PHILIP MORRIS COMPANIES INC
11-K, 1997-04-15
FOOD AND KINDRED PRODUCTS
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<PAGE>
 
================================================================================

                      SECURITIES AND EXCHANGE COMMISSION

                            WASHINGTON, D.C. 20549


                             --------------------


                                   FORM 11-K


(Mark One)

   [X]          ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE
                       SECURITIES EXCHANGE ACT OF 1934 

                  For the fiscal year ended December 31, 1996

                                      OR

   [_]        TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934

                     For the transition period from     to


                         Commission file number 1-8940

                             --------------------

            Philip Morris Incorporated Deferred Profit-Sharing Plan
                              for Craft Employees

                           (Full title of the plan)


                         PHILIP MORRIS COMPANIES INC.
                                120 Park Avenue
                           New York, New York 10017


          (Name of issuer of the securities held pursuant to the plan
                and address of its principal executive office.)


================================================================================
<PAGE>
 
             PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                               FOR CRAFT EMPLOYEES
                           ANNUAL REPORT ON FORM 11-K
                   FOR THE FISCAL YEAR ENDED DECEMBER 31, 1996




                                TABLE OF CONTENTS

<TABLE> 
<CAPTION> 
                                                                         Page(s)
                                                                         -------
<S>                                                                      <C> 
Report of Independent Accountants.....................................       3
                                                                        
Financial Statements:                                                   
     Statements of Financial Condition as of December 31,               
        1996 and 1995.................................................     4-5
     Statements of Income and Changes in Plan Equity for                
        the years ended December 31, 1996, 1995 and 1994..............     6-8
     Notes to Financial Statements....................................    9-21
                                                                        
Signatures............................................................      22
                                                                        
Schedules:                                                              
     Schedule I - Investments as of December 31, 1996.................  S-1-11

     Other schedules are omitted because the information required 
     is contained in the financial statements.

Exhibits:
      23.  Consent of Independent Accountants.
</TABLE> 

                                       -2-
<PAGE>
 
                        REPORT of INDEPENDENT ACCOUNTANTS

To:   The Corporate Employee Plans Investment Committee of Philip Morris
      Companies Inc., the Corporate Employee Benefit Committee of Philip
      Morris Companies Inc., the Administrator, and all Participants as a
      group (but not individually) of the Philip Morris Incorporated Deferred
      Profit-Sharing Plan for Craft Employees:

      We have audited the accompanying statements of financial condition of
the Philip Morris Incorporated Deferred Profit-Sharing Plan for Craft Employees
(the "Plan") as of December 31, 1996 and 1995, and the related statements of
income and changes in plan equity for each of the three years in the period
ended December 31, 1996 and the schedule of investments as of December 31, 1996.
These financial statements and the financial statement schedule are the
responsibility of the fiduciaries of the Plan appointed by Philip Morris
Companies Inc. (or its delegate). Our responsibility is to express an opinion on
these financial statements and the financial statement schedule based on our
audits.

      We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by the
fiduciaries, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

      In our opinion, the financial statements referred to above present
fairly, in all material respects, the financial position of the Plan as of
December 31, 1996 and 1995, and the income and changes in plan equity for each
of the three years in the period ended December 31, 1996, in conformity with
generally accepted accounting principles. In addition, in our opinion, the
financial statement schedule referred to above, when considered in relation to
the basic financial statements taken as a whole, presents fairly, in all
material respects, the information required to be included therein.

      Our audits were performed for the purpose of forming an opinion on the
basic financial statements taken as a whole. The fund information in the
statements of financial condition and statements of income and changes in plan
equity is presented for purposes of additional information rather than to
present the financial condition and changes in income and plan equity of each
fund. The fund information has been subjected to the auditing procedures applied
in the audits of the basic financial statements and, in our opinion, is fairly
stated in all material respects in relation to the basic financial statements
taken as a whole.



                                                     COOPERS & LYBRAND L.L.P.

New York, New York
April 11, 1997

                                       -3-
<PAGE>
 
            PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                              FOR CRAFT EMPLOYEES
                       STATEMENT OF FINANCIAL CONDITION
                            as of December 31, 1996
                           (in thousands of dollars)

                                  ----------

<TABLE> 
<CAPTION> 
                                                                U.S.
                                Equity         Interest       Government                  International      
                                Index          Income        Obligations   Philip Morris     Equity          
                                 Fund           Fund            Fund        Stock Fund        Fund           
                               --------       ---------      -----------   -------------  -------------
<S>                            <C>            <C>              <C>             <C>             <C> 
ASSETS:
  Allocated share of
    Trust net assets           $ 61,553       $  93,270        $   6,744       $  98,210       $  1,308
  Employer contributions
    receivable                    2,544           4,070            1,307           4,503             48
                               --------       ---------        ---------       ---------       --------
      Total assets               64,097          97,340            8,051         102,713          1,356
                               --------       ---------        ---------       ---------       --------
      Plan equity              $ 64,097       $  97,340        $   8,051       $ 102,713       $  1,356
                               ========       =========        =========       =========       ========

<CAPTION> 

                                               Growth      Participants'             
                               Balanced        Equity          Loan                   
                                 Fund           Fund          Account        Total
                               --------       --------     -------------    -------- 
<S>                            <C>            <C>            <C>            <C> 
ASSETS:                                                                                  
  Allocated share of          
    Trust net assets           $  2,361       $  1,940        $    6,317    $271,703
  Employer contributions
    receivable                      109            100                        12,681
                               --------       --------        ----------    --------
      Total assets                2,470          2,040             6,317     284,384
                               --------       --------        ----------    --------
      Plan equity              $  2,470       $  2,040        $    6,317    $284,384
                               ========       ========        ==========    ========
</TABLE> 




  The accompanying notes are an integral part of these financial statements.

                                      -4-
<PAGE>
 

            PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                              FOR CRAFT EMPLOYEES
                       STATEMENT OF FINANCIAL CONDITION
                            as of December 31, 1995
                           (in thousands of dollars)

                                  ------------
<TABLE> 
<CAPTION> 
                                                              U.S.                                  
                               Equity        Interest     Government                   International 
                                Index         Income      Obligations   Philip Morris     Equity     
                                Fund           Fund           Fund       Stock Fund        Fund      
                           -------------  -------------  -------------  -------------  -------------  
<S>                        <C>            <C>            <C>            <C>            <C>  
ASSETS:                                                                                 
  Allocated share of                                                                   
    Trust net assets       $      51,144  $      72,455  $       5,879  $      87,743  $         545                
  Employer contributions                                                               
    receivable                     2,446          3,965          1,328          3,896             38                
  Interfund receivables                                                                
    (payables)                         6             24            197           (162)            21                
                           -------------  -------------  -------------  -------------  -------------  

     Total assets                 53,596         76,444          7,404         91,477            604                
                           -------------  -------------  -------------  -------------  -------------  

LIABILITIES:                                                                             
  Distributions and                                                                    
    withdrawals payable                8             54                             4                        
                           -------------  -------------  -------------  -------------  -------------  

     Total liabilities                 8             54              -              4              -                 
                           -------------  -------------  -------------  -------------  -------------  

     Plan equity           $      53,588  $      76,390  $       7,404  $      91,473  $         604                
                           =============  =============  =============  =============  =============  
<CAPTION> 
                             
                                              Growth      Participants'
                              Balanced        Equity         Loan
                                Fund           Fund         Account         Total
                           -------------  -------------  -------------  -------------  
<S>                        <C>            <C>            <C>            <C>            
ASSETS:                     
  Allocated share of       
    Trust net assets       $       1,247  $         950  $       5,668  $     225,631
  Employer contributions   
    receivable                        61             83                        11,817
  Interfund receivables    
    (payables)                      (106)            20                             -
                           -------------  -------------  -------------  -------------  

     Total assets                  1,202          1,053          5,668        237,448
                           -------------  -------------  -------------  -------------  
LIABILITIES:                 
  Distributions and        
    withdrawals payable                               1             79            146
                           -------------  -------------  -------------  -------------  

     Total liabilities                 -              1             79            146
                           -------------  -------------  -------------  -------------  

     Plan equity           $       1,202  $       1,052  $       5,589  $     237,302
                           =============  =============  =============  =============  
</TABLE> 

  The accompanying notes are an integral part of these financial statements.

                                      -5-
<PAGE>
 
            PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                              FOR CRAFT EMPLOYEES
                STATEMENT OF INCOME AND CHANGES IN PLAN EQUITY
                     for the year ended December 31, 1996
                           (in thousands of dollars)

                                   --------

<TABLE> 
<CAPTION> 
                                                               U.S.
                                     Equity      Interest   Government                  International                 Growth  
                                     Index        Income    Obligations  Philip Morris      Equity      Balanced      Equity 
                                     Fund          Fund         Fund       Stock Fund        Fund         Fund         Fund
                                  -----------  -----------  -----------  -------------  -------------  -----------  -----------

<S>                               <C>          <C>          <C>          <C>            <C>            <C>          <C> 
ADDITIONS:                                                                                                                   
  Employer contributions          $     2,544  $     4,070  $     1,307  $       4,503  $          48  $       109  $       100  
  Employee contributions                  795        1,224           99          1,313             28           59           70  
  Allocated share of Trust                                                                                                   
   investment activities:                                                                                                    
    Interest income                                  5,319          412            111                                         
    Dividend income                                                              4,097                         122          119  
    Net appreciation                                                                                                         
     (depreciation) in                                                                                                       
     fair value of investments         11,727                      (179)        17,026            109          108           67  
                                  -----------  -----------  -----------  -------------  -------------  -----------  -----------
                                       11,727        5,319          233         21,234            109          230          186  
                                  -----------  -----------  -----------  -------------  -------------  -----------  ----------- 

    Total additions                    15,066       10,613        1,639         27,050            185          398          356  
                                  -----------  -----------  -----------  -------------  -------------  -----------  -----------
                                                                                                                             
DEDUCTIONS:                                                                                                                  
  Distributions and                                                                                                          
   withdrawals                         (1,699)      (4,270)        (289)        (1,712)            (8)         (10)          (4) 
  General and administrative                                                                                                 
   expenses                               (28)         (53)         (12)           (33)            (4)          (1)          (2) 
                                  -----------  -----------  -----------  -------------  -------------  -----------  ----------- 

    Total deductions                   (1,727)      (4,323)        (301)        (1,745)           (12)         (11)          (6) 
                                  -----------  -----------  -----------  -------------  -------------  -----------  -----------

