OSHKOSH B GOSH INC
10-Q, 1996-04-23
APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL
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               UNITED STATES SECURITIES AND EXCHANGE
                             COMMISSION
                      Washington, D.C.  20549

                             FORM 10-Q
   (Mark One)

   /X/  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
   SECURITIES     EXCHANGE ACT OF 1934

           For the quarterly period ended March 31, 1996

                                 OR

        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
   SECURITIES                         EXCHANGE ACT OF 1934

        For the transition period from              to   

                   Commission File Number 0-13365

                        OshKosh B'Gosh, Inc.

         (Exact name of registrant as specified in charter)

            Delaware                        39-0519915
   (State or other jurisdiction of    (IRS Employer
   Identification No.)            incorporation or organization)

   112 Otter Avenue, Oshkosh, Wisconsin         54901
   (Address of principal executive offices)     (Zip Code)

                           (414) 231-8800
                  (Registrant's telephone number)

   Indicate by check mark whether the registrant (1) has filed
   all reports required to be filed by Section 13 or 15(d) of the
   Securities Exchange Act of 1934 during the preceding 12 months
   (or for such shorter period that the registrant was required
   to file such reports), and (2) has been subject to such filing
   requirements for the past 90 days.

        Yes    X                           No

   As of March 31, 1996, there were outstanding 11,189,387 shares
   of Class A Common Stock and 1,266,413 shares of Class B Common
   Stock.
<PAGE>






                             FORM 10-Q

               OSHKOSH B'GOSH, INC. AND SUBSIDIARIES

                               INDEX

                                                          Page

   Part I.Financial Information

   Item 1.   Financial Statements

             Condensed Consolidated Balance Sheets --     3
             March 31, 1996 and December 31, 1995        

             Unaudited Condensed Consolidated             4
             Statements of Income -- Three Months ended
             March 31, 1996 and 1995

             Unaudited Condensed Consolidated Statements  5
             of Cash Flow -- Three Months Ended March 31,
             1996 and 1995

             Notes to Condensed Consolidated Financial    6
             Statements

   Item 2.   Management's Discussion and Analysis         7
             of Results of Operations and Financial 
             Condition.

   Part II.  Other Information                            10 

             Signatures                                   10
<PAGE>






               OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
               Condensed Consolidated Balance Sheets
                       (Dollars in thousands)

                                        March 31,       December 31,
                                           1996           1995 
                                        (Unaudited)        *


   Current assets
     Cash and cash equivalents            $  2,084       $  2,418
     Accounts receivable                    46,991         24,691
     Inventories                            84,825         95,743
     Prepaid expenses & other current assets 7,743          3,127
     Deferred income taxes                   9,400         11,400
   Total current assets                    151,043        137,379

     Property, plant & equipment           113,546        116,357
     Less accumulated depreciation and 
       amortization                         51,635         51,346
   Net property, plant and equipment        61,911         65,011

   Other assets                              5,848          6,189

   Total assets                        $   218,802      $ 208,579

   Liabilities and shareholders  equity
   Current liabilities
     Accounts payable                     $ 10,787       $ 13,910
     Accrued expenses                       31,031         28,055
   Total current liabilities                41,818         41,965


   Long term debt                            9,875             --
   Deferred income taxes                     2,400          2,700
   Employee benefit plan liabilities        11,909         13,836

   Shareholders  equity
     Preferred stock                          --             --
     Common stock:
        Class A                                112            112
        Class B                                 13             13
     Retained earnings                     152,237        149,720
     Cumulative foreign currency 
       translation adjustments                 438            233
   Total shareholders  equity              152,800        150,078

   Total liabilities and shareholders
      equity                              $218,802       $208,579

   * Condensed from audited financial statements.

