CLEVELAND CLIFFS INC
SC 13G/A, 1996-02-09
METAL MINING
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                                UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C.  20549

                                SCHEDULE 13G


                  Under the Securities Exchange Act of 1934
                       (Amendment No.      1       )*
                                     --------------



                            CLEVELAND CLIFFS INC.
- --------------------------------------------------------------------------------
                              (Name of Issuer)

                   Common Stock, par value $1.00 per share
- --------------------------------------------------------------------------------

                       (Title of Class of Securities)

                                  18589610
- --------------------------------------------------------------------------------
                               (CUSIP Number)



Check the following box if a fee is being paid with this statement / /.  (A fee
is not required only if the filing person: (1) has a previous statement on file
reporting beneficial ownership of more than five percent of the class of
securities described in Item 1; and (2) has filed no amendment subsequent
thereto reporting beneficial ownership of five percent or less of such class.)
(See Rule 13d-7).

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities,
and for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).

                              Page 1 of __ pages
<PAGE>   2

<TABLE>
<S>                                                                                            <C>
CUSIP No.      18589610             13G                                                        Page 2 of 6 Pages 
         --------------                                                                            --   ---      
- ----------------------------------------------------------------------------------------------------------------
               NAME OF REPORTING PERSON
1              S.S. OR I.R.S. IDENTIFICATION NO.
               OF ABOVE PERSON
 
                       BAT Industries p.l.c
 
- ----------------------------------------------------------------------------------------------------------------
               CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
2                                                                                                   (a)/ / 
                                                                                                           
                                                                                                    (b)/ / 
- ----------------------------------------------------------------------------------------------------------------
               SEC USE ONLY
3
 
- ----------------------------------------------------------------------------------------------------------------
               CITIZENSHIP OR PLACE OF ORGANIZATION
4
                       England
- ----------------------------------------------------------------------------------------------------------------
                                           SOLE VOTING POWER           
       NUMBER                    5                                     
         OF                                      -0-                         
       SHARES                 ----------------------------------------------------------------------------------
    BENEFICIALLY               
     OWNED BY                              SHARED VOTING POWER         
       EACH                      6                                     
     REPORTING                                   1,154,500                   
      PERSON                  ---------------------------------------------------------------------------------- 
       WITH                       
                                           SOLE DISPOSITIVE POWER    
                                 7                                   
                                                 -0-                       
                              ---------------------------------------------------------------------------------- 
                                
                                           SHARED DISPOSITIVE POWER    
                                 8                                     
                                                 1,154,500                   
                                                                       
- ---------------------------------------------------------------------------------------------------------------- 
               AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
9   
                       1,154,500
- ---------------------------------------------------------------------------------------------------------------- 
               CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10                                                                                                     / /
    
                       N.A.
- ---------------------------------------------------------------------------------------------------------------- 
               PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11  
                       9.70%
- ---------------------------------------------------------------------------------------------------------------- 
               TYPE OF REPORTING PERSON*
12  
                       HC
- ---------------------------------------------------------------------------------------------------------------- 
</TABLE>

                   *  SEE INSTRUCTIONS BEFORE FILLING OUT!

                               Page 2 of __ pages
<PAGE>   3
<TABLE>
<S>                                                                                      <C>
CUSIP No.      18589610                            13G                                   Page 3 of 6 Pages 
          ---------------                                                                    --   ---      

- -----------------------------------------------------------------------------------------------------------------
               NAME OF REPORTING PERSON
1              S.S. OR I.R.S. IDENTIFICATION NO.
               OF ABOVE PERSON
  
                       Farmers Group, Inc.
  
- -----------------------------------------------------------------------------------------------------------------
               CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
2                                                                                                      (a) / /
                                                                                                    
                                                                                                       (b) / /
- -----------------------------------------------------------------------------------------------------------------
               SEC USE ONLY
3 
  
- -----------------------------------------------------------------------------------------------------------------
               CITIZENSHIP OR PLACE OF ORGANIZATION
4 
  
                       Nevada
- -----------------------------------------------------------------------------------------------------------------
                                           SOLE VOTING POWER         
       NUMBER                    5                                   
         OF                                      -0-                       
       SHARES                ------------------------------------------------------------------------------------
    BENEFICIALLY                
      OWNED BY                             SHARED VOTING POWER      
        EACH                     6                                  
      REPORTING                                  1,154,500          
       PERSON                ------------------------------------------------------------------------------------
        WITH                   
                                           SOLE DISPOSITIVE POWER    
                                 7                                   
                                                  -0-                
                             ------------------------------------------------------------------------------------
                                
                                           SHARED DISPOSITIVE POWER 
                                 8                                  
                                                 1,154,500          
                                                                     
- -----------------------------------------------------------------------------------------------------------------
               AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
9 
                       1,154,500
  
- -----------------------------------------------------------------------------------------------------------------
               CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* 
10                                                                                                          / /
  
                        N.A.
  
- -----------------------------------------------------------------------------------------------------------------
               PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11
                       9.70%
- -----------------------------------------------------------------------------------------------------------------
               TYPE OF REPORTING PERSON*
12
                       IC
- -----------------------------------------------------------------------------------------------------------------
</TABLE>

                   *  SEE INSTRUCTIONS BEFORE FILLING OUT!

                               Page 3 of __ pages
<PAGE>   4
                                                               Page 4 of 6 Pages




            Item 4 of the Statement on Schedule 13G, dated February 9, 1995, 
filed by BAT Industries p.l.c and Farmers Group, Inc., is hereby amended and
restated to read in its entirety as follows:


Item 4             Ownership

                   (a)  Amount Beneficially Owned:
                              1,154,500

                   (b)  Percent of Class:

                              9.70%

                   (c)  Number of shares as to which person has:

                        (i)   sole voting power:                 -0-
                        (ii)  shared voting power:               1,154,500
                        (iii) sole disposition power:            -0-
                        (iv)  shared disposition power:          1,154,500





                               Page 4 of __ pages
<PAGE>   5
                                                               Page 5 of 6 Pages




                                   SIGNATURES


                   After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.


                                        BAT Industries p.l.c


Dated February 6, 1996                  By:  /s/ ANTHONY ROBERT HOLLIMAN
                                           -------------------------------------
                                           Name:  Anthony Robert Holliman
                                           Title:  Assistant Corporate Secretary





                               Page 5 of __ pages
<PAGE>   6
                                                               Page 6 of 6 Pages




                                   SIGNATURES


                   After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.


                                        FARMERS GROUP, INC.


Dated February 6, 1996                  By: /s/ MARYANN SELTZER
                                           -------------------------------------
                                           Name: Maryann Seltzer 
                                           Title:  Corporate Secretary





                               Page 6 of __ pages


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