three (3) or more directors of the corporation and to
have such duties and powers as the resolution may specify.


                              COMPENSATION OF DIRECTORS

                 16.   Unless otherwise restricted by the certificate of
incorporation or these bylaws, the Board of Directors shall have the authority
to fix the compensation of directors.  The directors may be paid their
expenses, if any, of attendance at each meeting of the Board of Directors and
may be paid a fixed sum for attendance at each meeting of the Board of
Directors or a stated salary as director.  No such payment shall preclude any
director from serving the corporation in any other capacity and receiving
compensation therefor.  Members of special or standing committees may be
allowed like compensation for attending committee meetings.


                                 MEETINGS OF DIRECTORS

                 17.   Annual Meeting.  The first meeting of each newly elected
Board of Directors shall be held at such time and place as shall be fixed by
the vote of the stockholders at the annual meeting and no notice of such
meeting shall be necessary to the newly elected directors in order legally to
constitute the meeting, provided a quorum shall be present.  In the event of
the failure of the stockholders to fix the time or place of such first meeting
of the newly elected Board of Directors, or in the event such meeting is not
held at the time and place so fixed by the stockholders, the meeting may be
held at such time and place as shall be specified in a notice given as
hereinafter provided for special meetings of the Board of Directors, or as
shall be specified in a written waiver signed by all of the directors.

                 18.   Regular Meetings.  Regular meetings of the Board of
Directors may be held within or without the State of Delaware, without notice,
at such time and place as shall from time to time be determined by the board.

                 19.   Special Meetings. Special meetings of the board may be 
held within or without the State of Delaware and may be called by the president 
on forty-eight (48) hours notice to each director, either personally or by mail
or by telegram; special meetings shall be called by the president or secretary
in like manner and on like notice on the written request of two directors.

                 20.   Quorum.  At all meetings of the board, a majority of the
number of the directors elected in accordance with these bylaws shall be
necessary and sufficient to constitute a quorum for the transaction of
business at such meeting, and the act of a majority of the directors present
at any meeting at which there is a quorum shall be the act of the Board of
Directors, except as may be otherwise specifically provided by statute or by
the certificate or incorporation or by these bylaws.  If a quorum shall not be
present at any meeting of the Board, the directors present thereat may adjourn
the meeting from time to time, without notice other than announcement at the
meeting, until a quorum shall be present.

                 21.   Action By Written Consent of Directors.  Unless otherwise
restricted by the certificate of incorporation or these bylaws, any action
required or permitted to be taken at any meeting of the Board of Directors, or
of any committee thereof, may be taken without a meeting if all members of the
board or committee, as the case may be, consent thereto in writing, and the
writings are filed with the minutes of proceedings of the board or committee.

                 22.   Participation By Conference Telephone.  Unless otherwise
restricted by the certificate of incorporation or these bylaws, members of the
Board of Directors, or any committee designated by the Board of Directors, may
participate in a meeting of the Board of Directors, or any committee, by means
of conference telephone or similar communications equipment by means of which
all persons participating in the meeting can hear each other, and such
participation in a meeting shall constitute presence in person at the meeting.


                                     OFFICERS

                 23.01  Number.  The principal officers of the corporation shall
be a Chairman of the Board, a Vice-Chairman of the Board, a President, an
Executive Vice President, one or more other Vice Presidents (the number
thereof to be determined by the Board of Directors), a Secretary and a
Treasurer, each of whom shall be elected by the Board of Directors.  The Board
of Directors may designate one or more of the Vice Presidents as Senior Vice
Presidents.  Such other officers and assistant officers and agents as may be
deemed necessary may be elected or appointed by the Board of Directors.  Any
two or more offices may be held by the same person unless the certificate of
incorporation or these Bylaws otherwise provide.

                  23.02  Election and Term of Office.  The officers of the
corporation to be elected by the Board of Directors shall be elected annually
at the first meeting of the Board of Directors held after each annual meeting
of the shareholders.  If the election of officers shall not be held at such
meeting, such election shall be held as soon thereafter as conveniently may
be. Each officer shall hold office until his successor shall have been duly
elected or until his prior death, resignation or removal.

                  23.03  Removal.  Any officer or agent may be removed by the 
Board of Directors whenever in its judgment the best interests of the 
corporation will be served thereby, but such removal shall be without prejudice
to the contract rights, if any, of the person so removed.  Election or appoint-
ment shall not of itself create contract rights.

                  23.04  Vacancies.  A vacancy in any principal office because
of death, resignation, removal, disqualification or otherwise, shall be filled 
by the Board of Directors for the unexpired portion of the term.

                  23.05  Chairman of the Board.  The Chairman of the Board shall
call meetings of the Board of Directors, and he shall, when present, preside
at all meetings of the shareholders and of the Board of Directors. 
Specifically, he shall have the power to supervise the activities of and to
prescribe the powers and duties of the Vice Chairman of the Board, he shall be
responsible for providing high-level support to the President and the
Executive Vice President as and when requested, and he shall perform such
other duties as may be prescribed by the Board of Directors from time to time.

                  23.06  Vice-Chairman of the Board. The Vice-Chairman of the 
Board shall preside at all meetings of the Board of Directors when the Chairman
of the Board is absent.  In addition he shall be responsible for providing high-
level support for special projects and activities, he shall represent the
corporation in various civic and trade organizations, and shall perform such
other duties as may from time to time be assigned to him by the Chairman of
the Board and the Board of Directors.

                  23.07  President.  The President shall be the chief executive
officer of the corporation and subject to the control and direction of the
Board of Directors, shall have general direction and control over the policies
and affairs of the corporation.  Specifically, he shall have the power to
supervise the activities of and to prescribe the powers and duties of the
Executive Vice President (except as the Executive Vice President's powers and
duties are hereinafter specifically defined), the Vice President of Finance,
the Vice President of International Sales and Marketing, the Director of
Licensed Products, the Director of Retail Operations, the Director of
Corporate Marketing and Planning, the President of Essex Outfitters, Inc. and
Vice President and General Manager of Absorba, Inc.  He shall report to the
Board and keep the Board informed concerning the affairs and conditions of the
corporation's business.  He shall, in the absence or incapacity of the
Chairman of the Board, perform the functions of the Chairman of the Board
except those functions assigned to the Vice Chairman of the Board by these
Bylaws.

             23.08  Executive Vice President.  The Executive Vice President
shall be the chief operating officer of the corporation.  He shall report
directly to the President.  Specifically, he shall have the power to supervise
the activities and to prescribe the powers and duties of the Vice President of
Manufacturing, the Vice President of Sales, the Vice President of Human
Resources, the Vice President of Management Information Systems, and the
Directors of Distribution and Finishing Services, Manufacturing Support,
Quality, and Merchandising.  He shall be primarily responsible for achieving
the short-term and operational objectives of the corporation.  He shall also
perform such other duties as from time to time may be assigned to him by the
President or by the Board of Directors.  He shall, in the absence or
incapacity of the President, perform all duties and functions and exercise all
powers of the President.

              23.09  The Vice Presidents.  Each Vice President shall perform
such duties as from time to time may be assigned to him by that officer who
has supervisory power over him.  Vice Presidents may by their election have
charge and supervision of designated divisions, departments or portions of the
corporation's business.

              23.10  Shared Functions.  Except in cases where the signing and
execution thereof is expressly delegated by the Board of Directors or these
Bylaws to some other officer or agent of the corporation, or is required by
law to be otherwise signed or executed, the President and the Executive Vice
President shall each have authority to sign, execute and acknowledge, on
behalf of the corporation, all deeds, mortgages, bonds, stock certificates,
contracts, leases, reports and all other documents or instruments necessary or
proper to be executed in the course of the corporation's regular business, or
which shall be authorized by resolution of the Board of Directors; and, except
as otherwise provided by law or the Board of Directors, each of them acting
alone may authorize any Vice President or other officer or agent of the
corporation to sign, execute and acknowledge such documents or instruments in
his place and stead.

               23.11  The Secretary.  The Secretary shall:  (a) keep the minutes
of the shareholders' and of the Board of Directors' meetings in one or more
books provided for that purpose; (b) see that all notices are duly given in
accordance with the provisions of these Bylaws or as required by law; (c) be
custodian of the corporate records and of the seal of the corporation and see
that the seal of the corporation is affixed to all documents, the execution of
which on behalf of the corporation under its seal is duly authorized; (d) sign
with another appropriate officer, certificates for shares of the corporation,
the issuance of which shall have been authorized by resolution of the Board of
Directors; and (e) in general perform all duties incident to the office of the
Secretary and such other duties as from time to time may be assigned to him by
the Chairman of the Board, the President or the Board of Directors.

               23.12  The Treasurer.  The Treasurer shall:  (a) have charge and
custody of and be responsible for funds and securities of the corporation; (b)
receive and give receipts for monies due and payable to the corporation, and
deposit such monies in the name of the corporation in such banks, trust
companies or other depositories as shall have been duly selected; and (c) in
general perform all of the duties incident to the office of Treasurer. The
Treasurer shall also perform such other duties and exercise such other
authority as from time to time may be assigned to him by the Chairman of the
Board or the President or by the Board of Directors.  If required by the Board
of Directors, the Treasurer shall give a bond for the faithful discharge of
his duties in such sum and with such surety or sureties as the Board of
Directors shall determine.

               23.13  Assistant Secretaries and Assistant Treasurers. The
Assistant Secretaries, when authorized by the Board of Directors, may sign
with another appropriate officer, certificates for shares of the corporation
the issuance of which shall have been authorized by resolution of the Board of
Directors.  The Assistant Treasurers shall, respectively, if required by the
Board of Directors, give bonds for the faithful discharge of their duties in
such sums and with such sureties as the Board of Directors shall determine. 
The Assistant Secretaries and Assistant Treasurers, in general, shall perform
such duties as shall be assigned to them by the Secretary or the Treasurer,
respectively, or by the Chairman of the Board, the President or the Board of
Directors.

              23.14  Other Assistants and Acting Officers.  The Board of
Directors shall have the power to appoint any person to act as assistant to
any officer, or to perform the duties of such officer whenever for any reason
it is impracticable for such officer to act personally, and such assistant or
acting officer so appointed by the Board of Directors shall have the power to
perform all the duties of the office to which he is so appointed to be
assistant, or as to which he is so appointed to act, except as such power may
be otherwise defined or restricted by the Board of Directors.

              23.15  Additional Officers.  Any additional officers not specified
above shall have only such authority, duties and responsibilities as shall be
specifically authorized and designated by the Board of Directors.

              23.16  Salaries.  The salaries of the principal officers shall be
fixed from time to time by the Board of Directors or by a committee of the
Board of Directors and no officer shall be prevented from receiving such
salary by reason of the fact that he is also a director of the corporation.

                [Sections 24-34 are intentionally omitted.]


                  CERTIFICATES OF STOCK AND THEIR TRANSFER

               35.   Certificates.  Every holder of stock in the corporation
shall be entitled to have a certificate, signed by, or in the name of the
corporation by, the chairman or vice-chairman of the Board of Directors, or
the president or a vice-president and the treasurer or an assistant treasurer,
or the secretary or an assistant secretary of the corporation, representing
the number of shares owned by him or her in the corporation.  The powers,
designations, preferences and relative, participating, optional or other
special rights of the various classes of stock or series thereof and the
qualifications, limitations or restrictions of such rights shall be set forth
in full or summarized on the face or back of the certificates which the
corporation shall issue to represent such stock, provided that, except as
otherwise provided by statute, in lieu of the foregoing requirements, there
may be set forth on the face or back of the certificate which the Corporation
shall issue to represent such class or series of stock, a statement that the
corporation will furnish without charge to each stockholder who so requests,
the power, designations, preferences and relative, participating, optional or
other special rights of each class of stock or series thereof and the
qualifications, limitations or restrictions on such preferences and/or rights.

             36.   Facsimile Signatures.  Any of or all the signatures on the
certificate may be facsimile.  In case any officer, transfer agent or
registrar who has signed or whose facsimile signature has been placed upon a
certificate shall have ceased to be such officer, transfer agent or registrar
before such certificate is issued, it may be issued by the corporation with
the same effect as if he or she were such officer, transfer agent or registrar
at the date of issue.

             37.   Transfers of Stock.  Upon surrender to the corporation or
the transfer agent of the corporation of a certificate for shares duly
endorsed or accompanied by proper evidence of succession, assignation or
authority to transfer, it shall be the duty of the corporation to issue a new
certificate to the person entitled thereto, cancel the old certificate and
record the transaction upon its books.


                               CLOSING OF TRANSFER BOOKS

              38.   In General.  The Board of Directors shall have power to
close the stock transfer books of the corporation for a period not exceeding
sixty days preceding the date of any meeting of stockholders, or adjournment
thereof, or to express consent to corporate action in writing without a
meeting, or the date for payment of any dividend or the date for the allotment
of rights or the date when any change or conversion or exchange of capital
stock shall go into effect; provided, however, that in lieu of closing the
stock transfer books as aforesaid, the Board of Directors may fix in advance a
date, not exceeding sixty days preceding the date of any meeting or
adjournment or action by consent of stockholders or the date for the payment
of any dividend, or the date for the allotment of rights, or the date when any
change or conversion or exchange of capital stock shall go into effect, as a
record date for the determination of the stockholders entitled to notice of,
and to vote at, any such meeting, or entitled to receive payment of any such
dividend, or to any such allotment of rights, or to exercise the rights in
respect of any such change, conversion or exchange of capital stock, and in
such case only such stockholders as shall be stockholders of record on the
date so fixed shall be entitled to such notice of, and to vote at, such
meeting, or to receive payment of such dividend, or to receive such allotment
of rights, or to exercise such rights, as the case may be, notwithstanding any
transfer of any stock on the books of the corporation after any such record
date fixed as aforesaid.

              39.   List of Stockholders Available for Inspection.  The officer
who has charge of the stock ledger of the corporation shall prepare and make,
at least ten days before every meeting of stockholders, a complete list of the
stockholders entitled to vote at the meeting, arranged in alphabetical order,
and showing the address of each stockholder and the number of shares regis-
tered in the name of each stockholder.  Such list shall be open to the
examination of any stockholder, for any purpose germane to the meeting, during
ordinary business hours, for a period of at least ten days prior to the
meeting, either at a place within the city where the meeting is to be held,
which place shall be specified in the notice of the meeting, or, if not so
specified, at the place where the meeting is to be held.  The list shall also
be produced and kept at the time and place of the meeting during the whole
time thereof, and may be inspected by any stockholder who is present.


                              REGISTERED STOCKHOLDERS

            40.   The corporation shall be entitled to recognize the exclusive
right of a person registered on its books as the owner of shares to receive
dividends, and to vote as such owner, and to hold liable for calls and
assessments a person registered on its books as the owner of shares, and shall
not be bound to recognize any equitable or other claim to or interest in such
share or shares on the part of any other person, whether or not it shall have
express or other notice thereof, except as otherwise provided by the laws of
Delaware.


                                    LOST CERTIFICATES

             41.   The corporation, acting by its President or any Senior Vice
President or its Vice President of Finance may direct a new certificate or
certificates to be issued in place of any certificate or certificates
theretofore issued by the corporation alleged to have been lost, stolen or
destroyed, upon the making of an affidavit of that fact by the person claiming
the certificate of stock to be lost, stolen or destroyed.  When authorizing
such issue of a new certificate or certificates, the corporation, acting by
its President or any Senior Vice President or its Vice President of Finance
may, as a condition precedent to the issuance thereof, require the owner of
such lost, stolen or destroyed certificate or certificates, or his legal
representative, to advertise the same in such manner as the corporation shall
require and/or to give the corporation a bond in such sum as the corporation
may direct as indemnity against any claim that may be made against the
corporation with respect to the certificate alleged to have been lost, stolen
or destroyed.


                                      CHECKS

             42.   All checks or demands for money and notes of the corporation
shall be signed by such officer or officers or such other person or persons as
the Board of Directors may from time to time designate.


                                     FISCAL YEAR

             43.   The fiscal year shall begin the first day of January in each
year.


                                       DIVIDENDS

             44.   Dividends upon the capital stock of the corporation, subject
to the provisions of the certificate of incorporation, if any, may be declared
by the Board of Directors at any regular or special meeting, pursuant to law. 
Dividends may be paid in cash, in property, or in shares of the capital stock.

                   Before payment of any dividend, there may be set aside out of
funds of the corporation available for dividends such sum or sums as the
directors from time to time, in their absolute discretion, think proper as a
reserve fund to meet contingencies, or for equalizing dividends, or for
repairing or maintaining any property of the corporation, or for such other
purpose as the directors shall think conducive to the interests of the
corporation; and the directors may modify or abolish any such reserve in the
manner in which it was created.


                              DIRECTORS' ANNUAL STATEMENT

              45.   The Board of Directors shall present at each annual meeting,
and at any special meeting of the stockholders when called for by vote of the
stockholders, a full and clear statement of the business and condition of the
corporation.


                                       NOTICES

              46.   Notice.  Whenever, under the provisions of the Delaware
Statutes or of the certificate of incorporation or these bylaws, notice is
required to be given to any director, officer or stockholder, it shall not be
construed to mean personal notice, but such notice may be given in writing, by
mail, by depositing the same in the United States mail with postage prepaid
thereon, addressed to such stockholder, officer or director at such address as
appears on the records of the corporation, or in default of other address, to
such director, officer or stockholder at the General Post Office in the City
of Wilmington, Delaware, and such notice shall be deemed to be given at the
time when the same shall be thus mailed.  Notice to directors may also be
given by telegram.

              47.   Waiver of Notice.  Whenever any notice is required to be
given under the provisions of the statutes or of the certificate of
incorporation or of these bylaws, a waiver thereof in writing, signed by the
person or persons entitled to said notice, whether before or after the time
stated therein, shall be deemed equivalent thereto.


                                    AMENDMENTS

              48.   These by-laws may be altered, amended or repealed or new by-
laws may be adopted by the shareholders or by the Board of Directors, when
such power is conferred upon the Board of Directors by the certificate of
incorporation at any regular meeting of the shareholders or of the Board of
Directors or at any special meeting of the shareholders or of the Board of
Directors if notice of such alteration, amendment, repeal or adoption of new
by-laws be contained in the notice of such special meeting.  If the power to
adopt, amend or repeal by-laws is conferred upon the Board of Directors by the
certificate of incorporation it shall not divest or limit the power of the
shareholders to adopt, amend or repeal by-laws.


                     INDEMNIFICATION OF OFFICERS AND DIRECTORS

               49.   Mandatory Indemnification

               (1)   Subject to the conditions and limitations set forth
hereinafter in this Section 49 and the corporation's certificate of
incorporation, the corporation shall, to the fullest extent permitted by the
Delaware General Corporation Law as it may then be in effect, indemnify and
hold harmless any person who is or was a party, or is threatened to be made a
party, to any threatened, pending or completed action, claim, litigation, suit
or proceeding, whether civil, criminal, administrative or investigative,
whether predicated on foreign, federal, state or local law and whether formal
or informal (collectively, "action(s)"), by reason of his status as, or the
fact that he is, was or has agreed to become, a director and/or an executive
officer (collectively, "executive(s)") of the corporation, and/or is or was
serving or has agreed to serve as an executive of another corporation,
partnership, joint venture, employee benefit plan, trust or other similar
enterprise affiliated with the corporation, except with respect to any
executive who is serving or has agreed to serve as an executive of any
subsidiary of the corporation which is excluded from this Section 49 from time
to time or at any time by the board of directors of the corporation (any
and/or all of which are referred to in this Section 49 as an "affiliate"), and
as to acts performed in the course of such executive's duty to the corporation
and/or to an affiliate, against:

              (i)   expenses, fees, costs and charges including, without
limitation, attorneys' fees and disbursements (collectively, "expenses")
reasonably incurred by or on behalf of an executive in connection with
any action (including, without limitation, in connection with the
investigation, defense, settlement or appeal of such action:), no matter
by whom brought, including, without limitation, actions brought under
and/or predicated upon the Securities Act of 1933, as amended, and/or
the Securities Exchange Act of 1934, as amended, and/or their respective
state counterparts and/or any rule or regulation promulgated thereunder
(collectively, "securities law action(s)"); provided, that it is not
determined pursuant to Paragraph B of this Section 49, or by the court
before which such action was brought, that:

              (A)   the executive engaged in criminal, fraudulent or
                    intentional misconduct in the performance of his duty to the
                    corporation,

              (B)   with respect to criminal actions, the executive had
                    reasonable cause to believe his conduct was unlawful, and

              (C)   with respect to securities law action, the executive
                    did not act in good faith and in a manner he reasonably
                    believed to be in or not opposed to the best interests of 
                    the corporation and its stockholders;

              (ii)  subject to the restrictions set forth in Subparagraph (3)
hereof, amounts incurred by an executive in settlement of any action, no
matter by whom brought, including, without limitation, securities law
actions; provided, that it is not determined pursuant to Paragraph B of
this Section 49, or by the court before which such action was brought,
that:

               (A)   such settlement was not in the best interests of the
                     corporation and its stockholders,

               (B)   the amount incurred by the executive in such
                     settlement was unreasonable (to a material extent) in
                     light of all of the circumstances of such action, or 
                     intentional misconduct in the performance of his duty to
                     the corporation, and

               (C)   the executive engaged in criminal, fraudulent or
                     intentional misconduct in the performance of his duty to 
                     the corporation, and

                (D)   with respect to securities law action, the executive
                      did not act in good faith and in a manner he reasonably
                      believed to be in or not opposed to the best interests of 
                      the corporation and its stockholders; and

                (iii) subject to the restrictions set forth in Subparagraph (3)
hereof, judgments, fines, penalties or other amounts incurred by an
executive pursuant to an adjudication of liability in connection with
any action, including, without limitation, securities law action;
provided, that it is not determined pursuant to Paragraph B of this
Section 49, or by the court before which such action was brought, that:

                (A)   the executive engaged in criminal, a fraudulent or
                      intentional misconduct in the performance of his duty to 
                      the corporation,

                (B)   with respect to securities law actions, the executive
                      did not act in good faith and in a manner he reasonably
                      believed to be in or not opposed to the best interests of
                      the corporation and its stockholders, and

                (C)   with respect to criminal actions, the executive had
                      reasonable cause to believe his conduct was unlawful and 
                      that he otherwise did not act in good faith and in a 
                      manner he reasonably believed to be in or not opposed to 
                      the best interests of the corporation and its stockholders

            (2)   To the extent an executive of the corporation and/or of an
affiliate has been successful on the merits or otherwise in connection with
any action, no matter by whom brought (including, without limitation, the
settlement, dismissal, abandonment or withdrawal of any such action where the
executive does not pay, incur or assume any material liability) or in
connection with any claim, issue or matter therein, he shall be indemnified by
the corporation against expenses reasonably incurred by or on behalf of him in
connection therewith.  The corporation shall pay such amounts (net of all
amounts, if any, previously advanced to the executive pursuant to Paragraph D)
to the executive (or to such other person or entity as such executive may
designate in writing to the corporation) upon the executive's written request
therefor without regard to the provisions of Paragraph B.

             (3)   Notwithstanding the provisions of Subparagraph (1) hereof,
no indemnification shall be made to an executive by the corporation for
monetary damages incurred by the executive pursuant to an action brought by or
in the right of the corporation to procure a judgment in its favor (sometimes
hereinafter referred to as "derivative action(s)") or an action brought by a
stockholder of the corporation if it is determined pursuant to Paragraph B of
this Section 49, or by the court before which such action was brought, that:

            (i)   The executive breached his duty of loyalty to the
                  corporation or its stockholders;

            (ii)  The executive committed acts or omissions in bad faith
                  or which involve intentional misconduct or a knowing violation
                  of the law;

           (iii)  The executive engaged in any willful or negligent
                  conduct in paying dividends or repurchasing stock of the corp-
                  oration out of other than lawfully available funds; or

            (iv)  The executive derived any improper personal benefit
                  from any transaction, unless such improper personal benefit is
                  determined to be immaterial in light of all the circumstances 
                  of such action.

            (4)   In the event an executive is or was serving as an executive,
trustee, fiduciary, administrator, employee or agent of an employee benefit
plan sponsored by or otherwise associated with the corporation and incurs
expenses, amounts in settlement or judgments, fines, penalties or other
amounts, including, without limitation, any excise tax or penalty assessed
with respect to the employee benefit plan by reason of an action having been
brought, or having been threatened, against such executive because of his
status as such an executive, trustee, fiduciary, administrator, employee or
agent of such plan or by reason of his performing duties in any such capacity,
the corporation shall indemnify and hold harmless the executive against any
and all of such reasonable amounts; provided, it is not determined pursuant to
Paragraph B of this Section 49, or by the court before which such action was
brought, that the executive's conduct with respect to such employee benefit
plan was for a purpose he did not reasonably believe to be in the interests of
the participants in and beneficiaries of such plan.

             B.    Right to Indemnification:  How Determined.

            (1)   Except as otherwise set forth in this Paragraph B, any
indemnification to be provided to an executive by the corporation under
Paragraph A of this Section 49 upon the final disposition or conclusion of an
action (or a claim, issue or matter associated with such an action), unless
otherwise ordered by the court before which such action was brought, shall be
paid by the corporation (net of all amounts, if any, previously advanced to
the executive pursuant to Paragraph D) to the executive (or to such other
person or entity as the executive may designate in writing to the corporation)
within sixty (60) days after the receipt of the executive's written request
therefor, which request shall include a comprehensive accounting of amounts
for which indemnification is being sought and shall reference the provision(s)
of this Section 49 pursuant to which such claim is being made.

                 Notwithstanding the foregoing, the payment of such requested
amounts may be denied by the corporation in the event:

                  (i)   the Board of Directors of the corporation by a
                  majority vote thereof determines that such payment, in whole 
                  or in part, would not be in the best interests of the corp-
                  oration and its stockholders and would contravene the terms
                  and conditions of this Section 49, or

                  (ii)  a majority of the directors of the corporation are a
                  party in interest to such an action.

                  In either of such events, the Board of Directors of the
corporation shall immediately authorize and direct, by resolution, that an
independent determination be made as to whether the executive has met the
applicable standard(s) of conduct under Paragraph A of this Section 49 and,
therefore, whether indemnification of the executive is proper pursuant to this
Section 49. Such independent determination shall be made by a panel of three
arbitrators in Oshkosh, Wisconsin, in accordance with the rules then
prevailing of the American Arbitration Association, or, at the option of the
executive, by an independent legal counsel mutually selected by the Board of
Directors of the corporation and the executive (such panel of arbitrators
and/or independent legal counsel being hereinafter referred to as
"authority").

                  In any such determination there shall exist a rebuttable
presumption that the executive has met such standard(s) of conduct and is
therefore entitled to indemnification hereunder.  The burden of rebutting such
presumption by clear and convincing evidence shall be on the corporation.

                  If a panel of arbitrators is to be employed hereunder, one of
such arbitrators shall be selected by the Board of Directors of the corporation 
by a majority vote of a quorum thereof consisting of directors who were not
parties in interest to such action (or, if such a quorum is not obtainable, by
an independent legal counsel chosen by the Board of Directors of the
corporation), the second by the executive(s) who claim entitlement to
indemnification under this Section 49 and the third by the previous two
arbitrators.

                 The authority shall make its determination within sixty (60) 
days of being selected and shall simultaneously submit a written opinion of its
conclusions to both the corporation and the executive and, in the event the
authority determines that the executive is entitled to be indemnified for any
amounts pursuant to this Section 49, the corporation shall pay such amounts
(net of all amounts, if any, previously advanced to the executive pursuant to
Paragraph D), including interest thereon as provided in Paragraph E, to the
executive (or to such other person or entity as the executive may designate in
writing to the corporation), within ten (10) days of receipt of such opinion.

            (2)   An executive may, either before or within two years after a
determination, if any, has been made by the authority petition any court of
competent jurisdiction to determine whether the executive is entitled to
indemnification under this Section 49 and such court shall thereupon have the
exclusive authority to make such determination unless and until such court
dismisses or otherwise terminates such proceeding without having made such
determination.

             The court shall make an independent determination of whether the
executive is entitled to indemnification as provided under this Section 49,
irrespective of any prior determination made by the authority; provided,
however, that there shall exist a rebuttable presumption that the executive
has met the applicable standard(s) of conduct and is therefore entitled to
indemnification hereunder.  The burden of rebutting such presumption by clear
and convincing evidence shall be on the corporation.

              In the event the court determines that the executive is entitled
to be indemnified for any amounts pursuant to the terms and conditions of this
Section 49, unless otherwise ordered by such court, the corporation shall pay
such amounts (net of all amounts, if any, previously advanced to the executive
pursuant to Paragraph D), including interest thereon as provided in Paragraph
E, to the executive (or to such other person or entity as the executive may
designate in writing to the corporation) within ten (10) days of the rendering
of such determination.

              The executive shall pay all expenses incurred by such executive in
connection with the judicial determination provided in this Subparagraph (2),
unless it shall ultimately be determined by the court that he is entitled to
be indemnified, in whole or in part, by the corporation as authorized in this
Section 49.  All expenses incurred by the executive in connection with any
subsequent appeal of the judicial determination provided for in this
Subparagraph (2) shall be paid by the executive regardless of the disposition
of such appeal.

          (3)   Except as otherwise set forth in this Paragraph B, the
expenses associated with the indemnification process set forth in this
Paragraph B, including, without limitation, the expenses of the authority
selected hereunder, shall be paid by the corporation.

          C.    Termination of an Action is Nonconclusive.  The termination of 
any action, no matter by whom brought, including, without limitation, securities
law actions, by judgment, order, settlement, conviction, or upon a plea of no
contest or its equivalent, shall not, of itself, create a presumption that the
executive has not met the applicable standard(s) of conduct set forth in
Paragraph A.

          D.    Advance Payment.

         (1)   Expenses reasonably incurred by or on behalf of an executive
in connection with any action (or claim, issue or matter associated with such
action), no matter by whom brought, including, without limitation, securities
law actions, shall be paid by the corporation to the executive (or to such
other person or entity as the executive may designate in writing to the corpo-
ration) in advance of the final disposition or conclusion of such action (or
claim, issue or matter associated with such action) upon the receipt of the
executive's written request therefor; provided, the following conditions are
satisfied:

         (i)   the executive has first requested in advance of such
               expenses in writing (and delivered a copy of such request to the
               corporation) from the insurance carrier(s) to whom a claim has 
               been reported under an insurance policy purchased by the corp-
               oration, if any, as provided under Paragraph G of this Section 49
               and each such insurance carrier has declined to make such an 
               advance;

         (ii)  the executive furnishes to the corporation an executed
               written certificate affirming his good faith belief that he has 
               met the applicable standard(s) of conduct set forth in Paragraph 
               A of this Section 49;

        (iii)  the executive furnishes to the corporation an
               executed written agreement to repay any advances made under this
               Paragraph D if it is ultimately determined that such executive is
               not entitled to be indemnified by the corporation for such 
               amounts pursuant to this Section 49.

         (2)   In the event the corporation makes an advance of expenses to
an executive pursuant to this Paragraph D, the corporation shall be subrogated
to every right of recovery the executive may have against any insurance
carrier from whom the corporation has purchased insurance for such purpose.

          E.    Partial Indemnification:  Interest.

          (1)   In the event it is determined by the authority pursuant to
Paragraph B of this Section 49, or by the court before which such action was
brought, that an executive is entitled to indemnification as to some claims,
issues or matters, but not as to other claims, issues or matters, involved in
any action, no matter by whom brought, including, without limitation,
securities law actions, the authority (or the court) shall authorize the
reasonable proration (and payment by the corporation) of such expenses,
judgments, penalties, fines and/or amounts incurred in settlement with respect
to which indemnification is sought by the executive, among such claims, issues
or matters as the authority (or the court) shall deem appropriate in light of
all of the circumstances of such action.

          (2)   In the event it is determined by the authority, or by the
court before which such action was brought pursuant to Paragraph B of this
Section 49, that certain amounts incurred by or on behalf of an executive are
for whatever reason unreasonable in amount, the authority (or the court) shall
authorize indemnification to be paid by the corporation to the executive for
only such amounts as the authority (or the court) shall deem reasonable in
light of all of the circumstances of such action.

          (3)   To the extent deemed appropriate by the authority pursuant
to Paragraph B, or by the court before which such action was brought, interest
shall be paid by the corporation to an executive, at a reasonable interest
rate, for amounts for which the corporation indemnifies the executive.

           F.    Nonexclusivity of Section 49.  The right to indemnification
provided to an executive by this Section 49 shall not be deemed exclusive of
any other rights to indemnification or the advancement of expenses to which
any executive may be entitled under any charter provision, by-law, agreement,
resolution, vote of stockholders or disinterested directors of the corporation
or otherwise, including, without limitation, under Delaware General
Corporation Law Section 145 as it may then be in effect, both as to acts in
his official capacity as such executive or other employee or agent of the
corporation or of an affiliate or as to acts in any other capacity while
holding such office or position, and the terms and provisions of this Section
49 shall continue as to any executive who has ceased to be an executive or
other employee or agent of the corporation and/or of an affiliate, and such
terms and provisions shall inure to the benefit of the heirs executors and
administrators of such executive.

          G.    Insurance.

         (1)   The corporation may purchase and maintain insurance on
behalf of an executive, against any liability asserted against him and/or
incurred by or on behalf of him, or arising out of his status as such, whether
or not the corporation would have the power to indemnify him against such
liability under the provisions of this Section 49 or under Delaware General
Corporation Law Section 145 as it may then be in effect.  The purchase and
maintenance of such insurance shall not in any way limit or affect the rights
and obligations of the corporation or any executive under this Section 49. 
Such insurance may, but need not, be for the benefit of all executives of the
corporation and those serving as an executive of an affiliate.

         (2)   In the event an executive shall receive payment from any
insurance carrier or from the plaintiff in any action against such executive
in respect of indemnified amounts after payments on account of all or part of
such indemnified amounts have been made by the corporation pursuant to this
Section 49, such executive shall promptly reimburse the corporation for the
amount, if any, by which the sum of such payment by such insurance carrier or
such plaintiff and payments by the corporation to such executive exceeds such
indemnified amounts; provided, however, that such portions, if any, of such
insurance proceeds that are required to be reimbursed to the insurance carrier
under the terms of its insurance policy, such as deductible or co-insurance
payments, shall not be deemed to be payments to such executive hereunder.

                In addition, upon payment of indemnified amounts under this
Section 49, the corporation shall be subrogated to such executive's rights
against any insurance carrier in respect of such indemnified amounts and the
executive shall execute and deliver any and all instruments and/or documents
and perform any and all other acts or deeds which the corporation shall deem
necessary or advisable to secure such rights.  The executive shall do nothing
to prejudice such rights of recovery or subrogation.

          H.    Witness Expenses.  Upon an executive's written request, the
corporation shall pay (in advance or otherwise) or reimburse any and all
expenses reasonably incurred by an executive in connection with his appearance
as a witness in any action at a time when he has not been formally named a
defendant or respondent to such an action.

          I.    Contribution.

         (1)   In the event the indemnity provided for in Paragraph A of
this Section 49 is unavailable to an executive for any reason whatsoever, the
corporation, in lieu of indemnifying the executive, shall contribute to the
amount reasonably incurred by or on behalf of the executive, whether for
judgments, fines, penalties, amounts incurred in settlement and/or for
expenses, in connection with any action, no matter by whom brought, including
without limitation, securities law actions, in such proportion as deemed fair
and reasonable by the authority pursuant to Paragraph B hereof, or by the
court before which such action was brought, taking into account all of the
circumstances of such action, in order to reflect:

           (i)   the relative benefits received by the corporation and
                 the executive as a result of the event(s) and/or transaction(s)
                 giving cause to such action, and/or 

           (ii)  the relative fault of the corporation (and its other
                 executives, employees and/or agents) and the executive in 
                 connection with such event(s) and/or transaction(s).

           (2)   An executive shall not be entitled to contribution from the
corporation under this Paragraph I in the event it is determined by the
authority pursuant to Paragraph B, or by the court before which such action
was brought, that the executive engaged in criminal, fraudulent or intentional
misconduct in the performance of his duty to the corporation or otherwise
violated the provisions of Paragraph A(3) of this Section 49.