   See notes to condensed consolidated financial statements.
<PAGE>







               OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
            Condensed Consolidated Statements of Income
              (In thousands, except per share amounts)
                            (Unaudited)


                                               Three Months Ended
                                                    March 31,
                                                1996          1995

   Net sales                                $  120,876     $  108,486
   Cost of products sold                        84,319         76,882

   Gross profit                                 36,557         31,604

   Selling, general and administrative expenses 31,466         28,154

   Operating income                              5,091          3,450

   Other income (expense):
     Interest expense                             (265)          (205)
     Interest income                               333            326
     Royalty income                                804          1,044
     Other                                         120            174

   Other income -- net                             992          1,339

   Income before taxes                           6,083          4,789

   Income taxes                                  2,707          2,069

   Net income                                 $  3,376        $ 2,720

   Average number of shares outstanding         12,456         13,314

   Net income per common share               $    0.27       $   0.20

   Cash dividends per common share
        Class A                              $    0.07       $   0.07
        Class B                              $    0.06       $   0.06






   See notes to condensed consolidated financial statements. 
<PAGE>







               OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
           Condensed Consolidated Statements of Cash Flow
                       (Dollars in thousands)
                            (Unaudited)

                                            Three Months Ended
                                                  March 31,
                                            1996           1995


   Cash flows from operating activities
     Net income for the period        $    3,376      $   2,720
     Depreciation                          2,595          2,644
     Other items in income not affecting 
        cash                                 402            733
     Changes in current assets           (15,998)       (13,892)
     Changes in current liabilities         (147)        (2,334)

   Net cash used in operating activities  (9,772)       (10,129)


   Cash flows from investing activities
     Property, plant and equipment 
        additions                           (891)        (1,613)
     Other                                   349           (444)
     Proceeds from disposal of assets        964          1,423


   Net cash provided by (used in) 
     investing activities                    422           (634)


   Cash flows from financing activities
     Net increase in long-term borrowings  9,875          7,400
     Cash dividends paid                    (859)          (923)
     Repurchase of common stock              ---         (4,858)

   Net cash provided by financing activities9,016        (1,435)


   Net decrease in cash and cash 
     equivalents                      $     (334)     $  (9,144)


   See notes to condensed consolidated financial statements.
<PAGE>






               OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
        Notes to Condensed Consolidated Financial Statements
                            (Unaudited)




   Note 1.  Basis of Preparation

   The condensed financial statements included herein have been
   prepared by the Company without audit.  However, the foregoing
   statements contain all adjustments (consisting only of normal
   recurring adjustments) which are, in the opinion of Company
   management, necessary to present fairly the financial position
   as of March 31, 1996 and December 31, 1995, the results of
   operations for the three-month periods ended March 31, 1996
   and 1995, and cash flows for the three month periods ended
   March 31, 1996 and 1995.

   Certain information and footnote disclosures normally included
   in financial statements prepared in accordance with generally
   accepted accounting principles have been condensed or omitted
   pursuant to the rules and regulations of the Securities and
   Exchange Commission.  It is suggested that these condensed
   financial statements be read in conjunction with the financial
   statements and notes thereto included in the Company s 1995
   Annual Report.

   Note 2.  Inventories

   A summary of inventories follows:

                                       March 31,    December 31
                                         1996           1995   
                                        (Dollars in thousands)
  
   Finished goods                     $   59,683     $   70,837
   Work in process                        15,789         15,462
   Raw materials                           9,353          9,444

   Total                              $   84,825     $   95,743



   The replacement cost of inventory exceeds the above LIFO costs
   by $16,668 and $16,158 at March 31, 1996 and December 31,
   1995.
<PAGE>






              MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           RESULTS OF OPERATIONS AND FINANCIAL CONDITION


    RESULTS OF OPERATIONS

   Consolidated net sales for the  three months ended March 31,
   1996 were $120.9 million, an increase of $12.4 million (11.4%)
   over 1995 first quarter sales of $108.5 million.  The
   Company s domestic wholesale business of approximately $78.2
   million for the first quarter of 1996 was 4.5% more than 1995
   first quarter sales of approximately $74.8 million, with a
   corresponding increase in unit shipments of approximately
   8.4%.  The increase in domestic wholesale unit shipments
   resulted  primarily from increased sales of Holiday 1995
   closeout merchandise.  Difficulties experienced by the Company
   in coordinating the transition of its sourcing strategy (which
   calls for increasing sourcing of its product from offshore
   contractors) resulted in the inability of the Company to make
   timely deliveries on certain Holiday 1995 orders to customers. 
   Shipments of Spring 1996 first quality fashion garments were
   flat during the first quarter of 1996 when compared to 1995.
   The Company currently anticipates that second quarter unit
   shipments as well as unit shipments of its Fall 1996 wholesale
   product offering (shipped primarily during the third quarter
   of 1996) will be flat compared to 1995 shipments.

