PMC INTERNATIONAL INC
DEF 14A, 1997-11-26
INVESTMENT ADVICE
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                                             SCHEDULE 14A INFORMATION
                                Proxy Statement Pursuant to Section 14(a) of the
                                          Securities Exchange Act of 1934


Filed by the Registrant  [X]
Filed by a party other than the Registrant  [   ]

Check the Appropriate box:
[   ]    Preliminary Proxy Statement
[   ]    Confidential, for Use of the Commission Only (as permitted by 
           Rule 14a-6(e)(2))
[X]      Definitive Proxy Statement
[   ]    Definitive Additional Materials
[   ]    Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12


                                              PMC INTERNATIONAL, INC.
                                (Name of Registrant as Specified in Its Charter)

                     (Name of Person(s) Filing Proxy Statement, if other than 
                      the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]      No fee required.
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
         1) Title of each  class of  securities  to which  transaction  applies:
              ____________________  
         2)  Aggregate  number  of  securities  to  which transaction  applies: 
               ____________________  
         3) Per unit or other underlying value of transaction  computed 
              pursuant to Exchange Act Rule 0-11 (set forth the amount on which 
              the filing fee is calculated and state how it was determined): 
              ____________________
         4) Proposed maximum aggregate value of transaction: _____________
         5) Total fee paid: ____________________
[   ]    Fee paid previously with preliminary materials.
[   ]    Check box if any part of the fee is offset as provided by Exchange Act 
                  Rule 0-11(a)(2) and identify the filing for which the
                  offsetting fee was paid previously.  Identify the previous 
                  filing by registration statement number, or the form or 
                  Schedule and the date of its filing.
         1)       Amount Previously Paid: ____________________
         2)       Form, Schedule or Registration Statement No.: ________________
         3)       Filing Party: ____________________
         4)       Date Filed: ____________________



<PAGE>




                                              PMC INTERNATIONAL, INC.
                                                  555 17TH STREET
                                                    14TH FLOOR
                                              DENVER, COLORADO 80202

                                                 November 28, 1997

Dear Shareholder:

         On behalf of the Board of Directors (the "Board"),  I cordially  invite
you to  attend  the  annual  meeting  of  shareholders  (the  "Meeting")  of PMC
International,  Inc.  (the  "Company"),  which  will be  held  at the  Company's
principal offices 555 17th Street, 14th Floor, Denver,  Colorado 80202 on Monday
December 15, 1997 at 2:30 local time.

         At the  Meeting,  shareholders  will be asked to consider and vote upon
the  following  matters:  (1)  election of the full Board of  Directors  for the
ensuing  year;  (2)  approval  of an  amendment  to the  Company's  Articles  of
Incorporation  to  provide  for  the  automatic   conversion  of  the  Company's
outstanding  preferred  stock,  together  with any and all  accrued  but  unpaid
dividends  through  the  conversion  date,  into common  stock (the  "Conversion
Amendment");  (3)  approval  of  an  amendment  to  the  Company's  Articles  of
Incorporation  to provide for a "reverse split" of the shares of Common Stock of
the Company (the "Reverse  Stock Split");  (4) approval of the Company's  Equity
Incentive  Plan and the  reservation of 500,000 (or, in the event Proposal Three
is not approved,  2,000,000)  shares of the Company's  common stock for issuance
thereunder (the "Plan Proposal");  and (5) transaction of such other business as
may properly come before the Meeting or any adjournment or postponement thereof.

         After careful  consideration,  the Board has approved,  and  recommends
that the shareholders vote FOR, each of the proposals.  The Conversion Amendment
requires the approval of  two-thirds of all  outstanding  shares of common stock
and preferred stock voting as separate classes, the Reverse Stock Split requires
the approval of  two-thirds  of all  outstanding  shares of common stock and the
Plan Proposal  requires the approval of a majority of the shares of common stock
present in person or by proxy at the Meeting,  in each case assuming a quorum is
represented at the Meeting.  Under Colorado law, neither holders of Common Stock
nor holders of Preferred Stock will have dissenters'  rights in the event either
Proposal Two or Proposal Three is approved.

         Neither  Proposal Two nor Proposal Three is dependant on the passage of
the other. Accordingly, if the shareholders approve the Conversion Amendment but
not the Reverse Stock Split, the Company's  Preferred Stock will be converted to
Common  Stock as  described  herein,  but the Company  will not  effectuate  the
Reverse Stock Split.  Similarly,  if the Reverse Stock Split is approved but the
Conversion  Amendment  is not,  the Company  will effect a reverse  split of the
Common  Stock  as  described  herein,   but  the  Preferred  Stock  will  remain
outstanding.

         Details of the proposals and other important  information are set forth
in the  accompanying  Proxy  Statement  and should be  considered  carefully  by
shareholders.

         I hope that you will  attend  the  Meeting.  Whether or not you plan to
attend  the  Meeting  and  regardless  of the number of shares of stock you own,
please complete, date and sign the enclosed proxy card and return it promptly in
the  accompanying  envelope,  which  requires no postage if mailed in the United
States. You may, of course,  attend the Meeting and vote in person,  even if you
have previously returned your proxy card.

                                                              Sincerely,



                                                             Kenneth S. Phillips
                                                             President



<PAGE>




                                              PMC INTERNATIONAL, INC.
                                                  555 17TH STREET
                                                    14TH FLOOR
                                              DENVER, COLORADO 80202

                                     NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                          to be held on December 15, 1997

TO ALL SHAREHOLDERS:

         NOTICE IS HEREBY  GIVEN that the annual  meeting of  shareholders  (the
"Meeting")  of PMC  International,  Inc.  (the  "Company"),  will be held at the
Company's principal offices 555 17th Street, 14th Floor, Denver,  Colorado 80202
on Monday December 15, 1997 at 2:30 local time, for the following purposes:

1.       To elect the full Board of Directors for the ensuing year;

2.       To amend the  Company's  Articles of  Incorporation  to provide for the
         automatic  conversion of the  Company's  outstanding  preferred  stock,
         together  with any and all  accrued  but unpaid  dividends  through the
         conversion date, into common stock;

3.       To effect a 1 for 4 Reverse Stock Split of the Company's Common Stock;

4.       To approve the Company's  Equity  Incentive Plan and the reservation of
         500,000 (or, in the event  Proposal  Three is not approved,  2,000,000)
         shares of the Company's common stock for issuance thereunder; and

5. To transact such other business as may properly come before the Meeting.

         Only  shareholders  of record at the close of  business  on November 7,
1997 are entitled to vote at the Meeting or any  postponements  or  adjournments
thereof.  A list of such  shareholders  will be available for examination by any
shareholder  for any purpose  relevant to the Meeting,  during  normal  business
hours,  at the  principal  office of the Company,  555 17th Street,  14th Floor,
Denver, Colorado, for a period of ten days before the Meeting.

         Neither  Proposal Two nor Proposal Three is dependant on the passage of
the other. Accordingly, if the shareholders approve the Conversion Amendment but
not the Reverse Stock Split, the Company's  Preferred Stock will be converted to
Common  Stock as  described  herein,  but the Company  will not  effectuate  the
Reverse Stock Split.  Similarly,  if the Reverse Stock Split is approved but the
Conversion Amendment is not, the Company will effectuate the Reverse Stock Split
as described herein, but the Preferred Stock will remain outstanding.

         All shareholders are invited to attend the Meeting. Whether or not they
expect to attend the  Meeting in  person,  all  shareholders  are  requested  to
complete,  date and sign the  enclosed  proxy card and return it promptly in the
postage paid, return- addressed envelope provided for that purpose. Shareholders
who attend the  Meeting may revoke a prior proxy and vote in person as set forth
in the Proxy Statement.


                                                             Kenneth S. Phillips
                                                             President
Denver, Colorado
November 28, 1997

                                         IMPORTANT--YOUR PROXY IS ENCLOSED

         IT IS  IMPORTANT  THAT  YOUR  SHARES  BE  REPRESENTED  AT  THE  MEETING
REGARDLESS OF THE SIZE OF YOUR HOLDINGS. WHETHER OR NOT YOU INTEND TO ATTEND THE
MEETING IN PERSON,  WE URGE YOU TO  COMPLETE,  SIGN,  DATE AND MAIL THE ENCLOSED
PROXY CARD AND RETURN IT IN THE ENVELOPE  PROVIDED FOR THAT PURPOSE,  WHICH DOES
NOT REQUIRE  POSTAGE IF MAILED IN THE UNITED  STATES.  IF YOU ATTEND THE SPECIAL
MEETING,  YOU MAY VOTE BY  PROXY  OR YOU MAY  WITHDRAW  YOUR  PROXY  AND VOTE IN
PERSON.  BY  RETURNING  YOUR  PROXY  PROMPTLY,  A QUORUM  WILL BE ASSURED AT THE
MEETING, WHICH WILL PREVENT COSTLY FOLLOW-UP AND DELAYS.



<PAGE>




                                                 TABLE OF CONTENTS
<TABLE>
<CAPTION>


                                                                                                               Page
<S>                                                                                                            <C>
INTRODUCTION......................................................................................................1
         Shares Outstanding and Voting Rights.....................................................................1
         Annual Report............................................................................................2

SECURITY OWNERSHIP OF DIRECTORS AND EXECUTIVE
         OFFICERS AND CERTAIN BENEFICIAL OWNERS...................................................................3

PROPOSAL 1--ELECTION OF DIRECTORS..................................................................................4
         Information Concerning the Nominees......................................................................4
         Other Executive Officers and Key Employees...............................................................5
         Committees and Meetings..................................................................................5
         Section 16(a) Beneficial Ownership Reporting Compliance..................................................6

COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS..................................................................6
         Compensation of Directors................................................................................6
         Executive Compensation...................................................................................6
         Options Granted..........................................................................................7
         Option Exercises and Year End Option Values..............................................................8

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS....................................................................8
         Employment Agreements....................................................................................8
         Other Agreements.........................................................................................8

PROPOSAL 2--CONVERSION OF PREFERRED STOCK.........................................................................11
         Reasons for the Conversion Amendment....................................................................12
         Securities Law Treatment of Conversion..................................................................13
         Amendment to Articles of Incorporation..................................................................13
         Effects of Conversion Amendment.........................................................................13
         Treatment of Fractional Shares..........................................................................13
         The Company's Capital Structure.........................................................................14
         The Company's Common Stock..............................................................................15
         Federal Income Tax Consequences of the Conversion Amendment.............................................16
         Voting Requirements.....................................................................................16

PROPOSAL 3--REVERSE STOCK SPLIT...................................................................................17
         General.................................................................................................17
         Purpose and Effect of Reverse Stock Split...............................................................17
         Treatment of Fractional Shares and Script...............................................................19
         Federal Income Tax Consequences of the Conversion Amendment.............................................19
         Vote Required...........................................................................................20

PROPOSAL 4--THE COMPANY'S EQUITY INCENTIVE PLAN...................................................................20

SHAREHOLDER PROPOSALS............................................................................................26

OTHER BUSINESS...................................................................................................26
</TABLE>

EXHIBIT A         AMENDMENT TO ARTICLES OF INCORPORATION REGARDING CONVERSION OF
                    PREFERRED STOCK
EXHIBIT B         AMENDMENT TO ARTICLES OF INCORPORATION REGARDING REVERSE STOCK
                    SPLIT
EXHIBIT C         PMC INTERNATIONAL EQUITY INCENTIVE PLAN



                                                         i

<PAGE>




                                              PMC INTERNATIONAL, INC.

                                                  PROXY STATEMENT

                                          ANNUAL MEETING OF SHAREHOLDERS
                                          to be held on December 15, 1997


                                                   INTRODUCTION

         This Proxy  Statement  is being  furnished to the  shareholders  of PMC
International,  Inc., a Colorado corporation (the "Company"), in connection with
the  solicitation  of  proxies by the Board of  Directors  of the  Company  (the
"Board")  for use at the annual  meeting of  shareholders  of the  Company  (the
"Meeting") to be held at the Company's  principal offices 555 17th Street,  14th
Floor,  Denver,  Colorado 80202 on December 15, 1997 at 2:30, local time, and at
any  postponement  or  adjournment  thereof.  The  Meeting is being held for the
following  purposes:  (1) to elect the Board of six  Directors  for the  ensuing
year; (2) to approve an amendment to the Company's  Articles of Incorporation to
provide for the  automatic  conversion of the  Company's  outstanding  Preferred
Stock,  together  with any and all  accrued  but unpaid  dividends  through  the
conversion date, into Common Stock (the "Conversion Amendment");  (3) to approve
an  amendment  to the  Company's  Articles  of  Incorporation  to provide  for a
"reverse split" of the shares of Common Stock of the Company (the "Reverse Stock
Split");  (4) to approve the Company's Equity Incentive Plan and the reservation
of 500,000 (or, in the event Proposal Three is not approved,  2,000,000)  shares
of the Company's common stock for issuance thereunder;  and (5) to transact such
other business as may properly come before the Meeting.

         Because many of the Company's  shareholders may be unable to attend the
Meeting in person,  the Board solicits  proxies by mail to give each shareholder
an opportunity to vote on all matters presented at the Meeting. Shareholders are
urged to: (1) read this Proxy Statement  carefully;  (2) specify their choice in
each matter by marking the  appropriate  box on the enclosed proxy card; and (3)
sign,  date  and  return  the  proxy  card by mail in the  postage-paid,  return
addressed envelope provided for that purpose.

         The Company's  executive  offices are located at 555 17th Street,  14th
Floor, Denver, Colorado 80202 (telephone 303-292-1177). This Proxy Statement and
the  accompanying  form of proxy are being first  mailed to  shareholders  on or
about November 28, 1997.

Shares Outstanding and Voting Rights

         The Board has fixed the close of business  on November 7, 1997,  as the
record date (the "Record Date") for the  determination of shareholders  entitled
to notice of, and to vote at, the Meeting.  The only outstanding voting stock of
the Company is its common stock,  par value $.01 per share (the "Common Stock"),
of which  19,431,610  shares were outstanding as of the close of business on the
Record  Date.  In  addition,  with  respect  to the  Conversion  Amendment,  the
Company's  Series A preferred  stock, no par value (the "Preferred  Stock"),  of
which 138,182 shares were  outstanding as of the close of business on the Record
Date,  will also be entitled  to vote.  As of the Record  Date,  the Company had
approximately  410 record  holders of its Common Stock and 15 record  holders of
its Preferred Stock.  Each outstanding  share of Common Stock is entitled to one
vote  with  respect  to each  matter  subject  to a vote.  With  respect  to the
Conversion Amendment, each outstanding share of Preferred Stock is also entitled
to one vote.  Under Article 113 of the Colorado  Business  Corporation  Act, the
holders of the Common Stock and the  Preferred  Stock will not have  dissenters'
rights if the Conversion  Amendment is approve,  and the holders of Common Stock
will not have dissenters' rights if the Reverse Stock Split is approved.

         Votes cast in person or by proxy at the Meeting  will be  tabulated  by
the election inspectors appointed for the Meeting. The presence, in person or by
proxy, of the holders of at least two-thirds of all outstanding shares of Common
Stock and  Preferred  Stock is necessary to  constitute a quorum with respect to
the Conversion Amendment and the presence, in person or by proxy, of the holders
of at least two-thirds of all outstanding shares of Common Stock is necessary to
constitute a quorum with respect to the Reverse  Stock Split,  but the presence,
in person or by proxy,  of the  holders  of only a majority  of the  outstanding
shares  of  Common  Stock  entitled  to  vote at the  Meeting  is  necessary  to
constitute  a quorum for  purposes  of  approving  the Plan  Proposal  and other
matters.



                                                         1

<PAGE>




         The affirmative vote of two-thirds of all outstanding  shares of Common
Stock and Preferred Stock voting as separate classes will be required to approve
the Conversion Amendment,  the affirmative vote of two-thirds of all outstanding
shares of Common Stock will be required to approve the Reverse Stock Split,  and
the  affirmative  vote of the  majority of the Common Stock  represented  at the
Meeting  will be required  to approve the Plan  Proposal or to ratify or approve
other  proposals.  As a result,  an abstention or broker  non-vote will have the
same effect as a vote against a proposal. A proxy submitted by a shareholder may
indicate that all or a portion of the shares  represented  by such proxy are not
being voted by such shareholder with respect to a particular matter.  This could
occur, for example, when a broker is not permitted to vote shares held in street
name on certain matters in the absence of instructions from the beneficial owner
of the  shares.  The shares  subject to any such proxy that are not being  voted
with respect to a particular  proposal may be considered present and entitled to
vote for other purposes and will count for purposes of determining  the presence
of a quorum.  (Directions to "withhold authority" to vote for Directors, will be
considered as abstentions.)

         With respect to election of Directors,  holders of the Company's Common
Stock  may  vote in favor  of the  nominees,  may  withhold  their  vote for the
nominees, or may withhold their vote as to specific nominees.  Directors will be
elected by a  plurality  of the votes of the shares of Common  Stock  present or
represented by proxy at the Meeting.  Holders of the Company's  Common Stock may
vote in favor of or  against  each of the other  proposals  and  holders  of the
Company's  Preferred  Stock  may  vote in  favor of or  against  the  Conversion
Amendment.

         Proxies properly executed and returned in a timely manner will be voted
at the Meeting in accordance with the directions noted thereon.  Any shareholder
giving a proxy has the power to revoke it any time before it is voted, either by
delivering  to the  Secretary of the Company a signed  notice of revocation or a
later  dated  signed  proxy or by  attending  the  Meeting and voting in person.
Attendance  at the Meeting will not in itself  constitute  the  revocation  of a
proxy. Any written notice of revocation or subsequent proxy should be sent so as
to be delivered to the Company,  Attention:  Secretary, or hand delivered to the
Secretary of the Company at the aforementioned address, at or before the vote to
be taken at the Meeting.

         If no specific instructions are given with respect to the matters to be
acted upon at the  Meeting,  shares of Common  Stock  represented  by a properly
executed  proxy will be voted FOR: (1) the  election of all six nominees  listed
under the caption  "PROPOSAL  ONE--Election  of  Directors,"  (2) the Conversion
Amendment,  (3) the Reverse Stock Split,  and (4) the Company's Equity Incentive
Plan.  If no specific  instructions  are given with respect to the matters to be
acted upon at the Meeting,  shares of Preferred Stock  represented by a properly
executed proxy will be voted FOR the Conversion Amendment.

         The cost of  solicitation  of proxies will be paid by the  Company.  In
addition to solicitation by mail,  officers and regular employees of the Company
may solicit proxies by telephone, telegram or by personal interviews.  Brokerage
houses, nominees,  fiduciaries and other custodians will be requested to forward
soliciting  material to the  beneficial  owners of shares held of record by them
and will be reimbursed for their reasonable expenses.

Annual Report

         A copy of the Company's Annual Report on Form 10-KSB, as amended, which
includes the consolidated financial statements of the Company for the year ended
December 31, 1996, is being mailed with this Proxy Statement to all shareholders
entitled to vote on any matter at the Meeting. The Annual Report to shareholders
does not form any part of the materials for the solicitation of proxies.




                                                         2

<PAGE>





                          SECURITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS
                                           AND CERTAIN BENEFICIAL OWNERS

         The following  table and related notes contain  information  concerning
beneficial  ownership of the Company's  Common Stock as of November 10, 1997 by:
(i) each person known by the Company to own beneficially  more than five percent
of the Common  Stock,  (ii) each director of the Company,  (iii) each  executive
officer of the Company  named in the Summary  Compensation  Table,  and (iv) all
directors and executive officers of the Company as a group. The share amounts in
this table reflect  shares of Common Stock issuable upon the exercise of options
and warrants exercisable within the next 60 days.
<TABLE>
<CAPTION>

                     Name and Address                        Number of Shares     Percent of Class
<S>                                                              <C>                 <C>      

Kenneth S. Phillips(1)....................................       2,999,767(10)       15.4%
Scott A. MacKillop(1).....................................          32,000(18)          *
J.W. Nevil Thomas(2)......................................          20,000(12)          *
D. Porter Bibb(3).........................................          20,000(13)          *
Emmett J. Daly(4).........................................         210,000(17)(18)    1.1
Richard C. Hyde(5)........................................          10,000(17)          *
Vali Nasr(1)..............................................         120,497(14)          *
David L. Andrus(6)........................................         887,000(11)        4.4
Bedford Capital Financial Corporation(7)..................       2,971,250(15)       15.2
KP3, LLC(1)...............................................       1,643,845(16)        8.5
OCH ZIFF Capital Management(19)...........................       1,866,666            9.6
Bay Pond Partners, L.P.(8)................................       1,463,333            7.5
Bay Pond Investors (Bermuda), Ltd.(8).....................       1,081,000            5.6
Wheatley Partners, L.P.(9)................................       1,607,666            8.3
All Officers and Directors as a group (7 persons). . . . . . . . 3,422,264           17.4

- -----------------------
</TABLE>

 *     Less than 1%.
(1)    The address of Mr. Phillips, Mr. Nasr, Mr. MacKillop and KP3, LLC is 555 
         Seventeenth Street, 14th Floor, Denver, Colorado 80202.
(2) The address of Mr. Thomas is Scotia Plaza,  Suite 4712, 40 King Street West,
Toronto, Ontario M5H 3Y2. (3) The address of Mr. Bibb is 540 Madison Avenue, New
York,  New York 10022.  (4) The  address of Mr. Daly is Two World Trade  Center,
85th Floor,  New York,  New York 10048.  (5) The address of Mr. Hyde is Moreland
Capital, Inc., 30050 Chagrin Blvd., Suite 100, Pepper Pike, Ohio 44124.
(6)    The address of Mr. Andrus is 2554 Linden Drive, Boulder, CO 80304.
(7)    The address of Bedford Capital Financial Corporation is 2nd Floor, 
         Charlotte Hs., Shirly Street, Box N964, Nassau, Bahamas.
(8)    The address of Bay Pond Partners,  L.P. and Bay Pond Investors (Bermuda),
       Ltd. is c/o  Wellington  Management  Company,  L.L.P.,  75 State  Street,
       Boston, Massachusetts 02109.
(9) The address of Wheatley  Partners,  L.P. is 80 Cutter Mill Road,  Suite 311,
Great Neck,  New York 11021.  (10)  Includes  1,643,845  shares owned by KP3, of
which Mr. Phillips is the managing member and has the controlling ownership
       interest and 5,500 shares underlying presently exercisable warrants.
(11)   Includes 787,000 shares underlying presently exercisable options.
(12)   Does not include shares owned by Bedford of which Mr. Thomas is a 
         director and a 6.31% shareholder, includes 20,000 shares underlying
         presently exercisable options.
(13)   Does not include 200,000 shares underlying presently  exercisable options
       granted  to  Ladenburg,  Thalmann  & Co.,  Inc.,  of which Mr.  Bibb is a
       managing   director,   includes   20,000  shares   underlying   presently
       exercisable options.
(14) Includes 50,000 shares underlying presently exercisable option.
(15)   Includes  136,250  shares  underlying  presently  exercisable  options or
       warrants  issued  by the  Company  and  235,000  shares  owned by KP3 and
       included in the  beneficial  ownership of Mr.  Phillips  that Bedford may
       acquire pursuant to a presently exercisable option.
(16)   Shares beneficially owned by KP3 are also included in shares beneficially
         owned by Mr. Phillips; and 235,000 of such shares also have been 
         included in the beneficial ownership of Bedford.
(17) Includes 10,000 shares underlying presently exercisable options.
(18) Includes  25,000 shares  jointly owned with Regina Daly and 135,000  shares
underlying presently  exercisable options.  (19) The address of OCH ZIFF Capital
Management is 153 E. 53rd Street, 43rd Floor, New York, NY 10022.


