RARE MEDIUM GROUP INC
8-K, 1999-10-14
COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
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                 SECURITIES AND EXCHANGE COMMISSION
                       WASHINGTON, D.C. 20549

                              FORM 8-K

                           CURRENT REPORT
               PURSUANT TO SECTION 13 OR 15(D) OF THE
                  SECURITIES EXCHANGE ACT OF 1934


 Date of report (Date of earliest event reported): October 12, 1999
 (September 30, 1999)


                      Rare Medium Group, Inc.
             (Exact Name of Registrant as Specified in Charter)


   Delaware                000-13865               23-2368845
(State or Other       (Commission File No.)      (IRS Employer
Jurisdiction of                                  Identification No.)
Incorporation)


         565 Fifth Avenue, 29th Floor, New York, New York  10017
        (Address of Principal Executive Offices, including Zip Code)


                           (212) 883-6940
            (Registrant's telephone number, including area code)


                                  N/A
       (Former Name or Former Address, if Changed Since Last Report)



Item 2.   Acquisition or Disposition of Assets.

           On September 30, 1999 (the "Closing Date"), pursuant to the terms
 of that certain Unit Purchase Agreement dated as of the 27th day of
 September, 1999, by and among Rare Atomic Pop, LLC, a Delaware limited
 liability company ("Rare Atomic"), New Valley Corporation, a Delaware
 corporation ("New Valley"), and Ant 21 LLC, a Delaware limited liability
 company ("Ant 21"), Rare Medium Group, Inc., a Delaware corporation (the
 "Company"), through its wholly-owned subsidiary Rare Atomic, acquired from
 Ant 21 1,313,112.27 newly-issued units of membership interest in Ant 21
 (the "Units") and an option, exercisable within 120 days from September 27,
 1999, to acquire from Ant 21 an additional 656,556.13 units of membership
 interest in Ant 21 (the "Option").

           Immediately following the Closing Date, the Units represent
 33.33% of the total issued and outstanding units of membership interest in
 Ant 21.  Pursuant to the terms of Ant 21's limited liability company
 operating agreement (the "Operating Agreement"), Ant 21 is managed by a
 board of directors composed of seven members.  As part of the acquisition
 of the Units, Rare Atomic has the right to elect three directors for so
 long as its ownership percentage is five percent or greater.  Additionally,
 the provisions of the Operating Agreement give each director elected by
 Rare Atomic a veto right on all matters submitted to the board.

           Ant 21 is an online record label and digital music destination
 with principal offices in Santa Monica, California.  The Company intends to
 acquire rights to music by licensing catalog from other labels and by
 signing bands directly.

           In consideration for the Units, Rare Atomic paid $5,000,000 in
 cash.  In the event Rare Atomic elects to exercise the Option (which may be
 exercised in whole but not in part, and only in conjunction with a similar
 option held by New Valley), the exercise price is $2,500,000 in cash.  The
 consideration for the Units and the Option was arrived at through arms-
 length negotiation.  The source of funds for Rare Atomic's purchase price
 for the Units was a capital contribution from the Company from funds on
 hand.

           In connection with the acquisition of the Units by Rare Atomic,
 the Company and Ant 21 agreed to negotiate in good faith towards entering
 into a commercially reasonable and customary agreement for the Company to
 provide certain technical and consulting services to the Seller.

           The foregoing description of the Unit Purchase Agreement
 contained in this Form 8-K is a brief summary of the provisions thereof but
 does not purport to be complete.  This summary is qualified in its entirety
 by reference to the Unit Purchase Agreement, a copy of which is attached
 hereto as an exhibit and incorporated herein by reference.


Item 7.   Financial Statements, Pro Forma Financial Information and
          Exhibits.

           (a)  Financial Statements of Businesses Acquired.

                The financial statements specified in Item 7(a) of Form 8-K
      are not required.

           (b)  Pro Forma Financial Information.

                The pro forma financial information specified in Item 7(b)
      of Form 8-K is not required.

           (c)  Exhibits.


                Exhibit No.    Description

                10.            Unit Purchase Agreement dated as of the 27th
                               day of September, 1999, by and among Rare
                               Atomic Pop, LLC, a Delaware limited liability
                               company, New Valley Corporation, a Delaware
                               corporation, and Ant 21 LLC, a Delaware
                               limited liability company.


