PHILIP MORRIS COMPANIES INC
8-K, 1997-09-03
FOOD AND KINDRED PRODUCTS
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================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

                      PURSUANT TO SECTION 13 OR 15(d) OF 
                      THE SECURITIES EXCHANGE ACT OF 1934

        DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED) AUGUST 25, 1997

                          PHILIP MORRIS COMPANIES INC.

             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

          VIRGINIA                   1-8940                  13-3260245
(STATE OR OTHER JURISDICTION       (COMMISSION             (IRS EMPLOYER 
      OF INCORPORATION)            FILE NUMBER)         IDENTIFICATION NO.)

  120 PARK AVENUE, NEW YORK, NEW YORK                        10017-5592
(ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)                     (ZIP CODE)
             

      REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE:  (212) 880-5000

          ___________________________________________________________
         (Former name or former address, if changed since last report)

================================================================================
<PAGE>
 
     Item 5.   Other Events.
     --------  -------------

     Florida Settlement

     On August 25, 1997, together with other companies in the United States
tobacco industry, Philip Morris Incorporated ("PM Inc."), the Company's domestic
tobacco subsidiary, entered into a Settlement Agreement with the State of
Florida to settle and resolve with finality all present and future economic
claims by the State and its subdivisions relating to the use of or exposure to
tobacco products. The Settlement Agreement is attached as Exhibit 10 hereto and
the following summary of the Settlement Agreement is qualified by reference
thereto.

     Under the Settlement Agreement, the settling defendants will deposit $550
million, representing the State's estimate of its share of the $10 billion
initial payment under the proposed federal resolution (the "Resolution")
described in the Company's Current Report on Form 8-K, dated July 2, 1997, in an
escrow account on or before September 15, 1997.  This amount will be allocated
among the settling defendants in accordance with their relative market
capitalization, which would result in a payment by PM Inc. of approximately
$371 million.  

     On September 15, 1998 and annually thereafter on December 31, the settling
defendants will make ongoing payments into a special account for the benefit of
the State in the following amounts: 1998: $220 million; 1999: $247.5 million;
2000: $275 million; 2001: $357.5 million; and each year thereafter: $440
million. These amounts equal that portion of the annual industry payments under
the Resolution which is contemplated to be paid to the State. These payments
would be adjusted for inflation and changes in volume as provided in the
Resolution. The settling defendants will also reimburse the State's expenses and
those of its attorneys, currently estimated to be $22 million. The settling
defendants have also agreed to pay reasonable attorneys' fees to Florida's
private counsel. The amount of such fees will be set by a panel of independent
arbitrators but in no event will the industry be required under the Settlement
Agreement to pay more than $500 million per year towards fee awards for all
attorneys nationwide. Each of these payments would be allocated among the
settling defendants in accordance with their relative unit volume of domestic
tobacco product sales.

     The settling defendants also will support a two-year pilot program by the
State aimed at reducing the use of tobacco products by persons under the age of
eighteen, and will pay into another escrow account $200 million on or before
September 15, 1997 for the pilot program. The settling defendants also agreed to
discontinue all tobacco product billboards, signs in arenas and stadia and
transit advertisements in the State. Under the terms of a prior agreement with
the State of Mississippi, which grants that State "most favored nation"
treatment, the settling defendants will, in addition, pay to Mississippi
approximately $60 million to reflect the terms of the Florida pilot program. A
similar agreement on tobacco product billboards, signs in arenas and stadia and
transit advertisements will also apply in Mississippi.

     The settling defendants also agreed to support new legislative and
administrative initiatives to prohibit the sale of cigarettes in vending
machines, except in adult-only facilities, and to
 

                                       2
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strengthen civil penalties for sales of tobacco products to minors and for 
possession of tobacco products by minors.

     If legislation implementing the Resolution or its substantial equivalent is
enacted, the Settlement Agreement will remain in place, but the terms of the
federal legislation will supersede the Settlement Agreement (except for the
terms of the pilot program and payments thereunder) and the ongoing payments
described above will be adjusted so that the State would receive the same
payments as it would receive under the Resolution, provided that in all events
Florida will be entitled to the amount of the initial payment described above
without any adjustment.

