RURBAN FINANCIAL CORP
PRE 14A, 1997-03-14
STATE COMMERCIAL BANKS
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                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[X]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted by
        Rule 14a-6(e)(2))
[ ]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to ss.240.14a-11(c)
        or ss.240.14a-12



                             Rurban Financial Corp.
  ____________________________________________________________________________
                (Name of Registrant as Specified In Its Charter)

  ____________________________________________________________________________
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of filing fee (Check the appropriate box):

[X]  No fee required.

[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

      (1)  Title of each class of securities to which transaction applies:
           _____________________________________________________________________
      (2)  Aggregate number of securities to which transaction applies:
           _____________________________________________________________________
      (3)  Per unit  price or other  underlying  value of  transaction  computed
           pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
           filing fee is calculated and state how it was determined):
           _____________________________________________________________________
      (4)  Proposed maximum aggregate value of transaction:_____________________
      (5)  Total fee paid:______________________________________________________

[ ]  Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

      (1)  Amount Previously Paid:______________________________________________
      (2)  Form, Schedule or Registration Statement No.:________________________
      (3)  Filing Party:________________________________________________________
      (4)  Date Filed:__________________________________________________________

<PAGE>

                             RURBAN FINANCIAL CORP.
                               401 Clinton Street
                              Defiance, Ohio 43512
                                 (419) 783-8950
                         _____________________________

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                         _____________________________


                                                                  Defiance, Ohio
                                                                  March __, 1997

To the Shareholders of
Rurban Financial Corp.:

     NOTICE IS HEREBY  GIVEN that the Annual  Meeting of the  Shareholders  (the
"Annual  Meeting") of Rurban Financial Corp. (the "Company") will be held at the
offices of The State Bank and Trust Company, 401 Clinton Street, Defiance, Ohio,
on Monday, April 28, 1997, at 7:00 p.m., local time, for the following purposes:

     1.   To elect  three  (3)  directors  to serve for terms of three (3) years
          each.

     2.   To  consider  and vote  upon a  proposal  to adopt  amendments  to the
          Company's  Amended  Articles  and  Amended   Regulations  which  would
          eliminate cumulative voting in the election of directors.

     3.   To consider  and vote upon a proposal  to approve the  adoption of the
          Rurban Financial Corp. Stock Option Plan.

     4.   To transact such other business as may properly come before the Annual
          Meeting and any adjournment(s) thereof.

     Shareholders  of record at the close of business on March 23, 1997, will be
entitled  to receive  notice of,  and to vote at,  the  Annual  Meeting  and any
adjournment(s) thereof.

     You are cordially  invited to attend the Annual  Meeting.  The vote of each
shareholder is important,  whatever the number of common shares held. Whether or
not you plan to attend the Annual  Meeting,  please  sign,  date and return your
proxy promptly in the enclosed envelope.  If you attend the Annual Meeting,  you
may revoke your proxy and vote in person.  ATTENDANCE AT THE ANNUAL MEETING WILL
NOT, IN AND OF ITSELF, CONSTITUTE REVOCATION OF A PROXY.

                                  By Order of the Board of Directors,



                                  Thomas C. Williams, President and
                                  Chief Executive Officer

<PAGE>

                             RURBAN FINANCIAL CORP.
                               401 Clinton Street
                              Defiance, Ohio 43512
                                 (419) 783-8950

                                 PROXY STATEMENT

      This  Proxy  Statement  and the  accompanying  proxy are  being  mailed to
shareholders of Rurban Financial Corp., an Ohio corporation (the "Company"),  on
or about March __, 1997, in connection  with the  solicitation of proxies by the
Board of Directors of the Company for use at the Annual Meeting of  Shareholders
of the Company (the  "Annual  Meeting")  called to be held on Monday,  April 28,
1997, or at any adjournment(s)  thereof. The Annual Meeting will be held at 7:00
p.m.,  local  time,  at the  offices  of The State Bank and Trust  Company,  401
Clinton Street, Defiance, Ohio.

      The Company has six  wholly-owned  subsidiaries.  They include:  The State
Bank and Trust  Company,  Defiance,  Ohio ("State  Bank");  The Peoples  Banking
Company,  Findlay,  Ohio  ("Peoples  Bank");  The First National Bank of Ottawa,
Ottawa, Ohio ("Ottawa");  The Citizens Savings Bank Company,  Pemberville,  Ohio
("Citizens");  Rurbanc Data Services,  Inc.,  Defiance,  Ohio  ("Rurbanc");  and
Rurban Life Insurance  Company,  Defiance,  Ohio ("Rurban  Life").  In addition,
State Bank has received  preliminary approval from the Office of the Comptroller
of  the   Currency  to   organize   Reliance   Financial   Services,   N.A.,   a
nationally-chartered  trust and  financial  services  company,  which  will be a
wholly-owned subsidiary of State Bank.

      A proxy for use at the Annual Meeting accompanies this Proxy Statement and
is solicited by the Board of Directors  of the  Company.  A  shareholder  of the
Company may use his proxy if he is unable to attend the Annual Meeting in person
or wishes to have his common  shares  voted by proxy even if he does  attend the
Annual Meeting.  Without  affecting any vote previously  taken,  any shareholder
executing  a proxy may revoke it at any time  before it is voted by filing  with
the  Secretary  of the  Company,  at the address of the Company set forth on the
cover  page of this  Proxy  Statement,  written  notice of such  revocation;  by
executing a  later-dated  proxy  which is  received by the Company  prior to the
Annual  Meeting;  or by attending  the Annual  Meeting and giving notice of such
revocation  in person.  Attendance  at the Annual  Meeting  will not,  in and of
itself, constitute revocation of a proxy.

      Only  shareholders  of the  Company of record at the close of  business on
March 23, 1997 (the  "Record  Date") are  entitled to receive  notice of, and to
vote at, the Annual  Meeting  and any  adjournment(s)  thereof.  At the close of
business  on the Record  Date,  2,287,851  common  shares were  outstanding  and
entitled to vote.  Each common share of the Company  entitles the holder thereof
to one  vote on each  matter  to be  submitted  to  shareholders  at the  Annual
Meeting. A quorum for the Annual Meeting is a majority of the outstanding common
shares.

      Common  shares  represented  by signed  proxies  that are  returned to the
Company  will be counted  toward the quorum in all matters  even though they are
marked  "Abstain,"  "Against"  or  "Withhold  Authority"  on one or  more or all
matters or they are not marked at all.  Broker/dealers who hold their customers'
common  shares  in  street  name  may,  under  the   applicable   rules  of  the
self-regulatory  organizations of which the broker/dealers are members, sign and
submit proxies for such common shares and may vote such common shares on routine
matters,  which, under such rules,  typically include the election of directors,
but  broker/dealers  may not vote such  common  shares on other  matters,  which
typically  include  amendments to the articles of incorporation of a corporation

                                      -1-
<PAGE>


and  the  approval  of  certain  stock  compensation  plans,   without  specific
instructions  from the customer who owns such common shares.  Proxies signed and
submitted  by  broker/dealers  which have not been  voted on certain  matters as
described in the previous  sentence  are referred to as broker  non-votes.  Such
proxies count toward the establishment of a quorum.  The effect of an abstention
or broker non-vote on the proposal to amend the  Corporation's  Amended Articles
(the "Amended Articles") and Amended Regulations (the "Amended  Regulations") to
eliminate  cumulative  voting for  directors  and to approve the adoption of the
Rurban  Financial Corp.  Stock Option Plan (the "Stock Option Plan") is the same
as a "no" vote.

      If written notice is given by any  shareholder  to the  President,  a Vice
President or the  Secretary  of the  Company,  not less than 48 hours before the
Annual Meeting, that the shareholder desires that the voting for the election of
directors be cumulative,  and if an announcement of the giving of such notice is
made upon the convening of the Annual Meeting by the Chairman or Secretary or by
or on behalf of the shareholder  giving such notice,  each shareholder will have
the right to cumulate such voting power as he possesses in voting for directors.
If cumulative  voting is invoked,  each shareholder will have votes equal to the
number of directors  to be elected,  multiplied  by the number of common  shares
owned by him, and will be entitled to distribute  his votes among the candidates
as he sees fit. Should any  shareholder  exercise his right to cause the vote on
the  election of  directors to be  cumulative,  the  enclosed  proxy would grant
discretionary  authority to the proxies named  therein to cumulate  votes and to
distribute such votes to one or more candidates as they see fit.

      The  Company  will bear the costs of  preparing  and  mailing  this  Proxy
Statement,  the accompanying proxy and any other related materials and all other
costs incurred in connection  with the  solicitation of proxies on behalf of the
Board  of  Directors.  Proxies  will be  solicited  by mail  and may be  further
solicited, for no additional compensation,  by officers,  directors or employees
of the Company and its  subsidiaries  by further  mailing,  by  telephone  or by
personal contact. The Company will also pay the standard charges and expenses of
brokerage  houses,  voting trustees,  banks,  associations and other custodians,
nominees  and  fiduciaries,   who  are  record  holders  of  common  shares  not
beneficially  owned by them,  for  forwarding  such  materials to and  obtaining
proxies from the beneficial owners of such common shares.

      The Annual Report to the  Shareholders  of the Company for the fiscal year
ended December 31, 1996 (the "1996 fiscal year") is enclosed herewith.


                          SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT

      The following table sets forth, as of the Record Date, certain information
concerning the beneficial ownership of common shares by the only person known by
the Company to beneficially own more than 5% of the outstanding common shares:

       Name and Address of        Amount and Nature of          Percent of
          Beneficial Owner      Beneficial Ownership (1)        Class (2)
       -------------------      ------------------------        ----------

       Thomas E. Sheidler
       P.O. Box 325
       Ottawa, Ohio  45875             184,649(3)                 8.07%



                                      -2-
<PAGE>


(1)  Unless otherwise noted, the beneficial owner has sole voting and investment
     power with respect to all of the common shares  reflected in the table. All
     fractional  common  shares have been  rounded to the nearest  whole  common
     share.

(2)  The percent of class is based upon 2,287,851  common shares  outstanding on
     the Record Date.

(3)  Includes  9,928  common  shares  held by the  wife of Mr.  Sheidler  and an
     aggregate of 54,343 common  shares held by a custodian  for Mr.  Sheidler's
     two daughters.  Mr. Sheidler has no voting or investment power with respect
     to any of these common shares.

      The following table sets forth, as of the Record Date, certain information
concerning  the  beneficial  ownership of common  shares by each director of the
Company,  by each person nominated for election as a director of the Company, by
each of the executive  officers named in the Summary  Compensation  Table and by
all current executive officers and directors of the Company as a group:

           Name of                 Amount and Nature of            Percent of
      Beneficial Owner           Beneficial Ownership (1)          Class (2)
     ------------------         --------------------------        ------------

   Richard C. Burrows                 23,044(3)                     1.0%
   John R. Compo                      15,739                         (4)
   John Fahl                              26                         (4)
   Robert A. Fawcett, Jr.              1,226                         (4)
   Richard Z. Graham                   2,665(5)                      (4)
   Eric C. Hench                       1,524(6)                      (4)
   David E. Manz                      10,907(7)                      (4)
   John H. Moore                       8,408(8)                      (4)
   Steven D. VanDemark                   241(9)                      (4)
   J. Michael Walz, D.D.S.             2,414(10)                     (4)
   Thomas C. Williams                    630                         (4)
   All current executive officers                                
      and directors as a group        74,784(11)                   3.26%
      (12 persons)                                               
                                                                 
_________________

(1)  See Note (1) to preceding table.

(2)  See Note (2) to preceding table.

(3)  Includes  17,463 common shares  allocated to the account of Mr.  Burrows in
     the ESOP, as to which he exercises  voting and  investment  power and 5,581
     held in the  Richard C.  Burrows  Trust  with  respect to which he has sole
     voting and investment power. Does not include 3,124 common shares held in a
     trust for the benefit of the wife of Mr.  Burrows as to which she exercises
     sole voting and investment power.

(4)  Reflects  ownership of less than 1% of the outstanding common shares of the
     Company.

(5)  Does not include 15,503 common shares held by the wife of Mr. Graham, as to
     which she exercises sole voting and investment power.


                                      -3-
<PAGE>


(6)  Includes  1,513 common  shares held by the Eric C. Hench Agency Trust as to
     which Mr. Hench has sole voting and investment power.

(7)  Includes  10,907 common shares  allocated to the account of Mr. Manz in the
     ESOP,  as to which he  exercises  voting  and  investment  power.  Does not
     include  636  common  shares  held by the wife of Mr.  Manz as to which she
     exercises sole voting and investment power. On September 16, 1996, Mr. Manz
     services as an officer and  director  with the Company and with each of the
     subsidiaries  of the  Company  with which he held a position  as an officer
     and/or director were terminated.

(8)  Includes  6,959 common shares held jointly by Mr. Moore and his wife, as to
     which he exercises shared voting and investment power.

(9)  Includes 241 common  shares held jointly by Mr.  VanDemark and his wife, as
     to which he exercises shared voting and investment power.

(10) Does not  include 90 common  shares  held in an IRA for the  benefit of the
     wife of Dr.  Walz,  as to which she  exercises  sole voting and  investment
     power. Includes 241 common shares held jointly by Dr. Walz and his wife, as
     to which Dr. Walz exercises  shared voting and investment  power, and 2,173
     common  shares held in the Krouse Evans Inc.  Profit  Sharing  Plan,  as to
     which Dr. Walz exercises  shared voting and investment power with the Trust
     Department of State Bank.

(11) Includes common shares jointly held by executive officers and directors and
     other persons. Also includes an aggregate of 36,290 common shares allocated
     to the  respective  accounts  of  executive  officers of the Company in the
     ESOP.  Does not  include  common  shares  held by  wives  and  children  of
     executive officers and directors.

      To the Company's knowledge,  based solely on a review of the copies of the
reports  furnished  to the  Company and  written  representations  that no other
reports  were  required  during the 1996 fiscal  year,  all filing  requirements
applicable to officers, directors and owners of more than 10% of the outstanding
common shares of the Company under Section 16(a) of the Securities  Exchange Act
in 1934, as amended (the "Exchange Act"), were complied with.