Net transfers among funds              (2,611)      14,976         (730)       (13,724)           574          908          607  
Net transfers between plans                 3         (157)           8           (240)             3                        50
Participants' loans                      (645)        (839)        (165)          (789)            (6)         (36)         (29) 
Participants' loan repayments             423          680          196            688              8            9           10  
                                  -----------  -----------  -----------  -------------  -------------  -----------  -----------

    Net additions                      10,509       20,950          647         11,240            752        1,268          988  
                                                                                                                             
PLAN EQUITY:                                                                                                                 
  Beginning of year                    53,588       76,390        7,404         91,473            604        1,202        1,052  
                                  -----------  -----------  -----------  -------------  -------------  -----------  -----------
  End of year                     $    64,097  $    97,340  $     8,051  $     102,713  $       1,356  $     2,470  $     2,040  
                                  ===========  ===========  ===========  =============  =============  ===========  ===========








































<CAPTION> 

                                  Participants' 
                                      Loan       
                                     Account          Total 
                                  -------------   ------------

<S>                               <C>             <C>  
ADDITIONS:                                               
  Employer contributions                          $     12,681       
  Employee contributions                                 3,588       
  Allocated share of Trust                               
   investment activities:                                
    Interest income               $         430          6,272        
    Dividend income                                      4,338       
    Net appreciation                                     
     (depreciation) in                                   
     fair value of investments                          28,858       
                                  -------------   ------------
                                            430         39,468       
                                  -------------   ------------

    Total additions                         430         55,737       
                                  -------------   ------------        

DEDUCTIONS:                                              
  Distributions and                                      
   withdrawals                             (177)        (8,169)       
  General and administrative                             
   expenses                                               (133)       
                                  -------------   ------------ 
                                                        
    Total deductions                       (177)        (8,302)       
                                                         
Net transfers among funds                                  -         
Net transfers between plans                 (20)          (353)  
Participants' loans                       2,509            -         
Participants' loan repayments            (2,014)           -         
                                  -------------   ------------
                                                         
    Net additions                           728         47,082       
                                                         
PLAN EQUITY:                                             
  Beginning of year                       5,589        237,302       
                                  -------------   ------------
  End of year                     $       6,317   $    284,384        
                                  =============   ============
</TABLE> 

  The accompanying notes are an integral part of these financial statements.

                                      -6-
<PAGE>
 
            PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                              FOR CRAFT EMPLOYEES
                STATEMENT OF INCOME AND CHANGES IN PLAN EQUITY
                     for the year ended December 31, 1995
                           (in thousands of dollars)

                                  ----------

<TABLE> 
<CAPTION>
                                                                   U.S.
                                      Equity      Interest      Government                 International                  Growth  
                                      Index        Income      Obligations   Philip Morris    Equity       Balanced       Equity  
                                       Fund         Fund           Fund       Stock Fund       Fund          Fund          Fund   
                                   ------------  ------------  ------------  ------------  ------------  ------------  ------------ 
<S>                                <C>           <C>           <C>           <C>           <C>           <C>           <C> 
ADDITIONS:                                                                                                                 
  Employer contributions           $      2,447  $      3,966  $      1,329  $      3,897  $         38  $         61  $         82
  Employee contributions                    641         1,222            60         1,050             3             7             7
  Allocated share of Trust                                                                                              
   investment activities:                                                                                              
    Interest income                                     4,806           304            68                                         
    Dividend income                                                                 3,500                          45            53
    Net appreciation                                                                                                  
     (depreciation) in                                                                                               
     fair value of investments           14,035                         192        31,259            15            13           (50)
                                   ------------  ------------  ------------  ------------  ------------  ------------  ------------ 
                                         14,035         4,806           496        34,827            15            58             3
                                   ------------  ------------  ------------  ------------  ------------  ------------  ------------ 

    Total additions                      17,123         9,994         1,885        39,774            56           126            92
                                   ------------  ------------  ------------  ------------  ------------  ------------  ------------ 
                                                                                                                            
DEDUCTIONS:                                                                                                                 
  Distributions and                                                                                                     
   withdrawals                           (2,310)       (8,211)         (168)       (2,773)                                       (1)
  General and administrative                                                                                            
   expenses                                 (22)          (48)          (10)          (30)                                        
                                   ------------  ------------  ------------  ------------  ------------  ------------  ------------ 

    Total deductions                     (2,332)       (8,259)         (178)       (2,803)            -             -            (1)
                                   ------------  ------------  ------------  ------------  ------------  ------------  ------------ 

Net transfers among funds                (1,188)         (156)          623        (1,872)          551         1,076           966
Net transfers between plans                 194           836            24           659                       
Participants' loans                        (555)         (716)         (152)       (1,074)           (3)           (3)           (7)
Participants' loan repayments               318           556           183           486                           3             2
                                   ------------  ------------  ------------  ------------  ------------  ------------  ------------ 

    Net additions                        13,560         2,255         2,385        35,170           604         1,202         1,052
                                                                                                                            
PLAN EQUITY:                                                                                                                
  Beginning of year                      40,028        74,135         5,019        56,303             -             -             -
                                   ------------  ------------  ------------  ------------  ------------  ------------  ------------ 
  End of year                      $     53,588  $     76,390  $      7,404  $     91,473  $        604  $      1,202  $      1,052
                                   ============  ============  ============  ============  ============  ============  ============ 


<CAPTION>






































                                   Participants'
                                       Loan
                                     Account        Total
                                   ------------  ------------  
ADDITIONS:                             
  Employer contributions                         $     11,820
  Employee contributions                                2,990
  Allocated share of Trust          
   investment activities:          
    Interest income                $        294         5,472
    Dividend income                                     3,598
    Net appreciation              
     (depreciation) in           
     fair value of investments                         45,464
                                   ------------  ------------  
                                            294        54,534
                                   ------------  ------------  

    Total additions                         294        69,344
                                   ------------  ------------  
                                        
DEDUCTIONS:                             
  Distributions and                 
   withdrawals                             (251)      (13,714)
  General and administrative        
   expenses                                              (110)
                                   ------------  ------------  

    Total deductions                       (251)      (13,824)
                                   ------------  ------------  

Net transfers among funds                                   -        
Net transfers between plans                  16         1,729
Participants' loans                       2,510             -
Participants' loan repayments            (1,548)            -
                                   ------------  ------------  

    Net additions                         1,021        57,249
                                        
PLAN EQUITY:                            
  Beginning of year                       4,568       180,053
                                   ------------  ------------  
  End of year                      $      5,589  $    237,302
                                   ============  ============  
</TABLE> 



  The accompanying notes are an integral part of these financial statements.

                                      -7-
<PAGE>
 
            PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                              FOR CRAFT EMPLOYEES
                STATEMENT OF INCOME AND CHANGES IN PLAN EQUITY
                     for the year ended December 31, 1994
                           (in thousands of dollars)

                                   ---------
<TABLE> 
<CAPTION> 
 
                                                                      U.S. 
                                            Equity      Interest    Government                       Participants' 
                                             Index       Income     Obligations    Philip Morris          Loan 
                                             Fund         Fund         Fund          Stock Fund          Account            Total  
                                          ----------   ----------   -----------    -------------     -------------   ------------
<S>                                       <C>          <C>          <C>            <C>               <C>             <C> 
ADDITIONS:                                                                                           
      Employer contributions              $    2,055   $    3,856   $     1,085    $       3,282                     $     10,278 
      Employee contributions                     622        1,087            46              950                            2,705 
      Allocated share of Trust                                                                                           
        investment activities:                                                                                           
          Interest income                                   4,825           160               18     $         273          5,276 
          Dividend income                          3                                       2,677                            2,680 
          Net appreciation                                                                                               
            (depreciation) in                                                                                            
             fair value of investments           619                        (64)           1,278                            1,833 
                                          ----------   ----------   -----------    -------------     -------------   ------------
                                                 622        4,825            96            3,973               273          9,789 
                                          ----------   ----------   -----------    -------------     -------------   ------------
                                                                                                                         
          Total additions                      3,299        9,768         1,227            8,205               273         22,772 
                                          ----------   ----------   -----------    -------------     -------------   ------------
                                                                                                                         
DEDUCTIONS:                                                                                                              
      Distributions and                                                                                                  
        withdrawals                           (1,642)      (6,016)         (261)          (2,656)             (139)       (10,714) 
      General and administrative                                                                                         
        expenses                                 (19)         (42)           (7)             (20)                             (88)
                                          ----------   ----------   -----------    -------------     -------------   ------------
                                                                                                                         
          Total deductions                    (1,661)      (6,058)         (268)          (2,676)             (139)       (10,802) 
                                          ----------   ----------   -----------    -------------     -------------   ------------

Net transfers among funds                     (1,128)       1,882          (343)            (411)                             -
Net transfers between plans                        3          248            (5)              66                 7           319 
Participants' loans                             (500)        (686)          (78)            (601)            1,865            - 
Participants' loan repayments                    350          609           199              474            (1,632)           -    
                                          ----------   ----------   -----------    -------------     -------------   ------------

          Net additions                          363        5,763           732            5,057               374         12,289 
                                                                                                                         
PLAN EQUITY:                                                                                                             
      Beginning of year                       39,665       68,372         4,287           51,246             4,194        167,764 
                                          ----------   ----------   -----------    -------------     -------------   ------------
      End of year                         $   40,028   $   74,135   $     5,019    $      56,303     $       4,568   $    180,053 
                                          ==========   ==========   ===========    =============     =============   ============ 
</TABLE> 
The accompanying notes are an integral part of these financial statements.

                                      -8-
<PAGE>
 
             PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                               FOR CRAFT EMPLOYEES
                          NOTES TO FINANCIAL STATEMENTS

1.  General Description of the Plan:

    The Philip Morris Incorporated Deferred Profit-Sharing Plan for Craft
    Employees (the "Plan") is a defined contribution plan maintained for the
    benefit of eligible employees of Philip Morris Incorporated ("Philip
    Morris"), represented by the International Association of Machinists and
    Aerospace Workers and other unions (collectively, the "Craft Unions").
    Philip Morris is a subsidiary of Philip Morris Companies Inc. (the
    "Company"). The Plan is designed to provide eligible employees with an
    opportunity to share in the profits of Philip Morris and to invest certain
    of their funds in a tax-advantaged manner.

    Eligible employees generally may make before-tax and after-tax
    contributions beginning on or after the January 1 following their
    respective dates of hire and become eligible for the Philip Morris
    contribution (the "Contribution") upon completion of twenty-four months of
    accredited service. Each year, Philip Morris makes the Contribution to the
    Plan in accordance with the formula described in Note 3. The provisions of
    the Plan are detailed in the official Plan document which legally governs
    the operation of the Plan.

