KING WORLD PRODUCTIONS INC
DEF 14A, 1995-12-26
MOTION PICTURE & VIDEO TAPE DISTRIBUTION
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<PAGE>   1
 
                                  SCHEDULE 14A
                                 (RULE 14a-101)
 
                    INFORMATION REQUIRED IN PROXY STATEMENT
 
                            SCHEDULE 14A INFORMATION
                   PROXY STATEMENT PURSUANT TO SECTION 14(a)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
 
/X/  Filed by the Registrant
 
/ /  Filed by a Party other than the Registrant
 
Check the appropriate box:
 
/ /  Preliminary Proxy Statement
 
/X/  Definitive Proxy Statement
 
/ /  Definitive Additional Materials
 
/ /  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-2
 
                          KING WORLD PRODUCTIONS, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
                          KING WORLD PRODUCTIONS, INC.
- --------------------------------------------------------------------------------
              (Name of Person(s) Filing the Information Statement)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  $125 per Exchange Act Rule 0-11(c)(1)(ii), or 14c-5(g).
 
/ /  Fee computed on table below per Exchange Act Rules 14c-5(g) and 0-11.
 
     (1)  Title of each class of securities to which transaction applies:
 
     (2)  Aggregate number of securities to which transaction applies:
 
     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11:
 
     (4)  Proposed maximum aggregate value of transaction:
 
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
     (1)  Amount Previously Paid:
 
     (2)  Form, Schedule or Registration Statement No.:
 
     (3)  Filing Party:
 
     (4)  Date Filed:
<PAGE>   2
 
                          KING WORLD PRODUCTIONS, INC.
                                 1700 BROADWAY
                            NEW YORK, NEW YORK 10019
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
 
                                JANUARY 19, 1996
 
     The Annual Meeting of Stockholders of King World Productions, Inc. ("King
World" or the "Company") will be held at The Peninsula Hotel, 9882 Little Santa
Monica Boulevard, Beverly Hills, California 90212, on the 19th day of January,
1996, at 10:00 a.m. (local time), for the following purposes:
 
          1. to elect three directors to the Company's Board of Directors;
 
          2. to consider and vote upon a proposal to approve certain amendments
     to the Company's Amended and Restated Stock Option and Restricted Stock
     Purchase Plan;
 
          3. to consider and vote upon the following performance based bonuses
     for the Company's President and Chief Executive Officer, Michael King, and
     the Company's Chairman of the Board, Roger King, namely: (a) a Net Income
     Bonus; (b) a New Series Bonus; (c) a New Show Profits Bonus; and (d) a
     Supplemental Bonus;
 
          4. to consider and vote upon the selection of Arthur Andersen LLP,
     independent public accountants, as the auditors of the Company for the
     fiscal year ending August 31, 1996; and
 
          5. to transact such other business as may properly come before the
     meeting or any adjournment thereof.
 
     The Board of Directors has fixed the close of business on November 29, 1995
as the record date for the determination of the stockholders of the Company
entitled to notice and to vote at the Annual Meeting of Stockholders. Each share
of the Company's Common Stock is entitled to one vote on all matters presented
at the Annual Meeting.
 
     ALL HOLDERS OF THE COMPANY'S COMMON STOCK (WHETHER THEY EXPECT TO ATTEND
THE ANNUAL MEETING OR NOT) ARE REQUESTED TO COMPLETE, SIGN, DATE AND RETURN
PROMPTLY THE PROXY CARD ENCLOSED WITH THIS NOTICE.
 
                                          By Order of the Board of Directors
 
                                          Diana King
                                          Corporate Secretary
December 26, 1995
<PAGE>   3
 
                          KING WORLD PRODUCTIONS, INC.
 
                                PROXY STATEMENT
 
                         ANNUAL MEETING OF STOCKHOLDERS
 
                                JANUARY 19, 1996
 
                                  INTRODUCTION
 
     This Proxy Statement is being furnished to stockholders of record of King
World Productions, Inc. ("King World" or the "Company") as of November 29, 1995
in connection with the solicitation by the Board of Directors of King World of
proxies for the 1996 Annual Meeting of Stockholders to be held at The Peninsula
Hotel, 9882 Little Santa Monica Boulevard, Beverly Hills, California 90212, on
January 19, 1996 at 10:00 a.m. (local time), or at any adjournments thereof, for
the purposes stated in the Notice of Annual Meeting. The approximate date of
mailing of this Proxy Statement and enclosed form of proxy to stockholders is
December 26, 1995.
 
     As of the close of business on November 29, 1995, the Company had
outstanding 36,883,317 shares of Common Stock, $.01 par value ("Common Stock").
Each share of Common Stock is entitled to one vote on all matters presented at
the Annual Meeting. The presence, either in person or by properly executed
proxy, of the holders of a majority of the shares of Common Stock entitled to
vote at the Annual Meeting is necessary to constitute a quorum at the Annual
Meeting.
 
     If the enclosed proxy is signed and returned, it may, nevertheless, be
revoked at any time prior to the voting thereof at the pleasure of the
stockholder signing it, either by a written notice of revocation received by the
person or persons named therein or by voting the shares covered thereby in
person or by another proxy dated subsequent to the date thereof.
 
     Proxies in the accompanying form will be voted in accordance with the
instructions indicated thereon, and, if no such instructions are indicated, will
be voted in favor of the nominees for election as directors named below and for
the other proposals referred to below.
 
     The vote required for approval of each of the proposals before the
shareholders at the Annual Meeting is specified in the description of such
proposal below. For the purpose of determining whether a proposal has received
the required vote, abstentions will be included in the vote total, with the
result that an abstention will have the same effect as a negative vote. Under
the rules of the New York Stock Exchange, Inc. ("NYSE"), brokers who hold shares
in "street name" for customers have the authority to vote on certain items in
the absence of instructions from their customers, the beneficial owners of the
shares. Under these rules, brokers that do not receive instructions are entitled
to vote on the election of the three nominees for director and the selection of
Arthur Andersen LLP as auditors for the Company. Such brokers are not entitled
to vote, however, on the approval of the amendments to the Amended and Restated
Stock Option and Restricted Stock Purchase Plan or the performance based
compensation arrangements with Messrs. Michael King and Roger King.
 
1. ELECTION OF DIRECTORS
 
     The Company's Restated Certificate of Incorporation provides for a Board of
Directors classified into three classes, as nearly equal in number as possible,
each with a term of office of three years, expiring sequentially at successive
annual meetings of stockholders. The entire Board of Directors is comprised of
eight directors. Three directors will be elected at the 1996 Annual Meeting of
Stockholders for terms of three years each and until their respective successors
are elected and qualified.
 
     The shares represented by proxies returned duly executed will be voted,
unless otherwise specified, in favor of the three nominees for the Board of
Directors named below. If, as a result of circumstances not known or unforeseen,
any of such nominees shall be unavailable to serve as a director, proxies will
be voted for the election of such other person or persons as the Board of
Directors may select. Each nominee for director will be elected by a plurality
of votes cast at the Annual Meeting of Stockholders. Proxies will be voted "for"
the
<PAGE>   4
 
election of the three nominees unless instructions to "withhold" votes are set
forth on the proxy card. Withholding votes will not influence voting results.
Abstentions may not be specified as to the election of directors. THE BOARD OF
DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE TO ELECT THE THREE NOMINEES FOR THE
BOARD OF DIRECTORS NAMED BELOW.
 
NOMINEES FOR ELECTION AS DIRECTOR
 
<TABLE>
<CAPTION>
                                                                                      SERVED AS
                                                                                      DIRECTOR
       NAME                               PRINCIPAL OCCUPATION                          SINCE
- ------------------    ------------------------------------------------------------    ---------
<S>                   <C>                                                             <C>
Diana King            Vice President and Corporate Secretary, King World                 1976
Stephen W. Palley     Executive Vice President and Chief Operating Officer, King         1987
                      World
Joel Chaseman         Chairman, Chaseman Enterprises International, Inc.                 1990
CONTINUING DIRECTORS
Roger King            Chairman of the Board, King World                                  1977
Michael King          President and Chief Executive Officer, King World                  1973
Richard King          Real estate developer                                              1988
Ronald S. Konecky     Of counsel, law firm of Frankfurt, Garbus, Klein & Selz            1984
James M. Rupp         President and Chief Executive Officer, JR Communications,          1986
                      Inc.
</TABLE>
 
                        DIRECTORS AND EXECUTIVE OFFICERS
 
     Set forth below is certain information with respect to each of the nominees
for the office of director, each director whose term of office will continue
after the 1996 Annual Meeting of Stockholders, and each other executive officer
of King World:
 
NOMINEES
 
     Diana King, 46, has been a director of the Company since 1976, has served
as Vice President -- Special Projects since March 1984 and as Corporate
Secretary of the Company since February 1986.
 
     Stephen W. Palley, 50, joined King World as Senior Vice President and
General Counsel in May 1985. In September 1987, Mr. Palley was named Chief
Operating Officer of the Company and was elected a director in October 1987. He
was named Executive Vice President in March 1989.
 
     Joel Chaseman, 69, has served as a director since 1990. Mr. Chaseman is
currently Chairman of Chaseman Enterprises International, Inc. He was a Vice
President of The Washington Post Company from June 1973 until January 1991. From
June 1973 until January 1990, Mr. Chaseman also served as Chief Executive
Officer of Post-Newsweek Stations, Inc., a subsidiary of The Washington Post
Company that operates four television stations. In addition, from March 1988
until January 1990, Mr. Chaseman served as Chairman of Post-Newsweek Stations,
Inc.
 
CONTINUING DIRECTORS
 
     Roger King, 51, has been an executive officer and a director of the Company
since 1977 and has served as Chairman of the Board of the Company since August
1984. Mr. King's current term as a director will expire in 1997.
 
     Michael King, 47, has been an executive officer and a director of the
Company since 1973 and has served as President and Chief Executive Officer of
the Company since August 1984. Mr. King's current term as a director will expire
in 1997.
 
     Richard King, 54, is a major stockholder of King World and has acted as a
consultant to the Company since 1984. He is principally engaged in real estate
development in Florida. Mr. King has served as a director of the Company since
1988. Mr. King's current term as a director will expire in 1997.
 
                                        2
<PAGE>   5
 
     Ronald S. Konecky, 65, has been a director of the Company since August
1984. Since August 1985, Mr. Konecky has been of counsel to the law firm of
Frankfurt, Garbus, Klein & Selz, where he practices with emphasis on matters in
the entertainment field, including the representation of individuals and
companies in the television industry. Mr. Konecky's current term as a director
will expire in 1998.
 
     James M. Rupp, 60, has been a director of the Company since 1986. Mr. Rupp
is President and Chief Executive Officer of JR Communications, Inc., which is
based in Minneapolis, Minnesota. JR Communications, Inc. was founded by him in
February 1992 after Midwest Communications, Inc. ("Midwest") was sold to CBS,
Inc. Mr. Rupp was, at the time of such sale, President and Chief Executive
Officer and one of the largest shareholders of Midwest. In that capacity, he was
responsible for all the operations of Midwest, which encompassed five television
stations, two radio stations and Midwest Cable & Satellite, Inc., which includes
Midwest Sports Channel. Mr. Rupp is a director of United Video Satellite, Inc.,
United Video Cablevision, Inc. and First Trust Company of Minneapolis-St. Paul,
Minnesota. Mr. Rupp's current term as a director will expire in 1998.
 
OTHER EXECUTIVE OFFICERS
 
     King World's executive officers, in addition to Michael King, Roger King,
Diana King and Stephen W. Palley, are as follows:
 
     Steven R. Hirsch, 46, was named President of the Company's wholly-owned
subsidiary, Camelot Entertainment Sales, Inc., in July 1987. He joined Camelot
in February 1984 as Vice President -- Sales.
 
     Steven A. LoCascio, 37, was named Interim Chief Financial Officer in May
1995. He has been a Vice President of the Company since May 1991, and has served
as Controller since joining the Company in September 1989. Mr. LoCascio is a
certified public accountant. Mr. LoCascio succeeded Anthony E. Hull, whose
employment as King World's Chief Financial Officer terminated in May 1995.
 
     Michael King, Roger King, Diana King and Richard King are parties to an
agreement pursuant to which each has agreed that, in the event he or she desires
to sell any shares of the Company's capital stock, he or she will first offer
such shares to the Company. The purchase price of the shares, in the case of a
public sale, is the fair market value of such shares as of the date of the
stockholder's offer to the Company or, in the case of a private sale, is the
purchase price proposed to be paid by the buyer. The agreement also limits the
number of shares that any party may sell in the public securities markets during
any calendar year. Under certain circumstances, such agreement may prevent a
takeover of the Company.
 
     Michael King, Roger King, Diana King and Richard King are children of the
late Charles and Lucille King, King World's founders.
 
     During fiscal 1995, the Board of Directors of the Company held five
meetings. The only standing committees of the Board of Directors are the Audit
Committee and the Compensation Committee. The current members of the Audit
Committee and the Compensation Committee are Messrs. Chaseman, Konecky and Rupp.
The Audit Committee periodically consults with the Company's management and
independent public accountants on financial matters, including the Company's
internal financial controls and procedures. The Audit Committee held two
meetings in fiscal 1995. The Compensation Committee approves compensation
arrangements for the Company's executive officers and administers the Company's
Amended and Restated Stock Option and Restricted Stock Purchase Plan. The
Compensation Committee held seven meetings in fiscal 1995.
 
     Each outside director of the Company (currently Messrs. Chaseman, Konecky
and Rupp) is entitled to receive an annual fee of $45,000, as well as $1,000 for
each meeting of the Board of Directors or any committee thereof attended by such
director.
 