           (3)   The corporation's payment of, and an executive's right to,
contribution under this Paragraph I shall be made and determined in accordance
with the provisions in Paragraph B of this Section 49 relating to the
corporation's payment of, and the executive's right to, indemnification under
this Section 49.

            J.    Severability.  If any provision of this Section 49 shall be 
deemed invalid or inoperative, or in the event a court of competent jurisdiction
determines that any of the provisions of this Section 49 contravene public
policy, this Section 49 shall be construed so that the remaining provisions
shall not be affected, but shall remain in full force and effect, and any such
provisions which are invalid or inoperative or which contravene public policy
shall be deemed, without further action or deed by or on behalf of the
corporation, be modified, amended and/or limited, but only to the extent
necessary to render the same valid and enforceable, and the corporation shall
indemnify an executive as to reasonable expenses, judgments, fines and amounts
incurred in settlement with respect to any action, no matter by whom brought,
including securities law actions, to the full extent permitted by an
applicable provision of this Section 49 that shall not have been invalidated
and to the full extent otherwise permitted by the Delaware General Corporation
Law as it may then be in effect.

            K.    Amendment.  This Section 49 may only be altered or repealed by
the affirmative vote of not less than two-thirds of the stockholders of the
corporation so entitled to vote; provided, however, that stockholder approval
shall not be required if any such alteration or amendment;

            (1)   is made in order to conform to any amendment or revision of
the Delaware General Corporation Law which expands an executive's rights to
indemnification thereunder or is otherwise beneficial to the executive, or

            (2)   in the sole judgment and discretion of the board of
directors, does not materially adversely affect the rights and protections of
the stockholders of the corporation.


EXHIBIT 10.7

                                OSHKOSH B'GOSH, INC.
                    Officers Medical and Dental Reimbursement Plan
                    (including Amendments through November 7, 1994)


          OSHKOSH B'GOSH, INC., a Delaware corporation (hereinafter referred
to as the "Corporation") hereby establishes this Officers Medical and Dental
Reimbursement Plan (hereinafter referred to as the "Plan") for the benefit of
certain of its officer-employees as more fully set forth below.

           1.    Purpose.    The purpose of this Plan is to encourage and
insure full and complete health care for the welfare of each covered employee,
his or her spouse and dependents.

           2.    Coverage.   This Plan is for the benefit of those employees
of the Corporation who from time to time hold any of the following elective
offices:  Chairman of the Board, President, Executive Vice President and Vice
President of Finance; provided such officer/employee is not eligible for
hospital or medical insurance benefits under the Medicare provisions of the
federal social security laws.

           3.    Reimbursement for Expenses.

           a)    Effective March 1, 1978, and as to certain
                 employees, January 1, 1978, the Corporation will pay
                 the entire cost of each covered employee's premium
                 under the Corporation's group medical insurance,
                 including that portion of the premium attributable to
                 the group term life insurance provided thereunder (not
                 to exceed $50,000 of life insurance).

           b)    Effective May 1, 1978, the Corporation
                 will reimburse the covered employees of the
                 Corporation for all expenses incurred by such
                 employees of the Corporation for dental care,
                 psychiatric care, optometric expenses, hospital
                 charges, nursing care, drugs and prescriptions,
                 medical related transportation expense, health and
                 accident insurance, as well as other medical care, (to
                 the extent allowable under and as defined in Section
                 213 of the Internal Revenue Code of 1954, as amended)
                 of such employees, their spouse, and dependents (as
                 defined in Section 152 of the Internal Revenue Code of
                 1954, as amended) to the extent that such expenses are
                 not reimbursable or payable under any other plan in
                 effect on such date.

           c)    The Corporation may, in its discretion,
                 pay any or all of the above-described expenses
                 directly in lieu of making reimbursement therefore. 
                 In such event, the Corporation shall be relieved of
                 all further responsibility with respect to that
                 particular expense.

           d)    The reimbursement to, or the payment on
                 behalf of any one covered employee, including his
                 spouse and his dependents, shall be subject to an
                 annual aggregate limit of $10,000.

           e)    Each covered employee who applies for
                 reimbursement under this Plan shall submit to the
                 Corporation all hospitalization, doctor, dental or
                 other medical bills, including premium notices for
                 accident or health insurance, for verification by the
                 Corporation prior to payment.  A failure to comply
                 herewith may, at the discretion of the Corporation,
                 terminate the right to reimbursement of such covered
                 employee.

           4.    Other Insurance.  Reimbursement under this Plan shall be
made by the Corporation only in the event and to the extent that such
reimbursement or payment is not provided for under any insurance policy or
policies, whether owned by the Corporation or the covered employee, or under
any other health and accident plan.  In the event that there is such a policy
or plan in effect providing for reimbursement or payment in whole or in part,
then to the extent of the coverage under such policy or plan the Corporation
shall be relieved of any liability hereunder.

            5.    Termination.           This Plan shall be subject to
termination at any time hereafter by action of the Board of Directors of the
Corporation; provided, that such termination shall not affect any right to
claim reimbursement for medical and dental expenses under the provisions of
this Plan arising prior to such termination.

            6.    ERISA Information.      This Plan document shall constitute
the summary plan description required by the Employee Retirement Income
Security Act of 1974 ("ERISA").  Pursuant to the requirements of such law, the
following information is provided:

            a)    The sponsor and plan administrator of this
                  Plan is the Corporation, 112 Otter Avenue, Oshkosh,
                  Wisconsin 54901 (phone:  414-231-8800).  The
                  Corporation's federal tax identification number is 39-
                  0519915.  The Corporation is the agent for service of
                  legal process.  The Plan is operated on a calendar
                  year basis.

            b)    Paragraph 3(e) of this Plan describes the
                  procedure for claiming benefits.  If a claim is
                  denied, the Corporation will provide, on written
                  request, a notice containing specific reasons for the
                  denial, references to the pertinent Plan provisions, a
                  description of any additional information needed to
                  perfect the claim and an explanation of the claim
                  review procedure.  If a participant wishes to appeal a
                  denial of benefits, he must submit a written request
                  for review to the Corporation within 60 days of his
                  receipt of the notice of denial.  Such request should
                  include any comments and data the participant believes
                  are relevant to the review.  The Corporation will make
                  a written decision on the appeal, including the
                  reasons for the decision and references to the
                  pertinent Plan provisions, and a copy will be sent to
                  the participant.

            c)    A participant in the Plan is entitled to
                  certain rights under ERISA.  He may obtain copies of
                  all plan documents and other plan information upon
                  written request to the Corporation.  The Corporation
                  may make a reasonable charge for the copies.  He may
                  file suit in federal court if any materials requested
                  to which he is entitled are not received within 30
                  days, unless the same were not sent because of matters
                  beyond the control of the Corporation.  The court has
                  the discretion to require the Corporation to pay up to
                  $100 for each day's delay until the materials are
                  received.

            In addition to creating rights for Plan participants, ERISA
imposes obligations on the persons responsible for the operation of a plan
("fiduciaries").  Fiduciaries must act solely in the interest of Plan
participants and must act prudently.  Fiduciaries who violate ERISA may be
removed and required to make good any losses they caused the Plan.

            The Corporation may not discriminate against a participant to
prevent him from obtaining a benefit or exercising his rights under ERISA.  If
a participant is improperly denied a benefit, he may file suit in state or
federal court.  If he wins his case, the court may order the other party to
pay the costs and legal fees.  If he loses, the court may order him to pay
such items, for example, if it finds his claim frivolous.

            If a participant has questions about a plan or his rights under
ERISA, he should contact the nearest area office of the U.S. Labor-Management
Services Administration, Department of Labor.




EXHIBIT 10.14

                           EMPLOYMENT AGREEMENT



     THIS AGREEMENT is made and entered into as of the 1st day of May, 1994,
by and among OSHKOSH B'GOSH, INC., a Delaware corporation ("OshKosh"), ESSEX
OUTFITTERS, INC., a Delaware corporation ("Essex") (OshKosh and Essex
collectively referred to herein as the "Companies"), and BARBARA WIDDER-LOWRY,
an individual ("Employee").

                              R E C I T A L S:

      A.    Essex is a wholly-owned subsidiary of OshKosh.

      B.    OshKosh and Essex are engaged in the business of designing,
      manufacturing or having manufactured, marketing and selling clothing;

      C.    The Companies desire to employ Employee and Employee desires to be
      employed by the Companies pursuant to the terms and conditions set forth
      herein;

      D.    OshKosh presently contemplates that at some time in the near
      future it may cause Essex to be liquidated or merged into OshKosh in which
      case Employee's services would be rendered solely to OshKosh but that in 
      the meantime Employee would render her services to both Essex and OshKosh;
      and 
          
      E.    The Companies and Employee desire to reduce their agreement
      concerning the terms and conditions of Employee's employment to written
      form.
           
      NOW, THEREFORE, in consideration of the premises set forth above, and
other good and valuable consideration, the receipt and sufficiency of which
are hereby acknowledged, the parties hereby agree as follows:

      1.    Employment Duties.  During the Employment Period (as hereinafter
defined):

      (a)   The Companies will employ Employee and Employee will perform
      services as the President of Essex and as the Vice President - Children's 
      Wear Product Development of OshKosh.  At such time, if any, as OshKosh 
      determines to liquidate or merge Essex into OshKosh, Employee will no 
      longer be employed as the President of Essex but solely as the Vice 
      President - Children's Wear Product Development of OshKosh.  Employee will
      have the following duties and responsibilities:  (i) responsibility for 
      all phases of the management of children's wear product design, develop-
      ment, Asian package sourcing and shared responsibility for other sourcing
      decisions and planning; (ii) planning complete seasonal product offer-
      ings; (iii) management of the budget for children's wear product develop-
      ment, design, art and sourcing functions; (iv) assistance in costing 
      and pricing all children's wear products; and (v) assistance to "Genuine 
      Kids" wholesale staff in meeting sales targets and budgets.

      (b)   The parties understand and agree that the division of
      Employee's services as between Essex and OshKosh is presently difficult to
      determine and may from time to time change depending upon a number of 
      factors which cannot presently be determined including whether and when 
      Essex is liquidated or merged into OshKosh, the nature of future business
      operations which OshKosh determines should be conducted by OshKosh as
      opposed to Essex (including business operations presently being carried on
      by Essex but which may at some time in the future be determined to be best
      carried on by OshKosh).  For these reasons, Employee agrees to perform her
      services hereunder for Essex and OshKosh in such proportions as may be
      determined by the President of OshKosh after reasonable consultation with
      Employee.

      (c)   Employee will perform her services hereunder faithfully and
      to the best of her abilities, and will devote her best efforts and all of
      her working time, attention and skill to the business and affairs of the
      Companies during regular business hours, except for temporary illness, 
      vacation periods and reasonable leaves of absences or as agreed by the
      parties hereto.  If Employee is elected as an officer of any of OshKosh's
      affiliates in addition to Essex during the term of this Agreement, 
      Employee will serve in such capacities without further compensation.  
      Notwithstanding the foregoing, Employer acknowledges that the performance 
      of Employee's duties will include extensive communications with firms and 
      individuals in different time zones, including without limitation the Far 
      East.  Such communications will likely occur outside of regular business 
      hours.  As a result, the term "regular business hours" shall not be 
      strictly construed.

      (d)   Employee will act with loyalty, honesty and in good faith in
      all dealings with the Companies and their businesses.

      (e)   Nothing contained herein shall preclude Employee from
      serving as a director or member of a committee of any business organi-
      zation which does not conflict with the Companies or their businesses,
      and from engaging in charitable and community activities, provided that 
      such services and activities do not interfere with the regular performance
      of her duties and responsibilities under this Agreement and provided that
      such services and activities have first been approved by the President of
      OshKosh.

      (f)   The services which are to be performed by Employee hereunder
      are to be rendered primarily in OshKosh, Wisconsin, to a lesser extent in 
      New York, New York, and to some extent in other places, including outside
      the United States.  Employee presently resides in New York, but promises 
      to change her residence to the Oshkosh, Wisconsin area by no later than 
      August 31, 1994. After such change Employee will not be required to again
      change her place of residence without her consent.

      (g)   The Companies will provide to Employee adequate resources to
      permit Employee to perform the duties described above.  In addition, the
      Companies will grant to Employee customary authority over employees,
      agents, suppliers and others reporting to Employee.

      2.    Compensation; Benefits.

      (a)   In consideration of the services to be performed by Employee
      during the Employment Period pursuant to Section 1 hereof and Employee's
      compliance with the other provisions of this Agreement, the Companies will
      pay Employee (in such proportions as the Companies may determine except 
      that notwithstanding such proportionate allocation, for the purposes of 
      pension and profit sharing plan computations, all compensation shall be
      deemed to have been paid by Oshkosh.) (i) a base salary at the annual rate
      of $205,000.00 increased for each calendar year beginning with 1995 at the
      rate of 5% per annum over the prior year's salary or such greater amount 
      as may from time to time be approved by OshKosh's Board of Directors, in 
      its sole discretion, payable in accordance with the Company's normal pay-
      roll practices from time to time in effect for its executive employees, 
      and (ii) an annual performance bonus for each year during the Employment 
      Period in accordance with the Company's Management Incentive Compensation 
      Plan for its officers, the design specifications for which are described 
      in Exhibit 1 attached hereto.

      (b)   (i)    For purposes of the calculation of the performance
      bonus referred to in Section 2(a)(ii) hereof for the period May 1, 1994 -
      December 31, 1994, the specific bonus award composition; minimum,
      target and maximum awarded percentages of 20%/40%/60% (i.e. bonus award
      as a percentage of base salary); and the minimum, target and maximum
      performance measures, as set forth and described in Exhibit 2 attached
      hereto, shall be utilized; provided, however, that the performance bonus
      for such period shall be two thirds ( ) of the amount indicated by such
      calculation.

            (ii)   For purposes of the calculation of the annual
      performance bonus for calendar years 1995, 1996, 1997, 1998 and the
      first four (4) months of 1999, the same bonus award composition, the
      same award percentages (i.e. awards as a percent of base salary), and
      the same performance measures as set forth in Exhibit 2 shall be used;
      provided, however, that (A) OshKosh may at its option reduce the
      "Corporate (Consolidated Except Essex Retail)" component of the bonus
      award composition from 45% to 35% and add another bonus award component
      reasonably related to Employee's duties and responsibilities equalling
      10% of the total; (B) the target amount for Net Sales and Net Income for
      the "Essex Retail" component, shall be the same as the budgeted amounts
      for 1995, 1996, 1997, 1998 and 1999, respectively, as approved by the
      Oshkosh board of directors, with the minimum amount to be 90% and the
      maximum amount 120% of the target amount; (C) the target amount for Net
      Sales and Net Income for the "Corporate (Consolidated Except Essex
      Retail)" component, shall be the same as the budgeted amounts for 1995,
      1996, 1997, 1998 and 1999, respectively, as approved by the OshKosh
      board of directors, with the Minimum Net Sales amount, the Maximum Net
      Sales amount, the Minimum Net Income amount, and the Maximum Net Income
      amount to be such percentages of target amounts as are approved for
      other executive officers of OshKosh for each such year respectively; and
      (D) the performance bonus for the first four (4) months of 1999 shall be
      one-third ( ) of the amount indicated by the bonus calculation for the
      full year 1999.

            (iii)  Each annual performance bonus shall be computed and
      paid within seventy-five (75) days after the end of the fiscal year of
      OshKosh to which such bonus relates.

      (c)   Employee shall also be entitled to participate in any
      employee benefits which generally are made available by OshKosh to its
      executives during the Employment Period, including those benefits listed
      on Exhibit 3 hereto.  During the Employment Period, Employee will be en-
      titled to participate in any life, health, dental, accident, sickness and
      disability plans (whether or not insured), and in any qualified or non-
      qualified pension or profit sharing plan, savings plan, stock option plan,
      deferred compensation plan or any other fringe benefit plan or program 
      which the Company may from time to time make available to its executives.
      Employee acknowledges that she shall have no vested rights in any such 
      plan or program except as expressly provided under the terms thereof and 
      that such plans or programs may be amended or terminated as well as 
      supplemented.  Notwithstanding the foregoing, Employee shall receive four
      (4) weeks of vacation for each complete year of the Employment Period, 
      including 1994. The vacation period for 1994 shall include a two (2) 
      week period to accomplish the move to Oshkosh described elsewhere herein.

      (d)   The amounts payable to Employee under this Section 2 are
      before any deductions therefrom for any taxes required to be withheld by
      federal, state and local governments.

      3.    Term and Termination.

      (a)   The term of this Agreement during which Employee will
      provide services to the Companies hereunder (the "Employment Period") will
      commence on May 1, 1994 and end on April 30, 1999, unless earlier
      terminated as follows:

             (i)   The Employment Period will terminate upon the written
       agreement of the parties;

             (ii)  The Employment Period will terminate upon the death or
       permanent disability of Employee.  The term "permanent disability" of
       Employee means the inability of Employee to effectively perform her
       duties hereunder on a full-time basis by reason of physical or mental
       illness, disability or incapacity for a continuous period of sixty (60)
       working days.  Physical or mental illness, disability or incapacity will
       be deemed to exist if a licensed physician opines in writing that
       Employee for medical reasons should terminate or substantially reduce
       her services to the Company.  If there is any dispute as to whether
       Employee is permanently disabled within the meaning of this Section
       3(a)(ii), such dispute shall be submitted to a licensed physician
       agreeable to the parties who shall conduct an examination of Employee
       for the purpose of resolving such dispute; provided, however, that if
       the parties cannot agree upon a physician within ten (10) days after
       written notice by either Employee or OshKosh to the other, a physician
       designated by the then President of the Medical Society of Winnebago
       County, Wisconsin shall conduct such examination.  Employee shall submit
       to such examination, and the determination of such physician as to
       whether Employee is permanently disabled within the meaning of this
       Section 3(a)(ii) shall be binding and conclusive on the parties.

            (iii) Oshkosh may terminate the Employment Period for cause
       upon (a) written notice to Employee stating in reasonable detail the
       facts constituting such cause ("Written Notice"), and (b) the expiration
       of (10) days following receipt by Employee of Written Notice, during
       which ten (10) day period, Employee shall be permitted to cure, if
       curable, the conduct constituting the alleged cause.  For purposes of
       this Section 3(a)(iii), the term "cause" means the diversion or
       attempted diversion by Employee of business from either of the Companies
       for Employee's personal gain or benefit; the commission by Employee of
       an act of dishonesty or moral turpitude involving either of the
       Companies; gross incompetence in the performance by Employee of her
       services hereunder; gross negligence by Employee involving either of the
       Companies; habitual use by Employee of alcohol or narcotics; commission
       by Employee of a felony or serious misdemeanor offense or pleading
       guilty or nolo contendere to same; willful misconduct by Employee as
       determined in good faith by the Board of Directors of OshKosh which
       results in a demonstrably material injury to the Companies; the willful
       and persistent failure of Employee to follow a specific directive of the
       Board of Directors or the President of OshKosh provided that the
       directive is consistent with the terms of this Agreement; or a material
       breach by Employee of any provision of this Agreement, including without
       limitation any provision contained in Section 4 hereof.

       (b)   Upon termination of the Employment Period, the Company will
       pay to Employee:

             (i)    The full amount of any unpaid salary earned by
             Employee pursuant to Section 2 of this Agreement through and
             including the termination date and prorated as appropriate, and 
             neither Essex nor OshKosh will be obligated to make any further 
             salary payments to Employee;

             (ii)   If the termination is for cause, no further bonus
             shall be payable other than a bonus which is awardable pursuant to
             Section 2 hereof with respect to a calendar year that has already 
             ended prior to such termination for cause but which has not yet 
             been paid;

             (iii) If the termination is because of death or permanent
             disability, a bonus pursuant to Section 2 hereof shall be payable
             for the year during which such event occurs, but the bonus shall be
             prorated based on the number of whole months worked in such year 
             prior to such event divided by twelve (12) and such prorated bonus
             shall not be payable until such time as it would otherwise have
             been payable had such death or disability not occurred.

       (c)   Notwithstanding anything to the contrary herein, if for any
       reason other than cause or Employee's death or disability, Employee's
       employment is terminated by Essex and/or OshKosh before April 30, 1999,
       Employee shall be entitled to receive from the date of such termination
       through April 30, 1999, in lieu of all other amounts payable hereunder, a
       monthly amount of $23,917, and the obligations set forth in Sections 4 
       and 5 hereof shall survive such termination.  In the event Employee 
       continues to receive payments pursuant to this Section 3(c) following 
       termination of the Employment Period, Employee shall have no obligation 
       to seek other employment or to otherwise mitigate damages hereunder, 
       provided, however, that if Employee obtains full-time or substantially
       full-time employment (i.e. more than thirty (30) hours a week), whether
       by another employer or through self-employment, the amounts she receives
       from such other employer or earned pursuant to such self-employment shall
       be offset, dollar for dollar, against any payments owing to Employee 
       under this Section 3(c).

       4.    Noncompetition.

       (a)   During the Employment Period and for one (1) full year
       thereafter and without regard to the early termination thereof or whether
       such early termination is or is not for cause, Employee will not directly
       or indirectly:

             (i)    own, operate, manage, join, finance, control,
       participate in the ownership, management, operation or control of, or be
       paid or employed by, consult with or acquire any securities of, or
       otherwise become associated with or provide assistance to, any entity,
       firm, business, activity or enterprise ("Enterprise") which is engaged
       in the business of manufacturing, having manufactured, designing,
       developing and/or selling products which are the same as or are similar
       to the products of the Companies as of the date of termination of
       employment hereunder or other apparel products sold by the Companies
       during such one (1) year period ("Competing Products") in the same
       geographic market in which the Companies operate as of the date of
       termination of employment hereunder during such one (1) year period;

              (ii)   contact, sell or solicit to sell Competing Products
       to any entity to whom either Company is selling its products at the time
       of the termination of employment hereunder or has sold its products
       during the prior twelve (12) months;

               (iii) solicit, cause or seek to cause any customer, supplier
       or employee (with the exception of Paul Lowry) of either of the
       Companies to terminate, curtail or otherwise modify any customer,
       supplier or employment relationship with either of the Companies for the
       purpose of entering into a customer, supplier, employment or other
       relationship with Employee or with any Enterprise with which Employee is
       directly or indirectly affiliated.

       (b)   Notwithstanding the provisions of Section 4(a) hereof,
       Employee may acquire securities of any entity the securities of which are
       publicly traded, provided that the value of the securities of such entity
       held directly or indirectly by Employee following such acquisition is 
       less than 5% of the total value of the then outstanding class or type of 
       securities acquired.

       (c)   Employee acknowledges and agrees that the restrictions set
       forth in Section 4(a) hereof are founded on valuable consideration and 
       are reasonable in duration and geographic area in view of the circum-
       stances under which this Agreement is executed and that such restrictions
       are necessary to protect the legitimate interests of the Companies.  In 
       the event that any provision of Section 4(a) hereof is determined to be 
       invalid by any court of competent jurisdiction, the provisions of Section
       4(a) shall be deemed to have been amended and the parties will execute 
       any documents and take whatever action is necessary to evidence such 
       amendment, so as to eliminate or modify any such invalid provision and
       to carry out the intent of Section 4(a) so to render the terms of 
       Section 4(a) enforceable in all respects as so modified.  Employee ack-
       nowledges and agrees that irreparable injury will result to the Companies
       in the event she breaches any covenant contained in Section 4(a) and
       that the remedy at law for such breach will be inadequate.  Therefore, if
       Employee engages in any act in violation of the provisions of Section 
       4(a), the Companies, and each of them, shall be entitled, in addition to
       such other remedies and damages as may be available to them by law or
       under this Agreement, to injunctive or other equitable relief to enforce
       the provisions of Section 4(a).

        5.    Unauthorized Disclosure; Inventions and Improvements.

        (a)   Employee will not knowingly disclose to any person or
        entity, other than employees of the Companies or other persons to whom
        disclosure is reasonably necessary or appropriate in connection with the
        performance by Employee of her services hereunder, any Confidential
        Information obtained by Employee during the Employment Period.  Employee
        also will not use in any manner any Confidential Information for 
        Employee's own purposes or for the benefit of any person or entity ex-
        cept the Companies, whether such use consists of duplication, removal, 
        oral communication, disclosure, transfer or other unauthorized use 
        thereof.  As used herein, the term "Confidential Information" refers to 
        all information and materials belonging to, used by or in the possession
        of the Companies relating to their business strategies, products, 
        pricing, customers, technology, programs, costs, employee compensation, 
        marketing plans, developmental plans, computer programs, computer
        systems, inventions, developments, formulae, processes, designs, draw-
        ings and trade secrets of every kind and character.  "Confidential 
        Information" also includes confidential information belonging to
        other companies and disclosed to Employee by the Companies.  In
        addition, the Companies acknowledge that Employee has been employed for
        many years in the apparel business and that as such, has acquired sub-
        stantial knowledge as to the manufacture, marketing, financing, design
        and other aspects of the clothing business.  Thus, the information that 
        shall be subject to this paragraph shall be information that is truly 
        proprietary with the Companies or any subsidiary or affiliate; that is,
        information that could only have been acquired by Employee as the result
        of her having been employed by the Companies.  Examples of such con-
        fidential information are strategic marketing plans unique to the 
        Companies, proposed new product lines, and new retailing initiatives.

        (b)   Employee will disclose to the Companies and upon the
        Companies' request, assign to them or either of them, without charge, 
        all of Employee's right, title and interest, if any, in and to any and
        all ideas, inventions, discoveries and improvements pertaining in any 
        manner to the business of the Companies which Employee may make or con-
        ceive, solely or jointly with others, during the Employment Period 
        (collectively, the "New Developments").  Upon request by the Companies,
        or either of them, during or within one (1) year subsequent to the
        Employment Period, Employee will do any and all acts and execute and 
        deliver such documents as may be deemed by the Companies or either of 
        them or their counsel to be necessary or advisable to vest in the 
        Companies or either of them all of Employee's right, title and
        interest in and to such New Developments and to apply and obtain 
        domestic or foreign patents, provided that the expenses incurred in
        connection with the foregoing shall be borne by the Companies.

        6.    Common Law of Torts or Trade Secrets.  Nothing in this Agreement
        shall be construed to limit or negate the common law of torts or trade 
        secrets where such common law provides the Companies with broader pro-
        tection than the protection provided by this Agreement.

        7.    Expense Reimbursement.  The Companies will reimburse Employee for
        her out-of-pocket expenses reasonably incurred by her in connection with
        the performance of her services hereunder, subject to compliance with 
        OshKosh's written policy, if any, regarding expense reimbursement.

        8.    No Conflict with Other Agreements.  Employee hereby represents and
        warrants that she is not a party to any agreement (whether written or 
        oral) with any employer other than the Companies, or subject to any
        obligations or restrictions under any such prior agreement, including, 
        without limitation, any obligations and restrictions relating to non-
        competition, nonsolicitation, new developments or the like, which are in
        conflict with or are violated by this Agreement.

        9.    Severability.  The invalidity or unenforceability of any provision
        of this Agreement shall not affect or impair the validity or enforce-
        ability of any other provision and this Agreement shall be construed as
        if such invalid or unenforceable provision were not contained herein. 
        Notwithstanding the preceding sentence, if any court of competent juris-
        diction shall determine that any geographic or time restraint provided
        in this Agreement is too broad as to the area or time covered, such res-
        traint may be reduced to whatever extent the court deems reasonable
        and such restraint may be enforced as reduced.

        10.   Notice.  All notices under this Agreement shall be in writing and
        a notice shall be considered to be given and received in all respects on
        the day it is personally delivered, faxed or mailed by certified mail, 
        postage prepaid, addressed as follows or to such other address as may be
        designated by one party to the other by notice duly given:

        If to OshKosh or Essex:

                        OshKosh B'Gosh, Inc.
                        P.O. Box 300
                        Oshkosh, WI 54902-0300
                        Attn:  President

                        FAX:  (414) 231-3261

         If to Employee:
  
                        Barbara Widder-Lowry
                        c/o Theodore C. Widder, III
                        Mohs, MacDonald, Widder & Paradise
                        20 North Carroll Street
                        Madison, Wisconsin  53703
                        FAX:  (608) 257-1106


         11.   Litigation; Attorney's Fees.  Any controversy or claim arising 
         out of or related to this Agreement shall be finally settled by binding
         arbitration in the City of Milwaukee, Wisconsin in accordance with the
         then prevailing Commercial Arbitration Rules of the American Arbitra-
         tion Association, and judgment upon the award rendered by the
         arbitrator may be entered in any court having jurisdiction thereof.  
         Notwithstanding the foregoing, and the rules of the American Arbitra-
         tion Association, civil discovery as provided for in Chapter 804 of the
         Wisconsin Statutes shall be available to either party in the arbitra-
         tion proceeding.  Each party shall be reimbursed by the other party for
         all reasonable legal fees and expenses, if any, reasonably incurred by 
         it in the enforcement of its or her rights under any provision of this
         Agreement.

         12.   Waiver.  A waiver by a party of any breach by the other party of
         any provision of this Agreement shall not be deemed to be a waiver by 
         such first party of any subsequent breach.

         13.   Assignment.  This Agreement may not be assigned by either Essex 
         or OshKosh without the written consent of Employee, except that if 
         either OshKosh or Essex shall merge or consolidate with or into, or
         transfer substantially all of its business or the assets thereof to 
         another corporation or other form of business or other entity, this 
         Agreement shall be assigned to such a successor and this Agreement 
         shall be expressly assumed, and it shall be binding upon and inure 
         to its benefit.  Employee may not assign, pledge or encumber this 
         Agreement or any interest herein.

         14.   Binding Effect.  This Agreement shall be binding upon and inure 
         to the benefit of the parties hereto, Essex's and OshKosh's successors 
         and permitted assigns and Employee's heirs and legal representatives.

         15.   Complete Agreement; Amendment.  This Agreement constitutes the
         complete agreement of the parties concerning its subject matter, and 
         may be amended only by a written instrument executed by the parties 
         hereto or their respective successors, assigns, heirs or legal rep-
         resentatives, as applicable.

         16.   Governing Law.  This Agreement shall be governed by and construed
         in accordance with the internal laws of the State of Wisconsin.


          IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date first above written.

                                         OSHKOSH B'GOSH, INC.


                                         By /s/ DOUGLAS W. HYDE 
                                                Douglas W. Hyde,  President


                                          ESSEX OUTFITTERS, INC.


                                           By /s/ PAUL A. LOWRY
                                              Paul A. Lowry, Vice President


                                               /s/ BARBARA WIDDER-LOWRY








































                                    Management Incentive Compensation Plan -
                                                       Design Specifications

























                                                                     Exhibit 1











Management
Incentive
Compensation
Plan - Design
Specifications


Plan Purposes     .     Focus the efforts of all key management employees on
                        the maximization of annual profits, while growing
                        aggressively by offering quality products and services.

                  .     Provide a meaningful incentive geared to the
                        achievement of specific Company and Responsibility Area
                        goals.

                  .     Encourage teamwork and cooperation in the achievement
                        of Company and Responsibility Area goals.

                  .     Recognize differences in the performance of individual
                        participants.

Plan Year         The fiscal year (January through December)

Participants      .     Will be selected by the President/Chief Executive
                        Officer and the Executive Vice President/Chief
                        Operating Officer.

                  .     Selection normally will take place, and will be
                        communicated to each participant, prior to the
                        pertinent plan year.  Participation for the 1994 plan
                        year is projected to be around 50 key contributors.

                  .     In those cases when participation begins during a plan
                        year:

                         -     Participation will be communicated as soon as
                               possible following selection.

                         -     Newly hired or promoted employees will
                               participate on a pro-rata basis for the remainder
                               of the first plan year of their employment or
                               tenure in a participating position.

                         -     If a participant changes positions during a plan
                               year, whether due to a promotion, demotion, or
                               lateral move, that individual's award will be
                               based on factors such as the individual's overall
                               contribution, and the portion of the year the
                               individual actually spent in each position.

Award             .     Participating positions are grouped by
Opportunities           incentive award categories.

                  .     Each incentive category has a target award level
                        assigned to it.

                         -     The target award is paid if a stated performance
                               goal(s) is achieved.

                         -     Minimum and maximum performance/award levels are
                               built around the target performance/award levels.

                   .     This plan's award opportunities will provide 65th
                         percentile total cash compensation (base plus bonus)
                         levels if stated target performance goals are achieved.
                         Target goal levels will be selected to represent
                         aggressive, but achievable, performance.  The following
                         award opportunities should permit Oshkosh to attain its
                         performance and compensation objectives.

                                           Award Opportunity (as % of
                         Incentive         Beginning of Year Salary)
                         Category          Minimum     Target      Maximum
                         A (CEO, COO)        24%         47%         71%
                         B (Other Officers)  20%         35%         53%
                         C (Director-level)  13%         25%         35%
                         D (Plant Mgrs.)     11%         21%         32%

                          The award schedule as set forth above, minimum at
                          approximately 50% of target and maximum at
                          approximately 150% of target, is typical.  Award
                          interpolation will take place between "minimum,"
                          "target," and "maximum." (For example, if actual
                          performance falls exactly midway between the minimum
                          and target goals, the award would be approximately 75%
                          of the target award opportunity.)

                          Based on preliminary estimates, incentive Category B
                          will include nine participants, Category C will 
                          include 15 participants, and Category D will include 
                          22 participants.

Performance/        .     Each participant's award opportunity is
Award Components          segmented into one or more components as follows:

                                       Weighting of Award
                                       Opportunity/Perf Factors  (Total 100%)
                        Position Title            Responsibility     Individual
                        (Incumbent)     Corporate     Area           Evaluation

                        Example: Vice     35%           50%               15%
                        President
                        Manufacturing

                        See Appendix A for individual participant weightings.


                    .     One component's performance will not directly affect
                          the portion of the award opportunity earnable from
                          another one.

                    .     A participant's final award amount will be determined
                          as the sum of the awards earned based on the
                          performance of his pertinent award components.

Performance         .     Normally one to three performance criteria
Criteria                  will be established for each performance/award
                          component (e.g. Corporate component: Net income before
                          taxes and profit sharing, and Net Sales).

                    .     Target, minimum, and maximum performance levels will 
                          be established for each of the performance criteria. 
                          These performance levels will coincide with the 
                          target, minimum, and maximum award levels referred to
                          previously. Interpolated performance/reward levels 
                          will be established on a straight-line basis between 
                          each of the above performance/reward levels.  If 
                          actual performance falls below the minimum level set 
                          forth for the particular performance criterion, the
                          portion of the award related to that performance 
                          criterion will be forfeited in its entirety.

                    .     The Corporate Performance component will be measured 
                          as a combination of Net Income (70%) and Net Sales 
                          (30%). "Corporate," for the purposes of calculating 
                          the foregoing, will be defined at the beginning of the
                          plan year and administered according to such defini-
                          tion for such year's duration.  The definition may 
                          differ for various participant groupings if such diff-
                          erence is appropriate to accomplish the motivational 
                          purposes of the plan. (See Appendix A.)

                    .     The Responsibility Area component will be embodied in
                          the Responsibility Area performance criteria that are
                          impacted by the particular B, C, or D Category
                          participant.  The performance criteria should focus on
                          quality, delivery, and/or cost.

                    .     Each participant's immediate manager will be
                          responsible for recommending how much of the 
                          Individual Evaluation component of a participant's 
                          award opportunity has been earned.  Each such manager 
                          will be guided by the following:

                                                         % of Individual
                           Individual                    Portion of Target
                           Performance Rating            Incentive Award Earned

                            Outstanding                   120%-150%
                            Excellent                     100%-120%
                            Good                           80%-100%
                            Satisfactory                   50%- 80%
                            Unsatisfactory                       0%

                            The Chief Executive Officer and Chief Operating
                            Officer will review these recommendations and 
                            finalize the Individual Evaluation "performance 
                            score."

Final Award       The final incentive award is determined as the sum of the
                  awards earned based on Corporate, Responsibility Area, and/or
                  Individual Evaluation performance.  See Appendix B for award
                  calculation examples.

Termination .     If the participant's employment is terminated during a plan
                  year for reason of death, disability, or normal or early
                  retirement, a tentative award will be calculated (at year-
                  end) as if the participant had remained employed as of the
                  end of the plan year.  The final award will be calculated by
                  multiplying the tentative award by a proration factor.  The
                  proration factor will be equal to the number of full weeks of
                  employment divided by 52.

