RURBAN FINANCIAL CORP
PRE 14A, 1996-03-01
STATE COMMERCIAL BANKS
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                           SCHEDULE 14A INFORMATION
               Proxy Statement Pursuant to Section 14(a) of the
                        Securities Exchange Act of 1934
                               (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[X]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted by
      Rule 14a-6(e)(2))
[ ]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to ss.240.14a-11(c)
      or ss.240.14a-12



                            RURBAN FINANCIAL CORP.
             ----------------------------------------------------
               (Name of Registrant as Specified in its Charter)

- --------------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  $125 per Exchange Act Rules 0-11(c)(1)(ii),  14a-6(i)(1),  14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A.

[ ]  $500 per each party to the  controversy  pursuant  to  Exchange  Act Rule
     14a-6(i)(3).

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

      (1)  Title of each class of securities to which transaction applies:
           _____________________________________________________________________

      (2)  Aggregate number of securities to which transaction applies:
           _____________________________________________________________________

      (3)  Per unit price or other  underlying  value of transaction  computed
           pursuant to  Exchange  Act Rule 0-11 (Set forth the amount on which
           the filing fee is calculated and state how it was determined):
           _____________________________________________________________________

      (4)  Proposed maximum aggregate value of transaction:_____________________
      (5)  Total fee paid:______________________________________________________

[ ]  Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
Rule  0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously.  Identify the previous filing by registration statement number, or
the Form or Schedule and the date of its filing.

      (1)  Amount Previously Paid:______________________________________________
      (2)  Form, Schedule or Registration Statement No.:________________________
      (3)  Filing Party:________________________________________________________
      (4)  Date Filed:__________________________________________________________

<PAGE>

                            RURBAN FINANCIAL CORP.
                              401 Clinton Street
                             Defiance, Ohio 43512
                                (419) 783-8950

                          ---------------------------

                   NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                         ---------------------------


                                                                Defiance, Ohio
                                                                March 21, 1996

To the Shareholders of
Rurban Financial Corp.:

      NOTICE IS HEREBY GIVEN that the Annual Meeting of the Shareholders  (the
"Annual  Meeting") of Rurban  Financial  Corp. (the "Company") will be held at
the offices of The State Bank and Trust Company, 401 Clinton Street, Defiance,
Ohio, on Monday,  April 22, 1996, at 7:00 p.m.,  local time, for the following
purposes:

      1.    To elect three directors to serve for terms of three years each.

      2.    To  consider  and vote upon a proposal  to adopt an  amendment  to
            Article  FOURTH of the  Company's  Amended  Articles  which  would
            increase  the  authorized  number of common  shares,  without  par
            value, of the Company from 5,000,000 to 10,000,000 common shares.

      3.    To transact  such other  business as may properly  come before the
            Annual Meeting and any adjournment(s) thereof.

      Shareholders  of record at the close of business on March 1, 1996,  will
be entitled to receive  notice of, and to vote at, the Annual  Meeting and any
adjournment(s) thereof.

      You are cordially invited to attend the Annual Meeting. The vote of each
shareholder is important,  whatever the number of common shares held.  Whether
or not you plan to attend the Annual  Meeting,  please  sign,  date and return
your proxy  promptly in the  enclosed  envelope.  Should you attend the Annual
Meeting,  you may  revoke  your proxy and vote in  person.  ATTENDANCE  AT THE
ANNUAL MEETING WILL NOT, IN AND OF ITSELF, CONSTITUTE REVOCATION OF A PROXY.

                                    By Order of the Board of Directors,


                                    David E. Manz, Secretary

<PAGE>

                            RURBAN FINANCIAL CORP.

                              401 Clinton Street
                             Defiance, Ohio 43512
                                (419) 783-8950

                                PROXY STATEMENT

      This Proxy  Statement  and the  accompanying  proxy are being  mailed to
shareholders of Rurban  Financial  Corp., an Ohio corporation (the "Company"),
on or about March 21, 1996, in connection with the  solicitation of proxies by
the  Board of  Directors  of the  Company  for use at the  Annual  Meeting  of
Shareholders  of the  Company  (the  "Annual  Meeting")  called  to be held on
Monday,  April 22, 1996, or at any adjournment(s)  thereof. The Annual Meeting
will be held at 7:00 p.m.,  local  time,  at the offices of The State Bank and
Trust Company, 401 Clinton Street, Defiance, Ohio.

      The Company has six wholly-owned  subsidiaries.  They include: The State
Bank and Trust Company,  Defiance,  Ohio ("State  Bank");  The Peoples Banking
Company,  Findlay,  Ohio ("Peoples Bank");  The First National Bank of Ottawa,
Ottawa, Ohio ("Ottawa"); The Citizens Savings Bank Company,  Pemberville, Ohio
("Citizens");  Rurbanc Data Services,  Inc., Defiance,  Ohio ("Rurbanc");  and
Rurban Life Insurance Company, Defiance, Ohio ("Rurban Life").

      A proxy for use at the Annual Meeting  accompanies  this Proxy Statement
and is solicited by the Board of Directors of the Company.  A  shareholder  of
the Company may use his proxy if he is unable to attend the Annual  Meeting in
person or  wishes to have his  common  shares  voted by proxy  even if he does
attend the Annual Meeting.  Without  affecting any vote previously  taken, any
shareholder  executing a proxy may revoke it at any time before it is voted by
filing with the  Secretary of the  Company,  at the address of the Company set
forth on the  cover  page of this  Proxy  Statement,  written  notice  of such
revocation;  by executing a later-dated proxy which is received by the Company
prior to the Annual  Meeting;  or by attending  the Annual  Meeting and giving
notice of such  revocation in person.  Attendance  at the Annual  Meeting will
not, in and of itself, constitute revocation of a proxy.

      Only  shareholders  of the Company of record at the close of business on
March l, 1996 (the "Record  Date") are  entitled to receive  notice of, and to
vote at, the Annual Meeting and any  adjournment(s)  thereof.  At the close of
business on the Record Date,  2,184,378  common  shares were  outstanding  and
entitled to vote. Each common share of the Company entitles the holder thereof
to one vote on each  matter to be  submitted  to  shareholders  at the  Annual
Meeting.  A quorum for the Annual  Meeting  is a majority  of the  outstanding
common shares.

      Common  shares  represented  by signed  proxies that are returned to the
Company will be counted  toward the quorum in all matters even though they are
marked  "Abstain,"  "Against"  or "Withhold  Authority"  on one or more or all
matters  or they  are  not  marked  at  all.  Broker/dealers  who  hold  their
customers' common shares in street name may, under the applicable rules of the
self-regulatory  organizations of which the broker/dealers  are members,  sign
and submit  proxies for such common  shares and may vote such common shares on
routine matters,  which,  under such rules,  typically include the election of
directors,  but  broker/dealers  may not  vote  such  common  shares  on other
matters,  which typically include  amendments to the articles of incorporation
of a corporation and the approval of certain stock compensation plans, without
specific  instructions from the customer who owns such common shares.  Proxies
signed and  submitted by  broker/dealers  which have not been voted on certain
matters as  described  in the  previous  sentence  are  referred  to as broker
non-votes. Such proxies count toward the establishment of a quorum. The effect
of an abstention or broker non-vote on the proposal to amend Article FOURTH of
the Company's Amended Articles is the same as a "no" vote.

      If written notice is given by any  shareholder to the President,  a Vice
President or the  Secretary of the Company,  not less than 48 hours before the
Annual Meeting,  that the shareholder desires that the voting for the election
of  directors  be  cumulative,  and if an  announcement  of the giving of such
notice is made upon the  convening  of the Annual  Meeting by the  Chairman or
Secretary  or by or on behalf of the  shareholder  giving  such  notice,  each
shareholder  will have the right to cumulate such voting power as he possesses
in voting for directors.  If cumulative  voting is invoked,  each  shareholder
will have votes equal to the number of directors to be elected,  multiplied by
the number of common  shares owned by him, and will be entitled to  distribute
his votes among the candidates as he sees fit. Should any shareholder exercise
his right to cause the vote on the election of directors to be cumulative, the
enclosed  proxy  would grant  discretionary  authority  to the  proxies  named
therein  to  cumulate  votes  and to  distribute  such  votes  to one or  more
candidates as they see fit.

