ARTISTIC GREETINGS INC
DEF 14A, 1997-03-28
GREETING CARDS
Previous: NORAM ENERGY CORP, 10-K, 1997-03-28
Next: ARTISTIC GREETINGS INC, 10-K, 1997-03-28



ARTISTIC GREETINGS INCORPORATED
                                       ONE KOMER CENTER, ELMIRA, NEW YORK 14902

STUART KOMER
Chairman of the Board

JOSEPH A. CALABRO
Chief Executive Officer and President
                                                                 March 28, 1997



Dear Fellow Stockholder:

     You   are   cordially  invited  to  attend  the  1997  Annual  Meeting  of
Stockholders which  will  be  held at 9:00 a.m. on Thursday, May 1, 1997 at our
corporate headquarters at the corner  of  Main  and  Water  Streets,  One Komer
Center, Elmira, New York.

     The enclosed Notice and Proxy Statement contain information about  matters
to be considered at the Annual Meeting, at which the business and operations of
Artistic  Greetings  Incorporated  will  also  be reviewed.  Discussions at our
Annual Meeting have generally been interesting and useful, and we hope that you
can attend.

     Whether  or not you plan to attend, we urge  you  to  complete,  sign  and
return the enclosed  proxy  card  so  that  your shares will be represented and
voted at the Annual Meeting.

                                 Sincerely yours,



                      Stuart Komer               Joseph A. Calabro

<PAGE>
               NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                              May 1, 1997


     The Annual Meeting of Stockholders (the  "Meeting")  of ARTISTIC GREETINGS
INCORPORATED  ("Artistic"  or  the  "Company")  will be held at  the  Company's
corporate  headquarters  at the corner of Main and  Water  Streets,  One  Komer
Center, Elmira, New York on  Thursday,  May  1,  1997  at  9:00  a.m.  for  the
following purposes:

      1.   To   elect  members  of  the  Board  of  Directors  of  the  Company
           ("Directors") to serve until the next Annual Meeting of Stockholders
           and until the election and qualification of their successors;

      2.   To take  action  on  a  proposal  to  ratify the selection of Arthur
           Andersen LLP as auditors of the books and  financial  records of the
           Company for its fiscal year ending December 31, 1997; and

      3.   To  transact  such  other  business as may properly come before  the
           Meeting.

     The Board of Directors (the "Board")  has  fixed  the close of business on
March 21, 1997, as the record date (the "Record Date") for the determination of
stockholders entitled to notice of and to vote at the Meeting.

                                      By Order of the Board of Directors


                                      MARIE B. BELT
                                      Secretary

March 28, 1997


ENCLOSED  IS A PROXY FORM.  WHETHER OR NOT YOU PLAN TO ATTEND  THE  MEETING  IN
PERSON, THE BOARD URGES YOU TO MARK, DATE, SIGN AND RETURN THE PROXY, WHICH YOU
MAY REVOKE  AT ANY TIME PRIOR TO ITS USE.  A SELF-ADDRESSED PREPAID ENVELOPE IS
ENCLOSED FOR YOUR CONVENIENCE IN RETURNING THE SIGNED PROXY.

<PAGE>
                    
                    ARTISTIC GREETINGS INCORPORATED
               One Komer Center, Elmira, New York  14902
                       Telephone (607) 733-5541

                            PROXY STATEMENT

                                GENERAL

     The enclosed  proxy is solicited by the Board for use at the Meeting to be
held at the Company's  corporate  headquarters  at the corner of Main and Water
Streets, One Komer Center, Elmira, New York on Thursday,  May  1,  1997 at 9:00
a.m.    The  mailing  of  this  proxy  statement  and  the  enclosed  proxy  to
stockholders   of   record   on  March  21,  1997  (each  a  "Stockholder"  and
collectively, the "Stockholders"), will commence on or about March 28, 1997.

     Any proxy properly given  and  received  prior  to the commencement of the
Meeting will be voted with respect to all shares represented  by it and will be
voted  in  accordance  with  the  instructions, if any, given therein.   If  no
contrary instructions are given, the  proxy  will be voted (1) FOR the election
of  the  Directors  named  herein;  (2)  FOR the ratification  of  the  Board's
selection of the firm of Arthur Andersen LLP,  Certified Public Accountants, as
the  Company's independent auditors for its fiscal  year  ending  December  31,
1997;  and  (3) in accordance with the proxyholder's best judgment on any other
matters which  may properly come before the Meeting (each, if any, a "Proposal"
and collectively, the "Proposals").  A Stockholder giving a proxy has the right
to revoke it by  a  duly  executed proxy bearing a later date, by attending the
Meeting and voting in person,  or by otherwise notifying the Company in writing
prior to the Meeting.

     Under Delaware law, the total  votes  received,  including abstentions and
votes by brokers holding shares in "street name" or other fiduciary capacity on
"routine" matters, are counted in determining the presence  of  a quorum at the
Meeting.  With respect to the election of the Directors, votes may  be cast for
or  withheld  from  voting with respect to any or all of the Directors.   Votes
that are withheld will  have  no  effect  on  the  election  of  the Directors.
Abstentions  may be specified on all Proposals other than the election  of  the
Directors and  will  be  counted  as  present  for  purposes of the matter with
respect to which the abstention is noted.  Under the  Company's  Certificate of
Incorporation,  Directors  are elected by a plurality of the votes cast,  while
the approval of Proposal 2 will  require  the affirmative vote of a majority of
the shares present, in person or by proxy,  and  entitled  to vote.  Therefore,
under  the  Company's  Certificate  of  Incorporation  and under Delaware  law,
assuming  the presence of a quorum at the Meeting, non-votes  by  brokers  will
have no effect  on  either  the  election of Directors or Proposal 2.  However,
abstentions would have the effect of "no" votes with respect to Proposal 2.

     Only Stockholders of record at  the  close  of business on the Record Date
are  entitled to vote at the Meeting.  The total number  of  shares  of  common
stock  of  the  Company  ("Common  Stock")  outstanding  as  of  that  date was
6,344,146.   Each share of Common Stock is entitled to one vote at the Meeting.
For a description  of  the  principal holders of the Company's Common Stock and
any voting arrangements among them, see the discussion under "PRINCIPAL HOLDERS
OF COMMON STOCK."

     A copy of the Company's 1996 Annual Report containing financial statements
for the fiscal year ended December  31,  1996,  is  enclosed  with  this  proxy
statement.

     The  cost  of  solicitation  of  proxies will be borne by the Company.  In
addition to this solicitation by mail, Directors, officers and employees of the
Company may solicit proxies by telephone, mail, fax or personal interviews, and
arrangements will be made with banks, brokerage  firms  and  others  to forward
proxy material to their principals.  The Company will bear the expense  of  any
such additional solicitations.

                              PROPOSAL 1

                         ELECTION OF DIRECTORS

     At  the  Meeting,  seven Directors, making up the entire membership of the
Board as designated by the  Board,  are  to be elected to hold office until the
next Annual Meeting of Stockholders and/or until the election and qualification
of their respective successors.  Unless authority  is  withheld with respect to
any individual nominee or all of the nominees, the shares  represented  by  the
proxies received as a result of this solicitation will be voted in favor of the
nominees  listed  below.   In  the  event  any nominee declines or is unable to
serve, proxies will be voted for the election of the others so named and may be
voted for substitute nominees.  The Board does  not anticipate that any nominee
will decline or be unable to serve.

     The following sets forth information concerning  the principal occupations
and business experience during the past five years of the nominees for election
as the Directors of the Company:

     JOSEPH  A.  CALABRO,  56,   has  served as the Company's  Chief  Executive
Officer and President since August 1996.   Prior  to being named to his current
position  Mr.  Calabro  served  as  the  Company's  Senior  Vice  President  of
Manufacturing from January through August 1996 and before  that,  worked  as  a
consultant  to  the  Company  from  August through December 1995.  Prior to his
relationship with Artistic, Mr. Calabro  served  from 1993 through July 1995 as
President  and  CEO  of  Calabro  and  Associates,  a Seattle-based  consulting
company.  For more than five years prior to that, he  worked  at  Prism  Group,
Inc./MicroDisk   Services,   a  leading  software  manufacturing  facility,  in
Woodinville, Washington where  he held the positions of Vice President, COO and
Director, Prism Group, Inc. and  President  and  CEO,  MicroDisk Services.  Mr.
Calabro was elected to the Board in August 1996.

     NORMAN S. EDELCUP, 61, serves as Chairman and Chief  Executive  Officer of
Item Processing of America, a data processing center for financial institutions
located in Miami, Florida, a position he has held since July 1987.  Since 1975,
Mr. Edelcup has been a Director of Valhi, Inc. and since 1987 he has served  as
a  Trustee of Baron Asset Fund.  Mr. Edelcup has been a Director of the Company
since 1985.

     LYNDON  E. GOODRIDGE, 56, is Dean of the Whittemore School of Business and
Economics, University of New Hampshire, Durham, New Hampshire and has held this
post since July 1990.  Mr. Goodridge has been a Director since 1985.

     STUART KOMER,  71,  has served as a Director and as the Company's Chairman
of the Board since 1966.   He  also  served  as its President from 1966 through
July  1994  and  from September 1995 through August  1996,  and  as  its  Chief
Executive Officer  from  July 1994 until Joseph A. Calabro was elected to these
posts in August 1996.  Mr.  Komer  is  the stepfather of Thomas C. Wyckoff, the
Company's Senior Vice President Administration/Corporate  Development,  General
Counsel and Assistant Secretary.