                                                         3

<PAGE>





                                        PROPOSAL ONE--ELECTION OF DIRECTORS

       The number of members of the Board is currently fixed at seven,  although
the  Company  currently  has only six  directors.  There  are six  nominees  for
election to the Board at the  Meeting.  Each  Director  to be elected  will hold
office until the next annual meeting of shareholders  and until his successor is
elected and has qualified,  or until such Director's earlier death,  resignation
or removal. Of the nominees listed below, Messrs. Phillips,  Thomas, Bibb, Daly,
Hyde and MacKillop are currently Directors of the Company.

       There  are  no  family  relationships  among  any of  the  Directors  and
executive officers of the Company.

       The  Company is  soliciting  proxies in favor of the  election of Messrs.
Phillips,  Thomas,  Bibb,  Daly,  MacKillop and Hyde as  Directors.  The Company
intends that the proxies will be voted FOR these six nominees  unless  otherwise
specified.  If any of them is or becomes unable to serve as a Director, an event
that the Company does not currently anticipate,  it is intended that the proxies
will be  voted  for  the  election  of  such  other  person,  if any,  as may be
designated by the Board.

Information Concerning the Nominees

     MR. KENNETH S. PHILLIPS.  President and Chief Executive Officer,  Director.
Mr.  Phillips  founded the Company in 1986 and serves as the President and Chief
Executive  Officer of the Company.  Mr.  Phillips is  responsible  for corporate
direction,  product  development  and strategic  planning.  He was a co-founding
participant  in  the  Wilshire   Cooperative  in  1986   (associated   with  the
institutional consulting firm Wilshire Associates). He served as the Chairman of
the Publications Committee of the Investment Management Consultants  Association
("IMCA") in 1994 and 1995, as a member of IMCA's Officer and Director Nominating
Committee in 1994 and 1996,  and has recently  been elected to serve as a member
of  IMCA's  Advisory  Council.  IMCA  is the  investment  consulting  industry's
principal trade organization with more than 1,200 members representing virtually
all the major national, regional and independent consulting firms. Additionally,
Mr.  Phillips  has been a guest  speaker for the  International  Association  of
Financial Planners,  the Investment  Management  Institute and the Institute for
International  Research.  Mr. Phillips  received his education at Colorado State
University and holds numerous NASD license designations.

     MR. SCOTT A. MACKILLOP.  Executive Vice President, Chief Operating Officer,
Director.  Mr.  MacKillop  joined the Company in September  1997 as an Executive
Vice President and the Chief Operating  Officer of the Company,  as President of
ADAM Investment Services,  Inc. ("ADAM"), the Company's wholly owned subsidiary,
as Chief Operating Officer of Optima Funds Management, Inc. ("Optima"), a wholly
owned  subsidiary  of ADAM,  and as a member of the Boards of  Directors of both
ADAM and Optima.  Mr.  MacKillop has been employed by ADAM since 1992. From 1991
until  1992 Mr.  MacKillop  served  as  outside  general  counsel  to ADAM.  Mr.
MacKillop  received a B.A.  degree from  Stanford  University in 1972 and a J.D.
degree from George Washington University Law School in 1976.

     MR.  J.W.  NEVIL  THOMAS.  Chairman  of the  Board.  Mr.  Thomas has been a
Director of the  Company  since July 1995.  Since 1970 Mr.  Thomas has served as
President  of  Nevcorp,  Inc.,  an  investment  and a financial  and  management
consulting  firm.  In  addition,  Mr.  Thomas is a director  of Bedford  Capital
Financial   Corporation   ("Bedford")   and  is  Chairman  of  Bedford   Capital
Corporation,  a  subsidiary  of Bedford,  whose  principal  business is merchant
banking.  In  addition to being a Director of the Company and of Bedford and its
subsidiary as described  above,  Mr. Thomas is a director of Gan Canada Limited,
Reliable Life Insurance  Company,  Pet Valu Inc., French  Fragrances,  Inc., Old
Republic  Insurance and several other private  Canadian and American  companies.
Mr.  Thomas  holds a B.B.  Com.  from the  University  of  Toronto,  an M.A.  in
Economics  from  Queens  University,  an M.B.A  from  York  University  and is a
Chartered Financial Analyst.

     MR. D. PORTER BIBB. Director.  Mr. Bibb became a Director of the Company in
October 1995. Mr. Bibb is a Managing Director of Ladenburg, Thalmann & Co., Inc.
("Ladenburg"), an investment banking firm. Before joining Ladenburg in 1984, Mr.
Bibb was a Managing Director of Bankers Trust Company,  involved in the start-up
of their  investment  banking  operations.  Before that time, he was Director of
Corporate Development for the New York Times. In addition to being a Director of
the Company, Mr. Bibb is a Director of East Wind Group, Inc. Mr. Bibb has a B.A.
in History,  Economics and Political Science from Yale University and engaged in
graduate studies at New York University,  London School of Economics and Harvard
Business School.



                                                         4

<PAGE>




     MR. EMMETT J. DALY. Director.  Mr. Daly became a Director of the Company in
February 1997. Mr. Daly is currently Senior Vice President of Corporate  Finance
of Keefe,  Bruyette & Woods, Inc. ("KBW"),  an investment  banking firm that Mr.
Daly joined in 1987 as an Associate in the Corporate Finance Department.  Before
that  time he spent  two years as a Credit  Analyst  followed  by one year as an
Assistant Treasurer of Manufacturers  Hanover Trust Company. Mr. Daly received a
B.A.  in  Economics  from  College of the Holy Cross and an M.B.A from the Kenan
Flager School of Business at University of North Carolina, Chapel Hill.

     MR. RICHARD C. HYDE. Director. Mr. Hyde became a director of the Company in
July 1997. Mr. Hyde is President of Moreland Capital,  Inc., an asset management
and  investment  consulting  firm. He is also a Principal in Vestor  Associates,
LLC, the general  partner of Vestor  Partners,  LP, a private equity  investment
fund.  Prior to his current  affiliations,  from 1970 to 1995 Mr. Hyde served in
investment/asset  management positions with Ameritrust Company and its successor
organizations,  Society Corporation and Key Corp. From 1984 through 1993, he was
Chief  Investment  officer.  From 1993  through  1995,  Mr.  Hyde was the CEO of
Society Asset Management and Managing Director of Key Asset Management Holdings.
Mr.  Hyde  holds  both a  Bachelor  of  Science  and MBA --  Finance  from Miami
University of Ohio.

       The Board recommends a vote FOR each Nominee.

Other Executive Officer

     MR. VALI NASR.  Chief  Financial  Officer,  Treasurer.  Mr. Nasr joined the
Company in 1992 as the Company's Chief Financial  Officer,  financial  Principal
and Treasurer.  Since  September  1995, Mr. Nasr has been President of Portfolio
Brokerage  Services Inc., the Company's wholly owned subsidiary.  Before joining
the  Company,  Mr.  Nasr was  Vice  President  of  Finance  for a large,  retail
broker-dealer.  Before holding this position for four years, Mr. Nasr spent four
years as Vice President of Accounting  with Sutro & Company,  Inc.  ("Sutro") in
San  Francisco.  Before  joining  Sutro,  Mr. Nasr spent four years with Charles
Schwab and Company as Accounting Manager. Mr. Nasr began his career with Merrill
Lynch in their accounting department.  He received a B.A. in Accounting from the
University  of  California,  Berkeley and an M.B.A.  in Finance from Golden Gate
University.

       The Company's current executive officers are Messrs. Phillips, MacKillop,
and Nasr.

Committees and Meetings

     The Board has established three standing committees:  an Audit Committee, a
Compensation Committee and an Executive Committee.

       Audit Committee

       The Audit Committee  consists of three independent  directors who are not
employees of the Company.  Messrs.  Daly, Thomas and Phillips currently serve as
the  members of the Audit  Committee.  The Audit  Committee  did not meet during
1996.  The  functions of the Audit  Committee  are to recommend to the Board the
appointment of independent  auditors,  to review the plan and scope of any audit
of the Company's  financial  statements and to review the Company's  significant
accounting policies and other related matters.

       Compensation Committee

       The Compensation  Committee  consists of three independent  directors who
are not employees of the Company. Messrs. Bibb, Daly and Hyde currently serve as
the members of the Compensation  Committee.  The Compensation  Committee did not
meet during  1996.  The  functions  of the  Compensation  Committee  are to make
recommendations  to the Board regarding the  compensation of executive  officers
and to administer the Company's  bonuses and stock option plans,  including,  if
approved,  the Equity Incentive Plan. It also makes recommendations to the Board
with  respect to the  compensation  of the  Chairman  of the Board and the Chief
Executive Officer and approves the compensation paid to other senior executives.



                                                         5

<PAGE>




       Executive Committee

       The Executive Committee consists of Messrs. Phillips, MacKillop and Daly.
The Executive  Committee did not meet in 1996. The Executive Committee possesses
the powers and discharges  the duties of the Board between  meetings of the full
Board.

       During  1996,  the Board met four  times.  Attendance  at Board  meetings
averaged 100%, and each incumbent Director attended all of the Board meetings.

Section 16(a) Beneficial Ownership Reporting Compliance

       Under Section 16 of the Securities  Exchange Act of 1934, as amended (the
"Exchange  Act"),  the  Company's  Directors  and certain of its  officers,  and
persons holding more than ten percent of the Company's Common Stock are required
to file forms reporting their beneficial ownership of the Company's Common Stock
and  subsequent  changes in that  ownership  with the  Securities  and  Exchange
Commission  (the  "Commission").  Such persons are also  required to furnish the
Company  copies of forms so filed.  The  Company  believes  that during the year
ended December 31, 1996, the following officers, Directors or 10% holders of its
Common Stock filed late reports, failed to report transactions on a timely basis
or failed to file a form required under Section 16 of the Exchange Act:  Bedford
failed to timely file one required  report,  and William L.  Atkinson  failed to
timely  file one  required  report.  n each  case,  an  appropriate  report  was
subsequently filed with the Commission.


                                COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS

Compensation of Directors

         During  1996,  the  Company  did  not pay its  employee  directors  for
attending board meetings.  Each of the three outside directors received a $5,000
annual retainer and a $500 fee for each meeting attended. The Company reimburses
all of its directors for travel and  out-of-pocket  expenses in connection  with
their  attendance at meetings of the Board of Directors.  On June 7, 1996,  each
then member of the Board of  Directors  was granted  options to purchase  50,000
shares of Common  Stock at an exercise  price of $1.00 per share.  Such  options
expire  five  years  from  the date of  grant  and vest 20% at such  time as the
average bid and offer price for the Common Stock  equals  $1.00,  $2.00,  $3.00,
$4.00 and $5.00, respectively, for twenty consecutive trading days.

Executive Compensation

         The following  table provides  certain summary  information  concerning
compensation  paid by the Company and its  subsidiaries  to the Company's  Chief
Executive  Officer  and to each of its other  executive  officers  at the end of
1996.



                                                         6

<PAGE>





                                    Summary Compensation Table
<TABLE>
<CAPTION>

                                                              Annual              Long-Term
                                                           Compensation         Compensation

     Name and Principal Position         Fiscal Year          Salary         Options Granted(1)
<S>                                          <C>                  <C>                        <C>

Kenneth S. Phillips                          1996                 $252,000                   50,000
President, Chief Executive Officer           1995                  228,124
                                             1994                  241,774
David L. Andrus(2)                           1996                 $240,000                1,050,000
Executive Vice President                     1995                   40,000

Vali Nasr                                    1996                 $139,015                   50,000
Chief Financial Officer & Treasurer          1995                  126,475
                                             1994                  128,262

</TABLE>

(1) The shares of Common  Stock to be  received  upon the  exercise of all stock
options  granted during the period  covered by the Table.  (2) Mr. Andrus joined
the Company in 1995.  Until  October 13, 1997,  Mr.  Andrus was  Executive  Vice
President of the Company. On October 13, 1997,
     he was notified by the Company that his affiliation  with the Company as an
employee will cease effective January 11, 1998.

Options Granted

     During the year ended December 31, 1996,  the Company  granted to its Chief
Executive  Officer  and the  other  executive  officers  listed  in the  Summary
Compensation  Table  options  to acquire a total of  1,150,000  shares of Common
Stock as set forth in the following table.
<TABLE>
<CAPTION>


                                           Option Grants in Last Fiscal Year
                               Percentage of Total
                               Options Granted to
                                  Number of Shares          Employees in
                                 Underlying Options          Fiscal Year
            Name                        Granted                                  Exercise Price        Expiration Date
            ----              --------------------------                         --------------        ---------------
<S>                                             <C>             <C>                   <C>                <C>

Kenneth S. Phillips                             50,000          4.2%                  $1.00               6/7/2001
David L. Andrus                                800,000         87.5%                 $1.5625                 (1)
                                               200,000                               $2.125              12/17/2002
                                                50,000                                $1.00               6/7/2001
Vali Nasr                                       50,000          4.2%                  $1.00               3/31/2001
</TABLE>

- -----------------------

(1)  Options will expire 24 months after Mr. Andrus leaves the employ of the 
       Company, anticipated to be January 11, 1998.



                                                         7

<PAGE>




         The  following  table sets forth  certain  information  with respect to
options  exercised  during the year ended  December  31, 1996 by those  officers
listed in the Summary Compensation Table.
<TABLE>
<CAPTION>


               Aggregated Option/SAR Exercises in Last Fiscal Year and Fiscal Year End Option/SAR Values
                                                                        Number of Securities
                                                                       Underlying Unexercised     Value of Unexercised
                                Shares Acquired on                        Options at FY End     Money Options at FY End
             Name                        Exercise    Value Realized   Exercisable/Unexercisable Exercisable/Unexercisable
             ----               -----------------------------------   ------------------------- -------------------------
<S>                                      <C>                <C>             <C>                      <C>

Kenneth S. Phillips                      0                  0               20,000/30,000           $20,000/$30,000
David L. Andrus                          0                  0              575,000/550,000         $276,875/$170,000
Vali Nasr                                0                  0                 50,000/0                 $50,000/$0
</TABLE>


                                  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Employment Agreements

         The Company has employment agreements with Mr. Phillips,  its President
and  Chief  Executive  Officer  and ADAM has an  employment  agreement  with Mr.
MacKillop,  the  Executive  Vice  President and Chief  Operating  Officer of the
Company.  The Company also has an employment agreement with its former Executive
Vice President,  David Andrus. The agreement with Mr. Phillips is dated July 26,
1995,  and is for a three-year  term.  Either party may  terminate the agreement
upon 90 days' prior  notice.  The  agreement  provides  for a minimum  salary of
$240,000  ($300,000 if the Company has pre-tax profits of at least  $1,000,000),
40% of the annual bonus pool (equal to 10% of the Company's pre-tax profits),  a
car allowance,  and  participation  in the Company's other benefit plans. If the
Company  terminates the agreement  without  cause,  it will be obligated to make
severance   payments  to  Mr.   Phillips  in  an  amount  equal  to  two  years'
compensation.  In addition,  the agreement  provides that any options granted to
Mr. Phillips vest  immediately upon his death or upon a change in control of the
Company.

         The agreement  with Mr.  MacKillop is dated  September 23, 1997, and is
for a two-year  term.  ADAM may  terminate  the  agreement at any time after the
one-year  anniversary  of the date of the  agreement by giving six months' prior
written  notice.  The agreement  provides for a minimum  salary of $240,000,  an
annual  bonus of up to  $50,000,  options  to acquire  250,000  shares of Common
Stock, and participation in the Company's other benefit plans.

         The Agreement with Mr. Andrus is dated July 26, 1995 and was amended in
December 1996. It provides for a three year-term  ending  November 1998.  Either
party may  terminate the  agreement  upon 90 days' prior  notice.  The agreement
provides for a minimum salary of $240,000,  options to acquire  1,000,000 shares
of Common Stock, and  participation in the Company's other benefit plans. If the
Company  terminates the agreement  without  cause,  it will be obligated to make
severance payments to Mr. Andrus in an amount up to one-years' compensation.  In
addition,  the agreement  provides  that all options  granted to Mr. Andrus vest
immediately  upon a change in control of the Company.  On October 13, 1997,  the
Company notified Mr. Andrus that his affiliation with the Company as an employee
will cease effective January 11, 1998. Pursuant to his employment agreement, Mr.
Andrus will receive severance payments in an amount equal to his current salary,
payable ratably on a semi-monthly  basis for up to one year after his separation
from the Company.  Such payments will cease sooner in the event Mr. Andrus gains
employment affording him comparable compensation.

Other Agreements

     In January  1995,  the Company  entered into an agreement  with  Ladenburg,
pursuant to which Ladenburg  agreed to assist the Company in financing  efforts.
Ladenburg was involved in the Company's transactions with Bedford. Mr. D. Porter
Bibb, a principal of Ladenburg,  was named to the  Company's  Board in September
1995.

         In July 1995,  the Company  entered  into a  transaction  with  Bedford
pursuant to which  Bedford  loaned $1.2  million to the Company and  received an
option to loan up to an  additional  $1.8 million to the Company for a specified
period of time


                                                         8

<PAGE>




and pursuant to certain call  provisions.  Each dollar loaned carried a ten-year
warrant to purchase one share of the Common Stock at an exercise  price of $1.00
per share.  In  connection  with this  funding and the related  shareholder  and
investment  agreements,  Bedford  received  certain  rights  including,  but not
limited to, the right to elect two of the Company's five Directors, the right to
receive options that mirrored certain issuances or option grants by the Company,
and a security  interest  in all  assets of the  Company  and its  subsidiaries.
Contemporaneous  with the closing of the July 1995 transaction with the Company,
Bedford also purchased 1 million shares of the Common Stock from Mr. Geman,  the
former   Chief   Executive   Officer  of  the   Company,   thereby   becoming  a
greater-than-10%  shareholder  of the Company.  Between July 1995 and July 1996,
the Company  obtained the full $3.0 million  financing  from Bedford and certain
assignees of Bedford (the "Bedford Loans"). In addition,  the Company granted to
Bedford  certain  other  rights  in  connection  with  future  debt  and  equity
financings,  including a right of first negotiation regarding future fundings, a
30-day  exclusive  negotiation  period,  and a right of first  refusal  to match
unsolicited  offers for  financing.  The  Company  also agreed to pay a $100,000
annual monitoring fee to Nevcorp Inc., which is owned by J.W. Nevil Thomas,  who
has been designated by Bedford to serve on the Company's Board.

         Also in July 1995,  the Company's  then Chief  Executive  Officer and a
Director,  Marc Geman,  resigned. In connection with his resignation,  Mr. Geman
was entitled to severance payments totaling $180,000, due in monthly payments of
$15,000.  As of December 31, 1996,  Mr. Geman had received all of the  severance
payments  to  which  he  was   entitled.   The  Company  also  entered  into  an
Indemnification  Agreement with Mr. Geman under which the Company agreed to hold
him  harmless,  in an amount not to exceed  $100,000,  for expenses  incurred in
defense of a then-pending  investigation  by the Commission.  As of December 31,
1996, the Company had made a total of $50,786 in indemnification  payments under
that agreement.