                                 SIGNATURES

           Pursuant to the requirements of the Securities Exchange Act of
 1934, the registrant has duly caused this report to be signed on its behalf
 by the undersigned hereto duly authorized.

                               RARE MEDIUM GROUP, INC.
                               (Registrant)

DATE:  October 12, 1999       By:     /s/ Jeffrey J. Kaplan
                               Name:  Jeffrey J. Kaplan
                               Title: Executive Vice President and
                                      Chief Financial Officer




                            UNIT PURCHASE AGREEMENT



                                by and among

                           RARE ATOMIC POP, LLC,

                           NEW VALLEY CORPORATION

                                    and

                                 ANT 21 LLC





                             September 27, 1999


                             TABLE OF CONTENTS


                                                                       Page
 ARTICLE 1
                                SALE OF UNITS  . . . . . . . . . . . . . . 1
      Section 1.1    Purchase and Sale.  . . . . . . . . . . . . . . . . . 1
      Section 1.2    Purchase Price. . . . . . . . . . . . . . . . . . . . 1
      Section 1.3    Option to Acquire Additional Units of the Company.  . 1

 ARTICLE 2

                 REPRESENTATIONS AND WARRANTIES OF THE SELLER  . . . . . . 2
      Section 2.1    Corporate Organization: Requisite Authority to Conduct
                     Business. . . . . . . . . . . . . . . . . . . . . . . 2
      Section 2.2    Capitalization and Holdings: Operating Agreement. . . 2
      Section 2.3    Authority Relative to and Validity of Agreements. . . 3
      Section 2.4    Required Filings and Consents: No Conflict. . . . . . 3
      Section 2.5    Financial Statements. . . . . . . . . . . . . . . . . 4
      Section 2.6    Absence of Liabilities. . . . . . . . . . . . . . . . 4
      Section 2.7    Properties. . . . . . . . . . . . . . . . . . . . . . 4
      Section 2.8    Trademarks, Patents and Copyrights. . . . . . . . . . 4
      Section 2.9    Legal Proceedings, Claims, Investigations, Etc. . . . 5
      Section 2.10   Governmental Licenses, Permits, Etc.  . . . . . . . . 5
      Section 2.11   Insurance.  . . . . . . . . . . . . . . . . . . . . . 5
      Section 2.12   Material Contracts. . . . . . . . . . . . . . . . . . 6
      Section 2.13   Finders' Fees.  . . . . . . . . . . . . . . . . . . . 6

 ARTICLE 3

                 REPRESENTATIONS AND WARRANTIES OF THE BUYERS  . . . . . . 6
      Section 3.1    Corporate Organization. . . . . . . . . . . . . . . . 6
      Section 3.2    Authority Relative to and Validity of Agreements. . . 6
      Section 3.3    Investment. . . . . . . . . . . . . . . . . . . . . . 7
      Section 3.4    Business Activities.  . . . . . . . . . . . . . . . . 7

ARTICLE 4

                                   CLOSINGS  . . . . . . . . . . . . . . . 7
      Section 4.1    Closings. . . . . . . . . . . . . . . . . . . . . . . 7

 ARTICLE 5

                                  COVENANTS  . . . . . . . . . . . . . . . 8
      Section 5.1    Public Announcements. . . . . . . . . . . . . . . . . 8
      Section 5.2    Professional Services Agreement.  . . . . . . . . . . 8

 ARTICLE 6
                            DELIVERIES AT CLOSINGS . . . . . . . . . . . . 8
      Section 6.1    Closing Certificates. . . . . . . . . . . . . . . . . 8

 ARTICLE 7

                                MISCELLANEOUS  . . . . . . . . . . . . . . 8
      Section 7.1    Expenses. . . . . . . . . . . . . . . . . . . . . . . 9
      Section 7.2    Notices.  . . . . . . . . . . . . . . . . . . . . . . 9
      Section 7.3    Entire Agreement. . . . . . . . . . . . . . . . . .  10
      Section 7.4    Binding Effect, Benefits, Assignments.  . . . . . .  10
      Section 7.5    Applicable Law. . . . . . . . . . . . . . . . . . .  10
      Section 7.6    Headings. . . . . . . . . . . . . . . . . . . . . .  10
      Section 7.7    Counterparts. . . . . . . . . . . . . . . . . . . .  10
      Section 7.8    Waiver: Consent.  . . . . . . . . . . . . . . . . .  11
      Section 7.9    No Third Party Beneficiaries. . . . . . . . . . . .  11
      Section 7.10   Severability. . . . . . . . . . . . . . . . . . . .  11

                          UNIT PURCHASE AGREEMENT

        UNIT PURCHASE AGREEMENT (the "Agreement"), dated this 27th day of
 September, 1999, by and among Rare Atomic Pop, LLC, a Delaware limited
 liability company ("Rare"), New Valley Corporation, a Delaware corporation
 ("New Valley") (Rare and New Valley collectively, the "Buyers") and Ant 21
 LLC, a Delaware Limited Liability Company ("Seller" or the "Company").


