ARTISTIC GREETINGS INC
8-K, 1996-09-20
GREETING CARDS
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                SECURITIES AND EXCHANGE COMMISSION

                      WASHINGTON, D.C.  20549

                             FORM 8-K

                          CURRENT REPORT


Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

 Date of Report (Date of earliest event reported): AUGUST 29, 1996

                  ARTISTIC GREETINGS INCORPORATED
      (Exact Name of Registrant as specified in its Charter)

     DELAWARE           0-7513              16-0909929
  (State or other       (Commission        (IRS Employer
    jurisdiction        File Number)        Identification No.)
  of incorporation)

             ONE KOMER CENTER, ELMIRA, NEW YORK 14902
             (Address of Principal Executive Offices)

      Telephone Number, including area code:  (607) 737-5235

Former   name  or  former  address,  if  changed  since  last  report:  Not
Applicable.



<PAGE>
ITEM 5. OTHER EVENTS.

     On August  29,  1996,  Artistic Greetings Incorporated (the "Company")
completed  an  outsourcing  transaction   with   John  H.  Harland  Company
("Harland").   This  transaction  consisted  of two parts:   (1)  the  cash
purchase by Harland of the Company's check production assets for their book
value  of  approximately  $3.48 million; and (2)  the  outsourcing  of  the
Company's check production to Harland at a fixed cost per box.

     The Company used the proceeds  received  from  the  sale  of its check
production assets to pay off two equipment term loans that had been used to
fund the purchase of those assets.

     The  Master Agreement, Fulfillment Agreement  and Equipment   Purchase
Agreement that  collectively  constitute  this  outsourcing transaction are
filed as exhibits to this Report.

ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS.

     (c)  EXHIBITS. See Exhibit Index.


                            SIGNATURES

     Pursuant to the requirements of the Securities  Exchange  Act of 1934,
the  Registrant  has duly caused this Report to be signed on its behalf  by
the undersigned thereunto duly authorized.

                              ARTISTIC GREETINGS INCORPORATED
                                   (Registrant)

Date:  September 20, 1996     By:  /S/ THOMAS C. WYCKOFF

                                   Title: Senior VP and General Counsel


<PAGE>
                           EXHIBIT INDEX


EXHIBIT
NUMBER         DESCRIPTION                              PAGES

10-1      Master Agreement between Artistic Greetings   Filed herewith
          Incorporated and John H. Harland Company,
          dated August 29, 1996

10-2      Fulfillment Agreement between Artistic        Filed herewith
          Greetings Incorporated and                    [NOTE: This Exhibit
          John H. Harland Company,                      is the subject of a
          dated August 29, 1996                         request for 
                                                        Confidential Treatment
                                                        before the SEC]

10-3      Agreement for Purchase of Equipment between   Filed herewith
          Artistic Greetings Incorporated and
          John H. Harland Company, dated
          August 29, 1996






Exhibit 10-1

                         MASTER AGREEMENT


          THIS MASTER AGREEMENT (the "Agreement"), dated as of the 29th day

of  August,  1996, by and among ARTISTIC GREETINGS INCORPORATED, a Delaware

corporation ("AGI")  and  JOHN  H.  HARLAND  COMPANY, a Georgia corporation

("JHH").


                       W I T N E S S E T H :


          WHEREAS, AGI and JHH desire to enter  a  series  of transactions,

pursuant  to  which,  among other things, (i) JHH will supply AGI's  future

fulfillment requirements  for  certain  check  products  and  (ii) JHH will

purchase from AGI certain check production assets; and


          WHEREAS, the parties are desirous of setting forth herein certain

terms  and  conditions  pursuant  to  which  such  transactions  shall   be

consummated.


          NOW,  THEREFORE,  in  consideration  of  the  premises and of the

mutual  covenants  and  conditions  herein  contained, the parties  hereto,

intending to be legally bound hereby, agree as follows:


     1.   DEFINITIONS


          As used in this Agreement, the following  terms  shall  have  the

meanings set forth below:


          "Affiliate"  means  with  respect to any Person, any other Person

directly  or  indirectly controlling, controlled  by  or  under  direct  or

indirect common control with such Person.


          "Bridge  Agreement"  means the Bridge Agreement, dated as of July

8, 1996, by and between AGI and JHH.


          "Business Day" means any  day  other  than  Saturday, Sunday or a

federal holiday.


          "Common Stock" shall mean the Common Stock, $0.10  par  value, of

AGI.


          "Confidentiality  Agreement" means the Confidentiality Agreement,

dated March 8, 1996, between AGI and JHH.


          "Equipment Purchase  Agreement"  means the Agreement For Purchase

of Equipment, dated as of the date hereof, between AGI and JHH, in the form

of Exhibit B hereto.


          "Fulfillment Agreement" means the Fulfillment Agreement, dated as

of the date hereof, between AGI and JHH, in the form of Exhibit A hereto.


          "Other  Agreements"  means  the  Fulfillment  Agreement  and  the

Equipment Purchase Agreement.


          "Person"   means   an   individual,   partnership,    corporation

(including,  without  limitation,  a  business  trust),  limited  liability

company, trust, unincorporated association, joint venture or other  entity,

government or governmental authority.


          "Securities Exchange Act" shall mean the Securities Exchange  Act

of 1934, as amended.


          "Standstill  Period" shall mean the period commencing on the date

hereof and continuing through  the  earlier of the tenth anniversary of the

date  hereof  or  fifteen  (15) months following  the  termination  of  the

Fulfillment Agreement.


          "Voting Securities"  shall  mean  the  Common Stock and any other

voting securities of AGI now or hereafter authorized  to  be issued and any

option, warrant or other right to receive any such securities.


     2.   REPRESENTATIONS AND WARRANTIES OF AGI


          AGI hereby represents and warrants to JHH as follows:


          2.1   ORGANIZATION AND GOOD STANDING.  AGI is a corporation  duly

organized, validly  existing  and  in  good  standing under the laws of the

State of Delaware.


          2.2  AUTHORITY RELATIVE TO AGREEMENTS.   AGI  has  all  requisite

power  and authority to execute, deliver and perform its obligations  under

this Agreement and the Other Agreements.  The execution and delivery by AGI

of this  Agreement and the Other Agreements, and the consummation by AGI of

the transactions  contemplated  hereby and thereby (i) have been authorized

by  all necessary action on the part  of  AGI,  (ii)  do  not  violate  any

provision  of  law  or  regulation  applicable  to AGI and (iii) are not in

conflict or inconsistent with or do not result in  a  breach  of any of the

terms,  covenants,  conditions  or  provisions of, or constitute a  default

under, the certificate of incorporation or bylaws of AGI, or any indenture,

mortgage,  deed  of  trust, agreement, order,  judgment,  decree  or  other

instrument binding upon AGI.


          2.3  CONSENTS  AND  APPROVALS.   No  filing or registration with,

notification   to,   or  authorization,  consent   or  approval   of,   any

governmental entity or  third  party  is required by AGI in connection with

the execution and delivery of this Agreement  and  the Other Agreements, or

the consummation of the transactions contemplated hereby or thereby.


          2.4  EFFECT  OF  AGREEMENT.   This  Agreement   and   the   Other

Agreements  have  been duly executed and delivered by AGI and (assuming the

due authorization,  execution  and delivery by JHH) constitute legal, valid

and binding obligations of AGI enforceable  against  AGI in accordance with

their respective terms.


          2.5  BROKERS,  FINDERS,  ETC.  AGI is not subject  to  the  valid

claim of any broker, finder, consultant or other intermediary in connection

with the transactions contemplated hereby or by the Other Agreements.


     3.   REPRESENTATIONS AND WARRANTIES
          OF JHH


          JHH hereby represents and warrants to AGI as follows:


          3.1  ORGANIZATION AND GOOD  STANDING.   JHH is a corporation duly

organized,  validly existing and in good standing under  the  laws  of  the

State of Georgia.


          3.2  AUTHORITY  RELATIVE  TO  AGREEMENTS.   JHH has all requisite

power and authority to execute, deliver and perform its  obligations  under

this Agreement and the Other Agreements.  The execution and delivery by JHH

of this Agreement and the Other Agreements, and the consummation by JHH  of

the  transactions  contemplated hereby and thereby (i) have been authorized

by all necessary action  on  the  part  of  JHH,  (ii)  do  not violate any

provision  of  law  or  regulation applicable to JHH and (iii) are  not  in

conflict or inconsistent  with  or  do not result in a breach of any of the

terms, covenants, conditions or provisions  of,  or  constitute  a  default

under, the certificate of incorporation or bylaws of JHH, or any indenture,

mortgage,  deed  of  trust,  agreement,  order,  judgment,  decree or other

instrument binding upon JHH.


          3.3  CONSENTS  AND  APPROVALS.   No filing or registration  with,

notification to, or authorization, consent or approval of, any governmental

entity or third party is required by JHH in  connection  with the execution

and delivery of this Agreement or the Other Agreements, or the consummation

of the transactions contemplated hereby and thereby.


          3.4  EFFECT   OF   AGREEMENT.   This  Agreement  and  the   Other

Agreements have been duly executed  and delivered by JHH  and (assuming the

due authorization, execution and delivery  by  AGI) constitute legal, valid

and binding obligations of JHH enforceable against  JHH  in accordance with

their respective terms.


          3.5  BROKERS,  FINDERS,  ETC.  JHH is not subject  to  the  valid

claim of any broker, finder, consultant or other intermediary in connection

with the transactions contemplated hereby or by the Other Agreements.


     4.   CONDITIONS PRECEDENT TO OBLIGATIONS OF AGI


          The obligations of AGI to effect the transactions contemplated by

this  Agreement  and  the  Other  Agreements   shall   be  subject  to  the

satisfaction,  or  waiver  by  AGI  on  the Closing Date, of the  following

conditions:


          4.1  ACCURACY OF REPRESENTATIONS AND WARRANTIES; COVENANTS.  Each

of the representations and warranties of  JHH  contained  herein and in the

Other Agreements shall be true and correct in all material  respects on and

as  of the Closing Date, and JHH shall have performed and complied  in  all

material respects with the covenants and provisions contained herein and in

the Other  Agreements required to be performed or complied with at or prior

to the Closing.