         In December 1995 and January 1996,  the Company issued a total of 482.5
units through a private offering (the "December 1995 Offering"),  with each unit
consisting of a convertible  promissory  note with a principal  amount of $1,000
and a warrant to purchase  1,000 shares of Common Stock at an exercise  price of
$1.00 per share. During June 1996 the Company issued an additional 1,017.5 units
through another private offering (the "June 1996 Offering") under  substantially
the same terms as the December 1995  Offering.  The units issued in the December
1995  Offering and the June 1996  Offering  were issued  primarily to employees,
business  associates and affiliates of the Company or Bedford.  In the June 1996
Offering,  David L. Andrus,  the  Company's  former  Executive  Vice  President,
purchased  100  units,  thereby  acquiring  $100,000  of  subordinated  debt and
receiving a promissory  note and warrants to purchase  100,000  shares of Common
Stock. In addition,  certain other employees of the Company  participated in the
June  1996  Offering,  purchasing  a total of  162.5  units,  thereby  acquiring
$162,500 of  subordinated  debt and receiving  promissory  notes and warrants to
purchase  162,500  shares of Common  Stock.  Mr.  Andrus  and the other  Company
employees  participated in the June 1996 Offering on the same terms as all other
investors. The purchasers of units in the December 1995 Offering and/or the June
1996 Offering received  registration rights with respect to the shares of Common
Stock underlying the warrants.

         In November  1996 the Company  borrowed  $250,000 (the  "November  1996
Loan") to fund  working  capital  requirements  pending the closing of a private
placement  of Common  Stock in  December  1996.  The  lenders  included  Messrs.
Phillips and Andrus,  the Company's  President and Chief  Executive  Officer and
Executive  Vice  President,  respectively,  and certain  other  employees of the
Company. Bedford, a shareholder affiliate of the Company, and KBW, the placement
agent for the  December  1996  Offering,  were  also  lenders.  The  loans  were
evidenced  by 12%  notes to be  repaid  on the  earlier  of the  closing  of the
December 1996 Offering or March 31, 1997. The lenders also received  warrants to
purchase a total of 25,000 shares of Common Stock at a price of $1.625 per share
and  registration  rights with respect to the shares of Common Stock  underlying
the warrants.

         In  December  1996,  the  Company  completed  a  private  placement  of
5,177,000  shares of Common Stock at a price of $2.125 per share (the  "December
1996  Offering").  A portion of the proceeds of the December  1996 Offering were
used (1) to repay  interest  due and  owing on the  promissory  notes  issued in
connection with the December 1995 Offering and June 1996 Offering, including the
notes held by the  father  and  brother of Mr.  Phillips,  the  Company's  Chief
Executive  Officer,  Mr. Andrus,  the Company's former Executive Vice President,
and certain employees of the Company,  (2) to repay interest due and owing under
the Bedford Loans,  (3) to repay a portion of the principal on the Bedford Loans
and (4) to repay  the  November  1996  Loan  (including  the  notes  held by Mr.
Phillips,  certain other members of the Company's  management  and Mr. Andrus ).
Mr. Emmett Daly, a Director of the Company since  February  1997, is Senior Vice
President of Corporate  Finance of KBW, the placement agent in the December 1996
Offering.



                                                         9

<PAGE>




         Simultaneous  with the  closing  of the  December  1996  Offering,  the
Company completed a restructuring of its debt and a partial restructuring of its
outstanding  Preferred Stock (the "December 1996  Restructuring").  The December
1996 Restructuring  involved (1) the payment of all outstanding  interest on the
Bedford  Loans,  the  repayment to Bedford and its  assignees of  $1,976,250  of
outstanding  principal  on the Bedford  Loans,  the  exercise by Bedford and its
assignees  of  warrants  to purchase  1,023,750  shares of Common  Stock and the
delivery by Bedford and its assignees of canceled promissory notes in the amount
of  $1,023,750  in  satisfaction  of the  exercise  price of the  warrants,  the
cancellation  of the remaining  warrants to Bedford and its  assignees,  and the
issuance to Bedford and its  assignees of new warrants to purchase up to 150,000
shares  of  Common  Stock at an  exercise  price of $2.125  per  share;  (2) the
issuance  of  1,500,000  shares of Common  Stock upon the  exercise  of warrants
issued to  investors  in  connection  with the  Company's  private  placement of
promissory  notes and warrants in the December  1995  Offering and the June 1996
Offering,  the delivery of canceled  promissory notes in the aggregate principal
amount of $1,500,000 in satisfaction of the exercise price of such warrants, the
payment by the Company of all  outstanding  interest due and owing on such notes
as of the exercise  date and the issuance to the holders of such warrants of new
warrants to purchase up to 150,000 shares of Common Stock;  (3) the repayment of
the November 1996 Loan,  and (4) the  conversion of 173,120  shares of Preferred
Stock into  238,043  shares of Common  Stock,  resulting  in a reduction  in the
Company's  cumulative dividend obligation to the holders of Preferred Stock from
$583,576 as of  September  30, 1996 to $322,700 as of as of January 31,  1997. A
portion of the  conversion  of shares of  Preferred  Stock into Common Stock was
effected in January 1997. The new warrants  issued by the Company to Bedford and
others as described in clauses (1) and (2) are referred to hereafter as the "New
Warrants." With respect to the transactions described in clause (2), the brother
and father of Mr. Phillips, the Company's President and Chief Executive Officer,
Mr. Andrus,  the Company's  former  Executive Vice President,  and certain other
employees of the Company, participated on the same terms as the other parties.

         The New Warrants  are  exercisable  over a period of five years,  at an
exercise  price of $2.125 per  share.  Registration  rights  were  granted  with
respect to the Common Stock  received  upon the exercise of the old warrants and
the shares of Common Stock underlying the New Warrants. The New Warrants contain
adjustment provisions relating to the exercise price per share and the number of
shares  of  Common  Stock to be  issued  upon  their  exercise  in the  event of
issuances of additional  shares of Common Stock (including  through the issuance
of  options,   rights  or  warrants  to  purchase  Common  Stock  or  securities
convertible  into Common  Stock) by the Company at a price below  market  price,
certain  extraordinary  dividends and  distributions on the Common Stock,  stock
splits or other reclassifications of the outstanding shares of Common Stock, and
any merger,  consolidation or reorganization involving the Company or a transfer
by the Company of substantially all of its assets or properties.

         As a result of the  December  1996  Restructuring,  all $3  million  in
outstanding debt previously owed by the Company to Bedford and its assignees has
been  eliminated  and Bedford now  beneficially  owns Common Stock  representing
approximately   13.3%  of  the  outstanding  Common  Stock.   Bedford  has  also
relinquished  certain rights held by it and its right to elect  Directors of the
Company has been  modified so that  Bedford now has the right to  designate  one
Director so long as it holds at least 10% of the  outstanding  Common Stock.  In
addition, at least one additional Director must be acceptable to Bedford and the
Company so long as Bedford  owns at least 5% of the  outstanding  Common  Stock.
Bedford also retained demand and piggyback  registration  rights with respect to
restricted  securities  acquired by it from the Company.  In connection with the
December 1996 Restructuring,  the Company's  consulting  agreement with Nevcorp,
Inc. was terminated.

         In January 1997, the Company provided  assistance to Mr. Phillips,  the
Company's  President and Chief Executive Officer, by pledging cash collateral in
the amount of $1,890,000  to a bank in  connection  with the bank's loan to KP3,
LLC ("KP3"),  a company owned and controlled by Mr.  Phillips.  The loan was for
the purpose of financing  payment of the deferred  portion of the purchase price
of  1,643,845  shares  of the  Company's  Common  Stock  owned by KP3 (the  "KP3
Shares") that were purchased from a former officer of the Company at the time of
his departure.  The Company has agreed to provide collateral for the loan for up
to two years and to lend funds to KP3 to service  interest  payments on the loan
during that period. To date, the Company has lent $96,000 to KP3 specifically to
service  interest  payments on the loan. KP3 has agreed to reimburse the Company
for all amounts paid by the Company toward the loan or for collateral applied to
the loan, including interest at an annual rate of 9% and has granted the Company
a security  interest in the KP3  Shares.  Such loan was  restructured  through a
different  broker on October 1, 1997. In connection  therewith,  the  collateral
pledge by the Company in connection  with the loan was reduced to $1,400,000 and
the Company  released  350,000 of the KP3 Shares  previously held as collateral.
The new loan due date is December 31, 1998.

         The Bylaws of the  Company  were  amended in  December  1996 to set the
number of  members of the Board at seven.  Under  subscription  agreements  with
investors  in the  December  1996  Offering,  those  investors  are  entitled to
designate one director and one additional  director is to be mutually acceptable
to the Company and such investors. The mutually acceptable


                                                        10

<PAGE>




director is currently  Emmett J. Daly, a Senior Vice  President of KBW. The
director to be designated by the investors is Mr. Hyde.

     Under a Shareholders  Agreement among Bedford,  the Company,  Mr. Phillips,
Mr. Andrus and Phillips & Andrus,  LLC, (1) Bedford is entitled to designate one
director and one additional  director is to be reasonably  acceptable to Bedford
and Messrs. Phillips and Andrus and (2) Messrs. Phillips and Andrus are entitled
to  designate  three  directors,  including  one  member  of  senior  management
designated after the date of the agreement. Mr. Thomas is currently the director
designated  by Bedford and Messrs.  Phillips and  MacKillop are two of the three
directors they are entitled to designate. The director acceptable to Bedford and
Messrs.  Phillips and Andrus is currently Mr. Bibb. The remaining director,  who
is to be a member of senior  management  has not yet been  designated by Messrs.
Phillips and Andrus.

ADAM Acquisition

         On September 24, 1997, the Company completed the acquisition of ADAM, a
financial  services and investment  advisory  company  headquartered in Atlanta,
Georgia.  ADAM has  provided  investment  consulting  services to  institutional
investors since 1973.  ADAMS's  primary  services are based around mutual funds.
ADAM offers 17 model portfolios constructed using no-load mutual funds and funds
available at net asset value.  These "standard"  portfolios  consist of 5 global
tactical  asset  allocation  portfolios,  5 global  strategic  asset  allocation
portfolios and 7 asset class  portfolios that  concentrate on narrow asset class
groups. ADAM also has 5 strategic asset allocation portfolios  constructed using
mutual  funds that invest in  companies  that are  identified  as operating in a
socially  responsible manner.  ADAM's mutual fund portfolios are also offered as
options for use by 401(k)  plans and with  several  insurance  companies  within
variable life and variable annuity contracts.  ADAM has a staff of approximately
20 people,  all of whom are  either  located in its  corporate  headquarters  in
Atlanta,  Georgia or in the Company's Denver offices.  ADAM has one wholly-owned
subsidiary,  Optima, which it acquired in 1995. Optima provides mutual fund wrap
services to clients.  Scott A. MacKillop, a Director and the Company's Executive
Vice President since September 24, 1997, was a 5% shareholder of ADAM.

         The  agreement  providing  for the  acquisition  of ADAM by the Company
provided that the Company would acquire all of the outstanding  capital stock of
ADAM  for up to $9.0  million  in cash and up to  $200,000  in  Common  Stock if
certain conditions are met over time. In addition,  the Company agreed to assume
the  normal  operating  liabilities  of  ADAM  at  closing  of the  acquisition,
estimated  to be  approximately  $1.6  million.  At  the  closing  of  the  ADAM
transaction,  the Company paid $5,000,000 in cash for all of the common stock of
ADAM,  and pursuant to the agreement  governing the  transaction,  may, upon the
occurrence  of  certain  contingent  events,  be  obligated  to make  additional
payments of a maximum of $2,000,000 on the first  anniversary of the closing and
$2,000,000 on the second anniversary of the closing.  ADAM is now a wholly owned
subsidiary of the Company,  and the Company  anticipates that ADAM will continue
to operate as a wholly owned subsidiary of the Company in the near future.

                                    PROPOSAL TWO--CONVERSION OF PREFERRED STOCK

         For the  reasons  set forth  below,  the Board  believes  that the best
interests  of the Company and its  shareholders  will be served by amending  the
Company's Articles of Incorporation to provide for the automatic conversion,  on
the date the  amendment  to the  Articles  of  Incorporation  is filed  with the
Colorado  Secretary  of  State  (the  "Conversion   Effective  Date"),  of  each
outstanding  share of the Company's  Preferred Stock,  together with any and all
accrued but unpaid dividends  through the Conversion  Effective Date, into 1.375
shares of the Company's Common Stock (the "Conversion Amendment"). The Board has
unanimously approved and recommends a vote FOR the Conversion Amendment.

         Holders of Preferred Stock should note that the Board is also proposing
to the holders of the Common Stock a Reverse  Stock Split  proposal  whereby the
Common  Stock  would  be  split  on a 1 for 4  basis.  Accordingly,  should  the
Conversion  Amendment  and the Reverse  Stock Split  proposal be approved at the
Meeting,  after taking  account of the  conversion of the  Preferred  Stock into
Common  Stock and then the  reverse  split of the  Common  Stock,  each share of
Preferred  Stock would be converted  into .34375  shares of Common  Stock.  (See
"Proposal Three--Reverse Split of the Common Stock")

         On the date of this  Proxy  Statement,  there  were  138,182  shares of
Preferred Stock outstanding.  The holders of the Preferred Stock are entitled to
receive  dividends at the rate of $0.325 per share per annum. Such dividends are
payable when and as declared by the Board,  semi-annually on January 15 and July
15 of each and every year. As of September 30, 1997,  the Company was in arrears
in the amount of approximately  $275,964 in the payment of accrued  dividends on
the


                                                        11

<PAGE>




outstanding  Preferred  Stock,  (each  outstanding  share of Preferred  Stock is
entitled to a cumulative dividend of approximately  $2.00). In addition,  at the
option of the Company,  the Preferred Stock may be redeemed in whole or in part,
at any time at a price of $2.75 per share,  plus  unpaid  cumulative  dividends,
upon 45  days'  prior  written  notice.  Redemption  can only  occur if  certain
conditions,  which have not occurred as of the date of this Proxy Statement, are
satisfied.  Finally, upon liquidation or dissolution of the Company,  holders of
the Series A Preferred  are entitled to a preference  over the holders of Common
Stock in an amount per share equal to the original  purchase price attributed to
a share of Series A Preferred ($2.50), plus all unpaid cumulative dividends. The
Company  currently  intends to retain all earnings for the continued  growth and
development  of its  business  and has no  plans to pay  cash  dividends  in the
future.  Because the Company has no plans to make such  dividend  payments,  the
Board  believes  that it will be in the best  interests  of the  Company and its
shareholders,  including both the holders of the Preferred Stock and the holders
of the Common  Stock,  to convert the  outstanding  Preferred  Stock into Common
Stock.

Reasons for the Conversion Amendment

         The Board  believes that the  Conversion  Amendment is important to the
Company's  present  and  future  growth  and  profitability.  The Board  further
believes  that future  operating  income  should be  invested  in the  Company's
business for the Company to return to sustained, profitable operations.

         As part of its analysis of the Company's financial condition, the Board
has considered the Company's obligations on the outstanding Preferred Stock. The
Board  has  considered  that:  (1)  the  Company's  operating  income  has  been
insufficient  to make  dividend  payments on the  Preferred  Stock or the Common
Stock;  (2) the dividend  arrearage  on the  Preferred  Stock was  approximately
$275,964 as of September 30, 1997; and (3) the Board does not intend to pay this
amount or any future dividends for the foreseeable  future.  With respect to the
conclusion in clause (3) of the preceding  sentence,  the Board  considered  the
Company's  internal  financial  projections but otherwise  conducted no specific
financial  analysis.  The Board  concluded  that the dividend  arrearage and the
cumulative  nature of the Preferred  Stock dividend could have a negative effect
on the Company's ability to borrow money necessary to finance its operations and
could make the Company less attractive to investors, resulting in reduced prices
of and limited trading in the Common Stock to the detriment of all shareholders.
The  Board   determined   that  the  Company's   best  option   consisted  of  a
shareholder-approved  reorganization  of the  capital  structure  to remove  the
Preferred Stock dividend.

         The Board has also  considered the impact of the Preferred Stock on the
Company's ability to effectively and efficiently raise additional  capital.  The
Company has  registered  Common Stock under the  Securities  Act of 1933 using a
Form SB-2 Registration  Statement. In the future with respect to secondary sales
of such securities,  it would be much more efficient and  cost-effective for the
Company  to use a Form  S-3  Registration  Statement.  However,  as  long as the
Company is in default with respect to the Preferred Stock dividend  obligations,
it may be unable to use a Form S-3 Registration Statement.

         An additional reason in support of the Board's  recommendation that the
outstanding  Preferred  Stock be converted  into Common Stock is the current and
future lack of  liquidity  with  respect to the  Preferred  Stock.  As mentioned
above,  the  Company is  currently  unable to pay the  dividend  arrearage  with
respect to the Preferred Stock. The Preferred Stock is neither  convertible nor,
under the present circumstances,  redeemable by the Company. Therefore,  because
there is no existing public market for the Preferred  Stock,  the holders of the
Preferred  Stock have no way to realize the value of their  investment  therein.
The proposed  conversion  of the  Preferred  Stock into Common Stock would allow
existing  holders  of the  Preferred  Stock to trade  such  Common  Stock in the
existing  public  market  for  such  Common  Stock,  subject  to any  applicable
restrictions under the Securities Act. Moreover, if both Proposal 2 and Proposal
3 are  approved,  the Company  could  potentially  list the Common  Stock on the
Nasdaq Small Cap Market,  potentially furthering the marketability of the Common
Stock. (See "Proposal Three--Reverse Split of the Common Stock")

         The amendment to the Company's  Articles of Incorporation  necessary to
convert  the  Preferred  Stock  into  Common  Stock  requires  the  approval  of
two-thirds of all outstanding  shares of Common Stock and Preferred Stock voting
as separate classes, as described in this Proxy Statement.  The conversion ratio
being offered to the holders of Preferred Stock is equal to the conversion ratio
(the "December  Conversion Ratio") offered to certain holders of Preferred Stock
as part  of the  December  1996  Restructuring  described  above.  The  December
Conversion Ratio was determined based on (1) the Board's  considered  evaluation
of what the  holders of the  Preferred  Stock  would  accept and (2)  subsequent
negotiations  with  such  holders.  The  Board  believes  that  the  outstanding
Preferred Stock should be converted into Common Stock on the same basis


                                                        12

<PAGE>




as was used in the December 1996 Restructuring, and so the conversion ratio used
in the Conversion Amendment is the same as the December Conversion Ratio.

         The  Conversion   Amendment   allows  all  existing   shareholders  the
opportunity to participate in the future of the Company. The Board believes that
the Conversion  Amendment is fair to and in the best interests of the holders of
Preferred  Stock  because  it  provides  them with  increased  liquidity  and/or
participation  in the Company's  future that they would not otherwise  have, and
that it is fair to and in the best  interests  of the  holders  of Common  Stock
because it provides them a participation  in the Company's future as compared to
what they would  receive as a  liquidation  payment were the Company  liquidated
currently at book value.

Securities Law Treatment of Conversion

         The Company  believes  that the  Conversion  will be exempted  from the
registration  requirements  of the  Securities  Act of  1933,  as  amended  (the
"Securities  Act"),  under Section 3(a)(9) of the Securities  Act.  Accordingly,
shares of Common Stock issued upon Conversion would not be restricted securities
under the Securities Act and would be freely tradeable.

Amendment to Articles of Incorporation

         If the  Conversion  Amendment is approved,  the  Company's  Articles of
Incorporation  would promptly be amended to reflect the mandatory  conversion of
the  Preferred  Stock.  A copy of the  proposed  amendment  to the  Articles  of
Incorporation is attached to this Proxy Statement as Exhibit A.

Effects of Conversion Amendment

         If the shareholders approve the Conversion Amendment, on the Conversion
Effective Date the outstanding shares of Preferred Stock,  together with any and
all accrued but unpaid  dividends  through the Conversion  Effective  Date, will
automatically  be  converted  into shares of Common  Stock on the basis of 1.375
shares of Common  Stock for each  share of  Preferred  Stock AND THE  HOLDERS OF
PREFERRED STOCK WILL NO LONGER BE ENTITLED TO RECEIVE DIVIDENDS ON THE PREFERRED
STOCK,  WILL NO LONGER BE ENTITLED TO ANY  LIQUIDATION  PREFERENCE,  AND WILL NO
LONGER HAVE ANY OF THE OTHER RIGHTS  ASSOCIATED WITH THE PREFERRED  STOCK.  Each
stock certificate  representing issued and outstanding shares of Preferred Stock
will automatically represent the proportionate number of shares of Common Stock.
The holders of Preferred  Stock may, but are not  required  to,  exchange  their
existing  Preferred  Stock   certificates  for  certificates   representing  the
proportionate  number of shares of Common Stock. If not exchanged  earlier,  the
Preferred Stock certificates will be exchanged for certificates representing the
proportionate  number  of  shares  of  Common  Stock  at such  time as a  holder
surrenders the  certificates  for the purpose of transferring  shares to another
person.

