ALASKA AIR GROUP INC
PRE 14A, 1996-03-11
AIR TRANSPORTATION, SCHEDULED
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THIS IS A CONFIRMING COPY OF THE PRE 14A FILING THAT WAS SUBMITTED
ON PAPER ON MARCH 6,1996.

                   Alaska Air Group, Inc.
                       P.O. Box 68947
                  Seattle, Washington 98168
                              
                                                    April 2, 1996
Dear Stockholder:

     You are cordially invited to attend the Annual Meeting
of Stockholders of Alaska Air Group at 10 a.m. on May 21,
1996, in the William M. Allen Theater at the Museum of
Flight, 9404 East Marginal Way South, Seattle, Washington.
Please note that the meeting time is earlier than in recent
years.

     We encourage you to participate at this meeting.
Whether you plan to attend the meeting or not, please sign
and return your proxy card as soon as possible.  This will
save your company the expense of contacting you again.

     Your opinion and your vote are important to us
regardless of the number of shares you own.  Voting by proxy
will not prevent you from voting in person if you attend the
meeting, but it will ensure that your vote is counted if you
are unable to attend.

     We look forward to visiting with you at the meeting and
addressing your questions and comments.

                                   Sincerely,



                                   John F. Kelly
                                   Chairman, President and
                                   Chief Executive Officer

(PAGE BREAK)

Alaska Air Group, Inc.
P.O. Box 68947
Seattle, Washington  98168
                              
                              
          NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                        May 21, 1996
                              
To the Stockholders:

     The Annual Meeting of Stockholders of Alaska Air Group,
Inc. will be held in the William M. Allen Theater at the
Museum of Flight, 9404 East Marginal Way South, Seattle,
Washington, at 10 a.m. on May 21, 1996, for the following
purposes:

     1.   To elect three directors for terms of three
          years each.
     
     2.   To act upon a proposal to approve the 1996 Long-
          Term Incentive Equity Plan.
     
     3.   To act upon a proposal to amend the
          Company's Certificate of Incorporation to
          increase the authorized common stock from
          30 million to 50 million shares.
     
     4.   To transact such other business as may
          properly come before the meeting or any
          adjournment thereof.
     
     Only stockholders of record on March 25, 1996, will be
entitled to vote at the meeting.

                                   By Order of the Board of
Directors,



                                   Marjorie E. Laws
                                   Vice President/Corporate
Affairs
                                   and Corporate Secretary

April 2, 1996
Seattle, Washington


YOUR VOTE IS IMPORTANT.  Whether you plan to attend the
meeting or not, please sign and return the proxy in the
enclosed envelope so your stock can be voted.  The envelope
requires no postage if mailed in the United States.


(PAGE BREAK)
                   Alaska Air Group, Inc.
                       P.O. Box 68947
                  Seattle, Washington 98168
                              
                              
                              
                       PROXY STATEMENT
                              
     This proxy statement is furnished in connection with
the solicitation of proxies by the Board of Directors of
Alaska Air Group, Inc. ("Air Group" or the "Company") to be
used at the 1996 Annual Meeting of Stockholders (the "Annual
Meeting"), at 10 a.m. on May 21, 1996, at the Museum of
Flight, 9404 East Marginal Way South, Seattle, Washington.
This proxy statement is being mailed to stockholders on
about April 2, 1996.

                           PROXIES
                              
     The shares represented by the enclosed proxy, when
properly executed, will be voted in accordance with
directions given by the stockholder.  Where a choice is
available and the stockholder has provided no instructions,
the shares will be voted in favor of the election of the
three nominees for director, "FOR" Proposals 2 and 3, and in
support of management on any other matters that properly
come before the meeting.  A stockholder has the right to
revoke, withdraw or change the proxy at any time before it
is voted by contacting the Vice President/Corporate Affairs
and Corporate Secretary of the Company.  Other than the
election of directors and Proposals 2 and 3, the Company is
not aware of any other matters to be presented at the
meeting.
                              
                    STOCKHOLDER PROPOSALS
                              
     Under the rules of the Securities and Exchange
Commission, for a stockholder proposal to be included in the
proxy statement for the 1997 Annual Meeting, it must be
received by the Company at its corporate headquarters, P.O.
Box 68947, Seattle, Washington 98168, by December 2, 1996.
The Company's Bylaws outline procedures, including minimum
notice requirements, for bringing matters before the
stockholders.
                      VOTING SECURITIES
                              
     The Company's voting stock consists solely of common
stock.  On March 25, 1996, the record date for stockholders
entitled to vote at the Annual Meeting, the Company had
outstanding 13,739,137 (to be updated on record date) shares
of $1.00 par common stock ("common stock").  Each share of
common stock is entitled to one vote on any matter brought
before the meeting.

     A majority of the outstanding shares must be present in
person or by proxy to constitute a quorum for the
transaction of business at the Annual Meeting.  If a quorum
is present, the affirmative vote of a majority of the shares
present shall be required to act on the election of
directors and on Proposal 2 to approve the 1996 Long-Term
Incentive Equity Plan.  Adoption of Proposal 3 to amend the
Certificate of Incorporation to increase the authorized
common stock will require the affirmative vote of a majority
of the shares entitled to vote at the meeting.  Abstentions
or, in the case of the election of directors, withheld votes
will be included in the number of shares present and will
have the effect of voting against any matter before the
meeting.  Shares not voted by brokers will not be included
in the number of shares present and therefore will have no
effect on the voting.

     On December 31, 1995, the Company's 40l(k) plans held
1,122,652 shares, or 8.3% of the outstanding common stock,
in trust for participants.  The Alaska 401(k) plan includes
Employee Stock Ownership Plan ("ESOP") features.  Included
in the total shares held by the 401(k) Plans are 673,068
shares held by the ESOP (the "ESOP shares") and 449,584 non-
ESOP shares.  As of December 31, 1995, 148,808 shares remain
unallocated to participants' accounts.

     The trustee will vote the allocated shares in
accordance with confidential instructions from each
participant.  If no instructions are received, the trustee
will vote such allocated shares as it determines to be in
the best interest of the participants.

     A pro rata portion of unallocated ESOP shares are
automatically voted by the trustee on behalf of participants
in the same manner as the participants instructed the
allocated shares to be voted.  The trustee will vote the
balance of unallocated ESOP shares for which no instructions
are received in proportion to the unallocated shares for
which voting instructions are received.

Security Ownership of Certain Beneficial Owners and
Management
5% Owners.  The following table shows the beneficial
ownership of each person or entity known by the Company to
own more than 5% of the Company's common stock.  Ownership
shown is based on publicly available information reported as
of February 15, 1996.

                                Amount & Nature    Percent of
     Name & Address of           of Beneficial       Class
     Beneficial Owner              Ownership
     
     FMR Corp.                     1,357,700 (1)   10.01%
     82 Devonshire Street
     Boston, Massachusetts  02109
     
     Merrill Lynch & Co., Inc.       736,199 (2)     5.2%
     World Financial Center, North Tower
     250 Vesey Street
     New York, New York  10281
     
     The Goldman Sachs Group, L.P.   774,556 (3)     5.4%
     and Goldman, Sachs & Co.
     85 Broad Street
     New York, New York  10004
     
     The Crabbe Huson Group, Inc.  1,067,400 (4)    7.87%
     121 S.W. Morrison, Suite 1400
     Portland, Oregon  97204
     
     Alaska Airlines & Horizon     1,122,652         8.3%
     Air Industries 40l(k) Plans
     c/o BNY Western Trust Company, Trustee
     Two Union Square, Suite 520
     601 Union Street
     Seattle, Washington  98101

(1) Includes the following shares
   beneficially owned by two wholly owned subsidiaries of
   FMR Corp.:  Fidelity Management & Research
   Company-883,200 and Fidelity Management Trust
   Company-474,500.  FMR Corp. has sole voting power for
   501,500 shares and sole dispositive power for 1,357,700
   shares.

(2)Includes 4,600 shares beneficially owned and 731,599
   shares that could be obtained upon conversion of
   convertible bonds by several wholly owned subsidiaries
   of Merrill Lynch & Co.:  Merrill Lynch, Pierce, Fenner &
   Smith Incorporated; Merrill Lynch Group, Inc.; Princeton
   Service, Inc.; Merrill Lynch Asset Management; Fund
   Asset Management; and Merrill Lynch Trust Company.  No
   single subsidiary's interest relates to more than 5% of
   Air Group's common stock.  Merrill Lynch & Co. has
   neither sole voting nor sole dispositive power over the
   shares and disclaims beneficial ownership.

(3) The Goldman Sachs Group, L.P. and
   Goldman, Sachs & Co. share voting and dispositive power
   of the 744,556 shares reported and are beneficial owners
   of the shares.