                                        3
<PAGE>   6
 
              COMMON STOCK OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
 
     To the Company's knowledge, except for Michael King, Roger King, Diana King
and Richard King, the only persons or groups that may be deemed to own
beneficially 5% or more of the Company's outstanding Common Stock are the
following:
 
<TABLE>
<CAPTION>
                                                                     SHARES
                                                                    BENEFICIALLY    PERCENT
                           NAME AND ADDRESS                           OWNED         OF CLASS
    --------------------------------------------------------------  ---------       --------
    <S>                                                             <C>             <C>
    Mellon Bank Corporation.......................................  3,023,000(1)       8.2%
      One Mellon Bank Center
      Pittsburgh, PA 15258
    GSB Investment Management.....................................  1,876,799(2)       5.1%
      301 Commerce Street
      Suite 1501
      Ft. Worth, TX 76102
    Oprah Winfrey and Jeffrey D. Jacobs...........................  2,001,686(3)       5.1%
      c/o Harpo, Inc.
      110 N. Carpenter St.
      Chicago, IL 60607
</TABLE>
 
- ---------------
 
(1) According to the Schedule 13G filed by Mellon Bank Corporation on February
    8, 1995.
 
(2) According to information provided by GSB Investment Management as of
    December 18, 1995.
 
(3) Includes the total number of shares of Common Stock issuable upon the
    exercise of currently exercisable stock options issued to Ms. Winfrey and
    Mr. Jacobs pursuant to the agreements between the Company and Harpo, Inc.
    ("Harpo"), relating to the distribution of The Oprah Winfrey Show by the
    Company. Ms. Winfrey is the principal performer on The Oprah Winfrey Show
    and Mr. Jacobs is the President of Harpo, the show's producer. Of such total
    number of shares of Common Stock, options to purchase 1,800,000 shares and
    200,000 shares have been issued to Ms. Winfrey and Mr. Jacobs, respectively.
    Each of Ms. Winfrey and Mr. Jacobs disclaims beneficial ownership of the
    options (and the shares issued upon the exercise of the options) granted to
    the other, as well as their membership in a group for purposes of Rule
    13d-5(b). Also includes an aggregate 1,686 shares of Common Stock held in
    individual retirement accounts for the benefit of Mr. Jacobs and his wife.
    Mr. Jacobs disclaims beneficial ownership of 843 of such shares of Common
    Stock which are held in an individual retirement account for the benefit of
    his wife.
 
                                        4
<PAGE>   7
 
                      COMMON STOCK OWNERSHIP OF MANAGEMENT
 
     The following table sets forth certain information regarding beneficial
ownership of the Company's Common Stock, as of November 29, 1995, by (i) each of
the Company's directors, (ii) each of the Company's executive officers named in
the compensation table below and (iii) the Company's executive officers and
directors as a group. Except as otherwise indicated, each nominee named in the
table has sole voting and investment power with respect to the shares shown as
beneficially owned by him or her.
 
<TABLE>
<CAPTION>
                                                                     NUMBER         PERCENT
                                 NAME                               OF SHARES       OF CLASS
    --------------------------------------------------------------  ---------       --------
    <S>                                                             <C>             <C>
    Roger King....................................................  2,133,900(1)       5.7%
    Michael King..................................................  2,267,150(2)       6.1%
    Richard King..................................................  2,054,161          5.6%
    Diana King....................................................  2,284,900(3)       6.2%
    Joel Chaseman.................................................     22,500(4)      *
    Ronald S. Konecky.............................................      5,000         *
    James M. Rupp.................................................     17,868(5)      *
    Stephen W. Palley.............................................    148,000(6)      *
    Steven R. Hirsch..............................................     64,000(4)      *
    Steven A. LoCascio............................................     16,000(4)      *
    Executive officers and directors as a group (10 persons)......  9,031,479(7)      24.0%
</TABLE>
 
- ---------------
 
(1) Includes 240,000 shares issuable upon exercise of currently exercisable
    stock options, and excludes 5,750 shares held by Mrs. Roger King.
 
(2) Includes 240,000 shares issuable upon exercise of currently exercisable
    stock options, and excludes 600 shares of Common Stock held by Mrs. Michael
    King in trust for the benefit of her nephews.
 
(3) Includes 55,000 shares held by a charitable foundation of which Ms. King is
    a director. Ms. King disclaims beneficial ownership of such shares.
 
(4) Shares issuable upon exercise of currently exercisable stock options.
 
(5) Includes 12,138 shares issuable upon exercise of currently exercisable stock
    options.
 
(6) Includes 130,000 shares issuable upon exercise of currently exercisable
    stock options.
 
(7) Includes an aggregate 742,638 shares issuable upon exercise of currently
    exercisable stock options.
 
 *  Less than 1%.
 
                                        5
<PAGE>   8
 
                              CERTAIN TRANSACTIONS
 
     Richard King has served as a consultant to King World since September 1984.
His annual compensation for such services for fiscal 1995 was $15,600. The term
of his current oral agreement with King World will expire on August 31, 1996.
 
     Robert King was named Senior Vice President -- Strategic
Planning/Acquisitions of King World in April 1994. At that time, the Company
entered into an employment agreement with Mr. King which, as currently amended,
provides for salary compensation at the rate of $400,000 per annum through the
year 2000, and an option under the Company's Amended and Restated Stock Option
and Restricted Stock Plan to purchase 100,000 shares of Common Stock at an
exercise price per share equal to the closing price of the Common Stock on April
22, 1994 ($34.25), the date of Mr. King's employment agreement. Mr. King's right
to exercise such option is subject to vesting over a five-year period (at the
rate of 20% per year for the first three years and 40% in the fifth year). Prior
to assuming his current position, Mr. King had been employed by King World since
December 1991, assisting in strategic planning, and received salary compensation
at the rate of $400,000 per annum. Mr. King had formerly served as President of
television distribution for Orion Pictures, Coca Cola Telecommunications and
Columbia Pictures Television. He was President and a director of the Company
from 1973 until March 1984. Mr. King is a brother of Michael, Roger, Diana and
Richard King.
 
     Ronald S. Konecky, a director of the Company, is of counsel to the law firm
of Frankfurt, Garbus, Klein & Selz, which has been retained by the Company in
connection with certain legal matters.
 
          COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT
 
     To the Company's knowledge, all statements of beneficial ownership required
to be filed with the Securities and Exchange Commission in fiscal 1995 were
timely filed, except a Form 5 was not filed by Mr. Anthony Hull reporting his
forfeiture of a stock option to purchase 100,000 shares of Common Stock upon the
termination of his employment in May 1995.
 
                                        6
<PAGE>   9
 
                             EXECUTIVE COMPENSATION
 
     The following table sets forth certain compensation information as to the
Chief Executive Officer and the four other highest paid executive officers of
the Company for the fiscal years ended August 31, 1995, 1994 and 1993:
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                      LONG-TERM COMPENSATION
                                                                                   -----------------------------
                                                                                       AWARDS
                                                                                   --------------
                                                 ANNUAL COMPENSATION                    (g)            PAYOUTS
                                      -----------------------------------------      SECURITIES      -----------         (i)
            (a)                                                        (e)           UNDERLYING          (h)          ALL OTHER
          NAME AND           (b)         (c)            (d)        OTHER ANNUAL     OPTIONS/SARS        LTIP         COMPENSATION
     PRINCIPAL POSITION      YEAR     SALARY ($)     BONUS ($)     COMPENSATION         (#)          PAYOUTS ($)        ($)(1)
- ---------------------------- ----     ----------     ----------    ------------    --------------    -----------     ------------
<S>                          <C>      <C>            <C>           <C>             <C>               <C>             <C>
Michael King                                                                                                                   
  President and Chief
  Executive Officer......... 1995     $1,050,000     $1,760,000        --                --          $4,228,000 (4)    $  9,000
                             1994     $1,000,000     $2,268,000       120,000(2)     0/270,000(3)        --            $ 10,000
                             1993     $  950,000     $1,297,000        --                --              --            $ 11,500
Roger King                                                                                                                     
  Chairman of the Board..... 1995     $1,050,000     $1,760,000        --                --          $4,228,000 (4)    $  9,000
                             1994     $1,000,000     $2,268,000       120,000(2)     0/270,000(3)        --            $ 10,000
                             1993     $  950,000     $1,297,000        --                --              --            $ 11,500
Stephen W. Palley                                                                                                              
  Executive Vice President
  and Chief Operating
  Officer................... 1995     $  500,000     $  895,000        --                --              --            $  9,000
                             1994     $  500,000     $  802,000        --               250,000/0        --            $ 10,000
                             1993     $  450,000     $  415,000        --                --              --            $ 11,500
Steven R. Hirsch                                                                                                               
  President, Camelot
  Entertainment Sales,
  Inc....................... 1995     $  450,000     $  280,000        --                --              --            $  9,000
                             1994     $  450,000     $  296,000        --               100,000/0        --            $ 10,000
                             1993     $  425,000     $  150,000        --                --              --            $ 11,500
Anthony E. Hull(5)                                                                                                          
  Chief Financial Officer... 1995     $  196,000         --            --                --              --              -- 
                             1994     $   58,000         --            --           100,000(6)/0        --              --
                             1993         --             --            --                --              --              --
Steven A. LoCascio,                                                                                                            
  Interim Chief Financial
  Officer, Vice President
  and Controller............ 1995     $  160,000     $   30,000        --                --              --            $  7,700
                             1994     $  146,000     $   20,000        --                50,000/0        --            $  7,400
                             1993     $  133,000     $   20,000        --                --              --            $  8,100
</TABLE>
 
- ---------------
 
(1) For each named executive officer, represents Company contributions to the
    King World Productions, Inc. Retirement Savings Plan.
 
(2) Represents 120,000 phantom stock units, of which 40,000 became eligible for
    redemption on the last day of the 1994 fiscal year and 20,000 of which
    became eligible for redemption on the last day of each of the quarters of
    the 1995 fiscal year, subject to the achievement of certain specified target
    prices for the Common Stock.
 
(3) Represents 270,000 phantom stock appreciation units, of which 90,000 became
    eligible for redemption on the last day of the 1994 fiscal year and 45,000
    of which became eligible for redemption on the last day of each of the
    quarters of the 1995 fiscal year, conditioned upon the average price of the
    Common Stock during specified measurement periods exceeding the fair market
    value of the Common Stock on the date the stock appreciation units were
    granted.
 
(4) 100,000 of the phantom stock units were redeemed on May 31, 1995. All of the
    unredeemed phantom stock units expired on August 31, 1995.
 
(5) Mr. Hull was employed as Chief Financial Officer from June 13, 1994 to May
    12, 1995.
 
(6) Mr. Hull's option to purchase 100,000 shares of the Company's Common Stock
    lapsed unexercised upon the termination of his employment with the Company.
 
                                        7
<PAGE>   10
 
AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND
FISCAL YEAR END OPTION/SAR VALUES
 
     The following table sets forth the number of options exercised and SARs
redeemed and the value realized upon exercise and redemption by the named
executive officers during the fiscal year ended August 31, 1995 and the value of
outstanding options and SARs held by such executive officers as of August 31,
1995:
 
<TABLE>
<CAPTION>
                                                                 (d)
                                                         -------------------           (e)
                                                                               --------------------
                             (b)                              NUMBER OF
                        -------------                        SECURITIES              VALUE OF
                          NUMBER OF                          UNDERLYING            UNEXERCISED
                           SHARES                            UNEXERCISED           IN-THE-MONEY
                          ACQUIRED                           OPTIONS AND           OPTIONS AND
                         ON EXERCISE         (c)               SARS AT               SARS AT
         (a)             OF OPTIONS/    --------------     FISCAL YEAR END       FISCAL YEAR END
- ----------------------  REDEMPTION OF   VALUE REALIZED      EXERCISABLE/           EXERCISABLE/
         NAME               SARS         OPTIONS/SARS       UNEXERCISABLE         UNEXERCISABLE
- ----------------------  -------------   --------------   -------------------   --------------------
<S>                     <C>             <C>              <C>                   <C>
Michael King..........   225,000(1)      $768,000(1)        240,000/0(2)       $6,048,000/$0(2)(3)
                                                             0/45,000(1)
Roger King............   225,000(1)      $768,000(1)        240,000/0(2)       $6,048,000/$0(2)(3)
                                                             0/45,000(1)
Stephen W. Palley.....       --               --         130,000/150,000(2)        $762,000/$0
Steven R. Hirsch......       --               --          82,000/60,000(2)        $1,026,000/$0
Anthony E. Hull.......       --               --                 --                     --
Steven A. LoCascio....    1,500(2)        $12,000(2)      17,500/46,000(2)       $126,000/$95,000
</TABLE>
 
- ---------------
 
(1) Phantom stock appreciation units.
 
(2) Options.
 
(3) All of the unredeemed phantom stock appreciation units expired on August 31,
    1995.
 
     The market value of the Company's Common Stock as of the close of business
on November 29, 1995, as reflected by the closing price of the Common Stock on
the NYSE, was $39.375 per share.
 
EMPLOYMENT AGREEMENTS
 
     The Company has entered into employment agreements with each of the
executive officers named in the table above. The following describes those
employment agreements except as to Mr. Hull, who is no longer employed by the
Company.
 
  Michael King and Roger King
 
     Employment agreements with each of Michael King and Roger King, as the
Company's President and Chief Executive Officer, and Chairman of the Board,
respectively, were entered into on December 20, 1995 and provide for employment
by the Company from December 1, 1995 through August 31, 2000. The employment
agreements provide for a base salary in the Company's 1996 fiscal year for each
of the two executive officers of $1,100,000, with an increase of $100,000 in
each subsequent fiscal year.
 
     In addition, the employment agreements provide for a "Net Income Bonus" for
each of Michael and Roger King equal to 1.5% of the Company's first $50,000,000,
2.0% of the next $50,000,000 and 2.5% of the excess over $100,000,000, of the
Company's Modified Consolidated Net Income. For a description of the manner in
which the Net Income Bonus is calculated and awarded, see Proposal No. 3,
"Proposal to Approve the Performance Based Compensation Arrangements with
Messrs. Michael and Roger King -- (a) Net Income Bonuses."
 