Treatment of Fractional Shares

         No  fraction  of a share  will be  issued  upon the  conversion  of the
Preferred  Stock.  In lieu of issuing any  fraction  of a share,  each holder of
Preferred  Stock will be paid the cash  equivalent of such fraction based on the
market value thereof on the Conversion  Effective  Date,  determined as follows:
the market price per share of Common Stock on the Conversion Effective Date will
be  deemed  to be the  average  of the  high  and low  bids as  reported  on the
over-the-counter  market in the National  Quotation  Bureau's Listing for the 15
consecutive business days ending 5 business days before the Conversion Effective
Date. The Company anticipates that payment for fractional shares will be made as
soon as practicable  after  consummation  of the  Conversion.  In the event that
Proposal Two and Proposal Three are both approved, payment for fractional shares
will be made after  consummation  of both the  Conversion  and the Reverse Stock
Split. (See "Proposal Three--Reverse Split of the Common Stock")



                                                        13

<PAGE>




The Company's Capital Structure

         The following table  illustrates the principal effects on the Company's
outstanding capital stock of converting the Preferred Stock into Common Stock:
<TABLE>
<CAPTION>



                                          Number of Shares of Capital Stock
                                                  Before Conversion                        After Conversion
<S>                                                <C>                                     <C>

Common Stock
Authorized                                         50,000,000                              50,000,000
                                                   ==========                              ==========
Issued and Outstanding                             19,431,610                              19,621,610

Preferred Stock
Authorized                                          5,000,000                               5,000,000
Issued and Outstanding                                138,182                                       0
Available for Future Issuance                       4,861,818                               5,000,000

</TABLE>

         The following table sets forth: (1) the  capitalization  of the Company
as of  September  30, 1997 and (2) the pro forma  capitalization  of the Company
after giving effect to the Conversion Amendment.
<TABLE>
<CAPTION>


                                                                                 As of September
                                                                                  30, 1997 ($)          Pro Forma
Liabilities:
<S>                                                                                       <C>                <C>

         Accounts payable                                                                 1,163,851          1,163,851
         Accrued expenses                                                                   612,386            612,386
         Other liabilities                                                                  136,948            136,948
         Deferred revenue                                                                 1,391,999          1,391,999
         Notes payable                                                                      368,426            368,426
         Obligations under capital leases                                                   382,655            382,655

              Income Tax Payable                                                              2,152              2,152
Total Liabilities                                                                         4,058,414          4,058,414

Shareholders' Equity (Deficit):
          Preferred stock, no par value, authorized 5,000,000 shares; issued                345,455                  0
          and outstanding, 138,182 and 0 shares
          Common stock, $.01 par value, authorized, 50,000,000 shares,                      415,475            417,375
          issued and outstanding, 19,431,610 and 19,621,610 shares



                                                        14

<PAGE>




                                                                                 As of September
                                                                                  30, 1997 ($)          Pro Forma
          Additional paid-in capital                                                     22,704,222         23,047,777
          Deficit                                                                      (12,499,720)       (12,499,720)

          Total Shareholders' Equity (Deficit)                                           10,965,432         10,965,432
</TABLE>

The Company's Common Stock

          The Company's  Common Stock  (symbol:  PMCI)  currently  trades in the
over-the-counter  market in the National Quotation Bureau's Listing,  also known
as the Bulletin Board.  The following table shows the high and low bid prices of
the Company's Common Stock for the periods  indicated.  These quotations reflect
inter-dealer prices without retail markup,  markdown, or commissions and may not
represent actual transactions.


Time Period                                   High Bid                   Low Bid
1995
- ----
First Quarter                                 $1.25                      $0.6875
Second Quarter                                $0.6875                    $0.50
Third Quarter                                 $1.3125                    $0.5625
Fourth Quarter                                $1.625                     $0.75
1996
First Quarter                                 $1.00                      $0.625
Second Quarter                                $1.8125                    $0.9375
Third Quarter                                 $2.0625                    $1.375
Fourth Quarter                                $2.00                      $1.375
1997
First Quarter                                 $2.50                      $2.00
Second Quarter                                $2.50                      $1.625
Third Quarter                                 $1.9375                    $1.25
Fourth Quarter(1)                             $1.875                     $1.50

          (1) Through November 24, 1997.

          The Company  currently has  outstanding  a total of 138,182  shares of
Series A Preferred  Stock.  As of September 30, 1997, the Company was in default
in the payment of  dividends  on the Series A  Preferred  Stock in the amount of
$274,964.  No dividends may be paid on the Common Stock if dividends  payable on
the Series A Preferred Stock are in arrears.

          The Company has never paid dividends on its Common Stock and currently
intends to retain all earnings for the continued  growth and  development of its
business and has no plans to pay cash dividends in the future. Any change in the
Company's  dividend policy will be made in the discretion of the Company's Board
in light of the Company's future earnings,


                                                        15

<PAGE>




financial condition and capital  requirements and of general business conditions
and other factors that cannot now be predicted.

Federal Income Tax Consequences of the Conversion Amendment

          The following discussion of the federal income tax consequences of the
conversion  of  Preferred  Stock  into  Common  Stock  as  contemplated  in  the
Conversion Amendment is for general information only. This summary is based upon
laws,  regulations,  rulings and judicial  decisions now in effect, all of which
are  subject to change.  This  discussion  does not cover all aspects of federal
taxation that may be relevant and it does not address state,  local,  foreign or
other tax laws. The discussion is not intended to be, nor should it be relied on
as, a  comprehensive  analysis of the tax issues arising from or relating to the
proposed  conversion.  Income tax  consequences  to the holders of the Preferred
Stock whose shares will be converted into Common Stock may vary from the federal
tax consequences  described  generally below.  HOLDERS OF PREFERRED STOCK SHOULD
CONSULT  THEIR OWN TAX  ADVISORS  AS TO THE EFFECT OF THE  CONVERSION  AMENDMENT
UNDER APPLICABLE FEDERAL, STATE AND LOCAL INCOME TAX LAWS.

          The  conversion  has  been  structured  so that it will  qualify  as a
nontaxable  recapitalization  under section 368(a)(1)(E) of the Internal Revenue
Code of 1986,  as amended (the "Code").  Although the Company  believes that the
conversion will so qualify,  no tax opinion will be received with respect to the
transaction.  As a nontaxable  recapitalization,  the Company will not recognize
gain or loss as a result of the transaction.

          With  respect  to  the  converting  shareholders,  if  the  conversion
qualifies as a nontaxable  recapitalization,  no gain or loss will be recognized
on the exchange of the Preferred  Stock for Common  Stock,  except to the extent
that a portion  of the Common  Stock is  considered  as payment of the  dividend
arrearages with respect to the Preferred  Stock.  In general,  to the extent the
value of the Common  Stock  received  exceeds the issue  price of the  Preferred
Stock  surrendered  (which is believed to be $2.50 per share) the excess payment
will be treated as a partial payment of the dividend arrearages on the Preferred
Stock.  A payment on the  dividend  arrearages  will be taxed under the priority
system of section  301 of the Code  (which  is,  first,  ordinary  income to the
extent of the current or  accumulated  tax  earnings of the  Company,  then as a
return of tax basis in the  Preferred  Stock,  and the  balance as gain from the
disposition of the Preferred Stock).

          Any cash  received in lieu of a fractional  share of Common Stock will
be treated as a sale  transaction with respect to the fractional share of Common
Stock that otherwise would have been received.

          The tax basis of the Common  Stock  received  will be equal to the tax
basis of the Preferred Stock surrendered,  reduced for any return of basis under
section 301, as described  above, and reduced for any basis applied in computing
the gain from the receipt of cash in lieu of a fractional share.

Voting Requirements

          Each  holder of Common  Stock and each  holder of  Preferred  Stock is
entitled to one vote per share held.  With respect to the Conversion  Amendment,
the  Preferred  Stock and the  Common  Stock are  entitled  to vote as  separate
classes.

          The  affirmative  vote of holders  of  two-thirds  of all  outstanding
shares of Common  Stock and  Preferred  Stock of the Company  voting as separate
classes is required for approval of the Conversion Amendment.  Proxies solicited
by  the  Board  will  be  voted  FOR  approval  of  the  Conversion   Amendment.
Shareholders are not entitled to cumulate votes.

          For this purpose,  a shareholder  voting  through a proxy who abstains
with respect to approval of the Conversion Amendment is considered to be present
and entitled to vote on the approval of the Conversion Amendment at the Meeting,


                                                        16

<PAGE>




and is in effect a negative  vote,  but a  shareholder  (including a broker) who
does not give authority to a proxy to vote on the Conversion Amendment shall not
be considered present and entitled to vote on the Conversion Amendment.

          A copy of the  proposed  amendment  to the  Articles of  Incorporation
effecting the  Conversion  Amendment is set forth on Exhibit A, attached to this
Proxy Statement and incorporated herein by reference;  provided,  however,  that
the text of the  proposed  amendment  is subject to change as may be required by
the Colorado  Secretary of State,  and the Board may make any and all changes to
the  Certificate of Amendment to the Articles of  Incorporation  relating to the
amendment  that it deems  necessary  to file  the  document  with  the  Colorado
Secretary of State,  and give effect to the  Conversion  Amendment  described in
Proposal Two.

          Shareholders  should note that a vote with  respect to the  Conversion
Amendment is independent of a vote with respect to the Reverse Stock Split,  and
neither  of these  proposals  is  conditioned  upon the  approval  of the other.
Therefore,  if the Conversion  Amendment is approved but the Reverse Stock Split
is not, then the Company's  outstanding  Preferred  Stock will be converted into
Common Stock as described  above but the Company will not effectuate the Reverse
Stock Split. Likewise, if the Reverse Stock Split is approved but the Conversion
Amendment is not, then the  Company's  outstanding  Preferred  Stock will remain
outstanding and the Company will effect the Reverse Stock Split.

          The Board  recommends  a vote FOR this  Proposal  Two to  approve  the
amendment to the Company's  Articles of  Incorporation  to convert the Company's
outstanding Preferred Stock into Common Stock.


                               PROPOSAL THREE--REVERSE SPLIT OF THE COMMON STOCK

General

          At the Meeting,  holders of the Company's  Common Stock will also vote
on a proposal to amend the Articles of  Incorporation  to effect a  one-for-four
reverse stock split (the "Reverse Stock  Split").  If the Reverse Stock Split is
approved  by the  holders of the  Company's  Common  Stock at the  Meeting,  the
Reverse Stock Split will be effected only upon a  determination  by the Board of
Directors  that the Reverse Stock Split is in the best  interests of the Company
and its  shareholders.  In such  event,  the Reverse  Stock  Split would  become
effective upon the date (the "Reverse Stock Split Effective Date") of the filing
of an amendment to the Articles of  Incorporation  effecting  the Reverse  Stock
Split. A copy of such amendment is set forth as Exhibit B hereto.

          The  Board  of  Directors  has  authorized,   subject  to  Shareholder
approval, a one-for-four Reverse Stock Split of the Company's outstanding Common
Stock.  The Board  selected a  one-for-four  Reverse  Stock  Split  based on its
determination   that  such  a  Reverse  Stock  Split  would  result  in  greater
marketability  and  liquidity of the Common  Stock,  based upon  prevailing  and
anticipated market conditions and other relevant factors.

          Any shareholder entitled to a fraction of a share of Common Stock as a
result of the Reverse Stock Split will, in lieu thereof,  receive either cash in
lieu of a  fractional  share or scrip  evidencing  that  fraction  of a share of
Common Stock as described below.

Purpose and Effect of the Reverse Stock Split

          The intent of the Reverse Stock Split is to increase the marketability
and  liquidity of the Common  Stock.  The Reverse  Stock Split could enhance the
acceptability  of the Common Stock by the financial  community and the investing
public.

          The Board  believes  that the  current  per-share  price of the Common
Stock has limited the effective marketability of the Common Stock because of the
reluctance  of many  brokerage  firms and  institutional  investors to recommend
lower-priced  stocks to their  clients or to hold them in their own  portfolios,
among other reasons.  Certain policies and practices of the securities  industry
may tend to  discourage  individual  brokers  within those firms from dealing in
lower-priced stocks. Some of those policies and practices involve time-consuming
procedures   that  make  the  handling  of  lower-priced   stocks   economically
unattractive.  The brokerage commission on a sale of lower-priced stock may also
represent a higher percentage of the sale price than the brokerage commission on
a higher-priced issue. Any reduction in brokerage


                                                        17

<PAGE>




commissions  resulting from the Reverse Stock Split may be offset,  however,  in
whole or in part,  by  increased  brokerage  commissions  required to be paid by
shareholders selling "odd lots" created by such Reverse Stock Split.

          The Common Stock is currently  traded in the  over-the-counter  market
under the symbol  "PMCI".  One  current  goal of the Board is to have the Common
Stock  listed on the Nasdaq  Small Cap  Market.  The Board feels that having the
Common  Stock  listed  on  a  national  market  will  result  in  the  increased
tradeability  of the shares  with a much  broader  market  for the stock.  Under
listing requirements  recently adopted by the National Association of Securities
Dealers (the  "NASD"),  and submitted to the  Commission,  to be included in the
Nasdaq Small Cap Market,  among other requirements:  (i) an issuer must have net
tangible  assets of $4,000,000 and (ii) its common stock must have a minimum bid
of at least $4.00 per share.  While the  Company  currently  satisfies  that net
tangible  assets  requirement  for inclusion on the Nasdaq Small Cap Market,  it
does not satisfy the  minimum  per share bid price.  The Reverse  Stock Split is
intended  to raise the  minimum  bid on the Common  Stock  above the $4.00 level
required  for initial  listing on the Nasdaq  Small Cap Market.  On November 23,
1997,  the last  reported  sale  price  for the  Common  Stock was  $1.8125.  If
effectuated,  the  Reverse  Stock Split may raise the minimum bid for the Common
Stock  above  the  $4.00  threshold.  Due to  market  uncertainties  beyond  the
Company's  control,  however,  there can be no assurance  that the Reverse Stock
Split will raise the minimum bid for the Common  Stock  above  $4.00.  Moreover,
even if such  Reverse  Stock Split is  accomplished  and the Common  Stock has a
minimum  bid  that  exceeds  $4.00,  future  operating  losses  or  acquisitions
involving  intangibles  could result in reductions of the Company's net tangible
assets below the minimum required for listing on the Nasdaq Small Cap Market.

          There can be no assurance  that any  positive  effects will occur with
respect to the shares of Common  Stock as a result of the Reverse  Stock  Split,
including without limitation that the market price per share of New Common Stock
after the  Reverse  Stock  Split will  either  exceed or remain in excess of the
current market price. Further, there can be no assurance that the market for the
Common Stock will be improved. Holders of the Company's Common Stock should note
that the Board of Directors  cannot  predict what effect the Reverse Stock Split
will have on the market price of the Common Stock.

          The Company  does not  anticipate  that any  Reverse  Stock Split will
result in a  reduction  in the number of holders of Common  Stock,  and does not
currently  intend to effect any  Reverse  Stock  Split  that  would  result in a
reduction  in the number of holders  large enough to  jeopardize  listing of the
Common Stock on National  Association of Securities Dealers' Electronic Bulletin
Board,  or the  Company's  being no longer  subject  to the  periodic  reporting
requirements of the Securities and Exchange Commission under the Exchange Act.

          After giving effect to the  settlement of fractional  shares of Common
Stock as described  herein,  there will be no material  differences  between the
rights of the shares of Common  Stock  outstanding  prior to the  Reverse  Stock
Split and those to be  outstanding  after the Reverse  Stock Split is  effected.
Holders of the  Company's  Common  Stock  have no right  under  Colorado  law to
dissent from the Reverse Stock Split.

          Consummation  of the Reverse  Stock Split will not alter the number of
authorized  shares of Common Stock,  which will remain at 50,000,000  shares, or
the  number of  authorized  shares of  Preferred  Stock,  which  will  remain at
5,000,000.  Other than the  treatment  of  fractional  shares  discussed  below,
proportionate voting rights and other rights of the holders of Common Stock will
not be altered by the Reverse Stock Split.

          Other than the treatment of fractional  shares  discussed  below,  the
proposed  Reverse  Stock  Split  would not  change the  Shareholders'  equity or
interest in the Company,  and the book value of the number of shares outstanding
immediately  after the  Reverse  Stock Split would be equal to the book value of
the number of shares  outstanding  immediately prior to the Reverse Stock Split.
Total shareholders' equity would therefore remain unchanged.

          Holders  of the  Company's  Common  Stock  should  note  that  certain
disadvantages  may  result  from the  approval  of this  Proposal  Three and the
effectuation  of  the  Reverse  Stock  Split.  In  such  event,  the  number  of
outstanding shares of Common Stock would be decreased as a result of the Reverse
Stock Split, but the number of authorized shares of Common Stock would not be so
decreased.  The Company  would  therefore  have the authority to issue a greater
number of shares of Common Stock  following  the Reverse Stock Split without the
need to obtain  shareholder  approval to authorize  additional  shares. Any such
additional  issuance may have the effect of significantly  reducing the interest
of the existing  shareholders of the Company with respect to earnings per share,
voting, liquidation value and book and market value per share.

          The Reverse Stock Split would have the effect of decreasing the number
of shares of Common Stock outstanding from 19,431,610 to approximately 4,857,900
(assuming that no additional shares of Common Stock are issued by the


                                                        18

<PAGE>




Company  after the record date of the  Meeting).  In the event  Proposal  Two is
approved  and the  Conversion  of the  Preferred  Stock has been  effected,  the
Reverse Stock Split would have the effect of decreasing  the number of shares of
Common Stock outstanding from 19,621,610 to approximately  4,905,400. The Common
Stock will continue to be par value, $.01 per share,  common stock following any
Reverse Stock Split.

          If Proposal Three is approved,  at least ten days prior to the Reverse
Stock  Split  Effective  Date,  the  Company  intends  to issue a press  release
regarding the planned Reverse Stock Split, notify its primary market makers, and
notify its transfer agent. On the Reverse Stock Split Effective Date, each share
of Common Stock issued and  outstanding  prior thereto (the "Old Common Stock"),
will be reclassified as and changed into  one-quarter  (1/4th) of a share of the
Company's  Common  Stock,  par value  $.01 per share (the "New  Common  Stock"),
subject to the  treatment of  fractional  interests.  Shortly  after the Reverse
Stock Split  Effective  Date,  the Company  will send  transmittal  forms to the
holders  of the Old Common  Stock to be used in  forwarding  their  certificates
formerly  representing shares of Old Common Stock for surrender and exchange for
certificates representing whole shares of New Common stock.

Treatment of Fractional Shares and Scrip

          No  fraction of a share will be issued  upon the  effectuation  of the
Reverse Stock Split. If Proposal Two and Three are approved,  in lieu of issuing
any fraction of a share of New Common Stock in  effectuating  the Reverse  Stock
Split,  each  holder  of  Common  Stock  of the  Company  will be paid  the cash
equivalent  of such  fraction  based on the market value  thereof on the Reverse
Stock Split Effective Date, determined as follows: the market price per share of
Common Stock on the Reverse Stock Split  Effective Date will be deemed to be the
average of the high and low bids as reported on the  over-the-counter  market in
the National  Quotation  Bureau's  Listing for the 15 consecutive  business days
ending 5 business  days  before the  Reverse  Stock Split  Effective  Date.  For
example,  assume a holder  of Common  Stock  held 750  shares  of  Common  Stock
immediately  prior to the Reverse Stock Split Effective  Date. Upon  conversion,
the  shareholder  would  receive 187 shares of New Common  Stock.  In  addition,
assuming   the   average  of  the  high  and  low  bids  as   reported   on  the
over-the-counter  market in the National  Quotation  Bureau's Listing for the 15
consecutive  business days ending 5 business days before the Reverse Stock Split
Effective Date was $2.00,  the  shareholder  would receive $4.00 in exchange for
his .5  "fractional"  shares of the Company that would not be converted into New
Common Stock ($2.00 times .5 times the conversion ratio of 4).

          In the event Proposal Two is not approved but Proposal Three is, those
holders of Old Common  Stock whose  shares are not evenly  divisible by four (4)
will not  receive  cash as  described  above  but  will  instead  receive  scrip
evidencing fractional shares of New Common Stock ("Scrip").  Such Scrip will not
carry any voting or other rights as a  shareholder  under  Colorado law, but the
Scrip may be exchanged  with the Company if combined  with other Scrip  equaling
one share of New Common  Stock.  The reason for this  difference in treatment is
because  if  Proposal  Two is not  approved  and  the  Preferred  Stock  remains
outstanding,  the  Company's  Articles  of  Incorporation  provide  that no cash
payment may be made upon any class of stock of the Company if dividend  payments
on the Preferred Stock are then currently in arrears.  Accordingly,  if Proposal
Two is not approved,  because the Company's  Articles of Incorporation  prohibit
the cash payment for fractional shares, in order to effectuate the Reverse Stock
Split, the Scrip treatment of fractional shares would be necessary.

Federal Income Tax Consequences of the Reverse Split

          The following discussion of the federal income tax consequences of the
Reverse Stock Split is for general  information only. This summary is based upon
laws,  regulations,  rulings and judicial  decisions now in effect, all of which
are  subject to change.  This  discussion  does not cover all aspects of federal
taxation that may be relevant and it does not address state,  local,  foreign or
other tax laws. The discussion is not intended to be, nor should it be relied on
as, a  comprehensive  analysis of the tax issues arising from or relating to the
proposed  Reverse  Stock Split.  Income tax  consequences  to the holders of the
Common  Stock may vary from the federal  tax  consequences  described  generally
below.
HOLDERS OF COMMON STOCK SHOULD  CONSULT  THEIR OWN TAX ADVISORS AS TO THE EFFECT
OF THE REVERSE STOCK SPLIT UNDER APPLICABLE FEDERAL,  STATE AND LOCAL INCOME TAX
LAWS.

