PINNACLE WEST CAPITAL CORP
DEF 14A, 1996-04-01
ELECTRIC SERVICES
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                Proxy Statement Pursuant to Section 14(a) of the
                        Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

     [ ]   Preliminary Proxy Statement
     [ ]   Confidential, for Use of the Commission Only (as permitted by Rule
           14a-6(e)(2))
     [X]   Definitive Proxy Statement
     [ ]   Definitive Additional Materials
     [ ]   Soliciting Material Pursuant to Sec. 240.14a-11(c) or Sec. 240.14a-12

                       PINNACLE WEST CAPITAL CORPORATION
                    ----------------------------------------
                (Name of Registrant as Specified in Its Charter)

                                  Michael Ash
                                  -----------
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

[X] $125 per Exchange Act Rules 0-1l(c)(1)(ii), 14a-6(i)(1), 14a-6(j)(2) or Item
    22(a)(2) of Schedule 14A.

[   ] $500 per each  party to the  controversy  pursuant  to  Exchange  Act Rule
    14a-6(i)(3).

[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     1) Title of each class of securities to which transaction applies:

     2) Aggregate number of securities to which transaction applies:

     3) Per unit  price  or  other  underlying  value  of  transaction  computed
        pursuant  to  Exchange  Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):

     4) Proposed maximum aggregate value of transaction:

     5) Total fee paid:

[ ] Fee paid previously with preliminary materials.

[   ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
    Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
    paid  previously.  Identify the previous  filing by  registration  statement
    number, or the Form or Schedule and the date of its filing.

     1) Amount Previously Paid:

     2) Form, Schedule or Registration Statement No.:

     3) Filing Party:

     4) Date Filed:
<PAGE>
                        PINNACLE WEST CAPITAL CORPORATION
                                 P.O. BOX 52132
                           PHOENIX, ARIZONA 85072-2132

                           NOTICE AND PROXY STATEMENT
                For Annual Meeting of Shareholders to Be Held on
                             Wednesday, May 22, 1996

To Shareholders:

     The  1996  annual  meeting  of   shareholders   of  Pinnacle  West  Capital
Corporation  will be held in the Regency  Ballroom  of the Hyatt  Regency at 122
North Second Street in Phoenix, Arizona at 10:30 a.m. on Wednesday, May 22, 1996
for the following purposes:

     1)  To elect three Class II Directors; and

     2)  To transact such other business as may properly come before the meeting
         or any adjournment thereof.

     Each of the 87,430,441  shares of the Company's common stock outstanding at
the close of business on March 13, 1996  entitles the holder to notice of and to
vote at this meeting or any adjournment  thereof, but shares can be voted at the
meeting only if the holder is present or represented by proxy.

     This Proxy  Statement is furnished in connection  with the  solicitation of
proxies on behalf of the Company's  Board of Directors.  So far as management is
aware, the matters described in this Proxy Statement will be the only ones to be
acted upon at the meeting. If any other matters properly come before the meeting
or any adjournment thereof, the proxy committee named in the enclosed proxy will
vote on those matters in accordance with its judgement.

     Shareholders  are  requested  to mark,  date,  sign and mail  promptly  the
enclosed  proxy. A  postage-paid  envelope is provided for mailing in the United
States.  Being entitled to revoke your proxy at any time before it is exercised,
you may do so and vote your shares in person if you attend the meeting.



                                              By order of the Board of Directors

                                                                  FAYE WIDENMANN
                                                    Vice President and Secretary


Approximate date of mailing to shareholders:
April 1, 1996

<PAGE>
                         ITEM 1 - ELECTION OF DIRECTORS

     The  Company's  Articles of  Incorporation  provide for the division of the
Board of Directors into three classes of  approximately  equal size. The term of
each  directorship  is three  years  and the  terms  of the  three  classes  are
staggered so that only one class is elected by the shareholders annually.

     Three Class II directors are to be elected this year to serve as members of
the Board of Directors until the annual meeting of shareholders in 1999 or until
their  successors  are  elected and  qualified.  Should one or more of the three
nominees  listed below become  unavailable  to serve as a director  prior to the
meeting date,  the proxy  committee  will vote the shares it represents  for the
election  of such  other  persons  as the Board may  recommend  unless the Board
reduces the number of directors in Class II.

     Directors in the other two classes are  identified on the following  pages.
Information  given for all  directors  has been  furnished by each of them as of
March 13, 1996.  The term "APS" refers to Arizona Public  Service  Company,  the
Company's largest subsidiary.


                                    Nominees

- - --------------------------------------------------------------------------------
                   Nominees for Election as Class II Directors
                     (Term to expire at 1999 Annual Meeting)
- - --------------------------------------------------------------------------------


O. Mark DeMichele, 62, has since January 1988 been President and Chief Executive
Officer of APS.  Mr.  DeMichele  previously  served as a director of the Company
from  February 1985 to July 1986 and was reelected as a director in May 1990. He
is also a director of APS.

John R. Norton III, 66, is Chairman of the Board and Chief Executive  Officer of
J.R. Norton Company (agricultural  production),  Phoenix,  Arizona and was first
elected as a director in February 1985. Mr. Norton resigned as a director of the
Company  in  May  1985  to  accept  appointment  as  U.S.  Deputy  Secretary  of
Agriculture,  a position he held until  February  1986.  In February 1986 he was
reelected as a director of the Company.  Mr.  Norton is also a director of Aztar
Corporation, Terra Industries Inc. and APS.