                              ELECTION OF DIRECTORS

      In accordance with Article FIFTH of the Amended  Articles and Section 2.02
of the Amended Regulations of the Company, three (3) directors are to be elected
for terms of three (3) years  each and until  their  respective  successors  are
elected and  qualified.  John H. Moore,  whose term as a director of the Company
expires  this year,  will not stand for  reelection.  Mr. Moore has provided the
Board of  Directors  a written  statement  that he will retire from the Board of
Directors  effective  April 25, 1997. Mr. Moore is retiring as a director of the
Company because he has reached the age of 70, and the Amended Regulations of the
Company provide that no person shall be eligible to be elected or reelected as a
director  after  such  person  has  reached  the age of 70.  Due to Mr.  Moore's
upcoming  retirement,  on March __, 1997,  pursuant to the  authority of Section
2.02(C)  of the  Amended  Regulations,  the Board of  Directors  of the  Company
changed  the number of  directors  of the  Company  from 10 to 9, to take effect
immediately upon the effective date of Mr.
Moore's retirement.


                                      -4-
<PAGE>


      It is the intention of the persons named in the accompanying proxy to vote
the  common  shares  represented  by  the  proxies  received  pursuant  to  this
solicitation  for the nominees named below who have been designated by the Board
of Directors, unless otherwise instructed on the proxy.

      The following table gives certain information  concerning each nominee for
election as a director of the Company.  Unless otherwise indicated,  each person
has held his principal occupation for more than five years.

<TABLE>
                                                             Director of
                             Position(s) Held with the       the Company        Nominee
                            Company and its Subsidiaries     Continuously      for Term
 Nominee            Age      and Principal Occupation(s)        Since         Expiring in
___________________________________________________________________________________________
<S>                  <C>                                         <C>              <C> 
Richard Z. Graham    67     Vice Chairman and Chief              1984             2000
                            Executive Officer of
                            Brown's Bakery, Inc., Defiance,
                            Ohio, a wholesale bakery; Chief
                            Executive Officer of Grandma
                            Emilie Brown, Inc., Defiance,
                            Ohio, a sales company for garlic
                            breads and rolls, founded in
                            1992.

J. Michael Walz,     53     General Dentist in                   1992             2000
   D.D.S.                   Defiance, Ohio; Director
                            of State Bank.

Thomas C. Williams   47     President and Chief                  1995             2000
                            Executive Officer of the
                            Company since June, 1995;
                            President and Chief
                            Executive Officer of
                            State Bank, June 1995 to
                            August 1996; President of
                            FirstMerit Bank, FSB,
                            Clearwater, Florida, from 1994
                            to June, 1995; Senior Vice
                            President and Managing
                            Officer of the Northern 
                            Region of The First National
                            Bank of Ohio, Cleveland,
                            Ohio, from 1990 to 1994;
                            Director of State Bank and 
                            Chairman of Rurbanc.

</TABLE>

      While it is contemplated that all nominees will stand for election, if one
or more of the nominees at the time of the Annual  Meeting should be unavailable
or unable to serve as a candidate for election as a director of the Company, the
proxies  reserve full  discretion to vote the common shares  represented  by the
proxies for the election of the remaining nominees and any substitute nominee(s)
designated by the Board of Directors.  The Board of Directors knows of no reason
why any of the above-mentioned persons will be unavailable or unable to serve if
elected to the Board.  Under Ohio law and the Company's  Regulations,  the three
nominees receiving the greatest number of votes will be elected as directors.

                                      -5-
<PAGE>


      The  following  table gives  certain  information  concerning  the current
directors whose terms will continue after the Annual Meeting.  Unless  otherwise
indicated,  each  person has held his  principal  occupation  for more than five
years.

<TABLE>
                                                             Director of
                             Position(s) Held with the       the Company        Nominee
                            Company and its Subsidiaries     Continuously      for Term
 Name               Age      and Principal Occupation(s)        Since         Expiring in
___________________________________________________________________________________________
<S>                  <C>                                         <C>              <C> 
Richard C. Burrows   66     Vice Chairman of the Board           1983             1998
                            of the Company and of
                            State Bank from June, 1995
                            to April 1996; President
                            and Chief Executive
                            Officer of the Company and
                            of State Bank from 1985 to
                            June, 1995;  Director of
                            Rurbanc and of Rurban
                            Life; Director of State Bank.
Eric C. Hench          43   President and Chief                  1997             1998
                            Executive Officer of Sun
                            Management Services, Inc.,
                            holding company of Chief &
                            Rays  Supermarkets,  Inc.,
                            since 1988; Director of
                            Rurbanc Data Services; 
                            Director of State Bank.

Steven D. VanDemark    44   General Manager of                   1991             1998
                            Defiance Publishing
                            Company, Defiance, Ohio, a
                            newspaper publisher;
                            Chairman of the Board of
                            the Company since 1992;
                            Chairman of the Board and
                            a Director of State Bank.

John R. Compo          52   Chairman of Board and                1987             1999
                            President of Compo
                            Corporation, Defiance,
                            Ohio, an automotive parts
                            manufacturer; Director of
                            State Bank and of Rurban
                            Life.

John Fahl              60   President, Tire                      1996             1999
                            Operations, since 1994,
                            Vice President from 1978 to
                            1994, and a Director, of
                            Cooper Tire & Rubber Company,
                            Findlay, Ohio, a tire and
                            rubber manufacturing company;
                            Director of Peoples Bank.

                                      -6-
<PAGE>
                                                             Director of
                             Position(s) Held with the       the Company        Nominee
                            Company and its Subsidiaries     Continuously      for Term
 Name               Age      and Principal Occupation(s)        Since         Expiring in
___________________________________________________________________________________________
<S>                  <C>                                         <C>              <C> 
Robert A. Fawcett,   55     Secretary since January 1,           1992             1999
   Jr.                      1996, Treasurer during
                            1995, and President during
                            1994, of Fawcett, Lammon,
                            Recker and Associates, Inc.,
                            Ottawa, Ohio, a general
                            insurance agency; President
                            of Fawcett Insurance Agency,
                            Inc., Ottawa, Ohio, a general
                            insurance agency, from 1979 to
                            1993; Director of Ottawa.

</TABLE>

      There are no family relationships among any of the directors, nominees for
election as directors and executive officers of the Company.

      The Board of Directors  of the Company held a total of 12 meetings  during
the Company's 1996 fiscal year. Each incumbent  director attended 75% or more of
the  aggregate  of the total  number of meetings  held by the Board of Directors
during the period he served as a director and the total number of meetings  held
by all committees of the Board of Directors on which he served during the period
he served.

      The Board of Directors of the Company has an Audit Committee  comprised of
Richard C.  Burrows,  John R. Compo,  Richard Z.  Graham and John H. Moore.  The
function  of the Audit  Committee  is to review the  adequacy  of the  Company's
system of internal  controls,  to investigate the scope and adequacy of the work
of the Company's independent auditors and to recommend to the Board of Directors
a firm of accountants to serve as the Company's independent auditors.  The Audit
Committee met three times during the l996 fiscal year.

      The Board of Directors of the Company  also has a  Compensation  Committee
comprised of John R. Compo,  Robert A. Fawcett,  Jr., Steven D. VanDemark and J.
Michael Walz, D.D.S. The function of the Compensation Committee is to review and
recommend  to the Board of Directors  of the Company the  salaries,  bonuses and
other cash compensation to be paid to, and the other benefits to be received by,
the  employees  of the  Company,  who  currently  include  Steven D.  VanDemark,
Chairman of the Board of  Directors,  Thomas C.  Williams,  President  and Chief
Executive  Officer,  Robert W. Constien,  Executive Vice  President,  Richard C.
Warrener,  Senior  Vice  President  and Chief  Financial  Officer and nine other
officers  (who are not  executive  officers)  of the Company.  The  Compensation
Committee  met a total of 3 times  during the l996  fiscal  year.  Although  Mr.
Williams attended various meetings of the Compensation  Committee at the request
of the members of that Committee during the 1996 fiscal year, he did not vote on
compensation matters brought before the Compensation Committee.

      The Board of Directors does not have a standing nominating  committee or a
committee performing similar functions.

                        TRANSACTIONS INVOLVING MANAGEMENT

      During the Company's  1996 fiscal year,  the Company's  bank  subsidiaries
including  State Bank,  Peoples Bank,  Ottawa and Citizens  entered into banking
transactions,  in the  ordinary  course  of their  respective  businesses,  with

                                      -7-
<PAGE>


certain  executive  officers  and  directors of the Company  (including  certain
executive  officers of the Company's  subsidiaries),  members of their immediate
families and corporations or organizations with which they are affiliated. It is
expected that similar banking  transactions  will be entered into in the future.
Loans to such persons have been made on substantially the same terms,  including
the interest rate charged and collateral  required,  as those  prevailing at the
time for comparable transactions with persons not affiliated with the Company or
its subsidiaries.  These loans have been, and are presently,  subject to no more
than a  normal  risk  of  uncollectibility  and  present  no  other  unfavorable
features.  The amount of loans (aggregating $60,000 or more to any one party) to
directors and executive  officers of the Company  (including  certain  executive
officers  of the  Company's  subsidiaries)  and their  associates  as a group at
December 31, 1996, was $1,923,359. As of the date hereof, all of such loans were
performing loans.


           COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

      Steven D.  VanDemark,  who is Chairman of the Board of the  Company,  is a
member of the Compensation Committee of the Company's Board of Directors.

      Thomas C.  Williams is the only current  executive  officer of the Company
who received compensation from the Company for services rendered during the 1996
fiscal year as an executive officer of the Company. David E. Manz, who served as
Executive Vice President,  Chief Financial  Officer,  Secretary and Treasurer of
the Company, and in various other positions as an officer and/or director of the
Company and certain of the Company's  subsidiaries,  also received  compensation
from the Company  during the 1996 fiscal year. On September 16, 1996, Mr. Manz's
services  as an  officer  and  director  with the  Company  and with each of the
subsidiaries  of the Company with which he held a position as an officer  and/or
director were terminated.  On March 12, 1996, Mr. Robert W. Constien was elected
Executive Vice President of the Company. Mr. Constien,  who previously served as
the Senior Vice  President of the  Company,  was paid by State Bank for services
rendered  in his  capacity  as an  executive  officer of the  Company  and as an
executive   officer  of  State  Bank  during  fiscal  year  1996.  Mr.  Constien
participates in the various  compensation  plans of the Company addressed below,
but was not and is not eligible to participate in any of the compensation  plans
of State  Bank.  Mr.  Richard  C.  Warrener,  Senior  Vice  President  and Chief
Financial  Officer  of the  Company  was hired as an  executive  officer  of the
Company on December 31, 1996.


                        REPORT ON EXECUTIVE COMPENSATION

      NOTWITHSTANDING ANYTHING TO THE CONTRARY SET FORTH IN ANY OF THE COMPANY'S
PREVIOUS  FILINGS UNDER THE SECURITIES ACT OF 1933, AS AMENDED,  OR THE EXCHANGE
ACT, THAT MIGHT INCORPORATE FUTURE FILINGS,  INCLUDING THIS PROXY STATEMENT,  IN
WHOLE OR IN PART,  THIS REPORT AND THE  PERFORMANCE  GRAPH SET FORTH ON PAGES __
AND __ SHALL NOT BE INCORPORATED BY REFERENCE INTO ANY SUCH FILINGS.

      The  Compensation  Committee  of  the  Company's  Board  of  Directors  is
comprised of three outside  directors and Steven D.  VanDemark,  Chairman of the
Board of the Company.  The Compensation  Committee reviews and recommends to the
full Board the salaries,  bonuses and other cash compensation to be paid to, and
the other benefits to be received by, the employees of the Company.  During 1996
no  compensation  decisions  by the  Compensation  Committee  were  modified  or
rejected in any  material  way by the full Board.  Although  Thomas C.  Williams

                                      -8-
<PAGE>


attended various  meetings of the  Compensation  Committee at the request of the
members  of that  Committee  during  the 1996  fiscal  year,  he did not vote on
compensation matters brought before the Compensation Committee.

      Thomas C. Williams and David E. Manz were the only  executive  officers of
the Company who received  compensation from the Company for services rendered as
executive  officers of the Company  during the 1996 fiscal year.  Prior to 1996,
Mr.  Williams  and Mr. Manz  received  their  salaries  with respect to services
rendered as officers of the Company and of State Bank from State Bank. Beginning
with the 1996 fiscal year, all of Mr. Williams' and Mr. Manz's  compensation was
paid by the Company.

Compensation Policies Toward Executive Officers

      In  determining  the  compensation  of the  employees of the Company,  the
Compensation  Committee has sought to create a  compensation  program that links
compensation  to  financial   performance,   rewards   above-average   corporate
performance and recognizes individual contributions and achievements.  There are
two components of the annual cash compensation  program for the employees of the
Company:  (1) a base salary  component;  and (2) an  incentive  bonus  component
payable under the Rurban  Financial Corp.  Bonus Plan (the "Company Bonus Plan")
which  directly  links the bonus to be paid to the financial  performance of the
Company.

Salaries

      The Compensation  Committee of the Company's Board of Directors determines
the base  salaries  to be paid to the  employees  of the  Company  based upon an
overall evaluation of a number of factors,  including a subjective evaluation of
individual  performance,  contributions  to the  Company  and its  subsidiaries,
experience  and an analysis of how the Company's  compensation  of its employees
compares to compensation of individuals  holding comparable  positions with bank
holding companies of similar asset size (between $300 million and $500 million).
This  comparative  group is not the same group of bank holding  companies as the
bank  holding  companies  included in the "NASDAQ  Bank Stock"  index within the
Performance  Graph since not all of the bank  holding  companies  of  comparable
asset size to the  Company  have  their  shares  traded on  NASDAQ.  None of the
above-described  factors are assigned a specific weighting when consideration is
given to the setting of the salaries of the employees of the Company.

      The salary paid to Mr. Williams for services rendered in his capacities as
President and Chief Executive Officer of the Company during the 1996 fiscal year
was approved by the Compensation  Committee on August 26, 1996, and represented,
on an annualized  basis,  no increase over the salary paid to Mr.  Williams with
respect to the 1995 fiscal year.  However,  Mr.  Williams' bonus for fiscal year
1996 was increased to $50,000,  as discussed  below under the section "REPORT ON
EXECUTIVE  COMPENSATION--Bonus  Plans".  Mr.  Williams'  salary  and bonus  were
determined based upon a subjective evaluation of his individual performance, his
contributions  to the  Company  and  its  subsidiaries,  his  experience  and an
analysis  of how  the  Company's  compensation  of  Mr.  William's  compared  to
compensation  of  individuals  holding  comparable  positions  with bank holding
companies of similar asset size, the Company's results of operations compared to
other bank holding  companies of similar size and the fact that the Company made
its budget for the 1996 fiscal year. None of the foregoing  factors was assigned
a  specific  weighting  when  consideration  was  given  to the  setting  of Mr.
Williams' salary.

