QUALITY RESORTS OF AMERICA INC
10QSB, 1996-08-12
MISCELLANEOUS AMUSEMENT & RECREATION
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Quality Resorts of America, Inc.
11357A Pyrites Way, Suite 3
Rancho Cordova, CA  95670

August 12, 1996

Securities and Exchange Commission
Washington, D.C.  20549

Gentlemen:

Pursuant to the rquirements of the Securities Exchange Act of 1934, we are
transmitting herewith the attached Form 10-QSB for the third quarter ended
March 31, 1996. 

Sincerely,

QUALITY RESORTS OF AMERICA, INC.

Susan Bienias

Susan Bienias
Chief Financial Officer

<PAGE>



                       SECURITIES AND EXCHANGE COMMISSION        
                            WASHINGTON, D.C. 20549 
 
                                FORM 10-QSB 
 
 
                 Quarterly Report Under Section 13 or 15(d) 
                 of the Securities and Exchange Act of 1934 
 
For the Third Quarter Ended            Commission File No. 0-14035
      March 31, 1996 
 

                   QUALITY RESORTS OF AMERICA, INC. 
      (Exact name of Registrant as specified in its charter) 
 

        California                         68-0046021            
(State of other jurisdiction of   (IRS Employer Identification No.) 
incorporation or organization) 
 

      11357A Pyrites Way, Suite 3                        
      Rancho Cordova, CA                                   95670 
(Address of principal executive                          (Zip Code)
 office)            
 
Registrant's telephone number, including area code: (916)853-9812 
 
      Indicate by check mark whether the Registrant (1) has filed
all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or
for such shorter period that the Registrant was required to file
such reports), and (2) has been subject to such filing requirements
for the past 90 days. 

                   (1)   Yes  X             No                   
                   (2)   Yes _X             No ___     
 
 
      The number of shares outstanding of the Registrant's only
class of common stock, as of March 31, 1996 was 3,284,818. 

<PAGE>
<TABLE>

                        QUALITY RESORTS OF AMERICA, INC. 
                                AND SUBSIDIARIES 
                     CONDENSED CONSOLIDATED BALANCE SHEETS 
                           FOR NINE MONTH PERIOD ENDING  
                                  MARCH 31, 1996  
                                   (Unaudited) 
 
                                                 Mar 31,  June 30,

                                                  1996        1995 
                                              ---------- ----------
<S>                                         <C>          <C>                    
ASSETS                                                           
Current Assets: 
Cash                                         $   105,209 $   16,913
Current maturities of membership 
  contracts receivable, net                      461,431    290,576
Current Maturities of Notes  
  Receivable                                     808,432     62,297
Interest and dues receivable                     128,229    126,007
Due from Officers and Employees                   36,862     13,228
Other current assets                             342,178    215,714
                                              __________  _________
   Total Current Assets                        1,882,341    724,735
 
Membership contracts, net                      1,845,724  1,807,284
Operating Resorts, net                         1,969,681  1,969,681
Property held for development, net               513,716    536,765
Operating equipment, net                         202,156    183,406
Notes Receivable                                    -0-     747,990
Other assets                                      76,218     57,135
                                              __________   ________
TOTAL ASSETS                                 $ 6,489,836  6,026,996
                                               =========  =========

 
LIABILITIES AND STOCKHOLDERS' EQUITY 
Current Liabilities: 
Accounts payable                                 272,851    199,371
Accrued Expenses and other current 
     liabilities                                 347,876    268,053
Due to Officers                                    -0-       59,863
Current Portion of Deferred Income               200,616    191,244
Current maturities long-term debt                840,041    651,818
                                              __________  _________
Total Current Liabilities                      1,661,384  1,370,349

Long-term debt                                 4,011,377  4,177,876
Deferred income                                  574,078    660,735
                                              __________   ________
Total Liabilities                              6,246,839  6,208,960
</TABLE>
<PAGE>
<TABLE>
                          QUALITY RESORTS OF AMERICA, INC. 
                                 AND SUBSIDIARIES 
                       CONDENSED CONSOLIDATED BALANCE SHEETS 
                           FOR NINE MONTH PERIOD ENDING  
                                  MARCH 31, 1996
                                    (Unaudited) 
                                     Continued 
 
<S>                                       <C>           <C>
Stockholders' Equity 
Preferred stock, 5,000,000 shares 
  authorized; none issued 
Common stock, no par value,  
  20,000,000 shares authorized; 
  3,284,818 shares outstanding              2,514,969    2,514,969

Retained earnings (deficit)                (2,271,972)  (2,696,933) 
                                             __________  __________
Total Stockholders' Equity                    242,997   (  181,964)