Douglas J. Wall, 68, has been a director since 1985. He is of counsel to the law
firm of Mangum, Wall, Stoops & Warden. Mr. Wall is past President of the Arizona
Board of Regents.


                                        2
<PAGE>
                         Directors Continuing in Office

- - --------------------------------------------------------------------------------
                                Class I Directors
                     (Term to expire at 1998 Annual Meeting)
- - --------------------------------------------------------------------------------


Roy A. Herberger, Jr., 53, has been a director since 1992. He has been President
of the American  Graduate  School of  International  Management,  "Thunderbird,"
since  1989.  Mr.  Herberger  is also a director  of Bank of  America,  Arizona,
MicroAge, Inc. and Express America Holdings Corporation.

Henry B.  Sargent,  61,  has been a  director  since  1985.  In June of 1995 Mr.
Sargent retired as Executive Vice President and Chief  Financial  Officer of the
Company,  a position he had held since 1985. He is currently the President of El
Dorado Investment Company, a subsidiary of the Company. He is also a director of
Megafoods Stores, Inc. and APS.

Humberto S. Lopez,  50, has been a director  since May 1995.  He is President of
HSL Properties (real estate  development and investment),  Tucson,  Arizona.  Of
some 40 real estate  concerns Mr.  Lopez has been  affiliated  with,  four filed
petitions for court protection from creditors under Chapter 11 of the Bankruptcy
Code  between  April 1990 and June 1992 in order to provide  these  entities the
opportunity to reorganize debt associated with the properties they held. Mr.
Lopez is also a director of Bank of Tucson.

- - --------------------------------------------------------------------------------
                               Class III Directors
                     (Term to expire at 1997 Annual Meeting)
- - --------------------------------------------------------------------------------


Pamela Grant, 57, has been a director since 1985. She is a civic leader and from
July 1989 through January 1995 was President of TableScapes,  Inc. (party supply
rentals).  Ms. Grant was President and Chief Executive Officer of Goldwaters,  a
Division of May Department Stores, until April 1988.

Martha O. Hesse,  53, has been a director  since 1991. She is President of Hesse
Gas Company.  In 1990 Ms. Hesse served as Senior Vice President of First Chicago
Corporation  (financial  services) and from 1986 to 1989 she was Chairman of the
Federal Energy Regulatory Commission. She is also a director of American Natural
Resources Co. and ANR Pipeline  Company,  subsidiaries of Coastal Corp.,  and of
Sithe Energies, Mutual Trust Life Insurance, Laidlaw Inc. and APS.

William S. Jamieson, Jr., 52, has been a director since 1991. Since January 1996
he  has  been  an  Associate  with  the  Institute  for  Servant  Leadership  of
Hendersonville,  NC and an Adjunct Member of the Bishop's staff of the Episcopal
Diocese of Phoenix.  Prior to that he was Archdeacon of the Episcopal Diocese of
Arizona.  Mr. Jamieson is also a member of the Special Committee of the Board of
Amerco, the parent company of U-Haul International.

Richard  Snell,  65, has been a director since 1985. He has been Chairman of the
Board,  President and Chief Executive Officer of the Company and Chairman of the
Board of APS since  February  1990. He is also a director of Aztar  Corporation,
Banc One Arizona Corporation and Bank One Arizona, N.A.


                                        3
<PAGE>
                          CERTAIN SECURITIES OWNERSHIP

     At March 1, 1996, shares of the Company's common stock  beneficially  owned
by the indicated persons or groups were as follows:

                                                    Shares
                                                 Beneficially       Percent
                                                   Owned (1)        of Class
                                                   ---------        --------
Non-Employee Directors and Nominees
- - -----------------------------------

Pamela Grant                                        26,300
Roy A. Herberger, Jr.                                1,500
Martha O. Hesse                                     16,200
William S. Jamieson, Jr. (2)                         3,615
Humberto S. Lopez                                    1,500
John R. Norton III (2)                              33,500
Douglas J. Wall                                     28,205

Employee Directors and Officers
- - -------------------------------

O. Mark DeMichele (2)                              208,261
Henry B. Sargent (2)(3)                             37,094
Richard Snell                                      412,573

Other Officers Named on Page 9
- - ------------------------------

Michael S. Ash                                      21,382
Arlyn J. Larson (2)                                 27,053
Nancy E. Newquist                                   19,315
William J. Post                                     56,565
Faye Widenmann                                      26,887

All directors, nominees and executive              919,950           1.05%
 officers as a group (15 persons) (2)
 --------------------------------


- - ----------

(1)  Includes  shares  which may be  acquired by the  exercise of stock  options
     within 60 days as follows:  24,500 each for Ms. Grant and Mr. Wall;  17,500
     for Mr. Norton; 14,000 for Ms. Hesse; 96,208 for Mr. DeMichele;  10,500 for
     Mr.  Sargent;  364,166 for Mr.  Snell;  10,004 for Mr.  Ash;  9,604 for Mr.
     Larson;  9,126  for Ms.  Newquist;  32,043  for Mr.  Post;  12,951  for Ms.
     Widenmann;  and 625,102 for all directors  and officers as a group.  In the
     case of  officers,  also  includes  shares of  restricted  stock and vested
     shares in the Company's employees' savings plan.

(2)  Includes in the cases of: Mr.  DeMichele,  51,037 shares held in a trust in
     which  investment and voting power is shared;  Mr.  Sargent,  21,369 shares
     held in a trust  in which  investment  and  voting  power  is  shared;  Mr.
     Jamieson,  615 shares held by his wife; Mr. Norton,  500 shares held by his
     wife, 500 shares in a profit-sharing  plan and 2,000 shares held in a trust
     for Mr.  Norton's late mother for which he serves as trustee;  Mr.  Larson,
     9,137 shares held in joint  tenancy  with his wife;  and in the case of the
     group,  85,158 shares as to which voting or investment power is shared with
     others.