          The Reverse Stock Split has been structured so that it will qualify as
a nontaxable  transaction under the Code. Although the Company believes that the
transaction will so qualify, no tax opinion will be received with respect to the
transaction. As a nontaxable transaction, the Company will not recognize gain or
loss as a result of the transaction.



                                                        19

<PAGE>




          With respect to holders of common  stock,  if the Reverse  Stock Split
qualifies as a nontaxable  transaction,  no gain or loss will be  recognized  by
such  holders,  the  aggregate  tax  basis  of the  New  Common  Stock  received
(including  any  Scrip  received)  will be the same as the tax  basis of the Old
Common  Stock  surrendered,  and the  holding  period  of the New  Common  Stock
(including  any Scrip  received in lieu of a fractional  share) will include the
holding period of the Old Common Stock surrendered. Any cash received in lieu of
a  fractional  share of New Common  Stock will be treated as a sale  transaction
with respect to the fractional share that would otherwise be received.

          THE  FOREGOING  SUMMARY IS  INCLUDED  FOR  GENERAL  INFORMATION  ONLY.
ACCORDINGLY, EACH HOLDER OF COMMON STOCK OF THE COMPANY IS URGED TO CONSULT WITH
HIS OWN TAX ADVISOR WITH RESPECT OT THE TAX CONSEQUENCES OF THE PROPOSED REVERSE
STOCK  SPLIT,  INCLUDING  THE  APPLICATION  AND EFFECT OF THE LAWS OF ANY STATE,
MUNICIPAL, FOREIGN OR OTHER TAXING JURISDICTION.

Vote Required

          The  affirmative  vote of the holders of  two-thirds  of the shares of
Common Stock outstanding and entitled to vote at the Meeting will be required to
approve  the  Reverse  Stock  Split.  If  approved,  Proposal  Three will become
effective  upon  the  filing  of  Articles  of  Amendment  to  the  Articles  of
Incorporation  of the Company by the  Secretary of State of  Colorado,  which is
expected to follow shortly after the approval,  if at all, of Proposal  Three. A
copy of the proposed  amendment to the Articles of  Incorporation  effecting the
Reverse Stock Split is set forth on Exhibit B, attached to this Proxy  Statement
and incorporated herein by reference;  provided,  however,  that the text of the
proposed  amendment  is subject  to change as may be  required  by the  Colorado
Secretary  of  State,  and  the  Board  may  make  any and  all  changes  to the
Certificate  of  Amendment  to the  Articles  of  Incorporation  relating to the
amendment  that it deems  necessary  to file  the  document  with  the  Colorado
Secretary  of State,  and give effect to the Reverse  Stock Split  described  in
Proposal  Three.  The Board of Directors will be  authorized,  without a further
vote of the  Shareholders,  to abandon the Reverse Stock Split and determine not
to file the  Amendment to the Articles of  Incorporation  effecting  the Reverse
Stock  Split  if the  Board  concludes  that  such  action  would be in the best
interests of the Company and its Shareholders.

          Shareholders should note that a vote with respect to the Reverse Stock
Split is  independent of a vote with respect to the  Conversion  Amendment,  and
neither  of these  proposals  is  conditioned  upon the  approval  of the other.
Therefore,  if the Reverse Stock Split is approved but the Conversion  Amendment
is not, then the Company's  outstanding  Preferred Stock will remain outstanding
and the Company will effect the Reverse Stock Split. Likewise, if the Conversion
Amendment is approved  but the Reverse  Stock Split is not,  then the  Company's
outstanding  Preferred  Stock will be  converted  into Common Stock as described
above but the Company will not effectuate the Reverse Stock Split.

          The Board  recommends  a vote FOR this  Proposal  Three to approve the
amendment to the Company's Articles of Incorporation to effect the Reverse Stock
Split.


                              PROPOSAL FOUR--THE COMPANY'S EQUITY INCENTIVE PLAN

General

          At the Meeting,  the Company's  shareholders will be asked to consider
and vote upon a proposal to approve the  Company's  Equity  Incentive  Plan (the
"Plan").  The Plan  will be  effective  on the date  that it is  adopted  by the
Company's Board of Directors, and as of such time, the Board may grant awards of
options pursuant to the Plan. However,  until shareholder  approval is obtained,
no option can be exercised  and if  shareholder  approval is not  obtained,  all
awards granted under the Plan will be canceled.

          The Plan was adopted by the  Company's  Board of Directors on November
12, 1997.  The Board believes that approval of the Plan is in the best interests
of the  Company.  The purpose of the Plan is to provide  incentives  to attract,
retain and motivate  eligible persons whose present and potential  contributions
are important to the success of the Company,  by offering them an opportunity to
participate in the company's  future  performance  through awards of options and
stock bonuses.



                                                        20

<PAGE>




          The following is a summary of the principal provisions of the Plan and
is not  intended  to be  complete.  For  your  convenience,  the  Plan  has been
reproduced  in its  entirety  in  Exhibit  C to this  Proxy  Statement,  and the
Company's  shareholders  are  urged to review  the full  text of the  plan.  Tax
information related to the Plan follows this summary.

          Capitalized  terms not defined in this section  shall have the meaning
given to them in the Plan.

Administration

          The Plan  permits  a  Committee  of the Board to  administer  the Plan
(except with regard to issuances of Options to non-employee directors which will
be  administered  by the Board).  The  Committee  is  comprised  of at least two
members of the  Board,  all of whom are  outside  directors  and  "disinterested
persons."  "Disinterested  persons" and "outside  directors"  are defined in the
Plan and comply with  definitions  given such terms under the  Exchange  Act and
Section 162(m) of the Code,  respectively.  References herein to the "Committee"
mean either the committee appointed to administer the Plan or the Board. Subject
to the  terms of the Plan,  the  Committee  determines  the  persons  who are to
receive  awards,  the number of shares  subject to each such award and the terms
and conditions of such awards.  The Committee also has the authority to construe
and interpret any of the provisions of the Plan or any awards granted thereunder
and to modify awards granted under the Plan. The interpretation by the Committee
of any of the  provisions  of the Plan or any  award  granted  under the Plan is
final and conclusive,  unless such  interpretation  is in  contravention  of any
express term of the Plan.

Eligibility

          The Plan  provides  that  awards  may be  granted  to such  employees,
directors,  and consultants of the Company or any Affiliated  Corporation as the
Committee may determine. As of November 26, 1997,  approximately 88 people would
be eligible to participate in the Plan.

Stock Reserved for Issuance

          The stock  subject to awards under the Option Plan  consists of shares
of the Company's  Common Stock reserved for issuance  thereunder.  The aggregate
number of shares that may be issued under awards pursuant to the Plan is 500,000
(or, if Proposal Three is not approved, 2,000,000). In addition, shares that are
subject to issuance  upon  exercise of an option  under the Plan but cease to be
subject to such option for any reason  (other than the exercise of such option),
that are  subject  to an award  granted  under  the  Plan but are  forfeited  or
repurchased by the Company at the original issue price,  and that are subject to
an award that  terminates  without  shares being  issued,  will be available for
grant and issuance under the Plan.

          Because the officers and employees who may  participate and the amount
of their options are determined by the Committee, in its sole discretion,  it is
not possible to state the names or  positions  of, or the number of options that
may be granted to, the Company's  officers and employees  and  consultants.  The
maximum number of Shares with respect to which a Participant may receive Options
and Stock  Appreciation  Rights under the Plan in any  calendar  year is 100,000
(or, if Proposal Three is not approved, 400,000) Shares.

Terms of Options

          Subject to the terms and conditions of the Plan, the Committee, in its
discretion,  determines for each option certain terms and conditions, including,
whether the option is to be an Incentive Option or a Non-Qualified  Option,  the
number of shares for which the option will be granted, the exercise price of the
option, and the periods during which the option may be exercised. Each option is
evidenced by a stock option agreement in such form as the Committee approves and
is subject to the following conditions, in addition to those described elsewhere
herein or in the Plan:

          (a) Date of Grant.  The date of grant of an option will be the date on
which the Committee decides to grant the option,  unless the Committee specifies
otherwise.  The related  stock option  agreement  and a copy of the Plan will be
delivered to the optionee within a reasonable time after the option is granted.

          (b) Term of Exercise of Options.  Options are  exercisable  within the
period,  or upon the events,  determined  by the  Committee  as set forth in the
related stock option agreement. The Company anticipates that most of the options
that  will be  granted  under  the Plan  will be  exercisable  for ten years and
options granted under the Plan will generally vest and become


                                                        21

<PAGE>




exercisable at a rate of 20% one year after the date of grant,  and then ratably
on a quarterly basis over the succeeding four years of employment.

          (c) Exercise  Price.  Each stock option  agreement  states the related
option exercise price,  which may not be less than 100% of the fair market value
of the shares of Common Stock on the date of the grant. The exercise price of an
Incentive  Option granted to a 10%  shareholder may not be less than 110% of the
fair market value of shares of the Company's  Common Stock on the date of grant.
On November 12, 1997,  the fair market value of the  Company's  Common Stock (as
determined  by the  average  of the bid  and  asked  price  as  reported  in the
over-the-counter market) was $1.625.

          (d) Method of Exercise.  Options may be exercised  only by delivery to
the Company of a written stock option exercise agreement,  stating the number of
shares purchased,  the restrictions imposed on the shares purchased, if any, and
certain representations and covenants regarding optionee's investment intent and
access to  information,  together with payment in full of the exercise price for
the number of shares purchased. The option exercise price may be paid in cash or
by check,  fully paid shares of the Company  Common  Stock,  through a "same day
sale," through a "margin  commitment," through any combination of the foregoing,
or other methods approved by the Committee.

          (e)  Termination  of  Employment.  Unless  otherwise  specified by the
Committee or Board, as applicable,  if an optionee ceases to provide services as
an employee,  director,  consultant,  independent  contractor  or advisor to the
Company, or a parent, subsidiary or affiliate of the Company (except in the case
of death  or  disability),  the  optionee  has  three  months  to  exercise  any
then-exercisable  options. A twelve month exercise period applies in cases of an
optionee's disability or death.

          (f)  Limitations  on Exercise.  The  Committee may determine a minimum
number  of  shares  that  can  be   purchased  on  an  exercise  of  an  option.
Notwithstanding  the minimum  number,  an optionee  will not be  prevented  from
exercising his or her option for the full number of shares for which such option
is exercisable.

          (g)  Limitations  on  Incentive  Option.  An  individual  will  not be
eligible to receive an Incentive Option unless such individual is an employee of
the Company or an  Affiliated  Corporation.  The  aggregate  fair  market  value
(determined  as of the time an option is granted) of the shares with  respect to
which Incentive Options are exercisable for the first time by an optionee during
any calendar year may not exceed $100,000.

          (h) Transferability.  Unless otherwise permitted by the Committee,  an
option generally is not  transferable  except by will or pursuant to the laws of
descent and distribution, and is exercisable during the optionee's lifetime only
by the optionee.

          (i)  Rights  as  a  Shareholder.  An  optionee  has  no  rights  as  a
shareholder with respect to any shares covered by an option until the option has
been validly  exercised and shares of the  Company's  Common Stock are issued to
the optionee.

          (j)  Other  Provisions.  The  option  grant  and  exercise  agreements
authorized under the Plan,  which may be different for each option,  may contain
such other provisions as the Committee deems advisable.

Restricted Stock Awards

          Generally.   The  Committee  may  grant  a  Participant  one  or  more
Restricted  Stock  Awards  consisting  of Shares of Stock.  The number of Shares
granted as a Restricted  Stock Award shall be  determined  by the  Committee.  A
Participant's right to retain a Restricted Stock Award granted to him is subject
to such restrictions,  including but not limited to his continuous employment by
or performance of services for the Company for a restriction period specified by
the Committee or the attainment of specified  performance  goals and objectives,
as may be established by the Committee with respect to such Award.  In the event
of the death or Disability of a Participant,  or the retirement of a Participant
in accordance with the Company's  established  retirement  policy,  all required
periods of service and other restrictions  applicable to Restricted Stock Awards
then held by him shall lapse with  respect to a pro rata part of each such Award
based on the ratio  between the number of full months of  employment or services
completed at the time of termination of services from the grant of each Award to
the total number of months of employment or continued services required for such
Award to be fully  nonforfeitable,  and such  portion of each such  Award  shall
become fully  nonforfeitable.  The remaining portion of each such Award would be
forfeited and immediately returned to the Company. If a Participant's employment
or consulting  services  terminate for any other reason,  any  Restricted  Stock
Awards  as to  which  the  period  for  which  services  are  required  or other
restrictions


                                                        22

<PAGE>




have not been satisfied (or waived or  accelerated as provided  herein) would be
forfeited,  and all shares of Stock related thereto immediately  returned to the
Company.

          Privileges  of  a  Stockholder,  Transferability.  A  recipient  of  a
Restricted  Stock Award has all voting,  dividend,  liquidation and other rights
with  respect  to  Stock  in  accordance  with its  terms  received  by him as a
Restricted  Stock  Award upon his  becoming  the holder of record of such Stock;
provided,  however, that the Participant's right to sell, encumber, or otherwise
transfer such Stock shall be subject to the limitations contained in the Plan.

          Enforcement of Restrictions.  The Committee shall cause a legend to be
placed on the Stock certificates  issued pursuant to each Restricted Stock Award
referring to the restrictions provided by the Plan and, in addition,  may in its
sole  discretion  require  the  Participant  to keep  the  duly  endorsed  stock
certificates  in  the  custody  of  the  Company  or a  third  party  while  the
restrictions enumerated in the Plan remain in effect.

Stock Units

          A Participant may be granted a number of Stock Units determined by the
Committee.  The number of Stock Units,  the goals and objectives to be satisfied
with  respect to each grant of Stock  Units,  the time and manner of payment for
each Stock Unit,  and the other terms and  conditions  applicable  to a grant of
Stock Units shall be determined by the Committee.

Stock Appreciation Rights

     Persons Eligible.  The Committee,  in its sole discretion,  may grant Stock
Appreciation Rights to Eligible Employees, Directors or Eligible Consultants.

          Terms of Grant. The Committee shall determine at the time of the grant
of  a  Stock   Appreciation  Right  the  time  period  during  which  the  Stock
Appreciation  Right may be exercised and any other terms that shall apply to the
Stock Appreciation Right.

          Exercise.  A Stock  Appreciation  Right shall entitle a Participant to
receive a number of shares of Stock (without any payment to the Company,  except
for applicable withholding taxes), cash, or Stock and cash, as determined by the
Committee in accordance with the Plan. If a Stock  Appreciation  Right is issued
in tandem with an Option,  except as may otherwise be provided by the Committee,
the Stock  Appreciation  Right shall be  exercisable  during the period that its
related  Option is  exercisable.  A  Participant  desiring  to  exercise a Stock
Appreciation  Right shall give written  notice of such  exercise to the Company,
which notice shall state the  proportion of Stock and cash that the  Participant
desires to receive  pursuant to the Stock  Appreciation  Right  exercised.  Upon
receipt of the notice from the  Participant,  the Company  shall  deliver to the
person entitled  thereto (i) a certificate or certificates for Stock and/or (ii)
a cash payment, in accordance with the provisions of the Plan.

          Number of Shares or Amount of Cash.  Subject to the  discretion of the
Committee to substitute  cash for Stock, or Stock for cash, the number of Shares
that may be issued pursuant to the exercise of a Stock  Appreciation Right shall
be determined  by dividing:  (i) the total number of Shares of Stock as to which
the Stock Appreciation Right is exercised, multiplied by the amount by which the
Fair Market  Value of one share of Stock on the  exercise  date exceeds the Fair
Market  Value  of one  Share  of  Stock  on  the  date  of  grant  of the  Stock
Appreciation  Right,  by (ii) the Fair Market Value of one Share of Stock on the
exercise date; provided, however, that fractional shares shall not be issued and
in lieu thereof,  a cash adjustment shall be paid. In lieu of issuing Stock upon
the exercise of a Stock Appreciation Right, the Committee in its sole discretion
may elect to pay the cash  equivalent  of the Fair Market  Value of the Stock on
the exercise date for any or all of the Shares of Stock that would  otherwise be
issuable upon exercise of the Stock Appreciation Right.

          Effect of Exercise.  If a Stock Appreciation Right is issued in tandem
with an Option,  the  exercise  of the Stock  Appreciation  Right or the related
Option will result in an equal reduction in the number of corresponding  Options
or Stock  Appreciation  Rights  that  were  granted  in tandem  with such  Stock
Appreciation Rights and Options.

          Termination  of Services.  Upon the  termination  of the services of a
Participant,  any Stock Appreciation  Rights then held by such Participant shall
be  exercisable  within  the time  periods,  and upon the same  conditions  with
respect to the reasons for termination of services, as are specified in the Plan
with respect to Options.


                                                        23

<PAGE>





Stock Bonuses

          The Committee may award Stock Bonuses to such Participants, subject to
such conditions and restrictions, as it determines in its sole discretion. Stock
Bonuses  may be  either  outright  grants  of  Stock,  or may be grants of Stock
subject to and conditioned upon certain employment or performance related goals.

Recapitalization/Change of Control

          The number of Shares  subject  to any award,  and the number of shares
issuable under the Plan, are subject to proportionate adjustment in the event of
a  stock  dividend,   recapitalization,   stock  split,   reverse  stock  split,
subdivision,  combination,  reclassification  or similar change  relating to the
capital  structure  of the  Company  without  consideration.  In the  event of a
dissolution or liquidation of the Company,  a merger or  consolidation  in which
the Company does not survive (other than a merger with a wholly owned subsidiary
or where there is no substantial  change in the  shareholders of the corporation
or the  options  granted are  assumed,  converted  or replaced by the  successor
corporation),  all outstanding  awards may be assumed,  converted or replaced by
the  successor  corporation.   Alternatively,   the  successor  corporation  may
substitute  equivalent awards or provide  substantially similar consideration to
participants as was provided to shareholders. If a successor corporation refuses
to assume or substitute options, such options will expire upon the occurrence of
the transaction.

          If a Change in Control  (as defined in the Plan)  occurs,  all Options
become immediately  exercisable in full, whether or not the Participants to whom
such Options have been granted remain employees, directors or consultants of the
Company;  all restrictions  with respect to outstanding  Restricted Stock Awards
lapse; all Stock Units become payable;  and all other Awards become  immediately
exercisable  or vest, as the case may be,  without any further action or passage
of time.

Termination of the Plan

          The Committee, to the extent permitted by law, and with respect to any
Shares at the time not subject to awards, may suspend or discontinue the Plan or
revise or amend the Plan in any respect whatsoever;  provided that the Committee
may not, without approval of the  shareholders,  amend the Plan in a manner that
requires  shareholder  approval  pursuant  to the U.S.  Code or the  regulations
thereunder  or  pursuant  to Rule 16b-3 of the  Exchange  Act.  Furthermore,  no
amendment,  modification or termination of the Plan may in any manner  adversely
affect any Options,  Stock Appreciation  Rights,  Restricted Stock Awards, Stock
Units,  Stock Bonuses or other Award granted under the Plan, without the consent
of the Participant holding such Options,  Stock Appreciation Rights,  Restricted
Stock Awards, Stock Units, Stock Bonuses or other Awards.

Term of the Plan

          Unless sooner  terminated  by the Board of  Directors,  the Plan shall
terminate at the close of business on November 11,  2007,  and no Option,  Stock
Appreciation Right, Restricted Stock Award, Stock Unit, Stock Bonus, other Award
or Stock  shall  be  granted,  or  offer to  purchase  Stock  made,  after  such
termination.  Options, Stock Appreciation Rights, Restricted Stock Awards, other
Awards,  and Stock Units  outstanding  at the time of the Plan  termination  may
continue to be exercised, or become free of restrictions, or paid, in accordance
with their terms.


Federal Income Tax Consequences of the Plan

          Options  so  designated  under the Plan are  intended  to  qualify  as
Incentive Options.  All options that are not designated as Incentive Options are
intended to be Non-Qualified Options.

     THE FOLLOWING IS A GENERAL  SUMMARY AS OF THE DATE OF THIS PROXY  STATEMENT
OF THE U.S.  FEDERAL INCOME TAX  CONSEQUENCES  TO THE COMPANY AND  PARTICIPATING
EMPLOYEES, DIRECTORS AND CONSULTANTS ASSOCIATED WITH STOCK OPTIONS GRANTED UNDER
THE PLAN. THE U.S. FEDERAL TAX LAWS MAY CHANGE AND THE U.S.  FEDERAL,  STATE AND
LOCAL TAX  CONSEQUENCES  FOR ANY OPTIONEE WILL DEPEND UPON HIS OR HER INDIVIDUAL
CIRCUMSTANCES. EACH PARTICIPATING EMPLOYEE HAS BEEN AND IS


                                                        24

<PAGE>




ENCOURAGED  TO SEEK THE ADVICE OF A  QUALIFIED  TAX  ADVISOR  REGARDING  THE TAX
CONSEQUENCES OF PARTICIPATION IN THE PLAN.