    The administration of the Plan has generally been delegated to the
    Corporate Employee Benefit Committee of the Company (the "Committee") and
    the Senior Vice President, Human Resources and Administration of the
    Company (the "Administrator"). The Corporate Employee Plans Investment
    Committee of the Company (the "Investment Committee") is responsible for
    the selection of the investment options set forth below in which
    participants elect to invest their assets in the Plan and monitors the
    performance of these investment options. The Committee, the Administrator,
    and the Investment Committee are hereinafter collectively referred to as
    the "Fiduciaries".

    Assets of the Plan are co-invested with the assets of the Philip Morris
    Incorporated Deferred Profit-Sharing Plan (the "PMI Plan") and the assets
    of the Philip Morris Deferred Profit-Sharing Plan (the "DPS Plan") in a
    commingled investment fund known as the Philip Morris Deferred
    Profit-Sharing Trust Fund (the "Trust") (see Note 7).

    Prior to June 20, 1995, participants had the option of investing their
    Plan Accounts (see Note 4) in 10 percent increments in four funds.
    Effective July 10, 1995, participants have the option of investing their
    Plan Accounts in one percent increments in the following seven funds:

        EQUITY INDEX FUND - This fund is invested primarily in an index fund
        of stocks on a weighted average basis in approximately the same
        proportion as the Standard & Poor's Composite Index of 500 Stocks
        ("S&P 500").

        INTEREST INCOME FUND - This fund consists primarily of investment
        contracts entered into by Bankers Trust Company (the "Trustee") with
        financial institutions, each of which agrees to repay in full the
        amounts invested with the institution, plus interest. The assets of the
        Interest Income Fund are also

                                       -9-
<PAGE>
 
             PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                               FOR CRAFT EMPLOYEES
                          NOTES TO FINANCIAL STATEMENTS
                                   (continued)

        invested in pools of mortgage-backed and asset-backed securities,
        corporate bonds, and obligations of the United States Government and its
        agencies. As an integral part of the purchase of each pool of these
        investments for the Interest Income Fund, a financial institution agrees
        to protect the pool to the extent its market value fluctuates from
        original cost, but not in the event of a default of any security in the
        pool.

        U.S. GOVERNMENT OBLIGATIONS FUND - This fund includes primarily direct
        obligations of the U.S. Government or its agencies, obligations
        guaranteed by the U.S. Government or its agencies, and fully insured
        bank deposits. The average maturity of the U.S. Government securities in
        the U.S. Government Obligations Fund is approximately five years. Prior
        to July 15, 1995, the average maturity of the securities in this fund
        was two years.

        PHILIP MORRIS STOCK FUND - This fund is invested in the common stock
        of the Company (the "Common Stock") and short-term temporary
        investments.

        INTERNATIONAL EQUITY FUND - This fund is invested primarily in common
        stocks of the foreign companies that make up the Europe, Australia, and
        Far East (EAFE) index. The approximate allocation of stocks in the fund
        is 62 percent in Europe, three percent in Australia, and 35 percent in
        the Far East (including 26 percent in Japan).

        BALANCED FUND - This fund is invested primarily in a diversified mix of
        domestic and foreign stocks, investment grade bonds, international
        bonds, and investment grade money market funds. In general, the assets
        of the Balanced Fund may be invested according to the following mix: 40
        percent to 70 percent in stocks, 20 percent to 55 percent in bonds, and
        zero percent to 25 percent in money market instruments.

        GROWTH EQUITY FUND - This fund is invested primarily in stocks of
        domestic and foreign companies considered to have better-than-average
        prospects for long term growth and with a history of, or commitment to,
        regular dividend payments.

    None of the foregoing funds guarantees a return to the participant. Prior to
    June 1, 1994, participants could change their investment elections three
    times during each calendar year. From June 1, 1994 to June 20, 1995,
    participants could change their investment elections once each month.
    Effective July 10, 1995, participants can change their investment elections
    daily.

                                      -10-
<PAGE>
 
             PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                               FOR CRAFT EMPLOYEES
                          NOTES TO FINANCIAL STATEMENTS
                                   (continued)

    Participant contributions made to a Plan Account established on and after
    April 1, 1992 and any Contribution made on and after April 1, 1992 for which
    no investment direction has been given are invested in the U.S. Government
    Obligations Fund. In all other cases, participant contributions made to a
    Plan Account for which no investment direction was given by the participant
    are invested in the Equity Index Fund.

    Each participant may vote all the shares of Common Stock held in his or her
    Plan Accounts and invested in the Philip Morris Stock Fund. The Trustee will
    vote full and fractional shares of Common Stock in accordance with each
    individual participant's instruction. The Trustee votes those shares of
    Common Stock for which no or inadequate voting instructions have been
    received in the same proportions as the shares for which instructions have
    been received.

    At December 31, 1996 and 1995, there were 1,304 and 1,402 participants,
    respectively, some of whom elected to invest in more than one fund. Set
    forth below is the number of participants investing in each fund.

<TABLE> 
<CAPTION> 
                                                          December 31,
                                                          ------------
                                                        1996        1995
                                                        ----        ----
        <S>                                             <C>         <C> 
        Equity Index Fund                                648         665
        Interest Income Fund                             783         765
        U.S. Government Obligations Fund                 174         180
        Philip Morris Stock Fund                       1,037       1,108
        International Equity Fund                         48          22
        Balanced Fund                                     57          32
        Growth Equity Fund                                72          38
</TABLE> 

    Each participant is at all times fully vested in the balance of all of his
    or her Accounts, which includes a Company Account and may include Personal
    Before-Tax, Personal After-Tax, Rollover and PAYSOP Accounts.

2.  Summary of Significant Accounting Policies:

    Valuation of Trust Investments:

        Investments in common trust funds of the General Employee Benefit Common
        Trust of Bankers Trust Company ("GEBT") are valued on the basis of the
        relative interest of each participating investor (including each
        participant) in the fair value of the underlying assets of each of the
        respective GEBT common trust funds.

                                     -11-
<PAGE>
 
             PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                               FOR CRAFT EMPLOYEES
                          NOTES TO FINANCIAL STATEMENTS
                                   (continued)

        Investment contracts and the pools of mortgaged-backed and asset-backed
        securities and other investments held in the Interest Income Fund are
        recorded at their contract values, which represent contributions and
        reinvested income, less any withdrawals plus accrued interest, because
        these investments have fully benefit-responsive features. For example,
        participants may ordinarily direct the withdrawal or transfer of all or
        a portion of their investment at contract value. However, withdrawals
        influenced by employer-initiated events, such as in connection with the
        sale of a business, may result in a distribution at other than contract
        value. There are no reserves against contract values for credit risk of
        contract issuers or otherwise. The fair value of the investment
        contracts and the pools of mortgaged-backed and asset-backed securities
        and other investments at December 31, 1996 and 1995 was $1,027,592,000
        and $910,649,000, respectively. The average yield and crediting interest
        rate of the Interest Income Fund was approximately seven percent for
        1996 and 1995. The crediting interest rate for the pools of mortgaged-
        backed and asset-backed securities and other investments is reset
        periodically by the issuer based on the relationship between the
        contract value and the fair value of the underlying securities, but
        cannot be less than zero. The crediting interest rate for the investment
        contracts is either agreed-to in advance with the issuer or varies based
        on an agreed-to formula, but cannot be less than zero.

        Securities listed on an exchange are valued at the closing price on the
        last business day of the year; listed securities for which no sale was
        reported on that date are recorded at the last reported bid price.
        However, if trading in Common Stock has been suspended on the New York
        Stock Exchange and not resumed before the end of any trading day, the
        Trustee will use the composite price listed in The Wall Street Journal
        on the next business day. Securities that are not listed on an exchange
        are generally traded in active markets and valued by the Trustee from
        quoted market prices.

        Short-term temporary investments are generally carried at cost,
        which approximates fair value.

    Investment Transactions and Investment Income of the Trust:

        Investment transactions are accounted for on the dates purchases or
        sales are executed. Realized gains and losses are computed on the basis
        of average cost of investments sold. Dividend income is recorded on the
        ex-dividend date; interest income is recorded as earned on an accrual
        basis.

        In accordance with the policy of stating investments at fair value, the
        net appreciation (depreciation) in the fair value of investments
        reflects both realized gains or losses and the change in the unrealized
        appreciation (depreciation) of investments held at year-end (see Note
        8).

3.  Contributions:

    The Contribution for the year is accrued by the Plan based upon the amount
    to be funded

                                      -12-
<PAGE>
 
             PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                               FOR CRAFT EMPLOYEES
                          NOTES TO FINANCIAL STATEMENTS
                                   (continued)

    each year in accordance with the defined contribution formula noted below.
    Participants' contributions are recorded in the period in which they are
    withheld by Philip Morris.

    The Contribution on behalf of eligible employees of Philip Morris who have
    met the twenty-four month service requirement is an amount equal to the
    lesser of (1) three percent of Operating Profit (defined below), less the
    amounts allocated for participants in the DPS Plan and the PMI Plan or (2)
    15 percent of the aggregate participant compensation for such year of the
    participants employed by Philip Morris among whom the Contribution is to be
    allocated. The aggregate of the Contribution to the Plan and the
    contributions to the DPS Plan and the PMI Plan may not be more than three
    percent of consolidated earnings of the Company and its subsidiaries before
    income taxes and cumulative effect of any accounting change and provision
    for deferred profit-sharing and incentive compensation plans.

    Operating Profit is defined as the earnings of Philip Morris, before
    cumulative effect of any accounting changes, discontinued operations and
    extraordinary items, interest and other debt expense, income taxes,
    amortization of goodwill, minority interest, unallocated corporate expenses,
    the amount of any deduction used in computing such earnings for the
    Contribution to the Plan and the contributions to the DPS Plan and the PMI
    Plan and contributions to any incentive compensation plan.

    No contribution is required from any participant under the Plan.
    Participants may make contributions on a before-tax and after-tax basis to
    the Plan. If a participant has not made the maximum after-tax contribution,
    he or she may make an additional lump sum contribution, subject to certain
    statutory limits. The percentage of compensation available for these
    contributions may vary from year-to-year. The aggregate contributions
    actually made by participants may not cause the Plan to violate limitations
    on such contributions set forth in the Internal Revenue Code of 1986, as
    amended (the "Code"). The Code also imposes a dollar limitation on the
    amount of before-tax contributions for a calendar year. For 1996, each
    participant's before-tax contribution was limited to $9,500; for 1997, each
    participant's before-tax contribution will be limited to $9,500, with a
    limitation in each year of eight percent of compensation on the total amount
    of before-tax and after-tax contributions.

