OSHKOSH B GOSH INC
10-Q, 1996-07-23
APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL
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                        UNITED STATES SECURITIES AND EXCHANGE
                                      COMMISSION
                               Washington, D.C.  20549

                                      FORM 10-Q
          (Mark One)

          /X/  QUARTERLY  REPORT PURSUANT  TO SECTION  13 OR  15(d) OF  THE
               SECURITIES EXCHANGE ACT OF 1934

                     For the quarterly period ended June 30, 1996

                                          OR

               TRANSITION REPORT  PURSUANT TO  SECTION 13 OR  15(d) OF  THE
               SECURITIES EXCHANGE ACT OF 1934

               For the transition period from         to

                            Commission File Number 0-13365

                                 OshKosh B'Gosh, Inc.

                  (Exact name of registrant as specified in charter)

                    Delaware                          39-0519915
          (State  or other  jurisdiction of   (IRS  Employer Identification
          No.)
          Incorporation or organization)

          112 Otter Avenue, Oshkosh, Wisconsin              54901
          (Address of principal executive offices)        (Zip Code)

                                    (414)231-8800
                           (Registrant's telephone number)

          Indicate by check mark  whether the registrant (1) has  filed all
          reports required  to  be filed  by  Section 13  or 15(d)  of  the
          Securities Exchange  Act of 1934  during the preceding  12 months
          (or for such shorter  period that the registrant was  required to
          file  such  reports), and  (2) has  been  subject to  such filing
          requirements for the past 90 days.

                    Yes  X                             No

          As  of June 30, 1996, there were outstanding 11,189,387 shares of
          Class  A  Common Stock  and 1,266,413  shares  of Class  B Common
          Stock.<PAGE>





                                      FORM 10-Q

                        OSHKOSH B'GOSH, INC. AND SUBSIDIARIES

                                        INDEX

                                                                      Page

          Part I.   Financial Information

          Item 1.   Financial Statements

                    Condensed Consolidated Balance Sheets --            3
                    June 30, 1996 and December 31, 1995

                    Unaudited Condensed Consolidated Statements         4
                    of Income -- Three Months and Six Months
                    Ended June 30, 1996 and 1995

                    Unaudited Condensed Consolidated Statements         5
                    of Cash Flow -- Six Months Ended June 30, 
                    1996 and 1995

                    Notes to Condensed Consolidated Financial           6
                    Statements

          Item 2.   Management's Discussion and Analysis of             9
                    Results of Operations and Financial 
                    Condition

          Part II.  Other Information                                  13

          Signatures                                                   14<PAGE>





                        OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
                        Condensed Consolidated Balance Sheets
                                (Dollars in thousands)

                                                June 30,      December 31,
                                                  1996           1995 *  
                                               (Unaudited)
          Assets
          Current Assets                                          
            Cash and cash equivalents          $    1,282      $    2,418
            Accounts receivable                    31,373          24,691
            Inventories                            98,850          95,743  
            Prepaid expenses & other
             current assets                         5,654           3,127
            Deferred income taxes                  19,600          11,400
          Total current assets                    156,759         137,379 

          Property, plant & equipment             106,064         116,357
            Less accumulated depreciation 
            and amortization                       52,099          51,346
          Net property, plant and equipment        53,965          65,011

          Other assets                              4,920           6,189

          Total assets                         $  215,644      $  208,579 

          Liabilities and shareholders' 
           equity
          Current liabilities
            Accounts payable                   $    9,320      $   13,910
            Accrued expenses                       37,444          28,055
          Total current liabilities                46,764          41,965

          Long-term debt                           11,160            --
          Deferred income taxes                       --            2,700
          Employee benefit plan             
           liabilities                             15,624          13,836

          Shareholders' equity
            Preferred stock                           --              --
            Common stock:
              Class A                                 112             112
              Class B                                  13              13
            Retained earnings                     141,537         149,720
            Cumulative foreign currency               
             translation adjustments                  434             233
          Total shareholders' equity              142,096         150,078

          Total liabilities and 
           shareholders'equity                 $  215,644      $  208,579

          * Condensed from audited financial statements.