          4.2  NO  PROCEEDING OR LITIGATION.  Neither party hereto shall be

legally enjoined by  a  writ,  order,  decree or injunction from a court of

competent  jurisdiction  or  governmental  entity   from  consummating  the

transactions contemplated by this Agreement or by the Other Agreements, and

no proceeding shall have been commenced by any governmental  entity seeking

to  enjoin the consummation of the transactions contemplated hereby  or  by

the Other Agreements.


          4.3  OFFICER'S   CERTIFICATE.    AGI   shall   have   received  a

certificate  from JHH to the effect set forth in Section 4.1 hereof,  dated

the Closing Date, signed by a duly authorized officer of JHH.


          4.4  CONSENTS   AND   APPROVALS.    All  necessary  consents  and

approvals of any United States or any other governmental  authority  or any

other  third  party  required  for  the  consummation  of  the transactions

contemplated by this Agreement and by the Other Agreements shall  have been

obtained.


          4.5  AGREEMENTS.  Each of this Agreement and the Other Agreements

shall  have  been  duly  authorized, executed and delivered by each of  the

parties signatory thereto.


          4.6  OPINION OF  COUNSEL.   AGI shall have received an opinion of

internal  counsel  to JHH, containing customary  qualifications  reasonably

acceptable to AGI, to the effect of Sections 3.1, 3.2, 3.3 and 3.4 hereof.


     5.   CONDITIONS PRECEDENT TO OBLIGATIONS
          OF JHH


          The obligations of JHH to effect the transactions contemplated by

this  Agreement  and  the   Other   Agreements  shall  be  subject  to  the

satisfaction, or waiver on the Closing Date, of the following conditions:


          5.1  ACCURACY OF REPRESENTATIONS AND WARRANTIES; COVENANTS.  Each

of the representations and warranties  of  AGI  contained herein and in the

Other Agreements shall be true and correct in all  material respects on and

as of the Closing Date, and AGI shall have performed  and  complied  in all

material respects with the covenants and provisions contained herein and in

the  Other Agreements required to be performed or complied with at or prior

to the Closing.


          5.2  NO  PROCEEDING OR LITIGATION.  Neither party hereto shall be

legally enjoined by  a  writ,  order,  decree or injunction from a court of

competent  jurisdiction  or  governmental  entity   from  consummating  the

transactions  contemplated by this Agreement or the Other  Agreements,  and

no  proceeding shall have been commenced by any governmental entity seeking

to enjoin  the  consummation  of the transactions contemplated hereby or by

the Other Agreements.


          5.3  OFFICER'S  CERTIFICATE.    JHH   shall   have   received   a

certificate  from  AGI to the effect set forth in Section 5.1 hereof, dated

the Closing Date, signed by a duly authorized officer of AGI.


          5.4  CONSENTS   AND   APPROVALS.    All  necessary  consents  and

approvals of any United States or any other governmental  authority  or any

other  third  party  required  for  the  consummation  of  the transactions

contemplated by this Agreement and by the Other Agreements shall  have been

obtained.


          5.5  AGREEMENTS.  Each of this Agreement and the Other Agreements

shall  have  been  duly  authorized, executed and delivered by each of  the

parties signatory thereto.


          5.6  OPINION OF  COUNSEL.   JHH shall have received an opinion of

internal  counsel  to AGI, containing customary  qualifications  reasonably

acceptable to JHH to the effect of Sections 2.1, 2.2, 2.3 and 2.4. hereof.


     6.   CLOSING


          6.1  CLOSING  DATE.  The closing with respect to the transactions

provided for in this Agreement  (the  "Closing")  shall  take  place at the

offices  of  Cahill  Gordon  & Reindel, 80 Pine Street, New York, New  York

10005, on the date hereof (or at such other time or location as AGI and JHH

may agree) (such date being herein referred to as the "Closing Date").


          6.2  PROCEEDINGS.  All  proceedings  that  shall be taken and all

documents that shall be executed and delivered by the parties hereto on the

Closing Date shall be deemed to have been taken and executed simultaneously

and  no  proceedings  shall be deemed taken nor any documents  executed  or

delivered until all have  been taken, executed and delivered.  By a party's

proceeding with the Closing, the conditions to such party's obligations set

forth in Article 4 or 5 hereof,  as  the  case  may  be,  shall  be  deemed

satisfied or waived.


     7.   SURVIVAL OF REPRESENTATIONS AND
          WARRANTIES; INDEMNIFICATION


          7.1  GENERAL   SURVIVAL.    The  representations  and  warranties

contained in this Agreement and the Other  Agreements  shall  survive for a

period of two years following the Closing.


          7.2  INDEMNIFICATION.  JHH (on the one hand) or AGI (on the other

hand) (the "Indemnifying Party") shall indemnify AGI (on the one  hand)  or

JHH  (on  the  other  hand), respectively (the "Indemnified Party"), as the

case  may  be,  and  their   respective  directors,  officers,  agents  and

affiliates, against and in respect  of  any  liabilities,  damages, losses,

costs  and  expenses  (including  reasonable expenses of investigation  and

litigation and reasonable attorneys', accountants' and other professionals'

fees and costs incurred in the investigation  or  defense  thereof  or  the

enforcement   of  rights  hereunder)  incurred  by  the  Indemnified  Party

("Losses") as a  result  or  arising  out of any breach of the Indemnifying

Party's representations and warranties  or  covenants  and  agreements  set

forth in this Agreement or the Other Agreements.


          7.3  METHOD   OF   ASSERTING   CLAIMS,   ETC.    All  claims  for

indemnification  by any Indemnified Party hereunder shall be  asserted  and

resolved as set forth in this Section 7.3.


          (a)  The  Indemnified  Party  shall give prompt written notice (a

     "Claim  Notice")  to  the  Indemnifying  Party  of  any  assertion  of

     liability which might give rise  to  a claim for indemnification based

     on the provisions of Section 7.2 hereof,  which notice shall state the

     nature and basis of  the assertion and the estimated amount thereof to

     the extent then feasible (which amount shall  not be conclusive of the

     final amount), provided, however, that failure  to give any such Claim

     Notice  shall  not relieve the Indemnifying Party from  any  liability

     hereunder to the  extent  it  is not materially prejudiced as a result

     thereof and in any event shall not relieve the Indemnifying Party from

     any liability which it may have  otherwise  than  on  account  of this

     Agreement.


          (b)  If  any  claim is made or any action, suit or proceeding  is

     brought  by  a  third  party   (a  "Third  Party  Claim")  against  an

     Indemnified Party with respect to  which  the  Indemnifying  Party may

     have  liability  under  the  provisions  of  Section  7.2  hereof, the

     Indemnifying  Party  shall  have the right to defend such Third  Party

     Claim with counsel approved by  the  Indemnified Party, which approval

     shall  not be unreasonably withheld, provided  that  the  Indemnifying

     Party gives  written  notice  to  the Indemnified Party within 30 days

     after its receipt of the related Claim  Notice  that  such Third Party

     Claim is covered by the provisions of Section 7.2 hereof.


          (c)  Notwithstanding  the  provision of the previous  subsection,

     until the Indemnifying Party shall  have so assumed the defense of any

     such Third Party Claim, the Indemnified  Party  shall retain the right

     to  handle the defense thereof.  Furthermore, if (i)  the  Indemnified

     Party  shall  have  reasonably  concluded  that there are likely to be

     defenses available to the Indemnified Party that are different from or

     in addition to those available to the Indemnifying  Party; or (ii) the

     Third  Party  Claim  involves  other  than  money  damages  and  seeks

     injunctive or other equitable relief, the Indemnifying Party shall not

     be  entitled  to assume the defense of such Third Party Claim and  the

     defense of the  Third  Party Claim shall be handled by the Indemnified

     Party.  If under any such circumstances the defense of the Third Party

     Claim is handled by the  Indemnified  Party,  the  Indemnifying  Party

     shall  pay  all  legal  and  other expenses reasonably incurred by the

     Indemnified  Party  in conducting  such  defense  in  accordance  with

     Section 7.2 hereof.


          (d)  In any Third  Party  Claim  initiated  by  a third party and

     defended  by  the Indemnifying Party (i) the Indemnified  Party  shall

     have the right  to  be represented by its own counsel and accountants,

     at its own expense,   (ii)  the  Indemnifying  Party  shall  keep  the

     Indemnified  Party fully informed as to the status of such Third Party

     Claim, at all  stages thereof, whether or not the Indemnified Party is

     represented by its  own  counsel, (iii) the Indemnifying Party and the

     Indemnified  Party  shall  make   available  at  its  offices  and  at

     reasonable times to the other, and  its counsel, accountants and other

     representatives, all of such party's  books  and  records  relating to

     such Third Party Claim and (iv) the parties shall render to each other

     such   assistance,   including  the  availability  as  consultants  or

     witnesses of its officers,  agents  and  other  employees,  as  may be

     reasonably required in order to ensure the proper and adequate defense

     of such Third Party Claim.


          (e)  With  respect  to  any Third Party Claim for which indemnity

     may be sought hereunder, neither  party shall have the right to settle

     or compromise such Third Party Claim without the prior written consent

     of the other party, which consent shall not be unreasonably withheld.


     8.   COVENANTS


          8.1  PUBLICITY.  Except as required  by  law,  each  party hereto

agrees  not  to  make  any  press  release  or public  statement about  the

transactions  contemplated hereby or by the Other  Agreements  without  the

prior approval  of  the  other  party  hereto  with respect to the form and

content of such disclosure, such approval not to be unreasonably withheld.