                                        8
<PAGE>   11
 
     The employment agreements of Michael and Roger King also provide for a
$2,000,000 payment to be paid by the Company to each of them within ten days
following the execution and delivery of their respective employment agreements.
If either Michael or Roger King terminates his employment with the Company on
his own initiative prior to September 1, 1998, he must promptly repay a portion
of the bonus equal to the product of $2,000,000 and a fraction, the numerator of
which is the number of months prior to September 1, 1998 following such
termination (and including the month in which such termination occurred) and the
denominator of which is 36.
 
     In addition, under their respective employment agreements, Michael King and
Roger King are each entitled to a "New Series Bonus" of $750,000 for new
first-run "strip" (i.e., Monday through Friday) syndicated series that are
developed, or the distribution rights to which are acquired, by King World
during the term of the employment agreements, and that meet certain other
criteria. For a description of the manner in which the New Series Bonus is
calculated and awarded, see Proposal No. 3, "Proposal to Approve the Performance
Based Compensation Arrangements with Messrs. Michael and Roger King -- (b) New
Series Bonuses."
 
     The employment agreements also provide for a "New Show Profits Bonus" to be
paid to each of Michael and Roger King for each new show or series that is
developed, or the distribution rights to which are acquired, by King World
during the term of the employment agreements. For a description of the manner in
which the New Show Profits Bonus is calculated and awarded, see Proposal No. 3,
"Proposal to Approve the Performance Based Compensation Arrangements with
Messrs. Michael and Roger King -- (c) New Show Profits Bonuses."
 
     The employment agreements also provide for a "Supplemental Bonus" to be
paid to each of Michael and Roger King each year of their respective employment
agreements that the average daily closing price of the Common Stock of the
Company exceeds $38.00. In no event may the total of all Supplemental Bonus
payments to either executive over the five year term of his employment agreement
exceed $2.55 million. For a description of the manner in which the Supplemental
Bonus is calculated and awarded, see Proposal No. 3, "Proposal to Approve the
Performance Based Compensation Arrangements with Messrs. Michael and Roger
King -- (d) Supplemental Bonuses."
 
     In accordance with their employment agreements, each of Michael and Roger
King has also been granted a non-qualified stock option to purchase 1,500,000
shares of Common Stock. The options are subject to approval by the stockholders
of Proposal No. 2 "Proposal to Approve Amendments to the Amended and Restated
Stock Option and Restricted Stock Purchase Plan". The options vest at the rate
of 20% per year on the last day of each of the Company's 1996 through 2000
fiscal years (subject to the conditions described below, except as otherwise
noted). The exercise price of such options is $39.50 per share, the fair market
value on the date the employment agreements of Michael and Roger King were
executed and the options were granted. Each such option has a term of ten years.
 
     In the event that either Michael King's or Roger King's full-time
employment with the Company is terminated prior to the end of the term of his
employment agreement, other than after a "Change of Control" or on account of
his death, disability or incapacity, he will be entitled to exercise his option
with respect to all shares of Common Stock subject thereto which had vested as
of the date of such termination during the one-month period commencing on the
date his employment so terminated. In the event that either Michael King's or
Roger King's full-time employment with the Company terminates on account of his
death or disability (within the meaning of Section 22(e)(3) of the Internal
Revenue code of 1986, as amended (the "Code")), he (or his heirs, administrators
or legal representatives) will be entitled to exercise his option during the
one-year period commencing as of the date his employment so terminated to the
extent the option was vested at the time of his death or disability. In the
event that either Michael King's or Roger King's full-time employment with the
Company is terminated after a "Change in Control", all shares subject to his
option that were not then vested will immediately vest, and he will be entitled
to exercise such option during the one-year period commencing as of the date his
employment so terminated.
 
     For this purpose, a "Change in Control" means the occurrence of any one of
the following events: (i) a majority of the Board of Directors of the Company
consists of individuals other than "Incumbent Directors",
 
                                        9
<PAGE>   12
 
which term means the members of the Board of Directors on December 20, 1995,
provided, that any person becoming a director subsequent to such date whose
election or nomination for election was approved by at least two-thirds of the
directors who then comprised the Incumbent Directors shall be considered to be
an Incumbent Director; (ii) the Company, without the approval of Michael or
Roger King, as applicable, adopts any plan of liquidation providing for the
distribution of all or substantially all of its assets; or (iii) all or
substantially all of the assets or business of the Company and its consolidated
subsidiaries are disposed of pursuant to a merger, consolidation,
reorganization, share exchange or other transaction (unless the stockholders of
the Company immediately prior to such merger, consolidation, reorganization,
share exchange or other transaction, beneficially own, directly or indirectly,
more than 50% of all the voting stock or other ownership interests of the entity
or entities, if any, that succeed to the business of the Company).
 
     During the term of the employment agreements, the Company is also obligated
to provide Michael and Roger King with life insurance coverage, each in the face
amount of $15,000,000, and disability insurance, if such coverage is available
at standard rates, upon terms to be agreed upon by the executives and the
Company.
 
     The previous employment agreements for Michael and Roger King terminated on
August 31, 1995 but, pending the negotiation and execution of the new agreements
described above, each agreed to continue in the employ of the Company on
substantially the same terms and conditions in effect during the last year of
such employment agreement (excluding equity-related awards).
 
  Stephen W. Palley
 
     Mr. Palley serves as Executive Vice President and Chief Operating Officer
under an employment agreement entered into on December 21, 1993 and covering the
employment period from September 1, 1993 through August 31, 1996. Mr. Palley's
employment agreement provides for a base salary of $500,000 per year. Mr. Palley
also is entitled to receive an annual cash bonus of 0.4% of the Company's net
income after taxes but before extraordinary items, and a supplemental cash bonus
of an additional 0.4% of the Company's net income after taxes but before
extraordinary items (not to exceed $1.33 million over the three-year term of his
employment agreement), subject to the satisfaction of a performance condition
(the "S&P Performance Condition"), which requires that the Company's return on
equity shall have exceeded the average return on equity of the companies
comprising the Standard & Poor's Composite Index of 500 Stocks (the "S&P 500
Index") (based on the most recently published information available to the
Company). Mr. Palley's supplemental bonus is fully payable for any year during
the term of his employment agreement only if the average of the closing prices
of the Common Stock for such year (the "Average Yearly Price") is greater than
or equal to $38.875, the closing price of the Common Stock on December 21, 1993,
the date of Mr. Palley's employment agreement (the "Contract Date Price"). To
the extent that the Average Yearly Price is less than the Contract Date Price in
any such year, the supplemental bonus payable to Mr. Palley is reduced by
multiplying the full amount of the supplemental bonus otherwise payable by a
fraction, the numerator of which is the excess, if any, of the Average Yearly
Price over Mr. Palley's "Base Price" ($30) and the denominator of which is the
excess, if any, of the Contract Date Price over Mr. Palley's Base Price. No
supplemental bonus is payable if the Average Yearly Price is less than the Base
Price.
 
     In addition, pursuant to the terms of his employment agreement, Mr. Palley
was granted a non-qualified stock option under the Company's Amended and
Restated Stock Option and Restricted Stock Purchase Plan to purchase 250,000
shares of Common Stock, at an exercise price equal to $38.875, the closing price
of the Common Stock on December 21, 1993, the date of grant. 20% of the shares
subject to such option vested on each of August 31, 1994 and August 31, 1995,
20% of the shares subject to such option will vest on the last day of the
Company's 1996 fiscal year, and the remainder will vest on the last day of the
Company's 1998 fiscal year, subject to Mr. Palley's continued employment with
the Company. The term of such option is ten years.
 
     In the event that Mr. Palley's full-time employment with the Company is
terminated by the Company prior to the end of the Employment Period without
cause and other than on account of his death, disability or incapacity, he will
be entitled to exercise such option with respect to all shares of Common Stock
subject thereto (whether or not vested as of the date of such termination)
during the one-year period commencing on the date his employment is so
terminated, to the extent that such option had not previously been exercised. In
 
                                       10
<PAGE>   13
 
the event that Mr. Palley's full-time employment with the Company terminates on
account of his death, disability or incapacity, he (or his heirs, administrators
or legal representatives) will be entitled to exercise such option during the
one-year period commencing as of the date his employment so terminated with
respect to all the shares that had vested thereunder as of the date of such
termination and had not been exercised, and with respect to 50% of the unvested
shares of Common Stock subject to such option. In the event that Mr. Palley's
full-time employment with the Company terminates for any other reason, the
portion of the option which remains unexercised on the date his full-time
employment ceased may be exercised only within one year after such date, and
only to the extent that it was exercisable on the date his full-time employment
ceased.
 
  Steven R. Hirsch
 
     Mr. Hirsch serves as the President of Camelot Entertainment Sales, Inc.,
the wholly-owned barter advertising subsidiary of the Company, under an
employment agreement having a term that commenced on September 1, 1993 and ends
on August 31, 1996, and provides for a base salary of $450,000 per year in the
first two years and $475,000 for the final year. In each of the Company's fiscal
years under the agreement, Mr. Hirsch is also entitled to an annual cash bonus
equal to 1% of Camelot's net revenues, and a supplemental cash bonus (not to
exceed $150,000 per year or $375,000 over the three-year term of his employment
agreement), subject to the satisfaction of the S&P Performance Condition. Mr.
Hirsch's supplemental cash bonus is fully payable for any year during the term
of his employment agreement only if the Average Yearly Price is greater than or
equal to the Contract Date Price. To the extent that the Average Yearly Price is
less than the Contract Date Price in any such year, the supplemental cash bonus
payable to Mr. Hirsch is reduced by multiplying the full amount of the
supplemental cash bonus otherwise payable by a fraction, the numerator of which
is the excess, if any, of the Average Yearly Price over Mr. Hirsch's "Base
Price" ($32.625) and the denominator of which is the excess, if any, of the
Contract Date Price over Mr. Hirsch's Base Price. No supplemental bonus is
payable if the Average Yearly Price is less than the Base Price.
 
     In addition, pursuant to the terms of his employment agreement, Mr. Hirsch
has been granted a non-qualified stock option to purchase 100,000 shares of
Common Stock, pursuant to the Company's Amended and Restated Stock Option and
Restricted Stock Purchase Plan at an exercise price equal to $38.875, the
closing price of the Common Stock on December 21, 1993, the date of grant. 20%
of the shares subject to such options vested on each of August 31, 1994 and
August 31, 1995, 20% of the shares subject to such option will vest on the last
day of the Company's 1996 fiscal year, and the remainder will vest on the last
day of the Company's 1998 fiscal year, subject to Mr. Hirsch's continued
employment with the Company. The term of such option is ten years. If Mr. Hirsch
ceases to be a full-time employee of the Company or any of its subsidiaries or
affiliates, he will have the right to exercise the unexercised portion of such
option only within the one-month period following the date on which he ceased to
be a full-time employee, and then only to the extent that it was exercisable on
the date his employment ceased, except that if his employment ceased by reason
of his death or disability (within the meaning of sec.22(e)(3) of the Code),
such one month period will instead be the one year period following the
cessation of his full-time employment.
 
  Steven A. LoCascio
 
     Mr. LoCascio serves as Interim Chief Financial Officer, Vice President and
Controller of the Company under an amended employment agreement that commenced
on September 1, 1994, and has a term of two years, which at the Company's option
may be extended for an additional one-year period. The employment agreement
provides for a salary of $160,000 for the first year, $172,500 for the second
year and, subject to the Company's exercise of its option to extend the
employment period, $185,000 for the third year. Mr. LoCascio was granted a
non-qualified stock option to purchase 50,000 shares of Common Stock, pursuant
to the Company's Amended and Restated Stock Option and Restricted Stock Purchase
Plan, at an exercise price equal to $37.125 per share, the closing price of the
Common Stock on the date of grant. 20% of the shares subject to such option
vested on August 31, 1995, 20% will vest on each of August 31, 1996 and August
31, 1997 and 40% will vest on August 31, 1999, subject to Mr. LoCascio's
continued employment with the Company. If Mr. LoCascio ceases to be a full-time
employee of the Company or any of its subsidiaries or
 
                                       11
<PAGE>   14
 
affiliates, he will have the right to exercise the unexercised portion of such
option only within the one-month period following the date on which he ceased to
be a full-time employee, and then only to the extent it was exercisable on the
date his full-time employment ceased, except that if his employment ceased by
reason of his death or disability, then such one-month period will instead be
the one-year period following the cessation of his full-time employment. Mr.
LoCascio may also be entitled to a cash bonus if the Board of Directors of the
Company so determines.
 
     In general, sec.162(m) of the Code limits the Company's federal income tax
deduction for compensation paid in any year to its Chief Executive Officer and
to each of its four highest paid executive officers, other than the Chief
Executive Officer, to $1 million, unless such compensation is "performance based
compensation" within the meaning of sec.162(m). To the extent that compensation
paid by the Company in any fiscal year to any of such executive officer exceeds
such amount and is not "performance based compensation" within the meaning of
sec.162(m), it will not be deductible by the Company.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     The Compensation Committee of the Board of Directors, whose members are
Messrs. Chaseman, Konecky and Rupp, was constituted in July 1993. The
Compensation Committee recommends compensation arrangements for the Company's
executive officers. Since January 1994, the members of the Compensation
Committee also have been responsible for determining the timing, amount,
exercise price and other terms of options granted under the Company's Amended
and Restated Stock Option and Restricted Stock Purchase Plan.
 
     Ronald S. Konecky, a director of the Company, is of counsel to the law firm
of Frankfurt, Garbus, Klein & Selz, which has been retained by the Company in
connection with certain legal matters.
 
         REPORT OF THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS
 
     The Compensation Committee recommends compensation arrangements for the
Company's executive officers and administers the Company's Amended and Restated
Stock Option and Restricted Stock Purchase Plan. In connection with its approval
of the Company's compensation arrangements for the President and Chief Executive
Officer and Chairman of the Board made for the 1994 and 1995 fiscal years and
the establishment of the new compensation arrangements with such executives
described herein, the Compensation Committee was advised by independent
compensation consultants.
 