          See notes to condensed consolidated financial statements. <PAGE>





                        OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
                     Condensed Consolidated Statements of Income
                       (In thousands, except per share amounts)
                                     (Unaudited)


                                   Three Months Ended     Six Months Ended
                                         June 30,              June 30,   
                                     1996       1995        1996     1995 

          Net sales               $ 82,579   $ 74,934  $ 203,455 $ 183,420


          Cost of products sold     57,057     50,000    141,376   126,882

          Gross profit              25,522     24,934     62,079    56,538

          Selling, general and 
           administrative                                        
           expenses                 29,858     28,670     61,324    56,824
          Special charges           20,900       --       20,900       -- 

          Operating income (loss)  (25,236)    (3,736)   (20,145)     (286)

          Other income (expense)
            Interest expense          (261)      (346)      (526)     (551)
            Interest income            247        337        580       663
            Royalty income           1,017        378      1,821     1,422 
            Other                      162         28        282       202

          Other income -- net        1,165        397      2,157     1,736

          Income (loss) before 
           taxes                   (24,071)    (3,339)   (17,988)    1,450

          Income taxes (benefit)   (14,231)    (1,460)   (11,524)      609

          Net income (loss)       $ (9,840)  $ (1,879) $  (6,464)$     841

          Average number of shares 
           outstanding              12,456     12,995     12,456    13,163

          Net income (loss) per      
           common share           $  (0.79)  $  (0.14) $   (0.52)$    0.06 

          Cash dividend per common 
           share
               Class A            $   0.07   $   0.07  $    0.14 $    0.14
               Class B            $   0.06   $   0.06  $    0.12 $    0.12


          See notes to condensed consolidated financial statements.<PAGE>





                        OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
                    Condensed Consolidated Statements of Cash Flow
                                (Dollars in thousands)
                                     (Unaudited)

                                                       Six Months Ended
                                                           June 30,       
                                                      1996          1995  
          Cash flows from operating 
           activities     
            Net income (loss) for the 
             period                               $  (6,464)     $    841
            Depreciation                              5,350         5,222
            Special charges                          20,900           --
            Deferred income tax benefit             (11,600)        2,595
            Items in income not affecting
             cash                                     1,357         1,991
            Changes in current assets               (16,010)      (36,333)
            Changes in current liabilities           (2,872)       (2,080)

          Net cash used in operating 
           activities                                (9,339)      (27,764) 
                                                     
            
          Cash flows from investing
           activities                                          
            Property, plant and equipment 
             additions                               (2,916)       (4,090)
            Other                                       (32)       (1,027)
            Proceeds from disposal of 
             assets                                   1,710         1,893

          Net cash used in 
           investing activities                      (1,238)       (3,224)


          Cash flows from financing
           activities
            Net increase in long-term 
             borrowings                              11,160        33,996
            Cash dividends paid                      (1,719)       (1,825)
            Repurchase of common stock                  --        (10,883)

          Net cash provided by financing                        
           activities                                 9,441        21,288

          Net decrease in cash and cash                        
           equivalents                           $   (1,136)     $ (9,700)



          See notes to condensed consolidated financial statements.<PAGE>





                        OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
                 Notes to Condensed Consolidated Financial Statements
                                     (Unaudited)


          Note 1.  Basis of Preparation

          The  condensed financial  statements  included  herein have  been
          prepared  by the Company  without audit.   However, the foregoing
          statements  contain all  adjustments (consisting  only of  normal
          recurring  adjustments)  which are,  in  the  opinion of  Company
          management, necessary to present fairly the financial position as
          of June 30, 1996 and December 31, 1995, the results of operations
          for the three-month and six-month periods ended June 30, 1996 and
          1995, and cash  flows for  the six-month periods  ended June  30,
          1996 and 1995.

          Certain information and footnote disclosures normally included in
          financial   statements  prepared  in  accordance  with  generally
          accepted  accounting principles  have been  condensed  or omitted
          pursuant  to the  rules  and regulations  of  the Securities  and
          Exchange  Commission.    It  is suggested  that  these  condensed
          financial statements  be read  in conjunction with  the financial
          statements  and  notes thereto  included  in  the Company's  1995
          Annual Report.

          Note 2.  Special Charges

          During the second quarter  of 1996, the Company recorded  special
          charges  of $8.0 million ($.64  per share), net  of tax benefits,
          related  to  the discontinuance  of  the  Company's Genuine  Kids
          retail   store  chain,   wind-down  of  the   Company's  European
          subsidiaries and transfer of the European business to a licensee,
          and  the closing of its Red Boiling Springs and Celina, Tennessee
          sewing facilities.   These actions will  ultimately eliminate the
          underperforming  Genuine  Kids  and European  components  of  the
          Company's  business.   The  plant  closings  will accelerate  the
          Company's strategic  direction to source product  based solely on
          price, quality and  delivery factors, which has  resulted in more
          of our product being sourced outside of the United States.

