ARTISTIC GREETINGS INC
8-K, 1997-12-30
GREETING CARDS
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K
                                 CURRENT REPORT

                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934



       Date of Report (Date of earliest event reported): December 21, 1997



                               -------------------



                         ARTISTIC GREETINGS INCORPORATED
             (Exact name of registrant as specified in its charter)



           Delaware                          0-7513              16-0909929
(State or other jurisdiction of      (Commission File No.)    (I.R.S. Employer
incorporation or organization)                               Identification No.)


One Komer Center, P.O. Box 1999, Elmira, New York                 14902
(Address of principal executive offices)                        (Zip Code)


        Registrant's Telephone Number, including area code: (607)735-4555



<PAGE>



ITEM 2.  ACQUISITION OR DISPOSITION OF ASSETS

     On December 21, 1997, Artistic Greetings Incorporated ("Artistic")
announced that it has entered into an agreement and plan of merger (the "Merger
Agreement") with MDC Communications Corporation, a Canadian company ("MDC"), for
the merger of a wholly owned subsidiary of MDC with and into Artistic (the
"Merger") for cash consideration of $5.70 for each of the approximately 5.8
million Artistic shares of common stock outstanding, for total proceeds to the
stockholders of Artistic of approximately $33 million. It is a condition to the
consummation of the Merger that Artistic have completed an asset disposition as
set forth in an asset purchase agreement (the "Asset Purchase Agreement")
between Artistic and Artistic Direct Incorporated, a New York corporation
("ADI"), for the sale to ADI of certain assets not related to Artistic's check
business (the "Personalized Product Business"), for $9 million in cash and the
assumption of certain liabilities related to the Personalized Product Business.

     A copy of the press release regarding this matter, the Merger Agreement,
the Asset Purchase Agreement and the Stockholders Agreement are attached as
exhibits to this Form 8-K. See "Item 7. Financial Statements and Exhibits."

ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS

         Exhibits.  The following exhibits are filed herewith:

         1.         Press Release dated December 21, 1997.

         2.         Agreement and Plan of Merger dated December 21, 1997.

         3.         Asset Purchase Agreement dated December 21, 1997.

         4.         Stockholders Agreement dated December 21, 1997.


                                      -2-
<PAGE>


                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                               ARTISTIC GREETINGS INCORPORATED


                               By:  /s/ Thomas C. Wyckoff
                                    ------------------------------------------
                                    Name:   Thomas C. Wyckoff
                                    Title:  Chief Operating Officer,
                                              Executive Vice President, Acting
                                              Chief Financial Officer, and
                                              General Counsel

DATE:  December 30, 1997




                                      -3-
<PAGE>
                                  EXHIBIT INDEX

Exhibit
Number


1.   Press Release dated December 21, 1997.

2.   Agreement and Plan of Merger dated December 21, 1997.

3.   Asset Purchase Agreement dated December 21, 1997.

4.   Stockholders Agreement dated December 21, 1997.



                                                                       EXHIBIT 1

                                  PRESS RELEASE

                       ARTISTIC EXECUTES MERGER AGREEMENT


     Elmira, New York, December 21, 1997 - Artistic Greetings Incorporated
("Artistic") (NASDAQ: ARTG) announced today that it has entered into a merger
agreement (the "Merger Agreement") with MDC Communications Corporation, a
Canadian company ("MDC"), for the merger of a wholly owned subsidiary of MDC
with and into Artistic (the "Merger") for cash consideration of $5.70 for each
of the 5.8 million Artistic shares of common stock outstanding (the "Common
Stock"), for total proceeds to the stockholders of Artistic of $33 million (the
"Merger Consideration"). It is a condition to the consummation of the Merger
that Artistic have completed an asset disposition as set forth in an asset
purchase agreement (the "Asset Purchase Agreement") between Artistic and
Artistic Direct Incorporated, a New York corporation ("ADI"), for the sale to
ADI of certain assets not related to Artistic's check business (the
"Personalized Product Business"), for $9 million in cash and the assumption of
certain liabilities related to the Personalized Product Business (the "Asset
Purchase"). The Asset Purchase is expected to occur promptly following the
approval of the Merger Agreement and the Asset Purchase Agreement (the
"Transaction") by the stockholders of Artistic (the "Stockholders") and
immediately prior to the Merger. The assets retained by Artistic subsequent to
the Asset Purchase, and which will be acquired by MDC following the Merger,
consist of those assets directly related to the check business of Artistic (the
"Check Business"), which are expected to generate $45 million in sales in 1997.

     ADI is a privately held Company formed by Thomas C. Wyckoff, the current
Chief Operating Officer, Executive Vice President, Acting Chief Financial
Officer and General Counsel of Artistic, for the purpose of acquiring the
Personalized Product Business, which consists primarily of (i) the direct
marketing, sale and production of Artistic's labels and other personalized
products through the mass media distribution channel, (ii) the marketing,
merchandising, sale and production of Artistic's personalized product and gift
merchandise through the catalog distribution channel, and (iii) order
management, merchandising and fulfillment activity on behalf of third party
partners of Artistic. The Personalized Product Business is expected to generate
$55 million in sales in 1997. Mr. Wyckoff expects to operate the new company in
its current location and


<PAGE>
                                      -2-


in its present facilities in Elmira, New York, and to make offers of employment
to substantially all of the former employees of Artistic.

     Mr. Wyckoff said: "I am very pleased to have had the opportunity to
purchase the heart of Artistic's long-standing business, which consists of
primarily its catalog and personalized products operations. I believe ADI will
thrive with the participation of the management team that we have developed over
the past few years, as well as from the support of our loyal employees and the
Elmira community. The Asset Purchase has been made possible in part through the
financial participation and support of the State of New York, the County of
Chemung and the City of Elmira, without whose cooperation we may have not been
able to maintain the long-standing presence of Artistic as a local institution.
The name has changed, but the business remains substantially the same for the
people of Elmira. Finally, it is important to note that Stuart Komer, leader of
Artistic for more than forty years, will continue his participation in the
successor to the company he founded as Chairman of the Board of Directors of
ADI, as an investor, and as a consultant in all aspects of ADI's
direct-marketing business." Also, Morry Weiss, Chairman of the Board and Chief
Executive Officer of American Greetings Corporation, has graciously agreed to
personally invest in the new Artistic Direct.

     Joseph A. Calabro, President and Chief Executive Officer of Artistic, has
chosen to leave Artistic in connection with the Transaction. Mr. Calabro said
that: "having achieved my goal of helping to return Artistic to profitability
and building a strong management team for the future, I am looking forward to
resuming my consulting business I had been operating prior to joining Artistic."

     Artistic said that a proxy statement describing the Transaction and calling
a special meeting of the Stockholders (the "Special Meeting") to approve the
Transaction (the "Proxy Statement"), is expected to be mailed to the
Stockholders subsequent to the review of the Proxy Statement by the Securities
and Exchange Commission (the "SEC"). The Special Meeting is expected to be held
approximately 20 business days subsequent to the mailing of the Proxy Statement
and, if the Transaction is approved by the Stockholders, the Transaction is
expected to be closed shortly after the Special Meeting. Each of American
Greetings Corporation, Artistic's largest stockholder with approximately 38% of
the Common Stock ("American"), and Mr. Komer with approximately 8% of the Common
Stock, has agreed to vote in favor of the Transaction. Additionally, Artistic
has


<PAGE>
                                      -3-


agreed, under certain circumstances, to pay a breakup fee in the event that
either of the Merger Agreement or Asset Purchase Agreement is terminated. An
independent committee of Artistic's Board of Directors (the "Board"), has
recommended that the Stockholders vote in favor of the Transaction. PaineWebber
Incorporated, Artistic's independent financial advisor, has rendered its opinion
to the Board that the Merger Consideration, from a financial point of view, is
fair to the Stockholders of Artistic.

     Completion of the Transaction is subject to certain conditions, including
the approval of the Transaction by at least 51% of the Stockholders of Artistic,
receipt of all required regulatory approvals and the expiration of any
applicable waiting periods under the Hart-Scott-Rodino Antitrust Improvements
Act of 1976, as amended. The Transaction will be financed by MDC from its
existing resources and available lines of credit, and by ADI from a committed
bank term loan and various other committed sources. In addition to ADI's
continuing the Personalized Product Business in Elmira, ADI will continue to
process the check orders of MDC in Elmira for up to one year through an
outsourcing agreement.

     Artistic Greetings sells, markets and manufactures a broad range of
personalized products such as personalized bank checks, name and address
products. The items are sold via newspapers and magazines throughout the United
States. The Company also sells an array of other personalized products, such as
luggage tags, pens, pencils and stationary, through its mail-order catalog.

     This press release contains certain forward looking statements that involve
risks and uncertainties, including statements regarding future operating
activities, integration issues and other matters. Actual results may vary
materially, including for the reasons and based upon the Risk Factors described
in MDC's and Artistic's SEC filings and reports. None of the parties accepts any
obligation to update any such forward looking statements.


                                Artistic Contact:
                   Thomas C. Wyckoff, Chief Operating Officer
                         Artistic Greetings Incorporated
                                 (607) 735-4555



<PAGE>

                                                                       EXHIBIT 2




                          AGREEMENT AND PLAN OF MERGER

                                  BY AND AMONG

                         MDC COMMUNICATIONS CORPORATION,

                               AGI ACQUISITION CO.

                                       AND

                         ARTISTIC GREETINGS INCORPORATED

                          DATED AS OF DECEMBER 21, 1997




<PAGE>


                                TABLE OF CONTENTS

                                                                            Page

                                    ARTICLE I
                                   THE MERGER

Section 1.01. The Merger .....................................................2
Section 1.02. Effective Time .................................................2
Section 1.03. Certificate of Incorporation and By-Laws of
                Surviving Corporation.........................................2
Section 1.04. Directors and Officers of Surviving Corporation.................2
Section 1.05. Closing ........................................................3
Section 1.06. Further Assurances..............................................3
Section 1.07. Conversion of Shares............................................4
Section 1.08. Stock Options ..................................................4
Section 1.09. Stockholders' Meeting; Proxy Statement..........................5
Section 1.10. Dissenting Shares...............................................6
Section 1.11. Payment for Shares..............................................6

                                   ARTICLE II
               REPRESENTATIONS AND WARRANTIES OF PARENT AND NEWCO

Section 2.01. Organization ...................................................8
Section 2.02. Authority Relative to This Agreement............................9
Section 2.03. No Violations, Etc..............................................9
Section 2.04. Proxy Statement................................................10
Section 2.05. Financing .....................................................10
Section 2.06. Brokers .......................................................11

                                   ARTICLE III
                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

Section 3.01. Organization and Qualification.................................11
Section 3.02. Authority Relative to This Agreement...........................11
Section 3.03. No Violations, Etc.............................................12
Section 3.04. Board Recommendation...........................................13
Section 3.05. State Antitakeover Statutes....................................13
Section 3.06. Fairness Opinion...............................................13
Section 3.07. Proxy Statement................................................13
Section 3.08. Finders or Brokers.............................................14
Section 3.09. SEC Filings ...................................................14
Section 3.10. Financial Statements...........................................15
Section 3.11. Absence of Undisclosed Liabilities.............................15
Section 3.12. Absence of Changes or Events...................................16
Section 3.13. Capitalization ................................................17
Section 3.14. Litigation ....................................................18
Section 3.15. Insurance .....................................................18
Section 3.16. Compliance with Law............................................18


                                      -i-
<PAGE>

Section 3.17. Employee Benefits..............................................19
Section 3.18. Taxes .........................................................20
Section 3.19. Contracts .....................................................21
Section 3.20. Related Party Transactions.....................................22
Section 3.21. Real Property .................................................22
Section 3.22. Environmental Matters..........................................22
Section 3.23. Intellectual Property..........................................23

                                   ARTICLE IV
                                    COVENANTS

Section 4.01. Conduct of Business of the Company.............................25
Section 4.02. Other Potential Bidders........................................28
Section 4.03. Access to Information..........................................29
Section 4.04. Commercially Reasonable Efforts; Other Actions.................30
Section 4.05. Public Announcements...........................................31
Section 4.06. Notification of Certain Matters................................31
Section 4.07. Indemnification................................................31
Section 4.08. Expenses ......................................................32
Section 4.09. Resignation of Directors.......................................32
Section 4.10. Asset Purchase Agreement.......................................32

                                    ARTICLE V
                    CONDITIONS TO THE OBLIGATIONS OF PARENT,
                              NEWCO AND THE COMPANY

Section 5.01. Conditions to Obligations of Parent, Newco and the Company.....33
Section 5.02. Conditions to Obligations of Parent and Newco..................33
Section 5.03. Conditions to Obligations of Company...........................34

                                   ARTICLE VI
                         TERMINATION; AMENDMENT, WAIVER

Section 6.01. Termination ...................................................34
Section 6.02. Effect of Termination..........................................36
Section 6.03. Certain Payments...............................................37
Section 6.04. Amendment .....................................................38
Section 6.05. Extension; Waiver..............................................38

                                   ARTICLE VII
                                   DEFINITIONS

Section 7.01. Terms Defined in This Agreement................................39


                                      -ii-
<PAGE>

                                  ARTICLE VIII
                                  MISCELLANEOUS

Section 8.01. Waiver of Compliance; Consents.................................40
Section 8.02. Survivability; Investigations..................................40
Section 8.03. Notices .......................................................40
Section 8.04. Assignment; No Third Party Beneficiaries.......................41
Section 8.05. Governing Law .................................................42
Section 8.06. Counterparts ..................................................42
Section 8.07. Severability ..................................................42
Section 8.08. Interpretation ................................................42
Section 8.09. Entire Agreement...............................................42

Signatures .................................................................S-1

Exhibits

   Exhibit 1...........................................Asset Purchase Agreement
   Exhibit 2...........................................Stockholders Agreement


                                     -iii-
<PAGE>



                          AGREEMENT AND PLAN OF MERGER


     AGREEMENT AND PLAN OF MERGER, dated as of December 21, 1997 (the
"Agreement"), by and among MDC Communications Corporation, an Ontario
corporation ("Parent"), AGI Acquisition Co., a Delaware corporation ("Newco"),
which is an indirect wholly owned Subsidiary of Parent, and Artistic Greetings
Incorporated, a Delaware corporation (the "Company"). Newco and the Company are
hereinafter sometimes collectively referred to as the "Constituent
Corporations."

                                    RECITALS

     WHEREAS, the Board of Directors of the Company (the "Board") has, in light
of and subject to the terms and conditions set forth herein, (i) determined that
the Merger (as defined below) is fair to the stockholders of the Company and in
the best interests of such stockholders and (ii) approved and adopted this
Agreement and the transactions contemplated hereby (including the transactions
contemplated by the Asset Purchase Agreement (as defined herein)) and resolved
to recommend approval and adoption by the stockholders of the Company of this
Agreement and the Asset Purchase Agreement;

     WHEREAS, contemporaneously herewith, the Company is entering into an Asset
Purchase Agreement, dated as of even date herewith, with Artistic Direct
Incorporated (together with any other asset purchase agreement substantially in
the form of Exhibit 1 hereto and providing for the payment of cash consideration
of at least $9 million and the assumption of the Assumed Liabilities (as defined
therein), the "Asset Purchase Agreement"), pursuant to which the Company has
agreed to sell (the "Asset Sale") certain assets relating to the personalized
product and catalog businesses of the Company (the "P&C Business") for the
consideration set forth therein and the assumption of certain liabilities
relating to the P&C Business, on the terms and conditions more fully described
therein; and

     WHEREAS, the Board of Directors and the shareholders of Newco have, in
light of and subject to the terms and conditions set forth herein, approved and
adopted this Agreement and the transactions contemplated hereby.


<PAGE>
                                      -2-


     NOW, THEREFORE, in consideration of the premises and the mutual
representations, warranties, covenants, agreements and conditions contained
herein, the parties hereto agree as follows:


                                    ARTICLE I

                                   THE MERGER


     Section 1.01. The Merger. (a) In accordance with the provisions of this
Agreement and the Delaware General Corporation Law (the "Delaware Act"), at the
Effective Time (as hereinafter defined), Newco shall be merged (the "Merger")
with and into the Company, and the Company shall be the surviving corporation
(hereinafter sometimes called the "Surviving Corporation") and shall continue
its corporate existence under the laws of the State of Delaware. The name of the
Surviving Corporation shall be "the Company". At the Effective Time the separate
existence of Newco shall cease.

     (b) The Merger shall have the effects on Newco and the Company as
constituent corporations of the Merger as provided under the Delaware Act.

     Section 1.02. Effective Time. The Merger shall become effective at the time
of filing of, or at such later time specified in, a certificate of merger, in
the form required by and executed in accordance with the Delaware Act, with the
Secretary of State of the State of Delaware in accordance with the provisions of
the Delaware Act (the "Certificate of Merger"). The date and time when the
Merger shall become effective is herein referred to as the "Effective Time."

     Section 1.03. Certificate of Incorporation and By-Laws of Surviving
Corporation. The Certificate of Incorporation of the Company, as in effect
immediately prior to the Effective Time, shall be amended as of the Effective
Time so that Article Four of such Certificate is amended to read in its entirety
as follows: "The total number of shares of stock which the Corporation shall
have authority to issue is 1,000 shares, all of one class of Common Stock having
a par value of $.01 per share, and each share of Common Stock shall be entitled
to one vote on all matters as to which such stock is entitled to vote.". As so
amended, the Certificate of Incorporation of the Company shall be the
Certificate of Incorporation of the Surviving Corporation until thereafter
amended as provided therein


<PAGE>
                                      -3-


or by law. The By-Laws of Newco, as in effect immediately prior to the Effective
Time, shall be the By-Laws of the Surviving Corporation until thereafter amended
as provided therein, by the Certificate of Incorporation or by law.

     Section 1.04. Directors and Officers of Surviving Corporation. The
directors of Newco immediately prior to the Effective Time will be the initial
directors of the Surviving Corporation, and the officers of the Company
immediately prior to the Effective Time will be the initial officers of the
Surviving Corporation, in each case until their successors are elected and
qualified.

     Section 1.05. Closing. (a) Unless this Agreement shall have been terminated
and the transactions herein contemplated shall have been abandoned pursuant to
the provisions of Section 6.01, and subject to satisfaction or waiver of the
provisions of Article V hereof, the closing (the "Closing") of this Agreement
shall take place at the offices of Simpson Thacher & Bartlett, 425 Lexington
Avenue, New York, New York, at 10:00 a.m. local time as soon as practicable but
no later than the second business day after the satisfaction or waiver of the
conditions set forth in Sections 5.01, 5.02 and 5.03 hereof, or at such other
place, time and date as the parties may mutually agree. The date and time of
such Closing are herein referred to as the "Closing Date." For purposes of this
Agreement "business day" shall mean any day except Saturday, Sunday and any day
which shall be in New York City a legal holiday or a day on which banking
institutions in New York or Toronto are authorized or required by law or other
government action to close.

     (b) At the Closing, Parent, Newco and the Company shall cause a Certificate
of Merger to be executed and filed with the Secretary of State of the State of
Delaware as provided in the Delaware Act, and shall take any and all other
lawful actions and do any and all other lawful things to cause the Merger to
become effective.

     Section 1.06. Further Assurances. If, at any time after the Effective Time,
the Surviving Corporation shall consider or be advised that any deeds, bills of
sale, assignments, assurances or any other actions or things are necessary or
desirable to vest, perfect or confirm of record or otherwise in the Surviving
Corporation its right, title or interest in, to or under any of the rights,
properties or assets of either of the Constituent Corporations acquired or to be
acquired by the Surviving Corporation as a result of, or in connection with,


<PAGE>
                                      -4-


the Merger or otherwise to carry out this Agreement, the officers and directors
of the Surviving Corporation shall be authorized to execute and deliver, in the
name and on behalf of each of the Constituent Corporations or otherwise, all
such deeds, bills of sale, assignments and assurances and to take and do, in the
name and on behalf of each of the Constituent Corporations or otherwise, all
such other actions and things as may be necessary or desirable to vest, perfect
or confirm any and all right, title and interest in, to and under such rights,
properties or assets in the Surviving Corporation or otherwise to carry out this
Agreement.

     Section 1.07. Conversion of Shares. (a) Each share (a "Share") of Common
Stock, par value $.10 per share (the "Common Stock"), of the Company issued and
outstanding immediately prior to the Effective Time (other than (i) Shares held
in the Company's treasury, (ii) Shares held by Parent, Newco or any other
subsidiary of Parent and (iii) Dissenting Shares (as defined in Section 1.10
hereof)) shall, at the Effective Time, by virtue of the Merger and without any
action on the part of Newco, the Company or the holder thereof, be cancelled and
extinguished and be converted into the right to receive, pursuant to Section
1.11, $5.70 per Share in cash (the "Merger Consideration"), payable to the
holder thereof, without interest thereon, upon the surrender of the certificate
formerly representing such Share, less any required withholding of taxes;
provided that, in the event the aggregate cash consideration net of fees,
expenses and other direct costs (including any break-up or termination fee and
liquidated damages, if any) received by the Company pursuant to the Asset
Purchase Agreement exceeds $9,000,000, the Merger Consideration with respect to
each such Share shall be increased to include the pro rata portion of the amount
by which such consideration exceeds $9,000,000. At the Effective Time, each
outstanding share of the common stock, par value $.01 per share, of Newco shall
be converted into a share of common stock, par value $.01 per share, of the
Surviving Corporation.

     (b) Each Share held in the treasury of the Company and each Share held by
Parent, Newco or any subsidiary of Parent, or the Company immediately prior to
the Effective Time shall, by virtue of the Merger and without any action on the
part of Newco, the Company or the holder thereof, be cancelled, retired and
cease to exist and no payment shall be made with respect thereto.

     Section 1.08. Stock Options. (a) Prior to the consummation of the Merger,
the Board shall use its best efforts


<PAGE>
                                      -5-


to cause the terms of all outstanding stock options heretofore granted under any
stock option plan of the Company (collectively, the "Stock Plans") to be
adjusted to provide that, at the Effective Time, each stock option outstanding
immediately prior to the consummation of the Merger shall be cancelled and the
holder thereof shall be entitled to receive as soon as practicable thereafter
from the Company in consideration for such cancellation a cash payment of an
amount equal to (i) the excess, if any, of (A) the Merger Consideration over (B)
the exercise price per share of Common Stock subject to such stock option,
multiplied by (ii) the number of shares of Common Stock for which such stock
option shall not theretofore have been exercised.

     (b) All amounts payable pursuant to Section 1.08(a) shall be subject to any
required withholding of taxes and shall be paid without interest.

     (c) Prior to the consummation of the Merger, the Board of Directors (or, if
appropriate, any committee administering the Stock Plans) shall adopt such
resolutions or take such actions as are commercially reasonable, subject, if
necessary, to obtaining consents of the holders thereof, to carry out the terms
of this Section 1.08 and to provide that, on and after the Effective Time, no
officer, director or employee of the Company shall have any right to acquire any
interest in, any equity security of the Company or any of its subsidiaries.