     ALAN  SCHULTZ,  38,  was  elected  to  the  Board  in  June  1995  as  the
representative  of  Valcheck  Company  ("Valcheck"),  a  subsidiary of Valassis
Communications,  Inc.  ("Valassis")  pursuant  to  the  terms of  the  purchase
agreement under which the Company purchased the assets of Valcheck's mail-order
check  business  in May 1995 (the "Purchase Agreement") and  discussed  further
under "PRINCIPAL HOLDERS OF COMMON STOCK."  In connection with the transaction,
Valcheck also received  500,000  shares  of  the  Company's  Common  Stock,  as
discussed  further  under  "PRINCIPAL HOLDERS OF COMMON STOCK."  Mr. Schultz is
the Chief Operating Officer  and  Executive  Vice President of Valassis and has
held various other positions in operations, finance  and sales management since
joining Valassis in 1984.

     IRVING I. STONE, 87, was elected a Director in June  1990,  as  one of two
directors  designated by American Greetings Corporation ("American") under  the
terms of a Standstill  Agreement  between the Company and American, executed in
connection with American's purchase of 2,250,000 shares of the Company's Common
Stock in May 1990 (the "Original Standstill  Agreement")  and discussed further
under  "PRINCIPAL HOLDERS OF COMMON STOCK."  Mr. Stone now serves  as  Founder-
Chairman  and  as a member of the Board of Directors of American, headquartered
in Cleveland, Ohio  and  for  a  number  of  years prior to 1992, served as its
Chairman.

     MORRY WEISS, 56, was elected a Director in  September  1991.  Mr. Weiss is
one  of the two Directors designated by American under the Original  Standstill
Agreement.   In  March  1992,  Mr. Weiss was named Chairman and Chief Executive
Officer of American.  For more than  five years prior thereto, he had served as
President of American.  He is also a Director of National City Bank, Cleveland,
Ohio and of Barnett, Inc., Jacksonville,  Florida.  Mr. Weiss is the son-in-law
of Irving I. Stone.


                          EXECUTIVE OFFICERS

     The  Company benefits from a highly experienced  management  team  led  by
Stuart Komer,  its  Chairman  of  the  Board,  and Joseph A. Calabro, its Chief
Executive  Officer  and  President.   The background  of  the  Company's  other
executive officers, in addition to Messrs. Komer and Calabro (collectively, the
"Executive Officers"), is set forth below:

     MARIE B. BELT, 53, has served as the  Company's  Senior Vice President and
Assistant  to the Chairman since October 1996, and as Secretary  since  January
1996.  She formerly served as Senior Vice President Administration from January
through October  1996,  as Vice President Administration from June 1992 through
December 1995, and as Assistant  Secretary  from  April  1990  through December
1995.   Ms.  Belt  has  served  in  a  number of key supervisory and managerial
capacities  with  the Company, including order  processing,  customer  service,
quality control and telemarketing, since 1976.

     MICHELLE CRANE,  28,  has  served  as  Vice  President Manufacturing since
August 1996.  From January through August 1996, she  served  as  Vice President
Catalogs  and  Mass Media and prior to that as Vice President Catalog  Division
from September through  December  1995.   Ms.  Crane  has  served  in  numerous
managerial  positions  with  the Company, including international sales, retail
sales and data entry, since 1988.

     WILLIAM F. INGRAM, 52, has  served  as  the  Company's  Vice President and
Chief Information Officer since October 1996.  Prior to this,  he served as the
Company's Manager of Materials/Warehouse since joining the Company in September
1995.  Previously, Mr. Ingram served as Vice President Material Management with
Okuma Machine Tools, Charlotte, North Carolina, from August 1993  to  May 1995.
From  November  1985  through May 1992, he held senior management positions  in
both information services  and  sales and marketing at Hardinge Brothers, Inc.,
in Elmira, New York.

     ROBERT E. JOHNSON, 45, has served  as  the Company's Senior Vice President
Finance and Chief Financial Officer since October  1995.   From October 1994 to
October  1995,  Mr.  Johnson  was  engaged in financial and general  management
consulting.  From April 1991 to April  1994,  Mr.  Johnson  was  Vice President
Finance of ABB Traction Inc., a subsidiary of Asea Brown Boveri Ltd.

     ROBERT T. MCDONOUGH, 48, has served as the Company's Senior Vice President
Marketing/  Sales  since January 1996 and formerly served as Vice President  of
General Merchandise  from  February  through December 1995.  For more than five
years  prior  thereto, Mr. McDonough served  first  as  the  Company's  Catalog
Manager and then as its Manager of Domestic Mass Media Sales.

     THOMAS C.  WYCKOFF,  30, has served as the Company's Senior Vice President
Administration/Corporate Development,  General  Counsel and Assistant Secretary
since October 1996.  Prior to that, he served as Senior Vice President, General
Counsel  and Assistant Secretary of the Company from  January  through  October
1996 and as  the  Company's  General  Counsel  from July through December 1995.
From September 1991 through July 1995, Mr. Wyckoff  was  associated with Cahill
Gordon  &  Reindel, a law firm headquartered in New York, New  York  where  his
practice focused on corporate securities and transactional law.

SECURITY OWNERSHIP OF CERTAIN PERSONS

     The  following   table   sets  forth  certain  information  regarding  the
beneficial ownership of the Common Stock of the Company as of March 1, 1997, by
(1) each beneficial owner of more  than  5%  of the outstanding Common Stock of
the Company, (2) each nominee for Director of  the  Company,  (3) the Executive
Officers of the Company named in the compensation tables that appears hereafter
in  this proxy statement, and (4) all Directors and Executive Officers  of  the
Company  as  a  group.  The Company believes that each of the following persons
has sole investment  and  voting  power  in respect of his/her/its shares owned
except as otherwise noted.

<PAGE>
                                 NUMBER OF SHARES OF   PERCENTAGE OWNERSHIP OF
             NAME                   COMMON STOCK            COMMON STOCK{1}

American Greetings Corporation       2,250,000 {2}             35.5
       One American Road
      Cleveland, OH 44144

         Stuart Komer                  542,746 {3}              8.4
       One Komer Center
       Elmira, NY 14902

       Valcheck Company                500,000 {4}              7.9
c/o Valassis Communications, Inc.
    36111 Schoolcraft Road
       Livonia, MI 48150

       Joseph A. Calabro                17,000 {5}              *

       Norman S. Edelcup                 8,000                  *

      Lyndon E. Goodridge                7,000                  *

        Alan F. Schultz                  - 0 - {6}              *

        Irving I. Stone                  1,500 {7,8}            *

          Morry Weiss                    3,364 {8}              *

       Robert E. Johnson                 9,100 {9}              *

       Thomas C. Wyckoff                35,740 {10}             *

      Robert T. McDonough               13,850 {11}             *

All Directors and Executive Officers
of the Company as a group (13 persons) 664,950 {3,5,6,7,8,     10.2
                                                9,10,11,12}
________________________________
* Indicates less than 1% of the Company's issued and outstanding shares.

1     Percentages have been calculated assuming,  in  the  case of each person,
      the exercise of all options that are currently or will become exercisable
      within the next 60 days by each such person, but not the  exercise of any
      options owned by any other person listed.  The calculation  of percentage
      ownership for all Directors and Executive Officers as a group assumes the
      exercise  of  all  options  that are currently or will become exercisable
      within the next 60 days by each such person.

2     For  a  description  of certain  arrangements  between  the  Company  and
      American, see "PRINCIPAL HOLDERS OF COMMON STOCK."

3     Includes options to purchase  126,960  shares  that are currently or will
      become exercisable by Mr. Komer within the next  60 days and 4,000 shares
      owned by Mr. Komer's wife.

4     For  a  description  of  certain  arrangements between  the  Company  and
      Valcheck, see "PRINCIPAL HOLDERS OF COMMON STOCK."

5     Includes options to purchase 12,000  shares  that  are  currently or will
      become exercisable by Mr. Calabro within the next 60 days.

6     Does  not  include the 500,000 shares of Common Stock owned  by  Valassis
      discussed further under "PRINCIPAL HOLDERS OF COMMON STOCK."

7     These shares  are held in the Judith Stone Weiss Trust for the benefit of
      Mr. Stone, who has sole voting and investment power with respect to these
      shares.

8     Does not include  the  2,250,000 shares of Common Stock owned by American
      discussed further under "PRINCIPAL HOLDERS OF COMMON STOCK."

9     Includes options to purchase  4,100  shares  that  are  currently or will
      become exercisable by Mr. Johnson within the next 60 days.

10    Includes  options  to  purchase 6,400 shares that are currently  or  will
      become exercisable by Mr.  Wyckoff within the next 60 days and 640 shares
      owned by Mr. Wyckoff's wife.

11    Includes options to purchase  12,800  shares  that  are currently or will
      become exercisable by Mr. McDonough within the next 60 days.

12    Includes all shares referred to above and an aggregate  of  23,400 shares
      that  are  currently or will become exercisable by three other  Executive
      Officers of  the  Company,  in  addition to those named above, within the
      next 60 days.

SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section  16(a)  of  the  Securities Exchange  Act  of  1934  requires  the
Executive Officers, Directors and  persons who own more than ten percent of the
Common Stock (each a "reporting person" and collectively, "reporting persons"),
to file reports of their ownership of  and  changes  in  ownership of shares of
Common  Stock  with  the  Securities  and Exchange Commission ("SEC")  and  the
National Association of Securities Dealers,  Inc.  ("NASD"), and to furnish the
Company with copies of all such forms (known as Forms 3, 4 and 5).

     Based solely on its review of the copies of such  forms received by it, or
on written representations received from certain reporting  persons  that  they
were  not  required  to  file a Form 5 report with respect to 1996, the Company
believes that, with respect  to  transactions  occurring in 1996, all Form 3, 4
and  5 filing requirements applicable to its reporting  persons  were  complied
with.


                     BOARD MEETINGS AND COMMITTEES

     The  Board conducts its business through meetings of the Board and through
the activities  of  its committees.  The Board held seven meetings during 1996.
As its standing committees,  the  Board currently has a Marketing Committee and
an Audit, Finance and Compensation Committee (the "AFC Committee").