 
TOTAL LIABILITIES & 
  STOCKHOLDERS EQUITY                     $ 6,489,836  $ 6,026,996
                                           ===========  ==========
</TABLE>
<PAGE>
<TABLE>

                    QUALITY RESORTS OF AMERICA, INC.AND SUBSIDIARIES
                    CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                              FOR NINE MONTH PERIOD ENDING  
                                    MARCH 31, 1996               
                                      (Unaudited) 
 
 
                                                    March 31,    
  
                                                  1996      1995 
                                               ---------- ------- 
<S>                                          <C>         <C>
Revenues 
Membership Sales                              $1,838,169    846,650
Resort Operations                              1,260,759  1,185,158
Interest Income                                  241,001    218,958
Other Income                                       8,763     75,187
                                              __________   ________
Total Revenue                                 $3,348,692  2,325,953

Expenses 
Sales & Marketing                                889,034    558,031
Resort Operations                                712,841    707,409
General & Administrative                         731,205    642,661
Allowance for Doubtful Accounts                  143,313     26,209
Interest Expense                                 478,314    483,572
                                               _________   ________
Total Expenses                                 2,954,707  2,417,882

Income (Loss) from Operations                    393,985   (91,928)
 
Other income (expense): 
Nonrecurring Items                                33,376    10,689 
                                             ___________ __________

Income (loss) before provision 
   for income taxes                              427,361   (81,239)

Provision for income taxes(credits)                2,400     2,400 
                                                  ______    _______

Net income (loss)                             $  424,961 ($ 83,639)
                                                  ======    =======

Net income (loss) per share                          .13   (   .03)
                                                     ===       === 
Average number of shares outstanding                      
   during the periods: 3,284,818 
</TABLE>
<PAGE>
<TABLE>

                            QUALITY RESORTS OF AMERICA 
                                AND SUBSIDIARIES 
                             STATEMENT OF CASH FLOW 
                          FOR NINE MONTH PERIOD ENDING  
                           MARCH 31, 1996 AND 1995 
                                   (Unaudited) 
 
                                                March     March  
                                                1996      1995   
                                              __________  _________
<S>                                         <C>        <C> 
CASH FLOWS FROM OPERATING ACTIVITIES: 
Net Income                                   $  424,961 (  83,639) 
 
ADJUSTMENTS TO RECONCILE NET INCOME TO 
  NET CASH PROVIDED BY OPERATING ACTIVITIES: 
Depreciation and amortization                    52,760    63,150 
Provision for losses on  
  contracts and interest receivable             143,313    26,209
Deferred Income                                ( 77,285) ( 23,040)
(Gain) Loss on Sales of Assets                    -0-       2,300 
Settlement of Long Term Debts                            ( 12,972)
 
CHANGES IN OPERATING ASSETS AND LIABILITIES: 
Increase Contracts Receivable                 ( 352,608) ( 11,371)
(Increase)Decrease Interest and  
    Dues receivable                             ( 2,222) (101,767)
Increase Prepaid Expenses &  
    Other Assets                              ( 169,180) ( 96,042)
Increase(Decrease) Accounts Payable              73,480    42,250 
Increase(Decrease) Accrued Expenses              19,960  ( 93,814)
                                             __________ __________ 
NET CASH USED IN OPERATING ACTIVITIES           113,179  (288,736)

CASH FLOWS FROM INVESTING ACTIVITIES: 
Principal Repayment of Notes Receivable           1,855     1,679 
Sale of Fixed Assets                               -0-      2,700 
Additions to property and equipment           (  48,462) ( 30,357)
                                             __________ _________ 
NET CASH FLOW FROM INVESTING ACTIVITIES       (  46,607) ( 25,978)

CASH FLOW FROM FINANCING ACTIVITIES: 
Proceeds from borrowing                          67,437   364,725 
Principal repayments on debts                (   45,713) (159,173)
Settlement of Debts                                              
                                            -----------  ----------
NET CASH FROM FINANCING ACTIVITIES               21,724   205,552

NET INCREASE (DECREASE) IN CASH                  88,296  (109,162) 
CASH, beginning of period                        16,913   189,282 
                                             __________ __________
CASH, end of period                           $ 105,209 $  80,120
                                             ========== ========= 
</TABLE>
<PAGE> 

 
                        QUALITY RESORTS OF AMERICA, INC. 
                              AND SUBSIDIARIES 
           NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS 
 
        
 
NOTE A - General 

   The condensed consolidated balance sheet and the condensed
consolidated statement of operations as of June 30, 1995, have been
audited, while the balance sheet and statement of operations for
the periods ended March 31, 1996, and March 31, 1995, are
unaudited.  In the opinion of management, all adjustments (which
include any normal recurring adjustments) necessary to present
fairly the financial position and results of operations for all
periods presented, have been made.   
 