     The Company's compensation program is designed, with the advice of
independent consultants, to be competitive with companies similar in structure
and business to the Company. According to the independent consultants, the
annual salaries for the Company's executives approximated the 75th percentile of
the twenty-seven companies surveyed by the independent consultants and, while
annual compensation exceeded the 75th percentile of surveyed companies, the
total direct compensation (including long-term compensation) approximated only
the 65th percentile of the surveyed firms.
 
     The Company's executive compensation program is structured to help the
Company achieve its business objectives by:
 
     - setting levels of compensation designed to attract and retain superior
       executives in a highly competitive environment;
 
     - designing equity-related and other performance-based incentive
       compensation programs to align the interests of management with the
       ongoing interests of stockholders;
 
     - providing incentive compensation that varies directly with both Company
       financial performance and individual contributions to that performance;
       and
 
     -  linking compensation to elements that affect short- and long-term stock
      price performance.
 
                                       12
<PAGE>   15
 
The Company has used a combination of salary and incentive compensation,
including cash bonuses and equity-based incentives (stock options and, in fiscal
1994, "phantom" stock and "phantom" stock appreciation units), to achieve its
compensation goals.
 
COMPENSATION OF EXECUTIVE OFFICERS GENERALLY
 
  SALARY
 
     The salary levels of the Company's executive officers are intended to
reflect the duties and level of responsibility inherent in the position in
question. Comparisons of the salaries paid by other companies in the television
syndication industry and related industries to executives holding comparable
positions are considered in establishing the salary level for each position. The
particular qualifications of the individual holding the position, his or her
relevant experience and the importance to the Company of his or her expected
contribution are also considered in establishing salaries.
 
  PERFORMANCE AND INCENTIVE COMPENSATION
 
     NET INCOME BONUSES. Arrangements for bonus compensation for the Company's
executive officers are also negotiated individually with each executive officer
and are generally fixed by contract. Bonus compensation arrangements take
various forms, but generally are based on factors such as the Company's
financial performance, as measured by net income in the fiscal year, other
measures of operating performance, including the development and acquisition of
new television programming, and individual performance.
 
     Certain of the Company's executive officers have a direct participation in
the Company's net income or the profits of a particular part of the Company's
business, depending on the executive's particular responsibilities. (The Company
has similar profit sharing arrangements with independent producers of the
Company's programming.) In some cases, executive officers have been awarded
supplemental cash bonuses with maximum dollar limits, the payout of which varies
depending on the average price of the Common Stock relative to a negotiated base
level. As discussed further below (see "President and Chief Executive Officer
and Chairman of the Board of Directors"), in fiscal 1994 the Company's two
highest paid executive officers were awarded "phantom" stock units and "phantom"
stock appreciation units, the value of which varied with the price of the Common
Stock on specified redemption dates and were redeemable only in cash, on such
fixed redemption dates.
 
     Generally, the payment of cash bonuses is subject to performance conditions
designed to align the interests of the Company's executive officers with those
of its stockholders by ensuring that bonuses are paid only if the performance
conditions are met. Because the performance conditions for bonuses based on net
income or profits were satisfied for fiscal 1995, these bonuses were paid in
full, except to the extent noted below.
 
     The Company has favored net income and profit participations and bonuses
that vary with stock performance because it believes that they encourage
executives to work harder and afford executives a direct pecuniary interest in
the portion of the Company's business for which they are responsible. It is the
Committee's understanding that net income and profit participations are commonly
employed in the television syndication and related entertainment industries to
encourage performance of talent and executive personnel; indeed, such
arrangements have been a feature of the Company's compensation arrangements with
its senior executives for the past several years.
 
     In fiscal 1995, the persons named in the Summary Compensation Table above
received approximately $14.7 million in cash bonus compensation, of which
approximately $4.1 million was paid pursuant to the net income bonuses of
Messrs. Michael King, Roger King, Stephen W. Palley and Steven R. Hirsch;
approximately $556,000 was paid pursuant to the supplemental bonus arrangements
with Messrs. Palley and Hirsch; and approximately $10 million was paid upon
redemption of certain stock units and stock appreciation units awarded to
Messrs. Michael and Roger King. Because the average stock price condition was
not satisfied in full, Messrs. Palley and Hirsch received somewhat less than the
maximum payouts under their respective supplemental bonuses (the payouts of
which are subject to reduction to the extent that the Company's average closing
stock price for the year is less than the closing stock price on the date of
their respective employment
 
                                       13
<PAGE>   16
 
agreements). Because target prices were not met during the required measurement
periods, 17% of the stock units and stock appreciation units were not redeemed
on August 31, 1995 and thus lapsed on such date.
 
     EQUITY-RELATED INCENTIVES. The Company's primary method of compensating
senior executives has been through the grant of stock options granted at the
commencement of their employment agreements. (To date, no mid-term grants have
been made.) Stock options granted to executive officers are generally long-term
(10 years) and vest over a five-year period in most cases. The Company has
favored stock options as a way of aligning management's interests with the
long-term interests of the Company's shareholders and inducing executives to
remain with the Company on a long-term basis. Individual option grants have been
based on the performance and level of responsibility of the optionee.
 
     Section 162(m) of the Code generally limits the Company's federal income
tax deduction for compensation paid in any year to its Chief Executive Officer
and to each of its four highest paid executive officers, other than the Chief
Executive Officer, to $1 million, to the extent that such compensation is not
"performance based compensation" within the meaning of sec.162(m). Accordingly,
in structuring the Company's compensation arrangements with its President and
Chief Executive Officer and Chairman of the Board and its three other highest
paid executive officers, the Committee designed incentive formulas that may
qualify as "performance based compensation" in order to decrease the after-tax
cost of such arrangements to the Company. However, there can be no assurance
that the various incentive and performance related elements of the Company's
compensation arrangements with its five highest paid executive officers will in
fact qualify as "performance based compensation" under sec.162(m) of the Code or
that the tax deductibility of compensation paid pursuant thereto will not in
fact be limited by the $1 million statutory cap on deductible executive
compensation.
 
PRESIDENT AND CHIEF EXECUTIVE OFFICER AND CHAIRMAN OF THE BOARD OF DIRECTORS
 
     Compensation arrangements for the Company's President and Chief Executive
Officer, Michael King, and its Chairman of the Board, Roger King, for the 1995
fiscal year were governed by the employment agreements entered into by the
Company and such executives during fiscal 1994. The employment agreements
provided for the payment of higher levels of compensation than previous
arrangements. In negotiating and approving the terms of the agreements, the
Committee considered proposals submitted by the executives, and its approval of
the overall compensation packages was primarily influenced by the success of the
Company's distribution and production operations over the past several years and
the unique contribution of these two executives to the Company's long- and
short-term profitability, including the Company's ability to obtain new
distribution properties, to develop and produce new programming and to
successfully distribute new and existing programming. During the course of its
negotiations with the executives, the Committee considered the previous levels
of compensation paid to Michael King, the President and Chief Executive Officer,
and Roger King, the Chairman of the Board, as well as compensatory benefits paid
to the chief executive officers and chairmen of other companies in the
television syndication and related entertainment industries whose profitability
was similar to that of the Company. The Committee also engaged an independent
compensation consultant.
 
     The employment agreements provided for each of Michael and Roger King to
receive a base salary in the Company's 1994 fiscal year of $1 million, with an
increase of $50,000 in the 1995 fiscal year.
 
     Each of the employment agreements between the Company and Michael King and
Roger King provided for several forms of performance-based bonus compensation.
Under the agreements, Michael King, who is in charge of the Company's overall
programming acquisition, development and production activities, and Roger King,
the head of the Company's sales department, were each entitled to a cash bonus
of 1.5% of the Company's net income after taxes but before extraordinary items.
These bonuses were earned with respect to any year subject to certain
performance conditions that were met in fiscal 1995. Each of Michael and Roger
King received approximately $1,760,000 and $1,518,000 in payment of such bonus
in fiscal years 1995 and 1994, respectively.
 
     The employment agreements of each of Michael King and Roger King included a
"New Show Bonus" of $750,000, $500,000 and $250,000 for each of the first,
second and third new first-run "strip" (i.e., Monday-Friday) syndicated series
first broadcast in any of the 1993-1994, 1994-1995 or 1995-1996 television
seasons
 
                                       14
<PAGE>   17
 
and cleared in any such season in domestic television markets covering at least
70% of the domestic television viewing households. In addition, a New Show Bonus
of $250,000 was payable to each of the two executive officers upon the receipt
of orders for at least thirteen weeks of a series developed by the Company for
an over-the-air television network for broadcast in any of such television
seasons. The maximum New Show Bonus that could have been earned in any fiscal
year by each such executive officer was $1.5 million. No New Show Bonus was paid
to either Michael or Roger King in fiscal 1995; but they each received $750,000
in fiscal 1994 upon the introduction of Rolonda in January 1994.
 
     The compensation arrangements with the Company's President and Chief
Executive Officer and Chairman of the Board also provided for the issuance to
each of them of (i) 120,000 Stock Units, 40,000 of which became eligible for
redemption at the end of the 1994 fiscal year and 20,000 of the remaining Stock
Units became eligible for redemption on the last day of each quarter of the 1995
fiscal year, subject to the achievement of certain specified target prices for
the Common Stock, and (ii) 270,000 Stock Appreciation Units, 90,000 of which
became eligible for redemption at the end of the 1994 fiscal year and 45,000 of
the remaining Stock Appreciation Units became eligible for redemption on the
last day of each quarter of the 1995 fiscal year, conditioned upon the average
price of the Common Stock during specified measurement periods exceeding the
fair market value of the Common Stock on the date the Stock Appreciation Units
were granted. All such Stock Units and Stock Appreciation Units were redeemable
only on fixed dates, in cash, and then only upon the satisfaction of the
specified performance criteria.
 
     In the 1994 fiscal year, none of the performance standards were met during
the applicable measurement periods and no payments were made with respect to the
Stock Appreciation Units or the Stock Units. In the third quarter of fiscal
1995, the target prices were met with respect to all Stock Appreciation Units
and Stock Units that had then vested (representing 83% of the total Stock
Appreciation Units and Stock Units granted), resulting in a cash payment of
approximately $5 million to each of Michael and Roger King. The remaining 17% of
the Stock Units and Stock Appreciation Units expired unredeemed on August 31,
1995 because the target stock prices to which redemption was subject were not
achieved.
 
                                          Joel Chaseman
                                          Ronald S. Konecky
                                          James M. Rupp
 
                                       15
<PAGE>   18
 
                            STOCK PERFORMANCE GRAPHS
 
     The following graphs compare the cumulative total stockholder returns, over
the periods presented, on the Company's Common Stock, the Standard & Poor's
Composite Index of 500 Stocks and the capital stocks of a representative group
of companies(1) whose operations include television programming. The fiscal
year-end values of each investment are based on share price appreciation plus
reinvested dividends, and assume an initial investment of $100.
 
     As indicated in the charts, the market price of the Company's Common Stock
(adjusted for stock splits and dividends) has increased from $1.11 in December
1984, the time of the Company's initial public offering of Common Stock, to
$20.00 on August 31, 1990 and $38.00 on August 31, 1995. This represents stock
price appreciation of over 3300% since the initial public offering and 90% over
the Company's last five fiscal years.
 
FIVE YEAR CUMULATIVE TOTAL RETURNS
 
<TABLE>
<CAPTION>
      MEASUREMENT PERIOD
    (FISCAL YEAR COVERED)         KING WORLD       S & P 500      PEER GROUP
<S>                              <C>             <C>             <C>
8/31/90                                    100             100             100
8/31/91                                    140             127             124
8/31/92                                    123             137             138
8/31/93                                    186             158             218
8/31/94                                    189             166             188
8/31/95                                    190             202             231
</TABLE>
 
- ---------------
 
     (1) The group of companies includes the following: All American
Communications, dick clark productions, Samuel Goldwyn Company, Kushner-Locke,
Multimedia, Spelling Entertainment, Time-Warner, Inc., Tribune Co. and Viacom,
Inc.
 
                                       16
<PAGE>   19
 
CUMULATIVE TOTAL RETURNS SINCE THE COMPANY'S INITIAL PUBLIC OFFERING
 
<TABLE>
<CAPTION>
      MEASUREMENT PERIOD
    (FISCAL YEAR COVERED)         KING WORLD       S & P 500      PEER GROUP
<S>                              <C>             <C>             <C>
12/5/84                                    100             100             100
8/31/85                                    425             119             146
8/31/86                                    936             166             194
8/31/87                                   1914             223             247
8/31/88                                   1291             183             219
8/31/89                                   1967             255             351
8/31/90                                   1802             242             217
8/31/91                                   2523             308             269
8/31/92                                   2219             332             301
8/31/93                                   3345             382             474
8/31/94                                   3401             403             409
8/31/95                                   3423             490             502
</TABLE>
 
     The above report of the Compensation Committee and the Stock Performance
Graph will not be deemed to be soliciting material or to be filed with or
incorporated by reference into any filing by the Company under the Securities
Act of 1933 or the Securities Exchange Act of 1934 (the "Exchange Act"), except
to the extent that the Company specifically incorporates such report or graph by
reference.
 
2. APPROVAL OF AMENDMENTS TO THE COMPANY'S AMENDED AND RESTATED STOCK OPTION AND
   RESTRICTED STOCK PURCHASE PLAN
 
     At the Annual Meeting, the stockholders will be asked to approve certain
amendments to the Company's Amended and Restated Stock Option and Restricted
Stock Purchase Plan (the "Plan"). The Plan, adopted in fiscal 1989, provides for
the granting of "nonqualified stock options" and "incentive stock options" to
acquire Common Stock and/or the granting of rights to purchase Common Stock on a
"restricted stock" basis. Subject to stockholder approval of the amendments
described below, the Plan has been amended and restated in its entirety and
designated as the "1995 Amended and Restated Stock Option and Restricted Stock
Purchase Plan". The amendments which are being presented to the stockholders for
approval will (i) increase the number of shares of the Company's Common Stock
available for the grant of options and rights to purchase Common Stock under the
Plan by 3,000,000 shares; and (ii) increase the limit on the number of shares
that may be issued pursuant to the Plan to any individual optionee or grantee.
 