          When a non-qualified stock option is granted,  there are no income tax
consequences  for the option holder or the Company.  When a non-qualified  stock
option is exercised, in general, the option holder recognizes compensation equal
to the  excess  of the  fair  market  value of the  Common  Stock on the date of
exercise over the exercise price. If, however, the sale of the Common Stock at a
profit would subject the option  holder to liability  under Section 16(b) of the
Exchange Act ("Section  16(b)"),  the option holder will recognize  compensation
income  equal to the excess of (i) the fair market  value of the Common Stock on
the  earlier of the date that is six months  after the date of  exercise  or the
date the option holder can sell the Common Stock without Section 16(b) liability
over (ii) the  exercise  price.  The option  holder can make an  election  under
section  83(b)  of the  Code to  measure  the  compensation  as of the  date the
non-qualified option is exercised. The compensation recognized by an employee is
subject to income tax withholding.  The Company is entitled to a deduction equal
to the  compensation  recognized by the option holder for the Company's  taxable
year that  ends  with or within  the  taxable  year in which the  option  holder
recognized  the  compensation,  assuming the  compensation  amounts  satisfy the
ordinary  and   necessary   and   reasonable   compensation   requirements   for
deductibility.

          When an  incentive  stock  option is granted,  there are no income tax
consequences  for the option holder or the Company.  When an incentive option is
exercised,  the option holder does not recognize income and the Company does not
receive a deduction.  The option holder,  however,  must treat the excess of the
fair market value of the Common Stock on the date of exercise  over the exercise
price as an item of adjustment for purposes of the  alternative  minimum tax. If
the option  holder  makes a  "disqualifying  disposition"  of the  Common  Stock
(described  below) in the same  taxable  year the  incentive  stock  option  was
exercised, there are no alternative minimum tax consequences.

          If the option  holder  disposes  of the Common  Stock after the option
holder  has held the  Common  Stock for at least two years  after the  incentive
stock  option was  granted  and one year after the  incentive  stock  option was
exercised,  the amount the option holder receives upon the disposition  over the
exercise price is treated as long-term  capital gain for the option holder.  The
Company  is  not  entitled  to  a  deduction.  If  the  option  holder  makes  a
"disqualifying disposition" of the Common Stock by disposing of the Common Stock
before  it has been held for at least  two  years  after the date the  incentive
option  was  granted  and one  year  after  the date the  incentive  option  was
exercised,  the option holder recognizes compensation income equal to the excess
of (i) the fair  market  value  of the  Common  Stock on the date the  incentive
option was exercised or, if less, the amount  received on the  disposition  over
(ii) the  exercise  price.  At present,  the Company is not required to withhold
income or other  taxes.  The Company is  entitled  to a  deduction  equal to the
compensation recognized by the option holder for the Company's taxable year that
ends with or within the taxable year in which the option holder  recognized  the
compensation,  assuming  the  compensation  amounts  satisfy  the  ordinary  and
necessary and reasonable compensation requirements for deductibility.

          The Plan  provides  that  option  holders are  responsible  for making
appropriate  arrangements  with  the  Company  to  provide  for  any  additional
withholding  amounts.  Furthermore,  the  Company  shall have no  obligation  to
deliver  shares  of  Common  Stock  upon  the  exercise  of any  Options,  Stock
Appreciation  Rights,  awards  or units  under  the Plan  until  all  applicable
federal, state and local income and other tax withholding requirements have been
satisfied.

          Under  Section  162(m) of the Code,  the  Company may be limited as to
Federal  income tax deductions to the extent that total annual  compensation  in
excess of $1 million is paid to the chief  executive  officer of the  Company or
any one of the other four  highest paid  executive  officers who are employed by
the  Company  on  the  last  day  of  the   taxable   year.   However,   certain
"performance-based  compensation"  the material  terms of which are disclosed to
and approved by the Company's  shareholders is not subject to this limitation on
deductibility.  The Company  has  structured  the Option and Stock  Appreciation
Rights  portions  of the Plan with the  intention  that  compensation  resulting
therefrom  would  be  qualified  performance-based  compensation  and  would  be
deductible without regard to the limitations otherwise imposed by Section 162(m)
of the Code. The Plan allows the Committee  discretion to award restricted stock
and other stock-based awards that are intended to be qualified performance-based
compensation. Bonuses and other compensation payable in stock under the Plan are
not intended to qualify as performance-based compensation.

Board Recommendation



                                                        25

<PAGE>




        THE COMPANY'S BOARD OF DIRECTORS BELIEVES THAT PROPOSAL FOUR IS FAIR TO,
AND IN THE BEST INTERESTS OF, THE COMPANY AND ITS SHAREHOLDERS AND THEREFORE
UNANIMOUSLY RECOMMENDS A VOTE FOR APPROVAL OF THE PLAN.


                                               SHAREHOLDER PROPOSALS

          The  Company  intends  to hold its annual  meeting  for the year ended
December  31, 1997 in June 1998.  Accordingly,  any  proposal  by a  shareholder
intended to be presented at the Company's  Annual  Meeting to for the year ended
December 31, 1997, must be received by the Company on or before February 1, 1998
to be included in the proxy materials of the Company relating to such meeting.


                                                  OTHER BUSINESS

          The Company does not anticipate that any other matters will be brought
before the Meeting.  However, if any additional matters properly come before the
Meeting,  it is intended that the persons  authorized  under proxies may, in the
absence of instructions to the contrary,  vote or act thereon in accordance with
their best judgement.




                                                       BY THE BOARD OF DIRECTORS




                                                       Kenneth S. Phillips
                                    President

                                                       Denver, Colorado
                                                       November 29, 1997



                                                        26

<PAGE>




                                          (Proxy for Common Shareholders)

                                              PMC INTERNATIONAL, INC.
                                                  555 17TH STREET
                                                    14TH FLOOR
                                              DENVER, COLORADO 80202

        Proxy for Annual Meeting of Shareholders to be held on December 15, 1997

                     This Proxy is Solicited on Behalf of the Board of Directors

          The  undersigned  hereby  appoints  Kenneth S.  Phillips  and Scott A.
MacKillop  with  full  power  of  substitution,  as  proxies  to  represent  the
undersigned  at the Annual  Meeting of  Shareholders  to be held on December 15,
1997 or any  adjournment  thereof  ("Annual  Meeting") and to vote  thereat,  as
designated below, all the shares of common stock of PMC International, Inc. held
of record by the  undersigned at the close of business on November 7, 1997, with
all the power that the  undersigned  would  possess if  personally  present,  in
accordance with the instructions noted hereon, as follows:

          THE BOARD OF DIRECTORS  RECOMMENDS A VOTE "FOR" THE ELECTION OF ALL OF
THE  LISTED  NOMINEES  AND  APPROVAL  OF  ITEMS  2, 3,  AND 4, IF NOT  OTHERWISE
SPECIFIED.  THIS  PROXY  WILL BE  VOTED  PURSUANT  TO THE  BOARD  OF  DIRECTORS'
RECOMMENDATIONS.

1.     PROPOSAL TO ELECT SIX DIRECTORS TO SERVE UNTIL THE 1998 ANNUAL MEETING OF
         SHAREHOLDERS.

         o    For all nominees listed (except as marked
              to the contrary)
o    WITHHOLD AUTHORITY to vote for all
     nominees listed

         Nominees:         Kenneth S. Phillips                Emmett J. Daly
                           J.W. Nevil Thomas                  Richard C. Hyde
                           D. Porter Bibb Scott               A. MacKillop

2.       PROPOSAL TO AMEND THE COMPANY'S  ARTICLES OF  INCORPORATION  TO CONVERT
         THE COMPANY'S OUTSTANDING PREFERRED STOCK INTO COMMON STOCK.

                                                       o FOR
                                                     o AGAINST
                                                     o ABSTAIN
3.       PROPOSAL TO AMEND THE COMPANY'S ARTICLES OF INCORPORATION TO EFFECT A 
           1 FOR 4 REVERSE SPLIT OF THE COMMON STOCK.

                                                       o FOR
                                                     o AGAINST
                                                     o ABSTAIN

4.       PROPOSAL  TO  ESTABLISH  THE  COMPANY'S  EQUITY  INCENTIVE  PLAN AND TO
         APPROVE THE  RESERVATION  OF 500,000 (OR IN THE EVENT PROPOSAL 3 IS NOT
         APPROVED, 2,000,000) SHARES FOR ISSUANCE THEREUNDER.

                                                       o FOR
                                                     o AGAINST
                                                     o ABSTAIN

        PLEASE DATE AND SIGN ON REVERSE SIDE AND RETURN PROMPTLY IN THE ENCLOSED
ENVELOPE.




<PAGE>




                                        (Proxy for Preferred Shareholders)

                                              PMC INTERNATIONAL, INC.
                                                  555 17TH STREET
                                                    14TH FLOOR
                                              DENVER, COLORADO 80202

        Proxy for Annual Meeting of Shareholders to be held on December 15, 1997

                     This Proxy is Solicited on Behalf of the Board of Directors

         The  undersigned  hereby  appoints  Kenneth  S.  Phillips  and Scott A.
MacKillop  with  full  power  of  substitution,  as  proxies  to  represent  the
undersigned  at the Annual  Meeting of  Shareholders  to be held on December 15,
1997 or any  adjournment  thereof  ("Annual  Meeting") and to vote  thereat,  as
designated below, all the shares of preferred stock of PMC  International,  Inc.
held of record by the  undersigned at the close of business on November 7, 1997,
with all the power that the undersigned would possess if personally  present, in
accordance with the instructions noted hereon, as follows:

     THE BOARD OF  DIRECTORS  RECOMMENDS  A VOTE "FOR" THE APPROVAL OF ITEM 2 IF
NOT  OTHERWISE  SPECIFIED.  THIS  PROXY WILL BE VOTED  PURSUANT  TO THE BOARD OF
DIRECTORS' RECOMMENDATIONS.


2.       PROPOSAL TO AMEND THE COMPANY'S  ARTICLES OF  INCORPORATION  TO CONVERT
         THE COMPANY'S OUTSTANDING PREFERRED STOCK INTO COMMON STOCK.

                                                       o FOR
                                                     o AGAINST
                                                     o ABSTAIN

        PLEASE DATE AND SIGN ON REVERSE SIDE AND RETURN PROMPTLY IN THE ENCLOSED
ENVELOPE.




<PAGE>




     The  shares  represented  by this proxy  will be voted as  directed  by the
shareholder.  In his  discretion,  either  named  proxy  may vote on such  other
business as may properly come before the Annual Meeting or any  adjournments  or
postponements thereof.

     This proxy  revokes all proxies with respect to the Annual  Meeting and may
be revoked  prior to exercise.  Receipt of the notice of Annual  Meeting and the
Proxy Statement relating to the Annual Meeting is hereby acknowledged.


     Please  mark,  sign,  date and return the proxy  card  promptly,  using the
enclosed envelope.


Date


Signature


Signature if held jointly

     Please sign exactly as name appears  hereon.  When shares are held by joint
tenants, both should sign. When signing as attorney, as executor, administrator,
trustee or guardian,  please give full title as such. If a  corporation,  please
sign in full  corporate  name by President  or other  authorized  officer.  If a
partnership, please sign in partnership name by authorized person.







<PAGE>




                                                     EXHIBIT A

            CONVERSION AMENDMENT PROPOSED AMENDMENT TO ARTICLES OF INCORPORATION


         If the  shareholders  approve the Conversion  Amendment,  the Company's
Articles  of  Incorporation  will be amended to add to Article IV the  following
provision  relating to the  automatic  conversion  of the  Preferred  Stock into
Common Stock on the Conversion Effective Date:

     "7. Automatic  Conversion of Series A Preferred Stock.  Notwithstanding any
other provision of this Article IV, effective at 12:01 Mountain Standard Time on
______ ___, 199_ (the "Conversion Effective Date"):

                  (a) Each  outstanding  share  of  Series  A  Preferred  Stock,
                  together with any and all accrued but unpaid dividends through
                  the Conversion Effective Date (the "Accrued Dividends"),  will
                  automatically be converted into 1.375 shares of Common Stock.

                  (b) No fraction of a share will be issued upon the  conversion
                  of the  Series  A  Preferred  Stock.  In lieu of  issuing  any
                  fraction of a share,  each holder of Series A Preferred  Stock
                  will be paid the cash equivalent of such fraction based on the
                  market  value  thereof  on  the  Conversion   Effective  Date,
                  determined  as follows.  The market  price per share of common
                  stock on the  Conversion  Effective  Date will be deemed to be
                  the  average  of the  high  and low  bids as  reported  on the
                  over-the-counter  market in the  National  Quotation  Bureau's
                  Listing for the 15 consecutive business days ending 5 business
                  days before the Conversion Effective Date.

                  (c) The holders of Series A Preferred  Stock will no longer be
                  entitled to receive dividends on the Series A Preferred Stock,
                  will no longer be entitled to any liquidation preference,  and
                  will no longer have any of the other  rights  associated  with
                  the Series A Preferred Stock.

                  (d) Each stock certificate representing issued and outstanding
                  shares  of  Series  A  Preferred   Stock  will   automatically
                  represent the proportionate  number of shares of Common Stock.
                  The  holders  of Series A  Preferred  Stock  may,  but are not
                  required to,  exchange their existing Series A Preferred Stock
                  certificates for certificates  representing the  proportionate
                  number of shares of Common Stock.  If not  exchanged  earlier,
                  the Series A Preferred  Stock  certificates  will be exchanged
                  for  certificates  representing  the  proportionate  number of
                  shares of Common Stock at such time as a holder surrenders the
                  certificates for the purpose of transferring shares to another
                  person."

         If  the  shareholders  approve  the  Conversion  Amendment,  the  above
amendment to the Company's  Articles of Incorporation will become effective upon
the filing of Articles of Amendment  with the Colorado  Secretary of State.  The
Articles of Amendment will amend the Company's Articles of Incorporation to give
effect to the Conversion Amendment.



                                                        A-1

<PAGE>






                                                     EXHIBIT B

             REVERSE STOCK SPLIT PROPOSED AMENDMENT TO ARTICLES OF INCORPORATION

         If the  shareholders  approve the Reverse  Stock Split,  the  Company's
Articles of  Incorporation  will be amended to add to Article IV a include a new
Section 6:

         6.       Reverse Stock Split:

         (a) Notwithstanding  other reverse stock splits previously  effectuated
by the Company,  effective ________ __, 199_ (the "Reverse Stock Split Effective
Date"), each outstanding share of the Corporation's common stock, $.01 par value
per share (the "Old Common Stock"), shall be converted into .25 shares of common
stock,  par value $.01 per share (the "New Common Stock") with all of the rights
and  preferences  set  forth  in  these  Articles  of  Incorporation  and  under
applicable law.

         (b) Each stock certificate  representing  issued and outstanding shares
of Old Common Stock will  automatically  represent the  proportionate  number of
shares of New Common  Stock.  The holders of Old Common  Stock may,  but are not
required  to,  exchange  their  existing  Old  Common  Stock   certificates  for
certificates  representing  the  proportionate  number of  shares of New  Common
Stock.  If not  exchanged  earlier,  the Old Common Stock  certificates  will be
exchanged for certificates  representing the  proportionate  number of shares of
New Common Stock at such time as a holder  surrenders the  certificates  for the
purpose of transferring shares to another person.

         [(c) Fractional  Shares. No fraction of a share will be issued upon the
conversion of the Old Common Stock.  In lieu of issuing any fraction of a share,
each  holder  of Old  Common  Stock  will be paid  the cash  equivalent  of such
fraction  based on the market value of the Old Common Stock on the Reverse Stock
Split  Effective  Date,  determined  as follows.  The market  price per share of
common stock on the Reverse Stock Split  Effective Date will be deemed to be the
average of the high and low bids as reported on the  over-the-counter  market in
the National  Quotation  Bureau's  Listing for the 15 consecutive  business days
ending 5 business days before the Reverse Stock Split Effective Date.]

Or in the event Proposal Two is not approved:

         [(c) In the event of fractional shares, such fractional shares shall be
converted into scrip ("Scrip").  Such Scrip shall plainly indicate the amount of
such  fraction and shall carry no voting rights in the Company.  Combined  Scrip
equaling  one  shall be  exchangeable  with  the  Company  for one  share of the
Company's New Common Stock.]




                                                        B-1

<PAGE>





                                                     EXHIBIT C

                                              PMC INTERNATIONAL, INC.

                                               EQUITY INCENTIVE PLAN


                                                     ARTICLE I

                                                   INTRODUCTION

         1.1  Establishment.  PMC International,  Inc., a Colorado  corporation,
hereby  establishes  the PMC  International,  Inc.  Equity  Incentive  Plan (the
"Plan")  for  certain  employees  and  directors  of the  Company (as defined in
subsection 2.1(f)) and certain consultants to the Company.  The Plan permits the
grant of  incentive  stock  options  within the  meaning  of Section  422 of the
Internal  Revenue  Code  of  1986,  as  amended,  non-qualified  stock  options,
restricted stock awards, stock appreciation  rights, stock bonuses,  stock units
and other stock grants to certain  employees and directors of the Company and to
certain consultants to the Company.

         1.2  Purposes.  The  purposes of the Plan are to provide  those who are
selected for  participation in the Plan with added incentives to continue in the
long-term  service of the  Company  and to create in such  persons a more direct
interest  in the future  success of the  operations  of the  Company by relating
incentive  compensation to increases in shareholder value, so that the income of
those  participating  in the Plan is more closely aligned with the income of the
Company's  shareholders.  The  Plan is also  designed  to  provide  a  financial
incentive  that will help the  Company  attract,  retain and  motivate  the most
qualified employees, directors and consultants.


                                                    ARTICLE II

                                                    DEFINITIONS

         2.1 Definitions.  The following terms shall have the meanings set forth
below:

                  (a)  "Affiliated  Corporation"  means any corporation or other
entity that is affiliated  with PMCI through stock ownership or otherwise and is
designated as an "Affiliated Corporation" by the Board, provided,  however, that
for purposes of Incentive  Options granted  pursuant to the Plan, an "Affiliated
Corporation" means any parent or subsidiary of the Company as defined in Section
424 of the Code.

                  (b) "Award" means an Option, a Restricted Stock Award, a Stock
Appreciation  Right,  a Stock  Unit,  grants of Stock  pursuant to Article XI or
other issuances of Stock hereunder.

                  (c) "Board" means the Board of Directors of PMCI.

                  (d) "Code" means the Internal  Revenue Code of 1986, as it may
be amended from time to time.

                  (e) "Committee" means a committee consisting of members of the
Board who are empowered  hereunder to take actions in the  administration of the
Plan.  The Committee  shall be so constituted at all times as to permit the Plan
to comply with Rule 16b-3 or any successor rule promulgated under the Securities
Exchange  Act of  1934  (the  "1934  Act").  Members  of the  Committee  and any
subcommittee  or special  committee  shall be appointed from time to time by the
Board,  shall serve at the pleasure of the Board and may resign at any time upon
written  notice to the Board.  The  Committee  shall  select  Participants  from
Eligible  Employees and Eligible  Consultants of the Company and shall determine
the awards to be made pursuant to the Plan and the terms and conditions thereof.
For  purposes of making  determinations  under this Plan with regard to Eligible
Directors, the "Committee" shall consist of the Board.

                  (f) "Company" means PMCI and the Affiliated Corporations.



                                                        C-1

<PAGE>




                  (g)      "Disabled" or "Disability" shall have the meaning 
given to such terms in Section 22(e)(3) of the Code.

                  (h)  "Effective  Date" means the  effective  date of the Plan,
November 12, 1997.

                  (i) "Eligible  Directors" means those directors of the Company
who are not Eligible Employees or Eligible Consultants, as defined below.

                  (j) "Eligible  Employees"  means those  employees  (including,
without  limitation,  officers  and  directors  who are also  employees)  of the
Company or any subsidiary or division thereof,  upon whose judgment,  initiative
and efforts the Company is, or will become, largely dependent for the successful
conduct of its business.  For purposes of the Plan, an employee is an individual
whose wages are subject to the  withholding  of federal income tax under section
3401 of the Code.

                  (k)  "Eligible  Consultants"  means those  consultants  to the
Company who are determined,  by the Committee,  to be individuals whose services
are important to the Company and who are eligible to receive Awards,  other than
Incentive Options, under the Plan.

                  (l) "Fair Market  Value" means the average of the mean between
the bid and the asked prices of the Stock or the closing  price,  as applicable,
on the Nasdaq Stock  Market,  the  principal  stock  exchange or other market on
which the Stock is traded,  over the five  consecutive  trading days ending on a
particular date or by such other method as the Committee may specify at the time
an Award is granted. If the price of the Stock is not reported on any securities
exchange  or national  market  system,  the Fair Market  Value of the Stock on a
particular date shall be as determined by the Committee. If, upon exercise of an
Option,  the  exercise  price is paid by a broker's  transaction  as provided in
subsection 7.2(g)(ii)(D), Fair Market Value, for purposes of the exercise, shall
be the price at which the Stock is sold by the broker.

                  (m)      "Incentive Option" means an Option designated as such
and granted in accordance with Section 422 of the Code.

                  (n)  "Non-Qualified  Option"  means any  Option  other than an
Incentive Option.

                  (o)  "Option"  means a right to purchase  Stock at a stated or
formula  price for a specified  period of time.  Options  granted under the Plan
shall be either Incentive Options or Non-Qualified Options.

                  (p) "Option  Certificate" shall have the meaning given to such
term in Section 7.2 hereof.

                  (q)      "Option Holder" means a Participant who has been 
granted one or more Options under the Plan.

                  (r)  "Option  Price"  means the price at which  each  share of
Stock  subject to an Option may be  purchased,  determined  in  accordance  with
subsection 7.2(b).

                  (s)  "Participant"   means  an  Eligible  Employee,   Eligible
Director or Eligible Consultant  designated by the Committee,  or in the case of
an Eligible  Director,  the Board, from time to time during the term of the Plan
to receive one or more of the Awards provided under the Plan.