   Certain information and footnote disclosures normally included
in financial statements prepared in accordance with generally
accepted accounting principles have been condensed or omitted.  The
results of operations for the nine-month periods ended March 31,
1996, and 1995 are not necessarily indicative of the operating
results for the full year.  

<PAGE>

                        MANAGEMENTS DISCUSSION AND ANALYSIS  
                              OR PLAN OF OPERATIONS 
 
Overview 
 
   The Company's revenues are derived primarily from membership
sales and resort operations.  Membership sales generally consist
of membership in Quality Resorts of America, Inc. (QRA), with
prices ranging from $1,995 to $3,995, and membership in its wholly
owned subsidiary, Club Rainbow Vacations, Inc. (CRV), with prices
ranging from $4,995 to $6,995.  For the fiscal year ended June 30,
1995, the Company sold 560 new memberships, of which 104 canceled
(18.6 percent), compared to fiscal year ended 1994, in which the
Company sold 513 new memberships with cancellations of 97 (18.9 
percent).  Resort operations consist of income from maintenance
dues, rental units, store sales, and storage income. 
 
Results of Operations 
 
   The following table sets forth for the nine months ended March
31, 1996, and March 31, 1995, the percentage of total sales
represented by items included in the Company's Statements of
Operations.   
<TABLE>
        
                                Mar 1996    Jun 1995     Mar 1995 
<S>                            <C>         <C>          <C> 
Revenues: 
Membership Sales                   55%         53%          36% 
Resort Operations                  38%         39%          51% 
Interest Income                     7%          8%          10% 
Other Income                        0%          0%           3% 
                                 _____       _____        _____ 
Total Revenues                    100%        100%         100% 
 
Expenses: 
Sales and Marketing                27%         29%          24% 
Resort Operations                  21%         27%          30% 
General and Administrative         22%         22%          28% 
Provision for Bad Debt              4%          3%           1% 
Interest                           14%         17%          21% 
                                 _____       _____        _____ 
Total Expenses                     88%      (  97%)      ( 104%)
 
Earnings(Loss) before Income  
Tax and Extraordinary Items        12%          3%         ( 4%)
 
Income Tax Provision                0%          0%           0% 
 
Extraordinary Items                 1%          0%           0% 
 
Net Income(Loss)                   13%          3%         ( 4%)
                                 =====       =====        ===== 
</TABLE>
 
The Company's strategy for growth is:   i) to open offsite sales
offices to expand its marketing area to areas outside of the
Resorts' marketing areas; and ii) to extend the number of resorts
available to its members by affiliating with other resorts not
owned by the Company, and establishing sales offices at these
resorts.   

<PAGE>
 
Membership Sales 
 
      For the nine-month period ended March 31, 1996, membership
sales increased from the same period of the prior year by $991,000
(117 percent), from $849,000 to $1,838,000.  This increase is
partially attributed to an upgrade product being offered to current
members that have not upgraded in the past.  This upgrade offers
family usage for a period of four years, a resale program that
becomes effective after a four year period, extended stays at the
Resorts, and a condominium package. For the nine months ended March
31, 1996, 152 members purchased upgrades for a total of $387,000. 
New membership sales increased by $591,000 (66 percent), from
$894,000 in 1995 to $1,485,000 in 1996. 
 
      The Company has contracted with Affiliated Resorts, Inc.
(ARI, a company owned by Robert R. Brindle, the Company's Board
Chairman) to sell CRV memberships at offsite locations.  An offsite
office was established at Golden Pond Resort (GPR, owned by
Affiliated Resorts, Inc.), located in the Greater Palm Springs
area.  For the nine-month period ended March 31, 1996, ARI
generated sales in the amount of $221,000.  Affiliated Resorts,
Inc., is responsible for all sales costs.  In exchange, the Company
pays ARI 50 percent sales commission on sales and 40 percent of
sales for CRV member usage of GPR.
 
      Marketing expenses increased to $889,000 (48 percent of
sales) in 1996 compared to $558,000 (66 percent of sales) in 1995,
an increase of $331,000.  The increase in expense is due to the
increase in sales. Commission expense increased from $255,000 (30
percent of sales) in 1995, to $490,000 (27 percent of sales) in
1996, an increase of $235,000.  Other sales expenses increased from
$303,000 (36 percent of sales) to $399,000 (22 percent of sales). 
The increase of other expenses is primarily attributed to an
increase in expenditures in the generation  of tours, such as
telemarketing payroll related expense, telephone expense, purchase
of leads, and exhibits and shows.
 