          These  decisions  will  affect  approximately   1,100  employees,
          including approximately 500 retail store employees throughout the
          United States, approximately 550 manufacturing employees from our
          plants  in Tennessee,  and  approximately 50  employees from  our
          European  subsidiaries.   Total  severance  and related  benefits
          totaling  approximately $3.9  million  will be  paid as  employee
          terminations  occur during the second half of 1996 and first half
          of 1997.

          The special charges include approximately $8.9 million related to
          other  exit  costs,  including estimated  lease  settlements  and
          anticipated   costs  to  dispose  of  certain  operating  assets,
          including  inventory,  as part  of the  exit  plan.   The special<PAGE>





          charges  also  include  approximately $8.1  million  of  impaired
          assets, recognized  in accordance with SFAS  No. 121, "Accounting
          for the Impairment of Long-Lived  Assets and Long-Lived Assets to
          be  Disposed  Of."   Of this  amount, approximately  $6.6 million
          reduced the  carrying value of  property, plant and  equipment on
          the  June  30, 1996  balance  sheet.  The  Company's decision  to
          implement  these  changes  will  result  in   unamortized  retail
          leasehold   improvements  and   excess  manufacturing   space  in
          Tennessee.  These assets have  been written down to  management's
          estimate  of  fair  value  (approximately $3.5  million,  net  of
          disposal  costs) as part of the  special charges.  The Company is
          actively pursuing buyers  for certain leasehold improvements  and
          its manufacturing facilities.

          The liquidation of the  European entities will permit recognition
          of certain U.S. tax deductions previously unrecognized, resulting
          in an approximate $4.5  million income tax benefit.   This income
          tax  benefit,  along  with  the $8.4  million  income  tax credit
          resulting  from the  special charges, reduces  the net  impact on
          Company earnings by $12.9 million.

          In  total, the  special charges  will require  approximately $9.0
          million of cash outlays.  However, this amount will be more  than
          offset  by the  cash generated  from the  income tax  benefit and
          asset sales.   These  restructuring decisions  should not have  a
          material impact on the Company's ongoing results of operations or
          sales  for  the  remainder  of 1996  as  the  Company anticipates
          licensing  its European  business effective  January 1,  1997 and
          will  continue to operate a  majority of its  Genuine Kids stores
          through the first quarter of 1997.

          The Company's 1997  net income  will be favorably  impacted by  a
          substantial  reduction  of  operating  losses from  its  European
          subsidiaries  (which amounted  to $4.6  million in  1995  and are
          expected to be between $3 and $5 million in 1996), elimination of
          our  Genuine  Kids business  (which is  operated  as part  of the
          Company's retail  operations) and royalty  income generated  from
          the  European  licensing  arrangement.   The  Company's  European
          subsidiary sales for 1995 and the six months ended June  30, 1996
          amounted  to  $12.5 million  and $8  million, respectively.   The
          Company's  Genuine Kids sales for  1995 and the  six months ended
          June  30,  1996 amounted  to  $40.9  million  and $16.1  million,
          respectively.

          These special charges are based on management's best estimates of
          costs related to these  decisions.  The actual costs  the Company
          will  ultimately  incur  are   dependent  on  certain  risks  and
          uncertainties and  could differ from  the amounts used  to record
          the estimated effect of these decisions.<PAGE>





          Note 3.  Inventories

          A summary of inventories follows:

                                             June 30,          December 31,
                                               1996                 1995   
                                                  (Dollars in thousands)

          Finished goods                    $  63,231            $  70,837
          Work in process                      26,228               15,462 
          Raw materials                         9,391                9,444 

          Total                             $  98,850            $  95,743

          The replacement cost of inventory exceeds the above LIFO costs by
          $17,178 and $16,158 at June 30, 1996 and December 31, 1995.<PAGE>