                                        4
<PAGE>



(3)  Mr. Sargent,  although still a member of the Board, retired as an executive
     officer of the Company on June 30, 1995.


                          THE BOARD AND ITS COMMITTEES

     The full Board of Directors met 13 times during 1995. No director  attended
fewer than 75% of the meetings of the full Board and of the  committees on which
he or she served.

     The Audit Committee of the Board reviews the  performance and  independence
of the Company's independent  accounting firm, makes an annual recommendation to
the full Board with  respect to the  appointment  of the firm for the  following
year,  approves the scope of the work to be  performed  and solicits and reviews
the firm's  recommendations.  The  Committee  also  consults  with the Company's
internal audit group and periodically reviews the relationship among that group,
management of the Company and its subsidiaries and its independent  accountants.
The Committee met four times in 1995; its members were Ms. Hesse and Messrs.
Herberger, Jamieson, Lopez and Wall (Chairman).

     The Human Resources Committee makes  recommendations to the full Board with
respect to prospective  Board members and officers and with respect to executive
salaries,  bonuses and benefits.  (See page 14 for the  procedures for proposing
nominations to the Board).  The Committee also makes stock option and restricted
stock  grants,  and  regularly  reviews  the  Company's  policies  in all of the
foregoing areas. Its report on executive  compensation  policy follows,  and its
members are  identified at the end of that report.  The Committee met four times
in 1995.

     Non-employee  directors  receive an annual  retainer  consisting of $12,000
cash and 500 shares of Pinnacle West common  stock;  to receive the 500 shares a
director  is  required to already own 500 shares in his or her first year on the
board, and that ownership  requirement increases by 500 shares annually until it
reaches 2,500  shares.  With certain  exceptions,  non-employee  directors  also
receive $900 for each board meeting attended and $700 for each committee meeting
attended.

     The Company has a directors'  retirement plan which provides,  with certain
exceptions,  to non-employee  directors over the age of 65 upon their retirement
from the  Board,  an annual  payment of  $12,000.  The length of time to which a
non-employee  director  is entitled  to receive  this  benefit is limited to the
number of years he or she served on the Board prior to age 65.

     Henry B.  Sargent,  a director of the  Company,  is  currently  employed by
Anderson & Wells Investment  Companies which provides asset management  services
to El Dorado Investment  Company,  the Company's  venture capital  subsidiary of
which Mr. Sargent is the President.  Anderson & Wells' management fees include a
$130,000  annual  payment that  terminates  on June 30, 1997 or upon the earlier
occurrence  of  certain  events,   including  the  cessation  of  Mr.  Sargent's
employment with Anderson & Wells.


                        HUMAN RESOURCES COMMITTEE REPORT

     The Human Resources  Committee,  composed solely of outside  directors,  is
responsible  for  making  decisions   regarding  executive   compensation.   The
Committee's  overall  compensation  philosophy  is to  (i)  attract  and  retain
qualified   individuals  critical  to  the  Company's  success,  (ii)  reinforce
strategic  objectives  through the use of  incentive  compensation  programs and
(iii) promote long-term stock ownership by executives and directors.


                                        5
<PAGE>
     The Committee applies its own compensation philosophy (and specifically its
bias  toward  rewarding  performance)  to  comparative  information  provided by
independent consultants.  In 1995 it retained a nationally recognized consulting
firm to report on how its executive  compensation  practices compare to those of
similar companies.  Information was provided for ten other organizations engaged
primarily in the electric utility business and having characteristics similar to
the Company in terms of size, nuclear generation and non-utility operations.  In
addition, information was provided for a general industry group consisting of 25
companies of similar size.

     Finally, the committee formulates its own views as to the responsibilities,
skills,  experience and performance of the respective  executive officers,  with
input from Mr. Snell as to  performances  other than his own, and applies  these
views to the information provided by its consultant.

     Base  Salaries.  Base salaries for Company  officers who served  throughout
1995 were at or below  median  salaries  in the utility  group and  considerably
below those in the general  industry group.  Salary increases of 3% were awarded
to these  Company  officers  other than Mr.  Snell  (whose  salary  remained  as
before).  Mr.  Sargent  was an  officer  for the first  half of 1995 at a salary
unchanged  from the prior year.  Mr. Post became an officer at midyear,  but his
compensation continues to be paid by APS (where he remains an executive officer)
and reviewed by the APS Human Resources Committee as discussed below.

     Bonuses.  Cash  bonuses  payable for any year are  predicated  on weighted,
targeted  levels of corporate  performance  established  by the Committee at the
beginning of the year. Performance is assessed by the Committee after the end of
the year;  discretion  is  exercised  in  limited  areas  where the  Committee's
judgement is called for by the bonus plan.

     For  1995 the  plan  stipulated  that no  bonuses  would  be paid  unless a
dividend on common stock had been declared at an increased annual rate. Provided
this  stipulation  was  met,  the  determinants  of  bonus  levels,  in order of
importance,   were  per-share  earnings,   the  development  of  strategies  for
positioning the Company within the changing business environment,  corporate net
cash flow and  non-utility  subsidiary  earnings in comparison to parent company
operating expenses.