(4) The Crabbe Huson Group is an
   investment advisor with shared voting and dispositive
   power over 160,800 shares beneficially owned by 12
   investors.  In addition, Crabbe Huson Group and Crabbe
   Huson Special Fund, Inc., an open-ended investment
   company, share voting and dispositive power for 906,600
   shares.  Both companies disclaim beneficial ownership of
   all shares.

Management.   The following table shows the beneficial
ownership of Company common stock by all directors, director
nominees, executive officers named in the Summary
Compensation Table and all directors, nominees and executive
officers as a group as of March 25, 1996, except for 40l(k)
plan shares, which are as of December 31, 1995.  As a group,
the directors, nominees and executive officers owned 7.1% of
the outstanding stock on that date.  None of these
individuals owns more than 1% of the outstanding common
stock.  Unless otherwise noted, they have sole voting and
dispositive power over such shares.

                                   No. of Common    Percent
     Name of Individual               Shares          of
                                   Beneficially      Class
                                       Owned         Owned
     George D. Bagley              59,410 (1)              
     William H. Clapp             108,369 (2)              
     Ronald F. Cosgrave            16,000                  
     Mary Jane Fate                   115 (3)              
     John R. Fowler                29,673 (1)              
     John F. Kelly                 89,146 (1)(4)           
     Bruce R. Kennedy             109,385 (1)(5)           
     R. Marc Langland                 150                  
     Harry G. Lehr                 67,659 (1)              
     Byron I. Mallott                 400 (5)              
     Robert L. Parker, Jr.            266                  
     Michel A. Swanigan               250 (1)              
     Raymond J. Vecci              78,196 (1)(4)(5)
     Richard A.Wien                   200                  
     All directors, nominees and  979,868 (1)(5)        7.1
     executive officers as a group
     (24 individuals)

(1)Includes shares held in trust under the Company's 40l(k)
   plans.  Also includes the following options, which are
   exercisable in the next 60 days:
   
   Name of Individual    Stock Option Plans   Capital Performance
                                              Plan (6)
   George D. Bagley       27,850              31,200
   John R. Fowler         28,775                   0
   John F. Kelly          42,225              44,850
   Bruce R. Kennedy       22,000              74,100
   Harry G. Lehr          30,650              35,100
   Michel A. Swanigan        250                   0
   Raymond J. Vecci        9,000              68,250
   All directors, nominees
    and executive officers
    as a group
    (24 individuals)     367,013             432,900

(2)Includes 90,000 shares registered in the name of a family
   trust for which Mr. Clapp is a beneficiary and serves as
   co-trustee.

(3)Does not include 1,546 shares registered in the name of
   her husband.  Mrs. Fate disclaims beneficial ownership
   of those shares.

(4)Mr. Kelly was elected Chairman, President and Chief
   Executive Officer of the Company, replacing Mr. Vecci
   who resigned, on February 9, 1995.

(5)Shares dispositive and investment power with spouse over
   the following shares:  Bruce R. Kennedy-13,285; Byron I.
   Mallott-400; Raymond J. Vecci-9,461; and all directors,
   nominees and executive officers as a group-123,613.

(6)Under the Alaska Air Group Capital Performance Plan
   ("CPP"), approximately 290 management employees
   purchased investment options which effectively entitle
   them to purchase Company common stock.  These employees
   will experience no gain until and unless the market
   value of the stock exceeds $27.  At the time the options
   were purchased, the market value of the common stock was
   $23.75 per share.  The options expire in February 1997,
   and if not exercised by that time, the plan calls for
   investments to be returned to participants.  The named
   executive officers invested the following amounts in CPP
   options:  George D. Bagley-$42,080; John R. Fowler-$0;
   John F. Kelly-$60,490; Harry G. Lehr-$47,340; Michel A.
   Swanigan-$0;  and Raymond J. Vecci-$92,050.


                    ELECTION OF DIRECTORS
                              
     Three directors are proposed to be elected at the
Annual Meeting.  The Board of Directors is divided into
three classes, each serving staggered three-year terms.  The
persons named in the proxy intend to vote for the election
of the three nominees named below.  Each nominee has
consented to serve as a director.  If any nominee is unable
to serve for any reason, the proxies or their substitutes
will vote the shares represented by each proxy for such
substitute nominees as the Executive Committee of the Board
of Directors shall approve.

         NOMINEES FOR DIRECTOR (Term expiring 1999)
                              
BYRON I. MALLOTT (52) - Mr. Mallott has been a director
since 1982 and is a member of the Audit Committee.  He
served as Mayor of the City and Borough of Juneau, Alaska,
from October 1994 until resigning in February 1995 upon
appointment as the Executive Director (chief executive
officer) of the Alaska Permanent Fund Corporation (a trust
managing proceeds from the state of Alaska's oil revenues).
In December 1994, he completed a two-year appointment as
Executive in Residence at the University of Alaska
Southeast.  He was a director of Sealaska Corporation,
Juneau, Alaska, from 1972 to 1988; Chairman from 1976 to
1983; and Chief Executive Officer from 1982 through
September 1992.  He owns Mallott Enterprises (personal
investments) and is a director of Colville Tribal
Enterprises Corporation and Horizon Air.

ROBERT L. PARKER, JR. (47) - Mr. Parker has been a director
since 1975.  He serves on the Executive Committee and is
Chairman of the Compensation Committee.  He has been
President and Chief Executive Officer of Parker Drilling
Company (oil and gas drilling contractor), Tulsa, Oklahoma,
since December 1991.  He was President, Chief Operating
Officer from 1977 to 1991 and has been a director of Parker
Drilling since 1977.

RICHARD A. WIEN (60) - Mr. Wien has been a director since
1982 and serves on the Compensation and Audit Committees.
He has been Chairman and Chief Executive Officer of
Florcraft, Inc. (retail flooring), Fairbanks and Anchorage,
Alaska, since 1986.  He is also a director of Horizon Air
and National Bank of Alaska.

          CONTINUING DIRECTORS (Term expiring 1998)

WILLIAM H. CLAPP (54) - Mr. Clapp has been a director since
1977 and is Chairman of the Audit Committee.  He has been
Chairman of the Board and President of Matthew G. Norton Co.
(investment/holding company), Seattle, Washington, since
1979.  Mr. Clapp is also a director of Weyerhaeuser Company
and Alaska Airlines.

RONALD F. COSGRAVE (64) - Mr. Cosgrave has been a director
since 1971 (except for a brief period between 1981 and 1983)
and serves on the Executive Committee.  He has been Chairman
of the Board of Alaska Northwest Properties Inc. (real
estate and investments), Seattle, Washington, since 1979.
He is a retired Chairman and Chief Executive Officer of
Alaska Airlines.  He is Chairman Emeritus and a director of
Alaska Airlines.

R. MARC LANGLAND (54) - Mr. Langland has been a director
since February 1991 and serves on the Audit and Compensation
Committees.  He has been President of Northrim Bank
(banking), Anchorage, Alaska, since November 1990 and
President of Norcap, Ltd. (investments) since May 1989.  He
was Chairman and Chief Executive Officer of Key Bank of
Alaska from 1987 to 1988 and President from 1985 to 1987.
He served on the Board of Trustees of the Alaska Permanent
Fund Corporation from February 1987 to January 1991 and was
Chairman from June 1990 to January 1991.  He is also a
director of Northrim Bank and Alaska Airlines.

          CONTINUING DIRECTORS (Term expiring 1997)
                              
MARY JANE FATE (62) - Mrs. Fate has been a director since
1979 and serves on the Compensation Committee.  She has
served as General Manager of a family business, Fairbanks,
Alaska, since 1989.  She was President and Executive
Director of Baan o yeel kon Corporation (an Alaska Native
village corporation) from 1981 to 1989.  She is a director
of Horizon and Baan o yeel kon Corporation.

JOHN F. KELLY (51) - Mr. Kelly has been a director since
1989.  He was elected Chairman, President and Chief
Executive Officer of Air Group and Alaska Airlines and
Chairman of Horizon Air in February 1995.  He was Chief
Operating Officer of Alaska Airlines from November 1994 to
February 1995.  He was Chairman of Horizon Air from February
1991 to November 1994 and President and Chief Executive
Officer of Horizon Air from June 1987 to November 1994.  He
was Vice President/Marketing of Alaska Airlines from 1981 to
June 1987.  He is a director of Horizon Air and Alaska
Airlines.

BRUCE R. KENNEDY (57) - Mr. Kennedy has been a director
since 1972 and has served as Chairman of the Executive
Committee since 1985, except for the brief period of
November 1994 to February 1995.  He is Chairman Emeritus of
Air Group.  He served as Chairman, Chief Executive Officer
and President of Air Group from 1985 to 1991.  He was also
Chairman of Alaska Airlines from 1979 to 1991, Chief
Executive Officer from 1979 to 1990 and President for eleven
years between 1978 and 1990.
                              