    While Philip Morris has not expressed any intent to discontinue making the
    Contribution, it is free to do so at any time. The Contribution and
    participant contributions are subject to specified limitations as described
    in the Code and the Employee Retirement Income Security Act of 1974, as
    amended ("ERISA").

4.  Valuation of Participant Accounts:

    The Trustee maintains Accounts for each participant to reflect the source
    and the participant's share of the funds invested in the Trust:

                                      -13-
<PAGE>
 
            PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                              FOR CRAFT EMPLOYEES
                         NOTES TO FINANCIAL STATEMENTS
                                  (continued)
<TABLE> 
<CAPTION> 

           Account                              Source
           -------                              ------
           <S>                                  <C> 
           Company Account                      Contributions

           Personal Before-Tax Account          Before-tax contributions

           Personal After-Tax Account           After-tax contributions

           Rollover Account                     Amounts transferred, directly or
                                                indirectly, from another plan
                                                qualified under Section 401(a)
                                                of the Code

           PAYSOP Account                       The account balance transferred
                                                from the Philip Morris Union
                                                Employees' Stock Ownership Plan

           Loan Account                         Outstanding loans obtained from
                                                the Plan
</TABLE> 

      At the end of each month (effective July 10, 1995, each business day), the
      Trustee determines the current fair value of each of the investment funds
      in the Trust described in Note 1. The fair value of each participant's
      share in the Trust is determined with respect to their Company, Personal
      Before-Tax, Personal After-Tax, Rollover and PAYSOP Accounts on the basis
      of their proportionate share in each investment fund.

5.    Withdrawals and Distributions:

      Participants may make withdrawals against their Company, Personal
      Before-Tax, Personal After-Tax, Rollover and PAYSOP Accounts in accordance
      with the provisions outlined in the Plan.

      All withdrawals by participants are subject to approval of the Committee
      (or other administrator of the Plan acting pursuant to the Committee's
      delegated authority) and will not be permitted if they would have the
      effect of disqualifying the Plan and the related Trust from exemption from
      taxation.

      Only 50 percent of a participant's Company Account as of December 31, 1988
      is available for hardship withdrawals as defined by the Plan. Any
      withdrawal will reduce the amount available for future withdrawals. The
      portion of a Company Account eligible for withdrawal will be unavailable
      if it serves as collateral for an outstanding loan.

      Distributions are made only in the event that a person ceases to be a
      participant. Upon termination of employment, including retirement, a
      participant has numerous options available, as described in the Plan, with
      respect to his or her Company, Personal Before-Tax, Personal After-Tax,
      Rollover and PAYSOP Accounts. Normally, distributions are made within one
      month after such termination.


                                      -14-
<PAGE>
 
            PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                              FOR CRAFT EMPLOYEES
                         NOTES TO FINANCIAL STATEMENTS
                                  (continued)

      In the event the Plan is terminated, distributions will be made in
      accordance with the current value of participants' Accounts under the
      direction of the Committee and in accordance with the Code.

6.    Participants' Loans:

      The loan program permits participants to borrow from their Company,
      Personal Before-Tax, Personal After-Tax, Rollover and PAYSOP Accounts
      under the Plan in accordance with the provisions outlined in the Plan.

      A participant's Loan Account equals the principal amount of his or her
      loans outstanding. The principal amount of loan repayments reduce the Loan
      Account and are added back to the participant's Accounts originally used
      as the source of the loan. The repaid amount (including interest) is
      reinvested in the funds according to the participant's current investment
      authorization.

      Participants' loans are carried at the original principal amount less
      principal repayments. Participants' loan repayments receivable represent
      amounts withheld by Philip Morris from participants' compensation and not
      yet remitted to the Plan. Amounts to be disbursed under employee loan
      agreements are recorded as undistributed participants' loans as of the
      loan agreement date.

7.    Investments Held by the Trust:

      In 1996 and 1995, ($353,000) and $1,729,000 were transferred into the
      Plan, net of transfers out of the Plan, respectively, from the DPS Plan
      and the PMI Plan as a result of employees being transferred between hourly
      and salaried status or between the Craft Unions and the Bakery,
      Confectionery and Tobacco Workers Union.

      The Plan's allocated share of the Trust's net assets and investment
      activities is based upon the total of each individual participant's share
      of the Trust. The Plan's approximate allocated share of the Trust and its
      approximate allocated share of the net assets of each fund in the Trust at
      December 31, 1996 and 1995, were:

<TABLE> 
<CAPTION> 
                                                          1996          1995
                                                          ----          ----
            <S>                                           <C>           <C> 
            Trust                                          8%            8%

            Equity Index Fund                              6%            6%
            Interest Income Fund                           9%            8%
            U.S. Government Obligations Fund               5%            6%
            Philip Morris Stock Fund                       9%            9%
            International Equity Fund                      4%            5%
            Balanced Fund                                  4%            5%
            Growth Equity Fund                             5%            5%
            Participants' Loan Account                     5%            5%
</TABLE> 

                                      -15-
<PAGE>
 
            PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                              FOR CRAFT EMPLOYEES
                         NOTES TO FINANCIAL STATEMENTS
                           (in thousands of dollars)
                                  (continued)

The Plan's approximate allocated share of the Trust's investment activities for
each of the years ended December 31, 1996, 1995 and 1994, was eight percent.

Taxes and fees incurred by the Trust and most of the costs of administering the
Plan and Trust paid to third parties are paid by the Trust. The following
expenses are paid from the Plan's assets: investment management fees, brokerage
commissions, trustee's fees, audit fees, recordkeeping fees and legal fees. For
1996 and 1995, the approximate amount of such expenses, expressed as a
percentage of the average net assets of each fund under the Plan, are as
follows:

<TABLE> 
<CAPTION> 
                                                          1996         1995
                                                          ----         ----
            <S>                                          <C>           <C> 
            Equity Index Fund                            0.05%         0.05%
            Interest Income Fund                         0.06%         0.06%
            U.S. Government Obligations Fund             0.16%         0.16%
            Philip Morris Stock Fund                     0.03%         0.04%
            International Equity Fund                    0.41%         0.00%
            Balanced Fund                                0.05%         0.00%
            Growth Equity Fund                           0.13%         0.00%
</TABLE> 

Investments that represented five percent or more of total Trust assets as of
December 31, 1996 and 1995, were:

<TABLE> 
<CAPTION> 
                                                           1996        1995
                                                           ----        ----
            <S>                                         <C>          <C> 
            Philip Morris Stock Fund
                  Common Stock                          $1,017,594   $896,063
            Equity Index Fund
                  GEBT Equity Index Fund                $1,035,144   $819,834
            Interest Income Fund
                  Commonwealth Life Insurance Co.                    $149,205

</TABLE> 

The GEBT Equity Index Fund currently includes Common Stock.









                                      -16-
<PAGE>
 
            PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                              FOR CRAFT EMPLOYEES
                         NOTES TO FINANCIAL STATEMENTS
                           (in thousands of dollars)
                                  (continued)

      At December 31, 1996 and 1995, the financial position of the Trust was:

<TABLE> 
<CAPTION> 
                                                                             1996                        1995
                                                                        --------------              --------------
<S>                                                                     <C>                         <C> 
Assets:
    Investments at fair value:
      Equity Index Fund:
          GEBT Equity Index Fund
               (cost $663,661 and $595,002)                                $1,035,144                $   819,834
      Interest Income Fund:
          Investment contracts (at contract value)
               (cost approximates contract value)                             998,637                    878,131
          Short-term temporary investments
               (cost approximates fair value)                                  58,829                     45,557
      U.S. Government Obligations Fund:
          Federal agency obligations
               (cost $12,392 and $2,026)                                       12,212                      2,048
          Government securities
               (cost $100,977 and $81,944)                                    100,773                     84,574
          Short-term temporary investments
               (cost approximates fair value)                                   1,040                      8,532
      Philip Morris Stock Fund:
          Common stock
               (cost $517,740 and $413,322)                                 1,017,594                    896,063
          Short-term temporary investments
               (cost approximates fair value)                                  24,282                     14,433
      International Equity Fund:
          International Equity Fund
               (cost $29,618 and $9,831)                                       31,548                     10,194
      Balanced Fund:
          Balanced Fund
               (cost $53,125 and $24,452)                                      55,832                     24,865
      Growth Equity Fund:
          Growth Equity Fund
               (cost $41,359 and $20,349)                                      42,018                     19,431

    Other investments:
       Participants' Loan Account:
            Loans to participants                                             126,525                    117,604
                                                                           ----------                 ----------

               Total investments                                            3,504,434                  2,921,266

    Receivables:
      Investments sold                                                          8,388                        149
      Interest income                                                           9,211                      7,741
      Dividend income                                                          10,826                     10,040
                                                                           ----------                 ----------

               Total assets                                                 3,532,859                  2,939,196

Liabilities:
    Investments purchased                                                       6,116                      5,013
    Other payables                                                              1,527                        118
                                                                           ----------                 ----------

               Net assets                                                  $3,525,216                 $2,934,065
                                                                           ==========                 ==========
</TABLE> 

                                     -17-
<PAGE>
 
            PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                              FOR CRAFT EMPLOYEES
                         NOTES TO FINANCIAL STATEMENTS
                           (in thousands of dollars)
                                  (continued)

       The changes in the Trust net assets for the years ended December 31,
       1996, 1995 and 1994, were:

<TABLE> 
<CAPTION> 
                                                               1996                1995               1994
                                                           -----------         -----------        -----------
       <S>                                                 <C>                 <C>                <C> 
       Additions:
           Employer contributions                          $   144,224         $   127,873        $   156,080
           Employee contributions                               38,823              33,393             29,484

       Investment activities:
           Interest                                             72,270              69,274             63,760
           Dividends                                            48,968              39,053             31,039
           Interest on participant loans                         8,642               7,005              6,379
                                                            ----------          ----------         ----------
                                                               129,880             115,332            101,178
           Net appreciation
              in fair value of investments                     394,208             563,777             22,530
                                                            ----------          ----------         ----------
                Net investment activities                      524,088             679,109            123,708

       Deductions:
           Distributions and withdrawals                      (114,236)           (149,624)          (267,720)
           General and administrative
             expenses                                           (1,748)             (1,466)            (1,194)
                                                            ----------          ----------         ---------- 