     At the end of the year the Committee  awarded an attainment  factor to each
objective based upon the degree to which it was accomplished. The Committee then
totaled  the  weighted  individual  attainment  factors to  produce a  composite
attainment  factor common to all officers and multiplied that by a predetermined
percentage  of salary  (50% for Mr.  Snell and 25% for all  other  officers)  to
determine  actual bonuses.  Based upon the work done by Mr. Sargent prior to his
retirement,  the  Committee  decided  to award him a bonus  based  upon 35% (the
percentage  that would have been used but for his retirement) of one-half of his
annual salary. The bonuses so arrived at and paid reflect a composite attainment
factor slightly below the maximum level in the 1995 plan.

     Equity  Participation.  The Committee believes that the ultimate measure of
management's  performance is its ability to deliver  rewards to  shareholders in
the form of share price  appreciation  and rising  dividends over time. To those
ends, the Committee began in the fall of 1990 to make systematic grants of stock
options  and  restricted  stock to  officers  and key  management  employees  of
Pinnacle West and its subsidiaries in order that they could participate in those
rewards  through stock  ownership.  The value of the 1995 awards was higher than
the median in the utility  group,  but was  substantially  lower than the median
level in the general industry group.  Given the changes in the utility industry,
the  Committee  pays  greater  attention to trends  within the general  industry
group.

     The Committee believes that senior management  personnel of the Company and
its subsidiaries  should have a significant,  ongoing personal investment in the
Company. To that end, restricted stock grants,


                                        6
<PAGE>
besides being compensatory in nature, are utilized by the Committee to encourage
the attainment and retention of targeted levels of individual stock ownership by
conditioning  their vesting upon the ownership of certain  numbers of shares for
predetermined  periods of time. This restriction  provides a financial incentive
for employees to maintain a value of stock ownership that, for officers,  ranges
from 1 to 1.25 times annual salary.

     The size of awards made to  participants  in the program is  determined  by
making assumptions as to how, generally, the stock should perform if the Company
achieves its longer-term  goals,  and individual  grants were then determined by
bringing the recipient's total compensation to a level approximately equal to or
slightly ahead of median levels within the utility  comparison  group,  provided
that the stock  performs  as  assumed.  The size of awards made in late 1995 was
scaled  downward  to  reflect  the  increase  in the value of awards  due to the
increase in Company stock price in 1995.

     Tax  Consideration.  Pursuant  to a law  enacted  in 1993,  publicly-traded
corporations  generally will not be permitted to deduct,  for federal income tax
purposes, annual compensation in excess of $1 million paid to any of certain top
executives,    except   to   the   extent   the   compensation    qualifies   as
"performance-based."  While the Committee is biased toward rewarding performance
through the bonus and equity participation  programs,  certain features of these
programs do not fit the law's stringent definition of  "performance-based,"  and
limited amounts of compensation may therefore not be deductible.

     CEO  Compensation.  Mr.  Snell's  annual  salary  level and initial  equity
participation  (stock option and  restricted  stock  awards) were  negotiated in
January of 1990 as part of the  employment  agreement  summarized on page 13. In
those  negotiations,  the  compensation  levels and equity  participation he was
leaving behind at his former  employer were taken into account,  along with then
prevailing practices at Pinnacle West.

     In the five years that Mr. Snell has been with the Company, he has received
a  single  base  salary  increase  of  3%.   Consistent  with  its  compensation
philosophy,  the  Committee  has,  instead,  emphasized   reward-for-performance
through the bonus plan and equity participation grants.

     Mr. Post's  Compensation.  Although Mr. Post is an executive officer of the
Company,  his compensation is paid by APS based upon his position as Senior Vice
President and Chief  Operating  Officer of this  subsidiary of the Company.  Two
members of this  Committee,  Mr. Norton and Ms. Hesse,  are also members of APS'
Human  Resources  Committee  and  both  committees  share  similar  compensation
philosophies. Determination of Mr. Post's base salary and bonus was made much in
the same manner as described  above except that his bonus was largely based upon
APS' earnings. Mr. Post's equity participation was determined in the same manner
as that for other Pinnacle West executive officers.

     The foregoing  report of the Human  Resources  Committee is provided by its
members: Ms. Grant (Chairman), Ms. Hesse and Messrs. Lopez, Norton and Wall.


                                        7
<PAGE>
                          STOCK PERFORMANCE COMPARISONS

     The annual  changes for the five-year  period shown in the following  graph
are based on the  assumption  that $100 was  invested on the last trading day in
1990 in Pinnacle West stock and in the market represented by each of two indices
(the Dow Jones Equity Market Index and the Edison  Electric  Institute  Index of
100 Investor-Owned Electrics), and that any dividends were reinvested.


Date      DJ        EEI       PNW

12/90     100       100       100
12/91     132.44    128.87    173.75
12/92     143.83    138.69    203.75
12/93     158.14    154.11    225.75
12/94     159.36    136.28    206.50
12/95     220.51    178.55    307.00


                                        8
<PAGE>
                             EXECUTIVE COMPENSATION

      The  following  tables on  compensation  and stock  options  relate to the
executive officers of the Company for services rendered in all capacities to the
Company and its subsidiaries.