                                 ARTICLE 1

                               SALE OF UNITS

        Section 1.1  Purchase and Sale.  On the terms and subject to the
 conditions of this Agreement and the Operating Agreement (as defined
 below), Rare hereby agrees to purchase 1,313,112.27 units and New Valley
 hereby agrees to purchase 413,112.27 units (collectively, the "Buyer
 Units") of membership interests in the Seller (the "Units"), and the Seller
 hereby agrees to sell the Buyer Units to the Buyers (the "Transactions"),
 at the Rare Closing and the New Valley Closing, respectively, for the Rare
 Purchase Price and the New Valley Purchase Price, respectively (as each are
 defined below).

        Section 1.2  Purchase Price.  The aggregate purchase price for
 those Buyer Units to be purchased by Rare shall consist of five million
 dollars ($5,000,000) (the "Rare Purchase Price").  The aggregate purchase
 price for those Buyer Units to be purchased by New Valley shall consist of
 two million five hundred thousand dollars ($2,500,000) (the "New Valley
 Purchase Price,") for an aggregate amount paid by Rare and New Valley of
 seven million five hundred thousand dollars ($7,500,000) (the "Purchase
 Price"); provided that, in the case of New Valley, seven hundred sixty-one
 thousand and ninety-five dollars and eighty-nine cents ($761,095.89) in
 principal and accrued interest under that certain note, dated August 4,
 1999, by Seller to the order of New Valley, shall be paid in partial
 consideration of the New Valley Purchase Price by the cancellation of such
 note. Payment is otherwise payable by each of Rare and New Valley by wire
 transfer of immediately available funds. Each of Rare and New Valley are
 individually responsible for the payment of their amount of the Purchase
 Price.

        Section 1.3  Option to Acquire Additional Units of the Company.

        (a)  Grant. On the terms and subject to the conditions of this
 Agreement and the Operating Agreement, Seller hereby grants to each of the
 Buyers an option (collectively, the "Option"), exercisable in whole but not
 in part, to purchase six hundred and fifty six thousand five hundred and
 fifty-six and thirteen hundredths (656,556.13) Units for a purchase price
 of two million five hundred thousand dollars each ($2,500,000) (the "Buyer
 Option Price") (for an aggregate purchase price of five million dollars
 ($5,000,000)). The Option must be exercised by Rare and New Valley jointly
 and may not be exercised by either Rare or New Valley alone.  On the Option
 Closing Date (as defined below) payment shall be payable by each of Rare
 and New Valley by wire transfer of immediately available funds. Each of
 Rare and New Valley shall be individually responsible for the payment of
 their Buyer Option Price.

        (b)  Exercise Period. The Option shall be exercisable at any time
 from the date hereof through one hundred and twenty (120) calendar days
 from the date hereof.

        (c)  Exercise Notice. To exercise the Option, Rare and New Valley
 shall jointly deliver a notice (the "Option Exercise Notice") to the
 Company specifying a date, no more than ten (10) days from the date of the
 Option Exercise Notice, on which the closing of the Option transaction will
 occur (such date, the "Option Closing Date"). Such closing shall be held at
 such time and place on the Option Closing Date as the parties may agree.

                                 ARTICLE 2

                REPRESENTATIONS AND WARRANTIES OF THE SELLER

        The Seller hereby represents and warrants to the Buyers as set
 forth below.