     The AFC Committee periodically  reviews  the  Company's auditing practices
and procedures and makes recommendations to the Board  with  respect  to  these
matters.   It  also  periodically reviews the compensation and benefits paid to
the Company's executives  and  administers  the  Company's  Employee  Long Term
Incentive  Plan ("LTI Plan") in all respects.  The members of the AFC Committee
are: Norman  S.  Edelcup  - Chairman, Morry Weiss and Alan F. Schultz.  The AFC
Committee met three times during 1996.

     The Marketing Committee  periodically explores new ideas for marketing the
Company's products and services.   Its  members  are:   Lyndon  E.  Goodridge -
Chairman,  Alan  F.  Schultz,  Irving  I. Stone and Morry Weiss.  The Marketing
Committee met once during 1996.

     During 1996, the Board also established  a  search  committee (the "Search
Committee"), the purpose of which was to conduct a search  for  a  successor to
Stuart  Komer  as  the  Company's  Chief Executive Officer and President.   The
members of the Search Committee were:   Morry Weiss, Alan F. Schultz and Stuart
Komer, with Messrs. Schultz and Komer as Co-Chairmen.  The Search Committee met
numerous times during 1996, both formally  and  informally,  and its activities
are discussed in greater detail under "Compensation of Executive  Officers  and
Directors  -  Report of the AFC Committee."  The Search Committee completed its
work during 1996.

     Each of the  Directors, except for Mr. Stone, attended at least 75% of the
meetings held during  1996  by the Board and by each committee of which he is a
member.


               COMPENSATION OF EXECUTIVE OFFICERS AND DIRECTORS

     In compliance with the SEC's executive compensation disclosure rules, what
follows below is a report of  the  AFC  Committee, a series of tables detailing
certain cash compensation and stock option  information,  and a five-year total
return  stock  performance  chart,  all  of which are intended by  the  SEC  to
standardize the reporting of such information  by  public  companies  to  their
stockholders.

REPORT OF THE AFC COMMITTEE

     GENERAL.   The  compensation of the Executive Officers is made up of three
key components:  base salary, performance bonuses and stock option grants under
the LTI Plan.

     COMPENSATION OF JOSEPH  A.  CALABRO, THE COMPANY'S CHIEF EXECUTIVE OFFICER
AND PRESIDENT.   In early 1996, the  Board  and  Stuart Komer - then serving as
Chairman  of  the  Board  ("Chairman"),  Chief Executive  Officer  ("CEO")  and
President - concluded that a successor to   Mr.  Komer  in  his role as CEO and
President should be chosen.  The reasons for this determination  included:  (i)
that  Mr. Komer had successfully built a competent and able new management team
that led  the Company's turnaround efforts and therefore his direct involvement
in the day-to-day  operating  decisions  of the Company were less crucial; (ii)
Mr. Komer's expressed desire to be less involved  in future day-to-day activity
of  the  Company in order to pursue other interests at  the  appropriate  time;
(iii) the terms of Mr. Komer's employment agreement which provide that a choice
of a successor to Mr. Komer be made prior to its expiration in August 1998 (the
"Termination Date"); and (iv) the strong view of the Board and Mr. Komer that a
period of  transition  (the "Transition") should occur prior to the Termination
Date, during which time  Mr.  Komer's years of expertise in the business of the
Company would remain available to be passed to his successor.

     Accordingly, the Board instituted  the Search Committee, which was charged
with identifying (from both internal and external candidates) and selecting the
best  successor  CEO  and President.  With the  assistance  of  a  professional
executive recruiting firm,  the  Search  Committee  identified  and interviewed
qualified internal and external candidates for the position.  In  August  1996,
the  Board determined that Joseph A. Calabro, who had been the Company's Senior
Vice President  of  Manufacturing  since  January  1996, was the most qualified
candidate to assume this role.

     On August 15, 1996, the Board formally elected  Mr.  Calabro  as  CEO  and
President,  and  executed  a  three-year  employment  agreement  with  him (the
"Calabro  Employment Agreement").  Under the Calabro Employment Agreement,  Mr.
Calabro will  receive  a base salary of $200,000 per year, plus an annual bonus
determined under the Company's  executive  bonus  program,  as  well as certain
other benefits provided to the other Executive Officers, as further detailed in
footnote (3) to the Summary Compensation Table below.

     In  determining Mr. Calabro's salary and compensation package,  the  Board
obtained market  survey  data  of  competitors  of  the Company and of selected
companies  of comparable size in certain other industries,  while  also  taking
into account the Company's current executive salary and compensation structure.

     The Company's  current  executive  bonus  program  (the  "Bonus  Program")
provides  for  the  participation  of  management  in  the profitability of the
Company at a percentage of a share unit, which is assigned  by  the  Board each
year,  upon  the  recommendations  of the CEO.  A profit share (bonus unit)  is
equal to the sum of 1/4% of the Net  Operating  Income (as hereinafter defined)
of  the  prior year (if Net Operating Income is negative,  such  number  equals
zero) plus  1  1/2% of the increase in Net Operating Income of the current year
over the prior year  (a  "Share  Unit").   Net Operating Income is equal to Net
Income before (i) interest and investment income  (expense),  (ii) taxes, (iii)
bonuses and (iv) extraordinary items.

     Under  the  Bonus  Program,  upon  being elected CEO in August  1996,  Mr.
Calabro was assigned 150% of a Share Unit  and received a bonus (pro rated from
August  1996)  of  approximately  $66,000 for 1996.   This  amount  represented
approximately 45% of his aggregate  base  salary for 1996 and was determined as
appropriate by the AFC Committee in relation to the size of Share Units awarded
to  other Executive Officers and measured against  information  available  from
companies comparable to Artistic.

     The  AFC Committee also awarded Mr. Calabro 25,000 incentive stock options
("ISOs") upon  his  becoming  CEO  and  President,  with  the  goal  of tying a
significant  portion  of  his total compensation to the increase of stockholder
value over the longer term.  As it has over the years in respect of Mr. Komer's
compensation, the AFC Committee  intends  to use grants of stock options to Mr.
Calabro under the LTI Plan as a substantial  incentive  to tie his compensation
as  directly  as  possible  to  the  financial  performance of the  Company  as
reflected in its stock price.  This approach also  ensures  that  his financial
interest in increasing the value of the Company is closely aligned with that of
the stockholders.

     COMPENSATION  OF STUART KOMER, THE COMPANY'S CHAIRMAN.  In recognition  of
his many years of service  to  the  Company, upon naming Joseph Calabro CEO and
President in August 1996, the Board reaffirmed  that  the  Company's employment
agreement with Stuart Komer (the "Komer Employment Agreement")  would  continue
in  full force and effect as he continues to serve the Company as its Chairman.
As the  AFC  Committee previously stated, a key goal of the terms negotiated in
the Komer Employment  Agreement was the desire to reward Mr. Komer for his more
than 40 years of dedicated  service to the Company in his many capacities.  Mr.
Komer at various times took substantial  pay reductions, received no pay raises
and placed his personal assets at risk to guaranty the Company's debts.

     It  is  the Board's view that Mr. Komer's  minimum  $225,000  base  salary
established by  the  Komer  Employment  Agreement remains appropriate given his
contribution to the Transition and the continued  success  of the Company.  Mr.
Komer is also eligible to receive annual bonuses under the terms  of  the Komer
Employment Agreement.  These bonuses are not discretionary; they are determined
based  upon  a  formula  contained  in  the  Komer  Employment  Agreement. This
arrangement  ties  Mr.  Komer's  fortunes  directly  to  the  Company's  annual
operating  performance because it is based upon the Company's net income before
taxes,  which   the   Komer   Employment   Agreement  defines  to  exclude  any
extraordinary,  unusual or non-recurring items  of  loss,  expense  or  income.
Under the terms of  this  formula,  for  1996  Mr. Komer was awarded a bonus of
$273,414.

     The  AFC  Committee also granted 35,000 ISOs  to  Mr.  Komer  in  1996  in
recognition of his many years of service to the Company.

     COMPENSATION  OF  OTHER  EXECUTIVE  OFFICERS.   During 1995, the Company's
Human Resources Department undertook an analysis of the  compensation  paid  to
the  Company's  senior  management to determine whether it was competitive with
the marketplace and whether  it  was sufficient to attract and retain competent
senior management.  Based upon the salary survey information obtained from both
the  Human Resources Department and  from  outside  consultants,  beginning  in
January  of  1996  the base salaries for certain of the Executive Officers were
adjusted  upward, based  primarily  upon  the  size  of  the  Company  and  the
respective level of the executive's responsibilities.

     In addition, Executive Officers participate in the Bonus Program at levels
recommended  to  the Board by the Company's CEO and President.  Because the AFC
Committee believes  that  the  incentives  provided  by  the  Bonus Program, as
measured  by the Company's financial performance, has a significant  impact  on
the Company's  stock price, it intends, by using this measuring device, to link
executive bonuses  to  both  the  financial  performance of the Company and its
stock price.  For 1996, in addition to the bonuses  paid to Messrs. Calabro and
Komer,  the Company paid an aggregate total of $189,417 in executive bonuses to
its other six Executive Officers.

     As with the CEO and President, the AFC Committee  uses  grants  under  the
Company's  LTI  Plan  with  a  similar  motivation.   Since  the  LTI  Plan was
instituted  in  1983, the Committee has generally awarded annual ISO grants  to
the  Company's  executive   officers  as  a  further  incentive  to  tie  their
compensation  as directly as possible  to  the  financial  performance  of  the
Company as reflected in its stock price; this also ensures that their financial
interest in increasing the value of the Company is closely aligned with that of
the stockholders.   In  determining  the  size  of the ISO grants to individual
executives, the Committee also makes judgments as  to  how  well the individual
executive  met  or  exceeded his or her performance goals during  the  previous
year, based primarily  on  consultations  with  the  CEO  and  President.    In
addition  to the ISO grants made to Messrs. Calabro and Komer, during 1996, the
AFC Committee  granted  an  aggregate total of approximately 43,500 ISOs to the
Company's other six Executive Officers.