            .     If a participant's employment is terminated during a
                  plan year for any other reason, an incentive award
                  normally will not be paid.  However, the Chief
                  Executive Officer and the Chief Operating Officer may
                  exercise discretion in this matter.

Form and          Payments will be made in cash as soon as 
Timing of         practicable following the release of audited
Payments          results for the plan year.



                                          Appendix A - Incentive Compensation
                                                        Plan Award Components













































                                                                    Appendix A
Oshkosh B'Gosh, Inc.
Incentive Compensation Plan Award Components

Incentive                                       Responsibility   Individual
Category     Name               Corporate       Area             Evaluation
A            Doug Hyde            85*                            15
A            Mike Wachtel         85                             15
B            Mike Donabauer       65*             20             15
B            Dave Omachinski      50*             35             15
B            Tony Giordano        35              50             15
B            Jon Dell'Antonia     35              50             15
B            Don Carlson          35              50             15
B            Bill Wyman           35              50             15
B            Ken Masters          35              50             15
B            Chips Wood           25              60             15
B            Pat Garvey           25              60             15
C            Larry Habeck         35              50             15
C            Greg Spaeth          35              50             15
C            Marty Smith          35              50             15
C            Mark Greenspan       25              60             15
C            Gary Brock           25              60             15
C            D. Hursh             25              60             15
C            Harold Brown         25              60             15
C            Bobby Morrison       25              60             15
C            Don Hess             25              60             15
C            Eddie White          25              60             15
C            Aaron Poore          25              60             15
C            Lee Tiegen           25              60             15
C            Steve Fischer        25              60             15
C            Janell Cleveland     25              60             15
C            Larry Delk           25              60             15
D            All Plant Managers   20              65             15

*Denotes Corporate responsibility defined as total consolidated performance of
 all corporate entities (exclusive of Rio Sportswear, Inc. for 1994).

All others - Corporate component is defined as the aggregate performance of all
entities that market product under the Oshkosh B'Gosh name.



                                    Appendix B - Award Calculation - Examples


                                                                    Appendix B

Oshkosh B'Gosh, Inc.
Award Calculation - Examples

Incentive Category

Award Opportunity  (As % of Salary)

                                   Minimum         Target     Maximum
    A (CEO, COO)                    24%             47%          71%
    B (Other Officers)              20%             35%          53%
    C (Directors and                13%             25%          35%
       Regional Sales Mgrs)
    D (Plant Mgrs)                  11%             21%          32%


                                   Minimum         Target      Maximum
   The above as a percent          50% (approx)    100%     150% (approx)
   of the target opportunity





                                                                   Appendix B
Oshkosh B'Gosh, Inc.
Award Calculation - Examples

Vice President, Manufacturing
Target = 35% of Salary

Overall Award Structure

Award Composition
   (at target)             Performance Measure       Goals

   35%                     Corporate:
                             .  Sales (30%)
                             .  Income (70%)

   50%                     Responsibility Area (Weighting):
                             .  Quality (30%)          Irregulars (% of):
                                                        3.0% Minimum
                                                        2.0% Target
                                                        1.5% Maximum

                             .  Delivery (40%)         Work Order Completion:
                                                        92% Minimum
                                                        95% Target
                                                        97% Maximum

                             .  Cost (30%)             Cost per Minute:
                                                        +10% Minimum
                                                      Current: Target
                                                        -10% Maximum

   15%                     Individual
                             .  Succession Plan        TBD

                             .  Manufacturing          TBD
                                Effectiveness

                             .  Service Task Force     TBD
                                Participation
                                                                    Appendix B
Oshkosh B'Gosh, Inc.
Award Calculation - Examples

Example #1 All Goals Attained at Target

Sales:                                                                At Target
Income:                                                               At Target
Irregular Levels:                                                            2%
Work Order Completion:                                                      95%
Cost Per Minute:                                                 Current Levels

Succession Planning
Manufacturing Effectiveness                                           At Target
Service Task Force Participation

VP - Manufacturing: Target Award 35%

Score =           35% Corporate Measures
                      10.5% = (10.5% x 100%) Sales
                                             (30% x 35% = 10.5%)
                      24.5% = (24.5% x 100%) Net Income
                                             (70% x 35% = 24.5%)

                  50% Responsibility Area
                      15%  =  (15% x 100%)   Quality
                                             (30% x 50% = 15%)
                      15%  =  (15% x 100%)   Cost
                                             (30% x 50% = 15%)
                      20%  =  (20% x 100%)   Delivery
                                             (40% x 50% = 20%)

                 15%  Individual Evaluation

                100%

Payout =          Performance                     Target
                  Score            X              Opportunity

                  100%             X              35% = 35%


                                                                    Appendix B
Oshkosh B'Gosh, Inc.
Award Calculation - Examples

Example #2 Mixed Goal Attainment

Sales:                                        Midway Between Minimum and Target
Income:                                       Midway Between Minimum and Target
Irregular Levels:                                                1.5% (Maximum)
Work Order Completion:                                            97% (Maximum)
Cost Per Minute:                                                 -10% (Maximum)

Succession Planning
Manufacturing Effectiveness                                 Excellent (Maximum)
Service Task Force Participation

VP - Manufacturing: Target Award 35%

Score =           26.3% Corporate Measures
                        7.9% = (10.5% x  75%) Sales
                                              (30% x 35% = 10.5%)
                       18.4% = (24.5% x  75%) Net Income
                                              (70% x 35% = 24.5%)

                   75% Responsibility Area
                       22.5% =  (15% x 150%)  Quality
                                              (30% x 50% = 15%)
                       22.5% =  (15% x 150%)  Cost
                                              (30% x 50% = 15%)
                        30%  =  (20% x 150%)  Delivery
                                              (40% x 50% = 20%)

                       22.5%Individual Goals (15% x 150%)

                      123.8%

Payout =          Performance                     Target
                  Score            X              Opportunity

                123.8%             X            35% = 43.33%

                                                                    Appendix B
Oshkosh B'Gosh, Inc.
Award Calculation - Examples

Example #3 Mixed Goal Attainment

Sales:                                                            Below Minimum
Income:                                                           Below Minimum
Irregular Levels:                                                1.5% (Maximum)
Work Order Completion:                                             95% (Target)
Cost Per Minute:                                                 +10% (Minimum)

Succession Planning
Manufacturing Effectiveness                                           At Target
Service Task Force Participation

VP - Manufacturing: Target Award 35%

Score =              0% Corporate Measures
                        0% = (10.5% x   0%) Sales
                                            (30% x 35% = 10.5%)
                        0% = (24.5% x   0%) Net Income
                                            (70% x 35% = 24.5%)

                    50% Responsibility Area
                        22.5% =  (15% x 150%)  Quality
                                               (30% x 50% = 15%)
                         7.5% =  (15% x  50%)  Cost
                                               (30% x 50% = 15%)
                         20%  =  (20% x 100%)  Delivery
                                               (40% x 50% = 20%)

                     15% Individual Goals (15% x 150%)

                     65.0%

Payout =          Performance                     Target
                  Score            X              Opportunity

                  65.0%            X              35% = 22.75%



                              Barbara Widder Lowry
               Minimum Award 20% of Salary/Target Award 40% of Salary*/
                           Maximum Award 60% of Salary

*Base Salary $180,000

Award
Composition     Performance
(at Target)     Measure          Specifics                  Target Range

45%             Corporate(Consolidated Except Essex Retail)
               .(30%) Sales     Net Sales                  $314,277,000 Minimum
                                                           $349,197,000 Target
                                                           $419,036,000 Maximum

                .(70%) Income    Net Income before Profit   $23,205,000 Minimum
                                 Sharing Contribution,      $30,940,000 Target
                                 Incentive Compensation,    $37,128,000 Maximum
                                 Extraordinary Items, Franchise
                                 and Income Taxes

40%             Essex Retail     Net Income before Profit   $2,253,000 Minimum
                .(70%) Income    Sharing Contribution,      $2,503,000 Target
                                 Incentive Compensation,    $3,004,000 Maximum
                                 Extraordinary Items, Franchise
                                 and Income Taxes*

                .(30%) Sales     Net Sales                  $34,650,000 Minimum
                                                            $38,500,000 Target
                                                            $46,200,000 Maximum

15%             Individual       Review by CEO              Satisfactory:Minimum
                Evaluation                                  Good:        Target
                                                            Outstanding: Maximum

100%

*Extraordinary items  are defined  as non-recurring  unusual expense or  income
 items such as license agreement termination, plant closures,  or the effects of
 litigation.


BENEFIT SUMMARY FOR VICE PRESIDENT - CORPORATE OFFICE 

INCENTIVE COMPENSATION PLAN

The amount of the bonus is dependent upon the level of performance in achieving
company, departmental, and  individual goals.  The bonus is  usually payable in
February for  the prior year's performance and is taxable  in the year in which
it is paid.

DEFERRED COMPENSATION

The employee can defer a percentage of income each pay period.  The money earns
interest equal to the prime rate.  The money is not taxable until withdrawn.

PERSONAL AUTOMOBILE

The company provides an automobile (with a value of up to $30,000) for personal
use by the officer.

PROFIT SHARING

An employee  who has completed one year of service and  is at least 21 years of
age  automatically  become  a  participant in  the  Oshkosh  B'Gosh, Inc.  non-
qualified Profit Sharing Plan.  The percentage of gross earnings contributed to
the plan annually is determined by the Board of Directors and can vary from  0%
to 15%.    Each participant  in the plan receives the same percentage of  their
gross earnings.  Upon entry into the profit  sharing plan, the employee is 100%
vested.

The  Profit  Sharing  Plan  is  intended  to  supplement  retirement  benefits,
therefore, the funds in an employee's account are unavailable until retirement,
death  or  termination of  employment.   Upon  termination, the  entire account
balance  is payable.   The benefit payment does  not qualify for  a rollover to
defer taxes.

PENSION PLAN

The  Pension  Plan  is  designed  to  provide  an  employee  with  income  upon
retirement.    As an  employee  works for  OshKosh B'Gosh  the  pension benefit
continues to accumulate.  An employee who has completed one year of service and
is at  least 21 years  of age automatically becomes  a participant in  the 100%
company-funded Pension Plan.   An employee becomes fully vested  in the pension
plan upon completing 5 vested years of service.  A vested year is  one in which
the employee  has been  credited with  at least  1,000 hours of  service.   The
employee  does not  have any  vested interest  in the  plan until  completing 5
vested  years.  The formula  for calculating the age 65 monthly  benefit is:  5
consecutive  years  of earnings  which  produce  the  highest monthly  average,
multiplied by 1%, multiplied by years of service.  

A  vested employee can request early reduced retirement benefits after reaching
age 60 or full benefits after reaching age 65.  An employee leaving the company
who is  not yet retirement  age leaves with  a deferred vested benefit  and can
apply  for the  benefit upon  reaching retirement  age.   If the benefit  has a
present day  value of less than $3,500, it will be automatically paid in a lump
sum to the employee, generally within three months after termination.

HEALTH CARE COVERAGE

In  order to provide protection to employees  and their dependents in the event
of illness or  injury, OshKosh B'Gosh  offers health care coverage.   Employees
are eligible for health  care coverage from the first day of employment and may
elect  either single or family coverage.   Employees have three plans to choose
from:   HMO of Wisconsin, Network  Health Plan, or OshKosh  B'Gosh, Inc., self-
funded plan.   Once employees choose coverage,  they may change their  election
only once per year during January.  Employees have 30 days from date of hire to
enroll in the health plan.   An employee making late application must first  be
approved by the insurance company and could be denied coverage.  
OshKosh B'Gosh pays 100% of the premium cost.

SICK LEAVE/SALARY CONTINUATION

OshKosh B'Gosh provides  salary continuation for a period  of time during which
an employee is ill  or injured.  The  amount of time allowed is subject  to the
discretion of the C.O.O.

LONG-TERM DISABILITY

The long-term disability program is designed to provide a benefit of  60% of an
employee's regular  monthly pay up  to a maximum  of $5,000 per month  when the
employee is  unable to work due  to a serious  debilitating illness or  injury.
The  monthly payments  begin after a  180 day waiting  period and  are paid for
total or partial disability until the  employee is able to return to work.   If
the  disability  qualifies  an   employee  for  social  security   or  workers'
compensation benefits, the long-term disability benefit would be reduced by the
amounts received.  The  company pays 100% of  the premium for the  employee and
adds the premium cost to  the employee's earnings at the end of  the year.  The
employee pays  taxes on the premium,  but under current tax  law, benefits paid
are non-taxable.

LIFE INSURANCE

Life  insurance helps  provide financial  assistance to  family members  in the
event of the employee's death.   The level of  term life insurance provided  by
OshKosh B'Gosh, Inc., is $50,000.  The employee will need to name a beneficiary
upon enrollment, which  may be changed in writing at  any time.  Employees also
have an additional $100,000 of  coverage for accidental death 24 hours per day,
7 days per week.  The company pays for 100% of both premiums.

SUPPLEMENTAL LIFE INSURANCE

OshKosh  B'Gosh provides supplemental life insurance in the amount of $150,000.
The premium is  paid by the company but the  amount of the premium is  added to
the employee's W-2 form as additional taxable income.

FLEXIBLE SPENDING PLAN (SECTION 125)

OshKosh B'Gosh,  Inc., offers  a benefit which  allows certain  expenses to  be
deducted  from  the  employee's  pay  check before  taxes.    Depending  on the
employee's federal  tax  bracket, between  28%  -  40% in  taxes can  be  saved
(including social  security and  state taxes)  on allowable  expenses,  thereby
providing more disposable income for other things.  Allowable expenses include:
group insurance premiums, and two Flexible Spending Accounts --  non-reimbursed
medical  and dependent  care.  Employees  can participate  in one  or all three
portions of the plan after meeting the eligibility requirements.  All employees
are  eligible for before-tax payment of group insurance premiums at the time of
insurance enrollment.   Full-time employees  are eligible to  enroll in one  or
both Flexible Spending Accounts.  Enrollment  takes place prior to January  and
July of each year, after the employee completes six months of employment.  

VACATION SCHEDULE

Employees  need  to relax  and  take  time off  work  to  pursue their  outside
interests.   Paid  vacations are  provided for  this  purpose.   Vacation  will
available for use according to the following schedule:

          Employed less than 1 year                   Two weeks
          Employed 1 through 4 years                  Three weeks per year
          Employed 5 or more years                    Four weeks per year

Although vacation is earned during an anniversary year, it is available for use
on a  calendar  year basis.   Vacation  time must  be used  by the  end of  the
calendar year or it is  forfeited.  When an employee terminates,  unused earned
vacation will be paid on a  prorated basis.  If an employee  used more vacation
than earned, this amount will be deducted from the employee's final check.

PAID HOLIDAYS

Eligibility  for paid holidays  begins upon  date of hire.   Specific dates for
holiday  observation are  published each  year.   The 10  paid holidays  are as
follows:

     New Years Day         Fourth of July      Day after Thanksgiving
     New Years Eve Day     Good Friday         Labor Day
     Christmas Eve Day     Memorial Day        Thanksgiving Day
     Christmas Day

JURY DUTY

OshKosh B'Gosh  believes it is  the civic  responsibility of  its employees  to
accept jury duty service.   A full-time employee serving on jury duty  shall be
allowed to serve without a loss of income.  To  be eligible for excused absence
for  jury duty,  the employee  notifies  their supervisor  upon receipt  of the
notice to serve.   The employee presents the jury duty pay receipt to the Human
Resources Department.  The employee  will be compensated by OshKosh  B'Gosh for
the  difference between regular pay and jury  duty pay, thus maintaining normal
income.  

BEREAVEMENT PAY

OshKosh  B'Gosh recognizes  a  time of  bereavement is  very  difficult for  an
employee.  Every effort will be made to insure an employee is able to attend to
family  matters prior to making the transition back to the normal work routine.
Therefore, an  employee is eligible for  up to three days  excused absence with
pay in the event of a death in the immediate family.  Immediate family consists
of parents, spouse,  children, brothers, sisters, grandparents,  grandchildren,
spouse's  parents,  spouse's  grandparents,  step-parents,  step-sister,  step-
brother and step-children.  


LEAVES OF ABSENCE

Under  the Family  Medical Leave Act  all employers  with 50  or more permanent
employees within a 75-mile radius  must allow employees of either sex, who have
met the  eligibility requirements, a  leave of  absence for: (1)  the birth  or
adoption of the employee's child; (2) the care of the employee's child, spouse,
or  parent with  a serious  health condition;  (3) the  employee's own  serious
health condition.

OshKosh  B'Gosh recognizes that occasionally employees will need time away from
work to attend to critical personal matters that  do not fit in the category of
Family Medical Leave.  It is the company's intent to grant personal leaves on a
case-by-case basis based upon both the company and employee needs. 


TUITION REIMBURSEMENT

OshKosh  B'Gosh  recognizes  the  value of  continuing  education  both to  the
employee  and to the company.   In support of this,  the company reimburses the
employee  for tuition  and text  book costs  for pre-approved  business related
courses.  Reimbursement  will be made upon successful  completion of the course
and proof of payment.   Tuition reimbursement is limited to $1,500 per calendar
year.

GARMENT/PROMOTIONAL ITEM PURCHASES

In order  to identify with the  company products and promote  the company image
within the community, employees may  purchase up to four garments per week from
an  OshKosh  B'Gosh  wholesale  catalog  at  cost  plus  sales  tax.   "Garment
Requisition" forms are completed and deposited in a drop box located within the
facility.  Garments are available  for pick up according to the schedule posted
at each  facility.   Garments must  be paid  for at  the time of  pick up.   An
unlimited amount of  promotional items are also available for  purchase through
this system, using a separate Requisition form.

An employee and their immediate family (same household) are  also entitled to a
20% discount off the regular  ticket price at the OshKosh B'Gosh Factory Outlet
Store located closest to their facility.

OSHKOSH COUNTRY CLUB

The annual  social membership of this  association is 100% paid  for by OshKosh
B'Gosh.  The employee is responsible for monthly fees and charges.

YMCA MEMBERSHIP

OshKosh B'Gosh  pays 100% of an  annual membership at the  Appleton, Oshkosh or
Fond du Lac YMCA.  Fees for YMCA  classes or programs attended by the  employee
and their immediate family are  the responsibility of the employee.   Employees
who want  to become a  member should  contact the accounting  department for  a
membership  application  card  for  completion  and  forward  it  to  the  YMCA
Membership Office.

OSHKOSH POWER AND BOAT MEMBERSHIP

The  annual social  membership  of this  association is  100%  paid by  OshKosh
B'Gosh.  The employee is responsible for monthly fees and charges.

PAYPERIOD

The employee is  paid monthly on the  15th which covers the  payperiod from the
1st of the month through the last day of the month.

CASUAL DAY

For  the  comfort and  enjoyment of  employees,  Casual Day  is  observed every
Friday!


This summary is  not intended to be  a complete description of  benefits and is
subject to change.   Please refer to summary plan  descriptions and to policies
and procedures  for  detailed descriptions  of  benefits.   In  the case  of  a
misunderstanding, official  plan documents and company  policies and procedures
will rule.



EXHIBIT 10.15

                              EMPLOYMENT AGREEMENT



     THIS  AGREEMENT is made and  entered into as of the  1st day of May, 1994,
by  and among OSHKOSH  B'GOSH, INC., a Delaware  corporation ("OshKosh"), ESSEX
OUTFITTERS,  INC.,   a  Delaware  corporation  ("Essex")   (OshKosh  and  Essex
collectively referred to  herein as  the "Companies"),  and PAUL  A. LOWRY,  an
individual ("Employee").

                                  R E C I T A L S:

      A.     Essex is a wholly-owned subsidiary of OshKosh.

      B.     OshKosh  and  Essex  are  engaged  in the  business  of  designing,
manufacturing or having manufactured, marketing and selling clothing;

      C.     The  Companies desire to employ Employee and Employee desires to be
employed by  the Companies  pursuant  to the  terms  and conditions  set  forth
herein;

      D.     OshKosh presently contemplates that at some time in the near future
it  may cause  Essex to  be liquidated  or merged  into  OshKosh in  which case
Employee's  services would  be  rendered  solely to  OshKosh  but  that in  the
meantime Employee would render his services to both Essex and OshKosh; and 

      E.     The  Companies  and  Employee  desire  to  reduce  their  agreement
concerning the terms and conditions of Employee's employment to written form.

      NOW, THEREFORE,  in consideration  of the  premises set  forth above,  and
other good and valuable consideration, the receipt and sufficiency of which are
hereby acknowledged, the parties hereby agree as follows:

      1.     Employment Duties.   During  the Employment Period  (as hereinafter
defined):

      (a)   The Companies will employ  Employee and Employee will perform
      services as  a Vice-President of Essex  and as the  Vice President -  
      Corporate Retail of OshKosh.  At such time, if any, as OshKosh determines
      to liquidate or merge  Essex  into OshKosh,  Employee will  no  longer 
      be  employed as  a Vice-President  of Essex  but solely  as the  Vice 
      President  - Corporate  Retail of OshKosh.  Employee will have respons-
      ibility for all phases of the management of domestic retail stores and
      corporate retail support staff including the following:  (i)  assisting
      in planning, forecasting and reviewing  of financial and strategic budget
      and performance relating to retail operations;  (ii) site selection,  
      lease execution,  store  design and  construction;  (iii) planning,
      selection,  pricing and distribution of merchandise for the retail stores;
      (iv) creation and execution of store procedures for operations, customer 
      service, and  merchandising;  (v) all  phases  of human  resource develop-
      ment;  and (vi) assisting  in  the direction  and  execution  of promo-
      tional,  advertising, and marketing strategies relating to retail 
      operations.

      (b)   The  parties  understand  and  agree  that  the  division  of
      Employee's  services as  between Essex  and OshKosh  is presently  
      difficult to determine and may  from time to time change depending upon  a
      number of factors which  cannot presently  be  determined including  
      whether  and when  Essex  is liquidated or  merged into OshKosh,  the 
      nature of  future business  operations which OshKosh determines  should
      be conducted  by OshKosh  as opposed to  Essex (including  business 
      operations presently  being carried on by  Essex but which may at some
      time in the future be determined to be best carried on by OshKosh).
      For these reasons, Employee agrees  to perform his services hereunder for 
      Essex and OshKosh  in  such proportions  as may  be determined  by  the 
      President  of OshKosh after reasonable consultation with Employee.

       (c)   Employee will perform  his services hereunder faithfully  and
       to the  best of his abilities, and will devote his  best efforts and all 
       of his working  time, attention and skill to the business and affairs of 
       the Companies during  regular business hours, except  for temporary ill-
       ness, vacation periods and reasonable  leaves of  absences or  as agreed
       by the  parties hereto.   If Employee is elected as an officer of any of 
       OshKosh's affiliates in addition to Essex during the term of this Agree-
       ment, Employee will serve in such capacities without further compensation

       (d)   Employee  will act with loyalty, honesty and in good faith in
       all dealings with the Companies and their businesses.

       (e)   Nothing contained herein shall preclude Employee from serving
       as a director or member of  a committee of any business organization 
       which does not  conflict with  the Companies  or their  businesses,  and 
       from  engaging in charitable and community activities, provided that such
       services and activities do   not   interfere  with   the   regular  per-
       formance of his duties and responsibilities under this Agreement and  
       provided that such services and activities have first been approved by 
       the President of OshKosh.

       (f)   The services which are to be performed  by Employee hereunder
       are to be rendered primarily in OshKosh, Wisconsin.  Employee presently 
       resides in New  York, but promises to  change his residence  to the 
       Oshkosh,  Wisconsin area by no later than August 31, 1994.  After such 
       change Employee  will not be required to again change his place of
       residence without his consent.

       (g)   The Companies will provide  to Employee adequate resources to
       permit Employee to perform the duties described above.  In addition, 
       the Companies will grant to Employee customary authority over employees, 
       agents, suppliers and others reporting to Employee.

       2.     Compensation; Benefits.

       (a)   In consideration of the services to  be performed by Employee
       during  the Employment  Period  pursuant to  Section  1 hereof  and  
       Employee's compliance with the  other provisions of this Agreement, the 
       Companies will pay Employee  (in such  proportions  as the  Companies  
       may determine  except  that notwithstanding such proportionate allo-
       cation, for the purposes of pension and profit sharing plan computations,
       all compensation shall be deemed to have been paid by Oshkosh.) (i) a 
       base salary at the annual rate of $150,000.00 increased for each 
       calendar year beginning with 1995 at the rate of 5% per annum over the
       prior year's salary or such greater amount as may from time to time be 
       approved by OshKosh's Board of Directors, in its sole discretion, payable
       in accordance with the Company's normal payroll practices from time to 
       time in effect for its executive employees, and  (ii) an annual per-
       formance bonus for each year during the Employment Period in accord-
       ance with the Company's Management Incentive Compensation Plan  for its
       officers,  the design specifications  for which  are described in Exhibit
       1 attached hereto.

       (b)   (i)    For  purposes of  the calculation  of  the performance
       bonus referred to in Section  2(a)(ii) hereof for the period May 1, 1994 
       - December 31, 1994, the  specific bonus award composition;  minimum, 
       target and maximum  awarded percentages  of 20%/40%/60%  (i.e. bonus  
       award as a percentage  of  base   salary);  and  the  minimum,  target
       and  maximum performance  measures, as  set forth and  described in  
       Exhibit 2 attached hereto, shall  be utilized; provided, however,  
       that the performance bonus for such period shall be  two thirds ( ) of 
       the  amount indicated by such calculation.

              (ii)   For  purposes   of  the  calculation  of   the  annual
        performance bonus for calendar years  1995, 1996, 1997, 1998 and the 
        first four (4) months of 1999, the same bonus award  composition, the 
        same award percentages  (i.e.  awards as  a percent  of  base salary),  
        and  the same performance measures as  set forth in  Exhibit 2 shall be 
        used; provided, however,  that  (A)  OshKosh  may  at  its  option  
        reduce  the "Corporate (Consolidated Except Essex  and Oshkosh  Retail)"
        component  of the  bonus award  composition from 35% to  25% and add 
        another  bonus award component reasonably  related  to Employee's  
        duties and  responsibilities equalling 10% of the  total; (B) the target
        amount for Net Sales and Net Income for the "Essex Retail" component, 
        shall be the  same as the budgeted  amounts for  1995, 1996, 1997,  
        1998 and  1999, respectively,  as approved  by the Oshkosh board of
        directors, with  the minimum amount  to be  90% and  the maximum 
        amount 120%  of the target amount;  (C) the target amount  for Net
        sales  and Net  Income for the  "Corporate (Consolidated  Except Essex 
        and Oshkosh Retail)" component, and the target amount for the Net Sales
        and Net Income  components, respectively, for  Oshkosh B'Gosh Factory  
        Stores, shall be the same as the budgeted amounts for 1995, 1996, 1997,
        1998 and 1999, respectively, as approved by the OshKosh board of
        directors, with the Minimum Net Sales amounts, the Maximum Net  Sales 
        amounts, the Minimum Net  Income  amounts, and the Maximum  Net Income
        amounts to be such percentages of target amount as are approved for 
        other executive officers of OshKosh for each such year respectively; 
        and (D) the performance bonus for the first four (4) months of 1999 
        shall be one-third ( ) of the amount indicated by the bonus calculation
        for the full year 1999.

        (iii)   Each annual performance  bonus shall be  computed and
        paid within seventy-five (75) days after the end of the fiscal year of
        OshKosh to which such bonus relates.

        (c)   Employee  shall  also  be  entitled  to  participate  in  any
        employee  benefits  which generally  are  made  available  by  OshKosh
        to  its executives during  the Employment Period,  including those  
        benefits listed  on Exhibit 3 hereto.  During  the Employment Period, 
        Employee will be  entitled to participate  in any  life, health,  
        dental,  accident, sickness  and disability plans (whether or  not 
        insured), and in any  qualified or non-qualified pension or  profit 
        sharing plan, savings plan, stock option plan, deferred compensation
        plan or any other  fringe benefit plan  or program which  the Company 
        may  from time to time make available  to its executives.  Employee 
        acknowledges  that he shall have  no vested rights  in any such  plan or
        program  except as expressly provided under the terms thereof and that
        such plans or programs may be amended or terminated as well as supple-
        mented.  Notwithstanding the foregoing, Employee shall receive four (4)
        weeks of vacation for each complete year of the Employment Period, 
        including 1994. The vacation period for 1994 shall include a two  (2)
        week  period to  accomplish the  move  to Oshkosh  described elsewhere 
        herein.

        (d)   The  amounts payable  to Employee  under this  Section  2 are
        before any  deductions  therefrom for  any  taxes required  to be  with
        held  by federal, state and local governments.

        3.     Term and Termination.

        (a)   The term of this Agreement during which Employee will provide
        services  to the Companies hereunder (the "Employment Period") will 
        commence on May 1, 1994 and end on April 30, 1999, unless earlier term-
        inated as follows:

                (i)   The Employment  Period will terminate  upon the written
         agreement of the parties;

                (ii)  The Employment Period will  terminate upon the death or
         permanent  disability of  Employee.   The term  "permanent disability" 
         of Employee  means the inability of Employee to effectively perform 
         his duties hereunder  on a  full-time basis  by reason  of physical  or
         mental illness, disability  or incapacity for a  continuous period  of 
         sixty (60) working days.  Physical or  mental illness, disability or  
         incapacity will be deemed to exist if a licensed physician opines  
         in  writing  that Employee  for medical reasons should terminate or 
         substantially reduce his services to the Company.   If there is any
         dispute as to whether  Employee is permanently disabled  within the 
         meaning of this Section 3(a)(ii), such dispute shall  be  submitted 
         to a licensed physician agreeable to the parties who shall conduct 
         an  examination of Employee for  the purpose of resolving such 
         dispute; provided,  however,  that if  the parties cannot agree upon
         a  physician within  ten (10)  days  after written  notice  by
         either Employee or OshKosh to the other, a physician designated by the
         then President of the Medical Society of Winnebago County,  Wisconsin
         shall conduct such examination.   Employee shall submit to such
         examination, and the determination of such physician as to whether
         Employee is permanently disabled within the meaning of this Section
         3(a)(ii) shall be binding and conclusive on the parties.

             (iii) Oshkosh  may terminate the Employment  Period for cause
         upon (a) written notice to Employee stating in reasonable detail the
         facts constituting such cause("Written Notice"), and (b) the expiration
         of (10) days following receipt by Employee of Written Notice, during
         which ten (10) day period, Employee shall be permitted to cure,  if
         curable, the conduct constituting the alleged cause.   For purposes  of
         this Section 3(a)(iii), the term "cause" means the diversion or 
         attempted diversion by Employee of business from either of the 
         Companies for Employee's personal  gain or benefit; the commission by 
         Employee of an act of dishonesty or  moral turpitude involving either 
         of the Companies; gross incompetence in  the performance  by Employee 
         of  his services  hereunder; gross negligence by Employee  involving 
         either of the Companies;  habitual use by  Employee  of alcohol  or 
         narcotics; commission by  Employee of  a felony  or  serious   mis-
         demeanor  offense  or pleading  guilty  or  nolo contendere to same; 
         willful misconduct  by Employee as determined  in good faith by the
         Board of Directors of OshKosh which results in a demonstrably 
         material injury to the Companies; the willful and  persistent
         failure of Employee to follow a specific directive of the Board  of
         Directors or the President of OshKosh provided that the directive is
         consistent with the terms of this Agreement; or a material breach by
         Employee of any provision of this Agreement, including without 
         limitation any provision contained in Section 4 hereof.

         (b)   Upon termination  of the Employment Period,  the Company will
         pay to Employee:

               (i)    The  full  amount  of  any  unpaid  salary  earned  by
         Employee pursuant to Section 2 of this Agreement through and including
         the termination date and prorated as appropriate, and neither Essex nor
         OshKosh will be obligated to make any further salary payments to
         Employee;

                (ii)   If  the termination  is  for cause,  no  further bonus
         shall be payable other than a bonus which is awardable  pursuant  to
         Section 2 hereof with respect to a calendar year that has already ended
         prior to such termination for cause but which has not yet been paid;

                (iii) If the termination is because of death or permanent dis-
         ability, a bonus pursuant to Section 2 hereof shall be payable for the
         year during which such event occurs, but the bonus shall be prorated
         based on the number of whole months worked in such year prior to such
         event divided by twelve (12) and such prorated bonus shall not be pay-
         able until such time as it would otherwise  have been payable had such 
         death or disability not occurred.

         (c)   Notwithstanding anything  to the contrary herein,  if for any
         reason  other  than  cause   or  Employee's  death  or  disability,  
         Employee's employment is terminated by Essex and/or OshKosh before  
         April 30,  1999, Employee shall be entitled to receive from the date of
         such termination through April 30, 1999, in lieu of all other amounts  
         payable hereunder, a monthly amount of  $17,500, and the  obligations 
         set forth in Sections 4 and 5 hereof shall survive such termination.
         In the event Employee continues to receive payments  pursuant to this 
         Section 3(c) following termination of the Employment Period, Employee 
         shall  have no  obligation  to seek  other employment  or  to
         otherwise mitigate damages hereunder, provided, however,  that if  
         Employee obtains full-time or substantially  full-time employment (i.e.
         more than thirty (30) hours a week), whether by another employer or 
         through self-employment, the amounts he receives  from such other 
         employer or earned pursuant to such self-employment shall be offset,
         dollar for dollar, against any payments owing to Employee under this
         Section 3(c).


         4.     Noncompetition.

         (a)   During  the  Employment Period  and  for  one  (1) full  year
         thereafter and without regard to the early termination thereof or 
         whether such early termination is or is not for cause, Employee will
         not directly or indirectly:

                (i)    own,   operate,   manage,   join,   finance,  control,
         participate in the ownership, management, operation or control of, or 
         be paid or employed by, consult with or acquire any securities of,  or
         otherwise become associated with or provide assistance to, any entity,
         firm, business, activity or enterprise ("Enterprise") which is engaged
         in the business of manufacturing, having manufactured, designing, 
         developing and/or selling products which are the same as or are similar
         to the products of the Companies as of the date of termination of 
         employment hereunder or other apparel products sold by the Companies
         during such one (1) year  period ("Competing Products") in  the same  
         geographic market in which the  Companies operate as of  the date of  
         termination of employment hereunder during such one (1) year period;

                (ii)   contact, sell or solicit to sell Competing Products to
         any entity to whom either Company is selling its products at the time
         of the termination of employment hereunder or has sold its products 
         during the prior twelve (12) months;

                (iii) solicit, cause or  seek to cause any customer, supplier
         or employee (with the exception  of Paul Lowry) of either of the 
         Companies to terminate, curtail or otherwise modify any  customer,  
         supplier or employment relationship  with either of the  Companies 
         for the purpose of entering into a customer, supplier, employment or  
         other relationship with Employee or with any Enterprise with which  
         Employee is directly or indirectly affiliated.

         (b)   Notwithstanding   the  provisions  of  Section  4(a)  hereof,
         Employee  may acquire  securities  of any  entity the  securities of  
         which are publicly traded, provided that the value of the securities of
         such entity held directly or indirectly  by Employee following such
         acquisition is less than 5% of the total value of the then outstanding 
         class  or  type of  securities acquired.

         (c)   Employee acknowledges  and agrees  that the restrictions  set
         forth in  Section 4(a)  hereof are  founded on  valuable consideration
         and are reasonable in duration and  geographic area in view of  the 
         circumstances under which  this Agreement is executed  and that such 
         restrictions  are necessary to protect  the legitimate  interests of  
         the Companies.   In  the event  that any provision of Section 4(a)  
         hereof is determined to  be invalid by any  court of competent 
         jurisdiction, the  provisions of Section 4(a) shall be deemed to have
         been  amended and  the parties  will execute  any  documents and  take 
         whatever action is  necessary to evidence such  amendment, so as to 
         eliminate or modify any such invalid  provision and to carry out the
         intent of Section 4(a)  so to render the  terms of Section 4(a)  
         enforceable in all respects  as so modified.  Employee acknowledges and
         agrees that irreparable injury will result to the Companies in the
         event he breaches any covenant contained in Section 4(a) and that
         the remedy at law for such breach will be inadequate. Therefore, if
         Employee engages in any act in violation of the provisions of Section 
         4(a), the Companies, and each of them, shall be entitled, in addition 
         to  such other remedies and damages as may be available to them  by
         law or under this Agreement, to injunctive or other equitable relief to
         enforce the provisions of Section 4(a).