                    DIRECTOR REMUNERATION
                              
     Each outside director of Air Group receives an annual
retainer of $15,000.  Outside directors of Alaska Airlines
or Horizon receive an annual retainer of $1,000. An annual
retainer of $1,000 is also paid to each Committee chair.  In
addition, a meeting fee of $1,000 is paid for each Board or
Committee meeting in which an outside director participates
in person.  If participation is via telephone, the fee is
$750.  When more than one meeting of a Board and/or
Committee are held on the same day, only one meeting fee is
paid.
                              
        THE BOARD OF DIRECTORS AND COMMITTEE MEETINGS
                              
     The Board of Directors has established the following
committees which meet outside of regular Board of Directors
meetings to assist the Board in discharging its
responsibilities.

     Audit Committee.  The Audit Committee consists of
William H. Clapp (Chairman), R. Marc Langland, Byron I.
Mallott and Richard A. Wien.  The Audit Committee is
responsible for:  (1) reviewing the annual report of the
independent auditors; (2) evaluating the external and
internal financial audit functions; (3) making
recommendations to the Board of Directors with respect to
the appointment of independent auditors and other auditing
matters; and (4) evaluating the Company's compliance with
environmental regulations.  Two Audit Committee meetings
were held during 1995.

     Compensation Committee.  The Compensation Committee
consists of Robert L. Parker, Jr. (Chairman), Mary Jane
Fate, R. Marc Langland and Richard A. Wien.  The functions
of the Compensation Committee are to:  (1) make
recommendations to the Board of Directors with respect to
the salary of the Chairman and Chief Executive Officer; (2)
approve salaries of executive officers of Alaska Airlines
and Horizon Air; (3) make recommendations to the Board of
Directors with respect to other executive compensation
issues, including modification or adoption of executive
compensation plans; (4) grant stock options; and (5) serve
as administrator for the Company's stock option and other
long-term incentive plans and the CPP.  The Compensation
Committee held six meetings during 1995.

     Executive Committee.  The Executive Committee consists
of Bruce R. Kennedy (Chairman), John F. Kelly, Robert L.
Parker, Jr. and Ronald F. Cosgrave.  The Executive Committee
serves as the Nominating Committee to select director
nominees.  The Company's Bylaws outline procedures and
minimum notice provisions for nominating directors.  The
Committee does not consider director nominations from
stockholders.  The Executive Committee also makes
recommendations to the Board on Committee membership and
chairs.  The Executive Committee held five meetings during
1995.

     There were six Air Group Board of Directors meetings in
1995.  All directors attended at least 75% of the meetings
of the Board and committees on which they serve.

Compensation Committee Interlocks and Insider Participation
     None of the members of the Compensation Committee is a
current or former employee or executive officer of the
Company or any of its subsidiaries or has any interlocking
relationship with any other corporation that would require
disclosure.

                   EXECUTIVE COMPENSATION

Severance or Employment Contracts
     In February 1995, the Company entered into a severance
agreement with Mr. Vecci.  Mr. Vecci received a cash sum
equal to one year's base salary plus unused vacation
($366,346), and his basic benefits were continued to
September 30, 1995.  He was also gifted his Company
automobile.

Summary Compensation Table
     The following table shows the compensation of the
Company's Chief Executive Officers and the four other most
highly paid executive officers for each of the last three
fiscal years ending December 31.  (Bonus figures are
reported in the year earned.)

<TABLE>
Summary Compensation Table
<CAPTION>                                  
                                      Annual Compensation                    Long-Term Compensation
                               ----------------------------------   -----------------------------------
                                                          Other              Awards           Payouts                
                                                          Annual     Restricted  Underlying                 All Other   
                                                         Compen-       Stock      Options/      LTIP         Compen-    
Name and                         Salary       Bonus      sation(1)  Award(s)(2)    SARs(3)   Payouts(2)     sation(4)   
Principal Position       Year      ($)         ($)         ($)          ($)          (#)         ($)         ($)      
                                                                                                                      
<S>                      <C>       <C>          <C>         <C>       <C>          <C>         <C>          <C>
John F. Kelly(5)         1995      317,154      47,678            -      0            37,800      0            10,170 
Chairman, President      1994      203,404     141,435            -      0             8,800      0            11,673 
& CEO (Alaska)           1993      187,115           0            -      0             7,200      0            11,419 
                                                                                                                      
Harry G. Lehr            1995      222,577      22,944            -      0            25,700      0            10,350 
Sr. Vice President/      1994      161,308      96,785            -      0             7,000      0             7,272 
Finance (Alaska)         1993      147,192           0            -      0             5,600      0             7,031 
                                                                                                                      
John R. Fowler           1995      178,654      18,416            -      0            20,600      0             6,483 
Vice President/          1994      171,500     102,900            -      0             7,500      0             6,393 
Maintenance &            1993      160,035           0       19,457      0             6,200      0             6,165 
Engineering (Alaska)                                                                                                  
                                                                                                                      
George D. Bagley         1995      170,813      18,133            -      0            20,800      0             6,984 
President & CEO          1994      153,654      92,192            -      0             7,000      0            18,624 
(Horizon)                1993      115,674      11,137            -      0             4,300      0            12,717 
                                                                                                                      
Michel A. Swanigan       1995      177,981       2,494            -      0            11,500      0             3,502 
Vice President/Flight    1994      155,847           0            -      0                 0      0             3,218 
Operations (Alaska)      1993      144,210           0            -      0                 0      0             2,966 
                                                                                                                      
Raymond J. Vecci(5)      1995       56,250           0            -      0                 0      0           388,283 
Former Chairman,         1994      372,116     334,904            -      0           163,900      0            10,092 
Pres. & CEO (Alaska)     1993      300,000           0            -      0            11,900      0             9,681 
</TABLE>

(1)Includes the value of personal benefits and a tax gross-
   up for the imputed income in connection with those
   benefits.  Amounts that exceed the lesser of $50,000 or
   10% of a named executive's salary plus bonus in each of
   the past three years are shown.  1993 expenses include
   $11,710 relating to Mr. Fowler's automobile.  Other
   items included in the total for Mr. Fowler fall below
   the threshold for itemization.

(2)The Company granted no restricted stock awards and
   currently has no long-term incentive plan.

(3)Tandem SARs (stock appreciation rights) generally attach
   to up to 50% of options granted.  SARs are not paid in
   cash, but can only be exercised to receive a credit
   toward the exercise price of options.  SARs are not
   included in 150,000 of the options granted to Mr. Vecci
   in 1994.

(4)          Includes Company-paid contributions to
   individual 40l(k) plan accounts and imputed income for
   the value (as determined by the IRS) of a term life
   insurance benefit provided by the Company.  In 1995
   401(k) contributions were $4,620 each for Messrs. Kelly,
   Lehr, Fowler, Bagley and Vecci and $3,240 for Mr.
   Swanigan.  Imputed income for term life insurance during
   1995 was:  Messrs. Kelly-$5,550; Lehr-$5,730;
   Fowler-$1,863; Bagley-$2,364; Swanigan-$262;  and
   Vecci-$1,920.  Also includes $366,346 severance pay and
   $15,397 as the imputed value of the automobile gifted to
   Mr. Vecci as part his severance arrangement.

(5)Mr. Kelly was elected Chairman, President and Chief
   Executive Officer of the Company, replacing Mr. Vecci
   who resigned on February 9, 1995.


Stock Option Plan Information
     Under the 1984 and 1988 Stock Option Plans, options are
granted at the fair market value of Air Group shares on the
date of grant.  They are not transferable.  They are
exercisable for cash, through a stock-for-stock exchange,
through the use of SAR credits where they exist, or a
combination of the three.  The Compensation Committee is
authorized to establish the terms of each grant.  The
options are generally not exercisable until one year after
grant and then become exercisable in 25% increments over a
period of four years.  The 150,000 options granted to Mr.
Vecci in 1994 became fully vested and exercisable one year
after the grant date.  Incentive stock options have a ten-
year term, and nonqualified options have a term of
approximately ten years and one month.  Retiring employees
may exercise vested options for six months after their
retirement.  Unvested options are canceled upon retirement.
Unexercised options of employees who leave the Company for
reasons other than retirement are canceled at the time their
employment ends.  The accelerated vesting provisions of all
options are described under "Change in Control Arrangements"
on page __.