     Because the Company's executive compensation levels do not approach the $1
million per year range for any  of  its  most  highly  paid executives, the AFC
Committee does not believe that it is necessary to take  additional measures to
comply with the tax deductibility requirements for executive  compensation that
exceeds $1 million per year imposed by the Revenue Reconciliation  Act of 1993.
The  AFC  Committee  will continue to monitor this issue and will take  further
action as developments warrant.

     This report was prepared  by  the members of the AFC Committee:  Norman S.
Edelcup - Chairman, Morry Weiss and Alan F. Schultz.



EXECUTIVE COMPENSATION

     The following table sets forth information concerning the compensation and
benefits paid by the Company for all  services  rendered  during 1996, 1995 and
1994 to five individuals: Joseph A. Calabro, who is and was,  at  December  31,
1996, serving as the Company's CEO and President, and Stuart Komer, who was the
Company's  Chief  Executive  Officer  and President through August 15, 1996 and
remains  its Chairman, Robert E. Johnson,  Thomas  C.  Wyckoff  and  Robert  T.
McDonough, who were, as of December 31, 1996, the other most highly compensated
Executive  Officers  whose  1996  salary  and bonus exceeded $100,000 in amount
(individually, a "Named Executive" and collectively, the "Named Executives"):

                      SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                LONG-TERM       ALL
                                                                COMPENSATION    OTHER
                                 Annual Compensation{1,2}         Awards        COMPENSATION
<S>               <C>        <C>            <C>            <C>               <C>
                                                                Securities
    Name and                                                    Underlying
    POSITION        YEAR         SALARY         BONUS           OPTIONS

Joseph A. Calabro   1996       $ 148,558     $  66,061          45,000{4}       $ 12,968{5}
CEO and President   1995       $    NA       $    NA            NA              $      NA
    (3)             1994       $    NA       $    NA            NA              $      NA

Stuart Komer (6)    1996       $ 233,915     $ 273,414          35,000{7}       $ 25,194{8}
    Chairman        1995       $ 225,547     $ - 0 -             - 0 -          $ 10,796{8}
                    1994       $ 233,503     $ - 0 -            25,000{9}       $  9,455{8}

Robert E. Johnson   1996       $ 110,865     $  56,462          6,500{11}       $ 36,623{12}
Senior V.P. Finance 1995       $  32,712     $   - 0 -          5,000{13}       $    - 0 -
     and CFO        1994       $    NA       $    NA                 NA         $      NA
     (10)

Thomas C. Wyckoff   1996       $ 100,825     $  33,877           8,000{15}      $139,649{16}
Sr.V.P. Admin./     1995       $  28,276     $   - 0 -          10,000{17}      $ 55,807{18}
Corp. Development   1994       $    NA       $    NA                 NA         $   NA
and Gen. Counsel
     (14)

Robert T. McDonough 1996       $ 90,733      $  33,877           8,000{20}      $  5,986{21}
Sr. V.P. -          1995       $ 76,138      $   - 0 -             - 0 -        $    761{21}
Marketing/Sales     1994       $ 66,423      $   - 0 -           3,000{22}      $    597{21}
    (19)
</TABLE>
_________________________

NA      Indicates Not Applicable, because the  particular  Named  Executive was
        not an Executive Officer of the Company during the year indicated.

1       Under  applicable  SEC  rules,  the  value of any perquisites or  other
        personal  benefits  provided  by  the  Company  to  any  of  the  Named
        Executives  need  not be separately detailed  and  described  if  their
        aggregate value does  not  exceed  the lesser of $50,000 or 10% of that
        executive's total salary and bonus for  the  year shown.  For the years
        indicated, the value of such personal benefits, if any, provided by the
        Company to these Named Executives did not exceed such thresholds.

2       Includes  all  compensation  deferred  for the years  shown  under  the
        Company's  401(k)  Plan  and/or  its Deferred  Compensation  Plan  (the
        "401(k) Plan"), as further described  under  "COMPENSATION  PURSUANT TO
        PLANS."

3       In  August  1996,  the  Company  entered  into  the  three-year Calabro
        Employment  Agreement  with  Mr.  Calabro  providing  for:    (i)   his
        employment  as the CEO and President under which he will receive a base
        salary of $200,000  per year; (ii) an annual bonus determined under the
        Bonus Program; (iii)  certain  other  benefits  provided  to  the other
        Executive Officers; and (iv) the August 1996 ISO grant detailed in note
        (4) below.  The Calabro Employment Agreement also provides that, should
        he ever be terminated without cause (including in the event of a change
        in  control  of  the  Company), or if he should elect to terminate  his
        employment as a result  of  certain  events  (including  his  not being
        retained  after  a change in control of the Company), or if the Company
        takes any action that reduces or limits his authority as CEO or reduces
        his compensation or  benefits, then he will receive (x) a minimum of 18
        months' of his then-current  salary  or  if  greater,  his then-current
        salary  for the remaining term of the Agreement, (y) automatic  vesting
        of all unvested options granted under the LTI Plan, and (z) a bonus for
        the year  in  which  the termination occurs, pro-rated through the last
        day of the calendar month  prior  to  the date on which the termination
        occurs,  with  the value of all such cash  compensation  payable  being
        calculated and paid  in  a  lump  sum  within  30  days  following  the
        occurrence  of  any  such  event  of  termination.  In the event of his
        disability  during the term of the Calabro  Employment  Agreement,  Mr.
        Calabro will  be  entitled  to  receive  all  compensation and benefits
        payable thereunder for the remainder of its term.   In the event of his
        death  during  the  term  of  the  Calabro  Employment  Agreement,  Mr.
        Calabro's estate will be entitled to receive a lump-sum payment  of the
        present  value  of  the amount of all compensation and benefits payable
        for  the  remainder of  the  contract  term.   The  Calabro  Employment
        Agreement also  provides  that  Mr.  Calabro  will not compete with the
        Company for a five-year period beginning on August 15, 1996.

4       In each of February, May, August and October of  1996,  Mr. Calabro was
        awarded  ISOs,  exercisable  over a five-year term, to purchase  10,000
        shares of Common Stock at an exercise  price  of $2.62 per share, 5,000
        shares of Common Stock at an exercise price of  $3.56 per share, 25,000
        shares  of  Common Stock at an exercise price of $3.93  per  share  and
        5,000 shares  of  Common Stock at an exercise price of $5.00 per share,
        respectively.

5       This  amount  represents   the   Company's   payment   of   $11,711  in
        reimbursement of moving, relocation expenses and closing costs incurred
        by  Mr. Calabro in relocating from Seattle, Washington area to  Elmira,
        New York,  together  with  a  tax  "gross-up" payment of $1,257 on this
        amount.

6       In August 1993, the Company entered into the Komer Employment Agreement
        with Mr. Komer providing for his employment  as  Chairman,  CEO  and/or
        President of the Company for a five-year term from August 31, 1993 (the
        "Initial  Period").   It  also provides that, at the end of the Initial
        Period, Mr. Komer has the option  to  elect to serve as a consultant to
        the Company for a two-year term ending  on August 31, 2000.  During the
        Initial Period, Mr. Komer will receive a  minimum annual base salary of
        $225,000 or such greater amount as the Board  shall  determine  and  an
        annual  bonus  determined  by a formula based upon the Company's annual
        pre-tax net income, plus various  insurance and other benefits provided
        for in the Komer Employment Agreement.   At  the  end  of  the  Initial
        Period,  Mr. Komer will also receive a lump-sum payment of $400,000  as
        consideration  for the three years that will then remain on the term of
        the  non-competition   covenant   contained  in  the  Komer  Employment
        Agreement, regardless of whether he  elects to serve as a consultant to
        the Company for the next two years.  At  the end of the Initial Period,
        should Mr. Komer elect to serve as a consultant  to the Company for two
        years,  his compensation for such services will consist  of  an  annual
        bonus determined  by  a formula based upon the Company's annual pre-tax
        net income, plus various  insurance  and other benefits provided in the
        Komer Employment Agreement.  In the event  that, at any time during the
        term  of  the  Komer Employment Agreement, Mr.  Komer's  employment  is
        terminated without  "Cause"  as defined therein or he resigns for "Good
        Reason"  as  defined therein, he  shall  nevertheless  be  entitled  to
        receive all compensation  and  benefits  provided  thereunder  for  the
        remainder  of its term, with the value of all cash compensation payable
        being calculated  and  paid  in a lump sum within 30 days following the
        occurrence of any such event of  termination.   In  the  event  of  his
        disability during the term of the Komer Employment Agreement, Mr. Komer
        will  be  entitled  to  receive  all  compensation and benefits payable
        thereunder for the remainder of its term.   In  the  event of his death
        during the term of the Komer Employment Agreement, Mr.  Komer's  estate
        will be entitled to receive a lump-sum payment of the present value  of
        the  amount  of all compensation and benefits payable for the remainder
        of the contract  term.  In connection with the August 15, 1996 election
        of Mr. Calabro as  the  Company's CEO and President, the Board ratified
        that the Komer Employment  Agreement  remains  in full force and effect
        with respect to Mr. Komer's continued service as Chairman.

7       In October 1996, Mr. Komer was awarded ISOs to purchase  35,000  shares
        of  Common  Stock  at an exercise price of $5.00 per share, exercisable
        over a five-year term.