     Section 1.09. Stockholders' Meeting; Proxy Statement. (a) The Company,
acting through the Board, shall in accordance with applicable law and the
Company's Certificate of Incorporation and By-Laws:

          (i) duly call, give notice of, convene and hold a special meeting of
     its stockholders (the "Special Meeting") to be held as soon as practicable
     following the date of this Agreement for the purpose of considering and
     taking action upon this Agreement and the Asset Purchase Agreement and the
     transactions contemplated hereby and thereby;

          (ii) subject to its fiduciary duties as determined in good faith by a
     majority of the Board, based upon the written opinion of outside counsel,
     include in the Proxy Statement (as amended or supplemented, the "Proxy
     Statement") required to be distributed to holders of Common Stock in
     connection with the Merger the recommendation of the Board that the
     stockholders of the Company vote in fa-


<PAGE>
                                      -6-


     vor of the approval and adoption of this Agreement and the Asset Purchase
     Agreement and the transactions contemplated hereby and thereby and the
     written opinion of PaineWebber Incorporated (the "Financial Adviser") that
     the cash consideration to be received by the stockholders of the Company
     pursuant to the Merger is fair, from a financial point of view, to such
     stockholders; and

     (b) The Company shall prepare and file with the Securities and Exchange
Commission (the "SEC") the Proxy Statement and shall use all reasonable efforts
to respond promptly to any comments made by the SEC with respect to the Proxy
Statement and any preliminary version thereof, have the Proxy Statement cleared
by the SEC and cause the Proxy Statement to be mailed to the Company's
stockholders at the earliest practicable time. The Company shall give Parent and
its counsel the opportunity to review the Proxy Statement prior to its being
filed with the SEC and shall consult with Parent and its counsel regarding
comments made by the SEC.

     At such meeting, Parent, Newco and their affiliates will vote all Shares
owned by them (or with respect to which such entities exercise voting control)
in favor of approval and adoption of this Agreement and the transactions
contemplated hereby.

     Section 1.10. Dissenting Shares. Notwithstanding anything in this Agreement
to the contrary, Shares outstanding immediately prior to the Effective Time and
held by a holder who has not voted in favor of the Merger or consented thereto
in writing and who has demanded appraisal for such Shares in accordance with
Section 262 of the Delaware Act ("Dissenting Shares") shall not be converted
into a right to receive the Merger Consideration, unless such holder fails to
perfect or withdraws or loses his right to appraisal, in which case such Shares
shall be treated as if they had been converted as of the Effective Time into a
right to receive the Merger Consideration, without interest thereon. The Company
shall give Parent and Newco prompt notice of any demands received by the Company
for appraisal of Shares and, prior to the Effective Time, Parent and Newco shall
have the right to direct all negotiations and proceedings with respect to such
demands. Prior to the Effective Time, the Company shall not, except with the
prior written consent of Parent or Newco, make any payment with respect to, or
settle or offer to settle, any such demands.

     Section 1.11. Payment for Shares. (a) Prior to the Effective Time, Parent
and Newco shall designate a bank or


<PAGE>
                                      -7-


trust company reasonably acceptable to the Company to act as exchange agent in
connection with the Merger (the "Exchange Agent"). At or prior to the Effective
Time, Parent or Newco will provide the Exchange Agent with the funds necessary
to make the payments contemplated by Section 1.07(a) hereof (the "Exchange
Fund"). Such funds shall be invested by the Exchange Agent as directed by Newco
or, after the Effective Time, the Surviving Corporation, provided that such
investments shall be in obligations of or guaranteed by the United States of
America, in commercial paper obligations rated A-1 or P-1 or better by Moody's
Investors Service, Inc. or Standard & Poor's Corporation, respectively, or in
certificates of deposit, bank repurchase agreements or banker's acceptances of
commercial banks with capital exceeding $500 million. Any net profit resulting
from, or interest or income produced by, such investments will be payable to the
Surviving Corporation or Parent, as Parent directs.

     (b) Promptly after the Effective Time, the Exchange Agent shall mail to
each record holder, as of the Effective Time, of an outstanding certificate or
certificates which immediately prior to the Effective Time represented Shares
(the "Certificates") a form letter of transmittal (which shall specify that
delivery shall be effected, and risk of loss and title to the Certificates shall
pass, only upon proper delivery of the Certificates to the Exchange Agent) and
instructions for use in effecting the surrender of the Certificates for payment
therefor. Upon surrender to the Exchange Agent of a Certificate, together with a
duly executed letter of transmittal and any other required documents, the holder
of such Certificate shall receive in exchange therefor (as promptly as
practicable) the Merger Consideration, without any interest thereon, less any
required withholding of taxes, and such Certificate shall forthwith be
cancelled. If payment is to be made to a person other than the person in whose
name a Certificate so surrendered is registered, it shall be a condition of
payment that the Certificate so surrendered shall be properly endorsed or
otherwise in proper form for transfer, that the signatures on the Certificate or
any related stock power shall be properly guaranteed and that the person
requesting such payment shall either pay any transfer or other taxes required by
reason of the payment to a person other than the registered holder of the
Certificate so surrendered or establish to the satisfaction of the Surviving
Corporation that such tax has been paid or is not applicable. Until surrendered
in accordance with the provisions of this Section 1.11(b), each Certificate
(other than Certificates representing Shares held in the Company's treasury or
by Parent or Newco, or by any subsidiary of Parent or Newco,


<PAGE>
                                      -8-


and other than Certificates representing Dissenting Shares) shall represent for
all purposes only the right to receive for each Share represented thereby the
Merger Consideration.

     (c) After the Effective Time, there shall be no transfers on the stock
transfer books of the Surviving Corporation of the Shares which were outstanding
immediately prior to the Effective Time. If, after the Effective Time,
Certificates are presented to the Surviving Corporation, they shall be cancelled
and exchanged for the consideration provided for, and in accordance with the
procedures set forth, in this Article I.

     (d) From and after the Effective Time, the holders of Certificates
evidencing ownership of Shares outstanding immediately prior to the Effective
Time shall cease to have any rights with respect to such Shares except as
otherwise provided herein or by applicable law. Such holders shall have no
rights, after the Effective Time, with respect to such Shares except to
surrender such Certificates in exchange for cash pursuant to this Agreement or
to perfect any rights of appraisal as a holder of Dissenting Shares that such
holders may have pursuant to Section 262 of the Delaware Act.

     (e) Any portion of the Exchange Fund (including the proceeds of any
investment thereof) that remains unclaimed by the stockholders of the Company
for six months after the Effective Time shall be repaid to the Surviving
Corporation. Any stockholders of the Company who have not theretofore complied
with this Article I shall thereafter look only to the Surviving Corporation
(subject to abandoned property, escheat or other similar laws) only as general
creditors for payment of their claims for the Merger Consideration for each
Share such stockholders hold, without any interest.

     (f) Notwithstanding anything to the contrary in this Section 1.11, none of
the Exchange Agent, Parent or the Surviving Corporation shall be liable to a
holder of a Certificate formerly representing Shares for any amount properly
delivered to a public official pursuant to any applicable abandoned property,
escheat or similar law.



<PAGE>
                                      -9-


                                   ARTICLE II

                         REPRESENTATIONS AND WARRANTIES
                               OF PARENT AND NEWCO


     Each of Parent and Newco jointly and severally represents and warrants to
the Company as follows:

     Section 2.01. Organization. Parent is a corporation duly organized, validly
existing and in good standing under the laws of Ontario. Newco is a corporation
duly organized, validly existing and in good standing under the laws of the
State of Delaware. Newco has not engaged in any business since it was
incorporated other than in connection with the transactions contemplated by this
Agreement. Parent owns directly or indirectly all of the outstanding capital
stock of Newco.

     Section 2.02. Authority Relative to This Agreement. Each of Parent and
Newco has full corporate power and authority to execute and deliver this
Agreement and to consummate the Merger and the other transactions contemplated
hereby. The execution and delivery of this Agreement and the consummation of the
Merger and the other transactions contemplated hereby have been duly and validly
authorized by the Board of Directors of each of Parent and Newco and by Parent
as the sole stockholder of Newco and no other corporate proceedings on the part
of Parent or Newco are necessary to authorize this Agreement or to consummate
the Merger or the other transactions contemplated hereby. This Agreement has
been duly and validly executed and delivered by each of Parent and Newco and,
assuming the due authorization, execution and delivery hereof by the Company,
constitutes a valid and binding agreement of each of Parent and Newco,
enforceable against each of them in accordance with its terms, except to the
extent that its enforceability may be limited by applicable bankruptcy,
insolvency, reorganization, moratorium or other laws affecting the enforcement
of creditors' rights generally or by general equitable or fiduciary principles.

     Section 2.03. No Violations, Etc. (a) Assuming that all filings, permits,
authorizations, consents and approvals have been duly made or obtained as
contemplated by this Section 2.03, the execution and delivery of this Agreement
and the consummation by Parent and Newco of the Merger and the other
transactions contemplated hereby will not (i) violate any provision of the
Certificate of Incorporation or By-Laws or similar organizational document of
either Parent or Newco,


<PAGE>
                                      -10-


(ii) assuming that all consents, approvals and authorizations contemplated by
clause (b) below have been obtained and all filings described in such clause
have been made, violate any statute, rule, regulation, order or decree of any
public body or authority by which Parent, Newco or any of their properties is
bound, or (iii) result in a violation or breach of, or constitute (with or
without due notice or lapse of time or both) a default under, any license,
franchise, permit, indenture, agreement or other instrument to which Parent or
Newco is a party, or by which Parent, Newco or any of their properties is bound,
excluding from the foregoing clauses (ii) and (iii) violations, breaches and
defaults which, either individually or in the aggregate, would not materially
impair the ability of Parent or Newco to consummate the Merger or the other
transactions contemplated hereby or have a material adverse effect on the
business, operations, assets or financial condition of Parent and its
subsidiaries taken as a whole.

     (b) No filing or registration with, or authorization, consent or approval
of, or notification to any governmental entity is required by Parent or Newco in
connection with the execution and delivery of this Agreement or the consummation
by Parent and Newco of the Merger and the other transactions contemplated
hereby, except (i) in connection with the applicable requirements of the
Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the "HSR
Act"), (ii) in connection, or in compliance, with the provisions of the
Securities Act of 1933, as amended, and the rules and regulations promulgated
thereunder (the "Securities Act") or the Exchange Act, (iii) the filing of
appropriate merger documents as required by the Delaware Act, (iv) such
consents, approvals, orders, authorizations, registrations, declarations and
filings as may be required under the corporation, takeover or blue sky laws of
various states and (v) such other consents, orders, authorizations,
registrations, declarations and filings the failure of which to be obtained or
made, either individually or in the aggregate, would not materially impair the
ability of Parent or Newco to consummate the Merger and the other transactions
contemplated hereby or have a material adverse effect on the business,
operations, assets or financial condition of Parent and its subsidiaries taken
as a whole.

     Section 2.04. Proxy Statement. None of the information supplied by Parent
or Newco in writing for inclusion in the Proxy Statement will, at the respective
times that the Proxy Statement or any amendments or supplements thereto are
filed with the SEC and are first published or sent or given to holders of
Shares, and, at the time that it or any amendment or


<PAGE>
                                      -11-


supplement thereto is mailed to the Company's stockholders, at the time of the
Stockholders' Meeting or at the Effective Time, contain any statement which, at
the time and in the light of the circumstances under which it is made, is false
or misleading with respect to any material fact, or which omits to state any
material fact necessary in order to make the statements therein not false or
misleading or necessary to correct any statement in any earlier Proxy Statement
which has become false or misleading.

     Section 2.05. Financing. Parent or Newco, at the Effective Time, will have
sufficient funds available to consummate the Merger.

     Section 2.06. Brokers. Except for Furman Selz (a true and correct copy of
whose engagement agreement has been provided to the Company), no broker, finder
or investment banker is entitled to any brokerage, finder's or other fee or
commission in connection with the transactions contemplated by this Agreement
based upon arrangements made by and on behalf of Parent or Newco.


                                   ARTICLE III

                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY


     The Company represents and warrants to Parent and Newco that, except as
disclosed in the disclosure statement (the "Disclosure Statement"), dated the
date hereof, from the Company to Parent:

     Section 3.01. Organization and Qualification. The Company is a corporation
duly organized, validly existing and in good standing under the laws of the
jurisdiction of its incorporation and has all requisite corporate power and
authority to own, lease and operate its properties and to carry on its business
as now being conducted. The Company is duly qualified as a foreign corporation
to do business, and is in good standing, in each jurisdiction where the
character of its properties owned or leased or the nature of its activities
makes such qualification necessary, except for failures to be so qualified or in
good standing which would not, individually or in the aggregate, have a Material
Adverse Effect or prevent or materially delay the consummation of the Merger.
When used in connection with the Company, the term "Material Adverse Effect"
means any change or effect that is or is reasonably likely to


<PAGE>
                                      -12-


be materially adverse to the business, operations, assets, financial condition
or results of operations of the Company. The Company is not in violation of any
of the provisions of its Restated Certificate of Incorporation or By-laws. The
Company has previously delivered to Parent accurate and complete copies of the
Company's Restated Certificate of Incorporation and By-laws, as currently in
effect.

     Section 3.02. Authority Relative to This Agreement. The Company has full
corporate power and authority to execute and deliver this Agreement and to
consummate the Merger and the other transactions contemplated hereby. The
execution and delivery of this Agreement and the consummation of the Merger and
the other transactions contemplated hereby have been duly and validly authorized
by the Board of Directors of the Company and no other corporate proceedings on
the part of the Company are necessary to authorize this Agreement or to
consummate the Merger and the other transactions contemplated hereby (other
than, with respect to the Merger and the sale of assets contemplated by the
Asset Purchase Agreement, the approval of a majority of the outstanding shares
of Common Stock (the "Requisite Vote") at the Special Meeting or any adjournment
thereof). This Agreement has been duly and validly executed and delivered by the
Company and, assuming the due authorization, execution and delivery hereof by
Parent and Newco, constitutes a legal, valid and binding agreement of the
Company, enforceable against the Company in accordance with its terms, except to
the extent that its enforceability may be limited by applicable bankruptcy,
insolvency, reorganization, moratorium or other laws affecting the enforcement
of creditors' rights generally or by general equitable or fiduciary principles.

     Section 3.03. No Violations, Etc. Except for the filings of the Certificate
of Merger, filings required under the Securities Act and the Securities Exchange
Act of 1934, as amended (the "Exchange Act"), filings required under and in
compliance with the HSR Act and as set forth on Schedule 3.03 hereto, no filing
with, notification to and no permit, authorization, consent or approval of, any
public body is necessary for the consummation by the Company of the Merger or
the other transactions contemplated hereby, excluding from the foregoing
permits, authorizations, consents, approvals and notices which (i) if not
obtained, made or given, either individually or in the aggregate, would not
materially impair the ability of the Company to consummate the Merger or the
other transactions contemplated hereby or have a Material Adverse Effect or (ii)
are required in connection with the transactions contemplated by the Asset
Purchase Agreement. Neither the execution and deliv-


<PAGE>
                                      -13-


ery of this Agreement nor the consummation of the Merger or the other
transactions contemplated hereby nor compliance by the Company with any of the
provisions hereof will (i) subject to obtaining the approval of a majority of
the outstanding shares of Common Stock at the Special Meeting or any adjournment
thereof if and to the extent required by the Delaware Act, conflict with or
result in any breach of any provision of the Restated Certificate of
Incorporation or By-Laws of the Company, (ii) other than as set forth on
Schedule 3.03 hereto or as required in connection with the transactions
contemplated by the Asset Purchase Agreement, result in a violation or breach
of, or constitute (with or without due notice or lapse of time or both) a
default (or give rise to any right of termination, cancellation, acceleration,
redemption or repurchase or result in the loss of a material benefit) under, any
of the terms, conditions or provisions of any (x) note, bond, mortgage,
indenture, or deed of trust or (y) license, lease, agreement or other instrument
or obligation to which the Company is a party or by which any of them or any of
their properties or assets may be bound or (iii) violate any order, writ,
injunction, decree, statute, rule or regulation applicable to the Company or any
of its properties or assets, excluding from the foregoing clauses (ii) and (iii)
violations, breaches or defaults which, either individually or in the aggregate,
would not materially impair the Company's ability to consummate the Merger or
the other transactions contemplated hereby or have a Material Adverse Effect.

     Section 3.04. Board Recommendation. The Board has approved and adopted this
Agreement, the Merger and the other transactions contemplated hereby, determined
that the consideration to be received by the holders of shares of Common Stock
pursuant to the Merger is fair to the holders of such Shares and recommended
that the holders of such Shares approve and adopt this Agreement, the Merger and
the other transactions contemplated hereby.

     Section 3.05. State Antitakeover Statutes. The Company or the Board, as
applicable, has granted all approvals and taken all other steps necessary to
exempt the Merger and the other transactions contemplated hereby from the
requirements and provisions of Section 203 of the Delaware Act and any other
state antitakeover statute or regulation such that none of the provisions of
such Section 203 or any other "business combination," "moratorium," "control
share," or other state antitakeover statute or regulation (x) prohibits or
restricts the Company's ability to perform its obligations under this Agreement
or its ability to consummate the Merger and the other transac-


<PAGE>
                                      -14-


tions contemplated hereby, (y) would have the effect of invalidating or voiding
this Agreement, or (z) would subject Parent or Newco to any material impediment
or condition in connection with the exercise of any of their respective rights
under this Agreement.

     Section 3.06. Fairness Opinion. The Company has received the opinion of the
Financial Adviser to the effect that as of the date hereof the cash
consideration to be received by the stockholders of the Company pursuant to the
Merger is fair, from a financial point of view, to such stockholders.

     Section 3.07. Proxy Statement. The Proxy Statement will comply as to form
in all material respects with applicable federal securities laws, except that no
representation is made by the Company with respect to information supplied by
Newco or Parent for inclusion in the Proxy Statement. The information supplied
by the Company in writing for inclusion in the Proxy Statement will not, at the
respective times that the Proxy Statement or any amendments or supplements
thereto are filed with the SEC and are first published or sent or given to
holders of Shares, contain any statement which, at the time and in the light of
the circumstances under which it is made, is false or misleading with respect to
any material fact, or which omits to state any material fact necessary in order
to make the statements therein not false or misleading or necessary to correct
any statement in any earlier Proxy Statement which has become false or
misleading.

     Section 3.08. Finders or Brokers. Except for the Financial Adviser, the
Company has not employed any investment banker, broker, finder or intermediary
in connection with the transactions contemplated hereby who might be entitled to
a fee or any commission the receipt of which is conditioned upon consummation of
the Merger or the Asset Sale. The Company has heretofore furnished to Parent a
complete and correct copy of all agreements between the Company and the
Financial Adviser pursuant to which such firm would be entitled to any payment
relating to the transactions contemplated hereby.

     Section 3.09. SEC Filings. (a) The Company has filed with the SEC all
required forms, reports and documents required to be filed by it with the SEC
since December 31, 1995 (collectively, the "Company SEC Reports"), all of which
complied as to form when filed in all material respects with the applicable
provisions of the Securities Act and the Exchange Act, as the case may be. None
of the Company SEC Reports (including all exhibits and schedules thereto and
documents in-


<PAGE>
                                      -15-


corporated by reference therein) contained when filed or (except to the extent
revised or superseded by a subsequent filing with the SEC) contains any untrue
statement of a material fact or omitted or omits to state a material fact
required to be stated therein or necessary to make the statements therein, in
light of the circumstances under which they were made, not misleading.

     (b) The Company will deliver to Parent as soon as they become available
true and complete copies of any report or statement mailed by it to its
securityholders generally or filed by it with the SEC, in each case subsequent
to the date hereof and prior to the Effective Time. As of their respective
dates, such reports and statements (excluding any information therein provided
by Parent or Newco, as to which the Company makes no representation) will not
contain any untrue statement of a material fact or omit to state a material fact
required to be stated therein or necessary to make the statements therein, in
light of the circumstances under which they are made, not misleading and will
comply in all material respects with all applicable requirements of law. The
audited financial statements and unaudited interim financial statements of the
Company to be included or incorporated by reference in such reports and
statements will be prepared in accordance with United States generally accepted
accounting principles applied on a consistent basis throughout the periods
involved and will fairly present the financial position of the Company as of the
dates thereof and the results of operations and cash flow for the periods then
ended (subject, in the case of any unaudited interim financial statements, to
normal year-end adjustments and to the extent they may not include footnotes or
may be condensed or summary statements).

     Section 3.10. Financial Statements. The audited financial statements and
unaudited interim financial statements of the Company included or incorporated
by reference in the Company's forms, reports and documents filed with the SEC
since December 31, 1995 have been prepared in accordance with United States
generally accepted accounting principles ("GAAP") applied on a consistent basis
during the periods involved, and fairly present the financial position of the
Company as of the dates thereof and the results of operations and cash flows for
the periods then ended (subject, in the case of any unaudited interim financial
statements, to normal year-end adjustments and to the extent they may not
include footnotes or may be condensed or summary statements) and such audited
financial statements have been certified as such (without exception) by the
Company's independent auditors.


<PAGE>
                                      -16-


     Section 3.11. Absence of Undisclosed Liabilities. The Company has no
liabilities or obligations of any nature, whether absolute, accrued, unmatured,
contingent or otherwise, or any unsatisfied judgments or any leases of
personalty or realty or unusual or extraordinary commitments, except the
liabilities recorded on the balance sheet of the Company at December 31, 1996
and the notes thereto included in the Company's Annual Report on Form 10-K for
the year ended December 31, 1996, and except for liabilities or obligations
incurred in the ordinary course of business and consistent with past practice
since December 31, 1996 and those that would not individually or in the
aggregate have a Material Adverse Effect.

     Section 3.12. Absence of Changes or Events. Since December 31, 1996:

          (a) there has not been any direct or indirect redemption, purchase or
     other acquisition of any shares of capital stock of the Company, or any
     declaration, setting aside or payment of any dividend or other distribution
     by the Company in respect of its capital stock, other than the payment made
     by the Company with respect to 500,000 shares of Common Stock put to the
     Company by Valcheck Company on June 30, 1997;

          (b) except in the ordinary course of business and consistent with past
     practice, the Company has not incurred any indebtedness for borrowed money,
     or assumed, guaranteed, endorsed or otherwise as an accommodation become
     responsible for the obligations of any other individual, firm or
     corporation, made any loans or advances to any other individual, firm or
     corporation or entered into any commitment or transaction material to the
     Company taken as a whole;

          (c) there has not been any material change in the accounting methods,
     principles or practices of the Company;

          (d) there has not been any damage, destruction or loss, whether or not
     covered by insurance, except for such as would not, individually or in the
     aggregate, have a Material Adverse Effect;

          (e) there has been no change in the business, operations, assets or
     financial condition of the Company that has had or will have a Material
     Adverse Effect;


<PAGE>
                                      -17-


          (f) there has not been any revaluation by the Company of any of its
     material assets, including but not limited to writing down the value of
     inventory or writing off notes or accounts receivable, in any case, other
     than in the ordinary course of business and in connection with the
     revaluation of certain fixed assets as set forth in the Disclosure
     Statement;

          (g) there has not been any increase in or establishment of any bonus,
     insurance, severance, deferred compensation, pension, retirement, profit
     sharing, stock option (including without limitation the granting of stock
     options, stock appreciation rights, performance awards or restricted stock
     awards), stock purchase or other employee benefit plan or agreement or
     arrangement, or any other increase in the compensation payable or to become
     payable to any present or former directors, officers or key employees of
     the Company, except for increases in base compensation in the ordinary
     course of business consistent with past practice, or any employment,
     consulting or severance agreement or arrangement entered into with any such
     present or former directors, officers or key employees; or

          (h) there has not been any agreement by the Company to (i) do any of
     the things described in the preceding clauses (a) through (g) other than as
     expressly contemplated or provided for in this Agreement or (ii) take,
     whether in writing or otherwise, any action which, if taken prior to the
     date of this Agreement, would have made any representation or warranty in
     this Article III untrue or incorrect.