<TABLE>
                           Summary Compensation Table

<CAPTION>
                                                           Long-Term Compensation
                                                           ----------------------

                      Annual Compensation                          Awards
- - --------------------------------------------------------  ----------------------  ----------------
Name and                                                   Restricted
Principal                                                       Stock                 All Other
Position                      Year     Salary     Bonus    Awards (1)    Options  Compensation (2)
- - --------                      ----     ------     ------   ----------    -------  ----------------
<S>                           <C>    <C>        <C>          <C>           <C>        <C>    
Michael S. Ash                1995   $120,278   $ 44,582     $ 23,324      4,250      $ 5,865
Corporate Counsel             1994    116,946     35,923       19,000      5,000        2,984
                              1993    114,054     22,609       22,125      5,000        3,459

Arlyn J. Larson               1995   $134,921   $ 50,010     $ 27,440      5,000      $ 9,754
VP Corporate Planning         1994    131,183     40,296       22,800      6,000        6,200
                              1993    128,075     25,361       24,338      5,500        6,128

Nancy E. Newquist             1995   $130,224   $ 48,269     $ 27,440      5,000      $ 5,659
VP & Treasurer                1994    125,154     38,894       22,800      6,000        3,787
                              1993    114,054     22,609       22,125      5,000        4,000

William J. Post (3)           1995   $287,500   $175,500     $ 93,296     17,000      $12,229
Sr. VP & COO of APS and
Exec. VP of Company

Henry B. Sargent (3)          1995   $181,834   $ 81,411     $      0          0      $55,163
Exec. VP & CFO                1994    315,180    135,133       76,000     20,000       33,835
                              1993    315,181     92,947       95,138     21,500       34,738

Richard Snell                 1995   $515,000   $380,070     $137,200     25,000      $53,482
Chairman, President & CEO     1994    515,000    252,350      114,000     30,000       29,560
                              1993    515,000    202,498      110,625     25,000       37,104

Faye Widenmann                1995   $120,278   $ 44,582     $ 23,324      4,250      $ 5,728
VP Corporate Administration & 1994    116,946     35,923       19,000      5,000        3,139
Secretary                     1993    114,054     22,609       22,125      5,000        3,407

</TABLE>


(1)  The  value of the  restricted  stock is based on the  closing  price of the
     Company's  common stock on the date the restricted  stock was granted.  The
     restrictions  lapse on most restricted stock awards upon (i) the passage of
     three years from date of grant or upon  retirement  after the age of 60 and
     (ii) the  holding of certain  numbers of  unrestricted  shares for  certain
     periods of time, as determined by the Human Resources Committee at the time
     of  grant.  Any  dividends  paid on  restricted  stock  will be held by the
     Company until the  restrictions  lapse. The number and value (at market) of
     aggregate  restricted  shareholdings  as of the end of 1995 were: Mr. Ash -
     2,850 shares,  $81,937; Mr. Larson - 3,300 shares,  $94,875; Ms. Newquist -
     3,200 shares,  $92,000; Mr. Post - 8,300, $238,625; Mr. Sargent - 0 shares,
     $0; Mr. Snell - 16,000 shares,  $460,000 and Ms.  Widenmann - 2,850 shares,
     $81,937.

(2)  The  figures  given in this  column for 1995  consist  of Company  matching
     contributions to the Company's  employees'  savings plan: Mr. Ash - $2,798,
     Mr. Larson - $3,971,  Ms. Newquist - $3,871, Mr. Post - $4,500, Mr. Sargent
     - $2,882,  Mr.  Snell - $0 and Ms.  Widenmann  - $2,708;  the  above-market
     portion of interest accrued under a deferred  compensation  plan: Mr. Ash -
     $2,909,  Mr. Larson - $3,723, Ms. Newquist - $1,608, Mr. Post - $6,733, Mr.
     Sargent - $9,816, Mr. Snell - $16,102 and Ms. Widenmann - $2,673;  premiums
     paid by the Company for additional term life insurance: Mr. Ash - $158, Mr.
     Larson - $2,060,  Ms.  Newquist  - $180,  Mr.  Post - $996;  Mr.  Sargent -
     $2,265,  Mr. Snell - $8,580 and Ms.  Widenmann - $347;  and $40,200 paid to
     Mr.  Sargent  as a  director  of APS  and  as a  director  of  the  Company
     subsequent  to his  retirement  as an officer and $28,800 paid to Mr. Snell
     for service as a director of APS.

(3)  Mr. Post was elected Executive Vice President of the Company effective June
     30, 1995.  Figures  shown  include  compensation  for the entire year.  Mr.
     Sargent retired as an officer of the Company on June 30, 1995.


                                        9
<PAGE>
                              Option Grants in 1995
<TABLE>

<CAPTION>
                                       Percentage of
                         Options       Total Options
                         Granted      Granted to All     Exercise                  Grant Date
                         in 1995       Employees in        Price      Expiration     Present
Name                   (Shares)(1)         1995         (per share)      Date       Value(2)
- - ----                   -----------        ------        -----------      ----       --------
<S>                        <C>             <C>            <C>          <C>           <C>    
Michael S. Ash             4,250           1.23%          $27.44       11/15/05      $11,900
Arlyn J. Larson            5,000           1.45%          $27.44       11/15/05      $14,000
Nancy E. Newquist          5,000           1.45%          $27.44       11/15/05      $14,000
William J. Post           17,000           4.95%          $27.44       11/15/05      $47,600
Henry B. Sargent               0           0.00%            N/A           N/A             $0
Richard Snell             25,000           7.29%          $27.44       11/15/05      $52,000
Faye Widenmann             4,250           1.23%          $27.44       11/15/05      $11,900

</TABLE>

(1)  All options were granted on November 15, 1995 and become exercisable at the
     rate of one-third of the grant annually  starting on November 15, 1996. All
     options not already  exercisable  will become  exercisable if an individual
     retires on or after the age of 60. No SARs have been granted.