        Section 2.1  Corporate Organization: Requisite Authority to Conduct
 Business. Seller is a limited liability company duly organized, validly
 existing and in good standing under the laws of the State of Delaware. The
 amended and restated operating agreement, as amended in the form set forth
 as Exhibit A hereto (the "Operating Agreement") shall be in effect on the
 Closing date after giving effect to the Transactions. Seller has all
 requisite power and authority to own, operate and lease its properties and
 to carry on its business as the same is now being conducted. Seller is duly
 qualified or licensed to do business and is in good standing in all of the
 jurisdictions in which the conduct of its business or the ownership or
 leasing of its properties requires it to be so qualified or licensed, other
 than such jurisdictions in which the failure to be so qualified or licensed
 would not have a material adverse effect upon the business, operations (as
 now conducted or as presently proposed to be conducted), assets,
 properties, rights or condition (financial or otherwise), of Seller (a
 "Material Adverse Effect").

        Section 2.2  Capitalization and Holdings: Operating Agreement.

        (a)  The outstanding membership interests of the Seller will
 consist, as of the Closing and after giving effect to the Transactions, of
 three million nine hundred thirty nine thousand three hundred and thirty
 six and eighty hundredths (3,939,336.80) units, each of which is entitled
 to such allocable share of the profits, losses and distributions of the
 Seller as further described in the Operating Agreement. Upon issuance to
 the Buyers, the Buyer Units will consist of valid, beneficial limited
 liability company interests in accordance with the terms of, and will be
 entitled to the rights provided in, the Operating Agreement. Such Buyer
 Units will, when issued, be duly issued, fully paid and non-assessable
 securities of the Seller. There are no outstanding obligations of the
 Seller to repurchase, redeem or otherwise acquire any Units, except as may
 be contemplated by the Transactions or as required by the agreements
 referred to in the Operating Agreement. Except as set forth in the
 Operating Agreement or herein, the Seller is not bound by, or subject to,
 any subscription, option, warrant, call, right, contract, commitment,
 agreement, understanding or arrangement with respect to the Units.

        (b)  To the knowledge of Seller, as of the Closing and after giving
 effect to the Transactions, the Operating Agreement shall be duly and
 validly executed and delivered by or on behalf of the members of the Seller
 and constitute a valid and binding agreement enforceable in accordance with
 its terms, except (i) as such enforceability may be limited by or subject
 to any bankruptcy, insolvency, reorganization, moratorium or other similar
 laws affecting creditors' rights generally, (ii) as such obligations are
 subject to general principles of equity and (iii) as rights to indemnity
 may be limited by Federal, state or local securities laws or by public
 policy.

        (c)  Schedule 2.2 hereto sets forth the ownership interests of all
 of the Units of the Seller as of the Closing.
        Section 2.3  Authority Relative to and Validity of Agreements.
 Seller has full power and authority, corporate and otherwise, to execute
 and deliver this Agreement, to consummate the Transactions and to assume
 and perform all of its obligations hereunder. There are no corporate,
 contractual, statutory or other restrictions of any kind upon the power and
 authority of the Seller to execute and deliver this Agreement and to
 consummate the transactions contemplated hereunder and no action, waiver or
 consent by any foreign, federal, state, municipal or other governmental
 department, commission or agency (a "Governmental Authority") is necessary
 to make this Agreement valid and binding upon the Seller in accordance with
 its terms. Seller will pay any Delaware or federal stock transfer or other
 similar taxes or duties in connection with the sale and purchase of the
 Buyer Units and the consummation of the transactions contemplated by this
 Agreement. This Agreement has been duly executed and delivered by the
 Seller and constitutes the legal, valid and binding obligations of the
 Seller, enforceable against the Seller in accordance with its terms,
 subject to applicable bankruptcy, insolvency, reorganization and moratorium
 laws and other laws of general application affecting the enforcement of
 creditors' rights generally, and the fact that equitable remedies or relief
 (including, but not limited to, the remedy of specific performance) are
 subject to the discretion of the court from which such relief may be
 sought.

        Section 2.4  Required Filings and Consents: No Conflict. The Seller
 is not required to submit any notice, report or other filing to or with any
 Governmental Authority in connection with the execution, delivery or
 performance of this Agreement. The execution, delivery and performance of
 this Agreement by the Seller and the consummation of the Transactions do
 not and will not (a) conflict with or violate any law, regulation,
 judgment, order or decree binding upon the Seller, (b) conflict with or
 violate any provision of the certificate of formation or Operating
 Agreement of Seller, or, with respect to this Agreement and the Operating
 Agreement, (c) conflict with or result in a breach of any condition or
 provision of, or constitute a default (or an event that with notice or
 lapse of time or both would become a default) under, or result in the
 creation or imposition of any lien, charge or encumbrance upon any
 properties or assets of Seller, pursuant to, or cause or permit the
 acceleration prior to maturity of any amounts owing under, any indenture,
 loan agreement, mortgage, deed of trust, lease, contract, license,
 franchise or other agreement or instrument to which the Seller is a party
 or which is or purports to be binding upon the Seller or by which any of
 their respective properties are bound, which in any such event under this
 Section 2.4(b) would cause a Material Adverse Effect. The execution,
 delivery and performance of this Agreement by the Seller and the
 consummation of the transactions contemplated hereby and thereby will not
 result in the loss of any license, franchise, legal privilege or permit
 possessed by Seller or give a right of termination to any party to any
 agreement or other instrument to which Seller is a party or by which any of
 its properties are bound.