     (i) INCREASE IN THE NUMBER OF SHARES OF THE COMPANY'S COMMON STOCK
AVAILABLE FOR THE GRANT OF OPTIONS AND RIGHTS TO PURCHASE COMMON STOCK UNDER THE
PLAN. The Plan amendments provide for an increase in the number of shares of
Common Stock available for the grant of options and for issuance under
restricted stock awards. Previously, an aggregate 4,800,000 shares of Common
Stock had been authorized for issuance under the Plan (and predecessor plans)
and an aggregate 2,550,000 shares had been authorized for issuance (and were
issued) to the Company's senior executives under the Company's Incentive Equity
Plan
 
                                       17
<PAGE>   20
 
for Senior Executives. As of November 29, 1995, 900,198 shares of Common Stock
remained available for issuance under the Plan.
 
     The Company has in the past used, and intends in the future to use, stock
options as an important incentive device to motivate and reward its employees,
and believes that equity incentives represented by stock options enhance the
Company's ability to attract and retain needed personnel. The amendment to the
Plan increases the number of shares of Common Stock reserved for option grants
and restricted stock awards by 3,000,000 shares, representing the number of
shares that are to be reserved pursuant to stock options granted to Michael and
Roger King on December 20, 1995.
 
     (ii) LIMITATION ON NUMBER OF SHARES THAT MAY BE ISSUED PURSUANT TO THE PLAN
TO ANY INDIVIDUAL OPTIONEE OR GRANTEE. Section 162(m) of the Code generally
limits the Company's deduction for compensation paid to each of its five highest
paid executive officers to $1 million per year, except to the extent that the
compensation is "performance based compensation." Treasury regulations under
Section 162(m) provide that stock options issued pursuant to a plan may not be
treated as performance based compensation unless the plan is subject to
stockholder approval and contains, among other things, a limitation on the
number of shares that may be issued thereunder to the issuer's five most highly
compensated executive officers. The Plan currently provides a limit on the
number of awards and options issuable under the Plan to any individual grantee
or optionee to no more than 500,000 shares, or options for 500,000 shares, in
any period of three fiscal years. However, the employment agreements for Michael
King and Roger King (as described more fully elsewhere herein) grant Michael
King and Roger King each options to purchase 1,500,000 shares, to vest over a
period of five fiscal years, subject to stockholder approval of the proposed
amendments to the Plan. Accordingly, the Plan has been amended, subject to
stockholder approval, to provide that no individual optionee or grantee may be
issued in excess of 1,500,000 shares of Common Stock, and/or options for
1,500,000 shares of Common Stock, under the Plan in any period of five fiscal
years.
 
     The foregoing amendments to the Plan have been adopted by the Board of
Directors by unanimous written consent and are subject to approval by the
holders of a majority of the shares of Common Stock present and entitled to vote
at the Annual Meeting.
 
     The primary features of the Plan are summarized below. A copy of the Plan
is attached to this proxy statement as Exhibit A. The Company intends to file a
registration statement on Form S-8 under the Securities Act of 1933, as amended,
and a listing application with the NYSE with respect to the additional shares
issuable under options and awards granted under the Plan.
 
DESCRIPTION OF THE PLAN
 
     The Plan provides an opportunity for employees, officers and directors of
the Company to purchase Common Stock. By encouraging such stock ownership, the
Company seeks to attract, retain and motivate such employees and persons and to
encourage such employees and persons to devote their best efforts to the
business and financial success of the Company.
 
     The Plan provides for the granting of "non-qualified stock options" and
"incentive stock options" ("Options") to acquire Common Stock and/or the
granting of rights ("Awards") to purchase Common Stock on a "restricted stock"
basis. The terms and conditions of individual option agreements may vary,
subject to the following guidelines: (i) the option price of incentive stock
options may not be less than market value on the date of grant and the term of
each incentive stock option may not exceed ten years from the date of grant
thereof; (ii) the option price of non-qualified options may be less than market
value on the date of grant and the term of non-qualified stock options may
exceed ten years; and (iii) no Options may be granted after May 3, 1999.
 
     The Plan is administered by the Compensation Committee of the Board of
Directors. The Compensation Committee's authority to administer the Plan
includes the authority to (i) select the persons to whom Options and Awards may
be granted thereunder, (ii) establish the number of shares of Common Stock that
may be issued under each Option and Award and establish the option or purchase
price therefor, (iii) determine the time and the conditions subject to which
Options may be exercised in whole or in part, (iv) determine the
 
                                       18
<PAGE>   21
 
form of consideration that may be used to purchase shares of Common Stock upon
exercise of any Option (including the circumstances under which the Company's
issued and outstanding shares of Common Stock may be used by an optionee to
exercise an Option) or pursuant to an Award, (v) determine the circumstances
under which shares of Common Stock acquired upon exercise of an Option or
pursuant to an Award may be subject to forfeiture to the Company, (vi)
accelerate the time when outstanding Options may be exercised or when shares
purchased pursuant to an Award become vested, (vii) interpret the Plan and
decide any matters arising thereunder, (viii) fix the term of all Options
granted under the Plan (including the date on which such Options will expire and
terminate) and (ix) establish any other terms and conditions applicable to any
Option or Award not inconsistent with the provisions of the Plan.
 
     The Board of Directors has the authority to amend the Plan at any time,
provided that stockholder approval is required (i) to increase the aggregate
number of shares of Common Stock as to which Options or Awards may be granted
(except for increases due to certain adjustments), (ii) to decrease the minimum
exercise price specified by the Plan in respect of incentive stock options,
(iii) to change the class of employees eligible to receive incentive stock
options under the Plan or (iv) if necessary to comply with Section 422 of the
Code with respect to incentive stock options or Section 16 of the Securities
Exchange Act and the rules promulgated thereunder.
 
     Options have been granted under the Plan (and its predecessor plans), since
inception in 1984, to Messrs. Palley, Hirsch and LoCascio to purchase 384,999,
251,185 and 80,000 shares of Common Stock, respectively; to Messrs. Konecky,
Rupp and Chaseman, the Company's non-employee Directors, for 75,000, 30,000, and
22,500 shares, respectively; and to all employees as a group (other than the
aforementioned individuals) to purchase 3,056,118 shares of Common Stock (net of
forfeitures). Mr. Hull was granted an option to purchase 100,000 shares of
Common Stock under the plan, but it was forfeited upon the termination of his
employment with the Company. As of December 20, 1995, the date their respective
employment agreements were executed, Michael and Roger King were each granted an
option under the Plan to purchase 1,500,000 shares pursuant to their respective
employment agreements. Under the Company's Incentive Equity Plan for Senior
Executives, in fiscal year 1989 the Company granted options to Michael King and
Roger King to purchase 1,200,000 shares of Common Stock each, and to Mr. Palley
to purchase 150,000 shares of Common Stock.
 
FEDERAL INCOME TAX CONSEQUENCES
 
     The tax consequences of incentive stock options, non-qualified options and
restricted stock awards are quite complex. Therefore, the description of tax
consequences set forth below is necessarily general in nature and does not
purport to be complete. Moreover, statutory provisions are subject to change, as
are their interpretations, and their application may vary in individual
circumstances. Finally, the tax consequences under applicable state and local
income tax laws may not be the same as under the federal income tax laws.
 
     Incentive stock options granted pursuant to the Plan are intended to
qualify as "incentive stock options" within the meaning of Section 422 of the
Code. If an optionee makes no disposition of the shares acquired pursuant to
exercise of an incentive stock option within one year after the transfer of
shares to such optionee and within two years from grant of the option, such
optionee will realize no taxable income as a result of the grant or exercise of
such option; any gain or loss that is subsequently realized may be treated as
long-term capital gain or loss, as the case may be. (However, the optionee will
recognize an item of tax preference in the amount of the difference between the
fair market value of the shares received upon exercise and the exercise price
for alternative minimum tax purposes.) Under these circumstances, the Company
will not be entitled to a deduction for federal income tax purposes with respect
to the issuance of such incentive stock options, the transfer of shares upon
their exercise or the ultimate disposition of such shares.
 
     If shares subject to incentive stock options are disposed of prior to the
expiration of the above time periods, the optionee will recognize ordinary
income in the year in which the disqualifying disposition occurs, the amount of
which will generally be the lesser of (i) the excess of the market value of the
shares on the date of exercise over the option price, and (ii) the gain
recognized on such disposition. Such amount will ordinarily be deductible by the
Company for federal income tax purposes in the same year, provided that the
Company satisfies certain federal income tax information reporting requirements.
In addition, the excess, if any, of the
 
                                       19
<PAGE>   22
 
amount realized on a disqualifying disposition over the market value of the
shares on the date of exercise will be treated as capital gain.
 
     Non-qualified options may be granted under the Plan. An optionee who
exercises a non-qualified option will recognize as taxable ordinary income, at
the time of exercise, an amount equal to the excess of the fair market value of
the shares on the date of exercise over the exercise price. Such amount will
ordinarily be deductible by the Company in the same year, provided that the
Company satisfies certain federal income tax information reporting requirements.
 
     Restricted stock purchase awards may also be granted pursuant to the Plan.
A recipient of a restricted stock purchase award generally will not recognize
taxable income upon the purchase of shares of restricted stock, unless he or she
makes a timely election under Section 83(b) of the Code. Such a recipient,
however, would recognize ordinary income at the time that such shares become
vested in an amount equal to the excess of the fair market value of the shares
at that time over the purchase price paid for such shares. If, on the other
hand, the recipient makes a timely election under Section 83(b), he or she would
recognize ordinary income equal to the excess of the fair market value of the
shares at the time of purchase (determined without regard to any transfer
restrictions imposed on the shares, the vesting provisions or any restrictions
imposed by the securities laws) over the purchase price paid for such shares. In
either case, the Company should be entitled to a deduction in an amount equal to
the amount of ordinary income recognized by the recipient in the same year that
the recipient recognized such ordinary income, provided that the Company
satisfies certain federal income tax information reporting requirements.
 
     Section 162(m) of the Code generally limits the Company's federal income
tax deduction for compensation paid in any year to each of its chief executive
officer and its four highest paid executive officers, other than its Chief
Executive Officer, to $1 million per year, to the extent that such compensation
is not "performance based". Under Treasury regulations, a stock option will, in
general, qualify as "performance based" compensation if (i) it has an exercise
price of not less than the fair market value of the underlying stock on the date
of grant, (ii) it is granted under a plan that limits the number of shares for
which options may be granted to any participant during a specified period, which
plan is approved by a majority of the stockholders entitled to vote thereon, and
(iii) it is granted by a compensation committee consisting solely of at least
two independent directors. If a stock option grant to an executive referred to
above is not "performance based," the amount that would otherwise be deductible
by the Company in respect of the grant of such option will be disallowed to the
extent that the executive's aggregate non-performance based compensation in the
relevant year exceeds $1 million.
 
VOTE REQUIRED FOR APPROVAL
 
     The foregoing amendments to the Plan will be submitted to stockholders for
their approval at the Annual Meeting. Approval of the amendments requires the
vote of the holders of a majority of the shares of Common Stock present or
represented and entitled to vote at the Annual Meeting. THE BOARD OF DIRECTORS
RECOMMENDS THAT STOCKHOLDERS VOTE TO APPROVE THE AMENDMENTS TO THE AMENDED AND
RESTATED STOCK OPTION AND RESTRICTED STOCK PURCHASE PLAN.
 
3. APPROVAL OF PERFORMANCE BASED COMPENSATION ARRANGEMENTS WITH MESSRS. MICHAEL
   KING AND ROGER KING
 
     Under the terms of Section 162(m) of the Code and the Treasury Department
regulations promulgated thereunder, the performance based portions of the
employment agreements with the Company's Chief Executive Officer and the four
other highest paid executive officers must be approved by the Company's
stockholders in order to qualify for the "performance based" compensation
exception to the $1 million cap on the Company's executive compensation
deduction for federal income tax purposes. The performance based portions of the
employment agreements with Messrs. Michael and Roger King are therefore
submitted for approval by a majority of holders of Common Stock present or
represented and entitled to vote at the Annual Meeting. The Compensation
Committee will be responsible for the administration of all performance based
compensation arrangements described below and will make all determinations and
appropriate certifications with respect thereto. If any of the bonuses for
Michael King and Roger King discussed below is not "performance based," the
amount that would otherwise be deductible by the Company in respect of such
bonus will be disallowed.
 
                                       20
<PAGE>   23
 
     (a) NET INCOME BONUSES OF MESSRS. MICHAEL KING AND ROGER KING. The
employment agreements of Michael King and Roger King provide for a cash bonus
(the "Net Income Bonus") equal to the following percentages of the Company's
"Modified Consolidated Net Income": (i) 1.5% of the first $50,000,000 of
Modified Consolidated Net Income; (ii) 2.0% of the next $50,000,000 of Modified
Consolidated Net Income; and (iii) 2.5% of the Modified Consolidated Net Income
in excess of $100,000,000. The bonus is to be determined and paid for an initial
period commencing on December 1, 1995 and ending on August 31, 1996, and
thereafter for each full fiscal year of the Company ending August 31, 2000
(unless the employment agreements are earlier terminated).
 
     For the purpose of determining the Net Income Bonus, "Modified Consolidated
Net Income" means the net income of King World and its consolidated subsidiaries
after taxes but before extraordinary items, except that, to the extent that any
revenues and expenses are includable in "New Show Profits" for purposes of
determining the "New Show Profits Bonus" for any fiscal period (as described in
paragraph (c) below), they will be excluded in the determination of the Net
Income Bonus for such fiscal period (whether or not a New Show Profits Bonus is
in fact payable with respect to such fiscal period).
 