(2)  The Black-Scholes  option pricing model was chosen to estimate the options'
     value. The basic assumptions used in the model were expected  volatility of
     .126;  risk-free rate of return of 5.46%;  dividend yield of 4.5%; and time
     to  exercise of five years,  though in the case of Mr.  Snell,  the time to
     exercise  and  corresponding  risk-free  rate of return were two and a half
     years and 5.21% respectively.



                  Option Exercises in 1995 and Year-End Values

<TABLE>
<CAPTION>
                                                                   Number of Securities            Value of Unexercised
                                                              Underlying Unexercised Options       In-The-Money Options
                                                                    at Fiscal Year-End            at Fiscal Year-End (1)
                                                                    ------------------            ----------------------
                                   Shares
                               Acquired on          Value
    Name                         Exercise         Realized       Exercisable    Unexercisable    Exercisable     Unexercisable
    ----                         --------         --------       -----------    -------------    -----------     -------------

<S>                                 <C>            <C>                 <C>              <C>        <C>                     <C>
Michael S. Ash                           0               $0            10,004            9,251        $90,674           $49,117
Arlyn J. Larson                     17,347         $127,427             8,715           10,834        $56,113           $57,700
Nancy E. Newquist                    6,668          $29,172             8,646           10,667        $61,011           $56,593
William J. Post                        703           $4,679            30,603           30,834       $267,117          $149,339
Henry B. Sargent                    91,608         $526,692            10,500                0       $118,125                $0
Richard Snell                            0               $0           364,166           53,334     $5,669,033          $282,962
Faye Widenmann                       5,718          $68,408            12,285            9,251        $89,977           $49,117

</TABLE>

(1)  The value of options  equals the market value of Pinnacle West common stock
     at December  31,  1995  ($28.75 per  share),  minus the  exercise  price of
     options,  and includes only those  options the exercise  price of which was
     less than market value at year-end.


                                       10
<PAGE>
                             Executive Benefit Plans

     All of the plans described below relate to the Company. Mr. Post is covered
by  executive  benefit  plans  provided  by  APS;   however,   those  plans  are
substantially identical to the plans described for the Company, and the benefits
provided to him would be the same as if he were a  participant  in the Company's
plans.

     Employees' Retirement Plan and Supplemental Excess Benefit Retirement Plan.
The Company  maintains  a  retirement  plan and a  supplemental  excess  benefit
retirement  plan for  employees  and  employees  of  certain  subsidiaries.  The
following table  illustrates the annual benefits,  calculated on a straight-life
annuity  basis,  that  would be  provided  under  these  plans to the  Company's
officers who retire at the indicated compensation and longevity levels.

                                          Years of Service
 Average Annual         --------------------------------------------------------
Compensation(a)         5(b)           10            20               25(c)
- - --------------------------------------------------------------------------------


    $ 100,000        $ 15,000      $ 30,000       $ 50,000       $ 60,000
      150,000          22,500        45,000         75,000         90,000
      200,000          30,000        60,000        100,000        120,000
      250,000          37,500        75,000        125,000        150,000
      300,000          45,000        90,000        150,000        180,000
      350,000          52,500       105,000        175,000        210,000
      400,000          60,000       120,000        200,000        240,000
      450,000          67,500       135,000        225,000        270,000
      500,000          75,000       150,000        250,000        300,000
      550,000          82,500       165,000        275,000        330,000
      600,000          90,000       180,000        300,000        360,000
      650,000          97,500       195,000        325,000        390,000
      750,000         112,500       225,000        375,000        450,000
      800,000         120,000       240,000        400,000        480,000

- - ----------

(a)  Compensation  under the  retirement  plan  consists  solely of base salary,
     including any amounts voluntarily deferred under the Company's 401(k) plan.
     While the retirement  plan does not include  amounts  voluntarily  deferred
     under other  deferred  compensation  plans,  bonuses or incentive  pay, the
     supplemental  excess  benefit  retirement  plan does  include,  subject  to
     certain  exceptions,  these  additional  components  of  compensation.  For
     purposes  of the  employees'  retirement  plan,  compensation  in excess of
     $150,000 (as adjusted for cost-of-living) is disregarded.

(b)  Although  years of service begin  accumulating  on the date of  employment,
     benefits do not vest until the completion of five years of service.


                                       11
<PAGE>
(c)  Although the maximum number of years used in calculating benefits under the
     employees' retirement plan is 33 1/3, a greater maximum benefit is achieved
     under the  supplemental  excess benefit  retirement  plan after 25 years of
     service.

     For officers,  the Company's  supplemental  excess benefit retirement plan,
amended effective January 1, 1994, provides enhanced benefits.  Benefits payable
under this plan that are in excess of the benefits  payable  under the Company's
retirement plan (which,  as a qualified defined benefit pension plan, is limited
pursuant to the Internal  Revenue Code),  are payable from the general assets of
the Company. The number of credited years of service for each of the individuals
named on page 9 and their 1995 remuneration  covered by plans of the Company are
as follows: Mr. Ash - 11 years,  $156,742;  Mr. Larson - 15 years, $175,824; Ms.
Newquist - 9 years, $169,704; Mr. Post - 23 years, $433,172; Mr. Snell - 6 years
(see description of Mr. Snell's employment agreement on page 13), $767,350;  and
Ms. Widenmann - 18 years, $156,742. The amounts shown in the table above are not
expected to be subject to any reduction or offset for Social  Security  benefits
or other significant amounts.