        Section 2.5  Financial Statements. Attached hereto as Schedule 2.5
 are balance sheets of Seller at June 30, 1999 and related statements of
 income and changes in cash flows for the period then ended (collectively
 the "Financial Statements"), all of which have been prepared in accordance
 with generally accepted accounting policies, other than with respect to
 depreciation, and on an annual basis are substantially in accordance with
 generally accepted accounting policies consistently applied throughout the
 period indicated. The Financial Statements (i) present fairly the financial
 condition and results of operations of Seller as of the date and for the
 period indicated and (ii) are in accordance with the books and records of
 Seller.

        Section 2.6  Absence of Liabilities. To the actual knowledge of
 Seller, there are no material liabilities of the Seller of any kind
 whatsoever including federal tax liabilities, whether accrued, contingent,
 absolute, determined, determinable or otherwise and there is no existing
 condition, situation or set of circumstances which could reasonably be
 expected to result in such a liability, other than (i) liabilities
 disclosed in the Financial Statements and (ii) liabilities disclosed on
 Schedule 2.6 hereof. Other than as set forth on Schedule 2.6 hereof, there
 are no material liabilities of the Seller of any kind owed to New Valley.

        Section 2.7  Properties. Seller has legal and valid occupancy
 permits and other required licenses or government approvals for each of the
 properties and premises owned, leased, used or occupied by Seller (copies
 of which have been heretofore delivered to the Buyers). Each lease of
 Seller for real property is legal, valid and binding as to Seller and, to
 the actual knowledge of Seller, the other party or parties thereto, and
 Seller is a tenant or possessor in good standing thereunder, free of any
 default or breach whatsoever, subject to any applicable requirements of
 notice and grace periods, and quietly enjoys the premises provided for
 therein.

        Section 2.8  Trademarks, Patents and Copyrights.

        (a)  Seller owns, possesses or licenses all worldwide industrial
 and intellectual property rights, including, without limitation, each
 patent, patent right, license, patent application, trade name, trademark,
 trade name and trademark registration, copyright, copyright registration,
 copyright application, service mark, brand mark and brand name, trade
 secrets relating to or arising from any proprietary process, formula,
 source or object code, necessary to operate its business (collectively, the
 "Seller Rights") as conducted on the date hereof.

        (b)  The execution, delivery and performance of this Agreement and
 the consummation of the Transactions will not constitute a breach of any
 instrument or agreement governing any Seller Rights, will not cause the
 forfeiture or termination or give rise to a right of forfeiture or
 termination of any Seller Rights and will not impair the right of Seller to
 use, sell or license any Seller Rights or any portion thereof.

        (c)  No current or prior officers, employees or consultants of
 Seller have made a claim upon Seller with respect to an ownership interest
 in any Seller Rights as a result of having been involved in the development
 of such property while employed by or consulting to Seller or otherwise,
 nor, in the actual knowledge of Seller, is any such claim contemplated.

        (d)  To the knowledge of Seller, all trademark applications applied
 for by Seller are pending and Seller has not received any final refusal to
 register any such trademarks.

        Section 2.9  Legal Proceedings, Claims, Investigations, Etc.  There
 is no legal, administrative, arbitration or other action or proceeding
 pending, or to the actual knowledge of Seller, threatened, nor, to the
 actual knowledge of Seller, is there any governmental investigation pending
 or threatened, against (i) Seller or (ii) any director, officer or employee
 thereof relating to the business of Seller, or (iii) the Seller Rights.
 Seller has not been informed of any violation of or default under, any
 laws, ordinances, regulations, judgments, injunctions, orders or decrees
 (including without limitation, any immigration laws or regulations) of any
 court, governmental department, commission, agency, instrumentality or
 arbitrator applicable to the Seller. Seller is not currently subject to any
 judgment, ordinance, injunction or decree of any court, arbitral authority,
 administrative agency or other Governmental Authority.