     At the end of each fiscal quarter of each fiscal year during the term of
the employment agreements, the Compensation Committee will cause the Modified
Consolidated Net Income and the Net Income Bonus payable through the end of such
fiscal quarter to be determined. To the extent that the amount of the Net Income
Bonus payable through the end of such fiscal quarter exceeds the sum of all Net
Income Bonus payments theretofore made to Michael King or Roger King, as the
case may be, in respect of prior fiscal quarters of the fiscal year to which
such Net Income Bonus relates, the excess will be paid to such executive as soon
as practicable after such determination is made; and to the extent that the
amount of all payments theretofore made to Michael King or Roger King, as the
case may be, in respect of prior fiscal quarters of the fiscal year to which
such Net Income Bonus relates exceeds the amount of the Net Income Bonus payable
to such executive through the end of such fiscal quarter, such executive shall
repay such excess to the Company promptly after such determination is made. To
the extent that either Michael King or Roger King is required to repay any such
amount to the Company, and he does not do so promptly, the Company may set off
or deduct such amount from any sum owed to him by the Company under his
employment agreement. The fact that the Company cannot or does not make such
set-offs or deductions will not relieve Michael or Roger King, as the case may
be, of any liability for the repayment of any amounts owed by him to the
Company.
 
     The amounts of the Net Income Bonuses to be paid to Messrs. Michael and
Roger King cannot be determined at this time, since any such amounts depend on
actual performance measured against the attainment of performance goals over the
course of the next five fiscal years. However, the following table sets forth
the Net Income Bonuses that would have been awarded to Messrs. Michael and Roger
King in respect of fiscal 1995, assuming that the employment agreements had been
in effect for the entire fiscal year ended August 31, 1995:
 
<TABLE>
<CAPTION>
                                                                              NET
                                      NAME                                INCOME BONUS
        ----------------------------------------------------------------  ------------
        <S>                                                               <C>
        Michael King....................................................   $2,183,000
        Roger King......................................................   $2,183,000
</TABLE>
 
     (b) NEW SERIES BONUSES OF MESSRS. MICHAEL KING AND ROGER KING. The Company
has agreed to pay Michael King and Roger King each a "New Series Bonus" of
$750,000 for each new first-run "strip" (i.e., Monday through Friday) syndicated
series that (i) is developed, or the distribution rights to which are acquired,
by King World during the term of the employment agreements, (ii) premieres in a
television season that commences after the 1995-1996 television season but
before eighteen months after the termination of the employment agreements, (iii)
is produced, co-produced or distributed by King World and (iv) is cleared over
the course of any such season in domestic television markets covering at least
70% of the domestic television viewing households, based on Nielsen ratings. The
New Series Bonus will be payable, if at all, only one time with respect to each
New Series, no matter during how many television seasons such New Series is
aired. A New Series Bonus will be payable if the criteria set forth above are
satisfied, even if the New Series is canceled during the television season in
which it has been cleared in 70% of the domestic television viewing households.
 
                                       21
<PAGE>   24
 
     (c) NEW SHOW PROFITS BONUSES OF MESSRS. MICHAEL KING AND ROGER KING. The
employment agreements of Michael and Roger King also provide that the Company
shall pay each of Michael and Roger King a New Show Profits Bonus ("New Show
Profits Bonus") for each new show (including, but not limited to, each show as
to which a New Series Bonus has been paid, if any) that is developed, or the
distribution rights to which are acquired, by King World during the term of the
employment agreements, premieres before eighteen months after the termination of
the employment agreements, and is produced, co-produced or distributed by King
World (each, a "New Show"). The New Show Profits Bonus payable to Michael and
Roger King with respect to any New Show for any fiscal year of the Company shall
equal the excess, if any, of (i) 5% of the excess of the cumulative revenues
derived by the Company from such New Show (and from any and all ancillary rights
derived from such New Show, including merchandising, theatrical and other
commercial rights) through the end of the fiscal year for which the
determination is being made over the cumulative production and development
costs, including producers' fees, direct selling, marketing, promotional and
other distribution expenses, all third-party participations and other payments,
and all other direct out-of-pocket costs, in all cases to the extent
attributable to the New Show; over (ii) all payments of the New Show Profits
Bonus made with respect to such New Show for all prior fiscal years, provided
that the payment of a New Series Bonus with respect to such New Show (if any)
will be treated as an expense of such New Show but will not be an offset against
the New Show Profits Bonus. Any New Show Profits Bonus owed to Michael or Roger
King for any fiscal year will be paid as soon as practicable after such audited
financial statements for such fiscal year become available. The New Show Profits
Bonus for any New Show will be payable by the Company only for so long as the
Company or any of its consolidated subsidiaries derives any revenues from the
New Show, but the Company's profit realized upon any direct or indirect
disposition of a New Show will be subject to the New Show Profits Bonus. After
termination of Michael King's or Roger King's employment, the New Show Profits
Bonus will continue to be payable to such executive, but only with respect to
New Shows that were developed or produced primarily by the Company, unless the
former executive engages in certain specified competitive activities prior to
August 31, 2000.
 
     (d) SUPPLEMENTAL BONUSES OF MESSRS. MICHAEL KING AND ROGER KING. With
respect to each fiscal year of the Company during the term of their respective
employment agreements, Michael and Roger King shall each be entitled to a
supplemental cash bonus (the "Supplemental Bonus"), provided that the
Compensation Committee determines that the average daily closing price of the
Common Stock for such fiscal year (the "Average Yearly Price") exceeded $38.00.
In no event may the total of all Supplemental Bonus payments to either executive
over the five year terms of their employment agreements exceed $2.55 million.
 
     If the Average Yearly Price for any such fiscal year equals or exceeds
$39.50, the fair market value of the Common Stock on December 20, 1995 (the date
the employment agreements were executed), the Supplemental Bonuses for such
fiscal year shall for each executive be equal to 1.0% of the Company's Modified
Consolidated Net Income for such fiscal year. If such Average Yearly Price
exceeds $38.00 but is less than $39.50, the Supplemental Bonuses for such year
shall for each executive be equal to 1.0% of Modified Consolidated Net Income
for such year multiplied by a fraction, the numerator of which is the excess of
such Average Yearly Price over $38.00, and the denominator of which is $1.50.
 
     The full amount by which any Supplemental Bonus payments were so reduced
below 1.0% of Modified Consolidated Net Income for any fiscal year (after taxes
but before extraordinary items) will be payable if and only if the Average
Yearly Price for any subsequent fiscal year within the term of their respective
employment agreements equals or exceeds $39.50. A portion of the amount by which
any Supplemental Bonus payment was so reduced shall be payable to Michael or
Roger King, as applicable, if the Average Yearly Price for any subsequent fiscal
year or years during the term of their respective employment agreements is less
than $39.50 but greater than the Average Yearly Price for the year in which such
reduction was made, and the portion of such reduction that shall be payable in
such fiscal year shall be equal to the full amount of such reduction (or the
portion thereof that was not previously recouped), multiplied by a fraction, the
numerator of which is the excess of the Average Yearly Price for such subsequent
year over the Average Yearly Price for the year in which such reduction was made
and the denominator of which is the excess of $39.50 over the Average Yearly
Price for the year in which such reduction was made. To the extent that a
partial recoupment is made in a subsequent fiscal year, any amounts not recouped
by Michael or Roger King under the foregoing formula will
 
                                       22
<PAGE>   25
 
remain available for recoupment in subsequent years during the term of their
respective employment agreements. Any amounts not recouped by Michael or Roger
King on or prior to the making of the Supplemental Bonus payment in respect of
the fiscal year ending August 31, 2000 will no longer be subject to recoupment
and will not be paid.
 
     The amounts of the Supplemental Bonuses to be paid to Messrs. Michael and
Roger King cannot be determined at this time, since any such amounts depend on
the price of the Common Stock over the course of the next five fiscal years.
However, the following table sets forth the approximate Supplemental Bonuses
that would have been awarded to Messrs. Michael and Roger King assuming that the
employment agreements had been in effect for the fiscal year ended August 31,
1995 and assuming that the Average Yearly Price performance goal had been
achieved:
 
<TABLE>
<CAPTION>
                                    NAME                              SUPPLEMENTAL BONUS
        ------------------------------------------------------------  ------------------
        <S>                                                           <C>
        Michael King................................................      $1,173,000
        Roger King..................................................      $1,173,000
</TABLE>
 
VOTE REQUIRED FOR APPROVAL
 
     The performance based provisions of the employment agreements of Michael
King and Roger King have been approved by the Company's Compensation Committee 
and are subject to approval by the stockholders at the Annual Meeting. Approval
of each proposal requires the vote of a majority of votes cast at the Annual
Meeting of Stockholders. THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS
APPROVE EACH OF THE PERFORMANCE BASED COMPENSATION ARRANGEMENTS.
 
4. APPOINTMENT OF AUDITORS
 
     The Board of Directors has appointed the firm of Arthur Andersen LLP,
independent public accountants, as the auditors of the Company for the fiscal
year ending August 31, 1996, subject to the approval of such appointment by
stockholders at the Annual Meeting. Arthur Andersen LLP has audited the
Company's financial statements since the Company's 1982 fiscal year.
 
     The ratification of the appointment of the firm of Arthur Andersen LLP will
be determined by the vote of the holders of a majority of the shares present in
person or represented by proxy at the Annual Meeting.
 
     If the foregoing appointment of Arthur Andersen LLP is not ratified by
stockholders, the Board of Directors will appoint other independent accountants
whose appointment for any period subsequent to the 1997 Annual Meeting of
Stockholders will be subject to the approval of stockholders at that meeting. A
representative of Arthur Andersen LLP is expected to be present at the Annual
Meeting and will have an opportunity to make a statement should he so desire and
to respond to appropriate questions. THE BOARD OF DIRECTORS RECOMMENDS THAT
STOCKHOLDERS VOTE TO RATIFY THE APPOINTMENT OF THE FIRM OF ARTHUR ANDERSEN LLP.
 
                                    *  *  *
 
                                    GENERAL
 
OTHER MATTERS
 
     The Board of Directors does not know of any matters that are to be
presented at the Annual Meeting other than those stated in the Notice of Annual
Meeting and referred to in this Proxy Statement. If any other matters should
properly come before the Meeting, it is intended that the proxies in the
accompanying form will be voted as the persons named therein may determine in
their discretion.
 
     The Company's Annual Report to Stockholders for the fiscal year ended
August 31, 1995 was mailed to stockholders on or about November 30, 1995.
 
                                       23
<PAGE>   26
 
SOLICITATION OF PROXIES
 
     The cost of solicitation of proxies in the accompanying form will be borne
by the Company, including expenses in connection with preparing and mailing this
Proxy Statement. In addition to solicitation of proxies by mail, directors,
officers and employees of the Company (who will receive no additional
compensation therefor) may solicit the return of proxies by telephone, telegram
or personal interview. Arrangements have also been made with brokerage houses
and other custodians, nominees and fiduciaries for the forwarding of
solicitation material to the beneficial owners of stock held of record by such
persons, and the Company will reimburse them for reasonable out-of-pocket
expenses incurred by them in connection therewith.
 
     Each holder of the Company's Common Stock who does not expect to be present
at the Annual Meeting or who plans to attend but who does not wish to vote in
person is urged to fill in, date and sign the proxy and return it promptly in
the enclosed return envelope.
 
STOCKHOLDER PROPOSALS
 
     If any stockholder of the Company intends to present a proposal for
consideration at the 1997 Annual Meeting of Stockholders and desires to have
such proposal included in the proxy statement and form of proxy distributed by
the Board of Directors with respect to such meeting, such proposal must be
received at the Company's principal executive offices, 1700 Broadway, New York,
New York 10019, Attention: Assistant Secretary, not later than August 31, 1996.
 
                           ANNUAL REPORT ON FORM 10-K
 
     A COPY OF THE COMPANY'S ANNUAL REPORT ON FORM 10-K FOR THE FISCAL YEAR
ENDED AUGUST 31, 1995, FILED BY THE COMPANY WITH THE SECURITIES AND EXCHANGE
COMMISSION, WITHOUT EXHIBITS, WILL BE FURNISHED WITHOUT CHARGE TO ANY PERSON
REQUESTING A COPY THEREOF IN WRITING AND STATING THAT SUCH PERSON IS A
BENEFICIAL HOLDER OF SHARES OF COMMON STOCK OF THE COMPANY ON THE RECORD DATE
FOR THE ANNUAL MEETING OF STOCKHOLDERS. REQUESTS AND INQUIRIES SHOULD BE
ADDRESSED TO KING WORLD PRODUCTIONS, INC., C/O KING WORLD CORPORATION, 830
MORRIS TURNPIKE, SHORT HILLS, NEW JERSEY 07078, ATTENTION: STEVEN A. LOCASCIO,
INTERIM CHIEF FINANCIAL OFFICER.
 
                                          By Order of the Board of Directors
 
                                          DIANA KING
                                          Corporate Secretary
 
                                       24
<PAGE>   27
 
                                                                       EXHIBIT A
 
                          KING WORLD PRODUCTIONS, INC.
 