      The Company  will bear the costs of  preparing  and  mailing  this Proxy
Statement,  the  accompanying  proxy and any other  related  materials and all
other costs incurred in connection with the  solicitation of proxies on behalf
of the  Board  of  Directors.  Proxies  will be  solicited  by mail and may be
further solicited, for no additional compensation,  by officers,  directors or
employees of the Company and its subsidiaries by further mailing, by telephone
or by personal  contact.  The Company will also pay the  standard  charges and
expenses of brokerage houses, voting trustees,  banks,  associations and other
custodians,  nominees and fiduciaries, who are record holders of common shares
not beneficially owned by them, for forwarding such materials to and obtaining
proxies from the beneficial owners of such common shares.

      The Annual Report to the Shareholders of the Company for the fiscal year
ended December 31, 1995 (the "1995 fiscal year") is enclosed herewith.


                         SECURITY OWNERSHIP OF CERTAIN
                       BENEFICIAL OWNERS AND MANAGEMENT

      The  following  table  sets  forth,  as  of  the  Record  Date,  certain
information  concerning the beneficial  ownership of common shares by the only
person  known  by  the  Company  to  beneficially  own  more  than  5% of  the
outstanding common shares:

       Name and Address of        Amount and Nature of          Percent of
          Beneficial Owner      Beneficial Ownership (1)        Class (2)
       -------------------      ------------------------        ----------
       Thomas E. Sheidler
       P.O. Box 325
       Ottawa, Ohio  45875             188,798 (3)                 8.6%

- ---------------

(1)   Unless  otherwise  noted,  the  beneficial  owner  has sole  voting  and
      investment  power with respect to all of the common shares  reflected in
      the table. All fractional common shares have been rounded to the nearest
      whole common share.

(2)   The percent of class is based upon 2,184,378  common shares  outstanding
      on the Record Date.

(3)   Includes  9,456  common  shares held by the wife of Mr.  Sheidler and an
      aggregate of 51,756 common shares held by a custodian for Mr. Sheidler's
      two  daughters.  Mr.  Sheidler  has no voting or  investment  power with
      respect to any of these common shares.

      The  following  table  sets  forth,  as  of  the  Record  Date,  certain
information  concerning  the  beneficial  ownership  of common  shares by each
director of the Company,  by each person  nominated for election as a director
of the  Company,  by each  of the  executive  officers  named  in the  Summary
Compensation  Table and by all current executive officers and directors of the
Company as a group:

           Name of                 Amount and Nature of          Percent of
      Beneficial Owner           Beneficial Ownership (1)        Class (2)
    --------------------         ------------------------      -----------
Richard C. Burrows                       20,368 (3)                 (4)
John R. Compo                            14,990                     (4)
John Fahl                                    25                     (4)
Robert A. Fawcett, Jr.                    1,206                     (4)
Richard Z. Graham                         2,539 (5)                 (4)
David E. Manz                             9,287 (6)                 (4)
John H. Moore                             8,008 (7)                 (4)
Merlin W. Mygrant                         5,608 (8)                 (4)
Steven D. VanDemark                         230 (9)                 (4)
J. Michael Walz, D.D.S.                   2,390 (10)                (4)
Thomas C. Williams                          100                     (4)
All current executive
  officers and directors
  as a group (12 persons)                85,238 (11)                3.9%
  (12 persons)

- ----------------

(1)   See Note (1) to preceding table.

(2)   See Note (2) to preceding table.

(3)   Includes 15,052 common shares allocated to the account of Mr. Burrows in
      the ESOP, as to which he exercises voting and investment power and 5,316
      held in the Richard C.  Burrows  Trust with respect to which he has sole
      voting and investment  power.  Does not include 2,976 common shares held
      in a trust for the  benefit  of the wife of Mr.  Burrows as to which she
      exercises sole voting and investment power.

(4)   Reflects  ownership of less than 1% of the outstanding  common shares of
      the Company.

(5)   Does not include  15,979 common  shares held by the wife of Mr.  Graham.
      Mr. Graham  exercises  no voting or  investment  power  with  respect to
      these common shares.

(6)   Includes 9,287 common shares allocated to the account of Mr. Manz in the
      ESOP, as to which he exercises  voting and  investment  power.  Does not
      include  606 common  shares held by the wife of Mr. Manz as to which she
      exercises sole voting and investment power.

(7)   Includes  6,628 common shares held jointly by Mr. Moore and his wife, as
      to which he exercises shared voting and investment power.

(8)   Includes 5,608 common shares held in the Merlin W. Mygrant Trust,  as to
      which Mr. Mygrant exercises sole voting and investment power.

(9)   Includes 230 common  shares held jointly by Mr.  VanDemark and his wife,
      as to which he exercises shared voting and investment power.

(10)  Does not include 90 common  shares held in an IRA for the benefit of the
      wife of Dr. Walz, as to which she exercises  sole voting and  investment
      power. Includes 230 common shares held jointly by Dr. Walz and his wife,
      as to which Dr. Walz exercises  shared voting and investment  power, and
      2,160 common shares held in the Krouse Evans Inc.  Profit  Sharing Plan,
      as to which Dr. Walz exercises  shared voting and investment  power with
      the Trust Department of State Bank.

(11)  Includes common shares jointly held by executive  officers and directors
      and other  persons.  Also  includes an aggregate of 41,681 common shares
      allocated  to the  respective  accounts  of  executive  officers  of the
      Company in the ESOP.  Does not include  common  shares held by wives and
      children of executive officers and directors.

      To the  Company's  knowledge,  based solely on a review of the copies of
the reports furnished to the Company and written representations that no other
reports were  required  during the 1995 fiscal year,  all filing  requirements
applicable  to  officers,  directors  and  owners  of  more  than  10%  of the
outstanding common shares of the Company under Section 16(a) of the Securities
Exchange Act in 1934, as amended (the  "Exchange  Act"),  were complied  with;
except  that Dr.  Walz,  a  director  of the  Company,  filed  late one report
covering two transactions.


                             ELECTION OF DIRECTORS

      In accordance  with Article FIFTH of the Amended  Articles,  as amended,
and  Section  2.02 of the  Regulations,  as  amended,  of the  Company,  three
directors  are to be elected  for terms of three  years  each and until  their
respective  successors are elected and  qualified.  It is the intention of the
persons named in the accompanying  proxy to vote the common shares represented
by the proxies received  pursuant to this  solicitation for the nominees named
below who have been  designated  by the Board of Directors,  unless  otherwise
instructed on the proxy.

      The following  table gives certain  information  concerning each nominee
for election as a director of the Company.  Unless otherwise  indicated,  each
person has held his principal occupation for more than five years.


<PAGE>

                                                      
                            Position(s) Held         
                                with the             
                             Company and its       Director of the 
                              Subsidiaries             Company       Nominee
                              and Principal         Continuously     for Term
Nominee             Age       Occupation(s)            Since        Expiring In
________________________________________________________________________________
                                                    
John R. Compo       51     Chairman of Board and        1987           1999
                           President of Compo
                           Corporation, Defiance,
                           Ohio, an automotive parts
                           manufacturer; Director of
                           State Bank and of Rurban
                           Life.

John Fahl           59     President, Tire                --           1999
                           Operations, since 1994,
                           Vice President from 1978
                           to 1994, and a Director,
                           of Cooper Tire & Rubber
                           Company, Findlay, Ohio,
                           a tire and rubber
                           manufacturing company;
                           Director of Peoples Bank.