       Increase in Trust net assets                            591,151             689,285             40,358
       Net assets:
           Beginning of year                                 2,934,065           2,244,780          2,204,422
                                                            ----------          ----------         ----------
           End of year                                      $3,525,216          $2,934,065         $2,244,780
                                                            ==========          ==========         ==========
</TABLE> 




                                     -18-
<PAGE>
 
            PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                              FOR CRAFT EMPLOYEES
                         NOTES TO FINANCIAL STATEMENTS
                (in thousands of dollars, except per unit data)
                                  (continued)


The number of employee participation units and the net asset value per unit for
the funds at December 31, 1996 and 1995, were:
<TABLE>
<CAPTION>
                                                                           U.S.
                                         Equity         Interest        Government                         International         
                                         Index           Income         Obligations     Philip Morris         Equity             
                                          Fund            Fund             Fund           Stock Fund           Fund              
                                      ----------       ----------       -----------     -------------      -------------
<S>                                   <C>              <C>              <C>             <C>                <C>
1996:
         Net Assets                   $1,035,144       $1,057,368       $  116,520       $1,059,496       $   31,548
         Number of
            participation units          146,462          309,144           44,421          138,398           28,324
         Net asset value
            per unit                  $   7.0677       $   3.4203       $   2.6231       $   7.6554       $   1.1138       

1995:
         Net Assets                   $  819,809       $  923,894       $   96,953       $  920,488       $   10,195
         Number of
            participation units          142,492          287,928           38,587          156,242           10,047
         Net asset value
            per unit                  $   5.7534       $   3.2088       $   2.5126       $   5.8914       $   1.0147       
<CAPTION>

                                                          Growth        Participants'                
                                        Balanced          Equity           Loan                       
                                          Fund             Fund           Account           Total 
                                      -----------      ----------       ------------     ----------
<S>                                   <C>              <C>              <C>              <C>
1996:
         Net Assets                   $   55,832       $   42,018       $  127,290       $3,525,216
         Number of
            participation units           44,725           34,944
         Net asset value
            per unit                  $   1.2483       $   1.2024

1995:
         Net Assets                   $   25,000       $   19,433       $  118,293       $2,934,065
         Number of
            participation units           23,140           18,627
         Net asset value
            per unit                  $   1.0804       $   1.0433
</TABLE>
                                     -19-

<PAGE>
 
            PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                              FOR CRAFT EMPLOYEES
                         NOTES TO FINANCIAL STATEMENTS
                           (in thousands of dollars)
                                  (continued)

8. Net Appreciation (Depreciation) in Fair Value of Trust Investments:

   The realized gains and losses on disposals and changes in unrealized
   appreciation or depreciation of investments in the Trust for the years ended
   December 31, 1996, 1995, and 1994 were:

<TABLE> 
<CAPTION> 
                                                   U.S.
                                    Equity      Government                  International                   Growth
                                    Index       Obligations  Philip Morris      Equity       Balanced       Equity
                                    Fund           Fund       Stock Fund         Fund          Fund          Fund         Total
                               -------------  -------------  -------------  -------------  ------------  ------------  ------------
<S>                            <C>            <C>            <C>            <C>            <C>           <C>           <C> 
1996
- ----
Realized gains:
  Proceeds                     $     154,267  $      90,198  $     912,475  $      13,482  $     17,103  $     19,723  $  1,207,248
  Cost                               107,599         90,187        732,182         13,036        16,517        19,686       979,207
                               -------------  -------------  -------------  -------------  ------------  ------------  ------------
    Net realized gains                46,668             11        180,293            446           586            37       228,041
                               -------------  -------------  -------------  -------------  ------------  ------------  ------------
Unrealized appreciation
  (depreciation):
  Beginning of year                  224,832          2,652        482,740            364           413          (919)      710,082
  End of year                        371,483           (384)       499,853          1,930         2,708           659       876,249
                               -------------  -------------  -------------  -------------  ------------  ------------  ------------
    Increase (Decrease)              146,651         (3,036)        17,113          1,566         2,295         1,578       166,167
                               -------------  -------------  -------------  -------------  ------------  ------------  ------------
Net appreciation
  (depreciation) in fair
  value of investments         $     193,319  $      (3,025) $     197,406  $       2,012  $      2,881  $      1,615  $    394,208
                               =============  =============  =============  =============  ============  ============  ============

1995
- ----
Realized gains (losses):
  Proceeds                     $      86,846  $     170,836  $     237,900  $       1,592  $      1,848  $      2,211  $    501,233
  Cost                                73,684        170,697        200,477          1,616         1,817         2,205       450,496
                               -------------  -------------  -------------  -------------  ------------  ------------  ------------
    Net realized gains
      (losses)                        13,162            139         37,423            (24)           31             6        50,737
                               -------------  -------------  -------------  -------------  ------------  ------------  ------------
Unrealized appreciation
  (depreciation):
  Beginning of year                    9,957           (753)       187,838              -             -             -       197,042
  End of year                        224,832          2,652        482,740            364           413          (919)      710,082
                               -------------  -------------  -------------  -------------  ------------  ------------  ------------
    Increase (Decrease)              214,875          3,405        294,902            364           413          (919)      513,040
                               -------------  -------------  -------------  -------------  ------------  ------------  ------------
Net appreciation
  (depreciation) in fair
  value of investments         $     228,037  $       3,544  $     332,325  $         340  $        444  $       (913) $    563,777
                               =============  =============  =============  =============  ============  ============  ============

1994
- ----
Realized gains (losses):
  Proceeds                     $     712,663  $     195,232  $     161,885              -             -             -  $  1,069,780
  Cost                               481,914        195,625        142,757              -             -             -       820,296
                               -------------  -------------  -------------  -------------  ------------  ------------  ------------
    Net realized gains
      (losses)                       230,749           (393)        19,128              -             -             -       249,484
                               -------------  -------------  -------------  -------------  ------------  ------------  ------------
Unrealized appreciation
  (depreciation):
  Beginning of year                  232,189             78        191,729              -             -             -       423,996
  End of year                          9,957           (753)       187,838              -             -             -       197,042
                               -------------  -------------  -------------  -------------  ------------  ------------  ------------
    (Decrease)                      (222,232)          (831)        (3,891)             -             -             -      (226,954)
                               -------------  -------------  -------------  -------------  ------------  ------------  ------------
Net appreciation
  (depreciation) in fair
  value of investments         $       8,517  $      (1,224) $      15,237              -             -             -  $     22,530
                               =============  =============  =============  =============  ============  ============  ============
</TABLE> 


                                     -20-
<PAGE>
 
            PHILIP MORRIS INCORPORATED DEFERRED PROFIT-SHARING PLAN
                              FOR CRAFT EMPLOYEES
                         NOTES TO FINANCIAL STATEMENTS
                                  (concluded)

9.    Tax Status:

      The U.S. Treasury Department has determined that the Plan, as originally
      adopted and as amended and in effect as of June 1, 1994, constitutes a
      qualified plan under Section 401(a) of the Code and the related Trust is,
      therefore, exempt from Federal income taxes under the provisions of
      Section 501(a) of the Code. The Fiduciaries believe that the Plan
      continues to be administered in accordance with the applicable provisions
      of the Code.

      Therefore, participants will not be subject to income tax on the
      Contribution and before-tax contributions made on their behalf by Philip
      Morris, nor on earnings credited to their Accounts until withdrawn or
      distributed.







                                      -21-
<PAGE>
 
                                  SIGNATURES

      Pursuant to the requirements of the Securities Exchange Act of 1934, the
Corporate Employee Benefit Committee of Philip Morris Companies Inc., having
administrative responsibility of the Plan, has duly caused this annual report to
be signed by the undersigned thereunto duly authorized.


                                         PHILIP MORRIS INCORPORATED
                                        DEFERRED PROFIT-SHARING PLAN
                                            FOR CRAFT EMPLOYEES
                                               (Name of Plan)
                                
                                
                                
                                        By  /s/ TIMOTHY A. SOMPOLSKI
                                          ------------------------------------
                                             Timothy A. Sompolski, Chairman,
                                          Corporate Employee Benefit Committee
                                             of Philip Morris Companies Inc.

Date:  April 14, 1997









                                      -22-
<PAGE>

               PHILIP MORRIS DEFERRED PROFIT-SHARING TRUST FUND 
               SCHEDULE I - INVESTMENTS as of December 31, 1996 

<TABLE> 
<CAPTION> 
                   Column A                               Column B          Column C          Column D 
                   --------                            ---------------   ---------------   ---------------
                                                         Face Amount          Cost        
                                                          or Number         Basis of      
Name of Issuer and Title of Issue                      of Shares/Units     Investments       Fair Value 
- ---------------------------------                      ---------------   ---------------   ---------------
<S>                                                    <C>               <C>               <C> 
EQUITY INDEX FUND -- 29.54%                                                               
                                                                                          
GEBT Equity Index Fund -- 29.54%                              608,639    $  663,660,884    $1,035,143,779 
                                                                         --------------    -------------- 
      Total Equity Index Fund                                               663,660,884     1,035,143,779 
                                                                         --------------    -------------- 
INTEREST INCOME FUND -- 30.18%                                                            
                                                                                          
Investment Contracts -- 28.50%                                                            
(The amounts included in Column D for the                                                 
investment contracts represent contract value,                                            
see Note 2.)                                                                              
                                                                                          
Participation Contracts with Institutions -- 18.00%                                       
                                                                                          
Prudential Life Insurance Company                                                         
   No. 5905-211             8.29%                                                         
   matures                  2/1/1997                          436,696           436,696           436,696 
Bank of America                                                                           
   No. SP1 212              9.47%                                                         
   matures                  7/31/1997                      20,874,552        20,874,552        20,874,552 
Hartford Life Insurance Company                                                           
   No. 9067                 8.60%                                                         
   matures                  9/30/1997                      13,612,945        13,612,945        13,612,945 
Prudential Life Insurance Company                                                         
   No. 5905-216             9.45%                                                         
   matures                  9/30/1997                      10,230,209        10,230,209        10,230,209 
Commonwealth Life Insurance Company                                                       
   No. 00343 FR             8.68%                                                         
   matures                  2/28/1998                      23,596,288        23,596,288        23,596,288 
New York Life Insurance Company                                                           
   No. 06121                8.50%                                                         
   matures                  3/1/1998                       55,054,606        55,054,606        55,054,606 
Principal Mutual Life Insurance Company                                                   
   No. 74811-2              8.87%                                                         
   matures                  5/1/1998                       73,704,208        73,704,208        73,704,208 
J P Morgan                                                                                
   No. 95-06                8.10%                                                         
   matures                  9/25/1998                      16,561,600        16,561,600        16,561,600 
Allstate Life Insurance Company                                                           
   No. 5421                 6.47%                                                         
   matures                  4/7/1999                       26,448,877        26,448,877        26,448,877 
New York Life Insurance Company                                                           
   No. 06989                7.33%                                                         
   matures                  7/31/1999                      23,866,538        23,866,538        23,866,538 
Principal Mutual Life Insurance Company                                                   
   No. 3-74811-4            5.82%                                                         
   matures                  9/6/1999                       35,644,859        35,644,859        35,644,859 
</TABLE> 
 