8       The amounts shown represent the Company's matching contributions to Mr.
        Komer's account under the 401(k) Plan in the amount of:  $590 for 1996;
        $98 for 1995; and $92  for  1994; plus its profit-sharing contributions
        to his 401(k) account of $10,148  for  1996; plus additional group term
        life insurance premiums paid on Mr. Komer's  behalf  in  the amount of:
        $6,768  for  1996;  $4,014 for 1995; and $2,520 for 1994.  The  Company
        also has insurance policies  on  Mr.  Komer's  life  as to all of which
        policies Mr.  Komer's children are the beneficiaries.   These  are  all
        split-dollar,  whole-life policies whose net cash surrender values will
        be paid to the Company  upon  Mr.  Komer's  death.   The  value  of the
        premiums  paid  by the Company for Mr. Komer's benefit with respect  to
        the term life insurance  component  of  these policies was:  $7,688 for
        1996;  $6,684 for 1995; and $6,843 in 1994.   These  amounts  are  also
        included in the totals shown above.

9       In April  1994, Mr. Komer was awarded ISOs to purchase 25,000 shares of
        Common Stock  at an exercise price of $5.50 per share, exercisable over
        a five-year term.

10      In November 1996,  the  Company  entered  into  a  two-year  employment
        agreement  with  Mr.  Johnson  providing  for  his  employment  as  the
        Company's  Senior  Vice  President  Finance and Chief Financial Officer
        under which he will receive a base salary of $125,000 per year, plus an
        annual bonus determined under the Bonus  Program,  plus  other benefits
        given to the Company's other executives.  This agreement also  provides
        that,  should  he  ever  be  terminated without cause (including in the
        event of a change in control of  the Company), or if he should elect to
        terminate his employment as a result  of  certain events (including his
        not being retained after a change in control of the Company), or if the
        Company reduces his compensation or benefits,  then he will receive (i)
        a minimum of 12 months' of his then-current salary  or  if greater, his
        then-current  salary  for  the  remaining  term of the agreement,  (ii)
        automatic vesting of all unvested options granted  under  the LTI Plan,
        and  (iii)  a bonus for the year in which the termination occurs,  pro-
        rated through  the  last day of the calendar month prior to the date on
        which  the  termination  occurs,  with  the  value  of  all  such  cash
        compensation  payable being calculated and paid in a lump sum within 30
        days following the occurrence of any such event of termination.  In the
        event of his disability  during  the term of the agreement, Mr. Johnson
        will be entitled to receive all compensation and benefits payable under
        the agreement for the remainder of its term.  In the event of his death
        during the term of the agreement, Mr. Johnson's estate will be entitled
        to receive a lump-sum payment of the present value of the amount of all
        compensation and benefits payable  for  the  remainder  of the contract
        term.   The agreement also provides that Mr. Johnson will  not  compete
        with the Company for a three-year period beginning on November 1, 1996.

11      In each of  May  and  October  of  1996,  Mr. Johnson was awarded ISOs,
        exercisable over a five-year term, to purchase  4,000  shares of Common
        Stock  at  an  exercise  price of $3.56 per share and 2,500  shares  of
        Common Stock at an exercise price of $5.00 per share, respectively.

12      Of this total, $23,438 represents  the  fair market value of a one-time
        grant of 5,000 shares of Common Stock that  was  awarded to Mr. Johnson
        in  November  1995  in connection with his hiring by  the  Company  and
        earned by him in November  1996, together with a tax "gross-up" payment
        of $13,185 on this amount.

13      In October 1995, Mr. Johnson  was awarded ISOs to purchase 5,000 shares
        of Common Stock at an exercise  price  of  $3.50 per share, exercisable
        over a five-year term.

14      In  November  1996,  the  Company  entered into a  two-year  employment
        agreement  with  Mr.  Wyckoff  providing  for  his  employment  as  the
        Company's  Senior Vice President  Administration/Corporate  Development
        and General  Counsel  under  which  he  will  receive  a base salary of
        $122,000  per  year,  plus an annual bonus determined under  the  Bonus
        Program, plus other benefits  given  to the Company's other executives.
        This agreement also provides that, should he ever be terminated without
        cause (including in the event of a change  in  control of the Company),
        or  if  he  should elect to terminate his employment  as  a  result  of
        certain events  (including  his  not  being  retained after a change in
        control of the Company), or if the Company reduces  his compensation or
        benefits, then he will receive (i) a minimum of 12 months' worth of his
        then-current  salary  or  if greater, his then-current salary  for  the
        remaining term of the agreement, (ii) automatic vesting of all unvested
        options granted under the LTI  Plan,  and (iii) a bonus for the year in
        which the termination occurs, pro-rated  through  the  last  day of the
        calendar month prior to the date on which the termination occurs,  with
        the  value  of  all such cash compensation payable being calculated and
        paid in a lump sum  within 30 days following the occurrence of any such
        event of termination.   In  the event of his disability during the term
        of  the  agreement,  Mr.  Wyckoff  will  be  entitled  to  receive  all
        compensation and benefits payable under the agreement for the remainder
        of  its term.  In the event  of  his  death  during  the  term  of  the
        Agreement,  Mr. Wyckoff's estate will be entitled to receive a lump-sum
        payment of the  present  value  of  the  amount of all compensation and
        benefits payable for the remainder of the contract term.  The agreement
        also provides that Mr. Wyckoff will not compete  with the Company for a
        three-year period beginning on November 1, 1996.

15      In  each  of  May  and  October  1996,  Mr.  Wyckoff was awarded  ISOs,
        exercisable over a five-year term, to purchase  4,000  shares of Common
        Stock  at  an  exercise  price of $3.56 per share and 4,000  shares  of
        Common Stock at an exercise price of $5.00 per share, respectively.

16      Of this total, $39,200 represents  the  fair market value of a one-time
        grant of 10,000 shares of Common Stock that  was awarded to Mr. Wyckoff
        in August 1995 in connection with his hiring by  the Company and earned
        by  him  in  August 1996; and $64,285 represents the  reimbursement  of
        moving, relocation  expenses  and closing costs incurred by Mr. Wyckoff
        in relocating from the New York City area to Elmira, New York, together
        with a tax "gross-up" payment of $36,164 on this amount.

17      In August 1995, Mr. Wyckoff was  awarded ISOs to purchase 10,000 shares
        of Common Stock at an exercise price  of  $3.12  per share, exercisable
        over a five-year term.

18      This  amount  represents  the  payment  of $39,054 in reimbursement  of
        moving, relocation expenses and closing costs  incurred  by Mr. Wyckoff
        in relocating from the New York City area to Elmira, New York, together
        with a tax "gross-up" payment of $16,753 on this amount.

19      Mr.  McDonough  and the Executive Officers other than Messrs.  Calabro,
        Johnson and Wyckoff,  each  have  a  letter  agreement with the Company
        providing  that,  if  they  are ever terminated without  cause  through
        November 1998,  they will receive:  (i) 12 months' worth of their then-
        current salary, (ii) automatic  vesting of all unvested options granted
        under the Company's LTI Plan, and  (iii)  any bonus accrued at the time
        at  which  the  termination occurs, with the value  of  all  such  cash
        compensation to be  paid  in  a  lump  sum within 30 days following the
        occurrence of any such event of termination.

20      In  each  of  May  and October 1996, Mr. McDonough  was  awarded  ISOs,
        exercisable over a five-year  term,  to purchase 4,000 shares of Common
        Stock  at an exercise price of $3.56 per  share  and  4,000  shares  of
        Common Stock at an exercise price of $5.00 per share, respectively.

21      The amounts shown represent the Company's matching contributions to Mr.
        McDonough's  account  under the 401(k) Plan in the amount of:  $907 for
        1996;  $761  for 1995; and  $597  for  1994;  plus  its  profit-sharing
        contribution to his 401(k) account of $5,079 for 1996.

22      In April 1994,  Mr. McDonough was awarded ISOs to purchase 3,000 shares
        of Common Stock at  an  exercise  price of $5.00 per share, exercisable
        over a five-year term.


COMPENSATION OF DIRECTORS

     The Company has an Outside Directors'  Compensation  Plan  (the  "Director
Plan")  which  enables all outside Directors to elect to take payment of  their
annual retainer fees in shares of Common Stock, in compliance with relevant SEC
rules.  Under the  Director  Plan,  outside  Directors  are  paid the following
schedule of fees: an annual retainer of $5,000; an additional  annual  retainer
of $7,500 to the Chairman of each Board committee; a fee of $800 for each Board
meeting  attended; and a fee of $400 per committee meeting attended.  The  per-
meeting fees are payable only in cash.  The annual retainer fees are earned for
a full year  of service and are reduced in proportion to the number of Board or
committee meetings  from  which  an outside Director is absent out of the total
number of such meetings held during  that  year.   Each year on the date of the
Board's annual meeting, the outside Directors may elect  to  receive  all  or a
portion of their annual retainer fees accrued and payable for the past year  of
service  in  shares  of  Common  Stock.   The  number of shares payable is then
determined by dividing the amount of such fees to  be  paid  in  stock  by  the
closing price for a share of Common Stock on that date.

     The  Company  also  provides between $30,000 and $50,000 in face amount of
term life insurance to each  of  its  Directors,  for which the Company pays an
annual  premium  of  between $403 and $672 per Director.   Directors  are  also
compensated at the rate  of  $350  per day for each day otherwise spent in this
capacity on Company business.




                        COMPENSATION PURSUANT TO PLANS

COMPENSATION PURSUANT TO THE EMPLOYEE LONG-TERM INCENTIVE PLAN

     The LTI Plan provides long-term  incentives to key employees as determined
by the AFC Committee.  Under the Plan,  key  employees  can  be  awarded  stock
incentive rights ("SIRs") and ISOs.