                       MANAGEMENT'S DISCUSSION AND ANALYSIS OF 
                    RESULTS OF OPERATIONS AND FINANCIAL CONDITION

          RESULTS OF OPERATIONS

          Consolidated  net sales for the three months ended June 30, 1996,
          were $82.6 million, an increase of $7.7 million (10.2%) over 1995
          second quarter  sales of $74.9  million.  Consolidated  net sales
          for the six  months ended June 30, 1996, were  $203.5 million, an
          increase  of $20.1 million (10.9%)  over the first  six months of
          1995 sales of $183.4  million.  The Company's domestic  wholesale
          business of approximately $45.8 million for the second quarter of
          1996  was  6.5%   more  than   1995  second   quarter  sales   of
          approximately $43 million, with  a corresponding increase in unit
          shipments  of  approximately 10.8%.    The  increase in  domestic
          wholesale unit shipments resulted primarily from increased  sales
          of  closeout merchandise.    Shipments of  first quality  fashion
          garments were relatively flat during  the second quarter of  1996
          when compared to  1995.  The  Company currently anticipates  that
          unit shipments for  the second  half of 1996  will be  relatively
          flat compared to 1995 unit shipments.  

          The  Company's retail sales at its  OshKosh B'Gosh branded stores
          and  Genuine Kids stores were approximately $32.1 million for the
          second quarter of 1996, a 23.5% increase over 1995 second quarter
          retail sales of  approximately $26  million.  For  the six  month
          period   ended  June   30,  1996,   Company  retail   sales  were
          approximately $61.2 million, a 25.7% increase over the first  six
          months  of 1995 retail sales of approximately $48.7 million.  The
          Company's  comparable store  sales for  the three  month and  six
          month  periods ended June 30, 1996 were up approximately 8.3% and
          8.5%,  respectively.   During  the second  quarter  of 1996,  the
          Company opened three OshKosh stores, converted three Genuine Kids
          stores to OshKosh stores and closed two Genuine Kids stores.   In
          connection with  the Company's recently  announced discontinuance
          of  its Genuine Kids  retail store  chain, the  Company currently
          anticipates  closing eight  additional  Genuine Kids  stores  and
          converting eight  to OshKosh stores during the remainder of 1996.
          Additional  Genuine Kids  stores may  be closed  in 1996  pending
          negotiations with landlords.   The Company anticipates having all
          of its Genuine Kids stores closed by March 31, 1997.  The Company
          also anticipates opening an additional nine OshKosh stores during
          the remainder of 1996.

          The Company's gross profit margin as a percent of sales was 30.9%
          in the  second quarter of 1996, compared with 33.3% in the second
          quarter of 1995.   For the six months ended  June 30, 1996, gross
          margin as  a percent of sales was 30.5% compared to 30.8% for the
          first  six months  of 1995.   The  Company's second  quarter 1996
          gross  margin was adversely affected by a much higher sales level
          of closeout merchandise (both Holiday 1995 and Spring 1996 season
          closeout merchandise).  The  Company currently anticipates modest
          improvement in its gross profit margins for the remainder of 1996
          as compared to the last two quarters of 1995.<PAGE>





          Selling,  general  and  administrative  expenses  (excluding  the
          special  charges) for the three month and six month periods ended
          June 30, 1996, increased  $1.2 million and $4.5 million  over the
          three  month  and  six   month  periods  ended  June   30,  1995,
          respectively.  As  a percent  of net sales,  these expenses  were
          36.2% and  30.1% for the three month  and six month periods ended
          June  30, 1996 as compared  to 38.3% and  31.0% in the comparable
          periods of 1995.  The primary  reason for the dollar increase  in
          selling,  general and  administrative  expenses is  the Company's
          continued expansion of its OshKosh retail business.  The  Company
          currently  anticipates that  selling, general  and administrative
          expenses,  as a  percent of  net  sales, will  be stable  or down
          slightly  for the remainder of  1996 in comparison  to the second
          half of 1995.

          During  the second quarter of  1996, the Company recorded special
          charges  of $8.0 million ($.64  per share), net  of tax benefits,
          related  to  the discontinuance  of  the  Company's Genuine  Kids
          retail  store  chain,   wind-down  of   the  Company's   European
          subsidiaries and transfer of the European business to a licensee,
          and  the closing of its Red Boiling Springs and Celina, Tennessee
          sewing facilities.   These actions will  ultimately eliminate the
          underperforming  Genuine  Kids  and  European  components  of the
          Company's  business.   The  plant  closings  will accelerate  the
          Company's strategic  direction to source product  based solely on
          price, quality and  delivery factors, which has  resulted in more
          of our product being sourced outside of the United States.

          These  decisions  will   affect  approximately  1,100  employees,
          including approximately 500 retail store employees throughout the
          United States, approximately 550 manufacturing employees from our
          plants  in Tennessee,  and  approximately 50  employees from  our
          European  subsidiaries.   Total  severance  and  related benefits
          totaling  approximately $3.9  million  will be  paid as  employee
          terminations  occur during the second half of 1996 and first half
          of 1997.