                                      S-1
<PAGE>
               PHILIP MORRIS DEFERRED PROFIT-SHARING TRUST FUND
               SCHEDULE I - INVESTMENTS as of December 31, 1996
<TABLE> 
<CAPTION> 

                   Column A                                                 Column B              Column C            Column D
                   --------                                             ---------------         -----------           --------
                                                                          Face Amount               Cost
                                                                           or Number              Basis of
Name of Issuer and Title of Issue                                       of Shares/Units         Investments           Fair Value
- ---------------------------------                                       ---------------         -----------           ----------

Participation Contracts with Institutions (continued)

<S>                                                                     <C>                  <C>                  <C> 
Jackson National Life Insurance Company
  No. G-1036        6.91%            
  matures           2/29/2000                                                  20,482,189    $     20,482,189     $     20,482,189
Security Life of Denver
  No. FA 0147       9.10%           
  matures           8/1/2000                                                    1,785,076           1,785,076            1,785,076
Continental Assurance Company
  No. GP 24024      6.63%            
  matures           8/31/2001                                                  25,021,994          25,021,994           25,021,994
Sun America Life Insurance Company
  No. 4697          6.67%             
  matures           12/31/2001                                                 25,022,123          25,022,123           25,022,123
New York Life Insurance Company
  No. 20012         6.47%                                                      32,251,867          32,251,867           32,251,867
Metropolitan Life Insurance Company
  No. 12861         5.92%                                                      67,985,706          67,985,706           67,985,706
Massachusetts Mutual Life Insurance
  No. 10403         6.38%                                                     102,493,740         102,493,740          102,493,740
John Hancock Mutual Life Insurance
  No. 6435          5.76%                                                      55,531,615          55,531,615           55,531,615
                                                                                             ----------------     ----------------

        Total Contracts                                                                           630,605,688          630,605,688
                                                                                             ----------------     ----------------
Financial Institution Pools -- 10.50%

National Westminster Bank
 No. SAM 0104A    6.09%
  GEBT Short-Term Investment Fund                                                                     510,395              510,395
  Federal National Mortgage Association Remic   
    matures         6/25/2005           6.25%                                                       1,806,687            1,806,687
  Federal National Mortgage Association Remic   
    matures         8/25/2005           6.00%                                                         392,914              392,914
  Federal National Mortgage Association Remic   
    matures         8/25/2012           5.60%                                                       1,203,048            1,203,048
  Federal National Mortgage Association Remic   
    matures         8/25/2013           6.70%                                                       3,085,997            3,085,997
  Federal National Mortgage Association Remic   
    matures         9/25/2015           6.00%                                                       1,795,603            1,795,603
  Federal National Mortgage Association Remic   
    matures         6/25/2016           5.70%                                                       3,331,471            3,331,471
  Federal National Mortgage Association Remic   
    matures         7/25/2016           5.65%                                                       1,786,660            1,786,660
  Federal National Mortgage Association Remic   
    matures         1/25/2020           7.00%                                                         651,696              651,696
  Federal National Mortgage Association Pool    
    matures         7/1/2008            7.00%                                                         794,663              794,663
  Federal National Mortgage Association Pool    
    matures         8/1/2008            7.00%                                                         786,155              786,155
</TABLE> 
                                      S-2

<PAGE>
               PHILIP MORRIS DEFERRED PROFIT-SHARING TRUST FUND 
               SCHEDULE I - INVESTMENTS as of December 31, 1996 

<TABLE> 
<CAPTION> 

                                 Column A                              Column B          Column C           Column D 
                                 --------                              --------          --------           --------
                                                                     Face Amount           Cost 
                                                                      or Number          Basis of 
Name of Issuer and Title of Issue                                  of Shares/Units      Investments         Fair Value 
- ---------------------------------                                  ---------------      -----------         ---------- 

Financial Institution Pools (continued) 
<S>                                                                <C>                  <C>                 <C>  
National Westminster Bank (continued) 
    Federal National Mortgage Association Pool 
      matures               1/1/2009                  6.50%                                $  130,951         $  130,951 
    Federal National Mortgage Association Pool 
      matures               2/1/2009                  6.50%                                   467,971            467,971 
    Federal National Mortgage Association Pool 
      matures               3/1/2009                  6.50%                                   156,592            156,592 
    Federal National Mortgage Association Pool 
      matures               5/1/2009                  6.50%                                   970,049            970,049 
    Government National Mortgage Association Pool 
      matures               12/15/2023                6.50%                                   216,921            216,921 
    Government National Mortgage Association Pool 
      matures               3/15/2024                 6.50%                                    71,552             71,552 
    Government National Mortgage Association Pool 
      matures               4/15/2024                 6.50%                                 1,355,747          1,355,747 
    Government National Mortgage Association Pool 
      matures               5/15/2024                 6.50%                                   974,030            974,030 
    Federal Home Loan Mtg. Corporation 
      matures               8/15/2005                 6.25%                                   903,623            903,623 
    Federal Home Loan Mtg. Corporation 
      matures               4/1/2008                  7.00%                                    97,151             97,151 
    Federal Home Loan Mtg. Corporation 
      matures               8/15/2008                 6.50%                                 1,291,763          1,291,763 
    Federal Home Loan Mtg. Corporation 
      matures               9/1/2008                  6.50%                                    35,158             35,158 
    Federal Home Loan Mtg. Corporation 
      matures               12/1/2008                 6.50%                                    37,183             37,183 
    Federal Home Loan Mtg. Corporation 
      matures               2/1/2009                  6.50%                                 1,548,450          1,548,450 
    Federal Home Loan Mtg. Corporation 
      matures               6/1/2009                  6.50%                                    67,189             67,189 
    Federal Home Loan Mtg. Corporation 
      matures               10/1/2010                 7.00%                                   199,105            199,105 
    Federal Home Loan Mtg. Corporation 
      matures               2/1/2011                  6.50%                                   105,824            105,824 
    Federal Home Loan Mtg. Corporation 
      matures               2/1/2011                  7.00%                                   603,612            603,612 
    Federal Home Loan Mtg. Corporation 
      matures               3/1/2011                  7.00%                                   970,059            970,059 
    Federal Home Loan Mtg. Corporation 
      matures               4/15/2011                 5.00%                                 1,350,351          1,350,351 
    Federal Home Loan Mtg. Corporation 
      matures               12/15/2015                6.50%                                 2,203,372          2,203,372 
    Federal Home Loan Mtg. Corporation 
      matures               6/15/2016                 7.00%                                   243,269            243,269 
    Federal Home Loan Mtg. Corporation 
      matures               1/15/2018                 6.00%                                 3,368,886          3,368,886 
                                                                                           ----------         ---------- 
</TABLE> 
 
                                     S-3 
<PAGE>

               PHILIP MORRIS DEFERRED PROFIT-SHARING TRUST FUND 
               SCHEDULE I - INVESTMENTS as of December 31, 1996 

<TABLE> 
<CAPTION> 
                Column A                                             Column B           Column C             Column D 
                --------                                          ---------------      -----------          ----------
                                                                    Face Amount           Cost  
                                                                     or Number          Basis of 
Name of Issuer and Title of Issue                                 of Shares/Units      Investments          Fair Value 
- ---------------------------------                                 ---------------      -----------          ----------
<S>                                                               <C>                <C>                 <C> 
Financial Institution Pools (continued) 
 
National Westminster Bank (continued) 
 
Total National Westminster Bank Contract                                             $     33,514,097    $     33,514,097 
                                                                                     ----------------    ----------------
Trans America Life Insurance Company 
  No. 76595       6.82% 
    GEBT Short-Term Investment Fund                                                        18,717,784          18,717,784 
    U. S. Treasury Note 
      matures         6/30/1998           6.25%                                             3,497,979           3,497,979 
    U. S. Treasury Note 
      matures         9/30/1998           6.00%                                             4,427,208           4,427,208 
    U. S. Treasury Note 
      matures         12/31/1998          5.75%                                             4,504,186           4,504,186 
    U. S. Treasury Note 
      matures         5/15/1999           6.38%                                            27,843,172          27,843,172 
    U. S. Treasury Note 
      matures         11/15/1999          5.88%                                             2,290,790           2,290,790 
    U. S. Treasury Note 
      matures         6/30/2001           6.63%                                             6,174,477           6,174,477 
    U. S. Treasury Note 
      matures         9/30/2001           6.38%                                               697,972             697,972 
    U. S. Treasury Note 
      matures         12/31/2001          6.13%                                             8,989,315           8,989,315 
    U. S. Treasury Note 
      matures         5/15/2006           6.88%                                             3,982,173           3,982,173 
    Federal National Mortgage Association Pool 
      matures         11/1/2002           7.00%                                               139,371             139,371 
    Federal National Mortgage Association Pool 
      matures         4/1/2003            7.00%                                               377,578             377,578 
    Federal National Mortgage Association Pool 
      matures         5/1/2003            7.00%                                               480,579             480,579 
    Federal National Mortgage Association Pool 
      matures         6/1/2003            7.00%                                               855,028             855,028 
    Federal National Mortgage Association Pool 
      matures         4/1/2026            7.00%                                               326,446             326,446 
    Federal National Mortgage Association Pool 
      matures         5/1/2026            7.00%                                               472,857             472,857 
    Federal National Mortgage Association Pool 
      matures         6/1/2026            7.00%                                               454,543             454,543 
    Federal National Mortgage Association Pool 
      matures         7/1/2026            7.00%                                                25,244              25,244 
    Federal National Mortgage Association Pool 
      matures         8/1/2026            7.00%                                                84,020              84,020 
    Federal National Mortgage Association Pool 
      matures         9/1/2026            7.00%                                               417,536             417,536 
    Federal National Mortgage Association Pool 
      matures         10/1/2026           7.00%                                               613,078             613,078 
</TABLE> 
 