     The  LTI  Plan  is administered by the AFC Committee, whose duties include
selecting the employees who will receive grants and determining the amounts and
types (I.E., ISOs, SIRs or a combination thereof) of grants awarded.  In making
its  selections  and  determinations,   the   AFC   Committee  has  substantial
flexibility  and  makes  its  judgments  based  largely on  the  functions  and
responsibilities of the particular employee, the  employee's past and potential
contributions to the Company's profitability and growth,  and  the value of the
employee's  services  to  the  Company.  The AFC Committee also interprets  and
implements the Plan and the grants  made  thereunder.   The  members of the AFC
Committee are all outside Directors and outside Directors are  not  eligible to
receive grants under the LTI Plan.

     The ISOs granted under the LTI Plan represent rights to purchase shares of
Common  Stock  within  a  fixed  period  of  time and at a cash price per share
("exercise price") specified by the AFC Committee  on  the  date of grant.  The
exercise price cannot be less than the fair market value of a  share  of Common
Stock on the date of grant.  Options are exercisable during the period fixed by
the  AFC Committee, except that no option may be exercised more than ten  years
from the date of grant.

     SIRs are rights to receive shares of Common Stock without any cash payment
to the  Company,  conditioned  only  on  continued  employment with the Company
throughout a specified four-year period.  When awarding SIRs, the Committee has
the discretion to establish a full four-year ("100%")  incentive  period  or  a
staggered 25% per year four-year incentive period with regard to the earnout of
an SIR.  If the Committee awarded an SIR with a 100% four-year incentive period
requirement,  the  recipient  would  have to remain employed by the Company for
four  years before receiving the shares  subject  to  the  SIR  award;  earlier
termination  of  employment, except in the event of death, permanent disability
or normal retirement,  would  result  in the automatic cancellation of the SIR.
If  the  Committee  awarded an SIR with a  staggered  25%  per  year  four-year
incentive period, the  recipient  would be entitled to receive 25% of the total
number of shares subject to the SIR  grant  at the end of each year of the four
year  incentive period, so long as the recipient  was  still  employed  by  the
Company  at  the  end  of  each such year, with exceptions made in the event of
death, permanent disability  or  normal  retirement.   Should  a recipient die,
become permanently disabled or retire during an SIR incentive period, he/she or
his/her  estate,  as the case may be, would receive a pro-rated number  of  the
shares underlying the  SIR award based upon the ratio that the number of months
since the SIR had been granted  bore  to  the  full four-year incentive period,
less  any  shares  already  issued  in the case of a  25%  per  year  four-year
incentive period.

     During  an SIR incentive period,  should  the  Company  declare  any  cash
dividends on its  Common  Stock,  the  holder  of  an  SIR would be entitled to
receive from the Company cash "dividend equivalent" payments  equal to any such
cash dividends that the holder would have received had he/she owned  the shares
of  Common  Stock underlying the SIR.  However, the holder of an SIR would  not
have any other rights with respect to the shares underlying an SIR award, E.G.,
the right to  vote or pledge such shares, until such shares are actually issued
to the holder.

     An employee can be awarded both SIRs and ISOs in any combinations that the
AFC Committee may determine.  In such an event, an exercise of an ISO would not
in any way affect or cancel any SIRs an employee may have received.

     Subject to  the  provisions of the Plan, the individuals to whom grants of
ISOs and/or SIRs are awarded,  the  number of shares covered by each award, the
incentive period applicable to each SIR  award,  the  times when options may be
exercised, the term and other provisions of each option  are  fixed  by the AFC
Committee.  No ISO may be granted to a person who owns at the time of  grant or
would  own  after  full  exercise  of  all  options  and  rights to acquire the
Company's  shares,  more  than 10% of the total combined voting  power  of  the
Common Stock, unless at the  time  of  grant, the ISO price is at least 110% of
the fair market value of the shares subject  to  the  ISO  and  the  ISO is not
exercisable after the expiration of five years from the date of grant.

     The following table shows information concerning the stock options granted
under  the  LTI  Plan  during  1996  to  the Named Executives. To date, the AFC
Committee has not awarded any SIRs under the Plan.

                   OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                                                                                Potential Realizable Value
                                                                                                at Assumed Annual Rates of
                                                                                                Stock Price Appreciation
                                Individual Grants                                               for Option Term (1)
                            Number of        % of Total
                            Securities       Options
                            Underlying       Granted to
                            Options          Employees      Exercise     Expiration
                            Granted          in Fiscal      Price         Date
      Name                      #               Year        ($/Share)                         0% ($)        5% ($)      10% ($)
<S>                     <C>                <C>            <C>           <C>              <C>           <C>           <C>
Joseph A. Calabro          10,000 (2)            6.8          2.62         2/29/01           - 0 -         7,239        15,995
                            5,000 (3)            3.4          3.56         5/1/01            - 0 -         4,918        10,867
                           25,000 (4)           17.0          3.93         8/15/01           - 0 -        27,145        59,983
                            5,000 (5)            3.4          5.00        10/23/01           - 0 -         6,907        15,263

Stuart Komer               35,000 (5)           23.8          5.00        10/23/01           - 0 -        48,349       106,839
     
Robert E. Johnson           4,000 (3)            2.7          3.56         5/1/01            - 0 -         3,934         8,694
                            2,500 (5)            1.7          5.00        10/23/01           - 0 -         3,454         7,631
     
Thomas C. Wyckoff           4,000 (3)            2.7          3.56         5/1/01            - 0 -         3,934         8,694
                            4,000 (5)            2.7          5.00        10/23/01           - 0 -         5,526        12,210

Robert T. McDonough         4,000 (3)            2.7          3.56         5/1/01            - 0 -         3,934         8,694
                            4,000 (5)            2.7          5.00        10/23/01           - 0 -         5,526        12,210
</TABLE>
______________________________________
(1)   These calculations show the potential  gain that would be realized if the
      ISOs shown were not exercised until the end of their full five-year term,
      assuming the compound annual rate of appreciation  of the exercise prices
      indicated (0%, 5%, and 10%) over the five-year terms  of  the ISOs shown,
      net of the exercise prices paid.

(2)   These ISOs were granted on February 29, 1996, for a term of  five  years,
      20%  of  which  first  became  exercisable  on  August  29,  1996  and an
      additional  20%  of  which become exercisable on the first, second, third
      and fourth anniversaries of the grant date.

(3)   These ISOs were granted  on May 1, 1996, for a term of five years, 20% of
      which first became exercisable  on November 1, 1996 and an additional 20%
      of  which  become exercisable on the  first,  second,  third  and  fourth
      anniversaries of the grant date.

(4)   These ISOs were granted on August 15, 1996, for a term of five years, 20%
      of which first  became exercisable on February 15, 1997 and an additional
      20% of which become  exercisable  on  the first, second, third and fourth
      anniversaries of the grant date.

(5)   These ISOs were granted on October 23,  1996,  for  a term of five years,
      20% of which first become exercisable on April 23, 1997 and an additional
      20% of which become exercisable on the first, second,  third  and  fourth
      anniversaries of the grant date.


     During 1996, none of the Named Executives exercised any options under  the
LTI  Plan.   The following table reflects information concerning the number and
value of all unexercised  options  held by each of the Named Executives at year
end 1996 under the LTI Plan:

                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND FISCAL YEAR-END OPTION VALUES

<TABLE>
<CAPTION>
                                           Number of Securities
                                                Underlying                     Value of Unexercised
                                            Unexercised Options                In-the-Money Options
                                           at Fiscal Year-End(#)               at Fiscal Year-End($)
         NAME                            EXERCISABLE/UNEXERCISABLE         EXERCISABLE/UNEXERCISABLE(1)
<S>                                 <C>                                 <C>
Joseph A. Calabro                              3,000/42,000                      4,340/28,610 (2)
Stuart Komer                                  109,960/50,000                     - 0 - / - 0 - (3)
Robert E. Johnson                               2,800/8,700                       2,416/5,264 (4)
Thomas C. Wyckoff                              4,800/13,200                      5,696/10,184 (5)
Robert T. McDonough                            10,000/9,000                        656/2,624 (6)
</TABLE>
_____________________

(1)   For each Named Executive, these  values are calculated by subtracting the
      per share option exercise price for  each  tranche  of  options  held  on
      December  31,  1996, from the closing price of the Company's Common Stock
      on that date ($4.38),  then  multiplying  that  figure  by  the number of
      options in that tranche, then aggregating the resulting subtotals.

(2)   Excludes the value of ISOs to purchase 5,000 shares of Common Stock at an
      exercise  price of $5.00 per share granted to Mr. Calabro on October  23,
      1996 that were not in-the-money on December 31, 1996.

(3)   Excludes the  value of all of Mr. Komer's ISOs held, as none of them were
      in-the-money on December 31, 1996.

(4)   Excludes the value of ISOs to purchase 2,500 shares of Common Stock at an
      exercise price  of  $5.00 per share granted to Mr. Johnson on October 23,
      1996 that were not in-the-money on December 31, 1996.

(5)   Excludes the value of ISOs to purchase 4,000 shares of Common Stock at an
      exercise price of $5.00  per  share granted to Mr. Wyckoff on October 23,
      1996 that were not in-the-money on December 31, 1996.

(6)   Excludes the value of ISOs to purchase 5,000 shares of Common Stock at an
      exercise price of $6.06 per share,  3,000  shares at an exercise price of
      $9.37 per share, 3,000 shares at an exercise  price  of  $5.00 per share,
      and 4,000 shares at an exercise price of $5.00 per share granted  to  Mr.
      McDonough  on May 1, 1992, April 30, 1993, April 20, 1994 and October 23,
      1996, respectively, none of which were in-the-money on December 31, 1996.


     As of December 31, 1996, 775,920 shares of the Company's Common Stock were
available for grants  under  the  Plan.   As  of  that date, there were 388,410
options outstanding, with a weighted average exercise price of $5.97 per share.
The expiration dates of these option grants ranged  from  May  1,  1997 through
October 23, 2001.