         5.     Unauthorized Disclosure; Inventions and Improvements.

         (a)   Employee will not knowingly disclose to any person or entity,
         other than employees of the Companies or other persons to whom dis-
         closure is reasonably  necessary or  appropriate  in connection  with 
         the performance by Employee of his services hereunder, any Confidential
         Information obtained by Employee during the Employment Period. Employee
         also will not use in any manner any Confidential  Information for  
         Employee's own purposes or for the benefit of any person or entity 
         except the Companies, whether such use consists of  duplication, 
         removal,  oral  communication, disclosure,  transfer  or other 
         unauthorized  use thereof.  As used herein, the term "Confidential 
         Information" refers  to  all  information and  materials belonging  to,
         used by  or  in the possession of  the Companies relating  to their 
         business  strategies, products, pricing,   customers,  technology,  
         programs, costs, employee compensation, marketing plans, developmental 
         plans, computer programs, computer systems, inventions, developments, 
         formulae, processes, designs, drawings and trade secrets of every kind 
         and character.  "Confidential Information" also includes confidential 
         information belonging to other companies and disclosed to Employee
         by the  Companies.   In addition, the  Companies acknowledge that  
         Employee has been  employed for many  years in  the apparel business  
         and that as  such, has acquired  substantial knowledge as to the man-
         ufacture,  marketing, financing, design and other aspects of the 
         clothing business.  Thus, the information that shall be subject to this
         paragraph shall be information that is truly proprietary  with  the  
         Companies  or any  subsidiary  or  affiliate; that  is, information
         that could only have been acquired by Employee as the result of his
         having  been  employed  by  the  Companies.    Examples  of  such  con-
         fidential information are strategic marketing plans unique to the 
         Companies, proposed new product lines, and new retailing initiatives.

         (b)   Employee  will  disclose  to   the  Companies  and  upon  the
         Companies' request, assign to them or either of them, without charge,
         all of Employee's right, title and interest, if any, in and to any and
         all ideas, inventions, discoveries and improvements pertaining in any 
         manner to the business  of the  Companies  which Employee  may  make or
         conceive, solely or jointly with others, during the Employment Period
         (collectively,  the  "New Developments").   Upon request by the  
         Companies, or either of them, during or within one (1) year subsequent
         to the Employment Period,  Employee will do any  and all  acts and 
         execute  and deliver such documents  as may be  deemed by the Companies
         or either of  them or their counsel  to be necessary or  advisable to
         vest in  the Companies or  either of them  all of  Employee's right,
         title  and interest  in and to such  New Developments and to  apply and
         obtain domestic or foreign patents, provided that the expenses incurred
         in  connection with  the foregoing shall be borne by the Companies.

         6.     Common Law of Torts or Trade Secrets.  Nothing in this Agreement
         shall be construed to limit or negate the common law  of torts or trade
         secrets where such  common law provides the Companies with  broader 
         protection than the protection provided by this Agreement.

         7.     Expense Reimbursement. The Companies will reimburse Employee for
         his out-of-pocket expenses reasonably incurred by his in connection 
         with the performance of his services hereunder, subject to compliance
         with OshKosh's written policy, if any, regarding expense reimbursement.

         8.     No Conflict with Other Agreements.   Employee hereby represents
         and warrants that he is not a party to any agreement (whether written 
         or oral) with any  employer other than the Companies, or subject to any
         obligations  or restrictions under any such prior agreement, including,
         without limitation, any obligations and restrictions  relating to non-
         competition, nonsolicitation,  new developments or the like,  which are
         in conflict  with or are violated by  this Agreement.

         9.     Severability.  The invalidity  or unenforceability of any pro-
         vision of  this Agreement shall not affect or impair the validity or 
         enforceability of any other provision and this Agreement shall be con-
         strued as if such invalid or unenforceable provision were not contained
         herein.    Notwithstanding the preceding sentence, if any court of com-
         petent jurisdiction shall determine that any geographic or time 
         restraint provided in this Agreement is too broad as to the area or 
         time covered, such restraint may be  reduced to whatever extent the
         court deems reasonable and such restraint may be enforced as reduced.

         10.    Notice.  All notices under this Agreement shall be in writing 
         and a notice shall be considered  to be given and received in all 
         respects on the day it is personally delivered, faxed or mailed by 
         certified mail, postage prepaid, addressed as follows or to such other
         address as may be designated by one party to the other by notice duly 
         given:


                        If to OshKosh or Essex:

                        OshKosh B'Gosh, Inc.
                        P.O. Box 300
                        Oshkosh, WI 54902-0300
                        Attn:  President

                        FAX:  (414) 231-3261

                        If to Employee:

                        Paul A. Lowry
                        c/o Theodore C. Widder, III
                        Mohs, MacDonald, Widder & Paradise
                        20 North Carroll Street
                        Madison, Wisconsin  53703
                        FAX:  (608) 257-1106


         11.    Litigation; Attorney's  Fees.  Any controversy or claim arising 
         out of or related to this Agreement shall be finally settled by binding
         arbitration in the  City of  Milwaukee, Wisconsin in  accordance with  
         the then  prevailing Commercial  Arbitration  Rules of  the  American  
         Arbitration Association,  and judgment upon the award rendered by the 
         arbitrator may be entered in any  court having jurisdiction thereof.   
         Notwithstanding the foregoing, and the  rules of the  American 
         Arbitration Association, civil discovery as provided for in Chapter 
         804 of the Wisconsin Statutes shall be available to either party in the
         arbitration proceeding.  Each party shall be reimbursed by  the other 
         party for all reasonable legal fees and expenses, if any, reasonably 
         incurred  by it in the enforcement of its or his rights under any pro-
         vision of this Agreement.

         12.    Waiver.  A waiver by a party of any breach by the other party of
         any  provision of this Agreement shall not be deemed to be a waiver  by
         such first party of any subsequent breach.

         13.    Assignment.  This Agreement may  not be assigned by either Essex
         or OshKosh without the written consent of Employee, except that if 
         either OshKosh or Essex shall merge or consolidate with or into, or 
         transfer substantially all of its business or the assets thereof to 
         another corporation or other form  of business or other entity, this 
         Agreement shall be assigned  to such a successor and this Agreement 
         shall be expressly assumed, and it shall be binding upon and inure to
         its  benefit.   Employee  may  not assign,  pledge or  encumber  this
         Agreement or any interest herein.

         14.    Binding  Effect.  This Agreement shall be binding upon and inure
         to the  benefit  of  the  parties hereto,  Essex's  and  OshKosh's 
         successors  and permitted assigns and Employee's heirs and legal rep-
         resentatives.

         15.    Complete Agreement;  Amendment.   This  Agreement  constitutes 
         the complete agreement  of the parties  concerning its subject  matter,
         and  may be amended only  by a written instrument  executed by the 
         parties  hereto or their respective successors, assigns, heirs or legal
         representatives, as applicable.

         16.    Governing Law.   This Agreement shall be governed by  and 
         construed in accordance with the internal laws of the State of 
         Wisconsin.

         IN WITNESS WHEREOF, the parties hereto  have executed this Agreement as
of the date first above written.

                                    OSHKOSH B'GOSH, INC.


                                     By /s/ DOUGLAS W. HYDE 
                                        Douglas W. Hyde, President


                                     ESSEX OUTFITTERS, INC.


                                      By /s/ BARBARA WIDDER LOWRY
                                         Barbara Widder-Lowry, President

                                         /s/ PAUL A. LOWRY





                                        Management Incentive Compensation Plan -
                                                         Design Specifications
































                                                                     Exhibit 1













Management
Incentive
Compensation
Plan - Design
Specifications


Plan Purposes     .     Focus the efforts of all key management employees on
                        the maximization of annual profits, while growing
                        aggressively by offering quality products and services.

                   .     Provide a meaningful incentive geared to the
                         achievement of specific Company and Responsibility Area
                         goals.

                   .     Encourage teamwork and cooperation in the achievement
                         of Company and Responsibility Area goals.

                   .     Recognize differences in the performance of individual
                         participants.

Plan Year         The fiscal year (January through December)

Participants      .     Will be selected by the President/Chief Executive
                        Officer and the Executive Vice President/Chief
                        Operating Officer.

                  .     Selection normally will take place, and will be
                        communicated to each participant, prior to the
                        pertinent plan year.  Participation for the 1994 plan
                        year is projected to be around 50 key contributors.

                  .     In those cases when participation begins during a plan
                        year:

                        -     Participation will be communicated as soon as
                              possible following selection.

                        -     Newly hired or promoted employees will
                              participate on a pro-rata basis for the remainder
                              of the first plan year of their employment or
                              tenure in a participating position.

                        -     If a participant changes positions during a plan
                              year, whether due to a promotion, demotion, or
                              lateral move, that individual's award will be
                              based on factors such as the individual's overall
                              contribution, and the portion of the year the
                              individual actually spent in each position.

Award             .     Participating positions are grouped by
Opportunities           incentive award categories.

                   .     Each incentive category has a target award level
                         assigned to it.

                         -     The target award is paid if a stated performance
                               goal(s) is achieved.

                         -     Minimum and maximum performance/award levels are
                               built around the target performance/award levels.

                   .     This plan's award opportunities will provide 65th
                         percentile total cash compensation (base plus bonus)
                         levels if stated target performance goals are achieved.
                         Target goal levels will be selected to represent
                         aggressive, but achievable, performance.  The following
                         award opportunities should permit Oshkosh to attain its
                         performance and compensation objectives.

                                            Award Opportunity (as % of
                          Incentive         Beginning of Year Salary)
                          Category          Minimum     Target      Maximum

                          A (CEO, COO)        24%         47%         71%
                          B (Other Officers)  20%         35%         53%
                          C (Director-level)  13%         25%         35%
                          D (Plant Mgrs.)     11%         21%         32%

                          The award schedule as set forth above, minimum at
                          approximately 50% of target and maximum at
                          approximately 150% of target, is typical.  Award
                          interpolation will take place between "minimum,"
                          "target," and "maximum." (For example, if actual
                          performance falls exactly midway between the minimum
                          and target goals, the award would be approximately 75%
                          of the target award opportunity.)

                          Based on preliminary estimates, incentive Category B
                          will include nine participants, Category C will 
                          include 15 participants, and Category D will include 
                          22 participants.

Performance/      .       Each participant's award opportunity is
Award Components          segmented into one or more components as follows:

                                          Weighting of Award
                                          Opportunity/Perf Factors  (Total 100%)
                     Position Title                Responsibility    Individual
                     (Incumbent)     Corporate         Area          Evaluation

                     Example: Vice     35%               50%         15%
                     President
                     Manufacturing

                     See Appendix A for individual participant weightings.

                  .     One component's performance will not directly affect
                        the portion of the award opportunity earnable from
                        another one.

                  .     A participant's final award amount will be determined
                        as the sum of the awards earned based on the
                        performance of his pertinent award components.

Performance       .     Normally one to three performance criteria 
Criteria                will be established for each performance/award
                        component (e.g. Corporate component: Net income before
                        taxes and profit sharing, and Net Sales).

                  .     Target, minimum, and maximum performance levels will be
                        established for each of the performance criteria. 
                        These performance levels will coincide with the target,
                        minimum, and maximum award levels referred to
                        previously. Interpolated performance/reward levels will
                        be established on a straight-line basis between each of
                        the above performance/reward levels.  If actual
                        performance falls below the minimum level set forth for
                        the particular performance criterion, the portion of
                        the award related to that performance criterion will be
                        forfeited in its entirety.

                  .     The Corporate Performance component will be measured as
                        a combination of Net Income (70%) and Net Sales (30%). 
                        "Corporate," for the purposes of calculating the
                        foregoing, will be defined at the beginning of the plan
                        year and administered according to such definition for
                        such year's duration.  The definition may differ for
                        various participant groupings if such difference is
                        appropriate to accomplish the motivational purposes of
                        the plan. (See Appendix A.)

                  .     The Responsibility Area component will be embodied in
                        the Responsibility Area performance criteria that are
                        impacted by the particular B, C, or D Category
                        participant.  The performance criteria should focus on
                        quality, delivery, and/or cost.

                  .     Each participant's immediate manager will be
                        responsible for recommending how much of the Individual
                        Evaluation component of a participant's award
                        opportunity has been earned.  Each such manager will be
                        guided by the following:

                                                            % of Individual
                             Individual                    Portion of Target
                          Performance Rating            Incentive Award Earned

                               Outstanding                   120%-150%
                               Excellent                     100%-120%
                               Good                           80%-100%
                               Satisfactory                   50%- 80%
                               Unsatisfactory                       0%

                         The Chief Executive Officer and Chief Operating Officer
                         will review these recommendations and finalize the
                         Individual Evaluation "performance score."

Final Award       .     The final incentive award is determined as the sum of
                        the awards earned based on Corporate, Responsibility
                        Area, and/or Individual Evaluation performance.  See
                        Appendix B for award calculation examples.

Termination       .     If the participant's employment is terminated during a
                        plan year for reason of death, disability, or normal or
                        early retirement, a tentative award will be calculated
                        (at year-end) as if the participant had remained
                        employed as of the end of the plan year.  The final
                        award will be calculated by multiplying the tentative
                        award by a proration factor.  The proration factor will
                        be equal to the number of full weeks of employment
                        divided by 52.

                  .     If a participant's employment is terminated during a
                        plan year for any other reason, an incentive award
                        normally will not be paid.  However, the Chief
                        Executive Officer and the Chief Operating Officer may
                        exercise discretion in this matter.

Form and          .     Payments will be made in cash as soon as 
Timing of               practicable following the release of audited
Payments                results for the plan year.








                                           Appendix A - Incentive Compensation
                                                          Plan Award Components










































                                                                    Appendix A
Oshkosh B'Gosh, Inc.
Incentive Compensation Plan Award Components

Incentive                                       Responsibility   Individual
Category     Name               Corporate       Area             Evaluation
A            Doug Hyde            85*                            15
A            Mike Wachtel         85                             15
B            Mike Donabauer       65*             20             15
B            Dave Omachinski      50*             35             15
B            Tony Giordano        35              50             15
B            Jon Dell'Antonia     35              50             15
B            Don Carlson          35              50             15
B            Bill Wyman           35              50             15
B            Ken Masters          35              50             15
B            Chips Wood           25              60             15
B            Pat Garvey           25              60             15
C            Larry Habeck         35              50             15
C            Greg Spaeth          35              50             15
C            Marty Smith          35              50             15
C            Mark Greenspan       25              60             15
C            Gary Brock           25              60             15
C            D. Hursh             25              60             15
C            Harold Brown         25              60             15
C            Bobby Morrison       25              60             15
C            Don Hess             25              60             15
C            Eddie White          25              60             15
C            Aaron Poore          25              60             15
C            Lee Tiegen           25              60             15
C            Steve Fischer        25              60             15
C            Janell Cleveland     25              60             15
C            Larry Delk           25              60             15
D            All Plant Managers   20              65             15

*Denotes Corporate responsibility defined as total consolidated performance of
 all corporate entities (exclusive of Rio Sportswear, Inc. for 1994).

All others - Corporate component is defined as the aggregate performance of all
entities that market product under the Oshkosh B'Gosh name.














                                    Appendix B - Award Calculation - Examples















































                                                                    Appendix B
Oshkosh B'Gosh, Inc.
Award Calculation - Examples

Incentive Category

                                     Award Opportunity  (As % of Salary)
                                      Minimum         Target     Maximum

                 A (CEO, COO)           24%             47%          71%
                 B (Other Officers)     20%             35%          53%
                 C (Directors and       13%             25%          35%
                    Regional Sales Mgrs)
                 D (Plant Mgrs)         11%             21%          32%


                                       Minimum         Target      Maximum
       The above as a percent          50% (approx)    100%     150% (approx)
       of the target opportunity


































                                                                    Appendix B
Oshkosh B'Gosh, Inc.
Award Calculation - Examples

Vice President, Manufacturing
Target = 35% of Salary

Overall Award Structure

Award Composition
   (at target)             Performance Measure       Goals

   35%                     Corporate:
                           .  Sales (30%)
                           .  Income (70%)

   50%                     Responsibility Area (Weighting):
                           .  Quality (30%)          Irregulars (% of):
                                                      3.0% Minimum
                                                      2.0% Target
                                                      1.5% Maximum

                           .  Delivery (40%)         Work Order Completion:
                                                       92% Minimum
                                                       95% Target
                                                       97% Maximum

                           .  Cost (30%)             Cost per Minute:
                                                        +10% Minimum
                                                      Current: Target
                                                        -10% Maximum

   15%                     Individual
                           .  Succession Plan        TBD

                           .  Manufacturing          TBD
                              Effectiveness

                           .  Service Task Force     TBD
                              Participation
 

                                                                   Appendix B
Oshkosh B'Gosh, Inc.
Award Calculation - Examples

Example #1 All Goals Attained at Target

Sales:                                                                At Target
Income:                                                               At Target
Irregular Levels:                                                            2%
Work Order Completion:                                                      95%
Cost Per Minute:                                                 Current Levels

Succession Planning
Manufacturing Effectiveness                                           At Target
Service Task Force Participation

VP - Manufacturing: Target Award 35%

Score =           35% Corporate Measures
                      10.5% = (10.5% x 100%) Sales
                                             (30% x 35% = 10.5%)
                      24.5% = (24.5% x 100%) Net Income
                                             (70% x 35% = 24.5%)

                  50% Responsibility Area
                      15%  =  (15% x 100%)   Quality
                                             (30% x 50% = 15%)
                      15%  =  (15% x 100%)   Cost
                                             (30% x 50% = 15%)
                      20%  =  (20% x 100%)   Delivery
                                             (40% x 50% = 20%)

                 15%  Individual Evaluation

                100%

Payout =          Performance                     Target
                  Score            X              Opportunity

                  100%             X              35% = 35%



                                                                    Appendix B
Oshkosh B'Gosh, Inc.
Award Calculation - Examples

Example #2 Mixed Goal Attainment

Sales:                                        Midway Between Minimum and Target
Income:                                       Midway Between Minimum and Target
Irregular Levels:                                                1.5% (Maximum)
Work Order Completion:                                            97% (Maximum)
Cost Per Minute:                                                 -10% (Maximum)

Succession Planning
Manufacturing Effectiveness                                 Excellent (Maximum)
Service Task Force Participation

VP - Manufacturing: Target Award 35%

Score =           26.3% Corporate Measures
                        7.9% = (10.5% x  75%) Sales
                                              (30% x 35% = 10.5%)
                       18.4% = (24.5% x  75%) Net Income
                                              (70% x 35% = 24.5%)

                     75% Responsibility Area
                         22.5% =  (15% x 150%)  Quality
                                                (30% x 50% = 15%)
                         22.5% =  (15% x 150%)  Cost
                                                (30% x 50% = 15%)
                          30%  =  (20% x 150%)  Delivery
                                                (40% x 50% = 20%)

                     22.5%Individual Goals (15% x 150%)

                    123.8%

Payout =          Performance                     Target
                  Score            X              Opportunity

                 123.8%             X            35% = 43.33%



                                                                    Appendix B
Oshkosh B'Gosh, Inc.
Award Calculation - Examples

Example #3 Mixed Goal Attainment

Sales:                                                            Below Minimum
Income:                                                           Below Minimum
Irregular Levels:                                                1.5% (Maximum)
Work Order Completion:                                             95% (Target)
Cost Per Minute:                                                 +10% (Minimum)

Succession Planning
Manufacturing Effectiveness                                           At Target
Service Task Force Participation

VP - Manufacturing: Target Award 35%

Score =              0% Corporate Measures
                        0% = (10.5% x   0%) Sales
                                            (30% x 35% = 10.5%)
                        0% = (24.5% x   0%) Net Income
                                            (70% x 35% = 24.5%)

                     50% Responsibility Area
                         22.5% =  (15% x 150%)  Quality
                                                (30% x 50% = 15%)
                          7.5% =  (15% x  50%)  Cost
                                                (30% x 50% = 15%)
                          20%  =  (20% x 100%)  Delivery
                                                (40% x 50% = 20%)

                     15% Individual Goals (15% x 150%)

                     65.0%

Payout =          Performance                     Target
                  Score            X              Opportunity

                  65.0%            X              35% = 22.75%




                                  Paul Lowry
              Minimum Award 20% of Salary/Target Award 40% of Salary*/
                           Maximum Award 60% of Salary


*Base Salary $150,000

Award
Composition     Performance
(at Target)     Measure          Specifics                  Target Range

35%             Corporate(Consolidated Except Essex and Oshkosh Retail)
                .(30%) Sales     Net Sales                  $253,108,000 Minimum
                                                            $281,231,000 Target
                                                            $337,477,000 Maximum

                .(70%) Income    Net Income before Profit   $17,748,000 Minimum
                                 Sharing Contribution,      $23,664,000 Target
                                 Incentive Compensation,    $28,397,000 Maximum
                                 Extraordinary Items, Franchise
                                 and Income Taxes

50%             Responsibility Area (Retail)
                           For Essex Retail
                .(70%) Income    Net Income before Profit   $7,710,000 Minimum
                                 Sharing Contribution,      $9,779,000 Target
                                 Incentive Compensation,    $11,735,000 Maximum
                                 Extraordinary Items, Franchise
                                 and Income Taxes*

                                        PLUS

                              For Oshkosh B'Gosh Factory Stores
                                  Net Income before Corporate
                                  Allocations

                 .(30%) Sales     Net Sales                $95,819,000 Minimum
                                                           $106,466,000 Target
                                                           $127,759,000 Maximum

15%             Individual       Review by CEO             Satisfactory:Minimum
                Evaluation                                 Good:        Target
                                                           Outstanding: Maximum

100%

*Extraordinary  items are  defined as non-recurring  unusual expense  or income
 items  such as license agreement terminations, plant closures, or the effect of
 litigation.



BENEFIT SUMMARY FOR VICE PRESIDENT - CORPORATE OFFICE 

INCENTIVE COMPENSATION PLAN

The amount of the bonus is dependent upon the level of performance in achieving
company, departmental, and individual goals.   The bonus is usually payable  in
February  for the prior year's performance and  is taxable in the year in which
it is paid.

DEFERRED COMPENSATION

The employee can defer a percentage of income each pay period.  The money earns
interest equal to the prime rate.  The money is not taxable until withdrawn.

PERSONAL AUTOMOBILE

The company provides an automobile (with a value of up to $30,000) for personal
use by the officer.

PROFIT SHARING

An employee who has completed one year  of service and is at least 21 years  of
age  automatically  become  a  participant in  the  Oshkosh  B'Gosh, Inc.  non-
qualified Profit Sharing Plan.  The percentage of gross earnings contributed to
the plan annually is  determined by the Board of Directors and can vary from 0%
to 15%.     Each participant in the plan receives the  same percentage of their
gross earnings.  Upon entry into the profit sharing plan, the employee is  100%
vested.

The  Profit  Sharing  Plan  is  intended  to  supplement  retirement  benefits,
therefore, the funds in an employee's account are unavailable until retirement,
death  or  termination of  employment.   Upon  termination, the  entire account
balance is payable.   The benefit  payment does not  qualify for a rollover  to
defer taxes.

PENSION PLAN

The  Pension  Plan  is  designed  to  provide  an  employee  with  income  upon
retirement.   As  an  employee works  for  OshKosh B'Gosh  the pension  benefit
continues to accumulate.  An employee who has completed one year of service and
is at  least 21 years  of age automatically  becomes a participant  in the 100%
company-funded Pension Plan.  An employee  becomes fully vested in the  pension
plan upon completing  5 vested years of service.  A vested year is one in which
the employee has  been credited  with at  least 1,000  hours of  service.   The
employee  does not  have any  vested interest  in the  plan until  completing 5
vested  years.  The formula  for calculating the age  65 monthly benefit is:  5
consecutive  years  of  earnings which  produce  the  highest  monthly average,
multiplied by 1%, multiplied by years of service.  

A  vested employee can request early reduced retirement benefits after reaching
age 60 or full benefits after reaching age 65.  An employee leaving the company
who is  not yet retirement  age leaves with  a deferred vested benefit  and can
apply  for the benefit  upon reaching  retirement age.   If  the benefit  has a
present day value of less than  $3,500, it will be automatically paid in a lump
sum to the employee, generally within three months after termination.

HEALTH CARE COVERAGE

In order to  provide protection to employees and their  dependents in the event
of illness  or injury, OshKosh B'Gosh  offers health care  coverage.  Employees
are eligible for health care coverage from the first  day of employment and may
elect either single  or family coverage.  Employees have  three plans to choose
from:   HMO of Wisconsin, Network  Health Plan, or OshKosh  B'Gosh, Inc., self-
funded plan.   Once employees  choose coverage, they may  change their election
only once per year during January.  Employees have 30 days from date of hire to
enroll in the health plan.   An employee making late application  must first be
approved by the insurance company and could be denied coverage.  
OshKosh B'Gosh pays 100% of the premium cost.

SICK LEAVE/SALARY CONTINUATION

OshKosh B'Gosh provides salary  continuation for a period of  time during which
an employee is ill  or injured.  The amount  of time allowed is  subject to the
discretion of the C.O.O.

LONG-TERM DISABILITY

The long-term disability  program is designed to provide a benefit of 60% of an
employee's regular monthly pay  up to a  maximum of $5,000  per month when  the
employee is  unable to work  due to a  serious debilitating  illness or injury.
The monthly  payments begin  after a 180  day waiting  period and are  paid for
total or partial disability  until the employee is able to  return to work.  If
the   disability  qualifies  an  employee  for   social  security  or  workers'
compensation benefits, the long-term disability benefit would be reduced by the
amounts received.  The  company pays 100% of the  premium for the employee  and
adds the  premium cost to the employee's earnings at the  end of the year.  The
employee pays  taxes on the premium,  but under current tax  law, benefits paid
are non-taxable.

LIFE INSURANCE

Life  insurance helps  provide financial  assistance to  family members  in the
event  of the employee's death.   The level of term  life insurance provided by
OshKosh B'Gosh, Inc., is $50,000.  The employee will need to name a beneficiary
upon enrollment, which may be changed in  writing at any time.  Employees  also
have  an additional $100,000 of coverage for accidental death 24 hours per day,
7 days per week.  The company pays for 100% of both premiums.

SUPPLEMENTAL LIFE INSURANCE

OshKosh  B'Gosh provides supplemental life insurance in the amount of $150,000.
The premium is paid  by the company but  the amount of the premium is  added to
the employee's W-2 form as additional taxable income.

FLEXIBLE SPENDING PLAN (SECTION 125)

OshKosh B'Gosh,  Inc., offers  a benefit  which allows  certain expenses to  be
deducted  from  the  employee's pay  check  before  taxes.    Depending on  the
employee's  federal tax  bracket,  between 28%  -  40% in  taxes  can  be saved
(including  social security  and  state taxes)  on allowable  expenses, thereby
providing more disposable income for other things.  Allowable expenses include:
group insurance premiums, and  two Flexible Spending Accounts -- non-reimbursed
medical and  dependent care.   Employees can  participate in one  or all  three
portions of the plan after meeting the eligibility requirements.  All employees
are eligible for before-tax payment  of group insurance premiums at the time of
insurance  enrollment.  Full-time  employees are eligible  to enroll  in one or
both Flexible Spending Accounts.   Enrollment takes place prior to  January and
July of each year, after the employee completes six months of employment.  

VACATION SCHEDULE

Employees  need  to relax  and  take  time off  work  to  pursue their  outside
interests.   Paid  vacations  are provided  for  this purpose.   Vacation  will
available for use according to the following schedule:

               Employed less than 1 year                   Two weeks
               Employed 1 through 4 years                  Three weeks per year
               Employed 5 or more years                    Four weeks per year

Although vacation is earned during an anniversary year, it is available for use
on a  calendar year  basis.   Vacation time  must be  used by  the  end of  the
calendar year or  it is forfeited.  When an  employee terminates, unused earned
vacation will be paid  on a prorated basis.  If an employee  used more vacation
than earned, this amount will be deducted from the employee's final check.

PAID HOLIDAYS

Eligibility for  paid holidays begins  upon date of  hire.   Specific dates for
holiday  observation are  published each  year.   The 10  paid holidays  are as
follows:

 New Years Day   Fourth of July   Day after Thanksgiving     New Years Eve Day
 Good Friday     Labor Day        Christmas Eve Day
 Memorial Day    Thanksgiving Day Christmas Day

JURY DUTY

OshKosh B'Gosh  believes it  is the  civic responsibility  of its  employees to
accept jury duty service.  A  full-time employee serving on jury duty  shall be
allowed to serve without a loss of income.  To be eligible  for excused absence
for jury  duty,  the employee  notifies their  supervisor upon  receipt of  the
notice to serve.  The employee  presents the jury duty pay receipt to the Human
Resources Department.   The employee will be compensated  by OshKosh B'Gosh for
the difference  between regular pay and jury duty  pay, thus maintaining normal
income.  

BEREAVEMENT PAY

OshKosh B'Gosh  recognizes  a time  of bereavement  is  very difficult  for  an
employee.  Every effort will be made to insure an employee is able to attend to
family matters prior to making  the transition back to the normal work routine.
Therefore, an  employee is eligible for  up to three days  excused absence with
pay in the event of a death in the immediate family.  Immediate family consists
of parents,  spouse, children, brothers, sisters,  grandparents, grandchildren,
spouse's  parents,  spouse's  grandparents,  step-parents,  step-sister,  step-
brother and step-children.  

LEAVES OF ABSENCE

Under  the Family  Medical Leave Act  all employers  with 50  or more permanent
employees within a 75-mile radius  must allow employees of either sex, who have
met the  eligibility requirements, a  leave of  absence for: (1)  the birth  or
adoption of the employee's child; (2) the care of the employee's child, spouse,
or  parent  with a  serious health  condition; (3)  the employee's  own serious
health condition.

OshKosh  B'Gosh recognizes that occasionally employees will need time away from
work to attend to  critical personal matters that do not fit in the category of
Family Medical Leave.  It is the company's intent to grant personal leaves on a
case-by-case basis based upon both the company and employee needs. 


TUITION REIMBURSEMENT

OshKosh  B'Gosh  recognizes  the  value of  continuing  education  both to  the
employee  and to the company.   In support of  this, the company reimburses the
employee  for tuition  and text  book costs  for pre-approved  business related
courses.  Reimbursement  will be made upon successful  completion of the course
and proof of payment.   Tuition reimbursement is limited to $1,500 per calendar
year.

GARMENT/PROMOTIONAL ITEM PURCHASES

In order  to identify with the  company products and promote  the company image
within the community, employees may  purchase up to four garments per week from
an OshKosh  B'Gosh  wholesale  catalog  at  cost  plus  sales  tax.    "Garment
Requisition" forms are completed and deposited in a drop box located within the
facility.  Garments are available  for pick up according to the schedule posted
at each  facility.   Garments must  be paid  for at  the time of  pick up.   An
unlimited amount of  promotional items are also available for  purchase through
this system, using a separate Requisition form.

An employee and their immediate family (same household) are  also entitled to a
20% discount off the regular  ticket price at the OshKosh B'Gosh Factory Outlet
Store located closest to their facility.

OSHKOSH COUNTRY CLUB

The annual  social membership of this  association is 100% paid  for by OshKosh
B'Gosh.  The employee is responsible for monthly fees and charges.

YMCA MEMBERSHIP

OshKosh B'Gosh  pays 100% of an  annual membership at the  Appleton, Oshkosh or
Fond du  Lac YMCA.  Fees for YMCA  classes or programs attended by the employee
and  their immediate family are the  responsibility of the employee.  Employees
who want  to become a  member should  contact the accounting  department for  a
membership  application  card  for  completion  and  forward  it  to  the  YMCA
Membership Office.

OSHKOSH POWER AND BOAT MEMBERSHIP

The annual  social membership  of  this association  is  100% paid  by  OshKosh
B'Gosh.  The employee is responsible for monthly fees and charges.

PAYPERIOD

The employee is  paid monthly on the 15th  which covers the payperiod  from the
1st of the month through the last day of the month.

CASUAL DAY

For  the comfort  and  enjoyment of  employees,  Casual Day  is  observed every
Friday!


This  summary is not intended  to be a complete  description of benefits and is
subject to change.  Please  refer to summary plan descriptions and  to policies
and  procedures  for  detailed descriptions  of benefits.    In the  case  of a
misunderstanding, official  plan documents and company  policies and procedures
will rule.





EXHIBIT 10.16


                         OshKosh B'Gosh, Inc.
                           112 Otter Avenue
                    Oshkosh, Wisconsin  54901-5008


                             CREDIT AGREEMENT

                                                                 June 24, 1994


Firstar Bank Milwaukee,
National Association
777 East Wisconsin Avenue
Milwaukee, Wisconsin  53202

Bank One, Milwaukee, NA
111 East Wisconsin Avenue
Milwaukee, Wisconsin 53202

Harris Trust and Savings Bank
111 West Monroe Street
Chicago, Illinois  60603

Norwest Bank Wisconsin,
National Association
100 East Wisconsin Avenue
Milwaukee, Wisconsin 53202

Gentlemen:

          OshKosh B'Gosh,  Inc., a  Delaware corporation with  its principal
offices  located in  the City  of Oshkosh,  Wisconsin (the  "Company"), hereby
requests that each of you (collectively the "Banks" and individually a "Bank")
severally agree to  make loans to the  Company from time to time  on the terms
and conditions set forth below:


                                  ARTICLE I

                                LOANS AND NOTES

              1.1   Revolving  Credit.  From time to time prior to June 24, 1997
or the  earlier termination  in full  of the Commitments  (in either  case the
"Termination Date"),  the Company may obtain loans from each of the Banks, pro
rata  according to  each  Bank's  Percentage  Interest,  up  to  an  aggregate
principal amount equal to the amount by which (i) $60,000,000  (the "Aggregate
Commitment"  and as to each Bank's respective Percentage Interest thereof, its
"Commitment"),  as terminated or reduced pursuant to section 1.7, exceeds (ii)
the  sum of  (A) the  aggregate  amount of  Letter of  Credit Obligations  (as
defined in  section  10.1(o) below),  and  (B) the  aggregate  face amount  of
outstanding Commercial  Paper (as defined in section 10.1(d) below), including
for this purpose all Nicolet Funding Corp. Loans (as defined in section 1.9(e)
below).  The Commitment  and Percentage Interest of each Bank  is set forth in
the table below:

                                                            Percentage
         Name of Bank                Commitment             Interest 

Firstar Bank Milwaukee,               $19,500,000             32.5%
National Association

Bank One, Milwaukee, NA               $16,500,000             27.5%

Harris Trust and Savings Bank         $12,000,000             20.0%

Norwest Bank Wisconsin,               $12,000,000             20.0%
National Association

                         Total:        $60,000,000             100%


The  failure of any one  or more of  the Banks to lend  in accordance with its
Commitment  shall not  relieve the  other Banks  of their  several obligations
hereunder, but no  Bank shall be  liable in respect to  the obligation of  any
other Bank hereunder  or be obligated  in any event to  lend in excess  of its
Commitment.  Subject to  the limitations of section 2.2(d)(3)  the Company may
repay  such  loans and  reborrow  hereunder from  time  to time  prior  to the
Termination Date.  Each loan hereunder from the Banks collectively shall be in
a multiple of $100,000  (except that any such loan subject  to a LIBOR Pricing
Option shall  be in  an amount of  $1,000,000 or  any multiple of  $100,000 in
excess of such amount).   The loans from each Bank advanced under this section
1.1  shall be evidenced  by a  single promissory note  of the Company  (each a
"Revolving Credit Note", and collectively with the Demand Notes (as defined in
section 1.2 below),  sometimes called the "Notes") in the  form of Exhibit 1.1
annexed hereto, payable to the order of the lending Bank.