Robert A.
 Fawcett, Jr.       54     Secretary since January       1992          1999
                           1, 1996, Treasurer during
                           1995, and President
                           during 1994, of Fawcett,
                           Lammon, Recker and
                           Associates, Inc., Ottawa,
                           Ohio, a general insurance
                           agency; President of
                           Fawcett Insurance Agency,
                           Inc., Ottawa, Ohio, a
                           general insurance agency,
                           from 1979 to 1993;
                           Director of Ottawa.


      While it is contemplated  that all nominees will stand for election,  if
one or more of the  nominees  at the  time of the  Annual  Meeting  should  be
unavailable  or unable to serve as a candidate  for  election as a director of
the Company,  the proxies  reserve full  discretion  to vote the common shares
represented by the proxies for the election of the remaining  nominees and any
substitute  nominee(s)  designated  by the  Board of  Directors.  The Board of
Directors  knows of no reason why any of the  above-mentioned  persons will be
unavailable or unable to serve if elected to the Board. Under Ohio law and the
Company's  Regulations,  the three nominees  receiving the greatest  number of
votes will be elected as directors.

      The following  table gives certain  information  concerning  the current
directors whose terms will continue after the Annual Meeting. Unless otherwise
indicated,  each person has held his principal  occupation  for more than five
years.

<PAGE>
                                                      
                               Position(s) Held         
                                   with the             
                                Company and its       Director of the 
                                 Subsidiaries             Company        Term
                                 and Principal         Continuously     Expires
Name                   Age       Occupation(s)            Since           In
________________________________________________________________________________
                                                    
Richard Z. Graham      66    Vice Chairman and Chief       1984          1997
                             Executive Officer of
                             Brown's Bakery, Inc.,
                             Defiance, Ohio, a
                             wholesale bakery; Chief
                             Executive Officer of
                             Grandma Emilie Brown,
                             Inc., Defiance, Ohio, a
                             sales company for garlic
                             breads and rolls, founded
                             in 1992.

John H. Moore          69    Proprietor and President      1986          1997
                             of Moore's Clothing,
                             Paulding, Ohio, a men's
                             retail clothing store;
                             Director of State Bank.

J. Michael Walz,       52    General Dentist in            1992          1997
D.D.S.                       Defiance, Ohio; Director
                             of State Bank.

Thomas C. Williams     47    President and Chief           1995          1997
                             Executive Officer of the
                             Company and of State Bank
                             since June, 1995;
                             President of FirstMerit
                             Bank, FSB, Clearwater,
                             Florida, from 1994 to
                             June, 1995; Senior Vice
                             President and Managing
                             Officer of the Northern
                             Region of The First
                             National Bank of Ohio,
                             Cleveland, Ohio, from 1990
                             to 1994; Director of State
                             Bank and of Rurbanc.

Richard C. Burrows     65    Vice Chairman of the Board    1983          1998
                             of the Company and of
                             State Bank since June,
                             1995; President and Chief
                             Executive Officer of the
                             Company and of State Bank
                             from 1985 to June, 1995;
                             Chairman of the Board and
                             a Director of Rurbanc and
                             of Rurban Life; Director
                             of State Bank.

David E. Manz          46    Executive Vice President,     1990          1998
                             Secretary and Treasurer
                             since 1992, Chief
                             Financial Officer since
                             1990, and Vice President
                             from 1990 to 1992, of the
                             Company; President, Chief
                             Executive Officer and a
                             Director of Rurbanc;
                             Executive Vice President
                             since 1992, Senior Vice
                             President from 1991 to
                             1992, and Vice President
                             from 1983 to 1991, of
                             State Bank.

Steven D. VanDemark    43    General Manager of            1991          1998
                             Defiance Publishing
                             Company, Defiance, Ohio, a
                             newspaper publisher;
                             Chairman of the Board of
                             the Company since 1992;
                             Chairman of the Board and
                             a Director of State Bank.

      There are no family  relationships among any of the directors,  nominees
for election as directors and executive officers of the Company.

      The Board of  Directors  of the  Company  held a total of nine  meetings
during the Company's 1995 fiscal year. Each incumbent director attended 75% or
more of the  aggregate  of the total  number of meetings  held by the Board of
Directors  during the period he served as a director  and the total  number of
meetings  held by all  committees of the Board of Directors on which he served
during the period he served.

      The Board of Directors of the Company has an Audit  Committee  comprised
of Richard Z. Graham, John H. Moore and Merlin W. Mygrant. The function of the
Audit Committee is to review the adequacy of the Company's  system of internal
controls,  to investigate  the scope and adequacy of the work of the Company's
independent  auditors  and to  recommend  to the Board of  Directors a firm of
accountants  to  serve  as  the  Company's  independent  auditors.  The  Audit
Committee met three times during the l995 fiscal year.

      The Board of Directors of the Company also has a Compensation  Committee
comprised of John R. Compo, Robert A. Fawcett, Jr., Steven D. VanDemark and J.
Michael Walz,  D.D.S. The function of the Compensation  Committee is to review
and recommend to the Board of Directors of the Company the  salaries,  bonuses
and  other  cash  compensation  to be paid to,  and the other  benefits  to be
received by, the  employees  of the Company,  who  currently  include  Messrs.
Williams and Manz and four other officers (who are not executive  officers) of
the Company and also included Mr.  Burrows until his retirement as an employee
of the Company as of December  31,  1995.  During the 1995  fiscal  year,  the
Compensation  Committee  also served as a search  committee for a successor to
Richard C. Burrows as President  and Chief  Executive  Officer of the Company.
The  Compensation  Committee  met a total of  thirteen  times  during the l995
fiscal  year,  twelve of which  were in its  capacity  as a search  committee.
Although  Richard C. Burrows,  David E. Manz and Thomas C.  Williams  attended
various meetings of the  Compensation  Committee at the request of the members
of  that  Committee  during  the  1995  fiscal  year,  they  did  not  vote on
compensation matters brought before the Compensation Committee.

      The Board of Directors does not have a standing nominating  committee or
a committee performing similar functions.

<PAGE>

                       TRANSACTIONS INVOLVING MANAGEMENT

      During the  Company's  1995 fiscal year,  its  subsidiaries  State Bank,
Peoples Bank,  Ottawa and Citizens entered into banking  transactions,  in the
ordinary  course  of  their  respective  businesses,  with  certain  executive
officers and directors of the Company (including certain executive officers of
the  Company's   subsidiaries),   members  of  their  immediate  families  and
corporations or organizations  with which they are affiliated.  It is expected
that similar banking transactions will be entered into in the future. Loans to
such persons have been made on  substantially  the same terms,  including  the
interest rate charged and collateral required, as those prevailing at the time
for comparable  transactions  with persons not affiliated  with the Company or
its subsidiaries. These loans have been, and are presently, subject to no more
than a normal  risk of  uncollectibility  and  present  no  other  unfavorable
features.  The amount of loans (aggregating  $60,000 or more to any one party)
to  directors  and  executive  officers  of  the  Company  (including  certain
executive  officers of the Company's  subsidiaries)  and their associates as a
group at December 31, 1995, was $325,325.  As of the date hereof,  all of such
loans were performing loans.


         COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

      Steven D. VanDemark,  who is Chairman of the Board of the Company,  is a
member of the Compensation Committee of the Company's Board of Directors.

      Thomas C.  Williams  and David E.  Manz are the only  current  executive
officers  of the  Company  who  received  compensation  from the  Company  for
services  rendered  during the 1995 fiscal year as  executive  officers of the
Company.  In  addition,  Richard  C.  Burrows  served as  President  and Chief
Executive  Officer of the Company until June 12, 1995,  and has served as Vice
Chairman of the Board since that date and has received  compensation  from the
Company for such services.  The other  executive  officers of the Company were
paid by State Bank for  services  rendered in their  capacities  as  executive
officers  of the  Company  and of  State  Bank.  Mr.  Williams,  who has  been
President and Chief  Executive  Officer of the Company and of State Bank since
June 12, 1995, Mr. Burrows,  who was President and Chief Executive  Officer of
the  Company and of State Bank from 1985 until June 12, 1995 and has been Vice
Chairman of the Board of the  Company  and of State Bank since that date,  and
Mr. Manz, who is Executive Vice President,  Chief Financial Officer, Secretary
and  Treasurer  of the Company and  Executive  Vice  President  of State Bank,
participated in deliberations concerning compensation of executive officers of
State Bank during the 1995 fiscal year.