      The salary paid to Mr. Manz for  services  rendered in his  capacities  as
Executive Vice President,  Chief Financial  Officer,  Secretary and Treasurer of
the Company and  Executive  Vice  President of State Bank during the 1996 fiscal
year was  approved by the  Compensation  Committee  on December  11,  1995,  and
represented  a 37.4%  increase  over the salary paid to Mr. Manz with respect to
the 1995 fiscal year. Mr. Manz's salary was  determined  based upon a subjective

                                      -9-
<PAGE>


evaluation  of his  performance,  his  contributions  to  the  Company  and  its
subsidiaries,  his experience and an analysis of how the Company's  compensation
of Mr. Manz compared to compensation of individuals holding comparable positions
with bank holding  companies of similar asset size and the Company's  results of
operations compared to other bank holding companies of similar size. None of the
foregoing factors was assigned a specific weighting when consideration was given
to the setting of Mr. Manz's salary.

Bonus Plans

      The Company Bonus Plan has two options for  determining the amount payable
thereunder and the Company will pay bonuses pursuant to the option which results
in the greater  amount of bonuses.  If the Company makes its budget for a fiscal
year,  a bonus in the  amount of $50,000  is  available  to be paid to the Chief
Executive  Officer and a bonus in the amount of $35,000 is  available to be paid
to the Executive Vice President (at the end of fiscal year 1996, the Company did
not have an Executive  Vice  President).  In  addition,  bonuses in an aggregate
amount of up to $120,000 may be paid to the  remaining  employees of the Company
with the amount, if any, of each bonus determined by the Chief Executive Officer
of the  Company in his sole  discretion.  Alternatively,  if the  Company  has a
return on average assets ("ROAA") greater than the average ROAA of all U.S. bank
holding companies of similar asset size ($300 million to $500 million), based on
the ROAA of such bank holding  companies  published in the Federal  Reserve Bank
Holding  Company  Performance  Report,  30% of the amount by which the Company's
ROAA exceeds that of these peer bank holding  companies  will be paid out in the
following  manner:  (1) the  Chief  Executive  Officer  and the  Executive  Vice
President of the Company will receive 50% and 35%,  respectively,  of the amount
available  for  bonuses,  subject  to a limit  of 75% of their  respective  base
salaries;  and (2)  bonuses  in an  aggregate  amount of up to 15% of the amount
available for bonuses may be paid to the remaining employees of the Company with
the  amount,  if any,  of each  bonus to be  determined  by the Chief  Executive
Officer of the  Company in his sole  discretion.  The time period over which the
determination is made of the amount, if any, of bonuses to be paid is the fiscal
year of the Company.  The determination of the amounts of bonuses to be paid and
the payment of such bonuses is made during the first  quarter of the next fiscal
year.  Mr.  Williams was paid a bonus in the amount of $50,000 under the Company
Bonus Plan with  respect to the 1996  fiscal year  because the Company  made its
budget for the 1996 fiscal year.  Because Mr. Manz's  positions with the Company
and its subsidiaries were terminated on September 16, 1996, he did not receive a
bonus under the Company Bonus Plan with respect to the 1996 fiscal year.

Additional Compensation Plans

      To enhance the  long-term  commitment of the officers and employees of the
Company  and its  subsidiaries,  the Company  adopted the ESOP in 1985,  and The
Rurban Financial Corp.  Savings Plan and Trust (the "Savings Plan") in 1988. Mr.
Williams,  as  well  as all  officers  and  employees  of the  Company  and  its
subsidiaries who meet applicable  eligibility  criteria,  may participate in the
ESOP and the Savings Plan.

      Each year,  the Company and each of its  subsidiaries  may  contribute  an
amount in cash  and/or  common  shares of the Company to the ESOP which does not
exceed  the  amount of the annual  net  profits  of the  corporation  making the
contribution.  Pro rata allocations of amounts contributed by the Company or one
of its  subsidiaries  are made to the accounts of the  participants in the ESOP.
The Company and its subsidiaries  contributed an aggregate amount of $431,000 to
the ESOP with  respect  to the 1996  fiscal  year.  As of the date of this Proxy
Statement,  no  determination  has been made as to the amount to be allocated to
the account of Mr. Williams under the ESOP with respect to the 1996 fiscal year.
No ESOP allocation will be made to the account of Mr. Manz for fiscal year 1996,
as he was not employed by the Company on December 31, 1996.


                                      -10-
<PAGE>


      Three types of contributions are contemplated  under the Savings Plan: (1)
pre-tax elective deferral  contributions by each participant in the Savings Plan
of a percentage of his or her annual  compensation;  (2) matching  contributions
made by the Company or the corporation employing the Savings Plan participant in
cash in an amount  determined by the Board of Directors of the Company;  and (3)
qualified  rollover  contributions  by a Savings  Plan  participant  from  other
qualified plans. The Board of Directors of the Company determined that for 1996,
the  amount  of  the  matching  contributions  to be  made  on  behalf  of  each
participant in the Savings Plan would be 50% of the amount of such participant's
pre-tax elective  deferral  contributions,  but only upon that portion of his or
her pre-tax elective  deferral  contributions  which did not exceed 6% of his or
her  annual  compensation.  Matching  contributions  in the amount of $2,278 and
$3,298 were made on behalf of Mr. Williams and Mr. Manz, respectively,  to match
their  respective  1996  pre-tax  elective  deferral  contributions  made to the
Savings Plan.  Mr.  Williams was not eligible to participate in the Savings Plan
until July of 1996.

Submitted by the Compensation Committee of the Company's Board of Directors:

           JOHN R. COMPO, ROBERT A. FAWCETT, JR., STEVEN D. VANDEMARK
                          AND J. MICHAEL WALZ, D.D.S.


                COMPENSATION OF EXECUTIVE OFFICERS AND DIRECTORS

Summary of Cash and Certain Other Compensation

      The following table shows, for the last three years, the cash compensation
paid by the Company and its subsidiaries,  as well as certain other compensation
paid or earned for those  years,  to Thomas C.  Williams,  the  Company's  Chief
Executive Officer and David E. Manz, the former Executive Vice President,  Chief
Financial  Officer,  Secretary and  Treasurer of the Company.  None of the other
executive officers of the Company or its subsidiaries were paid salary and bonus
for the 1996 fiscal year in an amount which exceeded $100,000.

<TABLE>

                           SUMMARY COMPENSATION TABLE

Name and                                                                 All Other
Principal Position           Year       Salary($)(1)      Bonus($)    Compensation($)(2)
- ------------------          ------      ------------     ----------   ------------------
<S>                          <C>         <C>             <C>             <C>        
Thomas C. Williams,          1996        $141,400        $ 40,500        $ 15,232(3)
President and Chief          1995        $ 67,300        $ 25,000        $    242(3)
Executive Officer of         1994            --              --              --
the Company(4)

                                      -11-
<PAGE>

Name and                                                                 All Other
Principal Position           Year       Salary($)(1)      Bonus($)    Compensation($)(2)
- ------------------          ------      ------------     ----------   ------------------

David E. Manz, Former        1996        $103,505        $ 20,000        $  7,656(5)
Executive Vice               1995        $ 75,000        $ 23,062        $ 15,131(5)
President, Chief             1994        $ 69,900        $ 44,750        $ 22,601(5)
Financial Officer,
Secretary and
Treasurer of the
Company and former
Executive Vice
President of State
Bank (6)

</TABLE>
- --------------------

(1)  "Salary" includes (a) for Mr. Williams,  fees received during 1996 and 1995
     as a director of the Company and its subsidiaries in the amounts of $16,400
     and $2,400,  respectively,  and (b) for Mr. Manz fees received during 1996,
     1995 and 1994 as a director  of the  Company  and its  subsidiaries  in the
     amount of $7,350, $5,000 and $4,900, respectively.

(2)  All numbers  shown for "All Other  Compensation"  have been  rounded to the
     nearest whole dollar.

(3)  "All Other  Compensation"  for fiscal years 1996 and 1995  includes:  (i) a
     contribution  of $2,278 to the  Savings  Plan on behalf of Mr.  Williams to
     match  1996  pre-tax  elective  deferral   contributions   (included  under
     "Salary") made by him to the Savings Plan, (ii) a payment of $12,346 during
     fiscal year 1996  representing the grossed-up  premium for a life insurance
     policy which Mr. Williams  personally owns and (iii) $608 and $242 received
     by Mr.  Williams  from the Company  during fiscal year 1996 and fiscal year
     1995, respectively,  as an automobile allowance. The amount to be allocated
     to the account of Mr.  Williams  under the ESOP with respect to fiscal year
     1996 has not been  determined as of the date of this Proxy  Statement.  Mr.
     Williams was not eligible to  participate in either the Savings Plan or the
     ESOP during the 1995 fiscal year.

(4)  Mr. Williams became President and Chief Executive Officer of the Company on
     June 12, 1995.

(5)  "All Other Compensation" for 1996, 1995 and 1994 includes  contributions of
     $3,298, $2,918 and $3,387,  respectively,  to the Savings Plan on behalf of
     Mr.  Manz  to  match  1996,  1995  and  1994  pre-tax   elective   deferral
     contributions (included under "Salary") made by him to the Savings Plan and
     the amount of $80, $50 and $90 which  represents  the  premiums  which were
     paid on behalf of Mr. Manz in 1996,  1995 and 1994,  respectively,  under a
     life insurance policy which had a death benefit payable thereunder equal to
     approximately two times Mr. Manz's annual salary less $50,000.  The amounts
     allocated  to the account of Mr. Manz under the ESOP for 1995 and 1994 were
     $7,782 and $9,540,  respectively.  No ESOP  allocation  will be made to the
     account of Mr.  Manz for fiscal  year 1996,  as he was not  employed by the
     Company on December 31, 1996.

(6)  On September 16, 1996, Mr. Manz's  services as an officer and director with
     the Company and with each of the  subsidiaries of the Company with which he
     held a position as an officer and/or director were terminated.


                                      -12-
<PAGE>


Salary Continuation Agreements

            The Company entered into an Executive Salary Continuation  Agreement
(the  "Williams  Agreement")  with  Thomas  C.  Williams,  President  and  Chief
Executive  Officer of the  Company,  on October  11,  1995.  Under the  Williams
Agreement,  if Mr. Williams remains in the continuous  employment of the Company
until the first  December 31st after his 65th birthday  (unless by action of the
Board of  Directors  of the Company,  his period of active  employment  with the
Company for purposes of the Williams Agreement is shortened or extended),  he is
to retire as of that date.  Upon such  retirement,  Mr.  Williams (and, upon his
death, his designated beneficiary) will be entitled to receive an annual benefit
equal to 15% of his annual  base  salary as in effect  immediately  prior to his
retirement in equal monthly installments (of 1/12th of the annual benefit) for a
period of 180  months.  If Mr.  Williams  dies while  actively  employed  by the
Company prior to his retirement, the Company will pay an annual benefit equal to
15% of his annual  base  salary as in effect  immediately  prior to his death in
equal monthly installments (of 1/12th of the annual benefit) for a period of 180
months to his designated beneficiary. In the event that Mr. Williams' employment
is terminated as a result of his voluntary action,  the Williams  Agreement will
terminate  immediately  on the date of such  termination  of employment  and the
Company will pay to Mr. Williams as severance  compensation  monthly for fifteen
years an amount of money on an annual  basis  equal to: (a) 5% of Mr.  Williams'
annual base salary as in effect immediately prior to the date of his termination
of employment,  if, at the termination  date, Mr. Williams is between age 55 and
60; (b) 10% of such annual base salary if, at the termination date, Mr. Williams
is between  age 60 and 65; and (c) 15% of such  annual base salary if (i) at the
termination  date,  Mr.  Williams is age 65 or over;  (ii) such  termination  of
employment  occurs after there has been a change in control of the  ownership of
the Company;  or (iii) such  termination of employment  occurs after the Company
merges or  consolidates  with  another  company  or  organization,  permits  its
business  activities  to be  taken  over by  another  organization,  ceases  its
business  activities or terminates its existence.  If the Company discharges Mr.
Williams for cause,  no  compensation  will be payable to him under the terms of
the Williams  Agreement.  Mr.  Williams will not receive any benefits  under the
Williams  Agreement if he engages in any activity  that  directly or  indirectly
competes  with the  Company's  interest,  within  25 miles of any  office of the
Company  and  its  subsidiaries  existing  at  the  time  of his  retirement  or
termination  of  employment.  The payment of the  benefits  contemplated  by the
Williams Agreement will be accelerated if, after Mr. Williams'  retirement,  the
leverage  capital ratio and/or the risk-based  capital ratio of the Company fall
below the minimum ratios established by the Company's  regulatory  authority for
well-capitalized  bank holding  companies  and/or the Company  fails to have net
income in any two successive fiscal years.

Directors' Compensation

      During the 1996 fiscal year,  each  director of the Company who served the
entire year  received an annual  retainer of $6,000 and each director who served
for less  than the full  year  received  $500 for each  meeting  of the Board of
Directors  attended.  For fiscal  year 1997,  each  director  of the Company who
serves  the  entire  year will  receive  an annual  retainer  of $9,000 and each
director  who  serves  for less than the full year  will  receive  $750 for each
meeting of the Board of Directors attended.

      Mr. Steven D. VanDemark,  who serves as the Chairman of Board of Directors
of the Company and State Bank,  received $12,000 during the 1996 fiscal year for
his services as Chairman of the Board of Directors of State Bank. Mr.  VanDemark
was not  compensated for his services as Chairman of the Board of the Company in
1996.  During the 1997 fiscal year, Mr.  VanDemark will receive  $12,000 for his
services  as  Chairman  of the  Board  of  the  Company.  He  will  not  receive
compensation for his services as Chairman of the Board of State Bank.


                                      -13-
<PAGE>



Adoption of the Rurban Financial Corp. Plan to Allow Directors to Elect to
Defer Compensation

      On March 12,  1997,  the Board of  Directors  of the  Company  adopted the
Rurban  Financial Corp.  Plan to Allow Directors to Elect to Defer  Compensation
(the "Plan"). The purpose of the Plan is to advance the interests of the Company
and its  shareholders by allowing the directors of the Company and the directors
of any of the Company's subsidiaries an opportunity to elect to defer payment of
all or a portion of their compensation received for their services as directors.
The annual  directors'  fees to be received by the  directors of the Company and
the directors of the Company's subsidiaries will not be increased as a result of
the adoption of the Plan.

      The Plan is administered by the Board of Directors of the Company. Subject
to the  express  provisions  of the  Plan,  the Board  has sole  discretion  and
authority to determine from time to time the individuals eligible to participate
in the Plan.