     Section 3.13. Capitalization. The authorized capital stock of the Company
consists of 10,000,000 shares of Common Stock. As of the date hereof, there are
6,538,802 shares of Common Stock outstanding of which 695,396 shares of Common
Stock held in the Company's treasury. As of the date hereof, no shares of Common
Stock were reserved for issuance upon the exercise of outstanding options and
options which may be granted under the Stock Plans of the Company, all of which
options and plans are listed and described in Schedule 3.13 hereto (the "Common
Stock Equivalents"), and the number of shares issuable upon exercise of all such
options is as previously disclosed to Parent by the Company. Except as set forth
above and except for the Common Stock Equivalents there are not outstanding any
shares of capital stock or other voting securities, any existing options,
warrants, calls, subscriptions, or other rights or other agreements or
commitments obligating the


<PAGE>
                                      -18-


Company to issue, transfer or sell any shares of capital stock or voting
securities of the Company or any other securities convertible into or
exchangeable for or evidencing the right to subscribe for any such shares. There
are no outstanding stock appreciation rights with respect to the capital stock
of the Company. All issued and outstanding shares of Common Stock are duly
authorized and validly issued, fully paid, nonassessable and free of preemptive
rights with respect thereto. The Company has no subsidiaries. There are no
outstanding obligations of the Company to repurchase, redeem or otherwise
acquire any shares of capital stock. The Company does not own, directly or
indirectly, any capital stock or other ownership interest in any corporation,
partnership, joint venture, limited liability company or other entity which is
material to the business of the Company.

     Section 3.14. Litigation. There is no (i) claim, action, suit,
investigation or proceeding pending or, to the knowledge of the Company,
threatened against or relating to the Company before any court or governmental
or regulatory authority or body or arbitration tribunal, or (ii) outstanding
judgment, order, writ, injunction or decree, or application, request or motion
therefor, of any court, governmental agency or arbitration tribunal in a
proceeding to which the Company or any of its assets was or is a party except,
in the case of clauses (i) and (ii) above, such as would not, individually or in
the aggregate, either prevent or materially delay the Company's ability to
consummate the Merger or the other transactions contemplated hereby or have a
Material Adverse Effect.

     Section 3.15. Insurance. Schedule 3.15 hereto lists all material insurance
policies in force on the date hereof covering the businesses, properties and
assets of the Company and all claims against such policies. All such policies
are currently in effect and true and complete copies of all such policies have
been delivered to Parent. The Company has not received notice of the
cancellation of any of such insurance in effect on the date of this Agreement.
As of the date hereof, there are no material claims by the Company under any
such policy or instrument as to which any insurance company is denying liability
or defending under a reservation of rights clause. To the Company's best
knowledge, all necessary notifications of claims have been made to insurance
carriers other than those which would not have a Material Adverse Effect.

     Section 3.16. Compliance with Law. The Company has not violated or failed
to comply with any statute, law, ordinance, regulation, rule or order of any
foreign, federal, state


<PAGE>
                                      -19-


or local government or any other governmental department or agency, or any
judgment, decree or order of any court, applicable to its business or operations
except where any such violation or failure to comply would not, individually or
in the aggregate, have a Material Adverse Effect. The Company has all permits,
licenses and franchises from governmental agencies required to conduct its
businesses as now being conducted, except for such permits, licenses and
franchises the absence of which would not, individually or in the aggregate,
have a Material Adverse Effect or prevent or materially delay the consummation
of the Merger.

     Section 3.17. Employee Benefits. (a) Schedule 3.17 contains a true and
complete list of each "employee benefit plan" (within the meaning of section
3(3) of the Employee Retirement Income Security Act of 1974, as amended
("ERISA"), including, without limitation, multiemployer plans within the meaning
of ERISA section 3(37)), stock purchase, stock option, severance, employment,
change-in-control, fringe benefit, collective bargaining, bonus, incentive,
deferred compensation and all other employee benefit plans, agreements,
programs, policies or other arrangements, whether or not subject to ERISA, under
which any employee or former employee of the Company has any present or future
right to benefits or under which the Company has any present or future material
liability, other than any such plan or plans that, individually or in the
aggregate, do not provide for any payment or payments or unrecorded liabilities
in excess of $50,000.

     (b) With respect to each Company Plan, the Company has delivered or made
available to Parent a current, accurate and complete copy (or, to the extent no
such copy exists, an accurate description) thereof and, to the extent
applicable: (i) any related trust agreement or other funding instrument; (ii)
the most recent determination letter, if applicable; (iii) any summary plan
description for a Company Plan; and (iv) for the most recent year (A) the Form
5500 and attached schedules, (B) audited financial statements and (C) actuarial
valuation reports;

     (c) Except to the extent not reasonably expected to have a Material Adverse
Effect: (i) each Company Plan has been established and administered in
accordance with its terms, and in compliance with the applicable provisions of
ERISA, the Code and other applicable laws, rules and regulations; (ii) each
Company Plan which is intended to be qualified within the meaning of Code
section 401(a) has received a favorable determination letter as to its
qualification, and nothing has occurred,


<PAGE>
                                      -20-


whether by action or failure to act, that could reasonably be expected to cause
the loss of such qualification; (iii) no event has occurred and no condition
exists that would subject the Company to any material tax, fine, lien, penalty
or other liability imposed by ERISA, the Code or other applicable laws, rules
and regulations; (iv) for each Company Plan with respect to which a Form 5500
has been filed, no material change has occurred with respect to the matters
covered by the most recent Form since the date thereof; and (v) no "reportable
event" (as such term is defined in ERISA section 4043), "prohibited transaction"
(as such term is defined in ERISA section 406 and Code section 4975) or
"accumulated funding deficiency" (as such term is defined in ERISA section 302
and Code section 412 (whether or not waived)) has occurred with respect to any
Company Plan within the last five years for which has resulted or is reasonably
likely to result in any material liability that remains unsatisfied;

     (d) Except as set forth in the Disclosure Statement, with respect to each
of the Company Plans that is not a multiemployer plan within the meaning of
section 4001(a)(3) of ERISA but is subject to Title IV of ERISA, as of the
Closing Date, the assets of each such Company Plan are at least equal in value
to the present value of the accrued benefits (vested and unvested) of the
participants in such Company Plan on a termination and projected benefit
obligation basis, based on the actuarial methods and assumptions indicated in
the most recent actuarial valuation reports;

     (e) Except to the extent not reasonably expected to have a Material Adverse
Effect: with respect to any Company Plan, (i) no actions, suits or claims (other
than routine claims for benefits in the ordinary course) are pending or
threatened, (ii) no facts or circumstances exist that could give rise to any
such actions, suits or claims, and (iii) no written or oral communication has
been received from the PBGC in respect of any Company Plan subject to Title IV
of ERISA concerning the funded status of any such plan or any transfer of assets
and liabilities from any such plan in connection with the transactions
contemplated herein; and

     (f) Except as set forth in the Disclosure Statement, no Company Plan exists
that could result in the payment to any present or former employee of the
Company of any money or other property or accelerate or provide any other rights
or benefits to any present or former employee of the Company as a result of the
transaction contemplated by this Agreement, whether or not such payment would
constitute a parachute payment within the


<PAGE>
                                      -21-


meaning of Code section 280G and whether or not some other future event is
required to trigger payment or otherwise result in liability to the Company.

     Section 3.18. Taxes. Except as set forth in the Disclosure Statement, the
Company and any consolidated, combined, unitary or aggregate group for tax
purposes of which the Company or any former subsidiary is or was a member has
(x) timely filed (or there have been filed on its behalf) with the appropriate
governmental authorities all Tax Returns (as hereinafter defined) required to be
filed by it on or prior to the date hereof, and (y) duly paid in full or made
provision in accordance with United States GAAP (or there has been paid or
provision has been made on its behalf) for the payment of all Taxes (as
hereinafter defined) for all periods ending through the date hereof, except for
any such filings or payments which would not, individually or in the aggregate
have a Material Adverse Effect.

     "Taxes" shall mean any and all taxes, charges, fees, levies or other
assessments, including, without limitation, income, gross receipts, excise, real
or personal property, sales, withholding, social security, occupation, use,
service, service use, license, net worth, payroll, franchise, transfer and
recording taxes, fee and charges, imposed by the Service or any taxing authority
(whether domestic or foreign including, without limitation, any state, county,
local or foreign government or any subdivision or taxing agency thereof
(including a United States possession)), whether computed on a separate,
consolidated, unitary, combined or any other basis; and such term shall include
any interest whether paid or received, fines, penalties or additional amounts
attributable to, or imposed upon, or with respect to, any such taxes, charges,
fees, levies or other assessments. "Tax Return" shall mean any report, return,
document, declaration or other information or filing required to be supplied to
any taxing authority or Jurisdiction (foreign or domestic) with respect to
Taxes, including, without limitation, information returns, any documents with
respect to or accompanying payments of estimated Taxes, or with respect to or
accompanying requests for the extension of time in which to file any such
report, return, document declaration or other information.

     Section 3.19. Contracts. Each note, bond, mortgage, indenture, lease,
license, contract, agreement or other instrument or obligation to which the
Company is a party or by which any of it or any of its properties or assets may
be bound (collectively, the "Contracts") is legally valid and binding


<PAGE>
                                      -22-


against the Company and, to the Company's best knowledge, each other party
thereto and in full force and effect, except where failure to be legally valid
and binding and in full force and effect would not, individually or in the
aggregate, have a Material Adverse Effect, and there are not defaults thereunder
by the Company and, to the Company's best knowledge, any other party thereto,
except those defaults that would not have a Material Adverse Effect on the
Company. The Company has previously made available for inspection by Newco or
its representatives all material Contracts listed on Schedule 3.19.

     Section 3.20. Related Party Transactions. Except as set forth in the
Disclosure Statement or in the Company SEC Documents, no director, officer,
partner, employee, "affiliate" or "associate" (as such terms are defined in Rule
12b-2 under the Exchange Act) of the Company has borrowed money from or has
outstanding any indebtedness or other similar obligations to the Company.

     Section 3.21. Real Property. The Company has sufficient title or leaseholds
to real property to conduct its business as currently conducted with only such
exceptions as individually or in the aggregate would not have a Material Adverse
Effect.

     Section 3.22. Environmental Matters. Except as would not result in a
Material Adverse Effect, and except as disclosed in the Disclosure Statement:

          (i) The Company holds all Environmental Permits (as defined below),
     and the Company is in compliance with all Environmental Laws;

          (ii) As of the date hereof, there are no Environmental Claims (as
     defined below) pending or, to the knowledge of the Company, threatened
     against the Company;

          (iii) The Company is not a party to any consent decree, order or
     agreement which requires performance of any response or corrective action
     to address any Hazardous Material or any violation of Environmental Law;

          (iv) To the knowledge of the Company, there are no (A) underground
     storage tanks, (b) polychlorinated biphenyls, (C) friable asbestos or
     asbestos-containing materials, (D) sumps, (E) surface impoundments, (F)
     landfills, or (G) sewers or septic systems present at any facility
     currently owned or leased by the Company that is expected


<PAGE>
                                      -23-


     to give rise to liability of the Company under any Environmental Laws;

          (v) To the knowledge of the Company, there are no events or
     conditions, including without limitation the release, threatened release,
     emission, discharge, generation, treatment, storage or disposal of
     Hazardous Materials (as defined below), that would reasonably be expected
     to give rise to liability of the Company under any Environmental Laws;

          (vi) The Company has not assumed by contract any liabilities or
     obligations under any Environmental Laws; and

          (vii) For purposes of this Agreement, the following terms shall have
     the following meanings:

          "Environmental Claim" means any written notice, claim, demand, suit,
     complaint, proceeding or other communication by any person alleging
     liability or potential liability (including without limitation liability or
     potential liability for investigatory costs, cleanup costs, governmental
     response costs, natural resource damages, property damage, personal injury,
     fines or penalties) under any Environmental Laws, including without
     limitation any liability resulting from the presence, discharge, emission,
     release or threatened release of any Hazardous Materials at any location,
     whether or not owned, leased or operated by the Company.

          "Environmental Laws" means all applicable foreign, federal, state and
     local statutes, rules, regulations, ordinances, common law, orders and
     decrees relating in any manner to pollution or protection of the
     environment, including without limitation the Comprehensive Environmental
     Response, Compensation and Liability Act of 1980, the Solid Waste Disposal
     Act, the Clean Air Act, the Clean Water Act, the Toxic Substances Control
     Act, the Emergency Planning and Community-Right-to-Know Act, the
     Occupational Safety and Health Act and the Safe Drinking Water Act, all as
     amended.

          "Environmental Permits" means all permits, licenses, registrations and
     other governmental authorizations required under Environmental Laws for the
     Company to conduct its operations and businesses.


<PAGE>
                                      -24-


          "Hazardous Materials" means all hazardous or toxic substances, wastes,
     materials or chemicals, petroleum (including crude oil or any fraction
     thereof) and petroleum products, asbestos and asbestos-containing
     materials, pollutants, contaminants and all other materials and substances
     regulated by any Environmental Law.

     Section 3.23. Intellectual Property. Schedule 3.23 sets forth a list of all
material registered and material unregistered Intellectual Property (as defined
below) owned by the Company and used in the conduct of its business and all
agreements granting any right to use or practice any right relating to the
Intellectual Property currently used in the conduct of the Company's business
(the "Licenses") as of the date hereof. Except as set forth in the Disclosure
Statement (i) the Company is the sole owner of all of its rights under the
Licenses free and clear of any liens, claims, encumbrances or interests; (ii)
the Company is the sole owner of, or has a valid right to use pursuant to a
License, all patents and patent applications, registered and unregistered
trademarks, service marks, trade names, trade dress, logos, company names and
other source or business identifiers, including all goodwill associated
therewith, the names, likenesses and other attributes of individuals, registered
and unregistered copyrights, computer programs and databases, trade secrets,
proprietary technology, know-how, industrial designs and other confidential
information and any pending applications for any of the foregoing (collectively,
the "Intellectual Property") currently used in the conduct of the Company's
business, free and clear of any liens, claims, encumbrances or interests; (iii)
to the Company's best knowledge, the present operations of the Company do not,
and its past operations did not, infringe upon, violate, interfere or conflict
with the rights of others with respect to any Intellectual Property, and no
claim is pending or, to the Company's best knowledge, threatened, to this
effect; (iv) to the Company's best knowledge, none of the Intellectual Property
is invalid or unenforceable, or has not been used or enforced or has failed to
be used or enforced in a manner that would result in the abandonment,
cancellation or unenforceability of any of the Intellectual Property and no
claim is pending or, to the Company's best knowledge, threatened, to this
effect; (v) no License provision or any other contract, agreement or
understanding to which the Company is a party would prevent the continued use by
the Company (as currently used by the Company) of any Intellectual Property
following the consummation of the transactions contemplated hereby; (vi) to the
Company's best knowledge, no person is infringing upon or otherwise violating



<PAGE>
                                      -25-


any Intellectual Property or License; and (vii) there are no claims pending or,
to the Company's best knowledge, threatened in connection with any License, in
all cases in clauses (i) through (vii) of this Section 3.23 with only such
exceptions as would not, individually or in the aggregate, have a Material
Adverse Effect.


                                   ARTICLE IV

                                    COVENANTS


     Section 4.01. Conduct of Business of the Company. Except as set forth in
the Disclosure Statement and as expressly agreed to in writing by Parent, during
the period from the date of this Agreement to the Effective Time, the Company
will conduct its operations according to its ordinary and usual course of
business consistent with past practice, and will use all commercially reasonable
efforts to preserve intact its business organization, to keep available the
services of its officers and employees and to maintain satisfactory
relationships with suppliers, distributors, customers and others having business
relationships with it and will take no action which would adversely affect its
ability to consummate the Merger or the other transactions contemplated hereby.
Without limiting the generality of the foregoing, and except as otherwise
expressly provided in this Agreement or the Asset Purchase Agreement, prior to
the Effective Time, the Company will not, without the prior written consent of
Parent and except as disclosed in the Disclosure Statement:

          (a) amend its Restated Certificate of Incorporation (or other
     applicable charter document) or By-Laws;

          (b) authorize for issuance, issue, sell, deliver, grant any options
     for, or otherwise agree or commit to issue, sell or deliver any shares of
     any class of capital stock of the Company or any securities convertible
     into or exchangeable or exercisable for shares of any class of capital
     stock or any other ownership interest (including, but not limited to, stock
     appreciation rights or phantom stock) of the Company, other than pursuant
     to and in accordance with the terms of the Common Stock Equivalents
     outstanding on the date hereof and listed on Schedule 3.13;


<PAGE>
                                      -26-


          (c) split, combine or reclassify any shares of its capital stock,
     declare, set aside or pay any dividend or other distribution (whether in
     cash, stock or property or any combination thereof) in respect of its
     capital stock or purchase, redeem or otherwise acquire any shares of its
     own capital stock;

          (d) (i) create, incur, assume, maintain or permit to exist any
     long-term debt or any short-term debt for borrowed money other than under
     existing lines of credit and except for short-term debt incurred in the
     ordinary course of business and consistent with past practice; (ii) assume,
     guarantee, endorse or otherwise become liable or responsible (whether
     directly, contingently or otherwise) for the obligations of any other
     person; or (iii) make any loans, advances or capital contributions to, or
     investments in, any other person in excess of $50,000 in the aggregate
     (other than investments in marketable securities made in the ordinary
     course of business of the Company and consistent with past practice);

          (e) except as may be required by law, enter into, adopt or amend or
     terminate any bonus, profit sharing, compensation, severance, termination,
     stock option, stock appreciation right, restricted stock, performance unit,
     stock equivalent, stock purchase agreement, pension, retirement, deferred
     compensation, employment, severance or other employee benefit agreement,
     trust, plan, fund or other arrangement for the benefit or welfare of any
     current or former director, officer or employee in any manner, or (except
     for normal increases in salary or wages of employees who are not officers
     of the Company in the ordinary course of business consistent with past
     practice that, in the aggregate, do not result in a material increase in
     benefits or compensation expense to the Company, and as required under
     existing agreements) increase in any manner the compensation or fringe
     benefits of any current or former director, officer or employee or grant
     any severance or termination pay or pay any benefit not required by any
     plan, agreement, trust, fund, policy and arrangement as in effect as of the
     date hereof;

          (f) except for sales of inventory in the ordinary course of business
     and consistent with past practice, sell, transfer, lease or otherwise
     dispose of, or encumber, or agree to sell, transfer, lease, or otherwise
     dispose of or encumber, any assets, properties, real, personal or mixed not
     in excess of $50,000 individually;


<PAGE>
                                      -27-


          (g) enter into any agreements, commitments or contracts, except
     agreements, commitments or contracts either (i) for the purchase, sale or
     lease of goods or services in the ordinary course of business and
     consistent with past practice or (ii) which do not, individually, relate to
     the making of payments or the provision of services for consideration in
     excess of $50,000 over the term of any such agreement, commitment or
     contract;

          (h) authorize, recommend, propose or announce an intention to
     authorize, recommend or propose, or enter into any agreement in principle
     or an agreement with respect to, any plan of liquidation or dissolution,
     any acquisition (by merger, consolidation or acquisition of assets or
     securities or any disposition of any assets or securities) of any
     corporation, partnership or other business organization or division thereof
     or any change in its capitalization, or any entry into a material contract
     or any amendment or modification of any material contract or any release or
     relinquishment of any material contract rights not in the ordinary course
     of business and consistent with past practice or modify or amend the
     contracts between the parties referred to in paragraph 15 of the Disclosure
     Letter;

          (i) except as previously approved by the Board of Directors of the
     Company prior to the date hereof and as identified to Parent prior to the
     date hereof, authorize or commit to make capital expenditures in any
     calendar month in excess of $100,000; provided, however, that amounts not
     authorized or committed in any calendar month may be carried forward to
     future calendar months;

          (j) permit any material insurance policy naming the Company as a
     beneficiary or a loss payee to be cancelled, terminated or materially
     altered;

          (k) maintain its books and records in a manner not in the ordinary
     course of business and consistent with past practice;

          (l) enter into any hedging, option, derivative or other similar
     transaction;

          (m) change any assumption underlying, or method of calculating, any
     bad debt, contingency, provision or other reserve;


<PAGE>
                                      -28-


          (n) pay, discharge or satisfy any claims, liabilities or obligations
     (absolute, accrued, contingent or otherwise), other than the payment,
     discharge or satisfaction of liabilities in the ordinary course of business
     and consistent with past practice;

          (o) except as may be required as a result of a change in law or in
     generally accepted accounting principles, change any of the accounting
     practices or principles used by it;

          (p) make any material tax election or settle or compromise any
     material federal, state, local or foreign tax liability;

          (q) settle or compromise any pending or threatened suit, action or
     claim which is material;

          (r) collect receivables or pay payables or purchase inventory or make
     shipments to customers, other than in the ordinary course of business
     consistent with past practice;

          (s) modify the amount spent on advertising for the Company as a whole
     and the allocation between each of the check business and the P&C Business
     from the schedule related thereto previously delivered by the Company to
     Parent; or

          (t) agree to do any of the foregoing or any action which would make
     any of the representations or warranties of the Company contained in this
     Agreement untrue and incorrect as of the date when made if such action had
     then been taken.

     Section 4.02. Other Potential Bidders. (a) The Company, its affiliates and
their respective officers, directors, employees, representatives and agents
shall immediately cease any existing discussions or negotiations, if any, with
any parties conducted heretofore with respect to any acquisition or exchange of
all or any material portion of the assets of, or any equity interest in, the
Company or any business combination with the Company other than a sale of assets
and assumption of liabilities pursuant to the Asset Purchase Agreement. The
Company may, directly or indirectly, furnish information and access, in each
case only in response to unsolicited requests therefor made after the date
hereof, to any corporation, partnership, person or other entity or group
pursuant to


<PAGE>
                                      -29-


confidentiality agreements, and may participate in discussions and negotiate
with such entity or group concerning any merger, sale of assets, sale of shares
of capital stock or similar transaction involving the Company or any division of
the Company, if such entity or group has submitted a bona fide written proposal
to the Board relating to any such transaction and the Board by a majority vote
determines in its good faith judgment, based upon the written advice of outside
counsel, that failing to take such action would constitute a breach of the
Board's fiduciary duty under applicable law; provided, however, that the Company
may furnish information and access, and participate in discussing and negotiate,
with respect to a sale of assets and assumption of liabilities pursuant to the
Asset Purchase Agreement. The Board shall notify Parent immediately if any such
proposal is made and shall in such notice indicate in reasonable detail the
identity of the offeror and the terms and conditions of any proposal and shall
keep Parent promptly advised of all material developments in connection
therewith. Except as set forth above, neither the Company or any of its
affiliates, nor any of its or their respective officers, directors, employees,
representatives or agents shall, directly or indirectly, encourage, solicit,
participate in or initiate discussions or negotiations with, or provide any
information to, any corporation, partnership, person or other entity or group
(other than Parent and Newco, any affiliate or associate of Parent and Newco or
any designee of Parent and Newco) concerning any merger, sale of assets, sale of
shares of capital stock or similar transactions involving the Company or any
division of the Company (other than with respect to the assets and liabilities
to be transferred pursuant to the Asset Purchase Agreement), provided, however,
that nothing herein shall prevent the Board from taking, and disclosing to the
Company's stockholders, a position contemplated by Rules 14D-9 and 14e-2
promulgated under the Exchange Act with regard to any tender offer, provided,
further, that the Board shall not recommend that the stockholders of the Company
tender their Shares in connection with any such tender offer unless the Board by
a majority vote determines in its good faith judgment that, based upon the
written advice of outside counsel, failing to take such action would constitute
a breach of the Board's fiduciary duty under applicable law.

