KING WORLD PRODUCTIONS INC
SC 13G, 1997-02-14
MOTION PICTURE & VIDEO TAPE DISTRIBUTION
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549


                                 SCHEDULE 13G
                   Under the Securities Exchange Act of 1934
                                Amendment No. 3


                         King World Productions, Inc.
         ------------------------------------------------------------
                               (Name of Issuer)



                         Common Stock, $.01 par value
             ----------------------------------------------------
                        (Title of Class of Securities)



                                   495667107
                       ---------------------------------
                                (CUSIP Number)



                                        
                               Page 1 of 5 Pages
<PAGE>
 
- -------------------------
CUSIP NO.
495667107
- --------------------------
- --------------------------------------------------------------------------------
1.  Name of Reporting Person
    S.S. or I.R.S. Identification No. of  Above Person

    Goldman, Sachs & Co.
- --------------------------------------------------------------------------------
2.  Check the Appropriate Box if a Member of a Group

                                                    (a) _____
                                                    (b) _____
- --------------------------------------------------------------------------------
3.  SEC Use Only

- --------------------------------------------------------------------------------
4.  Citizenship or place of  Organization
 
                 New York
- --------------------------------------------------------------------------------
Number of       5.  Sole Voting Power
Shares
Beneficially             0
Owned By        ---------------------------------
Each            6.  Shared Voting Power
Reporting 
Person With              1,999,564
                ---------------------------------
                7.  Sole Dispositive Power

                         0
                ---------------------------------
                8.  Shared Dispositive Power

                         1,999,564
                ---------------------------------
9.  Aggregate Amount Beneficially Owned by Each Reporting Person

      1,999,564
- --------------------------------------------------------------------------------
10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares

- --------------------------------------------------------------------------------
11.  Percent of Class Represented by Amount in Row (9)

      5.3%
- --------------------------------------------------------------------------------
12.  Type of Reporting Person

      BD-PN-IA
- --------------------------------------------------------------------------------

                               Page 2 of 5 Pages
<PAGE>
 
- --------------------
CUSIP NO.
495667107
- --------------------
- --------------------------------------------------------------------------------
1.  Name of Reporting Person
    S.S. or I.R.S. Identification No. of Above Person

    The Goldman Sachs Group, L.P.
- --------------------------------------------------------------------------------
2.  Check the Appropriate Box if a Member of a Group

                                                  (a) _____
                                                  (b) _____
- --------------------------------------------------------------------------------
3.  SEC Use Only

- --------------------------------------------------------------------------------
4.  Citizenship or place of Organization
 
                   Delaware
- --------------------------------------------------------------------------------
Number of       5.  Sole Voting Power
Shares
Beneficially               0
                ----------------------------------
Owned By        6.  Shared Voting Power
Each
Reporting                  1,999,564
                ----------------------------------
Person With     7.  Sole Dispositive Power

                           0
                ----------------------------------
                8.  Shared Dispositive Power

                          1,999,564
                ----------------------------------
9.  Aggregate Amount Beneficially Owned by Each Reporting Person

         1,999,564
- --------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares

- --------------------------------------------------------------------------------
11.  Percent of Class Represented by Amount in Row (9)

         5.3%
- --------------------------------------------------------------------------------
12.  Type of Reporting Person

         HC-PN
- --------------------------------------------------------------------------------

                               Page 3 of 5 Pages
<PAGE>
 
Item 4.     Ownership.

      (a).  Amount beneficially owned:
            See the responses(s) to Item 9 on the attached cover page(s).

      (b).  Percent of class:
            See the response(s) to Item 11 on the attached cover page(s).

      (c).  Number of shares as to which such person has:

           (i).    Sole power to vote or to direct the vote:
                         See the response(s) to Item 5 on the attached cover
                         page(s).

           (ii).   Shared power to vote or direct the vote:
                         See the response(s) to Item 6 on the attached cover
                         page(s).

           (iii).  Sole power to dispose or to direct the disposition of:
                         See the response(s) to Item 7 on the attached cover
                         page(s).

           (iv).   Shared power to dispose or to direct the disposition of:
                         See the response(s) to Item 8 on the attached cover
                         page(s).

 
Item 10.    Certification.

            By signing below I certify that, to the best of my knowledge and
            belief, the securities referred to above were acquired in the
            ordinary course of business and were not acquired for the purpose of
            and do not have the effect of changing or influencing the control of
            the issuer of such securities and were not acquired in connection
            with or as a participant in any transaction having such purpose or
            effect.

                              Page 4 of 5 Pages 
<PAGE>
 
                                   SIGNATURE

          After reasonable inquiry and to the best of my knowledge and
          belief, I certify that the information set forth in this statement is
          true, complete and correct.


Date:  February 14, 1997


                                    THE GOLDMAN SACHS GROUP, L.P.
                                    By: The Goldman Sachs Corporation,
                                        its general partner


                                    By: /s/ William J. Buckley
                                       -----------------------------------------
                                    Name:   William J. Buckley
                                    Title:  Executive Vice President



                                    GOLDMAN, SACHS & CO.


                                    By: /s/ William J. Buckley
                                       -----------------------------------------
                                    Name:   William J. Buckley
                                    Title:  Managing Director

                               Page 5 of 5 Pages


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