                  (t) "PMCI" means PMC  International,  Inc.  and any  successor
thereto.

                  (u)  "Restricted  Stock Award" means an award of Stock granted
to  a  Participant   pursuant  to  Article  VIII  that  is  subject  to  certain
restrictions imposed in accordance with the provisions of such Section.

                  (v)      "Share" means a share of Stock.

                  (w) "Stock" means the $0.01 par value common stock of PMCI.



                                                        C-2

<PAGE>




                  (x) "Stock Appreciation Right" means the right, granted by the
Committee  pursuant to the Plan,  to receive a payment  equal to the increase in
the Fair Market Value of a Share of Stock subsequent to the grant of such Award.

                  (y) "Stock Bonus" means either an outright grant of Stock or a
grant of Stock subject to and conditioned upon certain employment or performance
related goals.

                  (z) "Stock Unit" means a  measurement  component  equal to the
Fair Market Value of one share of Stock on the date for which a determination is
made pursuant to the provisions of this Plan.

         2.2 Gender and Number.  Except when otherwise indicated by the context,
the masculine gender shall also include the feminine gender,  and the definition
of any term herein in the singular shall also include the plural.


                                                    ARTICLE III

                                                PLAN ADMINISTRATION

         The Plan shall be administered by the Committee. In accordance with the
provisions of the Plan, the Committee shall, in its sole discretion,  select the
Participants from among the Eligible Employees,  Eligible Directors and Eligible
Consultants, determine the Awards to be made pursuant to the Plan, the number of
Stock  Units,  Stock  Appreciation  Rights  or  shares  of  Stock  to be  issued
thereunder  and the time at which  such  Awards  are to be made,  fix the Option
Price, period and manner in which an Option becomes  exercisable,  establish the
duration and nature of Restricted Stock Award restrictions,  establish the terms
and conditions  applicable to Stock Bonuses and Stock Units,  and establish such
other terms and  requirements of the various  compensation  incentives under the
Plan as the Committee may deem  necessary or desirable and  consistent  with the
terms of the Plan. With regard to issuance of Awards to non-employee  members of
the  Board,  such  decisions  identical  to those  made by the  Committee  as to
Eligible  Employees  and Eligible  Consultants  shall be made by the Board.  The
Committee shall determine the form or forms of the agreements with  Participants
that shall evidence the particular  provisions,  terms,  conditions,  rights and
duties of PMCI and the  Participants  with respect to Awards granted pursuant to
the Plan,  which  provisions  need not be  identical  except as may be  provided
herein;  provided,  however,  that Eligible  Consultants and Eligible  Directors
shall not be eligible to receive Incentive Options.  The Committee may from time
to time adopt such rules and  regulations  for  carrying out the purposes of the
Plan as it may  deem  proper  and in the  best  interests  of the  Company.  The
Committee  may  correct  any  defect,  supply  any  omission  or  reconcile  any
inconsistency  in the Plan or in any  agreement  entered  into  hereunder in the
manner and to the extent it shall  deem  expedient  and it shall be the sole and
final judge of such  expediency.  No member of the Committee shall be liable for
any  action  or   determination   made  in  good  faith.   The   determinations,
interpretations and other actions of the Committee pursuant to the provisions of
the Plan shall be binding and conclusive for all purposes and on all persons.


                                                    ARTICLE IV

                                             STOCK SUBJECT TO THE PLAN

         4.1 Number of  Shares.  The number of Shares  that are  authorized  for
issuance  under  the  Plan in  accordance  with the  provisions  of the Plan and
subject to such  restrictions or other provisions as the Committee may from time
to time deem  necessary  shall not exceed  500,000,  subject  to the  provisions
regarding  changes in capital described below. The maximum number of Shares with
respect to which a Participant may receive Options and Stock Appreciation Rights
under the Plan in any calendar year is 100,000 Shares.  The Shares may be either
authorized  and unissued  Shares or previously  issued Shares  acquired by PMCI.
This  authorization  may be increased from time to time by approval of the Board
and by the  stockholders  of PMCI  if,  in the  opinion  of  counsel  for  PMCI,
stockholder  approval  is  required.  Shares of Stock  that may be  issued  upon
exercise of Options or Stock Appreciation  Rights, that are issued as Restricted
Stock Awards or Stock Bonuses,  that are issued with respect to Stock Units, and
that are issued as incentive  compensation  or other Stock grants under the Plan
shall be applied to reduce the maximum number of Shares remaining  available for
use under  the Plan.  PMCI  shall at all times  during  the term of the Plan and
while any  Options  or Stock  Units are  outstanding  retain as  authorized  and
unissued  Stock at least the number of Shares from time to time  required  under
the provisions of the Plan, or otherwise assure itself of its ability to perform
its obligations hereunder.


                                                        C-3

<PAGE>




         4.2 Other  Shares of Stock.  Any shares of Stock that are subject to an
Option that expires or for any reason is terminated  unexercised,  any shares of
Stock  that  are  subject  to an  Award  (other  than an  Option)  and  that are
forfeited, and any shares of Stock withheld for the payment of taxes or received
by PMCI as payment of the exercise price of an Option shall automatically become
available for use under the Plan, provided,  however,  that no more than 100,000
shares of Stock may be awarded pursuant to Incentive Options.

         4.3 Adjustments for Stock Split, Stock Dividend,  Etc. If PMCI shall at
any time increase or decrease the number of its outstanding  Shares or change in
any way the rights and  privileges  of such  Shares by means of the payment of a
stock dividend or any other  distribution  upon such shares payable in Stock, or
through a stock split, subdivision, consolidation, combination, reclassification
or  recapitalization  involving the Stock, then in relation to the Stock that is
affected by one or more of the above events, the numbers,  rights and privileges
of the following  shall be increased,  decreased or changed in like manner as if
they had been issued and outstanding,  fully paid and  nonassessable at the time
of such  occurrence:  (i) the Shares as to which Awards may be granted under the
Plan and  (ii) the  Shares  then  included  in each  outstanding  Award  granted
hereunder.

         4.4      Other Distributions and Changes in the Stock.  If

                  (a) PMCI  shall at any time  distribute  with  respect  to the
Stock  assets or  securities  of  persons  other  than PMCI  (excluding  cash or
distributions referred to in Section 4.3), or

                  (b) PMCI shall at any time  grant to the  holders of its Stock
rights to  subscribe  pro rata for  additional  shares  thereof or for any other
securities of PMCI, or

                  (c) there shall be any other  change  (except as  described in
Section  4.3) in the  number  or kind of  outstanding  Shares or of any stock or
other  securities  into  which the Stock  shall be changed or for which it shall
have been exchanged,

and if the Committee shall in its discretion  determine that the event described
in  subsection  (a), (b), or (c) above  equitably  requires an adjustment in the
number or kind of Shares  subject to an Option or other Award,  an adjustment in
the Option Price or the taking of any other action by the  Committee,  including
without  limitation,  the  setting  aside of any  property  for  delivery to the
Participant upon the exercise of an Option or the full vesting of an Award, then
such adjustments shall be made, or other action shall be taken, by the Committee
and shall be  effective  for all  purposes  of the Plan and on each  outstanding
Option or Award that  involves the  particular  type of stock for which a change
was  effected.  Notwithstanding  the  foregoing  provisions of this Section 4.4,
pursuant  to Section  8.3 below,  a  Participant  holding  Stock  received  as a
Restricted  Stock Award shall have the right to receive all  amounts,  including
cash and property of any kind,  distributed with respect to the Stock after such
Restricted Stock Award was granted upon the  Participant's  becoming a holder of
record of the Stock.

         4.5 General  Adjustment  Rules. No adjustment or substitution  provided
for in this Article IV shall  require  PMCI to sell a fractional  share of Stock
under any Option,  or otherwise issue a fractional share of Stock, and the total
substitution  or adjustment with respect to each Option and other Award shall be
limited by deleting any fractional  share. In the case of any such  substitution
or  adjustment,  the  aggregate  Option  Price for the total number of shares of
Stock then subject to an Option shall remain  unchanged but the Option Price per
share under each such Option  shall be  equitably  adjusted by the  Committee to
reflect the greater or lesser number of shares of Stock or other securities into
which the Stock  subject to the Option may have been  changed,  and  appropriate
adjustments  shall be made to other Awards to reflect any such  substitution  or
adjustment.

         4.6 Determination by the Committee, Etc. Adjustments under this Article
IV shall be made by the  Committee,  whose  determinations  with regard  thereto
shall be final and binding upon all parties thereto.




                                                        C-4

<PAGE>




                                                     ARTICLE V

                                    CORPORATE REORGANIZATION; CHANGE IN CONTROL

         5.1 Reorganization. Upon the occurrence of any of the following events,
if the notice required by Section 5.2 shall have first been given,  the Plan and
all Options then outstanding  hereunder shall automatically  terminate and be of
no further force and effect whatsoever, without the necessity for any additional
notice  or  other  action  by the  Board  or the  Company:  (a)  the  merger  or
consolidation  of the Company  with or into  another  corporation  (other than a
consolidation  or merger in which the Company is the continuing  corporation and
which does not result in any reclassification or change of outstanding shares of
Common  Stock);  or (b) the sale or conveyance of the property of the Company as
an entirety or  substantially as an entirety (other than a sale or conveyance in
which the Company  continues  as holding  company of an entity or entities  that
conduct the business or businesses  formerly  conducted by the Company);  or (c)
the dissolution or liquidation of the Company.

         5.2  Required  Notice.  At least 30 days' prior  written  notice of any
event  described  in Section  5.1 shall be given by the  Company to each  Option
Holder,  unless in the case of the events  described  in  clauses  (a) or (b) of
Section 5.1, the Company,  or the  successor or  purchaser,  as the case may be,
shall make adequate  provision for the assumption of the outstanding  Options or
the substitution of new options for the outstanding  Options on terms comparable
to the  outstanding  Options  except that the Option Holder shall have the right
thereafter  to purchase  the kind and amount of  securities  or property or cash
receivable  upon such merger,  consolidation,  sale or conveyance by a holder of
the number of Shares that would have been receivable upon exercise of the Option
immediately prior to such merger,  consolidation,  sale or conveyance  (assuming
such holder of Stock  failed to exercise any rights of election and received per
share the kind and amount  received per share by a majority of the  non-electing
shares).  The provisions of this Article VII shall similarly apply to successive
mergers,  consolidations,  sales or conveyances.  Such notice shall be deemed to
have been given when delivered  personally to an Option Holder or when mailed to
an Option Holder by  registered  or certified  mail,  postage  prepaid,  at such
Option Holder's address last known to the Company.

         5.3  Acceleration  of   Exercisability.   Option  Holders  notified  in
accordance  with Section 5.2 may exercise  their  Options at any time before the
occurrence  of the  event  requiring  the  giving  of  notice  (but  subject  to
occurrence  of such event),  regardless  of whether all  conditions  of exercise
relating to length of service have been satisfied.

         5.4 Change of Control.  Unless  provided  otherwise by the Committee at
the time of the grant of an Award,  upon a change in  control of PMCI as defined
below: (i) all Options shall become  immediately  exercisable in full during the
remaining term thereof,  and shall remain so, whether or not the Participants to
whom such Options  have been granted  remain  employees  or  consultants  of the
Company;  (ii) all  restrictions  with respect to outstanding  Restricted  Stock
Awards shall immediately  lapse;  (iii) all Stock Units shall become immediately
payable; and (iv) all other Awards shall become immediately exercisable or shall
vest,  as the case may be,  without  any  further  action or passage of time.  A
"Change in Control" is deemed to have  occurred if (i) a person (as such term is
used in Section  13(d) of the  Exchange  Act) becomes the  beneficial  owner (as
defined in Rule 13d-3 under the  Exchange  Act) of shares of the Company  having
30% or more of the total  number of votes that may be cast for the  election  of
directors  of the Company  without the prior  approval of at least a majority of
the members of the Board  unaffiliated with such person, or (ii) individuals who
constitute  the directors of the Company at the  beginning of a 24-month  period
cease to  constitute  at least  2/3 of all  directors  at any time  during  such
period,  unless the election of any new or replacement directors was approved by
a vote of at least a majority of the members of the Board in office  immediately
prior to such  period  and of the new and  replacement  directors  so  approved.
Notwithstanding  anything to the  contrary in this  Section  5.4, no Option will
become  exercisable  by virtue of the  occurrence  of a Change in Control if the
Option  Holder  of that  Option or any group of which  that  Option  Holder is a
member is the person whose acquisition constituted the Change in Control.

                                                    ARTICLE VI

                                                   PARTICIPATION

         Participants in the Plan shall be those Eligible Employees and Eligible
Directors of the Company who, in the judgment of the Committee,  are performing,
or during the term of their incentive  arrangement will perform,  vital services
in the management,  operation and development of the Company,  and significantly
contribute,  or are expected to significantly  contribute, to the achievement of
long-term corporate economic objectives.  Eligible Consultants shall be selected
from those


                                                        C-5

<PAGE>




non-employee consultants to the Company who are performing services important to
the operation and growth of the Company.  Participants  may be granted from time
to time one or more Awards; provided, however, that the grant of each such Award
shall be  separately  approved  by the  Committee  and receipt of one such Award
shall not result in automatic receipt of any other Award. Upon  determination by
the Committee  that an Award is to be granted to a  Participant,  written notice
shall be given to such  person,  specifying  the terms,  conditions,  rights and
duties related thereto.  Each  Participant  shall, if required by the Committee,
enter into an agreement with PMCI, in such form as the Committee shall determine
and which is consistent with the provisions of the Plan,  specifying such terms,
conditions,  rights and duties.  Awards  shall be deemed to be granted as of the
date specified in the grant resolution of the Committee, which date shall be the
date  of any  related  agreement  with  the  Participant.  In the  event  of any
inconsistency  between the provisions of the Plan and any such agreement entered
into hereunder, the provisions of the Plan shall govern.

                                                    ARTICLE VII

                                                      OPTIONS

         7.1 Grant of Options.  Coincident  with or  following  designation  for
participation in the Plan, a Participant may be granted one or more Options. The
Committee  in its sole  discretion  shall  designate  whether  an  Option  is an
Incentive  Option  or a  Non-Qualified  Option;  provided,  however,  that  only
Non-Qualified  Options  may be  granted to  Eligible  Consultants  and  Eligible
Directors.  The Committee may grant both an Incentive Option and a Non-Qualified
Option to an Eligible Employee at the same time or at different times. Incentive
Options  and  Non-Qualified  Options,  whether  granted  at the same  time or at
different  times,  shall be deemed to have been  awarded in separate  grants and
shall be clearly  identified,  and in no event shall the  exercise of one Option
affect the right to exercise any other Option or affect the number of shares for
which any other  Option  may be  exercised,  except as  provided  in  subsection
7.2(j).  An Option  shall be  considered  as  having  been  granted  on the date
specified in the grant resolution of the Committee.

         7.2 Stock Option Certificates. Each Option granted under the Plan shall
be evidenced  by a written  stock option  certificate  or agreement  (an "Option
Certificate").  An Option Certificate shall be issued by PMCI in the name of the
Participant to whom the Option is granted (the "Option Holder") and in such form
as may be approved by the Committee.  The Option  Certificate  shall incorporate
and  conform to the  conditions  set forth in this  Section  7.2 as well as such
other  terms and  conditions  that are not  inconsistent  as the  Committee  may
consider appropriate in each case.

                  (a) Number of Shares. Each Option Certificate shall state that
it covers a specified number of shares of Stock, as determined by the Committee.

                  (b) Price.  The price at which each share of Stock  covered by
an Option may be purchased shall be determined in each case by the Committee and
set forth in the  Option  Certificate,  but in no event  shall the price be less
than 100 percent of the Fair Market  Value of the Stock on the date an Incentive
Option is granted.

                  (c) Duration of Options; Restrictions on Exercise. Each Option
Certificate shall state the period of time, determined by the Committee,  within
which the Option may be  exercised by the Option  Holder (the "Option  Period").
The Option Period must end, in all cases,  not more than ten years from the date
the  Option  is  granted.  The  Option  Certificate  shall  also set  forth  any
installment or other restrictions on Option exercise during such period, if any,
as may be  determined  by the  Committee.  Each Option shall become  exercisable
(vest) over such period of time,  if any, or upon such events,  as determined by
the Committee.

                  (d)  Termination  of  Services,  Death,  Disability,  Etc. The
Committee may specify the period, if any, after which an Option may be exercised
following  termination  of the  Option  Holder's  services.  The  effect of this
subsection  7.2(d)  shall  be  limited  to  determining  the  consequences  of a
termination  and nothing in this  subsection  7.2(d) shall restrict or otherwise
interfere with the Company's  discretion  with respect to the termination of any
individual's  services.  If  the  Committee  does  not  otherwise  specify,  the
following shall apply:

     (i) If the services of the Option Holder are  terminated  within the Option
Period for "cause", as determined by the Company, the Option shall thereafter be
void for all purposes.  As used in this  subsection  7.2(d),  "cause" shall mean
willful  misconduct,  a willful failure to perform the Option  Holder's  duties,
insubordination,  theft, dishonesty, conviction of a felony or any other willful
conduct that is materially detrimental to the Company or such other cause as the
Board in good faith reasonably determines provides cause for the discharge of an
Option Holder.


                                                        C-6

<PAGE>




     (ii) If the Option Holder becomes Disabled,  the Option may be exercised by
the Option Holder within one year following the Option  Holder's  termination of
services on account of Disability (provided that such exercise must occur within
the Option  Period),  but not  thereafter.  In any such case,  the Option may be
exercised only as to the shares as to which the Option had become exercisable on
or before the date of the Option  Holder's  termination  of services  because of
Disability.

     (iii) If the  Option  Holder  dies  during the Option  Period  while  still
performing services for the Company or within the one year period referred to in
(ii) above or the three-month  period referred to in (iv) below,  the Option may
be exercised by those entitled to do so under the Option Holder's will or by the
laws of descent and  distribution  within one year following the Option Holder's
death,  (provided that such exercise must occur within the Option  Period),  but
not  thereafter.  In any such case,  the Option may be exercised  only as to the
shares as to which the Option had  become  exercisable  on or before the date of
the Option Holder's death.

     (iv) If the services of the Option  Holder are  terminated  (which for this
purpose  means that the Option  Holder is no longer  employed  by the Company or
performing services for the Company) by the Company within the Option Period for
any reason other than cause, Disability or the Option Holder's death, the Option
may be exercised by the Option Holder within three months  following the date of
such  termination  (provided  that such  exercise  must occur  within the Option
Period), but not thereafter.  In any such case, the Option may be exercised only
as to the shares as to which the Option had become  exercisable on or before the
date of termination of services.

                  (e) Transferability.  Each Option shall not be transferable by
the  Option  Holder  except  by will or  pursuant  to the  laws of  descent  and
distribution.  Each Option is exercisable  during the Option  Holder's  lifetime
only by him or her, or in the event of Disability or  incapacity,  by his or her
guardian or legal  representative.  The Committee may,  however,  provide at the
time of grant or thereafter  that the Option Holder may transfer a Non-Qualified
Option to a member of the Option  Holder's  immediate  family,  a trust of which
members of the Option Holder's immediate family are the only beneficiaries, or a
partnership of which members of the Option Holder's  immediate  family or trusts
for the sole  benefit  of the  Option  Holder's  immediate  family  are the only
partners.  Immediate family means the Option Holder's spouse, issue (by birth or
adoption),  parents,  grandparents,  and siblings  (including  half brothers and
sisters and adopted  siblings).  During the Option Holder's  lifetime the Option
Holder may not transfer an Incentive Option under any circumstances.

                  (f)  Consideration  for Grant of Option.  Each  Option  Holder
agrees to remain in the  employment  of the  Company  or to  continue  providing
consulting  services to the Company,  as the case may be, at the pleasure of the
Company,  for a continuous period of at least one year after the date the Option
is granted,  at the rate of compensation in effect on the date of such agreement
or at such  changed  rate as may be fixed,  from time to time,  by the  Company.
Nothing in this paragraph shall limit or impair the Company's right to terminate
the  employment of any employee or to terminate the  consulting  services of any
consultant.

                  (g)      Exercise, Payments, Etc.

     (i) Manner of  Exercise.  The method for  exercising  each  Option  granted
hereunder  shall be by delivery to PMCI of written notice  specifying the number
of Shares with respect to which such Option is  exercised.  The purchase of such
Shares  shall take place at the  principal  offices of PMCI  within  thirty days
following  delivery of such notice, at which time the Option Price of the Shares
shall be paid in full by any of the  methods  set forth  below or a  combination
thereof. Except as set forth in the next sentence, the Option shall be exercised
when the  Option  Price for the  number  of  shares  as to which  the  Option is
exercised  is paid to PMCI in full.  If the  Option  Price is paid by means of a
broker's loan transaction described in subsection 7.2(g)(ii)(D),  in whole or in
part, the closing of the purchase of the Stock under the Option shall take place
(and the Option shall be treated as  exercised)  on the date on which,  and only
if, the sale of Stock upon which the broker's loan was based has been closed and
settled,  unless the Option Holder makes an irrevocable written election, at the
time of exercise of the Option,  to have the exercise treated as fully effective
for all purposes upon receipt of the Option Price by PMCI  regardless of whether
or not the sale of the Stock by the  broker is closed  and  settled.  A properly
executed certificate or certificates  representing the Shares shall be delivered
to or at the direction of the Option Holder upon payment therefor. If Options on
less than all shares  evidenced by an Option  Certificate  are  exercised,  PMCI
shall deliver a new Option  Certificate  evidencing  the Option on the remaining
shares upon delivery of the Option Certificate for the Option being exercised.