     The following table shows grants of stock options to
the named officers during 1995:


<TABLE>
Option/SAR Grants in Last Fiscal Year
<CAPTION>
                       Individual Grants                                              Potential Realizable
                       -----------------------------------------------------------  Value at Assumed Annual
                          Number of      % of Total                                 Rates of Stock Price
                         Securities     Options/SARs                                Appreciatio for Option
                         Underlying      Granted to                                       Term (1)
                        Options/SARs    Employees in     Exercise or               
                           Granted      Fiscal Year      Base Price      Expiration  
Name                         (#)            (%)            ($/Sh)        Date        5% ($)         10% ($) 
                                                                                                             
<S>                            <C>               <C>        <C>         <C>         <C>             <C>
John F. Kelly (2)               17,700            4.2        15.000      3/23/05     166,972         423,139 
                                20,100            4.8        15.625      12/6/05     197,512         500,535 
                                                                                                             
Harry G. Lehr                   11,800            2.8        15.000      2/23/05     111,314         282,092 
                                13,900            3.3        15.625      12/6/05     136,588         346,141 
                                                                                                             
John R. Fowler                   9,500            2.2        15.000      2/23/05      89,617         227,108 
                                11,100            2.6        15.625      11/6/05     109,074         276,415 
                                                                                                             
George D. Bagley (2)             8,500            2.0        15.000      2/23/05      80,184         203,202 
                                12,300            2.9        15.625      12/6/05     120,866         306,297 
                                                                                                             
Michel A. Swanigan               1,000            0.2        15.000      2/23/05       9,433          23,906 
                                10,500            2.5        15.625      11/6/05     103,178         261,473 
                                                                                                             
Raymond J. Vecci                     0            0.0         0.000          N/A           0               0 
</TABLE>

(1)The assumed rates of appreciation in the above table
   were suggested as examples by the SEC and are not
   intended to predict actual appreciation of Air Group
   common stock prices.

(2)9,000 of the options granted to Mr. Kelly at $15.00 were
   ISOs and will expire 2/23/05; 5,100 of the options
   granted to Mr. Bagley at $15.625 were ISOs and expire
   11/6/05.  They are shown together with the nonqualified
   options that were part of the same grant.


     The following table shows unexercised options held by
each named executive at year end 1995.  There is no
assurance that the indicated values of any unexercised
options will actually be realized.

<TABLE>
Aggregated Option/SAR Exercises in 1995 and Fiscal year End Options/SAR Value
<CAPTION>
                                                           Number of                      Value of Unexercised
                                                          Unexercised                        In-the-Money
                                                         Options/SARs                        Options/SARs
                          Shares                     at Fiscal Year End (2)              at Fiscal Year End (3)
                         Acquired       Value                                                                    
                        on Exercise   Realized(1)   Exercisable     Unexercisable   Exercisable     Unexercisable  
Name                          (#)           ($)          (#)              (#)            ($)              ($)       
                                                                                                                 
<S>                        <C>           <C>          <C>               <C>           <C>               <C>
John F. Kelly                     0             0       78,650            48,000        11,375            34,688 
Harry G. Lehr                 4,000        17,500       59,650            33,750             0            23,438 
John R. Fowler                    0             0       22,975            29,325             0            18,813 
George D. Bagley                  0             0       54,100            28,200         8,125            18,313 
Michel A. Swanigan                0             0            0            11,500             0             7,813 
Raymond J. Vecci             65,600       312,475      209,675                 0        78,750                 0 
</TABLE>

(1)Market price of underlying securities at exercise date minus the
   exercise price.

(2)Includes the following shares, which may be acquired through exercise
   of CPP options:  John F. Kelly-44,850; Harry G. Lehr-35,100; John R.
   Fowler-None; George D. Bagley-31,200; Michel A. Swanigan-None; and
   Raymond J. Vecci-68,250.  All CPP options are convertible at a price
   higher than the market price at year end 1995.  (See Security Ownership
   of Management on page __for a description of the CPP.)

(3)Defined as the market price of common stock at year end minus the
   exercise price.


                    BOARD COMPENSATION COMMITTEE REPORT
                         ON EXECUTIVE COMPENSATION
                                     
Executive Compensation Policy
     The Company's policy is to pay competitive compensation at all levels.
The objectives of the Company's executive compensation policies are:  to
attract and retain highly qualified executives; to motivate officers to
provide excellent leadership and achieve Company goals; to link the
interests of executives and stockholders by tying a large portion of total
compensation to Company profitability and stock value; and to reward
outstanding performance.  Executive compensation includes competitive base
salary, a cash incentive plan tied to annual financial performance, and
equity-based awards.

     In 1994, Section 162(m) of the Internal Revenue Code was amended to
eliminate the deductibility of certain compensation over $1 million paid to
the named executive officers.  The Company has not established a formal
policy in connection with the ruling since base plus bonus compensation of
those individuals is not close to that amount.  Compensation from the
exercise of options granted to date under the Company's stock option plans
qualifies for the deduction.  The 1996 Long-Term Incentive Equity Plan
proposed by the Board and set forth in this proxy statement will allow for
the issuance of awards that are fully deductible under the Code.

Base Salary
     1995 base salaries for other executive officers were set by agreement
between the CEO and the Compensation Committee.  They were based on
subjective analysis of:  competitive market rates; the market demand for
each officer's skills; the executive's influence on long-term Company
strategies and success; the relationships among executive positions; and
individual leadership performance.

     To ensure that its overall compensation is appropriate, the Company
periodically reviews executive compensation at Dow Jones Airlines Group
companies, other air carriers, similarly sized Pacific Northwest companies
and from broad-based national compensation surveys.  The Company does not
attempt to set executive compensation at specific target ranges of any
particular survey.  In 1995, officers (other than the CEO) received
increases averaging 3%.

Management Incentive Plan
     Air Group's Management Incentive Plan ("MIP") links a significant
portion of each executive's potential cash compensation to annual
profitability.  Thirty-six employees, including officers and key employees
of the Company, Alaska and Horizon, currently participate in the plan.

     For awards to be paid, the Company must achieve or exceed profit goals
established annually by the Compensation Committee.  In 1993 and 1994 the
MIP goals were based on return-on-equity levels of 8%, 12% and 14% for
"threshold," "target" and "maximum" goals, respectively.  In 1995, the
Committee increased the basis for the "maximum" goal to a 16% return on
equity.  Awards increase proportionately based on the degree to which goals
are met.  They can range from zero if the "threshold" is not met, to 30-45%
of base salary if the "target" is met, up to a maximum of double the
"target" award if profits reach or exceed the "maximum" goal.  Award levels
vary by position and can be adjusted for individual performance.

     No payments were made under the MIP for 1990 through 1993 as the goal
was not met.  In 1994 the "maximum" goal was exceeded.  Payments made to the
named executives for 1995 were based on profits that exceeded the
"threshold" but fell short of the full "target."  (See Summary Compensation
Table on page ___.)

     For the executives in the Summary Compensation Table, the percentages
of total potential cash compensation linked to performance under the MIP in
1995 were:  Mr. Kelly _ 47%; Mr. Lehr _ 38%; Mr. Fowler _ 38%; Mr. Bagley _
38%; and Mr. Swanigan _ 8%.  Mr. Swanigan's eligible compensation was
measured from his election as Vice President/Flight Operations on October 23
through the end of 1995.  Mr. Vecci did not participate in the Plan in 1995.

Equity-Based Awards
     Stock options are the only equity-based compensation presently used by
the Company.  They provide an incentive to maximize stock values, linking
the long-term interests of executives with those of stockholders.  Because
options vest over several years, they also encourage executives to remain
with the Company.

     The Committee grants options at market price, so recipients benefit
only if the price of the stock appreciates and stockholders also benefit.
No options have been repriced in the past ten years.

     The Committee does not base grants on ownership targets or on the
number of options an individual has outstanding, because it believes doing
so would discourage officers from retaining options or shares.  Individual
grants are determined on a pro rata basis according to base salary, which
reflects the relationship of executive positions to one another.  The
options granted to each of the named executive officers in 1995 are shown in
the Summary Compensation Table and the Option Grant Table on pages ___ and
___.

     The 1996 Long-Term Incentive Equity Plan proposed for stockholder
approval in this proxy statement would provide for equity-based awards other
than stock options.  If approved, the Committee will work with the Board to
determine whether and how to best use the plan to achieve its overall
compensation goals.

CEO Compensation
Base Salary
     In recommending the CEO's base salary for approval by the Board of
Directors, the Committee reviews competitive information similar to that
used for other Company executives.  The Committee does not target a specific
range of competitive pay, but applies the information as it deems
appropriate.  By reviewing survey data periodically, the Committee believes
it will remain mindful of compensation levels that would be required to
recruit key executives from outside the Company.

     In 1995 the Board of Directors established a procedure for annual
evaluation of the CEO's performance based on the Company's financial
performance, the CEO's relationship with the Board, communication to the
Board and other Company constituencies, investor relations, overall
leadership, and strategic and succession planning.