     The Settlement Agreement also provides that if federal legislation 
implementing the Resolution or its substantial equivalent is enacted, the 
parties contemplate that the State of Florida and any other similar state which 
has made an exceptional contribution to secure resolution of these matters may 
apply to a panel of independent arbitrators for reasonable compensation for its
efforts in securing the Resolution. The settling defendants have agreed not to
oppose applications of $250 million in the case of Florida and $75 million in
the case of Mississippi, in each case payable over five years. The parties have
agreed to a nationwide annual cap for all such payments of $100 million.

      The Settlement Agreement also provides that if the settling defendants 
enter into any future pre-verdict settlement agreement with a non-federal 
governmental plaintiff on more favorable terms (after due consideration of 
relevant differences in population or other appropriate factors), Florida will 
obtain treatment at least as relatively favorable as such governmental 
plaintiff.

     The Settlement Agreement provides that it is not an admission or concession
or evidence of any liability or wrongdoing on the part of any party, and is
entered into by the settling defendants solely to avoid the further expense,
inconvenience, burden and uncertainty of litigation.

Item 7.   Exhibits.
- ------    -------- 

10.       Settlement Agreement dated August 25, 1997 re: Florida Settlement.

99.       Press Release dated August 25, 1997.

                                       3
<PAGE>
 
                                  SIGNATURES
                                  ----------

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

          PHILIP MORRIS COMPANIES INC.

BY        /s/ G. PENN HOLSENBECK
          ----------------------
          Vice President - Associate
          General Counsel and Corporate
          Secretary

DATE      September 3, 1997

                                       4

<PAGE>
 
                                                                      EXHIBIT 10

            IN THE CIRCUIT COURT OF THE FIFTEENTH JUDICIAL CIRCUIT,
                     IN AND FOR PALM BEACH COUNTY, FLORIDA


THE STATE OF FLORIDA, ET AL.,

     Plaintiffs,

v.                                                   Civil Action No.
                                                     95-1466 AH

THE AMERICAN TOBACCO
COMPANY, ET AL.,

     Defendants.
_______________________________/

                             SETTLEMENT AGREEMENT
                             --------------------
                                        
     This Settlement Agreement is made as of this 25th day of August, 1997, by
and among the undersigned, and is intended to settle and resolve with finality
all present and future civil claims against all parties to this litigation
relating to the subject matter of this litigation, which have been or could have
been asserted by any of the parties hereto.

     WHEREAS, the State of Florida commenced this action in February, 1995,
asserting various claims for monetary and injunctive relief on behalf of the
State of Florida against tobacco manufacturers and other defendants;

     WHEREAS, Defendants have contested the claims in Florida's complaint and
amended complaints and Plaintiffs have contested the claims in Defendants'
counter and cross claims against the Florida Department of Corrections and deny
each and every one of the Defendants' allegations;

     WHEREAS, the State of Florida has, through its Governor, the Honorable

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<PAGE>
 
Lawton M. Chiles, Jr. and its Attorney General, the Honorable Robert A.
Butterworth, had a leadership role among the various states in maintaining civil
litigation against the tobacco industry and in seeking to forge an unprecedented
national resolution of the principal issues and controversies associated with
the manufacture, marketing and sale of tobacco products in the United States;

     WHEREAS, through the efforts of the State of Florida and others a June 20,
1997 Memorandum of Understanding and attached Proposed Resolution ("Proposed
Resolution") has been agreed to by members of the tobacco industry, state
attorneys general, private litigants and representatives of public health groups
which would provide for unprecedented and comprehensive regulation of the
tobacco industry while preserving the right of individuals to assert claims for
compensation;

     WHEREAS, the Proposed Resolution contemplates action by the United States
Congress and the President to enact and sign a new federal law with respect to
the tobacco industry, which action the tobacco industry has agreed to support
and which will require study and analysis by Congress and the President;

     WHEREAS, jury selection in this action commenced on August 1, 1997, and
trial of the action is anticipated to last several months and a continuance of
such trial could prejudice the State of Florida.  The State of Florida and the
undersigned defendants have agreed to settle independently the litigation
commenced by the State of Florida pursuant to financial terms comparable to the
Proposed Resolution, which terms will achieve for Florida immediately the
financial benefits it would receive pursuant to the national Proposed
Resolution, should it become law;

                                       2
<PAGE>
 
     NOW THEREFORE, it is hereby agreed as follows:

I.  GENERAL PROVISIONS
- --  ------------------

     A.  JURISDICTION
     --  ------------

     The Settling Defendants and Plaintiffs acknowledge that this Court has
jurisdiction over the subject matter of this action and over each of the parties
to this Settlement Agreement.  Jurisdiction is retained by the Court for the
purposes of enabling any party to this Settlement Agreement to apply to the
Court at any time for further orders and directions as may be necessary and
appropriate to implement or enforce this Settlement Agreement, and the parties
hereto agree to present any disputes under this Settlement Agreement to this
Court.