     Supplemental Executive Benefit Plan. Effective January 1, 1992, the Company
established a supplemental executive benefit plan to provide certain benefits to
directors and officers of the Company and its  subsidiaries  upon the occurrence
of certain events, which generally include bankruptcy, the sale of substantially
all of the Company's  assets,  a merger or consolidation in which the Company is
not the surviving  entity,  certain  changes in the  composition of the Board of
Directors or someone acquiring 20% or more of the Company's voting stock. Assets
to be used to fund the plan are held in an irrevocable trust.

     The plan provides two benefits -- a participant's benefit and an employer's
benefit.  The  participant's  benefit,  to be determined  annually by the plan's
administrative committee, will be paid in a lump sum to a participant in January
of the year following the date of the  occurrence of one of the  above-mentioned
events,  provided that the participant  meets certain  conditions of employment.
The  employer  benefit  is the  amount in the trust  that is not needed to pay a
participant's  benefit. It will be paid in a lump sum to the Company when one of
the participants terminates employment for reasons which prevent him or her from
qualifying  for a  participant's  benefit,  or when  there is an  asset  balance
remaining  in the trust  after  payment of the  benefit  and such assets are not
necessary to fund any other participant's plan benefits.

     Executive  Severance  Arrangements.  The Company has entered into severance
agreements,  which are identical in content, with each of its executive officers
except Mr. Snell (see the discussion of his employment  agreement below).  These
agreements  are intended to provide  stability in key management of the Company.
Under the  agreements  each officer  will receive a payment and other  severance
benefits  having an  aggregate  value of not more than 2.99 times the  officer's
"base income" (the average of the officer's  annual  compensation  over the five
years  preceding the year of a "change of control")  if,  during the  three-year
period following a change of control of the Company, the officer's employment is
terminated  or  the  terms  and   conditions  of  his  or  her   employment  are
significantly and detrimentally altered. "Change of control" includes any change
of control event required to be reported  under the  Securities  Exchange Act of
1934,  an unrelated  third party's  acquisition  of 20% or more of the Company's
voting  stock or  substantially  all of the assets of the  Company,  a merger or
acquisition   of  the  Company  in  which  the  Company  is  not  the  surviving
corporation,  a change in the majority of the members of the Company's  Board of
Directors over a two-year period,  which change is not approved by two-thirds of
the members of the Board then serving who were members  immediately prior to the
change,  or the filing of a voluntary  or  involuntary  petition  of  bankruptcy
(other than for  liquidation or  dissolution)  which is not dismissed  within 30
days.  No severance  benefits will be payable to an officer who has attained age
65 or whose  termination  is on account of  retirement,  voluntary  termination,
disability or death or for


                                       12
<PAGE>
"cause" as defined  in the  agreements.  Each of the  agreements  terminates  on
December 31st of each year upon six months' advance notice by the Company to the
officer;  if the six months'  advance notice is not given,  the agreements  will
continue for successive one-year periods until the notice is given.

     Mr. Snell's Employment Agreement.  Mr. Snell and the Company are parties to
an employment  agreement  setting forth the terms of his employment as President
and Chief Executive Officer of the Company. The agreement was for a term of five
years,  beginning  on  February  5, 1990,  and was amended to extend his term of
employment  by an additional  two years.  The agreement may be terminated by Mr.
Snell at any time upon 120 days' prior written notice to the Company.  Under the
agreement  Mr. Snell is entitled to a base salary of $500,000 per year,  subject
to periodic  appraisal by the Board or a committee  thereof,  as well as to such
bonus payments as may be declared from time to time by the Board.  The agreement
entitles  Mr.  Snell to  participate  in the employee  benefit  plans  generally
available to Company employees, and in the Company's deferred compensation plan,
supplemental excess benefit retirement plan, and stock option plan. Mr. Snell is
also entitled to a  supplemental  pension under the  agreement.  For purposes of
determining his supplemental  pension benefits,  Mr. Snell's years of service on
February 5, 1990 were  assumed to be 29 years,  and he will be credited  with an
additional  year for each year of  employment  thereafter,  not to exceed 33 1/3
years. The supplemental  pension benefit is not payable,  however, if there is a
final  determination  that he has breached the  agreement.  The  agreement  also
contains  "change  of  control"  benefit  provisions  which are in all  material
respects  identical to those contained in the severance  agreements entered into
between the Company and each of its other executive officers (see page 12).


                             SECTION 16 REQUIREMENTS

     The Securities Exchange Act of 1934 requires officers and directors to file
reports of ownership of the Company's equity  securities with the Securities and
Exchange  Commission  and  the  New  York  Stock  Exchange.  To the  best of the
Company's knowledge,  during 1995 its officers and directors complied with these
filing requirements,  except as follows. Mr. DeMichele filed a Form 4, Statement
of Changes in Beneficial Ownership,  to report the sale of shares resulting from
a  withdrawal  of  after-tax  funds from his  Employee  Savings Plan account two
months after it was due.  Ms. Grant failed to timely  report the sale of shares,
which she had previously  disclaimed any beneficial interest in, that were owned
by a trust of which her spouse was the trustee.


                                     GENERAL

      Cost of Solicitation.  The cost of the solicitation of proxies, which will
be by mail,  will be borne by the Company.  Brokerage  houses and others will be
reimbursed  for  their  out-of-pocket   expenses  in  forwarding   documents  to
beneficial owners of stock.

     Auditors.  It is contemplated that the Company's financial statements as of
December  31,  1996 and for the year then ended will be  examined  by Deloitte &
Touche LLP,  independent  certified public accountants.  Representatives of that
firm are expected to be present at the annual  meeting with the  opportunity  to
make a statement if they so desire and to be available to respond to appropriate
questions.

