[TYPE] ART. 5 FDS FOR 3RD QUARTER 10-Q
[ARTICLE] 5
<TABLE>
<S> <C>
[PERIOD-TYPE] 9-MOS
[FISCAL-YEAR-END] OCT-29-1994
[PERIOD-END] JUL-30-1994
[CASH] 167,155
[SECURITIES] 590,931
[RECEIVABLES] 384,197
[ALLOWANCES] (80,020)
[INVENTORY] 30,468
[CURRENT-ASSETS] 1,332,009
[PP&E] 697,367
[DEPRECIATION] (290,527)
[TOTAL-ASSETS] 1,863,387
[CURRENT-LIABILITIES] 395,616
[BONDS] 0
[COMMON] 36,274
[PREFERRED-MANDATORY] 0
[PREFERRED] 0
[OTHER-SE] 1,407,468
[TOTAL-LIABILITY-AND-EQUITY] 1,863,387
[SALES] 1,512,132
[TOTAL-REVENUES] 1,512,132
[CGS] 354,678
[TOTAL-COSTS] 354,678
[OTHER-EXPENSES] 908,644
[LOSS-PROVISION] 0
[INTEREST-EXPENSE] 0
[INCOME-PRETAX] 266,515
[INCOME-TAX] 80,156
[INCOME-CONTINUING] 186,359
[DISCONTINUED] 0
[EXTRAORDINARY] 0
[CHANGES] 0
[NET-INCOME] 186,359
[EPS-PRIMARY] .51
[EPS-DILUTED] .51
</TABLE>