          The special charges include approximately $8.9 million related to
          other exit  costs,  including  estimated  lease  settlements  and
          anticipated  costs  to  dispose  of   certain  operating  assets,
          including  inventory,  as part  of the  exit  plan.   The special
          charges  also  include  approximately  $8.1  million of  impaired
          assets, recognized  in accordance with SFAS  No. 121, "Accounting
          for the Impairment of Long-Lived  Assets and Long-Lived Assets to
          be Disposed  Of."   Of  this amount,  approximately $6.6  million
          reduced the carrying  value of property,  plant and equipment  on
          the  June  30,  1996 balance  sheet.  The  Company's  decision to
          implement  these   changes  will  result  in  unamortized  retail
          leasehold   improvements  and   excess  manufacturing   space  in
          Tennessee.   These assets have been  written down to management's
          estimate  of  fair  value  (approximately $3.5  million,  net  of
          disposal costs) as part of the  special charges.  The Company  is
          actively pursuing buyers  for certain leasehold  improvements and
          its manufacturing facilities.<PAGE>





          The liquidation of the  European entities will permit recognition
          of certain U.S. tax deductions previously unrecognized, resulting
          in an approximate $4.5  million income tax benefit.   This income
          tax  benefit,  along  with the  $8.4  million  income tax  credit
          resulting from  the special charges,  reduces the  net impact  on
          Company earnings by $12.9 million.

          In  total, the  special charges  will require  approximately $9.0
          million of cash outlays.  However,  this amount will be more than
          offset  by the  cash generated  from the  income tax  benefit and
          asset  sales.   These restructuring  decisions should not  have a
          material impact on the Company's ongoing results of operations or
          sales  for  the  remainder of  1996  as  the Company  anticipates
          licensing  its European  business effective  January 1,  1997 and
          will  continue to operate a  majority of its  Genuine Kids stores
          through the first quarter of 1997.

          The Company's 1997  net income  will be favorably  impacted by  a
          substantial  reduction  of  operating  losses from  its  European
          subsidiaries (which  amounted to  $4.6 million  in  1995 and  are
          expected to be between $3 and $5 million in 1996), elimination of
          our  Genuine  Kids business  (which is  operated  as part  of the
          Company's retail  operations) and royalty  income generated  from
          the  European  licensing  arrangement.   The  Company's  European
          subsidiary sales for 1995  and the six months ended June 30, 1996
          amounted  to $12.5  million and  $8 million,  respectively.   The
          Company's  Genuine Kids sales for  1995 and the  six months ended
          June  30, 1996  amounted  to  $40.9  million and  $16.1  million,
          respectively.

          These special charges are based on management's best estimates of
          costs related to these  decisions.  The actual costs  the Company
          will  ultimately  incur  are   dependent  on  certain  risks  and
          uncertainties and could  differ from the  amounts used to  record
          the estimated effect of these decisions.

          The Company's net other income for  the three month and six month
          periods  ended June 30, 1996  was $1.2 million  and $2.2 million,
          respectively, compared  to $.4  million and  $1.7 million  in the
          same  periods  of 1995.   These  increases result  primarily from
          increased royalty income from foreign licensees.

          The Company's  effective tax  rate (tax  benefit) for the  second
          quarter of 1996 was 59.1%.  This high tax benefit is  a result of
          the  recognition  of  previously  unrecorded  U.S.  tax  benefits
          related   to  the   discontinuance  of  the   Company's  European
          subsidiaries.   The  Company anticipates  that its  effective tax
          rate to  be applied against  net income  in the third  and fourth
          quarters of 1996 will be approximately 40%.

          SEASONALITY

          The Company's  business is  increasingly  seasonal, with  highest
          sales and income in the third quarter which is the Company's peak<PAGE>





          wholesale  shipping  period and  a  major selling  season  at its
          retail stores.  The Company's second quarter sales and income are
          lowest, both  because of  relatively low domestic  wholesale unit
          shipments and  relatively modest  retail store sales  during this
          period.  Accordingly, the Company has incurred net  losses during
          the second  quarter of 1996 and 1995.   Results of operations for
          the Company's second quarter  and six months ended June  30, 1996
          are not  indicative of anticipated quarterly  results through the
          balance of the year.