          8.2  COVENANTS NOT TO COMPETE.


          (a)  For the period from the Closing Date to eighteen (18) months

following the termination of the Fulfillment Agreement, JHH agrees, subject

to Section 8.2(b) hereof, that neither JHH nor any  of its Affiliates shall

engage, directly or indirectly, on its own account, or  as  a  shareholder,

agent,  officer, director, partner or joint venturer in any corporation  or

business  entity,  in  any business engaged in the direct mail marketing of

checks and/or the direct  mail  sale  of checks from, at or into the United

States (a "Competing Business"); nor within  the same area to lend money or

otherwise  furnish  services  to  any Competing Business  or  any  proposed

Competing Business the purpose or effect  of  which would be to give to JHH

or  any Affiliate of JHH effective control of such  Competing  Business  or

proposed  Competing  Business;  nor without the consent of AGI, directly or

indirectly discuss, publish or otherwise  divulge any information regarding

the business of the direct marketing and sale  of  checks or its methods of

operation, unless such information is publicly known,  other than by reason

of a violation of this Agreement or any Other Agreement  by  JHH;  provided

that nothing contained in this Section 8.2 shall be construed as preventing

an investment in AGI by JHH in compliance with the other provisions of this

Agreement and the Other Agreements.  If any of these restrictions shall for

any  reason  be held by a court of competent jurisdiction to be excessively

broad  as  to duration,  geographical  scope,  activity  or  subject,  such

restrictions  shall  be construed so as thereafter to be limited or reduced

to be enforceable to the  extent  compatible  with the applicable law as it

shall  then  appear,  it being understood that by  the  execution  of  this

Agreement the parties hereto  regard  such  restrictions  as reasonable and

compatible with their respective rights.


          Notwithstanding  the  foregoing, nothing in this Agreement  shall

restrict the right of JHH to continue  to conduct its business as presently

conducted which involves relationships with  (a)  catalog  companies  which

place,  and/or distribute catalogs containing, ads for distinctive, premium

priced checks  which  are  produced and designed by JHH, (b) large affinity

groups which sell ad space in  their  publications  in which JHH advertises

such affinity group's specialty checks,  (c) third party  marketing  groups

which  promote  distinctive, premium priced checks and whereby JHH provides

entry,  printing and  customer  service  for  such  groups,  (d)  financial

software  companies  where JHH provides private label order fulfillment and

direct mail campaigns  to  those  companies'  customers and (e) direct mail

companies where JHH provides order fulfillment and/or provides supplies.


          (b)  In  the  event  JHH  or  any of its Affiliates  directly  or

indirectly acquires any Person which is engaged  in  a  Competing  Business

through merger or purchase of assets or otherwise, JHH or its Affiliate, as

the case may be, shall within fifteen (15) days of acquiring such Competing

Business offer to sell such Competing Business to AGI at a price determined

by  JHH  (the "JHH Offer Price") by giving written notice to AGI (the  "JHH

Notice").   After  the  JHH  Notice,  JHH shall promptly furnish to AGI all

information with respect to the Competing  Business reasonably requested by

AGI.  If the JHH Offer Price is not acceptable  to  AGI,  AGI  shall within

thirty (30) days of receiving the JHH Notice submit the JHH Offer Price and

a competing price determined by AGI (the "AGI Price") to a mutually  agreed

upon  independent appraiser.  The independent appraiser shall choose either

the JHH  Offer  Price  or the AGI Price as being closest to the fair market

value of  such Competing  Business.   JHH and AGI shall promptly furnish to

the  independent  appraiser all information  required  by  the  independent

appraiser to determine  such  fair  market  value.   The  decision  of  the

independent  appraiser  shall be given no later than thirty (30) days after

its selection.  In the event  the  independent  appraiser  chooses  the AGI

Price, AGI shall be obligated to purchase the Competing Business at the AGI

Price,  subject  to customary conditions, including material adverse change

and regulatory approvals.   In  the event the independent appraiser chooses

the JHH Offer Price, AGI may purchase  such  Competing  Business at the JHH

Offer Price by giving notice (the "Purchase Notice") to JHH  within fifteen

(15) days of the decision of the independent appraiser.  In the  event that

AGI  gives  notice to JHH that it will not purchase such Competing Business

at the JHH Offer  Price  or has not given the Purchase Notice to JHH by the

fifteenth day after the decision  of  the independent appraiser, JHH or its

Affiliate, as the case may be, shall sell  such  Competing  Business  to  a

third  party  within one year of the date JHH or its Affiliate, as the case

may be, acquired  such  Competing  Business.   In  the event such Competing

Business  has not been sold within such one year period,  JHH  may  request

AGI's consent  to  an  additional  six  month period to sell such Competing

Business,  which  such consent shall not be   unreasonably  withheld.   The

expense of the independent appraiser shall be borne by the party that makes

the offer not chosen by the independent appraiser.


          (c)  In connection  with  JHH's subsidiary, The Check Store, Inc.

("CSI"), the parties agree as follows:   (i) notwithstanding the provisions

of  clause (a) above, JHH may continue to own  its  interest  in  CSI,  may

increase  such  interest  to  100%, and CSI may continue to service initial

orders and reorders received; (ii)  so  long as JHH shall own a majority of

the  voting  stock of CSI, JHH shall cause  CSI  (x)  to  place  only  such

advertising as  shall  have  been  committed  prior  to  the  date  of this

Agreement,  which  in  any  event  shall  not  exceed  $500,000,  any other

advertising  of  any  kind by CSI shall be prohibited and JHH will use  its

reasonable best efforts  to  cause  CSI  to  cancel  and/or  terminate  any

committed  advertising  which  can be cancelled without penalty; and (y) to

not expand its business in any way  beyond  the servicing of initial orders

and reorders as provided herein; (iii) if JHH  shall  receive  a firm offer

for the sale of its interest in CSI or CSI shall receive a firm  offer  for

the  sale of all or a portion of its customer list, trade names, trademarks

and/or associated rights (each, a "third party offer"), JHH shall, or shall

cause  CSI  to,  offer to sell such interest or assets, as the case may be,

to AGI at the same  price and in substantially the same form (i.e., cash or

securities or a combination  thereof), as the offer received, and AGI shall

have thirty (30) days after receiving  notice  of  such  third  party offer

specifying  the details of such third party offer to accept such offer  and

JHH shall promptly  furnish  to AGI all information with respect to CSI and

such third party offer reasonably  requested  by  AGI;  (iv)  if AGI shall,

within   such  period,  accept  such  offer,  then,  subject  to  customary

conditions, including material adverse change and regulatory approvals, the

closing on  such  sale (at which AGI shall be entitled to receive opinions,

certificates and other  documents  standard  for  such a transaction) shall

take  place  not  later  than  thirty  (30)  days after the  date  of  such

acceptance;  and  (v)  if  AGI  shall  not  accept such  offer  within  the

applicable  30-day  period  or  the  closing shall  not  occur  within  the

applicable 30-day period, JHH or CSI, as the case may be, shall be entitled

to sell such interest or assets in accordance  with such third party offer,

provided, however, that if such transaction is not closed within six months

of the date of such third party offer, then any  sale  shall  again  become

subject to the provisions of this clause (c).


          (d)  For the period from the Closing Date to eighteen (18) months

following  the  termination of the Fulfillment  Agreement, AGI agrees that,

without the consent  of  JHH,  neither  AGI nor any of its Affiliates shall

engage, directly or indirectly, on its own  account,  or  as a shareholder,

agent, officer, director, partner or joint venturer in any  corporation  or

business  entity,  in  any  business engaged in the entering into of direct

contractual relationships with  banking  institutions  (other  than  credit

unions  or  other  banking institutions owned by their depositors which are

not doing business with  JHH  and which are located in the upstate New York

geographic area) to supply check  products  to  customers  of  such banking

institutions  in  the United States (a "Banking Business"); nor within  the

same area to lend money  or  otherwise  furnish  services  to  any  Banking

Business  or  any  proposed Banking Business the purpose or effect of which

would be to give to  AGI  or any Affiliate of AGI effective control of such

Banking Business or proposed  Banking  Business; nor without the consent of

JHH,  directly  or indirectly discuss, publish  or  otherwise  divulge  any

information regarding  the Banking Business conducted by JHH or its methods

of operation, unless such  information  is  publicly  known,  other than by

reason of a violation of this Agreement or any Other Agreement  by AGI.  If

any  of  these  restrictions  shall  for  any reason be held by a court  of

competent   jurisdiction  to  be  excessively  broad   as   to    duration,

geographical  scope,  activity  or  subject,  such  restrictions  shall  be

construed  so  as  thereafter to be limited or reduced to be enforceable to

the extent compatible  with  the applicable law as it shall then appear, it

being understood that by the execution of this Agreement the parties hereto

regard such restrictions as reasonable and compatible with their respective

rights.


          8.3  STAMPS.  JHH and  AGI  agree  to  negotiate in good faith on

terms  pursuant to which (i) AGI shall produce 100%  of  JHH's  fulfillment

requirements  of  personalized stamps and (ii) AGI shall have the option to

acquire any or all of the stamp production assets of JHH.


          8.4  ADVERTISING  INSERTS.   JHH  and  AGI  agree  to continue to

negotiate  in  good  faith  on  terms  pursuant  to which AGI shall provide

advertising materials to be placed in outgoing check  boxes  of JHH and CSI

such  that  orders  in  connection  therewith shall be received, processed,

manufactured and shipped by AGI.


     9.   CERTAIN STANDSTILL RESTRICTIONS


          9.1  STANDSTILL.  During the  Standstill  Period, neither JHH nor

any Affiliate of JHH shall:


          (a)  acquire, directly or indirectly, by purchase  or  otherwise,

     any  Common  Stock, Voting Securities or securities of AGI convertible

     into Common Stock or Voting Securities; or


          (b)  form,  participate  in  or  encourage  the  formation  of or

     participation in, directly or indirectly, any "Group" (as that term is

     used in Section 13(d)(3) of the Securities Exchange Act) formed or  to

     be  formed  in  respect  of  the  securities  of  AGI,  including  the

     acquisition  or  voting  of  securities  of AGI or the acquisition, by

     merger, consolidation, asset purchase or otherwise, of control of AGI.


          9.2  JHH EXCEPTION.  Notwithstanding  Section 9.1 hereof, JHH may

acquire up to 5% of the Common Stock outstanding.