         1.2   Demand Line  of  Credit.    There is  hereby  established  a
revocable line of credit in the aggregate principal amount of $40,000,000 (the
"Demand  Line") for the current use of the  Company.  The amount of the Demand
Line provided by each Bank is set forth in the table below:

                  Name of Bank                             Demand Line

           Firstar Bank Milwaukee,                         $13,000,000
           National Association

           Bank One, Milwaukee, NA                         $11,000,000

           Harris Trust and Savings Bank                    $8,000,000

           Norwest Bank Wisconsin, National
           Association                                      $8,000,000

                             Total:                        $40,000,000

Each Bank in its sole discretion may decline to make advances under the Demand
Line  at  any time  without  having  made demand  for  payment.   Any  Bank so
declining  to  make advances  shall immediately  give  written notice  of such
declination  to the  Company and the  Agent, but  failure to  give such notice
shall not affect the validity or effectiveness of such declination.  Any loans
under the  Demand Line shall be  made pro rata according  to the participating
Banks' respective shares of the Demand Line from time to time in effect, up to
an aggregate principal amount equal  to (i) $40,000,000 minus (ii) the  amount
by which (A)  the sum of (1) the outstanding principal amount of all revolving
credit loans made pursuant to section 1.1, (2) the aggregate  amount of Letter
of  Credit Obligations,  and  (3) the  aggregate  face amount  of  outstanding
Commercial  Paper, including for this purpose all Nicolet Funding Corp. Loans,
exceeds (B) the Aggregate Commitment.  The Demand Line shall  be unused for at
least 90 consecutive days during each twelve-month period commencing July 1 of
a  given year and ending June  30 the following year.   Each advance under the
Demand Line from  the Banks collectively  shall be in  a multiple of  $100,000
(except that any such advance subject to a LIBOR Pricing Option shall be in an
amount of  $1,000,000 or any multiple  of $100,000 in excess  of such amount).
The  advances under the  Demand Line  from each Bank  shall be  evidenced by a
single promissory note of the Company (each a "Demand Note",  and collectively
with the Revolving  Credit Notes,  sometimes called the  "Notes"), payable  on
demand  to the order of the  lending Bank in the form  of Exhibit 1.2 attached
hereto.  The Company acknowledges that  all amounts due under the Demand Notes
are payable on demand, regardless  of whether the Company has breached  any of
the terms,  covenants and conditions  set forth in this  Agreement, the Notes,
any Collateral Document  or any other document or  agreement applicable to the
loans described herein.

         1.3   Notes.    The Notes  shall be  executed  by the  Company and
delivered  to the Banks prior to the  initial loans.  Although the Notes shall
be expressed  to be payable in  the full amounts specified  above, the Company
shall  be obligated to pay  only the amounts actually disbursed  to or for the
account of the Company, together  with interest on the unpaid balance  of sums
so disbursed which remains outstanding from time to time, at the  rates and on
the dates specified  in the Notes,  together with  the other amounts  provided
therein.

         1.4   Letters of Credit.

         (a)   Firstar Bank  Milwaukee, N.A.  and such other  Bank or
         Banks  as the Company  may from  time to  time designate  with the
         consent of  the Agent (each an "LOC Bank") shall from time to time
         when  so requested by the Company issue standby and import letters
         of   credit,  respectively   (each  a   "Letter  of   Credit"  and
         collectively the  "Letters  of Credit")  for  the account  of  the
         Company up to  an aggregate  face amount  equal to  the amount  by
         which (i)  the sum of  (A) the  Aggregate Commitment  and (B)  the
         Demand Line  from time to time  in effect exceeds (ii)  the sum of
         (A)  the outstanding  principal amount of  loans made  pursuant to
         sections  1.1  and 1.2,  (B) the  aggregate  amount of  all unpaid
         Reimbursement Obligations  (as defined  in section 10.1(r)  below)
         and (C) the aggregate face amount of outstanding Commercial Paper,
         including  for this purpose all  Nicolet Funding Corp.  Loans.  In
         addition  to  the foregoing  aggregate  limitation  on Letters  of
         Credit, standby Letters  of Credit shall not exceed $25,000,000 in
         aggregate face amount  at any time outstanding  and import Letters
         of Credit shall not exceed $35,000,000 in aggregate face amount at
         any  time outstanding.  Each LOC  Bank hereby grants to each other
         Bank, and  each  other Bank  hereby  agrees to  take,  a pro  rata
         participation in  each Letter of  Credit issued hereunder  and all
         rights (including  rights to reimbursement from  the Company under
         paragraph (c)  below)  and  obligations  associated  therewith  in
         accordance  with the  Percentage Interest  of each  Bank.   In the
         event of any drawing on a Letter of Credit which is not reimbursed
         by  or  on behalf  of  the Company,  each  Bank shall  pay  to the
         appropriate LOC Bank a proportionate  amount of such drawing equal
         to  its Percentage Interest therein.   Each LOC  Bank shall divide
         the proceeds of  any reimbursement  of a  drawing on  a Letter  of
         Credit with the other Banks that have made payment to the LOC Bank
         pursuant  to the  foregoing sentence,  pro rata  according to  the
         respective contributions of such other Banks.

          (b)   The Company agrees  to pay  to the Agent  for the  pro
          rata benefit of  the Banks a  letter of credit  fee in respect  of
          each standby  Letter of Credit in the  amount of three quarters of
          one  percent (3/4%) per annum  of the face  amount of such standby
          Letter of Credit.  Such fees shall be payable quarterly in arrears
          on the first day of each calendar quarter.

          (c)   The Company hereby unconditionally  promises to pay to
          the  appropriate LOC Bank upon demand,  without defense, setoff or
          counterclaim, the amount  of each drawing under Letters  of Credit
          issued by such LOC  Bank plus interest on  the foregoing from  the
          date due at the Prime Rate (as defined in section 2.2(b)(2)).

          (d)   Reliance on  Documents.  Delivery to the  LOC Banks of
          any  documents   strictly  complying   on  their  face   with  the
          requirements of any Letter of  Credit shall be sufficient evidence
          of the validity,  genuineness and sufficiency  thereof and of  the
          good faith and  proper performance  of drawers and  users of  such
          Letter  of Credit, their agents  and assignees; and  the LOC Banks
          may rely thereon without  liability or responsibility with respect
          thereto, even if such documents should  in fact prove to be in any
          or all respects invalid, fraudulent or forged.

          (e)   Non-Liability for Other Matters.   The LOC Banks shall
          not be liable  to the Company  for (i) honoring  any requests  for
          payment  under any Letter of Credit which strictly comply on their
          face with  the terms of such  Letter of Credit, (ii)  any delay in
          giving  or  failing to  give  any  notice,  (iii) errors,  delays,
          misdeliveries  or losses  in  transmission  of telegrams,  cables,
          letters or other communications or documents or items forwarded in
          connection  with any Letter of Credit or any draft, (iv) accepting
          and relying upon the name, signature or act of any party who is or
          purports  to be acting in strict compliance  with the terms of any
          Letter of  Credit; or (v) any other action taken or omitted by the
          LOC Banks in good faith in connection with any Letter of Credit or
          any draft; except only that the Company shall have a claim against
          an LOC Bank, and such LOC Bank  shall be liable to the Company, to
          the  extent of damages suffered  by the Company  which the Company
          proves were caused  by (A)  the LOC Bank's  willful misconduct  or
          gross  negligence  or  (B)  the LOC  Bank's  willful  and wrongful
          failure to pay under  any Letter of Credit after  the presentation
          to  it  of  documents  strictly  complying  with  the  terms   and
          conditions of the Letter of Credit.

          1.5   Use  of  Proceeds.   The  Company  represents, warrants  and
agrees that:

          (a)   The proceeds of  the loans made hereunder will be used
          solely for the following purposes:  (i) contemporaneously with the
          making of the initial loan hereunder, the proceeds of such initial
          loan shall be used to the extent necessary to pay all indebtedness
          of  Company outstanding  under  its demand  lines  of credit  with
          Firstar Bank Milwaukee, N.A. and  Norwest Bank Wisconsin; and (ii)
          all other proceeds shall be used (A) for the repayment at maturity
          of outstanding Commercial Paper (to the extent necessary), and (B)
          for working capital and other lawful corporate purposes.

          (b)   No part  of the  proceeds of  any loan  made hereunder
          will be  used to "purchase"  or "carry" any  "margin stock" or  to
          extend  credit  to  others  for  the  purpose  of  "purchasing" or
          "carrying"  any "margin stock" (as  such terms are  defined in the
          Regulation  U of  the Board  of Governors  of the  Federal Reserve
          System), and the assets of the Company and its Subsidiaries do not
          include, and  neither  the  Company  nor any  Subsidiary  has  any
          present intention of acquiring, any such security.

          1.6   Commitment Fee.  The Company shall  pay to the Agent for the
account  of the  Banks,  pro rata  according  to their  respective  Percentage
Interests, a commitment fee computed at the rate of one-eighth  of one percent
(1/8%) per annum on  the Aggregate Commitment (as reduced  pursuant to section
1.7).  Such  commitment fees shall accrue  during the period from  the date of
this Agreement to and including the  Termination Date and be payable quarterly
in  advance on  the date  of the initial  loan and  on the  first day  of each
calendar quarter thereafter.

          1.7   Termination or Reduction.

          (a)   The Company  shall have the right,  upon five business
          days' prior written notice to each Bank, to ratably reduce in part
          the  Commitments,  provided,   however,  that  (i)   each  partial
          reduction  of the Aggregate Commitment  shall be in  the amount of
          $100,000 or  an integral multiple  thereof, and (ii)  no reduction
          shall reduce the Aggregate  Commitment to an amount less  than the
          sum of (A) the aggregate principal amount of outstanding revolving
          credit loans made under  Section 1.1, (B) the aggregate  amount of
          Letter of Credit Obligations, and (C) the aggregate face amount of
          outstanding Commercial  Paper,  including  for  this  purpose  all
          Nicolet  Funding Corp. Loans.   Subject to the  limitations of the
          preceding sentence, the entire Commitments of all of the Banks may
          be terminated in whole at any time upon  five Business Days' prior
          written notice to each Bank.

          (b)   Each  Bank  in its  sole  discretion may  at  any time
          reduce or terminate  its individual Demand Line  by giving written
          notice  of  such reduction  or termination  to  the Agent  and the
          Company.   If any Bank  shall decline to  make additional advances
          pursuant to the Demand Line or shall demand payment of any  amount
          outstanding under its Demand Note, the aggregate Demand Line shall
          automatically  be  reduced  by  an amount  equal  to  such  Bank's
          individual Demand Line.

          1.8   Optional Prepayment.  The  Notes may be prepaid in  whole or
in part at the option  of the Company at  any time without premium or  penalty
except as otherwise provided in section  2.2(d)(3).  All prepayments shall  be
applied as set forth in  section 2.4(b) pro rata among the Banks in accordance
with  their  respective  Percentage  Interests.    All  prepayments  shall  be
accompanied by  interest accrued on  the amount  prepaid through  the date  of
prepayment.

          1.9   Commercial Paper.

          (a)   The Company may issue Commercial Paper from time
          to time, including sales  of Commercial Paper through one  or more
          of  the  Banks  acting  as placement  agent  pursuant  to separate
          agreements  between the  Company  and such  Bank  or Banks.    The
          aggregate face amount of all outstanding Commercial Paper (but not
          including for this purpose any  Nicolet Funding Corp. Loans) shall
          not at any time exceed the lesser of (i) $60,000,000  and (ii) the
          amount by which (A)  the sum of  (1) the Aggregate Commitment  and
          (2) the Demand Line in  effect from time to time, exceeds  (B) the
          sum of (1) the outstanding principal amount of loans made pursuant
          to sections  1.1 and 1.2,  (2) the  aggregate amount of  Letter of
          Credit Obligations and (3) the outstanding principal amount of all
          Nicolet Funding Corp.  Loans.   No Commercial Paper  shall have  a
          term to maturity greater than 100 days.

          (b)   The  Company  shall   pay  a  Commercial   Paper
          placement fee in respect of Commercial Paper  placed by any of the
          Banks computed at a rate of one-quarter of one  percent (1/4%) per
          annum  of  the aggregate  face  amount of  such  Commercial Paper,
          payable  at the time such  Commercial Paper is  issued as follows:
          (i)  one-eighth  of  one percent  (1/8%)  to  the  Bank acting  as
          placement agent for  the sale  of such Commercial  Paper and  (ii)
          one-eighth  of one percent  (1/8%) to the  Agent for  the pro rata
          benefit of the Banks.

          (c)   The  Company  will  give written  notice  to the
          Agent in the form of Part 1 to Exhibit 2.1 hereto on each Business
          Day on which there is any change in the aggregate outstanding face
          amount  of  Commercial  Paper  and Nicolet  Funding  Corp.  Loans,
          setting  forth the  aggregate principal  amount of  all Commercial
          Paper  and  Nicolet Funding  Corp.  Loans  then outstanding  after
          giving effect to the issuance or repayment of Commercial Paper and
          Nicolet Funding Corp.  Loans (as the case may be)  taking place on
          such Business Day.

          (d)   For   all  purposes   of  this   Agreement,  the
          outstanding face amount of all Commercial Paper (but not including
          for  this purpose any Nicolet Funding Corp. Loans) shall be deemed
          to be use  of the Aggregate Commitment.   The principal amount  of
          outstanding loans (including Nicolet  Funding Corp. Loans) and the
          face amount of outstanding Letters of Credit shall be deemed to be
          use of the Aggregate  Commitment to the extent that  the Aggregate
          Commitment exceeds the face amount of outstanding Commercial Paper
          (but  not  including for  this purpose  any Nicolet  Funding Corp.
          Loans) from time to time, and  otherwise shall be deemed to be use
          of the Demand Line.

          (e)   The Company  may also  obtain direct  loans from
          Nicolet Funding Corp. ("Nicolet Funding Corp. Loans") from time to
          time.  The  aggregate principal amount of  such loans at any  time
          outstanding  shall not  exceed the  lesser of (i)  $20,000,000 and
          (ii) the sum  of (A) the amount by  which the Aggregate Commitment
          exceeds the  aggregate principal  amount of Commercial  Paper from
          time  to time  outstanding, plus  (B) the  amount available  to be
          borrowed  from  time to  time under  the  Demand Line  provided by
          Norwest Bank  Wisconsin, National  Association.  Such  loans shall
          have maturities not exceeding 100 days, and shall bear interest at
          rates to be agreed upon by the Company and Nicolet Funding Corp.


                                 ARTICLE II

                           ADMINISTRATION OF CREDIT

           2.1   Borrowing  Procedure.  Loans hereunder  shall be made at the
principal banking office  of the Agent in Milwaukee, Wisconsin,  on written or
telephonic notice  from the Company to the Agent received not later than 10:30
a.m. on the date of the proposed borrowing (subject to  the notice requirement
of section  2.2(c)(2) if the  Company wishes to  elect a LIBOR  Pricing Option
with  respect  to such  loan), which  notice shall  specify  the date  and the
aggregate principal  amount of  such borrowing.   Each  written request  for a
borrowing  hereunder shall  be given  in the  form of  Part  2 to  Exhibit 2.1
hereto; each telephonic request  for a borrowing hereunder shall  be confirmed
within three (3) Business Days of the borrowing date by delivery of a  written
request in such form.   Upon its receipt of such notice from the  Company, the
Agent shall promptly give notice to the other Banks, each  of which shall have
its respective portion  of the loans  available to the  Agent in Milwaukee  in
immediately  available funds  not later  than  2:00 p.m.  on the  date of  the
borrowing.  Out  of the funds  received from the Banks  for the making  of the
loans hereunder, the Agent will  make a loan to the Company in  such amount on
behalf of  such Banks.   Notes and other  required documents delivered  to the
Agent for the account  of each Bank shall be promptly delivered  to such Bank,
or in accordance with  instructions received from it, together with  copies of
such other  documents received in  connection with the borrowing  as such Bank
shall request.

        2.2   Interest Calculation.

        (a)   Interest.   The principal  amount of  the indebtedness
        from time to  time evidenced by  the Notes shall  accrue and  bear
        interest at  a rate per annum  which shall at all  times equal the
        Applicable Rate (as  defined in  section 2.2(b)).   To the  extent
        that  any portion of the indebtedness evidenced by the Notes bears
        interest at the Prime  Rate (defined below), the Company  will pay
        such interest  monthly in arrears  on the last day  of each month.
        On the  last day of each  LIBOR Interest Period or  on any earlier
        termination  of any LIBOR Pricing Option, the Company will pay the
        accrued and unpaid  interest on the indebtedness  evidenced by the
        Notes  which was subject to the LIBOR Pricing Option which expired
        or terminated on such date.  On any stated or accelerated maturity
        of  the indebtedness evidenced by the Notes all accrued and unpaid
        interest on such  indebtedness shall be forthwith due and payable,
        including without  limitation any  accrued and unpaid  interest on
        such indebtedness which is subject to  a LIBOR Pricing Option.  In
        addition, the Company will, on demand, pay interest on any overdue
        installments of principal and  pay interest during the continuance
        of any Event of Default  both at a rate per annum which  is at all
        times equal to  the sum of  (a) the Applicable  Rate (or, if  more
        than one Applicable Rate  is then in effect, the  weighted average
        of the Applicable Rates then in effect), plus (b) 2% per annum.

        (b)   Applicable  Rate.   The term  "Applicable Rate"  shall
        mean:

            (1)   With respect  to any portion of the indebtedness
            evidenced by the  Notes which is at  the time subject to  an
            effective LIBOR  Pricing Option,  the applicable  LIBOR Rate
            set forth in section 2.2(c)(1)(D).

            (2)   With  respect to any portion of the indebtedness
            evidenced by the  Notes which is not at the  time subject to
            an  effective LIBOR  Pricing Option,  the rate  announced by
            Firstar  Bank Milwaukee, N.A. from time to time as its prime
            rate  (changing as  and when  such prime rate  changes) (the
            "Prime Rate").

         (c)   The LIBOR Pricing  Options.  The  following provisions
         shall apply to the LIBOR Pricing Options:

             (1)   Certain  Definitions.    For  purposes  of  this
             Agreement:

                    (A)   The term "Basic LIBOR  Rate" as applied to
                    any  LIBOR Interest  Period shall  mean the  per annum
                    rate of interest determined  by the Agent (which shall
                    be applicable to all  of the Banks) to be  the average
                    (rounded  up, if necessary, to the nearest 1/16 of 1%)
                     of the offered  rates for deposits in U.S. dollars for
                     the applicable  LIBOR Interest Period  which appear on
                     the  Reuters Screen LIBO  Page (or such  other page on
                     which the appropriate  information may be  displayed),
                     on  the  electronic  communications terminals  in  the
                     Agent's money center as of 11:00 a.m. (London time) on
                     the  day which is two Business Days prior to the first
                     day  of  such   LIBOR  Interest  Period  ("Calculation
                     Date"), except as  provided below.  If fewer  than two
                     offered rates appear for the applicable LIBOR Interest
                     Period or if the  appropriate screen is not accessible
                     as  of such time,  the term  "Basic LIBOR  Rate" shall
                     mean the per annum rate of interest determined by  the
                     Agent  (but which  shall be applicable  to all  of the
                     Banks) to be the average (rounded up, if necessary, to
                     the nearest 1/16 of 1%) of the rates at which deposits
                     in U.S. dollars are offered to the Agent by four major
                     banks in  the London interbank market,  as selected by
                     the Agent  ("Reference  Banks"), at  approximately  11
                     a.m.,  London time,  on the  Calculation Date  for the
                     applicable  LIBOR Interest  Period  and  in an  amount
                     equal to the principal amount of the  loans subject to
                     the applicable  LIBOR Pricing Option.   The Agent will
                     request  the principal  London office  of each  of the
                     Reference Banks  to provide  a quotation of  its rate.
                     If  at least  two  such quotations  are provided,  the
                     applicable rate  will be  the mean of  the quotations.
                     If  fewer   than  two   quotations  are   provided  as
                     requested, the applicable rate will be the mean of the
                     rates quoted by major banks in New York City, selected
                     by the Agent, at approximately 11 a.m.,  New York City
                     time,  on  the  Calculation  Date for  loans  in  U.S.
                     dollars to leading European  banks for the  applicable
                     LIBOR Interest  Period and in  an amount equal  to the
                     principal  amount   of  the   loans  subject   to  the
                     applicable LIBOR Pricing Option.

                     (B)   The  term  "LIBOR  Interest Period"  shall
                     mean any  period, selected  as provided below  in this
                     section  2.2(c)  of one,  two  or  three months,  each
                     commencing on  any Business Day.   Such LIBOR Interest
                     Period shall end on the day in the succeeding calendar
                     month  which corresponds numerically  to the beginning
                     day of such LIBOR  Interest Period, provided, however,
                     that if there is no such numerically corresponding day
                     in such succeeding  month, such LIBOR Interest  Period
                     shall end on  the last Business Day of such succeeding
                     month.  If any LIBOR Interest Period so selected would
                     otherwise end on a  date which is not a  Business Day,
                     such LIBOR  Interest Period  shall instead end  on the
                     immediately   succeeding   Business   Day,   provided,
                     however, that  if said  next  succeeding Business  Day
                     falls in a new month, such LIBOR Interest Period shall
                     end on the immediately preceding Business Day.

                     (C)   The  term  "LIBOR  Pricing Options"  shall
                     mean  the options  granted  pursuant to  this  section
                     2.2(c) to have the  interest on all or any  portion of
                     the  principal amount of indebtedness evidenced by the
                     Notes computed with reference to a LIBOR Rate.

                     (D)   The   term  "LIBOR  Rate"  for  any  LIBOR
                     Interest  Period shall mean a rate  per annum equal to
                     the  sum of  (i) the quotient  of (A) the  Basic LIBOR
                     Rate applicable to that  LIBOR Interest Period divided
                     by  (B) one   minus  the  LIBOR   Reserve  Requirement
                     (expressed  as  a decimal)  applicable  to  that LIBOR
                     Interest Period, plus (ii) five-eighths of one percent
                     (5/8%).     The  LIBOR  Rate  shall   be  rounded,  if
                     necessary, to the next higher 1/16 of 1%.

                     (E)   The term "LIBOR Reserve Requirement" shall
                     mean, with respect to  each LIBOR Interest Period, the
                     stated rate of all reserve requirements (including all
                     basic, supplemental, marginal  and other reserves  and
                     taking  into account  any transitional  adjustments or
                     other scheduled changes in reserve requirements during
                     such LIBOR  Interest Period) that is  specified on the
                     first day of such  LIBOR Interest Period by the  Board
                     of  Governors  of  the  Federal   Reserve  System  for
                     determining  the  maximum  reserve   requirement  with
                     respect to eurocurrency funding (currently referred to
                     as "Eurocurrency liabilities" in  Regulation D of such
                     Board of Governors) applicable to the Agent.

                     (F)    The term  "Regulatory  Change" means  any
                     change  enacted  or  issued  after the  date  of  this
                     Agreement of  any (or the  adoption after the  date of
                     this  Agreement  of any  new)  federal  or state  law,
                     regulation,   interpretation,  direction,   policy  or
                     guideline, or  any court  decision, which in  any case
                     has general application to banks of the class of which
                     any  Bank is a member  and which affects the treatment
                     of any loans of such Bank, all as set forth below.

                (2)  Election  of LIBOR Pricing  Options.  Subject  to
                all  the terms  and conditions  hereof, the Company  may, by
                notice  to the  Agent  received not  later  than 10:30  a.m.
                (Milwaukee time) on  the day  which is  three Business  Days
                prior to the first day of the LIBOR Interest Period selected
                in such  notice, elect to  have all or  such portion  of the
                principal amount  of indebtedness  then evidenced (or  to be
                evidenced at the commencement of such LIBOR Interest Period)
                by  the Notes as the Company may  specify in such notice (in
                the minimum amount of $1,000,000 or any multiple of $100,000
                in  excess of  such amount)  accrue and bear  daily interest
                during  the LIBOR Interest Period so selected at a per annum
                rate equal to the LIBOR Rate for such LIBOR Interest Period;
                provided,  however,  that  no  such  election  shall  become
                effective if the Agent determines (which determination shall
                be binding and conclusive on all parties) that (i) by reason
                of  circumstances  affecting  the  London  interbank  market
                adequate and reasonable means  do not exist for ascertaining
                the applicable  LIBOR Rate;  (ii)  the LIBOR  Rate does  not
                accurately  reflect  the  cost to  the  Banks  of  making or
                maintaining  LIBOR-based loans  in  general;  or  (iii)  any
                Default or Event of Default has  occurred and is continuing.
                Each notice of election  of a LIBOR Pricing Option  shall be
                irrevocable.

          (d)   Special Provisions.

                (1)   Increased Costs.  If any Regulatory Change,

                      (A)   shall subject any Bank to any tax, duty or
                      other charge with respect to any of its loans, Letters
                      of Credit or participations therein,  or Reimbursement
                      Obligations owed to it  hereunder, or shall change the
                      basis  of taxation  of  payments to  any  Bank of  the
                      principal  of or  interest on  its loans  hereunder or
                      Reimbursement Obligations  owed  to it,  or any  other
                      amounts due  under this  Agreement in respect  of such
                      loans or Reimbursement Obligations, or  its obligation
                      to make loans hereunder or issue Letters of Credit  or
                      participate therein (except for changes in the rate of
                      tax on the overall net income of such Bank);

                       (B)  shall impose, modify or make applicable any
                       reserve  (including,  without limitation,  any reserve
                       imposed  by  the Board  of  Governors  of the  Federal
                       Reserve System, but excluding  any reserve included in
                       the  determination of the LIBOR Rate), special deposit
                       or  similar  requirement against  assets  of, deposits
                       with or for the account of, or credit extended by, any
                       Bank; or

                       (C)    shall  impose   on  any  Bank  any  other
                       condition affecting  its loans,  Letters of  Credit or
                       participations    therein,   or    any   Reimbursement
                       Obligation owed to it hereunder; and the result of any
                       of the foregoing is to increase the cost to (or in the
                       case of Regulation D or any other analogous law,  rule
                       or  regulation, to  impose  a cost  on)  such Bank  of
                       making   or   maintaining   any   loans,   issuing  or
                       maintaining  any  Letter of  Credit,  or participating
                       therein,  or to reduce the amount  of any sum received
                       or receivable  by such  Bank under this  Agreement and
                       any document  or instrument related hereto, then after
                       30 days' notice from such  Bank (which notice shall be
                       sent  to  the  Agent  and  the  Company and  shall  be
                       accompanied by a statement setting forth in reasonable
                       detail  the  basis of  such  increased  cost or  other
                       effect  on   the   loans,   Letters   of   Credit   or
                       Reimbursement  Obligations),  the  Company  shall  pay
                       directly  to  such  Bank, on  demand,  such additional
                       amount  or amounts  as will  compensate such  Bank for
                       such increased  cost or such reduction  incurred on or
                       after the date  of the  giving of such  notice to  the
                       Agent and the Company.

                        Each  of  the Banks  represents  to  the Company
                        that, as  of the date hereof,  it is not aware  of any
                        fact  or  circumstance that  would  give  rise to  any
                        increased  cost under  this section  2.2(d)(1).   Each
                        Bank further agrees that, for purposes of this section
                        2.2(d)(1),  it will not treat  the Company in a manner
                        different  from its  other  commercial loan  customers
                        having similar loan relationships with the Bank.

                  (2)   Changes in Law Rendering Certain Loans Unlawful.
                  In  the event that any Regulatory Change should make it (or,
                  in  the  good  faith  judgment   of  a  Bank,  should  raise
                  substantial questions as  to whether it  is) unlawful for  a
                  Bank  to make, maintain  or fund a  loan subject  to a LIBOR
                  Rate, then (i) such  Bank shall promptly notify each  of the
                  other parties hereto,  (ii) the obligation  of all Banks  to
                  make such loan shall, upon  the effectiveness of such event,
                  be  suspended for  the  duration of  such unlawfulness,  and
                  (iii) to the  extent that it  is unlawful  for such Bank  to
                  maintain an outstanding loan  subject to a LIBOR Rate,  such
                  loan shall  thereafter bear  interest at  the Prime  Rate or
                  such other lower rate as  may be agreed upon by  the Company
                  and the Bank.

                  (3)   Funding Losses.  The Company hereby agrees  that
                  upon demand  by any Bank (which demand  shall be sent to the
                  Agent  and  the  Company  and  shall  be  accompanied  by  a
                  statement setting  forth in reasonable detail  the basis for
                  the calculations  of the  amount being claimed)  the Company
                  will indemnify  such Bank  against any  net loss  or expense
                  which  such Bank  may sustain  or incur  (including, without
                  limitation, any  net loss or  expense incurred by  reason of
                  the liquidation  or reemployment of deposits  or other funds
                  acquired by such  Bank to fund or maintain loans hereunder),
                  as  reasonably determined by such  Bank, as a  result of (i)
                  any payment or  prepayment of  any loan subject  to a  LIBOR
                  Rate  of such Bank  on a date  other than the last  day of a
                  LIBOR Interest  Period for such loan whether or not required
                  by  any  other provision  of  this  Agreement, or  (ii)  any
                  failure  of  the  Company to  borrow  any  loans  on a  date
                  specified therefor in a notice of borrowing pursuant to this
                  Agreement.

                  (4)   Discretion of  Banks  as to  Manner of  Funding.
                  Notwithstanding  any  provision  of this  Agreement  to  the
                  contrary, each  Bank shall be entitled to  fund and maintain
                  its funding of all or any part of its loans hereunder in any
                  manner it sees fit.

                  (5)   Capital  Adequacy.    If any  Regulatory  Change
                  affects the  treatment  of any  loan,  Letter of  Credit  or
                  participation  therein of a Bank  as an asset  or other item
                  included  for the  purpose  of calculating  the  appropriate
                  amount  of  capital to  be maintained  by  such Bank  or any
                  corporation  controlling such  Bank  and has  the effect  of
                  reducing  the   rate  of  return  on  such  Bank's  or  such
                  corporation's capital as a consequence of the obligations of
                  such Bank hereunder to a level below that which such Bank or
                  such corporation could have achieved but for such Regulatory
                  Change   (taking   into   account   such   Bank's   or  such
                  corporation's policies with respect  to capital adequacy) by
                  an amount deemed in good faith  by such Bank to be material,
                  then after 30 days' notice from such Bank to the Company and
                  the Agent  of such Regulatory Change, the  Company shall pay
                  to such  Bank, on demand, such additional  amount or amounts
                  as  will compensate  such Bank  or such corporation,  as the
                  case may be,  for such  reduction incurred on  or after  the
                  date  of the  giving of  such notice  to the  Agent and  the
                  Company.    Such Bank  shall submit,  to  the Agent  and the
                  Company,  a statement as to the amount of such compensation,
                  prepared  in good faith and  in reasonable detail.   Each of
                  the Banks represents  to the  Company that, as  of the  date
                  hereof, it is  not aware  of any fact  or circumstance  that
                  would  give  rise to  a  claim for  compensation  under this
                  section 2.2(d)(5).

                  (6)   Conclusiveness   of   Statements;  Survival   of
                  Provisions.    Determinations  and  statements  of any  Bank
                  pursuant  to sections 2.2(d)(1),  (2), (3) and  (5) shall be
                  rebuttably presumptive  evidence of the  correctness of  the
                  determinations and statements and shall be conclusive absent
                  manifest  error  if the  Company  fails  to deliver  written
                  notice  to the  Agent within  30  days of  (i)  the date  of
                  mailing  of such statement or  (ii) the giving  of notice of
                  such  determination if  no such  statement is  mailed.   The
                  provisions of  section 2.2(d)(1), (3) and  (5) shall survive
                  the  obligation of  the  Banks to  extend credit  under this
                  Agreement and  the repayment of the  loans and Reimbursement
                  Obligations.

        2.3   Computations; Non-Business Days.  All fees, and all interest
payable on the Notes, shall be computed for the  actual number of days elapsed
using  a daily rate determined  by dividing the annual rate  by 360.  Whenever
any payment to be made hereunder or under  any Note shall be stated to be  due
on  a  non-Business Day,  such  payment may  be  made on  the  next succeeding
Business Day, and such extension of  time shall be included in the computation
of interest under the Notes, or fees payable hereunder, as the case may be.

        2.4   Application of Payments.

              (a)   All  payments of  principal,  interest and  fees under
              this Agreement  and  the Notes  shall  be  made to  the  Agent  in
              immediately available funds  for the ratable account  of the Banks
              and  the holders of the Notes then outstanding, as appropriate, in
              respect of amounts then  due hereunder.  The Agent  shall promptly
              distribute to  each such  Bank or  holder pro  rata the  amount of
              principal,  interest or fees received by the Agent for the account
              of such holder.   Any payment  to the Agent  for the account of  a
              Bank or a holder of a Note under this Agreement shall constitute a
              payment by the  Company to such  Bank or holder  of the amount  so
              paid to the Agent, and any Notes or portions thereof so paid shall
              not  be considered outstanding for  any purpose after  the date of
              such payment to the Agent.

               (b)   All  payments   received  by  the   Agent  under  this
               Agreement from any source shall be applied to the  obligations of
               the Company hereunder in the following order of priority:

                     (i) First, to the payment of all unreimbursed fees and
                     expenses due hereunder;

                     (ii) Second, to the repayment of all outstanding loans
                     under the Demand Line and all accrued interest thereon;

                     (iii) Third,  to the payment of  all outstanding loans
                     under the Aggregate  Commitment, to the extent then due and
                     payable, and all accrued interest thereon;

                     (iv)   Fourth,   to   secure  reimbursement   of   the
                     outstanding  face amount  of all Letters  of Credit issued
                     against the Demand Line;

                     (v) Fifth, to secure  reimbursement of the outstanding
                     face amount of all Letters of Credit issued against the
                     Aggregate Commitment; and

                     (vi)  Sixth,  to secure  payment  at  maturity of  all
                     outstanding Commercial Paper, including for this purpose 
                     all Nicolet Funding Corp. Loans.

        2.5   Pro  Rata  Treatment.     All  payments  or  prepayments  of
principal, interest  or fees shall  be made  pro rata in  accordance with  the
amounts of the Notes then due.  In the  event that any Bank shall receive from
the  Company or any  other source (other  than the sale  of a participation to
another  commercial lender  pursuant  to section  10.10)  any payment  of,  on
account of, or for any obligation of the Company  hereunder or under the Notes
(whether pursuant  to the  exercise of  any right of  set off,  banker's lien,
realization upon any  security held  for or appropriated  to such  obligation,
counterclaim or otherwise) other than as  above provided, then such Bank shall
immediately  purchase, without  recourse  and for  cash,  an interest  in  the
obligations of the same nature held by the other Banks so that each Bank shall
thereafter have a percentage interest in all of such obligations  equal to the
percentage  interest which such Bank held in the Notes outstanding immediately
before  such  payment; provided,  that if  any  payment so  received  shall be
recovered in whole or in part from such purchasing Bank, the purchase shall be
rescinded and the purchase price restored  to the extent of such recovery, but
without interest.  The  Company specifically acknowledges and consents  to the
preceding sentence.

        2.6   Set Off.  In the event  that the unpaid principal balance of
the Notes or any other amount becomes immediately due and  payable pursuant to
section 7.2, each Bank may offset and apply any monies, balances, accounts and
deposits (including certificates of deposit) of the Company then at such  Bank
toward the payment  of the Note  or Notes held by  such Bank or  other amounts
owed to it  hereunder.  Promptly upon its charging any  account of the Company
pursuant to  this section,  the Bank  shall give  the Company  notice thereof,
provided that failure to give such notice shall not affect  the obligations of
the Company hereunder.

                                   ARTICLE III

                               CONDITIONS OF BORROWING

        Without limiting any of the other terms of this Agreement, none of
the Banks shall be required to make any loan to the Company hereunder or issue
any  Letter  of  Credit unless  each  of  the  following conditions  has  been
satisfied:

        3.1   Representations.      The  representations   and  warranties
contained in Article IV hereof continue to be true and correct  on the date of
such loan and no Default or Event of Default hereunder shall have occurred and
be continuing.

        3.2   Insurance  Certificate.  Prior to the initial loan the Banks
shall have received  satisfactory evidence that  the Company maintains  hazard
and liability insurance coverage reasonably satisfactory to the Banks.

        3.3   Form U-1.   Prior to the initial loan the Company shall have
executed and delivered to the Banks a Federal Reserve Form U-1 provided for in
Regulation U of the Board of Governors of the Federal Reserve System, and  the
statements made therein shall be such, in the reasonable opinion of the Banks,
as  to  permit  the  transactions  contemplated  hereby  without violation  of
Regulation U.