     Following are examples of the kinds of accomplishments the Board
considers in measuring performance.  In 1995 the Company continued to reduce
its unit costs and improve productivity.  Alaska Airlines and Horizon Air
both reduced unit costs per available seat mile by 7% over 1994.  Alaska
increased its aircraft utilization by 5% _ the equivalent of adding 3.5
planes to the fleet.  Other measurable productivity gains included
improvements in the number of available seat miles per employee and
passengers per employee.  The methods used to cut costs were in line with
strategic plans to be competitive in a low-fare environment, to maximize
yield and to maintain a quality service differential over the competition.
A new advertising campaign launched in 1995 was effective in highlighting
the Company's quality service while increasing awareness of its competitive
fares.

     Air Group net income for 1995 was $17.3 million.  This is particularly
notable because the Company maintained its strong market presence while
facing intense competition and its fifth straight year of declining fares.

Management Incentive Plan
     The MIP award is the portion of the CEO's compensation that most
directly relates to the Company's financial performance.  It can range from
nothing if the "threshold" is not met, to 45% of base salary if the profit
"target" is met, to 90% if profits reach or exceed the "maximum" goal.  The
profit measurements on which Mr. Kelly's 1995 MIP award was based were
identical to those detailed on pages ___ and ___ for all participants in the
MIP.  Mr. Kelly's 1995 MIP payment was $47,678.

Stock Options
     In 1995, Mr. Kelly was granted 31,600 stock options under the Company's
stock option plans.  The size of grant was based on criteria identical to
that outlined earlier for option grants to executive officers in general.

                              By:  Alaska Air Group Compensation Committee
                                 Robert L. Parker, Jr., Chairman
                                 Mary Jane Fate, Committee Member
                                 R. Marc Langland, Committee Member
                                 Richard A. Wien, Committee Member

                             PERFORMANCE GRAPH


            Comparison of Five-Year Cumulative Total Return(1)
  Among Alaska Air Group, the S & P 500 Index, and the Dow Jones Airlines
                                   Group
                     (Fiscal Year Ending December 31)

 PERFORMANCE GRAPH IS SHOWN HERE BASED ON THE DATA THAT FOLLOWS

      Date       Alaska Air          S & P 500        Dow Jones
                    Group                             Airlines(2)
      1990          100.00              100.00           100.00
      1991          125.40              130.47           132.60
      1992           96.14              140.41           129.79
      1993           82.30              154.56           157.42
      1994           87.40              156.60           110.15
      1995           94.68              215.45           166.60

(1)Assumes $100 invested on December 31, 1990, in Air Group common stock,
   the S & P 500 Index and the Dow Jones Airlines Group with all dividends
   reinvested.

(2)The companies included in the Dow Jones Airlines Group are:  Alaska Air
   Group, AMR, Delta Airlines, Southwest Airlines, USAir and UAL.


Salaried Retirement Plan
     The Company maintains a tax-qualified, defined benefit retirement plan
for all salaried Alaska employees who have completed one year of service.
Benefits payable under the Alaska Airlines Salaried Retirement Plan (the
"Salaried Retirement Plan") are based on years of credited service and
final average earnings.  The annual retirement benefit at age 62 (normal
retirement age under the Salaried Retirement Plan) is equal to the
employee's final average earnings times two percent, times years of
credited service.  Annual benefits are computed on a straight life annuity
basis at normal retirement age.  Benefits under the Salaried Retirement
Plan are not subject to offset for Social Security benefits.

     The following table shows estimated Salaried Retirement Plan annual
benefits during 1995 at various combinations of final average earnings and
years of credited service.  These estimates represent the straight life
annuity benefit for an individual who retires at normal retirement age.

     Final Average   Annual Benefits Based on Years of Credited
     Earnings (1)                    Service (2)
                        15       20       25        30       35
     $125,000       $37,500  $50,000   $62,500  $75,000  $87,500
     $175,000        52,500   70,000    87,500  105,000  122,500
     $225,000        67,500   90,000   112,500  135,000  157,500
     $300,000        90,000  120,000   150,000  180,000  210,000
     $350,000       105,000  140,000   175,000  210,000  245,000
     $400,000       120,000  160,000   200,000  240,000  280,000
     $450,000       135,000  180,000   225,000  270,000  315,000

(1)Mr. Vecci retired under the Salaried Retirement Plan, and his annual
   early retirement benefit is $38,762 based upon final average earnings
   of $216,189 for the years 1989-1993 and $150,000 (2) for 1994-1995.
   Final average earnings for the other named executives for the five-year
   period ending December 31, 1995 are:  Mr. Kelly _ $207,953; Mr. Lehr _
   $156,973; Mr. Fowler _ $170,063; Mr. Bagley _ $162,234 and Mr. Swanigan
   _ $170,000.  Prior to his election as an officer in October 1995, Mr.
   Swanigan was an active participant in the Fixed Income Retirement Plan
   for Pilots.  He is no longer accruing additional benefits under that
   plan.  Based on his service and earnings as a pilot prior to October
   1995, Mr. Swanigan will be eligible for an annual benefit of $42,216 at
   normal retirement age under the pilots plan.

(2)Internal Revenue regulations limit the annual benefits that may be paid
   from a tax-qualified retirement plan.  The current limit is $120,000.
   In addition, Internal Revenue regulations limit the covered
   compensation on which annual retirement benefits are based to $150,000.
   To the extent that the amounts shown in the table above exceed that IRS
   limitation, the excess shall be paid from the Officers Supplementary
   Retirement Plan.


     All of participants' base salaries, excluding bonuses, are covered
under the Plan.  The officers shown in the Summary Compensation Table have
the following years of credited service and covered compensation as of
December 31, 1995:

     Named Executive    Years of Credited   Covered Compensation
                            Service
     John F. Kelly             18.3             $317,154

     Harry G. Lehr              8.1             $222,577

     John R. Fowler             3.2             $178,654

     George D. Bagley(1)        2.1             $170,813

     Michel A. Swanigan(2)       .1             $ 24,192

     Raymond J. Vecci(2)       19.7             $      0


(1)When Mr. Bagley transferred from Alaska to Horizon in October 1995, he
   was 100% vested under the Salaried Retirement Plan.  Horizon does not
   have a similar plan, but will supplement his benefits to ensure that
   his retirement benefit will be equivalent to what he would have
   received had he continued with Alaska.

(2)The covered compensation under the Salaried Retirement Plan for Messrs.
   Swanigan and Vecci differs from their annual compensation because the
   plan considers compensation for full year employment only.  Mr. Vecci
   was an employee for less than the full year, thus the amount covered
   for 1995 is $0.  Mr. Swanigan was an employee for the full year, but
   did not begin to participate in the plan until November 1995.


Officers Supplementary Retirement Plan
     In addition to the benefits described above, under the Officers
Supplementary Retirement Plan (the "Supplementary Plan"), elected officers
of Air Group and Alaska and Horizon's Chief Executive Officer can receive
retirement benefits, provided they have met service requirements.  The
Supplementary Plan is a nonqualified, unfunded, noncontributory defined
benefit plan.  Normal retirement benefits are payable once the officer
reaches age 60 and has ten years of service as an elected officer.  Annual
benefits are calculated on a straight life annuity basis.  Under the
version of the Supplementary Plan applicable to officers elected prior to
August 8, 1995, benefits can be up to 50% of a participant's final average
earnings, offset by Social Security benefits.  Under the version of the
Supplementary Plan applicable to officers elected on or after August 8,
1995, benefits can range from 50% to 75% of his or her final average
earnings, offset by benefits from any Company-sponsored qualified
retirement plans and by Social Security benefits.  Benefits under all
versions of the Supplementary Plan are subject to vesting schedules that
are dependent on the officer's length of service.  Although we are unable
to project estimated benefits at this time, final average earnings for the
named executives under the Supplementary Plan at December 31, 1995 were:
Mr. Kelly - $207,953;  Mr. Lehr - $156,973 Mr. Fowler - $170,063; Mr.
Bagley - $162,234; and Mr. Swanigan - $153,347.  Mr. Vecci retired under
the plan on February 1, 1996, and is currently receiving an annual
retirement benefit of $136,032.

Change-in-Control Arrangements
     The Boards of Directors of Air Group and Alaska Airlines have adopted
resolutions providing severance pay to all executive officers and certain
other key employees in the event they are terminated within 24 months after
a change in control of the Company.  The formula provides for payments
equaling from 12 to 24 months' salary, depending on length of service and
the time elapsed between a takeover and termination.  Because of these and
other variables to be determined at the time of distribution, the value of
this benefit cannot be determined at this time.

     Some Company benefit plans provide for accelerated vesting in the case
of a change in control.  Under the Supplementary Plan applicable to
officers elected prior to August 8, 1995, after a change in control,
benefits become vested at the rate of 10% per year of a participant's
service as an elected officer.  Under the Supplementary Plan applicable to
officers elected on or after August 8, 1995, benefits become fully vested
upon a change of control.  The benefit after a change in control is equal
to 10% of final average earnings for each year of service as an elected
officer up to and including the fifth year.  For officers having five or
more years service as an elected officer, the benefit amount ranges from
50% to 75% of final average earnings, depending on length of service.
Under all versions, the benefit remains subject to applicable offsets.