                                     S-4 
<PAGE>

               PHILIP MORRIS DEFERRED PROFIT-SHARING TRUST FUND
               SCHEDULE I - INVESTMENTS as of December 31, 1996

<TABLE> 
<CAPTION> 

                   Column A                                     Column B            Column C          Column D
                   --------                                 ---------------       -----------        ----------
                                                              Face Amount            Cost
                                                               or Number           Basis of
Name of Issuer and Title of Issue                           of Shares/Units       Investments        Fair Value
- ---------------------------------                           ---------------       -----------        ----------
<S>                                                         <C>                 <C>              <C> 
Financial Institution Pools (continued)

Trans America Life Insurance Company (continued)
  Federal National Mortgage Association Pool
   matures          12/1/2026           7.00%                                   $     2,399,547  $     2,399,547
  Federal National Mortgage Association
   matures          9/1/2021            8.00%                                         6,440,714        6,440,714
  Government National Mortgage Association
   matures          2/1/2021            9.00%                                         1,531,792        1,531,792
  Federal Home Loan Mtg. Corporation
   matures          5/1/2007            7.50%                                         2,821,730        2,821,730
  Federal Home Loan Mtg. Corporation
   matures          7/1/2026            6.50%                                         5,941,607        5,941,607
                                                                                ---------------  ---------------

Total Trans America Life Insurance Company Contract                                 104,506,726      104,506,726
                                                                                ---------------  ---------------

Commonwealth Life Insurance Company No. ADA00201TR, 6.14%,
Peoples Life Insurance Company No. BDA00292TR, 6.37% &
Trans America Life Insurance Company No. 76587, 5.62%
  GEBT Short-Term Investment Fund                                                    42,861,135       42,861,135
  U. S. Treasury Note
   matures          6/30/1998           6.25%                                         2,103,528        2,103,528
  U. S. Treasury Note
   matures          9/30/1998           6.00%                                        10,531,318       10,531,318
  U. S. Treasury Note
   matures          12/31/1998          5.75%                                        10,263,234       10,263,234
  U. S. Treasury Note
   matures          5/15/1999           6.38%                                        23,492,434       23,492,434
  U. S. Treasury Note
   matures          11/15/1999          5.88%                                        16,671,271       16,671,271
  U. S. Treasury Note
   matures          2/29/2000           7.13%                                         2,751,748        2,751,748
  U. S. Treasury Note
   matures          6/30/2001           6.63%                                        12,891,773       12,891,773
  U. S. Treasury Note
   matures          9/30/2001           6.38%                                         1,625,724        1,625,724
  U. S. Treasury Note
   matures          12/31/2001          6.13%                                        21,116,267       21,116,267
  U. S. Treasury Note
   matures          5/15/2006           6.88%                                           577,092          577,092
  U. S. Treasury Note
   matures          7/15/2006           7.00%                                           866,963          866,963
  Federal National Mortgage Association
   matures          1/1/2000            6.00%                                           811,411          811,411
  Federal National Mortgage Association
   matures          11/23/2001          6.35%                                           413,409          413,409
  Federal National Mortgage Association
   matures          9/9/2003            5.97%                                           252,085          252,085
</TABLE> 

                                      S-5
<PAGE>


               PHILIP MORRIS DEFERRED PROFIT-SHARING TRUST FUND
               SCHEDULE I - INVESTMENTS as of December 31, 1996
 
<TABLE> 
<CAPTION> 
                     Column A                                    Column B             Column C              Column D
                     --------                                 ---------------       -----------            ---------- 
                                                                Face Amount             Cost      
                                                                 or Number            Basis of    
 Name of Issuer and Title of Issue                            of Shares/Units       Investments            Fair Value
 ---------------------------------                            ---------------       -----------            ---------- 

 <S>                                                          <C>                   <C>                  <C>    
 Financial Institution Pools (continued)                                                     

 Commonwealth Life Insurance Company, Peoples Life Insurance                                 
 Company & Trans America Life Insurance Company (continued)                                  
     Federal National Mortgage Association                                                   
       matures           10/25/2004        8.40%                                    $    1,041,722       $    1,041,722
     Federal National Mortgage Association                                                   
       matures           11/10/2004        8.63%                                           946,427              946,427
     Federal National Mortgage Association                                                   
       matures           9/1/2021          8.00%                                        13,038,238           13,038,238
     Federal National Mortgage Association                                                   
       matures           10/1/2021         9.50%                                           509,047              509,047
     Federal National Mortgage Association                                                   
       matures           12/1/2002         6.00%                                           890,285              890,285
     Federal National Mortgage Association Pool                                              
       matures           2/1/2003          6.00%                                            83,751               83,751
     Federal National Mortgage Association Pool                                              
       matures           3/1/2003          6.00%                                           611,686              611,686
     Federal National Mortgage Association Pool                                              
       matures           4/1/2003          6.00%                                           290,350              290,350
     Federal National Mortgage Association Pool                                              
       matures           1/1/2009          6.00%                                           384,227              384,227
     Federal National Mortgage Association Pool                                              
       matures           2/1/2009          6.00%                                           452,169              452,169
     Federal National Mortgage Association Pool                                              
       matures           7/1/2009          6.00%                                           697,749              697,749
     Federal National Mortgage Association Pool                                              
       matures           5/1/2023          8.00%                                         3,168,661            3,168,661
     Federal National Mortgage Association Pool                                              
       matures           12/1/2023         6.50%                                           500,889              500,889
     Federal National Mortgage Association Pool                                              
       matures           2/1/2024          6.50%                                           228,556              228,556
     Federal National Mortgage Association Pool                                              
       matures           2/1/2024          7.00%                                         2,737,974            2,737,974
     Federal National Mortgage Association Pool                                              
       matures           4/1/2024          6.50%                                           137,943              137,943
     Federal National Mortgage Association Pool                                              
       matures           5/1/2024          6.50%                                           510,452              510,452
     Federal National Mortgage Association Pool                                              
       matures           6/1/2024          6.50%                                           571,249              571,249
     Federal National Mortgage Association Pool                                              
       matures           7/1/2025          7.00%                                           654,547              654,547
     Federal National Mortgage Association Pool                                              
       matures           8/1/2025          7.00%                                         2,727,673            2,727,673
     Federal National Mortgage Association Pool                                              
       matures           4/1/2026          7.00%                                           505,887              505,887
     Federal National Mortgage Association Pool                                              
       matures           5/1/2026          7.00%                                            98,491               98,491
</TABLE> 


                                      S-6
<PAGE>


               PHILIP MORRIS DEFERRED PROFIT-SHARING TRUST FUND
               SCHEDULE I - INVESTMENTS as of December 31, 1996

<TABLE> 
<CAPTION> 

        Column A                                                  Column B               Column C              Column D  
        --------                                               ---------------         -----------            ----------   
                                                                 Face Amount               Cost                          
                                                                  or Number              Basis of                        
 Name of Issuer and Title of Issue                             of Shares/Units         Investments            Fair Value 
 ---------------------------------                             ---------------         -----------            ----------   
 <S>                                                           <C>                 <C>                      <C> 
 Financial Institution Pools (continued)

 Commonwealth Life Insurance Company, Peoples Life Insurance
 Company & Trans America Life Insurance Company (continued)
     Federal National Mortgage Association Pool
       matures           6/1/2026          7.00%                                   $         817,690        $          817,690 
     Federal National Mortgage Association Pool                                                                                
       matures           9/1/2026          7.00%                                              93,053                    93,053 
     Federal National Mortgage Association Pool                                                                                
       matures           10/1/2026         7.00%                                             317,589                   317,589 
     Government National Mortgage Association Pool                                                                             
       matures           11/15/2017        9.50%                                           4,516,642                 4,516,642 
     Government National Mortgage Association Pool                                                                             
       matures           9/15/2019         9.00%                                             110,643                   110,643 
     Government National Mortgage Association Pool                                                                             
       matures           11/15/2019        9.00%                                             147,676                   147,676 
     Government National Mortgage Association Pool                                                                             
       matures           1/15/2020         9.00%                                             344,423                   344,423 
     Government National Mortgage Association Pool                                                                             
       matures           6/15/2020         9.00%                                             209,849                   209,849 
     Government National Mortgage Association Pool                                                                             
       matures           9/15/2020         9.00%                                             129,279                   129,279 
     Government National Mortgage Association Pool                                                                             
       matures           4/15/2021         9.00%                                             111,113                   111,113 
     Government National Mortgage Association Pool                                                                             
       matures           5/15/2021         9.00%                                             238,682                   238,682 
     Government National Mortgage Association Pool                                                                             
       matures           8/15/2021         9.00%                                             337,372                   337,372 
     Government National Mortgage Association Pool                                                                             
       matures           9/15/2021         9.00%                                             228,213                   228,213 
     Government National Mortgage Association Pool                                                                             
       matures           10/20/2021        9.50%                                             792,202                   792,202 
     Government National Mortgage Association Pool                                                                             
       matures           8/15/2022         9.00%                                             196,819                   196,819 
     Government National Mortgage Association Pool                                                                             
       matures           5/15/2024         6.50%                                           1,505,405                 1,505,405 
     Government National Mortgage Association Pool                                                                             
       matures           7/15/2024         6.50%                                           2,004,744                 2,004,744 
     Government National Mortgage Association Pool                                                                             
       matures           1/15/2025         9.00%                                             657,857                   657,857 
     Government National Mortgage Association                                                                                  
       matures           2/1/2021          9.00%                                             495,665                   495,665 
     Government National Mortgage Association                                                                                  
       matures           2/1/2021          9.50%                                             101,751                   101,751 
     Federal Home Loan Mtg. Corporation                                                                                        
       matures           11/15/2003        5.50%                                           5,647,444                 5,647,444 
     Federal Home Loan Mtg. Corporation                                                                                        
       matures           6/1/2008          7.00%                                           1,804,435                 1,804,435  
</TABLE> 


                                      S-7
<PAGE>


               PHILIP MORRIS DEFERRED PROFIT-SHARING TRUST FUND
               SCHEDULE I - INVESTMENTS as of December 31, 1996


<TABLE> 
<CAPTION> 

       Column A                                               Column B                 Column C            Column D  
       --------                                            ---------------           -----------          ----------
                                                             Face Amount                 Cost                        
                                                              or Number                Basis of                      
 Name of Issuer and Title of Issue                         of Shares/Units           Investments          Fair Value  
 ---------------------------------                         ---------------           -----------          ----------
 <S>                                                       <C>                 <C>                   <C> 
 Financial Institution Pools (continued)