        3.4   Counsel  Opinion.  Prior to the initial loan the Banks shall
have  received  from  their  special  counsel  and   from  Company's  counsel,
satisfactory opinions  as to  such  matters relating  to the  Company and  its
Subsidiaries,  the validity and enforceability of this Agreement, the loans to
be made hereunder and the other documents  required by this Article III as the
Banks shall reasonably  require.  The Company shall execute  and/or deliver to
the  Banks or their respective counsel such documents concerning its corporate
status and the authorization of such transactions as may be requested.

        3.5   Proceedings   Satisfactory.     All  proceedings   taken  in
connection with  the  transactions contemplated  by  this Agreement,  and  all
instruments, authorizations  and other documents applicable  thereto, shall be
satisfactory in form and substance to the Banks and their respective counsel.

        3.6   Violation of Environmental Laws.   In the reasonable opinion
of the Banks there shall not exist any uncorrected violation by the Company or
any Subsidiary of an Environmental Law or any condition which requires, or may
require, a cleanup,  removal or other  remedial action by  the Company or  any
Subsidiary  under any  Environmental Laws  costing $2,500,000  or more  in the
aggregate.

                                  ARTICLE IV

                          REPRESENTATIONS AND WARRANTIES

         In order to induce the Banks to make the loans as provided herein,
the Company represents  and warrants to  the Banks as  follows, except as  set
forth in a  letter (the "Information and Exceptions Letter")  delivered to the
Banks not  later  than three  (3) Business  Days  prior to  the  date of  this
Agreement.

        4.1  Organization.  The Company and each of its Subsidiaries is a
corporation duly organized and existing in good standing under the laws of the
jurisdiction under which it  was incorporated, and has all requisite power and
authority, corporate  or otherwise,  to conduct  its business  and to  own its
properties.  Set forth in the  Information and Exceptions Letter is a complete
and accurate list  of all of its  Subsidiaries, showing as of the  date hereof
(as  to each  such  Subsidiary) the  jurisdiction  of its  incorporation,  the
percentage  of the  outstanding shares  of each  class of capital  stock owned
(directly or  indirectly) by the Company  and the number of  shares covered by
all  outstanding  options, warrants,  rights  of conversion  or  purchase, and
similar rights.  All of  the outstanding stock of all of the  Subsidiaries has
been legally and validly  issued, is fully  paid and non-assessable except  as
provided by section 180.0622(2)(b)  of the Wisconsin Business  Corporation Law
and its predecessor statute,  as judicially interpreted, and  is owned by  the
Company  or one  or more  other Subsidiaries  free and  clear of  all pledges,
liens, security interests and other  charges or encumbrances.  The Company  is
duly licensed or  qualified to do business in all  jurisdictions in which such
qualification is  required, and failure  to so qualify  could have a  material
adverse  effect on the property, financial condition or business operations of
the Company. 

        4.2   Authority.  The execution,  delivery and performance of this
Agreement,   the  Notes  and  the  documents  required  by  Article  III  (the
"Collateral Documents") are within  the corporate powers of the  Company, have
been duly authorized by all necessary corporate action and do not and will not
(i) require any  consent or approval of the stockholders  of the Company, (ii)
violate any  provision  of the  articles of  incorporation or  by-laws of  the
Company  or of any law,  rule, regulation, order,  writ, judgment, injunction,
decree, determination or award presently in effect having applicability to the
Company or any Subsidiary; (iii) require the consent or approval of, or filing
or  registration with,  any governmental  body, agency  or authority;  or (iv)
result in  a  breach  of or  constitute  a default  under,  or result  in  the
imposition of any lien, charge or encumbrance upon any property of the Company
or any Subsidiary pursuant to, any indenture or other agreement or  instrument
under  which the Company or  any Subsidiary is  a party or by  which it or its
properties may  be bound or affected.  This Agreement constitutes, and each of
the Notes  and each of  the Collateral  Documents when executed  and delivered
hereunder will constitute, legal, valid and binding obligations of the Company
or other signatory  enforceable in accordance  with its terms, except  as such
enforceability  may be  limited by  bankruptcy or  similar laws  affecting the
enforceability of creditors' rights generally.

        4.3   Investment Company Act of 1940.  Neither the Company nor any
Subsidiary  is an  "investment  company"  or  a  company  "controlled"  by  an
"investment company" within the meaning of the Investment Company Act of 1940,
as amended.

        4.4   Employee Retirement Income  Security Act.  All  Plans are in
compliance in all material  respects with the applicable provisions  of ERISA.
Neither  the Company nor any Subsidiary has incurred any material "accumulated
funding  deficiency" within  the  meaning of  section  302(a)(2) of  ERISA  in
connection with any  Plan.  There has been  no Reportable Event for  any Plan,
the occurrence of which would have  a materially adverse effect on the Company
or any Subsidiary, nor has the Company or any Subsidiary incurred any material
liability  to the Pension Benefit  Guaranty Corporation under  section 4062 of
ERISA  in connection with any Plan.   The Unfunded Liabilities of all Plans do
not in the aggregate exceed $2,500,000.

         4.5   Financial  Statements.   The consolidated  and consolidating
balance sheets  of the Company and  its Subsidiaries as of  December 31, 1993,
and  the  consolidated and  consolidating statements  of  profit and  loss and
surplus of the Company and  its Subsidiaries for the year ended  on that date,
as  prepared by  the Company  and certified  by Ernst  & Young  and heretofore
furnished to the Banks, present fairly  the financial condition of the Company
and such Subsidiaries as of that date, and the results of their operations for
the  fiscal year ended on that date.   Since December 31, 1993, there has been
no  material adverse change in  the property, financial  condition or business
operations of the Company or any Subsidiary.

         4.6   Liens.   The  Company  and  each  Subsidiary  has  good  and
marketable  title to all of  its assets, real and personal,  free and clear of
all  liens, security interests, mortgages and encumbrances of any kind, except
Permitted Liens.  To the best of the Company's knowledge and belief, all owned
and leased buildings and equipment of the Company and its  Subsidiaries are in
good condition, repair and working order  in all material respects and conform
in all material respects to all applicable laws, regulations and ordinances.

         4.7   Contingent  Liabilities.    Neither  the  Company  nor   any
Subsidiary  has any  guarantees  or other  contingent liabilities  outstanding
(including, without limitation, liabilities by way of agreement, contingent or
otherwise, to  purchase, to provide funds  for payment, to supply  funds to or
otherwise  invest in the  debtor or otherwise  to assure  the creditor against
loss), except those permitted by section 5.7 hereof.

         4.8   Taxes.    Except as  expressly  disclosed  in the  financial
statements  referred to  in section  4.5 above,  neither the  Company nor  any
Subsidiary has any material outstanding unpaid tax liability (except for taxes
which  are  currently  accruing  from  current  operations  and  ownership  of
property,  which  are  not delinquent),  and  no  tax  deficiencies have  been
proposed or assessed  against the Company or any Subsidiary.   The most recent
completed  audit  of the  Company's federal  income  tax returns  was  for the
Company's income tax  year ending December  31, 1989, and  all taxes shown  by
such returns (together with any adjustments arising out of such audit, if any)
have been paid.

         4.9   Absence  of  Litigation.     Neither  the  Company  nor  any
Subsidiary is a  party to any litigation or administrative  proceeding, nor so
far as is known by the Company is any litigation  or administrative proceeding
threatened against it  or any Subsidiary, which in either  case (i) relates to
the execution, delivery or performance of this Agreement, the Notes, or any of
the  Collateral  Documents, (ii)  could,  if adversely  determined,  cause any
material adverse change in the property, financial condition or the conduct of
the  business of  the Company  and its  Subsidiaries taken  as a  whole, (iii)
asserts  or alleges the Company or any Subsidiary violated Environmental Laws,
(iv) asserts or alleges that Company or any Subsidiary is required to cleanup,
remove, or  take  remedial  or other  response  action due  to  the  disposal,
depositing, discharge, leaking or other release of any hazardous substances or
materials,  or (v)  asserts  or  alleges that  Company  or  any Subsidiary  is
required to pay all  or a portion of the  cost of any past, present  or future
cleanup,  removal or remedial or other response  action which arises out of or
is related to the disposal, depositing, discharge, leaking or other release of
any hazardous substances  or materials  by Company or  any Subsidiary,  except
with respect to violations, cleanups, removals and other remedial and response
actions  referred to  clauses (iii), (iv)  and (v)  above which  will cost the
Company and its Subsidiaries less than $2,500,000 in the aggregate.

        4.10  Absence of Default.   No event has occurred which  either of
itself or with  the lapse of time or the giving  of notice or both, would give
any creditor  of the Company  or any  Subsidiary the right  to accelerate  the
maturity of any  indebtedness of the  Company or  any Subsidiary for  borrowed
money.  Neither the Company  nor any Subsidiary is in default under  any other
lease, agreement or  instrument, or  any law, rule,  regulation, order,  writ,
injunction, decree,  determination or  award, non-compliance with  which could
materially  adversely affect  its  property, financial  condition or  business
operations.

        4.11  No  Burdensome  Agreements.   Neither  the  Company nor  any
Subsidiary  is a party to any agreement, instrument or undertaking, or subject
to any other restriction, (i) which materially adversely affects the property,
financial condition or business operations of the Company and its Subsidiaries
taken  as a  whole, or  (ii) under  or pursuant  to which  the Company  or any
Subsidiary  is or will be  required to place (or  under which any other person
may place) a lien upon any of its properties securing indebtedness either upon
demand or  upon the happening  of a  condition, with or  without such  demand,
other than Permitted Liens.

        4.12  Trademarks, etc.   The Company and  its Subsidiaries possess
adequate trademarks, trade names,  copyrights, patents, permits, service marks
and licenses, or rights thereto, for the present and planned future conduct of
their respective businesses substantially as  now conducted, without any known
conflict with  the rights of others  which might result in  a material adverse
effect on the Company and its Subsidiaries taken as a whole.

        4.13  Partnerships; Joint  Ventures.  Neither the  Company nor any
Subsidiary is a member of any partnership or joint venture except as permitted
under section 5.4.

        4.14  Full  Disclosure.     No  information,  exhibit   or  report
furnished by the Company or any Subsidiary to any Bank in connection  with the
negotiation or execution of this Agreement contained any material misstatement
of fact as of the date  when made or omitted to  state a material fact or  any
fact necessary to  make the statements contained therein not  misleading as of
the date when made.

        4.15  Fiscal  Year.   The  fiscal year  of  the Company  and  each
Subsidiary ends on December 31 of each year.

        4.16  Environmental Conditions.   To the Company's knowledge after
reasonable investigation, there are no conditions existing currently or likely
to exist  during the term of this Agreement which would subject the Company or
any Subsidiary to damages, penalties, injunctive relief or cleanup costs under
any  Environmental Laws  or which  require or  are likely to  require cleanup,
removal, remedial action or  other response pursuant to Environmental  Laws by
the  Company or any  Subsidiary, except for  such matters which  will cost the
Company and its Subsidiaries less than $2,500,000 in the aggregate.

        4.17  Environmental Judgments,  Decrees and  Orders.   Neither the
Company nor  any Subsidiary  is  subject to  any  judgment, decree,  order  or
citation  related to  or arising  out of  Environmental Laws  and  neither the
Company  nor  any  Subsidiary  has  been named  or  listed  as  a  potentially
responsible party by any governmental body or agency in a matter arising under
any Environmental Laws,  except for such  matters which will cost  the Company
and its Subsidiaries less than $2,500,000 in the aggregate.


                                 ARTICLE V

                              NEGATIVE COVENANTS

         While  any part of the credit granted  to the Company is available
and while any part of the principal of or interest on any Note  remains unpaid
or any Letter of Credit Obligation remains outstanding,  the Company shall not
do any of the following, or permit  any Subsidiary to do any of the following,
without the prior written consent of the Required Banks:

        5.1   Restriction of Indebtedness.   Create, incur, assume or have
outstanding any indebtedness for borrowed money or the deferred purchase price
of any asset (including obligations under Capitalized Leases), except:

              (a)   the Notes issued under this Agreement;

              (b)   outstanding  indebtedness  in  respect  of  industrial
              revenue bond financing shown  on the financial statements referred
              to in section 4.5 above, provided that such indebtedness shall not
              be renewed, extended or increased;

              (c)   additional long-term indebtedness incurred pursuant to
              an offering  of long-term notes,  bonds or similar  obligations of
              the  Company; provided  that, simultaneously  with the  closing of
              such  debt offering, the Aggregate  Commitment shall be reduced by
              an amount equal  to the net proceeds to the  Company of such long-
              term indebtedness; 

              (d)   indebtedness   described   in   section   10.1(p)(iv),
              provided  such  indebtedness  does  not  exceed  an  aggregate  of
              $5,000,000 outstanding at any one time; 

              (e)   Commercial Paper  in an  aggregate face amount  of not
              more than the amount permitted by section 1.9(a);

              (f)   Nicolet Funding  Corp.  Loans in  aggregate  principal
              amount of not more than the amount permitted by section 1.9(e);

              (g)   unsecured  indebtedness which  is subordinated  to the
              prior payment of the Company's obligations under this Agreement in
              a manner satisfactory to the Banks;

              (h)   indebtedness in respect of Capitalized Leases, provided that
              the  aggregate lease payments thereunder do not exceed $1,000,000
              in any fiscal year of the Company; and

              (i)   other  indebtedness  not exceeding  $5,000,000  in aggregate
              principal amount at any time outstanding.

        5.2   Restriction on Liens.   Create  or permit to  be created  or
allow to  exist  any mortgage,  pledge,  encumbrance  or other  lien  upon  or
security interest  in any property or asset now owned or hereafter acquired by
the Company or any Subsidiary, except Permitted Liens.

        5.3   Sale and Leaseback.  Enter into any  agreement providing for
the leasing by the Company or a Subsidiary of property which has been or is to
be sold or transferred by  the Company or a Subsidiary to the  lessor thereof,
or  which  is  substantially  similar  in  purpose  to  property  so  sold  or
transferred, except for agreements relating to sales of property not exceeding
$5,000,000 (in gross sales proceeds to the Company) in the aggregate.

        5.4   Acquisitions and Investments.  Acquire any other business or
make any loan, advance or extension of  credit to, or investment in, any other
person,  corporation   or   other   entity   (including   without   limitation
Subsidiaries, partnerships and joint ventures), including investments acquired
in exchange for stock or other securities or  obligations of any nature of the
Company or any Subsidiary, except:

               (a)   investments  in (i)  bank repurchase  agreements; (ii)
               savings  accounts  or  certificates  of  deposit in a  financial
               institution  of recognized  standing; (iii) obligations issued or
               fully guaranteed by the United States; and (iv) prime commercial
               paper  maturing within 90  days of the date of acquisition by the
               Company or a Subsidiary;

               (b)   loans and advances made to employees and agents in the
               ordinary course of business, such as travel and entertainment
               advances and similar items;

                (c)   investments in the Company by a Subsidiary;

                (d)   credit extended to customers in the ordinary course of
                business; 

                (e)   other  investments outstanding  on December  31, 1993,
                and shown on the financial statements referred to in section 4.5
                above, provided that such investments shall not be increased; 
                and

                 (f)   additional acquisitions and investments in present and
                 future Subsidiaries and joint ventures, provided that all such
                 acquisitions and investments (valued at original cost without 
                 regard to subsequent increases or decreases in the value 
                 thereof) shall not exceed (i) $15,000,000 in the aggregate and 
                 (ii) $5,000,000 with respect to any single entity.

        5.5   Liquidation; Merger;  Disposition of  Assets.   Liquidate or
dissolve;  or  merge with  or  into  or consolidate  with  or  into any  other
corporation or entity  except a merger of  a wholly-owned Subsidiary  into the
Company  or  another wholly-owned  Subsidiary;  or  sell, lease,  transfer  or
otherwise dispose  of all or any  substantial part of its  property, assets or
business (other  than sales made in  the ordinary course of  business), or any
stock of any Subsidiary.

        5.6   Accounts  Receivable.   Discount or  sell with  recourse, or
sell  for less  than the face  amount thereof,  any of  its notes  or accounts
receivable, whether now owned or hereafter acquired.

        5.7   Contingent  Liabilities.   Guarantee or  become a  surety or
otherwise contingently liable (including, without limitation, liable by way of
agreement, contingent or otherwise, to purchase, to provide funds for payment,
to supply  funds to or otherwise  invest in the debtor or  otherwise to assure
the creditor against loss) for any obligations of others, except (i)  pursuant
to  the deposit  and collection of  checks and  similar items  in the ordinary
course of business,  (ii) in connection with letters of  credit issued for the
account  of the Company  from time  to time by  Republic National Bank  of New
York, provided that (A) such letters of credit shall not exceed $10,000,000 in
aggregate face amount at any time outstanding  and (B) none of such letters of
credit shall  remain outstanding on  or after  June 1, 1995,  and (iii)  other
contingent  liabilities in respect of third party obligations not exceeding an
aggregate of $5,000,000 outstanding at any one time.

        5.8   Affiliates.    Suffer or  permit  any  transaction with  any
Affiliate,  except on terms  not less favorable  to the Company  or Subsidiary
than  would be usual and customary in similar transactions with non-affiliated
persons.


                                 ARTICLE VI

                             AFFIRMATIVE COVENANTS

          While any part of  the credit granted to the Company  is available
and  while any part of the principal of or interest on any Note remains unpaid
or any  Letter  of Credit  Obligation  is outstanding,  and  unless waived  in
writing by the Required Banks, the Company shall:

        6.1   Financial Status.  Maintain:

        (a)   At all times a Consolidated  Current Ratio of at least
        2.00 to 1.00; 

        (b)   A  ratio   of   Consolidated  Total   Liabilities   to
        Consolidated Tangible Net Worth of (i) not  more than 1.00 to 1.00
        at all times prior to January 1, 1996 and (ii) not  more than 0.85
        to 1.00 at all times after December 31, 1995; and

        (c)   At the end of each fiscal quarter a Consolidated Fixed
        Charge  Coverage Ratio  for the  four consecutive  fiscal quarters
        then ended of at least 3.00 to 1.00.

        6.2   Insurance.   Maintain insurance in such  amounts and against
such  risks  as is  customary  by companies  engaged  in the  same  or similar
businesses and similarly situated.

        6.3   Corporate  Existence;  Obligations.    Do,  and  cause  each
Subsidiary  to do,  all  things  necessary to:    (i) maintain  its  corporate
existence (except for  mergers permitted  by section 5.5)  and all rights  and
franchises necessary or desirable for the conduct of its business; (ii) comply
in  all material  respects with  all applicable  laws, rules,  regulations and
ordinances,  and  all  restrictions   imposed  by  governmental   authorities,
including those relating  to environmental standards  and controls; and  (iii)
pay,  before the same become  delinquent and before  penalties accrue thereon,
all  taxes, assessments  and  other governmental  charges  against it  or  its
property, and all of its other liabilities,  except to the extent and so  long
as the  same are being contested  in good faith by  appropriate proceedings in
such  manner as not  to cause any  material adverse effect  upon its property,
financial condition  or business  operations, with adequate  reserves provided
for such payments.

        6.4   Business  Activities.   Continue  to carry  on its  business
activities  in substantially the manner  such activities are  conducted on the
date  of this Agreement and not make any  material change in the nature of its
business.

        6.5   Properties.   Keep  and cause  each Subsidiary  to keep  its
properties (whether owned  or leased)  in good condition,  repair and  working
order, ordinary wear and tear and  obsolescence excepted, and make or cause to
be made from time to time all necessary repairs thereto (including external or
structural repairs) and  renewals and replacements thereof consistent with the
exercise of its reasonable business judgment.

        6.6   Accounting  Records;  Reports.    Maintain  and  cause  each
Subsidiary  to maintain  a  standard  and  modern  system  for  accounting  in
accordance  with  generally  accepted  principles  of  accounting consistently
applied throughout all accounting periods and consistent with those applied in
the preparation of  the financial statements referred  to in section 4.5;  and
furnish  to the  Agent such  information respecting  the business,  assets and
financial condition  of  the Company  and  its Subsidiaries  as  any Bank  may
reasonably request and, without request, furnish to the Agent:

              (a)   Within  45 days  after the  end of  each of  the first
              three quarters of each fiscal year of the Company (i) consolidated
              and consolidating balance  sheets of  the Company and  all of  its
              Subsidiaries as of the close of such quarter and of the comparable
              quarter in  the preceding fiscal  year; and (ii)  consolidated and
              consolidating  statements of income and surplus of the Company and
              all of its Subsidiaries for such quarter and for that  part of the
              fiscal year  ending with  such quarter  and for  the corresponding
              periods of the preceding fiscal year; all in reasonable detail and
              certified as true and  correct (subject to audit and  normal year-
              end adjustments)  by the chief  financial officer of  the Company;
              and

              (b)   As  soon as available, and in any event within 90 days
              after the close of each fiscal year  of the Company, a copy of the
              audit  report  for such  year  and  accompanying consolidated  and
              consolidating  financial  statements   of  the  Company   and  its
              Subsidiaries,  as  prepared by  independent public  accountants of
              recognized  standing   selected  by  the  Company  and  reasonably
              satisfactory to the  Required Banks, which  audit report shall  be
              accompanied by  an opinion of such accountants, in form reasonably
              satisfactory  to the Required Banks,  to the effect  that the same
              fairly  present  the financial  condition of  the Company  and its
              Subsidiaries and the results of its and their operations as of the
              relevant dates thereof; and

              (c)   As  soon  as  available,  copies  of  all  reports  or
              materials submitted or distributed  to shareholders of the Company
              or filed  with the  Securities  and Exchange  Commission or  other
              governmental agency having  regulatory authority over  the Company
              or any Subsidiary or with any national securities exchange; and

              (d)   Promptly, and  in any event  within 10  days after  an
              officer of the Company has actual knowledge thereof a statement of
              the  chief financial officer of  the Company describing:   (i) any
              Default or Event of  Default hereunder, or any other  event which,
              either of itself or with the lapse of time or the giving of notice
              or  both,  would constitute  a  default under  any  other material
              agreement  to  which the  Company or  any  Subsidiary is  a party,
              together  with  a  statement  of the  actions  which  the  Company
              proposes  to  take  with  respect  thereto; (ii)  any  pending  or
              threatened  litigation or  administrative  proceeding of  the type
              described in section 4.9; and (iii) any fact or circumstance which
              is  materially adverse  to  the property,  financial condition  or
              business operations of the Company and its Subsidiaries taken as a
              whole; and

              (e)(i)   Promptly, and in any event within 30 days, after an
              officer  of  the  Company   acquires  actual  knowledge  that  any
              Reportable  Event  with  respect  to  any  Plan  has  occurred,  a
              statement of  the chief financial  officer of the  Company setting
              forth details as to such Reportable Event and the action which the
              Company proposes  to take  with respect  thereto, together with  a
              copy of any notice of  such Reportable Event given to  the Pension
              Benefit Guaranty Corporation if a copy of such notice is available
              to  the Company, (ii) promptly  after the filing  thereof with the
              Internal  Revenue  Service,  copies  of each  annual  report  with
              respect  to  each  Plan  administered by  the  Company  and  (iii)
              promptly after receipt thereof, a copy of any notice (other than a
              notice of general application) the Company, any Subsidiary  or any
              member  of  the Controlled  Group  may  receive  from the  Pension
              Benefit Guaranty Corporation or  the Internal Revenue Service with
              respect to any Plan administered by the Company.

       The financial statements referred to in (a) and (b) above shall be
accompanied by a  certificate by  the chief financial  officer of the  Company
demonstrating compliance with the covenants in section 6.1 during the relevant
period and stating that, as  of the close of  the last period covered in  such
financial statements, no condition  or event had occurred which  constitutes a
Default  hereunder or  which, after  notice or  lapse of  time or  both, would
constitute a Default  hereunder (or if  there was such  a condition or  event,
specifying  the same).   The audit report  referred to  in (b) above  shall be
accompanied by a certificate by the accountants who prepared the audit report,
as of  the date  of such audit  report, stating  that in  the course of  their
audit, nothing  has come  to their attention  suggesting that  a condition  or
event  has  occurred which  constitutes a  Default  hereunder or  which, after
notice or lapse of  time or both, would constitute a Default  hereunder (or if
there  was  such  a  condition  or  event,  specifying  the  same);  but  such
accountants shall  not be liable  for any failure  to obtain knowledge  of any
such condition or  event.  The  Agent shall  promptly furnish to  each of  the
Banks  (i) copies of the certificates delivered  to the Agent pursuant to this
paragraph, and (ii) copies of any  statements delivered to the Agent  pursuant
to section 6.6(d) or (e) above.

        6.7   Inspection of Records.   Permit representatives of the Banks
at their own  expense to visit and  inspect any of the  properties and examine
any  of the  books and  records  of the  Company and  its Subsidiaries  at any
reasonable time and as often as may be reasonably desired.

        6.8   Compliance with  Environmental Laws.   Timely comply  in all
material  respects,  and  cause each  Subsidiary  to  comply  in all  material
respects, with all applicable Environmental Laws.

        6.9   Environmental Audit.  Permit, at its expense, at the request
of the  Required Banks, an Environmental  Audit solely for the  benefit of the
Banks,  to be conducted by  the Banks or an  independent agent selected by the
Banks, but  only in the  event of  a circumstance or  condition of the  nature
described  in section  6.10 below  which, in  the  reasonable judgment  of the
Required Banks, will  cost the  Company $2,500,000 or  more in the  aggregate.
This provision shall not relieve the Company or any Subsidiary from conducting
its  own Environmental Audits  or taking any  other steps  necessary to comply
with Environmental Laws.

         6.10  Orders, Decrees and Other Documents.   Provide to the Agent,
immediately  upon receipt,  copies  of any  correspondence, notice,  pleading,
citation, indictment,  complaint, order, decree,  or other  document from  any
source asserting or alleging a circumstance or condition which requires or may
require  a  financial  contribution by  the  Company or  any  Subsidiary  or a
cleanup, removal, remedial action, or  other response by or on the part of the
Company  or any Subsidiary under Environmental Laws  or which seeks damages or
civil, criminal or  punitive penalties from the Company or  any Subsidiary for
an  alleged   violation  of   Environmental  Laws;  provided,   however,  such
documentation  need not  be  delivered  to  the Agent  unless  and  until  the
circumstances or conditions referred  to therein will, individually or  in the
aggregate with any  other such matters, likely result in  costs to the Company
and its Subsidiaries of $1,000,000 or more.


                                   ARTICLE VII

                                     DEFAULTS

        7.1   Defaults.   The  occurrence  of  any  one  or  more  of  the
following events shall constitute an "Event of Default":

              (a)   The  Company shall fail to pay (i) any interest due on
              any Revolving Credit  Note, or any other  amount payable hereunder
              (other than a  principal payment  on any Note  or a  Reimbursement
              Obligation)  by five days after the  same becomes due; or (ii) any
              principal  amount  due  on  any  Revolving  Credit  Note  or   any
              Reimbursement Obligation when due;

              (b)   The  Company  shall  default  in  the  performance  or
              observance  of  any agreement,  covenant, condition,  provision or
              term  contained in Article V  (other than section  5.8) or section
              6.1 of this Agreement;

              (c)   The  Company  shall  default  in  the  performance  or
              observance of any of  the other agreements, covenants, conditions,
              provisions or terms in  this Agreement or any Collateral  Document
              and  such  default continues  for a  period  of thirty  days after
              written  notice thereof  is given  to the  Company  by any  of the
              Banks;

              (d)   Any  representation or  warranty  made by  the Company
              herein  or  any  certificate  delivered pursuant  hereto,  or  any
              financial statement  delivered to any Bank  hereunder, shall prove
              to have been  false in any  material respect as  of the time  when
              made or given;

              (e)   The Company or any Subsidiary shall fail to pay as and
              when  due and  payable  (whether at  maturity, by  acceleration or
              otherwise) all  or any part of the principal of or interest on any
              indebtedness of or assumed by it (including without limitation the
              Demand Notes), or of the rentals  due under any lease or sublease,
              or of  any other obligation for the payment of money, in each case
              where such payments aggregate $1,000,000 or more, and such default
              shall not be cured within the  period or periods of grace, if any,
              specified  in  the  instruments  governing  such  obligations;  or
              default  shall  occur under  any  evidence of,  or  any indenture,
              lease,  sublease,  agreement or  other  instrument governing  such
              obligations,  and such default shall continue for a period of time
              sufficient  to permit the acceleration of the maturity of any such
              indebtedness or other obligation or  the termination of such lease
              or  sublease,  unless  the  Company or  such  Subsidiary  shall be
              contesting such default in good faith by appropriate proceedings;

              (f)   A  final  judgment  which,  together  with  all  other
              outstanding   final   judgments  against   the  Company   and  its
              Subsidiaries, or  any of them,  exceeds an  aggregate of  $100,000
              shall be entered against  the Company or any Subsidiary  and shall
              remain   outstanding  and   unsatisfied,  unbonded,   unstayed  or
              uninsured after 60 days from the date of entry thereof;

              (g)   The  Company  or any  Subsidiary  shall:   (i)  become
              insolvent; or (ii) be unable, or admit in writing its inability to
              pay its debts  as they mature; or (iii) make  a general assignment
              for  the benefit  of  creditors  or  to  an  agent  authorized  to
              liquidate  any substantial amount of its  property; or (iv) become
              the subject  of an "order  for relief" within  the meaning of  the
              United  States Bankruptcy  Code; or  (v) become  the subject  of a
              creditor's petition for liquidation, reorganization or to effect a
              plan or other arrangement with creditors; or (vi) apply to a court
              for the  appointment of a  custodian or  receiver for  any of  its
              assets; or (vii) have a custodian or receiver appointed for any of
              its assets  (with or  without its  consent);  or (viii)  otherwise
              become the  subject of  any insolvency  proceedings or  propose or
              enter into any formal or informal  composition or arrangement with
              its creditors;

              (h)   This  Agreement, any Note  or any  Collateral Document
              shall, at any time after  their respective execution and delivery,
              and for any  reason, cease to be  in full force  and effect or  be
              declared  null and  void,  or be  revoked  or terminated,  or  the
              validity or enforceability thereof or hereof shall be contested by
              the Company,  or the Company shall deny that it has any or further
              liability or obligation thereunder  or hereunder, as the  case may
              be; or

              (i)   Any  Reportable  Event,   which  the  Required   Banks
              determine in good faith to  constitute grounds for the termination
              of any Plan by the Pension Benefit Guaranty Corporation or for the
              appointment by  the appropriate United States District  Court of a
              trustee to administer any  Plan, shall have occurred, or  any Plan
              shall be  terminated within the meaning of Title IV of ERISA, or a
              trustee  shall  be  appointed  by the  appropriate  United  States
              District  Court to  administer  any Plan,  or the  Pension Benefit
              Guaranty Corporation shall institute  proceedings to terminate any
              Plan  or to appoint a trustee to  administer any Plan, and in case
              of  any  event  described  in the  preceding  provisions  of  this
              subsection (i) the Required Banks determine in good faith that the
              aggregate amount of the Company's liability to the Pension Benefit
              Guaranty Corporation under ERISA  shall exceed $1,000,000 and such
              liability  is  not covered,  for the  benefit  of the  Company, by
              insurance.

        7.2   Termination  of  Aggregate  Commitment  and  Acceleration of
Obligations.  Upon the occurrence of any Event of Default:

              (a)   As to any Event of Default under section 7.1(a) and at
              any time thereafter, and in each  case, the Required Banks (or the
              Agent  with the  written consent  of the  Required Banks)  may, by
              written   notice  to   the  Company,  immediately   terminate  the
              obligation of the Banks  to make revolving credit loans  and issue
              Letters  of  Credit hereunder  and  declare  the unpaid  principal
              balance  of the Revolving Credit Notes, together with all interest
              accrued thereon, to be immediately due and payable; and the unpaid
              principal balance of such Notes and all unreimbursed amounts drawn
              on Letters of Credit, together with all  interest accrued thereon,
              shall thereupon be due  and payable without further notice  of any
              kind, all of which are hereby waived, and notwithstanding anything
              to the contrary herein or in the Notes contained;

              (b)   As  to any Event of Default  under section 7.1(g), the
              obligation of the Banks  to make revolving credit loans  and issue
              Letters of  Credit hereunder  shall immediately terminate  and the
              unpaid principal  balance of  all Revolving  Credit Notes  and all
              unreimbursed amounts drawn on Letters of Credit, together with all
              interest accrued  thereon, shall immediately and  forthwith be due
              and payable, all without  presentment, demand, protest, or further
              notice   of  any   kind,   all  of   which   are  hereby   waived,
              notwithstanding anything  to the contrary  herein or in  the Notes
              contained; 

              (c)   As  to any  Event of  Default other  than an  Event of
              Default under section  7.1(a) or  section 7.1(g) and  at any  time
              thereafter, and in each case, the Required Banks, with the written
              consent of  all Banks that  have acted  as placement agent  in the
              sale of any Commercial  Paper then outstanding (or the  Agent with
              the  written consent  of  such Banks)  may  take the  actions  and
              exercise the remedies provided by this section 7.2.

              (d)   As  to   each  Event   of  Default,  subject   to  the
              limitations set  forth in  section 7.2(c) above,  the Banks  shall
              have  all  the remedies  for  default provided  by  the Collateral
              Documents, as well as applicable law.

              (e)   In the event that the unpaid principal balance of  the
              Revolving  Credit   Notes  becomes  immediately  due  and  payable
              pursuant to this  section 7.2, the  Company shall  pay (i) to  the
              appropriate LOC Bank  the sum  of the largest  drafts which  could
              then  or thereafter  be  drawn under  all  outstanding Letters  of
              Credit,  which sum the  LOC Bank may  hold for the  account of the
              Company, without  interest, for  the purpose  of paying any  draft
              presented, with the excess, if any,  to be returned to the Company
              upon termination or expiration of such Letters of Credit, and (ii)
              to the Agent  the aggregate  face amount of  all Commercial  Paper
              (including for  this purpose all Nicolet Funding Corp. Loans) then
              outstanding,  which  amount may  be  held  by the  Agent,  without
              interest, to secure  the payment  in full of  all such  Commercial
              Paper at maturity, with the excess,  if any, to be returned to the
              Company upon payment in full of all such Commercial Paper.


                                     ARTICLE VIII

                                      DEMAND NOTES

        8.1   Right  of  each  Bank  to  Demand   Payment.    All  amounts
outstanding  under each of  the Demand Notes  are due ON DEMAND  by the holder
thereof in  its sole discretion; provided that such holder shall give at least
three Business Days' prior written notice of its intention to make such demand
to  the Company  and  the Agent.   Notwithstanding  the foregoing,  the unpaid
principal  balance of  the Demand  Notes, together  with all  interest accrued
thereon,  shall  automatically become  immediately  due  and payable,  without
presentment, demand, protest  or further notice of any kind,  all of which are
hereby  waived, if  an  Event of  Default under  section  7.1(g) shall  occur.
Notwithstanding  reference  to any  Event of  Default  or termination  in this
Agreement  or  any  Collateral  Document (except  for  automatic  acceleration
provisions referred to above),  such provisions shall have no  application to,
or otherwise restrict,  each Bank's right to  demand payment under  its Demand
Note at any time.

        8.2   Cash Collateral.  If at any time when demand for payment  is
made on any Demand Note, the  aggregate outstanding face amount of all Letters
of  Credit shall  exceed  the Aggregate  Commitment  (net of  all  outstanding
Commercial  Paper  and  Nicolet Funding  Corp.  Loans  issued  by the  Company
thereunder),  the Company shall  immediately pay the amount  of such excess to
the Agent, which  amount (together with  all accrued interest thereon)  may be
held by  the Agent in an  interest-bearing account as cash  collateral for the
purpose  of  securing the  repayment  of  any draft  presented  in respect  of
outstanding Letters of Credit, with  the excess, if any, to be returned to the
Company as and when such Letters of Credit terminate or expire.