          FINANCIAL CONDITION, CAPITAL RESOURCES AND LIQUIDITY

          Net working capital at June 30, 1996 was $110 million as compared
          to $95.4  million at the end  of 1995 and $127.8  million at June
          30, 1995.  The Company's current  ratio was 3.4 to 1 at  June 30,
          1996, compared to  3.3 to 1 at  the end of 1995  and 4.4 to 1  at
          June 30, 1995.  

          The decrease in  net working capital at June 30, 1996 compared to
          June 30, 1995 of  $17.8 million is primarily attributable  to the
          Company's planned reduction  in inventory levels.   June 30, 1996
          inventory  levels were  approximately $14.2  million below  prior
          year levels.   The Company's  accrued expenses at  June 30,  1996
          were approximately $7.2 million higher than prior year levels due
          primarily  to  the  effects  of  the  Company's  special  charges
          recorded in June 1996.

          The Company  maintains a revolving credit  arrangement to provide
          seasonal working  capital borrowings  and supports its  letter of
          credit  requirements.    At  June   30,  1996,  the  Company  had
          approximately  $11.2 million  of long-term  debt outstanding,  as
          compared to $34 million at June 30, 1995.  This decrease in long-
          term  debt outstanding, substantially  all of which  is under the
          Company's  revolving  credit  arrangement,  is a  result  of  the
          decrease in inventory levels and cash generated from operations.

          The  Company believes  that its  cash generated  from operations,
          along  with available  credit facilities,  will be  sufficient to
          finance  the  Company's  capital  expenditure,  seasonal  working
          capital, restructuring and business development needs.<PAGE>





                             PART II - OTHER INFORMATION

          Item 4.  Submission of Matters to a Vote of Security Holders.

          The  registrant's annual meeting of stockholders  was held on May
          3, 1996 (the "1996 Annual Meeting").  A majority of the shares of
          each  class  of the  registrant's  Common  Stock, represented  in
          person  or  by proxy,  was required  to  constitute a  quorum for
          action to be taken by  such class.  A total of  10,063,946 shares
          of Class A  Common Stock and 1,033,030  shares of Class B  Common
          Stock were represented, in person or by proxy, at the 1996 Annual
          Meeting, constituting a quorum of each class.

          With  respect to the election of Class A Directors, the following
          votes were  cast in  favor of  and withheld  with respect  to the
          following management nominees:

                                                                  Broker
          Nominee             Votes in Favor      Votes Withheld  Non-Votes

          Orren J. Bradley        10,028,212              33,734    2,000

          Jerry M. Hiegel         10,028,215              33,731    2,000

          With  respect to the election of Class B Directors, the following
          votes were  cast in  favor of  and withheld  with respect  to the
          following management nominees:

                                                                   Broker
          Nominee             Votes in Favor      Votes Withheld  Non-Votes

          Douglas W. Hyde          1,027,615               5,415      0

          Michael D. Wachtel       1,027,615               5,415      0

          David L. Omachinski      1,027,615               5,415      0

          Steven R. Duback         1,027,615               5,415      0

          Judith D. Pyle           1,027,615               5,415      0

          William F. Wyman         1,027,615               5,415      0

          Stig A. Kry              1,027,615               5,415      0

          Directors are elected by a  plurality of the votes of  the shares
          of  the class entitled to elect such directors, present in person
          or represented by proxy  at the meeting.  "Plurality"  means that
          the  individuals  who receive  the  largest number  of  votes are
          elected as directors up to the maximum number of directors  to be
          chosen at the meeting.  There were no nominees for director other
          than management's  nominees identified above.   Accordingly, each
          such nominee received a plurality of  the votes cast by shares of
          the class indicated and, therefore, was elected.<PAGE>





          Item 6.   Exhibits and Reports on Form 8-K

                    (a)  Exhibits

                              None

                    (b)  Reports on Form 8-K

                              None



                                      SIGNATURES

          Pursuant to the  requirements of the Securities and  Exchange Act
          of 1934, the Registrant has duly caused this  report to be signed
          on its behalf by the undersigned thereunto duly authorized.

                                 OSHKOSH B'GOSH, INC.



          Date:  July 23, 1996     /S/ DOUGLAS W. HYDE
                                   Chairman of the Board, President
                                   Chief Executive Officer and Director



          Date:  July 23, 1996     /S/ DAVID L. OMACHINSKI
                                   Vice President-Finance, Treasurer,
                                   Chief Financial Officer and Director<PAGE>

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