<PAGE>
[GRAPHIC OMITTED] SEDONA
CORPORATION
FOR IMMEDIATE RELEASE
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SEDONA Corporation Redeems
Series G Convertible Preferred Stock
King of Prussia, PA - November 22, 2000 - SEDONA(R) Corporation (NASDAQ: SDNA)
(www.SEDONAcorp.com) announced that effective today the Company has redeemed all
of its issued and outstanding shares of Series G Convertible Preferred Stock
(Series G), of which there was $1.725 million in principal value remaining.
Marco A. Emrich, President and CEO of SEDONA commented, "The redemption of the
Series G at this time is in the best interests of all SEDONA shareholders. This
is one more important step that will enable SEDONA to continue pursuing the
numerous opportunities available to make us a leading provider of world class
Internet-based CRM application solutions to the financial services market."
To fund the redemption of the Series G, the Company has issued a $3.0 million
principal amount short-term convertible debenture to an institutional investor
under the Company's effective SEC shelf registration statement. The debenture
will be issued with an original issue discount, yielding $2.5 million in
proceeds to the Company, and bears interest at 5% per annum. The debenture is
due in 120 days and is convertible into shares of Common Stock at any time that
the volume weighted average trading price of the Common Stock over a five day
trading period exceeds $2.00 per share at 85% of the volume weighted average
trading price of the Common Stock over the five trading days immediately
preceding the issuance of the debenture. In the event that the debenture is not
paid by its due date, the debenture is convertible at the lesser of 115% of the
volume weighted average trading price of the Common Stock over the five trading
days prior to the issuance of the debenture or 85% of the volume weighted
average trading price of the Common Stock over the five trading days immediately
preceding the notice of conversion. The Company has the right to prepay the
debenture without penalty if it is not converted before its due date. Upon
receipt of a notice of prepayment, the investor may convert the debenture at 85%
of the volume weighted average trading price of the Common Stock over the five
trading days immediately preceding the issuance of the debenture.
~ More ~
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SEDONA Series G / 2
In addition, the investor received a 3-year warrant to purchase up to 400,000
shares of Common Stock at an exercise price of $1.37 per share. In the event
that the debenture is not paid when due, the investor will receive an additional
warrant to purchase up to 266,667 shares of Common Stock at the same exercise
price.
About SEDONA Corporation...
SEDONA Corporation, (NASDAQ:SDNA), delivers Internet-based Customer Relationship
Management (eCRM) solutions that help small-to-mid-sized financial services
companies and etailers to personalize their customer interactions and to uncover
otherwise unknown sales opportunities. SEDONA enables its own clients to obtain
more qualified and profitable customers as well as retain and optimize the
relationships with current customers. SEDONA is based in the Philadelphia
high-tech area of King of Prussia, PA, and can be reached at www.SEDONAcorp.com
or 1-800-815-3307.
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SEDONA(R)is a registered trademark and Intarsia(TM) is a trademark of SEDONA
Corporation. All other trade names are the property of their respective owners.
This press release and prior releases are available on the KCSA Web site at
www.kcsa.com and the SEDONA Corporation Web site at www.sedonacorp.com.
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SEDONA Corporation CONTACT: KCSA MEDIA CONTACT:
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Vicki Franchetti Michael Kniat / Yin Chang
(484) 679-2214 (212) 896-1238 / (212) 896-1228
[email protected] [email protected] / [email protected]
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KCSA INVESTOR CONTACT:
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Sarah Shepard / Elena Bonaiuto
(212) 896-1236 / (212) 896-1233
[email protected] / [email protected]
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