     Notwithstanding the dismissal of claims provided for herein, the parties
hereto agree that the Court will retain jurisdiction over the State of Florida's
claims for non-economic injunctive relief provided by the Proposed Resolution.
The parties hereto jointly request the Court to set a trial date for the first
Monday in August, 1998, or such later date as the Court may direct, said trial
to proceed only if the Proposed Resolution or a substantially equivalent federal
program has not been enacted.  If the Proposed Resolution or a substantially
equivalent federal program is not enacted by June 1, 1998, the parties may, with
the Court's permission, commence any appropriate pre-trial proceedings relevant
to the trial of such issues.  If the Proposed Resolution or a substantially
equivalent federal program is enacted, any remaining claims shall be dismissed
with prejudice.

     B.  APPLICABILITY
     --  -------------

     This Settlement Agreement shall be binding upon all Settling Defendants and
their successors and assigns in the manner expressly provided for herein and
shall inure to their 

                                       3
<PAGE>
 
benefit and to that of their respective directors, officers, employees,
attorneys, representatives, insurers, suppliers, distributors, agents and of any
of their present or former parents, subsidiaries, affiliates, divisions, or
other organizational units of any kind. This Settlement Agreement shall be
binding on and inure to the benefit of the State of Florida, the named
Plaintiffs, their administrators, representatives, employees, officers, agents,
legal representatives; all Agencies, Departments, Commissions, and Divisions of
the State; all subdivisions, public entities, public corporations,
instrumentalities, and educational institutions over which the State has
control; and their predecessors, successors and assigns.

     C.  VOLUNTARY AGREEMENT OF PARTIES
     --  ------------------------------

     Settling Defendants understand and acknowledge that certain provisions of
this Settlement Agreement impose certain requirements on them that could give
rise to challenges under federal and State constitutions if the State of Florida
unilaterally imposed them.  The parties hereto acknowledge and agree that this
Settlement Agreement is voluntarily entered into by all parties hereto as the
result of arms length negotiations during which all parties were represented by
counsel.  None of the parties hereto will seek to void this Settlement Agreement
based on any constitutional challenge to the provisions contained herein.

     D.  DEFINITIONS
     --  -----------

     1.  "Plaintiffs" means collectively the Plaintiffs, State of Florida,
Lawton M. Chiles, Jr., individually and as Governor of the State of Florida, the
Department of Business and Professional Regulation, the Agency for Health Care
Administration and the Department of Legal Affairs.

     2.  "State" or "State of Florida"  means collectively the Plaintiffs, State
of Florida,

                                       4
<PAGE>
 
Lawton M. Chiles, Jr., individually and as Governor of the State of Florida, the
Department of Business and Professional Regulation, the Agency for Health Care
Administration, and the Department of Legal Affairs, all of its officers acting
in their official capacities and any other department, subdivision or agency of
the State, regardless of whether a named Plaintiff.

     3.  "Settling Defendants" means those Defendants in this Action that are
signatories to this Settlement Agreement.

     4.  "Non-Settling Defendants" means those Defendants that are not
signatories to this Settlement Agreement.

     5.  "Market Share" means, for each year, a Settling Defendant's respective
share of sales of cigarettes for consumption in the United States.

     6.  "Tobacco Products" shall be defined in the same manner as in the Food
and Drug Administration Rule and shall include Roll-Your-Own, Little Cigars and
Fine Cut.

     7.  "Billboards" includes billboards, as well as all signs and placards in
arenas and stadia, whether open-air or enclosed.  "Billboards" does not include:
(1) any advertisements placed on or outside the premises of retail
establishments licensed to sell Tobacco Products or any retail point-of-sale;
and (2) billboards or advertisements in connection with the sponsorship by the
Settling Defendants of any entertainment, sporting or similar event, such as
NASCAR, that appears in the State of Florida as part of a national or multi-
state tour.

     8.  "Transit Advertisements" means advertising on private or public
vehicles and all advertisements placed at, on or within any bus stop, taxi
stand, waiting area, train station, airport or any similar location.

     9.  "Final Approval" means the date on which all of the following shall
have occurred:

                                       5
<PAGE>
 
     a.  The Settlement Agreement is approved by the Court;

     b.  Entry is made of an order of dismissal of claims or a final judgment as
         provided herein; and

     c.  The time for appeal or to seek permission to appeal from the Court's
         approval as described in (a) hereof, and entry of such final judgment
         or order of dismissal as described in (b) hereof has expired or if
         appealed, the appeal has been dismissed or the approval and judgment or
         order have been affirmed by the court of last resort to which such
         appeal has been taken and such affirmance has become no longer subject
         to further appeal or review.

II.  OBLIGATIONS OF PARTIES

     A.  NON-MONETARY PROVISIONS
     ---------------------------

     1.  ELIMINATION OF BILLBOARDS AND TRANSIT ADVERTISEMENTS.  Settling
Defendants agree to discontinue all Billboards and Transit Advertisements of
Tobacco Products in the State of Florida.  Settling Defendants agree to exercise
their best efforts in cooperation with the State of Florida to identify all
Billboards that are located within 1000 feet of any public or private school or
playground in the State of Florida.  Settling Defendants will remove such
Tobacco Product advertisements (leaving the space unused or used for advertising
unrelated to Tobacco Products) or, at the option of the State of Florida, will
allow the State of Florida, at its expense, to substitute for the remaining term
of the contract alternative advertising intended to discourage the use of
Tobacco Products by children under the age of 18.  Settling Defendants agree to
provide the State of Florida with a preliminary list of the location of all
Billboards and Stationary Transit Advertisements within 30 days from the date of
execution of this Settlement Agreement,

                                       6
<PAGE>
 
such list to be finalized within an additional 15 days, and to remove all
Billboards and Transit Advertisements for Tobacco Products within the State of
Florida at the earlier of the expiration of applicable contracts or 4 months
from the date the final list is supplied to the State of Florida. The parties
hereto also agree to cooperate to secure the expedited removal of up to 50
Billboards or stationary Transit Advertisements designated by the State of
Florida, within 30 days after their designation.

     Each Settling Defendant shall provide the Court and the Attorney General,
or his designee, with the name of a contact person to whom Plaintiffs may direct
inquiries during the time such Billboards and Transit Advertisements are being
eliminated, from whom the Plaintiffs may obtain periodic reports as to the
progress of their elimination and who will be responsible for ensuring that
appropriate action is taken to remove any Billboards that have not been timely
eliminated.

     2.  SUPPORT OF LEGISLATION AND RULES.  Following Final Approval of this
Settlement Agreement, Settling Defendants agree to support legislative
initiatives to enact new laws and administrative initiatives to promulgate new
rules intended to effectuate the following:

     a. The prohibition of the sale of cigarettes in vending machines, except in
        adult-only locations and facilities;

     b. The strengthening of civil penalties for sales of Tobacco Products to
        children under the age of 18, including the suspension or revocation of
        retail licenses; and

     c. The strengthening of civil penalties for possession of Tobacco Products
        by children under the age of 18.

     3. DOCUMENT DISCLOSURE. Settling Defendants and the State of Florida agree
to

                                       7
<PAGE>
 
cooperate to secure the expedited review of any decisions issued prior to the
date of this Settlement Agreement regarding the inapplicability of any assertion
of privilege with respect to documents or other material. The documents covered
by this provision are those documents and materials which have been presented to
the Special Master, the Honorable R. William Rutter, Jr., and as to which a
Report and Recommendation has been issued requiring the disclosure and
production of such documents or materials, for whatever reason.

       B. MONETARY PROVISIONS
       -- -------------------

     1.  INITIAL PAYMENT -- GENERAL.  On or before September 15, 1997, Settling
Defendants shall, pursuant to a mutually acceptable Escrow Agreement, cause to
be paid into a special escrow account (the "Escrow Account"), for the benefit of
the State of Florida, to be held in escrow pending Final Approval, the sum of
$550 million; that being Plaintiffs' good faith estimate of the portion Florida
would receive of the $10 billion payment provided for in Paragraph A on page 34
of the June 20, 1997 Memorandum of Understanding and attached Proposed
Resolution.

     2.  INITIAL PAYMENT -- PILOT PROGRAM.  In support of Florida's demonstrated
commitment to the meaningful and immediate reduction of the use of Tobacco
Products by children under the age of 18, Settling Defendants also agree to
support a pilot program (the "Pilot Program") by the State of Florida, the
elements of which shall be aimed specifically at the reduction of the use of
Tobacco Products by persons under the age of 18 years. Accordingly, on or before
September 15, 1997, the Settling Defendants shall, pursuant to the Escrow
Agreement, cause to be paid into a second special escrow account (the "Second
Escrow Account"), for the benefit of the State of Florida, to be held in escrow
pending Final Approval of this Settlement Agreement, the sum of

                                       8
<PAGE>
 
$200 million. The Pilot Program will commence upon Final Approval of this
Settlement Agreement and last for a 24-month period following such date. The
$200 million amount payable by Settling Defendants in support of the Pilot
Program shall be used only after approval by the Court and at the rate of
approximately $100 million per 12-month period for general enforcement, media,
educational and other programs directed to the underage users or potential
underage users of Tobacco Products, but shall not be directed against the
tobacco companies or any particular tobacco company or companies or any
particular brand of Tobacco Products.

     3.  ANNUAL PAYMENTS.  On September 15, 1998, (subject to adjustment for
actual market share by January 30, 1999), and annually thereafter, on December
31st (subject to final adjustment within 30 days), each of the Settling
Defendants agrees, severally and not jointly, that it shall cause to be paid
into a special account for the benefit of the State of Florida (the "Account"),
pro rata in proportion equal to its respective Market Share, its share of 5.5%
- --- ----                                                                      
of the following amounts (in billions):

                Year        1     2     3     4      5    6  thereafter
                ----
                Amount    $4B  $4.5B  $5B  $6.5B  $6.5B  $8B     $8B
                ------

The payments made to the Account by the Settling Defendants pursuant to the
calculation set forth in this paragraph shall be adjusted upward by the greater
of 3% or the Consumer Price Index applied each year on the previous year,
beginning with the first annual payment.  Such Payments will also be decreased
or increased, as the case may be, in accordance with decreases or increases in
volume of domestic tobacco product volume sales as provided in Paragraph B.5
on pages 34-35 of the Proposed Resolution.  Any payment pursuant to this
paragraph that is due to be paid before Final Approval of this Settlement
Agreement shall be paid into the Escrow

                                       9
<PAGE>
 
Account and shall be disbursed only as provided by the terms of the Escrow
Agreement. On September 15, 1998, Settling Defendants shall pay $220 million
without any adjustment, that being Settling Defendants' and the State's best
estimate of the first such annual payment (in respect of 1998).

     4.  USE OF FUNDS.  The monies received under this Settlement Agreement
constitute not only reimbursement for Medicaid expenses incurred by the State of
Florida, but also settlement of all of Florida's other claims, including those
for punitive damages, RICO and other statutory theories. In consonance with the
Proposed Resolution, other than the Pilot Program and legal expense
reimbursement, the parties hereto anticipate that funds provided hereunder, only
after approval by the Court, will be used for children's health care coverage
and other health-related services, to reimburse the State of Florida for medical
expenses incurred by the State, for mandated improvements in State enforcement
efforts regarding the reduction of sales of Tobacco Products to minors, and to
ensure the Proposed Resolution's performance targets.  The funds provided hereby
may be used for such purposes as the State match required to draw federal funds
to provide children's health care coverage and for enhancement of children's and
adolescents' substance abuse services, substance abuse prevention and
intervention and children's mental health services.

     5.  ADJUSTMENTS IN EVENT OF FEDERAL RESOLUTION.  In the event that the
Proposed Resolution is enacted as federal legislation, or if any substantially
equivalent federal program is enacted, the settlement provided herein shall
remain in place, but the terms of such Proposed Resolution or federal program
shall supersede the provisions of this Settlement Agreement, except for the
Pilot Program and to the extent that the parties hereto have otherwise expressly

                                       10
<PAGE>
 
agreed. In order to provide the Settling Defendants with a full credit for all
payments made hereunder pursuant to paragraphs II.B.1 and II.B.3 of this
Settlement Agreement in the event of the enactment of the Proposed Resolution or
substantially equivalent federal program, and to the extent that the payments
made pursuant to paragraphs II.B.1 and II.B.3 of this Settlement Agreement shall
differ from the amounts to be received by the State of Florida pursuant to such
Proposed Resolution or substantially equivalent federal program, the parties
hereto shall take whatever steps are necessary to ensure that the principal
amount of payments received by the State of Florida will be the same as the
amounts it would receive pursuant to the Proposed Resolution or substantially
equivalent federal program.

     C.   DISMISSAL, WAIVER AND RELEASE OF CLAIMS
     --   ---------------------------------------

     1.  DISMISSAL OF PLAINTIFFS' CLAIMS. Upon approval of this Settlement
Agreement by the Court, Plaintiffs shall dismiss, with prejudice as to Settling
Defendants (including their parents and affiliates), and without prejudice as to
other Non-Settling Defendants, all claims in this Action, except to the extent
such claims seek non-economic injunctive relief provided by the Proposed
Resolution.  In the event any Non-Settling Defendants agree to comply with the
non-economic terms contained in this Settlement Agreement, Plaintiffs shall
dismiss with prejudice all claims against any such Non-Settling Defendants,
except to the extent such claims seek non-economic injunctive relief provided by
the Proposed Resolution.

     2.  PLAINTIFFS' WAIVER AND RELEASE.  On the Final Approval Date, the State
of Florida shall release and forever discharge all Defendants and their present
and former parents, subsidiaries, divisions, affiliates, officers, directors,
employees, representatives, insurers, agents, attorneys and distributors (and
the predecessors, heirs, executors, administrators, successors, and

                                       11
<PAGE>
 
 assigns of each of the foregoing) (the "Released Parties"), from any and all
manner of civil claims, demands, actions, suits, and causes of action, damages
whenever incurred, liabilities of any nature whatsoever, including costs,
expenses, penalties and attorneys' fees ("Claims"), known or unknown, suspected
or unsuspected, accrued or unaccrued, whether legal, equitable or statutory,
both past, as to any claims that were or could have been made in this action or
any comparable federal action, and as to the future, as to all Claims directly
or indirectly based on, arising out of or in any way related to, in whole or in
part, the use of or exposure to Tobacco Products manufactured in the ordinary
course of business, that the State of Florida (including any of its past,
present or future agents, officials acting in their official capacities, legal
representatives, agencies, departments, commissions, divisions, subdivisions
(political and otherwise), public entities, corporations, instrumentalities, and
educational institutions, and whether or not any such person or entity
participates in the settlement), whether directly, indirectly, representatively,
derivatively or in any other capacity, ever had, now has or hereafter can, shall
or may have (hereinafter, collectively, the "Released Claims"). Notwithstanding
any provision herein, Plaintiffs do not release the claims for non-economic
relief reserved under this Settlement Agreement, and Defendants retain all
defenses thereto.

     The State of Florida hereby covenants and agrees that it shall not,
hereafter, sue or seek to establish civil liability against any Released Party
based, in whole or in part, upon any of the Released Claims.  The State of
Florida agrees that this covenant and agreement shall be a complete defense to
any such civil action or proceeding; provided, however, that those Non-Settling
Defendants which are not parents or affiliates of the Settling Defendants shall
be entitled to the foregoing release and covenant not to sue only upon their
assent to comply with the non-

                                       12
<PAGE>
 
economic provisions of this Settlement Agreement and the Waiver of Claims.

     3.  SETTLING DEFENDANTS' WAIVER AND DISMISSAL OF CLAIMS.  Upon Final
Approval, Settling Defendants  shall waive any and all claims against any of the
Plaintiffs in this action including the State, or against any of their officers,
employees, agents, counsel, witnesses (fact or expert), whistle-blowers or
contractors, relating to or in connection with this litigation and shall
dismiss, with prejudice, any pending claims or actions against such persons or
entities that arise out of this litigation of this lawsuit.

IV.  MOST FAVORED NATION

     The Settling Defendants agree that if they enter into any future pre-
verdict settlement agreement of other litigation brought by a non-federal
governmental plaintiff on terms more favorable to such governmental plaintiff
than the terms of this Settlement Agreement (after due consideration of relevant
differences in population or other appropriate factors), the terms of this
Settlement Agreement will be revised so that the State of Florida will obtain
treatment at least as relatively favorable as any such non-federal governmental
entity.

V.   COSTS AND FEES

     On or before September 30, 1997, the Settling Defendants shall cause to be
paid to the Attorney General of Florida $10 million for the best estimate of
costs and expenses attributable to his office and other appropriate state
agencies or entities in connection with this litigation (cost for public
employees shall be at prevailing market rates); and on or before September 30,
1997, the Settling Defendants shall further cause to be paid $12 million to the
Plaintiffs' private counsel for their best estimate of their costs and expenses.
Thereafter the Attorney General's

                                       13
<PAGE>
 
Office, the appropriate state entities and Florida's private counsel shall
provide the Settling Defendants with an appropriately documented statement of
their costs and expenses. The Settling Defendants shall promptly pay the amount
of such costs and expenses in excess of the above $22 million, or shall receive
a refund or a credit against other payments due hereunder if the total of such
costs and expenses shall be less than $22 million. Any dispute as to the nature
or amount of reimbursable costs and expenses shall be decided with finality by
the persons selected to award fees, as provided below.

     Settling Defendants agree to pay, separately and apart from the above,
reasonable attorneys' fees to private counsel.  If the Proposed Resolution or
substantially equivalent federal program is enacted, the amount of such fees
will be set by a panel of independent arbitrators with finality, subject to an
appropriate annual cap on all such payments and other conditions.  In the
absence of any such legislation enacting the Proposed Resolution or a
substantially equivalent federal program, attorneys' fees in connection with
this litigation will be awarded in the same manner (subject to the appropriate
annual cap and other conditions) by three independent arbitrators selected by
the parties hereto.

     In addition to the foregoing, in the event of the enactment of the Proposed
Resolution or other substantially equivalent federal program, the parties hereto
contemplate that the State of Florida and any other similar state which has made
an exceptional contribution to secure the resolution of these matters may apply
to the panel of independent arbitrators for reasonable compensation for its
efforts in securing the Proposed Resolution, subject to an appropriate separate
annual cap on all such payments.


VI.  MISCELLANEOUS

                                       14
<PAGE>
 
     A.   HEADINGS.  The headings of the paragraphs and sections of this
     --   ---------                                                     
Settlement Agreement are not binding and are for reference only and do not
limit, expand, or otherwise affect the contents of this Settlement Agreement.

     B.   NO ADMISSION.  This Settlement Agreement and any proceedings taken
     --   -------------                                                     
hereunder are not intended and shall not in any event be construed as, or deemed
to be, an admission or concession or evidence of any liability or any wrongdoing
whatsoever on the part of any party or any Released Party. The parties hereto
and Released Parties specifically disclaim and deny any liability or wrongdoing
whatsoever with respect to the allegations and claims asserted against them in
this action and enter into this Settlement Agreement solely to avoid the further
expense, inconvenience, burden and uncertainty of litigation.

     C.   NON-ADMISSIBILITY.  These settlement negotiations have been undertaken
     --   ------------------                                                    
by the parties in good faith and for settlement purposes only, and neither this
Settlement Agreement nor any evidence of negotiations hereunder, shall be
offered or received in evidence in this Action, or any other action or
proceeding, for any purpose other than in an action or proceeding arising under
this Settlement Agreement.

     D.   AMENDMENT.  This Settlement Agreement may be amended only by a writing
     --   ---------                                                             
executed by all signatories hereto and any provision hereof may be waived only
by an instrument in writing executed by the waiving party. The waiver by any
party of any breach of this Settlement Agreement shall not be deemed to be or
construed as a waiver of any other breach, whether prior, subsequent, or
contemporaneous, of this Settlement Agreement.

     E.   COOPERATION.  The parties to this Settlement Agreement and their
     --   ------------                                                    
attorneys agree to use their best efforts and to cooperate with each other to
cause this Settlement 

                                       15
<PAGE>
 
Agreement to become effective, to obtain all necessary approvals, consents and
authorizations, if any, and to execute all documents and to take such other
action as may be appropriate in connection therewith. The parties hereto may
agree, without further order of the Court, to reasonable extensions of time to
carry out any of the provisions of this Settlement Agreement.

     F.   GOVERNING LAW.  This Settlement Agreement shall be governed by the law
     --   --------------                                                        
of the State of Florida.

     G.   CONSTRUCTION.  None of the parties hereto shall be considered to be
     --   -------------                                                      
the drafter of this Settlement Agreement or any provision hereof for the purpose
of any statute, case law or rule of interpretation or construction that would or
might cause any provision to be construed against the drafter hereof.

     H.   INTENDED BENEFICIARIES.  This Action was brought by the State of
     --   -----------------------                                         
Florida, through its Governor and Attorney General, to recover certain monvide
any rights to, or be enforceable by, any person or entity that is not a party
hereto or a Released Party.

     I.   COUNTERPARTS.  This Settlement Agreement may be executed in
     --   -------------                                              
counterparts.  Facsimile or photocopied signatures shall be considered as valid
signatures as of the date hereof, although the original signature pages shall
thereafter be appended to this Settlement Agreement.

                                       16
<PAGE>
 
ENTERED INTO THIS 25th DAY OF AUGUST, 1997.

WEST PALM BEACH,
STATE OF FLORIDA



By:


________________________________    ___________________________________
Lawton M. Chiles, Jr.,              Robert A. Butterworth,
Governor                            Attorney General



PHILIP MORRIS INCORPORATED          R.J. REYNOLDS TOBACCO COMPANY

By:                                 By:


________________________________    ___________________________________



BROWN & WILLIAMSON TOBACCO          LORILLARD TOBACCO COMPANY
CORPORATION

By:                                 By:


________________________________    ___________________________________

                                       17
<PAGE>
 
UNITED STATES TOBACCO COMPANY

By:


________________________________    

                                       18

<PAGE>
 


                                                                      EXHIBIT 99

FOR IMMEDIATE RELEASE                               CONTACT: Scott Williams
Monday, August 25, 1997                             202-739-0225
                                                    Steve Duchesne
                                                    202-739-0245
                                                    Bozell Sawyer Miller Group 

The following statement regarding the settlement of pending litigation in
Florida was issued today by Philip Morris Incorporated; RJ Reynolds Tobacco
Company, Brown and Williamson Tobacco Corporation; the Lorillard Tobacco
Company; and U.S. Tobacco:

Today's settlement with the State of Florida addresses the financial issues in
Florida and is a concrete demonstration that the industry is prepared to
cooperate with government and the public health authorities to emphasize that it
does not want kids to smoke. The settlement, however, cannot effect the
comprehensive array of public health provisions contained in the proposed
national settlement which addresses all of the issues involving the regulation
and sale of, and liability for, tobacco. The Florida agreement, like the
Mississippi settlement, will be largely superseded by the June 20th, 1997
comprehensive resolution, if enacted by the Congress and signed by the
President.

This is another step in a process to end the climate of confrontation and 
litigation that has marked the national debate on tobacco related issues.  While
this case dealt with specific concerns of the State of Florida, the 
comprehensive settlement represents the best opportunity to achieve immediate 
and meaningful resolution of outstanding issues regarding tobacco, including a 
reduction in the use of tobacco products by minors and the preservation of
adults' rights to use tobacco.

The settlement provides Florida with a $550 million payment by September 15,
1997, and an additional $200 million for a pilot program directed at reducing
the use of tobacco by kids. Commencing in September 1998, the companies will pay
Florida a 5.5 percent share of the annual ongoing payments which are
contemplated to be paid to the states. Without giving effect to adjustments for
inflation and changes in sales volume, this would result in payments to Florida
of $220 million in 1998 and $247.5 million in 1999. These payments would
increase to $440 million by the sixth year and continue at that level
thereafter. Giving effect to other adjustments, Florida will receive $1 billion
from the settlement by September 15, 1998.

The industry will also be taking down all public billboards, transit, and 
stadium advertising in Florida.  A similar pilot program and the advertising 
restrictions will also be extended to Mississippi.

While today's settlement is important, we remain committed to the passage of the
comprehensive settlement we agreed to on June 20, 1997.




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