     (b) Notwithstanding anything in this Agreement to the contrary, no action
taken by the Board, based upon the written advice of outside counsel, in the
exercise of its fiduciary duties, shall constitute a breach of any provision of
this Agreement.


<PAGE>
                                      -30-


     Section 4.03. Access to Information. (a) From the date of this Agreement
until the Effective Time, the Company will give Parent and Newco and their
authorized representatives (including counsel, environmental and other
consultants, accountants, auditors, and intellectual property counsel and
agents) full access during normal business hours to all facilities, personnel
and operations and to all books and records of the Company, will permit Parent
and Newco to make such inspections as they may reasonably require and will cause
its officers to furnish Parent with such financial and operating data and other
information with respect to the businesses and properties of the Company as
Parent may from time to time reasonably request.

     (b) Parent will permit the Company and its agents, including its counsel
and auditors, to have access to Parent's books and records and personnel for the
purpose of conducting customary due diligence regarding the accuracy of the
Parent SEC Documents.

     (c) Each of Parent and Newco will hold and will cause their respective
authorized representatives, including consultants and advisors, to hold in
strict confidence pursuant to the Confidentiality Agreement dated October 21,
1996 between Parent and the Company (the "Confidentiality Agreement") all
documents and information concerning the Company furnished to Parent or Newco in
connection with the transactions contemplated by this Agreement. The Company
will hold and will cause its respective authorized representatives, including
consultants and advisers, to hold in strict confidence pursuant to the
Confidentiality Agreement all documents and information concerning the Parent
and Newco furnished to the Company in connection with the transactions
contemplated by this Agreement.

     Section 4.04. Commercially Reasonable Efforts; Other Actions. Subject to
the terms and conditions herein provided, Parent, Newco and the Company shall
use all commercially reasonable efforts to take, or cause to be taken, all other
actions and do, or cause to be done, all other things necessary, proper or
appropriate under applicable laws and regulations to consummate and make
effective as soon as practicable the transactions contemplated by this
Agreement, including, without limitation, (i) the filing of Notification and
Report Forms under the HSR Act with the Federal Trade Commission (the "FTC") and
the Antitrust Division of the Department of Justice (the "Antitrust Division")
and using all commercially reasonable efforts to respond as promptly as
practicable to all inquiries received from the FTC or the Antitrust Division for
additional


<PAGE>
                                      -31-


information or documentation, (ii) the obtaining of all necessary consents,
approvals or waivers, and (iii) the lifting of any legal bar to the Merger.
Parent shall cause Newco to perform all of its obligations under this Agreement
and shall not take any action which would cause the Company to fail to perform
its obligations hereunder. The Company shall not take any action which would
cause Parent or Newco to fail to perform its obligations hereunder.

     Section 4.05. Public Announcements. Before issuing any press release or
otherwise making any public statement with respect to the Merger or any of the
other transactions contemplated hereby, Parent, Newco and the Company will
consult with, and obtain the consent of, which consent shall not be unreasonably
withheld, each other as to its form and substance and shall not issue any such
press release or make any such public statement prior to obtaining such consent,
except as may be required by law or any listing agreement with its securities
exchange.

     Section 4.06. Notification of Certain Matters. The Company shall give
prompt notice to Parent of any notice of, or other communication relating to, a
default or event which, with notice or lapse of time or both, would become a
default, received by the Company subsequent to the date of this Agreement and
prior to the Effective Time, under any contract material to the business,
operations, assets or financial condition of the Company to which the Company is
a party or is subject. Each of the Company and Parent shall give prompt notice
to the other party of (a) any notice or other communication from any third party
alleging that the consent of such third party is or may be required in
connection with the Merger or other transactions contemplated hereby, (b) the
occurrence or existence of any event which would, or could with the passage of
time or otherwise, make any representation or warranty made by such party
contained herein untrue or (c) any failure of such party to comply with or
satisfy any covenant, condition or agreement to be complied with or satisfied by
it hereunder; provided, however, that the delivery of any notice pursuant to
this Section 4.06 shall not limit or otherwise affect the remedies available
hereunder to the party receiving such notice.

     Section 4.07. Indemnification. (a) For six years after the Effective Time,
Parent shall cause the Surviving Corporation to indemnify, defend and hold
harmless the present and former directors and officers of the Company,
determined as of the Effective Time, against all losses, claims, damages,
expenses or liabilities (collectively, "Costs") (but only to the


<PAGE>
                                      -32-


extent such costs are not otherwise covered by insurance or are not promptly
paid by insurance) arising out of actions or omissions or alleged actions or
omissions occurring at or prior to the Effective Time to the extent permitted or
required under applicable law and the Company's Restated Certificate of
Incorporation and By-Laws in effect at the date hereof (to the extent consistent
with applicable law).

     (b) For a period of three years after the Effective Time, the Surviving
Corporation shall use its best efforts to cause to be maintained in effect the
current policies of directors' and officers' liability insurance maintained by
the Company (provided that the Surviving Corporation may substitute therefor
policies of at least the same coverage and amounts containing terms and
conditions which are no less advantageous) with respect to claims arising from
facts or events which occurred before the Effective Time to the extent
available; provided, however, that the Surviving Corporation shall not be
obligated to make annual premium payments for such insurance to the extent such
premiums exceed 150% of the annual premiums paid as of the date hereof by the
Company for such insurance (which the Company represents and warrants to be not
more than $60,000).

     (c) Parent hereby agrees to guarantee each and every one of the obligations
of the Surviving Corporation set forth in Sections 4.07(a) and 4.07(b).

     Section 4.08. Expenses. Except as set forth in Section 6.03, Parent and
Newco, on the one hand, and the Company, on the other hand, shall bear their
respective expenses incurred in connection with the Merger, including, without
limitation, the preparation, execution and performance of this Agreement and the
transactions contemplated hereby and all fees and expenses of investment
bankers, finders, brokers, agents, representatives, counsel and accountants.

     Section 4.09. Resignation of Directors. Prior to the Effective Time, the
Company shall take all commercially reasonable efforts to deliver to Parent the
resignation of such directors of the Company as Parent shall specify, effective
at the Effective Time.

     Section 4.10. Asset Purchase Agreement. (a) The Company shall not amend the
Asset Purchase Agreement or waive any of its rights thereunder without the prior
written consent of Parent.


<PAGE>
                                      -33-


     (b) The Company shall keep Parent reasonably informed of the status of the
financing related to the Asset Purchase Agreement.


                                    ARTICLE V

                        CONDITIONS TO THE OBLIGATIONS OF
                          PARENT, NEWCO AND THE COMPANY


     Section 5.01. Conditions to Obligations of Parent, Newco and the Company.
The respective obligations of each party to effect the Merger shall be subject
to the fulfillment at or prior to the Effective Time of each of the following
conditions:

          (a) this Agreement, the Asset Purchase Agreement, the Merger and the
     transactions contemplated by the Asset Purchase Agreement shall have been
     adopted by the affirmative vote of the stockholders of the Company by the
     Requisite Vote;

          (b) any waiting period applicable to the Merger under the HSR Act
     shall have terminated or expired; and

          (c) there shall not have been any action taken, or any statute, rule,
     regulation, judgment, decree, order or injunction proposed, sought,
     promulgated, enacted, entered, enforced or deemed applicable to the Merger,
     or any other action shall have been taken, proposed or threatened, by any
     state or federal government or governmental authority or by any U.S. or
     Canadian court, that presents substantial likelihood of prohibiting or
     restricting consummation of the Merger.

     Section 5.02. Conditions to Obligations of Parent and Newco. The
obligations of Parent and Newco to effect the Merger shall be subject to the
fulfillment at or prior to the Effective Time of each of the following
conditions:

          (a) there shall not have occurred any event or circumstances that has
     had or is reasonably likely to have a Material Adverse Effect on the
     Company;

          (b) all representations and warranties of the Company under this
     Agreement which are qualified as to materiality shall be true and correct
     in all respects and all


<PAGE>
                                      -34-


     representations and warranties of the Company under this Agreement that are
     not qualified as to materiality shall be true and correct in all material
     respects on and as of the Effective Time;

          (c) the Company shall have performed in all material respects all
     covenants and agreements required to be performed by it prior to the
     Effective Time;

          (d) Parent shall have received a certificate signed on behalf of the
     Company by its chief executive officer to the effect set forth in clauses
     (b) and (c) above; and

          (e) all conditions under the Asset Purchase Agreement shall have been
     satisfied or waived and the transactions contemplated thereby shall have
     been consummated.

     Section 5.03. Conditions to Obligations of Company. The obligations of the
Company to effect the Merger shall be subject to the fulfillment at or prior to
the Effective Time of each of the following conditions:

          (a) all representations and warranties of Parent and Newco under this
     Agreement which are qualified as to materiality shall be true and correct
     in all respects and all representations and warranties of Parent and Newco
     under this Agreement that are not qualified as to materiality shall be true
     and correct in all material respects on and as of the Effective Time.

          (b) Parent and Newco shall have performed in all material respects all
     covenants and agreements required to be performed by each of them prior to
     the Effective Time.


                                   ARTICLE VI

                         TERMINATION; AMENDMENT, WAIVER


     Section 6.01. Termination. This Agreement may be terminated and the Merger
may be abandoned at any time prior to the Effective Time, whether before or
after stockholder approval thereof:

          (a) by mutual written consent of Parent, Newco and the Company;


<PAGE>
                                      -35-


          (b) by Parent and Newco or the Company if any court of competent
     jurisdiction in the United States or Canada or other United States or
     Canadian governmental body shall have issued a final order, injunction,
     decree or ruling or taken any other final action restraining, enjoining or
     otherwise prohibiting the Merger and such order, injunction, decree, ruling
     or other action is or shall have become nonappealable; provided that the
     right to terminate this Agreement pursuant to this Section 6.01(b) shall
     not be available to any party which has not used its reasonable best
     efforts to cause any such order, injunction, decree, ruling or other action
     to be lifted;

          (c) by either the Parent and Newco or the Company if the stockholders
     of the Company fail to adopt and approve this Agreement, the Asset Purchase
     Agreement, the Merger and the transactions contemplated by this Agreement
     and the Asset Purchase Agreement at the Special Meeting and any adjournment
     thereof, by the Requisite Vote;

          (d) by the Company if a corporation, partnership, person or other
     entity or group shall have made a bona fide offer not solicited in
     violation of Section 4.02 that the Board by a majority vote determines in
     its good faith judgment and in the exercise of its fiduciary duties (i),
     based upon the advice of the Financial Advisor, is more favorable to the
     Company's stockholders than the Merger and (ii), based upon the written
     advice of outside counsel, must not make or must withdraw or modify its
     recommendation of the Merger in order to avoid breaching its fiduciary
     duties under applicable law; provided, however, that such termination under
     this clause shall not be effective (i) unless Parent or Newco does not,
     within 5 business days of receipt of the Company's notification of its
     intention to enter into a definitive agreement with respect to a superior
     proposal, make an offer that the Board by a majority vote determines in its
     good faith judgment and in the exercise of its fiduciary duties, based upon
     the advice of the Financial Advisor, is at least as favorable to the
     Company's stockholders as the superior proposal and (ii) until the Company
     has made payment of the full fee and expense reimbursement required by
     Section 6.03;

          (e) by Parent and Newco, if (i) there shall have been a breach of any
     representation or warranty on the part of the Company that is or will have
     a Material Adverse Effect on the Company or which materially adversely



<PAGE>
                                      -36-


     affects the ability of the Company to consummate the Merger, (ii) there
     shall have been a breach of any covenant or agreement on the part of the
     Company which is or will result in a Material Adverse Effect on the Company
     or materially adversely affects the ability of the Company to consummate
     the Merger, which shall not have been cured prior to the earlier of (A) 10
     days following notice of such breach and (B) two business days prior to the
     Closing Date, (iii) the Company shall engage in negotiations with any
     entity or group (other than Parent or Newco) that has proposed a Third
     Party Acquisition (as defined below), (iv) the Board (A) shall have
     withdrawn or modified in a manner adverse to Newco its approval or
     recommendation of this Agreement or the Merger or shall have recommended
     another offer or transaction or shall have adopted any resolution to effect
     any of the foregoing or (B), in response to any tender or exchange offer
     for more than 20% of the outstanding Common Stock, shall not have
     recommended rejection of such tender offer or exchange offer within the
     time periods specified by applicable law, or shall have adopted any
     resolution to effect any of the foregoing; (v) the existing Asset Purchase
     Agreement shall have become terminable by the Company and the Company shall
     not have entered into a substitute Asset Purchase Agreement with another
     party within 2 Business Days; or (vi) the Company shall have failed to mail
     the Proxy Statement as promptly as practicable after the clearance thereof
     by the SEC or the Company has failed to include in the Proxy Statement the
     Board's recommendation of the Merger;

          (f) by the Company if (i) there shall have been a breach of any
     representation or warranty on the part of Parent or Newco which materially
     adversely affects (or materially delays) the consummation of the Merger or
     (ii) there shall have been a material breach of any covenant or agreement
     on the part of Parent or Newco and which materially adversely affects (or
     materially delays) the consummation of the Merger which shall not have been
     cured prior to the earliest of (A) 10 days following notice of such breach
     and (B) two business days prior to the Closing Date; or

          (g) by Parent and Newco or the Company if the Merger shall not have
     been consummated on or before the date that is 5 months from the date of
     this Agreement; provided that the right to terminate this Agreement
     pursuant to this Section 6.01(g) shall not be available to any party which



<PAGE>
                                      -37-


     has not used its reasonable best efforts to cause the Merger to be
     consummated.

     Section 6.02. Effect of Termination. In the event of the termination and
abandonment of this Agreement pursuant to Section 6.01, this Agreement shall
forthwith become void and have no effect, without any liability on the part of
any party hereto or its affiliates, directors, officers or stockholders, other
than the provision of this Section 6.02 and Section 6.03 hereof. Nothing
contained in this Section 6.02 shall relieve any party from liability for any
breach of this Agreement.

     Section 6.03. Certain Payments. (a) In the event Parent and Newco terminate
this Agreement pursuant to Section 6.01(e)(i), (ii) or (v) hereof, Parent and
Newco would suffer direct and substantial damages, which damages cannot be
determined with reasonable certainty. To compensate Parent and Newco for such
damages, the Company shall pay to Parent, as liquidated damages immediately upon
such a termination, an amount equal to the reasonable, documented out-of-pocket
third party expenses of Parent and Newco incurred in connection with the
transactions contemplated hereby, not to exceed $600,000 in the aggregate. It is
specifically agreed that the amount to be paid pursuant to this Section 6.03(a)
represents liquidated damages and not a penalty.

     (b) If

          (i) Parent and Newco terminate this Agreement pursuant to Section
     6.01(e)(vi) hereof and, within 18 months thereafter the Company enters into
     an agreement with respect to a Third Party Acquisition, or a Third Party
     Acquisition occurs, involving any party (or any affiliate thereof) (x) with
     whom the Company (or its agents) had negotiations with a view to a Third
     Party Acquisition, (y) to whom the Company (or its agents) furnished
     information with a view to a Third Party Acquisition or (z) who had
     submitted a proposal or expressed an interest in a Third Party Acquisition,
     in the case of each of clauses (x), (y) and (z) after the date hereof and
     prior to such termination; or

          (ii) Parent and Newco terminate this Agreement pursuant to Section
     6.01(e)(iii) or (vi), and within 18 months thereafter a Third Party
     Acquisition shall occur involving a consideration for Shares (including the
     value of any stub equity) in excess of the Merger Consideration; or


<PAGE>
                                      -38-


          (iii) (A) the Company terminates this Agreement pursuant to 6.01(d)
     hereof or (B) Parent and Newco or the Company terminate this Agreement
     pursuant to Section 6.01(c) hereof or (C) Parent and Newco terminate this
     Agreement pursuant to Section 6.01(e)(iv),

the Company shall pay to Parent and Newco either prior to termination in the
case of the event described in Section 6.03(iii)(A) or within one business day
following the execution and delivery of such agreement or such occurrence or
termination, as the case may be, in the case of the event described in Section
6.03(i), (ii), (iii)(B) or (iii)(C), a fee, in cash, of $1,300,000, plus
reasonable, documented out-of-pocket third party expenses of Parent and Newco
incurred in connection with the transactions contemplated hereby, provided,
however, that the Company in no event shall be obligated to pay more than one
such $1,300,000 fee with respect to all such agreements and occurrences and such
termination.

     "Third Party Acquisition" means the occurrence of any of the following
events (i) the acquisition of the Company by merger or otherwise by any person
(which includes a "person" as such term is defined in Section 13(d)(3) of the
Exchange Act) or entity other than Parent, Newco or any affiliate thereof (a
"Third Party"); (ii) the acquisition by a Third Party of more than 30% of the
total assets of the Company (other than pursuant to the Asset Purchase
Agreement); (iii) the acquisition by a Third Party of 30% of more of the
outstanding Shares; (iv) the adoption by the Company of a plan of liquidation or
the declaration or payment of an extraordinary dividend; or (v) the repurchase
by the Company or any of its subsidiaries of more than 20% of the outstanding
Shares, other than a repurchase which was not approved by the Company or
publicly announced prior to the termination of this Agreement and which is not
part of a series of transactions resulting in a change of control.

     Section 6.04. Amendment. This Agreement may be amended by action taken by
the Company, Parent and Newco at any time before or after approval of the Merger
by the stockholders of the Company (if required by applicable law) but, after
any such approval, no amendment shall be made which requires the approval of
such stockholders under applicable law without such approval. This Agreement may
not be amended except by an instrument in writing signed on behalf of the
parties hereto.

     Section 6.05. Extension; Waiver. At any time prior to the Effective Time,
each party hereto may (i) extend the


<PAGE>
                                      -39-


time for the performance of any of the obligations or other acts of the other
party, (ii) waive any inaccuracies in the representations and warranties of the
other party contained herein or in any document, certificate or writing
delivered pursuant hereto or (iii) waive compliance by the other party with any
of the agreements or conditions contained herein. Any agreement on the part of
either party hereto to any such extension or waiver shall be valid only if set
forth in an instrument in writing signed on behalf of such party. The failure of
either party hereto to assert any of its rights hereunder shall not constitute a
waiver of such rights.


                                   ARTICLE VII

                                   DEFINITIONS


     Section 7.01. Terms Defined in This Agreement. The following capitalized
terms used herein shall have the meanings ascribed in the indicated sections.

     Agreement.....................................  First Paragraph
     Antitrust Division............................  4.04
     Asset Purchase Agreement......................  1.07
     Board.........................................  Recitals
     Certificates..................................  1.11
     Certificate of Merger.........................  1.12
     Closing.......................................  1.05
     Closing Date..................................  1.05
     Common Stock..................................  Recitals
     Company.......................................  First Paragraph
     Common Stock Equivalents......................  3.13
     Company SEC Reports...........................  3.04
     Contracts.....................................  3.19
     Confidentiality Agreement.....................  4.02
     Delaware Act..................................  1.01
     Disclosure Statement..........................  Article III
     Dissenting Shares.............................  1.10
     Effective Time................................  1.02
     ERISA.........................................  3.17
     Exchange Act..................................  3.03
     Exchange Agent................................  1.11
     Exchange Fund.................................  1.11
     Financial Advisor.............................  1.09
     FTC...........................................  4.04
     HSR Act.......................................  2.03
     Intellectual Property.........................  3.23

<PAGE>
                                      -40-


     Licenses......................................  3.23
     Material Adverse Effect.......................  3.01
     Merger........................................  1.01
     Merger Consideration..........................  2.07
     Newco.........................................  First Paragraph
     Parent........................................  First Paragraph
     Proxy Statement...............................  1.09
     SEC...........................................  1.04
     Securities Act................................  2.03
     Special Meeting...............................  1.09
     Stock Plans...................................  1.08
     Surviving Corporation.........................  1.01
     Tax Return....................................  3.18
     Taxes.........................................  3.18
     Third Party...................................  6.03
     Third Party Acquisition.......................  6.03


                                  ARTICLE VIII

                                  MISCELLANEOUS


     Section 8.01. Waiver of Compliance; Consents. Any failure of Parent or
Newco, on the one hand, or the Company, on the other hand, to comply with any
obligation, covenant, agreement or condition herein may be waived by the Company
or Parent or Newco, respectively, only by a written instrument signed by the
party granting such waiver, but such waiver or failure to insist upon strict
compliance with such obligation, covenant, agreement or condition shall not
operate as a waiver of, or estoppel with respect to, any subsequent or other
failure. Whenever this Agreement requires or permits consent by or on behalf of
any party hereto, such consent shall be given in writing in a manner consistent
with the requirements for a waiver of compliance as set forth in this Section
8.01.

     Section 8.02. Survivability; Investigations. The respective representations
and warranties of Parent, Newco and the Company contained herein or in any
certificates or other documents delivered prior to or at the Closing shall not
be deemed waived or otherwise affected by any investigation made by any party
hereto and shall not survive the Closing.

     Section 8.03. Notices. All notices and other communications hereunder shall
be in writing and shall be delivered personally, by next-day courier or mailed
by registered or certified mail (return receipt requested), first class postage



<PAGE>
                                      -41-


prepaid, or telecopied with written confirmation of receipt, to the parties at
the addresses specified below (or at such other address for a party as shall be
specified by like notice; provided, that notices of a change of address shall be
effective only upon receipt thereof). Any such notice shall be effective upon
receipt, if personally delivered or telecopied, one day after delivery to a
courier for next-day delivery, or three days after mailing, if deposited in the
U.S. mail, first class postage prepaid.

                  (a)  if to the Company, to

                           One Kromer Center
                           P.O. Box 1999
                           Elmira, NY  14902-1999
                           Telephone:  (607) 735-4500
                           Facsimile:  (607) 733-5699

                           Attention:  Stuart Komer

                           with a copy to

                           Cahill Gordon & Reindel
                           80 Pine Street
                           New York, NY  10005
                           Telephone:  (212) 701-3000
                           Facsimile:  (212) 269-5420

                           Attention:  William B. Gannett, Esq.