   The Company's retail sales at its OshKosh B'Gosh branded
   outlet stores and Genuine Kids stores were approximately $29.1
   million for the first quarter of 1996, a 28.2% increase over
   1995 first quarter sales of approximately $22.7 million.  This
   retail sales increase was primarily generated by the sales of
   35 retail stores opened during 1995.  The Company s comparable
   store sales for the first quarter of 1996 were up
   approximately 9.1%.  The Company anticipates opening
   approximately 14 new stores during 1996, and closing 8 to 10
   unprofitable stores.  This slow down in the rate of growth in
   new retail stores compared to prior years will result in
   modest retail sales growth through the balance of 1996 as
   compared to the growth experienced in 1995.

   The Company's gross profit margin as a percent of sales
   improved to 30.2% in the first quarter of 1996, compared to
   29.1% in the first quarter of 1995.  This gross margin
   improvement was due primarily to the impact of the Company's
   increased retail sales at higher gross margins relative to its
   domestic wholesale business, along with improvement in the
   domestic wholesale business gross profit margin.  The
   Company s sourcing strategy, along with relatively stable raw
   material costs and more efficient manufacturing plant
   utilization, contributed to the Company's first quarter 1996
   gross profit margin improvement.  The Company's anticipated
   retail growth during the remainder of 1996, combined with
   increased use of contract manufacturing resources outside of
<PAGE>






   the United States, should result in further improvement in its
   gross profit margins for the remainder of 1996 as compared to
   the last three quarters of 1995.

   Selling, general and administrative expenses for the first
   quarter of 1996 increased  $3.3 million over the first quarter
   of 1995.  As a percentage of net sales, selling, general and
   administrative expenses were 26.0% for the first quarter of
   1996 and 1995.  The primary reason for the increased selling,
   general and administrative expenses in dollars is the
   Company s continued expansion of its retail business. 
   However, the Company s sales growth in its retail and
   wholesale businesses have resulted in stable selling, general
   and administrative expenses as a percentage of net sales.  The
   increased number of retail stores opened in the second half of
   1995, along with additional store openings in 1996 will result
   in higher total selling, general and administrative expenses
   for the remainder of 1996 as compared to the last three
   quarters of 1995.

   The Company's net other income for the first quarter of 1996
   was $1.0 million, compared to $1.3 million in the first
   quarter of 1995.  This reduction was caused by a modest
   reduction in domestic royalty income, net of expenses, and an
   increase in net interest expense due to the completion of a
   stock repurchase program in 1995.  The Company's effective tax
   rate was 44.5% for the first quarter of 1996 compared to 43.2%
   for the comparable period in 1995.

   In 1995, the Company recorded a $2.7 million pre-tax charge
   for plant closings that included approximately $1.9 million of
   severance and related costs pertaining to work force
   reductions as well as $750,000 for facility closings and the
   write-down of related assets.  In January 1996, the Company
   closed and sold its Hermitage Springs facility and closed its
   McEwen facilitiy.  These activities required cash expenditures
   of approximately $500,000 in the first quarter of 1996.  The
   Company does not anticipate any material changes in cost to
   complete its 1995 plan to close certain plants.