     10.  MISCELLANEOUS


          10.1  WAIVERS AND AMENDMENTS.


          (a)  This Agreement may not be amended,  modified or supplemented

except by a written instrument executed by AGI and JHH.   The provisions of

this Agreement may be waived only by an instrument in writing  executed  by

the  party  granting  the   waiver.   The  waiver  by  any  party hereto of

compliance  with  any provision of this Agreement shall not operate  or  be

construed as a further  or  continuing waiver of such noncompliance or as a

waiver of any other or subsequent noncompliance.


          (b)  No failure on  the  part  of  any  party to exercise, and no

delay in exercising, any right, power or remedy hereunder  shall operate as

a waiver thereof, nor shall any single or partial exercise of  such  right,

power  or  remedy  by  such  party  preclude  any other or further exercise

thereof or the exercise of any other right, power  or remedy.  No course of

dealing between the parties will be deemed effective  to  modify,  amend or

discharge  any  part of this Agreement or the rights or obligations of  any

party hereunder.


          10.2  FEES  AND  EXPENSES.  Each party hereto shall be responsible

for its costs and expenses,  including  all fees and expenses of attorneys,

investment  bankers,  lenders,  financial  advisors   and  accountants,  in

connection with the negotiation, execution and delivery  of  this Agreement

and   the  Other  Agreements  and  the  consummation  of  the  transactions

contemplated  hereby  and  by  the  Other  Agreements,  whether or not such

transactions are consummated.


          10.3  NOTICES.  All notices which are required or  permitted to be

given pursuant to the terms of this Agreement shall be in writing and shall

be  deemed  effective  (i)  upon receipt if given in writing and  delivered

personally or by facsimile transmission  with  receipt confirmed, (ii) five

(5) Business Days after it shall have been deposited  in  the United States

mails,  registered  or  certified  mail, postage prepaid or (iii)  one  (1)

Business Day after it shall have been  delivered  to  an  overnight courier

service,  such  as  Federal  Express,  all  charges  prepaid, addressed  as

follows:


          If  to  AGI,  to:   Artistic  Greetings Incorporated,  One  Komer

Center, Elmira, New York 14902, Attention:  Thomas C. Wyckoff, Esq.; and


          If  to  JHH,  to:  John H. Harland  Company,  2939  Miller  Road,

Decatur, Georgia 30035, Attention:  John C. Walters, Esq.


          Any of the addresses  set forth above may be changed from time to

time by written notice from the party requesting the change.


          10.4  ENTIRE AGREEMENT.   This Agreement, the Other Agreements and

the  Confidentiality  Agreement  set  forth   the   entire   agreement  and

understanding  between  the  parties  hereto   with respect to the  subject

matter hereof and thereof and supersede any prior negotiations, agreements,

understandings or arrangements between the parties  hereto  (including  the

Bridge Agreement) with respect to the subject matter hereof and thereof.


          10.5   BINDING  EFFECT;  BENEFITS.   This  Agreement and the Other

Agreements shall inure to the benefit of and be binding  upon  the  parties

hereto and their respective successors.


          10.6   ASSIGNABILITY.   This  Agreement  and  any  rights pursuant

hereto  shall  not  be  assignable  by  any party hereto without the  prior

written consent of the other parties, provided  that  AGI  may  assign  its

rights  and  obligations hereunder without the consent of the other parties

hereto in connection with a sale or transfer of all or substantially all of

the assets or business of either AGI or its direct mail check business.


          10.7   APPLICABLE  LAW.   This  Agreement shall be governed by and

construed in accordance with the laws of the  State  of  New  York  without

regard to the conflicts of law principles thereof.


          10.8   SECTION AND OTHER HEADINGS.  The section and other headings

contained in this  Agreement  are for reference purposes only and shall not

affect the meaning or interpretation of this Agreement.


          10.9  INJUNCTIVE RELIEF.   In  the event of a breach or threatened

breach by either party of any of the terms  of Sections 9.1 and 9.2 of this

Agreement,  the other shall be entitled to an  injunction  restraining  the

breaching party  from  committing  any  breach  of  this Agreement, without

showing  or  proving any actual damages and without diminishing  any  other

right or remedy which the other may have at law or in equity to enforce the

provisions of  this  Agreement.  Each party waives any right it may have to

require  the other to post  a  bond  or  other  security  with  respect  to

obtaining or continuing any injunction or temporary restraining order.


          10.10   SPECIFIC  PERFORMANCE.  Each party declares that it may be

impossible to measure in money  the  damages which will accrue to it or its

successors, assigns or legal representatives,  by  reason  of  the  other's

failure  to  perform  any of the obligations under Sections 9.1 and 9.2  of

this Agreement.  Therefore,  if  either  party,  its successors, assigns or

legal  representatives,  shall institute any proceeding,  to   enforce  the

provisions of Sections 9.1  and  9.2  of  this Agreement, the party against

whom  such  action  or proceeding is brought hereby  waives  the  claim  or

defense that money damages  are  an  adequate remedy and that therefore the

party instituting the proceeding is not entitled to specific performance of

the terms of Sections 9.1 and 9.2 of this Agreement.


          10.11  SUBMISSION TO JURISDICTION.


          (a)  Each of the parties hereto  irrevocably  consents  that  any

action  or  proceeding  brought by the other party hereto in respect of the

transactions contemplated by this Agreement and by the Other Agreements may

be brought in the courts  of  the  State  of  New  York  in  the Borough of

Manhattan or of the United States of America for the Southern  District  of

New  York  and,  by  execution  and delivery of this Agreement, the parties

hereto  hereby  irrevocably  waive  any   objection,   including,   without

limitation, any objection to the laying of venue or based on the grounds of

FORUM  NON  CONVENIENS, which any of them may now or hereafter have to  the

bringing of any such action or proceeding in such respective jurisdiction.


          (b)  Each  of  the  parties  hereto  irrevocably  consents to the

service  of  process of any of the aforesaid courts in any such  action  or

proceeding by  the  mailing  of copies thereof by  registered mail, postage

prepaid, to such party at its address provided herein.


          10.12  COUNTERPARTS.  This Agreement may be executed in any number

of counterparts, each of which  shall  be  deemed  an  original, but all of

which  together  shall  constitute  one and the same instrument;  provided,

however, that this Agreement shall not  be  effective  unless  and until at

least one counterpart is executed and delivered by each party hereto.


          IN WITNESS WHEREOF, and intending to be legally bound hereby, the

parties have caused this Agreement to be duly executed on the day  and year

first above written.


                              ARTISTIC GREETINGS INCORPORATED



                              By:  /S/ THOMAS C. WYCKOFF
                                   Name:  Thomas C. Wyckoff
                                   Title: Senior Vice President


                              JOHN H. HARLAND COMPANY



                              By:  /S/ JOHN C. WALTERS
                                   Name:  John C. Walters
                                   Title: Senior Vice President

[Note:  The Registrant agrees to furnish supplementally to the Commission a
copy of any omitted schedules or exhibits to this Agreement upon request.]





*[  ] DENOTES CONFIDENTIAL TREATMENT REQUESTED OF REDACTED INFORMATION

Exhibit 10-2                                            EXHIBIT A
EDITED VERSION:  SUBJECT TO CONFIDENTIAL TREATMENT      TO MASTER
REQUEST                                                 AGREEMENT



                       FULFILLMENT AGREEMENT


          THIS  FULFILLMENT  AGREEMENT  (the  "Agreement"), dated as of the

29th day of August, 1996, by and between ARTISTIC GREETINGS INCORPORATED, a

Delaware  corporation  ("AGI"),  and  JOHN H. HARLAND  COMPANY,  a  Georgia

corporation ("JHH").


                            WITNESSETH:


          WHEREAS, AGI and JHH are parties  to  a Master Agreement dated as

of the date hereof (the "Master Agreement"), pursuant to which, among other

things, JHH will purchase from AGI certain check production assets; and


          WHEREAS, in connection with the Master  Agreement,  AGI wishes to

assure  the  future  supply  from JHH, and JHH wishes to assure the  future

furnishing, on the terms and conditions  hereinafter  set  forth,  of AGI's

future fulfillment requirements for check products.


          NOW,  THEREFORE,  in  consideration  of  the premises, the mutual

covenants herein contained and other good and valuable  consideration,  the

receipt  and  sufficiency  of  which  are  hereby acknowledged, the parties

hereto agree as follows:


     1.   DEFINITIONS.   Certain  terms  are  used  in  this  Agreement  as

specifically defined herein.  In addition:


          "ADJUSTED PURCHASE PRICE" means the Purchase Price (i) decreased

by * $[ ] per Box of Checks for each Weekly Order  which *consists of [  ] or

more Boxes of Checks per Business Day and less than *[   ] Boxes of Checks

per Business Day, (ii) decreased by *$[ ] per Box of Checks for each Weekly

Order which consists of *[  ] or more Boxes of Checks per Business  Day and

less  than  *[   ] Boxes of Checks per Business Day, (iii) decreased by * $[]

per Box of Checks  for  each  Weekly  Order which consists of *[  ] or more

Boxes of Checks per Business Day, (iv) increased by *$[  ]per Box of Checks

for each Weekly Order beginning with the  first Weekly Order transmitted to

JHH  after  the date which is six months from  the  Effective  Date  which

consists of less  than *[  ] Boxes of Checks *per Business Day and more than

*[  ] Boxes of Checks  per  Business  Day, (v) increased by *$[  ]per Box of

Checks  for  each  Weekly  Order beginning  with  the  first  Weekly  Order

transmitted to JHH after the  date  which  is six months from the Effective

Date which consists of less than *[  ] Boxes of Checks per Business Day and

more than *[  ] Boxes of Checks per Business  Day,  (vi)  increased  by *$[ ]

per  Box  of  Checks for each Weekly Order beginning with the first Weekly

Order transmitted  to  JHH  after   the  date which is six months from the

Effective  Date  which consists of less than  *[  ]  Boxes  of  Checks  per

Business Day, and  (vii) adjusted pursuant to Sections 4.2, 4.3 and 4.4, as

applicable.


          "AFFILIATE"  means  with  respect to any Person, any other Person

directly  or  indirectly controlling, controlled  by  or  under  direct  or

indirect common control with such Person.