                       REPORT ON EXECUTIVE COMPENSATION

      NOTWITHSTANDING  ANYTHING  TO  THE  CONTRARY  SET  FORTH  IN  ANY OF THE
COMPANY'S  PREVIOUS  FILINGS UNDER THE SECURITIES ACT OF 1933, AS AMENDED,  OR
THE EXCHANGE ACT, THAT MIGHT INCORPORATE FUTURE FILINGS,  INCLUDING THIS PROXY
STATEMENT,  IN WHOLE OR IN PART,  THIS  REPORT AND THE  PERFORMANCE  GRAPH SET
FORTH ON PAGES 15 AND 16 SHALL NOT BE  INCORPORATED BY REFERENCE INTO ANY SUCH
FILINGS.

      The  Compensation  Committee  of the  Company's  Board of  Directors  is
comprised of three outside directors and Steven D. VanDemark,  Chairman of the
Board of the Company. The Compensation Committee reviews and recommends to the
full Board the salaries,  bonuses and other cash  compensation  to be paid to,
and the other benefits to be received by, the employees of the Company. During
1995, no compensation decisions by the Compensation Committee were modified or
rejected in any material  way by the full Board.  During the 1995 fiscal year,
the  Compensation  Committee also served as a search committee for a successor
to Richard C. Burrows as President and Chief Executive Officer of the Company.
Although  Richard C. Burrows,  David E. Manz and Thomas C.  Williams  attended
various meetings of the  Compensation  Committee at the request of the members
of  that  Committee  during  the  1995  fiscal  year,  they  did  not  vote on
compensation matters brought before the Compensation Committee.

      Richard C. Burrows and David E. Manz were the only executive officers of
the Company who received  compensation  from the Company for services rendered
as executive  officers of the Company  during the 1995 fiscal  year.  Although
decisions  with  respect  to the  compensation  to be  received  by  Thomas C.
Williams during the 1995 fiscal year were made by the  Compensation  Committee
of the Company's  Board of  Directors,  he received his salary with respect to
services  rendered as President and Chief Executive Officer of the Company and
of State Bank during the 1995 fiscal year from State Bank.  Beginning with the
1996  fiscal  year,  all of Mr.  Williams'  compensation  will  be paid by the
Company.  The remaining  executive  officers of the Company were paid by State
Bank for services  rendered in their  capacities as executive  officers of the
Company and of State Bank.

COMPENSATION POLICIES TOWARD EXECUTIVE OFFICERS

      In determining  the  compensation  of the employees of the Company,  the
Compensation  Committee has sought to create a compensation program that links
compensation  to  financial  performance,   rewards  above-average   corporate
performance and recognizes  individual  contributions and achievements.  There
are two components of the annual cash  compensation  program for the employees
of the  Company:  (1) a base  salary  component;  and (2) an  incentive  bonus
component  payable under the Rurban  Financial Corp.  Bonus Plan (the "Company
Bonus  Plan")  which  directly  links  the  bonus to be paid to the  financial
performance of the Company.

      In determining the compensation of its executive officers,  the Board of
Directors of State Bank has also sought to create a compensation  program that
links compensation to financial performance,  rewards above-average  corporate
performance,  recognizes individual contributions and achievements and assists
State Bank in attracting and retaining outstanding  executive officers.  There
are two components of the annual cash  compensation  program for the executive
officers of State  Bank:  (1) a base salary  component;  and (2) an  incentive
bonus component payable under the State Bank Incentive Compensation Plan which
directly links the bonus to be paid to State Bank's financial performance.

SALARIES

      The   Compensation   Committee  of  the  Company's  Board  of  Directors
determines  the base salaries to be paid to the employees of the Company based
upon an overall  evaluation  of a number of factors,  including  a  subjective
evaluation of  individual  performance,  contributions  to the Company and its
subsidiaries,  and  experience;  and how  the  Company's  compensation  of the
employees of the Company  compares to executive  compensation  of  individuals
holding comparable positions with bank holding companies of similar asset size
(between $300 million and $500  million).  This  comparative  group is not the
same group of bank holding companies as the bank holding companies included in
the "NASDAQ Bank Stock" index  within the  Performance  Graph since not all of
the bank holding  companies of comparable asset size to the Company have their
shares traded on NASDAQ.  None of the  above-described  factors are assigned a
specific  weighting when consideration is given to the setting of the salaries
of the employees of the Company.

      Each year, the Board of Directors of State Bank  determines a percentage
increase in the  aggregate  amount of base salaries to be paid to the officers
and employees of State Bank. The individual salaries of the executive officers
of State Bank are determined  based upon an overall  evaluation of a number of
factors,   including  a  subjective  evaluation  of  individual   performance,
contributions  to  the  subsidiary  and  experience;   and  how  State  Bank's
compensation of its executive officers compares to compensation of individuals
holding  comparable  positions  with banks of similar asset size (between $100
million and $300  million).  This  comparative  group is not the same group of
banks as the banks  included  in the  "NASDAQ  Bank  Stock"  index  within the
Performance Graph since not all of the banks of comparable asset size to State
Bank have their shares traded on NASDAQ. None of the  above-described  factors
are assigned a specific  weighting when  consideration is given to the setting
of the salaries of the individual officers.

      The salary paid in 1995 to Mr.  Burrows in his  capacities  as President
and Chief  Executive  Officer  (until June 12,  1995) and an employee and Vice
Chairman (since June 12, 1995) of the Company was approved by the Compensation
Committee  in  December,  1993,  and was the same as his  salary  in 1994.  In
setting  Mr.  Burrows'  salary  for 1995 at the same  level as for  1994,  the
Compensation   Committee  took  into   consideration  Mr.  Burrows'  announced
intention to resign his positions as an executive  officer and employee of the
Company  effective  as of December  31, 1995 and the fact that the Company and
Mr. Burrows had entered into a Salary  Continuation  Agreement on December 15,
1994  providing for the receipt by Mr.  Burrows of an annual  benefit equal to
15% of his  salary  for a period of 15 years  following  his  retirement.  See
"COMPENSATION  OF  EXECUTIVE  OFFICERS AND  DIRECTORS  -- Salary  Continuation
Agreements."

      The salary paid to Mr. Williams for services  rendered in his capacities
as  President  and Chief  Executive  Officer of the  Company and of State Bank
during the 1995 fiscal  year was  approved by the  Compensation  Committee  in
June, 1995, and represented,  on an annualized  basis, a 25% increase over the
salary paid to Mr. Burrows with respect to the 1995 fiscal year. Mr. Williams'
salary was determined based upon a subjective evaluation of his experience and
the future contributions he may make to the Company and its subsidiaries.  The
Compensation Committee also considered the fact that the salary which had been
paid to Mr. Burrows during the 1995 fiscal year represented the low end of the
range of salaries paid to chief executive  officers of bank holding  companies
of similar  asset size (between  $300 million and $500  million).  None of the
foregoing  factors was assigned a specific  weighting when  consideration  was
given to the setting of Mr.
Williams' salary.