PROFIT SHARING 401(K) PLAN

     The Company has a Profit Sharing 401(k) Plan, in which employees  who  are
21  years  of age or older and who work at least 1,000 hours during one year of
continuous service  are  eligible  to  participate.   All  contributions  to an
electing  employee's  account  are  made in accordance with the regulations set
forth under Section 401 of the Internal  Revenue Code of 1986, as amended.  The
Company's matching contribution is vested  at  the  end of the year in which it
was  received  by the employee and profit-sharing contributions,  as  described
below, are forfeitable  until  a  participating  employee  has  three  years of
employment with the Company with a minimum of 1,000 hours of service in each of
those  years.  Under the Plan, participating employees can elect to contribute,
on a tax-deferred  basis,  up to 15% of their annual compensation, subject to a
ceiling of $9,500 for 1996.   The  Company makes a matching contribution of 50%
of each employee's contributions to  the 401(k) Plan, up to the first 4% of the
employee's compensation deferred each  year.   Also  under the 401(k) Plan, the
Company  may  make annual, discretionary profit-sharing  contributions  to  the
accounts of participating  employees based upon the Company's profitability for
the year.  These contributions, when made, are calculated under a formula which
is based upon the percentage  that  an eligible employee's compensation for the
fiscal year bears to the total compensation  of  all employees participating in
the 401(k) Plan, after taking into account the Company's contribution to Social
Security.

DEFERRED COMPENSATION PLAN

     In October 1996, the Board instituted a Nonqualified Deferred Compensation
Plan, pursuant to which Executive Officers permitted  to  participate  in  this
Plan by the Board or the CEO can elect to defer payment of all or a portion  of
their  compensation  to a future date, all in accordance with the terms of this
Plan, and by such deferral,  likewise defer the payment of income taxes on such
amounts.  There are no Executive Officers currently participating in this Plan.
Any amounts deferred by any Executive Officer under this Plan would be included
for  the  years  shown as earned  in  the  Summary  Compensation  Table  above.
Interest on amounts deferred is accrued annually and is based on the prime rate
as in effect from time to time.

     Stuart Komer  is  the  only  participant  in  the  Company's 1987 Deferred
Compensation Plan, whereby he can elect to defer payment of all or a portion of
his compensation to a future date, all in accordance with  the  terms  of  such
Plan,  and by such deferral, likewise defer the payment of income taxes on such
amounts.   All  amounts  deferred by Mr. Komer under this Plan are included for
the years shown in the Summary  Compensation  Table above.  Interest on amounts
deferred under this Plan is accrued monthly and is calculated at the prime rate
as in effect from time to time.


                         CERTAIN TRANSACTIONS

     The Company rents a portion of its facilities located at 406 Academy Place
in Elmira, New York from Stuart Komer, its Chairman,  under  a  lease  that  is
cancelable  at any time by the Company and under which the Company is obligated
to pay Mr. Komer  $3,465  per  month  in  rent.  For 1996, the Company paid Mr.
Komer a total of $41,580 in rents under this lease.

     As further described under "PRINCIPAL  HOLDERS  OF  COMMON  STOCK,"  as  a
result of an investment that American made in the Company during 1990, American
and the Company have been exploring joint marketing and sales opportunities for
each  other's  products.   During  1996,  these efforts centered on the Company
selling certain American products, primarily  greeting  cards  and  gift wraps.
During  1996,  the  Company  purchased  approximately  $163,400  worth  of such
inventory from American to sell through its catalog.

     As  further  described  under  "PRINCIPAL  HOLDERS  OF COMMON STOCK," as a
result  of  the Advertising Agreement described therein, the  Company  has  the
right  of  first   refusal  for  FSI  advertising  circulation  from  Valassis.
Additionally, as a result of the Purchase Agreement in connection therewith and
further described thereunder, Valassis has the right to elect one member of the
Board during the time  which  it owns shares of Common Stock.  During 1996, the
Company purchased approximately  $12.5  million  worth of such advertising from
Valassis,  in addition to the payments described under  "PRINCIPAL  HOLDERS  OF
COMMON STOCK."


              STOCKHOLDER RETURN PERFORMANCE INFORMATION

     The following  graph  compares  the cumulative total stockholder return on
the Common Stock against the cumulative  total  return of the CRSP TOTAL RETURN
INDEX FOR THE NASDAQ STOCK MARKET (which includes  all  U.S. and foreign common
stocks and American Depositary Receipts traded on The Nasdaq  Stock Market) and
the  NASDAQ RETAIL TRADE TOTAL RETURN INDEX for the five-year period  beginning
December  31,  1991  and ending December 31, 1996, assuming the reinvestment of
all dividends throughout  the  period  shown,  and  assuming  the  value of the
investment in the Company and in each Index was $100 on December 31, 1991.

        Comparison of Five-Year Cumulative Total Returns
                        Performance Graph for
                ARTISTIC GREETINGS INCORPORATED

[Note:  Per Regulation S-T, Rule 304(d), this EDGAR submission contains
the tabular numerical data produced by CRSP on which the performance graph
points are plotted in the printed version of this Proxy Statement, 
as follows:]


Date       Company     Market     Market    Peer       Peer 
           Index       Index      Count     Index      Count

12/31/91   100.000     100.000    4187      100.000    143 
01/31/92   146.667     105.994    4202      102.361    146
02/28/92   133.333     108.356    4202      104.230    143 
03/31/92   110.000     103.340    4220       99.282    147
04/30/92    83.333      98.930    4218       90.017    152 
05/29/92   103.333     100.206    4207       88.543    155
06/30/92    86.667      96.331    4187       82.837    155 
07/31/92   100.000      99.548    4153       85.540    155
08/31/92   100.000      96.571    4135       80.401    156 
09/30/92    81.667      99.976    4133       86.446    157
10/30/92   103.333     103.708    4150       88.770    158 
11/30/92    96.667     111.834    4165       92.949    160
12/31/92   120.000     116.035    4190       94.194    163 
01/29/93   116.667     119.488    4177       92.389    166
02/26/93   123.333     115.200    4209       87.499    166 
03/31/93   150.000     118.674    4239       89.152    168
04/30/93   123.333     113.924    4279       83.806    171
05/28/93   113.667     120.774    4306       88.152    178
06/30/93    93.608     121.551    4347       88.021    181 
07/30/93    80.235     121.763    4380       89.664    181
08/31/93    70.487     128.100    4422       94.750    185 
09/30/93    62.095     131.692    4463       97.628    185
10/29/93    80.556     134.733    4513      101.537    189 
11/30/93    77.535     130.481    4597       97.647    190
12/31/93    75.850     134.321    4676       99.394    200 
01/31/94    75.850     138.602    4704       99.115    199
02/28/94    74.164     137.099    4746       97.095    200 
03/31/94    67.777     128.695    4802       91.351    204
04/29/94    69.471     127.015    4829       91.543    203 
05/31/94    71.505     127.166    4871       89.419    204
06/30/94    76.612     122.156    4890       87.625    204 
07/29/94    71.505     125.050    4910       87.768    206
08/31/94    70.143     132.652    4927       94.359    205 
09/30/94    66.721     132.468    4933       95.790    207
10/31/94    53.890     134.774    4954       96.959    208 
11/30/94    58.167     130.050    4971       93.277    208
12/30/94    41.059     130.278    4980       90.553    205 
01/31/95    47.902     130.725    4975       87.382    205
02/28/95    42.770     137.409    4977       89.186    204 
03/31/95    35.927     141.712    4970       89.574    209
04/28/95    37.638     146.316    4985       89.084    211 
05/31/95    51.324     149.911    4987       91.202    208
06/30/95    47.902     161.989    5010       98.667    202 
07/31/95    45.336     173.565    5032      104.027    202
08/31/95    51.324     176.956    5056      103.735    201 
09/29/95    49.613     181.284    5055      105.621    200
10/31/95    47.902     179.882    5099      103.758    201 
11/30/95    39.348     184.089    5134      103.205    204
12/29/95    34.216     182.959    5182       99.757    208 
01/31/96    32.505     184.195    5175       98.761    205
02/29/96    37.638     191.441    5207      105.286    204 
03/29/96    38.493     191.849    5252      112.199    205
04/30/96    48.758     207.524    5298      122.342    205 
05/31/96    52.179     216.979    5354      125.226    209
06/28/96    48.330     206.736    5420      119.911    208 
07/31/96    51.324     188.089    5457      112.620    207
08/30/96    70.143     198.850    5488      120.514    210 
09/30/96    74.634     213.758    5495      126.556    209
10/31/96    63.300     211.513    5543      121.332    213 
11/29/96    63.300     224.394    5592      124.330    213
12/31/96    59.878     224.056    5597      118.899    215

The index level for all series was set to $100 on 12/31/91.

<PAGE>
                              PROPOSAL 2

                 RATIFICATION OF SELECTION OF AUDITORS

     Arthur  Andersen LLP, independent certified public accountants,  has  been
selected by the  Board  to  serve  as  the  auditors of the Company's books and
financial  records for its current fiscal year.   This  firm  has  no  material
financial interest  in  the  Company  and  its only connection with the Company
during the past fiscal year has been in its  role  as the Company's independent
auditors.  Representatives of Arthur Andersen LLP are expected to be present at
the  Meeting to make a statement if they wish, and to  respond  to  appropriate
questions from Stockholders.

     The  Board  recommends  that  the  Stockholders  vote FOR this proposal to
ratify  the  selection  of  Arthur  Andersen  LLP  to  serve as  the  Company's
independent auditors for the Company's fiscal year ending  December  31,  1997.
Proxies solicited by the Board will be voted FOR this proposal unless otherwise
indicated.

                   PRINCIPAL HOLDERS OF COMMON STOCK

     A  table  reflecting the security ownership of those persons who are known
to the Company to  have  been  the  beneficial  owners of more than 5% (317,200
shares) of the Common Stock as of March 1, 1997 appears  above  under "SECURITY
OWNERSHIP OF CERTAIN PERSONS."