     The Supplementary Plan provides that, after a change in control,
benefits will not be forfeited if an individual is terminated for cause
(excluding dishonesty or criminal acts) or is later employed by a
competitor.  The value of this provision to the named executives cannot be
determined at this time as the amount depends on a number of variables to
be determined at the time of any change in control.

     Upon a change in control of the Company, outstanding options become
fully exercisable unless the Board of Directors determines otherwise.  As
of December 31, 1995, the value of accelerated vesting of options owned by
the named executives did not exceed the $100,000 reporting threshold.

     Under the CPP, upon a change in control, participants will receive
their original investment without interest or the amount they would have
received had they exercised the options, whichever is greater.  The
exercise price of these investment options is above the present price of
the common stock and, therefore, there is no current value to this
acceleration provision.

Transactions under Section 16(a) of Exchange Act
     The Company has adopted procedures to assist its directors and
officers in complying with Section 16(a) of the Securities Exchange Act of
1934, which includes assisting them in preparing forms for filing.  All
present and former officers and directors of the Company are current in
their Exchange Act filings.


                                 AUDITORS
                                     
     The Board of Directors has selected Arthur Andersen LLP, independent
auditors, to examine the financial statements of Air Group and its
subsidiaries for the fiscal year ending December 31, 1996.  Arthur Andersen
LLP examined the financial statements of Air Group and its subsidiaries for
the year ended December 31, 1995.  It is anticipated that representatives
of Arthur Andersen LLP will be present at the Annual Meeting to answer
questions by stockholders and will have the opportunity to make a statement
if they desire to do so.


          PROPOSAL TO ADOPT 1996 LONG-TERM INCENTIVE EQUITY PLAN

     Background.     The Board recommends approval of the Alaska Air Group,
Inc. 1996 Long-Term Incentive Equity Plan (the "1996 Plan").  The full text
of the 1996 Plan appears as Exhibit A to this proxy statement and should be
referred to for a complete description of its provisions.  A summary of the
material features follows.  It is qualified in its entirety by reference to
the text of the 1996 Plan.

     Purpose.     The purpose of the 1996 Plan is to promote the Company's
long-term profitability and enhance value for its stockholders by offering
incentives and rewards to key employees and officers of the Company and its
subsidiaries, to retain their services, and to encourage them to acquire
and maintain stock ownership in the Company.

     The 1996 Plan was designed to enable the Company to adapt its long-
term incentive compensation to changing business conditions.

     Term.      The 1996 Plan becomes effective upon approval by the
Company's stockholders.  No award may be made after the fifth anniversary
of the approval date.

     Administration.     The 1996 Plan provides for administration by the
Compensation Committee of the Board (the "Committee"), which will be
composed of three or more non-employee directors, each of whom must qualify
to administer the 1996 Plan under (a) Rule 16b-3 of the Securities and
Exchange Act of 1934 (the "1934 Act") or any successor rules, and (b)
Section 162(m) of the Internal Revenue Code of 1986, as amended (the
"Code").  No member of the Committee is eligible to participate in the 1996
Plan.  Among the powers granted to the Committee is the authority to
interpret the 1996 Plan, establish rules and regulations for its operation,
select employees to receive awards, and determine the form, amount and
other terms and conditions of such awards.

     Eligibility for Participation.     All employees of the Company, or
any entity directly or indirectly controlled by the Company, or in which
the Company has a significant equity interest, are eligible to be selected
to participate in the 1996 Plan.  The selection of participants is solely
at the discretion of the Committee.  The Committee has not yet determined
how many employees are likely to ultimately participate in the 1996 Plan.
However, the Committee intends to grant awards under the 1996 Plan
primarily to those key employees who the Committee believes can have a
significant effect on the growth, profitability and success of the Company.
The Committee anticipates that substantially the same employees
(approximately 50) participating in the Company's existing stock option
plans will participate in the 1996 Plan.

     Types of Awards.     The 1996 Plan provides for the grant of the
following types of awards:  (a) incentive or nonqualified stock options;
(b) stock appreciation rights ("SARs"); (c) stock awards, denominated in
common stock of the Company ("shares") or units, which may, at the
Committee's discretion, vest based on continuous service or on the
achievement of performance goals.

     Amendment of Plan.     Only the Board may amend the 1996 Plan.
However, stockholder approval would be required for any amendment that
would increase the number of shares available for issuance under the 1996
Plan or cause the Plan not to comply with Rule 16b-3 (or any successor
rule) under the 1934 Act or Section 422 of the Code.

     Available Shares.     Subject to adjustment for stock splits or other
extraordinary events (such as a change in capitalization), up to 670,000
shares may be transferred to participants under the 1996 Plan.  Shares
related to awards that expire, terminate, or are canceled prior to exercise
or are forfeited prior to vesting shall thereafter be available for the
granting of other awards.  Shares, otherwise issuable under an award, that
are used to pay an option exercise price, or otherwise used as payment in
connection with any award, shall thereafter be available for the granting
of other awards.  In instances where an SAR or other award is settled in
cash, the shares related to such award shall remain available for granting
other awards.  The maximum number of shares available for issuance under
the 1996 Plan shall not be reduced to reflect any dividends or dividend
equivalents.

     Limitation on Awards.     The 1996 Plan provides that no more than
335,000 shares of the total authorization may be issued as stock awards and
that no single individual may be granted awards relating to more than
300,000 shares during any consecutive three-year period.

     Stock Options.     Under the 1996 Plan, the Committee may grant awards
in the form of options to purchase shares of the Company's common stock.
The Committee will determine the number of shares subject to each stock
option, the manner and time of the option's exercise, and the exercise
price per share of stock subject to the option.  The exercise price of
stock options may not be less than 100% of the fair-market value of the
Company's common stock on the date the stock option is granted.  Upon
exercise, the option price may, at the discretion of the Committee, be paid
in cash, shares of common stock, a combination thereof, or such other
consideration as the Committee may deem appropriate.  Any stock option
granted in the form of an incentive stock option must satisfy the
applicable requirements of Section 422 of the Code.

     Stock Appreciation Rights.     The 1996 Plan authorizes the Committee
to grant SARs either in tandem with a stock option or other award or
independent of an award.  An SAR is a right to receive a payment equal to
the appreciation in market value of a stated number of shares of common
stock from the SAR's exercise price to the market value on the date of its
exercise.  The exercise price of an SAR will in no event be less than 100%
of the fair market value of the common stock, on the date of the grant of
the SAR.

     Stock Awards.     The 1996 Plan authorizes the Committee to grant
awards denominated in shares or units equivalent in value to shares ("Stock
Awards").  All or part of any Stock Award may be subject to conditions and
restrictions established by the Committee.  Such conditions and
restrictions may include requirements of continuous service with the
Company or the achievement of performance goals.  Such performance goals
will be established by the Committee and will be related to profits, profit
growth, profit-related return ratios, cash flow or shareholder return.
Such goals may be stated in absolute terms or relative to comparison
companies.

     Other Terms of Awards.     Payment of awards may be in the form of
cash, shares, other awards or such combinations of the foregoing as the
Committee shall determine.  The Committee may provide that any award earns
dividends or dividend equivalents. The Committee may establish such other
terms, conditions, and limitations for an award as are not inconsistent
with the 1996 Plan including, but not limited to, the term of an award and
the provisions applicable in the event the participant's employment
terminates for any reason.

     Acceleration and Settlement of Awards.     The 1996 Plan provides that
the Committee has the discretion to accelerate the vesting or settlement of
an award at any time before a sale, merger, consolidation, reorganization,
liquidation, or change in control as defined by the Committee.

     New Plan Benefits.     No awards have been made to date under the 1996
Plan. The Committee has made no determinations with respect to grants of
awards under the 1996 Plan.  Further, since the grant of awards under the
1996 Plan is entirely within the Committee's discretion, it is not possible
to determine the amount of awards that would have been granted for the last
completed fiscal year if the 1996 Plan had been in effect.

     For purposes of comparison with respect to the option portion of the
1996 Plan, during the previous year under the 1988 Stock Option Plan, the
Company granted 116,400 options to the named executives as shown on page
____; 244,600 options to executive officers as a group; and 175,200 options
to all employees as a group, excluding executive officers.

     Federal Income Tax Consequences.     The following is a brief summary
of the principal United States Federal income tax consequences under
current Federal income tax laws related to stock option awards under the
1996 Plan.  This summary is not intended to be exhaustive and, among other
things, does not describe state or local tax consequences.