BONUS PLANS

      The  Company  Bonus  Plan has two  options  for  determining  the amount
payable  thereunder  and the Company  will pay bonuses  pursuant to the option
which  results in the  greater  amount of bonuses.  If the  Company  makes its
budget for a fiscal year, a bonus in the amount of $25,000 will be paid to the
Chief  Executive  Officer and a bonus in the amount of $15,000 will be paid to
the Executive Vice President.  In addition,  bonuses in an aggregate amount of
up to $10,000 may be paid to the  remaining  employees of the Company with the
amount, if any, of each bonus determined by the Chief Executive Officer of the
Company in his sole discretion.  Alternatively, if the Company has a return on
average assets ("ROAA") greater than the average ROAA of all U.S. bank holding
companies of similar asset size ($300 million to $500  million),  based on the
ROAA of such bank  holding  companies  published  in the Federal  Reserve Bank
Holding Company  Performance  Report, 30% of the amount by which the Company's
ROAA exceeds that of these peer bank holding companies will be paid out in the
following  manner:  (1) the Chief  Executive  Officer and the  Executive  Vice
President of the Company will receive 50% and 35%, respectively, of the amount
available  for  bonuses,  subject to a limit of 75% of their  respective  base
salaries;  and (2) bonuses in an  aggregate  amount of up to 15% of the amount
available  for bonuses may be paid to the  remaining  employees of the Company
with the amount, if any, of each bonus to be determined by the Chief Executive
Officer of the Company in his sole discretion.  The time period over which the
determination  is made of the  amount,  if any,  of  bonuses to be paid is the
fiscal year of the Company.  The determination of the amounts of bonuses to be
paid and the payment of such  bonuses is made during the first  quarter of the
next fiscal year. Each of Messrs. Burrows and Williams will be paid a bonus in
the amount of $25,000  under the Company  Bonus Plan with  respect to the 1995
fiscal year.

      In 1977,  the Board of  Directors  of State Bank  adopted  an  incentive
compensation  plan (the  "State  Bank  Incentive  Compensation  Plan") for its
officers.  With  respect to the 1995  fiscal  year,  the State Bank  Incentive
Compensation   Plan  had  two  options  for  determining  the  amount  payable
thereunder  and State  Bank will pay  bonuses  pursuant  to the  option  which
results in the greater  amount of bonuses.  If State Bank makes its budget for
the fiscal year, officers of State Bank will be paid in the aggregate $75,000.
Alternatively, officers of State Bank will be paid in the aggregate 20% of the
amount by which the  before-tax  profits  of State  Bank  exceed  the  average
before-tax  profits of banks of similar  asset size  (between $100 million and
$300  million)  nationally  (based  on the  return on  assets  for such  banks
published in the Federal Reserve Uniform Bank Performance Report). The amount,
if  any,  of the  bonus  to be  received  by each  officer  of  State  Bank is
determined  by  the  Chief  Executive  Officer  of  State  Bank  in  his  sole
discretion.  The time  period  over  which  the  determination  is made of the
amount,  if any, of  incentive  compensation  to be paid is the fiscal year of
State Bank. The  determination  of the amount of incentive  compensation to be
paid and the payment of such incentive  compensation  is made during the first
two quarters of the next fiscal year. As of the date of this Proxy  Statement,
the amounts of the bonuses,  if any, to be paid to  executive  officers of the
Company who  participate  in the State Bank Incentive  Compensation  Plan with
respect to the 1995 fiscal  year has not been  determined.  Messrs.  Williams,
Burrows and Manz do not  participate in the State Bank Incentive  Compensation
Plan.

      The  Trust   Department  of  State  Bank  also  has  a  trust  incentive
compensation  program under which the bonus to be paid to the employees in the
Trust Department is based on a percentage of the fees generated from new trust
accounts  developed  and the  attainment of profit goals set each year for the
Trust  Department.  Messrs.  Williams,  Burrows and Manz do not participate in
this program.  In addition,  all officers of State Bank, with the exception of
Messrs.  Williams,  Burrows  and Manz and the trust  officers  of State  Bank,
participate  in a sales bonus  program  which can pay up to $8,000 per officer
based on new customers generated by that officer and customer retention during
the fiscal year.

ADDITIONAL COMPENSATION PLANS

      To enhance the long-term commitment of the officers and employees of the
Company and its  subsidiaries,  the Company  adopted the ESOP in 1985, and The
Rurban  Financial  Corp.  Savings Plan and Trust (the "Savings Plan") in 1988.
Messrs.  Williams and Burrows  (prior to his retirement on December 31, 1995),
as well as all officers and employees of the Company and its  subsidiaries who
meet  applicable  eligibility  criteria,  may  participate in the ESOP and the
Savings Plan.

      Each year,  the Company and each of its  subsidiaries  may contribute an
amount in cash and/or  common shares of the Company to the ESOP which does not
exceed  the amount of the annual  net  profits of the  corporation  making the
contribution.  Each year in March or in April, pro rata allocations of amounts
contributed by the Company or one of its subsidiaries are made to the accounts
of the participants in the ESOP. The Company and its subsidiaries  contributed
an  aggregate  amount of $375,500 to the ESOP with  respect to the 1995 fiscal
year. As of the date of this Proxy Statement,  no determination  has been made
as to the amounts to be allocated to the account of Mr. Burrows under the ESOP
with respect to the 1995 fiscal  year.  Mr.  Williams  will not be eligible to
participate in the ESOP until July 1, 1996.

      Three types of contributions  are  contemplated  under the Savings Plan:
(1) pre-tax elective deferral contributions by each participant in the Savings
Plan  of a  percentage  of  his  or  her  annual  compensation;  (2)  matching
contributions  made by the Company or the  corporation  employing  the Savings
Plan participant in cash in an amount  determined by the Board of Directors of
the  Company;  and (3)  qualified  rollover  contributions  by a Savings  Plan
participant  from other qualified plans. The Board of Directors of the Company
determined that for 1995, the amount of the matching  contributions to be made
on behalf of each  participant  in the Savings Plan would be 50% of the amount
of such  participant's  pre-tax elective deferral  contributions but only upon
that portion of his or her pre-tax elective deferral  contributions  which did
not exceed 6% of his or her annual  compensation.  A matching  contribution in
the amount of $4,117 was made on behalf of Mr.  Burrows to match 1995  pre-tax
elective deferral  contributions made by him to the Savings Plan. Mr. Williams
will not be eligible to participate in the Savings Plan until July 1, 1996.

Submitted by the Compensation Committee of the Company's Board of Directors:

        JOHN R. COMPO, ROBERT A. FAWCETT, JR., STEVEN D. VANDEMARK AND
                            J. MICHAEL WALZ, D.D.S.

and by the Board of Directors of State Bank:

      RICHARD C. BURROWS, JOHN R. COMPO, JAMES R. COOPER, ERIC C. HENCH,
               LEE W. KAEMMING, JOHN H. MOORE, CARL S. OFFERLE,
       ROBERT H. SERRICK, STEVEN D. VANDEMARK, J. MICHAEL WALZ, D.D.S.,
                     KARL H. WEANER AND THOMAS C. WILLIAMS



               COMPENSATION OF EXECUTIVE OFFICERS AND DIRECTORS

SUMMARY OF CASH AND CERTAIN OTHER COMPENSATION

      The  following  table  shows,   for  the  last  three  years,  the  cash
compensation  paid by the  Company  and its  subsidiaries,  as well as certain
other  compensation  paid or earned for those years, to each person serving as
the Company's Chief Executive Officer during the 1995 fiscal year. None of the
other executive officers of the Company was paid salary and bonus for the 1995
fiscal year in an amount which exceeded $100,000.


                          SUMMARY COMPENSATION TABLE

Name and                                                         All Other
Principal Position        Year     Salary($)(1)   Bonus($)   Compensation($)(2)
- ---------------------     ----     ------------  ---------   ------------------
Richard C. Burrows,       1995       $110,300    $25,000         $ 4,117(4)
President and Chief       1994       $110,250    $32,230         $16,988
Executive Officer of      1993         98,950    $66,825         $11,447
the Company(3)

Thomas C. Williams,       1995        $64,900      $25,000       $     0
President and Chief       1994            --                          --
Executive Officer of      1993            --            --            --
the Company(5)                                          --

- --------------------

(1)   "Salary"  includes (a) for Mr. Burrows,  fees received during 1995, 1994
      and  1993 as a  director  of the  Company  and its  subsidiaries  in the
      amounts of $10,300,  $10,250 and $9,850,  respectively,  and (b) for Mr.
      Williams, fees received during 1995 as a director of the Company and its
      subsidiaries in the amount of $2,400.

