KING WORLD PRODUCTIONS INC
SC 13G/A, 1996-02-14
MOTION PICTURE & VIDEO TAPE DISTRIBUTION
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<PAGE>
 
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                  SCHEDULE 13G
            Information Statement Pursuant to Rules 13d-1 and 13d-2
                                Amendment No. 2


                         King World Productions, Inc.
                 --------------------------------------------
                               (Name of Issuer)



                                 Common Stock
                           ------------------------
                        (Title of Class of Securities)



                                   495667107
                              ------------------
                                (CUSIP Number)



     Check the following box if a fee is being paid with this statement _____.
     (A fee is not required only if the filing person:  (1) has a previous
     statement on file reporting beneficial ownership of more than five percent
     of the class of securities described in item 1: and (2) has filed no
     amendment subsequent thereto reporting beneficial ownership of five percent
     or less of such class.)  (See Rule 13d-7.)



                         (Continued on following pages)

                               Page 1 of 5 Pages
<PAGE>
 
- ---------
CUSIP NO.
495667107
- ---------
- --------------------------------------------------------------------------------
1.   Name of Reporting Person
     S.S. or I.R.S. Identification No. of  Above Person

     Goldman, Sachs & Co.
- --------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group

                                                    (a) _____
                                                    (b) _____
- --------------------------------------------------------------------------------
3.   SEC Use Only


- --------------------------------------------------------------------------------
4.   Citizenship or place of Organization
 
                New York
- --------------------------------------------------------------------------------
Number of       5  Sole Voting Power
Shares
Beneficially           0
Owned By        ----------------------------------------------------------------
Each            6  Shared Voting Power
Reporting 
Person With            2,024,716
                ----------------------------------------------------------------
                7  Sole Dispositive Power

                       0
                ----------------------------------------------------------------
                8    Shared Dispositive Power

                       2,024,716
                ----------------------------------------------------------------
 9.  Aggregate Amount Beneficially Owned by Each Reporting Person

         2,024,716
- --------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares


- --------------------------------------------------------------------------------
11.  Percent of Class Representing by Amount in Row (9)

         5.5%
- --------------------------------------------------------------------------------
12.  Type of Reporting Person

         BD-PN-IA
- --------------------------------------------------------------------------------

                               Page 2 of 5 Pages
<PAGE>
 
- ---------
CUSIP NO.
495667107
- ---------
- --------------------------------------------------------------------------------
1.   Name of Reporting Person
     S.S. or I.R.S. Identification No. of Above Person

     The Goldman Sachs Group, L.P.
- --------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group

                                                    (a) _____
                                                    (b) _____
- --------------------------------------------------------------------------------
3.   SEC Use Only


- --------------------------------------------------------------------------------
4.   Citizenship or place of Organization
 
         Delaware
- --------------------------------------------------------------------------------
Number of       5  Sole Voting Power
Shares
Beneficially           0
Owned By        ----------------------------------------------------------------
Each            6  Shared Voting Power
Reporting 
Person With            2,024,716
                ----------------------------------------------------------------
                7  Sole Dispositive Power

                       0
                ----------------------------------------------------------------
                8  Shared Dispositive Power

                       2,024,716
                ----------------------------------------------------------------
 9.  Aggregate Amount Beneficially Owned by Each Reporting Person

         2,025,716
- --------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares


- --------------------------------------------------------------------------------
11.  Percent of Class Representing by Amount in Row (9)

         5.5%
- --------------------------------------------------------------------------------
12.  Type of Reporting Person

         HC-PN
- --------------------------------------------------------------------------------

                               Page 3 of 5 Pages
<PAGE>
 
Item 4.      Ownership.

       (a).  Amount beneficially owned:
             See the responses(s) to Item 9 on the attached cover pages(s).
       (b).  Percent of class:
             See the response(s) to Item 11 on the attached cover pages(s).
       (c).  Number of shares as to which such person has:

             (i)   Sole power to vote or to direct the vote:
                          See the response(s) to Item 5 on the attached cover
                          page(s).
             (ii)  Shared power to vote or direct the vote:
                          See the response(s) to Item 6 on the attached cover
                          page(s).
             (iii) Sole power to dispose or to direct the disposition of:
                          See the response(s) to Item 7 on the attached cover
                          page(s).
             (iv)  Shared power to dispose or to direct the disposition of:
                          See the response(s) to Item 8 on the attached cover
                          page(s).

 
Item 10.     Certification.

             By signing below I certify that, to the best of my 
             knowledge and belief, the securities referred to above 
             were acquired in the ordinary course of business and 
             were not acquired for the purpose of and do not have 
             the effect of changing or influencing the control of 
             the issuer of such securities and were not acquired in
             connection with or as a participant in any transaction 
             having such purpose or effect.

                               Page 4 of 5 Pages
<PAGE>
 
                              SIGNATURE

             After reasonable inquiry and to the best of my knowledge and
             belief, I certify that the information set forth in this statement
             is true, complete and correct.


Date:  February 14, 1996


                                    THE GOLDMAN SACHS GROUP, L.P.


                                    By: /s/ William J. Buckley
                                       --------------------------------------
                                    Name:  William J. Buckley
                                    Title: General Partner



                                    GOLDMAN, SACHS & CO.


                                    By: /s/ William J. Buckley
                                       ---------------------------------------
                                    Name:  William J. Buckley
                                    Title: General Partner

                               Page 5 of 5 Pages


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