        Section 2.10  Governmental Licenses, Permits, Etc. Each of the
 franchises, licenses, permits, consents, authorizations, approvals and
 certificates of any Governmental Authority used in conducting the business
 of Seller (collectively, the "Permits") is currently valid and in full
 force and effect and the Permits constitute all material franchises,
 licenses, permits, consents, authorizations, approvals and certificates of
 any Governmental Authority necessary to the conduct of the business of
 Seller, except where the failure to have obtained such Permit would not
 have a Material Adverse Effect. Seller is not in violation of any of the
 Permits and there is no pending nor, to the actual knowledge of Seller,
 threatened proceeding that could reasonably be expected to result in the
 revocation or cancellation of, or inability of Seller to renew, any Permit.

        Section 2.11  Insurance. Seller is not in default with respect to
 any provision contained in any existing insurance policy maintained by
 Seller pertaining to its business properties, personnel or assets and has
 not failed to give any notice or present any claim under any insurance
 policy in due and timely fashion. Each such policy is in full force and
 effect. All payments with respect to such policies are current and Seller
 has not received any notice threatening a suspension, revocation,
 modification or cancellation of any such policy.

        Section 2.12  Material Contracts. Seller is not a party to and is
 not bound by any contract nor has any commitment, whether written or oral,
 except (i) as set forth on Schedule 2.12 hereto or (ii) requiring the
 payment by the Company of less than $100,000. Each of the written contracts
 and written commitments set forth on Schedule 2.12 hereto is valid and
 existing, in full force and effect and enforceable against Seller and, to
 the actual knowledge of the Company, the other party thereto, in accordance
 with its terms (subject to equitable principles, bankruptcy,
 reorganization, insolvency and moratorium laws and limitations on
 creditors' rights generally) and there is no material default by Seller or
 claim of default against Seller or any notice of termination with respect
 thereto. Seller has complied in all material respects with all requirements
 of, and performed in all material respects all of its obligations under,
 such contracts and commitments. To the actual knowledge of Seller, there
 does not exist as of the date hereof any defaults in or breaches of
 representations and warranties under the Operating Agreement.

        Section 2.13  Finders' Fees.  There is no investment banker,
 broker, finder or other intermediary which has been retained or is
 authorized to act on behalf of the Seller who might be entitled to any fee
 or commission from the Seller or any of its affiliates upon consummation of
 the transactions contemplated by this Agreement.

                                 ARTICLE 3

                REPRESENTATIONS AND WARRANTIES OF THE BUYERS

        Each Buyer, severally and not jointly, represents and warrants to
 the Seller as at the date hereof as follows:

        Section 3.1  Corporate Organization.  The Buyer is a corporation
 (in the case of New Valley) or limited liability company (in the case of
 Rare) duly organized, validly existing and in good standing under the laws
 of the State of Delaware.

        Section 3.2  Authority Relative to and Validity of Agreements. The
 Buyer has full power and authority, corporate and otherwise, to execute and
 deliver this Agreement and to assume and perform all of its obligations
 hereunder.  The execution and delivery of this Agreement and the
 performance by the Buyer of its obligations hereunder has been duly
 authorized by all required corporate action and no other action or
 authorization on the part of or with respect to Buyer is necessary to
 authorize the execution and delivery by it of, and the performance of its
 obligations under, this Agreement. There are no corporate, contractual,
 statutory or other restrictions of any kind upon the power and authority of
 Buyer to execute and deliver this Agreement, to consummate the Transactions
 and to perform its obligations hereunder, and no action, waiver or consent
 by any Governmental Authority is necessary to make this Agreement valid and
 binding upon Buyer in accordance with its terms.  This Agreement has been
 duly executed and delivered by Buyer and constitutes its legal, valid and
 binding obligations enforceable against it in accordance with its terms,
 subject to applicable bankruptcy, insolvency, reorganization and moratorium
 laws and other laws of general application affecting the enforcement of
 creditors' rights generally, and the fact that equitable remedies or relief
 (including, but not limited to, the remedy of specific performance) are
 subject to the discretion of the court from which such relief may be
 sought.