(2)   All numbers shown for "All Other  Compensation" have been rounded to the
      nearest whole dollar.

(3)   Mr.  Burrows  resigned as President and Chief  Executive  Officer of the
      Company effective as of June 12, 1995, and as an employee of the Company
      as of December 31, 1995. He now serves as Vice Chairman of the Board.

(4)   "All Other  Compensation"  for 1995 includes a contribution of $4,117 to
      the Savings Plan on behalf of Mr. Burrows to match 1995 pre-tax elective
      deferral  contributions  (included  under  "Salary")  made by him to the
      Savings Plan.  The amount to be allocated to the account of Mr.  Burrows
      under the ESOP with  respect to the 1995 fiscal year will be  calculated
      during 1996.

(5)   Mr.  Williams  became  President  and Chief  Executive  Officer  (and an
      executive officer) of the Company on June 12, 1995.

SALARY CONTINUATION AGREEMENTS

      The Company entered into an Executive Salary Continuation Agreement (the
"Burrows  Agreement")  with  Richard  C.  Burrows,  then  President  and Chief
Executive  Officer of the Company,  on December  15,  1994.  Under the Burrows
Agreement, if Mr. Burrows remained in the continuous employment of the Company
until  retirement as of the December 31st nearest his 65th birthday (unless by
action  of the  Board of  Directors  of the  Company,  his  period  of  active
employment  with the  Company  for  purposes  of the  Burrows  Agreement  were
shortened or extended), upon his retirement, Mr. Burrows (and, upon his death,
his  designated  beneficiary)  would be entitled to receive an annual  benefit
equal to 15% of his annual base salary as in effect  immediately  prior to his
retirement in equal monthly installments (of 1/12th of the annual benefit) for
a period of 180 months.  If Mr.  Burrows died while  actively  employed by the
Company prior to his retirement, the Company would pay an annual benefit equal
to 13.5% of his annual base salary as in effect immediately prior to his death
in equal monthly  installments  (of 1/12th of the annual benefit) for a period
of 180 months to his designated  beneficiary.  In the event that Mr.  Burrows'
employment  terminated as a result of his voluntary action or his discharge by
the Company, the Burrows Agreement would terminate  immediately on the date of
such  termination  of employment  and the Company would pay to Mr.  Burrows as
severance  compensation  monthly  for  fifteen  years an amount of money on an
annual  basis  equal to the product  of: (a) 15% of Mr.  Burrows'  annual base
salary  as in  effect  immediately  prior  to the date of his  termination  of
employment  and (b)(i) 90% plus 0.833% for each month after  December 15, 1994
(up to a maximum of 100%), if such termination  occurred prior to December 31,
1995; (ii) 100%, if such  termination  occurred on or after December 31, 1995;
(iii) 100%, in the event that before  December 31, 1995,  any entity or person
became a beneficial owner of, or obtained1 voting control over, 20% or more of
the outstanding  shares of the Company;  and (iv) 100%, if before December 31,
1995, the Company merged or consolidated  with or if substantially  all of the
assets or capital  stock of the Company were acquired by, any other company or
organization,  if the Company  permitted  its business  activities to be taken
over by any other organization,  if the Company ceased its business activities
or if the Company  terminated  its  existence.  Mr. Burrows is not entitled to
receive  benefits  under the  Burrows  Agreement  if, at any time  until  such
benefits  have been paid in full,  he engages in any activity that directly or
indirectly  competes with the business  conducted by the Company or any of its
subsidiaries,   within  25  miles  of  any  office  of  the  Company  and  its
subsidiaries  existing  at  the  time  of his  retirement  or  termination  of
employment.  As a result of his  retirement on December 31, 1995,  Mr. Burrows
will be entitled to receive an  aggregate  annual  benefit of $15,000 in equal
monthly installments for a period of 180 months beginning January 1, 1996. The
payment  of  the  benefits  contemplated  by the  Burrows  Agreement  will  be
accelerated if the leverage capital ratio and/or the risk-based  capital ratio
of the Company  fall below the minimum  ratios  established  by the  Company's
regulatory  authority for  well-capitalized  bank holding companies and/or the
Company fails to have net income in any two successive fiscal years.

      The Company entered into an Executive Salary Continuation Agreement (the
"Williams  Agreement") with Thomas C. Williams,  President and Chief Executive
Officer of the Company, on October 11, 1995. Under the Williams Agreement,  if
Mr.  Williams  remains in the  continuous  employment of the Company until the
first December 31st after his 65th birthday  (unless by action of the Board of
Directors of the Company, his period of active employment with the Company for
purposes of the Williams Agreement is shortened or extended),  he is to retire
as of that date. Upon such retirement,  Mr. Williams (and, upon his death, his
designated beneficiary) will be entitled to receive an annual benefit equal to
15% of his annual base salary as in effect immediately prior to his retirement
in equal monthly  installments  (of 1/12th of the annual benefit) for a period
of 180 months.  If Mr.  Williams dies while  actively  employed by the Company
prior to his  retirement,  the Company will pay an annual benefit equal to 15%
of his annual base salary as in effect immediately prior to his death in equal
monthly  installments  (of 1/12th of the annual  benefit)  for a period of 180
months  to  his  designated  beneficiary.  In the  event  that  Mr.  Williams'
employment is terminated  as a result of his  voluntary  action,  the Williams
Agreement  will  terminate  immediately  on the  date of such  termination  of
employment and the Company will pay to Mr. Williams as severance  compensation
monthly for fifteen  years an amount of money on an annual basis equal to: (a)
5% of Mr. Williams' annual base salary as in effect  immediately  prior to the
date of his  termination  of  employment,  if, at the  termination  date,  Mr.
Williams  is between  age 55 and 60; (b) 10% of such annual base salary if, at
the  termination  date, Mr.  Williams is between age 60 and 65; and (c) 15% of
such annual base salary if (i) at the termination date, Mr. Williams is age 65
or over;  (ii) such  termination  of employment  occurs after there has been a
change in control of the ownership of the Company;  or (iii) such  termination
of employment  occurs after the Company  merges or  consolidates  with another
company or organization,  permits its business  activities to be taken over by
another  organization,  ceases  its  business  activities  or  terminates  its
existence.  If the Company  discharges Mr. Williams for cause, no compensation
will be payable to him under the terms of the Williams Agreement. Mr. Williams
will not receive any benefits  under the  Williams  Agreement if he engages in
any activity that directly or indirectly competes with the Company's interest,
within 25 miles of any office of the Company and its subsidiaries  existing at
the time of his retirement or  termination  of employment.  The payment of the
benefits  contemplated by the Williams Agreement will be accelerated if, after
Mr.  Williams'  retirement,  the leverage  capital ratio and/or the risk-based
capital ratio of the Company fall below the minimum ratios  established by the
Company's  regulatory  authority for  well-capitalized  bank holding companies
and/or  the  Company  fails to have net  income in any two  successive  fiscal
years.

DIRECTORS' COMPENSATION

      During the 1995 fiscal year,  each  director of the Company  received an
annual  retainer  of $500,  $200 for each  meeting  of the Board of  Directors
attended  and $150 for each  meeting  of a  committee  of the Board  attended.
During the 1996 fiscal year,  each  director of the Company who serves for the
entire year will  receive an annual  retainer of $6,000 and each  director who
serves for less than the full year will  receive  $500 for each meeting of the
Board of Directors attended.