      Each  director  of  the  Company  and  its  subsidiaries  is  eligible  to
participate  in the Plan by electing to defer the receipt of all or a portion of
the  compensation  to be received by such  director or otherwise  payable to him
during any  calendar  year.  At the time that a director  first  elects to defer
compensation,  the  Company  will  establish  an  account  ("Account")  in  such
director's  name  and  all  deferred  compensation  will  be  credited  to  such
director's  Account.  At the end of  each  calendar  year,  the  account  of the
director shall be allocated an amount of interest  equal to the rate  determined
by the Board of Directors  for such year, in its  discretion,  multiplied by the
weighted  average of such director's  Account balance during such year, and such
amount of interest shall then be credited to the director's Account.

      In the event that a director's service to the Company or any subsidiary of
the Company,  as the case may be, is  terminated  for any reason,  such director
will be entitled to receive a distribution (a  "Distribution")  from the Company
for the amount then credited to such  director's  Account.  A Distribution  to a
director for the amount credited to such director's  Account may be made in cash
either in a lump sum or in approximately equal annual installments over a period
of ten years.  Each director will be allowed to suggest his preferred  method of
Distribution;   however,  the  Board  shall  have  the  ultimate  discretion  in
determining  the  actual  method  of  Distribution.   Directors  who  receive  a
Distribution  from the Plan in  installment  payments,  shall,  each year,  earn
interest on any undistributed  amounts credited to such director's Account as of
the last day of each  calendar year at a rate equal to the prime rate offered by
the Company on the first day of that year.

      Any Distribution  received by a director under the Plan will be treated as
ordinary  income for federal  income tax purposes at the time that such director
receives the Distribution.

      The  Board of  Directors  may  amend or  terminate  the Plan at any  time,
without the consent of any director of the Company or any director of any of the
Company's subsidiaries.


                                      -14-
<PAGE>


                                PERFORMANCE GRAPH

      Set forth on the  following  page is a line  graph  comparing  the  yearly
percentage change in the Company's  cumulative total  shareholder  return on its
common  shares  with an index  for the  NASDAQ  Stock  Market  (U.S.  Companies)
comprised of all domestic  common  shares traded on the NASDAQ  National  Market
System and the NASDAQ  Small-Cap  Market  and an index for  NASDAQ  Bank  Stocks
comprised of all depository  institutions  (SIC Code #602) and holding and other
investment  companies  (SIC Code #671)  that are  traded on the NASDAQ  National
Market System and the NASDAQ  Small-Cap  Market ("NASDAQ Bank Stocks"),  for the
five-year period ended December 31, 1996.



Performance graph is omitted.  It is represented by the following table:



                 Comparison of Five-Year Cumulative Total Return
       Rurban Financial Corp., NASDAQ Bank Stocks, and NASDAQ Stock Market
                                (U.S. Companies)


                        1991      1992      1993      1994      1995      1996
                       ------    ------    ------    ------    ------    ------

Rurban Financial Corp.  $100    $122.05   $156.61    $225.88   $287.80   $304.32
NASDAQ Bank Stocks      $100     145.55    165.99     165.39    246.32    325.60
NASDAQ Stock Market     $100     116.38    133.60     130.59    184.67    227.16
   (U.S. Companies)


___________________
     Return based on $100 invested on December 31, 1991 and the  reinvestment of
dividends.

     Return  includes the 5% stock dividend paid on January 31, 1997; All market
values used in  determining  the return have been  restated for stock splits and
stock dividends.











                                      -15-
<PAGE>



                    [This page is intentionally left blank.]














                                      -16-
<PAGE>


                              PROPOSED AMENDMENT OF
                    AMENDED ARTICLES AND AMENDED REGULATIONS
                      TO ELIMINATE CUMULATIVE VOTING IN THE
                              ELECTION OF DIRECTORS

                                (Item 2 on Proxy)

Introduction

      The Board of Directors is requesting, and unanimously recommends, that the
shareholders  approve certain amendments to the Amended Articles and the Amended
Regulations  of the  Company  that  would  eliminate  cumulative  voting  in the
election  of  directors.  The text of the  proposed  amendments  to the  Amended
Articles  and the Amended  Regulations  to  eliminate  cumulative  voting in the
election of  directors  is set forth in the  resolutions  attached to this Proxy
Statement as Exhibit A. Adoption of the proposal to eliminate  cumulative voting
may involve  disadvantages to the shareholders by making it more difficult for a
minority   shareholder  to  elect  a  person  as  a  director  of  the  Company.
Shareholders  are urged to read  carefully  the  following  descriptions  of the
proposed amendments.

      The  amendments  are  permitted  under Ohio law.  This  proposal is not in
response to any effort of which the Board of Directors is aware by a shareholder
or group of shareholders to gain  representation for their specific interests on
the Board of Directors or to accumulate  common  shares or to secure  control of
the Company.

Existing Provisions in the Amended Articles and the Amended Regulations

      The  proposed   amendments  to  the  Amended   Articles  and  the  Amended
Regulations to eliminate cumulative voting in the election of directors may have
certain anti-takeover effects discussed below. In addition, the Amended Articles
and the Amended  Regulations  of the Company  presently  contain  several  other
provisions  which may be deemed to have  certain  anti-takeover  effects.  These
include (a) the  classification  of the Board of  Directors  of the Company into
three  classes of directors so that each director  serves for three years,  with
one  class  being  elected  each  year;  (b) the  requirement  that  shareholder
nominations  for election to the Board of Directors be in writing and  delivered
or mailed to the Secretary of the Company within the timeframes specified in the
Company's  Regulations;  (c) the requirement of the affirmative vote of not less
than 80% of the voting  power of the Company  entitled to vote  thereon,  unless
recommended by at least 2/3 of the whole  authorized  number of directors of the
Company,  in order to (i) adopt new or amended  articles  or  regulations,  (ii)
approve certain  mergers,  certain  consolidations,  certain share issuances and
certain asset sales,  leases or exchanges,  (iii) approve the dissolution of the
Company  and (iv) fix or  change  the  number  of  directors  by  action  of the
shareholders; (d) the requirement of the affirmative vote of at least 4/5 of the
outstanding  common shares  entitled to vote  thereon,  in addition to any other
vote required by law or the Amended  Articles of the Company,  as a condition of
specified  Business  Combinations  (as  defined in Article  TENTH of the Amended
Articles),  except  in cases in which  certain  price  criteria  and  procedural
requirements  are satisfied;  (e) the requirement of the affirmative  vote of at
least 2/3 of the whole authorized number of directors of the Company in order to
fix or change the number of directors  or to fill a vacancy in the  directors by
action of the directors; (f) the requirement of the affirmative vote of at least
4/5 of the  outstanding  voting  power of the  Company  to fill a vacancy in the
directors by action of the  shareholders;  (g) the  requirement  that holders of
shares  entitling  them to exercise not less than 80% of the voting power of the
Company  vote in favor of the  removal of a director  from  office;  and (h) the
requirement of the written consent of all of the  shareholders in order to amend
the Amended  Regulations by an action in writing without a meeting.  In addition
to these specific  provisions of the Amended  Articles and Amended  Regulations,
the Company,  in 1985,  adopted the ESOP.  Other than the proposals set forth in
this  Proxy  Statement,  the Board of  Directors  has no  present  intention  of
soliciting  a  shareholder  vote on any  other  proposal  which may be viewed as
having an anti-takeover effect.


                                      -17-
<PAGE>

Elimination of Cumulative Voting

      Prior to July  24,  1986,  Ohio  law  required  cumulative  voting  in the
election of directors if requested by a shareholder.  In cumulative  voting, the
number of votes given a  shareholder  in the  election of  directors  equals the
number of common shares held by such  shareholder  times the number of directors
to be elected. A shareholder,  in his sole discretion,  may cast all votes for a
single director or distribute them among the nominees.  With cumulative  voting,
it is  possible  for  holders of a minority of shares to elect one or more board
members, even though the holders of a majority of shares opposes their election.
To elect these directors,  the minority  shareholders would cumulate their votes
and cast them for a select  number of directors  (fewer than the total number of
directors to be elected).

      Ohio Revised Code Section  1701.69  requires that the Company state to the
shareholders  that the  elimination  of  cumulative  voting  will do both of the
following:  (A) PERMIT A  MAJORITY  OF THE  VOTING  POWER OF THE  COMPANY IN THE
ELECTION OR REMOVAL OF DIRECTORS  TO ELECT OR REMOVE  EVERY  DIRECTOR AND (B) TO
PRECLUDE  A MINORITY  OF THE VOTING  POWER OF THE  COMPANY  IN THE  ELECTION  OR
REMOVAL OF DIRECTORS  FROM ELECTING OR  PREVENTING  THE REMOVAL OF ANY DIRECTOR.
While this  statement  is  accurate  with  respect to the effect of the  Company
eliminating cumulative voting in the election of directors, it is not completely
accurate with respect to the removal of one or more of the Company's  directors.
This is because  Section 2.04 of the  Company's  Amended  Regulations  currently
provides  that one or more  directors  can only be  removed  from  office by the
affirmative  vote of the  holders  of at least  80% of the  voting  power of the
Company. Thus, regardless of whether the proposal to eliminate cumulative voting
in the election of directors is adopted by the shareholders,  any one or more of
the Company's  directors may only be removed from office by the affirmative vote
of the holders of at least 80% of the voting power of the Company.

      Other  possible  disadvantages  to the  shareholders  resulting  from  the
elimination of cumulative voting could include, but would not be limited to, the
following: (a) shareholders may not be able to receive a premium price for their
common shares based upon the voting power which those common shares represent to
a  prospective  purchaser  or to  benefit  from  temporary  market  fluctuations
reflecting  common share  acquisitions by persons  attempting to acquire control
through market purchases;  and (b) the accomplishment of a business  combination
or election of a "minority  director" may be rendered more difficult even though
certain  of the  shareholders  may  believe  such  events  to be  desirable  and
beneficial.

      Ohio law was amended in 1986 to permit the articles of an Ohio corporation
to be amended by its shareholders to eliminate cumulative voting in the election
of directors.

Recommendation and Vote

      The  Board  of  Directors  recommends  that  the  shareholders  adopt  the
amendment to the Amended Articles of the Company to eliminate  cumulative voting
in the  election  of  directors  and  the  related  amendments  to  the  Amended
Regulations  (a) to delete in its entirety  Section  1.10 of Article ONE,  which
Section deals with cumulative voting; and (b) to delete the reference in Section
2.04 of Article TWO to cumulative  voting.  The proposed  resolutions  which the
Board of  Directors  recommends  that the  shareholders  adopt are  attached  as
Exhibit A to this Proxy Statement.


                                      -18-
<PAGE>


      The Board of Directors  does not consider  cumulative  voting to be in the
best interests of the Company or its  shareholders.  For a board of directors to
work  effectively  for all of the  shareholders,  each  director  should  feel a
responsibility  to the  shareholders  as a whole and not to any special group of
minority  shareholders.  Cumulative  voting could  result in a relatively  small
number of shares being  responsible  for the  election of one or more  directors
whose loyalty could be primarily directed to the interests of the minority group
responsible  for  such  election,  rather  than  to  the  Company  and  all  its
shareholders.

      In  order  for the  Company's  corporate  records  to be  consistent,  the
proposal  recommended  by  the  Board  of  Directors  also  amends  the  Amended
Regulations  (a) by deleting in its entirety  Section 1.10 of Article ONE, which
Section  deals with  cumulative  voting;  and (b) by deleting  the  reference in
Section 2.04 of Article TWO to cumulative voting. Section 1.10 of Article ONE of
the Amended  Regulations  deals with cumulative voting rights in the election of
directors.  Section  2.04  of  Article  TWO of  the  Amended  Regulations  deals
generally  with the removal of directors  and includes a reference to cumulative
voting.  If the Amended Articles are amended to eliminate  cumulative  voting in
the election of  directors,  the reference in Section 2.04 of Article TWO of the
Amended  Regulations to cumulative voting and Section 1.10 of Article ONE of the
Amended  Regulations would be of no force or effect.  Accordingly,  the Board of
Directors believes that  corresponding  amendments must be made to both Sections
of the Amended Regulations to delete any reference to cumulative voting. Present
Section 1.11 and Section 1.12 of the Amended  Regulations would be renumbered as
Section 1.10 and Section 1.12, respectively.

      THE BOARD OF DIRECTORS  UNANIMOUSLY  RECOMMENDS A VOTE FOR THE RESOLUTIONS
ATTACHED TO THIS PROXY STATEMENT AS EXHIBIT A TO AMEND THE AMENDED  ARTICLES AND
THE  AMENDED  REGULATIONS  TO  ELIMINATE  CUMULATIVE  VOTING IN THE  ELECTION OF
DIRECTORS.

      UNDER ARTICLE SIXTH OF THE AMENDED  ARTICLES,  THE AFFIRMATIVE VOTE OF THE
HOLDERS OF SHARES  ENTITLING  THEM TO  EXERCISE  NOT LESS THAN A MAJORITY OF THE
VOTING POWER OF THE COMPANY IS REQUIRED TO ADOPT THE PROPOSED  AMENDMENTS TO THE
AMENDED  ARTICLES  AND THE  AMENDED  REGULATIONS.  As of  March  23,  1997,  the
Company's  executive  officers and directors,  together with participants in the
ESOP, held approximately 18% of the Company's common shares and voting power. If
the  amendment  is  approved,  it will  become  effective  upon the  filing of a
Certificate  of  Amendment  to the  Company's  Amended  Articles  with  the Ohio
Secretary  of  State,  which is  expected  to be  accomplished  as  promptly  as
practicable  after such approval is obtained.  Unless  otherwise  directed,  the
persons named in the enclosed  proxy will vote the common shares  represented by
all proxies received prior to the Annual Meeting,  and not properly revoked,  in
favor  of the  proposed  amendments  to the  Amended  Articles  and the  Amended
Regulations. The effect of an abstention or broker non-vote with respect to this
proposal is the same as a "no" vote.