                  (b)  if to Parent, or Newco, to

                           45 Hazelton Avenue
                           Toronto, Ontario
                           Canada M5R 2E3
                           Telephone:  (416) 960-9000

                           Attention:  Miles S. Nadal

                           with a copy to

                           Marni J. Lerner, Esq.
                           Edward J. Chung, Esq.
                           Simpson Thacher & Bartlett
                           425 Lexington Avenue
                           New York, NY  10017
                           Telephone:  (212) 455-2000
                           Facsimile:  (212) 455-2502


<PAGE>
                                      -42-


     Section 8.04. Assignment; No Third Party Beneficiaries. This Agreement and
all of the provisions hereof shall be binding upon and inure to the benefit of
the parties hereto and their respective successors and permitted assigns, but
neither this Agreement nor any of the rights, interests or obligations hereunder
shall be assigned by any of the parties hereto without the prior written consent
of the other parties, except that Parent and Newco may assign all or any of
their respective rights and obligations hereunder to any direct or indirect
wholly owned subsidiary or subsidiaries of Parent, provided that no such
assignment shall relieve the assigning party of its obligations hereunder if
such assignee does not perform such obligations. This Agreement is not intended
to confer any rights or remedies hereunder upon any other person except the
parties hereto and, with respect to Section 4.07, the officers and directors of
the Company.

     Section 8.05. Governing Law. Except as the laws of the State of Delaware
are by their terms applicable, this Agreement shall be governed by the laws of
the State of New York (regardless of the laws that might otherwise govern under
applicable New York principles of conflicts of law) as to all matters, including
but not limited to matters of validity, construction, effect, performance and
remedies.

     Section 8.06. Counterparts. This Agreement may be executed in two or more
counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same instrument.

     Section 8.07. Severability. In case any one or more of the provisions
contained in this Agreement should be invalid, illegal or unenforceable in any
respect against a party hereto, the validity, legality and enforceability of the
remaining provisions contained herein shall not in any way be affected or
impaired thereby so long as the economic or legal substance of the transactions
contemplated hereby is not affected in any manner materially adverse to any
party and such invalidity, illegality or unenforceability shall only apply as to
such party in the specific jurisdiction where such judgment shall be made.

     Section 8.08. Interpretation. The article and section headings contained in
this Agreement are solely for the purpose of reference, are not part of the
agreement of the parties and shall not in any way affect the meaning or
interpretation of this Agreement. As used in this Agreement, the term "person"
shall mean and include an individual, a partnership, a


<PAGE>
                                      -43-


joint venture, a corporation, a trust, an unincorporated organization and a
government or any department or agency thereof.

     Section 8.09. Entire Agreement. This Agreement, including the exhibits
hereto and the documents and instruments referred to herein (including the
Confidentiality Agreement and Disclosure Statement), embodies the entire
agreement and understanding of the parties hereto in respect of the subject
matter contained herein and supersedes all prior agreements and the
understandings between the parties with respect to such subject matter. There
are no representations, promises, warranties, covenants, or undertakings, other
than those expressly set forth or referred to herein and therein.




<PAGE>
                                       S-1


     IN WITNESS WHEREOF, Parent, Newco and the Company have caused this
Agreement to be signed by their respective duly authorized officers as of the
date first above written.

                               MDC COMMUNICATIONS CORPORATION


                               By:    /s/ Miles S. Nadal
                                      -----------------------------------
                                      Name:  Miles S. Nadal
                                      Title: President and Chief
                                Executive Officer


                               AGI ACQUISITION CO.


                               By:    /s/ Peter Lewis
                                      -----------------------------------
                                      Name:  Peter Lewis
                                      Title: President


                               ARTISTIC GREETINGS INCORPORATED


                               By:    /s/ Stuart Komer
                                      -----------------------------------
                                      Name:  Stuart Komer
                                      Title: Chairman of the Board







                                                                       EXHIBIT 3



                            ASSET PURCHASE AGREEMENT

                                     BETWEEN

                         ARTISTIC GREETINGS INCORPORATED

                                       AND

                          ARTISTIC DIRECT INCORPORATED

                              --------------------

                          DATED AS OF DECEMBER 21, 1997

                              --------------------




<PAGE>


                                TABLE OF CONTENTS

                                                                            Page

                                    ARTICLE I
                                PURCHASE AND SALE

Section 1.1   The Asset Purchase.............................................1
Section 1.2   Purchase Price ................................................2
Section 1.3   Assumption of Liabilities......................................2
Section 1.4   Closing .......................................................3
Section 1.5   Further Assurances.............................................3
Section 1.6   FMV Schedule...................................................3
Section 1.7   Intellectual Property LLC......................................3
Section 1.8   Purchase Price Adjustments.....................................3
Section 1.9   Allocation of Certain Joint Liabilities........................3

                                   ARTICLE II
                      REPRESENTATIONS AND WARRANTIES OF ADI

Section 2.1   Organization and Qualification ................................3
Section 2.2   Authority .....................................................4
Section 2.3   No Violations, Etc. ...........................................4
Section 2.4   Brokers .......................................................4
Section 2.5   Financing .....................................................5
Section 2.6   No Other Representations or Warranties ........................5

                        ARTICLE III
                   REPRESENTATIONS AND WARRANTIES OF ARTISTIC

Section 3.1   Organization and Qualification ................................5
Section 3.2   Authority .....................................................5
Section 3.3   No Violations, Etc. ...........................................5
Section 3.4   Board Recommendation ..........................................6
Section 3.5   Brokers .......................................................6
Section 3.6   No Other Representations or Warranties ........................6

                                   ARTICLE IV
                    COVENANTS RELATING TO CONDUCT OF BUSINESS

Section 4.1    Conduct of Business...........................................6
Section 4.2    Other Potential Bidders ......................................8
Section 4.3    No Solicitation ..............................................9

                                    ARTICLE V
                              ADDITIONAL AGREEMENTS

Section 5.1   Fees and Expenses .............................................9
Section 5.2   Reasonable Best Efforts .......................................9


                                      -i-
<PAGE>

Section 5.3   Intentionally Omitted ........................................10
Section 5.4   Financing ....................................................10
Section 5.5   Artistic and ADI Indemnification .............................10
Section 5.6   Public Announcements .........................................12
Section 5.7   Sales and Transfer Taxes .....................................12
Section 5.8   Access to Information ........................................12
Section 5.9   Risk of Loss .................................................13
Section 5.10  Bulk Transfer Laws ...........................................13
Section 5.11  Transition Services Agreement, Etc. ..........................13
Section 5.12  Employee Relations and Benefits ..............................13

                                   ARTICLE VI
                   CONDITIONS PRECEDENT TO THE ASSET PURCHASE

Section 6.1   Conditions to Each Party's Obligation to Effect the
                Asset Purchase .............................................14
Section 6.2   Conditions to Obligation of Artistic to Effect the
                Asset Purchase .............................................15
Section 6.3   Conditions to Obligations of ADI to Effect the
                Asset Purchase .............................................15

                                   ARTICLE VII
                        TERMINATION, AMENDMENT AND WAIVER

Section 7.1   Termination ..................................................16
Section 7.2   Effect of Termination ........................................17
Section 7.3   Certain Payments .............................................17
Section 7.4   Waiver .......................................................18

                                  ARTICLE VIII
                             POST-CLOSING COVENANTS

Section 8.1   Access to Information ........................................18

                                   ARTICLE IX
                               GENERAL PROVISIONS

Section 9.1   Notices ......................................................19
Section 9.2   Interpretation ...............................................20
Section 9.3   Counterparts .................................................20
Section 9.4   Entire Agreement; No Third-Party Beneficiaries ...............20
Section 9.5   Governing Law ................................................20
Section 9.6   Assignment ...................................................20
Section 9.7   Severability .................................................21
Section 9.8   Enforcement ..................................................21
Section 9.9   Defined Terms ................................................21
Section 9.10  Consent to Jurisdiction ......................................21



                                      -ii-
<PAGE>



Annex 1        Description of Assets and Liabilities
Annex 2        List of Assumed Contracts and Leased Property Lease Agreements
Annex 3        Description of Real Property
Annex 4        List of Assumed Liens

Schedule 1.1 Assumed Balance Sheet Assets Schedule 1.1A Joint Assets Schedule
1.1B Excluded Assets Schedule 1.3 Excluded Liabilities Schedule 1.3A Joint
Balance Sheet Liabilities Schedule 1.3B Joint Employee Liabilities Schedule 2.5
Proposal Letters

Exhibit A      Assumption Agreement
Exhibit B      Transition Services Agreement
Exhibit C      Advertising and Fulfillment Agreement
Exhibit D      Bill of Sale and Assignment
Exhibit E      Warranty Deed
Exhibit F      Trademark Assignment Agreement
Exhibit G      Limited Liability Company Agreement
Exhibit H      Promissory Note


                                     -iii-
<PAGE>



     ASSET PURCHASE AGREEMENT (this "Agreement") dated as of December 21, 1997,
between ARTISTIC GREETINGS INCORPORATED, a Delaware corporation ("Artistic"),
and ARTISTIC DIRECT INCORPORATED, a privately-held New York corporation ("ADI").

     Thomas C. Wyckoff has formed ADI (an S election corporation) in order to
acquire certain assets and to assume certain liabilities described in Annex 1.

     Concurrently herewith, Artistic and MDC Communications Corporation, an
Ontario corporation ("MDC"), have entered into an Agreement and Plan of Merger
(the "Merger Agreement"), dated as of even date herewith, (the "Merger") of AGI
Acquisition Co., a Delaware corporation and a wholly owned subsidiary of MDC,
with and into Artistic.

     It is a condition to the Merger that the Asset Purchase (as defined below)
shall have been consummated.

     Prior to consummation of the Merger, subject to the terms and conditions of
this Agreement, Artistic shall sell to ADI certain assets, and assign to ADI
certain liabilities, of Artistic relating to its Personalized Product and
Catalog businesses (the "P&C Businesses"), including, without limitation, all
related intangible assets, going-concern value and goodwill, as well as the real
property (the "Real Property") and leased property (the "Leased Property") of
Artistic (collectively, the "Assets") (such transactions being referred to
herein as the "Asset Purchase").

     ADI, on the one hand, and Artistic, on the other, desires to make certain
representations, warranties and agreements in connection with the Asset Purchase
and to prescribe various conditions to the Asset Purchase.

     Accordingly, in consideration of the premises and the representations,
warranties and agreements herein contained, the parties hereto agree as follows:


                                    ARTICLE I

                               THE ASSET PURCHASE


     Section 1.1 The Asset Purchase. Upon the terms and subject to the
conditions of this Agreement, at the Closing (as defined in Section 1.4), ADI
shall purchase and acquire from


<PAGE>
                                      -2-


Artistic, and Artistic shall convey, assign, transfer and sell to ADI, all of
Artistic's right, title and interest in and to the Assets described in Annex 1,
including the assets listed on the balance sheet of Artistic as set forth on
Schedule 1.1 (the "Assumed Balance Sheet Assets"), and including the assets
relating to both the P&C Businesses and the businesses of Artistic other than
the P&C Businesses as set forth on Schedule 1.1A (the "Joint Assets") to the
extent the Joint Assets relate to the P&C Businesses, with such additions,
deletions and replacements as may have occurred between the date hereof and the
Closing Date (as defined in Section 1.4) in the ordinary course of business
consistent with Section 4.1 or as the parties may otherwise agree is necessary
to make any corrections thereto (it being understood that the Assets shall not
include any assets, properties and other rights relating to the check business
of Artistic and those assets, properties and other rights set forth in Schedule
1.1B (the "Excluded Assets")). At the Closing, Artistic shall deliver to ADI
such specific assignments, bills of sale, endorsements, deeds and other good and
sufficient instruments of conveyance and transfer, in form and substance
reasonably satisfactory to ADI and Artistic and their respective counsel, as
shall be reasonably requested by ADI to effectively vest in ADI title to all the
Assets. Simultaneously with the delivery of such instruments, Artistic shall
transfer to ADI originals of all contracts, agreements, commitments, books,
records, files, certificates, licenses, permits, plans and specifications and
other data relating to and reasonably necessary for the continued operation of
the P&C Businesses.

     Section 1.2 Purchase Price. In consideration of the transfer to ADI of the
Assets, ADI shall on the Closing Date (a) deliver to Artistic $9,000,000 (the
"Purchase Price") by wire transfer of immediately available funds, into an
account of Artistic designated to ADI at least two Business Days prior to the
Closing Date (provided that at the election of the ADI, up to $250,000 of the
Purchase Price may be satisfied by delivery to Artistic of a Promissory Note
substantially in the form of Exhibit H) and (b) assume the Assumed Liabilities
(as defined in Section 1.3). The Purchase Price shall be subject to adjustment
pursuant to Section 1.8 and Section 5.5(e). "Business Day" shall mean any day
other than a Saturday, Sunday or other day on which banks are authorized to be
closed in New York City or Toronto.


<PAGE>
                                      -3-


     Section 1.3 Assumption of Liabilities.

     (a) Assumed Liabilities. In addition to payment of the Purchase Price, ADI
shall assume at the Closing, and subsequently in due course pay, honor and
discharge, (i) all the obligations, debts and liabilities of Artistic arising
out of or relating to the P&C Businesses or the Assets, (ii) the employment
related liabilities of Business Employees as set forth in Section 5.12, (iii)
all environmental liabilities of Artistic, (iv) the obligations, debts and
liabilities set forth on Annex 1, (v) contingent and unknown liabilities arising
out of or relating primarily to the P&C Businesses, the Real Property or the
Leased Property, accruing before, on or after the Closing Date (as defined in
Section 1.4), (vi) the liabilities listed on the balance sheet of Artistic to
the extent set forth on Annex 1(the "Assumed Balance Sheet Liabilities"), (vii)
liabilities which relate to both the P&C Businesses and the businesses of
Artistic other than the P&C Businesses (the "Joint Liabilities") to the extent
provided in Section 1.9 and as shall be set forth on Schedule 1.3A and (viii)
the allocable share of Joint Employee Liabilities set forth in Schedule 1.3B,
determined on the basis of FTE (full time employee) equivalents (collectively,
the "Assumed Liabilities"). Artistic shall retain and ADI shall not assume any
of Artistic's obligations, debts and liabilities set forth on Schedule 1.3 and
any other obligations, debts and liabilities other than the Assumed Liabilities
(the "Excluded Liabilities").

     (b) Third-Party Consents. Any leases, rental agreements, insurance
policies, sales orders, insurance contracts, trust agreements, licenses,
agreements, permits, purchase orders, registered user agreements, commitments
and any and all other contracts or binding arrangements, whether written or
oral, express or implied, which are related to the P&C Businesses and the
Assets, including any entered into between the date hereof and the Closing in
the ordinary course of business, all of which shall be identified on Annex 2
except for contracts entered into between the date hereof and the Closing
(collectively, the "Assumed Contracts"), shall be assumed by ADI at the Closing
Date. To the extent that any Assumed Contract is not assignable without the
consent of another party, this Agreement shall not constitute an assignment or
an attempted assignment thereof if such assignment or attempted assignment would
constitute a breach thereof or of any other Assumed Contract. Artistic agrees to
use its reasonable efforts on or prior to the Closing Date to obtain the consent
of such other party to the assignment to ADI of any such Assumed Contract in all
cases in which such consent is required for such assignment.


<PAGE>
                                      -4-


If such consent cannot be so obtained on or prior to the Closing Date, Artistic
agrees to cooperate with ADI in any reasonable arrangement designed to provide
for ADI the benefits intended to be assigned to ADI under the relevant Assumed
Contract, including enforcement at the cost and for the account of ADI of any
and all rights of Artistic against the other party thereto arising out of the
breach or cancellation thereof by such other party or otherwise (such Assumed
Contracts being the "Deferred Contracts"); provided that all losses, taxes or
other items generated by the relevant Deferred Contracts shall be for ADI's
account; provided further, that, except as otherwise provided in this Agreement
or the Schedules, Exhibits and Annexes hereto, Artistic shall not have any
liability to ADI arising out of such Deferred Contracts and ADI shall reimburse
Artistic and indemnify and hold Artistic harmless from all liabilities incurred
or asserted as a result of Artistic's post-Closing direct or indirect ownership
of the Deferred Contracts.

     (c) Assumption Agreement. On the Closing Date (as defined in Section 1.4),
ADI shall execute and deliver to Artistic the Assumption Agreement,
substantially in the form of Exhibit A.

     Section 1.4 Closing. The closing of the Asset Purchase (the "Closing")
shall take place in the offices of Simpson Thacher & Bartlett, 425 Lexington
Avenue, New York, New York, at 10:00 a.m., local time, on the second Business
Day following the date on which all the conditions to the consummation of the
transactions contemplated herein set forth in Article VI have been satisfied or
waived, or such other time, date and place as ADI and Artistic shall agree (such
date being the "Closing Date").

     Section 1.5 Further Assurances. From and after the Closing Date, upon the
reasonable request of ADI, Artistic shall do, execute, acknowledge and deliver
all such further acts, assurances, deeds, assignments, transfers, conveyances
and other instruments and papers as may be reasonably required to sell, assign,
transfer, convey and deliver to and vest in ADI, and protect its right, title
and interest in and employment of, all the Assets intended to be sold, assigned,
transferred, conveyed and delivered to ADI pursuant to this Agreement
(including, with respect to any Assets that are licensed or leased to Artistic,
to cause, upon the request of ADI, the assignment of any such licenses or leases
(and any other maintenance, servicing or other agreement specifically relating
to any Asset) to ADI, the expenses of any such action to be borne


<PAGE>
                                      -5-


equally by Artistic and ADI, it being understood that until such assignment, ADI
will reimburse Artistic for charges and lease payments it makes after the
Closing Date (for periods after the Closing Date) in respect of such Assets
under any such licenses or leases), and as otherwise may be appropriate to carry
out the transactions contemplated by this Agreement.

     Section 1.6 FMV Schedule. Within 45 days after the Closing Date, ADI and
Artistic will determine the fair market value of the various classes of the
Assets, the Assumed Liabilities and the other rights and benefits conferred
hereunder and will set forth such fair market value upon an agreed schedule (the
"FMV Schedule"). The parties agree that the Purchase Price shall be allocated
for tax purposes among the Assets in a manner consistent with the FMV Schedule
and the provisions of Section 1060 of the Internal Revenue Code of 1986, as
amended (the "Code") and the Treasury regulations promulgated thereunder. The
allocation set forth on the FMV Schedule shall be made in good faith and arrived
at by arm's length negotiation, and each of the parties agrees that it will not
take, without the prior written consent of the other, any position on any
federal or state income or transfer tax return (including Form 8954, Asset
Acquisition Statement under Section 1060 of the Code) or before any governmental
agency, any position or make any allocation inconsistent with that set forth in
the FMV Schedule.

     Section 1.7 Intellectual Property LLC. Immediately following the Closing
but prior to the Effective Time of the Merger (as defined in the Merger
Agreement), ADI and Artistic will enter into a Limited Liability Company
Agreement (the "Limited Liability Agreement") substantially in the form of
Exhibit G whereby ADI and Artistic shall contribute to a limited liability
company formed by the parties prior to the Closing Date, certain intellectual
property and other interests referred to on the schedules to the Limited
Liability Agreement, and also shall consummate the other transactions
contemplated by the Limited Liability Agreement (including the schedules
thereto).

     Section 1.8 Purchase Price Adjustments. (a) Following the Closing, the
parties will in good faith determine the amount, if any, by which Artistic has
made capital expenditures on property, plant and equipment (other than routine
maintenance and servicing) in excess of $100,000 per calendar month during the
period from the date hereof through the Closing Date (provided that to the
extent that in any calendar month less than $100,000 is so expended, such
difference may be


<PAGE>
                                      -6-


carried forward to future calendar months), the Purchase Price will be increased
by the amount of such excess expenditure (the "Excess"). Upon final agreement of
the parties as to the amount of the Excess, ADI shall deliver a promissory note
to Artistic in substantially the form of the Promissory Note attached as Exhibit
G with an issue price equal to the Excess.

     (b) At Closing, Artistic shall deliver to ADI the sum of (i) the positive
difference between (A) the Komer Severance Payment (as defined in Section 5.12
(j)) that would have been due Komer if the transactions contemplated by the
Merger Agreement had occurred prior to December 31, 1997, and (B) the Komer
Severance Payment payable at the time of the Merger and (ii) $333,333. Such
payments shall be made by wire transfer of immediately available funds, at
Closing, to an account designated by ADI to Artistic at least two days prior to
the Closing, and shall be considered an adjustment to the Purchase Price.

     Section 1.9 Allocation of Certain Joint Liabilities. During the period from
the date hereof through the Closing Date, ADI and Artistic shall endeavor in
good faith to allocate between Assumed Liabilities and Excluded Liabilities the
Joint Liabilities which otherwise have not been so allocated. If any Joint
Liability can not be so allocated by the parties, Artistic will be responsible
for 100% of such Joint Liability and ADI will pay to Artistic amounts necessary
to satisfy 55% of such Joint Liability (within five days of Artistic's
satisfaction of such liabilities).


                                   ARTICLE II

                      REPRESENTATIONS AND WARRANTIES OF ADI


     ADI represents and warrants to Artistic as follows:

     Section 2.1 Organization and Qualification. ADI (i) is a corporation duly
organized, validly existing and in good standing under the laws of the State of
New York and has all requisite corporate power and authority to carry on its
business as now being conducted and to own and operate the properties and assets
it now owns, and (ii) is in good standing in each jurisdiction where the
character of its business owned or held under lease or the nature of its
activities makes such qualification necessary, except where the failure to be so
qualified would not, individually or in the aggregate, have a


<PAGE>
                                      -7-


Material Adverse Effect on ADI or prevent or materially delay the consummation
of the transactions contemplated hereby. "Material Adverse Change" or "Material
Adverse Effect" means, when used with respect to ADI, Artistic or the P&C
Businesses, any change or effect that is or, is reasonably likely to be
materially adverse to the business, operations, assets, financial condition or
results of operations of ADI, Artistic or the P&C Businesses, as the case may
be.

     Section 2.2 Authority. ADI has all requisite power and authority to execute
and deliver this Agreement, the Bill of Sale and Assignment, the Assumption
Agreement and any other agreement contemplated hereby to which it is a party, to
perform its obligations hereunder and thereunder, and to consummate the Asset
Purchase and the other transactions contemplated hereby. The execution and
delivery by ADI of this Agreement and the consummation by ADI of the Asset
Purchase and the other transactions contemplated hereby have each been duly and
validly authorized by the Board of Directors of ADI and no other corporate
proceedings on the part of ADI are necessary to authorize this Agreement or to
consummate the Purchase and the other transactions contemplated hereby. This
Agreement has been duly and validly executed and delivered by ADI and, assuming
the valid authorization, execution and delivery of this Agreement by Artistic,
constitutes a legal, valid and binding agreement of ADI, enforceable against ADI
in accordance with its terms, except to the extent such enforceability may be
limited by bankruptcy, insolvency, reorganization, moratorium, fraudulent
transfer or other similar laws of general applicability relating to or affecting
the enforcement of creditors' rights and by the effect of general principles of
equity (regardless of whether enforceability is considered in a proceeding in
equity or at law).