                               PERFORMANCE GRAPH

      Set forth below is a line graph comparing the yearly  percentage  change
in the Company's cumulative total shareholder return on its common shares with
an index  for the  NASDAQ  Stock  Market  (U.S.  Companies)  comprised  of all
domestic  common  shares traded on the NASDAQ  National  Market System and the
NASDAQ  Small-Cap  Market and an index for NASDAQ Bank Stocks comprised of all
depository  institutions  (SIC Code  #602) and  holding  and other  investment
companies (SIC Code #671) that are traded on the NASDAQ National Market System
and the NASDAQ  Small-Cap  Market  ("NASDAQ Bank  Stocks"),  for the five-year
period ended December 31, 1995.




<PAGE>

           [Performance Graph represented by the following table.]


                                    RURBAN
                         $100 REINVESTED FOR 5 YEARS
                                   12/31/95
 
 
                                                        NASDAQ
                        Rurban          NASDAQ          Stock
                       Financial         Bank            (US
          Year           Corp.           Stocks        Companies)
          -------------------------------------------------------
          1990          100.00          100.00          100.00
          1991          109.10          164.09          160.57
          1992          133.31          238.85          186.87
          1993          171.18          272.39          214.51
          1994          246.99          271.41          209.69
          1995          314.86          404.35          296.30



<PAGE>

                             PROPOSED AMENDMENT OF
                         AMENDED ARTICLES TO INCREASE
                      AUTHORIZED NUMBER OF COMMON SHARES

                               (Item 2 on Proxy)

      The Amended Articles of the Company presently authorize 5,000,000 common
shares,  without  par value.  The  Company's  Board of  Directors  unanimously
adopted a resolution  proposing and declaring it advisable that Article FOURTH
of the  Company's  Amended  Articles  be  amended  in  order to  increase  the
authorized  number  of  common  shares  of  the  Company  to  10,000,000,  and
recommending  the  approval  of  the  proposed   amendment  to  the  Company's
shareholders.  Of the Company's presently  authorized 5,000,000 common shares,
2,184,378  were  outstanding as of March l, l996, and 2,815,622 were available
for issuance.

      The  proposed  amendment  would not change the  powers,  preferences  or
rights of the Company's common shares. The Board of Directors believes that it
is desirable and in the best interests of the Company and its  shareholders to
increase the number of common  shares that the Company is  authorized to issue
in  order  to  ensure  that the  Company  will  have a  sufficient  number  of
authorized  common  shares  available  in the  future to  provide  it with the
desired  flexibility to meet its business  needs. If this proposal is approved
by the  shareholders,  the  additional  common shares could be available for a
variety of corporate  purposes,  including,  for example,  the declaration and
payment of share dividends to the Company's shareholders; share splits; use in
the financing of expansion or future  acquisitions;  issuance  pursuant to the
terms of employee benefit plans; and use in other possible future transactions
of a currently undetermined nature.

      If the proposed amendment is adopted,  the Company would be permitted to
issue the  additional  authorized  common shares without  further  shareholder
approval,  except to the extent  otherwise  required by the Company's  Amended
Articles,  by law or by NASDAQ or any securities  exchange on which the common
shares may be listed at the time (the common shares are not  currently  listed
on NASDAQ or on any  securities  exchange).  The  authorization  of additional
common shares will enable the Company,  as the need may arise,  to take timely
advantage of market conditions and the availability of favorable opportunities
without the delay and expense associated with the holding of a special meeting
of its shareholders. It is the belief of the Board of Directors that the delay
necessary  for  shareholder  approval of a specific  issuance  could be to the
detriment of the Company and its shareholders. The Board of Directors does not
intend to issue any common  shares except on terms which the Board deems to be
in  the  best  interests  of  the  Company  and  its  shareholders.   Existing
shareholders  of the Company will have no  pre-emptive  rights to purchase any
common  shares  issued in the  future.  Depending  on the terms  thereof,  the
issuance  of  common  shares  may or may not  have a  dilutive  effect  on the
Company's  then-existing  shareholders.  The Company  presently  has no plans,
agreements  or  understandings  to issue  any of the  newly-authorized  common
shares.

      Although the Company has no such  intentions,  the proposed  increase in
the  authorized  and unissued  common shares might be considered as having the
effect of  discouraging  an attempt by another  person or entity,  through the
acquisition of a substantial  number of common shares,  to acquire  control of
the Company  with a view to imposing a merger,  sale of all or any part of its
assets, or a similar transaction,  since the issuance of new common shares, in
a public or  private  sale,  merger or similar  transaction,  could be used to
dilute the share  ownership of a person or entity seeking to obtain control of
the  Company.  Furthermore,  since  Article  SIXTH  of the  Company's  Amended
Articles  requires,  if 1/3 of the whole authorized number of directors of the
Company  recommends  against the approval of such amendments or  transactions,
the affirmative  vote of the holders of shares  entitling them to exercise not
less than 80% of the voting  power of the Company to adopt  amendments  to the
Amended  Articles or  Regulations  (including  the  provisions  of the Amended
Articles and Regulations  pertaining to the right of a shareholder to nominate
an  individual  for  election  as a  director  of the  Company,  the number of
directors,  the right of shareholders to remove directors from office and fill
vacancies in the Board of Directors,  or the classified  Board),  to adopt any
proposal to fix or change the number of  directors of the Company by action of
the shareholders, or to adopt mergers and certain other transactions involving
the Company, the Board could (within the limits imposed by Ohio law) issue new
common  shares to purchasers  who,  together  with other  shareholders  of the
Company,  might block such a 80% vote.  The Board has no present  knowledge of
any  present  or past  efforts  to gain  control  of the  Company  and has not
received  any  indication  from any party  that such  party is  interested  in
acquiring the Company.

      The Company's  Amended  Articles and Regulations  have for several years
contained  other  provisions  which  also could  potentially  make a change of
control of the Company  more  difficult.  These  include  (a) since 1986,  the
classification  of the Board of Directors of the Company into three classes of
directors so that each director  serves for three years,  with one class being
elected  each  year;  (b)  since  1986,  the  requirement   that   shareholder
nominations for election to the Board of Directors be in writing and delivered
or mailed to the Secretary of the Company within the  timeframes  specified in
the Company's Regulations;  (c) since 1986, the requirement of the affirmative
vote of not less than 80% of the voting power of the Company  entitled to vote
thereon,  unless recommended by at least 2/3 of the whole authorized number of
directors  of the  Company,  in order to (i) adopt new or amended  articles or
regulations,  (ii) approve certain mergers,  certain  consolidations,  certain
share  issuances and certain asset sales,  leases or exchanges,  (iii) approve
the  dissolution of the Company and (iv) fix or change the number of directors
by  action  of the  shareholders;  (d)  since  1986,  the  requirement  of the
affirmative vote of at least 4/5 of the outstanding  common shares entitled to
vote  thereon,  in addition  to any other vote  required by law or the Amended
Articles of the Company, as a condition of specified Business Combinations (as
defined in Article  TENTH of the Amended  Articles),  except in cases in which
certain price criteria and procedural  requirements  are satisfied;  (e) since
1986,  the  requirement of the  affirmative  vote of at least 2/3 of the whole
authorized  number of  directors  of the Company in order to fix or change the
number of  directors  or to fill a vacancy in the  directors  by action of the
directors; (f) since 1986, the requirement of the affirmative vote of at least
4/5 of the  outstanding  voting  power of the Company to fill a vacancy in the
directors by action of the shareholders;  (g) since 1986, the requirement that
holders of shares  entitling  them to exercise not less than 80% of the voting
power of the Company  vote in favor of the removal of a director  from office;
and (h) since  1986,  the  requirement  of the  written  consent of all of the
shareholders  in order to amend  the  Company's  Regulations  by an  action in
writing  without a meeting.  In addition to these  specific  provisions of the
Amended Articles and Regulations, the Company, in 1985, adopted the ESOP.