STANDSTILL AGREEMENT

     Pursuant   to   the  Original  Standstill  Agreement,  American  purchased
2,250,000 shares of the  Company's Common Stock (the "American Shares"), for an
aggregate net purchase price  of $6,450,000.  American acquired its interest in
the Company primarily as an investment.   However, in addition, the Company has
agreed  to promote certain of American's greeting  card  products  through  its
catalogs  and  American  may  promote  certain  of  the  Company's personalized
products through American's retail outlets.

     On June 16, 1992, the Company and American amended the Original Standstill
Agreement (the "Amended Standstill Agreement") governing the  control  over the
American Shares.

     The  Amended  Standstill  Agreement  superseded  and  terminated  in their
entirety  both  the Original Standstill Agreement, which was among the Company,
American and Stuart  Komer,  the  Company's  Chairman,  and  the  Voting  Trust
Agreement of the same date and among the same parties, under which the American
Shares had been held until that date.

     Under  the  Amended Standstill Agreement, American is generally prohibited
from purchasing any  additional  shares  of Common Stock and has agreed to vote
the American Shares only in accordance with  the  recommendations  made  to the
Company's Stockholders by the Board.  American retains the right to nominate  a
maximum  of two Directors to the Board, so long as it owns more than 20% of the
outstanding  shares  of Common Stock.  It can nominate only one Director if its
percentage ownership drops  to between 10% and 20% of the outstanding shares of
Common Stock and loses these  nomination  rights  entirely  if  its  percentage
ownership  drops below 10%.  American also has certain anti-dilution rights  to
enable it to  maintain its present proportionate ownership of approximately 36%
of the outstanding shares of Common Stock.

     Additionally, during the term of the Amended Standstill Agreement American
is permitted to sell any of the American Shares only to the public, either in a
registered offering  or  under  Rule  144 ("Rule 144") of the Securities Act of
1933, as amended (the "Act"), subject, however, to the Company's prior right of
first  refusal to purchase any or all of  such  shares  at  their  then-current
market price.   American also has certain "demand" and "piggyback" registration
rights to enable  it  to  have  the American Shares registered for public sale.
Under the Amended Standstill Agreement, American can acquire the balance of the
outstanding  shares  of  Common  Stock  or  the  Company's  assets  only  in  a
transaction  approved  by  the Board  (excluding  any  Directors  nominated  by
American).

     Unless earlier terminated, the Amended Standstill Agreement will expire on
December 31, 2000.  However,  it can be terminated at any time by American upon
90 days notice to the Company.  As of April 30, 1996, the Company can terminate
the Amended Standstill Agreement  at  any time upon giving one year's notice to
American  and  under  certain  other  circumstances.   The  Amended  Standstill
Agreement also can be terminated by either  party  upon  notice given within 90
days  following any termination of a Marketing Agreement (defined  below),  and
automatically  terminates  at  such time as American's holdings constitute less
than 5% of the outstanding shares of Common Stock.  Within 60 days prior to the
effective date of any termination of the Amended Standstill Agreement, however,
the Company has the right to purchase all or any part of the American Shares at
their then-current market price, and/or to require American to sell all or part
of the American Shares in a registered public offering.

     Stuart Komer is not a party to the Amended Standstill Agreement.  However,
in a letter to American dated June  16,  1992,  he  has agreed that, during the
term   of  the  Amended  Standstill  Agreement,  any  sales  of   his   Company
shareholdings  will  only  be  made  through an underwritten public offering or
under Rule 144.

     Simultaneously with the signing of  the  Amended Standstill Agreement, the
Company  and  American also executed a direct mail  agreement  (the  "Marketing
Agreement") that  gives the Company exclusive rights to market and sell by mail
certain paper products  based  on  American's  designs  through  the  Company's
catalogs,  order  fulfillment  and other direct mail marketing programs.   This
Agreement likewise expires on December 31, 2000, unless earlier terminated upon
nine months advance notice given by either party.

VALCHECK AGREEMENTS

     In May 1995, the Company purchased various assets from Valcheck related to
Valcheck's manufacture and direct mail marketing and sale of checks.  Under the
terms of a purchase agreement governing this transaction, the Company purchased
Valcheck's  customer lists, machinery  and  equipment,  inventory  and  artwork
related to Valcheck's  mail order check business, and assumed the obligation to
fulfill Valcheck's current  check  orders and check orders received by Valcheck
after closing.  In consideration of  the  assets  purchased,  the  Company: (1)
issued  Valcheck  500,000  shares  of Common Stock pursuant to the terms  of  a
related investment agreement between  the Company and Valcheck (the "Investment
Agreement"); and (2) agreed to pay Valcheck  20%  of  the revenues it receives,
less  certain adjustments, for both the existing check orders  it  assumed  the
obligation  to  fulfill for Valcheck as well as for all first-time check orders
Valcheck  receives   within  one  year  following  the  closing  date  of  this
transaction.

     Under the terms of  the  Investment  Agreement,  the  Company  has granted
Valcheck  a  put  option which calls for the Company, at Valcheck's option,  to
repurchase up to all  of  these  shares during a 30-day period beginning on May
31, 1997 at a price of $5.00 per share.   The closing price of the Common Stock
in  Nasdaq  trading  on  May  31, 1995 was $3.75  per  share.   The  Investment
Agreement also provides that, so  long  as  Valcheck  controls at least 300,000
shares,  Valcheck  will  have  the right to designate one representative  as  a
member of the Company's Board and  that so long as Valcheck controls any of the
shares, it will vote all such shares  in  accordance  with  the recommendations
made  by  the  Board  with  respect  to  any  matters put before the  Company's
stockholders  for action.  The Company's shares  issued  to  Valassis  in  this
transaction are  "restricted securities" within the meaning of Rule 144 and can
only be disposed of in an offering registered under the Act or in a transaction
exempt from registration  thereunder.   Alan F. Schultz currently is Valcheck's
representative on the Board.

     Additionally, the Company entered into  a  five-year advertising placement
contract (the "Advertising Agreement") with Valassis.  In consideration for the
Company's payment of an annual fee as set forth in  the  Advertising Agreement,
the Company has an annual right of first refusal to purchase  up  to  a maximum
FSI circulation from Valassis at a cost set forth in the agreement.  Under  the
Advertising  Agreement,  the Company paid a fee of $3 million at the closing of
the Valcheck asset acquisition  and  must pay annual fees of $2 million in each
of 1996, 1997 and 1998, and $1 million  in 1999, to preserve its right to place
advertising thereunder.  These payments are  required to be paid by the Company
regardless  of  whether  any  advertising is purchased  under  the  Advertising
Agreement, unless it is terminated.

                         STOCKHOLDER PROPOSALS

     Any proposal which a Stockholder wishes to be presented at the 1998 Annual
Meeting of Stockholders must be  received  by  the  Company  at  its  executive
offices no later than November 29, 1997.

                             OTHER MATTERS

     It is the intention of the proxyholder named in the proxy card to vote all
proxies  received  in accordance with his or her best judgment with respect  to
ratification of the  minutes of the previous Annual Meeting of Stockholders and
on matters incident to  the  conduct  of  this  Meeting.  The Board knows of no
other matters which are likely to come before the  Meeting.   However,  if  any
other  matters  are  presented,  it is the intention of the person named in the
proxy to vote such proxy in accordance  with  his  best  judgment  on  any such
matters.

     Stockholders  are  urged  to  mark,  date,  sign  and  return promptly the
enclosed  proxy  in  the  accompanying envelope, which requires no  postage  if
mailed in the United States.

                                      By Order of the Board of Directors



                                            MARIE B. BELT
Dated:  March 28, 1997                           Secretary





<PAGE>
[FORM OF PROXY CARD:]
         
         
         THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS OF

                    ARTISTIC GREETINGS INCORPORATED

        PROXY FOR ANNUAL MEETING OF STOCKHOLDERS - MAY 1, 1997

     The undersigned hereby appoints MARIE B. BELT attorney and proxy with full
power of substitution to represent  the  undersigned  at  the Annual Meeting of
Stockholders of the Company to be held at the Company's corporate at the corner
of Main and Water Streets, One Komer Center, Elmira, New York  at  9:00 A.M. on
Thursday,  May  1,  1997, and at all adjournments thereof to vote as authorized
below  all  of  the  shares   of  ARTISTIC  GREETINGS  INCORPORATED  which  the
undersigned may be entitled to vote at said Meeting, and in accordance with the
proxyholder's best judgment in  connection with such other business as may come
before the Meeting.

THIS PROXY WILL BE VOTED AS SPECIFIED BY YOU.  IF NOT OTHERWISE SPECIFIED, THIS
PROXY WILL BE VOTED FOR election  of  the nominees named below as Directors and
FOR Proposal 2.

1.  Nominees for Directors:

           Joseph A. Calabro          Stuart Komer          Norman S. Edelcup
           Lyndon E. Goodridge        Alan F. Schultz       Irving I. Stone 
           Morry Weiss

[ ]  VOTE FOR all nominees listed above.

Instructions:  IF YOU WANT TO WITHHOLD  YOUR  VOTE  FOR  AN  INDIVIDUAL NOMINEE
NAMED ABOVE, DRAW A LINE THROUGH THAT NAME.


[ ]  VOTE WITHHELD from all nominees.

2.   Proposal to ratify the selection of Arthur Andersen LLP as  the  Company's
independent auditors.

     [ ] FOR                  [ ] AGAINST                   [ ] ABSTAIN



                                 ________________________________________

                                 ________________________________________
                                         Signature of Stockholder(s)
                                      (Name of stockholder should be signed
                                        exactly as it appears on this proxy.)

                                 Dated: ____________________________, 1997



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission