PINNACLE WEST CAPITAL CORP
DEF 14A, 1995-04-17
ELECTRIC SERVICES
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                Proxy Statement Pursuant to Section 14(a) of the
                        Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

     [ ]   Preliminary Proxy Statement
     [ ]   Confidential, for Use of the Commission Only (as permitted by Rule
           14a-6(e)(2))
     [X]   Definitive Proxy Statement
     [ ]   Definitive Additional Materials
     [ ]   Soliciting Material Pursuant to Sec. 240.14a-11(c) or Sec. 240.14a-12

                       PINNACLE WEST CAPITAL CORPORATION
                    ----------------------------------------
                (Name of Registrant as Specified in Its Charter)

                                  Michael Ash
- --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

[X] $125 per Exchange Act Rules 0-1l(c)(1)(ii), 14a-6(i)(1), 14a-6(j)(2)
    or Item 22(a)(2) of Schedule 14A.

[ ] $500 per each  party to the  controversy  pursuant  to  Exchange  Act Rule
    14a-6(i)(3).

[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     1) Title of each class of securities to which transaction applies:

     2) Aggregate number of securities to which transaction applies:

     3) Per unit  price  or  other  underlying  value  of  transaction  computed
        pursuant  to  Exchange Act Rule 0-11 (Set forth the amount on  which the
        filing fee is calculated and state how it was determined):

     4) Proposed maximum aggregate value of transaction:

     5) Total fee paid:

[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
    Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
    paid  previously.  Identify the previous  filing by  registration  statement
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                     PINNACLE WEST CAPITAL CORPORATION
                                 P.O. BOX 52132
                          PHOENIX, ARIZONA 85072-2132

                           NOTICE AND PROXY STATEMENT
                For Annual Meeting of Shareholders To Be Held On
                            Wednesday, May 17, 1995

To Shareholders:

     The  1995  annual  meeting  of   shareholders   of  Pinnacle  West  Capital
Corporation  will be held in the Mesa Community  Conference  Center at 201 North
Center Street,  Mesa,  Arizona at 10:30 a.m. on Wednesday,  May 17, 1995 for the
following purposes:

     o   To elect three Class I Directors;
     o   To act on the shareholder proposal described in the Proxy
         Statement; and
     o   To transact such other business as may properly come before the meeting
         or any adjournment thereof.

     Each of the 87,429,642  shares of the Company's common stock outstanding at
the close of business on March 24, 1995 (the "Record Date")  entitles the holder
to notice of and to vote at this meeting or any adjournment  thereof, but shares
can be voted at the  meeting  only if the holder is present  or  represented  by
proxy.

     This Proxy  Statement is furnished in connection  with the  solicitation of
proxies on behalf of the Company's  Board of Directors.  So far as management is
aware, the matters described in this Proxy Statement will be the only ones to be
acted upon at the meeting. If any other matters properly come before the meeting
or any adjournment thereof, the proxy committee named in the enclosed proxy will
vote on those matters in accordance with its judgement.

     Shareholders  are  requested  to mark,  date,  sign and mail  promptly  the
enclosed  proxy.  A postage paid  envelope is provided for mailing in the United
States.  Being entitled to revoke your proxy at any time before it is exercised,
you may do so and vote your shares in person if you attend the meeting.



                                              By order of the Board of Directors

                                                                  FAYE WIDENMANN
                                                    Vice President and Secretary

Approximate date of mailing to shareholders:
April 17, 1995





                         ITEM 1 - ELECTION OF DIRECTORS

     The  Company's  Articles of  Incorporation  provide for the division of the
Board of Directors into three classes of  approximately  equal size. The term of
each  directorship  is three  years  and the  terms  of the  three  classes  are
staggered so that only one class is elected by the shareholders annually.

     Three Class I directors  are to be elected this year to serve as members of
the Board of Directors until the annual meeting of shareholders in 1998 or until
their  successors  are  elected and  qualified.  Should one or more of the three
nominees  listed below become  unavailable  to serve as a director  prior to the
meeting date,  the proxy  committee  will vote the shares they represent for the
election  of such  other  persons  as the Board may  recommend  unless the Board
reduces the number of directors in Class I.

     Directors in the other two classes are  identified on the following  pages.
Information  given for all  directors  has been  furnished by each of them as of
March 24, 1995.  The term "APS" refers to Arizona Public  Service  Company,  the
Company's principal subsidiary.

                                    Nominees

- --------------------------------------------------------------------------------

                   Nominees for Election as Class I Directors
                    (Term to expire at 1998 Annual Meeting)
- --------------------------------------------------------------------------------


Roy A.  Herberger,  Jr.,  52,  has been a director  since May 1992.  He has been
President  of  the  American   Graduate  School  of  International   Management,
"Thunderbird",  since 1989. Mr.  Herberger is also a director of Bank of America
of Arizona, Masimo's, Inc. and Express America Holdings.

Henry B.  Sargent,  60, has been a director  since 1985.  He is  Executive  Vice
President and Chief Financial  Officer of the Company.  He is also a director of
APS, Magma Copper Company and Megafoods Stores, Inc.

Humberto S. Lopez, 49, is President of HSL Properties  (real estate  development
and investment),  Tucson, Arizona. Of some 40 real estate concerns Mr. Lopez has
been affiliated  with, four filed petitions for court  protection from creditors
under  Chapter 11 of the  Bankruptcy  Code  between  April 1990 and June 1992 in
order to provide these entities the  opportunity to reorganize  debt  associated
with the properties they held. Three of these proceedings  resulted in confirmed
plans of reorganization and one was dismissed following a negotiated  settlement
with the lender.



                         Directors Continuing in Office

- --------------------------------------------------------------------------------

                               Class II Directors
                    (Term to expire at 1996 Annual Meeting)
- --------------------------------------------------------------------------------


O. Mark DeMichele, 61, has since January 1988 been President and Chief Executive
Officer of APS.  Mr.  DeMichele  previously  served as a director of the Company
from  February  1985 to July 1986 and was re- elected as a director in May 1990.
He is also a director of APS.

John R. Norton III, 66, is Chairman of the Board and Chief Executive  Officer of
J.R. Norton Company (agricultural  production),  Phoenix,  Arizona and was first
elected as a director in February 1985. Mr. Norton resigned as a director of the
Company  in  May  1985  to  accept  appointment  as  U.S.  Deputy  Secretary  of
Agriculture,  a position he held until  February  1986.  In February 1986 he was
re-elected as a director of the Company.  Mr. Norton is also a director of Aztar
Corporation, Terra Industries Inc. and APS.

Douglas J. Wall, 68, has been a director since 1985. He is of counsel to the law
firm of  Mangum,  Wall,  Stoops & Warden.  Mr.  Wall is also a member,  and past
President, of the Arizona Board of Regents.

- --------------------------------------------------------------------------------
                              Class III Directors
                    (Term to expire at 1997 Annual Meeting)
- --------------------------------------------------------------------------------

Pamela Grant, 56, has been a director since 1985. She is a civic leader and from
July 1989 through January 1995 was President of TableScapes,  Inc. (party supply
rentals).  Ms. Grant was President and Chief Executive Officer of Goldwaters,  a
Division of May Department Stores, until April 1988.

Martha O. Hesse,  52, has been a director  since 1991. She is President of Hesse
Gas Company and Dolan  Energy  Corporation.  In 1990 Ms.  Hesse served as Senior
Vice President of First Chicago Corporation (financial services),  and from 1986
to 1989 she was Chairman of the Federal  Energy  Regulatory  Commission.  She is
also a director of APS, Sithe Energies,  Health  Funding,  Mutual Trust Life and
American Natural Resources Co., a subsidiary of Coastal Corp.

William  S.  Jamieson,  Jr.,  51,  has  been a  director  since  1991.  He is an
Archdeacon of the Episcopal  Diocese of Arizona.  Mr.  Jamieson was a partner in
the  management,  political and public affairs  consulting  firm of Jamieson and
Gutierrez  from 1984 through  April 1990,  and he  continued  with the firm as a
consultant through February 1991.

Richard  Snell,  64, has been a director since 1985. He has been Chairman of the
Board,  President and Chief Executive Officer of the Company and Chairman of the
Board of APS since  February  1990. He is also a director of Aztar  Corporation,
Bank One Arizona Corporation and Bank One Arizona, N.A.


                          CERTAIN SECURITIES OWNERSHIP

     At March 24, 1995, shares of the Company's common stock  beneficially owned
by the indicated persons, groups or entities were as follows:

                                                  Shares
                                                Beneficially            Percent
                                                  Owned (1)             of Class
Non-Employee Directors and Nominees             ------------            -------
- -----------------------------------
Pamela Grant (2)                                   26,200
Roy A. Herberger, Jr.                               1,000
Martha O. Hesse                                    15,700
William S. Jamieson, Jr. (2)                        3,115
Humberto S. Lopez                                   1,000
John R. Norton III (2)                             33,500
Donald N. Soldwedel (2)(3)                         31,326
Douglas J. Wall                                    27,705

Employee Directors and Officers
- -------------------------------
O. Mark DeMichele (2)                             188,636
Henry B. Sargent (2)                              133,558
Richard Snell                                     382,410

Other Officers Named on Page 9
- ------------------------------
Michael S. Ash                                     20,223
Arlyn J. Larson (2)                                34,693
Nancy E. Newquist                                  15,931
Faye Widenmann                                     29,031

All directors, nominees and executive             944,028                  1.08%
 officers as a group (15 persons) (2)
- -------------------------------------
5% Beneficial Owners (4)
- ------------------------
Mellon Bank                                     7,674,000 (4)              8.78%
One Mellon Bank Center
Pittsburgh, PA 15258


- ------------
(1)  Includes  shares  which may be  acquired by the  exercise of stock  options
     within 60 days as follows: 24,500 each for Ms. Grant and Messrs.  Soldwedel
     and Wall;  17,500  for Mr.  Norton;  14,000 for Ms.  Hesse;  95,506 for Mr.
     DeMichele;  81,793 for Mr.  Sargent;  337,499 for Mr. Snell;  5,004 for Mr.
     Ash;  21,096  for Mr.  Larson;  7,033  for  Ms.  Newquist;  13,510  for Ms.
     Widenmann;  and 666,441 for all directors  and officers as a group.  In the
     case of  officers,  also  includes  shares of  restricted  stock and vested
     shares in the Company's employee savings plan.

(2)  Includes in the cases of: Mr.  DeMichele,  43,005 shares held in a trust in
     which  investment and voting power is shared;  Mr.  Sargent,  23,681 shares
     held in a trust in which investment and voting power is shared;  Ms. Grant,
     400 shares owned by a trust as to which she disclaims  beneficial interest;
     Mr. Jamieson,  615 shares held by his wife; Mr. Norton,  500 shares held by
     his wife,  500 shares in a  profit-sharing  plan and 2,500 shares held in a
     trust for Mr.  Norton's  late  mother for which he serves as  trustee;  Mr.
     Soldwedel,  6,826  shares  held in a trust in which  investment  and voting
     power is shared;  Mr.  Larson,  5,576 shares held in joint tenancy with his
     spouse;  and in the case of the group,  81,588 shares as to which voting or
     investment power is shared with others.

(3)  Mr.  Soldwedel,  at  mandatory  retirement  age,  is not  standing  for re-
     election as a director.

(4)  A joint Schedule 13G filing with the Securities and Exchange  Commission as
     of  December  31,  1994 by Mellon  Bank and  certain  of its  subsidiaries,
     reporting sole voting power as to 5,564,000 shares;  shared voting power as
     to 3,000 shares;  sole dispositive power as to 6,848,000 shares; and shared
     dispositive   power  as  to   826,000   shares.   The   Company   makes  no
     representations as to the accuracy or completeness of such information.


                          THE BOARD AND ITS COMMITTEES

     The full Board of Directors met 13 times during 1994. No director  attended
fewer than 75% of the meetings of the full Board and of the  committees on which
he or she served.

     The Audit Committee of the Board reviews the  performance and  independence
of the Company's independent  accounting firm, makes an annual recommendation to
the full Board with  respect to the  appointment  of the firm for the  following
year,  approves the scope of the work to be  performed  and solicits and reviews
the firm's  recommendations.  The  Committee  also  consults  with the Company's
internal audit group and periodically reviews the relationship among that group,
management of the Company and its subsidiaries and its independent  accountants.
The  Committee  met 3 times in 1994;  its  members  were Ms.  Hesse and  Messrs.
Herberger, Jamieson, Soldwedel and Wall (Chairman).

     The Human Resources Committee makes  recommendations to the full Board with
respect to prospective  Board members and officers and with respect to executive
salaries,  bonuses and benefits.  (See page 17 for the  procedures for proposing
nominations to the Board).  The Committee also makes stock option and restricted
stock  grants,  and  regularly  reviews  the  Company's  policies  in all of the
foregoing areas. Its report on executive  compensation  policy follows,  and its
members are  identified at the end of that report.  The Committee met 4 times in
1994.

     Non-employee  directors  receive an annual  retainer  consisting of $12,000
cash and 500 shares of Pinnacle West common  stock;  to receive the 500 shares a
director  is  required to already own 500 shares in his or her first year on the
board, and that ownership  requirement increases by 500 shares annually until it
reaches 2,500  shares.  With certain  exceptions,  non-employee  directors  also
receive $900 for each board meeting attended and $700 for each committee meeting
attended.

     Effective  January 1,  1995,  the  Company  adopted a  retirement  plan for
non-employee directors which provides, with certain exceptions,  to non-employee
directors  over the age of 65 upon  their  retirement  from the  Board,  for the
payment of a $12,000  annual  benefit for each year that he or she served on the
Board prior to age 65.


                        HUMAN RESOURCES COMMITTEE REPORT

     The Human Resources  Committee,  composed solely of outside  directors,  is
responsible  for  making  decisions   regarding  executive   compensation.   The
Committee's  overall  compensation  philosophy  is to  (i)  attract  and  retain
qualified   individuals  critical  to  the  Company's  success,  (ii)  reinforce
strategic  objectives  through the use of  incentive  compensation  programs and
(iii) promote long-term stock ownership by executives and directors.

     The Committee applies its own compensation philosophy (and specifically its
preference  to  shift  total  compensation  toward  rewarding   performance)  to
comparative information provided by its consultants.  In 1994 the Committee used
the services of two  independent  compensation  consulting  firms selected by it
after an interview  process  conducted by the Committee's  Chairman.  Both firms
provided the Committee with comparative practices of other organizations engaged
primarily in the electric utility business and having characteristics similar to
the  Company  in terms of size  (including  assets  under  management),  nuclear
generation and diversification.  Additional  information from market surveys was
also provided to the Committee.

     Finally, the Committee formulates its own views as to the responsibilities,
skills,  experience and performance of the respective  executive officers,  with
input from Mr. Snell as to performances other than his own.

     Base  Salaries.  Based on the foregoing,  in 1994 the Committee  approved a
salary  increase  for  one  executive  officer  as a  result  of  her  increased
responsibilities and minor salary adjustments for other executive officers.  The
base salaries of Messrs. Sargent and Snell were left unchanged.

     Bonuses.  Cash  bonuses  payable  for any year are  predicated  on targeted
levels of corporate performance established by the Committee at the beginning of
the year.  Performance  is assessed by the Committee  after the end of the year;
discretion  is  exercised  in limited  areas where the  Committee's  judgment is
called for by the bonus plan.

     For  1994 the  plan  stipulated  that no  bonuses  would  be paid  unless a
dividend on common stock had been declared at an increased annual rate. Provided
this  stipulation  was met, the  predominant  determinants  of bonus levels were
per-share  earnings,  corporate net cash flow and the  formulation of objectives
for guiding the Company's future direction.

     At the end of the year the Committee  totalled the  attainment  factors for
the several  determinants to produce a composite attainment factor common to all
officers and multiplied  that by a  predetermined  percentage of salary (50% for
Mr.  Snell,  35% for Mr.  Sargent and 25% for all other  officers)  to determine
actual  bonuses  to be paid.  The  bonuses  so  arrived  at and paid  reflect  a
composite attainment factor somewhat above that targeted in the 1994 plan.

     Equity  Participation.  The Committee believes that the ultimate measure of
management's  performance is its ability to deliver  rewards to  shareholders in
the form of share price  appreciation  and rising  dividends over time. To those
ends, the Committee began in the fall of 1990 to make systematic grants of stock
options  and  restricted  stock to  officers  and key  management  employees  of
Pinnacle West and its subsidiaries in order that they could participate in those
rewards (if earned) through stock ownership.

     The  Committee  further  believes that senior  management  personnel of the
Company  and  its  subsidiaries  should  have a  significant,  ongoing  personal
investment in the Company. To that end,  restricted stock grants,  besides being
compensatory  in  nature,  are  utilized  by  the  Committee  to  encourage  the
attainment  and retention of targeted  levels of individual  stock  ownership by
conditioning their vesting upon the ownership of certain numbers of shares for a
predetermined  period of time. This restriction  provides a financial  incentive
for employees to maintain a value of stock ownership that, for officers,  ranges
from 1 to 1.25 times annual salary.

     The size of awards made to  participants  in the program is  determined  by
making assumptions as to how, generally, the stock should perform if the Company
achieves its  longer-term  goals,  and each grant is then determined by bringing
the recipient's total compensation to a level approximately equal to or slightly
ahead of competitive levels, provided that the stock performs as assumed.

     Tax  Consideration.  Pursuant  to a law  enacted  in 1993,  publicly-traded
corporations  generally will not be permitted to deduct,  for federal income tax
purposes, annual compensation in excess of $1 million paid to any of certain top
executives,    except   to   the   extent   the   compensation    qualifies   as
"performance-based".  The Committee  believes that none of the Company's  future
deductions for currently awarded  compensation to its executive  officers should
be disallowed under this law. However,  because the Internal Revenue Service has
not  yet  promulgated  final  interpretative  regulations,  the  Company  cannot
determine the law's impact with  complete  certainty.  The Committee  intends to
review this issue periodically.

     CEO  Compensation.  Mr.  Snell's  annual  salary  level and initial  equity
participation  (stock option and  restricted  stock  awards) were  negotiated in
January of 1990 as part of the  employment  agreement  summarized on page 14. In
those  negotiations,  the  compensation  levels and equity  participation he was
leaving behind at his former  employer were taken into account,  along with then
prevailing practices at Pinnacle West.

     In the five years that Mr. Snell has been with the Company, he has received
a  single  base  salary  increase  of  3%.   Consistent  with  its  compensation
philosophy,  the  Committee  has,  instead,  emphasized   reward-for-performance
through the bonus plan and equity participation grants.

     The foregoing report of the Human Resources Committee is provided
by its members: Ms. Grant (Chairman), Ms. Hesse and Messrs. Norton,
Soldwedel and Wall.


                         STOCK PERFORMANCE COMPARISONS

     The annual  changes for the five-year  period shown in the following  graph
are based on the  assumption  that $100 was  invested on the last trading day in
1989 in Pinnacle West stock and in the market represented by each of two indices
(the Dow Jones Equity Market Index and the Edison  Electric  Institute  Index of
100 Investor-Owned Electrics), and that any dividends were reinvested.


                 PNW      DJ Equity       EEI 100

12/31/89       100.00       100.00         100.00
12/31/90        89.89        96.07         101.37
12/31/91       156.18       127.24         130.64
12/31/92       183.15       138.19         140.59
12/31/93       202.92       151.93         156.22
12/31/94       185.62       153.10         138.14


                             EXECUTIVE COMPENSATION


     The following tables on compensation and stock options relate to all of the
executive officers of the Company, including its chief executive officer.

<PAGE>

                           Summary Compensation Table


                                                      Long-Term
                                                     Compensation
             Annual Compensation
                                             ----------------------------
                                                        Awards
- -------------------------------------------------------------------------------
Name and                                     Restricted               All Other
Principal                                       Stock                  Compen-
Position           Year  Salary(1)   Bonus    Awards(2)     Options   sation(4)
- --------           ----  ---------  -------  -----------    --------  ---------

Michael S. Ash     1994  $116,946   $35,923    $19,000       5,000      $2,984
Corporate Counsel  1993   114,054    22,609     22,125       5,000       3,459
                   1992   106,615    22,160     19,563       5,000       2,608

Arlyn J. Larson    1994  $131,183   $40,296    $22,800       6,000      $6,200
VP Corporate       1993   128,075    25,361     24,338       5,500       6,128
Planning           1992   126,668    26,416     21,519       5,500       4,737

Nancy E. Newquist  1994  $125,154   $38,894    $22,800       6,000      $3,787
VP & Treasurer     1993   114,054    22,609     22,125       5,000       4,000
                   1992   103,477    21,480     19,563       5,000       2,876

Henry B. Sargent   1994  $315,180  $135,133    $76,000(3)   20,000     $33,835
Exec. VP & CFO     1993   315,181    92,947     95,138      21,500      34,738
                   1992   327,302   102,402     84,119      28,500      40,903

Richard Snell      1994  $515,000  $252,350   $114,000      30,000     $29,560
Chairman,          1993   515,000   202,498    110,625      25,000      37,104
President & CEO    1992   534,808   180,000     97,813      32,000      37,699

Faye Widenmann     1994  $116,946   $35,923    $19,000       5,000      $3,139
VP Corporate       1993   114,054    22,609     22,125       5,000       3,407
Administration and 1992   107,595    22,372     19,563       5,000       3,126
Secretary

(1)  Employees of the Company are paid every two weeks,  which normally  results
     in their receiving 26 paychecks per year. Approximately once every 11 years
     an extra pay period occurs; 1992 was such a year.

(2)  The  value of the  restricted  stock is based on the  closing  price of the
     Company's  common stock on the date the restricted  stock was granted.  The
     restrictions  lapse on most restricted stock awards upon (i) the passage of
     three years from date of grant or upon  retirement  after the age of 60 and
     (ii) the  holding of certain  numbers of  unrestricted  shares for  certain
     periods of time, as determined by the Human Resources Committee at the time
     of  grant.  Any  dividends  paid on  restricted  stock  will be held by the
     Company until the  restrictions  lapse. The number and value (at market) of
     aggregate  restricted  shareholdings  as of the end of 1994 were: Mr. Ash -
     3,000 shares,  $58,875; Mr. Larson - 3,400 shares,  $66,725; Ms. Newquist -
     3,200 shares,  $62,800; Mr. Sargent - 12,600 shares,  $247,275; Mr. Snell -
     16,000 shares, $314,000; and Ms. Widenmann - 3,000 shares, $58,875.

(3)  Mr.  Sargent,  who is 60 years old, has  announced  his intention to retire
     from the Company at the end of June 1995.  Upon Mr.  Sargent's  retirement,
     the "time"  restriction on his 1994  restricted  stock award (4,000 shares)
     will lapse.

(4)  The  figures  given in this  column for 1994  consist  of Company  matching
     contributions to the Company's employee savings plan: Mr. Ash - $2,609, Mr.
     Larson - $3,936,  Ms. Newquist - $3,466,  Mr. Sargent - $4,864, Mr. Snell -
     $0, and Ms.  Widenmann  - $2,609;  the  above-market  portion  of  interest
     accrued under a deferred  compensation  plan:  Mr. Ash - $224, Mr. Larson -
     $282, Ms. Newquist - $151, Mr. Sargent - $727, Mr. Snell - $1,636,  and Ms.
     Widenmann - $199;  premiums  paid by the Company for  additional  term life
     insurance:  Mr. Ash - $151, Mr. Larson - $1,983,  Ms.  Newquist - $169, Mr.
     Sargent - $4,243, Mr. Snell - $4,674, and Ms. Widenmann - $332; and amounts
     paid to Messrs.  Sargent and Snell for service as  directors  of APS in the
     amounts of $24,000 and $23,250 respectively.


                             Option Grants in 1994

- --------------------------------------------------------------------------------
                               Individual Grants

                               Percentage of
                    Options    Total Options
                    Granted    Granted to All  Exercise               Grant Date
                    in 1994     Employees in     Price    Expiration    Present
        Name      (Shares)(1)        1994     (per share)    Date       Value(2)
- ----------------- -----------  -------------  ----------- ----------  ---------
Michael S. Ash       5,000       1.08%          $19.00    11/16/2004    $19,000

Arlyn J. Larson      6,000       1.29%          $19.00    11/16/2004    $22,800

Nancy E. Newquist    6,000       1.29%          $19.00    11/16/2004    $22,800

Henry B. Sargent    20,000       4.32%          $19.00    11/16/2004    $50,200

Richard Snell       30,000       6.48%          $19.00    11/16/2004   $105,000
 
Faye Widenmann       5,000       1.08%          $19.00    11/16/2004    $19,000

(1)  All options were granted on November 16, 1994 and become exercisable at the
     rate of one-third of the grant annually  starting on November 16, 1995. All
     options not already  exercisable  will become  exercisable if an individual
     retires  on or after the age of 60, as Mr.  Sargent  intends  to do in June
     1995. No SARs have been granted.

(2)  The Black-Scholes  option pricing model was chosen to estimate the options'
     value. The basic assumptions used in the model were expected  volatility of
     .215;  risk-free rate of return of 7.74%;  dividend yield of 4.5%; and time
     to exercise of five years, though in the case of Mr. Sargent and Mr. Snell,
     the time to exercise and  corresponding  risk-free rates of return were two
     years, 7.45% and four years, 7.81%, respectively.


<TABLE>

                        Option Exercises in 1994 and Year-End Values
<CAPTION>

===========================================================================================================
                                                Number of Securities                 Value of Unexercised
                                           Underlying Unexercised Options            In-The-Money Options
                                                 at Fiscal Year-End                 at Fiscal Year-End (1)
                                           ----------------------------------------------------------------
                      Shares
                    Acquired On     Value
     Name             Exercise    Realized     Exercisable  Unexercisable        Exercisable  Unexercisable
- ----------------------------------------------------------------------------------------------------------
<S>                    <C>        <C>            <C>            <C>              <C>             <C>

Michael S. Ash         5,000      $47,500          5,004        10,001               $6,575       $3,229
- ----------------------------------------------------------------------------------------------------------
Arlyn J. Larson            0            0         20,247        11,501              $71,372       $3,864
- ----------------------------------------------------------------------------------------------------------
Nancy E. Newquist          0            0          9,980        11,001              $13,131       $3,854
- ----------------------------------------------------------------------------------------------------------
Henry B. Sargent           0            0         75,190        41,501             $106,520      $12,947
- ----------------------------------------------------------------------------------------------------------
Richard Snell              0            0        337,499        55,001           $2,380,913      $19,270
- ----------------------------------------------------------------------------------------------------------
Faye Widenmann             0            0         12,735        10,001              $19,583       $3,229
==========================================================================================================


(1)  The value of options  equals the market value of Pinnacle West common stock
     at December  31, 1994  ($19.625  per share),  minus the  exercise  price of
     options,  and includes only those  options the exercise  price of which was
     less than market value at year-end.

</TABLE>



                            Executive Benefit Plans

     Employees' Retirement Plan and Supplemental Excess Benefit Retirement Plan.
The Company  maintains  a  retirement  plan and a  supplemental  excess  benefit
retirement  plan for  employees  and  employees  of  certain  subsidiaries.  The
following table  illustrates the annual benefits,  calculated on a straight-life
annuity  basis,  that  would be  provided  under  these  plans to the  Company's
officers who retire at the indicated compensation and longevity levels.



 Average Annual                          Years of Service
                    -----------------------------------------------------------
Compensation(a)            5(b)           10              20           25(c)
- -------------------------------------------------------------------------------


         $ 100,000      $ 15,000       $ 30,000        $ 50,000       $ 60,000

           150,000        22,500         45,000          75,000         90,000

           200,000        30,000         60,000         100,000        120,000

           250,000        37,500         75,000         125,000        150,000

           300,000        45,000         90,000         150,000        180,000

           350,000        52,500        105,000         175,000        210,000

           400,000        60,000        120,000         200,000        240,000

           450,000        67,500        135,000         225,000        270,000

           500,000        75,000        150,000         250,000        300,000

           550,000        82,500        165,000         275,000        330,000

           600,000        90,000        180,000         300,000        360,000

           650,000        97,500        195,000         325,000        390,000

           750,000       112,500        225,000         375,000        450,000

- ------------
(a)  Compensation  under the  retirement  plan  consists  solely of base salary,
     including any amounts  voluntarily  deferred  under the  Company's  savings
     plan.  While the  retirement  plan  does not  include  amounts  voluntarily
     deferred under deferred  compensation plans,  bonuses or incentive pay, the
     supplemental  excess  benefit  retirement  plan does  include,  subject  to
     certain exceptions, these additional components of compensation in addition
     to  base  salary.   For  purposes  of  the  employee's   retirement   plan,
     compensation  in excess of $150,000  (as adjusted  for  cost-of-living)  is
     disregarded.

(b)  Although  years of service begin  accumulating  on the date of  employment,
     there is no vesting of  interests  under the plan until the  completion  of
     five years of service.

(c)  Although the maximum number of years used in calculating benefits under the
     employees' retirement plan is 33 1/3, a greater maximum benefit is achieved
     under the  supplemental  excess benefit  retirement  plan after 25 years of
     service.

     For officers,  the Company's  supplemental  excess benefit retirement plan,
amended effective January 1, 1994, provides enhanced benefits.  Benefits payable
under this plan that are in excess of the benefits  payable  under the Company's
retirement plan (which,  as a qualified defined benefit pension plan, is limited
pursuant to the Internal  Revenue Code),  are payable from the general assets of
the Company. The number of credited years of service for each of the individuals
named on page 9 and their 1994 remuneration  covered by plans of the Company are
as follows: Mr. Ash -- 10 years, $139,909; Mr. Larson -- 14 years, $156,941; Ms.
Newquist -- 8 years,  $149,609;  Mr. Sargent -- 33 1/3 years, 408,127; Mr. Snell
- -- 5 years (see  description  of Mr. Snell's  employment  agreement on page 14),
$717,498;  and Ms.  Widenmann -- 17 years,  $139,909.  The amounts  shown in the
table above are not expected to be subject to any reduction or offset for Social
Security benefits or other significant amounts.

     Supplemental Executive Benefit Plan. Effective January 1, 1992, the Company
established a supplemental executive benefit plan to provide certain benefits to
directors and officers of the Company and its  subsidiaries  upon the occurrence
of certain events, which generally include bankruptcy, the sale of substantially
all of the Company's  assets,  a merger or consolidation in which the Company is
not the surviving  entity,  certain  changes in the  composition of the Board of
Directors or someone acquiring 20% or more of the Company's voting stock. Assets
to be used to fund the plan are held in an irrevocable trust.

     The plan provides two benefits -- a participant's benefit and an employer's
benefit.  The  participant's  benefit,  to be determined  annually by the plan's
administrative committee, will be paid in a lump sum to a participant in January
of the year following the date of the  occurrence of one of the above  mentioned
events,  provided that the participant  meets certain  conditions of employment.
The  employer  benefit  is the  amount in the trust  that is not needed to pay a
participant's  benefit. It will be paid in a lump sum to the Company when one of
the participants terminates employment for reasons which prevent him or her from
qualifying  for a  participant's  benefit,  or when  there is an  asset  balance
remaining  in the trust  after  payment of the  benefit  and such assets are not
necessary to fund any other participant's plan benefits.

     Executive  Severance  Arrangements.  The Company has entered into severance
agreements,  which are identical in content, with each of its executive officers
except Mr. Snell (see the  discussion of his  employment  agreement on page 14).
These  agreements  are intended to provide  stability in key  management  of the
Company.  Under the  agreements  each  officer  will receive a payment and other
severance  benefits  having an  aggregate  value of not more than 2.99 times the
officer's "base income" (the average of the officer's annual  compensation  over
the five years  preceding  the year of a "change  of  control")  if,  during the
three-year  period  following a change of control of the Company,  the officer's
employment is terminated  or the terms and  conditions of his or her  employment
are significantly and  detrimentally  altered.  "Change of control" includes any
change of control event required to be reported  under the  Securities  Exchange
Act of  1934,  an  unrelated  third  party's  acquisition  of 20% or more of the
Company's  voting stock or  substantially  all of the assets of the  Company,  a
merger or  acquisition  of the Company in which the Company is not the surviving
corporation,  a change in the majority of the members of the Company's  Board of
Directors over a two-year period,  which change is not approved by two-thirds of
the members of the Board then serving who were members  immediately prior to the
change,  or the filing of a voluntary  or  involuntary  petition  of  bankruptcy
(other than for  liquidation or  dissolution)  which is not dismissed  within 30
days.  No severance  benefits will be payable to an officer who has attained age
65 or whose  termination  is on account of  retirement,  voluntary  termination,
disability  or death or for  "cause" as defined in the  agreements.  Each of the
agreements  terminates  on December  31st of each year upon six months'  advance
notice by the Company to the officer;  if the six months'  advance notice is not
given,  the agreements will continue for successive  one-year  periods until the
notice is given.

     Mr. Snell's Employment Agreement.  Mr. Snell and the Company are parties to
an employment  agreement  setting forth the terms of his employment as President
and Chief Executive Officer of the Company. The agreement was for a term of five
years,  beginning on February 5, 1990,  and was  recently  amended to extend his
term of employment by an additional  two years.  The agreement may be terminated
by Mr.  Snell at any time upon 120 days' prior  written  notice to the  Company.
Under the agreement Mr. Snell is entitled to a base salary of $500,000 per year,
subject to periodic appraisal by the Board or a committee thereof, as well as to
such bonus  payments  as may be  declared  from time to time by the  Board.  The
agreement  entitles  Mr. Snell to  participate  in the  employee  benefit  plans
generally  available to the Company's  employees,  and in the Company's deferred
compensation plan, supplemental excess benefit retirement plan, and stock option
plan. Mr. Snell is also entitled to a supplemental  pension under the agreement.
For purposes of determining his supplemental pension benefits, Mr. Snell's years
of  service on  February  5, 1990 were  assumed  to be 29 years,  and he will be
credited with an additional year for each year of employment thereafter,  not to
exceed 33 1/3 years. The supplemental  pension benefit is not payable,  however,
if  there is a final  determination  that he has  breached  the  agreement.  The
agreement also contains "change of control" benefit  provisions which are in all
material  respects  identical  to those  contained in the  severance  agreements
entered into between the Company and each of its other  executive  officers (see
page 13).


                               LEGAL PROCEEDINGS

     In 1989 a  shareholder  derivative  lawsuit was filed in the United  States
District Court for Arizona  naming  certain of the Company's  current and former
directors  as  defendants.  The lawsuit  generally  alleged  breach of fiduciary
duties  by the  directors  in  connection  with  the  Company's  diversification
activities,  and  alleged  violation  of  federal  securities  laws by a  former
director in  connection  with the sale of  MeraBank to the Company in 1986.  The
plaintiffs  requested,  on the Company's  behalf,  unspecified  compensatory and
punitive damages.  A settlement  agreement that would resolve this lawsuit along
with  others  to which the  Company  or its  officers  and  directors  have been
parties,  has been approved by the court.  That  settlement  was appealed by two
non-settling  individuals,  and in March 1995 the  appeals  court  affirmed  the
settlement.

                         ITEM 2 - SHAREHOLDER PROPOSAL

     The Company has been advised that Ms.  Jeanne Rossi (owner of record of 300
shares),  P.O.  Box 249,  Boonville,  California  95415,  intends to present the
following proposal at the 1995 annual meeting. The proposal, for which the Board
of Directors and the Company accept no  responsibility,  is set forth below. The
Board opposes this proposal for the reasons stated following the proposal.

     Proposal Text

     "The  shareholders  of Pinnacle West Capital request the Board of Directors
take the necessary steps to amend the company's  governing  instruments to adopt
the  following:  Beginning on the 1996  Pinnacle  West  Capital  fiscal year all
members of the Board of  Director's  total  compensation  will be 2000 shares of
Pinnacle West Capital common stock each year. No other  compensation of any kind
will be paid."

     Shareholder's Supporting Statement

     "For many years the Rossi family have been submitting for shareholder vote,
at this  corporation as well as other  corporations,  proposals aimed at putting
management on the same playing field as the shareholders. This proposal would do
just that.

     'A few  corporations  have seen the  wisdom in paying  directors  solely in
stock. Most notably, Scott Paper and Travelers.  Ownership in the company is the
American  way.  We feel that this method of  compensation  should be welcomed by
anyone who feels they have the ability to direct a major corporation's fortunes.

     'The  directors  would receive  2,000 shares each year. If the  corporation
does  well,  the  directors  will make more money in the value of the stock they
receive and the dividend that usually rise with more profits.  If things go bad,
they will be much more  inclined  to correct  things,  because it will be coming
directly  out of  their  pockets.  Instead  of the  way it is  done  now,  where
directors receive the same compensation for good or bad performance.

     'In  1988  our  dividend  was  2.80.  It is now 90  cents.  It is time  for
management to take the same  consequences  up or down as we  shareholders.  This
proposal does just that."

     Board of Directors' Statement in Opposition

     From 1990 to 1993 Ms. Rossi has advanced a number of shareholder  proposals
similar to the one that is described  above.  The  proposals all sought to align
the financial  interests of directors  with those of  shareholders  by proposing
either  that a director  must own a certain  number of shares of  Pinnacle  West
common stock in order to qualify as a director, or that common stock comprise at
least  part  of a  director's  total  compensation.  All  of Ms.  Rossi's  prior
proposals received less than 20% of the votes cast.

     The Board agrees that the  directors'  proprietary  interest in the Company
should be  encouraged;  that is why it has always been a  requirement  that each
director be a shareholder in the Company. That is also why the Board proposed at
the 1994 annual meeting the adoption of a Director Equity  Participation Plan, a
substantial  purpose of which was to encourage  stock ownership by directors and
to provide  them with further  incentive  to work for the best  interests of the
Company  and its  shareholders.  That  plan  received  the  affirmative  vote of
approximately  78% of the votes cast at that meeting and was  implemented  as of
July 1, 1994 (see discussion of director compensation on page 6).

     It is  interesting  to note that,  based upon the closing price of Pinnacle
West  common  stock on March 24,  1995 ($21 per  share),  directors  would  have
received a greater value in 1994 under Ms.  Rossi's  proposal than they actually
did under the Company's current policy.

     Given the relatively small percentage of shareholder votes cast in favor of
Ms. Rossi's proposals over the past several years, and the overwhelming approval
and  implementation of the Directors' Equity  Participation  Plan last year, the
Board  believes that  shareholders  have had ample  opportunity  to consider the
issue of director  compensation,  and that they have  agreed with the  Company's
policies.

     THE  BOARD  THEREFORE  RECOMMENDS  A VOTE  AGAINST  THE  ABOVE  SHAREHOLDER
PROPOSAL.


                            SECTION 16 REQUIREMENTS

     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
officers and directors to file reports of ownership of Company equity securities
with the Securities and Exchange Commission and the New York Stock Exchange.  To
the best of the  Company's  knowledge,  during 1994 its officers  and  directors
complied  with all Section  16(a) filing  requirements,  except as follows.  Mr.
Snell  may  have  been  required  to  file a Form 4,  Statement  of  Changes  in
Beneficial Ownership, to report the sale of 3,500 shares of Company common stock
that had been held by a trust  created  by his late  father.  Shortly  after his
father's  death Mr.  Snell  assumed  the shared  responsibility  of the  trust's
investments;  however, the co-trustee,  a bank, sold the stock and Mr. Snell was
not informed until after the December 10, 1994 filing deadline.  Therefore,  the
Form 4 was not filed until January 6, 1995.  In addition,  one Form 4, for Jaron
Norberg, an officer of APS, should have been filed by June 10, 1994, but was not
filed until October 3, 1994.


                                    GENERAL

      Cost of Solicitation.  The cost of the solicitation of proxies, which will
be by mail,  will be borne by the Company.  Brokerage  houses and others will be
reimbursed  for  their  out-of-pocket   expenses  in  forwarding   documents  to
beneficial owners of stock.

     Auditors.  It is contemplated that the Company's financial statements as of
December  31,  1995 and for the year then ended will be  examined  by Deloitte &
Touche LLP,  independent  certified public accountants.  Representatives of that
firm are expected to be present at the annual  meeting with the  opportunity  to
make a statement if they so desire and to be available to respond to appropriate
questions.

     Voting Procedures. A majority of the outstanding shares entitled to vote in
person or by proxy at the meeting  will  constitute  a quorum for the conduct of
business.

     For the election of directors, the individuals receiving the highest number
of votes will be elected.  The number of votes to which each shareholder will be
entitled is to be determined by multiplying the number of shares of common stock
owned as of the Record Date by the number of  directors  to be elected,  and any
shareholder  may  cumulate  his or her votes by casting them all in person or by
proxy for any one nominee, or by distributing them among two or more nominees.

     In voting on the shareholder proposal, each shareholder will be entitled to
cast  votes  equal  to the  number  of  shares  of  common  stock  owned  by the
shareholder  as of the  Record  Date.  Approval  of the  proposal  requires  the
affirmative vote of a majority of the shares represented at the meeting. Proxies
returned  indicating  the  shareholder's  wish to  abstain  from  voting  on the
shareholder  proposal are considered to be shares present,  and such shares will
be used in determining the percentage of shares that voted on the proposal.

     Broker  "non-votes"  with respect to any matter are not  considered  shares
present and will not affect the outcome of the vote on such matter.

     Nominations to the Board.  A shareholder  wishing to propose the nomination
of an individual  for election to the Company's  Board of Directors  must submit
his or her recommendation to the Company in writing,  and in accordance with the
applicable  provisions of the Company's Articles of Incorporation and Bylaws, so
as to be  received by the Office of the  Secretary  no later than  November  24,
1995. Copies of the Company's Articles of Incorporation and Bylaws are available
upon written request delivered to the Office of the Secretary.

     Shareholder  Proposals For Next Annual  Meeting.  In order to be considered
for  inclusion  in the proxy  statement  and form of proxy  relating to the 1996
annual  meeting  of  the  Company's  shareholders,  a  proposal  intended  by  a
shareholder  for  presentation  at that meeting must be submitted in  accordance
with the applicable rules of the Securities and Exchange Commission and received
by the Company at its  principal  executive  offices on or before  December  21,
1995. Proposals to be presented at the annual meeting which are not intended for
inclusion  in the  proxy  statement  and  form of  proxy  must be  submitted  in
accordance  with the applicable  provisions of the Company's  Bylaws,  a copy of
which  is  available  upon  written  request  delivered  to  the  Office  of the
Secretary.  The Company  suggests that proponents  submit their proposals to the
Office of the Secretary by Certified Mail -- Return Receipt Requested.

     Location of Meeting.  For those  shareholders  wishing to attend the annual
meeting,  there are maps depicting the location of the Mesa Community Conference
Center  printed on the facing pages just inside the back cover of this document.
Adequate free parking should be available.



<PAGE>

                                   PROXY CARD

                       PINNACLE WEST CAPITAL CORPORATION
                                 P.O. Box 52135
                             Phoenix, Arizona 85072
                                  
- -------------------------------------------------------------------------------

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR THE ANNUAL 
MEETING ON MAY 17, 1995

The undersigned  hereby appoints  Richard Snell and Faye Widenmann,  and each of
them,  proxies for the  undersigned,  each with full power of  substitution,  to
attend the Annual Meeting of Shareholders of Pinnacle West Capital  Corporation,
to be held May 17, 1995 at ten-thirty a.m., Phoenix time, and at any adjournment
thereof,  and to vote as  specified in this Proxy all the shares of stock of the
Company which the undersigned would be entitled to vote if personally present.

Voting with respect to the election of Directors  and the  shareholder  proposal
may be indicated on the reverse of this card.  Nominees for Director are: Roy A.
Herberger, Jr., Henry B. Sargent and Humberto S. Lopez.

Your vote is important! Please sign and date on the reverse and return promptly
in the enclosed postage-paid envelope.

This proxy when properly executed will be voted in the manner directed herein. 
If no direction is made, it will be voted FOR the election of Directors and 
AGAINST proposal 2.

The Board of Directors recommends a vote FOR the election of Directors.

1. Election of Directors             FOR*              WITHHELD
    (see other side)    
                                     / /                 / /

*For all nominees, except vote withheld from the following:


- ----------------------------------------------------------

The Board of Directors recommends a vote AGAINST proposal 2.

2. Shareholder proposal relating to director compensation.

               FOR            AGAINST           ABSTAIN

               / /             / /                / /

3. In their discretion, the Proxies are to vote upon such other business as may
   properly come before the meeting.

                    
                              ----------------------------------------------
                              Signature                          Date


                              ----------------------------------------------
                              Signature                          Date

                              Please sign as your name(s) appear to the left.
                              Joint owners should both sign. Fiduciaries, 
                              attorneys, corporate officers, etc. should state
                              their capacities.

                              ANY PROXY GIVEN PREVIOUSLY IS HEREBY REVOKED.



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