                                      -19-
<PAGE>


                     PROPOSAL TO APPROVE THE ADOPTION OF THE
                    RURBAN FINANCIAL CORP. STOCK OPTION PLAN

                                (Item 3 on Proxy)

      On March 12, 1997, the Board of Directors of the Company adopted,  subject
to approval by the  shareholders,  the Rurban  Financial Corp. Stock Option Plan
(the "Stock  Option  Plan") for  directors  and  officers of the Company and its
subsidiaries  (the  "Key  Employees").  The Stock  Option  Plan  authorizes  the
granting of (i) incentive  stock  options  ("ISOs") as defined in Section 422 of
the Internal Revenue Code of 1986, as amended (the "Code"),  (ii)  non-qualified
stock options  ("NQSOs") and (iii) stock  appreciation  rights  ("SARs")  (ISOs,
NQSOs and SARs are sometimes referred to collectively  herein as "Awards").  The
purpose of the Stock  Option Plan is to  encourage  Key  Employees to acquire or
increase  and  retain a  financial  interest  in the  Company,  to remain in the
service of the Company,  and to put forth maximum efforts for the success of the
Company,  and to enable the Company and its subsidiaries to compete  effectively
for  the  services  of  potential  employees  and  directors  by  furnishing  an
additional  incentive  to join the service of the Company and its  subsidiaries.
The Stock Option Plan also provides an incentive to Key Employees of the Company
and its  subsidiaries to put forth a maximum effort to increase the value of the
Company's common shares, because, as more fully described below, under the Stock
Option  Plan,  the  exercise  price of the options  cannot be less than the fair
market value of the common shares on the date the options are granted.

      As of the date of this Proxy  Statement,  no  determination  has been made
regarding  the identity of the Key Employees to whom Awards may be granted under
the Stock  Option Plan or the kinds of Awards or numbers of common  shares to be
subject  to Awards  that will be  granted  to such Key  Employees.  The  Company
currently  estimates  that 60 Key Employees of the Company and its  subsidiaries
will be eligible to be granted Awards under the Stock Option Plan.

      The  following is a brief  summary of the  material  features of the Stock
Option Plan.  This summary is qualified in its entirety by reference to the full
text of the  Stock  Option  Plan,  a copy of which  is  attached  to this  Proxy
Statement as Exhibit B.

Summary of Operation of the Stock Option Plan

  ADMINISTRATION OF THE STOCK OPTION PLAN

      The Stock Option Plan will be administered by the  Compensation  Committee
of the Board of Directors which,  together with the Board of Directors,  has the
authority to  determine,  among other  things,  the Key Employees to whom Awards
will be granted under the Stock Option Plan and the terms and conditions of such
Awards.  The  Compensation  Committee  consists of three members of the Board of
Directors of the Company who are "non-employee  directors" within the meaning of
Rule 16b-3 under the Securities  Exchange Act of 1934, as amended (the "Exchange
Act"). These members of the Compensation  Committee are John R. Compo, Robert A.
Fawcett, Jr. and J. Michael Walz, D.D.S. In addition,  Steven D. VanDemark,  the
Chairman  of the  Board  of the  Company  and  State  Bank  also  serves  on the
Compensation Committee.

  GRANTS OF OPTIONS; LIMITATIONS

  ISOs and NQSOs (together, "Options") may be granted under the Stock Option for
terms of up to, but not exceeding,  ten years from the date of grant. The actual
period of exercise for each Option is determined by the Compensation  Committee.
No Awards may be granted under the Stock Option Plan after the tenth anniversary

                                      -20-
<PAGE>


of the effective  date of the Stock Option Plan,  which is March 12, 1997.  ISOs
may  only  be  granted  to  employees  of the  Company  or any of the  Company's
subsidiaries, as the case may be.

      In the case of ISOs,  the aggregate fair market value of the common shares
of the Company with respect to which ISO's are exercisable for the first time by
an optionee (an  "Optionee")  during any calendar year may not exceed  $100,000.
The aggregate  fair market value of the common shares  subject to the ISOs shall
be determined by the Compensation  Committee or the Board of Directors as of the
date of grant.  If the aggregate  fair market value of the common shares subject
to any such ISO's which are exercisable for the first time by an Optionee during
any calendar year exceeds $100,000,  the portion of the ISO's exceeding $100,000
shall be treated as NQSO's.

  EXERCISE OF OPTIONS; TERMINATION

      Under the Stock  Option  Plan,  an Option may be  exercised in whole or in
part and from time to time by  delivering  to the  Company  a written  notice of
intent to exercise  such Option.  The vesting  schedule for all Options  granted
under the Stock Option Plan will be determined by the Compensation  Committee or
the Board of  Directors  and will be set forth in the  respective  Stock  Option
Agreement relating to such Options.

      If an Optionee's  status as a director or as an employee of the Company or
any of the  Company's  subsidiaries,  as the  case  may be,  terminates  for any
reason,  other than his  retirement,  death or disability  (as determined by the
Compensation Committee), before the date of expiration of NQSOs and SARs held by
such  Optionee,  such NQSOs and SARs shall  become  null and void on the date of
such  termination.  An Optionee who terminates his  employment,  but retains his
status as a director,  is not  considered  terminated  for purposes of the Stock
Option Plan.

      If an Optionee  dies before the  expiration  of any NQSOs and SARs held by
such  Optionee,  such NQSOs and SARs shall  terminate  on the earlier of (i) the
date of expiration of the NQSOs and SARs or (ii) one year  following the date of
the Optionee's  death. The executor or administrator or personal  representative
of the  estate of a deceased  Optionee,  or the person or persons to whom a NQSO
and SAR granted hereunder shall have been validly transferred by the executor or
the administrator or the personal representative of the Optionee's estate, shall
have the right to exercise the Optionee's NQSOs and SARs.

      If an Optionee becomes totally disabled before the expiration of NQSOs and
SARs held by the Optionee, such NQSOs and SARs shall terminate on the earlier of
(i) the date of expiration of the NQSOs and SARs or (ii) one year  following the
date of the Optionee's termination of service due to disability.

      In the case of ISOs, if an Optionee's status as an employee of the Company
terminates for any reason,  other than retirement,  death or disability,  before
the date of expiration of the ISOs held by such Optionee,  such ISOs become null
and void on the date of such termination.  If an Optionee's  employment with the
Company  terminates due to retirement or death,  the ISO's held by such Optionee
terminate  on the earlier of (i) the date of the  expiration  of the ISO or (ii)
three months  following  such  termination  of  employment.  For an Optionee who
terminates employment with the Company due to disability,  as defined in Section
22(e)(3) of the Code, the three month period  specified in the prior sentence is
extended to one year.

      In addition, upon the earlier of (i) an Optionee's 65th birthday, (ii) the
approval  by the  shareholders  of the  Company  of an  agreement  to  merge  or
consolidate the Company with or into another entity where the Company is not the
surviving  entity,  (iii) an agreement  to sell or  otherwise  dispose of all or

                                      -21-
<PAGE>


substantially  all of the Company's  assets  (including a plan of  liquidation),
(iv) the approval by the shareholders of the Company of an agreement to merge or
consolidate  the Company  with or into  another  entity where the Company is the
surviving  entity,  pursuant to which more than 50% of the Company's  issued and
outstanding  common  shares have been  transferred  or (v) the  expiration  of a
tender offer or exchange offer (other than an offer by the Company)  pursuant to
which more than 30% of the Company's  issued and outstanding  common shares have
been purchased, all Options granted to such Optionee become fully exercisable in
accordance with the terms of the Stock Option Plan.

  OPTION EXERCISE PRICE

      The  exercise  price of the common  shares of the Company  subject to each
Option shall not be less than the fair market value of the common  shares on the
date the Option is granted. The aggregate fair market value of the common shares
subject  to the  Options  shall  be  determined  on the  date  of  grant  by the
Compensation Committee or the Board of Directors.  The option price for each ISO
granted to an Optionee,  who directly or indirectly  owns stock  possessing more
than 10% of the total  combined  voting power of all classes of common shares of
the  Company,  may not be less  than 110% of the fair  market  value of a single
common share of the Company.

  PAYMENT OF EXERCISE PRICE

      Payment of the exercise  price may be made by check payable to the Company
or by delivery of common shares of the Company  having a fair market value equal
to the exercise  price of the Option,  or a  combination  thereof,  equal in the
aggregate to the option price for the common shares being purchased. Each Option
will  provide  for  appropriate  arrangements  for the  satisfaction  of all tax
withholding requirements applicable to the exercise of such Option. "Appropriate
arrangements"  may  include  the right of the  Company to receive  transfers  of
already-owned  common  shares  from the Award  holder  or to deduct or  withhold
common  shares  from  transfer  to  the  Award  holder  in  such  amount  as the
Compensation Committee deems appropriate.

  STOCK APPRECIATION RIGHTS

      The Compensation Committee may, in its discretion, grant SARs to Optionees
at the same time as such  Optionees  are awarded  Options under the Stock Option
Plan. Each SAR issued under the Stock Option Agreement must relate to a specific
Option and must be awarded to an  Optionee  concurrently  with the grant of such
Option. The number of SARs granted to an Optionee shall be equal to a proportion
of the number of common  shares of the Company  that the Optionee is entitled to
receive  pursuant  to the  corresponding  Option  under the Stock  Option  Plan.
Because each SAR is parallel to an Option, the exercise by an Optionee of all or
a portion of any Options will cause an equal exercise of the same  proportion of
SARs granted under the Stock Option Plan.

      Each SAR entitles the Optionee to the excess of the fair market value of a
single  common  share of the Company on the  exercise  date over the fair market
value  of a single  common  share on the  date  the SAR is  granted.  The  total
appreciation  available to an Optionee  from any exercise of SARs is to be equal
to the number of SARs being exercised times the amount of appreciation  per SAR.
The total  appreciation  available  to an  Optionee  from an  exercise  of Stock
Appreciation Rights shall be paid in a single lump sum payment in cash.


                                      -22-
<PAGE>

  ADJUSTMENTS UPON CHANGES IN CAPITALIZATION

      The Stock Option Plan  authorizes the granting of Awards with respect to a
maximum of 200,000  common  shares.  The number of common  shares  available for
Awards  under the Stock  Option Plan and subject to  outstanding  Awards will be
adjusted  upward or  downward,  as the case may be, in the event of any  merger,
consolidation,  recapitalization,  reclassification,  split-up,  combination  of
shares,  stock dividend or other similar transaction  affecting common shares of
the Company.  The exercise price of an outstanding Award may also be adjusted in
the event of any such transaction.  If any Option or SAR or a portion thereof is
terminated  without  having  been  exercised,  the common  shares of the Company
subject to the portion of such Option or SAR not so exercised  will be available
for subsequent  grants under the Stock Option Plan. If the  shareholders  of the
Company approve the Stock Option Plan, the Board of Directors will reserve up to
200,000 common shares of the Company for issuance under the Stock Option Plan.

  AMENDMENT AND TERMINATION

      The Board of Directors of the Company may  terminate,  amend or modify the
Stock  Option  Plan in whole or in part.  However,  the  Board may not amend the
Stock Option Plan, without shareholder approval, if such shareholder approval is
required  (a) to satisfy the  requirements  of Section  16(b) under the Exchange
Act;  (b) to  satisfy  applicable  requirements  of the Code;  or (c) to satisfy
applicable  requirements  of any securities  exchange on which are listed any of
the Company  equity  securities.  In addition,  if any  provisions  of the Stock
Option Plan cause the Stock Option Plan to violate any  applicable  law, rule or
government  regulation  or to be  considered  null and void,  such  noncomplying
provisions will be severed from the Stock Option Plan.

Federal Income Tax Matters

      Based on  current  provisions  of the Code  and the  existing  regulations
thereunder,  the anticipated federal income tax consequences in respect of ISOs,
NQSOs and SARs are as described below. The following  discussion is not intended
to be a complete  statement  of  applicable  law and is based  upon the  federal
income tax laws as in effect on the date hereof.

  ISOS
      An Optionee who is granted an ISO does not recognize taxable income either
on the date of grant or on the date of exercise.  However,  upon the exercise of
an ISO, the difference between the fair market value of the common shares of the
Company  received and the option price paid is a tax preference item potentially
subject to the  alternative  minimum  tax.  However,  on the later sale or other
disposition of the common  shares,  generally,  only the difference  between the
fair  market  value of the  common  shares on the  exercise  date and the amount
realized on the sale or disposition is includable in alternative minimum taxable
income.

      Upon  disposition  of common  shares  acquired  from  exercise  of an ISO,
long-term capital gain or loss is generally recognized in an amount equal to the
difference  between  the  amount  realized  on the sale or  disposition  and the
exercise price.  However,  if the Optionee  disposes of the common shares within
two years of the date of grant or within one year from the date of the  transfer
of the common shares to the Optionee (a "Disqualifying  Disposition"),  then the
Optionee will recognize ordinary income, as opposed to capital gain, at the time
of disposition.  In general,  the amount of ordinary  income  recognized will be
equal to the lesser of (i) the amount of gain  realized on the  disposition,  or
(ii) the difference  between the fair market value of the common shares received
on the date of exercise and the exercise  price.  Any remaining  gain or loss is
treated as a short-term or long-term  capital gain or loss,  depending  upon the
period of time the common shares have been held.



                                      -23-
<PAGE>

      The Company is not entitled to a tax deduction upon either  exercise of an
ISO or disposition of common shares acquired  pursuant to such exercise,  except
to the extent that an Optionee  recognizes  ordinary  income in a  Disqualifying
Disposition.

      If the holder of an ISO pays the exercise price, in whole or in part, with
previously  acquired  common shares,  the exchange should not effect the ISO tax
treatment of the exercise. Upon such exchange, and except as otherwise described
herein, no gain or loss is recognized by the Optionee upon delivering previously
acquired  common  shares to the Company for payment of the exercise  price.  The
common  shares  received  by the  Optionee,  equal in number  to the  previously
acquired common shares exchanged therefor,  will have the same basis and holding
period for long-term  capital gain purposes as the  previously  acquired  common
shares.  The  Optionee,  however,  will not be able to utilize the prior holding
period  for  the  purpose  of  satisfying  the  ISO  statutory   holding  period
requirements.  Common shares received by the Optionee in excess of the number of
previously acquired common shares will have a basis of zero and a holding period
which commences as of the date the common shares are transferred to the Optionee
upon  exercise of the ISO. If the  exercise of an ISO is affected  using  common
shares previously  acquired through the exercise of an ISO, the exchange of such
previously  acquired  common  shares will be  considered a  disposition  of such
common shares for the purpose of determining whether a Disqualifying Disposition
has occurred.

  NQSOS

      An Optionee  receiving an NQSO does not  recognize  taxable  income on the
date of grant of the  NQSO,  provided  that  the  NQSO  does not have a  readily
ascertainable  fair  market  value at the time it is granted.  In  general,  the
Optionee must recognize  ordinary  income at the time of exercise of the NQSO in
the amount of the difference  between the fair market value of the common shares
of the Company on the date of exercise and the option price. The ordinary income
received will constitute  compensation for which tax withholding  generally will
be required.  The amount of ordinary  income  recognized  by an Optionee will be
deductible by the Company in the year that the Optionee recognizes the income if
the Company complies with the applicable withholding requirement.

      If the sale of the common  shares could  subject the Optionee to liability
under Section 16(b) of the Exchange Act, the Optionee  generally  will recognize
ordinary  income only on the date that the Optionee is no longer subject to such
liability in an amount  equal to the fair market  value of the common  shares on
such date less the option  price.  Nevertheless,  the  Optionee  may elect under
Section  83(b) of the Code within 30 days of the date of  exercise to  recognize
ordinary income as of the date of exercise,  without regard to the  restrictions
of Section 16(b).

      Common  shares  acquired  upon  exercise  of an NQSO will have a tax basis
equal to their fair market value on the exercise date or other  relevant date on
which  ordinary  income is  recognized,  and the  holding  period for the common
shares generally will begin on the date of exercise or such other relevant date.
Upon  subsequent  disposition of the common shares,  the Optionee will recognize
long-term  capital gain or loss if the  Optionee has held the common  shares for
more than one year prior to disposition,  or short-term  capital gain or loss if
the Optionee has held the common shares for one year or less.

      If an Optionee  pays the exercise  price with respect to an NQSO, in whole
or in part, with previously  acquired common shares, the Optionee will recognize
ordinary  income  in the  amount by which the fair  market  value of the  common

                                      -24-
<PAGE>


shares received exceeds the exercise price. The Optionee will not recognize gain
or loss upon delivering  such previously  acquired common shares to the Company.
Common  shares  received  by an  Optionee,  equal in  number  to the  previously
acquired common shares exchanged therefor,  will have the same basis and holding
period as such previously  acquired common shares.  Common shares received by an
Optionee in excess of the number of such previously  acquired common shares will
have a basis equal to the fair market value of such additional  common shares as
of the  date  ordinary  income  is  recognized.  The  holding  period  for  such
additional  common shares will commence as of the date of exercise or such other
relevant date.

  SARS

      A participant  is not taxed upon the grant of SARs.  Rather,  participants
will generally be taxed upon the exercise date, at ordinary income tax rates, on
the amount of cash  received  and the fair  market  value of any  common  shares
received.  However,  if the sale of common shares could subject a participant to
liability  under Section 16(b) of the Exchange Act, such  participant  generally
will not recognize  ordinary income with respect to such common shares until the
participant  is  no  longer  subject  to  such  liability,  at  which  time  the
participant will recognize ordinary income in an amount equal to the fair market
value of the common shares on such date.

Recommendation and Vote

      THE BOARD OF DIRECTORS  UNANIMOUSLY  RECOMMENDS A VOTE FOR THE PROPOSAL TO
APPROVE THE ADOPTION OF THE RURBAN  FINANCIAL CORP.  STOCK OPTION PLAN, WHICH IS
ATTACHED AS EXHIBIT B TO THIS PROXY STATEMENT.

      UNDER ARTICLE SIXTH OF THE AMENDED  ARTICLES,  THE AFFIRMATIVE VOTE OF THE
HOLDERS OF SHARES  ENTITLING  THEM TO  EXERCISE  NOT LESS THAN A MAJORITY OF THE
VOTING  POWER OF THE COMPANY IS  REQUIRED TO APPROVE THE  ADOPTION OF THE RURBAN
FINANCIAL CORP. STOCK OPTION PLAN. As of March 23, 1997, the Company's executive
officers  and  directors,   together  with   participants   in  the  ESOP,  held
approximately  18% of the  Company's  common  shares  and voting  power.  Unless
otherwise directed, the persons named in the enclosed proxy will vote the common
shares represented by all proxies received prior to the Annual Meeting,  and not
properly revoked, in favor of the proposal to approve the adoption of the Rurban
Financial  Corp.  Stock  Option  Plan.  The  effect of an  abstention  or broker
non-vote with respect to this proposal is the same as a "no" vote.


                            SHAREHOLDER PROPOSALS FOR
                               1998 ANNUAL MEETING

      Any  qualified   shareholder   who  desires  to  present  a  proposal  for
consideration  at the 1998  Annual  Meeting  of  Shareholders  must  submit  the
proposal in writing to the  Company.  If the proposal is received by the Company
on or  before  November  28,  1997,  and  otherwise  meets the  requirements  of
applicable state and federal law, it will be included in the proxy statement and
form  of  proxy  of  the  Company   relating  to  its  1998  Annual  Meeting  of
Shareholders.

                                      -25-
<PAGE>



                           NOTIFICATION OF APPOINTMENT
                             OF INDEPENDENT AUDITORS

      The Board of  Directors  of the Company has  appointed  the firm of Crowe,
Chizek and Company LLP to serve as independent  auditors for the Company for the
1997 fiscal year.  That firm has served as independent  auditors for the Company
since 1988. The Board of Directors expects that representatives of Crowe, Chizek
and Company LLP will be present at the Annual Meeting, will have the opportunity
to make a statement  if they desire to do so and will be available to respond to
appropriate questions.

                                  OTHER MATTERS

      As of the date of this Proxy Statement, the Board of Directors knows of no
other business to be presented for action by the shareholders at the 1997 Annual
Meeting  of  Shareholders  other  than as set  forth  in this  Proxy  Statement.
However,  if any other matter is properly presented at the Annual Meeting, or at
any adjournment(s)  thereof, it is intended that the persons named as proxies in
the enclosed proxy may vote the common shares  represented by such proxy on such
matters in accordance  with their best judgment in light of the conditions  then
prevailing.

      IT IS IMPORTANT THAT PROXIES BE VOTED AND RETURNED  PROMPTLY.  EVEN IF YOU
PLAN TO ATTEND THE ANNUAL  MEETING IN PERSON,  PLEASE  FILL IN,  DATE,  SIGN AND
RETURN THE PROXY PROMPTLY  USING THE ENCLOSED  SELF-ADDRESSED  ENVELOPE.  IF YOU
ATTEND THE ANNUAL  MEETING,  YOU MAY REVOKE YOUR PROXY AND VOTE IN PERSON IF YOU
WISH TO DO SO.


March __, 1996                            By Order of the Board of Directors,


                                          Thomas C. Williams, President
                                          and Chief Executive Officer


                                      -26-
<PAGE>

                             RURBAN FINANCIAL CORP.
                    PROXY FOR ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD ON APRIL 28, 1997

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

      The undersigned  holder(s) of common shares of Rurban Financial Corp. (the
"Company")  hereby  constitutes  and appoints  Thomas C. Williams and Richard C.
Warrener, or either of them, the Proxy or Proxies of the undersigned,  with full
power of  substitution,  to attend the Annual  Meeting  of  Shareholders  of the
Company (the  "Annual  Meeting")  to be held on Monday,  April 28, 1997,  at the
offices of The State Bank and Trust Company, 401 Clinton Street,  Defiance, Ohio
at 7:00 p.m., local time, and any adjournment(s) thereof, and to vote all of the
common shares of the Company which the  undersigned  is entitled to vote at such
Annual Meeting or at any adjournment(s) thereof:

1.   To elect three directors to serve for terms of three years each.

      _____FOR election as directors of the       _____WITHHOLD AUTHORITY
           Company of all the nominees                 to vote for all of the
           listed below (except as marked              nominees listed below.
           to the contrary below.)*

       Richard Z. Graham         J. Michael Walz         Thomas C. Williams

      *(INSTRUCTION:  To withhold authority to vote for any individual  nominee,
      strike a line through the nominee's name in the list above.)

2.   To approve the proposed  amendments to the Amended Articles and the Amended
     Regulations of the Company to eliminate  cumulative  voting in the election
     of directors.  The proposed  resolutions to amend the Amended  Articles and
     the Amended  Regulations are described in the accompanying  Proxy Statement
     and are attached to the Proxy Statement as Exhibit A.

            ____FOR              ____AGAINST              ____ABSTAIN

3.   To approve the  adoption of the Rurban  Financial  Corp.  Stock Option Plan
     (the  "Stock  Option  Plan").  The Stock  Option Plan is  described  in the
     accompanying  Proxy  Statement  and is attached to the Proxy  Statement  as
     Exhibit B.

            ____FOR              ____AGAINST              ____ABSTAIN

4.   In their  discretion,  the Proxies are  authorized  to vote upon such other
     matters  as  may   properly   come   before  the  Annual   Meeting  or  any
     adjournment(s) thereof.


      (Continued, and to be executed and dated on the reverse side hereof.)


<PAGE>
                             (Continued from front.)


      WHERE A CHOICE IS INDICATED,  THE COMMON SHARES  REPRESENTED BY THIS PROXY
WHEN PROPERLY EXECUTED WILL BE VOTED OR NOT VOTED AS SPECIFIED.  IF NO CHOICE IS
INDICATED,  THE COMMON  SHARES  REPRESENTED  BY THIS PROXY WILL BE VOTED FOR THE
ELECTION OF THE NOMINEES  LISTED IN ITEM NO. 1 AS DIRECTORS OF THE COMPANY,  FOR
PROPOSAL NO. 2 AND FOR PROPOSAL NO. 3. IF ANY OTHER MATTERS ARE PROPERLY BROUGHT
BEFORE THE  ANNUAL  MEETING OR ANY  ADJOURNMENT(S)  THEREOF OR IF A NOMINEE  FOR
ELECTION AS A DIRECTOR  NAMED IN THE PROXY  STATEMENT  IS UNABLE TO SERVE OR FOR
GOOD CAUSE WILL NOT SERVE,  THE COMMON SHARES  REPRESENTED BY THIS PROXY WILL BE
VOTED IN THE  DISCRETION  OF THE PROXIES ON SUCH MATTERS OR FOR SUCH  SUBSTITUTE
NOMINEE(S) AS THE DIRECTORS MAY RECOMMEND.

      All proxies  previously  given or executed by the  undersigned  are hereby
revoked.  The undersigned  acknowledges  receipt of the  accompanying  Notice of
Annual  Meeting  of  Shareholders  and Proxy  Statement  for the April 28,  1997
meeting and the Annual Report to Shareholders for the fiscal year ended December
31, 1996.

                                    Dated: _______________________________, 1997


                                    ____________________________________________
                                    Signature of Shareholder(s)


                                    ____________________________________________
                                    Signature of Shareholder(s)

                                    Please  sign  exactly  as your name  appears
                                    hereon. When common shares are registered in
                                    two names,  both  shareholders  should sign.
                                    When  signing  as  executor,  administrator,
                                    trustee, guardian, attorney or agent, please
                                    give full title as such. If shareholder is a
                                    corporation,  please sign in full  corporate
                                    name  by  President   or  other   authorized
                                    officer.  If  shareholder  is a partnership,
                                    please   sign   in   partnership   name   by
                                    authorized  person.  (Please note any change
                                    of address on this proxy.)

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF RURBAN  FINANCIAL
CORP. IT IS IMPORTANT THAT PROXIES BE VOTED AND RETURNED  PROMPTLY.  EVEN IF YOU
PLAN TO ATTEND THE ANNUAL  MEETING IN PERSON,  PLEASE  FILL IN,  DATE,  SIGN AND
RETURN THE PROXY PROMPTLY  USING THE ENCLOSED  SELF-ADDRESSED  ENVELOPE.  IF YOU
ATTEND THE ANNUAL  MEETING,  YOU MAY REVOKE YOUR PROXY AND VOTE IN PERSON IF YOU
WISH TO DO SO.

<PAGE>

                                    EXHIBIT A

              RESOLUTIONS TO AMEND THE AMENDED ARTICLES AND AMENDED
          REGULATIONS OF RURBAN FINANCIAL CORP. TO ELIMINATE CUMULATIVE
                       VOTING IN THE ELECTION OF DIRECTORS

     RESOLVED,  that the Amended  Articles of Rurban  Financial  Corp.  shall be
amended by the addition of Article TWELFTH in the following form:

     TWELFTH:  Shareholders  shall  have no  right to vote  cumulatively  in the
election of directors.

     FURTHER RESOLVED, that the Amended Regulations of Rurban Financial Corp. be
amended by (1) deleting in its entirety present Section 1.10 of Article ONE, (2)
renumbering  present  Sections  1.11  and  1.12 of the  Amended  Regulations  as
Sections 1.10 and 1.11,  respectively,  and (3) deleting present Section 2.04 of
Article TWO in its entirety and by substituting in its place new Section 2.04 of
Article TWO in the following form:

     Section 2.04.  Removal. A director or directors may be removed from office,
with or without  assigning any cause,  only by the vote of the holders of shares
entitling  them to  exercise  not less than eighty  percent  (80%) of the voting
power of the corporation  entitling them to elect directors in place of those to
be removed.  In case of any such  removal,  a new director may be elected at the
same meeting for the unexpired term of each director removed. Failure to elect a
director to fill the unexpired  term of any director  removed shall be deemed to
create a vacancy in the board.


<PAGE>


                                    EXHIBIT B

                             RURBAN FINANCIAL CORP.
                                STOCK OPTION PLAN


                                    ARTICLE I
                                   Definitions

Section 1.1  Definitions:  As used herein,  the  following  terms shall have the
meaning set forth below, unless the context clearly requires otherwise:

     (a)  "Applicable  Event" shall mean (i) the expiration of a tender offer or
          exchange offer (other than an offer by the Company)  pursuant to which
          more than 30% of the Company's  issued and outstanding  Stock has been
          purchased,  or (ii) the approval by the shareholders of the Company of
          an agreement to merge or consolidate  the Company with or into another
          entity where the Company is not the surviving  entity, an agreement to
          sell or otherwise dispose of all or substantially all of the Company's
          assets  (including  a plan of  liquidation),  or the  approval  by the
          shareholders  of the Company of an agreement  to merge or  consolidate
          the  Company  with or into  another  entity  where the  Company is the
          surviving  entity,  pursuant  to which more than 50% of the  Company's
          issued and outstanding Stock has been transferred.

     (b)  "Committee"  shall mean a Committee  consisting  of the members of the
          Board  of  Directors  of the  Company,  who are not  employees  of the
          Company.

     (c)  "Company" shall mean Rurban  Financial Corp. and any subsidiary of the
          Rurban Financial Corp.

     (d)  "Director"  shall  mean a  member  of the  Board of  Directors  of the
          Company.

     (e)  "Effective  Date"  with  respect  to the  Plan  shall  mean  the  date
          specified in Section 2.3 as the Effective Date.

     (f)  "Employee" shall mean any person,  including an executive officer, who
          is employed by the Company.

     (g)  "Fair  Market  Value" with  respect to a share of Stock shall mean the
          fair market value of the Stock,  as determined by  application of such
          reasonable  valuation  methods as the Committee  shall adopt or apply.
          The Committee's determination of Fair Market Value shall be conclusive
          and binding on the Company and the Optionee.  The Committee shall take
          into account the valuation  performed for the employee stock ownership
          plan  (ESOP)  maintained  for  the  benefit  of the  employees  of the
          Company.

     (h)  "Option"  shall mean an option to purchase  Stock granted  pursuant to
          the  provisions of the Plan.  Options  granted under the Plan shall be
          either  Nonqualified  Stock  Options or Incentive  Stock  Options.  An
          Incentive  Stock  Option  shall mean an Option to  purchase  shares of
          Stock  which  is  designated  as an  Incentive  Stock  Option  by  the
          Committee and is intended to meet the  requirements  of Section 422 of
          the Internal  Revenue Code of 1986, as amended.  A Nonqualified  Stock
          Option  shall mean an Option to purchase  shares of Stock which is not
          an Incentive Stock Option.


<PAGE>


     (i)  "Optionee"  shall mean a Director,  officer or Employee of the Company
          to whom an Option has been granted.

     (j)  "Plan" shall mean the Rurban  Financial  Corp.  Stock Option Plan, the
          terms of which are set forth herein and in any amendment  which may be
          made hereto.

     (k)  "Plan  Year"  shall  mean the  twelve-month  period  beginning  on the
          Effective Date, and each twelve-month  period thereafter  beginning on
          the anniversary date of the Effective Date.

     (l)  "Stock" shall mean the common shares of Rurban  Financial Corp. or, in
          the event that the  outstanding  shares of Stock are  changed  into or
          exchanged for different shares or securities of Rurban Financial Corp.
          or some other entity, such other shares or securities.

     (m)  "Stock Appreciation Right" or "SAR" shall mean a right to receive cash
          in an amount  equal to the excess of the Fair Market  Value of a share
          of Stock on the exercise date over the Fair Market Value of a share of
          Stock on the date the Stock  Appreciation Right is granted pursuant to
          the provisions of the Plan.

     (n)  "Stock Option  Agreement" shall mean the agreement between the Company
          and the Optionee  under which the Optionee may purchase Stock pursuant
          to the terms of the Plan.

     (o)  "Subsidiary" shall mean "subsidiary corporation" as defined in Section
          424 (f) of the Internal Revenue Code of 1986, as amended.


                                   ARTICLE II
                                    The Plan

Section 2.1 Name. This Plan shall be known as the "Rurban  Financial Corp. Stock
Option Plan."

Section 2.2 Purpose.  The purpose of the Plan is to advance the interests of the
Company and its  shareholders  by  affording  to  Directors  and officers of the
Company an opportunity to acquire or increase their proprietary  interest in the
Company  by the  grant to such  persons  of  Options  under  the terms set forth
herein. By encouraging such persons to become owners of the Company, the Company
seeks to attract, motivate, reward and retain those highly competent individuals
upon whose judgment,  initiative,  leadership and efforts are key to the success
of the Company.

Section 2.3 Effective Date and Termination of Plan. The Plan was approved by the
affirmative  vote of the Board of Directors of Rurban Financial Corp. and became
effective  on  March  12,  1997;  provided,  however,  that,  if the Plan is not
approved by the shareholders of Rurban Financial Corp. within twelve (12) months
following  such  adoption,  the  Plan  and all  outstanding  Options  and  Stock
Appreciation  Rights,  if any,  shall be deemed null and void and shall be of no
force or effect. No Options or Stock Appreciation  Rights granted under the Plan
may be  exercised  prior to approval of the Plan by the  shareholders  of Rurban
Financial  Corp.  This Plan shall  terminate  upon the earliest of (a) March 12,
2007; or (b) the date on which all Stock  available for issuance  under the Plan
has been issued  pursuant to the exercise of Options  granted  hereunder or with
respect to which payments have been made upon the exercise of Stock Appreciation
Rights or other rights;  or (c) the  determination  of the Board of Directors of
Rurban  Financial  Corp.  that the Plan  shall  terminate.  No  Options or Stock


                                      -2-
<PAGE>


Appreciation  Rights may be granted under the Plan after such termination  date,
provided that the Options and Stock Appreciation  Rights granted and outstanding
on such date shall  continue  to have force and  effect in  accordance  with the
provisions  of the  documents  evidencing  such  Options and Stock  Appreciation
Rights.

                                   ARTICLE III
                                 Administration

Section 3.1 Administration.

     (a)  The Plan  shall  be  administered  by the  Committee.  Subject  to the
          express  provisions  of  the  Plan,  the  Committee  shall  have  sole
          discretion   and  authority  to  determine   from  time  to  time  the
          individuals  to whom  Options  or SARs may be  granted,  the number of
          shares of Stock to be subject to each Option,  the period during which
          each Option or SAR may be exercised and the price at which each Option
          or SAR may be exercised.

     (b)  Meetings  of the  Committee  shall be held at such times and places as
          shall be determined from time to time by the Committee.  A majority of
          the  members  of the  Committee  shall  constitute  a  quorum  for the
          transaction of business.  The vote of a majority of the members of the
          Committee  shall decide any question  brought  before the meeting.  In
          addition, the Committee may take any action otherwise proper under the
          Plan by the  execution of a written  action,  taken without a meeting,
          and signed by all of the members of the Committee.

     (c)  All questions of  interpretation  and application  with respect to the
          Plan or Options  or SARs  granted  thereunder  shall be subject to the
          determination,  which shall be final and binding, of a majority of the
          whole Committee.

     (d)  In  addition,  the  Committee  shall  have  the  sole  discretion  and
          authority to determine  whether an Option shall be an Incentive  Stock
          Option or a  Nonqualified  Stock  Option,  or both  types of  Options,
          provided that  Incentive  Stock Options may be granted only to persons
          who are Employees of the Company.

     (e)  Notwithstanding  any provision  contained herein, a grant of an Option
          to a Director  of the  Company  must be  approved by the full Board of
          Directors or the  Committee,  provided  the  Committee is comprised of
          "non-employee  directors"  within the  meaning of Rule 16b-3 under the
          Securities  Exchange Act of 1934, as amended, or any successor rule or
          regulation,  as the Board of Directors of the Company may from time to
          time designate.

     (f)  Each person who is or shall have been a member of the  Committee or of
          the Board of Directors of the Company  shall be  indemnified  and held
          harmless by the Company against and from any loss, cost,  liability or
          expense  that may be imposed  upon or  reasonably  incurred  by him in
          connection  with  or  resulting  from  any  claim,   action,  suit  or
          proceeding  to which he may be a party or in which he may be  involved
          by reason of any  action  taken or  failure  to act under the Plan and
          against  and  from  any and  all  amounts  paid  by him in  settlement
          thereof,  with the Company's approval,  or paid by him in satisfaction
          of  judgment  in any such  action,  suit or  proceeding  against  him;
          provided  that he shall give the  Company an  opportunity,  at its own
          expense,  to handle and defend the same before he undertakes to handle
          and   defend  it  on  his  own   behalf.   The   foregoing   right  of
          indemnification  shall  not  be  exclusive  of  any  other  rights  of
          indemnification  to  which  such  person  may be  entitled  under  the
          Company's  articles of  incorporation  or regulations,  as a matter of
          law, or otherwise, or any power that the Company may have to indemnify
          him or hold him harmless.


                                      -3-
<PAGE>


Section  3.2  Company  Assistance.  The  Company  shall  supply  full and timely
information  to the  Committee  on all matters  relating to eligible  Employees,
their  employment,  death,  retirement,   disability  or  other  termination  of
employment  and such other  pertinent  facts as the Committee  may require.  The
Company shall furnish the Committee  with such clerical and other  assistance as
is necessary in the performance of its duties.

                                   ARTICLE IV
                                    Optionees

Section 4.1 Eligibility. Directors and officers of the Company shall be eligible
to  participate  in the Plan.  The  Committee  may grant  Options  and/or  Stock
Appreciation  Rights to any eligible  individual  subject to the  provisions  of
Sections 3.1(e) and 5.1

                                    ARTICLE V
                         Shares of Stock Subject to Plan

Section 5.1 Grant of Options and Limitations.

     (a)  Grant of  Options.  The  Committee  or the  Board of  Directors  shall
          designate the Key Employees  eligible to receive  Options and/or Stock
          Appreciation  Rights, the number of Options and/or SARs to be received
          by such Key  Employees  and the  number of shares of Stock  subject to
          such Options and SARs.

     (b)  Stock  Available for Options.  Subject to  adjustment  pursuant to the
          provisions of Section 10.4 hereof,  the aggregate  number of shares of
          Stock with respect to which Options and Stock Appreciation  Rights may
          be  granted  during  the term of the Plan  shall not  exceed  200,000.
          Shares with respect to which Options and Stock Appreciation Rights may
          be granted  may be either  authorized  and  unissued  shares or shares
          issued and thereafter acquired by the Company.

     (c)  Incentive Stock Options. In the case of an Incentive Stock Option, the
          aggregate Fair Market Value of the shares of Stock (under all plans of
          the Company),  with respect to which such Options are  exercisable for
          the first time by an Optionee  during any calendar year may not exceed
          $100,000.  The aggregate Fair Market Value of the shares is determined
          at the date of grant.  Such  Options  that  exceed  $100,000  shall be
          treated as Nonqualified Stock Options.

Section 5.2  Options  Under the Plan.  Shares of Stock with  respect to which an
Option granted  hereunder shall have been exercised shall not again be available
for grant hereunder. If Options granted hereunder shall expire,  terminate or be
canceled  for any reason  without  being  wholly  exercised,  new Options may be
granted hereunder  covering the number of shares of Stock to which such Option's
expiration, termination or cancellation relates.

                                   ARTICLE VI
                                     Options

Section 6.1 Option Grant and Agreement.  Each Option granted  hereunder shall be
evidenced  by minutes of a meeting or the written  consent of all of the members
of the Committee and by a written Stock Option Agreement dated as of the date of
grant and executed by the Company and the Optionee.  The Stock Option  Agreement
shall set forth such terms and  conditions as may be determined by the Committee
consistent with the Plan.


                                      -4-
<PAGE>


Section 6.2 Option Price. The exercise price of the Stock subject to each Option
shall not be less than the Fair Market Value of the Stock on the date the Option
was granted.  The option  price for each  Incentive  Stock Option  granted to an
optionee,  who directly or indirectly owns stock possessing more than 10% of the
total combined  voting power of all classes of stock of the Company,  may not be
less than 110% of the Fair Market  Value of the Stock.  Section 6.3 Option Grant
and Exercise  Periods.  No Option may be granted after the tenth  anniversary of
the Effective  Date.  The period for exercise of each Option shall be determined
by the  Committee,  but in no instance shall such period extend beyond the tenth
anniversary of the date of grant of the Option.  The period of exercise for each
Incentive  Stock Option granted to an Optionee,  who directly or indirectly owns
stock possessing more than 10% of the total combined voting power of all classes
of stock of the Company,  may not be more than 5 years from the date of grant of
the Option.

Section 6.4 Option Exercise.

     (a)  The Company  shall not be required to sell or issue  shares  under any
          Option if the issuance of such shares shall  constitute or result in a
          violation of the Optionee or the Company of any provisions of any law,
          statute or regulation of any governmental authority.  Specifically, in
          connection with the Securities Act of 1933 (the "Act"),  upon exercise
          of any Option,  the Company shall not be required to issue such shares
          unless the Committee has received  evidence  satisfactory to it to the
          effect that registration under the Act and applicable state securities
          laws is not required,  unless the offer and sale of  securities  under
          the Plan is registered or qualified under the Act and applicable state
          laws. Any  determination  in this connection by the Committee shall be
          final,  binding and conclusive.  If shares are issued under any Option
          without  registrations  under the Act or applicable  state  securities
          laws,  the  Optionee  may be required to accept the shares  subject to
          such  restrictions  on  transferability  as  may,  in  the  reasonable
          judgment of the Committee,  be required to comply with exemptions from
          registrations  under such laws. The Company may, but shall in no event
          be obligated to,  register any securities  covered hereby  pursuant to
          the Act or applicable  state securities laws. The Company shall not be
          obligated to take any other  affirmative  action in order to cause the
          exercise of an Option or the  issuance of shares  pursuant  thereto to
          comply with any law or regulation of any governmental authority.

     (b)  Subject to Section  6.4(c)  and such  terms and  conditions  as may be
          determined by the Committee in its sole  discretion  upon the grant of
          an Option,  an Option may be  exercised  in whole or in part (but with
          respect to whole shares only) and from time to time by  delivering  to
          the  Company  at its  principal  office  written  notice  of intent to
          exercise the Option with respect to a specified number of shares.

     (c)  Options shall be exercisable according to respective vesting schedules
          set  forth  in  each  Stock  Option  Agreement  as  determined  by the
          Committee or the Board of Directors.

          Provided,  however,  that upon the earlier of (i) the Optionee's  65th
          birth date,  (ii) the  occurrence  of an Applicable  Event,  (iii) the
          death of the Optionee or (iv) total disability, all Options granted to
          the Optionee shall be fully  exercisable  in accordance  with terms of
          the Plan.  For  purposes  of this  paragraph,  an  Optionee is totally
          disabled  if he is  receiving  disability  benefits  under the  Social
          Security Act as the result

                                      -5-
<PAGE>



          of a total and  permanent  disability,  or is determined to be totally
          disabled under any long-term disability plan sponsored by the Company.

          At the  discretion  of the  Committee,  all or a  portion  of  Options
          previously  granted to a Optionee can be amended to reduce the vesting
          schedule or immediately 100% vest such Options.


     (d)  Subject  to such  terms and  conditions  as may be  determined  by the
          Committee in its sole discretion upon grant of any Option, payment for
          the shares to be acquired  pursuant to exercise of the Option shall be
          made as follows:

          (1)  By delivering to Rurban Financial Corp. at its principal office a
               check  payable  to the order of Rurban  Financial  Corp.,  in the
               amount of the Option price for the number of shares of Stock with
               respect to which the Option is then being exercised; or

          (2)  By delivering to Rurban  Financial Corp. at its principal  office
               certificates  representing  Stock,  duly endorsed for transfer to
               Rurban Financial Corp.,  having an aggregate Fair Market Value as
               of the date of exercise  equal to the amount of the Option price,
               for the  number  of  shares of Stock  with  respect  to which the
               Option is then being exercised; or

          (3)  By any combination of payments  delivered  pursuant to paragraphs
               (d)(1) and (d)(2) above.