     A participant who is granted an incentive stock option does not
realize any regular taxable income at the time of the grant or at the time
of exercise.  Similarly, the Company is not entitled to any deduction for
Federal income tax purposes at the time of grant or at the time of
exercise.  If the participant makes no disposition of the shares acquired
pursuant to an incentive stock option before the latter of two years from
the date of grant or one year from the exercise, any gain or loss realized
on a subsequent disposition of the shares will be treated as a long-term
capital gain or loss.  If the participant does not fulfill these holding
periods, the gain will be treated as ordinary income and the Company will
be entitled to a corresponding deduction.

     The participant who is granted non-qualified stock options or SARs
generally does not have taxable income at the time of grant, but does have
taxable income at the time of exercise equal to the difference between the
exercise price of the shares and the market value of the shares on the date
of exercise.  The Company is entitled to a corresponding deduction for the
same amount.

     A participant will not realize taxable income at the time of the grant
of either performance units or performance shares, and the Company will not
be entitled to a deduction at such time.  A participant will realize
ordinary income at the time the award is paid, and the Company will have a
corresponding deduction.

     A participant will not realize taxable income at the time of the grant
of restricted shares, and the Company will not be entitled to a deduction.
When the restrictions lapse, the participant will realize taxable income in
an amount equal to the excess of the fair market value of the shares at
such time over the amount, if any, paid for such shares.  The Company will
be entitled to a corresponding deduction.

     Limitation on Income Tax Deduction.     See page ____ for a
description of the effect of Section 162(m) of the Code.  The 1996 Plan has
been designed to allow the Committee to grant awards that will qualify as
"Performance-Based Compensation" under Section 162(m) of the Code and thus
be fully deductible.

     Other Information.     The closing price of the Company's common stock
reported on the New York Stock Exchange for ______ was $ _______ per share.

     The affirmative vote of a majority of the shares of common stock
present in person or represented by proxy and entitled to vote at the
meeting is required for adoption of the 1996 Plan.  Management requests a
vote FOR approval and, unless otherwise specified, management proxies will
be voted in favor of the Plan.



          PROPOSAL TO AMEND RESTATED CERTIFICATE OF INCORPORATION
                    TO INCREASE AUTHORIZED COMMON STOCK

     The Company's Board of Directors recommends that Article 4.1 of the
Company's Restated Certificate of Incorporation be amended as follows to
increase the number of shares of common stock authorized for issuance from
30,000,000 to 50,000,000 shares:

     "4.1     Authorized Capital.    The total number of  shares  of
     all   classes  of  stock  which  this  Corporation  shall  have
     authority  to  issue is 55,000,000 shares, of  which  5,000,000
     shares shall be preferred stock having a par value of $1.00 per
     share and 50,0000,000 shares shall be common stock having a par
     value of $1.00 per share."

     There are presently 13,734,200 shares of common stock issued and
outstanding, and approximately 11,400,000 additional shares are reserved
for issuance upon conversion of debentures and exercise of stock options.
This leaves the Company with approximately 4,862,000 shares (or 16%) of its
authorized common stock available for future issuance for any purpose,
including offerings of common stock for financing purposes, issuance of
common stock upon conversion of any convertible securities that may be
issued in the future, and issuance of common stock upon stock dividends,
stock splits and the exercise of options.  Of these 4,862,000 available
shares of common stock, 670,000 shares will be reserved for issuance under
the 1996 Plan, which is proposed for stockholder approval at this meeting.

     Continued growth and expansion of the Company's route system and
acquisition of new aircraft will require additional capital expenditures
for flight equipment and ground facilities, which may need to be financed
through the sale of the Company's securities, including common stock.
Additional equity capital may also be required for other corporate
purposes.  The Company has no present commitments or arrangements for the
issuance of any additional common stock (other than the shares required for
the 1996 Plan noted above).  The Board of Directors is vested with the
authority to issue any authorized shares without seeking further approval
from stockholders.

     The Board of Directors' ability to issue the increased number of
authorized shares of common stock might discourage a takeover attempt
because the issuance of additional shares could dilute the voting power of
the common stock then outstanding.  The Company is not aware of any effort
to accumulate the common stock or obtain control of the Company by a tender
offer, proxy contest or otherwise, and the Company has no present intention
to use the increased number of shares of authorized common stock for anti-
takeover purposes.

     The affirmative vote of a majority of the outstanding shares of common
stock of the Company is required for adoption of this amendment.
Management requests a vote FOR approval and, unless otherwise specified,
management proxies will be voted in favor of adoption of this amendment.

     The Company hereby incorporates into this proxy statement the
financial statements and schedules contained in the Company's 1995 Annual
Report, copies of which are being mailed to each shareholder of record
simultaneously with this proxy statement.


                               SOLICITATION
     The cost of soliciting proxies, including the cost of reimbursing
brokers for forwarding proxy material to their principals, will be paid for
by the Company.  The Company has engaged Corporate Investor Communications,
Inc. ("CIC") to assist in the solicitation of proxies for the meeting.  The
Company will pay CIC approximately $6,000 in fees for its services and will
reimburse it for reasonable out-of-pocket expenses.  The solicitation of
proxies will be generally by mail.  In addition, solicitation may be made
personally or by telephone or telegraph by employees of CIC and/or the
Company.

     Proxy material may also be distributed through brokers and banks to
the beneficial owners of the Company's common stock, and the Company may
reimburse such parties for their reasonable fees and out-of-pocket expenses
for such services.

     If you find it inconvenient to attend the meeting in person, your
stock will be represented and voted if you will sign, date and mail the
enclosed proxy card in the envelope provided for that purpose.


                                   Marjorie E. Laws
                                   Vice President/Corporate Affairs
                                   and Corporate Secretary
April 2, 1996
Seattle, Washington


(PAGE BREAK)

                                                                  Exhibit A
                                     
                          ALASKA AIR GROUP, INC.
                   1996 LONG-TERM INCENTIVE EQUITY PLAN
                                     

1.   Purpose
     The purpose of the Alaska Air Group, Inc. 1996 Long-Term Incentive
Equity Plan (the "Plan") is to promote the long-term profitability of
Alaska Air Group, Inc. (the "Company"), and to enhance value for its
stockholders, by offering incentives and rewards to key employees and
officers of the Company, to retain their services and to encourage them to
acquire and maintain stock ownership in the Company.

2.   Term
     The Plan shall become effective upon its approval by the Company's
stockholders and shall terminate at the close of business on the fifth
anniversary of such approval date unless terminated earlier by the Board
(as defined in Section 3).  After termination of the Plan, no future awards
may be granted but previously granted awards shall remain outstanding in
accordance with their applicable terms and conditions and the terms and
conditions of the Plan.

3.   Plan Administration
     The Compensation Committee (the "Committee") of the Board of Directors
of the Company (the "Board") shall be responsible for administering the
Plan.  The members of the Committee shall be appointed by the Board and
shall consist of three or more nonemployee members of the Board who shall
qualify to administer the Plan as contemplated by (a) Rule 16b-3 under the
Securities and Exchange Act of 1934 (the "1934 Act") or any successor
rules, and (b) Section 162(m) of the Internal Revenue Code of 1986, as
amended (the "Code").  The Committee shall have full and exclusive power to
interpret the Plan and to adopt such rules, regulations and guidelines for
carrying out the Plan as it may deem necessary or proper, all of which
power shall be executed in the best interests of the Company and in keeping
with the objectives of the Plan.  This power includes but is not limited to
selecting award recipients, establishing all award terms and conditions and
adopting modifications, amendments and procedures, as well as rules and
regulations, governing awards under the Plan, and to make all other
determinations necessary or advisable for the administration of the Plan.
The interpretation and construction of any provision of the Plan or any
option or right granted hereunder and all determinations by the Committee
in each case shall be final, binding and conclusive with respect to all
interested parties.

4.   Eligibility
     Any employee of the Company shall be eligible to receive awards under
the Plan.  "Employee" shall also include any former employee of the Company
eligible to receive an assumed or replacement award as contemplated in
Sections 5 and 8, and "Company" includes any entity that is directly or
indirectly controlled by the Company or any entity in which the Company has
a significant equity interest, as determined by the Committee, except that
with respect to incentive stock options intended to comply with Section 422
of the Code ("ISOs"), "Company" includes only any parent or subsidiary of
the Company in accordance with Section 422 of the Code.

5.   Shares of Common Stock Subject to the Plan
     Subject to the provisions of Section 6 of the Plan, the aggregate
number of shares of Common Stock ($1.00 par value) of the Company
("shares") which may be transferred to participants under the Plan shall be
670,000.  The aggregate number of shares that may be issued under awards
pursuant to Section 8(c) of the Plan shall not exceed 335,000 shares, and
the aggregate number of shares that may be covered by awards granted to any
single individual under the Plan shall not exceed 300,000 shares for any
consecutive three-year period, such limitation to be applied in a manner
consistent with the requirements of, and only to the extent required for
compliance with, the exclusion from the limitation on deductibility of
compensation under Section 162(m) of the Code.  The aggregate number of
shares that may be represented by ISOs shall not exceed 670,000.