     Section 2.3 No Violations, Etc. The execution and delivery of this
Agreement do not or will not, as the case may be, and the consummation of the
transactions contemplated hereby and compliance with the provisions hereof do
not or will not, conflict with, or result in any violation of, or default (with
or without notice or lapse of time, or both) under, or give rise to a right of
termination, cancelation or acceleration of any obligation or to the loss of a
material benefit under, or result in the creation of any lien, security
interest, charge or encumbrance upon any of the properties or assets of ADI
under, any provision of (i) the Certificate of Incorporation or Bylaws of ADI,
(ii) any loan or credit agreement, note, bond, mortgage, indenture, lease or
other agreement, instrument, permit, concession, franchise or license applicable
to


<PAGE>
                                      -8-


ADI, or (iii) any judgment, order, decree, statute, law, ordinance, rule or
regulation applicable to ADI or any of its properties or assets, other than, in
the case of clauses (ii) or (iii), any such conflicts, violations, defaults,
losses, liens, security interests, charges or encumbrances that, individually or
in the aggregate, would not have a Material Adverse Effect on ADI, materially
impair the ability of ADI to perform its obligations hereunder or prevent the
consummation of any of the transactions contemplated hereby. No filing or
registration with, or authorization, consent or approval of, any domestic
(federal and state), foreign or supranational court, commission, governmental
body, regulatory agency, authority or tribunal (a "Governmental Agency") is
required by or with respect to ADI in connection with the execution and delivery
of this Agreement by ADI or is necessary for the consummation by ADI of the
Asset Purchase, except for such consents, orders, authorizations, registrations,
declarations and filings, the failure of which to be obtained or made would not,
individually or in the aggregate, have a Material Adverse Effect on ADI,
materially impair the ability of ADI to perform its obligations hereunder or
prevent the consummation of the transaction contemplated hereby.

     Section 2.4 Brokers. No broker, investment banker or other person is
entitled to any broker's, finder's or similar fee or commission in connection
with the transactions contemplated by this Agreement based upon arrangements
made by or on behalf of ADI.

     Section 2.5. Financing. ADI has in hand binding proposal, commitment or
similar letters, which are currently in effect and true and correct copies of
which are attached hereto as Schedule 2.5, with a reputable financial
institution or institutions or Governmental Agencies to obtain, together with
commitments of equity and/or subordinated indebtedness (of no less than $1.25
million in the aggregate, excluding the $250,000 Promissory Note referred to in
Section 1.2 (the "Proposal Letters"), all funds necessary to enable ADI to
finance the Purchase Price and consummate this Agreement (the "Financing").

     Section 2.6. No Other Representations or Warranties. Except for the
representations and warranties contained in this Article II, neither ADI nor any
other person makes any other express or implied representation or warranty on
behalf of ADI.



<PAGE>
                                      -9-


                                   ARTICLE III

                   REPRESENTATIONS AND WARRANTIES OF ARTISTIC


     Artistic represents and warrants to ADI as follows:

     Section 3.1 Organization and Qualification. Artistic (i) is a corporation
duly organized, validly existing and in good standing under the laws of the
State of Delaware and has all requisite corporate power and authority to carry
on its business as now being conducted and to own and operate the properties and
assets it now owns, and (ii) is duly qualified as a foreign corporation to do
business, and is in good standing, in each jurisdiction where the character of
its business owned or leased or the nature of its activities makes such
qualification necessary, except where the failure to be so qualified or in good
standing would not, individually or in the aggregate, have a Material Adverse
Effect on the P&C Businesses, or prevent or materially delay the consummation of
the transactions contemplated hereby.

     Section 3.2 Authority. Artistic has all requisite power and authority to
execute and deliver this Agreement, the Bill of Sale and Assignment, the
Assumption Agreement and any other agreement contemplated hereby to which it is
a party, to perform its obligations hereunder and thereunder, and to consummate
the Asset Purchase and the other transactions contemplated hereby. The execution
and delivery by Artistic of this Agreement and the consummation by Artistic of
the Asset Purchase and the other transactions contemplated hereby have each been
duly and validly authorized by the Board of Directors of Artistic (the "Board")
and no other corporate proceedings on the part of Artistic are necessary to
authorize this Agreement or to consummate the Asset Purchase and the other
transactions contemplated hereby (other than, with respect to the Merger and the
Asset Purchase, the receipt of the "Requisite Vote" (as defined in the Merger
Agreement)). This Agreement has been duly and validly executed and delivered by
Artistic and, assuming the valid authorization, execution and delivery of this
Agreement by ADI, constitutes a legal, valid and binding agreement of Artistic,
enforceable against Artistic in accordance with its terms, except to the extent
such enforceability may be limited by bankruptcy, insolvency, reorganization,
moratorium, fraudulent transfer or other similar laws of general applicability
relating to or affecting the enforcement of creditors' rights and by the effect
of general principles of equity


<PAGE>
                                      -10-


(regardless of whether enforceability is considered in a proceeding in equity or
at law).

     Section 3.3 No Violations, Etc. Subject to receipt of the Requisite Vote,
the execution and delivery of this Agreement do not or will not, as the case may
be, and the consummation of the transactions contemplated hereby and compliance
with the provisions hereof do not or will not, conflict with, or result in any
violation of, or default (with or without notice of lapse of time, or both)
under, or give rise to a right of termination, cancelation or acceleration of
any obligation or to the loss of a material benefit under, or result in the
creation of any lien, security interest, charge or encumbrance upon any of the
properties or assets of Artistic under, any provision of (i) the Certificate of
Incorporation or Bylaws of Artistic, (ii) any loan or credit agreement, note,
bond, mortgage, indenture, lease or other agreement, instrument, permit,
concession, franchise or license applicable to Artistic, or (iii) any judgment,
order, decree, statute, law, ordinance, rule or regulation applicable to
Artistic or any of its respective properties or assets, other than, in the case
of clauses (ii) or (iii), any such conflicts, violations, defaults, losses,
liens, security interests, charges or encumbrances that, individually or in the
aggregate, would not have a Material Adverse Effect, materially impair the
ability of Artistic to perform its obligations hereunder or prevent the
consummation of any of the transactions contemplated hereby. Except for the
filings referred to in Section 3.03 and Schedule 3.03 to the Merger Agreement,
which are incorporated by reference herein, no filing or registration with, or
authorization, consent or approval of, any Governmental Agency is required by or
with respect to Artistic in connection with the execution and delivery of this
Agreement or the Merger Agreement by Artistic or is necessary for the
consummation by Artistic of the Merger, the Asset Purchase and the other
transactions contemplated hereby and thereby, except for such consents, orders,
authorizations, registrations, declarations and filings, the failure of which to
be obtained or made would not, individually or in the aggregate, have a Material
Adverse Effect on Artistic, materially impair the ability of Artistic to perform
its obligations hereunder or thereunder or prevent the consummation of the
transactions contemplated hereby or thereby.

     Section 3.4 Board Recommendation. The Board has approved and adopted this
Agreement, the Asset Purchase, the Merger and the other transactions
contemplated by this Agreement and the Merger Agreement, determined that the
consideration to be received by the holders of shares of common stock of

<PAGE>
                                      -11-


Artistic pursuant to the Merger is fair to the holders of such shares and
recommended that the holders of such shares approve and adopt the Merger
Agreement, the Merger, the Asset Purchase and the other transactions
contemplated by this Agreement and the Merger Agreement.

     Section 3.5 Brokers. No broker, investment banker or other person is
entitled to any broker's, finder's or other similar fee or commission in
connection with the transactions contemplated by this Agreement based upon
arrangements made by or on behalf of Artistic.

     Section 3.6 No Other Representations or Warranties. Except for the
representations and warranties contained in this Article III, neither Artistic
nor any other person makes any other express or implied representation or
warranty on behalf of Artistic.


                                   ARTICLE IV

                    COVENANTS RELATING TO CONDUCT OF BUSINESS


     Section 4.1 Conduct of Business. Prior to the Closing Date, Artistic shall
operate its business (including the P&C Businesses) in the ordinary course of
business and in all respects in accordance with Section 4.01 of the Merger
Agreement.

     Section 4.2 Other Potential Bidders. Artistic, its affiliates and their
respective officers, directors, employees, representatives and agents shall
immediately cease any existing discussions or negotiations, if any, with any
parties conducted heretofore with respect to a transaction or series of
transactions involving the Assets and the Assumed Liabilities to be transferred
or assumed hereunder. Artistic, its affiliates and their respective officers,
directors, employees, representatives and agents, may, directly or indirectly,
furnish information and access, in each case only in response to unsolicited
requests therefor made after the date hereof, to any corporation, partnership,
person or other entity or group pursuant to confidentiality agreements, and may
participate in discussions and negotiate with such entity or group concerning
any transaction involving the Assets and the Assumed Liabilities, if such entity
or group has submitted a bona fide written proposal to the Board relating to any
such transaction and the Board by a majority vote determines that such
transaction would be on sub-


<PAGE>
                                      -12-


stantially the same basis as this Agreement and would result in increased
aggregate cash consideration being available to the stockholders of Artistic.
The Board shall notify ADI immediately if any such proposal is made and shall in
such notice indicate in reasonable detail the identity of the offeror and the
terms and conditions of any proposal and shall keep ADI promptly advised of all
material developments in connection therewith. Except as set forth above,
neither Artistic or any of its affiliates, nor any of its or their respective
officers, directors, employees, representatives or agents shall, directly or
indirectly, encourage, solicit, participate in or initiate discussions or
negotiations with, or provide any information to, any corporation, partnership,
person or other entity or group (other than ADI, any affiliate or associate of
ADI or any designee of ADI) concerning any transaction involving the Assets or
the Assumed Liabilities. Nothing in this Section 4.2 shall prohibit Artistic
from complying with its obligations under the Merger Agreement.

     Section 4.3 No Solicitation. Artistic agrees that it will not, from and
after the Closing through and including the fifth anniversary of the Closing
Date, without the prior written consent of ADI, directly or indirectly, solicit
the employment of any person who is at that time an employee, representative or
officer of the P&C Businesses and who was prior to the Closing an employee of
Artistic in connection with any of the P&C Businesses and whose compensation and
benefits were in excess of $50,000 per year; provided that in no event will this
provision limit Artistic in its normal advertising, posting or other general
employment opportunity communication activities.


                                    ARTICLE V

                              ADDITIONAL AGREEMENTS


     Section 5.1 Fees and Expenses. Whether or not the Closing occurs, all costs
and expenses (other than fees and expenses of financing sources) incurred by
Artistic in connection with this Agreement and the transactions contemplated
herein, shall be paid by Artistic, and all such costs and expenses (other than
fees and expenses of financing sources) of ADI shall be paid by Artistic at or
prior to Closing. Prior to the Closing or upon termination of this Agreement,
Artistic shall recharacterize the promissory notes, dated October 15, 1997 and
November 7, 1997, of ADI as an expense of Artistic.


<PAGE>
                                      -13-


     Section 5.2 Reasonable Best Efforts. Upon the terms and subject to the
conditions set forth in this Agreement, each of the parties shall use all
reasonable best efforts to take, or cause to be taken, all actions, and to do,
or cause to be done, and to assist and cooperate with the other party in doing,
all things necessary, proper or advisable to consummate and make effective, in
the most expeditious manner practicable, the Asset Purchase and the other
transactions contemplated by this Agreement and the prompt satisfaction of the
conditions hereto, including, without limitation, all required consents,
authorizations, orders, exemptions and approvals of any third parties,
including, without limitation, Governmental Agencies.

     Section 5.3 Intentionally Omitted.

     Section 5.4 Financing. (a) ADI shall deliver to Artistic on or before the
date (which shall be no later than five Business Days after it has been cleared
by the Securities and Exchange Commission (it being understood that Artistic
will notify ADI of such clearance promptly)) (the "Mailing Date") on which the
Proxy Statement (as defined in the Merger Agreement) is scheduled to be mailed
to the stockholders of Artistic true and correct copies of each Proposal Letter
which shall be in full force and effect at such time.

     (b) In the event that all or any portion of the Financing provided for in
the Proposal Letters has become unavailable at or prior to the Mailing Date,
regardless of fault, ADI shall deliver to Artistic within 10 Business Days of
the Mailing Date, proposal, commitment or similar letters from others providing
for the financing necessary for the consummation of the transactions
contemplated hereby, on and subject to terms and conditions no less favorable to
ADI in the aggregate than provided for in the Proposal Letters.

     (c) During the period from the Mailing Date through the Closing Date, in
the event that all or any portion of the Financing provided for in the Proposal
Letters becomes unavailable, regardless of fault, ADI shall deliver to Artistic
within 30 days of the date that such financing became unavailable, proposal,
commitment or similar letters from others providing for the financing necessary
for the consummation of the transactions contemplated hereby, on and subject to
terms and conditions no less favorable to ADI in the aggregate than provided for
in the Proposal Letters. ADI shall keep Artistic promptly informed of all
material developments with respect to the Financing.


<PAGE>
                                      -14-


     (d) ADI intends that the terms and conditions of the Financing shall be no
less favorable taken as a whole than those previously set forth in the Proposal
Letters or any replacement letters. ADI shall use its best efforts to satisfy at
or before the Closing all conditions to the transactions constituting the
Financing and to its drawing down the cash proceeds thereunder.

     Section 5.5 Indemnification.

     (a) Artistic Indemnity. On and after the Closing Date, Artistic shall
indemnify and hold ADI and its affiliates harmless against and in respect of all
actions, claims, suits, demands, judgments, costs and expenses (including
reasonable attorneys' fees of ADI) (collectively, "Damages") relating to (i) the
Excluded Liabilities, (ii) the ownership or operation of the Excluded Assets by
Artistic or any other person following the Closing Date, (iii) the Merger
(whether arising from a claim made by a stockholder of Artistic or otherwise)
(iv) the representation by Artistic regarding broker fees set forth in Section
3.5 or (v) the obligations of Artistic regarding AGI employees, including,
without limitation, employee benefit plans and employment liabilities, as set
forth in Section 5.12. The indemnification provided for in this Section 5.5(a)
shall terminate and be of no further force and effect two years from the Closing
Date. Artistic shall not be liable pursuant to this Section 5.5(a) for any
amounts which in the aggregate exceed $9,000,000.

     (b) ADI Indemnity. On and after the Closing Date, ADI shall indemnify and
hold Artistic and its affiliates harmless against and in respect of all Damages
relating to (i) the Assumed Liabilities, (ii) the ownership or operation of the
P&C Businesses or the Assets by ADI or any other person following the Closing
Date, (iii) the representation by ADI regarding broker's fees set forth in
Section 2.4, (iv) the Deferred Contracts to the extent provided in Section 1.3,
or (v) the obligations of ADI regarding AGI employees, including, without
limitation, employee benefit plans and employment liabilities, as set forth in
Section 5.12. ADI shall not be liable pursuant to this Section 5.5(b) for any
amounts, which in the aggregate exceed $9,000,000.

     (c) Indemnification Procedures. With respect to third-party claims, all
claims for indemnification by each of ADI or Artistic or their affiliates, as
the case may be (an "Indemnified Party") hereunder shall be asserted and
resolved as set forth in this Section 5.5. In the event that any writ-


<PAGE>
                                      -15-


ten claim or demand for which ADI or Artistic, as the case may be (an
"Indemnifying Party"), would be liable to any Indemnified Party hereunder is
asserted against or sought to be collected from any Indemnified Party by a third
party (a "Third Party Claim"), such Indemnified Party shall promptly notify the
Indemnifying Party of such claim or demand and the amount or the estimated
amount thereof to the extent then feasible (which estimate shall not be
conclusive of the final amount of such claim or demand) (the "Claim Notice");
provided that failure of such Indemnified Party to give prompt notice as
provided herein shall not relieve the Indemnifying Party of any of its
obligations hereunder, except to the extent that the Indemnifying Party is
materially prejudiced by such failure. The Indemnifying Party shall have 20 days
from the personal delivery or mailing of the Claim Notice (the "Notice Period")
to notify the Indemnified Party (a) whether or not the Indemnifying Party
disputes the liability of the Indemnifying Party to the Indemnified Party
hereunder with respect to such claim or demand and (b) whether or not it desires
to defend the Indemnified Party against such claim or demand. All reasonable
costs and expenses incurred by the Indemnified Party in defending such claim or
demand shall be a liability of, and shall be paid by, the Indemnifying Party.
Except as hereinafter provided, in the event that the Indemnifying Party
notifies the Indemnified Party within the Notice Period that it desires to
defend the Indemnified Party against such claim or demand, the Indemnifying
Party shall have the right to defend the Indemnified Party by appropriate
proceedings, through counsel of its own choosing, subject to the reasonable
approval of such Indemnified Party, and shall have the sole power to direct and
control such defense. If the Indemnifying Party shall assume the defense of a
claim or demand, it shall not settle or compromise such claim without the prior
written consent of the Indemnified Party, unless such settlement or compromise
includes as an unconditional term thereof the giving by the claimant of a
release of the Indemnified Party from all liability with respect to such claim
or demand. If the Indemnifying Party shall assume the defense of a claim or
demand, the fees of any separate counsel retained by the Indemnified Party shall
be borne by such Indemnified Party unless there exists a conflict between them
as to their respective legal defenses (other than one that is of a monetary
nature), in which case the Indemnified Party shall be entitled to retain
separate counsel, the reasonable fees and expenses of which shall be reimbursed
by the Indemnifying Party. If the Indemnifying Party does not notify the
Indemnified Party within 20 days after the receipt of the Claim Notice that it
elects to undertake the defense thereof and acknowledges its obligation to
indemnify the Indemnified Party hereunder, the Indemnified Party


<PAGE>
                                      -16-


shall have the right to contest, settle or compromise the claim but shall not
thereby waive any right to indemnity therefor pursuant to this Agreement.

     (d) Net Amounts. The amount of any indemnification payments made pursuant
to this Section 5.5 shall be computed net of any insurance proceeds received by
the Indemnified Party in connection with such payments. If the amount with
respect to which any claim is made under this Section 5.5 (an "Indemnity Claim")
gives rise to a currently realizable Tax Benefit (as defined below) to the party
making the claim, the indemnity payment shall be reduced by the amount of the
Tax Benefit available to the party making the claim. To the extent such
Indemnity Claim does not give rise to a currently realizable Tax Benefit, if the
amount with respect to which any Indemnity Claim is made gives rise to a
subsequently realized Tax Benefit to the party that made the claim, such party
shall refund to the Indemnifying Party the amount of such Tax Benefit when, as
and if realized. For the purposes of this Agreement, any subsequently realized
Tax Benefit shall be treated as though it were a reduction in the amount of the
initial Indemnity Claim, and the liabilities of the parties shall be
redetermined as though both occurred at or prior to the time of the indemnity
payment. For purposes of this Section 5.5(d), a "Tax Benefit" means an amount by
which the tax liability of the party (or group of corporations including the
party) is reduced (including, without limitation, by deduction, reduction of
income by virtue of increased tax basis or otherwise, entitlement to refund,
credit or otherwise) plus any related interest received from the relevant taxing
authority. Where a party has other losses, deductions, credits or items
available to it, the Tax Benefit from any losses, deductions, credits or items
relating to the Indemnity Claim shall be deemed to be realized proportionately
with any other losses, deductions, credits or items. For the purposes of this
Section 5.5(d), a Tax Benefit is "currently realizable" to the extent it can be
reasonably anticipated that such Tax Benefit will be realized in the current
taxable period or year or in any tax return with respect thereto (including
through a carryback to a prior taxable period) or in any taxable period or year
prior to the date of the Indemnity Claim. In the event that there should be a
determination disallowing the Tax Benefit, the Indemnifying Party shall be
liable to refund to the Indemnified Party the amount of any related reduction
previously allowed or payments previously made to the Indemnifying Party
pursuant to this Section 5.5(d). The amount of the refunded reduction or payment
shall be deemed a payment under this Section 5.5 and thus shall be


<PAGE>
                                      -17-


paid subject to any applicable reductions under this Section 5.5(d).

     (e) Adjustment to Purchase Price. The parties agree that any
indemnification payments made pursuant to this Agreement shall be treated for
tax purposes as an adjustment to the Purchase Price, unless otherwise required
by applicable law.

     (f) Mitigation. Each Indemnified Party shall be obligated in connection
with any claim for indemnification under this Section 5.5 to use all
commercially reasonable efforts to mitigate damages upon and after becoming
aware of any event which could reasonably be expected to give rise to such
damages.

     (g) Notice. Whenever any claim for indemnification shall arise under
Section 5.5 other than a Third Party Claim (a "Claim"), the party seeking
indemnification (the "Indemnitee") shall notify in writing the party from which
indemnification is sought (the "Indemnitor") of the Claim within 60 days after
the Indemnitee becomes aware of the Claim's existence, with such notice to
contain the factual basis for the Claim and the amount or an estimate (if known
or reasonably determinable) of the liability that may arise therefrom, provided
that the failure to provide such notice shall not affect the Indemnitor's right
to indemnification hereunder except to the extent that the Indemnitor is
materially prejudiced by such failure.

     (h) Limitation of Damages. Neither party hereto nor any affiliate of either
of them shall be liable for any consequential, punitive or special damages
pursuant to this Agreement or any of the agreements contemplated hereby.

     (i) Survival. The indemnities provided in this Section 5.5 shall survive
the Closing.

     Section 5.6 Public Announcements. Before issuing any press release or
otherwise making any public statement with respect to the Asset Purchase or any
of the other transactions contemplated hereby, ADI and Artistic will consult
with, and obtain the consent of, each other (which consent shall not be
unreasonably withheld) as to the form and substance of such release or statement
and shall not issue any such release or make any such statement prior to
obtaining such consent, except as may be required by law or the rules and
regulations of the Securities and Exchange Commission or any securities exchange
or national quotation system.


<PAGE>
                                      -18-


     Section 5.7 Sales and Transfer Taxes. Each of ADI and Artistic shall pay
one-half of any and all domestic and foreign sales, use, excise, documentary,
stamp duties, motor vehicle registration, value added and/or transfer or similar
taxes and filing or recording expenses or fees due with respect to the Asset
Purchase or otherwise required to be paid in connection with the transfer of the
Assets; provided that each party shall be responsible for any interest charge,
penalty or addition to tax applicable to it under applicable law with respect
thereto.

     Section 5.8 Access to Information. (a) Artistic shall afford to ADI, and to
ADI's accountants, counsel, financial advisers and other representatives,
reasonable access during normal business hours and permit them to make such
inspections during normal business hours as they may reasonably require during
the period from the date of this Agreement through the Closing Date to all
books, contracts, commitments and records relating to the P&C Businesses and the
Real Property and, during such period, Artistic shall furnish to ADI (i) access
to each report, schedule, registration statement and other document filed by
Artistic during such period pursuant to the requirements of federal or state
laws relating to the P&C Businesses and the Real Property and (ii) all other
information concerning the P&C Businesses and the Real Property as ADI may
reasonably request. Except as required by law, ADI will hold, and will cause its
affiliates, associates and representatives to hold, any non-public information
in confidence until such time as such information otherwise becomes publicly
available and shall use its reasonable best efforts to ensure that such
affiliates, associates and representatives do not disclose such information to
others without the prior written consent of Artistic. In the event of
termination of this Agreement for any reason, ADI shall promptly return or
destroy all non-public documents so obtained from Artistic and any copies made
of such documents for ADI. ADI shall not, and shall cause its affiliates,
associates and representatives not to, use any non-public information regarding
Artistic in any way detrimental to Artistic.

     (b) No investigation pursuant to this Section 5.8 shall affect any
representation or warranty in this Agreement of any party hereto or any
condition to the obligations of the parties hereto.