          "BOX  OF  CHECKS"  means  a  box  of check products consisting of

either  200 single checks or 150 duplicate checks,  which  conform  to  the

Check Specifications (as defined in Section 3.3 hereof).


          "BOX   OF  DEPOSIT  TICKETS"  means  a  box  of  deposit  tickets

consisting of either  200  single deposit tickets or 100 triplicate deposit

tickets.


          "BUSINESS DAY" means  any  day  other  than Saturday, Sunday or a

federal holiday.


          "EFFECTIVE DATE" means August 29, 1996.


          "FULFILLMENT AMOUNT" means (i) from the Effective Date to August

30, 1996, up to *[  ] Boxes of Checks per Business Day,  (ii) from September

1,  1996  to September 14,  1996, up to *[  ] Boxes of Checks  per  Business

Day, (iii) from September 15, 1996 to September 27, 1996, up to *[  ] Boxes

of Checks per Business Day, and (iv) from September 30, 1996 to the date of

termination  of this Agreement, *[  ] of AGI's fulfillment requirements for

Boxes of Checks, other than Specialty Requirements.


          "PERSON"  means  a corporation, association, partnership, limited

liability company, joint venture, trust, organization, business, individual

or government or any governmental agency or political subdivision thereof.


         "PURCHASE PRICE" means  (i)  *$[   ]per  Box  of  Checks minus the

Volume Discount, as applicable, (ii) with respect to Boxes of  Checks which

constitute current foil checks, the Purchase Price as determined in clause

(i)  plus  *$[  ] per  Box of Checks, (iii) with respect to Boxes of  Checks

which constitute side tear  checks,  the  *Purchase  Price as determined in

clause (i) plus *$[  ] per Box of Checks, if AGI purchases  the paper stock,

and *$[ ] per Box of Checks, if JHH furnishes the paper stock, and (iv) with

respect to each Box of Deposit Tickets, the Purchase Price as determined in

clause (i) plus *$[  ] per Box of Deposit Tickets.


          "SPECIALTY REQUIREMENTS" means AGI's existing Rockwell  design or

other  Boxes  of  Checks  with  specialty  design or styling features which

require special pricing or other mutually agreed upon designs or styles.


          "VOLUME DISCOUNT" means, without duplication,  if  the  aggregate

number  of  Boxes of Checks sold by JHH to AGI hereunder from the date  of

this Agreement  exceeds (i) *[   ] at any time until the fifth anniversary

of the Effective Date, (ii) *[   ] at any time between the fifth and seventh

anniversary of the  Effective Date  or  (iii) *[   ]  thereafter, then a

discount of *$[  ]per Box of Checks sold by JHH to AGI thereafter.


          "WEEKLY ORDER" means the number of Boxes of Checks transmitted to

JHH for order by AGI for each calendar week.


     2.   TERM AND TERMINATION.

          2.1.  TERM.  This Agreement shall commence on the  Effective Date

and continue until terminated pursuant to Section 2.2 hereof (the "Term").


          2.2.  TERMINATION.  This Agreement may be terminated:


               2.2.1. by the mutual written consent of AGI and JHH;


               2.2.2.   by  AGI in the event that JHH breaches Sections  9.1

          and 9.2 of the Master Agreement;


               2.2.3. by JHH  in  the  event AGI breaches this Agreement by

          failing  to  pay  the Weekly Purchase  Price  and  Postage  Costs

          pursuant to Section 6 hereof, and such breach remains uncured for

          fifteen (15) days after  receipt  of notice of such breach by AGI

          from JHH;


               2.2.4. other than with respect  to  a failure by AGI to make

          payment pursuant to Section 6, by either AGI  or JHH in the event

          the other party fails to materially perform its obligations under

          this Agreement; provided that the terminating party  has given at

          least  one  (1)  year's  prior written notice to the other  party

          specifying the nature of the material nonperformance;


               2.2.5. by either AGI  or  JHH,  following  the seventh (7th)

          anniversary of the Effective Date;  provided that the terminating

          party has given at least two (2) years' prior written  notice  to

          the  other party of its desire to terminate this Agreement.  Such

          notice  of  termination  may be given at any time after the fifth

          (5th) anniversary of the Effective Date; and


               2.2.6. each termination  notice  described in this Section 2

          shall be delivered in accordance with Section  12  hereof.   This

          Agreement  will  terminate,  (i) in the case of Section 2.2.2, on

          the date set forth in such termination  notice,  (ii) in the case

          of Section 2.2.3, on the date a termination notice is received by

          AGI from JHH, provided that AGI had first received  a  notice  of

          breach  from  JHH  pursuant  to Section 2.2.3 and such breach had

          remained uncured for at least fifteen (15) days thereafter, (iii)

          in the case of Section 2.2.4,  on  the  first  anniversary of the

          date  the  termination  notice is received by the non-terminating

          party, and (iv) in the case  of  Section  2.2.5,  on  the  second

          anniversary of the date the notice of termination is received  by

          the non-terminating party.


     3.   ORDER AND FURNISHING OF BOXES OF CHECKS.


          3.1.  During  the  Term  and  subject  to  all  of the terms and

conditions hereof, AGI agrees to order the Fulfillment Amount  of  Boxes of

Checks from JHH, and JHH agrees to furnish the Fulfillment Amount of  Boxes

of Checks.


          3.2.  Notwithstanding  Section  3.1 but subject to Section 10.1,

should JHH at any time be unwilling or unable,  due to capacity constraints

or otherwise, to furnish the Fulfillment Amount of  Boxes  of Checks, then,

upon  JHH's  failure to cure after 5 days' written notice to JHH  of  JHH's

failure to furnish  the  Fulfillment  Amount,  AGI  may  order  from  other

suppliers  that  portion of its requirements that JHH does not furnish, and

such orders shall  not  be deemed in any way a breach or termination by AGI

of any term or condition  of  this  Agreement or a waiver of any remedy AGI

may be entitled to pursuant to this Agreement or otherwise.


          3.3. The Boxes of Checks to  be  ordered and furnished hereunder

shall be produced and printed by JHH to conform  to  the printing and other

specifications   set   forth   on  Exhibit  A  hereto  or  to  such   other

specifications as to which AGI and  JHH  mutually  agree  from time to time

(the  "Check  Specifications").   Each  of  AGI and JHH agrees to  use  its

reasonable  best  efforts  to agree on any proposed  change  to  the  Check

Specifications, including,  without  limitation, any change to the Purchase

Price per Box of Checks related to such proposed change.


     4.   PRICE.


          4.1.  The price to be paid to JHH by AGI for each Weekly Order of

Boxes of Checks furnished hereunder by JHH shall be equal to the product of

(i) the Adjusted Purchase Price per Box of Checks and (ii) the Weekly Order

(the "Weekly Purchase Price").


          4.2. Commencing on the first  anniversary of the Effective Date,

and on each subsequent anniversary of the  Effective Date thereafter during

the Term, if the annual CPI (Consumer Price  Index  -- All Urban Consumers,

U.S. City Average, 1982-84 = 100) ("CPI") has changed  by more than 1% over

the  preceding  twelve  (12)  months,  then,  with  respect  to  the  first

anniversary  of  the  Effective Date, the Adjusted Purchase Price  for  the

subsequent calendar year  shall  be adjusted by the percentage amount equal

to one-half of the percentage amount  (the  "Excess  Amount")  by which the

annual CPI increase over the preceding twelve (12) months exceeds 1.0% and,

with  respect  to  each  subsequent anniversary of the Effective Date,  the

Adjusted Purchase Price for the subsequent  calendar year shall be adjusted

by the percentage amount equal to the Excess Amount.


          4.3. In the event  the  percentage  of  Boxes  of  Checks  which

consist  of  duplicate checks to total Boxes of Checks for any Weekly Order

exceeds 60%, AGI  shall  reimburse JHH an additional *amount equal to $[  ]

per Box of Checks for materials  and labor *and $[  ] per Box of Checks for

Postage Costs to the extent such costs  are  associated  with producing and

printing Boxes of Checks which consist of duplicate checks  above  such 60%

threshold.   Such reimbursement amount shall be adjusted from time to  time

as mutually agreed between the parties.


          4.4.   In  the event AGI develops designs that are more costly to

produce than the designs  existing on the date hereof, the pricing of those

orders  will be adjusted by  mutual  agreement  to  reflect  the  increased

production and materials costs for those Boxes of Checks.


          4.5.  Notwithstanding anything to the contrary in this Section 4,

if at any  time JHH shall sell or furnish any Boxes of Checks to any Person

engaged in the  direct  mail  marketing and/or sale of Boxes of Checks at a

price less than the then Adjusted  Purchase  Price  minus, in the event the

Volume Discount is not applicable, an amount equal to the Volume  Discount,

then the Adjusted Purchase Price to be paid to JHH by  AGI for such similar

quantity  shall be equal to the price paid by such Person.   In  the  event

that an adjustment is made pursuant to this Section and as a result of such

adjustment the Adjusted Purchase Price for a quantity of Boxes of Checks is

less than the  Adjusted  Purchase  Price for a greater quantity of Boxes of

Checks, the Adjusted Purchase Price  for  such greater quantity of Boxes of

Checks shall also be equal to the price paid by such Person.


          4.6.   In  the  event of a material  change  in  technology  with

respect to the printing of  Boxes  of  Checks,  the parties hereto agree to

negotiate in good faith on how to distribute the benefits of such change in

technology between the parties hereto.


     5.   ELECTRONIC TRANSFER OF DATA, ORDERS AND DELIVERIES.


          5.1. AGI shall perform all order entry  functions  for the Boxes

of Checks it purchases from JHH.  AGI shall electronically transmit  to JHH

such  information  as  is  mutually  agreed upon to be necessary for JHH to

produce and ship the Boxes of Checks (the  "AGI  Electronic Instructions").

JHH shall electronically transmit to AGI such information  as  is  mutually

agreed upon to be necessary for AGI to keep its database of  orders current

(the  "JHH Electronic Instructions").  The AGI Electronic Instructions  and

the JHH  Electronic Instructions shall be formatted as set forth on Exhibit

B hereto or  to  such other formatting as AGI and JHH may from time to time

mutually agree.  All  costs associated with the AGI Electronic Instructions

and the JHH Electronic  Instructions  shall be borne equally by the parties

or as otherwise mutually agreed between the parties hereto.