     Shares subject to awards under the Plan, which expire, terminate or
are canceled prior to exercise or, in the case of awards granted under
Section (c), do not vest, shall thereafter be available for the granting of
other awards.  Shares otherwise issuable pursuant to an award which have
been exchanged by a participant as full or partial payment to the Company
in connection with any award under the Plan also shall thereafter be
available for the granting of other awards.  In instances where a stock
appreciation right ("SAR") or other award is settled in cash, the shares
covered by such award shall remain available for the granting of other
awards.  Likewise, the payment of cash dividends and dividend equivalents
paid in cash in conjunction with outstanding awards shall not be counted
against the shares available for issuance.

     Any shares issued under the Plan may consist in whole or in part of
authorized and unissued shares or of treasury shares, and no fractional
shares shall be issued under the Plan.  Cash may be paid in lieu of any
fractional shares in settlements of awards under the Plan.

6.   Adjustments and Reorganizations
     In the event of any stock dividend, stock split, combination or
exchange of shares, merger, consolidation, spin-off, recapitalization or
other distribution (other than normal cash dividends) of Company assets to
stockholders, or any other change affecting shares or share price, the
Committee shall make a proportionate adjustment with respect to:  (a) the
aggregate number of shares that may be issued under the Plan, (b) each
outstanding award made under the Plan, and (c) the exercise price per share
for any outstanding stock options, SARs or similar awards under the Plan.

7.   Fair Market Value
     Fair Market Value for all purposes under the Plan shall mean the
closing price of a share of Common Stock as reported daily in The Wall
Street Journal or similar readily available public source for the date in
question.  If no sales of shares were made on such date, the closing price
of a share as reported for the preceding day on which a sale of shares
occurred shall be used.

8.   Awards
     The Committee shall determine the type or types of award(s) to be made
to each participant.  Awards may be granted singly, in combination or in
tandem.  Awards also may be made in combination or in tandem with, in
replacement of, as alternative to, or as the payment form for grants or
rights under any other compensation plan or individual contract or
agreement of the Company including those of any acquired entity.  The types
of awards that may be granted under the Plan are:
          
          (a)  Stock Options -- This is a grant of a right to purchase a
specified number of shares during a specified period as determined by the
Committee.  The purchase price per share for each stock option shall be not
less than 100% of Fair Market Value on the date of grant (except if a stock
option is granted retroactively in tandem with or as a substitution for an
SAR, the exercise price may be no lower than the exercise price per share
for such tandem or replaced SAR).  A stock option may be in the form of an
ISO which, in addition to being subject to applicable terms, conditions and
limitations established by the Committee, complies with Section 422 of the
Code.  The exercise price for a stock option shall be paid in full by the
optionee at the time of the exercise in cash or such other method permitted
by the Committee, including (i) tendering (either actually or by
attestation) shares, (ii) authorizing a third party to sell the shares (or
a sufficient portion thereof) acquired upon exercise of a stock option and
assigning the delivery to the Company of a sufficient amount of the sale
proceeds to pay for all the shares acquired through such exercise, or
(iii) any combination of the above.
          
          (b)  SARs -- This is a right to receive a payment, in cash and/or
shares, equal to the excess of the Fair Market Value of a specified number
of shares on the date the SAR is exercised over the Fair Market Value on
the date the SAR was granted (except that if an SAR is granted
retroactively in tandem with or in substitution for a stock option, the
designated Fair Market Value shall be no lower than the exercise price per
share for such tandem or replaced stock option).
          
          (c)  Stock Awards -- This is an award made or denominated in
shares or units equivalent in value to shares.  All or part of any stock
award may be subject to conditions and restrictions established by the
Committee which may be based on continuous service with the Company or the
achievement of performance goals related to profits, profit growth,
profit-related return ratios, cash flow or shareholder returns, where such
goals may be stated in absolute terms or relative to comparison companies.

9.   Dividends and Dividend Equivalents
     The Committee may provide that any awards under the Plan earn
dividends or dividend equivalents.  Such dividends or dividend equivalents
may be paid currently or may be credited to a participant's account.  Any
crediting of dividends or dividend equivalents may be subject to such
restrictions and conditions as the Committee may establish, including
reinvestment in additional shares or share equivalents.

10.  Deferrals and Settlements
     Payment of awards may be in the form of cash, stock, other awards or
combinations thereof as the Committee shall determine, and with such
restrictions as it may impose.  The Committee also may require or permit
participants to elect to defer the issuance of shares or the settlement of
awards in cash under such rules and procedures as it may establish under
the Plan.  It also may provide that deferred settlements include the
payment or crediting of interest on the deferral amounts, or the payment or
crediting of dividend equivalents where the deferral amounts are
denominated in shares.

11.  Transferability and Exercisability
     Awards granted under the Plan shall not be transferable or assignable
other than by will or the laws of descent and distribution, except to the
extent permitted by the Committee, in its sole discretion, and by
Rule 16b-3 under the Exchange Act and, with respect to Incentive Stock
Options, by Section 422 of the Code.  However, any award so transferred
shall continue to be subject to all the terms and conditions contained in
the instrument evidencing such award.

12.  Award Agreements
     Awards under the Plan shall be evidenced by agreements as approved by
the Committee that set forth the terms, conditions and limitations for each
award which may include the term of an award (except that in no event shall
the term of any ISO exceed a period of ten years from the date of its
grant), the provisions applicable in the event the participant's employment
terminates, and the Committee's authority to unilaterally or bilaterally
amend, modify, suspend, cancel or rescind any award.

13.  Acceleration and Settlement of Awards
     The Committee shall have the discretion, exercisable at any time
before a sale, merger, consolidation, reorganization, liquidation or change
of control of the Company, as defined by the Committee, to provide for the
acceleration of vesting and for settlement, including cash payment, of an
award granted under the plan upon or immediately before such event is
effective.  However, the granting of awards under the Plan shall in no way
affect the right of the Company to adjust, reclassify, reorganize, or
otherwise change its capital or business structure, or to merge,
consolidate, dissolve, liquidate, sell or transfer all or any portion of
its businesses or assets.

14.  Plan Amendment
     The Plan may be amended only by the Board as it deems necessary or
appropriate to better achieve the purposes of the Plan, except that no such
amendment shall be made without the approval of the Company's stockholders
which would increase the number of shares available for issuance in
accordance with Sections 5 and 6 of the Plan, or cause the Plan not to
comply with Rule 16b-3 (or any successor rule) under the 1934 Act.

15.  Tax Withholding
     The Company shall have the right to deduct from any settlement of an
award made under the Plan, including the delivery or vesting of shares, a
sufficient amount to cover withholding of any federal, state or local taxes
required by law, or to take such other action as may be necessary to
satisfy any such withholding obligations.  The Committee may, in its
discretion and subject to such rules as it may adopt, permit participants
to use shares to satisfy required tax withholding and such shares shall be
valued at the Fair Market Value as of the settlement date of the applicable
award.

16.  Other Benefit and Compensation Programs
     Unless otherwise specifically determined by the Committee, and not
inconsistent with the terms of any benefit plan, severance program or
severance pay law, settlements of awards received by participants under the
Plan shall not be deemed a part of a participant's regular, recurring
compensation for purposes of calculating payments or benefits from any
Company benefit plan, severance program or severance pay law.  Further, the
Company may adopt other compensation programs, plans or arrangements as it
deems appropriate or necessary.

17.  Unfunded Plan
     Unless otherwise determined by the Board, the Plan shall be unfunded
and shall not create (or be construed to create) a trust or a separate fund
or funds.  The Plan shall not establish any fiduciary relationship between
the Company and any participant or other person.  To the extent any person
holds any rights by virtue of an award granted under the Plan, such rights
(unless otherwise determined by the Committee) shall be no greater than the
rights of an unsecured general creditor of the Company.

18.  Use of Proceeds
     The cash proceeds received by the Company from the issuance of shares
pursuant to awards under the Plan shall constitute general funds of the
Company.

19.  Regulatory Approvals
     The implementation of the Plan, the granting of any award under the
Plan, and the issuance of shares upon the exercise or settlement of any
award shall be subject to the Company's procurement of all approvals and
permits required by regulatory authorities having jurisdiction over the
Plan, the awards granted under it or the shares issued pursuant to it.

20.  Future Rights
     No person shall have any claim or rights to be granted an award under
the Plan, and no participant shall have any rights under the Plan to be
retained in the employ of the Company.

21.  Successors and Assigns
     The Plan shall be binding on all successors and assigns of a
participant, including, without limitation, the estate of such participant
and the executor, administrator or trustee of such estate, or any receiver
or trustee in bankruptcy or representative of the participant's creditors.




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