        Section 3.3  Investment.  The Buyer is acquiring those Buyer Units
 purchased by Buyer solely for its own account as an investment and not with
 a view to, or for offer or resale in connection with, any distribution
 thereof within the meaning of the Securities Act of 1933, as amended (the
 "Act"), and the rules and regulations promulgated thereunder.  Buyer is an
 "accredited investor" as that term is defined in Rule 501 promulgated under
 the Act.  Buyer will not engage in any resale of the Buyer Units except in
 accordance with applicable securities laws.

        Section 3.4  Business Activities.  Rare represents and warrants to
 Seller as at the date hereof that Rare Atomic Pop, LLC has been formed
 solely for the purpose of holding its membership interest in Ant 21 LLC and
 will engage in no other activities while holding such membership interest.

                                 ARTICLE 4

                                  CLOSINGS

        Section 4.1  Closings.  The consummation of the purchase and sale
 to New Valley of 413,112.27 Buyer Units contemplated hereby shall occur at
 a "closing" to be held simultaneously with the execution of this Agreement
 at such time and place as New Valley and the Seller may agree (such closing
 referred to herein as the "New Valley Closing").  The consummation of the
 purchase and sale to Rare of 1,313,112.27 Buyer Units contemplated hereby
 shall be held at a "closing" to be held within seven (7) calendar days of
 the signing of this Agreement in the offices of Rare in New York, New York,
 or at such other place as Rare and the Seller may agree (such closing
 referred to herein as the "Rare Closing."  The Rare Closing and New Valley
 Closing collectively, the "Closing").

                                 ARTICLE 5

                                 COVENANTS

        Section 5.1  Public Announcements. Unless required by applicable
 law, none of the parties hereto shall (i) disclose the Rare Purchase Price,
 New Valley Purchase Price, Purchase Price or Buyer Option Price, or
 specific terms of this Agreement, or (ii) issue any report, statement or
 press release relating to this Agreement and the transactions contemplated
 hereby, to the public, the trade or the press or any third party, except to
 professional advisers, employees, or potential lenders or investors, or as
 mutually agreed by the parties hereto.  Copies of any such reports,
 statements or press releases, including any announcements or disclosures
 mandated by law or applicable accounting requirements shall be delivered to
 each party hereto prior to their release. Nothing herein shall preclude
 such disclosures to any lenders or certified public accountants of the
 respective parties. Breach of this Section 5.1 may give rise to suit for
 injunctive relief and for damages, but shall not be grounds for rescission.

        Section 5.2  Professional Services Agreement. The Seller and Rare
 Medium, Inc. agree to negotiate in good faith towards entering into a
 commercially reasonable and customary agreement to provide certain
 technical and consulting services to the Seller.


                                 ARTICLE 6

                           DELIVERIES AT CLOSINGS

        Section 6.1  Closing Certificates.  (a) The Buyers shall have
 received a certificate, signed by an officer of Seller, to the effect that
 the representations and warranties of the Seller contained in this
 Agreement and in any agreement, certificate or other writing delivered by
 the Seller pursuant hereto are true at and as of the date of this
 Agreement.

        (b)  Each of the Buyers and the Seller, shall receive a
 certificate, signed by officers of each of the Buyers and the Seller,
 respectively, to the effect that the representations and warranties of each
 of the Buyers and the Seller, respectively, contained in this Agreement and
 in any agreement, certificate or other writing delivered by the Buyers or
 the Seller pursuant hereto, are true at and as of the Option Closing Date,
 as if made at and as of such date (except to the extent expressly made as
 of an earlier date, which shall remain true as of such earlier date).

                                 ARTICLE 7

                               MISCELLANEOUS

        Section 7.1  Expenses.  Except as otherwise provided herein, all
 costs and expenses incurred in connection with this Agreement and the
 transactions contemplated hereby shall be paid by the Company.