     Voting Procedures. A majority of the outstanding shares entitled to vote in
person or by proxy at the meeting  will  constitute  a quorum for the conduct of
business.


                                       13
<PAGE>
     For the election of directors, the individuals receiving the highest number
of votes will be elected.  The number of votes to which each shareholder will be
entitled is to be determined by multiplying the number of shares of common stock
owned as of the March 13,  1996  record  date by the number of  directors  to be
elected,  and any  shareholder may cumulate his or her votes by casting them all
in person or by proxy for any one nominee,  or by distributing them among two or
more nominees.

     Broker  "non-votes"  with respect to any matter are not  considered  shares
present and will not affect the outcome of the vote on such matter.

     Nominations to the Board.  A shareholder  wishing to propose the nomination
of an individual  for election to the Company's  Board of Directors  must submit
his or her recommendation to the Company in writing,  and in accordance with the
applicable  provisions of the Company's Articles of Incorporation and Bylaws, so
as to be  received by the Office of the  Secretary  no later than  November  25,
1996. Copies of the Company's Articles of Incorporation and Bylaws are available
upon written request delivered to the Office of the Secretary.

     Shareholder  Proposals for Next Annual  Meeting.  In order to be considered
for  inclusion  in the proxy  statement  and form of proxy  relating to the 1997
annual  meeting  of  the  Company's  shareholders,  a  proposal  intended  by  a
shareholder  for  presentation  at that meeting must be submitted in  accordance
with the applicable rules of the Securities and Exchange Commission and received
by the Company at its principal executive offices on or before December 2, 1996.
Proposals  to be  presented  at the annual  meeting  which are not  intended for
inclusion  in the  proxy  statement  and  form of  proxy  must be  submitted  in
accordance  with the applicable  provisions of the Company's  Bylaws,  a copy of
which  is  available  upon  written  request  delivered  to  the  Office  of the
Secretary.  The Company  suggests that proponents  submit their proposals to the
Office of the Secretary by Certified Mail -- Return Receipt Requested.


                                       14
<PAGE>
                        Pinnacle West Capital Corporation
                                 P.O. Box 52135
                             Phoenix, Arizona 85072


April 1, 1996



Dear Shareholders:

The 1996 Annual  Meeting of  Shareholders  of Pinnacle West Capital  Corporation
will be held at the Hyatt Regency, 122 North Second Street, Phoenix,  Arizona on
May 22, 1996 at 10:30 a.m. Mountain  Standard Time. At the meeting  shareholders
will be asked to elect three Class II  Directors  to serve until the 1999 Annual
Meeting.

Your vote is  important.  Whether or not you plan to attend the meeting,  please
review the enclosed proxy statement, complete the proxy form below and return it
promptly in the envelope provided.

Sincerely,



Faye Widenmann
Vice President and Secretary




- - --------------------------------------------------------------------------------

PROXY FORM
                       Pinnacle West Capital Corporation
PROXY FORM

- - --------------------------------------------------------------------------------


This  proxy is  solicited  on behalf of the Board of  Directors  for the  Annual
Meeting on May 22, 1996.


The undersigned  hereby appoints  Richard Snell and Faye Widenmann,  and each of
them,  proxies for the  undersigned,  each with full power of  substitution,  to
attend the Annual Meeting of Shareholders of Pinnacle West Capital  Corporation,
to be held May 22, 1996 at ten-thirty a.m., Phoenix time, and at any adjournment
thereof,  and to vote as  specified in this Proxy all the shares of stock of the
Company which the undersigned  would be entitled to vote if personally  present.
The proxies of the  undersigned  may vote  according to their  discretion on any
other matter that may properly come before the meeting.

Voting with respect to the election of Directors may be indicated on the reverse
of this card.  Nominees for Director are: O. Mark DeMichele,  John R. Norton III
and Douglas J. Wall.

    This proxy will be voted as specified on the reverse. If no specification
        is made, this proxy will be voted FOR the election of Directors.

<PAGE>
                              Election of Directors

- - --------------------------------------------------------------------------------

   The Board of Directors recommends a vote FOR the election of Directors.

- - --------------------------------------------------------------------------------

                                        FOR*               WITHHOLD   
                                                                                
1. Election of Directors                [  ]                  [  ] 
   (see other side)


*For all nominees, except vote withheld from the following:


- - --------------------------------------------------------------------------------





- - --------------------------------------------------------------------------------
 Signature                                                        Date          
                                                                                

- - --------------------------------------------------------------------------------
 Signature                                                        Date



Please sign as your name(s) appears below. Joint owners                        
should both sign. Fiduciaries, attorneys, corporate
officers, etc. should state their capacities.       

Any proxy given previously is hereby revoked.

Fold and detach                                                Fold  and detach
- - --------------------------------------------------------------------------------



                              Attending the Meeting


                  Should  you wish to attend  the  Annual  Meeting  at the Hyatt
Regency,  please park in either the Hyatt  parking  lot or at the Phoenix  Civic
Plaza (lots  shaded on the map below and  entrances  marked by  asterisks).  The
Company will provide for validation of your Hyatt Regency  parking lot ticket at
the registration desk at the meeting. Please be aware that the Company is unable
to validate valet parking.

                  Please note:  Should you plan on parking at the Phoenix  Civic
Plaza you must  present this stub from your proxy form at the time you enter the
parking garage.



                                      (map)



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