                                                        C-7

<PAGE>




     (ii) The exercise  price shall be paid by any of the  following  methods or
any  combination of the following  methods at the election of the Option Holder,
or by any other method  approved by the Committee upon the request of the Option
Holder:

                                    (A)     in cash;

     (B) by certified  check,  cashier's check or other check  acceptable to the
Company, payable to the order of PMCI;

     (C) by delivery to PMCI of certificates  representing  the number of shares
then owned by the  Option  Holder,  the Fair  Market  Value of which  equals the
purchase price of the Stock purchased pursuant to the Option,  properly endorsed
for  transfer to PMCI;  provided  however,  that no Option may be  exercised  by
delivery to PMCI of certificates  representing Stock, unless such Stock has been
held by the Option  Holder for more than six months;  for purposes of this Plan,
the Fair  Market  Value of any  shares  of Stock  delivered  in  payment  of the
purchase  price upon exercise of the Option shall be the Fair Market Value as of
the  exercise  date;  the  exercise  date  shall be the day of  delivery  of the
certificates for the Stock used as payment of the Option Price; or

     (D) by delivery to PMCI of a properly  executed notice of exercise together
with irrevocable instructions to a broker to deliver to PMCI promptly the amount
of the  proceeds  of the sale of all or a portion of the Stock or of a loan from
the broker to the Option Holder required to pay the Option Price.

                  (h) Date of Grant.  An Option  shall be  considered  as having
been granted on the date specified in the grant resolution of the Committee.

                  (i)      Withholding.

     (i) Non-Qualified  Options.  Upon exercise of an Option,  the Option Holder
shall make appropriate  arrangements  with the Company to provide for the amount
of  additional  withholding  required by Sections  3102 and 3402 of the Code and
applicable  state  income tax laws,  including  payment  of such  taxes  through
delivery  of shares  of Stock or by  withholding  Stock to be  issued  under the
Option, as provided in Article XVII.

     (ii) Incentive Options. If an Option Holder makes a disposition (as defined
in Section 424(c) of the Code) of any Stock acquired pursuant to the exercise of
an Incentive  Option prior to the expiration of two years from the date on which
the Incentive Option was granted or prior to the expiration of one year from the
date on which the Option was  exercised,  the Option  Holder  shall send written
notice to the Company at the Company's  principal  place of business of the date
of such  disposition,  the number of shares  disposed of, the amount of proceeds
received  from such  disposition  and any  other  information  relating  to such
disposition as the Company may reasonably  request.  The Option Holder shall, in
the event of such a disposition,  make appropriate arrangements with the Company
to  provide  for the  amount of  additional  withholding,  if any,  required  by
Sections 3102 and 3402 of the Code and applicable state income tax laws.

         7.3      Restrictions on Incentive Options.

                  (a) Initial  Exercise.  The aggregate Fair Market Value of the
Shares with respect to which  Incentive  Options are  exercisable  for the first
time by an Option  Holder in any  calendar  year,  under the Plan or  otherwise,
shall not exceed $100,000. For this purpose, the Fair Market Value of the Shares
shall be determined as of the date of grant of the Option.

                  (b) Ten Percent Stockholders.  Incentive Options granted to an
Option  Holder  who is the  holder of  record of 10% or more of the  outstanding
Stock of PMCI shall have an Option  Price equal to 110% of the Fair Market Value
of the Shares on the date of grant of the  Option and the Option  Period for any
such Option shall not exceed five years.

         7.4 Shareholder Privileges. No Option Holder shall have any rights as a
shareholder  with respect to any shares of Stock  covered by an Option until the
Option  Holder  becomes the holder of record of such Stock,  and no  adjustments
shall be made for dividends or other  distributions  or other rights as to which
there is a record date  preceding the date such Option Holder becomes the holder
of record of such Stock, except as provided in Article IV.



                                                        C-8

<PAGE>




                                                   ARTICLE VIII

                                              RESTRICTED STOCK AWARDS

         8.1 Grant of  Restricted  Stock  Awards.  Coincident  with or following
designation for participation in the Plan, the Committee may grant a Participant
one or more Restricted Stock Awards consisting of Shares of Stock. The number of
Shares granted as a Restricted Stock Award shall be determined by the Committee.

         8.2  Restrictions.  A Participant's  right to retain a Restricted Stock
Award  granted to him under  Section 8.1 shall be subject to such  restrictions,
including  but not limited to his  continuous  employment by or  performance  of
services for the Company for a restriction  period specified by the Committee or
the  attainment  of  specified  performance  goals  and  objectives,  as  may be
established  by the Committee  with respect to such Award.  The Committee may in
its  sole  discretion   require   different  periods  of  service  or  different
performance  goals and  objectives  with respect to different  Participants,  to
different  Restricted  Stock Awards or to separate,  designated  portions of the
Shares  constituting  a  Restricted  Stock  Award.  In the event of the death or
Disability of a  Participant,  or the  retirement of a Participant in accordance
with the  Company's  established  retirement  policy,  all  required  periods of
service and other  restrictions  applicable to Restricted Stock Awards then held
by him shall  lapse with  respect to a pro rata part of each such Award based on
the ratio between the number of full months of employment or services  completed
at the time of termination of services from the grant of each Award to the total
number of months of employment or continued  services required for such Award to
be fully nonforfeitable,  and such portion of each such Award shall become fully
nonforfeitable.  The remaining portion of each such Award shall be forfeited and
shall  be  immediately  returned  to  PMCI.  If a  Participant's  employment  or
consulting  services terminate for any other reason, any Restricted Stock Awards
as to which the period for which  services  are  required or other  restrictions
have not been satisfied (or waived or  accelerated as provided  herein) shall be
forfeited, and all shares of Stock related thereto shall be immediately returned
to PMCI.

         8.3 Privileges of a Stockholder,  Transferability.  A Participant shall
have all voting, dividend, liquidation and other rights with respect to Stock in
accordance with its terms received by him as a Restricted Stock Award under this
Article  VIII upon his  becoming  the holder of record of such Stock;  provided,
however,  that the Participant's right to sell, encumber,  or otherwise transfer
such Stock shall be subject to the limitations of Section 11.2.

         8.4 Enforcement of Restrictions.  The Committee shall cause a legend to
be placed on the Stock  certificates  issued pursuant to each  Restricted  Stock
Award  referring  to the  restrictions  provided by Sections 8.2 and 8.3 and, in
addition,  may in its  sole  discretion  require  one or more  of the  following
methods of enforcing the restrictions referred to in Sections 8.2 and 8.3:

                  (a) Requiring the Participant to keep the Stock  certificates,
duly endorsed,  in the custody of PMCI while the restrictions  remain in effect;
or

                  (b) Requiring that the Stock certificates,  duly endorsed,  be
held in the custody of a third party while the restrictions remain in effect.


                                                    ARTICLE IX

                                                    STOCK UNITS

         A Participant may be granted a number of Stock Units  determined by the
Committee.  The number of Stock Units,  the goals and objectives to be satisfied
with  respect to each grant of Stock  Units,  the time and manner of payment for
each Stock Unit,  and the other terms and  conditions  applicable  to a grant of
Stock Units shall be determined by the Committee.




                                                        C-9

<PAGE>




                                                     ARTICLE X

                                             STOCK APPRECIATION RIGHTS

         10.1     Persons Eligible.  The Committee, in its sole discretion, may
grant Stock Appreciation Rights to Eligible Employees, Eligible Directors or
Eligible Consultants.

         10.2 Terms of Grant.  The Committee  shall determine at the time of the
grant of a Stock  Appreciation  Right  the time  period  during  which the Stock
Appreciation  Right may be exercised and any other terms that shall apply to the
Stock Appreciation Right.

         10.3 Exercise.  A Stock  Appreciation Right shall entitle a Participant
to receive a number of shares of Stock (without any payment to PMCI,  except for
applicable  withholding  taxes),  cash,  or Stock and cash, as determined by the
Committee in accordance with Section 10.4 below. If a Stock  Appreciation  Right
is issued in tandem with an Option,  except as may  otherwise be provided by the
Committee,  the Stock  Appreciation Right shall be exercisable during the period
that its related  Option is  exercisable.  A Participant  desiring to exercise a
Stock  Appreciation  Right shall give written  notice of such  exercise to PMCI,
which notice shall state the  proportion of Stock and cash that the  Participant
desires to receive  pursuant to the Stock  Appreciation  Right  exercised.  Upon
receipt of the notice  from the  Participant,  PMCI shall  deliver to the person
entitled  thereto (i) a certificate or certificates for Stock and/or (ii) a cash
payment,  in accordance with Section 10.4 below.  The date PMCI receives written
notice  of such  exercise  hereunder  is  referred  to in this  Article X as the
"exercise  date".  The  delivery  of Stock  or cash  received  pursuant  to such
exercise  shall  take  place at the  principal  offices  of PMCI  within 30 days
following delivery of such notice.

         10.4 Number of Shares or Amount of Cash.  Subject to the  discretion of
the Committee to  substitute  cash for Stock,  or Stock for cash,  the number of
Shares that may be issued pursuant to the exercise of a Stock Appreciation Right
shall be determined  by dividing:  (a) the total number of Shares of Stock as to
which the Stock  Appreciation  Right is  exercised,  multiplied by the amount by
which the Fair Market Value of one share of Stock on the  exercise  date exceeds
the Fair Market Value of one Share of Stock on the date of grant of one Share of
Stock Appreciation  Right, by (b) the Fair Market Value of one Share of Stock on
the exercise date; provided, however, that fractional shares shall not be issued
and in lieu thereof,  a cash adjustment  shall be paid. In lieu of issuing Stock
upon the  exercise of a Stock  Appreciation  Right,  the  Committee  in its sole
discretion may elect to pay the cash  equivalent of the Fair Market Value of the
Stock on the  exercise  date for any or all of the  Shares of Stock  that  would
otherwise be issuable upon exercise of the Stock Appreciation Right.

         10.5 Effect of  Exercise.  If a Stock  Appreciation  Right is issued in
tandem  with an Option,  the  exercise  of the Stock  Appreciation  Right or the
related Option will result in an equal reduction in the number of  corresponding
Options or Stock Appreciation Rights that were granted in tandem with such Stock
Appreciation Rights and Options.

         10.6 Termination of Services. Upon the termination of the services of a
Participant,  any Stock Appreciation  Rights then held by such Participant shall
be  exercisable  within  the time  periods,  and upon the same  conditions  with
respect to the reasons for termination of services,  as are specified in Section
7.2(d) with respect to Options.


                                                    ARTICLE XI

                                                   STOCK BONUSES

         The Committee may award Stock Bonuses to such Participants,  subject to
such conditions and restrictions, as it determines in its sole discretion. Stock
Bonuses  may be  either  outright  grants  of  Stock,  or may be grants of Stock
subject to and conditioned upon certain employment or performance related goals.




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                                                    ARTICLE XII

                                             OTHER COMMON STOCK GRANTS

         From time to time during the  duration of this Plan,  the Board may, in
its sole discretion,  adopt one or more incentive compensation  arrangements for
Participants  pursuant to which the  Participants  may acquire  shares of Stock,
whether by purchase,  outright grant, or otherwise.  Any such arrangements shall
be subject to the general provisions of this Plan and all shares of Stock issued
pursuant to such arrangements shall be issued under this Plan.


                                                   ARTICLE XIII

                                              RIGHTS OF PARTICIPANTS

         13.1 Service.  Nothing  contained in the Plan or in any Award, or other
Award  granted under the Plan shall confer upon any  Participant  any right with
respect to the  continuation  of his employment  by, or consulting  relationship
with,  the  Company,  or  interfere  in any way with the  right of the  Company,
subject to the terms of any separate  employment  agreement or other contract to
the contrary,  at any time to terminate such services or to increase or decrease
the  compensation of the  Participant  from the rate in existence at the time of
the grant of an Award.  Whether an  authorized  leave of absence,  or absence in
military or government service,  shall constitute a termination of service shall
be determined by the Committee at the time.

         13.2  Nontransferability.  Except as provided  otherwise at the time of
grant,  no  right  or  interest  of  any  Participant  in  an  Option,  a  Stock
Appreciation  Right,  a Restricted  Stock Award (prior to the  completion of the
restriction  period  applicable  thereto),  a Stock Unit, or other Award granted
pursuant to the Plan, shall be assignable or transferable during the lifetime of
the Participant,  either voluntarily or involuntarily, or subjected to any lien,
directly or indirectly, by operation of law, or otherwise,  including execution,
levy,  garnishment,  attachment,  pledge  or  bankruptcy.  In  the  event  of  a
Participant's  death,  a  Participant's  rights and interests in Options,  Stock
Appreciation  Rights,  Restricted  Stock Awards,  other Awards,  and Stock Units
shall,  to the  extent  provided  in  Articles  VII,  VIII,  IX,  X and  XI,  be
transferable by will or the laws of descent and distribution, and payment of any
amounts due under the Plan shall be made to, and  exercise of any Options may be
made  by,  the   Participant's   legal   representatives,   heirs  or  legatees.
Notwithstanding  the foregoing,  the Option Holder may not transfer an Incentive
Option during the Option Holder's lifetime. If in the opinion of the Committee a
person  entitled to payments or to exercise  rights with  respect to the Plan is
disabled  from  caring for his  affairs  because of mental  condition,  physical
condition or age,  payment due such person may be made to, and such rights shall
be exercised by, such person's  guardian,  conservator  or other legal  personal
representative  upon furnishing the Committee with evidence  satisfactory to the
Committee of such status.

         13.3 No Plan Funding.  Obligations to Participants  under the Plan will
not be funded,  trusteed,  insured or secured in any  manner.  The  Participants
under the Plan shall have no security interest in any assets of the Company, and
shall be only general creditors of the Company.


                                                    ARTICLE XIV

                                               GENERAL RESTRICTIONS

         14.1 Investment Representations. PMCI may require any person to whom an
Option,  Stock Appreciation Right,  Restricted Stock Award, Stock Unit, or Stock
Bonus is granted, as a condition of exercising such Option or Stock Appreciation
Right, or receiving such Restricted Stock Award,  Stock Unit, or Stock Bonus, to
give written  assurances  in  substance  and form  satisfactory  to PMCI and its
counsel  to the  effect  that  such  person is  acquiring  the Stock for his own
account  for  investment  and not with  any  present  intention  of  selling  or
otherwise  distributing  the  same,  and to such  other  effects  as PMCI  deems
necessary or appropriate  in order to comply with Federal and  applicable  state
securities laws.
Legends evidencing such restrictions may be placed on the Stock certificates.

         14.2 Compliance with Securities Laws. Each Option,  Stock  Appreciation
Right,  Restricted  Stock  Award,  Stock  Unit,  and Stock  Bonus grant shall be
subject to the requirement that, if at any time counsel to PMCI shall determine


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that the listing,  registration or  qualification  of the shares subject to such
Option,  Stock Appreciation Right,  Restricted Stock Award, Stock Unit, or Stock
Bonus grant upon any  securities  exchange or under any state or federal law, or
the consent or approval of any  governmental or regulatory body, is necessary as
a  condition  of, or in  connection  with,  the  issuance  or purchase of shares
thereunder, such Option, Stock Appreciation Right, Restricted Stock Award, Stock
Unit or Stock Bonus grant may not be accepted or  exercised  in whole or in part
unless such listing, registration, qualification, consent or approval shall have
been effected or obtained on conditions  acceptable  to the  Committee.  Nothing
herein shall be deemed to require  PMCI to apply for or to obtain such  listing,
registration or qualification.

         14.3 Changes in Accounting Rules.  Except as provided  otherwise at the
time an Award is granted, notwithstanding any other provision of the Plan to the
contrary,  if, during the term of the Plan,  any changes in the financial or tax
accounting rules applicable to Options,  Stock Appreciation  Rights,  Restricted
Stock  Awards,  Stock  Units or other  Awards  shall  occur  which,  in the sole
judgment of the  Committee,  may have a material  adverse effect on the reported
earnings,  assets or liabilities of PMCI, the Committee shall have the right and
power to modify as necessary,  any then  outstanding  and  unexercised  Options,
Stock  Appreciation  Rights,  outstanding  Restricted Stock Awards,  outstanding
Stock Units and other outstanding Awards as to which the applicable  services or
other restrictions have not been satisfied.


                                                    ARTICLE XV

                                              OTHER EMPLOYEE BENEFITS

         The amount of any  compensation  deemed to be received by a Participant
as a result of the exercise of an Option or Stock  Appreciation  Right, the sale
of shares  received  upon such  exercise,  the vesting of any  Restricted  Stock
Award,  receipt of Stock Bonuses,  distributions with respect to Stock Units, or
the grant of Stock  shall  not  constitute  "earnings"  or  "compensation"  with
respect to which any other  employee  benefits of such employee are  determined,
including without limitation benefits under any pension, profit sharing, 401(k),
life insurance or salary continuation plan.


                                                    ARTICLE XVI

                                   PLAN AMENDMENT, MODIFICATION AND TERMINATION

         The Board may at any time terminate, and from time to time may amend or
modify the Plan provided,  however, that no amendment or modification may become
effective  without approval of the amendment or modification by the shareholders
if shareholder approval is required to enable the Plan to satisfy any applicable
statutory  or  regulatory  requirements,  or if PMCI,  on the advice of counsel,
determines that shareholder approval is otherwise necessary or desirable.

         No  amendment,  modification  or  termination  of the Plan shall in any
manner adversely affect any Options, Stock Appreciation Rights, Restricted Stock
Awards,  Stock Units, Stock Bonuses or other Award theretofore granted under the
Plan,  without  the  consent of the  Participant  holding  such  Options,  Stock
Appreciation  Rights,  Restricted  Stock Awards,  Stock Units,  Stock Bonuses or
other Awards.


                                                   ARTICLE XVII

                                                    WITHHOLDING

         17.1 Withholding  Requirement.  PMCI's obligations to deliver shares of
Stock upon the exercise of any Option, or Stock Appreciation  Right, the vesting
of any Restricted Stock Award, payment with respect to Stock Units, or the grant
of Stock shall be subject to the  Participant's  satisfaction  of all applicable
federal, state and local income and other tax withholding requirements.

         17.2  Withholding  With  Stock.  At the time the  Committee  grants  an
Option,  Stock  Appreciation  Right,  Restricted Stock Award,  Stock Unit, Stock
Bonus,  other  Award,  or  Stock,  it may,  in its sole  discretion,  grant  the
Participant an election to pay all such amounts of tax withholding,  or any part
thereof,  by electing to transfer to PMCI,  or to have PMCI withhold from shares
otherwise  issuable to the Participant,  shares of Stock having a value equal to
the amount required to


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be  withheld  or such lesser  amount as may be elected by the  Participant.  All
elections shall be subject to the approval or disapproval of the Committee.  The
value of shares of Stock to be withheld  shall be based on the Fair Market Value
of the  Stock  on the  date  that  the  amount  of tax to be  withheld  is to be
determined  (the "Tax Date").  Any such elections by Participants to have shares
of  Stock   withheld  for  this  purpose  will  be  subject  to  the   following
restrictions:

                  (a)      All elections must be made prior to the Tax Date.

                  (b)      All elections shall be irrevocable.

                  (c) If the  Participant  is an  officer  or  director  of PMCI
within the meaning of Section 16 of the 1934 Act ("Section 16"), the Participant
must  satisfy  the  requirements  of such  Section 16 and any  applicable  Rules
thereunder  with  respect  to the use of Stock to satisfy  such tax  withholding
obligation.


                                                   ARTICLE XVIII

                                                REQUIREMENTS OF LAW

         18.1 Requirements of Law. The issuance of Stock and the payment of cash
pursuant  to the  Plan  shall be  subject  to all  applicable  laws,  rules  and
regulations.

         18.2  Federal  Securities  Law  Requirements.  If a  Participant  is an
officer or director of PMCI  within the  meaning of Section 16,  Awards  granted
hereunder  shall be subject to all conditions  required under Rule 16b-3, or any
successor  rule  promulgated  under the 1934 Act,  to qualify  the Award for any
exception from the  provisions of Section 16(b) of the 1934 Act available  under
that  Rule.  Such  conditions  shall  be set  forth  in the  agreement  with the
Participant   which  describes  the  Award  or  other  document   evidencing  or
accompanying the Award.

     18.3  Governing  Law.  The  Plan  and all  agreements  hereunder  shall  be
construed in accordance with and governed by the laws of the State of Delaware.


                                                    ARTICLE XIX

                                               DURATION OF THE PLAN

         Unless  sooner  terminated  by the Board of  Directors,  the Plan shall
terminate at the close of business on November 11,  2007,  and no Option,  Stock
Appreciation Right, Restricted Stock Award, Stock Unit, Stock Bonus, other Award
or Stock  shall  be  granted,  or  offer to  purchase  Stock  made,  after  such
termination.  Options, Stock Appreciation Rights, Restricted Stock Awards, other
Awards,  and Stock Units  outstanding  at the time of the Plan  termination  may
continue to be exercised, or become free of restrictions, or paid, in accordance
with their terms.

Dated:  To be effective November 12, 1997.


                           PMC INTERNATIONAL INC., a

                           Colorado corporation



                           By:________________________
                                Kenneth S. Phillips, President



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