                                     ARTICLE IX

                                      THE AGENT

        9.1   Appointment and Powers.   Each of the  Banks hereby appoints
Firstar Bank Milwaukee, National Association as Agent for the Banks hereunder,
and authorizes the  Agent to take such  action as Agent  on its behalf and  to
exercise such powers  as are specifically delegated to the  Agent by the terms
hereof, together with such  powers as are reasonably incidental thereto.   The
duties of  the Agent shall be  entirely ministerial; the Agent  shall not have
any duty to ascertain or to inquire as to the performance or observance of any
of the  terms, covenants or  conditions of  this Agreement, the  Notes or  any
related  document, or to enforce such performance,  or to inspect the property
(including the books  and records) of the Company or  any of its subsidiaries;
and the Agent shall not be required to take any action which exposes the Agent
to personal  liability (unless  indemnification  with respect  to such  action
satisfactory to the Agent  in its sole discretion is provided to  the Agent by
the Required  Banks) or which  is contrary to this  Agreement or the  Notes or
applicable law.  Firstar Bank Milwaukee, National Association agrees to act as
Agent upon the express terms and conditions contained in this Article IX.

        9.2   Responsibility.   The Agent  (i) makes no  representation or
warranty to any Bank and shall not be responsible to any Bank for any  oral or
written recitals,  reports, statements, warranties or  representations made in
or  in  connection  with  this  Agreement  or  any  Note;  (ii)  shall not  be
responsible  for  the  due   execution,  legality,  validity,  enforceability,
genuineness, sufficiency,  collectibility or  value of  this Agreement  or any
Note or any other instrument or document furnished pursuant thereto; (iii) may
treat  the payee of  any Note  as the owner  thereof until the  Agent receives
written notice  of the assignment or transfer thereof signed by such payee and
in form satisfactory  to the Agent; (iv)  may execute any of  its duties under
this Agreement by or through employees, agents and attorneys in fact and shall
not be answerable for the default or misconduct of any such employee, agent or
attorney in fact selected by  it with reasonable care; (v) may  (but shall not
be  required to)  consult  with  legal  counsel  (including  counsel  for  the
Company),  independent public accountants and other experts selected by it and
shall not be liable for any action taken or  omitted to be taken in good faith
by it in accordance with advice  of such counsel, accountants or experts; (vi)
shall be entitled to  rely upon any note, notice,  consent, waiver, amendment,
certificate, affidavit, letter,  telegram, telex, cable  or other document  or
communication believed by it  to be genuine and  signed or sent by the  proper
party or parties, and may rely on statements contained therein without further
inquiry  or investigation.    Neither the  Agent  nor  any of  its  directors,
officers, agents, or employees shall be liable for any action taken or omitted
to be taken by  it or them under or  in connection with this Agreement  or the
Notes, except for its or their own gross negligence or willful misconduct.

        9.3   Agent's Indemnification.   The Banks agree  to indemnify and
reimburse the Agent  (to the extent  not reimbursed by  the Company),  ratably
from and  against  any  and all  liabilities,  obligations,  losses,  damages,
penalties, actions, judgments, suits, costs,  expenses or disbursements of any
kind or  nature whatsoever which may  be imposed on, incurred  by, or asserted
against  the Agent  as such  in any  way relating  to or  arising out  of this
Agreement or  any action taken or  omitted by the Agent  under this Agreement,
provided  that no Bank  shall be liable  for any portion  of such liabilities,
obligations,  losses, damages,  penalties, actions,  judgments,  suits, costs,
expenses  or disbursements  resulting  from the  Agent's  gross negligence  or
willful misconduct.  Without limitation of  the foregoing, each Bank agrees to
reimburse the Agent promptly upon demand for its ratable share  of any out-of-
pocket expenses (including counsel  fees) incurred by the Agent  in connection
with the  preparation,  execution, administration  or enforcement  of, or  the
preservation of any rights under, this Agreement to the extent  that the Agent
is not reimbursed for such expenses by the Company.

        9.4   Rights as a Lender.  With respect to its  Commitment and the
Notes  issued  to it,  Firstar Bank  Milwaukee,  National Association,  in its
individual capacity as a Bank,  shall have, and may exercise, the  same rights
and powers under this Agreement and the Notes payable to it  as any other Bank
has under this  Agreement and Notes, and the terms  "Bank" and "Banks", unless
the context otherwise requires, shall include Firstar Bank Milwaukee, National
Association in its  individual capacity as  a Bank.   Firstar Bank  Milwaukee,
National Association and its  affiliates may accept deposits from,  lend money
to, act as  trustee under indentures of,  and generally engage in  any kind of
banking or trust business with, the Company or any of its subsidiaries and any
person, firm or  corporation who may do business with or own securities of the
Company  or any subsidiary, all as  if it were not the  Agent, and without any
duty to account therefor to the Banks.

        9.5   Credit  Investigation.     Each   of  the   Banks  severally
represents and warrants  to each of the other  Banks and to the Agent  that it
has made its  own independent  investigation and evaluation  of the  financial
condition and  affairs of the Company and  its Subsidiaries in connection with
such Bank's execution  and delivery of  this Agreement and  the making of  its
loans and  has not  relied on  any information or  evaluation provided  by any
other  Bank or the Agent  in connection with any of  the foregoing (other than
information provided by the Company to the Agent for transmittal  to the Banks
in connection  with the foregoing);  and each Bank represents  and warrants to
each  other Bank  and to  the Agent  that it  shall continue  to make  its own
independent  investigation  and evaluation  of  the  credit-worthiness of  the
Company  and its  Subsidiaries  while the  Commitments  and/or the  Notes  are
outstanding.

        9.6   Compensation.   The Agent  shall receive such   compensation
for its services as Agent under this  Agreement as may be agreed from time  to
time by the Company and the Agent.

                                ARTICLE X

                              MISCELLANEOUS

        10.1  Accounting   Terms;  Definitions.     Except   as  otherwise
provided, all accounting terms shall be construed in accordance with generally
accepted accounting principles consistently  applied and consistent with those
applied in the  preparation of the financial statements referred to in section
4.5, and financial data submitted pursuant to this Agreement shall be prepared
in accordance with such principles.  As used herein:

         (a)   the  term  "Affiliate"  means  any   person,  firm  or
         corporation,   which,   directly  or   indirectly,   controls,  is
         controlled  by, or is under common control  with, the Company or a
         Subsidiary.

          (b)   the term  "Business Day"  means any  day other  than a
          Saturday or Sunday on  which banks in the States  of Wisconsin and
          Illinois are  open for  the  transaction of  substantially all  of
          their banking  functions; provided, however, that  for purposes of
          calculating the Basic LIBOR Rate,  the LIBOR Interest Periods, and
          the election of  LIBOR Pricing  Options, the  term "Business  Day"
          shall mean in  addition only those days on  which dealings in U.S.
          dollar  deposits are carried out by U.S. financial institutions in
          the London interbank market.

          (c)   the term "Capitalized Lease"  means any lease which is
          capitalized   on  the  books  of  the  lessee,  or  should  be  so
          capitalized under generally accepted accounting principles.

          (d)   the term  "Commercial Paper" means (i)  all commercial
          paper issued by the Company from time  to time, including sales of
          commercial  paper through  one  or more  of  the Banks  acting  as
          placement  agent  pursuant  to  separate  agreements  between  the
          Company  and such  Bank  or Banks,  and  (ii) where  expressly  so
          included by the terms of this Agreement, all Nicolet Funding Corp.
          Loans described in section 1.9(e).

          (e)   the  term  "Consolidated  Current  Ratio"   means  the
          relationship, expressed as a numerical ratio, between:

                (i)   the  amount  of  all  assets  which  under
                generally  accepted  principles  of  accounting  would
                appear as  current assets on  the consolidated balance
                sheet of  the Company and its  Subsidiaries, excluding
                prepaid expenses which are  not refundable on the date
                the determination is made,

                 And

                 (ii)  the amount of all liabilities  which under
                 generally  accepted  principles  of  accounting  would
                 appear as current  liabilities on such  balance sheet,
                 including  all  indebtedness  payable  on   demand  or
                 maturing  (whether  by reason  of  specified maturity,
                 fixed prepayments,  sinking funds  or accruals  of any
                 kind, or  otherwise) within 12 months or less from the
                 date of  the relevant  statement, including  all lease
                 and rental obligations due in 12  months or less under
                 leases,  whether   or  not  Capitalized   Leases,  and
                 including customers' advances and progress billings on
                 contracts.

           (f)   the  term "Consolidated  Fixed Charge  Coverage Ratio"
           means, for any period, the relationship, expressed as a  numerical
           ratio, between:

                  (i)   the Consolidated Net Earnings of the Company for
                  such period  plus the sum of  (A) depreciation, amortization
                  and  all other  non-cash  deductions arising  in the  normal
                  course of  operations and  shown on the  Company's financial
                  statements  for such  period,  (B) net  interest expense  on
                  indebtedness   of  the   Company  (including   the  interest
                  component  of Capitalized  Leases) for  such period  and (C)
                  rental expense  under leases  other than Capitalized  Leases
                  for such period; and

                  (ii)  the  sum   of  (A)  net   interest  expense   on
                  indebtedness   of  the   Company  (including   the  interest
                  component  of  Capitalized  Leases)  for  such  period,  (B)
                  scheduled principal payments on indebtedness  of the Company
                  during such period, (C)  the principal component of required
                  payments in respect of Capitalized Leases during such period
                  and (D)  rental expense under leases  other than Capitalized
                  Leases for such period.

            (g)   the  term "Consolidated  Total Liabilities"  means all
            liabilities of the Company and its Subsidiaries properly appearing
            on  a  consolidated   balance  sheet  of   the  Company  and   its
            Subsidiaries  in  accordance  with generally  accepted  accounting
            principles.

            (h)   the term "Consolidated Net  Earnings" means the excess
            of:

                  (i)  all   revenues  and  income   derived  from
                  operation  in   the   ordinary  course   of  business   
                  (excluding extraordinary   gains  and   profits  upon   the  
                  disposition of investments and fixed assets),

                  Over:

                  (ii)  all  expenses  and  other  proper  charges
                  against income (including payment  or provision for all 
                  applicable income  and other  taxes, but  excluding extra-
                  ordinary  losses and losses  upon the disposition of invest-
                  ments and fixed assets), all as  determined in  accordance
                  with  generally accepted  accounting principles as applied 
                  on  a consolidated basis to the  Company and its Subsidiaries.


                  (i)   the term  "Consolidated Tangible Net Worth"  means the
                  total of all assets properly appearing on the consolidated 
                  balance sheet  of the  Company  and its  Subsidiaries  in 
                  accordance  with generally  accepted accounting  principles, 
                  less the  sum of  the following:

                  (i)   the  book amount of  all such assets which would be
                  treated as intangibles under generally accepted accounting
                  principles, including, without limitation, all such items
                  as good  will, trademarks,  trademark rights,  trade names,
                  tradename rights, brands, copyrights, patents, patent rights,
                  licenses and unamortized debt discount and expense;

                  (ii) any write-up in the book value of  any such assets
                  resulting from a revaluation thereof subsequent to December
                  31, 1993;

                  (iii)  all  reserves,  including   reserves  for depreciation,
                  obsolescence,  depletion, insurance,  and inventory valuation,
                  but  excluding contingency  reserves not allocated  for any
                  particular purpose and not deducted from assets;

                  (iv) the amount, if any, at which any  shares of stock of the
                  Company or any Subsidiary appear on the asset side of such
                  consolidated balance sheet;

                  (v)  all liabilities  of  the  Company  and  its
                  Subsidiaries shown on such balance sheet; and

                  (vi)  all investments in  foreign affiliates and
                  nonconsolidated domestic affiliates.

            (j)   the term "Controlled  Group" means a controlled  group
            of corporations as defined in section 1563 of the Internal Revenue
            Code of 1986, as amended, of which the Company is a part.

            (k)   The term "Default" means  any event or condition which
            with the  passage  of time,  the giving  of notice  or both  would
            constitute an Event of Default.

            (l)   The term "Environmental Audit"  means a review for the
            purpose  of determining  whether the  Company and  each Subsidiary
            complies  with Environmental  Laws  and whether  there exists  any
            condition  or  circumstance  which  requires  or  will  require  a
            cleanup,  removal, or  other remedial  action under  Environmental
            Laws on the part of  the Company or any Subsidiary  including, but
            not limited to, some or all of the following:

                   (i) on site inspection including review  of site
                   geology, hydrogeology, demography, land use and population;

                   (ii)  taking  and  analyzing  soil  borings  and installing
                   water monitoring  wells  and analyzing  samples
                   taken from such wells;

                   (iii) taking  and analyzing  of air  samples and
                   testing of underground tanks;

                   (iv) reviewing plant permits, compliance records and
                   regulatory correspondence, and interviewing enforcement staff
                   at regulatory agencies;

                   (v)  reviewing  the  operations, procedures  and
                   documentation of the Company and its Subsidiaries; and

                   (vi) interviewing past  and present employees of
                   the Company and its Subsidiaries.

             (m)   The term "Environmental Laws" means all federal, state
             and local laws including statutes, regulations, ordinances, codes,
             rules  and  other   governmental  restrictions  and   requirements
             relating to the  discharge of air pollutants,  water pollutants or
             process  waste water or  otherwise relating to  the environment or
             hazardous substances  including, but  not limited to,  the Federal
             Solid Waste Disposal Act,  the Federal Clean Air Act,  the Federal
             Clean Water  Act, the  Federal Resource Conservation  and Recovery
             Act   of   1976,    the   Federal   Comprehensive    Environmental
             Responsibility Cleanup  and Liability Act of  1980, regulations of
             the Environmental  Protection Agency,  regulations of  the Nuclear
             Regulatory  Agency, and  regulations  of any  state department  of
             natural resources or state  environmental protection agency now or
             at any time hereafter in effect.

             (n)   the term "ERISA" means  the Employee Retirement Income
             Security Act of  1974, as the same  may be in effect  from time to
             time.

             (o)   the term "Letter of  Credit Obligations" means the aggregate
             undrawn face amounts of all outstanding Letters of Credit and all
             unpaid Reimbursement Obligations.

             (p)   the term "Permitted Liens" means:

                   (i)   liens  on  property   financed  with   the proceeds
                   of  industrial revenue bonds permitted  by section 5.1(b)
                   given to secure indebtedness evidenced by such bonds and 
                   other obligations of the Company directly relating thereto;

                   (ii)   liens for taxes, assessments or governmental 
                   charges,  and liens  incident to  construction, which are
                   either not delinquent or are being contested in good faith by
                   the Company  or a Subsidiary by appropriate proceedings which
                   will prevent foreclosure of such liens, and against which  
                   adequate reserves  have been provided;  and easements,  
                   restrictions, minor title irregularities and similar matters
                   which have  no adverse effect as  a practical matter  upon
                   the ownership  and use of  the affected property by the 
                   Company or any Subsidiary;

                   (iii)  liens  or  deposits  in  connection  with worker's
                   compensation or  other insurance  or to  secure customs'
                   duties, public or statutory obligations in lieu of surety, 
                   stay or appeal bonds, or to secure performance of contracts 
                   or bids (other than contracts  for the  payment of  money 
                   borrowed),  or deposits required by law or governmental 
                   regulations or by any court order, decree,  judgment or  rule
                   as  a condition  to the  transaction of business  or the 
                   exercise of  any right, privilege  or license; or other 
                   liens or  deposits of  a like nature  made in  the ordinary
                   course of business; provided that the aggregate amount of
                   liabilities (including interest and penalties, if any) of the
                   Company secured by any stay or appeal bond shall not exceed
                   $10,000,000 at any one time outstanding; and

                   (iv) purchase money liens  on property acquired in the 
                   ordinary course of business, to finance or secure a portion 
                   of the purchase price thereof, and liens on property acquired
                   existing at the  time of acquisition; provided that in each
                   case  such lien shall  be  limited to  the  property  so
                   acquired, the liability secured by such lien does not exceed 
                   either the purchase price or the  fair market value of the 
                   asset acquired, and the indebtedness secured by such lien is 
                   permitted by section 5.1.

             (q)   the  term "Plan"  means any  employee pension  benefit
             plan subject to  Title IV of ERISA maintained  by the Company, any
             of its Subsidiaries, or any member of the Controlled Group, or any
             such plan to which  the Company, any of  its Subsidiaries, or  any
             member of the Controlled Group is required to contribute on behalf
             of any of its employees.

             (r)   the   term   "Reimbursement  Obligations"   means  all
             obligations  of the  Company to  reimburse each  LOC Bank  for all
             drawings under Letters of Credit.

             (s)   the term "Reportable  Event" means a reportable  event
             as that term is defined in Title IV of ERISA.

             (t)   The term "Required Banks" means Banks holding at least
             66  2/3%  of  the  Aggregate  Commitment,  or  if  the   Aggregate
             Commitment  has been terminated, Banks holding at least 66 2/3% in
             aggregate  principal amount  of  the loans  and  Letter of  Credit
             Obligations outstanding hereunder.

             (u)   the term "Subsidiary" means a corporation of which the
             Company owns, directly  or through another Subsidiary, at the date
             of determination,  more than 50%  of the outstanding  stock having
             ordinary voting power for  the election of directors, irrespective
             of whether or not at such time stock of any other class or classes
             might  have voting  power  by  reason  of  the  happening  of  any
             contingency.

             (v)   The term "Unfunded Liabilities"  means, with regard to
             any Plan, the excess  of the current value of  the Plan's benefits
             guaranteed under ERISA over the current value of the Plan's assets
             allocable to such benefits.

        10.2  Amendments,  Etc.    No  waiver,  amendment,  settlement  or
compromise of any  of the rights of any Bank under this Agreement, any Note or
any of the Collateral Documents  shall be effective for any purpose  unless it
is in a written instrument executed and delivered by the parties authorized to
act by this section 10.2.  Subject to the provisions of this section 10.2, the
Required Banks (or the Agent  with the written consent of the  Required Banks)
and  the Company may enter into agreements supplemental hereto for the purpose
of adding  or modifying any  provisions to this  Agreement, the Notes,  or the
Collateral Documents or changing in  any manner the rights of the Banks or the
Company hereunder or  thereunder or  waiving any Event  of Default  hereunder;
provided, however,  that no  such supplemental  agreement  shall, without  the
consent of all of the Banks:

        (a)   Extend  the  maturity  of   any  Note  or  reduce  the
        principal amount thereof, or  reduce the rate or amount  or change
        the time of  payment of interest  or fees payable  on any Note  or
        otherwise under this Agreement.

        (b)   Amend the definition of Required Banks.

        (c)   Extend the Termination Date, or increase the amount of
        the Commitment of  any Bank  hereunder, or permit  the Company  to
        assign its rights under this Agreement.

        (d)   Alter the provisions of section 2.5 of this Agreement.

        (e)   Amend any provision of  this Agreement requiring a pro
        rata sharing among the Banks.

        (f)   Amend this section 10.2.

No amendment of any provision of this Agreement relating to the Agent shall be
effective without the written consent of the Agent.

        10.3  Expenses; Indemnity.

        (a)   The Company shall pay, or reimburse each Bank for  (i)
        all  reasonable  out-of-pocket   costs  and  expenses  (including,
        without  limitation, reasonable attorneys' fees and expenses) paid
        or  incurred  by such  Bank  in connection  with  the negotiation,
        preparation,  execution,  delivery,  and  administration  of  this
        Agreement,  the  Notes, the  Collateral  Documents  and any  other
        document  required  hereunder  or  thereunder,  including  without
        limitation any amendment, supplement, modification or waiver of or
        to any of the foregoing; provided that such costs and expenses  of
        each  Bank   (other  than  the  Agent)  in   connection  with  the
        negotiation,   preparation,  execution   and   delivery  of   this
        Agreement, the Notes and the Collateral Documents shall not exceed
        $2,500;  (ii)  all  reasonable  out-of-pocket  costs and  expenses
        (including,  without limitation,  reasonable  attorneys' fees  and
        expenses)  paid or incurred by such Bank after Default, before and
        after judgment, in enforcing,  protecting or preserving its rights
        under this Agreement, the Notes,  the Collateral Documents and any
        other document required hereunder or thereunder, including without
        limitation the  enforcement of rights against,  or realization on,
        any  collateral  or  security  therefor;  and  (iii)  any  and all
        recording  and   filing  fees  and  any  and  all  stamp,  excise,
        intangibles  and   other  taxes,   if  any,   (including,  without
        limitation,  any  sales,   occupation,  excise,  gross   receipts,
        franchise,  general corporation,  personal property,  privilege or
        license  taxes, but not including taxes levied upon the net income
        of  such Bank by the federal government or the state (or political
        subdivision  of a  state) where  such Bank's  principal office  is
        located),  which may  be payable  or determined  to be  payable in
        connection with the negotiation, preparation, execution, delivery,
        administration or  enforcement of  this Agreement, the  Notes, the
        Collateral Documents  or any other document  required hereunder or
        thereunder or any amendment, supplement, modification or waiver of
        or to  any  of  the  foregoing,  or consummation  of  any  of  the
        transactions contemplated  hereby or thereby, including  all costs
        and expenses  incurred in  contesting the  imposition of any  such
        tax, and  any and all liability with  respect to or resulting from
        any delay in paying  the same, whether such taxes  are levied upon
        such Bank, the Company or otherwise.

        (b)   The Company agrees to  indemnify each Bank against any
        and  all  losses,  claims,   damages,  liabilities  and  expenses,
        (including,  without limitation,  reasonable  attorneys' fees  and
        expenses)  incurred  by  such Bank  arising  out  of,  in any  way
        connected with, or as a result of (i) any acquisition or attempted
        acquisition of stock or assets of  another person or entity by the
        Company or  any subsidiary, (ii) the use of any of the proceeds of
        any loans made hereunder by the Company or any subsidiary  for the
        making  or  furtherance  of  any  such  acquisition  or  attempted
        acquisition, (iii)  the construction or operation  of any facility
        owned or operated by  the Company or any Subsidiary,  or resulting
        from any  pollution or other  environmental condition on  the site
        of, or  caused  by,  any  such  facility,  (iv)  the  negotiation,
        preparation, execution, delivery, administration,  and enforcement
        of  this Agreement,  the Note,  the Collateral  Documents and  any
        other document required hereunder or thereunder, including without
        limitation any amendment, supplement, modification or waiver of or
        to  any of  the  foregoing  or  the  consummation  or  failure  to
        consummate the transactions contemplated hereby or thereby, or the
        performance  by  the parties  of  their  obligations hereunder  or
        thereunder,   (v)   any   claim,  litigation,   investigation   or
        proceedings  related to any of  the foregoing, whether  or not any
        Bank is a  party thereto; provided,  however, that such  indemnity
        shall not apply  to any such losses,  claims, damages, liabilities
        or  related expenses arising from (A) any unexcused breach by such
        Bank  of its  obligations under this  Agreement or  any Collateral
        Document,  (B) any commitment made by such  Bank to a person other
        than the Company or any Subsidiary  which would be breached by the
        performance of such Bank's obligations under this Agreement or (C)
        gross negligence or willful misconduct of such Bank.

        (c)   The  foregoing agreements and indemnities shall remain
        operative and in  full force and effect  regardless of termination
        of  this Agreement, the  consummation of or  failure to consummate
        either  the transactions  contemplated  by this  Agreement or  any
        amendment, supplement,  modification or  waiver, the  repayment of
        any  loans made hereunder, the termination of the Letter of Credit
        Obligations,  the invalidity  or unenforceability  of any  term or
        provision of this Agreement or any  of the Notes or any Collateral
        Document, or any other  document required hereunder or thereunder,
        any investigation made by or on behalf of any Bank, the Company or
        any  Subsidiary, or the content  or accuracy of any representation
        or warranty made under this  Agreement, any Collateral Document or
        any other document required hereunder or thereunder.

        (d)   The foregoing  indemnities shall remain  operative and
        in full force  and effect  regardless of the  termination of  this
        Agreement, the  consummation of  the transactions contemplated  by
        this Agreement,  the repayment of  the loans  made hereunder,  the
        invalidity  or unenforceability of  any term or  provision of this
        Agreement  or any of  the Notes, any  investigation made  by or on
        behalf of the Bank or the  Company, and the content of accuracy of
        any representation or warranty made under this Agreement.

        10.4  Securities Act of  1933.   Each Bank represents  that it  is
acquiring the  Notes payable to it  without any present intention  of making a
sale or  other distribution of  such Notes,  provided each  Bank reserves  the
right to sell its Notes or participations therein.

        10.5  No Agency.   Except as expressly provided herein, nothing in
this Agreement and no action taken pursuant hereto shall cause any Bank  to be
treated as  the agent of any other Bank, or  shall be deemed to constitute the
Banks a partnership, association, joint venture or other entity.

        10.6  Successors.  The provisions of this Agreement shall inure to
the benefit of any holder of one or more of the Notes, and shall inure to  the
benefit  of and be binding  upon any successor  to any of  the parties hereto.
This Agreement  shall  not create  any  rights in  favor  of any  other  party
(including without limitation  any holder of  Commercial Paper, including  for
this  purpose  Nicolet  Funding  Corp. Loans)  and  the  Banks  shall have  no
liability  whatsoever to any  holder of Commercial  Paper as a  result of this
Agreement.  No delay on the part of any Bank or any holder of any of the Notes
in exercising  any  right, power  or privilege  hereunder shall  operate as  a
waiver thereof nor shall any single or partial exercise of any right, power or
privilege hereunder preclude other or further exercise thereof or the exercise
of  any other  right, power  or  privilege.   The rights  and remedies  herein
specified are cumulative and are not exclusive of any rights or remedies which
the Banks or the holder of any of the Notes would otherwise have.

        10.7  Survival.   All  agreements, representations  and warranties
made  herein shall survive the execution of  this Agreement, the making of the
loans hereunder and the execution and delivery of the Notes.

        10.8  Wisconsin  Law.    This   Agreement  and  the  Notes  issued
hereunder shall  be governed by and construed  in accordance with the internal
laws  of the State  of Wisconsin, except  to the extent  superseded by federal
law.

        10.9  Counterparts.  This agreement may be signed in any number of 
counterparts with the same effect as if the signatures thereto and hereto were
upon the same instrument.

        10.10 Notices.  All communications  or notices required under this
Agreement shall be deemed to have been given on the date when deposited in the
United  States mail,  postage prepaid,  and addressed  as follows  (unless and
until  any of such parties  advises the other  in writing of a  change in such
address):   (a)  if to  the Company,  with the  full name  and address  of the
Company as shown on this Agreement below; and (b)  if to any of the Banks with
the full  name and address of such  Bank as shown on  this Agreement above, to
the attention of the  officer of the Bank executing the  form of acceptance of
this Agreement.

        10.11 Participations.    With the  prior  written  consent of  the
Company and the Agent, each Bank may sell to another  financial institution or
institutions interests  in its  Notes  (except that  each Bank  may sell  such
interests without such consent to other financial  institutions owned directly
or indirectly by it or by its controlling corporation) and, in connection with
each  such  sale,  and thereafter,  disclose  to  any  purchaser or  potential
purchaser  of such  interest  any financial  information  such Bank  may  have
concerning the Company and its Subsidiaries.

         10.12 Entire Agreement; No  Agency.  This Agreement and  the other
documents  referred to herein contain  the entire agreement  between the Banks
and the  Company with respect  to the  subject matter hereof,  superseding all
previous communications  and negotiations, and no representation, undertaking,
promise or condition  concerning the  subject matter hereof  shall be  binding
upon the  Banks unless  clearly expressed  in this Agreement  or in  the other
documents  referred to  herein.   Nothing in  this Agreement  or in  the other
documents referred to  herein and no action taken pursuant  hereto shall cause
the Company to  be treated  as an agent  of any  Bank, or shall  be deemed  to
constitute the Banks and the Company a partnership, association, joint venture
or other entity.

        10.13 Consent to Jurisdiction.  The Company hereby consents to the
jurisdiction  of  any state  or federal  court  situated in  Milwaukee County,
Wisconsin,  and waives any objection  based on lack  of personal jurisdiction,
improper venue or  forum non conveniens,  with regard to any  actions, claims,
disputes or  proceedings relating  to this  Agreement,  any Note,  any of  the
Collateral  Documents,  or  any  other  document  delivered  hereunder  or  in
connection herewith,  or any transaction arising  from or connected to  any of
the foregoing.  Nothing herein shall affect the right of the Banks, or  any of
them, to serve process in any manner  permitted by law, or limit the right  of
any  Banks, or any of  them, to bring  proceedings against the  Company or its
property or  assets in  the  competent courts  of  any other  jurisdiction  or
jurisdictions.

        If the foregoing is satisfactory  to you, please sign the form  of
acceptance below and return a signed  counterpart hereof to the Company.  When
this  instrument has been executed and delivered  by all of the Banks, it will
evidence a binding agreement between the Banks and the Company.

                                     Very truly yours,


                                     OSHKOSH B'GOSH, INC.
                         Address:    112 Otter Avenue
                                     Oshkosh, WI 54901-5008

                               By:   /s/ DAVID L. OMACHINSKI
(CORPORATE SEAL)                        Vice President of Finance

         The foregoing Agreement is hereby confirmed and accepted as of the
date thereof.

                                      FIRSTAR BANK MILWAUKEE,
                                      NATIONAL ASSOCIATION,
                                      as the Agent and as a Bank

                                 By:   ______________________________
                              Title:    ______________________


                                       BANK ONE, MILWAUKEE, NA


                                   By:   ______________________________
                                Title:    ______________________


                                        HARRIS TRUST AND SAVINGS BANK


                                    By:   ______________________________
                                 Title:    ______________________


                                         NORWEST BANK WISCONSIN,
                                         NATIONAL ASSOCIATION


                                     By:   ______________________________
                                  Title:    ______________________















                                 EXHIBIT 1.1

                            REVOLVING CREDIT NOTE

$____________                                              _____________, 19__

             FOR VALUE RECEIVED, OshKosh B'Gosh, Inc., a Wisconsin corporation,
promises to pay to the order of ____________________ ________________________,
the  principal sum of  __________________ Dollars ($____________)  at the Main
Office  of   Firstar  Bank  Milwaukee,  National   Association  in  Milwaukee,
Wisconsin,  on June 24, 1997.  The  unpaid principal balance hereof shall bear
interest, payable on  the dates specified in the  Credit Agreement referred to
below, computed at the Applicable Rate as defined in such Credit Agreement.

             Principal  amounts unpaid at the maturity hereof (whether by fixed
maturity  or acceleration) shall bear  interest from and  after maturity until
paid computed at a rate equal to  2% per annum plus the rate otherwise payable
hereunder.  Principal of and interest on this Note shall be  payable in lawful
money of the United States of America.

             This Note  constitutes one  of the  Revolving Credit  Notes issued
under a Credit Agreement dated  as of June 24, 1994, among the undersigned and
Firstar Bank Milwaukee, National Association, for itself and as Agent, and the
other banks party thereto, to  which Agreement reference is hereby made  for a
statement of the terms and conditions on which loans in  part evidenced hereby
were or may be made,  and for a description of the conditions  upon which this
Note may be prepaid, in whole or in part, or its maturity accelerated.

                                      OSHKOSH B'GOSH, INC.



                                 By:   ______________________________ 
                                       Vice President of Finance

     (CORPORATE SEAL)



                                EXHIBIT 1.2

                                DEMAND NOTE

$_______________                                               _________, 19__

            FOR VALUE RECEIVED, OshKosh B'Gosh, Inc., a Wisconsin corporation,
promises     to     pay     to    the     order     of     ___________________
__________________________________________     the     principal    sum     of
_____________________________ Dollars ($_______________),  at the Main  Office
of Firstar Bank Milwaukee,  National Association, in Milwaukee, Wisconsin,  ON
DEMAND.  The  unpaid principal balance hereof shall  bear interest, payable on
the dates specified in the Credit Agreement referred to below, computed at the
Applicable Rate as defined in such Credit Agreement.

            Principal amounts unpaid at the maturity thereof (whether by fixed
maturity or acceleration) shall bear interest from and after demand until paid
computed  at a  rate equal to  2% per  annum plus  the rate  otherwise payable
hereunder.  Principal  of and interest on this Note shall be payable in lawful
money of the United States.

            This  Note  constitutes one  of the  Demand  Notes issued  under a
Credit Agreement dated  as of June 24, 1994 among  the undersigned and Firstar
Bank Milwaukee, National Association, for  itself and as Agent, and  the other
banks  party  thereto,  to which  Agreement  reference  is hereby  made  for a
statement of the terms and conditions  on which loans in part evidenced hereby
were made and for  a description of the  terms and conditions upon which  this
Note may be prepaid, in whole or in part, or its maturity accelerated.

                                    OSHKOSH B'GOSH, INC.


                             By:   ______________________________ 
                                    Vice President of Finance

   (CORPORATE SEAL)





                               EXHIBIT 2.1
                   COMMERCIAL PAPER REPORT/LOAN REQUEST

                                                       _______________, 19__


Memorandum to:

Firstar Bank Milwaukee,
National Association, as Agent
777 East Wisconsin Avenue
Milwaukee, Wisconsin  53202

Re:   Credit Agreement Dated as of June 24, 1994
      (the "Credit Agreement")

Part 1:  Commercial Paper Report

         The aggregate principal amount  of all Commercial Paper (including
for  this  purpose  all  Nicolet  Funding Corp.  Loans)  of  the  Company  now
outstanding is $____________.

Part 2:  Loan Request

         The  Company hereby  applies to  the Agent  for a  loan  under the
Credit Agreement to  be made on ____________, 19__ in  the principal amount of
$__________________.  If such loan is to be subject to a LIBOR Pricing Option,
the LIBOR Interest Period is _______ months.

         The Company hereby certifies as follows:

   (a)   All of the  representations and warranties  set forth in Article
IV of the Credit Agreement continue to be true on the date hereof, except that
the financial statements referred  to in section  4.5 of the Credit  Agreement
shall be deemed to be the most recent consolidated financial statements of the
Company delivered pursuant to section 6.6(a) or (b) of the Credit Agreement.

   (b)   At the  date hereof,  no Default or  Event of Default  under the
Credit Agreement has occurred and is continuing.


                                    OSHKOSH B'GOSH, INC.


                                By: _________________________________
                             Title:



                      AMENDMENT NO. 1 TO CREDIT AGREEMENT


                                                          As of June 30, 1994



Firstar Bank Milwaukee,
National Association
777 East Wisconsin Avenue
Milwaukee, Wisconsin  53202

Bank One, Milwaukee, NA
111 East Wisconsin Avenue
Milwaukee, Wisconsin 53202

Harris Trust and Savings Bank
111 West Monroe Street
Chicago, Illinois  60603

Norwest Bank Wisconsin,
National Association
100 East Wisconsin Avenue
Milwaukee, Wisconsin 53202

Gentlemen:

        Please refer  to that certain  Credit Agreement  dated as of  June 24,
1994  (the "Credit Agreement") between the undersigned Oshkosh B'Gosh, Inc., a
Delaware corporation (the "Company")  and you (the "Banks").   All capitalized
terms used and  not otherwise defined herein shall have  the meanings given to
such terms by the Credit Agreement.

      1.    Amendments to Credit Agreement.  The  Company requests that  the
Banks agree to amend the Consolidated Fixed Charge Coverage Ratio covenant set
forth  in section 6.1(c) of the Credit Agreement  as set forth below.  Subject
to all  of the  terms and  conditions hereof,  the Banks agree  to amend  such
covenant as set forth below.

      Therefore, subject to the terms and  conditions set forth herein,  the
Credit Agreement  shall be amended,  as of  the date first  written above,  as
follows:

      (a)   All references to  the Credit Agreement in the Credit  Agreement
and in any of  the Collateral Documents shall refer to the Credit Agreement as
amended hereby.

      (b)   Section  6.1(c) of  the Credit Agreement  is amended  to read in
its entirety as follows:

      (c)   At the  end of each fiscal quarter set forth in the table below,
a Consolidated Fixed  Charge Coverage  Ratio for the  four consecutive  fiscal
quarters then  ended of at  least the  amount set forth  opposite such  fiscal
quarter:

                                                  Consolidated Fixed
                 Fiscal Quarter Ending            Charge Coverage Ratio
           1.    June 30, 1994 and                       1.5:1.0
                 September 30, 1994

           2.    December 31, 1994,                      2.0:1.0
                 March 31, 1995, 
                 June 30, 1995 and 
                 September 30, 1995

           3.    December 31, 1995,                      2.5:1.0
                 March 31, 1996,
                 June 30, 1996 and
                 September 30, 1996

           4.    December 31, 1996                       3.0:1.0
                 and thereafter

      2.    Representations.    The   Company  repeats  and  reaffirms   the
representations  and  warranties  set  forth  in  Article  IV  of  the  Credit
Agreement.    The Company  also represents  and  warrants that  the execution,
delivery and performance of this Amendment  are within the corporate powers of
the Company, have been duly  authorized by all necessary corporate action  and
do  not  and  will  not  (i)  violate  any  provision  of  the certificate  of
incorporation or by-laws  of the Company or of any  law, regulation, order, or
judgment  presently  in effect  having applicability  to  the Company  or (ii)
require  the consent  or  approval of,  or filing  or  registration with,  any
governmental body,  agency or authority; or  (iii) result in any  breach of or
constitute  a default  under any  indenture or  other agreement  or instrument
under which the Company is a party.