                     1995 AMENDED AND RESTATED STOCK OPTION
                       AND RESTRICTED STOCK PURCHASE PLAN
 
     SECTION 1. Purpose. The purpose of the King World Productions, Inc. 1995
Amended and Restated Stock Option and Restricted Stock Purchase Plan (the
"Plan") is to promote the interests of King World Productions, Inc., a Delaware
corporation (the "Company"), and any Subsidiary thereof, and its stockholders,
by providing an opportunity to selected employees, officers and directors of the
Company or any Subsidiary thereof as of the date of the adoption of this Plan or
at any time thereafter to purchase Common Stock of the Company. By encouraging
such stock ownership, the Company seeks to attract, retain and motivate such
employees and persons and to encourage such employees and persons to devote
their best efforts to the business and financial success of the Company. It is
intended that this purpose will be effected by the granting of "non-qualified
stock options" and/or "incentive stock options" to acquire the common stock of
the Company and/or by the granting of rights to purchase the common stock of the
Company on a "restricted stock" basis. Under the Plan, the Board of Directors
(or the Committee) shall have the authority (in its sole discretion) to grant
"incentive stock options" within the meaning of Section 422(b) of the Code,
"non-qualified stock options" as described in Treasury Regulation Section 1.83-7
or any successor regulation thereto, or "restricted stock" awards. The Plan
amends and restates the Company's 1989 Amended and Restated Stock Option and
Restricted Stock Purchase Plan (the "1989 Stock Plan"), adopted by the Company
on May 4, 1989, as amended and restated by the Company on January 24, 1994. The
1989 Stock Plan amended and restated, and incorporated into one document, the
Incentive Stock Option Plan and the Non-Qualified Stock Option Plan, both
adopted by the Company on October 24, 1984 (collectively, the "1985 Stock
Plans").
 
     SECTION 2. Definitions. For purposes of this Plan, the following terms used
herein shall have the following meanings, unless a different meaning is clearly
required by the context.
 
     "Award" shall mean an award of the right to purchase Common Stock granted
under the provisions of Section 7 of the Plan.
 
     "Board of Directors" shall mean the Board of Directors of the Company.
 
     "Code" shall mean the Internal Revenue Code of 1986, as amended.
 
     "Committee" shall mean the committee of the Board of Directors referred to
in Section 5 hereof.
 
     "Common Stock" shall mean the Common Stock, $.01 par value, of the Company.
 
     "Disinterested Person" shall mean a disinterested person within the meaning
of Rule 16b-3(c) of the Exchange Act.
 
     "Employee" shall mean (i) with respect to an ISO, any person including an
officer or director of the Company, who, at the time an ISO is granted to such
person hereunder, is employed on a full-time basis by the Company or any
Subsidiary of the Company, and (ii) with respect to a Non-Qualified Option
and/or an Award, any person employed by, or performing services for, the Company
or any Subsidiary of the Company, including, without limitation, directors and
officers.
 
     "Exchange Act" shall mean the Securities Exchange Act of 1934, as amended.
 
     "ISO" shall mean an Option granted under the Plan which constitutes and
shall be treated as an "incentive stock option" as defined in Section 422(b) of
the Code.
 
     "Non-Qualified Option" shall mean an Option granted to a Participant
pursuant to the Plan which is intended to be, and qualifies as, a "non-qualified
stock option" as described in Treasury Regulation Section 1.83-7 and which shall
not constitute or be treated as an ISO.
 
                                       A-1
<PAGE>   28
 
     "Option" shall mean any ISO or Non-Qualified Option granted to an Employee
pursuant to this Plan.
 
     "Participant" shall mean any Employee to whom an Award and/or an Option is
granted under this Plan.
 
     "Parent of the Company" shall have the meaning set forth in Section 424(e)
of the Code.
 
     "Subsidiary of the Company" shall have the meaning set forth in Section
424(f) of the Code.
 
     SECTION 3. Eligibility. Awards and/or Options may be granted to any
Employee. The Board of Directors (or the Committee) shall have the sole
authority to select the persons to whom Awards and/or Options are to be granted
hereunder, and to determine whether a person is to be granted a Non-Qualified
Option, an ISO or an Award or any combination thereof. No person shall have any
right to participate in the Plan. Any person selected by the Board of Directors
(or the Committee) for participation during any one period will not by virtue of
such participation have the right to be selected as a Participant for any other
period.
 
     SECTION 4. Common Stock Subject to the Plan.
 
     4.1. The total number of shares of Common Stock for which Options and/or
Awards may be granted under this Plan shall not exceed in the aggregate seven
million eight hundred thousand (7,800,000) shares of Common Stock, including
shares of Common Stock reserved under the 1989 Stock Plan and the 1985 Stock
Plans.
 
     4.2. The shares of Common Stock that may be subject to Options and/or
Awards granted under this Plan may be either authorized and unissued shares or
shares reacquired at any time and now or hereafter held as treasury stock as the
Board of Directors may determine. In the event that any outstanding Option or
Award expires, is terminated or is forfeited for any reason, the shares
allocable to the unexercised portion of such Option or Award may again be
subject to an Option and/or Award granted under this Plan, except that the
shares allocable to the forfeited portion of any such Award shall not again be
subject to an Option and/or Award granted under this Plan if the Participant
received any of the benefits of ownership of the Common Stock underlying the
unexercised or forfeited portion of such Award.
 
     4.3. Special ISO Limitations.
 
     (a) The aggregate fair market value (determined as of the date an ISO is
granted) of the shares of Common Stock with respect to which ISOs are
exercisable for the first time by an Employee during any calendar year (under
all Incentive Stock Option Plans of the Company or any Parent or Subsidiary of
the Company) shall not exceed $100,000.
 
     (b) No ISO shall be granted to an Employee who, at the time the ISO is
granted, owns (actually or constructively under the provisions of Section 424(d)
of the Code) stock possessing more than 10% of the total combined voting power
of all classes of stock of the Company or any Parent or Subsidiary of the
Company, unless the option price is at least 110% of the fair market value
(determined as of the time the ISO is granted) of the shares of Common Stock
subject to the ISO and the ISO by its terms is not exercisable more than five
years from the date it is granted.
 
     4.4. Notwithstanding any other provision of the Plan, the provisions of
Sections 4.3(a) and (b) shall not apply, nor shall they be construed to apply,
to any Non-Qualified Option or Award granted under the Plan.
 
     4.5. Notwithstanding any other provision of this Plan, no person shall be
granted Options and/or Awards for more than 1,500,000 shares of Common Stock in
any period of five fiscal years.
 
     SECTION 5. Administration of the Plan.
 
     5.1. The Plan shall be administered by (i) the Board of Directors, provided
that each of the members of the Board of Directors is a Disinterested Person, or
(ii) by a committee of two or more directors (the "Committee"), each of whom is
a Disinterested Person, established by the Board of Directors. The Committee
shall be appointed from time to time by, and shall serve at the pleasure of, the
Board of Directors.
 
     5.2. (a) Options. The Board of Directors (or the Committee) shall have the
sole authority and discretion under this Plan (i) to select the Participants who
are to be granted Options hereunder; (ii) to
 
                                       A-2
<PAGE>   29
 
designate whether any Option to be granted hereunder is to be an ISO or a
Non-Qualified Option; (iii) to establish the number of shares of Common Stock
that may be issued under each Option; (iv) to determine the time and the
conditions subject to which Options may be exercised in whole or in part; (v) to
determine the form of the consideration that may be used to purchase shares of
Common Stock upon exercise of any Option (including the circumstances under
which the Company's issued and outstanding shares of Common Stock may be used by
a Participant to exercise an Option); (vi) to impose restrictions and/or
conditions with respect to shares of Common Stock acquired upon exercise of an
Option; (vii) to determine the circumstances under which shares of Common Stock
acquired upon exercise of any Option may be subject to repurchase by the
Company; (viii) to determine the circumstances and conditions subject to which
shares acquired upon exercise of an Option may be sold or otherwise transferred,
including, without limitation, the circumstances and conditions subject to which
a proposed sale of shares of Common Stock acquired upon exercise of an Option
may be subject to the Company's right of first refusal (as well as the terms and
conditions of any such right of first refusal); (ix) to establish a vesting
provision for any Option relating to the time (or the circumstance) when the
Option may be exercised by a Participant, including vesting provisions which may
be contingent upon the Company meeting specified financial goals; (x) to
accelerate the time when outstanding Options may be exercised, provided,
however, that any ISOs shall be "accelerated" within the meaning of Section
424(h) of the Code; and (xi) to establish any other terms, restrictions and/or
conditions applicable to any Option not inconsistent with the provisions of this
Plan.
 
     (b) Awards. The Board of Directors (or the Committee) shall have the sole
authority and discretion under this Plan (i) to select the Participants who are
to be granted Awards hereunder; (ii) to determine the amount to be paid by a
Participant to acquire shares of Common Stock pursuant to an Award, which amount
may be equal to, more than or less than 100% of the fair market value of such
shares on the date the Award is granted (but in no event less than the par value
of such shares); (iii) to determine the time or times and the conditions subject
to which Awards may be made; (iv) to determine the time or times and the
conditions subject to which the shares of Common Stock subject to an Award are
to become vested and no longer subject to repurchase by the Company; (v) to
establish transfer restrictions and the terms and conditions on which any such
transfer restrictions with respect to an Award shall lapse; (vi) to establish
vesting provisions with respect to any shares of Common Stock subject to an
Award, including vesting provisions which may be contingent upon the Company
meeting specified financial goals; (vii) to determine the circumstances under
which shares of Common Stock acquired pursuant to an Award may be subject to
repurchase by the Company; (viii) to determine the time or times and the
conditions subject to which any shares of Common Stock subject to an Award may
be repurchased by the Company (as well as the terms and conditions of any such
repurchase); (ix) to determine the circumstances and conditions subject to which
a proposed sale of shares of Common Stock subject to an Award may be subject to
the Company's right of first refusal (as well as the terms and conditions of any
such right of first refusal); (x) to determine the form of consideration that
may be used to purchase shares of Common Stock pursuant to an Award (including
the circumstances under which the Company's issued and outstanding shares of
Common Stock may be used by a Participant to purchase the Common Stock subject
to an Award); (xi) to accelerate the time at which any or all restrictions
imposed with respect to any shares of Common Stock subject to an Award will
lapse or otherwise remove any and all such restrictions; and (xii) to establish
any other terms, restrictions and/or conditions applicable to any Award not
inconsistent with the provisions of this Plan.
 
     5.3. The Board of Directors (or the Committee) shall be authorized to
interpret the Plan and may, from time to time, adopt such rules and regulations,
not inconsistent with the provisions of the Plan, as it may deem advisable to
carry out the purpose of this Plan.
 
     5.4. The interpretation and construction by the Board of Directors (or the
Committee) of any provision of the Plan, any Option and/or Award granted
hereunder or any agreement evidencing any such Option and/or Award shall be
final and conclusive upon all parties.
 
     5.5. Directors (or members of the Committee, if established) may vote on
any matter affecting the administration of the Plan or the granting of Options
or Awards under the Plan.
 
                                       A-3
<PAGE>   30
 
     5.6. All expenses and liabilities incurred by the Board of Directors (or
the Committee) in the administration of the Plan shall be borne by the Company.
The Board of Directors (or the Committee) may employ attorneys, consultants,
accountants or other persons in connection with the administration of the Plan.
The Company, and its officers and directors, shall be entitled to rely upon the
advice, opinions or valuations of any such persons. No member of the Board of
Directors (or the Committee) shall be liable for any action, determination or
interpretation taken or made in good faith with respect to the Plan or any
Option and/or Award granted hereunder.
 
     SECTION 6. Terms and Conditions of Options.
 
     6.1. ISOs. The terms and conditions of each ISO granted under the Plan
shall be specified by the Board of Directors (or the Committee) and shall be set
forth in an ISO agreement between the Company and the Participant in such form
as the Board of Directors (or the Committee) shall approve. The terms and
conditions of each ISO shall be such that each ISO issued hereunder shall
constitute and shall be treated as an "incentive stock option" as defined in
Section 422 of the Code. The terms and conditions of any ISO granted hereunder
need not be identical to those of any other ISO granted hereunder.
 
     The terms and conditions of each ISO shall include the following:
 
          (a) The option price shall be fixed by the Board of Directors (or the
     Committee) but shall in no event be less than 100% (or 110% in the case of
     an Employee referred to in Section 4.3(b) hereof) of the fair market value
     of the shares of Common Stock subject to the ISO on the date the ISO is
     granted. For purposes of this Plan, the fair market value per share of
     Common Stock as of any day shall mean the average of the closing prices of
     sales of shares of Common Stock on all national securities exchanges on
     which the Common Stock may at the time be listed or, if there shall have
     been no sales on any such day, the average of the highest bid and lowest
     asked prices on all such exchanges at the end of such day, or, if on any
     day the Common Stock shall not be so listed, the average of the
     representative bid and asked prices quoted in the NASDAQ system as of the
     3:30 p.m., New York time, on such day, or, if on any day the Common Stock
     shall not be quoted in the NASDAQ system, the average of the high and low
     bid and asked prices on such day in the over-the-counter market as reported
     by National Quotation Bureau Incorporated, or any similar successor
     organization. If at any time the Common Stock is not listed on any national
     securities exchange or quoted in the NASDAQ system or the over-the-counter
     market, the fair market value of the shares of Common Stock subject to an
     Option on the date the ISO is granted shall be the fair market value
     thereof determined in good faith by the Board of Directors (or the
     Committee).
 
          (b) ISOs, by their terms, shall not be transferable otherwise than by
     will or the laws of descent and distribution, and, during an Optionee's
     lifetime, an ISO shall be exercisable only by the Optionee.
 
          (c) The Board of Directors (or the Committee) shall fix the term of
     all ISOs granted pursuant to the Plan (including the date on which such ISO
     shall expire and terminate), provided, however, that such term shall in no
     event exceed ten years from the date on which such ISO is granted (or, in
     the case of an ISO granted to an Employee referred to in Section 4.3(b)
     hereof, such term shall in no event exceed five years from the date on
     which such ISO is granted). Each ISO shall be exercisable in such amount or
     amounts, under such conditions and at such times or intervals or in such
     installments as shall be determined by the Board of Directors (or the
     Committee) in its sole discretion.
 
