KING WORLD PRODUCTIONS INC
SC 13G/A, 1997-05-12
MOTION PICTURE & VIDEO TAPE DISTRIBUTION
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<PAGE>
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                  SCHEDULE 13G
                    Under the Securities Exchange Act of 1934
                                 Amendment No. 4



                          King World Productions, Inc.
    ------------------------------------------------------------------------
                                (Name of Issuer)



                          Common Stock, $.01 par value
    ------------------------------------------------------------------------
                         (Title of Class of Securities)





                                    495667107
                      ------------------------------------
                                 (CUSIP Number)





                               Page 1 of 5 Pages
<PAGE>
 
- ----------------------
CUSIP NO.
495667107
- ----------------------

- --------------------------------------------------------------------------------
1.       Name of Reporting Person
         S.S. or I.R.S. Identification No. of Above Person

         Goldman, Sachs & Co.

- --------------------------------------------------------------------------------
2.       Check the Appropriate Box if a Member of a Group

                                                           (a)
                                                                ---
                                                           (b)
                                                                ---

- --------------------------------------------------------------------------------
3.       SEC Use Only


- --------------------------------------------------------------------------------
4.       Citizenship or place of Organization


               New York
- --------------------------------------------------------------------------------
Number of               5.       Sole Voting Power
Shares
Beneficially                           
Owned By                                  0
Each                    --------------------------------------
Reporting               6.       Shared Voting Power
Person With

                                       228,159
                        --------------------------------------
                        7.       Sole Dispositive Power


                                          0
                        --------------------------------------
                        8.       Shared Dispositive Power


                                       228,159
                        --------------------------------------
9.       Aggregate Amount Beneficially Owned by Each Reporting Person


               228,159
- --------------------------------------------------------------------------------
10.      Check if the Aggregate Amount in Row (9) Excludes Certain Shares


- --------------------------------------------------------------------------------
11.      Percent of Class Represented by Amount in Row (9)


               0.6%
- --------------------------------------------------------------------------------
12.      Type of Reporting Person


                BD-PN-IA
- --------------------------------------------------------------------------------


                               Page 2 of 5 Pages
<PAGE>
 
- ----------------------
CUSIP NO.
495667107
- ----------------------

- --------------------------------------------------------------------------------
1.       Name of Reporting Person
         S.S. or I.R.S. Identification No. of Above Person

         The Goldman Sachs Group, L.P.

- --------------------------------------------------------------------------------
2.       Check the Appropriate Box if a Member of a Group

                                                           (a)
                                                                ---
                                                           (b)
                                                                ---

- --------------------------------------------------------------------------------
3.       SEC Use Only


- --------------------------------------------------------------------------------
4.       Citizenship or place of Organization


               Delaware
- --------------------------------------------------------------------------------
Number of               5.       Sole Voting Power
Shares
Beneficially                           
Owned by                                0
Each                    --------------------------------------
Reporting               6.       Shared Voting Power
Person With

                                       228,159
                        --------------------------------------
                        7.       Sole Dispositive Power


                                        0
                        --------------------------------------
                        8.       Shared Dispositive Power

 
                                      228,159
                         --------------------------------------
9.       Aggregate Amount Beneficially Owned by Each Reporting Person


               228,159
- --------------------------------------------------------------------------------
10.      Check if the Aggregate Amount in Row (9) Excludes Certain Shares


- --------------------------------------------------------------------------------
11.      Percent of Class Represented by Amount in Row (9)


               0.6%
- --------------------------------------------------------------------------------
12.      Type of Reporting Person

                HC-PN
- --------------------------------------------------------------------------------


                               Page 3 of 5 Pages
<PAGE>
 
Item 4.         Ownership
                   Not applicable. The percent of the class owned as of April
                   30, 1997 did not exceed five percent.

Item 5.         Ownership of Five Percent or Less of a Class.
                   If this statement is being filed to report the fact that as
                   of the date hereof the reporting persons have ceased to be
                   the beneficial owners of more than five percent of the
                   class of securities, check the following X .
                                                           ---

Item 10.        Certification.
                By signing below I certify that, to the best of my knowledge and
                belief, the securities referred to above were acquired in the
                ordinary course of business and were not acquired for the
                purpose of and do not have the effect of changing or influencing
                the control of the issuer of such securities and were not
                acquired in connection with or as a participant in any
                transaction having such purpose or effect.



                               Page 4 of 5 Pages
<PAGE>
 
                                    SIGNATURE

           After reasonable inquiry and to the best of my knowledge and belief,
           I certify that the information set forth in this statement is true,
           complete and correct.

Date:  May 10, 1997

                                    THE GOLDMAN SACHS GROUP, L.P.
                                    By:   The Goldman Sachs Corporation,
                                          its general partner



                                    By:   /s/ William J. Buckley
                                          ------------------------
                                    Name:  William J. Buckley
                                    Title: Executive Vice President

                                    GOLDMAN, SACHS & CO.



                                    By:    /s/ William J. Buckley
                                           ------------------------
                                    Name:  William J. Buckley
                                    Title: Managing Director





                               Page 5 of 5 Pages


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