          5.2. AGI and JHH shall jointly develop and implement a system of

transferring orders from AGI to JHH on  an "on demand" basis.  This project

shall commence on the Effective Date.


          5.3. AGI shall deliver to JHH any bind-in advertising inserts in

a timely and commercially reasonable manner.   AGI  may also deliver to JHH

in   a  timely  and  commercially  reasonable  manner  reorder   envelopes,

merchandise inserts, coupon package and check brochure to be placed in each

order.


          5.4. JHH agrees to ship an average of 90% of the Boxes of Checks

within  two  (2) Business Days and an average of 98% of the Boxes of Checks

within four (4)  Business Days of receiving the AGI Electronic Instructions

(the "Shipping  Deadline") in accordance with the instructions specified on

Exhibit C hereto or  to such other instructions as shall be mutually agreed

to from time to time by  AGI  and JHH (the "Shipping Instructions").  AGI's

address shall be the return address on all Boxes of Checks furnished by JHH

pursuant to this Agreement.


         5.5. AGI agrees to reimburse JHH (i) *[   ] per Box of Checks and

Box of Deposit Tickets and the  actual  cost  to deliver each Box of Checks

and Box of Deposit Tickets to the bulk mail center  (currently aggregating

*$[   ] per Box of Checks) plus *$[  ] for each Box of Checks mailed USPS and

(ii) *[   ] rate then in effect for each order of Boxes of Checks mailed *[ ]

plus a surcharge of *$[  ] for each order mailed *[  ] and *$[  ] for each

order mailed by *[   ] (the "Postal Costs").  AGI and JHH agree to use best

efforts  to  agree  to (i) a reimbursement rate for Boxes of Checks  mailed

USPS in the event of  a change in the USPS mailing rates and (ii) share any

savings  in  postage  costs   resulting  from  the  use  of  a  third-party

consolidator or through other means.


     6.   PAYMENT OF PURCHASE PRICE  AND  POSTAGE.   Payment  of the Weekly

Purchase Price and reimbursement of Postage Costs and any costs pursuant to

Section 4.3 hereof shall be made to JHH within thirty (30) days of the date

of the invoice by wire transfer or other mutually agreed upon method.   Any

past due payment hereunder shall be subject to an interest charge of 1% per

month (or portion thereof).


        7.   WARRANTIES AND GUARANTEES OF JHH.


          JHH hereby warrants and guarantees that:


          7.1.  The  Boxes  of Checks furnished hereunder shall conform to

the  Check Specifications and shall  be  shipped  in  accordance  with  the

Shipping  Instructions  and the AGI Electronic Instructions as furnished to

JHH on or prior to the Shipping Deadline.


          7.2. JHH will  conform  to  all  statutes  or regulations of any

governmental agency with respect to the production, printing  and  shipping

of  the  Boxes  of  Checks  and  the  transmission  of  the  JHH Electronic

Instructions.


     8.   WARRANTIES AND GUARANTEES OF AGI.


          AGI  hereby warrants and guarantees that it will conform  to  all

statutes or regulations  of  any  governmental  agency  with respect to the

transmission of the AGI Electronic Instructions.


     9.   INDEMNIFICATION.


          9.1.  AGI  hereby  indemnifies and holds JHH harmless  from  and

against any and all claims, actions,  suits,  losses,  demands,  costs  and

expenses  (including  reasonable attorneys' fees) of every kind, nature, or

description brought (collectively "Damages") as a result of or arising from

(i)   AGI's  breach or failure  of  any  warranty,  covenant  or  agreement

contained in this Agreement and (ii) any negligent act or omission by AGI.


          9.2.  JHH  hereby  indemnifies  and  holds AGI harmless from and

against any and all Damages as a result of or arising from (i) JHH's breach

or  failure  of  any  warranty,  covenant or agreement  contained  in  this

Agreement and (ii) any negligent act or omission by JHH.


          9.3. All claims for indemnification  hereunder shall be asserted

and resolved as set forth in Section 7.3 under the Master Agreement.


     10.  FORCE  MAJEURE.   Neither  party hereto shall  be  considered  in

default in the performance of its obligations  hereunder to the extent that

the performance thereof is prevented or delayed by act of God or the public

enemy, rebellions, civil strife, riots, interference  by  civil or military

authorities, compliance with governmental laws or rules and  regulations or

any  other  cause  which  is  beyond  the  control of such party; provided,

however, that the party whose due performance hereunder is prevented by the

force majeure shall use its best reasonable  business efforts to remove the

disability  and  recommence  due  performance  hereunder  at  the  earliest

reasonable time.


          10.1. On the happening of an event of  force majeure, the parties

shall be governed by the following provisions:


               10.1.1.  The party forced by the event  of  force  majeure  to

          suspend  performance  (the  "Suspending  Party")  shall  promptly

          advise  the  other party (the "Recipient Party") of the event  of

          force majeure,  the  cause  thereof and, to the extent reasonably

          possible,  its best reasonable  estimate  of  the duration of the

          suspension (the "Failure Period").  The notice  described in this

          paragraph  shall  hereafter  be  referred  to  as the "Suspension

          Notice."


               10.1.2. If a failure of performance due to a  force  majeure

          occurs and continues  for a period in excess of five (5) days, or

          if a Suspension Notice advises the Recipient Party that a failure

          of performance will continue  for  a period in excess of five (5)

          days, then the Recipient Party may,  at its option, contract with

          any  third  Person  for an alternate supply  of  any  product  or

          service to which the  failure  of  performance applies.  Any such

          contract shall be referred to hereafter  as  an "Alternate Source

          Contract."


               10.1.3. The  Recipient  Party  shall  use  all  good  faith,

          consistent with sound business practice, to obtain  an  Alternate

          Source  Contract  which will not extend for a period longer  than

          the length of any stated  Failure  Period;  provided, however, no

          Alternate Source Contract shall extend for a  period  longer than

          six  (6) months unless consented to in  writing by the Suspending

          Party,  or  unless the Failure Period described in any Suspension

          Notice is greater than six (6) months (in which case an Alternate

          Source Contract  may  extend for the length of the Failure Period

          described in the Suspension Notice).


               10.1.4. If any Failure  Period  continues  for  a  period  in

          excess  of twelve (12) months, or if the Suspension Notice states

          that the  Failure  Period  will  continue for greater than twelve

          (12) months, the Recipient Party may at its option terminate this

          Agreement, only with respect to the  products or services subject

          to such force majeure, by ninety (90)  days'  written notice.  If

          not so terminated, however, this Agreement shall  remain  in full

          force and effect until this Agreement is terminated by its terms.


     11.  ASSIGNMENT.  Except as otherwise expressly provided herein,  this

Agreement  may not be assigned by either party hereto, whether by operation

of law or otherwise, without the written consent of the other party hereto,

and  any  such  attempted  assignment  shall  be  void  and  unenforceable;

provided,   however,  that  AGI  may  assign  its  rights  and  obligations

hereunder without the consent of the other party in connection with  a sale

or transfer of all or substantially all of the assets or business of either

AGI or its direct mail check business.


     12.  NOTICES.  All notices which are required or permitted to be given

pursuant  to  the terms of this Agreement shall be in writing and shall  be

deemed effective  (i)  upon  receipt  if  given  in  writing  and delivered

personally or by facsimile transmission with receipt confirmed,  (ii)  five

(5) Business Days after they shall have been deposited in the United States

mails,  registered  or  certified  mail,  postage prepaid, or (iii) one (1)

Business Day after they shall have been delivered  to  an overnight courier

service,  such  as  Federal  Express,  all  charges  prepaid, addressed  as

follows:


          If  to  AGI,  to:   Artistic  Greetings Incorporated,  One  Komer

Center, Elmira, New York 14902, Attention:  Thomas C. Wyckoff, Esq.; and


          If  to  JHH,  to:  John H. Harland  Company,  2939  Miller  Road,

Decatur, Georgia 30035, Attention:  John C. Walters, Esq.


          Any of the addresses or addressees set forth above may be changed

from time to time by written notice from the party requesting the change.


     13.  GOVERNING LAW.  This Agreement shall be governed by and construed

in accordance with the laws  of the State of New York without regard to the

conflicts of law principles thereof.


     14.  AGREEMENT.  This Agreement,  the  Master Agreement, the Equipment

Purchase Agreement and the Confidentiality Agreement  (as  such  terms  are

defined  in  the  Master Agreement) constitute the entire agreement between

the parties hereto  relating to the subject matter hereof and supersede all

prior  or contemporaneous  negotiations,  representations,  agreements  and

understandings  of  the  parties  relating  thereto  (including  the Bridge

Agreement (as defined in the Master Agreement)).


     15.  NONDISCLOSURE.   The  parties  hereto  agree that, except to  the

extent required by law, neither party will disclose the existence of any of

the terms of, or parties to, this Agreement to any  Person  which is not an

Affiliate of such party or an employee or agent of such party  or  such  an

Affiliate  without  the  prior  written  consent  of the other party, which

consent will not be unreasonably withheld.


     16.  CONFIDENTIAL AND PROPRIETARY INFORMATION.


          16.1. AGI  may,  from  time  to  time, in connection  with  this

Agreement,  disclose  certain  of  its  confidential  information  to  JHH,

including, but not limited to, database information  for  AGI's  customers.

JHH  will  not  itself  use  for  any  purpose  other than for which it was

disclosed, and shall prevent the disclosure to third  parties  of,  any and

all  of  such  confidential  information,  provided  that  JHH's obligation

hereunder shall not apply to information that:


          (a)  is  already  in  JHH's possession at the time of  disclosure

     thereof;


          (b)  is or subsequently becomes part of the public domain through

     no action of JHH;


          (c)  is subsequently received by JHH from a third party having no

     obligation of confidentiality to the party disclosing the confidential

     information; or


          (d)  is disclosed to third parties as required by law.