     Section 5.9 Risk of Loss. All risk of loss to the Assets, including,
without limitation, the Real Property and Leased Assets, shall remain in
Artistic until the transfer of


<PAGE>
                                      -19-


the Assets on the Closing Date. In the event of any casualty or loss to the
Assets prior to the Closing and ADI elects to consummate this transaction, ADI
may, at ADI's option, require Artistic at Closing to assign by specific
assignment to ADI all of its claims under and the proceeds of any and all
insurance policies (including proceeds received by Artistic prior to Closing) as
well as claims against any third parties relating to such casualty or loss on
the property subject thereto.

     Section 5.10 Bulk Transfer Laws. Artistic shall comply with the provisions
of any so-called "bulk transfer" or similar laws of any applicable jurisdiction
concerning the Asset Purchase, and ADI shall reasonably cooperate with Artistic
in connection therewith.

     Section 5.11 Transition Services Agreement, Etc. On the date hereof,
Artistic and ADI shall enter into each of a Transition Services Agreement (the
"Transition Services Agreement") and Advertising and Fulfillment Agreement (the
"Advertising and Fulfillment Agreement"), substantially in the form of Exhibit B
and C, respectively.

     Section 5.12 Employee Relations and Benefits.

     (a) Business Employees. For purposes of this Agreement, "Business
Employees" shall mean all employees of Artistic (other than Komer and Joseph
Calabro) as of the Closing Date.

     (b) Continuity of Employment. The parties hereto intend that there shall be
continuity of employment with respect to the Business Employees. ADI shall offer
employment, commencing on the Closing Date, to each Business Employee (including
those on vacation, layoff, leave, short-term or long-term disability or other
permitted absence of employment) with comparable compensation (including salary,
fringe benefits, job responsibility and location) as that provided to such
employees by Artistic prior to Closing. Nothing in this Agreement, including
this Section 5.12 (b) confers upon any person any right to continued employment
by Artistic or ADI as of and after the Closing Date.

     (c) Employment Liabilities. On and after the Closing Date, ADI shall be
responsible and liable for all liabilities and obligations (including under any
benefit plans) in connection with the employment before, on or after Closing (or
termination of employment) of the Business Employees hired by ADI including the
assumption of any employment agreements with respect to such Business Employees.


<PAGE>
                                      -20-


     (d) Service Credit. With respect to the Business Employees hired by ADI,
ADI shall give credit for all service with Artistic for all purposes under the
401(k) plans assumed by ADI, but only to the same extent credit had been given
under the 401(k) plans assumed by ADI prior to the Closing Date.

     (e) Welfare Plans. With respect to any ADI plan that is a "welfare benefit
plan" (as defined in Section 3(1) of the Employee Retirement Income Security Act
of 1974, as amended ("ERISA")), or would be a "welfare benefit plan", if such
plan were subject to ERISA, for the benefit of Business Employees on and after
the Closing Date, ADI shall (i) not exclude any Business Employee previously
covered by a similar welfare benefit plan maintained by Artistic from inclusion
in any such plan on the basis of any pre-existing condition limitations and (ii)
give effect, in determining any deductible and maximum out-of-pocket
limitations, to claims incurred and amounts paid by, and amounts reimbursed to,
its employees with respect to the welfare benefit plans as maintained by
Artistic immediately prior to Closing.

     (f) 401(k) Plans. With respect to any 401(k) benefit plan maintained by
Artistic for the benefit of the Business Employees or of former employees of
Artistic (collectively, the "401(k) Plans"), ADI shall assume all the rights,
obligations, duties and sponsorship of Artistic under the 401(k) Plans. Artistic
and ADI shall cooperate to amend all agreements and documents necessary to
permit ADI to assume all such rights, obligations, duties and sponsorship.

     (g) Accrued Vacation. With respect to any accrued but unused vacation time
to which any Business Employees hired by ADI are entitled, Artistic shall remain
responsible for payments to such Business Employees relating to such accrued
vacation time up through Closing, and ADI shall assume responsibility for
payments for any such accrued vacation time of such Business Employees
thereafter.

     (h) Bonuses. With respect to any compensation bonuses to which any Business
Employees hired by ADI are entitled, Artistic shall remain responsible for such
bonuses arising out of employment up through January 1, 1998, and ADI shall
assume responsibility for bonus payments arising out of employment of such
Business Employees thereafter.

     (i) Post-Retirement Benefits. To the extent that Business Employees hired
by ADI receive (or are eligible to receive) any Post-Retirement Benefits from
Artistic immediately


<PAGE>
                                      -21-


prior to the Closing Date, such employees shall receive (or be eligible to
receive) the same Post-Retirement Benefits from ADI following Closing to the
same extent that Artistic would have been obligated therefor, and on and after
the Closing Date, no such Business Employee shall be eligible to receive
"Post-Retirement Benefits" from Artistic (including, but not limited to, retiree
medical benefits).

     (j) Severance of Komer and Life Insurance Policy. ADI shall assume the
obligation to pay the severance and other payments and reimbursement obligations
to which Komer is entitled under the Executive Employment Agreement between
Artistic and Komer dated August 3, 1993, (the "Komer Severance Payment"). With
respect to the life insurance policies referred to on Annex 2-G insuring
Artistic in the event of the death of Komer (the "Komer Policies"), ADI shall
acquire the right to receive payment under the Komer Policies in the amount of
their aggregate cash surrender value thereof (the "Artistic Cash Surrender Value
Payment"). In addition, Artistic shall make the payments to ADI at Closing as
set forth in Section 1.8(b).

     (k) WARN Act. To the extent applicable to such party, each party shall
provide any required notice under the Worker Adjustment and Retraining
Notification Act ("WARN") and any other similar applicable law and to otherwise
comply with any such statute with respect to any "plant closing" or "mass
layoff" (as defined in WARN) or similar event affecting their respective
employees and occurring on or after Closing or arising as a result of the
transactions contemplated hereby.


                                   ARTICLE VI

                   CONDITIONS PRECEDENT TO THE ASSET PURCHASE


     Section 6.1 Conditions to Each Party's Obligation to Effect the Asset
Purchase. The respective obligations of each party to effect the Asset Purchase
are subject to the fulfillment or written waiver at or prior to the Closing Date
of the condition that no Governmental Entity or court of competent jurisdiction
shall have enacted, issued, promulgated, enforced or entered any law, rule,
regulation, executive order, decree, injunction or other order (whether
temporary, preliminary or permanent) which is then in effect and has the effect
of prohibiting the Asset Purchase or any of the other transactions contemplated
hereby; provided that, in the case of any such decree, injunction or other
order, each of the parties shall have used


<PAGE>
                                      -22-


reasonable best efforts to prevent the entry of any such injunction or other
order and to appeal as promptly as practicable any decree, injunction or other
order that may be entered.

     Section 6.2 Conditions to Obligation of Artistic to Effect the Asset
Purchase. The obligation of Artistic to effect the Asset Purchase is subject to
the fulfillment at or prior to the Closing of the following additional
conditions; provided that Artistic may waive in writing any of such conditions
in its sole discretion:

          (a) Performance of Obligations; Representations and Warranties. ADI
     shall have performed in all material respects each of its agreements
     contained in this Agreement required to be performed on or prior to the
     Closing, and each of the representations and warranties of ADI contained in
     this Agreement shall be true and correct on and as of the Closing Date as
     if made on and as of such date.

          (b) Officers' Certificate. ADI shall have furnished to Artistic a
     certificate, dated the Closing, signed by the appropriate officers of ADI,
     certifying to the effect that to their best knowledge, the conditions set
     forth in Section 6.2 (a) have been satisfied.

          (c) Delivery of Purchase Price. ADI shall have made delivery of the
     Purchase Price as provided in Section 1.2 of this Agreement.

          (d) Assumption Agreement. ADI shall have executed and delivered the
     Assumption Agreement, in the form attached as Exhibit A, covering the
     Assumed Liabilities.

          (e) Merger Agreement. All conditions precedent to the consummation of
     the Merger (or any merger pursuant to any successor merger agreement) shall
     have been satisfied or waived and the parties thereto are ready, willing
     and able to consummate such transaction immediately after the consummation
     of the transactions contemplated hereby.

     Section 6.3 Conditions to Obligations of ADI to Effect the Asset Purchase.
The obligation of ADI to effect the Asset Purchase is subject to the fulfillment
at or prior to the Closing of the following additional conditions, provided that
ADI may waive in writing any such conditions in its sole discretion:


<PAGE>
                                      -23-


          (a) Performance of Obligations; Representations and Warranties.
     Artistic shall have performed in all material respects each of its
     agreements contained in this Agreement required to be performed on or prior
     to the Closing and each of the representations and warranties of Artistic
     contained in this Agreement shall be true and correct on and as of the
     Closing as if made on and as of such date.

          (b) Officers' Certificate. Artistic shall have furnished to ADI a
     certificate, dated the Closing, signed by the appropriate officers of
     Artistic, certifying to the best of their knowledge, the conditions set
     forth in Section 6.3 (a) have been satisfied.

          (c) Absence of Changes. There shall not have occurred any Material
     Adverse Change with respect to the P&C Businesses between the date hereof
     and the Closing Date.

          (d) Bill of Sale and Assignment. Artistic shall have executed and
     delivered the Bill of Sale and Assignment, in the form attached hereto as
     Exhibit D, covering the Assets set forth on Annex 1 and the Assumed
     Contracts and Leased Property Lease Agreements set forth on Annex 2.

          (e) Warranty Deed. Artistic shall have executed and delivered the
     Warranty Deed covering the Real Property in the form attached hereto as
     Exhibit E (or such other form as may be required in the State of New York
     for a general warranty deed) relating to the Real Property.

          (f) Limited Liability Company Agreement. Artistic shall have executed
     and delivered the Limited Liability Company Agreement, in the form attached
     as Exhibit G, conveying the trademarks and other intellectual property
     rights to be conveyed as described in the schedules thereto.

          (g) Title Insurance. ADI shall have obtained title commitments for
     title insurance on the Real Property.

          (h) Titles. Artistic shall have endorsed and delivered the title
     certificates to the Assets described in Annex 1.

          (i) Trademark Assignment Agreement. Artistic shall have executed and
     delivered the Trademark Assignment Agreement, in the form attached as
     Exhibit F, conveying the trademarks to be conveyed as described on Annex 1.



<PAGE>
                                      -24-


                                   ARTICLE VII

                        TERMINATION, AMENDMENT AND WAIVER


     Section 7.1 Termination. This Agreement may be terminated at any time prior
to the Closing Date as follows:

          (a) by the mutual written consent of Artistic and ADI;

          (b) by Artistic or ADI if any court of competent jurisdiction in the
     United States or other United States governmental body shall have issued a
     final order, injunction, decree or ruling or taken any other final action
     restraining, enjoining or otherwise prohibiting the transactions
     contemplated hereby, and such order, injunction, decree, ruling or other
     action is or shall have become nonappealable; provided that the right to
     terminate this Agreement pursuant to this Section 7.1(b) shall not be
     available to any party which has not used its reasonable best efforts to
     cause any such order, injunction, decree, ruling or other action to be
     lifted;

          (c) by either Artistic or ADI if the stockholders of Artistic fail to
     adopt and approve this Agreement and the Merger Agreement and the
     transactions contemplated by this Agreement and the Merger Agreement at the
     special meeting contemplated by the Merger Agreement by the Requisite Vote;

          (d) by Artistic if a corporation, partnership, person or other entity
     or group shall have made a bona fide offer not solicited in violation of
     Section 4.2 that the Board by a majority vote determines in its good faith
     judgment and in the exercise of its fiduciary duties is more favorable to
     Artistic's stockholders than the transactions contemplated hereby;
     provided, however, that such termination under this clause shall not be
     effective until Artistic has made payment to ADI of the full fee and
     expense reimbursement required by Section 7.3;

          (e) by ADI, if (i) there shall have been a breach of any
     representation or warranty on the part of Artistic that is or will have a
     Material Adverse Effect on the P&C Businesses or which materially adversely
     affects the ability of Artistic to consummate the transactions contemplated
     hereby or (ii) there shall have been a breach of


<PAGE>
                                      -25-


     any covenant or agreement on the part of Artistic which is or will result
     in a Material Adverse Effect on Artistic or the P&C Businesses or
     materially adversely affects the ability of Artistic to consummate the
     transactions contemplated hereby, which shall not have been cured prior to
     the earlier of (A) 10 days following notice of such breach and (B) two
     Business Days prior to the Closing Date or (iii) the Board shall have
     withdrawn or modified in a manner adverse to ADI its approval or
     recommendation of this Agreement, or shall have adopted any resolution to
     effect the foregoing;

          (f) by Artistic if (i) there shall have been a breach of any
     representation or warranty on the part of ADI which materially adversely
     affects (or materially delays) the consummation of the transaction
     contemplated hereby or (ii) there shall have been a material breach of any
     covenant or agreement on the part of ADI and which materially adversely
     affects (or materially delays) the consummation of the transaction
     contemplated hereby which shall not have been cured prior to the earliest
     of (A) 10 days following notice of such breach and (B) two Business Days
     prior to the Closing Date; or

          (g) by Artistic or ADI if the Merger Agreement shall have been
     terminated unless Artistic shall have entered into another merger agreement
     substantially in the form of the Merger Agreement and approved by the Board
     of Directors of Artistic.

     Section 7.2 Effect of Termination. In the event of the termination and
abandonment of this Agreement pursuant to Section 7.1, this Agreement shall
forthwith become null and void and have no further force and effect, without any
liability on the part of any party hereto or its affiliates, directors, officers
or stockholders, other than the provisions of Sections 5.1, 7.2, 7.3 and 9.10,
and the third sentence of Section 5.8 (a), all of which shall survive such
termination. Nothing contained in this Section 7.2 shall relieve any party from
liability for any material and willful breach of this Agreement.

     Section 7.3 Certain Payments. If:

          (i) ADI terminates this Agreement pursuant to Section 7.1(e)(iii)
     hereof and, within 12 months thereafter Artistic enters into an agreement
     with respect to a Third Party Acquisition, or a Third Party Acquisition
     occurs,


<PAGE>
                                      -26-


     involving any party (or any affiliate thereof) (x) with whom Artistic (or
     its agents) had negotiations with a view to a Third Party Acquisition, (y)
     to whom Artistic (or its agents) furnished information with a view to a
     Third Party Acquisition or (z) who had submitted a proposal or expressed an
     interest in a Third Party Acquisition, in the case of each of clauses (x),
     (y) and (z) after the date hereof and prior to such termination; or

          (ii) ADI terminates this Agreement pursuant to Section 7.1(e)(iii),
     and within 18 months thereafter a Third Party Acquisition shall occur
     involving a consideration in excess of the Purchase Price; or

          (iii) Artistic terminates this Agreement pursuant to 7.1(d) hereof,
     Artistic shall pay to ADI either prior to termination in the case of the
     event described in clause (iii) above or within one Business Day following
     the execution and delivery of such agreement or such occurrence or
     termination, as the case may be, in the case of an event described in
     Section 7.3(i) or (ii), $360,000 plus the unreimbursed, reasonable
     documented out-of-pocket third party expenses of ADI incurred in connection
     with the transactions contemplated by this Agreement as liquidated damages
     immediately upon such termination (the "Termination Fee"), in cash;
     provided, however, that Artistic in no event shall be obligated to pay more
     than one such Termination Fee with respect to all such agreements and
     occurrences.

     "Third Party Acquisition" means the acquisition by any person (which
includes a "person" as such term is defined in Section 13(d)(3) of the
Securities Exchange Act of 1934) or entity other than ADI of all or a material
portion of the Assets or the P&C Businesses.

     Section 7.4 Waiver. At any time prior the Closing Date, the parties hereto
may (i) extend the time for the performance of any of the obligations or other
acts of the other parties hereto; (ii) waive any inaccuracies in the
representations and warranties contained herein or in any document delivered
pursuant hereto; and (iii) waive compliance with any of the agreements or
conditions contained herein which may legally be waived. Any agreement on the
part of a party hereto to any such extension or waiver shall be valid only if
set forth in an instrument in writing signed on behalf of such party. The
failure of either party hereto to assert any of its rights hereunder shall not
constitute a waiver of such rights.



<PAGE>
                                      -27-


                                  ARTICLE VIII

                             POST CLOSING COVENANTS


     Section 8.1 Access to Information.

     (a) Artistic agrees that it will (i) maintain the pre-closing financial
records of the P&C Businesses in the offices of Artistic in Baltimore, Maryland
following the Closing Date and (ii) permit ADI and its respective financial and
tax advisors access to such records during normal business hours on two-days'
prior written notice to Artistic, as set forth in Section 9.1 hereof.

     (b) If at any time it is necessary that a party be furnished with
additional information, documents or records relating to the Assets or the P&C
Businesses in order properly to prepare or support its tax returns or other
documents or reports required to be filed with governmental authorities or any
securities exchanges or otherwise for any purpose in connection with the
performance or discharge by the parties of their obligations hereunder, and such
information, documents or records are in the possession or control of another
party, such other party agrees to use all reasonable efforts to furnish or make
available such information, documents or records (or copies thereof).

     (c) Each party to this Agreement hereby agrees that it shall cooperate with
the other by executing and/or filing or causing to be executed and/or filed any
required documents (including any real property transfer tax returns required to
be filed with respect to the transactions contemplated by this Agreement and any
forms or reports required to be filed pursuant to Section 1060 of the Code, the
Treasury Regulations promulgated thereunder or any provisions of state or local
law) and by making available to the other, without limitation, all work papers,
records and notes of any kind, at all reasonable times, for the purpose of
allowing the appropriate party to complete tax returns, forms and reports,
respond to audits, obtain refunds, make any determination required under this
Agreement, verify issues and negotiate settlements with tax authorities or
defend or prosecute tax claims. In the case of income taxes relating to the P&C
Businesses, Artistic shall be exclusively responsible for handling the
compliance and audits for income taxes for periods prior to and including the
Closing Date and ADI shall be exclusively responsible for handling the compli-


<PAGE>
                                      -28-


ance and audits for income taxes for periods after the Closing Date.


                                   ARTICLE IX

                               GENERAL PROVISIONS


     Section 9.1 Notices. All notices and other communications hereunder shall
be in writing and shall be deemed given if delivered personally, sent by
overnight courier or telecopied (with a confirmatory copy sent by overnight
courier) to the parties at the following addresses (or at such other address for
a party as shall be specified by like notice):

               (a) If to ADI, to:

                      Artistic Direct Incorporated
                      One Komer Center
                      PO Box 1999
                      Elmira, NY  14902
                      Attention:  Thomas C. Wyckoff
                      Title:  Chief Executive Officer and President
                      Facsimile:  (607) 733-5782
                      Telephone:  (607) 735-4555

                      with copies to:

                      Roberts, Sheridan & Kotel
                      Tower 49
                      12 East 49th Street
                      New York, NY  10017
                      Attention:  Rory M. Deutsch, Esq., and
                          Ira L. Kotel, Esq.
                      Facsimile  (212) 299-8686
                      Telephone:  (212) 299-8600

               (b) If to Artistic:

                      Artistic Greetings Incorporated
                      One Komer Center
                      P.O. Box 1999
                      Elmira, NY 14902
                      Attention:  Joseph A. Calabro
                      Title:  President
                      Facsimile:  (607) 733-5699
                      Telephone:  (607) 735-4508


<PAGE>
                                      -29-


                      with copies to:

                      Cahill Gordon & Reindel
                      80 Pine Street
                      New York, NY  10005-1702
                      Attention:  William B. Gannett, Esq.
                      Facsimile:  (212) 269-5420
                      Telephone:  (212) 701-3000

                      and

                      Simpson Thacher & Bartlett
                      425 Lexington Avenue
                      New York, NY  10017
                      Attention:  Marni I. Lerner, Esq.,
                                  and Edward J. Chung, Esq.
                      Facsimile:  (212) 455-2502
                      Telephone:  (212) 455-2000.

     Section 9.2 Interpretation. When a reference is made in this Agreement of a
Section, such reference shall be to a Section of this Agreement unless otherwise
indicated, and the words "hereof," "herein" and "hereunder" and similar terms
refer to this Agreement as a whole and not to any particular provision of this
Agreement, unless the context otherwise requires. The table of contents and
headings contained in this Agreement are for reference purposes only and shall
not affect in any way the meaning or interpretation of this Agreement. Whenever
the words "include," "includes" or "including" are used in this Agreement, they
shall be deemed to be followed by the words "without limitation."

     Section 9.3 Counterparts. This Agreement may be executed in counterparts,
all of which shall be considered one and the same agreement and shall become
effective when one or more counterparts have been signed by each of the parties
and delivered to the other parties.

     Section 9.4 Entire Agreement; No Third-Party Beneficiaries. This Agreement,
and the Transition Services Agreement, the Joint Marketing Services Agreement,
the Escrow Agreement, the Trademark Assignment Agreement and the other
agreements, documents and instruments referred to herein, (i) constitute the
entire agreement between the parties hereto and supersedes all prior agreements
and understandings, both written and oral, among the parties with respect to the
subject matter hereof and (ii) are not intended to confer upon any person

<PAGE>
                                      -30-


(including, without limitation, any employees of Artistic) other than the
parties any rights or remedies hereunder; provided, however, that legal counsel
for the parties hereto may rely upon the representations and warranties
contained herein and in the certificates delivered pursuant to Sections 6.2 (b)
and 6.3 (b).

     Section 9.5 Governing Law. This Agreement shall be governed by, and
construed in accordance with, the laws of the State of New York, regardless of
the laws that might otherwise govern under applicable principles of conflicts of
laws thereof.

     Section 9.6 Assignment. Neither this Agreement nor any of the rights,
interests or obligations hereunder shall be assigned by operation of law or
otherwise by any of the parties without the prior written consent of the other
party in its sole and absolute discretion, and any such purported assignment
without the express prior written consent of the other party shall be void ab
initio. Subject to the preceding sentence, this Agreement shall be binding upon,
inure to the benefit of, and be enforceable by, the parties and their respective
successors and assigns.

     Section 9.7 Severability. If any term or other provision of this Agreement
is invalid, illegal or incapable of being enforced by any rule of law, or public
policy, all other conditions and provisions of this agreement shall nevertheless
remain in full force and effect so long as the economic or legal substance of
the transactions contemplated hereby are not affected in any manner materially
adverse to any party. Upon such determination that any term or other provision
is invalid, illegal or incapable of being enforced, the parties shall negotiate
in good faith to modify this Agreement so as to effect he original intent of the
parties as closely as possible in a mutually acceptable manner in order that the
transactions be consummated as originally contemplated to the fullest extent
possible.

     Section 9.8 Enforcement. The parties agree that if all the conditions set
forth in Article VI are satisfied on or prior to the Closing Date, and this
Agreement shall not have otherwise been terminated, and Artistic shall breach
its obligation to consummate the transactions contemplated hereby, including,
without limitation, the provisions of Article I, that irreparable damages would
occur to ADI, that money damages would not be an adequate remedy at law, and,
accordingly, that ADI shall be entitled to specifically enforce the terms and

<PAGE>
                                      -31-


provisions of this Agreement in any court of competent jurisdiction in the
United States or any state thereof or any place that the Assets are located, in
addition to any other right or remedy to which it is entitled at law or in
equity. Artistic shall not assert, and hereby knowingly waives any defense in
any such action that money damages would be an adequate remedy at law.