   In March 1995, the Financial Accounting Standards Board issued 
   Statement No. 121 entitled "Accounting for the Impairment of
   Long-Lived Assets and for Long-Lived Assets to be Disposed
   of."  This standard requires impairment losses to be recorded
   on long-lived assets used in operations when indicators of
   impairment are present and the undiscounted cash flows
   estimated to be generated by those assets are less than the
   assets  carrying amount.  Statement No. 121 also addresses the
   accounting for long-lived assets that are expected to be
   disposed of.  The Company initially adopted  Statement No. 121
   in the first quarter of  1996.  The effect of applying this
   new standard to the Company's long-lived assets is not
   material. 
<PAGE>






   SEASONALITY

   The Company's business is increasingly seasonal, with highest
   sales and income in the third quarter which is the Company's
   peak wholesale shipping period and a major retail selling
   season at its retail stores.  The Company's second quarter
   sales and income are lowest, both because of relatively low
   domestic wholesale unit shipments and relatively modest retail
   outlet store sales during this period.  The Company
   anticipates this seasonal trend to continue to impact 1996
   quarterly sales and net income.  As a result of this
   seasonality of business, the Company currently anticipates
   incurring a net loss in the second quarter of 1996 which may
   be in excess of the net loss incurred during the second
   quarter of 1995.  First quarter 1996 operating results are not
   necessarily indicative of anticipated quarterly results
   through the balance of the year.  

   FINANCIAL CONDITION, CAPITAL RESOURCES AND LIQUIDITY

   The Company's financial condition remains strong.  Net working
   capital at March 31, 1996 was $109.2 million, as compared to
   $95.4 million at the end of 1995 and $109.3 million at March
   31, 1995.  The Company's current ratio was 3.6 to 1 at March
   31, 1996, compared to 3.3 to 1 at the end of 1995 and 4.0 to 1
   at March 31, 1995.  Accounts receivable at March 31, 1996 were
   $47.0 million compared to $42.8 million at March 31, 1995. 
   This increase in accounts receivable relates primarily to
   increased wholesale sales for the quarter.  Management
   believes that at March 31, 1996 inventory levels are generally
   appropriate for anticipated business activity for the
   remainder of 1996.

   At March 31, 1996 the Company had approximately $9.9 million
   of long-term debt outstanding as compared to $7.7 million at
   March 31, 1995.  The increase in long-term indebtedness
   outstanding at March 31, 1996 is the result of the Company
   borrowing under its revolving credit arrangement in
   conjunction with its daily cash management needs.  The Company
   believes that its credit facilities, along with cash generated
   from operations, will be sufficient to finance the Company's
   seasonal working capital needs for the remainder of 1996.
      
<PAGE>






   PART II.  OTHER INFORMATION


   Item 6.   Exhibits and Reports on Form 8-K

             (a)  Exhibits

                  None

             (b)  Reports on Form 8-K

                  None





                             SIGNATURES


   Pursuant to the requirements of the Securities and Exchange
   Act of 1934, the Registrant has duly caused this report to be
   signed on its behalf by the undersigned thereunto duly
   authorized.

                        OSHKOSH B'GOSH, INC.


        Date: April 23, 1996     /S/ DOUGLAS W HYDE
                                 Douglas W. Hyde
                                 Chairman of the Board,
                                 President, Chief Executive
                                 Officer and Director



        Date: April 23, 1996     /S/ DAVID L OMACHINSKI
                                 David L. Omachinski
                                 Vice President-Finance,
                                 Treasurer, Chief Financial
                                 Officer and Director
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                         2084000
<SECURITIES>                                         0
<RECEIVABLES>                                 46991000
<ALLOWANCES>                                         0
<INVENTORY>                                   84825000
<CURRENT-ASSETS>                             151043000
<PP&E>                                       113546000
<DEPRECIATION>                                51635000
<TOTAL-ASSETS>                               218802000
<CURRENT-LIABILITIES>                         41818000
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        125000
<OTHER-SE>                                   152675000
<TOTAL-LIABILITY-AND-EQUITY>                 218802000
<SALES>                                      120876000
<TOTAL-REVENUES>                                     0
<CGS>                                         84319000
<TOTAL-COSTS>                                 31466000
<OTHER-EXPENSES>                              (992000)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              265000
<INCOME-PRETAX>                                6083000
<INCOME-TAX>                                   2707000
<INCOME-CONTINUING>                            3376000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   3376000
<EPS-PRIMARY>                                      .27
<EPS-DILUTED>                                      .27
        

</TABLE>


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