          16.2. JHH  may, from time  to  time,  in  connection  with  this

Agreement, disclose certain  of  its confidential  information to AGI.  AGI

will not itself use for any purpose  other than for which it was disclosed,

and shall prevent the disclosure to third  parties  of, any and all of such

confidential  information, provided that AGI's obligation  hereunder  shall

not apply to information that:


          (a)  is  already  in  AGI's  possession at the time of disclosure

     thereof;


          (b)  is or subsequently becomes part of the public domain through

     no action of AGI;


          (c)  is subsequently received by AGI from a third party having no

     obligation of confidentiality to the party disclosing the confidential

     information; or


          (d)  is disclosed to third parties as required by law.


          16.3. All proprietary artwork, photographs, designs and negatives

furnished by AGI to JHH (hereinafter "Artwork")  shall  remain the property

of AGI.  At AGI's request or upon termination of this Agreement,  JHH shall

return to AGI the Artwork in the same condition as received, ordinary  wear

and  tear excepted; provided, however, that any inability of JHH to fulfill

its obligations  under  this  Agreement  by  virtue of JHH's  return of the

Artwork  to  AGI upon its request shall not constitute  a  breach  of  this

Agreement.  JHH  will  make  no  use  of  the Artwork except to satisfy and

complete its obligations under this Agreement  or  as otherwise approved in

writing by AGI.


     17.  MODIFICATION  AND  AMENDMENT.   No  supplement,  modification  or

amendment of this Agreement shall be binding unless in writing and executed

by AGI and JHH.


     18.  SEVERABILITY.  To the extent that any provision of this Agreement

is found by a court of general jurisdiction to  violate  any applicable law

or  regulation  in any jurisdiction, or does so in the opinion  of  counsel

mutually acceptable  to  both  parties,  such  provision  shall  be  deemed

modified  only  in  that  jurisdiction  and only to the extent necessary to

comply  with such law or regulation.  In such  circumstances,  the  parties

agree to  negotiate  in good faith amendments to this Agreement designed to

restore to the parties the economic benefits they held under this Agreement

prior to the modification.


     19.  COUNTERPARTS AND HEADINGS.  This Agreement may be executed in one

or more counterparts, each of which shall be deemed an original, but all of

which together shall constitute  one and the same instrument.  All headings

and captions are inserted  for  convenience of reference only and shall not

affect the meaning or interpretation of any provision hereof.


          IN WITNESS WHEREOF, the  parties  hereto  have  set  their  hands

through  their  authorized  representatives,  whereby  they  evidence their

intention to be legally bound.


                              ARTISTIC GREETINGS INCORPORATED


                              By:/s/ Thomas C. Wyckoff
                                   Name:  Thomas C. Wyckoff
                                   Title: Senior Vice President


                              JOHN H. HARLAND COMPANY


                              By:/s/ John C. Walters
                                   Name:  John C. Walters
                                   Title: Senior Vice President
<PAGE>

                                                   EXHIBIT A
                                                   TO FULFILLMENT
                                                   AGREEMENT



                 PRINTING AND OTHER SPECIFICATIONS


CHECK PACKAGES

  <circle> Package size - singles - 200
                    duplicates - 150

  <circle> Number of sheets - singles - 200 checks/40 deposit slips
                        duplicates - 150 checks/30 deposit slips

  <circle> Ancillary items to be included in check package

          <circle> Liability Notice
          <circle> Reorder form
          <circle> Up to to ten other bind-in inserts
          <circle> Tag board backers
          <circle> Register (with each box)
          <circle> Cover (supplied with each order)
          <circle> Reorder envelope (per order)
          <circle> Artistic cross-sell package (per order)
          <circle> Artistic designed top box cover
          <circle> Plain box bottom
          <circle> Shipping container with AGI's return address

  <circle> Typefaces and special accent cuts to be utilized as required per
     AGI Electronic Instructions.

    <circle>   Side-tear   products  will  follow  substantially  the  same
     specifications as top-tear.

  <circle> Any changes to specifications  must  be  mutually  agreed to, in
     writing, by both parties.

   <circle>  JHH agrees to maintain a 90% average two Business Day  service
     for orders and to maintain a 98% average four Business Day service for
     orders.

  <circle> JHH  is  to  notify  AGI  of any out-of-stock situations as they
     occur.  This information is to be  supplied  via  the customer service
     designees at all applicable locations.

  <circle> AGI will provide a six-week lead time to JHH for the addition of
     any new printed stock after the negatives have been finalized.

   <circle>  AGI will provide bi-weekly demand reports to  JHH  so  it  can
     forecast potential stock usage.

  <circle> AGI  will  provide  JHH  with  a three-month notice of intent to
     discontinue or revise any check style.

   <circle> After one year, the offerings of  the  check  styles  will  not
     exceed  eighty  SKU's  at any given time.  An SKU could be top or side
     tear, singles or duplicates.   Offerings  of  deposit  slips  are  not
     included.

   <circle>  JHH  will  have  the  first opportunity to produce any bind-in
     insert for AGI as long as cost and delivery are competitive.

   <circle> All proprietary artwork,  photographs,  designs  and  negatives
     furnished  by  AGI to JHH shall remain the property of AGI.  JHH shall
     return this property  to  AGI  at the end of this Agreement.  JHH will
     make  no  use  of  the artwork except  to  satisfy  and  complete  its
     obligations under this  Agreement  or as otherwise approved in writing
     by AGI.

QUALITY

  <circle> All checks will be printed on  paper  that  meets or exceeds all
     specifications of paper as specified in ANSI standard x 9.18.

  <circle> All micr printing will conform to ANSI standard x 9.27.

  <circle> JHH shall maintain a micr quality rate of at  least  99.9%.  AGI
     retains  the  right  to  periodically  request micr quality sample  of
     documents produced.

  <circle> AGI, with notice, has the right to  visit  producing  plants  to
     audit quality, production and reports.

   <circle>  The exchange rate of JHH's quality errors shall not exceed .5%
     of boxes produced.

   <circle>  All  reprint  costs  (priority  mail  or  Federal  Express  if
     requested) will be borne by the responsible party.
<PAGE>


                                                   EXHIBIT B
                                                   TO FULFILLMENT
                                                   AGREEMENT



                ELECTRONIC TRANSMISSION FORMATTING


          The   AGI   Electronic   Instructions   and  the  JHH  Electronic
Instructions  shall  be sent using record formats that  are  developed  and
tested jointly.  The data  will  be  sent  using  PC technology and PROCOMM
Communications  software.   Other  technologies, such  as  Electronic  Data
Interchange, may be introduced in the future as the need arises.

          On-line  electronic  access  to  JHH  fulfillment  database  (AOI
System) shall be provided for a  minimum  of 12 users, and attached to each
JHH manufacturing site.  Three end user terminals  will be supplied by JHH.
Training in the use of the AOI System will be provided  by  JHH  on-site at
AGI.  This will provide JHH personnel the ability to inquire on orders that
have been sent to JHH for production.
<PAGE>


*[  ] DENOTES CONFIDENTIAL TREATMENT REQUESTED OF  EXHIBIT C
REDACTED INFORMATION                               TO FULFILLMENT
                                                   AGREEMENT



                       SHIPPING INSTRUCTIONS




  <circle> Definite promise (DP) orders will be shipped bulk mail, priority
     mail or Federal Express.  Shipping methods are to be determined by AGI
     via transmission.  DP orders which are transmitted by 2:00 p.m.  (EST)
     are to be shipped SAME DAY.  AGI agrees to reimburse JHH *$[  ]per Box
     of Checks for each DP order and for each "in plant rush" for which AGI
     specifically requires JHH to perform additional tasks to complete.

   <circle>  All shipping labels used must always conform to current postal
     regulations.

  <circle> Shipment methods are hereby defined as bulk mail, priority mail,
     USPS and Federal Express.

  <circle> Shipment  methods  will  be  defined  by AGI via AGI  Electronic
     Instructions.

  <circle> Per definition, real time is stated as  12:01 a.m. through 11:59
     p.m.

  <circle> Service (shipment) time is defined as two scheduled working days
     from receipt of real time transmissions.



EXHIBIT 10-3                                            EXHIBIT B
                                                        TO MASTER
                                                        AGREEMENT



                AGREEMENT FOR PURCHASE OF EQUIPMENT


          THIS  AGREEMENT  (the  "Agreement"),  dated as of the 29th day of

August,  1996, by and between ARTISTIC GREETINGS INCORPORATED,  a  Delaware

corporation  (the  "Seller"),  and  JOHN  H.  HARLAND  COMPANY,  a  Georgia

corporation (the "Buyer").


                       W I T N E S S E T H:


          WHEREAS, Seller and Buyer are parties to a Master Agreement dated

as  of  the  date hereof (the "Master Agreement"), pursuant to which, among

other things,  Buyer  will  supply Seller's future fulfillment requirements

for certain check products;


          WHEREAS, in connection  with the Master Agreement, Seller desires

to sell and Buyer desires to buy all  of Seller's right, title and interest

in the machinery and equipment further described herein; and


          WHEREAS, the parties are desirous  of  setting  forth  herein the

terms  and  conditions  pursuant  to  which the sale and purchase shall  be

consummated.


          NOW, THEREFORE, in consideration  of  the  premises  and  of  the

mutual  covenants  and  conditions  herein  contained,  the parties hereto,

intending to be legally bound hereby, agree as follows:


1.   PURCHASE AND SALE OF MACHINERY AND EQUIPMENT.


          Subject  to  the  terms and conditions of this Agreement,  Seller

shall sell, convey, transfer  and assign to Buyer, and Buyer shall purchase

and acquire from Seller on the  Closing  Date  (as  defined  in  the Master

Agreement), all of Seller's right, title and interest in and to all  of the

machinery  and  equipment  set  forth  on  Schedule A hereto, including all

additions, accessions and associated parts and tools (all of the foregoing,

as so set forth on Schedule A, are hereinafter  collectively referred to as

the "Purchased Assets").  In addition, subject to  the terms and conditions

of this Agreement, Seller shall transfer to Buyer all  books  and  records,

correspondence, files and other materials (or copies thereof) which  relate

to  the  Purchased  Assets  which  are  under  the possession or control of

Seller.