     Section 9.9 Defined Terms. For purposes of this Agreement, the term:

          (a) "affiliate" of a person means a person that directly or
     indirectly, through one or more intermediaries, controls, is controlled by,
     or is under common control with, the first mentioned person; and

          (b) "person" means an individual, corporation, partnership,
     association, trust, unincorporated organization, other entity or group (as
     defined in Section 13(d)(3) of the Exchange Act).

     Section 9.10 Consent to Jurisdiction. In the event that any legal
proceedings are commenced in any court with respect to any matter arising under
this Agreement, the parties hereto specifically consent and agree that the
courts of the State of New York and/or the Federal Courts located in the State
of New York shall have jurisdiction over each of the parties hereto and over the
subject matter of any such proceedings, and the venue of any such action shall
be in New York County, New York and/or the U.S. District Court for the Southern
District of New York.




<PAGE>
                                      -32-


     IN WITNESS WHEREOF, ADI and Artistic have executed this Agreement as of the
date first written above.

                                 ARTISTIC DIRECT INCORPORATED


                                 By:    /s/ Thomas C. Wyckoff
                                      -----------------------------------
                                        Name:  Thomas C. Wyckoff
                                        Title: Chief Executive
                              Officer and President


                                 ARTISTIC GREETINGS INCORPORATED


                                 By:    /s/ Joseph A. Calabro
                                      -----------------------------------
                                        Name:  Joseph A. Calabro
                                        Title: President





                                                                       EXHIBIT 4



     STOCKHOLDERS AGREEMENT dated as of December 21, 1997 among MDC
COMMUNICATIONS CORPORATION, an Ontario corporation ("Parent"), and the
undersigned holders (each a "Stockholder" and, collectively, the "Stockholders")
of shares of common stock, par value $.10 per share (the "Common Stock"), of
ARTISTIC GREETINGS INCORPORATED, a Delaware corporation (the "Company").

     WHEREAS, Parent, AGI Acquisition Co., a Delaware corporation and a wholly
owned subsidiary of Parent ("Sub"), and the Company, propose to enter into an
Agreement and Plan of Merger dated as of the date hereof (as the same may be
amended or supplemented, the "Merger Agreement"; capitalized terms used but not
defined herein shall have the meanings set forth in the Merger Agreement)
providing for the merger of Sub with and into the Company (the "Merger"), upon
the terms and subject to the conditions set forth in the Merger Agreement;

     WHEREAS, concurrently with the execution of the Merger Agreement, the
Company and Artistic Direct Incorporated, a New York corporation ("ADI"),
propose to enter into an Asset Purchase Agreement dated as of the date hereof
(as the same may be amended or supplemented and together with any other asset
purchase agreement substantially in the form thereof and providing for the
payment of cash consideration of at least $9 million, the "Asset Purchase
Agreement") providing for ADI to purchase certain of the assets, and assume
certain of the liabilities, of the Company (the "Asset Purchase");

     WHEREAS, each Stockholder owns the number of shares of Common Stock set
forth opposite its or his name on the signature page of this Agreement (such
shares of Common Stock, the "Existing Shares" and, together with any other
shares of capital stock of the Company acquired by such Stockholder after the
date hereof and during the term of this Agreement, and other than 40,000 shares
of Common Stock which Mr. Komer has transferred, or may transfer, to one or more
charitable entities, being collectively referred to herein as the "Subject
Shares"); and

     WHEREAS, as a condition to its willingness to enter into the Merger
Agreement, Parent has requested that each Stockholder enter into this Agreement;


<PAGE>
                                      -2-


     NOW, THEREFORE, to induce Parent to enter into, and in consideration of its
entering into, the Merger Agreement, and in consideration of the premises and
the representations, warranties and agreements contained herein, the parties
agree as follows:

     1. Representations and Warranties of the Stockholder. Each Stockholder
hereby, severally and not jointly, represents and warrants to Parent as of the
date hereof in respect of himself or itself as follows:

          (a) Authority. The Stockholder has all requisite legal capacity, power
     and authority to enter into this Agreement and to consummate the
     transactions contemplated hereby. This Agreement has been duly authorized,
     executed and delivered by the Stockholder and constitutes a valid and
     binding obligation of the Stockholder enforceable in accordance with its
     terms. The execution and delivery of this Agreement do not, and the
     consummation of the transactions contemplated hereby and compliance with
     the terms hereof will not, conflict with, or result in any violation of, or
     default (with or without notice or lapse of time or both) under any
     provision of, any trust agreement, organizational documents, standstill
     agreement, loan or credit agreement, note, bond, mortgage, indenture, lease
     or other agreement, instrument, permit, concession, franchise, license,
     judgment, order, notice, decree, statute, law, ordinance, rule or
     regulation applicable to the Stockholder or to the Stockholder's property
     or assets. If the Stockholder is married and the Stockholder's Subject
     Shares constitute community property or otherwise need spousal or other
     approval to be legal, valid and binding, this Agreement has been duly
     authorized, executed and delivered by, and constitutes a valid and binding
     agreement of, the Stockholder's spouse, enforceable against such spouse in
     accordance with its terms. No trust of which such Stockholder is a trustee
     requires the consent of any beneficiary to the execution and delivery of
     this Agreement or to the consummation of the transactions contemplated
     hereby.

          (b) The Subject Shares. Such Stockholder is the record holder or
     beneficial owner of the number of the Existing Shares as is set forth
     opposite such Stockholder's name on the signature page hereto. On the date
     hereof, the Existing Shares set forth opposite such Stockholder's


<PAGE>
                                      -3-


     name on the signature page hereto constitute all of the outstanding shares
     of Common Stock owned of record or beneficially by such Stockholder. Such
     Stockholder does not have record or beneficial ownership of any shares of
     Common Stock not set forth on signature page hereto. Such Stockholder has
     sole power of disposition with respect to all of the Existing Shares set
     forth opposite such Stockholder's name on the signature page hereto and
     sole voting power with respect to the matters set forth in Section 6 hereof
     and sole power to demand dissenter's or appraisal rights, in each case with
     respect to all of the Existing Shares set forth opposite such Stockholder's
     name on the signature page hereto, with no restrictions on such rights,
     subject to applicable federal securities laws and the terms of this
     Agreement. Such Stockholder will have sole power of disposition with
     respect to Subject Shares other than Existing Shares, if any, which become
     beneficially owned by such Stockholder and will have sole voting power with
     respect to the matters set forth in Section 3 hereof and sole power to
     demand dissenter's or appraisal rights, in each case with respect to all
     Subject Shares other than Existing Shares, if any, which become
     beneficially owned by such Stockholder with no restrictions on such rights,
     subject to applicable federal securities laws and the terms of this
     Agreement.

          (c) Such Stockholder's Subject Shares and the certificates
     representing such Subject Shares are now and at all times during the term
     hereof will be held by such Stockholder, or by a nominee or custodian for
     the benefit of such Stockholder, free and clear of all liens, claims,
     security interests, proxies, voting trusts or agreements, understandings or
     arrangements or any other encumbrances whatsoever, except for any such
     encumbrances or proxies arising hereunder.

          (d) No broker, investment banker, financial adviser or other person is
     entitled to any broker's, finder's, financial adviser's or other similar
     fee or commission in connection with the transactions contemplated hereby
     based upon arrangements made by or on behalf of such Stockholder in his or
     her capacity as such.

          (e) Such Stockholder understands and acknowledges that Parent and Sub
     are entering into the Merger Agreement


<PAGE>
                                      -4-


     in reliance upon such Stockholder's execution and delivery of this
     Agreement with Parent.

     2. Representations and Warranties of Parent. Parent hereby represents and
warrants to each Stockholder that Parent has all requisite corporate power and
authority to enter into this Agreement and to consummate the transactions
contemplated hereby. The execution and delivery of this Agreement by Parent, and
the consummation of the transactions contemplated hereby, have been duly
authorized by all necessary corporate action on the part of Parent. This
Agreement has been duly executed and delivered by Parent and constitutes a valid
and binding obligation of Parent enforceable in accordance with its terms. The
execution and delivery of this Agreement do not, and the consummation of the
transactions contemplated hereby and compliance with the terms hereof will not,
conflict with, or result in any violation of, or default (with or without notice
or lapse of time or both) under any provision of, the certificate of
incorporation or by-laws of Parent, any trust agreement, loan or credit
agreement, note, bond, mortgage, indenture, lease or other agreement,
instrument, permit, concession, franchise, license, judgment, order, notice,
decree, statute, law, ordinance, rule or regulation applicable to Parent or to
Parent's property or assets.

     3. Covenants of each Stockholder. From and after the date hereof and until
the termination of this Agreement in accordance with Section 8, each
Stockholder, severally and not jointly, agrees as follows:

          (a) At any meeting of stockholders of the Company called to vote upon
     the Merger, the Merger Agreement, the Asset Purchase or the Asset Purchase
     Agreement or at any adjournment thereof or in any other circumstances upon
     which a vote, consent or other approval with respect to the Merger, the
     Merger Agreement, the Asset Purchase or the Asset Purchase Agreement is
     sought, such Stockholder shall vote (or cause to be voted) the Subject
     Shares in favor of the Merger and the Asset Purchase, the adoption by the
     Company of the Merger Agreement and the Asset Purchase Agreement and the
     approval of the terms thereof and each of the other transactions
     contemplated by the Merger Agreement and the Asset Purchase Agreement.


<PAGE>
                                      -5-


          (b) At any meeting of stockholders of the Company or at any
     adjournment thereof or in any other circumstances upon which the
     Stockholder's vote, consent or other approval is sought, the Stockholder
     shall vote (or cause to be voted) the Subject Shares against (i) any merger
     agreement or merger (other than the Merger Agreement and the Merger),
     consolidation, combination, sale of a material amount of assets (other than
     the Asset Purchase Agreement and the Asset Purchase), reorganization,
     recapitalization, dissolution, liquidation or winding-up of or by the
     Company or any other takeover proposal (collectively, "Takeover Proposal"),
     (ii) any action or agreement that would result in a breach of any covenant,
     representation or warranty or any other obligation or agreement of the
     Company under the Merger Agreement, the Asset Purchase Agreement or this
     Agreement or (iii) (x) any material amendment of the Company's certificate
     of incorporation or by-laws, (y) any change in a majority of the persons
     who constitute the Board of Directors of the Company or (z) any other
     proposal or transaction involving the Company, which is intended or could
     reasonably be expected to impede, frustrate, prevent, delay or nullify (A)
     the ability of the Company to consummate the Merger or the Asset Purchase
     or (B) any of the transactions contemplated by this Agreement, the Asset
     Purchase Agreement or the Merger Agreement. The Stockholder further agrees
     not to commit or agree to take any action inconsistent with the foregoing.

          (c) Each Stockholder, severally and not jointly, agrees not to (i)
     offer to sell, sell, transfer, encumber, pledge, assign or otherwise
     dispose of (including by gift) (collectively, "Transfer"), or enter into
     any contract, option or other arrangement with respect to or consent to the
     Transfer of, the Subject Shares or any interest therein to any person other
     than pursuant to the terms of the Merger, (ii) except as contemplated
     hereby, grant any proxies or powers of attorney with respect to the Subject
     Shares, deposit any Subject Shares into a voting trust or enter into any
     voting arrangement with respect to the Subject Shares, or any interest in
     the foregoing, except with Parent or Sub, (iii) take any action that would
     make any representation or warranty of such Stockholder contained herein
     untrue or incorrect or have the effect of preventing or disabling the
     Stockholder from performing such


<PAGE>
                                      -6-


     Stockholder's obligations under this Agreement or (iv) commit or agree to
     take any of the foregoing actions.

          (d) Each Stockholder hereby irrevocably waives any rights of appraisal
     or rights to dissent from the Merger that the Stockholder may have.

          (e) Each Stockholder agrees with, and covenants to, Parent that the
     Stockholder shall not request that the Company register the transfer
     (book-entry or otherwise) of any certificate or uncertificated interest
     representing any of the Subject Shares, unless such transfer is made in
     compliance with this Agreement. In the event of a stock dividend or
     distribution, or any change in the Common Stock by reason of any stock
     dividend or distribution, or any change in the Common Stock by reason of
     any stock dividend, split-up, recapitalization, combination, exchange of
     shares or the like, the term "Subject Shares" shall be deemed to refer to
     and include the Subject Shares as well as all such stock dividends and
     distributions and any shares into which or for which any or all of the
     Subject Shares may be changed or exchanged and the Purchase Price (as
     defined herein) shall be accordingly adjusted. Each Stockholder shall be
     entitled to receive any cash dividend paid by the Company during the term
     of this Agreement until the Subject Shares are cancelled in the Merger or
     purchased hereunder.

          (f) Each Stockholder, severally and not jointly, shall not, nor shall
     it authorize or permit any partner, officer, director or employee of, or
     any investment banker, attorney or other advisor or representative of, such
     Stockholder to, directly or indirectly, (i) solicit, initiate or encourage
     the submission of any Takeover Proposal or (ii) participate in any
     discussions, conversations, negotiations or other communications regarding,
     or furnish to any person any information with respect to, or otherwise
     cooperate in any way, assist or participate in, facilitate or encourage any
     effort or attempt by any other person or entity, to seek to do any of the
     foregoing or take any other action to facilitate any inquiries or the
     making of any proposal that constitutes, or is likely to lead to, any
     Takeover Proposal; provided, however, that the foregoing shall not restrict
     a Stockholder who is also a director of the Company from taking actions in
     such


<PAGE>
                                      -7-


     Stockholder's capacity as a director to the extent and in the circumstances
     permitted by Section 4.02 of the Merger Agreement. Each Stockholder, in its
     capacity as such, will immediately cease and cause to be terminated any
     existing activities, discussions or negotiations with any parties conducted
     heretofore with respect to any of the foregoing.

          (g) THE STOCKHOLDER HEREBY GRANTS TO, AND APPOINTS SUB AND ANY
     DESIGNEE OF SUB, EACH OF THEM INDIVIDUALLY, STOCKHOLDER'S IRREVOCABLE
     (UNTIL THE TERMINATION OF THIS AGREEMENT) PROXY AND ATTORNEY-IN-FACT WITH
     FULL POWER OF SUBSTITUTION) TO VOTE THE SUBJECT SHARES OF STOCKHOLDER AS
     INDICATED IN SECTION 3(A) AND 3(B) ABOVE. THE STOCKHOLDER INTENDS THIS
     PROXY TO BE IRREVOCABLE (UNTIL THE TERMINATION OF THIS AGREEMENT) AND
     COUPLED WITH AN INTEREST AND WILL TAKE SUCH FURTHER ACTION AND HEREBY
     REVOKES ANY PROXY PREVIOUSLY GRANTED BY STOCKHOLDER WITH RESPECT TO SUCH
     STOCKHOLDER'S SUBJECT SHARES.

     4. Further Agreements of Stockholders. If, after termination of this
Agreement pursuant to Section 7 hereof, Stockholder receives any cash or
non-cash consideration in respect of the Subject Shares in connection with a
Third Party Business Combination (as defined below) during the period commencing
on the date of such termination and ending on the first anniversary thereof (the
"Sale Period"), Stockholder shall promptly pay over to Parent one half of the
excess, if any, of such consideration over the product of the Merger
Consideration and the number of Subject Shares with respect to which such
consideration is received by such Stockholder in connection with such Third
Party Business Combination (the "Excess Consideration"); provided that, (i) if
the consideration received by such Stockholder shall be securities listed on a
national securities exchange or traded on the NASDAQ National Market ("NASDAQ"),
the per share value of such consideration shall be equal to the closing price
per share listed on such national securities exchange or NASDAQ on the date such
transaction is consummated and (ii) if the consideration received by such
Stockholder shall be in a form other than securities, the per share value shall
be determined in good faith as of the date such transaction is consummated by
Parent and the Stockholders, or, if Parent and the Stockholders cannot reach
agreement, by a nationally recognized investment banking firm reasonably
acceptable to the parties. The term "Third Party Business Combi-


<PAGE>
                                      -8-


nation" of the Company means the occurrence of any of the following events: (A)
the Company is acquired by merger or otherwise by any person or group, including
Parent or any affiliate thereof (a "Third Party"); (B) the Company enters into
an agreement with a Third Party which contemplates the acquisition of 20% or
more of the total assets of the Company; (C) the Company or Parent enters into a
merger or other agreement with a Third Party which contemplates the acquisition
of more than 20% of the outstanding shares of the Company's capital stock; or
(D) a Third Party acquires more than 20% of the total assets of the Company. If
during the Sale Period, any Stockholder Transfers his or its Subject Shares to
any other person (other than in connection with a Third Party Business
Combination described above) and such other person receives any consideration
for any Subject Shares in connection with a Third Party Business Combination
within the Sale Period, such Stockholder shall continue to be bound by the
provisions of this Section 4 with respect to the payment to Parent of the Excess
Consideration as if such Stockholder received such consideration for the Subject
Shares in such Third Party Business Combination.

     5. Further Assurances. The Stockholder will, from time to time, execute and
deliver, or cause to be executed and delivered, such additional or further
consents, documents and other instruments as Parent may reasonably request for
the purpose of effectively carrying out the transactions contemplated by this
Agreement.

     6. Assignment. Neither this Agreement nor any of the rights, interests or
obligations hereunder shall be assigned by any of the parties without the prior
written consent of the other parties, except that Parent may assign, in its sole
discretion, any or all of its rights, interests and obligations hereunder to any
direct or indirect wholly owned subsidiary of Parent. Subject to the preceding
sentence, this Agreement will be binding upon, inure to the benefit of and be
enforceable by the parties and their respective successors and assigns.

     7. Termination. Except for Stockholder's obligations pursuant to Section 4,
this Agreement shall terminate, and no party shall have any rights or
obligations hereunder and this Agreement shall become null and void and have no
further effect upon the earliest of (a) the Effective Time, and (b) the date on
which the Merger Agreement is terminated pursuant to Section


<PAGE>
                                      -9-


6.01 thereof. Nothing in this Section 7 shall relieve any party of liability for
breach of this Agreement.

     8. Costs and Expenses. All costs and expenses incurred in connection with
this Agreement and the consummation of the transactions contemplated hereby
shall be paid by the party incurring such expenses.

     9. General Provisions.

          (a) Amendments. This Agreement may not be amended except by an
     instrument in writing signed by each of the parties hereto.

          (b) Notice. All notices and other communications hereunder shall be in
     writing and shall be deemed given if delivered personally or sent by
     overnight courier (providing proof of delivery) to Parent in accordance
     with Section 9.03 of the Merger Agreement and to each Stockholder at its or
     his set forth on the signature page of this Agreement (or at such other
     address for a party as shall be specified by like notice).

          (c) Interpretation. When a reference is made in this Agreement to
     Sections, such reference shall be to a Section to this Agreement unless
     otherwise indicated. The headings contained in this Agreement are for
     reference purposes only and shall not affect in any way the meaning or
     interpretation of this Agreement. Wherever the words "include", "includes"
     or "including" are used in this Agreement, they shall be deemed to be
     followed by the words "without limitation".

          (d) Severability. If any term or other provision of this Agreement is
     invalid, illegal or incapable of being enforced by any rule of law, or
     public policy, all other conditions and provisions of this Agreement shall
     nevertheless remain in full force and effect so long as the economic or
     legal substance of the transactions contemplated hereby is not affected in
     any manner materially adverse to any party. Upon such determination that
     any term or other provision is invalid, illegal or incapable of being
     enforced, the parties hereto shall negotiate in good faith to modify this
     Agreement so as to effect the original intent of the parties as closely as
     possible in a mu-


<PAGE>
                                      -10-


     tually acceptable manner in order that the transactions contemplated hereby
     may be consummated as originally contemplated to the fullest extent
     possible.

          (e) Counterparts. This Agreement may be executed in one or more
     counterparts, all of which shall be considered one and the same agreement,
     and shall become effective when one or more of the counterparts have been
     signed by each of the parties and delivered to the other party, it being
     understood that each party need not sign the same counterpart.

          (f) Entire Agreement; No Third-Party Beneficiaries. This Agreement
     (including the documents and instruments referred to herein) (i)
     constitutes the entire agreement and supersedes all prior agreements and
     understandings, both written and oral, among the parties with respect to
     the subject matter hereof and (ii) is not intended to confer upon any
     Person other than the parties hereto any rights or remedies hereunder.

          (g) Governing Law. This Agreement shall be governed by, and construed
     in accordance with, the laws of the State of Delaware regardless of the
     laws that might otherwise govern under applicable principles of conflicts
     of law thereof.

     10. Stockholder Capacity. No person executing this Agreement who is or
becomes during the term hereof a director or officer of the Company makes any
agreement or understanding herein in his capacity as such director or officer.
The Stockholder signs solely in his capacity as the record holder or beneficial
owner of, or the trustee of a trust whose beneficiaries are the beneficial
owners of, such Stockholder's Subject Shares and nothing herein shall limit or
affect any actions taken by a Stockholder in his capacity as an officer or
director of the Company to the extent specifically permitted by the Merger
Agreement.

     11. Enforcement. The parties agree that irreparable damage would occur in
the event that any of the provisions of this Agreement were not performed in
accordance with their specific terms or were otherwise breached. It is
accordingly agreed that the parties shall be entitled to an injunction or
injunctions to prevent breaches of this Agreement and to en-


<PAGE>
                                      -11-


force specifically the terms and provisions of this Agreement in any court of
the United States located in the State of Delaware or in a Delaware state court,
this being in addition to any other remedy to which they are entitled at law or
in equity. In addition, each of the parties hereto (i) consents to submit such
party to the personal jurisdiction of any Federal court located in the State of
Delaware or any Delaware state court in the event any dispute arises out of this
Agreement or any of the transactions contemplated hereby, (ii) agrees that such
party will not attempt to deny or defeat such personal jurisdiction by motion or
other request for leave from any such court; (iii) agrees that such party will
not bring any action relating to this Agreement or the transactions contemplated
hereby in any court other than a Federal court sitting in the state of Delaware
or a Delaware state court and (iv) waives any right to trial by jury with
respect to any claim or proceeding related to or arising out of this Agreement
or any of the transactions contemplated hereby. All rights, powers and remedies
provided under this Agreement or otherwise available in respect hereof at law or
in equity shall be cumulative and not alternative, and the exercise of any
thereof by any party shall not preclude the simultaneous or later exercise of
any other such right, power or remedy by such party.




<PAGE>
                                      -12-


     IN WITNESS WHEREOF, Parent has caused this Agreement to be signed by its
officer thereunto duly authorized and each Stockholder has signed this
Agreement, all as of the date first written above.

                                     MDC COMMUNICATIONS CORPORATION


                                     By:    /s/ Peter Lewis
                                         -----------------------------------
                                         Name:   Peter M. Lewis
                                         Title:  Executive Vice
                                                   President, Corporate
                                                   Development


Number of Subject Shares:            Stockholder:

2,250,000                            AMERICAN GREETINGS CORPORATION


                                     By:    /s/ Morry Weiss
                                        -----------------------------------
                                        Name:    Morry Weiss
                                        Title:   Chairman and Chief
                                                   Executive Officer
                                        Address: One American Road
                                                 Cleveland, Ohio 44144


Number of Subject Shares:            Stockholder:

411,786
                                     /s/ Stuart Komer
                                     -----------------------------------
                                     Name:     Stuart Komer
                                     Address:  850 Euclid Avenue
                                               Elmira, New York 14901






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