        Section 7.2  Notices.  All notices, requests, demands and other
 communications that are required or may be given under this Agreement shall
 be in writing and shall be deemed to have been duly given when delivered
 personally (which personal delivery shall include delivery by responsible
 overnight courier), or five days after being sent by registered or
 certified mail, return receipt requested, postage prepaid:

        (a)  If to the Buyers to each of:

             Rare Atomic Pop, LLC


             Attention: Marc Rowan

             with a copy to:

             Akin Gump Strauss Hauer & Feld
             590 Madison Avenue
             New York, New York  10027
             Attention: Jim Kaye

             and

             New Valley Corporation
             Nations Bank Tower
             100 S.E. 2nd Street
             Miami, Florida  33131
             Attention: Richard Lampen

             with a copy to:

             Blau, Kramer, Wactlar & Lieberman, P.C.
             100 Jericho Quadrangle
             Jericho, New York  11753
             Attention: Nancy Lieberman


        (b)  If to the Seller, to each of:

             Ant 21 LLC
             1447 Cloverfield Blvd.
             2nd  Floor
             Santa Monica, California  90404
             Attention: Alvin N. Teller

             With a copy to:

             Allen D. Lenard, Esq.
             Lenard & Gonzalez LLP
             1900 Avenue of the Stars
             25th Floor
             Los Angeles, California  90067

 or to such other address as any party shall have specified by notice in
 writing to the other in compliance with this Section 7.2.

        Section 7.3  Entire Agreement.  This Agreement, together with the
 Schedules and Exhibits hereto constitutes the entire agreement among the
 parties hereto with respect to the subject matter hereof and supersedes all
 prior agreements, representations and understandings among the parties
 hereto.

        Section 7.4  Binding Effect, Benefits, Assignments.  This Agreement
 shall inure to the benefit of and be binding upon the parties hereto and
 their respective successors and assigns nothing in this Agreement,
 expressed or implied, is intended to confer on any other person, other than
 the parties hereto or their respective successors and assigns, any rights,
 remedies, obligations or liabilities under or by reason of this Agreement.
 This Agreement may not be assigned without the prior written consent of the
 other parties hereto.

        Section 7.5  Applicable Law.  This Agreement shall be governed by
 and construed in accordance with the laws of the State of Delaware, without
 regard to that state's principles of conflicts of law.

        Section 7.6  Headings.  The headings and captions in this Agreement
 are included for purposes of convenience only and shall not affect the
 construction or interpretation of any of its provisions.

        Section 7.7  Counterparts.  This Agreement may be executed
 simultaneously in two or more counterparts, each of which shall be deemed
 an original, but all of which together shall constitute one and the same
 instrument.

        Section 7.8  Waiver; Consent.  This Agreement may not be changed,
 amended, terminated, augmented, rescinded or discharged (other than by
 performance), in whole or in part, except by a writing executed by each of
 the parties hereto, and no waiver of any of the provisions or conditions of
 this Agreement or any of the rights of a party hereto shall be effective or
 binding unless such waiver shall be in writing and signed by the party
 claimed to have given or consented thereto.  Except to the extent that a
 party hereto may have otherwise agreed to in writing, no waiver by that
 party of any condition of this Agreement or breach by any other party of
 any of its obligations, representations or warranties hereunder shall be
 deemed to be a waiver of any other condition or subsequent or prior breach
 of the same or any other obligation or representation or warranty by such
 other party, nor shall any forbearance by the first party to seek a remedy
 for any noncompliance or breach by such other party be deemed to be a
 waiver by the first party of its rights and remedies with respect to such
 noncompliance or breach.

        Section 7.9  No Third Party Beneficiaries.  Subject to Section 7.4
 hereof, nothing herein, expressed or implied, is intended or shall be
 construed to confer upon or give to any person, firm, corporation or legal
 entity, other than the parties hereto, any rights, remedies or other
 benefits under or by reason of this Agreement.

        Section 7.10  Severability.  If any provision of this Agreement or
 the application thereof to any person or circumstances is held invalid or
 unenforceable in any jurisdiction, the remainder hereof, and the
 application of such provision to said person or circumstances in any other
 jurisdiction, shall not be affected thereby, and to this end the provisions
 of this Agreement shall be severable.

        IN WITNESS WHEREOF, the parties hereto have executed this Agreement
 on the day and year hereinabove first set forth.

                          RARE MEDIUM, INC., solely in regard to
                           its obligations under Section 5.2 hereof


                          By:     /s/ Robert Lewis
                                  Name:  Robert Lewis
                                  Title:  Vice President and General Counsel


                          RARE ATOMIC POP, LLC

                          By:      /s/ Mark Rowan
                                   Name:  Mark Rowan
                                   Title:  Manager


                          NEW VALLEY CORPORATION


                          By:      /s/ Howard Lorber
                                   Name:  Howard Lorber
                                   Title:  President


                          ANT 21 LLC


                          By:       /s/ Alvin N. Teller
                                   Alvin N. Teller
                                   Manager




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