          Seller shall remain in possession of the  Purchased  Assets after

the  Closing  Date and shall have the right to use the Purchased Assets  in

its business for  a period of time to be  mutually agreed between Buyer and

Seller.  During such  period of time, Seller shall have responsibility for,

and risk of loss with respect to, the Purchased Assets.


2.   PURCHASE PRICE.


          In consideration of the sale, conveyance, transfer and assignment

of the Purchased Assets  by  Seller to Buyer, Buyer agrees to pay to Seller

on  the Closing Date, by wire transfer  or  certified  check,  the  sum  of

$3,487,187.72 (the "Closing Payment").


3.   NO ASSUMPTION OF LIABILITIES.


          (a)  Buyer  shall  acquire the Purchased Assets free and clear of

all  liens,  security interests,  charges,  encumbrances,  obligations  and

liabilities.  By acquisition of the Purchased Assets, Buyer is not assuming

any debt, liability  or  obligation  of  Seller,  whether known or unknown,

fixed or contingent.


          (b)  No  provision of this Agreement shall  be  construed  as  an

implied assumption by  the  Buyer  of  any debt, liability or obligation of

Seller.


          (c)  Without prejudice to any  of  this paragraph 3, Seller shall

indemnify  Buyer  against  any liability to any third  party  arising  from

Seller's use, operation or ownership  of  the Purchased Assets prior to the

delivery of the Purchased Assets to Buyer following the period during which

Seller is using the Purchased Assets subsequent  to  the  Closing  Date  as

discussed in Section 1.


4.   REPRESENTATIONS AND WARRANTIES OF SELLER.


          (a)  Seller  represents  and  warrants that it owns the Purchased

Assets free and clear of all liabilities,  mortgages,  security  interests,

leases,  claims,  liens,  pledges,  encumbrances, restrictions, charges  or

imperfections of title whatsoever as  of the Closing Date and as of the end

of the period of use subsequent to the  Closing Date referred to in Section

1, so that Buyer shall, after consummation of the transactions contemplated

hereunder and delivery of possession in accordance  with  the terms hereof,

be  free  to  utilize,  sell  or otherwise dispose of all of the  Purchased

Assets in whatever manner and at whatever locations Buyer may desire.


          (b)  NOTWITHSTANDING  ANYTHING  CONTAINED  IN THIS SECTION OR ANY

OTHER  SECTION  OF  THIS  AGREEMENT  OR  ANY OTHER AGREEMENT,  DOCUMENT  OR

INSTRUMENT CONTEMPLATED HEREBY, IT IS  THE  EXPLICIT  INTENT  OF EACH PARTY

HERETO   THAT   SELLER  IS  MAKING  NO  OTHER  REPRESENTATION  OR  WARRANTY

WHATSOEVER, EXPRESS  OR  IMPLIED,  BEYOND  THOSE EXPRESSLY MADE IN SECTIONS

4(a)  AND  4(c), INCLUDING, WITHOUT LIMITATION,  ANY  IMPLIED  WARRANTY  OR

REPRESENTATION  AS  TO THE CONDITION, MERCHANTABILITY OR SUITABILITY OF THE

PURCHASED ASSETS AND THE PURCHASED ASSETS ARE SOLD BY SELLER TO BUYER ON AN

"AS IS, WHERE IS" BASIS.


          (c)  The information in this Agreement and the Schedule hereto is

true and correct as of the date hereof.


5.   REMOVAL OF THE PURCHASED ASSETS.


          Buyer  shall  remove  the  Purchased  Assets  from  the  Seller's

premises at its own  cost,  risk  and expense no later than forty-five (45)

days following the date Seller ceases  using  the  same  in  its  business.

During such period Buyer, alone or together with third parties, shall  have

the  right  to  inspect  the  Purchased Assets on Seller's premises for the

purpose  of selling or otherwise  disposing  of  the  Purchased  Assets  at

reasonable  times  such as not to interfere with Seller's business and upon

reasonable notice.   Seller  shall  use  its best efforts to cooperate with

Buyer in such removal; provided, however,  that Seller shall not in any way

be  liable for any losses incurred by Buyer and/or  any  of  its  officers,

directors,  employees and agents in connection with such removal other than

losses arising from Seller's negligence or willful misconduct.  Buyer shall

indemnify and  hold  harmless  Seller  and each of its officers, directors,

employees or agents from and against any  and  all losses arising out of or

in connection with any damage to the facilities  or  businesses  of  Seller

resulting  from  the  removal  of  the  Purchased  Assets other than losses

arising from Seller's negligence or willful misconduct.


6.   SALES AND USE TAXES.


          Buyer shall be liable for, and shall hold  Seller  harmless  from

and  against,  all  Taxes  and Tax Losses, if any, that may be payable as a

result of the sale of the Purchased Assets contemplated hereby.  As used in

this Section 6, the term "Taxes"  includes only taxes payable under the New

York Sales and Use tax and any other  applicable  sales  or use tax and the

term  "Tax  Losses"  includes  only penalties, fines, interest,  settlement

costs and costs and expenses (including reasonable legal expenses) directly

related to the payment of any Taxes.   The  term "Taxes" expressly does not

include  any federal, state or local income tax  that  may  be  payable  by

Seller as  a result of the sale of the Purchased Assets contemplated hereby

nor does the  term  "Tax  Losses"  include any penalties, fines,  interest,

settlement  costs  and  costs  and  expenses  (including  reasonable  legal

expenses) directly related to the payment  of  any  such  federal, state or

local income tax.


          Buyer  shall have the right, at its own expense, to  control  any

audit or examination  and  to  contest,  resolve  and  defend  against  any

assessment,   notice   of   deficiency  or  other  adjustment  or  proposed

adjustment,  in  each  case  relating  to  any  Taxes  (collectively,  "Tax

Proceedings").  Seller shall notify Buyer in writing of the commencement of

any  Tax  Proceeding  and Buyer shall  notify  Seller  in  writing  of  its

assumption of control of  any  Tax  Proceeding.   Seller  may,  at  its own

expense, participate in any Tax Proceedings; provided, however, that in the

event  that  Buyer  does  not  assume control of any Tax Proceeding, Seller

shall assume such control at Buyer's sole expense as aforesaid.


7.   CONDITIONS PRECEDENT TO THE OBLIGATIONS OF BUYER.


          The  obligation of Buyer  to  acquire  the  Purchased  Assets  as

provided hereunder  is  subject  to  the  satisfaction,  on or prior to the

Closing Date, of each of the following conditions:


          (a)  All corporate and other actions necessary to  authorize  and

     effectuate the consummation of the transactions contemplated hereby by

     Seller shall have been duly taken prior to the Closing Date.


          (b)  The  representations  and  warranties of Seller set forth in

     this Agreement shall be true and correct  in  all material respects on

     and as of the Closing Date with the same effect  as  though  all  such

     representations and warranties had been made on and as of such date.


          (c)  Seller  shall have performed all acts necessary to evidence,

     to Buyer's reasonable  satisfaction, that Seller can transfer title to

     the Purchased Assets to  Buyer free and clear of all liens, claims and

     encumbrances.


          (d)  Seller shall tender  to  Buyer evidence of transfer of title

     to the Purchased Assets to Buyer in  a  form  reasonably acceptable to

     Buyer.


8.   CONDITIONS PRECEDENT TO THE OBLIGATIONS OF SELLER.


          The  obligation  of  Seller  to  sell or otherwise  transfer  the

benefits of the Purchased Assets hereunder is  subject to the satisfaction,

on or prior to the Closing Date, of the following condition:


          (a)  Buyer shall tender to Seller the Closing Payment by means of

     a wire transfer of immediately available funds or certified check.


9.   FURTHER ASSURANCES.


          Buyer and Seller each agree to execute and deliver all such other

documents  and take all such other action as either  party  may  reasonably

request from  time to time, before or after the delivery by Seller to Buyer

of the Purchased  Assets  and  without payment of further consideration, in

order to effectuate the transactions  provided  for  herein.   The  parties

shall cooperate fully with each other and with their respective counsel and

accountants  in  connection with any steps required to be taken as part  of

their respective obligations under this Agreement.


10.  ENTIRE AGREEMENT.


          This Agreement,  the  Master Agreement, the Fulfillment Agreement

and the Confidentiality Agreement  (as such terms are defined in the Master

Agreement) contain the entire agreement  between  the  parties  hereto, and

there   are   no  other  terms,  obligations,  covenants,  representations,

statements  or  conditions,  oral  or  written,  of  any  kind  whatsoever,

concerning  the sale  and  purchase  of the Purchased Assets, which are not

included herein or therein.  This Agreement  may  only be altered, modified

or  changed  by  a  writing executed by the parties hereto.   The  schedule

attached hereto is hereby  incorporated  by reference into, and made a part

of, this Agreement.


11.  SEVERABILITY.


          Any provision of this Agreement  which  may  prove  unenforceable

under any law shall not affect the validity of any other provisions hereof.


12.  NATURE OF AGREEMENT; ASSIGNABILITY.


          This Agreement shall be binding upon and inure to the  benefit of

the parties hereto and their respective successors and assigns.


13.  GOVERNING LAW.


          This  Agreement  shall be governed by and construed in accordance

with the laws of the State of  New  York without regard to the conflicts of

law principles thereof.


14.  COUNTERPARTS.


          This Agreement may be executed  in  two or more counterparts each

of  which  shall  be deemed as original, but all of  which  together  shall

constitute one and the same instrument.


          IN WITNESS WHEREOF, and intending to be legally bound hereby, the

parties have caused  this Agreement to be duly executed on the day and year

first above written.





                              ARTISTIC GREETINGS INCORPORATED


                              By: /S/ THOMAS C. WYCKOFF
                                   Name:  Thomas C. Wyckoff
                                   Title: Senior Vice President


                              JOHN H. HARLAND COMPANY


                              By: /S/ JOHN C. WALTERS
                                   Name:  John C. Walters
                                   Title: Senior Vice President
<PAGE>

Schedule A

                         PURCHASED ASSETS

[Note:  The Registrant agrees to furnish supplementally to the Commission a
copy of any omitted schedules or exhibits to this Agreement upon request.]



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