 Commonwealth Life Insurance Company, Peoples Life Insurance
 Company & Trans America Life Insurance Company (continued)
     Federal Home Loan Mtg. Corporation
       matures         11/1/2008           6.00%                               $        3,051,663    $       3,051,663 
     Federal Home Loan Mtg. Corporation                                                                                
       matures         3/1/2009            6.50%                                        1,122,434            1,122,434 
     Federal Home Loan Mtg. Corporation                                                                                
       matures         4/1/2009            6.50%                                          115,718              115,718 
     Federal Home Loan Mtg. Corporation                                                                                
       matures         10/1/2011           6.50%                                        1,756,797            1,756,797 
     Federal Home Loan Mtg. Corporation                                                                                
       matures         12/15/2019          6.00%                                          408,951              408,951 
     Federal Home Loan Mtg. Corporation                                                                                
       matures         4/15/2021           9.00%                                        1,261,712            1,261,712 
     Federal Home Loan Mtg. Corporation                                                                                
       matures         3/1/2026            6.50%                                          448,551              448,551 
     Federal Home Loan Mtg. Corporation                                                                                
       matures         7/1/2026            6.50%                                        1,105,502            1,105,502 
     Banc One Auto TR                                                                                                  
       matures         11/15/1997          6.85%                                          211,669              211,669 
     Premier Auto TR                                                                                                   
       matures         2/4/1999            7.15%                                        2,303,900            2,303,900 
     Bayerische Landesbank Girozentrale                                                                                
       matures         7/19/1999           6.55%                                        2,778,472            2,778,472 
     Standard Credit Card Master TR                                                                                    
       matures         6/7/2000            6.75%                                          959,468              959,468 
     Standard Credit Card Master TR                                                                                    
       matures         4/7/2001            6.80%                                          479,178              479,178 
     Asian Development Bank NTS                                                                                        
       matures         5/2/2001            8.50%                                        1,796,214            1,796,214 
     American Express Master TR                                                                                        
       matures         7/15/2001           5.38%                                        1,029,802            1,029,802 
     MBNA Master Credit Card TR                                                                                        
       matures         1/15/2003           6.60%                                        1,937,553            1,937,553 
     Japan Fin Corp                                                                                                    
       matures         4/27/2005           7.38%                                        1,767,718            1,767,718 
     International BK for Recon & Dev                                                                                  
       matures         7/21/2005           6.38%                                        1,965,011            1,965,011 
     Bayerische Landesbank Girozentrale                                                                                
       matures         2/1/2006            6.17%                                        2,019,112            2,019,112 
     KFW Int'l Fin Inc                                                                                                  
       matures         6/1/2006            8.20%                                        1,554,384            1,554,384  
     General Electric Cap Corp
       matures         7/24/2008           8.50%                                          988,841              988,841 
     Landesbank Hessen                                                                                                 
       matures         11/10/2008          6.25%                                          831,268              831,268  
</TABLE> 


                                      S-8
<PAGE>


               PHILIP MORRIS DEFERRED PROFIT-SHARING TRUST FUND
               SCHEDULE I - INVESTMENTS as of December 31, 1996

<TABLE> 
<CAPTION> 



       Column A                                                Column B                  Column C           Column D
       --------                                              ------------              ------------         --------   
                                                              Face Amount                  Cost
                                                               or Number                 Basis of
 Name of Issuer and Title of Issue                          of Shares/Units             Investments         Fair Value
 ---------------------------------                          ---------------             -----------         ----------
<S>                                                         <C>                     <C>                  <C> 
 Commonwealth Life Insurance Company, Peoples Life Insurance
 Company & Trans America Life Insurance Company (continued)
     International BK for Recon & Dev
      matures          3/1/2026           8.88%                                      $       1,290,359    $      1,290,359
                                                                                     -----------------    ----------------

 Total Commonwealth, Peoples & Trans America Contracts                                     230,010,188         230,010,188
                                                                                     -----------------    ----------------

      Total Pools                                                                          368,031,011         368,031,011
                                                                                     -----------------    ----------------

      Total Investment Contracts                                                           998,636,699         998,636,699
                                                                                     -----------------    ----------------

 Short-Term Investments  --  1.68%

 GEBT Short-Term Investment Fund                                 58,828,795                 58,828,795          58,828,795
                                                                                     -----------------    ----------------
                                                                                
      Total Interest Income Fund                                                         1,057,465,494       1,057,465,494
                                                                                     -----------------    ----------------
                                                                                
 U.S. GOVERNMENT OBLIGATIONS FUND  --  3.25%                                    
                                                                                
 Government Securities  --  2.88%                                               
                                                                                
 United States Treasury Notes                                                   
  7.25%               due 2/15/1998                               9,000,000                  9,078,693           9,147,690
 United States Treasury Notes                                                   
  7.125%              due 9/30/1999                              16,125,000                 16,723,613          16,571,018
 United States Treasury Notes                                                   
  7.125%              due 2/29/2000                              16,625,000                 17,272,480          17,115,936
 United States Treasury Notes                                                   
  5.875%              due 6/30/2000                              16,700,000                 16,570,570          16,574,750
 United States Treasury Notes                                                   
  5.625%              due 2/28/2001                               3,000,000                  2,961,094           2,940,480
 United States Treasury Notes                                                   
  6.375%              due 8/15/2002                              18,550,000                 18,577,805          18,671,688
 United States Treasury Notes                                                   
  6.50%               due 5/15/2005                              11,750,000                 11,836,940          11,828,960
 United States Treasury Notes                                                   
  6.50%               due 8/15/2005                               5,000,000                  5,046,563           5,032,050
 United States Treasury Notes                                                   
  6.50%               due 10/15/2006                              2,875,000                  2,909,590           2,890,726
                                                                                     -----------------    ----------------

      Total Government Securities                                                          100,977,348         100,773,298
                                                                                     -----------------    ----------------
                                                                                
 Federal Agency Obligations  -- 0.35%                                           
                                                                                
 Federal Home Loan Mtg. Corporation                                             
  SER B  7.75%        due 1/27/1997                              10,520,000                  2,025,938           2,002,500
 Federal Home Loan Mtg. Corporation                                             
  SER A  5.50%        due 2/2/2001                                2,000,000                 10,366,174          10,209,344
                                                                                     -----------------    ----------------
</TABLE> 


                                      S-9
<PAGE>

               PHILIP MORRIS DEFERRED PROFIT-SHARING TRUST FUND
               SCHEDULE I - INVESTMENTS as of December 31, 1996

<TABLE> 
<CAPTION> 
                   Column A                            Column B             Column C          Column D
                   --------                            --------             --------          --------
                                                      Face Amount             Cost
                                                       or Number            Basis of
Name of Issuer and Title of Issue                   of Shares/Units       Investments         Fair Value
- ---------------------------------                   ---------------       -----------         ---------- 
<S>                                                 <C>               <C>                <C>         
   Total Federal Agency Obligations                                   $      12,392,112  $      12,211,844
                                                                      -----------------  -----------------

Short-Term Investments  --  0.02%

GEBT Short-Term Investment Fund                            1,040,405          1,040,405          1,040,405
                                                                      -----------------  -----------------

   Total U.S. Government Obligations Fund                                   114,409,865        114,025,547
                                                                      -----------------  -----------------

PHILIP MORRIS STOCK FUND  --  29.73%

Common Stock  --  29.04%

Tobacco  --  29.04%

Philip Morris Companies Inc.                               9,005,254 *      517,740,367      1,017,593,702

Short-Term Investments  --  0.69%

GEBT Short-Term Investment Fund                           24,281,628         24,281,628         24,281,628
                                                                      -----------------  -----------------

   Total Philip Morris Stock Fund                                           542,021,995      1,041,875,330
                                                                      -----------------  -----------------

* On February 26, 1997, Philip Morris
Companies Inc. announced a three-for-one
split of its Common Stock, to be effected
by a distribution on April 10, 1997, of two
shares for each share held of record at the
close of business on March 17, 1997.

INTERNATIONAL EQUITY FUND  --  0.90%

Japanese Equity Index Fund  --  0.24%                         97,655          9,511,364          8,315,278
Non Japanese Equity Index Fund --  0.66%                     158,244         20,106,362         23,232,728
                                                                      -----------------  -----------------

   Total International Equity Index Fund                                     29,617,726         31,548,006
                                                                      -----------------  -----------------

BALANCED FUND  --  1.59%

Balanced Fund  --  1.59%                                   4,668,274         53,124,737         55,832,553
                                                                      -----------------  -----------------

   Total Balanced Fund                                                       53,124,737         55,832,553
                                                                      -----------------  -----------------

GROWTH EQUITY FUND  --  1.20%

Growth Equity Fund  --  1.20%                              3,481,201         41,358,537         42,018,091
                                                                      -----------------  -----------------

   Total Growth Equity Fund                                                  41,358,537         42,018,091
                                                                      -----------------  -----------------
</TABLE> 

                                     S-10
<PAGE>

               PHILIP MORRIS DEFERRED PROFIT-SHARING TRUST FUND
               SCHEDULE I - INVESTMENTS as of December 31, 1996

<TABLE> 
<CAPTION> 
                   Column A                     Column B            Column C          Column D
                   --------                 ---------------       -----------        ----------
                                              Face Amount             Cost
                                               or Number            Basis of
Name of Issuer and Title of Issue           of Shares/Units       Investments        Fair Value
- ---------------------------------           ---------------       -----------        ----------
<S>                                         <C>                <C>                <C> 
PARTICIPANTS' LOAN ACCOUNT -- 3.61%

Loans to Participants -- 3.61%                  126,524,962    $    126,524,962   $    126,524,962
                                                               ----------------   ----------------

    Total Participants' Loan Account                                126,524,962        126,524,962
                                                               ----------------   ----------------

    TOTAL INVESTMENTS                                          $  2,628,184,200   $  3,504,433,762
                                                               ================   ================
</TABLE> 

                                     S-11

<PAGE>
 
                                                                  Exhibit 23

                       CONSENT of INDEPENDENT ACCOUNTANTS


      We consent to the incorporation by reference in the Philip Morris
Companies Inc. registration statement on Form S-8 (File Nos. 33-13210 and 33-
40110) of the Philip Morris Incorporated Deferred Profit-Sharing Plan for Craft
Employees of our report dated April 11, 1997, on our audits of the financial
statements of the Philip Morris Incorporated Deferred Profit-Sharing Plan for
Craft Employees as of December 31, 1996 and 1995 and for the years ended
December 31, 1996, 1995 and 1994, and the financial statement schedule as of
December 31, 1996, which report is included in this annual report on Form 11-K.





                                                    COOPERS & LYBRAND L.L.P.




New York, New York
April 14, 1997


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