Section  6.5  Rights  as  Shareholder.  An  Optionee  shall  have no rights as a
shareholder  with respect to any share of Stock  subject to such Option prior to
the exercise of the Option and the purchase of such shares of Stock.

Section  6.6 Limited  Rights.  Within the  earlier of (i) the  occurrence  of an
Applicable  Event,  or (ii) 30 days  following  the  date on which  the  Company
obtains  knowledge  of and  notifies  an  Optionee of an  Applicable  Event,  an
Optionee shall have the right (without  regard to the limitation on the exercise
of Options set forth in Section  6.4(c) of the Plan and similar  limitations  in
the Stock  Option  Agreement)  to exercise  Options  then held,  or to surrender
unexercised  Options in exchange  for a cash  amount.  Such cash amount shall be
equal to the product of (1) the number of shares of Stock subject to the Option,
or portion thereof which is  surrendered,  multiplied by (2) the amount by which
the  highest  price  paid or to be paid  per  share  of  Stock,  pursuant  to an
Applicable Event, exceeds the exercise price.

                                   ARTICLE VII
                           Stock Appreciation Rights

Section  7.1  Stock  Appreciation  Rights.  The  Board of  Directors  may,  upon
recommendation of the Committee, grant Stock Appreciation Rights to Optionees at
the same time as such Optionees are awarded  Options under the Plan.  Such Stock
Appreciation  Rights  shall be  evidenced  by an  agreement  in such form as the
Committee shall from time to time approve.  Such  agreements  shall comply with,
and be subject to, the following terms and conditions:

     (a)  Grant. Each Stock Appreciation Right shall relate to a specific Option
          under the Plan and shall be awarded to an Optionee  concurrently  with
          the grant of such  Option.  The  number of Stock  Appreciation  Rights
          granted to an Optionee shall be equal to a proportion of the number of
          shares of Stock that the  Optionee is entitled to receive  pursuant to
          the Plan.


                                      -6-
<PAGE>


     (b)  Grant of  Parallel  Award.  Since  each  Stock  Appreciation  Right is
          parallel to an Option, the exercise of all or a portion of the Options
          shall  cause  an  equal  exercise  of the  same  proportion  of  Stock
          Appreciation Rights granted under the Plan. A Stock Appreciation Right
          can  only be  exercisable  in  conjunction  with the  exercise  of the
          parallel Option.

     (c)  Calculation  of  Appreciation.  Each Stock  Appreciation  Right  shall
          entitle an Optionee to the excess of the Fair Market  Value of a share
          of Stock on the exercise date over the Fair Market Value of a share of
          Stock on the date the Stock Appreciation Right was granted.  The total
          appreciation  available  to an  Optionee  from any  exercise  of Stock
          Appreciation Rights shall be equal to the number of Stock Appreciation
          Rights  being  exercised  times the amount of  appreciation  per Stock
          Appreciation Right.

     (d)  Payment  of  Appreciation.  The  total  appreciation  available  to an
          Optionee from an exercise of Stock  Appreciation  Rights shall be paid
          in a single lump sum payment in cash.

     (e)  Exercise  Limitations.  An Optionee may exercise a Stock  Appreciation
          Right only in conjunction with the exercise of the Option to which the
          Stock Appreciation Right is attached. Stock Appreciation Rights may be
          exercised  only at such  times  and by such  persons  as may  exercise
          Options under the Plan.

                                  ARTICLE VIII
                       Amendment and Modification of Plan

     (a)  Section 8.1 Amendment.  The Board of Directors of the Company may from
          time to time amend or modify or make such changes in and  additions to
          this Plan as it may deem desirable, without further action on the part
          of the shareholders of the Company except as such shareholder approval
          may be required  (a) to satisfy the  requirements  of Rule 16b-3 under
          the Securities Exchange Act of 1934, as amended, or any successor rule
          or regulation;  (b) to satisfy applicable requirements of the Internal
          Revenue  Code  of  1986,  as  amended;  or (c) to  satisfy  applicable
          requirements of the Nasdaq Stock Market or any securities  exchange on
          which are  listed  any of the  Company's  equity  securities.  No such
          action to amend the Plan  shall  reduce  the  then-existing  number of
          Options  or Stock  Appreciation  Rights  granted  to any  Employee  or
          adversely  change  the  terms  and  conditions  thereof  without  such
          Employee's consent.

                                   ARTICLE IX
                                   Withholding

Section 9.1 Tax  Withholding.  The Company shall have the power and the right to
deduct or  withhold an amount  sufficient  to satisfy  Federal,  state and local
taxes  required by law to be withheld  with respect to any grant,  exercise,  or
payment  made  under  or as a  result  of the  Plan.  At the  discretion  of the
Committee,  an Optionee may be  permitted to pay to the Company the  withholding
amount  in the  form of cash or  previously  owned  Shares.  If  payment  of the
withholding  amount is made by  delivery  of  shares of Stock,  the value of the
shares of Stock  delivered  shall equal the Fair  Market  Value of the shares of
Stock on the day preceding the date of exercise of the Option.

Section 9.2 Share  Withholding.  With respect to tax  withholding  required upon
exercise  of  Options,  an Optionee  may elect,  subject to the  approval of the
Committee,  to satisfy  the  withholding  requirement,  in whole or in part,  by
having the Company  withhold  shares of Stock  having a Fair Market Value on the

                                      -7-
<PAGE>


date  the tax is to be  determined  equal to an  amount  sufficient  to  satisfy
Federal,  state and local taxes.  If the Optionee is a "reporting  person" under
Section  16(a) of the  Securities  Exchange  Act of 1934,  as amended,  then any
withholding shall comply with Rule 16b-3(e) thereunder.

                                    ARTICLE X
                                  Miscellaneous

Section 10.1  Transferability.  During the  Optionee's  lifetime,  any Option or
Stock  Appreciation  Right may be exercised only by the Optionee or any guardian
or  legal  representative  of  the  Optionee,   and  the  Option  shall  not  be
transferable  except,  with  respect  to both  Nonqualified  Stock  Options  and
Incentive  Stock Options,  in the case of the death of the Optionee,  by will or
the laws of descent and  distribution,  and with respect to  Nonqualified  Stock
Options (i) as specifically  permitted by and solely to the extent  permitted in
the Stock Option Agreement, or (ii) to an immediate family member, a partnership
consisting  solely of  immediate  family  members,  or trusts for the benefit of
immediate family members.

Section  10.2  Designation  of  Beneficiary.  An  Optionee  may  file a  written
designation  of a  beneficiary  who is to receive any Stock  and/or  cash.  Such
designation of beneficiary may be changed by the Optionee at any time by written
notice to the  Company.  Upon the death of an Optionee  and upon  receipt by the
Company of proof of identity and the existence of a  beneficiary  at the time of
the  Optionee's  death validly  designated by the Optionee  under the Plan,  the
Company shall deliver such Stock and/or cash to such  beneficiary.  In the event
of the death of an Optionee in the absence of a beneficiary  validly  designated
under the Plan who is living at the time of such Optionee's  death,  the Company
shall deliver such Stock and/or cash to the executor or the administrator of the
estate  of the  Optionee,  or if no such  executor  or  administrator  has  been
appointed (to the knowledge of the Company), the Company, in its discretion, may
deliver such Stock and/or cash to the spouse or to any one or more dependents of
the Optionee as the Company may designate.  No beneficiary  shall,  prior to the
death of the  Optionee by whom he has been  designated,  acquire any interest in
the Stock and/or cash credited to the Optionee under the Plan.

Section 10.3 Effect of Termination of Employment or Death.

     (a)  If an Optionee's status as a Director or as an Employee of the Company
          terminates  for any  reason,  other  than  his  retirement,  death  or
          disability,  before  the  date of  expiration  of  Nonqualified  Stock
          Options  and Stock  Appreciation  Rights held by such  Optionee,  such
          Nonqualified Stock Options and Stock Appreciation  Rights shall become
          null  and  void on the  date  of such  termination.  An  Optionee  who
          terminates  employment  with the Company,  but retains his status as a
          Director is not  considered  terminated  for  purposes of this Section
          10.3.  The date of such  termination  shall  be the date the  Optionee
          ceases to be both a Director and an Employee of the Company.

     (b)  If an  Optionee  dies  before the  expiration  of  Nonqualified  Stock
          Options  and Stock  Appreciation  Rights  held by the  Optionee,  such
          Nonqualified  Stock  Options  and  Stock  Appreciation   Rights  shall
          terminate  on the  earlier  of  (i)  the  date  of  expiration  of the
          Nonqualified Stock Options and Stock  Appreciation  Rights or (ii) one
          year  following  the date of the  Optionee's  death.  The  executor or
          administrator or personal  representative  of the estate of a deceased
          Optionee, or the person or persons to whom a Nonqualified Stock Option
          and Stock Appreciation Right granted hereunder shall have been validly
          transferred  by the  executor  or the  administrator  or the  personal
          representative  of the  Optionee's  estate,  shall  have the  right to
          exercise   the   Optionee's   Nonqualified   Stock  Option  and  Stock
          Appreciation  Rights.  To the  extent  that  such  Nonqualified  Stock

                                      -8-
<PAGE>


          Options and Stock  Appreciation  Rights would otherwise by exercisable
          under the terms of the Plan and the Optionee's  Stock Option Agreement
          and Stock Appreciation Right Agreement, such exercise may occur at any
          time prior to the termination date specified in this paragraph.

     (c)  If an Optionee  becomes  totally  disabled  before the  expiration  of
          Nonqualified Stock Options and Stock  Appreciation  Rights held by the
          Optionee,  such  Nonqualified  Stock  Options  and Stock  Appreciation
          Rights shall terminate on the earlier of (i) the date of expiration of
          the Nonqualified Stock Options and Stock  Appreciation  Rights or (ii)
          one year following the date of the  Optionee's  termination of service
          due to disability.

     (d)  In the case of Incentive Stock Options,  if an Optionee's status as an
          Employee  of  the  Company  terminates  for  any  reason,  other  than
          disability,  before the date of expiration of Incentive  Stock Options
          held by such Optionee,  such Incentive Stock Options shall become null
          and void on the date of such termination.  If an Optionee's employment
          with the Company  terminates due to retirement or death,  an Incentive
          Stock  Option  shall  terminate  on the earlier of (i) the date of the
          expiration  of  the  Incentive  Stock  Option  or  (ii)  three  months
          following  such  termination  of  employment.   For  an  Optionee  who
          terminates  employment with the Company due to disability,  as defined
          in Section  22(e)(3) of the Internal Revenue Code of 1986, as amended,
          the three month period  specified in the prior  sentence  shall become
          one year.

Section 10.4 Antidilution. The provisions of subsections (a) and (b) shall apply
in the event that the outstanding  shares of Stock are changed into or exchanged
for a different  number or kind of shares or other  securities of the Company or
another  entity  by  reason  of  any  merger,   consolidation,   reorganization,
recapitalization, reclassification, combination, stock split or stock dividend.

     (a)  The  aggregate  number and kind of shares of Stock  subject to Options
          and Stock Appreciation  Rights which may be granted hereunder shall be
          adjusted appropriately.

     (b)  Where  dissolution  or  liquidation  of the  Company  or any merger or
          combination in which Rurban Financial Corp. is not a surviving company
          is involved,  each  outstanding  Option and Stock  Appreciation  Right
          granted hereunder shall, subject to Section 6.6, terminate.

The  foregoing  adjustments  and the  manner  of  application  of the  foregoing
provisions  shall be determined  solely by the Committee and any such adjustment
may provide for the elimination of fractional share interests.

Section 10.5 Application of Funds. The proceeds received by the Company from the
sale of Stock pursuant to Options shall be used for general corporate purposes.

Section 10.6 Tenure.  Nothing in the Plan or in any Option or Stock Appreciation
Right granted  hereunder or in any Stock Option Agreement or Stock  Appreciation
Right  Agreement  relating  thereto shall confer upon any Director,  or upon any
officer or Employee, the right to continue in such position with the Company.

Section 10.7 Other Compensation Plans. The adoption of the Plan shall not affect
any other stock option or incentive  or other  compensation  plans in effect for
the Company, nor shall the Plan preclude the Company from establishing any other
forms of incentive or other compensation for Directors, officers or Employees of
the Company.


                                      -9-
<PAGE>


Section 10.8 No  Obligation  to Exercise  Options.  The granting of an Option or
Stock  Appreciation  Right  shall  impose no  obligation  upon the  Optionee  to
exercise such Option or Stock Appreciation Right.

Section  10.9 Plan  Binding on  Successors.  The Plan shall be binding  upon the
successors and assigns of the Company.

Section 10.10  Compliance  with Section 16. If the Company has a class of equity
securities  registered under Section 12 of the Securities  Exchange Act of 1934,
as  amended,  transactions  under  the  Plan are  intended  to  comply  with all
applicable  conditions  of Rule  16B-3 or its  successors  under the  Securities
Exchange Act of 1934, as amended.  To the extent that any  transaction or action
by the  Committee  fails to so comply,  the Committee may amend the Plan and the
terms of any outstanding  Option, and any action of the Committee which fails to
comply shall be deemed void to the extent  permitted by law and deemed advisable
by the Committee.

Section 10.11 Distribution of Stock - Securities  Restrictions.  The Company may
require an Optionee  receiving  shares of Stock pursuant to any Option under the
Plan to  represent to and agree with the Company in writing that the Optionee is
acquiring the shares for investment without a view to distribution  thereof.  No
shares of Stock shall be issued or transferred pursuant to an Option unless such
issuance or transfer complies with all relevant provisions of law, including but
not limited to, the (i) limitations, if any, imposed in the state of issuance or
transfer,  (ii) restrictions,  if any, imposed by the Securities Act of 1933, as
amended,  the  Securities  Exchange Act of 1934,  as amended,  and the rules and
regulations promulgated  thereunder,  and (iii) requirements of the Nasdaq Stock
Market or any stock exchange upon which the Company's shares may then be listed.
The  certificates  for such  shares of Stock may  include  any legend  which the
Committee deems appropriate to reflect any restrictions on transfer.

Section  10.12  Singular,  Plural  Gender.  Whenever  used herein,  nouns in the
singular shall include the plural,  and the masculine  pronoun shall include the
feminine.

Section 10.13 Headings, Etc., No Part of Plan. Headings of Articles and Sections
hereof are inserted for convenience of reference; they constitute no part of the
Plan.

Section 10.14 Governing Law. Except as otherwise  required by law, the validity,
construction and  administration of this Plan shall be determined under the Laws
of the State of Ohio.

Signed this _________ day of _____________________, 1997.



          RURBAN FINANCIAL CORP.

      By: __________________________________
          Chairman of the Board of Directors




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