Resort Operations 
 
      Revenues generated from Resort Operations increased        
by  $76,000 (6 percent) over the same period in 1995.  Maintenance
dues increased by $42,000 and income from park activities increased
$34,000.  Expenses increased slightly to $713,000 in 1996 compared
to $707,000 in 1995. 
 

General and Administrative Expense 
 
      General and administrative expense increased from $643,000
in 1995 to $731,000 in 1996 (an increase of 14 percent).  This is
attributed in part to an increase in collection services in the
amount of $24,000.  Postage and office supply expense increase by
$20,000 over the prior year as the Company had completed the
transfer of the member billing from an outside service to its own
system in the summer of 1995.  Payroll and payroll expense increase
by $50,000 due to increase in personnel. 
 
Extraordinary Items 
 
      The Company obtained approval from the State of California
Department of Forestry to harvest timber from 110 acres at Redwood
Trails Resort in Northern California.   Income in the amount of
$106,000 was generated in the Fall of 1995 from the harvesting of
timber at a cost of $71,000.  The harvesting was suspended for the
winter with plans to resume in the spring.  The plan also calls for
the replanting of the area harvested.   

<PAGE> 
 
Liquidity and Capital Resources 
 
      The Company experiences its most significant demand for
working capital between May and October.  During these months,
operating and sales expenses increase significantly.  Because this
time represents the peak usage of the campgrounds, it requires
hiring seasonal workers and increasing maintenance and operating
expenses.  These months are also the months of the most active
sales efforts, and, accordingly, sales expenses increase
significantly as well. 
 
      The Company was approved for a  Small Business Administration
Disaster Loan in July 1995, for repairs to Klamath Cove Resort,
which sustained damage from winter storms. The loan is a three year
loan at 8 percent interest.  The loan was approved for the amount
of $281,000, secured by personal guarantees from Robert R. Brindle
and Robert M. Brindle, and by a trust deed on River Grove Resort. 
The Company's estimation of damages amounted to a much lower amount
and the loan amount has been reduced to $90,000.  The Company has
received $55,000 of the loan amount for work completed to date. 
The permitting process is expected to be completed in August, 1996,
to allow for the completion of repairs.
    
      The note receivable from the sale of Westside Resort has been
reclassified to current maturities as it was due to be paid off by
November 1, 1996 under the terms of the sale of the property.  
The note was in default and the Company foreclosed.  The sale date
was set for December 5, 1995.  However, the mortgagees filed for
protection in the bankruptcy courts on December 4, 1995.  The plan
they approved by the bankruptcy court calls for a contract for the
sale of the property be submitted to the court by September 19,
1996, with the close of escrow by December 31, 1996.  If the sale
does not occur, the mortgagees have seven days to cure the default. 
If the default is not cured, the foreclosure will be allowed to
proceed.  
  
      Current maturities of long term debt decreased by $489,000 
due to the renewal of the secured loans on Klamath Cove Resort. 
These notes are secured by individual deeds of trust at interest
rates between 12 percent and 15 percent, interest only payments,
primarily maturing in August 2001.  
 

<PAGE>


                              SIGNATURES 
 
 
 
      Pursuant to the requirements of the Securities Exchange Act
of 1934, the registrant has caused this report to be signed on its
behalf by the undersigned thereunto duly authorized. 
 
 
                              QUALITY RESORTS OF AMERICA, INC. 
 
 
 
Dated: August 1, 1996                Susan Bienias               
               
                     
                                     Susan Bienias 
                                     Chief Financial Officer 
 
 


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JUN-30-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                             105
<SECURITIES>                                         0
<RECEIVABLES>                                     4136
<ALLOWANCES>                                       892
<INVENTORY>                                          0
<CURRENT-ASSETS>                                   455
<PP&E>                                            6779
<DEPRECIATION>                                    4094
<TOTAL-ASSETS>                                    6490
<CURRENT-LIABILITIES>                             1661
<BONDS>                                           4851
<COMMON>                                          2515
                                0
                                          0
<OTHER-SE>                                      (2272)
<TOTAL-LIABILITY-AND-EQUITY>                      6490
<SALES>                                           3099
<TOTAL-REVENUES>                                  3349
<CGS>                                              889
<TOTAL-COSTS>                                     1602
<OTHER-EXPENSES>                                   731
<LOSS-PROVISION>                                   143
<INTEREST-EXPENSE>                                 478
<INCOME-PRETAX>                                    394
<INCOME-TAX>                                         2
<INCOME-CONTINUING>                                392
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                     33
<CHANGES>                                            0
<NET-INCOME>                                       425
<EPS-PRIMARY>                                      .13
<EPS-DILUTED>                                      .13
        

</TABLE>


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