      3.    Confirmation of Credit Agreement.  Except as  expressly provided
above, the Credit Agreement shall remain in full force and effect.

      4.    Fees  and Expenses.   The Company  shall be  responsible for the
payment of all fees  and out-of-pocket disbursements incurred by  the Banks in
connection  with  the  preparation,  execution, delivery,  administration  and
enforcement of this Amendment and  including without limitation the reasonable
fees and disbursements of counsel for the Agent.

      5.    Miscellaneous.  The provisions  of this Amendment shall inure to
the benefit of and be binding upon any successor to any of the parties hereto.
All agreements, representations  and warranties made herein  shall survive the
execution  of this  Amendment and  the extension  of credit  under the  Credit
Agreement,  as so amended.  This Amendment  shall be governed by and construed
in  accordance  with the  internal  laws  of the  State  of  Wisconsin.   This
Amendment may be signed in any number of counterparts with the same effect  as
if the signatures thereto and hereto were upon the same instrument.

      If  the  foregoing is  satisfactory to  you, please  sign the  form of
acceptance below and return a signed counterpart hereof to the Company.

                                      Very truly yours,

                                      OSHKOSH B'GOSH, INC.



                                  By:  ______________________________
                                       Vice President of Finance

  (Corporate Seal)


          Agreed to as of the date first above written.

                                         FIRSTAR BANK MILWAUKEE,
                                         NATIONAL ASSOCIATION



                                    By:   ______________________________
                                 Title:    ______________________


                                          BANK ONE, MILWAUKEE, NA



                                     By:   ______________________________
                                  Title:    ______________________


                                           HARRIS TRUST AND SAVINGS BANK



                                      By:   ______________________________
                                   Title:    ______________________


                                            NORWEST BANK WISCONSIN,
                                            NATIONAL ASSOCIATION



                                       By:   ______________________________
                                    Title:          ______________________






                       AMENDMENT NO. 2 TO CREDIT AGREEMENT


                                                       As of December 31, 1994

Firstar Bank Milwaukee,
National Association
777 East Wisconsin Avenue
Milwaukee, Wisconsin  53202

Bank One, Milwaukee, NA
111 East Wisconsin Avenue
Milwaukee, Wisconsin 53202

Harris Trust and Savings Bank
111 West Monroe Street
Chicago, Illinois  60603

Norwest Bank Wisconsin,
National Association
100 East Wisconsin Avenue
Milwaukee, Wisconsin 53202

Gentlemen:

                      Please  refer  to   that  certain   Credit
Agreement dated as  of June 24, 1994,  as amended by  Amendment No. 1  thereto
dated  as of June  30, 1994 (the  "Credit Agreement") between  the undersigned
Oshkosh  B'Gosh, Inc.,  a Delaware  corporation (the  "Company") and  you (the
"Banks").   All capitalized terms used and  not otherwise defined herein shall
have the meanings given to such terms by the Credit Agreement.

1.  Amendments to Credit Agreement.  The Company requests that the Banks agree 
to amend clause (ii)  of   section  5.7  of  the  Credit  Agreement  (Contingent
Liabilities) permitting certain outstanding letters of credit issued for the 
account of the Company by Republic  National Bank of New  York.  Subject to all 
of the terms and conditions hereof,the Banks agree toamend such covenant as 
setforth below.

                         Therefore,  subject  to   the  terms   and
conditions set forth herein, the Credit  Agreement shall be amended, as of the
date first written above, as follows:

                          (a)   All   references   to   the   Credit
Agreement in the Credit Agreement and in any of the Collateral Documents shall
refer to the Credit Agreement as amended hereby.

                          (b)   Clause  (ii) of  section 5.7  of the
Credit Agreement is amended to read in its entirety as follows:

(ii) in connection with letters of credit issued for the account of the
     Company from time  to time  by Republic National  Bank of New
     York,  provided that  (A) such letters  of  credit shall  not
     exceed $15,000,000 in aggregate  face amount  at any
     time outstanding  and (B) none of  such   letters  of  credit
     shall remain outstanding on or after October 1, 1995, and

2.Representations.  The Company repeats and reaffirms the representations and 
warranties set forth in Article IV  of the Credit Agreement as if made on  and 
as of the date hereof.  The Company also represents and warrants that the 
execution, delivery and  performance of  this Amendment  are within  the corp-
orate  powers of  the Company,  have been duly  authorized by all necessary  
corporate action and do not and will not (i) violate any provision of the 
certificate of incorporation or by-laws  of the  Company  or of  any law,  
regulation,  order, or  judgment presently in effect  having applicability to 
the  Company or (ii)  require the consent or approval of, or filing or 
registration with, any governmental body, agency or authority; or (iii) result 
in any breach of or constitute a default under any indenture or other agreement 
or instrument under which the Company is a party.

3.Confirmation of Credit Agreement.  Except as expressly provided above, the 
Credit Agreement shall remain in full force and effect.

4.Fees and Expenses.  The Company shall be responsible for the payment of all 
fees and out-of-pocket  disbursements  incurred  by  the  Banks  in   connection
with  the preparation,  execution,  delivery,  administration  and enforcement 
of  this Amendment and including without limitation the reasonable fees and
disbursements of counsel for the Agent.

5.Miscellaneous.  The provisions of this Amendment shall inure to the benefit of
and be binding upon  any successor to  any of  the parties hereto.   All  agree-
ments, representations and warranties made herein shall survive the execution of
this Amendment  and the  extension  of credit  under the  Credit  Agreement, as 
so amended.  This Amendment shall be governed by and construed in accordance 
with the internal laws of the State of Wisconsin.   This Amendment may be signed
in any number of counterparts with the same effect as if the signatures thereto
and hereto were upon the same instrument.

                         If the  foregoing is satisfactory  to you,
please  sign the  form  of acceptance  below and  return a  signed counterpart
hereof to the Company.

                                   Very truly yours,

                                   OSHKOSH B'GOSH, INC.



                               By:  ______________________________
                                     Vice President of Finance

  (Corporate Seal)


               Agreed to as of the date first above written.

                                     FIRSTAR BANK MILWAUKEE,
                                      NATIONAL ASSOCIATION



                                By:   ______________________________
                             Title:    ______________________

                                       BANK ONE, MILWAUKEE, NA



                                 By:   ______________________________
                              Title:    ______________________

                                        HARRIS TRUST AND SAVINGS BANK



                                  By:   ______________________________
                               Title:    ______________________

                                         NORWEST BANK WISCONSIN,
                                         NATIONAL ASSOCIATION



                                   By:   ______________________________
                                Title:    ______________________









EXHIBIT 10.17
                             OSHKOSH B'GOSH, INC.
                          1994 INCENTIVE STOCK PLAN


I.    INTRODUCTION

      1.01  Purpose.   This plan shall  be known  as the Oshkosh  B'Gosh, Inc.

1994 Incentive Stock Plan (the "Plan").  The purpose of the Plan is to provide

an incentive for key employees of Oshkosh B'Gosh, Inc. and its Subsidiaries to

improve corporate performance on a long-term  basis, and to attract and retain

key employees.  It is intended that the Plan and its operation comply with the

provisions of Rule  16b-3 under the  Securities Exchange Act  of 1934 (or  any

successor rule).

      1.02  Effective Date.  The effective date of the Plan shall be August 8,

1994, subject  to approval of  the Plan by shareholders  of the Company.   Any

Award  granted  prior  to  such   shareholder  approval  shall  be   expressly

conditioned upon shareholder approval of the Plan.

II.  PLAN DEFINITIONS

     2.01  Definitions.   For Plan purposes, except where the context clearly

indicates otherwise, the  following terms  shall have the  meanings set  forth

below:

(a)   "Award" shall mean the grant  of any form of stock option  or restricted
      stock.

(b)   "Board" shall mean the Board of Directors of the Company.

(c)   "Code" shall  mean the Internal  Revenue Code of  1986, as  amended from
      time to time.

(d)   "Committee" shall mean the Committee described in Section 4.01.

(e)   "Company" shall mean Oshkosh B'Gosh, Inc., a Wisconsin corporation.

(f)   "Company Stock" shall mean  the Company's Class A Common  Stock and such
      other  stock and securities as  may be substituted  therefor pursuant to
      Section 3.02.

(g)   "Eligible Employee"  shall mean  any  regular salaried  employee of  the
      Company or a Subsidiary who satisfies the requirements of Section 5.01.

(h)   "Fair Market  Value" on  any date  shall mean,  with respect  to Company
      Stock, if the  stock is then listed and traded  on a registered national
      securities  exchange, or is quoted in the NASDAQ National Market System,
      the mean  of  the  high  and  low  sale  prices  recorded  in  composite
      transactions as  reported in the  Wall Street Journal  (Midwest Edition)
      for  such date  or the  preceding business  day if  such date  is  not a
      business day.  In  the absence of reported sales or if  the stock is not
      so listed or quoted, but is traded in the  over-the-counter market, Fair
      Market Value shall be  the mean of the closing bid  and asked prices for
      such shares on the relevant date.

(i)   "Grantee" shall  mean any person who has been granted an Award under the
      Plan.

(j)   "Option  Period"  shall mean  the period  of  time provided  pursuant to
      Section 6.04 within which a stock option may be exercised.

(k)   "Subsidiary" shall mean any corporation now or hereafter in existence in
      which  the Company owns, directly or indirectly, a voting stock interest
      of more than fifty percent (50%).

III.  SHARES SUBJECT TO AWARD

     3.01  Available Shares.   The total  number of shares  of Company  Stock

that  may be issued under  the Plan shall not exceed  one million four hundred

thousand (1,400,000) shares.  Shares subject to and not issued under an option

which  expires, terminates, is canceled or  forfeited for any reason under the

Plan and shares of restricted  Company Stock which have been  forfeited before

the Grantee has received any benefits of ownership, such as dividends from the

forfeited shares, shall again become available for the granting of Awards.

     3.02  Changes in Common Stock.  If  any stock dividend is declared  upon

the  Company Stock,  or if there  is any  stock split,  stock distribution, or

other  recapitalization  of the  Company with  respect  to the  Company Stock,

resulting  in a  split or  combination or  exchange of  shares,  the aggregate

number and kind of shares which may thereafter be granted under the Plan shall

be  proportionately  and appropriately  adjusted and  the  number and  kind of

shares then subject to options granted to employees under the Plan and the per

share  option  price  therefor  shall  be  proportionately  and  appropriately

adjusted,  without any  change in  the aggregate  purchase prices  to  be paid

therefor.

IV.   ADMINISTRATION

     4.01  Administration by the Committee.   The Plan shall be  administered

by  a committee  designated by  the  Board to  administer the  Plan and  shall

initially be the Compensation Committee of the Board.  The  Committee shall be

constituted  to permit the  Plan to comply  with the provisions  of Rule 16b-3

under the Securities Exchange Act of 1934 (or any successor rule).  A majority

of the members  of the Committee shall  constitute a quorum.  The  approval of

such a quorum, expressed  by a vote at a  meeting held either in person  or by

conference telephone call, or the unanimous consent of all members in  writing

without  a meeting, shall constitute the action  of the Committee and shall be

valid and effective for all purposes of the Plan.

     4.02  Committee Powers.  The Committee is empowered to adopt such rules,

regulations  and procedures  and  take  such other  action  as  it shall  deem

necessary or proper for the administration of the Plan and, in its discretion,

may modify,  extend or  renew any  Award theretofore granted.   The  Committee

shall  also have  authority to  interpret the  Plan, and  the decision  of the

Committee on any questions concerning the interpretation of the Plan  shall be

final and  conclusive.   The Committee  may consult with  counsel, who  may be

counsel  for the  Company, and shall  not incur  any liability  for any action

taken in good faith in reliance upon the advice of counsel.

     Subject to the provisions of the Plan, the Committee shall have full and

final authority to:

     (a)   designate the persons to whom Awards shall be granted;

     (b)   grant  Awards in  such  form and  amount  as the  Committee  shall
           determine;

     (c)   impose such limitations, restrictions and conditions upon any such
           Award as the Committee shall deem appropriate, and

     (d)   waive  in  whole  or  in  part  any limitations,  restrictions  or
           conditions imposed upon any such Award as the Committee shall deem
           appropriate.

V.    PARTICIPATION

     5.01  Eligibility.   Key employees of  the Company and  its Subsidiaries

(including officers and employees who may be members of the Board) who, in the

sole  opinion of  the Committee,  contribute significantly  to the  growth and

success of the Company or a Subsidiary shall be eligible  for Awards under the

Plan.   From among all such Eligible  Employees, the Committee shall determine

from time  to time those Eligible  Employees to whom Awards  shall be granted.

No eligible employees  shall be granted an Award or  Awards covering more than

50,000 shares of  Company Stock in  any calendar year.   No Eligible  Employee

shall have  any right whatsoever to  receive an Award unless  so determined by

the Committee.

     5.02  No  Employment Rights.    The  Plan  shall  not  be  construed  as

conferring any rights  upon any person  for a continuation of  employment, nor

shall  it interfere  with  the rights  of  the Company  or  any Subsidiary  to

terminate  the employment of any person or  to take any other action affecting

such person.

VI.   STOCK OPTIONS

     6.01  General.  Stock options granted under the Plan may be  in the form

of incentive  stock  options  (within the  meaning  of Code  Section  422)  or

nonqualified  stock options.   Each  option granted  under the  Plan shall  be

evidenced by  a stock  option agreement between  the Company  and the  Grantee

which shall  contain the terms and conditions required by this Article VI, and

such other terms and  conditions, not inconsistent herewith, as  the Committee

may deem appropriate in each case.  The holder of an option shall not have any

rights as a stockholder with  respect to the shares covered by an option until

such shares have been delivered to him or her.

     6.02  Option Price.   The  price at  which each share  of Company  Stock

covered by an option may be purchased shall be determined in each case  by the

Committee and  set forth in  each stock option agreement.   In no  event shall

such price be less than one hundred percent (100%) of the Fair Market Value of

the Company Stock when the option is granted.  Employees who own, directly  or

indirectly, within  the meaning of Code  Section 425(d), more than  10% of the

voting  power  of all  classes  of  stock of  the  Company  or any  parent  or

subsidiary corporation shall  not be  eligible to receive  an incentive  stock

option hereunder unless  the purchase price per share under  such option is at

least 110%  of the Fair Market  Value of the  stock subject to the  option and

such option by its  terms is not exercisable  after the expiration of  5 years

from the date such option is granted.

     6.03  Date Option  Granted.  For  purposes of  the Plan, a  stock option

shall be considered as having been granted on the date on which  the Committee

authorized the grant  of the option, except where the Committee has designated

a later date, in which event the later date shall constitute the date of grant

of the option; provided, however, that  in either case notice of the grant  of

the option shall be given to the employee within a reasonable time.

     6.04  Period for Exercise of Options.  Each stock option agreement shall

state the period or  periods of time within which the  option may be exercised

by the Grantee,  in whole or in part, which shall  be the period or periods of

time  as may be  determined by the  Committee, provided  that:  (a)  No option

granted  under this Plan may  be exercised until at least  six months from the

later of (i) the date  of grant or (ii) shareholder approval of  the Plan, (b)

No Option Period for an incentive stock option  may exceed ten (10) years from

the  date the  option  is granted,  and (c)  No option  may  be treated  as an

incentive  stock option unless the Grantee exercises the option while employed

by the Company  or a Subsidiary  or within three  months after termination  of

employment, or  if termination is  caused by  death or disability,  within one

year after such termination.

     6.05  Special Rule for  Incentive Stock Options.  For so long as Section

422 (or any successor provision)  of the Code so provides, the  aggregate Fair

Market Value (determined as of the date the incentive stock option is granted)

of  the number  of shares with  respect to  which incentive  stock options are

exercisable for the first time by a Grantee during any calendar year shall not

exceed One Hundred  Thousand Dollars ($100,000) or such other  limit as may be

required by the Code.

     6.06  Method  of Exercise.  Subject to  Section 6.04, each option may be

exercised  in whole or  in part from  time to  time as specified  in the stock

option  agreement.   Each Grantee  may exercise  an option  by giving  written

notice of  the exercise to the Company, specifying the  number of shares to be

purchased, accompanied by  payment in full of the purchase price therefor. The

purchase  price may be paid  in cash, by  check, or, with the  approval of the

Committee,  by delivering shares of Company Stock which have been beneficially

owned by the Grantee, the Grantee's spouse, or both of them for a period of at

least  six  months prior  to  the time  of  exercise ("Delivered  Stock)  or a

combination of cash and Delivered  Stock.  Delivered Stock shall be  valued at

its Fair Market Value determined as of the date of exercise of the option.  No

Grantee shall be under any obligation to exercise any option hereunder.

     6.07    Merger,  Consolidation or  Reorganization.   In  the event  of a

merger, consolidation or  reorganization with another corporation in which the

Company is not the surviving corporation,  the Committee shall, subject to the

approval of the Board of  Directors of the Company, or the board  of directors

of any corporation  assuming the  obligations of the  Company hereunder,  take

action  regarding each outstanding  and unexercised option  pursuant to either

clause (a) or (b) below:

     (a)   Appropriate  provision  may be  made  for the  protection  of such

           option by  the substitution on  an equitable basis  of appropriate

           shares  of the surviving corporation, provided  that the excess of

           the  aggregate Fair  Market Value  of the  shares subject  to such

           option  immediately  before  such substitution  over  the exercise

           price  thereof is not more  than the excess  of the aggregate fair

           market  value  of the  substituted shares  made subject  to option

           immediately  after  such  substitution  over  the  exercise  price

           thereof; or

     (b)   The Committee may cancel such option.  In such event, the Company,

           or  the  corporation  assuming  the  obligations  of  the  Company

           hereunder, shall pay the  employee an amount of cash  (less normal

           withholding  taxes) equal to the excess of the highest Fair Market

           Value  per share  of the  Company Stock  during the  60-day period

           immediately preceding the  merger, consolidation or reorganization

           over the option exercise price, multiplied by the number of shares

           subject to such option.


     6.08  Dissolution  or Liquidation.    Anything contained  herein to  the

contrary  notwithstanding,  on  the  effective  date  of  any  dissolution  or

liquidation   of  the  Company,  the  holder  of  each  then  outstanding  and

unexercised option shall receive  the cash amount described in  6.07(b) hereof

and such option shall be cancelled.

VII.  RESTRICTED STOCK.

     7.01  Administration.  Shares of  restricted stock may be  issued either

alone or in addition to  other Awards granted under  the Plan.  The  Committee

shall determine the Eligible Employees to whom  and the time or times at which

grants of restricted stock will be  made, the number of shares to be  awarded,

the time or times  within which such Awards may  be subject to forfeiture  and

any other terms and conditions of the Awards.  The Committee may condition the

grant of restricted stock  upon the attainment of specified  performance goals

or  such other  factors or  criteria as  the Committee  shall determine.   The

provisions of  restricted stock Awards  need not be  the same with  respect to

each recipient.

     7.02  Awards and  Certificates.  Each individual  receiving a restricted

stock  Award shall  be  issued a  certificate  in respect  of  such shares  of

restricted stock.   Such certificate shall  be registered in the  name of such

individual  and shall  bear  an appropriate  legend  referring to  the  terms,

conditions, and  restrictions applicable to  such Award, substantially  in the

following form:

    "The  transferability  of  this  certificate  and  the shares  of  stock

represented hereby  are subject to  the terms and  conditions (including

forfeiture) of the Oshkosh B'Gosh, Inc. 1994 Incentive  Stock Plan and a

     Restricted  Stock Agreement.  Copies  of such Plan  and Agreement are on

file at the offices of Oshkosh B'Gosh, Inc."


     The Committee  may require that the certificates  evidencing such shares

be held  in custody by the  Company until the restrictions  thereon shall have

lapsed and  that, as a  condition of any  restricted stock Award,  the Grantee

shall have delivered a stock power, endorsed in blank, relating to the Company

Stock covered by such Award.

     7.03  Terms and Conditions.  Shares of restricted stock shall be subject

to the following terms and conditions:

     (a)   Until  the applicable restrictions lapse, the Grantee shall not be
           permitted to sell, assign,  transfer, pledge or otherwise encumber
           shares of restricted stock.

     (b)   The Grantee shall have,  with respect to the shares  of restricted
           stock,  all of  the  rights  of  a  stockholder  of  the  Company,
           including the right  to vote the shares  and the right to  receive
           any cash dividends.  Unless otherwise determined by the Committee,
           cash  dividends shall be automatically paid  in cash and dividends
           payable in Company Stock shall  be paid in the form  of additional
           restricted stock.

     (c)   Except  to  the  extent   otherwise  provided  in  the  applicable
           Restricted Stock Agreement and (d) below, all shares still subject
           to restriction  shall be forfeited by the Grantee upon termination
           of a Grantee's employment for any reason.

     (d)   In  the  event of  hardship or  other  special circumstances  of a
           Grantee whose employment  is involuntarily terminated (other  than
           for cause), the Committee may waive in whole or in part any or all
           remaining restrictions  with respect  to such Grantee's  shares of
           restricted stock.

     (e)   If  and   when  the  applicable  restrictions   lapse,  unlegended
           certificates for such shares shall be delivered to the Grantee.

     (f)   Each Award shall be confirmed by,  and be subject to the terms of,
           a Restricted Stock Agreement.

VIII. WITHHOLDING TAXES.

     8.01  General  Rule.  Pursuant to applicable federal and state laws, the

Company is or may be  required to collect withholding taxes upon  the exercise

of an option or the lapse of stock restrictions.  The Company may  require, as

a  condition to  the  exercise  of  an  option  or the  issuance  of  a  stock

certificate, that the Grantee concurrently pay to  the Company (either in cash

or,  at the  request of  Grantee but  in the  discretion of the  Committee and

subject  to such rules and regulations as the Committee may adopt from time to

time,  in shares  of Delivered Stock)  the entire  amount or a  portion of any

taxes which the Company is required to withhold  by reason of such exercise or

lapse of  restrictions, in such amount as the  Committee or the Company in its

discretion may determine.

     8.02  Withholding from Shares to be  Issued.  In lieu of part or  all of

any such payment, the Grantee may elect, subject to such rules and regulations

as the Committee may adopt from time  to time, or the Company may require that

the Company withhold from the shares to be issued that number of shares having

a  Fair Market  Value equal  to the amount  which the  Company is  required to

withhold.

     8.03  Special  Rule  for Insiders.   Any  such  request or  election (to

satisfy a withholding obligation using shares) by an individual who is subject

to the provisions of  Section 16 of the Securities Exchange Act  of 1934 shall

be made in  accordance with the  rules and regulations  of the Securities  and

Exchange Commission promulgated thereunder.

IX.  GENERAL

     9.01   Nontransferability.   No Award  granted under  the Plan  shall be

transferable or  assignable except by last  will and testament or  the laws of

descent and distribution.   During  the Grantee's lifetime,  options shall  be

exercisable  only  by  the Grantee  or  by  the  Grantee's  guardian or  legal

representative.

     9.02    General  Restriction.   Each  Award  shall  be  subject  to  the

requirement that if at any time the Board or the Committee shall determine, in

its discretion, that the listing, registration, or qualification of securities

upon any securities exchange or under any state or federal law, or the consent

or approval of any government regulatory body, is necessary or  desirable as a

condition  of, or in connection with, the granting of such option or the issue

or  purchase of securities  thereunder, such  option may  not be  exercised in

whole  or in part unless such listing, registration, qualification, consent or

approval  shall have  been effected  or obtained  free of  any conditions  not

acceptable to the Board or the Committee.

     9.03  Expiration  and Termination of  the Plan.   Awards may be  granted

under the Plan at any time and from time to time, prior to August 8, 2004, the

date on which the Plan will expire, except as to Awards then outstanding under

the Plan, which  shall remain in  effect until they  have been exercised,  the

restrictions have  lapsed or the Awards  have expired or been  forfeited.  The

Plan may be abandoned or terminated at  any time by the Board of Directors  of

the Company,  except with  respect to  any Awards  then outstanding under  the

Plan.

     9.04   Amendments.   The  Board  may from  time to  time amend,  modify,

suspend or  terminate the Plan; provided,  however, that no such  action shall

(a) impair without the  Grantee's consent any Award theretofore  granted under

the Plan or deprive any Grantee of any shares of Company Stock which he or she

may have acquired through  or as a result of  the Plan or (b) be  made without

shareholder approval  where such approval would be  required as a condition of

compliance with Rule 16b-3.

     9.05   Construction.  Except as otherwise required by applicable federal

laws,  the Plan shall  be governed by,  and construed in  accordance with, the

laws of the State of Wisconsin.


EXHIBIT 10.18

                             OSHKOSH B'GOSH, INC.

                   1995 OUTSIDE DIRECTORS' STOCK OPTION PLAN







I.   INTRODUCTION

     1.01 Purpose.  This plan shall be known as the Oshkosh B'Gosh, Inc. 1995

Outside Directors' Stock Option  Plan.  The purpose of the  Plan is to provide

an  incentive for  Outside  Directors  of  Oshkosh  B'Gosh,  Inc.  to  improve

corporate performance on a long-term basis.  It is intended that the Plan  and

its operation comply with  the provisions of  Rule 16b-3 under the  Securities

Exchange Act of 1934 (or any successor rule).

     1.02 Effective Date.  The  Plan shall be effective upon its  approval by

shareholders at the Company's 1995 annual meeting.  If the Plan is approved by

shareholders, the first option grants will  automatically be made at the Board

meeting immediately following the 1995 annual meeting.

II.   PLAN DEFINITIONS

     2.01 Definitions.  For  Plan purposes, except where the  context clearly

indicates otherwise, the  following terms  shall have the  meanings set  forth

below:

     (a)   "Board" shall mean the Board of Directors of the Company.

     (b)   "Company" shall mean Oshkosh B'Gosh, Inc., a Wisconsin corporation.

     (c)   "Company  Stock" shall mean the Company's Class  A Common Stock and 
           such other stock and securities as may  be substituted therefore 
           pursuant to Section 3.02.

     (d)   "Director" shall mean a director of the Company.

     (e)   "Fair Market Value" on any date shall mean, with respect to Company
            Stock, if  the  stock is  then  listed and  traded  on a  registered
            national securities exchange, or is  quoted in the  NASDAQ National 
            Market System,  the mean of  the high and  low sale prices  recorded
            in composite transactions as reported in the Wall Street Journal
            (Midwest  Edition) for such  date or the preceding business day if 
            such date is not a  business day.  In the absence of reported sales
            or if  the stock is not so  listed or quoted, but is  traded in 
            the  over-the-counter  market, Fair  Market  Value shall  be  the 
            mean  of the closing bid and asked prices for such shares on the 
            relevant date.

      (f)   "Grantee" shall mean any person who has been granted an option under
            the Plan.

      (g)   "Outside Director" shall mean a Director who is not also an active 
            full-time  employee of  the Company  or a  corporation in  which the
            Company owns, directly or indirectly,  a voting  stock interest of  
            more than fifty  percent (50%).

III.  SHARES SUBJECT TO OPTION

     3.01 Available Shares.  The total number of shares of Company Stock that

may  be  issued under  the  Plan shall  not exceed  Seventy  Thousand (70,000)

shares.   Shares  subject to  and not  issued under  an option  which expires,

terminates, or  is canceled for any  reason under the Plan  shall again become

available for the granting of options.

     3.02 Changes  in Common Stock.   If any stock dividend  is declared upon

the  Company Stock,  or if there  is any  stock split,  stock distribution, or

other  recapitalization  of the  Company with  respect  to the  Company Stock,

resulting  in a  split or  combination or  exchange  of shares,  the aggregate

number and kind of shares which may thereafter be granted under the Plan shall

be  proportionately  and appropriately  adjusted and  the  number and  kind of

shares then subject to options under  the Plan and the per share  option price

therefore  shall be  proportionately  and appropriately  adjusted, without  any

change in the aggregate purchase prices to be paid therefor.

IV.   ADMINISTRATION

     4.01 Administration by the Committee.  The Plan shall be administered by

the Compensation Committee of the Board which shall have the power, subject to

and within the limits  of the express provisions of the Plan, to exercise such

powers and  to perform  such  acts as  are deemed  necessary  or expedient  to

promote the  best interests  of the  Company with respect  to the  Plan.   The

Committee shall  have no discretion as to  the amount, price or  timing of any

option granted under this Plan.

V.    STOCK OPTIONS

     5.01 Option  Agreements.  Each  option granted under  the Plan  shall be

evidenced by  a stock  option agreement  between the Company  and the  Grantee

which shall contain the terms  and conditions required by this Article  V, and

such other terms and  conditions, not inconsistent herewith, as  the Committee

may deem appropriate in each case.  The holder of an option shall not have any

rights as a stockholder with respect to the shares covered by an option  until

such shares have been delivered to him or her.

     5.02 Option Grant Size and Grant Date.

     (a)   Annual  Grant.  Each  year, upon  the first  meeting of  the Board

following  the Company's  annual  meeting of  shareholders,  each person  then

serving the  Company as an Outside  Director shall automatically be  granted a

nonqualified  stock option to purchase One Thousand (1,000) shares, subject to

adjustment under Section 3.02 hereof.

     (b)   Special Rule.   If at any time there are  not sufficient available

shares under the Plan to grant each Outside Director an option to purchase the

number  of shares  identified above,  each Outside  Director shall  receive an

option  to purchase  an  equal  number  of  the  remaining  available  shares,

determined by dividing the remaining available shares by the number of Outside

Directors.

     5.03 Exercise Price.   The price  at which each  share of Company  Stock

covered by an option  may be purchased shall be one  hundred percent (100%) of

the Fair Market Value of the Company Stock on the date the option is granted.

     5.04 Period for Exercise  of Options.   Each stock option granted  under

this Plan  shall  become  exercisable  six  months from  the  date  of  grant,

regardless  of whether  the Grantee is  still a  Director on  such date.   All

rights to exercise an option shall terminate upon  the earlier of (a) ten (10)

years from the date  the option is granted, or (b) two years from the date the

Grantee ceases to be a Director.

     5.05 Method  of Exercise.  Subject  to Section 5.04, each  option may be

exercised in  whole or in  part from time  to time as  specified in  the stock

option agreement.   Each  Grantee  may exercise  an option  by giving  written

notice of the exercise to the  Company, specifying the number of shares to  be

purchased, accompanied by payment in full of the exercise price therefor.  The

exercise price  may be paid  in cash,  by check,  or by  delivering shares  of

Company Stock which have been beneficially owned by the Grantee, the Grantee's

spouse, or both of them for a period of at least six months prior to the  time

of  exercise ("Delivered Stock") or a combination of cash and Delivered Stock.

Delivered Stock shall be valued at its Fair Market Value determined  as of the

date of exercise of the  option.  No Grantee shall be under  any obligation to

exercise any option hereunder.

     5.06 Merger, Consolidation or Reorganization.  In the event of a merger,

consolidation or reorganization with another  corporation in which the Company

is not the surviving corporation, the Committee shall, subject to the approval

of  the Board of Directors  of the Company,  or the board of  directors of any

corporation  assuming the obligations  of the  Company hereunder,  take action

regarding  each outstanding and unexercised  option to protect  such option by

the substitution on an equitable basis of appropriate  shares of the surviving

corporation,  provided that the excess  of the aggregate  Fair Market Value of

the  shares subject to such  option immediately before  such substitution over

the  exercise price thereof is not more  than the excess of the aggregate fair

market  value of  the substituted  shares made  subject to  option immediately

after such substitution over the exercise price thereof.   

     5.07  Dissolution  or Liquidation.    Anything contained  herein  to the

contrary  notwithstanding,  on  the  effective  date  of  any  dissolution  or

liquidation of  the Company,  the Company  shall pay the  holder of  each then

outstanding and  unexercised option an amount  of cash equal to  the excess of

the highest Fair Market Value per share of the Company Stock during the 60-day

period immediately  preceding the dissolution  or liquidation over  the option

exercise price,  multiplied by  the number of  shares subject to  such option.

Such option shall then be canceled. 

     5.08 Limitation on  Plan Amendments.   The option  grants hereunder  are

intended  to be formula awards under Rule 16b-3(c)(2)(ii) under the Securities

Exchange  Act of 1934.  Accordingly, the  provisions of this Article V may not

be amended more than once every six months.

VI.   GENERAL

     6.01  Nontransferability.   No option  granted under  the Plan  shall be

transferable or  assignable except by last  will and testament or  the laws of

descent and distribution.   During  the Grantee's lifetime,  options shall  be

exercisable  only by  the  Grantee  or  by the  Grantee's  guardian  or  legal

representative.    In  the   event  of  the  Grantee's  death,   the  personal

representative of  the Grantee's estate or  the person or persons  to whom the

option is  transferred by will  or the  laws of descent  and distribution  may

exercise the option in accordance with its terms.

     6.02  General  Restriction.    Each  option  shall  be  subject  to  the

requirement that  if at any time the Board shall determine, in its discretion,

that  the  listing, registration,  or  qualification  of securities  upon  any

securities  exchange or  under any  state or  federal law,  or the  consent or

approval of any  government regulatory  body, is necessary  or desirable as  a

condition of, or in connection with, the granting of such option  or the issue

or  purchase of  securities thereunder,  such option may  not be  exercised in

whole  or in part unless such listing, registration, qualification, consent or

approval  shall have  been  effected or  obtained free  of any  conditions not

acceptable to the Board.

     6.03 Expiration  and Termination of  the Plan.   Options may  be granted

under the Plan at any time and from time to time, prior to December  31, 2004,

the date on  which the Plan will expire, except as to options then outstanding

under the Plan, which shall remain in effect until they have been exercised or

have  expired.   The Plan may  be abandoned or  terminated at any  time by the

Board except with respect to any options then outstanding under the Plan.

     6.04 Amendments.  The Board may from time to time amend, modify, suspend

or terminate the Plan; provided, however, that no such action shall (a) impair

without the Grantee's consent any option theretofore granted under the Plan or

(b) be made without shareholder approval where such approval would be required

as a condition of compliance with Rule 16b-3 under the Securities Exchange Act

of 1934.

     6.05  Withholding  Taxes.    If  the  Company  is  required  to  collect

withholding taxes  upon exercise of an  option, the Company may  require, as a

condition to such exercise,  that the Grantee concurrently pay to  the Company

the entire amount or  a portion of any taxes which the  Company is required to

withhold by reason of such exercise.  In lieu of part or all of  such payment,

the Grantee may elect, subject to such rules as  the Board may adopt from time

to  time, to  have the  Company withhold  from the  shares to  be issued  upon

exercise of the option  that number of shares having a Fair Market Value equal

to the amount which the Company is required to withhold.

     6.06  Construction.  Except as otherwise  required by applicable federal

laws, the Plan  shall be governed  by, and construed  in accordance with,  the

laws of the State of Wisconsin.



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<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-END>                               DEC-31-1994
<CASH>                                        10514000
<SECURITIES>                                         0
<RECEIVABLES>                                 27557000
<ALLOWANCES>                                   3700000
<INVENTORY>                                   93916000
<CURRENT-ASSETS>                             142307000
<PP&E>                                       119950000
<DEPRECIATION>                                50121000
<TOTAL-ASSETS>                               217211000
<CURRENT-LIABILITIES>                         39844000
<BONDS>                                              0
<COMMON>                                        135000
                                0
                                          0
<OTHER-SE>                                   158679000
<TOTAL-LIABILITY-AND-EQUITY>                 217211000
<SALES>                                      363363000
<TOTAL-REVENUES>                             363363000
<CGS>                                        259416000
<TOTAL-COSTS>                                354404000
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             1034000
<INCOME-PRETAX>                               12958000
<INCOME-TAX>                                   5919000
<INCOME-CONTINUING>                            7039000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   7039000
<EPS-PRIMARY>                                      .50
<EPS-DILUTED>                                        0
        

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