      Financial  statements  are not included in this Proxy  Statement as they
are not material to a decision on the proposed amendment to Article FOURTH.

RECOMMENDATION AND VOTE

      UNDER ARTICLE SIXTH OF THE COMPANY'S AMENDED  ARTICLES,  THE AFFIRMATIVE
VOTE OF THE  HOLDERS  OF SHARES  ENTITLING  THEM TO  EXERCISE  NOT LESS THAN A
MAJORITY OF THE VOTING  POWER OF THE COMPANY IS REQUIRED TO ADOPT THE PROPOSED
AMENDMENT TO ARTICLE FOURTH OF THE COMPANY'S AMENDED ARTICLES.  As of March l,
1996,  the  Company's   executive   officers  and  directors,   together  with
participants in the ESOP,  held  approximately  15.6% of the Company's  common
shares  and  voting  power.  If the  amendment  is  approved,  it will  become
effective  upon the filing of a  Certificate  of  Amendment  to the  Company's
Amended  Articles  with the Ohio  Secretary of State,  which is expected to be
accomplished as promptly as practicable after such approval is obtained.

      The Board of Directors  recommends  that the  shareholders  vote FOR the
proposed amendment to Article FOURTH of the Company's Amended Articles. Unless
otherwise  directed,  the persons  named in the  enclosed  proxy will vote the
common shares represented by all proxies received prior to the Annual Meeting,
and not  properly  revoked,  in favor of the  proposed  amendment  to  Article
FOURTH.


                           SHAREHOLDER PROPOSALS FOR
                              1997 ANNUAL MEETING

      Any  qualified  shareholder  who  desires  to  present  a  proposal  for
consideration  at the 1997  Annual  Meeting of  Shareholders  must  submit the
proposal in writing to the Company. If the proposal is received by the Company
on or before  November 21,  1996,  and  otherwise  meets the  requirements  of
applicable  state and federal law, it will be included in the proxy  statement
and form of proxy of the  Company  relating  to its  1996  Annual  Meeting  of
Shareholders.


                          NOTIFICATION OF APPOINTMENT
                            OF INDEPENDENT AUDITORS

      The Board of Directors of the Company has  appointed  the firm of Crowe,
Chizek and Company LLP to serve as  independent  auditors  for the Company for
the 1996 fiscal  year.  That firm has served as  independent  auditors for the
Company since 1988.  The Board of Directors  expects that  representatives  of
Crowe, Chizek and Company LLP will be present at the Annual Meeting, will have
the  opportunity  to make a  statement  if they  desire  to do so and  will be
available to respond to appropriate questions.


                                 OTHER MATTERS

      As of the date of this Proxy Statement,  the Board of Directors knows of
no other business to be presented for action by the  shareholders  at the 1996
Annual  Meeting  of  Shareholders  other  than  as set  forth  in  this  Proxy
Statement.  However,  if any other matter is properly  presented at the Annual
Meeting,  or at any  adjournment(s)  thereof,  it is intended that the persons
named as proxies in the enclosed proxy may vote the common shares  represented
by such proxy on such matters in accordance  with their best judgment in light
of the conditions then prevailing.



<PAGE>


      It is important that proxies be voted and returned promptly;  therefore,
shareholders  who do not  expect to attend  the  Annual  Meeting in person are
urged to fill in,  sign and return the  enclosed  proxy in the  self-addressed
envelope furnished herewith.


March 21, 1996                            By Order of the Board of Directors,




                                    David E. Manz, Secretary



                 ___________________________________________
                         ____________________________


                            RURBAN FINANCIAL CORP.
                   PROXY FOR ANNUAL MEETING OF SHAREHOLDERS
                         TO BE HELD ON APRIL 22, 1996

         THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS


      The  undersigned  holder(s) of common shares of Rurban  Financial  Corp.
(the "Company")  hereby  constitutes and appoints Thomas C. Williams and David
E. Manz, or either of them, the Proxy or Proxies of the undersigned, with full
power of  substitution,  to attend the Annual Meeting of  Shareholders  of the
Company (the "Annual  Meeting") to be held on Monday,  April 22, 1996,  at the
offices of The State Bank and Trust  Company,  401 Clinton  Street,  Defiance,
Ohio at 7:00 p.m., local time, and any adjournment(s) thereof, and to vote all
of the common shares of the Company which the  undersigned is entitled to vote
at such Annual Meeting or at any adjournment(s) thereof:

1.    To elect three directors to serve for terms of three years each.

      ___ FOR election as directors of the   ___ WITHHOLD AUTHORITY
          Company of all the nominees            to vote for all of the
          listed below (except as marked         nominees listed below.
          to the contrary below.)*

      John R. Compo           John Fahl         Robert A. Fawcett, Jr.

      *(INSTRUCTION: To withhold authority to vote for any individual nominee,
      strike a line through the nominee's name in the list above.)

2.    To  approve an  amendment  to Article  FOURTH of the  Company's  Amended
      Articles to increase the authorized number of common shares, without par
      value, from 5,000,000 to 10,000,000 common shares.

          ___FOR               ___AGAINST              ___ABSTAIN

3.    In their discretion,  the Proxies are authorized to vote upon such other
      matters  as  may  properly  come  before  the  Annual   Meeting  or  any
      adjournment(s) thereof.

      WHERE A CHOICE IS INDICATED, THE COMMON SHARES REPRESENTED BY THIS PROXY
WHEN PROPERLY  EXECUTED WILL BE VOTED OR NOT VOTED AS SPECIFIED.  IF NO CHOICE
IS INDICATED,  THE COMMON SHARES  REPRESENTED  BY THIS PROXY WILL BE VOTED FOR
THE ELECTION OF THE NOMINEES  LISTED IN ITEM NO. 1 AS DIRECTORS OF THE COMPANY
AND FOR PROPOSAL NO. 2. IF ANY OTHER MATTERS ARE PROPERLY  BROUGHT  BEFORE THE
ANNUAL MEETING OR ANY ADJOURNMENT(S) THEREOF OR IF A NOMINEE FOR ELECTION AS A
DIRECTOR  NAMED IN THE PROXY  STATEMENT  IS UNABLE TO SERVE OR FOR GOOD  CAUSE
WILL NOT SERVE,  THE COMMON SHARES  REPRESENTED BY THIS PROXY WILL BE VOTED IN
THE  DISCRETION  OF  THE  PROXIES  ON  SUCH  MATTERS  OR FOR  SUCH  SUBSTITUTE
NOMINEE(S) AS THE DIRECTORS MAY RECOMMEND.

      ALL PROXIES  PREVIOUSLY  GIVEN OR EXECUTED BY THE UNDERSIGNED ARE HEREBY
REVOKED.  The undersigned  acknowledges  receipt of the accompanying Notice of
Annual  Meeting of  Shareholders  and Proxy  Statement  for the April 22, 1996
meeting  and the  Annual  Report to  Shareholders  for the  fiscal  year ended
December 31, 1995.

                                    Dated: ____________________________, 1996


                                    ____________________________________________
                                    Signature of Shareholder(s)


                                    ____________________________________________
                                    Signature of Shareholder(s)

                                    Please sign  exactly as your name  appears
                                    hereon.  When common shares are registered
                                    in two  names,  both  shareholders  should
                                    sign.    When    signing   as    executor,
                                    administrator, trustee, guardian, attorney
                                    or agent,  please give full title as such.
                                    If shareholder  is a  corporation,  please
                                    sign in full  corporate  name by President
                                    or   other    authorized    officer.    If
                                    shareholder is a partnership,  please sign
                                    in partnership name by authorized  person.
                                    (Please note any change of address on this
                                    proxy.)

                   THIS PROXY IS SOLICITED ON BEHALF OF THE
                 BOARD OF DIRECTORS OF RURBAN FINANCIAL CORP.
              PLEASE FILL IN, DATE, SIGN AND RETURN IT PROMPTLY
                         USING THE ENCLOSED ENVELOPE.



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