          (d) In the event that the Company or any Parent or Subsidiary of the
     Company is required to withhold any Federal, state or local taxes in
     respect of any compensation income realized by the Participant as a result
     of any "disqualifying disposition" of any shares of Common Stock acquired
     upon exercise of an ISO granted hereunder, the Company shall deduct from
     any payments of any kind otherwise due to such Participant the aggregate
     amount of such Federal, state or local taxes required to be so withheld or,
     if such payments are insufficient to satisfy such Federal, state or local
     taxes, such Participant will be required to pay to the Company, or make
     other arrangements satisfactory to the Company regarding payment to the
     Company of, the aggregate amount of any such taxes. A Participant may use
     issued and outstanding Common Stock for the payment of taxes. All matters
     with respect to the
 
                                       A-4
<PAGE>   31
 
     total amount of taxes to be withheld in respect of any such compensation
     income shall be determined by the Board of Directors in its sole
     discretion.
 
          (e) In the sole discretion of the Board of Directors (or the
     Committee), the terms and conditions of any ISO may (but need not) include
     any of the following provisions:
 
             (i) In the event a Participant shall cease to be employed by the
        Company or any Parent or Subsidiary of the Company on a full-time basis
        for any reason other than as a result of his death or "disability"
        (within the meaning of Section 22(e)(3) of the Code), the unexercised
        portion of any ISO held by such Participant at that time may only be
        exercised within one month after the date on which the Participant
        ceased to be so employed, and only to the extent that the Participant
        could have otherwise exercised such ISO as of the date on which he
        ceased to be so employed.
 
             (ii) In the event a Participant shall cease to be employed by the
        Company or any Parent or Subsidiary of the Company on a full-time basis
        by reason of his "disability" (within the meaning of Section 22(e)(3) of
        the Code), the unexercised portion of any ISO held by such Participant
        at that time may only be exercised within one year after the date on
        which the Participant ceased to be so employed, and only to the extent
        that the Optionee could have otherwise exercised such ISO as of the date
        on which he ceased to be so employed.
 
             (iii) In the event a Participant shall die while in the full-time
        employ of the Company or a Parent or Subsidiary of the Company (or
        within a period of one month after ceasing to be an Employee for any
        reason other than such "disability" or within a period of one year after
        ceasing to be an Employee by reason of such "disability"), the
        unexercised portion of any ISO held by such Participant at the time of
        his death may only be exercised within one year after the date of such
        Participant's death, and only to the extent that the Participant could
        have otherwise exercised such ISO at the time of his death. In such
        event, such ISO may be exercised by the executor or administrator of the
        Participant's estate or by any person or persons who shall have acquired
        the ISO directly from the Participant by bequest or inheritance.
 
     6.2. Non-Qualified Options. The terms and conditions of each Non-Qualified
Option granted under the Plan shall be specified by the Board of Directors (or
the Committee), in its sole discretion, and shall be set forth in a written
option agreement between the Company and the Participant in such form as the
Board of Directors (or the Committee) shall approve. The terms and conditions of
each Option will be such that each Option issued hereunder shall not constitute
or be treated as an "incentive stock option", as defined in Section 422 of the
Code, and will be a "non-qualified stock option" for Federal income tax
purposes. The terms and conditions of any Option granted hereunder need not be
identical to those of any other Option granted hereunder.
 
     The terms and conditions of each Non-Qualified Option Agreement shall
include the following:
 
          (a) The option (exercise) price shall be fixed by the Board of
     Directors (or the Committee) and may be equal to more than or less than
     100% of the fair market value of the shares of Common Stock subject to the
     Non-Qualified Option on the date such Non-Qualified Option is granted.
 
          (b) The Board of Directors (or the Committee) shall fix the term of
     all Non-Qualified Options granted pursuant to the Plan (including the date
     on which such Non-Qualified Option shall expire and terminate). Such term
     may be more than ten years from the date on which such Non-Qualified Option
     is granted. Each Non-Qualified Option shall be exercisable in such amount
     or amounts, under such conditions and at such times or intervals or in such
     installments as shall be determined by the Board of Directors (or the
     Committee) in its sole discretion.
 
          (c) Non-Qualified Options shall not be transferable otherwise than by
     will or the laws of descent and distribution, and during a Participant's
     lifetime a Non-Qualified Option shall be exercisable only by the
     Participant.
 
          (d) In the event that the Company is required to withhold any Federal,
     state or local taxes in respect of any compensation income realized by the
     Participant in respect of a Non-Qualified Option
 
                                       A-5
<PAGE>   32
 
     granted hereunder or in respect of any shares of Common Stock acquired upon
     exercise of a Non-Qualified Option, the Company shall deduct from any
     payments of any kind otherwise due to such Participant the aggregate amount
     of such Federal, state or local taxes required to be so withheld or, if
     such payments are insufficient to satisfy such Federal, state or local
     taxes, or if no such payments are due or to become due to such Participant
     then such Participant will be required to pay to the Company, or make other
     arrangements satisfactory to the Company regarding payment to the Company
     of, the aggregate amount of any such taxes. All matters with respect to the
     total amount of taxes to be withheld in respect of any such compensation
     income shall be determined by the Board of Directors in its sole
     discretion.
 
     SECTION 7. Terms and Conditions of Awards.
 
     The terms and conditions of each Award granted under the Plan shall be
specified by the Board of Directors (or the Committee), in its sole discretion,
and shall be set forth in a written agreement between the Participant and the
Company, in such form as the Board of Directors (or the Committee) shall
approve. The terms and provisions of any Award granted hereunder need not be
identical to those of any other Award granted hereunder.
 
     The terms and conditions of each Award shall include the following:
 
          (a) The amount to be paid by a Participant to acquire the shares of
     Common Stock pursuant to an Award shall be fixed by the Board of Directors
     (or the Committee) and may be equal to more than or less than 100% of the
     fair market value of the shares of Common Stock subject to the Award on the
     date the Award is granted.
 
          (b) Each Award shall contain such vesting provisions, such transfer
     restrictions and such other restrictions and conditions as the Board of
     Directors (or the Committee), in its sole discretion, may determine,
     including, without limitation, the circumstances under which the Company
     shall have the right and option to repurchase shares of Common Stock
     acquired pursuant to an Award.
 
          (c) Stock certificates representing Common Stock acquired pursuant to
     an Award shall bear a legend referring to the restrictions imposed on such
     Stock and such other matters as the Board of Directors may determine.
 
          (d) In the event that the Company is required to withhold any Federal,
     state or local taxes in respect of any compensation income realized by the
     Participant in respect of an Award granted hereunder, or in respect of any
     shares acquired pursuant to an Award, or in respect of the vesting of any
     such shares of Common Stock, then the Company shall deduct from any
     payments of any kind otherwise due to such Participant the aggregate amount
     of such Federal, state or local taxes required to be so withheld, or, if
     such payments are insufficient to satisfy such Federal, state or local
     taxes, or if no such payments are due or become due to such Participant,
     then such Participant will be required to pay to the Company, or make other
     arrangements satisfactory to the Company regarding payment to the Company
     of, the aggregate amount of any such taxes. All matters with respect to the
     total amount of taxes to be withheld in respect of any such compensation
     income shall be determined by the Board of Directors in its sole
     discretion.
 
     SECTION 8. Adjustments. In the event that, after the adoption of the Plan
by the Board of Directors, the outstanding shares of the Company's Common Stock
shall be increased or decreased or changed into or exchanged for a different
number or kind of shares of stock or other securities of the Company or of
another corporation through reorganization, merger or consolidation,
recapitalization, reclassification, stock split, split-up, combination or
exchange of shares or declaration of any dividends payable in Common Stock or
other corporate transaction, the Board of Directors shall appropriately adjust
(i) the number of shares of Common Stock (and the option price per share)
subject to the unexercised portion of any outstanding Option (to the nearest
possible full share), provided, however, that the limitations of Section 424 of
the Code shall apply with respect to adjustments made to ISOs; (ii) the number
of shares of Common Stock to be acquired pursuant to an Award; and (iii) the
number of shares of Common Stock for which Options and/or Awards may be
 
                                       A-6
<PAGE>   33
 
granted under this Plan, as set forth in Sections 4.1 and 4.5 hereof, and such
adjustments shall be effective and binding for all purposes of this Plan.
 
     SECTION 9. Effect of the Plan on Employment Relationship.
 
     Neither this Plan nor any Option and/or Award granted hereunder to a
Participant shall be construed as conferring upon such Participant any right to
continue in the employ of the Company or the service of the Company or any
Subsidiary, as the case may be, or limit in any respect the right of the Company
or any Subsidiary to terminate such Participant's employment or other
relationship with the Company or any Subsidiary, as the case may be, at any
time.
 
     SECTION 10. Amendment of the Plan. The Board of Directors may amend the
Plan from time to time as it deems desirable; provided, however, that, without
the approval of the holders of a majority of the shares of Common Stock present
or represented and entitled to vote thereon at a meeting of stockholders, the
Board of Directors may not amend the Plan (i) to increase (except for increases
due to adjustments in accordance with Section 8 hereof) the aggregate number of
shares of Common Stock for which Options and/or Awards may be granted hereunder,
(ii) to decrease the minimum exercise price specified by the Plan in respect of
ISOs, or (iii) to change the class of Employees eligible to receive ISOs under
the Plan. Notwithstanding the foregoing, if stockholder approval is required in
order to comply with (a) Section 422 of the Code in respect of ISOs, or (b)
rules promulgated under Section 16(b) of the Exchange Act, the Board of
Directors may not amend the Plan without stockholder approval.
 
     SECTION 11. Termination of the Plan. The Board of Directors may terminate
the Plan at any time. Unless the Plan shall theretofore have been terminated by
the Board of Directors, the Plan shall terminate on May 3, 1999. No Option
and/or Award may be granted hereunder after termination of the Plan. The
termination or amendment of the Plan shall not alter or impair any rights or
obligations under any Option and/or Award theretofore granted under the Plan.
 
     SECTION 12. Effective Date of the Plan. This 1995 Amended and Restated
Stock Option and Restricted Stock Plan, and any amendments thereof requiring
stockholder approval, shall become effective as of the date on which the Plan is
approved by affirmative vote of the holders of a majority of the shares of
Common Stock present or represented and entitled to vote at a meeting of
stockholders of the Company at which the approval of the Plan (or of any such
amendment) is considered.
 
                                       A-7
<PAGE>   34
 
                          KING WORLD PRODUCTIONS INC.
                                     PROXY
 
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
            ANNUAL MEETING OF STOCKHOLDERS, FRIDAY, JANUARY 19, 1996
 
    The undersigned stockholder of KING WORLD PRODUCTIONS, INC., a Delaware
corporation, hereby appoints Roger King, Michael King, Diana King and Stephen W.
Palley, or any of them, voting singly in the absence of the others, attorneys
and proxies, with full power of substitution and revocation, to vote, as
designated below, all shares of Common Stock of King World Productions, Inc.,
which the undersigned is entitled to vote at the Annual Meeting of Stockholders
of said Corporation to be held at The Peninsula Hotel, 9882 Little Santa Monica
Boulevard, Beverly Hills, California 90212, on January 19, 1996 at 10:00 a.m.
(local time) or any adjournment thereof, in accordance with the instructions on
the reverse side.
 
    This proxy when properly executed will be voted in the manner directed
herein by the undersigned stockholder. IF NO DIRECTION IS MADE, THE PROXY WILL
BE VOTED "FOR" ALL NOMINEES IN PROPOSAL NO. 1. AND "FOR" PROPOSAL NOS. 2-4. The
proxies are authorized to vote as they may determine in their discretion upon
such other business as may properly come before the meeting.
 
PLEASE MARK, DATE AND SIGN ON THE REVERSE SIDE AND RETURN PROMPTLY USING THE
ENCLOSED ENVELOPE.
 
The Board of Directors recommends a vote "FOR" all nominees in Proposal No. 1
and "FOR" Proposal Nos. 2-4.
 
1. Election of the following Nominees as Directors: Diana King, Stephen W.
   Palley and Joel Chaseman.
 
<TABLE>
   <S>                                    <C>
   / /  FOR ALL NOMINEES                  / /  WITHHOLD AUTHORITY to vote for all nominees
</TABLE>
 
To withhold authority to vote for any individual Nominee, write the Nominee's
name on the space provided below:
 
- ------------------------------------
2. The proposal to approve amendments to the Company's Amended and Restated
   Stock Option and Restricted Stock Purchase Plan.
 
          / /  FOR               / /  AGAINST               / /  ABSTAIN
 
3. The proposals to approve the performance based compensation arrangements with
   Messrs. Michael King and Roger King.
 
   (a) Net Income Bonus of Michael King and Roger King.
 
          / /  FOR               / /  AGAINST               / /  ABSTAIN
 
   (b) New Series Bonus of Michael King and Roger King.
 
          / /  FOR               / /  AGAINST               / /  ABSTAIN
 
   (c) New Show Profits Bonus of Michael King and Roger King.
 
          / /  FOR               / /  AGAINST               / /  ABSTAIN
 
   (d) Supplemental Bonus of Michael King and Roger King.
 
          / /  FOR               / /  AGAINST               / /  ABSTAIN
 
4. The appointment of Arthur Andersen LLP as auditors for the fiscal year ending
   August 31, 1996.
 
          / /  FOR               / /  AGAINST               / /  ABSTAIN
 
5. The proxies are authorized to vote as they may determine in their discretion
   upon such other business as may properly come before the meeting.

                                            Date:                        , 199
                                                 ------------------------     -
 
                                 -----------------------------------------------
                                                          Signature

 
                                 -----------------------------------------------
                                                 Signature (if held jointly)
 
                                              Please sign exactly as name
                                              appears above.
 
                                              WHEN SHARES ARE HELD IN NAME OF
                                              JOINT HOLDERS, EACH SHOULD SIGN.
                                              WHEN SIGNING AS ATTORNEY,
                                              EXECUTOR, TRUSTEE, GUARDIAN, ETC.,
                                              PLEASE SO INDICATE. IF A
                                              CORPORATION, PLEASE SIGN IN FULL
                                              CORPORATE NAME BY AN AUTHORIZED
                                              OFFICER. IF A PARTNERSHIP, PLEASE
                                              SIGN IN PARTNERSHIP NAME BY AN
                                              AUTHORIZED PERSON.


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